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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
How deckerdevs Turns Your CRM into a Sales and Marketing Powerhouse
You get what you pay for. Here's the case for why you should invest a little more in HubSpot web development outsourcing.
The Do’s and Don’ts of HubSpot Developer Whitelabeling
HubSpot CMS developer white-labeling can be a great way to bring in top talent without having to pay a full salary - but here are the do's and don'ts.
Ethical Outsourcing: Tips for White labeling HubSpot CMS Developers
Here's what you need to know about white labeling HubSpot CMS development and HubSpot reporting contractors for ethical outsourcing.
HubSpot Partner Tier Discussion
We're going to continue on our path to advocate for Technical Service Partners in the space. We'll continue to grow our platform to be a part of the solution
HubSpot CMS Developer Relationships Like Bert & Ernie
Your relationship with your HubSpot CMS developer should be kinda like Bert and Ernie's friendship...
6 Questions to Ask Your HubSpot CMS Developer: Part 3
Here's part 3 with more questions to ask your HubSpot CMS developer.
6 More HubSpot CMS Developer Interview Questions Part 2: The Process
The process that your HubSpot CMS developer uses is extremely important. Check out Part 2 of Interview Questions for your web developers:
Agencies Should Pay More for Web Development Outsourcing
You get what you pay for. Here's the case for why you should invest a little more in HubSpot web development outsourcing.
In today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
\n","post_body":"In today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
\n\n\n
![\"deckerdevs](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs%20x%20hubspot.png\")
As experienced Platinum Hubspot Partners and newly accredited Onboarding Partners, we’ve built a process that maximizes the potential of HubSpot’s CRM, helping you craft personalized, contextual, and perfectly timed messages that convert leads into loyal customers.
\n
\n
\n
\n
\n
Unlocking the Power of Your CRM
\nThink of your CRM as more than a place to store contacts—it’s where your customer data can work for you. Imagine knowing exactly who’s ready to buy based on their behavior and engagement with your business. By using HubSpot’s sophisticated tools for segmentation, contextualization, and personalization, you can ensure your prospects get the right message at the right time.
\n\n
\n
\n
The Three Keys to CRM Success
\n1. Segment Your Audience
\nThe average consumer is bombarded with thousands of ads daily. Without segmentation, you risk becoming just another message in the noise. HubSpot’s dynamic list-building feature allows you to segment your contacts by behavior, interests, or where they are in the buyer’s journey. This ensures that your marketing is hyper-relevant to the needs of your prospects, leading to higher engagement and conversion.
\n\n
2. Contextualize Your Messaging
\nNot every prospect is ready to make a decision today, and that’s okay. What’s important is that you provide contextually relevant content based on where they are in their journey—whether they’re just becoming aware of a problem or are ready to make a purchase. Using HubSpot’s Smart Content tools, you can tailor your content to specific buyer stages, ensuring that prospects receive valuable information when they need it most.
\n\n
3. Personalize for Maximum Impact
\nPersonalization is more than using someone’s first name in an email. Real personalization means using the insights from your CRM to deliver meaningful, timely messages that address your prospect’s exact pain points. Whether it’s recommending content based on past behavior or sending automated follow-up emails at critical moments, HubSpot allows you to create marketing that feels like a 1-on-1 conversation.
\n\n
HubSpot: The Tool to Bring It All Together
\nAs a HubSpot Platinum Partner and certified onboarding experts, we at DeckerDevs specialize in turning HubSpot CRM into a fully integrated sales and marketing platform that works for you. Through our deep experience, we’ve helped countless companies streamline their processes, increase engagement, and boost sales—all by utilizing the power of their CRM.
\n\n
Whether it’s automating your sales processes, creating custom workflows, or setting up advanced reporting, we ensure your CRM is configured to deliver the insights and data you need to make smarter business decisions.
\n\n
\n
\n
Ready to Revolutionize Your CRM?
\nAt deckerdevs, we believe in a full, guided journey—helping you every step of the way, from strategy and setup to full-scale implementation. Don’t settle for a generic CRM solution. Let us create a custom-tailored CRM experience that aligns with your business goals, nurtures your leads, and powers your growth.
\n\n
\n
Let’s Get Started!
\nConnect with us today, and let’s talk about how we can transform your CRM into a growth engine for your business.
\nIn today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
\n","rss_body":"In today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
\n\n\n
As experienced Platinum Hubspot Partners and newly accredited Onboarding Partners, we’ve built a process that maximizes the potential of HubSpot’s CRM, helping you craft personalized, contextual, and perfectly timed messages that convert leads into loyal customers.
\n
\n
\n
\n
\n
Unlocking the Power of Your CRM
\nThink of your CRM as more than a place to store contacts—it’s where your customer data can work for you. Imagine knowing exactly who’s ready to buy based on their behavior and engagement with your business. By using HubSpot’s sophisticated tools for segmentation, contextualization, and personalization, you can ensure your prospects get the right message at the right time.
\n\n
\n
\n
The Three Keys to CRM Success
\n1. Segment Your Audience
\nThe average consumer is bombarded with thousands of ads daily. Without segmentation, you risk becoming just another message in the noise. HubSpot’s dynamic list-building feature allows you to segment your contacts by behavior, interests, or where they are in the buyer’s journey. This ensures that your marketing is hyper-relevant to the needs of your prospects, leading to higher engagement and conversion.
\n\n
2. Contextualize Your Messaging
\nNot every prospect is ready to make a decision today, and that’s okay. What’s important is that you provide contextually relevant content based on where they are in their journey—whether they’re just becoming aware of a problem or are ready to make a purchase. Using HubSpot’s Smart Content tools, you can tailor your content to specific buyer stages, ensuring that prospects receive valuable information when they need it most.
\n\n
3. Personalize for Maximum Impact
\nPersonalization is more than using someone’s first name in an email. Real personalization means using the insights from your CRM to deliver meaningful, timely messages that address your prospect’s exact pain points. Whether it’s recommending content based on past behavior or sending automated follow-up emails at critical moments, HubSpot allows you to create marketing that feels like a 1-on-1 conversation.
\n\n
HubSpot: The Tool to Bring It All Together
\nAs a HubSpot Platinum Partner and certified onboarding experts, we at DeckerDevs specialize in turning HubSpot CRM into a fully integrated sales and marketing platform that works for you. Through our deep experience, we’ve helped countless companies streamline their processes, increase engagement, and boost sales—all by utilizing the power of their CRM.
\n\n
Whether it’s automating your sales processes, creating custom workflows, or setting up advanced reporting, we ensure your CRM is configured to deliver the insights and data you need to make smarter business decisions.
\n\n
\n
\n
Ready to Revolutionize Your CRM?
\nAt deckerdevs, we believe in a full, guided journey—helping you every step of the way, from strategy and setup to full-scale implementation. Don’t settle for a generic CRM solution. Let us create a custom-tailored CRM experience that aligns with your business goals, nurtures your leads, and powers your growth.
\n\n
\n
Let’s Get Started!
\nConnect with us today, and let’s talk about how we can transform your CRM into a growth engine for your business.
\nIn today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
\n\n\n
As experienced Platinum Hubspot Partners and newly accredited Onboarding Partners, we’ve built a process that maximizes the potential of HubSpot’s CRM, helping you craft personalized, contextual, and perfectly timed messages that convert leads into loyal customers.
\n
\n
\n
\n
\n
Unlocking the Power of Your CRM
\nThink of your CRM as more than a place to store contacts—it’s where your customer data can work for you. Imagine knowing exactly who’s ready to buy based on their behavior and engagement with your business. By using HubSpot’s sophisticated tools for segmentation, contextualization, and personalization, you can ensure your prospects get the right message at the right time.
\n\n
\n
\n
The Three Keys to CRM Success
\n1. Segment Your Audience
\nThe average consumer is bombarded with thousands of ads daily. Without segmentation, you risk becoming just another message in the noise. HubSpot’s dynamic list-building feature allows you to segment your contacts by behavior, interests, or where they are in the buyer’s journey. This ensures that your marketing is hyper-relevant to the needs of your prospects, leading to higher engagement and conversion.
\n\n
2. Contextualize Your Messaging
\nNot every prospect is ready to make a decision today, and that’s okay. What’s important is that you provide contextually relevant content based on where they are in their journey—whether they’re just becoming aware of a problem or are ready to make a purchase. Using HubSpot’s Smart Content tools, you can tailor your content to specific buyer stages, ensuring that prospects receive valuable information when they need it most.
\n\n
3. Personalize for Maximum Impact
\nPersonalization is more than using someone’s first name in an email. Real personalization means using the insights from your CRM to deliver meaningful, timely messages that address your prospect’s exact pain points. Whether it’s recommending content based on past behavior or sending automated follow-up emails at critical moments, HubSpot allows you to create marketing that feels like a 1-on-1 conversation.
\n\n
HubSpot: The Tool to Bring It All Together
\nAs a HubSpot Platinum Partner and certified onboarding experts, we at DeckerDevs specialize in turning HubSpot CRM into a fully integrated sales and marketing platform that works for you. Through our deep experience, we’ve helped countless companies streamline their processes, increase engagement, and boost sales—all by utilizing the power of their CRM.
\n\n
Whether it’s automating your sales processes, creating custom workflows, or setting up advanced reporting, we ensure your CRM is configured to deliver the insights and data you need to make smarter business decisions.
\n\n
\n
\n
Ready to Revolutionize Your CRM?
\nAt deckerdevs, we believe in a full, guided journey—helping you every step of the way, from strategy and setup to full-scale implementation. Don’t settle for a generic CRM solution. Let us create a custom-tailored CRM experience that aligns with your business goals, nurtures your leads, and powers your growth.
\n\n
\n
Let’s Get Started!
\nConnect with us today, and let’s talk about how we can transform your CRM into a growth engine for your business.
\nIn today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
\n\n\n
As experienced Platinum Hubspot Partners and newly accredited Onboarding Partners, we’ve built a process that maximizes the potential of HubSpot’s CRM, helping you craft personalized, contextual, and perfectly timed messages that convert leads into loyal customers.
\n
\n
\n
\n
\n
Unlocking the Power of Your CRM
\nThink of your CRM as more than a place to store contacts—it’s where your customer data can work for you. Imagine knowing exactly who’s ready to buy based on their behavior and engagement with your business. By using HubSpot’s sophisticated tools for segmentation, contextualization, and personalization, you can ensure your prospects get the right message at the right time.
\n\n
\n
\n
The Three Keys to CRM Success
\n1. Segment Your Audience
\nThe average consumer is bombarded with thousands of ads daily. Without segmentation, you risk becoming just another message in the noise. HubSpot’s dynamic list-building feature allows you to segment your contacts by behavior, interests, or where they are in the buyer’s journey. This ensures that your marketing is hyper-relevant to the needs of your prospects, leading to higher engagement and conversion.
\n\n
2. Contextualize Your Messaging
\nNot every prospect is ready to make a decision today, and that’s okay. What’s important is that you provide contextually relevant content based on where they are in their journey—whether they’re just becoming aware of a problem or are ready to make a purchase. Using HubSpot’s Smart Content tools, you can tailor your content to specific buyer stages, ensuring that prospects receive valuable information when they need it most.
\n\n
3. Personalize for Maximum Impact
\nPersonalization is more than using someone’s first name in an email. Real personalization means using the insights from your CRM to deliver meaningful, timely messages that address your prospect’s exact pain points. Whether it’s recommending content based on past behavior or sending automated follow-up emails at critical moments, HubSpot allows you to create marketing that feels like a 1-on-1 conversation.
\n\n
HubSpot: The Tool to Bring It All Together
\nAs a HubSpot Platinum Partner and certified onboarding experts, we at DeckerDevs specialize in turning HubSpot CRM into a fully integrated sales and marketing platform that works for you. Through our deep experience, we’ve helped countless companies streamline their processes, increase engagement, and boost sales—all by utilizing the power of their CRM.
\n\n
Whether it’s automating your sales processes, creating custom workflows, or setting up advanced reporting, we ensure your CRM is configured to deliver the insights and data you need to make smarter business decisions.
\n\n
\n
\n
Ready to Revolutionize Your CRM?
