{"limit":9,"message":null,"objects":[{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://deckerdevs.com/blogs/why-choose-automation-over-custom-website-overhauls-for-web-accessibility","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"179561981212","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1716524480818,"deletedAt":0,"displayName":"Rachel Fox","email":null,"facebook":"","fullName":"Rachel Fox","gravatarUrl":null,"hasSocialProfiles":false,"id":168345571714,"label":"Rachel Fox","language":"en","linkedin":"","name":"Rachel Fox","portalId":6534445,"slug":"rachel-fox","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1716524480818,"userId":null,"username":null,"website":""},"blogAuthorId":168345571714,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1716524480818,"deletedAt":0,"displayName":"Rachel Fox","email":null,"facebook":"","fullName":"Rachel Fox","gravatarUrl":null,"hasSocialProfiles":false,"id":168345571714,"label":"Rachel Fox","language":"en","linkedin":"","name":"Rachel Fox","portalId":6534445,"slug":"rachel-fox","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1716524480818,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":0,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":"2fe983cd-6f11-43e1-8331-f2dda2702417","campaignName":"Accessibe","campaignUtm":"Accessibe","category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":179453741120,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":62179259185,"contentGroupId":62179259185,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1727371086455,"createdByAgent":null,"createdById":64007418,"createdTime":1727371086455,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":true,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/automated%20accessibilty.png","featuredImageAltText":"","featuredImageHeight":912,"featuredImageLength":0,"featuredImageWidth":864,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1727697600000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"Why Choose Automation Over Custom Site Overhauls for Web Accessibility","id":179561981212,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Why Choose Automation Over Custom Site Overhauls for Web Accessibility","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":"","linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"Why Choose Automation Over Custom Site Overhauls for Web Accessibility","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":true,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_summary":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

\n","post_body":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

\n

 

\n

At DeckerDevs, we’ve partnered with accessiBe to offer a seamless, cost-effective alternative that takes the headache out of making your site accessible for all users. Let’s break down why automated services like accessiBe are a smarter, more efficient choice than a custom-coded overhaul.

\n

 

\n

The Costs: Custom vs. Automated Accessibility

\n

Custom-coded website accessibility involves building and testing widgets for each individual page—making it a massive investment of both time and money. For large websites, this could mean tens of thousands of dollars (if not more) spent on accessibility, with no guarantee of future-proofing. Every time your site updates or expands, those custom solutions may need to be revisited, adding ongoing costs.

\n

On the other hand, accessiBe offers an AI-powered solution at a fraction of the cost. For a low annual fee, accessiBe provides accessibility compliance without the financial burden of a full site overhaul. Plus, with U.S. tax credits of up to $5,000 for making your site accessible, the cost becomes even lower, making it a no-brainer for businesses of all sizes.

\n

 

\n

The Time Factor: Custom Coding Takes Time, Automation Delivers Results Quickly

\n

When it comes to implementation, custom coding for accessibility isn’t just expensive—it’s also time-consuming. Each page must be individually analyzed and adjusted, which can take weeks or even months depending on the size of your site. Meanwhile, every moment your site remains non-compliant, your business is at risk of lawsuits and fines.

\n

In contrast, accessiBe offers fast and easy implementation with no disruption to your business. By adding a simple JavaScript code to your site, accessiBe’s accessWidget scans and analyzes your website, automatically making adjustments to ensure compliance within 48 hours. That means you can go from vulnerable to fully accessible in just two days—without sacrificing your team’s time or delaying your website's functionality.

\n

\n

Improved Website Performance

\n

Making your website accessible isn’t just about avoiding lawsuits—it’s also great for your bottom line. Accessible websites are structured with clean code and optimized for SEO, which means search engines like Google are more likely to rank them higher in search results. According to a study by Semrush, 73% of accessible websites saw growth in organic traffic, and over 60% experienced an increase in overall engagement.

\n

Better still, an accessible site improves the user experience for all visitors, not just those with disabilities. Clean design, clear navigation, and optimized content make your site easier to use, boosting conversion rates and reducing bounce rates. So, accessibility doesn’t just protect your business—it also enhances your website’s performance and increases your reach.

\n

 

\n

Tap Into a Growing Market: 15% of the Global Population Has a Disability

\n

By making your website accessible, you’re opening the door to a vast audience that many businesses unintentionally ignore. 15% of the global population—or roughly 1 billion people—live with some form of disability. According to research from The Valuable 500, this group represents an $8 trillion market opportunity.

\n

Ignoring this demographic not only limits your potential audience but also sends the wrong message about your brand’s values. Accessible websites expand your customer base, allowing you to tap into a market with significant spending power while also showing that your business prioritizes inclusivity and customer experience.

\n

 

\n

Protect Your Brand and Mitigate Legal Risks

\n

With ADA lawsuits on the rise, web accessibility isn’t just about compliance—it’s about protecting your brand from costly legal consequences. In 2022, over 100,000 businesses received demand letters for failing to meet accessibility standards, and fines for non-compliance can reach as high as $150,000.

\n

By using accessiBe, you not only ensure your site meets ADA and Web Content Accessibility Guidelines (WCAG) standards, but you also position your brand as a socially responsible leader. Businesses that prioritize accessibility build trust and loyalty with their customers, and an official accessibility statement on your site shows your commitment to inclusivity.

\n

 

\n

Simple, Fast, and Effective: accessiBe’s Advantage

\n

For businesses looking for a solution that doesn’t break the bank or consume months of development time, accessiBe is the clear choice. Here’s why:

\n

\n
• Affordable: Starting at a low annual fee, affordable for the smallest website owner, plus options for larger sites; accessiBe is significantly more cost-effective than custom-built solutions.
\n
• Fast Implementation: A simple, 2-minute JavaScript installation is all it takes to get started, with full compliance achieved within 48 hours.
\n
• SEO Benefits: Accessible websites see improved performance across search engines, driving more traffic and engagement.
\n
• Legal Protection: With lawsuits on the rise, staying compliant protects your business from fines and reputational damage.
\n

\n

Ready to Make Your Site Accessible?

\n

At DeckerDevs, we’re all about making complex solutions simple, effective, and scalable. That’s why we’ve partnered with accessiBe—to take the stress out of web accessibility for businesses like yours. Don’t waste time and money on a painstaking custom overhaul when you can achieve full compliance with accessiBe’s automated, AI-driven solutions.

\n

Want to learn more? Contact us today to see how easy it is to make your website accessible for all.

\n

 

","rss_summary":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

\n","rss_body":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

\n

 

\n

At DeckerDevs, we’ve partnered with accessiBe to offer a seamless, cost-effective alternative that takes the headache out of making your site accessible for all users. Let’s break down why automated services like accessiBe are a smarter, more efficient choice than a custom-coded overhaul.

\n

 

\n

The Costs: Custom vs. Automated Accessibility

\n

Custom-coded website accessibility involves building and testing widgets for each individual page—making it a massive investment of both time and money. For large websites, this could mean tens of thousands of dollars (if not more) spent on accessibility, with no guarantee of future-proofing. Every time your site updates or expands, those custom solutions may need to be revisited, adding ongoing costs.

\n

On the other hand, accessiBe offers an AI-powered solution at a fraction of the cost. For a low annual fee, accessiBe provides accessibility compliance without the financial burden of a full site overhaul. Plus, with U.S. tax credits of up to $5,000 for making your site accessible, the cost becomes even lower, making it a no-brainer for businesses of all sizes.

\n

 

\n

The Time Factor: Custom Coding Takes Time, Automation Delivers Results Quickly

\n

When it comes to implementation, custom coding for accessibility isn’t just expensive—it’s also time-consuming. Each page must be individually analyzed and adjusted, which can take weeks or even months depending on the size of your site. Meanwhile, every moment your site remains non-compliant, your business is at risk of lawsuits and fines.

\n

In contrast, accessiBe offers fast and easy implementation with no disruption to your business. By adding a simple JavaScript code to your site, accessiBe’s accessWidget scans and analyzes your website, automatically making adjustments to ensure compliance within 48 hours. That means you can go from vulnerable to fully accessible in just two days—without sacrificing your team’s time or delaying your website's functionality.

\n

\n

Improved Website Performance

\n

Making your website accessible isn’t just about avoiding lawsuits—it’s also great for your bottom line. Accessible websites are structured with clean code and optimized for SEO, which means search engines like Google are more likely to rank them higher in search results. According to a study by Semrush, 73% of accessible websites saw growth in organic traffic, and over 60% experienced an increase in overall engagement.

\n

Better still, an accessible site improves the user experience for all visitors, not just those with disabilities. Clean design, clear navigation, and optimized content make your site easier to use, boosting conversion rates and reducing bounce rates. So, accessibility doesn’t just protect your business—it also enhances your website’s performance and increases your reach.

\n

 

\n

Tap Into a Growing Market: 15% of the Global Population Has a Disability

\n

By making your website accessible, you’re opening the door to a vast audience that many businesses unintentionally ignore. 15% of the global population—or roughly 1 billion people—live with some form of disability. According to research from The Valuable 500, this group represents an $8 trillion market opportunity.

\n

Ignoring this demographic not only limits your potential audience but also sends the wrong message about your brand’s values. Accessible websites expand your customer base, allowing you to tap into a market with significant spending power while also showing that your business prioritizes inclusivity and customer experience.

\n

 

\n

Protect Your Brand and Mitigate Legal Risks

\n

With ADA lawsuits on the rise, web accessibility isn’t just about compliance—it’s about protecting your brand from costly legal consequences. In 2022, over 100,000 businesses received demand letters for failing to meet accessibility standards, and fines for non-compliance can reach as high as $150,000.

\n

By using accessiBe, you not only ensure your site meets ADA and Web Content Accessibility Guidelines (WCAG) standards, but you also position your brand as a socially responsible leader. Businesses that prioritize accessibility build trust and loyalty with their customers, and an official accessibility statement on your site shows your commitment to inclusivity.

\n

 

\n

Simple, Fast, and Effective: accessiBe’s Advantage

\n

For businesses looking for a solution that doesn’t break the bank or consume months of development time, accessiBe is the clear choice. Here’s why:

\n

\n
• Affordable: Starting at a low annual fee, affordable for the smallest website owner, plus options for larger sites; accessiBe is significantly more cost-effective than custom-built solutions.
\n
• Fast Implementation: A simple, 2-minute JavaScript installation is all it takes to get started, with full compliance achieved within 48 hours.
\n
• SEO Benefits: Accessible websites see improved performance across search engines, driving more traffic and engagement.
\n
• Legal Protection: With lawsuits on the rise, staying compliant protects your business from fines and reputational damage.
\n

\n

Ready to Make Your Site Accessible?

