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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
4 Ways You’re Sabotaging Your Success with HubSpot
Maybe HubSpot isn't the problem after all? Here are some ways you might be sabotaging your success with HubSpot... and what you can do about it.
JCPenny’s is dead, and so are discount HubSpot Partner services
JCPenny's is dead and now we're doing away with discount HubSpot CMS Development.
3 Signs your HubSpot Partner isn’t Equipped to Handle RevOps
Not every partner can help you really optimize your tech stack and take charge of your RevOps - and that's okay. You just have to know how to choose the right partner. Here's what you should know:
Why a Comprehensive HubSpot Implementation is like Running a Marathon
A comprehensive HubSpot implementation will prepare you for the long haul... here's how:
It’s over… a HubSpot CMS developer’s “dear John” letter to WordPress
As a finally-full-time HubSpot CMS developer, this is our "dear John" breakup letter with WordPress.
Saving the most on HubSpot starts with a Technical Partner
If you want to save money on your HubSpot subscription, start with a technical HubSpot Partner.
Hire a HubSpot Technical Architect BEFORE you Switch from Marketo
Don't sign your HubSpot contract or migrate from Marketo to HubSpot without engaging the help of a HubSpot Technical Architect. Your success depends on it.
Ethical Outsourcing: Tips for White labeling HubSpot CMS Developers
Here's what you need to know about white labeling HubSpot CMS development and HubSpot reporting contractors for ethical outsourcing.
Your mom doesn’t work here - an Open Letter to HubSpot CMS Developers
This is an open letter to HubSpot CMS Developers everywhere: clean. up. your. mess.
\n\n
![\"40-1\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/40-1.png\")
Taking on client onboardings wasn’t originally in our business model, but after spending far too much time working the technical aspects of portals that were implemented terribly and fixing train wreck HubSpot CMS migrations, we really (REALLY) needed to get into this game. While we really wanted to “stay in our lane” we just needed more control over the technical implementation and strategy surrounding our client’s initial adoption of the HubSpot software to better ensure their long term success.
\n
Enter Will Appenzeller, our resident onboarding and implementation specialist. If you believe in fate or universal destinies - it was in a passing conversation that Nick insisted to Jessica we must figure out a way to bring Will on, and this decision changed the game and really the trajectory of deckerdevs as a whole.
\n\n
Prior to bringing Will into our workflow, we were fielding a lot of break-and-fix situations where budget had been exhausted, strategy was lacking and the situation was largely reactive. While we love to make people happy - we love even more working with clients that can trust us to be their go to resource for their technology needs. We prefer and find ourselves more successful in the long term when we can proactively plan in a way that situates a client for scalability and success, not situations where the budget has been exhausted and we’re the final destination before they give up. As we’ve completed more and more HubSpot onboarding and migrations for new HubSpot customers, we’ve observed quite a few scenarios already where a client gets in the way of their own success. We’re here to share that information with anyone that might be looking for a more strategic, comprehensive approach to HubSpot to help them avoid some of the pitfalls we’ve witnessed along the way.
\n\n
So, here they are - 5 ways you’re sabotaging your success with HubSpot, from the perspective of a technical HubSpot Partner:
\n\n
You bailed on HubSpot Onboarding
\n\n
I mean, we’re not gonna tell on you, but there’s a reason that HubSpot requires onboarding either through them or a registered partner agency. Clients bail on onboarding for any number of reasons - turnover in marketing, lack of budget, change in leadership or lack of commitment to the value and features of the platform. Ultimately, visionary leadership that is committed to making HubSpot part of their growth strategy understands the importance of formal onboarding and comprehensive training in HubSpot.
\n\n
HubSpot isn’t just a marketing automation software anymore. It’s not just a CRM and sales tool with a setup of marketing features slapped in there. It needs to be integrated deeply within your workflows and processes and you can’t do that without comprehensive training. Training on how objects work, building really valuable custom reports and storing your data in the best possible way is something that’s going to come with the knowledge that you gain in the onboarding process.
\n\n
We recently had a client that bailed on onboarding and to be honest, we saw the writing on the wall with this one. It was only a matter of time before they dropped off in their onboarding calls and we believe if they don’t recommit to HubSpot and really get the team trained and implemented on this tool, they’ll fall off the HubSpot Platform altogether.