\nAt deckerdevs, we believe in a full, guided journey—helping you every step of the way, from strategy and setup to full-scale implementation. Don’t settle for a generic CRM solution. Let us create a custom-tailored CRM experience that aligns with your business goals, nurtures your leads, and powers your growth.
\n\n
\n
Let’s Get Started!
\nConnect with us today, and let’s talk about how we can transform your CRM into a growth engine for your business.
\nIn today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
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\n","postSummaryRss":"In today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
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\n\n\n
As experienced Platinum Hubspot Partners and newly accredited Onboarding Partners, we’ve built a process that maximizes the potential of HubSpot’s CRM, helping you craft personalized, contextual, and perfectly timed messages that convert leads into loyal customers.
\n
\n
\n
\n
\n
Unlocking the Power of Your CRM
\nThink of your CRM as more than a place to store contacts—it’s where your customer data can work for you. Imagine knowing exactly who’s ready to buy based on their behavior and engagement with your business. By using HubSpot’s sophisticated tools for segmentation, contextualization, and personalization, you can ensure your prospects get the right message at the right time.
\n\n
\n
\n
The Three Keys to CRM Success
\n1. Segment Your Audience
\nThe average consumer is bombarded with thousands of ads daily. Without segmentation, you risk becoming just another message in the noise. HubSpot’s dynamic list-building feature allows you to segment your contacts by behavior, interests, or where they are in the buyer’s journey. This ensures that your marketing is hyper-relevant to the needs of your prospects, leading to higher engagement and conversion.
\n\n
2. Contextualize Your Messaging
\nNot every prospect is ready to make a decision today, and that’s okay. What’s important is that you provide contextually relevant content based on where they are in their journey—whether they’re just becoming aware of a problem or are ready to make a purchase. Using HubSpot’s Smart Content tools, you can tailor your content to specific buyer stages, ensuring that prospects receive valuable information when they need it most.
\n\n
3. Personalize for Maximum Impact
\nPersonalization is more than using someone’s first name in an email. Real personalization means using the insights from your CRM to deliver meaningful, timely messages that address your prospect’s exact pain points. Whether it’s recommending content based on past behavior or sending automated follow-up emails at critical moments, HubSpot allows you to create marketing that feels like a 1-on-1 conversation.
\n\n
HubSpot: The Tool to Bring It All Together
\nAs a HubSpot Platinum Partner and certified onboarding experts, we at DeckerDevs specialize in turning HubSpot CRM into a fully integrated sales and marketing platform that works for you. Through our deep experience, we’ve helped countless companies streamline their processes, increase engagement, and boost sales—all by utilizing the power of their CRM.
\n\n
Whether it’s automating your sales processes, creating custom workflows, or setting up advanced reporting, we ensure your CRM is configured to deliver the insights and data you need to make smarter business decisions.
\n\n
\n
\n
Ready to Revolutionize Your CRM?
\nAt deckerdevs, we believe in a full, guided journey—helping you every step of the way, from strategy and setup to full-scale implementation. Don’t settle for a generic CRM solution. Let us create a custom-tailored CRM experience that aligns with your business goals, nurtures your leads, and powers your growth.
\n\n
\n
Let’s Get Started!
\nConnect with us today, and let’s talk about how we can transform your CRM into a growth engine for your business.
\nIn today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
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We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
If you don’t let your developer speak to your clients directly, you’re doing your agency and the client a disservice.
Believe me, I get it. King of the castle, keeper of the keys - maintaining a singular contact point can be super valuable when it comes to making things easy for the client. But you know that song?
“Sometimes the hardest thing and the right thing are the same.”
It’s a true statement. We find our most successful white-label relationships happen with agencies that trust us to speak to the client directly. You’d be surprised what we can pick out of a conversation - symptoms of poorly configured reporting, optimization opportunities inside HubSpot portals, integration opportunities, basic department workflow issues with applications, opportunities for integrated data analytics - the sky is the limit. But when a partner that doesn’t have the appropriate technology savvy to explain solutions or offer chances for developers and architects to dig deeply into a client’s tech stack and HubSpot portal? There’s a ton of missed opportunity.
Here’s a little insight on the best way we’ve found for agencies to work with a HubSpot CMS developer in a white-label capacity and how being more flexible on how you work with your white-label developer can actually make you much more money.
Indicate where the needs are, but leave space for more.
\n
So many agencies come to us seeking one time development or integration work, but stop short of understanding that they should really let our developers and architects take a look under the hood of their client’s HubSpot portal and website in a more in-depth way.
We don’t mind being told exactly what needs to be done - it’s often easier to work with a HubSpot-savvy agency that really understands a client’s workflow process and can cut some of the preliminary discussions by providing a lot of that information beforehand. When we’re allowed to really dig in and get strategic, though? That’s where the magic happens.
When you leave the needs and budget parameters so closed with a client, you miss opportunities for both you and the client to benefit from a deeper dive. Let your client know that you’re going to have your development team do a full analysis and come back with a comprehensive list of potential improvements and spaces that can be optimized to best situate them for success. There may be a better way to configure their database or resource center or configure their reporting that they haven’t even considered that an agency that isn’t technically focused may not have seen.
Don’t gatekeep.
\n
This is easily the most frustrating part of taking on white-label work:
“Well, explain this to me in more detail so I can explain it to them.”
We’ve played telephone plenty, but odds are high you’re not going to be able to explain it as well as we will, you might leave out some important details, or you won’t be able to answer the follow-on questions adequately. Rather than gatekeeping or playing telephone here - lets all sit down and have a chat together.
When you gatekeep the client, you might not know what questions to ask, where you can identify processes and other issues inside their HubSpot portal or how you might be able to empower their website beyond the basics of what your agency is good at.
There’s always a way to put agreements and best practices standards in place for how you wish for us to interact with your clients or compensation agreements that we can work out when we quote and upsell strategic technology to your client.
Agree on compensation structures that work for everyone.
\n
One time we discovered that an agency was marking our labor up by 300%.
We didn’t work with that agency again. Maybe that’s not good business, but for us - we like long term, sustainable relationships, and something about that felt… unethical. While we want to help HubSpot Partner agencies out with whitelabel HubSpot CMS development, it needs to make sense for us, financially and for our growth. Something that added insult to injury? At the same time, that agency was also requiring us to work under their company e-mail inside the portal, meaning that the partner got Managed Credit in HubSpot. While some of you may not realize what that means - for us it means that we have to work harder somewhere else to get our Managed Credit up enough to maintain an existing or reach a new tier.
If we don’t adequately benefit from the work we’re doing, it makes us less incentivized to do that kind of work, which brings me to my next point…
Related: Ethical Outsourcing Tips for HubSpot CMS Developer Whitelabeling
\n
True white-label services are going to start costing more money.
\n
It’s not that we don’t love our agency clients, but we’re a business first. As such? We have to do the work that we love while earning money and continuing to tier as a HubSpot Partner to earn the perks that come with that.
Our Agency Partnerships are important to us, but we can only continue them in the way that’s most sustainable for us. We will no longer be able to work in a portal under an agency’s e-mail domain and will expect to share Managed Credit for the work that we do. In doing this we seek to even the playing field, make things more fair, and get credit for the work that we’re doing to show the world - and our other prospects, what we’re capable of.
If you’re a HubSpot client that’s reading this and not an agency, we hope that you do your diligence to understand if the relationship between the developer and the agency that you’re working with is fair and how working with that developer more directly will help you supercharge your technology strategy.
If you’re a HubSport Partner agency that’s reading this and you’re not getting the most out of your whitelabel partner, the points above might be why. Take the time to really analyze the relationship you have with your whitelabel HubSpot CMS developer and determine if they’re benefitting as much as you and where there could be gaps in communication with the client that more direct contact can fill.
At the end of the day, we’re all here for the success of the client and to build incredible marketing and lead generation machines that move forward the missions of our clients. Let’s do that sustainably.
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
If you don’t let your developer speak to your clients directly, you’re doing your agency and the client a disservice.
Believe me, I get it. King of the castle, keeper of the keys - maintaining a singular contact point can be super valuable when it comes to making things easy for the client. But you know that song?
“Sometimes the hardest thing and the right thing are the same.”
It’s a true statement. We find our most successful white-label relationships happen with agencies that trust us to speak to the client directly. You’d be surprised what we can pick out of a conversation - symptoms of poorly configured reporting, optimization opportunities inside HubSpot portals, integration opportunities, basic department workflow issues with applications, opportunities for integrated data analytics - the sky is the limit. But when a partner that doesn’t have the appropriate technology savvy to explain solutions or offer chances for developers and architects to dig deeply into a client’s tech stack and HubSpot portal? There’s a ton of missed opportunity.
Here’s a little insight on the best way we’ve found for agencies to work with a HubSpot CMS developer in a white-label capacity and how being more flexible on how you work with your white-label developer can actually make you much more money.
Indicate where the needs are, but leave space for more.
\n
So many agencies come to us seeking one time development or integration work, but stop short of understanding that they should really let our developers and architects take a look under the hood of their client’s HubSpot portal and website in a more in-depth way.
We don’t mind being told exactly what needs to be done - it’s often easier to work with a HubSpot-savvy agency that really understands a client’s workflow process and can cut some of the preliminary discussions by providing a lot of that information beforehand. When we’re allowed to really dig in and get strategic, though? That’s where the magic happens.
When you leave the needs and budget parameters so closed with a client, you miss opportunities for both you and the client to benefit from a deeper dive. Let your client know that you’re going to have your development team do a full analysis and come back with a comprehensive list of potential improvements and spaces that can be optimized to best situate them for success. There may be a better way to configure their database or resource center or configure their reporting that they haven’t even considered that an agency that isn’t technically focused may not have seen.
Don’t gatekeep.
\n
This is easily the most frustrating part of taking on white-label work:
“Well, explain this to me in more detail so I can explain it to them.”
We’ve played telephone plenty, but odds are high you’re not going to be able to explain it as well as we will, you might leave out some important details, or you won’t be able to answer the follow-on questions adequately. Rather than gatekeeping or playing telephone here - lets all sit down and have a chat together.
When you gatekeep the client, you might not know what questions to ask, where you can identify processes and other issues inside their HubSpot portal or how you might be able to empower their website beyond the basics of what your agency is good at.
There’s always a way to put agreements and best practices standards in place for how you wish for us to interact with your clients or compensation agreements that we can work out when we quote and upsell strategic technology to your client.
Agree on compensation structures that work for everyone.
\n
One time we discovered that an agency was marking our labor up by 300%.
We didn’t work with that agency again. Maybe that’s not good business, but for us - we like long term, sustainable relationships, and something about that felt… unethical. While we want to help HubSpot Partner agencies out with whitelabel HubSpot CMS development, it needs to make sense for us, financially and for our growth. Something that added insult to injury? At the same time, that agency was also requiring us to work under their company e-mail inside the portal, meaning that the partner got Managed Credit in HubSpot. While some of you may not realize what that means - for us it means that we have to work harder somewhere else to get our Managed Credit up enough to maintain an existing or reach a new tier.
If we don’t adequately benefit from the work we’re doing, it makes us less incentivized to do that kind of work, which brings me to my next point…
Related: Ethical Outsourcing Tips for HubSpot CMS Developer Whitelabeling
\n
True white-label services are going to start costing more money.
\n
It’s not that we don’t love our agency clients, but we’re a business first. As such? We have to do the work that we love while earning money and continuing to tier as a HubSpot Partner to earn the perks that come with that.
Our Agency Partnerships are important to us, but we can only continue them in the way that’s most sustainable for us. We will no longer be able to work in a portal under an agency’s e-mail domain and will expect to share Managed Credit for the work that we do. In doing this we seek to even the playing field, make things more fair, and get credit for the work that we’re doing to show the world - and our other prospects, what we’re capable of.
If you’re a HubSpot client that’s reading this and not an agency, we hope that you do your diligence to understand if the relationship between the developer and the agency that you’re working with is fair and how working with that developer more directly will help you supercharge your technology strategy.
