10-23-2023 / deckerdevs
JCPenny’s is dead, and so are discount HubSpot Partner services
Blog

jcpenny“We are not a department store. We don’t inflate our prices before a ‘big sale’ just to discount them and make people feel like they’re getting a deal.” - Jessica Decker.

 

One of the best things about deckerdevs is that we’re unapologetically who we are. 

Nicholas doesn’t like using capital letters.

Will breaks the hard news on HubSpot architecture that no one else will say.

Erica knows how to set boundaries with clients and is a stickler for delivering on deadline. 

Amber writes tell-it-like-it-is content that is sometimes controversial.

Jordan creates hilarious graphics for us.

Our mascot is a Penguin that Nicholas fondly named hotdog (no caps). 

Jessica is a numbers stickler, balancing sustainable margins so we can price ourselves accordingly. 

 

Our value comes in our talent *and* how uniquely ourselves we all are. When people refer you to us, it’s because we do the hard things that no one else can or is willing to do. You pay a premium for that. Do you know why? Because we understand that there’s a learning curve and discovery period to the impossible goals that you set before us. It’s not that we don’t have the talent and drive to get things done, we just take on a lot of jobs that no one else will do or that we’re extremely effective at, because we’ve trained and studied and have the right amount of experience to make that happen.

 

That doesn’t come cheap. 

 

If you want cheap, outsource it to a cheap developer, get a finalized product that seems to look okay (that is, if your developer doesn’t get in over their head and ghost you) that you later realize is coded poorly and handicaps you long term… 

 

If that’s how you want to go, we’ll see you in a few months. 

 

We see this time and time again, it’s not just something we say because we have big egos. 

For our CFO and for our development team and the business in general, there’s nothing worse than hearing that a client doesn’t want to pay what it will cost to get the job done right. So, we’re laying down the law, telling it like it is and creating boundaries surrounding what we won’t do when it comes to the prices we charge for the services that we execute. 

 

Department stores are dead for a reason. Here’s why we don’t discount like they do: 

 

We know exactly what it's going to take to make this happen. 

 

I’m going to ask you a few questions, and they’re may seem offensive, but I really genuinely want you to read them anyway: 

 

Do you do web development professionally?

Have you ever completed a custom resource center?

Have you ever worked on a brand new application integration where the client didn’t really know what data they needed imported over or didn’t consider that a 2-way data exchange was even possible?

 

We charge what we charge because that’s what it takes to get the job done correctly the first time. 

We charge what we charge because a new integration will inevitably run into roadblocks or hurdles that we have to spend extra time on. 

We charge what we charge because we have acquired the talent to make the things that every other developer told you can’t be done actually possible. 

 

In the past, we’ve been the type of company that wants to help businesses reach their goals, and we’re still that company. But over time, we’ve been burned, we’ve gotten into situations where we tried to price the best case scenario and gone so grossly over scope that we told ourselves - we’re not going to do this again.

We’ve spent enough time in the trenches to know what your project is going to cost us from a time perspective, and we charge accordingly. No discounts. No compromises. We’re not going to compromise on the work we’re doing, so don’t try to get us to compromise on how we’re being compensated for that work.

 

We're the CarMax of HubSpot development. 


I mean, we’re not. But we kinda are.

 

CarMax is the self proclaimed “disruptor of the automotive” industry: “As the original disruptor of the automotive industry, our “no-haggle” prices transformed car buying and selling from a stressful, dreaded event into the honest, straightforward experience all people deserve.”

 

CarMax charges what they charge for their vehicles. They have a flat fee to close. They make their pricing transparent and there’s no ridiculous back and forth - the price is what it is. That’s how you should consider our transactions. Our pricing isn’t negotiable. We didn’t artificially inflate your proposal or quote just so that we could negotiate our way to the ideal price. 

 

Like CarMax, we provide an honest, straightforward experience that our clients deserve. 

We understand that some old school business people like to chase the deal… but there’s a gameshow for that and we’re here to do great work and get paid what we deserve to do it.

 

That’s the model.

There’s no catch.

There aren’t any tactics.

 

We’re just honest people doing really great work for a price that we have already predetermined to be the best value we can offer. So don’t haggle us. We don’t devalue the products and services that you sell to your clients and customers - don’t ask us to do that either. 

 

We price your job the way we do because we have what it takes to get it done, and we will stop at nothing to do that. So if the mantra “you get what you pay for” is even a little bit true - when it comes to applications and websites that are at the heart of your business, don’t compromise. Because you’ll get in value what you put out in capital. 

 

We want to want to work with you. 

 

There’s nothing worse than discounting a job only to watch your margin be annihilated when the scenario that you knew was coming actually showed up. All of a sudden, you’re 30 hours over scope and you discounted your quote to boot - so your desire to complete this work or any other work with this client is dwindling, fast. 

 

Of course you still do it. You make it work, you make it happen. 

 

But when you get done? You’re left with that bad taste in your mouth and all the inevitable regrets that follow as your intuition is poking you right in the gut, “See? I told you so.”

 

It is not easy to be the stickler in business. 

We’ve always considered ourselves people pleasers. 

But we also have to establish the important boundaries that make what we do sustainable. Like any other business, we want to do great work for our clients on an ongoing basis with no regrets. We want to finish a job and ask you, “Okay! What are we doing next?”

 

We want to be your trusted resource and guide you in all your technology decisions relative to your website, business applications and HubSpot. But we can’t build that relationship long term when you don’t value us for what we bring to the table and what we have to charge to make the relationship sustainable for us. We are fiercely loyal and devoted to our clients, but we will no longer compromise ourselves for those unwilling to value what we do. 

 

Read more about our values and ethos

 

We had to put it out there, because we need people to understand that the concept of “you get what you pay for” spans every industry and business. You cannot expect a developer to invest in you if you don’t invest in them. If you need us to work with your budget, the best way to do that is to break your projects down into phases and build in a regular development budget that is sustainable for you so that you can adopt a continuous improvement model in your website and other technology consulting related to your organization. 

 

Your website, the HubSpot platform and the technology that work together to make your business move like a well-oiled machine from a revenue perspective require persistent maintenance. They require you to analyze their performance, make tweaks, update processes, establish better reporting and really hone in on the minute details of how your organization’s tools work together to produce results. 

 

By short-changing any aspect of your technology - from HubSpot implementation to website development and tech stack, you’re only handicapping your team’s ability to succeed. Invest in a partner that can serve you in the long term by establishing a consistent budget for ROI that you can easily measure. 

 

We want to work with you.

We want to help you with your technology in the long term. 

We want to make your goals into realities. 

But we will not discount. 

 

You needed to know that. 

We are not a department store. 

We are the people with the tools that can get you to where you need to go.

Invest in us like you understand how important it is to get there. 

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