\n

At DeckerDevs, we’re all about making complex solutions simple, effective, and scalable. That’s why we’ve partnered with accessiBe—to take the stress out of web accessibility for businesses like yours. Don’t waste time and money on a painstaking custom overhaul when you can achieve full compliance with accessiBe’s automated, AI-driven solutions.

\n

Want to learn more? Contact us today to see how easy it is to make your website accessible for all.

\n

 

","tag_ids":[62770442823,179472251781],"topic_ids":[62770442823,179472251781],"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":0,"keywords":[],"meta_description":"Partner with Accessibe to offer website user inclusion and accessabilty for all. ","meta_keywords":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":"Accessibe","campaign_utm":"Accessibe","tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":"","performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":64007418,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":false,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":179453741120,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/automated%20accessibilty.png","featured_image_width":864,"featured_image_height":912,"publish_timezone_offset":null,"theme_settings_values":null,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"password":null,"header":null,"published_at":1733254757624,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"Partner with Accessibe to offer website user inclusion and accessabilty for all. ","metaKeywords":null,"name":"Why Choose Automation Over Custom Site Overhauls for Web Accessibility","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","nextPostFeaturedImageAltText":"website accessibility with accessibe","nextPostName":"Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility","nextPostSlug":"blogs/opening-digital-doors-for-everyone","pageExpiryDate":null,"pageExpiryEnabled":false,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Why Choose Automation Over Custom Site Overhauls for Web Accessibility","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

\n

 

\n

At DeckerDevs, we’ve partnered with accessiBe to offer a seamless, cost-effective alternative that takes the headache out of making your site accessible for all users. Let’s break down why automated services like accessiBe are a smarter, more efficient choice than a custom-coded overhaul.

\n

 

\n

The Costs: Custom vs. Automated Accessibility

\n

Custom-coded website accessibility involves building and testing widgets for each individual page—making it a massive investment of both time and money. For large websites, this could mean tens of thousands of dollars (if not more) spent on accessibility, with no guarantee of future-proofing. Every time your site updates or expands, those custom solutions may need to be revisited, adding ongoing costs.

\n

On the other hand, accessiBe offers an AI-powered solution at a fraction of the cost. For a low annual fee, accessiBe provides accessibility compliance without the financial burden of a full site overhaul. Plus, with U.S. tax credits of up to $5,000 for making your site accessible, the cost becomes even lower, making it a no-brainer for businesses of all sizes.

\n

 

\n

The Time Factor: Custom Coding Takes Time, Automation Delivers Results Quickly

\n

When it comes to implementation, custom coding for accessibility isn’t just expensive—it’s also time-consuming. Each page must be individually analyzed and adjusted, which can take weeks or even months depending on the size of your site. Meanwhile, every moment your site remains non-compliant, your business is at risk of lawsuits and fines.

\n

In contrast, accessiBe offers fast and easy implementation with no disruption to your business. By adding a simple JavaScript code to your site, accessiBe’s accessWidget scans and analyzes your website, automatically making adjustments to ensure compliance within 48 hours. That means you can go from vulnerable to fully accessible in just two days—without sacrificing your team’s time or delaying your website's functionality.

\n

\n

Improved Website Performance

\n

Making your website accessible isn’t just about avoiding lawsuits—it’s also great for your bottom line. Accessible websites are structured with clean code and optimized for SEO, which means search engines like Google are more likely to rank them higher in search results. According to a study by Semrush, 73% of accessible websites saw growth in organic traffic, and over 60% experienced an increase in overall engagement.

\n

Better still, an accessible site improves the user experience for all visitors, not just those with disabilities. Clean design, clear navigation, and optimized content make your site easier to use, boosting conversion rates and reducing bounce rates. So, accessibility doesn’t just protect your business—it also enhances your website’s performance and increases your reach.

\n

 

\n

Tap Into a Growing Market: 15% of the Global Population Has a Disability

\n

By making your website accessible, you’re opening the door to a vast audience that many businesses unintentionally ignore. 15% of the global population—or roughly 1 billion people—live with some form of disability. According to research from The Valuable 500, this group represents an $8 trillion market opportunity.

\n

Ignoring this demographic not only limits your potential audience but also sends the wrong message about your brand’s values. Accessible websites expand your customer base, allowing you to tap into a market with significant spending power while also showing that your business prioritizes inclusivity and customer experience.

\n

 

\n

Protect Your Brand and Mitigate Legal Risks

\n

With ADA lawsuits on the rise, web accessibility isn’t just about compliance—it’s about protecting your brand from costly legal consequences. In 2022, over 100,000 businesses received demand letters for failing to meet accessibility standards, and fines for non-compliance can reach as high as $150,000.

\n

By using accessiBe, you not only ensure your site meets ADA and Web Content Accessibility Guidelines (WCAG) standards, but you also position your brand as a socially responsible leader. Businesses that prioritize accessibility build trust and loyalty with their customers, and an official accessibility statement on your site shows your commitment to inclusivity.

\n

 

\n

Simple, Fast, and Effective: accessiBe’s Advantage

\n

For businesses looking for a solution that doesn’t break the bank or consume months of development time, accessiBe is the clear choice. Here’s why:

\n

\n
• Affordable: Starting at a low annual fee, affordable for the smallest website owner, plus options for larger sites; accessiBe is significantly more cost-effective than custom-built solutions.
\n
• Fast Implementation: A simple, 2-minute JavaScript installation is all it takes to get started, with full compliance achieved within 48 hours.
\n
• SEO Benefits: Accessible websites see improved performance across search engines, driving more traffic and engagement.
\n
• Legal Protection: With lawsuits on the rise, staying compliant protects your business from fines and reputational damage.
\n

\n

Ready to Make Your Site Accessible?

\n

At DeckerDevs, we’re all about making complex solutions simple, effective, and scalable. That’s why we’ve partnered with accessiBe—to take the stress out of web accessibility for businesses like yours. Don’t waste time and money on a painstaking custom overhaul when you can achieve full compliance with accessiBe’s automated, AI-driven solutions.

\n

Want to learn more? Contact us today to see how easy it is to make your website accessible for all.

\n

 

","postBodyRss":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

\n

 

\n

At DeckerDevs, we’ve partnered with accessiBe to offer a seamless, cost-effective alternative that takes the headache out of making your site accessible for all users. Let’s break down why automated services like accessiBe are a smarter, more efficient choice than a custom-coded overhaul.

\n

 

\n

The Costs: Custom vs. Automated Accessibility

\n

Custom-coded website accessibility involves building and testing widgets for each individual page—making it a massive investment of both time and money. For large websites, this could mean tens of thousands of dollars (if not more) spent on accessibility, with no guarantee of future-proofing. Every time your site updates or expands, those custom solutions may need to be revisited, adding ongoing costs.

\n

On the other hand, accessiBe offers an AI-powered solution at a fraction of the cost. For a low annual fee, accessiBe provides accessibility compliance without the financial burden of a full site overhaul. Plus, with U.S. tax credits of up to $5,000 for making your site accessible, the cost becomes even lower, making it a no-brainer for businesses of all sizes.

\n

 

\n

The Time Factor: Custom Coding Takes Time, Automation Delivers Results Quickly

\n

When it comes to implementation, custom coding for accessibility isn’t just expensive—it’s also time-consuming. Each page must be individually analyzed and adjusted, which can take weeks or even months depending on the size of your site. Meanwhile, every moment your site remains non-compliant, your business is at risk of lawsuits and fines.

\n

In contrast, accessiBe offers fast and easy implementation with no disruption to your business. By adding a simple JavaScript code to your site, accessiBe’s accessWidget scans and analyzes your website, automatically making adjustments to ensure compliance within 48 hours. That means you can go from vulnerable to fully accessible in just two days—without sacrificing your team’s time or delaying your website's functionality.

\n

\n

Improved Website Performance

\n

Making your website accessible isn’t just about avoiding lawsuits—it’s also great for your bottom line. Accessible websites are structured with clean code and optimized for SEO, which means search engines like Google are more likely to rank them higher in search results. According to a study by Semrush, 73% of accessible websites saw growth in organic traffic, and over 60% experienced an increase in overall engagement.

\n

Better still, an accessible site improves the user experience for all visitors, not just those with disabilities. Clean design, clear navigation, and optimized content make your site easier to use, boosting conversion rates and reducing bounce rates. So, accessibility doesn’t just protect your business—it also enhances your website’s performance and increases your reach.

\n

 

\n

Tap Into a Growing Market: 15% of the Global Population Has a Disability

\n

By making your website accessible, you’re opening the door to a vast audience that many businesses unintentionally ignore. 15% of the global population—or roughly 1 billion people—live with some form of disability. According to research from The Valuable 500, this group represents an $8 trillion market opportunity.

\n

Ignoring this demographic not only limits your potential audience but also sends the wrong message about your brand’s values. Accessible websites expand your customer base, allowing you to tap into a market with significant spending power while also showing that your business prioritizes inclusivity and customer experience.

\n

 

\n

Protect Your Brand and Mitigate Legal Risks

\n

With ADA lawsuits on the rise, web accessibility isn’t just about compliance—it’s about protecting your brand from costly legal consequences. In 2022, over 100,000 businesses received demand letters for failing to meet accessibility standards, and fines for non-compliance can reach as high as $150,000.

\n

By using accessiBe, you not only ensure your site meets ADA and Web Content Accessibility Guidelines (WCAG) standards, but you also position your brand as a socially responsible leader. Businesses that prioritize accessibility build trust and loyalty with their customers, and an official accessibility statement on your site shows your commitment to inclusivity.

\n

 

\n

Simple, Fast, and Effective: accessiBe’s Advantage

\n

For businesses looking for a solution that doesn’t break the bank or consume months of development time, accessiBe is the clear choice. Here’s why:

\n

\n
• Affordable: Starting at a low annual fee, affordable for the smallest website owner, plus options for larger sites; accessiBe is significantly more cost-effective than custom-built solutions.
\n
• Fast Implementation: A simple, 2-minute JavaScript installation is all it takes to get started, with full compliance achieved within 48 hours.
\n
• SEO Benefits: Accessible websites see improved performance across search engines, driving more traffic and engagement.
\n
• Legal Protection: With lawsuits on the rise, staying compliant protects your business from fines and reputational damage.
\n

\n

Ready to Make Your Site Accessible?