\n\n
HubSpot doesn’t require onboarding for no reason. If you’re trying to really get the most from this platform, rev up your marketing machine, amp up your customer service and more adequately predict your pipeline, you need to go through at least a basic onboarding with HubSpot or a HubSpot Partner. An implementation would be even better (especially if you have high level license tiers or multiple Hubs to implement or think you might need an integration at some point).
\n\n
Related: HubSpot Setup vs Implementation - what's the difference?
\n\n
You aren't taking advantage of native integrations... or planning for custom ones.
\n\n
If you’re a business of any size, odds are good that you have a number of applications and industry-specific software that you use on an everyday basis. Whether that’s a shipping/ logistics software, a CRM, a database, an ERP, a patient-management software or any other application - you need to take that into consideration when Adopting HubSpot as a platform.
\n\n
HubSpot isn’t just one more application that you’re adding to your tech stack. It’s the missing piece that will help you finally bridge together all the activities and information you get with your applications - as long as you treat it as such and invest in it. HubSpot can either be an entire pain in the ass for your staff and management, or it can be the platform that completely revolutionizes your business.
\n\n
So often, leaders and managers bring on HubSpot and don’t fully integrate it into the workflows of their departments and employees. This can cause double-duty data entry, frustration among your staff and lack of adoption across the board inside your organization. The cost of mishandling an implementation or not fully integrating HubSpot in your business isn’t just the money you invested in the platform, but you can also lose employees as a result of a mishandled implementation
\n\n
We’ve discussed HubSpot’s app marketplace that has hundreds of apps with native integrations to help you move data to and from HubSpot. What we haven’t spent as much time discussing is what happens when you lack the foresight to proactively integrate your applications with HubSpot. While not every business has the budget to build a custom integration, when you join forces with the right technical partner, they can help you plan for the future so that you can configure your data properly and understand how you’ll scale into HubSpot as you build our technology budget and do a comprehensive analysis of your tech stack.
\n\n
Related: The Tech Stack Diet - cutting back while reducing collateral damage
\nMaking the time to proactively plan for custom and native integrations with HubSpot allows you to refine your data reporting, make your employees more efficient and make better decisions as you scale your business. Not planning proactively for that and moving forward with HubSpot anyway is shooting yourself in the foot.
\n\n
You bought before you did a tech stack audit or had internal buy in
\n\n
Sometimes the pressure in sales can be intense. We are adamant about doing enough exploration with our prospects considering HubSpot and giving them the time they need to better understand their technology and the pieces that fit into the puzzle before they go making a final decision on HubSpot.
\n\n
It is not a small decision to bring HubSpot into your organization if you want to be successful in the long term.
\n\n
Read that again. Don’t let your marketing coordinator or CMO make this decision alone. There has to be company wide buy-in to the HubSpot Platform from your entire executive team, your marketing department, your sales staff and managerial staff at a minimum - but buy-in from service and accounting can be helpful too. Ideally, you have had internal meetings with all managers, departments and staff prior to bringing on the software and have prepared them all for discussions for how best to integrate existing applications or work processes with HubSpot.
\n\n
Check out our tech stack audit worksheet to help you along in this process.
\n\n
We have seen too many situations where employees or executives not only didn’t take the time to audit their tech stack and how HubSpot will help organize it, but also didn’t get companywide buy-in before purchasing HubSpot. In these scenarios, the marketing director made the decision unilaterally, didn’t get buy-in from the executive team, and when the marketing person left, the executive team didn’t retain HubSpot or hire someone that was familiar with HubSpot as a platform. This lack of adoption cost the company not just tens of thousands in the investment for HubSpot and onboarding that wasn’t fully leveraged, but even more in lost productivity and potential for where the software and reporting capabilities could have taken them.
\n\n
Your reporting isn't configured properly
\n\n
From lacking insight into your sales pipeline to poorly configured marketing campaigns - you’ve got tons of holes in your data. You think you might know which products are selling the best, which marketing campaigns are the most successful, but you can’t be certain. If you would’ve gotten a custom implementation, you might be situated a little better, but for now - you’re not sure where to go from here.
\n\n
One of the biggest issues we see in portals that we audit are configuration issues with how the data is organized. So often companies implement their reporting based on their workflows and data organization when really what needs to happen is configuring their data and processes around how HubSpot works.