If you’re a HubSport Partner agency that’s reading this and you’re not getting the most out of your whitelabel partner, the points above might be why. Take the time to really analyze the relationship you have with your whitelabel HubSpot CMS developer and determine if they’re benefitting as much as you and where there could be gaps in communication with the client that more direct contact can fill.
At the end of the day, we’re all here for the success of the client and to build incredible marketing and lead generation machines that move forward the missions of our clients. Let’s do that sustainably.
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
If you don’t let your developer speak to your clients directly, you’re doing your agency and the client a disservice.
Believe me, I get it. King of the castle, keeper of the keys - maintaining a singular contact point can be super valuable when it comes to making things easy for the client. But you know that song?
“Sometimes the hardest thing and the right thing are the same.”
It’s a true statement. We find our most successful white-label relationships happen with agencies that trust us to speak to the client directly. You’d be surprised what we can pick out of a conversation - symptoms of poorly configured reporting, optimization opportunities inside HubSpot portals, integration opportunities, basic department workflow issues with applications, opportunities for integrated data analytics - the sky is the limit. But when a partner that doesn’t have the appropriate technology savvy to explain solutions or offer chances for developers and architects to dig deeply into a client’s tech stack and HubSpot portal? There’s a ton of missed opportunity.
Here’s a little insight on the best way we’ve found for agencies to work with a HubSpot CMS developer in a white-label capacity and how being more flexible on how you work with your white-label developer can actually make you much more money.
Indicate where the needs are, but leave space for more.
\n
So many agencies come to us seeking one time development or integration work, but stop short of understanding that they should really let our developers and architects take a look under the hood of their client’s HubSpot portal and website in a more in-depth way.
We don’t mind being told exactly what needs to be done - it’s often easier to work with a HubSpot-savvy agency that really understands a client’s workflow process and can cut some of the preliminary discussions by providing a lot of that information beforehand. When we’re allowed to really dig in and get strategic, though? That’s where the magic happens.
When you leave the needs and budget parameters so closed with a client, you miss opportunities for both you and the client to benefit from a deeper dive. Let your client know that you’re going to have your development team do a full analysis and come back with a comprehensive list of potential improvements and spaces that can be optimized to best situate them for success. There may be a better way to configure their database or resource center or configure their reporting that they haven’t even considered that an agency that isn’t technically focused may not have seen.
Don’t gatekeep.
\n
This is easily the most frustrating part of taking on white-label work:
“Well, explain this to me in more detail so I can explain it to them.”
We’ve played telephone plenty, but odds are high you’re not going to be able to explain it as well as we will, you might leave out some important details, or you won’t be able to answer the follow-on questions adequately. Rather than gatekeeping or playing telephone here - lets all sit down and have a chat together.
When you gatekeep the client, you might not know what questions to ask, where you can identify processes and other issues inside their HubSpot portal or how you might be able to empower their website beyond the basics of what your agency is good at.
There’s always a way to put agreements and best practices standards in place for how you wish for us to interact with your clients or compensation agreements that we can work out when we quote and upsell strategic technology to your client.
Agree on compensation structures that work for everyone.
\n
One time we discovered that an agency was marking our labor up by 300%.
We didn’t work with that agency again. Maybe that’s not good business, but for us - we like long term, sustainable relationships, and something about that felt… unethical. While we want to help HubSpot Partner agencies out with whitelabel HubSpot CMS development, it needs to make sense for us, financially and for our growth. Something that added insult to injury? At the same time, that agency was also requiring us to work under their company e-mail inside the portal, meaning that the partner got Managed Credit in HubSpot. While some of you may not realize what that means - for us it means that we have to work harder somewhere else to get our Managed Credit up enough to maintain an existing or reach a new tier.
If we don’t adequately benefit from the work we’re doing, it makes us less incentivized to do that kind of work, which brings me to my next point…
Related: Ethical Outsourcing Tips for HubSpot CMS Developer Whitelabeling
\n
True white-label services are going to start costing more money.
\n
It’s not that we don’t love our agency clients, but we’re a business first. As such? We have to do the work that we love while earning money and continuing to tier as a HubSpot Partner to earn the perks that come with that.
Our Agency Partnerships are important to us, but we can only continue them in the way that’s most sustainable for us. We will no longer be able to work in a portal under an agency’s e-mail domain and will expect to share Managed Credit for the work that we do. In doing this we seek to even the playing field, make things more fair, and get credit for the work that we’re doing to show the world - and our other prospects, what we’re capable of.
If you’re a HubSpot client that’s reading this and not an agency, we hope that you do your diligence to understand if the relationship between the developer and the agency that you’re working with is fair and how working with that developer more directly will help you supercharge your technology strategy.
If you’re a HubSport Partner agency that’s reading this and you’re not getting the most out of your whitelabel partner, the points above might be why. Take the time to really analyze the relationship you have with your whitelabel HubSpot CMS developer and determine if they’re benefitting as much as you and where there could be gaps in communication with the client that more direct contact can fill.
At the end of the day, we’re all here for the success of the client and to build incredible marketing and lead generation machines that move forward the missions of our clients. Let’s do that sustainably.
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
If you don’t let your developer speak to your clients directly, you’re doing your agency and the client a disservice.
Believe me, I get it. King of the castle, keeper of the keys - maintaining a singular contact point can be super valuable when it comes to making things easy for the client. But you know that song?
“Sometimes the hardest thing and the right thing are the same.”
It’s a true statement. We find our most successful white-label relationships happen with agencies that trust us to speak to the client directly. You’d be surprised what we can pick out of a conversation - symptoms of poorly configured reporting, optimization opportunities inside HubSpot portals, integration opportunities, basic department workflow issues with applications, opportunities for integrated data analytics - the sky is the limit. But when a partner that doesn’t have the appropriate technology savvy to explain solutions or offer chances for developers and architects to dig deeply into a client’s tech stack and HubSpot portal? There’s a ton of missed opportunity.
Here’s a little insight on the best way we’ve found for agencies to work with a HubSpot CMS developer in a white-label capacity and how being more flexible on how you work with your white-label developer can actually make you much more money.
Indicate where the needs are, but leave space for more.
\n
So many agencies come to us seeking one time development or integration work, but stop short of understanding that they should really let our developers and architects take a look under the hood of their client’s HubSpot portal and website in a more in-depth way.
We don’t mind being told exactly what needs to be done - it’s often easier to work with a HubSpot-savvy agency that really understands a client’s workflow process and can cut some of the preliminary discussions by providing a lot of that information beforehand. When we’re allowed to really dig in and get strategic, though? That’s where the magic happens.
When you leave the needs and budget parameters so closed with a client, you miss opportunities for both you and the client to benefit from a deeper dive. Let your client know that you’re going to have your development team do a full analysis and come back with a comprehensive list of potential improvements and spaces that can be optimized to best situate them for success. There may be a better way to configure their database or resource center or configure their reporting that they haven’t even considered that an agency that isn’t technically focused may not have seen.
Don’t gatekeep.
\n
This is easily the most frustrating part of taking on white-label work:
“Well, explain this to me in more detail so I can explain it to them.”
We’ve played telephone plenty, but odds are high you’re not going to be able to explain it as well as we will, you might leave out some important details, or you won’t be able to answer the follow-on questions adequately. Rather than gatekeeping or playing telephone here - lets all sit down and have a chat together.
When you gatekeep the client, you might not know what questions to ask, where you can identify processes and other issues inside their HubSpot portal or how you might be able to empower their website beyond the basics of what your agency is good at.
There’s always a way to put agreements and best practices standards in place for how you wish for us to interact with your clients or compensation agreements that we can work out when we quote and upsell strategic technology to your client.
Agree on compensation structures that work for everyone.
\n
One time we discovered that an agency was marking our labor up by 300%.
We didn’t work with that agency again. Maybe that’s not good business, but for us - we like long term, sustainable relationships, and something about that felt… unethical. While we want to help HubSpot Partner agencies out with whitelabel HubSpot CMS development, it needs to make sense for us, financially and for our growth. Something that added insult to injury? At the same time, that agency was also requiring us to work under their company e-mail inside the portal, meaning that the partner got Managed Credit in HubSpot. While some of you may not realize what that means - for us it means that we have to work harder somewhere else to get our Managed Credit up enough to maintain an existing or reach a new tier.
If we don’t adequately benefit from the work we’re doing, it makes us less incentivized to do that kind of work, which brings me to my next point…
Related: Ethical Outsourcing Tips for HubSpot CMS Developer Whitelabeling
\n
True white-label services are going to start costing more money.
\n
It’s not that we don’t love our agency clients, but we’re a business first. As such? We have to do the work that we love while earning money and continuing to tier as a HubSpot Partner to earn the perks that come with that.
Our Agency Partnerships are important to us, but we can only continue them in the way that’s most sustainable for us. We will no longer be able to work in a portal under an agency’s e-mail domain and will expect to share Managed Credit for the work that we do. In doing this we seek to even the playing field, make things more fair, and get credit for the work that we’re doing to show the world - and our other prospects, what we’re capable of.
If you’re a HubSpot client that’s reading this and not an agency, we hope that you do your diligence to understand if the relationship between the developer and the agency that you’re working with is fair and how working with that developer more directly will help you supercharge your technology strategy.
If you’re a HubSport Partner agency that’s reading this and you’re not getting the most out of your whitelabel partner, the points above might be why. Take the time to really analyze the relationship you have with your whitelabel HubSpot CMS developer and determine if they’re benefitting as much as you and where there could be gaps in communication with the client that more direct contact can fill.
At the end of the day, we’re all here for the success of the client and to build incredible marketing and lead generation machines that move forward the missions of our clients. Let’s do that sustainably.
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
If you don’t let your developer speak to your clients directly, you’re doing your agency and the client a disservice.
Believe me, I get it. King of the castle, keeper of the keys - maintaining a singular contact point can be super valuable when it comes to making things easy for the client. But you know that song?
“Sometimes the hardest thing and the right thing are the same.”
It’s a true statement. We find our most successful white-label relationships happen with agencies that trust us to speak to the client directly. You’d be surprised what we can pick out of a conversation - symptoms of poorly configured reporting, optimization opportunities inside HubSpot portals, integration opportunities, basic department workflow issues with applications, opportunities for integrated data analytics - the sky is the limit. But when a partner that doesn’t have the appropriate technology savvy to explain solutions or offer chances for developers and architects to dig deeply into a client’s tech stack and HubSpot portal? There’s a ton of missed opportunity.
Here’s a little insight on the best way we’ve found for agencies to work with a HubSpot CMS developer in a white-label capacity and how being more flexible on how you work with your white-label developer can actually make you much more money.
Indicate where the needs are, but leave space for more.
\n
So many agencies come to us seeking one time development or integration work, but stop short of understanding that they should really let our developers and architects take a look under the hood of their client’s HubSpot portal and website in a more in-depth way.
We don’t mind being told exactly what needs to be done - it’s often easier to work with a HubSpot-savvy agency that really understands a client’s workflow process and can cut some of the preliminary discussions by providing a lot of that information beforehand. When we’re allowed to really dig in and get strategic, though? That’s where the magic happens.
When you leave the needs and budget parameters so closed with a client, you miss opportunities for both you and the client to benefit from a deeper dive. Let your client know that you’re going to have your development team do a full analysis and come back with a comprehensive list of potential improvements and spaces that can be optimized to best situate them for success. There may be a better way to configure their database or resource center or configure their reporting that they haven’t even considered that an agency that isn’t technically focused may not have seen.
Don’t gatekeep.
\n
This is easily the most frustrating part of taking on white-label work:
“Well, explain this to me in more detail so I can explain it to them.”
We’ve played telephone plenty, but odds are high you’re not going to be able to explain it as well as we will, you might leave out some important details, or you won’t be able to answer the follow-on questions adequately. Rather than gatekeeping or playing telephone here - lets all sit down and have a chat together.
When you gatekeep the client, you might not know what questions to ask, where you can identify processes and other issues inside their HubSpot portal or how you might be able to empower their website beyond the basics of what your agency is good at.
There’s always a way to put agreements and best practices standards in place for how you wish for us to interact with your clients or compensation agreements that we can work out when we quote and upsell strategic technology to your client.