\n

At DeckerDevs, we’re all about making complex solutions simple, effective, and scalable. That’s why we’ve partnered with accessiBe—to take the stress out of web accessibility for businesses like yours. Don’t waste time and money on a painstaking custom overhaul when you can achieve full compliance with accessiBe’s automated, AI-driven solutions.

\n

Want to learn more? Contact us today to see how easy it is to make your website accessible for all.

\n

 

","postEmailContent":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/automated%20accessibilty.png","postListContent":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/automated%20accessibilty.png","postRssContent":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/automated%20accessibilty.png","postSummary":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

\n","postSummaryRss":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"eubitNCr","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/digital%20accessibilty.png","previousPostFeaturedImageAltText":"","previousPostName":"Why Web Accessibility is a Must","previousPostSlug":"blogs/why-web-accessibility-is-a-must","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1727697600000,"publishDateLocalTime":1727697600000,"publishDateLocalized":{"date":1727697600000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1733254757624,"publishedByEmail":null,"publishedById":64007418,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/why-choose-automation-over-custom-website-overhauls-for-web-accessibility","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

\n

 

\n

At DeckerDevs, we’ve partnered with accessiBe to offer a seamless, cost-effective alternative that takes the headache out of making your site accessible for all users. Let’s break down why automated services like accessiBe are a smarter, more efficient choice than a custom-coded overhaul.

\n

 

\n

The Costs: Custom vs. Automated Accessibility

\n

Custom-coded website accessibility involves building and testing widgets for each individual page—making it a massive investment of both time and money. For large websites, this could mean tens of thousands of dollars (if not more) spent on accessibility, with no guarantee of future-proofing. Every time your site updates or expands, those custom solutions may need to be revisited, adding ongoing costs.

\n

On the other hand, accessiBe offers an AI-powered solution at a fraction of the cost. For a low annual fee, accessiBe provides accessibility compliance without the financial burden of a full site overhaul. Plus, with U.S. tax credits of up to $5,000 for making your site accessible, the cost becomes even lower, making it a no-brainer for businesses of all sizes.

\n

 

\n

The Time Factor: Custom Coding Takes Time, Automation Delivers Results Quickly

\n

When it comes to implementation, custom coding for accessibility isn’t just expensive—it’s also time-consuming. Each page must be individually analyzed and adjusted, which can take weeks or even months depending on the size of your site. Meanwhile, every moment your site remains non-compliant, your business is at risk of lawsuits and fines.

\n

In contrast, accessiBe offers fast and easy implementation with no disruption to your business. By adding a simple JavaScript code to your site, accessiBe’s accessWidget scans and analyzes your website, automatically making adjustments to ensure compliance within 48 hours. That means you can go from vulnerable to fully accessible in just two days—without sacrificing your team’s time or delaying your website's functionality.

\n

\n

Improved Website Performance

\n

Making your website accessible isn’t just about avoiding lawsuits—it’s also great for your bottom line. Accessible websites are structured with clean code and optimized for SEO, which means search engines like Google are more likely to rank them higher in search results. According to a study by Semrush, 73% of accessible websites saw growth in organic traffic, and over 60% experienced an increase in overall engagement.

\n

Better still, an accessible site improves the user experience for all visitors, not just those with disabilities. Clean design, clear navigation, and optimized content make your site easier to use, boosting conversion rates and reducing bounce rates. So, accessibility doesn’t just protect your business—it also enhances your website’s performance and increases your reach.

\n

 

\n

Tap Into a Growing Market: 15% of the Global Population Has a Disability

\n

By making your website accessible, you’re opening the door to a vast audience that many businesses unintentionally ignore. 15% of the global population—or roughly 1 billion people—live with some form of disability. According to research from The Valuable 500, this group represents an $8 trillion market opportunity.

\n

Ignoring this demographic not only limits your potential audience but also sends the wrong message about your brand’s values. Accessible websites expand your customer base, allowing you to tap into a market with significant spending power while also showing that your business prioritizes inclusivity and customer experience.

\n

 

\n

Protect Your Brand and Mitigate Legal Risks

\n

With ADA lawsuits on the rise, web accessibility isn’t just about compliance—it’s about protecting your brand from costly legal consequences. In 2022, over 100,000 businesses received demand letters for failing to meet accessibility standards, and fines for non-compliance can reach as high as $150,000.

\n

By using accessiBe, you not only ensure your site meets ADA and Web Content Accessibility Guidelines (WCAG) standards, but you also position your brand as a socially responsible leader. Businesses that prioritize accessibility build trust and loyalty with their customers, and an official accessibility statement on your site shows your commitment to inclusivity.

\n

 

\n

Simple, Fast, and Effective: accessiBe’s Advantage

\n

For businesses looking for a solution that doesn’t break the bank or consume months of development time, accessiBe is the clear choice. Here’s why:

\n

\n
• Affordable: Starting at a low annual fee, affordable for the smallest website owner, plus options for larger sites; accessiBe is significantly more cost-effective than custom-built solutions.
\n
• Fast Implementation: A simple, 2-minute JavaScript installation is all it takes to get started, with full compliance achieved within 48 hours.
\n
• SEO Benefits: Accessible websites see improved performance across search engines, driving more traffic and engagement.
\n
• Legal Protection: With lawsuits on the rise, staying compliant protects your business from fines and reputational damage.
\n

\n

Ready to Make Your Site Accessible?

\n

At DeckerDevs, we’re all about making complex solutions simple, effective, and scalable. That’s why we’ve partnered with accessiBe—to take the stress out of web accessibility for businesses like yours. Don’t waste time and money on a painstaking custom overhaul when you can achieve full compliance with accessiBe’s automated, AI-driven solutions.

\n

Want to learn more? Contact us today to see how easy it is to make your website accessible for all.

\n

 

","rssSummary":"

When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.

\n","rssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/automated%20accessibilty.png","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1740425958162,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/fba61a34-2168-4326-8fd3-8424f9086a5a.png","sections":{},"securityState":"NONE","siteId":null,"slug":"blogs/why-choose-automation-over-custom-website-overhauls-for-web-accessibility","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[62770442823,179472251781],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714493781,"deletedAt":0,"description":"","id":62770442823,"label":"HubSpot CMS Development","language":"en","name":"HubSpot CMS Development","portalId":6534445,"slug":"hubspot-cms-development","translatedFromId":null,"translations":{},"updated":1640714493781},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1727293033956,"deletedAt":0,"description":"","id":179472251781,"label":"accessibility","language":"en","name":"accessibility","portalId":6534445,"slug":"accessibility","translatedFromId":null,"translations":{},"updated":1727293033956}],"tagNames":["HubSpot CMS Development","accessibility"],"teamPerms":[],"templatePath":"","templatePathForRender":"deckerdevs-theme/templates/blog-content.html","textToAudioFileId":179471752267,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Why Choose Automation Over Custom Site Overhauls for Web Accessibility","tmsId":null,"topicIds":[62770442823,179472251781],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714493781,"deletedAt":0,"description":"","id":62770442823,"label":"HubSpot CMS Development","language":"en","name":"HubSpot CMS Development","portalId":6534445,"slug":"hubspot-cms-development","translatedFromId":null,"translations":{},"updated":1640714493781},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1727293033956,"deletedAt":0,"description":"","id":179472251781,"label":"accessibility","language":"en","name":"accessibility","portalId":6534445,"slug":"accessibility","translatedFromId":null,"translations":{},"updated":1727293033956}],"topicNames":["HubSpot CMS Development","accessibility"],"topics":[62770442823,179472251781],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1733254757628,"updatedById":64007418,"upsizeFeaturedImage":false,"url":"https://deckerdevs.com/blogs/why-choose-automation-over-custom-website-overhauls-for-web-accessibility","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"blog-hero":{"body":{"column_split":"split-40-60","description":"We know websites must be accessible by ALL, now how do we do it?","flip_columns_on_desktop":true,"heading":"Why Choose Automation Over Custom Website Overhauls for Web Accessibility?","heading_size":"h1","image_holder":{"image_field":{"alt":"accessibe partner","height":541,"loading":"lazy","max_height":541,"max_width":541,"size_type":"auto_custom_max","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","width":541}},"module_id":82854350373},"child_css":{},"css":{},"id":"blog-hero","label":null,"module_id":82854350373,"name":"blog-hero","order":1,"smart_type":null,"styles":{},"type":"module"},"blog-image":{"body":{"image_field":{"alt":"pattern","height":563,"loading":"lazy","max_height":563,"max_width":1000,"size_type":"auto","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs%20brand%20assets/pattern.jpg","width":1000}},"child_css":{},"css":{},"deleted_at":1692622682243,"id":"blog-image","label":null,"module_id":62246908725,"name":"blog-image","order":3,"smart_type":null,"styles":{},"type":"module"},"blog-posts":{"body":{"heading":"Some Other Recent Thoughts","module_id":82853805588},"child_css":{},"css":{},"id":"blog-posts","label":null,"module_id":82853805588,"name":"blog-posts","order":4,"smart_type":null,"styles":{},"type":"module"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://deckerdevs.com/blogs/opening-digital-doors-for-everyone","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"179453741120","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1716524480818,"deletedAt":0,"displayName":"Rachel Fox","email":null,"facebook":"","fullName":"Rachel Fox","gravatarUrl":null,"hasSocialProfiles":false,"id":168345571714,"label":"Rachel Fox","language":"en","linkedin":"","name":"Rachel Fox","portalId":6534445,"slug":"rachel-fox","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1716524480818,"userId":null,"username":null,"website":""},"blogAuthorId":168345571714,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1716524480818,"deletedAt":0,"displayName":"Rachel Fox","email":null,"facebook":"","fullName":"Rachel Fox","gravatarUrl":null,"hasSocialProfiles":false,"id":168345571714,"label":"Rachel Fox","language":"en","linkedin":"","name":"Rachel Fox","portalId":6534445,"slug":"rachel-fox","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1716524480818,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":0,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":"2fe983cd-6f11-43e1-8331-f2dda2702417","campaignName":"Accessibe","campaignUtm":"Accessibe","category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":80453402129,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":62179259185,"contentGroupId":62179259185,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1727281353175,"createdByAgent":null,"createdById":64007418,"createdTime":1727281353175,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":true,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","featuredImageAltText":"website accessibility with accessibe","featuredImageHeight":541,"featuredImageLength":0,"featuredImageWidth":541,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1727293370000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility","id":179453741120,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":"","linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":true,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_summary":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

\n","post_body":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

\n\n

 

\n

Why Web Accessibility is Non-Negotiable

\n

 

\n

Did you know that 1 in 4 people in the U.S. has a disability? That’s 25% of the population who may face barriers to accessing your website or digital assets. And we’re not just talking about doing the right thing—ensuring your site is accessible isn’t just an ethical move, it’s a legal requirement under the Americans with Disabilities Act (ADA). Websites need to adhere to the Web Content Accessibility Guidelines (WCAG) to make sure they’re perceivable, operable, understandable, and robust for users with disabilities.