\n\n
While it may seem counterintuitive or you may be uncertain how to do this, a HubSpot Architect can take a look at your data and configure your reporting in a way that works best with HubSpot and helps display your data in an organized way to help you make the best decisions you need to make in order to scale.
\n\n
Why get an architect involved?
\n\n
HubSpot Architects have an intimate understanding of the intricacies and features available in HubSpot. They’ll ask your some preliminary questions regarding your HubSpot licenses, dig deep into understanding how your data flow works and bridge the gap by creating custom reports that give your marketing team, sales team and leadership the insight they need to make the decisions that matter.
\n\n
Related: Optimize your HubSpot reporting with a HubSpot Data Architecture Audit
\n\n
Over the last decade+ of working inside HubSpot, we’ve seen it evolve. We’ve noticed how agencies sell the platform and which customers stick with it and which customers fall off. We’ve looked at more portals that we should have, and gotten involved in messy, messy projects in an attempt to clean them up. In that time, we’ve learned that on a fundamental level there are things that need to be done from the outset to avoid issues that will end up costing your organization a lot of money.
\n\n
From internal buy-in to doing the right analysis beforehand with your tech stack, to completing onboarding and budgeting appropriately for integrations and long term goals - there are so many things you can do to make sure your relationship with HubSpot is a long and happy one.
\n\n
Avoid buyer's remorse and a premature breakup by investing in the resources and proactive strategy you need to ensure your success with the HubSpot Platform.
\n
\n
\n
\n","rss_body":"
\n\n
Taking on client onboardings wasn’t originally in our business model, but after spending far too much time working the technical aspects of portals that were implemented terribly and fixing train wreck HubSpot CMS migrations, we really (REALLY) needed to get into this game. While we really wanted to “stay in our lane” we just needed more control over the technical implementation and strategy surrounding our client’s initial adoption of the HubSpot software to better ensure their long term success.
\n
Enter Will Appenzeller, our resident onboarding and implementation specialist. If you believe in fate or universal destinies - it was in a passing conversation that Nick insisted to Jessica we must figure out a way to bring Will on, and this decision changed the game and really the trajectory of deckerdevs as a whole.
\n\n
Prior to bringing Will into our workflow, we were fielding a lot of break-and-fix situations where budget had been exhausted, strategy was lacking and the situation was largely reactive. While we love to make people happy - we love even more working with clients that can trust us to be their go to resource for their technology needs. We prefer and find ourselves more successful in the long term when we can proactively plan in a way that situates a client for scalability and success, not situations where the budget has been exhausted and we’re the final destination before they give up. As we’ve completed more and more HubSpot onboarding and migrations for new HubSpot customers, we’ve observed quite a few scenarios already where a client gets in the way of their own success. We’re here to share that information with anyone that might be looking for a more strategic, comprehensive approach to HubSpot to help them avoid some of the pitfalls we’ve witnessed along the way.
\n\n
So, here they are - 5 ways you’re sabotaging your success with HubSpot, from the perspective of a technical HubSpot Partner:
\n\n
You bailed on HubSpot Onboarding
\n\n
I mean, we’re not gonna tell on you, but there’s a reason that HubSpot requires onboarding either through them or a registered partner agency. Clients bail on onboarding for any number of reasons - turnover in marketing, lack of budget, change in leadership or lack of commitment to the value and features of the platform. Ultimately, visionary leadership that is committed to making HubSpot part of their growth strategy understands the importance of formal onboarding and comprehensive training in HubSpot.
\n\n
HubSpot isn’t just a marketing automation software anymore. It’s not just a CRM and sales tool with a setup of marketing features slapped in there. It needs to be integrated deeply within your workflows and processes and you can’t do that without comprehensive training. Training on how objects work, building really valuable custom reports and storing your data in the best possible way is something that’s going to come with the knowledge that you gain in the onboarding process.
\n\n
We recently had a client that bailed on onboarding and to be honest, we saw the writing on the wall with this one. It was only a matter of time before they dropped off in their onboarding calls and we believe if they don’t recommit to HubSpot and really get the team trained and implemented on this tool, they’ll fall off the HubSpot Platform altogether.