Agree on compensation structures that work for everyone.
\n
One time we discovered that an agency was marking our labor up by 300%.
We didn’t work with that agency again. Maybe that’s not good business, but for us - we like long term, sustainable relationships, and something about that felt… unethical. While we want to help HubSpot Partner agencies out with whitelabel HubSpot CMS development, it needs to make sense for us, financially and for our growth. Something that added insult to injury? At the same time, that agency was also requiring us to work under their company e-mail inside the portal, meaning that the partner got Managed Credit in HubSpot. While some of you may not realize what that means - for us it means that we have to work harder somewhere else to get our Managed Credit up enough to maintain an existing or reach a new tier.
If we don’t adequately benefit from the work we’re doing, it makes us less incentivized to do that kind of work, which brings me to my next point…
Related: Ethical Outsourcing Tips for HubSpot CMS Developer Whitelabeling
\n
True white-label services are going to start costing more money.
\n
It’s not that we don’t love our agency clients, but we’re a business first. As such? We have to do the work that we love while earning money and continuing to tier as a HubSpot Partner to earn the perks that come with that.
Our Agency Partnerships are important to us, but we can only continue them in the way that’s most sustainable for us. We will no longer be able to work in a portal under an agency’s e-mail domain and will expect to share Managed Credit for the work that we do. In doing this we seek to even the playing field, make things more fair, and get credit for the work that we’re doing to show the world - and our other prospects, what we’re capable of.
If you’re a HubSpot client that’s reading this and not an agency, we hope that you do your diligence to understand if the relationship between the developer and the agency that you’re working with is fair and how working with that developer more directly will help you supercharge your technology strategy.
If you’re a HubSport Partner agency that’s reading this and you’re not getting the most out of your whitelabel partner, the points above might be why. Take the time to really analyze the relationship you have with your whitelabel HubSpot CMS developer and determine if they’re benefitting as much as you and where there could be gaps in communication with the client that more direct contact can fill.
At the end of the day, we’re all here for the success of the client and to build incredible marketing and lead generation machines that move forward the missions of our clients. Let’s do that sustainably.
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
Communicate expectations in advance.
\nYou wouldn’t believe the number of stories we have to sit through and the different circumstances we hear as to why we have to white label our services. Here’s a little secret - we don’t really care why. We just want to know how to avoid weird scenarios like the customer going around you, requesting items that are outside of the scope or trying to push in work behind your back. Full transparency is going to allow us to work as efficiently as possible, without having to ask you a lot of additional questions.
We have no issues being your preferred white label HubSpot CMS developer or reporting contractor as long as the expectations and boundaries are crystal clear in advance. If you prefer to be the gatekeeper, we’re totally fine with that. Just know that the more figurative telephones you add in the middle of the process, the less efficiently work will get done.
Commit to clear expectations from the outset and we’ll be sure to be clear about ours as well. We want this relationship and every project to be as seamless as possible and we’re going to make sure we stay within the parameters of what we discuss, because agencies are our best customers and want to keep you guys happy by keeping your customers happy. That said, lay out the ground rules in advance of the engagement. If we’re not comfortable with something, we’ll be able to tell you at the beginning and we’ll be able to negotiate accordingly.
Understand that working in white label formats requires more work.
\nFrom having to login to entirely separate e-mail accounts to texting you to get two-factor authentication codes, the number of situations where we end up having to delay work for access issues are increased when we white label. If we’re not working in your client’s portal under our domain and e-mail, it’s going to cost a little more than if we didn’t have to jump through all those additional hoops.
As you probably know, HubSpot Partners get awarded points for engaging inside customer portals - so if all that work is happening under your e-mail and domain, it comes at an additional cost to us and you should expect to have that passed through to maintain the white label service that you’re requesting.
While that may be a tough pill for some agencies to swallow, the hard fact of the matter is that really high quality, experienced HubSpot technical specialists aren’t as desperate for work as you might think they are. Sometimes new agency clients approach us feeling they’ve got our golden ticket. Don’t get us wrong, we’re grateful for all the partnerships we have with our agency partners, but white label scenarios are more time consuming than working directly with the client. Many HubSpot contractors are inundated with requests and having to jump through more hoops to field them isn’t appealing to a contractor that is already very busy.
If we’re working in a portal under your domain, you’ll likely be billed accordingly and you should expect it. Not only are we not getting a piece of the MRR credit in that portal towards our Partner tiering, but we’re sometimes having to have multiple additional meetings and conversations more than once when we attempt to play telephone to help troubleshoot client issues. If we spend more time doing more work, and get less from it than we would by working with a client directly, there is more expense on our end, so there is more expense on your end. It’s as simple as that.
Be transparent with your fees.
\n![](\"https://i.imgflip.com/7i10dl.jpg\")
We get it. There’s time, effort and work involved in facilitating the details of any contract, even if you’re just coordinating a referral. Communicate your plans in advance for how you’ll be charging the client, how you need to be billed and how we should expect to be paid. We recently conducted an informal survey about margins relative to white label services for HubSpot Partners and understand that many agencies add anywhere from 10-30% to our fee structure to account for their time, but we need you to communicate this in the event that the client asks how much we charge or about any other details.
If you’ve maintained a good, honest rapport with your clients, they understand that the time you spend collaborating with us is valuable and billable. The more transparent you are about your fees with the client and with us, the easier we can all work together and the more sustainable the relationship is for everyone long term.
Unless…
Don’t be greedy. OR offensive.
\nWe found out recently that a white label partner we were working with was charging 300% of our fees for a service that we were white labeling for them that didn’t require any involvement on their end whatsoever. It was pretty offensive for us, we found out accidentally and we’re pretty sure if the client knew, they’d be equally offended.
\nHere’s the thing - you charge what you charge. Sometimes white label partners charge a little less than an agency might charge. When there are significant discrepancies between what your white label partner charges and what you charge, you need to have an honest and open conversation and do what is right. If the client would’ve approached us and told us they were willing to pay a little more, charge the client a little less and still make a really good margin on the service, they wouldn’t have lost their ability to partner with us.
Again, maybe you think what you charge is none of our business. But we’re human and so are your customers. If they know they can find a comparable service for less or that you’re gouging your contractors for really no other reason other than the client can pay it - it’s not going to look good. Be an ethical business and do what’s right by communicating with your contractors and clients in advance. There’s no reason that you can’t come up with a compromise to get paid your fees, make your contractor happy and make your client understand the value of the products or services at the very same time.
Don’t scope creep.
\n
You hate it when clients do it to you, but agencies are sometimes culprits themselves when it comes to scope creep on a project. Clearly delineate the parameters of your projects with both your contractor and your client. By establishing them in advance, the client will know exactly what is included. Leave yourself padding when creating budgets with your clients and work through individual scenarios on a case by case basis with your contractors to make sure that both you and the client are being charged properly for the services you’re getting.
Don’t ask for extra features, pretend you didn’t understand the scope of the original agreement or try to push through an extra request at the tail end of a project. Be the client you want to work with! Your contractors will appreciate it so much.
\nBe gracious with the possible scenarios that may transpire.
\nWe can’t count the number of awkward positions we’ve been put in as a white label contractor. From customers trying to see how much we charge to customers asking to work with us directly and fire an agency - it’s rare, but sometimes there’s some weird stuff that happens. Like, the time that a customer of ours Googled Nicholas Decker HubSpot and found us on an agency’s team page randomly (they added us without our knowledge) and we had to have an awkward conversation about how we don’t actually work for that agency…
Communication is critical, so *we* can operate the right way within it. Make sure that you trust the white label contractors that you work with to make the right decisions that are best for everyone involved and provide a safe format for them to do that. If you don’t trust your contractors, it’s hard for them to feel safe communicating the scenarios that sometimes arise. For example, if the customer is trying to have conversations with a contractor behind your back, there’s a lot to learn from that situation and your contractor should feel safe bringing it up.
By working together to tackle the issue, you can ensure not only that everyone leaves with the optimal outcome, but that you can keep your relationship with both the client and the contractor intact.
Having successful white label relationships can open up your agency to lots of additional service offerings that will not only help you expand the number of customers you reach, but become an even more trusted resource to your HubSpot clients. When you hire an experienced HubSpot professional, you can go far beyond offering marketing services and really digging into the complex business processes and other issues that your clients have that sometimes get in the way of closing deals.
Be a good white label partner by following this simple (and somewhat common sense) list of tips for working with HubSpot CMS development and HubSpot reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
Communicate expectations in advance.
\nYou wouldn’t believe the number of stories we have to sit through and the different circumstances we hear as to why we have to white label our services. Here’s a little secret - we don’t really care why. We just want to know how to avoid weird scenarios like the customer going around you, requesting items that are outside of the scope or trying to push in work behind your back. Full transparency is going to allow us to work as efficiently as possible, without having to ask you a lot of additional questions.
We have no issues being your preferred white label HubSpot CMS developer or reporting contractor as long as the expectations and boundaries are crystal clear in advance. If you prefer to be the gatekeeper, we’re totally fine with that. Just know that the more figurative telephones you add in the middle of the process, the less efficiently work will get done.
Commit to clear expectations from the outset and we’ll be sure to be clear about ours as well. We want this relationship and every project to be as seamless as possible and we’re going to make sure we stay within the parameters of what we discuss, because agencies are our best customers and want to keep you guys happy by keeping your customers happy. That said, lay out the ground rules in advance of the engagement. If we’re not comfortable with something, we’ll be able to tell you at the beginning and we’ll be able to negotiate accordingly.
Understand that working in white label formats requires more work.
\nFrom having to login to entirely separate e-mail accounts to texting you to get two-factor authentication codes, the number of situations where we end up having to delay work for access issues are increased when we white label. If we’re not working in your client’s portal under our domain and e-mail, it’s going to cost a little more than if we didn’t have to jump through all those additional hoops.
As you probably know, HubSpot Partners get awarded points for engaging inside customer portals - so if all that work is happening under your e-mail and domain, it comes at an additional cost to us and you should expect to have that passed through to maintain the white label service that you’re requesting.
While that may be a tough pill for some agencies to swallow, the hard fact of the matter is that really high quality, experienced HubSpot technical specialists aren’t as desperate for work as you might think they are. Sometimes new agency clients approach us feeling they’ve got our golden ticket. Don’t get us wrong, we’re grateful for all the partnerships we have with our agency partners, but white label scenarios are more time consuming than working directly with the client. Many HubSpot contractors are inundated with requests and having to jump through more hoops to field them isn’t appealing to a contractor that is already very busy.
If we’re working in a portal under your domain, you’ll likely be billed accordingly and you should expect it. Not only are we not getting a piece of the MRR credit in that portal towards our Partner tiering, but we’re sometimes having to have multiple additional meetings and conversations more than once when we attempt to play telephone to help troubleshoot client issues. If we spend more time doing more work, and get less from it than we would by working with a client directly, there is more expense on our end, so there is more expense on your end. It’s as simple as that.
Be transparent with your fees.
\n
We get it. There’s time, effort and work involved in facilitating the details of any contract, even if you’re just coordinating a referral. Communicate your plans in advance for how you’ll be charging the client, how you need to be billed and how we should expect to be paid. We recently conducted an informal survey about margins relative to white label services for HubSpot Partners and understand that many agencies add anywhere from 10-30% to our fee structure to account for their time, but we need you to communicate this in the event that the client asks how much we charge or about any other details.
If you’ve maintained a good, honest rapport with your clients, they understand that the time you spend collaborating with us is valuable and billable. The more transparent you are about your fees with the client and with us, the easier we can all work together and the more sustainable the relationship is for everyone long term.
Unless…
Don’t be greedy. OR offensive.
\nWe found out recently that a white label partner we were working with was charging 300% of our fees for a service that we were white labeling for them that didn’t require any involvement on their end whatsoever. It was pretty offensive for us, we found out accidentally and we’re pretty sure if the client knew, they’d be equally offended.
\nHere’s the thing - you charge what you charge. Sometimes white label partners charge a little less than an agency might charge. When there are significant discrepancies between what your white label partner charges and what you charge, you need to have an honest and open conversation and do what is right. If the client would’ve approached us and told us they were willing to pay a little more, charge the client a little less and still make a really good margin on the service, they wouldn’t have lost their ability to partner with us.