\n

 

\n

Inclusion Meets Compliance in One Seamless Solution

\n

 

\n

Our partnership with accessiBe means you can improve your website’s accessibility without the headache of manual adjustments. With AI-powered solutions, accessiBe brings your site into compliance with the ADA and WCAG guidelines effortlessly. Their smart technology creates an accessible experience tailored to each user, ensuring that everyone, regardless of their ability, can engage with your content.

\n

 

\n

The session-based widget allows users to choose their preferred accessibility profile—whether they need larger text, screen reader compatibility, or other adjustments. This solution works harmoniously with assistive technologies, so users can navigate your site smoothly without any disruption.

\n

\n

Why We Chose accessiBe

\n

 

\n

We partner with companies that align with our values of innovation and inclusivity, and accessiBe ticks all the boxes. As a market leader in web accessibility, they’re committed to making the web a more inclusive space through continuous innovation and feedback from the disability community. When you work with us and accessiBe, you're not just making your site accessible—you’re embracing a future where digital inclusivity is the standard.

\n

 

\n

The Business Advantages of an Accessible Website

\n

 

\n

Let’s be real: an accessible website isn’t just good for your users, it’s great for your business. Here’s why:

\n

 

\n

- Expand Your Audience: By opening your site to the 25% of the population with disabilities, you’re tapping into a market that many businesses overlook.

\n

- Boost SEO and Web Performance: Accessibility features like properly structured content and image alt text improve your site’s SEO, driving organic traffic and engagement.

\n

- Enhance User Experience: Accessibility features make navigation clearer and more intuitive, offering a better UX for all visitors, not just those with disabilities.

\n

- Build a Positive Brand Reputation: An accessible site shows that your company is committed to inclusion and social responsibility, positioning you as a leader in the modern digital landscape.

\n

- Avoid Legal Risk: Accessibility compliance isn’t optional. By ensuring your site meets ADA and WCAG standards, you reduce the risk of lawsuits and penalties for non-compliance.

\n

 

\n

Ready to Dive Into Digital Accessibility?

\n

 

\n

At DeckerDevs, we’re here to guide you every step of the way. If you’re unsure whether your site is accessible, we can help. Get in touch today to learn more about how our partnership with accessiBe can benefit your business, your users, and your bottom line.

\n

 

\n

 

","rss_summary":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

\n","rss_body":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

\n\n

 

\n

Why Web Accessibility is Non-Negotiable

\n

 

\n

Did you know that 1 in 4 people in the U.S. has a disability? That’s 25% of the population who may face barriers to accessing your website or digital assets. And we’re not just talking about doing the right thing—ensuring your site is accessible isn’t just an ethical move, it’s a legal requirement under the Americans with Disabilities Act (ADA). Websites need to adhere to the Web Content Accessibility Guidelines (WCAG) to make sure they’re perceivable, operable, understandable, and robust for users with disabilities.

\n

 

\n

Inclusion Meets Compliance in One Seamless Solution

\n

 

\n

Our partnership with accessiBe means you can improve your website’s accessibility without the headache of manual adjustments. With AI-powered solutions, accessiBe brings your site into compliance with the ADA and WCAG guidelines effortlessly. Their smart technology creates an accessible experience tailored to each user, ensuring that everyone, regardless of their ability, can engage with your content.

\n

 

\n

The session-based widget allows users to choose their preferred accessibility profile—whether they need larger text, screen reader compatibility, or other adjustments. This solution works harmoniously with assistive technologies, so users can navigate your site smoothly without any disruption.

\n

\n

Why We Chose accessiBe

\n

 

\n

We partner with companies that align with our values of innovation and inclusivity, and accessiBe ticks all the boxes. As a market leader in web accessibility, they’re committed to making the web a more inclusive space through continuous innovation and feedback from the disability community. When you work with us and accessiBe, you're not just making your site accessible—you’re embracing a future where digital inclusivity is the standard.

\n

 

\n

The Business Advantages of an Accessible Website

\n

 

\n

Let’s be real: an accessible website isn’t just good for your users, it’s great for your business. Here’s why:

\n

 

\n

- Expand Your Audience: By opening your site to the 25% of the population with disabilities, you’re tapping into a market that many businesses overlook.

\n

- Boost SEO and Web Performance: Accessibility features like properly structured content and image alt text improve your site’s SEO, driving organic traffic and engagement.

\n

- Enhance User Experience: Accessibility features make navigation clearer and more intuitive, offering a better UX for all visitors, not just those with disabilities.

\n

- Build a Positive Brand Reputation: An accessible site shows that your company is committed to inclusion and social responsibility, positioning you as a leader in the modern digital landscape.

\n

- Avoid Legal Risk: Accessibility compliance isn’t optional. By ensuring your site meets ADA and WCAG standards, you reduce the risk of lawsuits and penalties for non-compliance.

\n

 

\n

Ready to Dive Into Digital Accessibility?

\n

 

\n

At DeckerDevs, we’re here to guide you every step of the way. If you’re unsure whether your site is accessible, we can help. Get in touch today to learn more about how our partnership with accessiBe can benefit your business, your users, and your bottom line.

\n

 

\n

 

","tag_ids":[62770442823,183477440625],"topic_ids":[62770442823,183477440625],"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":0,"keywords":[],"meta_description":"Partner with Accessibe to offer website user inclusion and accessabilty for all. ","meta_keywords":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"website accessibility with accessibe","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":"Accessibe","campaign_utm":"Accessibe","tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":"","performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":64007418,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":false,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":80453402129,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","featured_image_width":541,"featured_image_height":541,"publish_timezone_offset":null,"theme_settings_values":null,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"password":null,"header":null,"published_at":1733254654628,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"Partner with Accessibe to offer website user inclusion and accessabilty for all. ","metaKeywords":null,"name":"Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","nextPostFeaturedImageAltText":"","nextPostName":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","nextPostSlug":"blogs/how-to-turn-unengaged-leads-into-loyal-customers-with-sales-automation","pageExpiryDate":null,"pageExpiryEnabled":false,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

\n\n

 

\n

Why Web Accessibility is Non-Negotiable

\n

 

\n

Did you know that 1 in 4 people in the U.S. has a disability? That’s 25% of the population who may face barriers to accessing your website or digital assets. And we’re not just talking about doing the right thing—ensuring your site is accessible isn’t just an ethical move, it’s a legal requirement under the Americans with Disabilities Act (ADA). Websites need to adhere to the Web Content Accessibility Guidelines (WCAG) to make sure they’re perceivable, operable, understandable, and robust for users with disabilities.

\n

 

\n

Inclusion Meets Compliance in One Seamless Solution

\n

 

\n

Our partnership with accessiBe means you can improve your website’s accessibility without the headache of manual adjustments. With AI-powered solutions, accessiBe brings your site into compliance with the ADA and WCAG guidelines effortlessly. Their smart technology creates an accessible experience tailored to each user, ensuring that everyone, regardless of their ability, can engage with your content.

\n

 

\n

The session-based widget allows users to choose their preferred accessibility profile—whether they need larger text, screen reader compatibility, or other adjustments. This solution works harmoniously with assistive technologies, so users can navigate your site smoothly without any disruption.

\n

\n

Why We Chose accessiBe

\n

 

\n

We partner with companies that align with our values of innovation and inclusivity, and accessiBe ticks all the boxes. As a market leader in web accessibility, they’re committed to making the web a more inclusive space through continuous innovation and feedback from the disability community. When you work with us and accessiBe, you're not just making your site accessible—you’re embracing a future where digital inclusivity is the standard.

\n

 

\n

The Business Advantages of an Accessible Website

\n

 

\n

Let’s be real: an accessible website isn’t just good for your users, it’s great for your business. Here’s why:

\n

 

\n

- Expand Your Audience: By opening your site to the 25% of the population with disabilities, you’re tapping into a market that many businesses overlook.

\n

- Boost SEO and Web Performance: Accessibility features like properly structured content and image alt text improve your site’s SEO, driving organic traffic and engagement.

\n

- Enhance User Experience: Accessibility features make navigation clearer and more intuitive, offering a better UX for all visitors, not just those with disabilities.

\n

- Build a Positive Brand Reputation: An accessible site shows that your company is committed to inclusion and social responsibility, positioning you as a leader in the modern digital landscape.

\n

- Avoid Legal Risk: Accessibility compliance isn’t optional. By ensuring your site meets ADA and WCAG standards, you reduce the risk of lawsuits and penalties for non-compliance.

\n

 

\n

Ready to Dive Into Digital Accessibility?

\n

 

\n

At DeckerDevs, we’re here to guide you every step of the way. If you’re unsure whether your site is accessible, we can help. Get in touch today to learn more about how our partnership with accessiBe can benefit your business, your users, and your bottom line.

\n

 

\n

 

","postBodyRss":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

\n\n

 

\n

Why Web Accessibility is Non-Negotiable

\n

 

\n

Did you know that 1 in 4 people in the U.S. has a disability? That’s 25% of the population who may face barriers to accessing your website or digital assets. And we’re not just talking about doing the right thing—ensuring your site is accessible isn’t just an ethical move, it’s a legal requirement under the Americans with Disabilities Act (ADA). Websites need to adhere to the Web Content Accessibility Guidelines (WCAG) to make sure they’re perceivable, operable, understandable, and robust for users with disabilities.

\n

 

\n

Inclusion Meets Compliance in One Seamless Solution

\n

 

\n

Our partnership with accessiBe means you can improve your website’s accessibility without the headache of manual adjustments. With AI-powered solutions, accessiBe brings your site into compliance with the ADA and WCAG guidelines effortlessly. Their smart technology creates an accessible experience tailored to each user, ensuring that everyone, regardless of their ability, can engage with your content.