\n\n
HubSpot doesn’t require onboarding for no reason. If you’re trying to really get the most from this platform, rev up your marketing machine, amp up your customer service and more adequately predict your pipeline, you need to go through at least a basic onboarding with HubSpot or a HubSpot Partner. An implementation would be even better (especially if you have high level license tiers or multiple Hubs to implement or think you might need an integration at some point).
\n\n
Related: HubSpot Setup vs Implementation - what's the difference?
\n\n
You aren't taking advantage of native integrations... or planning for custom ones.
\n\n
If you’re a business of any size, odds are good that you have a number of applications and industry-specific software that you use on an everyday basis. Whether that’s a shipping/ logistics software, a CRM, a database, an ERP, a patient-management software or any other application - you need to take that into consideration when Adopting HubSpot as a platform.
\n\n
HubSpot isn’t just one more application that you’re adding to your tech stack. It’s the missing piece that will help you finally bridge together all the activities and information you get with your applications - as long as you treat it as such and invest in it. HubSpot can either be an entire pain in the ass for your staff and management, or it can be the platform that completely revolutionizes your business.
\n\n
So often, leaders and managers bring on HubSpot and don’t fully integrate it into the workflows of their departments and employees. This can cause double-duty data entry, frustration among your staff and lack of adoption across the board inside your organization. The cost of mishandling an implementation or not fully integrating HubSpot in your business isn’t just the money you invested in the platform, but you can also lose employees as a result of a mishandled implementation
\n\n
We’ve discussed HubSpot’s app marketplace that has hundreds of apps with native integrations to help you move data to and from HubSpot. What we haven’t spent as much time discussing is what happens when you lack the foresight to proactively integrate your applications with HubSpot. While not every business has the budget to build a custom integration, when you join forces with the right technical partner, they can help you plan for the future so that you can configure your data properly and understand how you’ll scale into HubSpot as you build our technology budget and do a comprehensive analysis of your tech stack.
\n\n
Related: The Tech Stack Diet - cutting back while reducing collateral damage
\nMaking the time to proactively plan for custom and native integrations with HubSpot allows you to refine your data reporting, make your employees more efficient and make better decisions as you scale your business. Not planning proactively for that and moving forward with HubSpot anyway is shooting yourself in the foot.
\n\n
You bought before you did a tech stack audit or had internal buy in
\n\n
Sometimes the pressure in sales can be intense. We are adamant about doing enough exploration with our prospects considering HubSpot and giving them the time they need to better understand their technology and the pieces that fit into the puzzle before they go making a final decision on HubSpot.
\n\n
It is not a small decision to bring HubSpot into your organization if you want to be successful in the long term.
\n\n
Read that again. Don’t let your marketing coordinator or CMO make this decision alone. There has to be company wide buy-in to the HubSpot Platform from your entire executive team, your marketing department, your sales staff and managerial staff at a minimum - but buy-in from service and accounting can be helpful too. Ideally, you have had internal meetings with all managers, departments and staff prior to bringing on the software and have prepared them all for discussions for how best to integrate existing applications or work processes with HubSpot.
\n\n
Check out our tech stack audit worksheet to help you along in this process.
\n\n
We have seen too many situations where employees or executives not only didn’t take the time to audit their tech stack and how HubSpot will help organize it, but also didn’t get companywide buy-in before purchasing HubSpot. In these scenarios, the marketing director made the decision unilaterally, didn’t get buy-in from the executive team, and when the marketing person left, the executive team didn’t retain HubSpot or hire someone that was familiar with HubSpot as a platform. This lack of adoption cost the company not just tens of thousands in the investment for HubSpot and onboarding that wasn’t fully leveraged, but even more in lost productivity and potential for where the software and reporting capabilities could have taken them.
\n\n
Your reporting isn't configured properly
\n\n
From lacking insight into your sales pipeline to poorly configured marketing campaigns - you’ve got tons of holes in your data. You think you might know which products are selling the best, which marketing campaigns are the most successful, but you can’t be certain. If you would’ve gotten a custom implementation, you might be situated a little better, but for now - you’re not sure where to go from here.
\n\n
One of the biggest issues we see in portals that we audit are configuration issues with how the data is organized. So often companies implement their reporting based on their workflows and data organization when really what needs to happen is configuring their data and processes around how HubSpot works.