Again, maybe you think what you charge is none of our business. But we’re human and so are your customers. If they know they can find a comparable service for less or that you’re gouging your contractors for really no other reason other than the client can pay it - it’s not going to look good. Be an ethical business and do what’s right by communicating with your contractors and clients in advance. There’s no reason that you can’t come up with a compromise to get paid your fees, make your contractor happy and make your client understand the value of the products or services at the very same time.
Don’t scope creep.
\n
You hate it when clients do it to you, but agencies are sometimes culprits themselves when it comes to scope creep on a project. Clearly delineate the parameters of your projects with both your contractor and your client. By establishing them in advance, the client will know exactly what is included. Leave yourself padding when creating budgets with your clients and work through individual scenarios on a case by case basis with your contractors to make sure that both you and the client are being charged properly for the services you’re getting.
Don’t ask for extra features, pretend you didn’t understand the scope of the original agreement or try to push through an extra request at the tail end of a project. Be the client you want to work with! Your contractors will appreciate it so much.
\nBe gracious with the possible scenarios that may transpire.
\nWe can’t count the number of awkward positions we’ve been put in as a white label contractor. From customers trying to see how much we charge to customers asking to work with us directly and fire an agency - it’s rare, but sometimes there’s some weird stuff that happens. Like, the time that a customer of ours Googled Nicholas Decker HubSpot and found us on an agency’s team page randomly (they added us without our knowledge) and we had to have an awkward conversation about how we don’t actually work for that agency…
Communication is critical, so *we* can operate the right way within it. Make sure that you trust the white label contractors that you work with to make the right decisions that are best for everyone involved and provide a safe format for them to do that. If you don’t trust your contractors, it’s hard for them to feel safe communicating the scenarios that sometimes arise. For example, if the customer is trying to have conversations with a contractor behind your back, there’s a lot to learn from that situation and your contractor should feel safe bringing it up.
By working together to tackle the issue, you can ensure not only that everyone leaves with the optimal outcome, but that you can keep your relationship with both the client and the contractor intact.
Having successful white label relationships can open up your agency to lots of additional service offerings that will not only help you expand the number of customers you reach, but become an even more trusted resource to your HubSpot clients. When you hire an experienced HubSpot professional, you can go far beyond offering marketing services and really digging into the complex business processes and other issues that your clients have that sometimes get in the way of closing deals.
Be a good white label partner by following this simple (and somewhat common sense) list of tips for working with HubSpot CMS development and HubSpot reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
Communicate expectations in advance.
\nYou wouldn’t believe the number of stories we have to sit through and the different circumstances we hear as to why we have to white label our services. Here’s a little secret - we don’t really care why. We just want to know how to avoid weird scenarios like the customer going around you, requesting items that are outside of the scope or trying to push in work behind your back. Full transparency is going to allow us to work as efficiently as possible, without having to ask you a lot of additional questions.
We have no issues being your preferred white label HubSpot CMS developer or reporting contractor as long as the expectations and boundaries are crystal clear in advance. If you prefer to be the gatekeeper, we’re totally fine with that. Just know that the more figurative telephones you add in the middle of the process, the less efficiently work will get done.
Commit to clear expectations from the outset and we’ll be sure to be clear about ours as well. We want this relationship and every project to be as seamless as possible and we’re going to make sure we stay within the parameters of what we discuss, because agencies are our best customers and want to keep you guys happy by keeping your customers happy. That said, lay out the ground rules in advance of the engagement. If we’re not comfortable with something, we’ll be able to tell you at the beginning and we’ll be able to negotiate accordingly.
Understand that working in white label formats requires more work.
\nFrom having to login to entirely separate e-mail accounts to texting you to get two-factor authentication codes, the number of situations where we end up having to delay work for access issues are increased when we white label. If we’re not working in your client’s portal under our domain and e-mail, it’s going to cost a little more than if we didn’t have to jump through all those additional hoops.
As you probably know, HubSpot Partners get awarded points for engaging inside customer portals - so if all that work is happening under your e-mail and domain, it comes at an additional cost to us and you should expect to have that passed through to maintain the white label service that you’re requesting.
While that may be a tough pill for some agencies to swallow, the hard fact of the matter is that really high quality, experienced HubSpot technical specialists aren’t as desperate for work as you might think they are. Sometimes new agency clients approach us feeling they’ve got our golden ticket. Don’t get us wrong, we’re grateful for all the partnerships we have with our agency partners, but white label scenarios are more time consuming than working directly with the client. Many HubSpot contractors are inundated with requests and having to jump through more hoops to field them isn’t appealing to a contractor that is already very busy.
If we’re working in a portal under your domain, you’ll likely be billed accordingly and you should expect it. Not only are we not getting a piece of the MRR credit in that portal towards our Partner tiering, but we’re sometimes having to have multiple additional meetings and conversations more than once when we attempt to play telephone to help troubleshoot client issues. If we spend more time doing more work, and get less from it than we would by working with a client directly, there is more expense on our end, so there is more expense on your end. It’s as simple as that.
Be transparent with your fees.
\n
We get it. There’s time, effort and work involved in facilitating the details of any contract, even if you’re just coordinating a referral. Communicate your plans in advance for how you’ll be charging the client, how you need to be billed and how we should expect to be paid. We recently conducted an informal survey about margins relative to white label services for HubSpot Partners and understand that many agencies add anywhere from 10-30% to our fee structure to account for their time, but we need you to communicate this in the event that the client asks how much we charge or about any other details.
If you’ve maintained a good, honest rapport with your clients, they understand that the time you spend collaborating with us is valuable and billable. The more transparent you are about your fees with the client and with us, the easier we can all work together and the more sustainable the relationship is for everyone long term.
Unless…
Don’t be greedy. OR offensive.
\nWe found out recently that a white label partner we were working with was charging 300% of our fees for a service that we were white labeling for them that didn’t require any involvement on their end whatsoever. It was pretty offensive for us, we found out accidentally and we’re pretty sure if the client knew, they’d be equally offended.
\nHere’s the thing - you charge what you charge. Sometimes white label partners charge a little less than an agency might charge. When there are significant discrepancies between what your white label partner charges and what you charge, you need to have an honest and open conversation and do what is right. If the client would’ve approached us and told us they were willing to pay a little more, charge the client a little less and still make a really good margin on the service, they wouldn’t have lost their ability to partner with us.
Again, maybe you think what you charge is none of our business. But we’re human and so are your customers. If they know they can find a comparable service for less or that you’re gouging your contractors for really no other reason other than the client can pay it - it’s not going to look good. Be an ethical business and do what’s right by communicating with your contractors and clients in advance. There’s no reason that you can’t come up with a compromise to get paid your fees, make your contractor happy and make your client understand the value of the products or services at the very same time.
Don’t scope creep.
\n
You hate it when clients do it to you, but agencies are sometimes culprits themselves when it comes to scope creep on a project. Clearly delineate the parameters of your projects with both your contractor and your client. By establishing them in advance, the client will know exactly what is included. Leave yourself padding when creating budgets with your clients and work through individual scenarios on a case by case basis with your contractors to make sure that both you and the client are being charged properly for the services you’re getting.
Don’t ask for extra features, pretend you didn’t understand the scope of the original agreement or try to push through an extra request at the tail end of a project. Be the client you want to work with! Your contractors will appreciate it so much.
\nBe gracious with the possible scenarios that may transpire.
\nWe can’t count the number of awkward positions we’ve been put in as a white label contractor. From customers trying to see how much we charge to customers asking to work with us directly and fire an agency - it’s rare, but sometimes there’s some weird stuff that happens. Like, the time that a customer of ours Googled Nicholas Decker HubSpot and found us on an agency’s team page randomly (they added us without our knowledge) and we had to have an awkward conversation about how we don’t actually work for that agency…
Communication is critical, so *we* can operate the right way within it. Make sure that you trust the white label contractors that you work with to make the right decisions that are best for everyone involved and provide a safe format for them to do that. If you don’t trust your contractors, it’s hard for them to feel safe communicating the scenarios that sometimes arise. For example, if the customer is trying to have conversations with a contractor behind your back, there’s a lot to learn from that situation and your contractor should feel safe bringing it up.
By working together to tackle the issue, you can ensure not only that everyone leaves with the optimal outcome, but that you can keep your relationship with both the client and the contractor intact.
Having successful white label relationships can open up your agency to lots of additional service offerings that will not only help you expand the number of customers you reach, but become an even more trusted resource to your HubSpot clients. When you hire an experienced HubSpot professional, you can go far beyond offering marketing services and really digging into the complex business processes and other issues that your clients have that sometimes get in the way of closing deals.
Be a good white label partner by following this simple (and somewhat common sense) list of tips for working with HubSpot CMS development and HubSpot reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
Communicate expectations in advance.
\nYou wouldn’t believe the number of stories we have to sit through and the different circumstances we hear as to why we have to white label our services. Here’s a little secret - we don’t really care why. We just want to know how to avoid weird scenarios like the customer going around you, requesting items that are outside of the scope or trying to push in work behind your back. Full transparency is going to allow us to work as efficiently as possible, without having to ask you a lot of additional questions.
We have no issues being your preferred white label HubSpot CMS developer or reporting contractor as long as the expectations and boundaries are crystal clear in advance. If you prefer to be the gatekeeper, we’re totally fine with that. Just know that the more figurative telephones you add in the middle of the process, the less efficiently work will get done.
Commit to clear expectations from the outset and we’ll be sure to be clear about ours as well. We want this relationship and every project to be as seamless as possible and we’re going to make sure we stay within the parameters of what we discuss, because agencies are our best customers and want to keep you guys happy by keeping your customers happy. That said, lay out the ground rules in advance of the engagement. If we’re not comfortable with something, we’ll be able to tell you at the beginning and we’ll be able to negotiate accordingly.
Understand that working in white label formats requires more work.
\nFrom having to login to entirely separate e-mail accounts to texting you to get two-factor authentication codes, the number of situations where we end up having to delay work for access issues are increased when we white label. If we’re not working in your client’s portal under our domain and e-mail, it’s going to cost a little more than if we didn’t have to jump through all those additional hoops.
As you probably know, HubSpot Partners get awarded points for engaging inside customer portals - so if all that work is happening under your e-mail and domain, it comes at an additional cost to us and you should expect to have that passed through to maintain the white label service that you’re requesting.
While that may be a tough pill for some agencies to swallow, the hard fact of the matter is that really high quality, experienced HubSpot technical specialists aren’t as desperate for work as you might think they are. Sometimes new agency clients approach us feeling they’ve got our golden ticket. Don’t get us wrong, we’re grateful for all the partnerships we have with our agency partners, but white label scenarios are more time consuming than working directly with the client. Many HubSpot contractors are inundated with requests and having to jump through more hoops to field them isn’t appealing to a contractor that is already very busy.
If we’re working in a portal under your domain, you’ll likely be billed accordingly and you should expect it. Not only are we not getting a piece of the MRR credit in that portal towards our Partner tiering, but we’re sometimes having to have multiple additional meetings and conversations more than once when we attempt to play telephone to help troubleshoot client issues. If we spend more time doing more work, and get less from it than we would by working with a client directly, there is more expense on our end, so there is more expense on your end. It’s as simple as that.
Be transparent with your fees.
\n
We get it. There’s time, effort and work involved in facilitating the details of any contract, even if you’re just coordinating a referral. Communicate your plans in advance for how you’ll be charging the client, how you need to be billed and how we should expect to be paid. We recently conducted an informal survey about margins relative to white label services for HubSpot Partners and understand that many agencies add anywhere from 10-30% to our fee structure to account for their time, but we need you to communicate this in the event that the client asks how much we charge or about any other details.
If you’ve maintained a good, honest rapport with your clients, they understand that the time you spend collaborating with us is valuable and billable. The more transparent you are about your fees with the client and with us, the easier we can all work together and the more sustainable the relationship is for everyone long term.
Unless…
Don’t be greedy. OR offensive.