\n

 

\n

The session-based widget allows users to choose their preferred accessibility profile—whether they need larger text, screen reader compatibility, or other adjustments. This solution works harmoniously with assistive technologies, so users can navigate your site smoothly without any disruption.

\n

\n

Why We Chose accessiBe

\n

 

\n

We partner with companies that align with our values of innovation and inclusivity, and accessiBe ticks all the boxes. As a market leader in web accessibility, they’re committed to making the web a more inclusive space through continuous innovation and feedback from the disability community. When you work with us and accessiBe, you're not just making your site accessible—you’re embracing a future where digital inclusivity is the standard.

\n

 

\n

The Business Advantages of an Accessible Website

\n

 

\n

Let’s be real: an accessible website isn’t just good for your users, it’s great for your business. Here’s why:

\n

 

\n

- Expand Your Audience: By opening your site to the 25% of the population with disabilities, you’re tapping into a market that many businesses overlook.

\n

- Boost SEO and Web Performance: Accessibility features like properly structured content and image alt text improve your site’s SEO, driving organic traffic and engagement.

\n

- Enhance User Experience: Accessibility features make navigation clearer and more intuitive, offering a better UX for all visitors, not just those with disabilities.

\n

- Build a Positive Brand Reputation: An accessible site shows that your company is committed to inclusion and social responsibility, positioning you as a leader in the modern digital landscape.

\n

- Avoid Legal Risk: Accessibility compliance isn’t optional. By ensuring your site meets ADA and WCAG standards, you reduce the risk of lawsuits and penalties for non-compliance.

\n

 

\n

Ready to Dive Into Digital Accessibility?

\n

 

\n

At DeckerDevs, we’re here to guide you every step of the way. If you’re unsure whether your site is accessible, we can help. Get in touch today to learn more about how our partnership with accessiBe can benefit your business, your users, and your bottom line.

\n

 

\n

 

","postEmailContent":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","postListContent":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","postRssContent":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","postSummary":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

\n","postSummaryRss":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"GDWBeFHn","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/automated%20accessibilty.png","previousPostFeaturedImageAltText":"","previousPostName":"Why Choose Automation Over Custom Site Overhauls for Web Accessibility","previousPostSlug":"blogs/why-choose-automation-over-custom-website-overhauls-for-web-accessibility","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1727293370000,"publishDateLocalTime":1727293370000,"publishDateLocalized":{"date":1727293370000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1733254654628,"publishedByEmail":null,"publishedById":64007418,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/opening-digital-doors-for-everyone","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

\n\n

 

\n

Why Web Accessibility is Non-Negotiable

\n

 

\n

Did you know that 1 in 4 people in the U.S. has a disability? That’s 25% of the population who may face barriers to accessing your website or digital assets. And we’re not just talking about doing the right thing—ensuring your site is accessible isn’t just an ethical move, it’s a legal requirement under the Americans with Disabilities Act (ADA). Websites need to adhere to the Web Content Accessibility Guidelines (WCAG) to make sure they’re perceivable, operable, understandable, and robust for users with disabilities.

\n

 

\n

Inclusion Meets Compliance in One Seamless Solution

\n

 

\n

Our partnership with accessiBe means you can improve your website’s accessibility without the headache of manual adjustments. With AI-powered solutions, accessiBe brings your site into compliance with the ADA and WCAG guidelines effortlessly. Their smart technology creates an accessible experience tailored to each user, ensuring that everyone, regardless of their ability, can engage with your content.

\n

 

\n

The session-based widget allows users to choose their preferred accessibility profile—whether they need larger text, screen reader compatibility, or other adjustments. This solution works harmoniously with assistive technologies, so users can navigate your site smoothly without any disruption.

\n

\n

Why We Chose accessiBe

\n

 

\n

We partner with companies that align with our values of innovation and inclusivity, and accessiBe ticks all the boxes. As a market leader in web accessibility, they’re committed to making the web a more inclusive space through continuous innovation and feedback from the disability community. When you work with us and accessiBe, you're not just making your site accessible—you’re embracing a future where digital inclusivity is the standard.

\n

 

\n

The Business Advantages of an Accessible Website

\n

 

\n

Let’s be real: an accessible website isn’t just good for your users, it’s great for your business. Here’s why:

\n

 

\n

- Expand Your Audience: By opening your site to the 25% of the population with disabilities, you’re tapping into a market that many businesses overlook.

\n

- Boost SEO and Web Performance: Accessibility features like properly structured content and image alt text improve your site’s SEO, driving organic traffic and engagement.

\n

- Enhance User Experience: Accessibility features make navigation clearer and more intuitive, offering a better UX for all visitors, not just those with disabilities.

\n

- Build a Positive Brand Reputation: An accessible site shows that your company is committed to inclusion and social responsibility, positioning you as a leader in the modern digital landscape.

\n

- Avoid Legal Risk: Accessibility compliance isn’t optional. By ensuring your site meets ADA and WCAG standards, you reduce the risk of lawsuits and penalties for non-compliance.

\n

 

\n

Ready to Dive Into Digital Accessibility?

\n

 

\n

At DeckerDevs, we’re here to guide you every step of the way. If you’re unsure whether your site is accessible, we can help. Get in touch today to learn more about how our partnership with accessiBe can benefit your business, your users, and your bottom line.

\n

 

\n

 

","rssSummary":"

At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.

\n","rssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1740425855186,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/756e1dd7-a455-4af7-b9d2-9a5b6069265c.png","sections":{},"securityState":"NONE","siteId":null,"slug":"blogs/opening-digital-doors-for-everyone","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[62770442823,183477440625],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714493781,"deletedAt":0,"description":"","id":62770442823,"label":"HubSpot CMS Development","language":"en","name":"HubSpot CMS Development","portalId":6534445,"slug":"hubspot-cms-development","translatedFromId":null,"translations":{},"updated":1640714493781},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1733254627080,"deletedAt":0,"description":"","id":183477440625,"label":"Web Accessibility","language":"en","name":"Web Accessibility","portalId":6534445,"slug":"web-accessibility","translatedFromId":null,"translations":{},"updated":1733254627080}],"tagNames":["HubSpot CMS Development","Web Accessibility"],"teamPerms":[],"templatePath":"","templatePathForRender":"deckerdevs-theme/templates/blog-content.html","textToAudioFileId":179471752267,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility","tmsId":null,"topicIds":[62770442823,183477440625],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714493781,"deletedAt":0,"description":"","id":62770442823,"label":"HubSpot CMS Development","language":"en","name":"HubSpot CMS Development","portalId":6534445,"slug":"hubspot-cms-development","translatedFromId":null,"translations":{},"updated":1640714493781},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1733254627080,"deletedAt":0,"description":"","id":183477440625,"label":"Web Accessibility","language":"en","name":"Web Accessibility","portalId":6534445,"slug":"web-accessibility","translatedFromId":null,"translations":{},"updated":1733254627080}],"topicNames":["HubSpot CMS Development","Web Accessibility"],"topics":[62770442823,183477440625],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1733254654631,"updatedById":64007418,"upsizeFeaturedImage":false,"url":"https://deckerdevs.com/blogs/opening-digital-doors-for-everyone","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"blog-hero":{"body":{"column_split":"split-40-60","flip_columns_on_desktop":true,"heading":"Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility","heading_size":"h1","image_holder":{"image_field":{"alt":"accessibe partner","height":541,"loading":"lazy","max_height":541,"max_width":541,"size_type":"auto_custom_max","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","width":541}},"module_id":82854350373},"child_css":{},"css":{},"id":"blog-hero","label":null,"module_id":82854350373,"name":"blog-hero","order":1,"smart_type":null,"styles":{},"type":"module"},"blog-image":{"body":{"image_field":{"alt":"pattern","height":563,"loading":"lazy","max_height":563,"max_width":1000,"size_type":"auto","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs%20brand%20assets/pattern.jpg","width":1000}},"child_css":{},"css":{},"deleted_at":1692622682243,"id":"blog-image","label":null,"module_id":62246908725,"name":"blog-image","order":3,"smart_type":null,"styles":{},"type":"module"},"blog-posts":{"body":{"heading":"Some Other Recent Thoughts","module_id":82853805588},"child_css":{},"css":{},"id":"blog-posts","label":null,"module_id":82853805588,"name":"blog-posts","order":4,"smart_type":null,"styles":{},"type":"module"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://deckerdevs.com/blogs/how-to-turn-unengaged-leads-into-loyal-customers-with-sales-automation","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"177688023131","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1716524480818,"deletedAt":0,"displayName":"Rachel Fox","email":null,"facebook":"","fullName":"Rachel Fox","gravatarUrl":null,"hasSocialProfiles":false,"id":168345571714,"label":"Rachel Fox","language":"en","linkedin":"","name":"Rachel Fox","portalId":6534445,"slug":"rachel-fox","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1716524480818,"userId":null,"username":null,"website":""},"blogAuthorId":168345571714,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1716524480818,"deletedAt":0,"displayName":"Rachel Fox","email":null,"facebook":"","fullName":"Rachel Fox","gravatarUrl":null,"hasSocialProfiles":false,"id":168345571714,"label":"Rachel Fox","language":"en","linkedin":"","name":"Rachel Fox","portalId":6534445,"slug":"rachel-fox","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1716524480818,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":"3ec7c398-0e7c-41d9-a193-eaa731a50d2d","campaignName":"Hubspot Leads - Rachel","campaignUtm":"Hubspot%20Leads%20-%20Rachel","category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":62179259185,"contentGroupId":62179259185,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1725566532270,"createdByAgent":null,"createdById":64007418,"createdTime":1725566532270,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":true,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","featuredImageAltText":"","featuredImageHeight":1080,"featuredImageLength":0,"featuredImageWidth":1080,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1726504265000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","id":177688023131,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":true,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_summary":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

\n","post_body":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

\n\n

 

\n

But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.

\n

 

\n

1. Segment Your Audience for Targeted Nurturing

\n

Not all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey. 

\n

 

\n

For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.

\n

 

\n

2. Create Drip Campaigns that Speak to Their Needs

\n

Let’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.

\n

 

\n

Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.

\n

 

\n

3. Use Lead Scoring to Prioritize Your Efforts

\n

Not every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.

\n

 

\n

Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.

\n

 

\n

4. Leverage Personalization to Build Relationships

\n

People do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.

\n

 

\n

For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.