\n\n
While it may seem counterintuitive or you may be uncertain how to do this, a HubSpot Architect can take a look at your data and configure your reporting in a way that works best with HubSpot and helps display your data in an organized way to help you make the best decisions you need to make in order to scale.
\n\n
Why get an architect involved?
\n\n
HubSpot Architects have an intimate understanding of the intricacies and features available in HubSpot. They’ll ask your some preliminary questions regarding your HubSpot licenses, dig deep into understanding how your data flow works and bridge the gap by creating custom reports that give your marketing team, sales team and leadership the insight they need to make the decisions that matter.
\n\n
Related: Optimize your HubSpot reporting with a HubSpot Data Architecture Audit
\n\n
Over the last decade+ of working inside HubSpot, we’ve seen it evolve. We’ve noticed how agencies sell the platform and which customers stick with it and which customers fall off. We’ve looked at more portals that we should have, and gotten involved in messy, messy projects in an attempt to clean them up. In that time, we’ve learned that on a fundamental level there are things that need to be done from the outset to avoid issues that will end up costing your organization a lot of money.
\n\n
From internal buy-in to doing the right analysis beforehand with your tech stack, to completing onboarding and budgeting appropriately for integrations and long term goals - there are so many things you can do to make sure your relationship with HubSpot is a long and happy one.
\n\n
Avoid buyer's remorse and a premature breakup by investing in the resources and proactive strategy you need to ensure your success with the HubSpot Platform.
\n
\n
\n
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\n\n
Taking on client onboardings wasn’t originally in our business model, but after spending far too much time working the technical aspects of portals that were implemented terribly and fixing train wreck HubSpot CMS migrations, we really (REALLY) needed to get into this game. While we really wanted to “stay in our lane” we just needed more control over the technical implementation and strategy surrounding our client’s initial adoption of the HubSpot software to better ensure their long term success.
\n
Enter Will Appenzeller, our resident onboarding and implementation specialist. If you believe in fate or universal destinies - it was in a passing conversation that Nick insisted to Jessica we must figure out a way to bring Will on, and this decision changed the game and really the trajectory of deckerdevs as a whole.
\n\n
Prior to bringing Will into our workflow, we were fielding a lot of break-and-fix situations where budget had been exhausted, strategy was lacking and the situation was largely reactive. While we love to make people happy - we love even more working with clients that can trust us to be their go to resource for their technology needs. We prefer and find ourselves more successful in the long term when we can proactively plan in a way that situates a client for scalability and success, not situations where the budget has been exhausted and we’re the final destination before they give up. As we’ve completed more and more HubSpot onboarding and migrations for new HubSpot customers, we’ve observed quite a few scenarios already where a client gets in the way of their own success. We’re here to share that information with anyone that might be looking for a more strategic, comprehensive approach to HubSpot to help them avoid some of the pitfalls we’ve witnessed along the way.
\n\n
So, here they are - 5 ways you’re sabotaging your success with HubSpot, from the perspective of a technical HubSpot Partner:
\n\n
You bailed on HubSpot Onboarding
\n\n
I mean, we’re not gonna tell on you, but there’s a reason that HubSpot requires onboarding either through them or a registered partner agency. Clients bail on onboarding for any number of reasons - turnover in marketing, lack of budget, change in leadership or lack of commitment to the value and features of the platform. Ultimately, visionary leadership that is committed to making HubSpot part of their growth strategy understands the importance of formal onboarding and comprehensive training in HubSpot.
\n\n
HubSpot isn’t just a marketing automation software anymore. It’s not just a CRM and sales tool with a setup of marketing features slapped in there. It needs to be integrated deeply within your workflows and processes and you can’t do that without comprehensive training. Training on how objects work, building really valuable custom reports and storing your data in the best possible way is something that’s going to come with the knowledge that you gain in the onboarding process.
\n\n
We recently had a client that bailed on onboarding and to be honest, we saw the writing on the wall with this one. It was only a matter of time before they dropped off in their onboarding calls and we believe if they don’t recommit to HubSpot and really get the team trained and implemented on this tool, they’ll fall off the HubSpot Platform altogether.
\n\n
HubSpot doesn’t require onboarding for no reason. If you’re trying to really get the most from this platform, rev up your marketing machine, amp up your customer service and more adequately predict your pipeline, you need to go through at least a basic onboarding with HubSpot or a HubSpot Partner. An implementation would be even better (especially if you have high level license tiers or multiple Hubs to implement or think you might need an integration at some point).