\nWe found out recently that a white label partner we were working with was charging 300% of our fees for a service that we were white labeling for them that didn’t require any involvement on their end whatsoever. It was pretty offensive for us, we found out accidentally and we’re pretty sure if the client knew, they’d be equally offended.
\nHere’s the thing - you charge what you charge. Sometimes white label partners charge a little less than an agency might charge. When there are significant discrepancies between what your white label partner charges and what you charge, you need to have an honest and open conversation and do what is right. If the client would’ve approached us and told us they were willing to pay a little more, charge the client a little less and still make a really good margin on the service, they wouldn’t have lost their ability to partner with us.
Again, maybe you think what you charge is none of our business. But we’re human and so are your customers. If they know they can find a comparable service for less or that you’re gouging your contractors for really no other reason other than the client can pay it - it’s not going to look good. Be an ethical business and do what’s right by communicating with your contractors and clients in advance. There’s no reason that you can’t come up with a compromise to get paid your fees, make your contractor happy and make your client understand the value of the products or services at the very same time.
Don’t scope creep.
\n
You hate it when clients do it to you, but agencies are sometimes culprits themselves when it comes to scope creep on a project. Clearly delineate the parameters of your projects with both your contractor and your client. By establishing them in advance, the client will know exactly what is included. Leave yourself padding when creating budgets with your clients and work through individual scenarios on a case by case basis with your contractors to make sure that both you and the client are being charged properly for the services you’re getting.
Don’t ask for extra features, pretend you didn’t understand the scope of the original agreement or try to push through an extra request at the tail end of a project. Be the client you want to work with! Your contractors will appreciate it so much.
\nBe gracious with the possible scenarios that may transpire.
\nWe can’t count the number of awkward positions we’ve been put in as a white label contractor. From customers trying to see how much we charge to customers asking to work with us directly and fire an agency - it’s rare, but sometimes there’s some weird stuff that happens. Like, the time that a customer of ours Googled Nicholas Decker HubSpot and found us on an agency’s team page randomly (they added us without our knowledge) and we had to have an awkward conversation about how we don’t actually work for that agency…
Communication is critical, so *we* can operate the right way within it. Make sure that you trust the white label contractors that you work with to make the right decisions that are best for everyone involved and provide a safe format for them to do that. If you don’t trust your contractors, it’s hard for them to feel safe communicating the scenarios that sometimes arise. For example, if the customer is trying to have conversations with a contractor behind your back, there’s a lot to learn from that situation and your contractor should feel safe bringing it up.
By working together to tackle the issue, you can ensure not only that everyone leaves with the optimal outcome, but that you can keep your relationship with both the client and the contractor intact.
Having successful white label relationships can open up your agency to lots of additional service offerings that will not only help you expand the number of customers you reach, but become an even more trusted resource to your HubSpot clients. When you hire an experienced HubSpot professional, you can go far beyond offering marketing services and really digging into the complex business processes and other issues that your clients have that sometimes get in the way of closing deals.
Be a good white label partner by following this simple (and somewhat common sense) list of tips for working with HubSpot CMS development and HubSpot reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
Communicate expectations in advance.
\nYou wouldn’t believe the number of stories we have to sit through and the different circumstances we hear as to why we have to white label our services. Here’s a little secret - we don’t really care why. We just want to know how to avoid weird scenarios like the customer going around you, requesting items that are outside of the scope or trying to push in work behind your back. Full transparency is going to allow us to work as efficiently as possible, without having to ask you a lot of additional questions.
We have no issues being your preferred white label HubSpot CMS developer or reporting contractor as long as the expectations and boundaries are crystal clear in advance. If you prefer to be the gatekeeper, we’re totally fine with that. Just know that the more figurative telephones you add in the middle of the process, the less efficiently work will get done.
Commit to clear expectations from the outset and we’ll be sure to be clear about ours as well. We want this relationship and every project to be as seamless as possible and we’re going to make sure we stay within the parameters of what we discuss, because agencies are our best customers and want to keep you guys happy by keeping your customers happy. That said, lay out the ground rules in advance of the engagement. If we’re not comfortable with something, we’ll be able to tell you at the beginning and we’ll be able to negotiate accordingly.
Understand that working in white label formats requires more work.
\nFrom having to login to entirely separate e-mail accounts to texting you to get two-factor authentication codes, the number of situations where we end up having to delay work for access issues are increased when we white label. If we’re not working in your client’s portal under our domain and e-mail, it’s going to cost a little more than if we didn’t have to jump through all those additional hoops.
As you probably know, HubSpot Partners get awarded points for engaging inside customer portals - so if all that work is happening under your e-mail and domain, it comes at an additional cost to us and you should expect to have that passed through to maintain the white label service that you’re requesting.
While that may be a tough pill for some agencies to swallow, the hard fact of the matter is that really high quality, experienced HubSpot technical specialists aren’t as desperate for work as you might think they are. Sometimes new agency clients approach us feeling they’ve got our golden ticket. Don’t get us wrong, we’re grateful for all the partnerships we have with our agency partners, but white label scenarios are more time consuming than working directly with the client. Many HubSpot contractors are inundated with requests and having to jump through more hoops to field them isn’t appealing to a contractor that is already very busy.
If we’re working in a portal under your domain, you’ll likely be billed accordingly and you should expect it. Not only are we not getting a piece of the MRR credit in that portal towards our Partner tiering, but we’re sometimes having to have multiple additional meetings and conversations more than once when we attempt to play telephone to help troubleshoot client issues. If we spend more time doing more work, and get less from it than we would by working with a client directly, there is more expense on our end, so there is more expense on your end. It’s as simple as that.
Be transparent with your fees.
\n
We get it. There’s time, effort and work involved in facilitating the details of any contract, even if you’re just coordinating a referral. Communicate your plans in advance for how you’ll be charging the client, how you need to be billed and how we should expect to be paid. We recently conducted an informal survey about margins relative to white label services for HubSpot Partners and understand that many agencies add anywhere from 10-30% to our fee structure to account for their time, but we need you to communicate this in the event that the client asks how much we charge or about any other details.
If you’ve maintained a good, honest rapport with your clients, they understand that the time you spend collaborating with us is valuable and billable. The more transparent you are about your fees with the client and with us, the easier we can all work together and the more sustainable the relationship is for everyone long term.
Unless…
Don’t be greedy. OR offensive.
\nWe found out recently that a white label partner we were working with was charging 300% of our fees for a service that we were white labeling for them that didn’t require any involvement on their end whatsoever. It was pretty offensive for us, we found out accidentally and we’re pretty sure if the client knew, they’d be equally offended.
\nHere’s the thing - you charge what you charge. Sometimes white label partners charge a little less than an agency might charge. When there are significant discrepancies between what your white label partner charges and what you charge, you need to have an honest and open conversation and do what is right. If the client would’ve approached us and told us they were willing to pay a little more, charge the client a little less and still make a really good margin on the service, they wouldn’t have lost their ability to partner with us.
Again, maybe you think what you charge is none of our business. But we’re human and so are your customers. If they know they can find a comparable service for less or that you’re gouging your contractors for really no other reason other than the client can pay it - it’s not going to look good. Be an ethical business and do what’s right by communicating with your contractors and clients in advance. There’s no reason that you can’t come up with a compromise to get paid your fees, make your contractor happy and make your client understand the value of the products or services at the very same time.
Don’t scope creep.
\n
You hate it when clients do it to you, but agencies are sometimes culprits themselves when it comes to scope creep on a project. Clearly delineate the parameters of your projects with both your contractor and your client. By establishing them in advance, the client will know exactly what is included. Leave yourself padding when creating budgets with your clients and work through individual scenarios on a case by case basis with your contractors to make sure that both you and the client are being charged properly for the services you’re getting.
Don’t ask for extra features, pretend you didn’t understand the scope of the original agreement or try to push through an extra request at the tail end of a project. Be the client you want to work with! Your contractors will appreciate it so much.
\nBe gracious with the possible scenarios that may transpire.
\nWe can’t count the number of awkward positions we’ve been put in as a white label contractor. From customers trying to see how much we charge to customers asking to work with us directly and fire an agency - it’s rare, but sometimes there’s some weird stuff that happens. Like, the time that a customer of ours Googled Nicholas Decker HubSpot and found us on an agency’s team page randomly (they added us without our knowledge) and we had to have an awkward conversation about how we don’t actually work for that agency…
Communication is critical, so *we* can operate the right way within it. Make sure that you trust the white label contractors that you work with to make the right decisions that are best for everyone involved and provide a safe format for them to do that. If you don’t trust your contractors, it’s hard for them to feel safe communicating the scenarios that sometimes arise. For example, if the customer is trying to have conversations with a contractor behind your back, there’s a lot to learn from that situation and your contractor should feel safe bringing it up.
By working together to tackle the issue, you can ensure not only that everyone leaves with the optimal outcome, but that you can keep your relationship with both the client and the contractor intact.
Having successful white label relationships can open up your agency to lots of additional service offerings that will not only help you expand the number of customers you reach, but become an even more trusted resource to your HubSpot clients. When you hire an experienced HubSpot professional, you can go far beyond offering marketing services and really digging into the complex business processes and other issues that your clients have that sometimes get in the way of closing deals.
Be a good white label partner by following this simple (and somewhat common sense) list of tips for working with HubSpot CMS development and HubSpot reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
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You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
\n","post_body":"You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
\n\n","rss_summary":"
You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
\n","rss_body":"You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
\n\n","postBodyRss":"
You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
\n\n","postEmailContent":"
You might be arriving here because there was a discussion around HubSpot Tiers.
\nThe original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/devHub/13.0_curved.svg","postListContent":"You might be arriving here because there was a discussion around HubSpot Tiers.
\nThe original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/devHub/13.0_curved.svg","postRssContent":"You might be arriving here because there was a discussion around HubSpot Tiers.
\nThe original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/devHub/13.0_curved.svg","postSummary":"You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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CMS Developer Relationships Like Bert & Ernie","id":83820159083,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"HubSpot CMS Developer Relationships Like Bert & Ernie","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"post_summary":"No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n","post_body":"No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n![\"bert](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/bert%20and%20ernie.jpg\")
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
","rss_summary":"
No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n","rss_body":"No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
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\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
Can you provide me with references?
\n![\"job-interview-memes-1-5d14a7ea1163a__700\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/job-interview-memes-1-5d14a7ea1163a__700.jpeg\")
This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.
Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.
If we are lower budget, can you work with us?
\n
Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.
Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.
Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.
Related: Agencies Should Pay More for Web Development Outsourcing
\n
Will you be able to provide open an honest feedback on our ideas and designs?
\n
Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.
Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.
Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.
Can you give more details on the developers that will be part of the project?
\n
Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.
Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.
What is the anticipated timeline?
\n
We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.
If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.
All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.
How will we communicate?
\n
Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.
Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.
Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel
\n\n
There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.
What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?
- \n
- Determine your priorities \n
- Work with a developer that you LIKE \n
- Expect to get back out exactly what you put in \n
- Stick to deadlines to help your project run on time \n
- Communicate changes that impact the project ASAP! \n
For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.
\nWe hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.
\nBe sure to check out Part 1 and Part 2.
\n\n
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
Can you provide me with references?
\n
This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.
Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.
If we are lower budget, can you work with us?
\n
Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.
Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.
Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.
Related: Agencies Should Pay More for Web Development Outsourcing
\n
Will you be able to provide open an honest feedback on our ideas and designs?
\n
Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.
Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.
Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.
Can you give more details on the developers that will be part of the project?
\n
Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.
Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.
What is the anticipated timeline?
\n
We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.
If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.
All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.
How will we communicate?
\n
Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.
Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.
Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel
\n\n
There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.
What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?
- \n
- Determine your priorities \n
- Work with a developer that you LIKE \n
- Expect to get back out exactly what you put in \n
- Stick to deadlines to help your project run on time \n
- Communicate changes that impact the project ASAP! \n
For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.
\nWe hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.
\nBe sure to check out Part 1 and Part 2.
\n\n
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
Can you provide me with references?
\n
This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.
Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.
If we are lower budget, can you work with us?
\n
Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.
Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.
Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.
Related: Agencies Should Pay More for Web Development Outsourcing
\n
Will you be able to provide open an honest feedback on our ideas and designs?