\n

 

\n

5. Automate Follow-Ups to Keep the Momentum Going

\n

Timing is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.

\n

 

\n

Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.

\n

 

\n

---

\n

The Bottom Line: Turn Unengaged Leads into Loyal Customers

\n

Unengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.

\n

 

\n

---

\n

 

\n

Ready to see how sales automation can revitalize your pipeline?

\n

Let’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.

\n

 

\n

\n

 

\n

From strategy to execution, we’ll take your sales process from stuck to seamless.

\n

Schedule a free consultation and start your journey to success with deckerdevs today.

\n

 

\n

 

\n

 

","rss_summary":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

\n","rss_body":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

\n\n

 

\n

But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.

\n

 

\n

1. Segment Your Audience for Targeted Nurturing

\n

Not all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey. 

\n

 

\n

For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.

\n

 

\n

2. Create Drip Campaigns that Speak to Their Needs

\n

Let’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.

\n

 

\n

Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.

\n

 

\n

3. Use Lead Scoring to Prioritize Your Efforts

\n

Not every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.

\n

 

\n

Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.

\n

 

\n

4. Leverage Personalization to Build Relationships

\n

People do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.

\n

 

\n

For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.

\n

 

\n

5. Automate Follow-Ups to Keep the Momentum Going

\n

Timing is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.

\n

 

\n

Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.

\n

 

\n

---

\n

The Bottom Line: Turn Unengaged Leads into Loyal Customers

\n

Unengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.

\n

 

\n

---

\n

 

\n

Ready to see how sales automation can revitalize your pipeline?

\n

Let’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.

\n

 

\n

\n

 

\n

From strategy to execution, we’ll take your sales process from stuck to seamless.

\n

Schedule a free consultation and start your journey to success with deckerdevs today.

\n

 

\n

 

\n

 

","tag_ids":[81427988227,177688023559],"topic_ids":[81427988227,177688023559],"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"keywords":[],"meta_description":"When your Sales Pipe line is clogged... With the right approach and a bit of low-effort sales automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.","meta_keywords":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":"Hubspot Leads - Rachel","campaign_utm":"Hubspot%20Leads%20-%20Rachel","tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":64007418,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","featured_image_width":1080,"featured_image_height":1080,"publish_timezone_offset":null,"theme_settings_values":null,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"password":null,"header":null,"published_at":1733254787290,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"When your Sales Pipe line is clogged... With the right approach and a bit of low-effort sales automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.","metaKeywords":null,"name":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","nextPostFeaturedImageAltText":"","nextPostName":"5 Common Sales Challenges Solved by Automation: A CTO’s Perspective","nextPostSlug":"blogs/5-common-sales-challenges-solved-by-automation-a-ctos-perspective","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

\n\n

 

\n

But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.

\n

 

\n

1. Segment Your Audience for Targeted Nurturing

\n

Not all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey. 

\n

 

\n

For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.

\n

 

\n

2. Create Drip Campaigns that Speak to Their Needs

\n

Let’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.

\n

 

\n

Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.

\n

 

\n

3. Use Lead Scoring to Prioritize Your Efforts

\n

Not every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.

\n

 

\n

Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.

\n

 

\n

4. Leverage Personalization to Build Relationships

\n

People do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.

\n

 

\n

For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.

\n

 

\n

5. Automate Follow-Ups to Keep the Momentum Going

\n

Timing is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.

\n

 

\n

Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.

\n

 

\n

---

\n

The Bottom Line: Turn Unengaged Leads into Loyal Customers

\n

Unengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.

\n

 

\n

---

\n

 

\n

Ready to see how sales automation can revitalize your pipeline?

\n

Let’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.

\n

 

\n

\n

 

\n

From strategy to execution, we’ll take your sales process from stuck to seamless.

\n

Schedule a free consultation and start your journey to success with deckerdevs today.

\n

 

\n

 

\n

 

","postBodyRss":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

\n\n

 

\n

But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.

\n

 

\n

1. Segment Your Audience for Targeted Nurturing

\n

Not all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey. 

\n

 

\n

For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.

\n

 

\n

2. Create Drip Campaigns that Speak to Their Needs

\n

Let’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.

\n

 

\n

Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.

\n

 

\n

3. Use Lead Scoring to Prioritize Your Efforts

\n

Not every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.

\n

 

\n

Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.

\n

 

\n

4. Leverage Personalization to Build Relationships

\n

People do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.

\n

 

\n

For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.

\n

 

\n

5. Automate Follow-Ups to Keep the Momentum Going

\n

Timing is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.

\n

 

\n

Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.

\n

 

\n

---

\n

The Bottom Line: Turn Unengaged Leads into Loyal Customers

\n

Unengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.

\n

 

\n

---

\n

 

\n

Ready to see how sales automation can revitalize your pipeline?

\n

Let’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.

\n

 

\n

\n

 

\n

From strategy to execution, we’ll take your sales process from stuck to seamless.

\n

Schedule a free consultation and start your journey to success with deckerdevs today.

\n

 

\n

 

\n

 

","postEmailContent":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","postListContent":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","postRssContent":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","postSummary":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

\n","postSummaryRss":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"TJIhSoRm","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","previousPostFeaturedImageAltText":"website accessibility with accessibe","previousPostName":"Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility","previousPostSlug":"blogs/opening-digital-doors-for-everyone","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1726504265000,"publishDateLocalTime":1726504265000,"publishDateLocalized":{"date":1726504265000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1733254787290,"publishedByEmail":null,"publishedById":64007418,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/how-to-turn-unengaged-leads-into-loyal-customers-with-sales-automation","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

\n\n

 

\n

But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.

\n

 

\n

1. Segment Your Audience for Targeted Nurturing

\n

Not all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey. 

\n

 

\n

For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.

\n

 

\n

2. Create Drip Campaigns that Speak to Their Needs

\n

Let’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.

\n

 

\n

Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.

\n

 

\n

3. Use Lead Scoring to Prioritize Your Efforts

\n

Not every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.

\n

 

\n

Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.

\n

 

\n

4. Leverage Personalization to Build Relationships

\n

People do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.

\n

 

\n

For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.

\n

 

\n

5. Automate Follow-Ups to Keep the Momentum Going

\n

Timing is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.

\n

 

\n

Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.

\n

 

\n

---

\n

The Bottom Line: Turn Unengaged Leads into Loyal Customers

\n

Unengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.

\n

 

\n

---

\n

 

\n

Ready to see how sales automation can revitalize your pipeline?

\n

Let’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.

\n

 

\n

\n

 

\n

From strategy to execution, we’ll take your sales process from stuck to seamless.

\n

Schedule a free consultation and start your journey to success with deckerdevs today.

\n

 

\n

 

\n

 

","rssSummary":"
\n

Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.

\n

 

\n

Frustrating, right? 

\n","rssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1740425987482,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/8b750326-ccff-473f-b6eb-a1d32fbf82a7.png","sections":{},"securityState":"NONE","siteId":null,"slug":"blogs/how-to-turn-unengaged-leads-into-loyal-customers-with-sales-automation","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[81427988227,177688023559],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659976163308,"deletedAt":0,"description":"","id":81427988227,"label":"HubSpot CMS","language":"en","name":"HubSpot CMS","portalId":6534445,"slug":"hubspot-cms","translatedFromId":null,"translations":{},"updated":1659976163308},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1725566899782,"deletedAt":0,"description":"","id":177688023559,"label":"Sales Automation","language":"en","name":"Sales Automation","portalId":6534445,"slug":"sales-automation","translatedFromId":null,"translations":{},"updated":1725566899782}],"tagNames":["HubSpot CMS","Sales Automation"],"teamPerms":[],"templatePath":"","templatePathForRender":"deckerdevs-theme/templates/blog-content.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","tmsId":null,"topicIds":[81427988227,177688023559],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659976163308,"deletedAt":0,"description":"","id":81427988227,"label":"HubSpot CMS","language":"en","name":"HubSpot CMS","portalId":6534445,"slug":"hubspot-cms","translatedFromId":null,"translations":{},"updated":1659976163308},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1725566899782,"deletedAt":0,"description":"","id":177688023559,"label":"Sales Automation","language":"en","name":"Sales Automation","portalId":6534445,"slug":"sales-automation","translatedFromId":null,"translations":{},"updated":1725566899782}],"topicNames":["HubSpot CMS","Sales Automation"],"topics":[81427988227,177688023559],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1733254787294,"updatedById":64007418,"upsizeFeaturedImage":false,"url":"https://deckerdevs.com/blogs/how-to-turn-unengaged-leads-into-loyal-customers-with-sales-automation","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"blog-hero":{"body":{"column_split":"split-40-60","flip_columns_on_desktop":true,"heading":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","heading_size":"h1","heading_tag":"h1","image_holder":{"image_field":{"alt":"deckerdevs-sales pipeline blog","height":1080,"loading":"lazy","max_height":1080,"max_width":1080,"size_type":"auto","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","width":1080}},"module_id":82854350373},"child_css":{},"css":{},"id":"blog-hero","label":null,"module_id":82854350373,"name":"blog-hero","order":1,"smart_type":null,"styles":{},"type":"module"},"blog-posts":{"body":{"heading":"Some Other Recent Thoughts","module_id":82853805588},"child_css":{},"css":{},"id":"blog-posts","label":null,"module_id":82853805588,"name":"blog-posts","order":4,"smart_type":null,"styles":{},"type":"module"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://deckerdevs.com/blogs/5-common-sales-challenges-solved-by-automation-a-ctos-perspective","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"177526189914","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1716524480818,"deletedAt":0,"displayName":"Rachel Fox","email":null,"facebook":"","fullName":"Rachel Fox","gravatarUrl":null,"hasSocialProfiles":false,"id":168345571714,"label":"Rachel Fox","language":"en","linkedin":"","name":"Rachel Fox","portalId":6534445,"slug":"rachel-fox","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1716524480818,"userId":null,"username":null,"website":""},"blogAuthorId":168345571714,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1716524480818,"deletedAt":0,"displayName":"Rachel Fox","email":null,"facebook":"","fullName":"Rachel Fox","gravatarUrl":null,"hasSocialProfiles":false,"id":168345571714,"label":"Rachel Fox","language":"en","linkedin":"","name":"Rachel Fox","portalId":6534445,"slug":"rachel-fox","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1716524480818,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":"3ec7c398-0e7c-41d9-a193-eaa731a50d2d","campaignName":"Hubspot Leads - Rachel","campaignUtm":"Hubspot%20Leads%20-%20Rachel","category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":62179259185,"contentGroupId":62179259185,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1725462389188,"createdByAgent":null,"createdById":8982263,"createdTime":1725462389188,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":true,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","featuredImageAltText":"","featuredImageHeight":1080,"featuredImageLength":0,"featuredImageWidth":1080,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1725883200000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"5 Common Sales Challenges Solved by Automation: A CTO’s Perspective","id":177526189914,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"5 Common Sales Challenges Solved by Automation: A CTO’s Perspective","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"5 Common Sales Challenges Solved by Automation: A CTO’s Perspective","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":true,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_summary":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

\n","post_body":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

\n\n

 

\n

 

\n

1. Overwhelming Amount of Leads

\n

Picture this: your team is flooded with leads, but keeping track of who’s who and what they need feels like trying to herd cats. Automation can help by scoring and segmenting leads based on their engagement and behavior. This way, you’re not wasting time on cold leads and can focus your energy on those who are genuinely interested. 