\n\n
Related: HubSpot Setup vs Implementation - what's the difference?
\n\n
You aren't taking advantage of native integrations... or planning for custom ones.
\n\n
If you’re a business of any size, odds are good that you have a number of applications and industry-specific software that you use on an everyday basis. Whether that’s a shipping/ logistics software, a CRM, a database, an ERP, a patient-management software or any other application - you need to take that into consideration when Adopting HubSpot as a platform.
\n\n
HubSpot isn’t just one more application that you’re adding to your tech stack. It’s the missing piece that will help you finally bridge together all the activities and information you get with your applications - as long as you treat it as such and invest in it. HubSpot can either be an entire pain in the ass for your staff and management, or it can be the platform that completely revolutionizes your business.
\n\n
So often, leaders and managers bring on HubSpot and don’t fully integrate it into the workflows of their departments and employees. This can cause double-duty data entry, frustration among your staff and lack of adoption across the board inside your organization. The cost of mishandling an implementation or not fully integrating HubSpot in your business isn’t just the money you invested in the platform, but you can also lose employees as a result of a mishandled implementation
\n\n
We’ve discussed HubSpot’s app marketplace that has hundreds of apps with native integrations to help you move data to and from HubSpot. What we haven’t spent as much time discussing is what happens when you lack the foresight to proactively integrate your applications with HubSpot. While not every business has the budget to build a custom integration, when you join forces with the right technical partner, they can help you plan for the future so that you can configure your data properly and understand how you’ll scale into HubSpot as you build our technology budget and do a comprehensive analysis of your tech stack.
\n\n
Related: The Tech Stack Diet - cutting back while reducing collateral damage
\nMaking the time to proactively plan for custom and native integrations with HubSpot allows you to refine your data reporting, make your employees more efficient and make better decisions as you scale your business. Not planning proactively for that and moving forward with HubSpot anyway is shooting yourself in the foot.
\n\n
You bought before you did a tech stack audit or had internal buy in
\n\n
Sometimes the pressure in sales can be intense. We are adamant about doing enough exploration with our prospects considering HubSpot and giving them the time they need to better understand their technology and the pieces that fit into the puzzle before they go making a final decision on HubSpot.
\n\n
It is not a small decision to bring HubSpot into your organization if you want to be successful in the long term.
\n\n
Read that again. Don’t let your marketing coordinator or CMO make this decision alone. There has to be company wide buy-in to the HubSpot Platform from your entire executive team, your marketing department, your sales staff and managerial staff at a minimum - but buy-in from service and accounting can be helpful too. Ideally, you have had internal meetings with all managers, departments and staff prior to bringing on the software and have prepared them all for discussions for how best to integrate existing applications or work processes with HubSpot.
\n\n
Check out our tech stack audit worksheet to help you along in this process.
\n\n
We have seen too many situations where employees or executives not only didn’t take the time to audit their tech stack and how HubSpot will help organize it, but also didn’t get companywide buy-in before purchasing HubSpot. In these scenarios, the marketing director made the decision unilaterally, didn’t get buy-in from the executive team, and when the marketing person left, the executive team didn’t retain HubSpot or hire someone that was familiar with HubSpot as a platform. This lack of adoption cost the company not just tens of thousands in the investment for HubSpot and onboarding that wasn’t fully leveraged, but even more in lost productivity and potential for where the software and reporting capabilities could have taken them.
\n\n
Your reporting isn't configured properly
\n\n
From lacking insight into your sales pipeline to poorly configured marketing campaigns - you’ve got tons of holes in your data. You think you might know which products are selling the best, which marketing campaigns are the most successful, but you can’t be certain. If you would’ve gotten a custom implementation, you might be situated a little better, but for now - you’re not sure where to go from here.
\n\n
One of the biggest issues we see in portals that we audit are configuration issues with how the data is organized. So often companies implement their reporting based on their workflows and data organization when really what needs to happen is configuring their data and processes around how HubSpot works.
\n\n
While it may seem counterintuitive or you may be uncertain how to do this, a HubSpot Architect can take a look at your data and configure your reporting in a way that works best with HubSpot and helps display your data in an organized way to help you make the best decisions you need to make in order to scale.