\n
Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.
Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.
Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.
Can you give more details on the developers that will be part of the project?
\n
Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.
Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.
What is the anticipated timeline?
\n
We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.
If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.
All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.
How will we communicate?
\n
Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.
Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.
Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel
\n\n
There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.
What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?
- \n
- Determine your priorities \n
- Work with a developer that you LIKE \n
- Expect to get back out exactly what you put in \n
- Stick to deadlines to help your project run on time \n
- Communicate changes that impact the project ASAP! \n
For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.
\nWe hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.
\nBe sure to check out Part 1 and Part 2.
\n\n
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
Can you provide me with references?
\n
This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.
Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.
If we are lower budget, can you work with us?
\n
Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.
Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.
Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.
Related: Agencies Should Pay More for Web Development Outsourcing
\n
Will you be able to provide open an honest feedback on our ideas and designs?
\n
Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.
Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.
Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.
Can you give more details on the developers that will be part of the project?
\n
Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.
Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.
What is the anticipated timeline?
\n
We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.
If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.
All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.
How will we communicate?
\n
Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.
Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.
Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel
\n\n
There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.
What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?
- \n
- Determine your priorities \n
- Work with a developer that you LIKE \n
- Expect to get back out exactly what you put in \n
- Stick to deadlines to help your project run on time \n
- Communicate changes that impact the project ASAP! \n
For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.
\nWe hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.
\nBe sure to check out Part 1 and Part 2.
\n\n
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
Can you provide me with references?
\n
This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.
Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.
If we are lower budget, can you work with us?
\n
Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.
Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.
Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.
Related: Agencies Should Pay More for Web Development Outsourcing
\n
Will you be able to provide open an honest feedback on our ideas and designs?
\n
Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.
Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.
Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.
Can you give more details on the developers that will be part of the project?
\n
Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.
Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.
What is the anticipated timeline?
\n
We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.
If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.
All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.
How will we communicate?
\n
Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.
Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.
Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel
\n\n
There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.
What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?
- \n
- Determine your priorities \n
- Work with a developer that you LIKE \n
- Expect to get back out exactly what you put in \n
- Stick to deadlines to help your project run on time \n
- Communicate changes that impact the project ASAP! \n
For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.
\nWe hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.
\nBe sure to check out Part 1 and Part 2.
\n\n
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","rss_summary":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
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We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","postBodyRss":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","postEmailContent":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
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Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
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There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
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When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
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For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
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Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","rssSummary":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
There's a breakdown between sales and development, and its usually found in over-promising.
\n
We ask all our agency clients to include us in scoping and estimation of all projects and not to throw out a number until we have the opportunity to look closely at a website project, integration, or web app. When an executive or sales professional begins pitching a new website or integration project sale without getting preliminary information or including us on the call, we sometimes run into issues.
An account manager or even the executive team can throw out a ballpark figure based on their experience, only to find there’s a huge customer portal or some other sort of integration required to make it happen.
There is absolutely no question that talented HubSpot CMS developers are difficult to find and retain, but at times there can be issues associated with development that result from a sales or executive team that isn’t technically minded. We leave our booking link open to our clients and often sit in on sales calls with them to help determine the best course of action for a website project, based on budget, desired platform, functionality, required integrations, and goals.
When a sales professional runs a HubSpot CMS development project request meeting, they usually don’t know what information to ask for and miss a lot of important insights. By including your developer in the initial stages of the meeting, you can closely manage expectations and build confidence in your prospect or customer by showing them that you have people on your side that have executed these projects before and know exactly what is needed to complete them.
Sometimes when executive teams lack technical acumen, they are taken advantage of.
\n
We recently encountered a client whose Wordpress developer told them that they could develop a website in HubSpot CMS without any issues. A few weeks and thousands of dollars later, their web developer ghosted them and they went into their portal only to find hard-coded modules implemented that didn’t allow for marketers to complete any edits whatsoever without coding knowledge. It ended up costing them and their client thousands more to have the work entirely redone.
This is the type of issue that can occur if an agency is inexpensively outsourcing and doesn’t have much technical acumen. If you’re outsourcing cheap web development, you should at least consider paying a consultant or HubSpot developer to interview and vet your talent to make sure that you’re getting what you’re paying for.
When it comes to value, when you pay less you’ll compromise on something and pay for that lack of experience down the road. A gifted developer will work more efficiently and be better able to make suggestions during the sales process up front to not only give an accurate estimate, but to really wow the client by not just delivering what they want, but taking those ideas to the next level.
Related: Why an Experienced Web Developer? Your Website Isn't a Sub Sandwich.
\nAn experienced developer can really flex their skills and leverage the capabilities of HubSpot.
\n
Great developers geek out on things like custom objects, line of business application integrations, and other fun projects. If you’re just starting a website development project with an existing client or new prospect, your salesperson or executive team may not know how to take the robust tools available in HubSpot and really integrate the client’s website and business processes into it.
By leveraging an experienced developer as a technical director, you can include them where necessary in your sales meetings and take the time to understand how tools like Operations Hub, Services Hub, and Sales Hub can integrate with your website to create a truly comprehensive experience for the client and customer.
The client expects the expertise that you promised them.
\n
We prefer to work with agencies. They have the understanding and knowledge of the process to create a really amazing website design that functions in a way that serves the customer. They usually have a seamless process for design, they’re willing to interface with the client, and they usually bring us well-qualified clients that “get it.” Our relationships with our agency clients are our favorite and most consistent relationships, hands down.
Every now and then we are referred to an agency that wants to operate on price alone. They don’t understand the value of a gifted developer, they aren’t seeing the red flags that pop up when they find cheap development, and they don’t have a process in place to quality control the work that they do outsource. Most often, those clients don’t have a robust web development side of their business.
We find this interesting, because in the same sales meeting where that agency convinced the client of their value, they’re selling a project short by not honoring their own beliefs when it comes to getting value for what you’re willing to pay for.
We get it. Business is business. But you can’t, in good conscience, pitch a mission to bring incredible marketing into the world and let your development lag short of that, can you?
Related: 6 Signs it's Time to Ditch Your HubSpot Developer
\n
When you spend so much time talking about customer delight, but also spend a lot of time trying to find the cheapest way to source your development talent while still billing the client as much as possible, we’re not sure you’re being true to your mission.
Instead, maybe what you get in value in these projects over time and the increased trust from your clients and customers means that paying a little more up front is worth it.
Maybe spending a little more for experienced developers that you bring into the fold as part of your sales process can be a complete game-changer for the services you offer and the ways you delight your clients and customers.
Maybe you can completely change your agency by hiring top-tier talent.
We like to think so anyway.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
There's a breakdown between sales and development, and its usually found in over-promising.
\n
We ask all our agency clients to include us in scoping and estimation of all projects and not to throw out a number until we have the opportunity to look closely at a website project, integration, or web app. When an executive or sales professional begins pitching a new website or integration project sale without getting preliminary information or including us on the call, we sometimes run into issues.
An account manager or even the executive team can throw out a ballpark figure based on their experience, only to find there’s a huge customer portal or some other sort of integration required to make it happen.
There is absolutely no question that talented HubSpot CMS developers are difficult to find and retain, but at times there can be issues associated with development that result from a sales or executive team that isn’t technically minded. We leave our booking link open to our clients and often sit in on sales calls with them to help determine the best course of action for a website project, based on budget, desired platform, functionality, required integrations, and goals.
When a sales professional runs a HubSpot CMS development project request meeting, they usually don’t know what information to ask for and miss a lot of important insights. By including your developer in the initial stages of the meeting, you can closely manage expectations and build confidence in your prospect or customer by showing them that you have people on your side that have executed these projects before and know exactly what is needed to complete them.
Sometimes when executive teams lack technical acumen, they are taken advantage of.
\n
We recently encountered a client whose Wordpress developer told them that they could develop a website in HubSpot CMS without any issues. A few weeks and thousands of dollars later, their web developer ghosted them and they went into their portal only to find hard-coded modules implemented that didn’t allow for marketers to complete any edits whatsoever without coding knowledge. It ended up costing them and their client thousands more to have the work entirely redone.
This is the type of issue that can occur if an agency is inexpensively outsourcing and doesn’t have much technical acumen. If you’re outsourcing cheap web development, you should at least consider paying a consultant or HubSpot developer to interview and vet your talent to make sure that you’re getting what you’re paying for.
When it comes to value, when you pay less you’ll compromise on something and pay for that lack of experience down the road. A gifted developer will work more efficiently and be better able to make suggestions during the sales process up front to not only give an accurate estimate, but to really wow the client by not just delivering what they want, but taking those ideas to the next level.
Related: Why an Experienced Web Developer? Your Website Isn't a Sub Sandwich.
\nAn experienced developer can really flex their skills and leverage the capabilities of HubSpot.
\n
Great developers geek out on things like custom objects, line of business application integrations, and other fun projects. If you’re just starting a website development project with an existing client or new prospect, your salesperson or executive team may not know how to take the robust tools available in HubSpot and really integrate the client’s website and business processes into it.
By leveraging an experienced developer as a technical director, you can include them where necessary in your sales meetings and take the time to understand how tools like Operations Hub, Services Hub, and Sales Hub can integrate with your website to create a truly comprehensive experience for the client and customer.
The client expects the expertise that you promised them.
\n
We prefer to work with agencies. They have the understanding and knowledge of the process to create a really amazing website design that functions in a way that serves the customer. They usually have a seamless process for design, they’re willing to interface with the client, and they usually bring us well-qualified clients that “get it.” Our relationships with our agency clients are our favorite and most consistent relationships, hands down.
Every now and then we are referred to an agency that wants to operate on price alone. They don’t understand the value of a gifted developer, they aren’t seeing the red flags that pop up when they find cheap development, and they don’t have a process in place to quality control the work that they do outsource. Most often, those clients don’t have a robust web development side of their business.
We find this interesting, because in the same sales meeting where that agency convinced the client of their value, they’re selling a project short by not honoring their own beliefs when it comes to getting value for what you’re willing to pay for.
We get it. Business is business. But you can’t, in good conscience, pitch a mission to bring incredible marketing into the world and let your development lag short of that, can you?
Related: 6 Signs it's Time to Ditch Your HubSpot Developer
\n
When you spend so much time talking about customer delight, but also spend a lot of time trying to find the cheapest way to source your development talent while still billing the client as much as possible, we’re not sure you’re being true to your mission.
Instead, maybe what you get in value in these projects over time and the increased trust from your clients and customers means that paying a little more up front is worth it.
Maybe spending a little more for experienced developers that you bring into the fold as part of your sales process can be a complete game-changer for the services you offer and the ways you delight your clients and customers.
Maybe you can completely change your agency by hiring top-tier talent.
We like to think so anyway.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
There's a breakdown between sales and development, and its usually found in over-promising.
\n
We ask all our agency clients to include us in scoping and estimation of all projects and not to throw out a number until we have the opportunity to look closely at a website project, integration, or web app. When an executive or sales professional begins pitching a new website or integration project sale without getting preliminary information or including us on the call, we sometimes run into issues.
An account manager or even the executive team can throw out a ballpark figure based on their experience, only to find there’s a huge customer portal or some other sort of integration required to make it happen.
There is absolutely no question that talented HubSpot CMS developers are difficult to find and retain, but at times there can be issues associated with development that result from a sales or executive team that isn’t technically minded. We leave our booking link open to our clients and often sit in on sales calls with them to help determine the best course of action for a website project, based on budget, desired platform, functionality, required integrations, and goals.
When a sales professional runs a HubSpot CMS development project request meeting, they usually don’t know what information to ask for and miss a lot of important insights. By including your developer in the initial stages of the meeting, you can closely manage expectations and build confidence in your prospect or customer by showing them that you have people on your side that have executed these projects before and know exactly what is needed to complete them.
Sometimes when executive teams lack technical acumen, they are taken advantage of.
\n
We recently encountered a client whose Wordpress developer told them that they could develop a website in HubSpot CMS without any issues. A few weeks and thousands of dollars later, their web developer ghosted them and they went into their portal only to find hard-coded modules implemented that didn’t allow for marketers to complete any edits whatsoever without coding knowledge. It ended up costing them and their client thousands more to have the work entirely redone.