\n

 

\n

Example: Using tools like HubSpot, you can set up lead scoring to prioritize prospects who’ve shown real interest, like those who repeatedly visit your product pages or engage with your emails. This level of customization gives the salesperson and leadership a ‘temperature read” of their personal sales and the team as a whole. 

\n

 

\n

2. Inconsistent Follow-Ups

\n

If your sales reps are dropping the ball on follow-ups, it’s a recipe for lost opportunities. Sales automation ensures that no lead falls through the cracks by scheduling follow-up tasks and sending automated emails based on lead behavior. 

\n

 

\n

Example: Imagine a lead downloads your latest whitepaper. With automation, they get an immediate follow-up email with additional resources and a CTA to book a demo—without you having to lift a finger.

\n

 

\n

3. Inefficient Lead Nurturing

\n

Nurturing leads can be a time-consuming process, especially when you’re trying to provide personalized content to each prospect. Sales automation can streamline this by delivering targeted content based on lead interests and behaviors. 

\n

 

\n

Example: If a lead shows interest in your cloud services, an automated email sequence can send them case studies and testimonials related to cloud solutions, keeping them engaged and moving them through the sales funnel.

\n

 

\n

4. Complex Sales Processes

\n

Tech sales often involve long sales cycles and complex decision-making processes. Automation can simplify this by creating standardized workflows for different stages of the sales process, ensuring that each lead receives the right information at the right time.

\n

 

\n

Example: Set up automated workflows that guide leads through a series of educational emails, product demos, and follow-ups based on where they are in the decision-making process. This keeps prospects engaged and helps your sales team manage their pipeline more effectively.

\n

 

\n

5. Data Overload

\n

Sales data can be overwhelming, making it hard to track performance and make informed decisions. Automation tools help by providing real-time analytics and insights, so you can quickly see what’s working and what isn’t.

\n

 

\n

Example: With sales automation platforms, you can track metrics like email open rates, lead conversion rates, and pipeline progression all in one place. This data helps you make data-driven decisions to optimize your sales strategy.

\n

 

\n

---

\n

 

\n

Ready to Streamline Your Sales Process?

\n

Sales automation isn’t just about making things easier—it’s about transforming your sales process into a lean, mean, lead-converting machine. By addressing these common challenges with automation, you’ll not only improve efficiency but also drive better results for your tech company.

\n

 

\n

Want to see how automation can work for you? Let’s chat about tailoring a solution that fits your unique needs and turns your sales process into a powerhouse of productivity.

\n

 

\n

\n

 

\n

Get expert guidance from certified HubSpot Onboarding Partners.

\n

Let’s streamline your sales and boost conversions with a fully customized automated solution.

","rss_summary":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

\n","rss_body":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

\n\n

 

\n

 

\n

1. Overwhelming Amount of Leads

\n

Picture this: your team is flooded with leads, but keeping track of who’s who and what they need feels like trying to herd cats. Automation can help by scoring and segmenting leads based on their engagement and behavior. This way, you’re not wasting time on cold leads and can focus your energy on those who are genuinely interested. 

\n

 

\n

Example: Using tools like HubSpot, you can set up lead scoring to prioritize prospects who’ve shown real interest, like those who repeatedly visit your product pages or engage with your emails. This level of customization gives the salesperson and leadership a ‘temperature read” of their personal sales and the team as a whole. 

\n

 

\n

2. Inconsistent Follow-Ups

\n

If your sales reps are dropping the ball on follow-ups, it’s a recipe for lost opportunities. Sales automation ensures that no lead falls through the cracks by scheduling follow-up tasks and sending automated emails based on lead behavior. 

\n

 

\n

Example: Imagine a lead downloads your latest whitepaper. With automation, they get an immediate follow-up email with additional resources and a CTA to book a demo—without you having to lift a finger.

\n

 

\n

3. Inefficient Lead Nurturing

\n

Nurturing leads can be a time-consuming process, especially when you’re trying to provide personalized content to each prospect. Sales automation can streamline this by delivering targeted content based on lead interests and behaviors. 

\n

 

\n

Example: If a lead shows interest in your cloud services, an automated email sequence can send them case studies and testimonials related to cloud solutions, keeping them engaged and moving them through the sales funnel.

\n

 

\n

4. Complex Sales Processes

\n

Tech sales often involve long sales cycles and complex decision-making processes. Automation can simplify this by creating standardized workflows for different stages of the sales process, ensuring that each lead receives the right information at the right time.

\n

 

\n

Example: Set up automated workflows that guide leads through a series of educational emails, product demos, and follow-ups based on where they are in the decision-making process. This keeps prospects engaged and helps your sales team manage their pipeline more effectively.

\n

 

\n

5. Data Overload

\n

Sales data can be overwhelming, making it hard to track performance and make informed decisions. Automation tools help by providing real-time analytics and insights, so you can quickly see what’s working and what isn’t.

\n

 

\n

Example: With sales automation platforms, you can track metrics like email open rates, lead conversion rates, and pipeline progression all in one place. This data helps you make data-driven decisions to optimize your sales strategy.

\n

 

\n

---

\n

 

\n

Ready to Streamline Your Sales Process?

\n

Sales automation isn’t just about making things easier—it’s about transforming your sales process into a lean, mean, lead-converting machine. By addressing these common challenges with automation, you’ll not only improve efficiency but also drive better results for your tech company.

\n

 

\n

Want to see how automation can work for you? Let’s chat about tailoring a solution that fits your unique needs and turns your sales process into a powerhouse of productivity.

\n

 

\n

\n

 

\n

Get expert guidance from certified HubSpot Onboarding Partners.

\n

Let’s streamline your sales and boost conversions with a fully customized automated solution.

","tag_ids":[62770442823,90840659382,177688023559],"topic_ids":[62770442823,90840659382,177688023559],"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"keywords":[],"meta_description":"Discover how sales automation can tackle common challenges like lead overwhelm, inconsistent follow-ups, and data overload, transforming your sales process into a streamlined powerhouse.","meta_keywords":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":"Hubspot Leads - Rachel","campaign_utm":"Hubspot%20Leads%20-%20Rachel","tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":64007418,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","featured_image_width":1080,"featured_image_height":1080,"publish_timezone_offset":null,"theme_settings_values":null,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"password":null,"header":null,"published_at":1733254864676,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"Discover how sales automation can tackle common challenges like lead overwhelm, inconsistent follow-ups, and data overload, transforming your sales process into a streamlined powerhouse.","metaKeywords":null,"name":"5 Common Sales Challenges Solved by Automation: A CTO’s Perspective","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs%20-%20updated%20blog%20images.png","nextPostFeaturedImageAltText":"","nextPostName":"How deckerdevs Turns Your CRM into a Sales and Marketing Powerhouse","nextPostSlug":"blogs/how-deckerdevs-turns-your-crm-into-a-sales-and-marekting-machine","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"5 Common Sales Challenges Solved by Automation: A CTO’s Perspective","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

\n\n

 

\n

 

\n

1. Overwhelming Amount of Leads

\n

Picture this: your team is flooded with leads, but keeping track of who’s who and what they need feels like trying to herd cats. Automation can help by scoring and segmenting leads based on their engagement and behavior. This way, you’re not wasting time on cold leads and can focus your energy on those who are genuinely interested. 

\n

 

\n

Example: Using tools like HubSpot, you can set up lead scoring to prioritize prospects who’ve shown real interest, like those who repeatedly visit your product pages or engage with your emails. This level of customization gives the salesperson and leadership a ‘temperature read” of their personal sales and the team as a whole. 

\n

 

\n

2. Inconsistent Follow-Ups

\n

If your sales reps are dropping the ball on follow-ups, it’s a recipe for lost opportunities. Sales automation ensures that no lead falls through the cracks by scheduling follow-up tasks and sending automated emails based on lead behavior. 

\n

 

\n

Example: Imagine a lead downloads your latest whitepaper. With automation, they get an immediate follow-up email with additional resources and a CTA to book a demo—without you having to lift a finger.

\n

 

\n

3. Inefficient Lead Nurturing

\n

Nurturing leads can be a time-consuming process, especially when you’re trying to provide personalized content to each prospect. Sales automation can streamline this by delivering targeted content based on lead interests and behaviors. 

\n

 

\n

Example: If a lead shows interest in your cloud services, an automated email sequence can send them case studies and testimonials related to cloud solutions, keeping them engaged and moving them through the sales funnel.

\n

 

\n

4. Complex Sales Processes

\n

Tech sales often involve long sales cycles and complex decision-making processes. Automation can simplify this by creating standardized workflows for different stages of the sales process, ensuring that each lead receives the right information at the right time.

\n

 

\n

Example: Set up automated workflows that guide leads through a series of educational emails, product demos, and follow-ups based on where they are in the decision-making process. This keeps prospects engaged and helps your sales team manage their pipeline more effectively.

\n

 

\n

5. Data Overload

\n

Sales data can be overwhelming, making it hard to track performance and make informed decisions. Automation tools help by providing real-time analytics and insights, so you can quickly see what’s working and what isn’t.

\n

 

\n

Example: With sales automation platforms, you can track metrics like email open rates, lead conversion rates, and pipeline progression all in one place. This data helps you make data-driven decisions to optimize your sales strategy.

\n

 

\n

---

\n

 

\n

Ready to Streamline Your Sales Process?

\n

Sales automation isn’t just about making things easier—it’s about transforming your sales process into a lean, mean, lead-converting machine. By addressing these common challenges with automation, you’ll not only improve efficiency but also drive better results for your tech company.