\n\n
Why get an architect involved?
\n\n
HubSpot Architects have an intimate understanding of the intricacies and features available in HubSpot. They’ll ask your some preliminary questions regarding your HubSpot licenses, dig deep into understanding how your data flow works and bridge the gap by creating custom reports that give your marketing team, sales team and leadership the insight they need to make the decisions that matter.
\n\n
Related: Optimize your HubSpot reporting with a HubSpot Data Architecture Audit
\n\n
Over the last decade+ of working inside HubSpot, we’ve seen it evolve. We’ve noticed how agencies sell the platform and which customers stick with it and which customers fall off. We’ve looked at more portals that we should have, and gotten involved in messy, messy projects in an attempt to clean them up. In that time, we’ve learned that on a fundamental level there are things that need to be done from the outset to avoid issues that will end up costing your organization a lot of money.
\n\n
From internal buy-in to doing the right analysis beforehand with your tech stack, to completing onboarding and budgeting appropriately for integrations and long term goals - there are so many things you can do to make sure your relationship with HubSpot is a long and happy one.
\n\n
Avoid buyer's remorse and a premature breakup by investing in the resources and proactive strategy you need to ensure your success with the HubSpot Platform.
\n
\n
\n
\n\n
Taking on client onboardings wasn’t originally in our business model, but after spending far too much time working the technical aspects of portals that were implemented terribly and fixing train wreck HubSpot CMS migrations, we really (REALLY) needed to get into this game. While we really wanted to “stay in our lane” we just needed more control over the technical implementation and strategy surrounding our client’s initial adoption of the HubSpot software to better ensure their long term success.
\n
Enter Will Appenzeller, our resident onboarding and implementation specialist. If you believe in fate or universal destinies - it was in a passing conversation that Nick insisted to Jessica we must figure out a way to bring Will on, and this decision changed the game and really the trajectory of deckerdevs as a whole.
\n\n
Prior to bringing Will into our workflow, we were fielding a lot of break-and-fix situations where budget had been exhausted, strategy was lacking and the situation was largely reactive. While we love to make people happy - we love even more working with clients that can trust us to be their go to resource for their technology needs. We prefer and find ourselves more successful in the long term when we can proactively plan in a way that situates a client for scalability and success, not situations where the budget has been exhausted and we’re the final destination before they give up. As we’ve completed more and more HubSpot onboarding and migrations for new HubSpot customers, we’ve observed quite a few scenarios already where a client gets in the way of their own success. We’re here to share that information with anyone that might be looking for a more strategic, comprehensive approach to HubSpot to help them avoid some of the pitfalls we’ve witnessed along the way.
\n\n
So, here they are - 5 ways you’re sabotaging your success with HubSpot, from the perspective of a technical HubSpot Partner:
\n\n
You bailed on HubSpot Onboarding
\n\n
I mean, we’re not gonna tell on you, but there’s a reason that HubSpot requires onboarding either through them or a registered partner agency. Clients bail on onboarding for any number of reasons - turnover in marketing, lack of budget, change in leadership or lack of commitment to the value and features of the platform. Ultimately, visionary leadership that is committed to making HubSpot part of their growth strategy understands the importance of formal onboarding and comprehensive training in HubSpot.
\n\n
HubSpot isn’t just a marketing automation software anymore. It’s not just a CRM and sales tool with a setup of marketing features slapped in there. It needs to be integrated deeply within your workflows and processes and you can’t do that without comprehensive training. Training on how objects work, building really valuable custom reports and storing your data in the best possible way is something that’s going to come with the knowledge that you gain in the onboarding process.
\n\n
We recently had a client that bailed on onboarding and to be honest, we saw the writing on the wall with this one. It was only a matter of time before they dropped off in their onboarding calls and we believe if they don’t recommit to HubSpot and really get the team trained and implemented on this tool, they’ll fall off the HubSpot Platform altogether.
\n\n
HubSpot doesn’t require onboarding for no reason. If you’re trying to really get the most from this platform, rev up your marketing machine, amp up your customer service and more adequately predict your pipeline, you need to go through at least a basic onboarding with HubSpot or a HubSpot Partner. An implementation would be even better (especially if you have high level license tiers or multiple Hubs to implement or think you might need an integration at some point).