This is the type of issue that can occur if an agency is inexpensively outsourcing and doesn’t have much technical acumen. If you’re outsourcing cheap web development, you should at least consider paying a consultant or HubSpot developer to interview and vet your talent to make sure that you’re getting what you’re paying for.
When it comes to value, when you pay less you’ll compromise on something and pay for that lack of experience down the road. A gifted developer will work more efficiently and be better able to make suggestions during the sales process up front to not only give an accurate estimate, but to really wow the client by not just delivering what they want, but taking those ideas to the next level.
Related: Why an Experienced Web Developer? Your Website Isn't a Sub Sandwich.
\nAn experienced developer can really flex their skills and leverage the capabilities of HubSpot.
\n
Great developers geek out on things like custom objects, line of business application integrations, and other fun projects. If you’re just starting a website development project with an existing client or new prospect, your salesperson or executive team may not know how to take the robust tools available in HubSpot and really integrate the client’s website and business processes into it.
By leveraging an experienced developer as a technical director, you can include them where necessary in your sales meetings and take the time to understand how tools like Operations Hub, Services Hub, and Sales Hub can integrate with your website to create a truly comprehensive experience for the client and customer.
The client expects the expertise that you promised them.
\n
We prefer to work with agencies. They have the understanding and knowledge of the process to create a really amazing website design that functions in a way that serves the customer. They usually have a seamless process for design, they’re willing to interface with the client, and they usually bring us well-qualified clients that “get it.” Our relationships with our agency clients are our favorite and most consistent relationships, hands down.
Every now and then we are referred to an agency that wants to operate on price alone. They don’t understand the value of a gifted developer, they aren’t seeing the red flags that pop up when they find cheap development, and they don’t have a process in place to quality control the work that they do outsource. Most often, those clients don’t have a robust web development side of their business.
We find this interesting, because in the same sales meeting where that agency convinced the client of their value, they’re selling a project short by not honoring their own beliefs when it comes to getting value for what you’re willing to pay for.
We get it. Business is business. But you can’t, in good conscience, pitch a mission to bring incredible marketing into the world and let your development lag short of that, can you?
Related: 6 Signs it's Time to Ditch Your HubSpot Developer
\n
When you spend so much time talking about customer delight, but also spend a lot of time trying to find the cheapest way to source your development talent while still billing the client as much as possible, we’re not sure you’re being true to your mission.
Instead, maybe what you get in value in these projects over time and the increased trust from your clients and customers means that paying a little more up front is worth it.
Maybe spending a little more for experienced developers that you bring into the fold as part of your sales process can be a complete game-changer for the services you offer and the ways you delight your clients and customers.
Maybe you can completely change your agency by hiring top-tier talent.
We like to think so anyway.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
There's a breakdown between sales and development, and its usually found in over-promising.
\n
We ask all our agency clients to include us in scoping and estimation of all projects and not to throw out a number until we have the opportunity to look closely at a website project, integration, or web app. When an executive or sales professional begins pitching a new website or integration project sale without getting preliminary information or including us on the call, we sometimes run into issues.
An account manager or even the executive team can throw out a ballpark figure based on their experience, only to find there’s a huge customer portal or some other sort of integration required to make it happen.
There is absolutely no question that talented HubSpot CMS developers are difficult to find and retain, but at times there can be issues associated with development that result from a sales or executive team that isn’t technically minded. We leave our booking link open to our clients and often sit in on sales calls with them to help determine the best course of action for a website project, based on budget, desired platform, functionality, required integrations, and goals.
When a sales professional runs a HubSpot CMS development project request meeting, they usually don’t know what information to ask for and miss a lot of important insights. By including your developer in the initial stages of the meeting, you can closely manage expectations and build confidence in your prospect or customer by showing them that you have people on your side that have executed these projects before and know exactly what is needed to complete them.
Sometimes when executive teams lack technical acumen, they are taken advantage of.
\n
We recently encountered a client whose Wordpress developer told them that they could develop a website in HubSpot CMS without any issues. A few weeks and thousands of dollars later, their web developer ghosted them and they went into their portal only to find hard-coded modules implemented that didn’t allow for marketers to complete any edits whatsoever without coding knowledge. It ended up costing them and their client thousands more to have the work entirely redone.
This is the type of issue that can occur if an agency is inexpensively outsourcing and doesn’t have much technical acumen. If you’re outsourcing cheap web development, you should at least consider paying a consultant or HubSpot developer to interview and vet your talent to make sure that you’re getting what you’re paying for.
When it comes to value, when you pay less you’ll compromise on something and pay for that lack of experience down the road. A gifted developer will work more efficiently and be better able to make suggestions during the sales process up front to not only give an accurate estimate, but to really wow the client by not just delivering what they want, but taking those ideas to the next level.
Related: Why an Experienced Web Developer? Your Website Isn't a Sub Sandwich.
\nAn experienced developer can really flex their skills and leverage the capabilities of HubSpot.
\n
Great developers geek out on things like custom objects, line of business application integrations, and other fun projects. If you’re just starting a website development project with an existing client or new prospect, your salesperson or executive team may not know how to take the robust tools available in HubSpot and really integrate the client’s website and business processes into it.
By leveraging an experienced developer as a technical director, you can include them where necessary in your sales meetings and take the time to understand how tools like Operations Hub, Services Hub, and Sales Hub can integrate with your website to create a truly comprehensive experience for the client and customer.
The client expects the expertise that you promised them.
\n
We prefer to work with agencies. They have the understanding and knowledge of the process to create a really amazing website design that functions in a way that serves the customer. They usually have a seamless process for design, they’re willing to interface with the client, and they usually bring us well-qualified clients that “get it.” Our relationships with our agency clients are our favorite and most consistent relationships, hands down.
Every now and then we are referred to an agency that wants to operate on price alone. They don’t understand the value of a gifted developer, they aren’t seeing the red flags that pop up when they find cheap development, and they don’t have a process in place to quality control the work that they do outsource. Most often, those clients don’t have a robust web development side of their business.
We find this interesting, because in the same sales meeting where that agency convinced the client of their value, they’re selling a project short by not honoring their own beliefs when it comes to getting value for what you’re willing to pay for.
We get it. Business is business. But you can’t, in good conscience, pitch a mission to bring incredible marketing into the world and let your development lag short of that, can you?
Related: 6 Signs it's Time to Ditch Your HubSpot Developer
\n
When you spend so much time talking about customer delight, but also spend a lot of time trying to find the cheapest way to source your development talent while still billing the client as much as possible, we’re not sure you’re being true to your mission.
Instead, maybe what you get in value in these projects over time and the increased trust from your clients and customers means that paying a little more up front is worth it.
Maybe spending a little more for experienced developers that you bring into the fold as part of your sales process can be a complete game-changer for the services you offer and the ways you delight your clients and customers.
Maybe you can completely change your agency by hiring top-tier talent.
We like to think so anyway.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.
There's a breakdown between sales and development, and its usually found in over-promising.
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We ask all our agency clients to include us in scoping and estimation of all projects and not to throw out a number until we have the opportunity to look closely at a website project, integration, or web app. When an executive or sales professional begins pitching a new website or integration project sale without getting preliminary information or including us on the call, we sometimes run into issues.
An account manager or even the executive team can throw out a ballpark figure based on their experience, only to find there’s a huge customer portal or some other sort of integration required to make it happen.
There is absolutely no question that talented HubSpot CMS developers are difficult to find and retain, but at times there can be issues associated with development that result from a sales or executive team that isn’t technically minded. We leave our booking link open to our clients and often sit in on sales calls with them to help determine the best course of action for a website project, based on budget, desired platform, functionality, required integrations, and goals.
When a sales professional runs a HubSpot CMS development project request meeting, they usually don’t know what information to ask for and miss a lot of important insights. By including your developer in the initial stages of the meeting, you can closely manage expectations and build confidence in your prospect or customer by showing them that you have people on your side that have executed these projects before and know exactly what is needed to complete them.
Sometimes when executive teams lack technical acumen, they are taken advantage of.
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We recently encountered a client whose Wordpress developer told them that they could develop a website in HubSpot CMS without any issues. A few weeks and thousands of dollars later, their web developer ghosted them and they went into their portal only to find hard-coded modules implemented that didn’t allow for marketers to complete any edits whatsoever without coding knowledge. It ended up costing them and their client thousands more to have the work entirely redone.
This is the type of issue that can occur if an agency is inexpensively outsourcing and doesn’t have much technical acumen. If you’re outsourcing cheap web development, you should at least consider paying a consultant or HubSpot developer to interview and vet your talent to make sure that you’re getting what you’re paying for.
When it comes to value, when you pay less you’ll compromise on something and pay for that lack of experience down the road. A gifted developer will work more efficiently and be better able to make suggestions during the sales process up front to not only give an accurate estimate, but to really wow the client by not just delivering what they want, but taking those ideas to the next level.
Related: Why an Experienced Web Developer? Your Website Isn't a Sub Sandwich.
\nAn experienced developer can really flex their skills and leverage the capabilities of HubSpot.
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Great developers geek out on things like custom objects, line of business application integrations, and other fun projects. If you’re just starting a website development project with an existing client or new prospect, your salesperson or executive team may not know how to take the robust tools available in HubSpot and really integrate the client’s website and business processes into it.
By leveraging an experienced developer as a technical director, you can include them where necessary in your sales meetings and take the time to understand how tools like Operations Hub, Services Hub, and Sales Hub can integrate with your website to create a truly comprehensive experience for the client and customer.
The client expects the expertise that you promised them.
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We prefer to work with agencies. They have the understanding and knowledge of the process to create a really amazing website design that functions in a way that serves the customer. They usually have a seamless process for design, they’re willing to interface with the client, and they usually bring us well-qualified clients that “get it.” Our relationships with our agency clients are our favorite and most consistent relationships, hands down.
Every now and then we are referred to an agency that wants to operate on price alone. They don’t understand the value of a gifted developer, they aren’t seeing the red flags that pop up when they find cheap development, and they don’t have a process in place to quality control the work that they do outsource. Most often, those clients don’t have a robust web development side of their business.
We find this interesting, because in the same sales meeting where that agency convinced the client of their value, they’re selling a project short by not honoring their own beliefs when it comes to getting value for what you’re willing to pay for.
We get it. Business is business. But you can’t, in good conscience, pitch a mission to bring incredible marketing into the world and let your development lag short of that, can you?
Related: 6 Signs it's Time to Ditch Your HubSpot Developer
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When you spend so much time talking about customer delight, but also spend a lot of time trying to find the cheapest way to source your development talent while still billing the client as much as possible, we’re not sure you’re being true to your mission.
Instead, maybe what you get in value in these projects over time and the increased trust from your clients and customers means that paying a little more up front is worth it.
Maybe spending a little more for experienced developers that you bring into the fold as part of your sales process can be a complete game-changer for the services you offer and the ways you delight your clients and customers.
Maybe you can completely change your agency by hiring top-tier talent.
We like to think so anyway.
We have taken an honest look at the issues that we’ve come across in our short tenure as a HubSpot Partner. While we have only formally been a HubSpot agency for a short while, we have been working with HubSpot CMS, all related hubs, and HubSpot agencies for much, much longer. Through that time we’ve seen some recurring problems within HubSpot agencies and HubSpot CMS developers in general.
We hear over and over from new agency clients or small businesses that they didn’t get what they needed from their development partner, that the developer over-promised their skills or that the project went wildly over scope. These types of issues are symptoms of a bigger problem: lacking technical expertise at the sales and executive levels. Even HubSpot Partner agencies that are owned by web developers can run into these problems when their staff is overworked or underpaid. Our solution? Fractional technical directors or outsourcing to a skilled HubSpot development agency for more money.
We know. You don’t want to pay more for a service that you’re marking up and risk losing margin, but some of us need to take a serious look at our development partner and ask ourselves, is this a good fit? Where you’re paying less, you’re almost always sacrificing more somewhere else — it’s just a matter of where.
So, hear us out. Here’s why we believe you should pay more for HubSpot CMS development outsourcing for agencies or a fractional technical director as a HubSpot agency.