\n

 

\n

Want to see how automation can work for you? Let’s chat about tailoring a solution that fits your unique needs and turns your sales process into a powerhouse of productivity.

\n

 

\n

\n

 

\n

Get expert guidance from certified HubSpot Onboarding Partners.

\n

Let’s streamline your sales and boost conversions with a fully customized automated solution.

","postBodyRss":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

\n\n

 

\n

 

\n

1. Overwhelming Amount of Leads

\n

Picture this: your team is flooded with leads, but keeping track of who’s who and what they need feels like trying to herd cats. Automation can help by scoring and segmenting leads based on their engagement and behavior. This way, you’re not wasting time on cold leads and can focus your energy on those who are genuinely interested. 

\n

 

\n

Example: Using tools like HubSpot, you can set up lead scoring to prioritize prospects who’ve shown real interest, like those who repeatedly visit your product pages or engage with your emails. This level of customization gives the salesperson and leadership a ‘temperature read” of their personal sales and the team as a whole. 

\n

 

\n

2. Inconsistent Follow-Ups

\n

If your sales reps are dropping the ball on follow-ups, it’s a recipe for lost opportunities. Sales automation ensures that no lead falls through the cracks by scheduling follow-up tasks and sending automated emails based on lead behavior. 

\n

 

\n

Example: Imagine a lead downloads your latest whitepaper. With automation, they get an immediate follow-up email with additional resources and a CTA to book a demo—without you having to lift a finger.

\n

 

\n

3. Inefficient Lead Nurturing

\n

Nurturing leads can be a time-consuming process, especially when you’re trying to provide personalized content to each prospect. Sales automation can streamline this by delivering targeted content based on lead interests and behaviors. 

\n

 

\n

Example: If a lead shows interest in your cloud services, an automated email sequence can send them case studies and testimonials related to cloud solutions, keeping them engaged and moving them through the sales funnel.

\n

 

\n

4. Complex Sales Processes

\n

Tech sales often involve long sales cycles and complex decision-making processes. Automation can simplify this by creating standardized workflows for different stages of the sales process, ensuring that each lead receives the right information at the right time.

\n

 

\n

Example: Set up automated workflows that guide leads through a series of educational emails, product demos, and follow-ups based on where they are in the decision-making process. This keeps prospects engaged and helps your sales team manage their pipeline more effectively.

\n

 

\n

5. Data Overload

\n

Sales data can be overwhelming, making it hard to track performance and make informed decisions. Automation tools help by providing real-time analytics and insights, so you can quickly see what’s working and what isn’t.

\n

 

\n

Example: With sales automation platforms, you can track metrics like email open rates, lead conversion rates, and pipeline progression all in one place. This data helps you make data-driven decisions to optimize your sales strategy.

\n

 

\n

---

\n

 

\n

Ready to Streamline Your Sales Process?

\n

Sales automation isn’t just about making things easier—it’s about transforming your sales process into a lean, mean, lead-converting machine. By addressing these common challenges with automation, you’ll not only improve efficiency but also drive better results for your tech company.

\n

 

\n

Want to see how automation can work for you? Let’s chat about tailoring a solution that fits your unique needs and turns your sales process into a powerhouse of productivity.

\n

 

\n

\n

 

\n

Get expert guidance from certified HubSpot Onboarding Partners.

\n

Let’s streamline your sales and boost conversions with a fully customized automated solution.

","postEmailContent":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","postListContent":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","postRssContent":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","postSummary":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

\n","postSummaryRss":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"aJiQBctS","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","previousPostFeaturedImageAltText":"","previousPostName":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","previousPostSlug":"blogs/how-to-turn-unengaged-leads-into-loyal-customers-with-sales-automation","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1725883200000,"publishDateLocalTime":1725883200000,"publishDateLocalized":{"date":1725883200000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1733254864676,"publishedByEmail":null,"publishedById":64007418,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/5-common-sales-challenges-solved-by-automation-a-ctos-perspective","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

\n\n

 

\n

 

\n

1. Overwhelming Amount of Leads

\n

Picture this: your team is flooded with leads, but keeping track of who’s who and what they need feels like trying to herd cats. Automation can help by scoring and segmenting leads based on their engagement and behavior. This way, you’re not wasting time on cold leads and can focus your energy on those who are genuinely interested. 

\n

 

\n

Example: Using tools like HubSpot, you can set up lead scoring to prioritize prospects who’ve shown real interest, like those who repeatedly visit your product pages or engage with your emails. This level of customization gives the salesperson and leadership a ‘temperature read” of their personal sales and the team as a whole. 

\n

 

\n

2. Inconsistent Follow-Ups

\n

If your sales reps are dropping the ball on follow-ups, it’s a recipe for lost opportunities. Sales automation ensures that no lead falls through the cracks by scheduling follow-up tasks and sending automated emails based on lead behavior. 

\n

 

\n

Example: Imagine a lead downloads your latest whitepaper. With automation, they get an immediate follow-up email with additional resources and a CTA to book a demo—without you having to lift a finger.

\n

 

\n

3. Inefficient Lead Nurturing

\n

Nurturing leads can be a time-consuming process, especially when you’re trying to provide personalized content to each prospect. Sales automation can streamline this by delivering targeted content based on lead interests and behaviors. 

\n

 

\n

Example: If a lead shows interest in your cloud services, an automated email sequence can send them case studies and testimonials related to cloud solutions, keeping them engaged and moving them through the sales funnel.

\n

 

\n

4. Complex Sales Processes

\n

Tech sales often involve long sales cycles and complex decision-making processes. Automation can simplify this by creating standardized workflows for different stages of the sales process, ensuring that each lead receives the right information at the right time.

\n

 

\n

Example: Set up automated workflows that guide leads through a series of educational emails, product demos, and follow-ups based on where they are in the decision-making process. This keeps prospects engaged and helps your sales team manage their pipeline more effectively.

\n

 

\n

5. Data Overload

\n

Sales data can be overwhelming, making it hard to track performance and make informed decisions. Automation tools help by providing real-time analytics and insights, so you can quickly see what’s working and what isn’t.

\n

 

\n

Example: With sales automation platforms, you can track metrics like email open rates, lead conversion rates, and pipeline progression all in one place. This data helps you make data-driven decisions to optimize your sales strategy.

\n

 

\n

---

\n

 

\n

Ready to Streamline Your Sales Process?

\n

Sales automation isn’t just about making things easier—it’s about transforming your sales process into a lean, mean, lead-converting machine. By addressing these common challenges with automation, you’ll not only improve efficiency but also drive better results for your tech company.

\n

 

\n

Want to see how automation can work for you? Let’s chat about tailoring a solution that fits your unique needs and turns your sales process into a powerhouse of productivity.

\n

 

\n

\n

 

\n

Get expert guidance from certified HubSpot Onboarding Partners.

\n

Let’s streamline your sales and boost conversions with a fully customized automated solution.

","rssSummary":"

Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.

\n

 

\n","rssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1740426064811,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/30f0a3f3-66fc-4803-a1ee-e91022ca1390.png","sections":{},"securityState":"NONE","siteId":null,"slug":"blogs/5-common-sales-challenges-solved-by-automation-a-ctos-perspective","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[62770442823,90840659382,177688023559],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714493781,"deletedAt":0,"description":"","id":62770442823,"label":"HubSpot CMS Development","language":"en","name":"HubSpot CMS Development","portalId":6534445,"slug":"hubspot-cms-development","translatedFromId":null,"translations":{},"updated":1640714493781},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1667848603406,"deletedAt":0,"description":"","id":90840659382,"label":"HubSpot","language":"en","name":"HubSpot","portalId":6534445,"slug":"hubspot","translatedFromId":null,"translations":{},"updated":1667848603406},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1725566899782,"deletedAt":0,"description":"","id":177688023559,"label":"Sales Automation","language":"en","name":"Sales Automation","portalId":6534445,"slug":"sales-automation","translatedFromId":null,"translations":{},"updated":1725566899782}],"tagNames":["HubSpot CMS Development","HubSpot","Sales Automation"],"teamPerms":[],"templatePath":"","templatePathForRender":"deckerdevs-theme/templates/blog-content.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"5 Common Sales Challenges Solved by Automation: A CTO’s Perspective","tmsId":null,"topicIds":[62770442823,90840659382,177688023559],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714493781,"deletedAt":0,"description":"","id":62770442823,"label":"HubSpot CMS Development","language":"en","name":"HubSpot CMS Development","portalId":6534445,"slug":"hubspot-cms-development","translatedFromId":null,"translations":{},"updated":1640714493781},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1667848603406,"deletedAt":0,"description":"","id":90840659382,"label":"HubSpot","language":"en","name":"HubSpot","portalId":6534445,"slug":"hubspot","translatedFromId":null,"translations":{},"updated":1667848603406},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1725566899782,"deletedAt":0,"description":"","id":177688023559,"label":"Sales Automation","language":"en","name":"Sales Automation","portalId":6534445,"slug":"sales-automation","translatedFromId":null,"translations":{},"updated":1725566899782}],"topicNames":["HubSpot CMS Development","HubSpot","Sales Automation"],"topics":[62770442823,90840659382,177688023559],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1733254864680,"updatedById":64007418,"upsizeFeaturedImage":false,"url":"https://deckerdevs.com/blogs/5-common-sales-challenges-solved-by-automation-a-ctos-perspective","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"blog-hero":{"body":{"column_split":"split-40-60","flip_columns_on_desktop":true,"heading":"5 Common Sales Challenges Solved by Automation: A CTO’s Perspective","heading_size":"h1","heading_tag":"h1","image_holder":{"image_field":{"alt":"deckerdevs-tame your sales process blog-ft img-1","height":1080,"max_height":1080,"max_width":1080,"src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-1.png","width":1080}},"module_background":{"background_image":{"src":""},"background_type":""},"module_id":82854350373},"child_css":{},"css":{},"id":"blog-hero","label":null,"module_id":82854350373,"name":"blog-hero","order":1,"smart_type":null,"styles":{},"type":"module"},"blog-posts":{"body":{"heading":"Some Other Recent Thoughts","module_id":82853805588},"child_css":{},"css":{},"id":"blog-posts","label":null,"module_id":82853805588,"name":"blog-posts","order":4,"smart_type":null,"styles":{},"type":"module"}}}],"offset":0,"total":4,"totalCount":4}