\n\n
Related: HubSpot Setup vs Implementation - what's the difference?
\n\n
You aren't taking advantage of native integrations... or planning for custom ones.
\n\n
If you’re a business of any size, odds are good that you have a number of applications and industry-specific software that you use on an everyday basis. Whether that’s a shipping/ logistics software, a CRM, a database, an ERP, a patient-management software or any other application - you need to take that into consideration when Adopting HubSpot as a platform.
\n\n
HubSpot isn’t just one more application that you’re adding to your tech stack. It’s the missing piece that will help you finally bridge together all the activities and information you get with your applications - as long as you treat it as such and invest in it. HubSpot can either be an entire pain in the ass for your staff and management, or it can be the platform that completely revolutionizes your business.
\n\n
So often, leaders and managers bring on HubSpot and don’t fully integrate it into the workflows of their departments and employees. This can cause double-duty data entry, frustration among your staff and lack of adoption across the board inside your organization. The cost of mishandling an implementation or not fully integrating HubSpot in your business isn’t just the money you invested in the platform, but you can also lose employees as a result of a mishandled implementation
\n\n
We’ve discussed HubSpot’s app marketplace that has hundreds of apps with native integrations to help you move data to and from HubSpot. What we haven’t spent as much time discussing is what happens when you lack the foresight to proactively integrate your applications with HubSpot. While not every business has the budget to build a custom integration, when you join forces with the right technical partner, they can help you plan for the future so that you can configure your data properly and understand how you’ll scale into HubSpot as you build our technology budget and do a comprehensive analysis of your tech stack.
\n\n
Related: The Tech Stack Diet - cutting back while reducing collateral damage
\nMaking the time to proactively plan for custom and native integrations with HubSpot allows you to refine your data reporting, make your employees more efficient and make better decisions as you scale your business. Not planning proactively for that and moving forward with HubSpot anyway is shooting yourself in the foot.
\n\n
You bought before you did a tech stack audit or had internal buy in
\n\n
Sometimes the pressure in sales can be intense. We are adamant about doing enough exploration with our prospects considering HubSpot and giving them the time they need to better understand their technology and the pieces that fit into the puzzle before they go making a final decision on HubSpot.
\n\n
It is not a small decision to bring HubSpot into your organization if you want to be successful in the long term.
\n\n
Read that again. Don’t let your marketing coordinator or CMO make this decision alone. There has to be company wide buy-in to the HubSpot Platform from your entire executive team, your marketing department, your sales staff and managerial staff at a minimum - but buy-in from service and accounting can be helpful too. Ideally, you have had internal meetings with all managers, departments and staff prior to bringing on the software and have prepared them all for discussions for how best to integrate existing applications or work processes with HubSpot.
\n\n
Check out our tech stack audit worksheet to help you along in this process.
\n\n
We have seen too many situations where employees or executives not only didn’t take the time to audit their tech stack and how HubSpot will help organize it, but also didn’t get companywide buy-in before purchasing HubSpot. In these scenarios, the marketing director made the decision unilaterally, didn’t get buy-in from the executive team, and when the marketing person left, the executive team didn’t retain HubSpot or hire someone that was familiar with HubSpot as a platform. This lack of adoption cost the company not just tens of thousands in the investment for HubSpot and onboarding that wasn’t fully leveraged, but even more in lost productivity and potential for where the software and reporting capabilities could have taken them.
\n\n
Your reporting isn't configured properly
\n\n
From lacking insight into your sales pipeline to poorly configured marketing campaigns - you’ve got tons of holes in your data. You think you might know which products are selling the best, which marketing campaigns are the most successful, but you can’t be certain. If you would’ve gotten a custom implementation, you might be situated a little better, but for now - you’re not sure where to go from here.
\n\n
One of the biggest issues we see in portals that we audit are configuration issues with how the data is organized. So often companies implement their reporting based on their workflows and data organization when really what needs to happen is configuring their data and processes around how HubSpot works.
\n\n
While it may seem counterintuitive or you may be uncertain how to do this, a HubSpot Architect can take a look at your data and configure your reporting in a way that works best with HubSpot and helps display your data in an organized way to help you make the best decisions you need to make in order to scale.
\n\n
Why get an architect involved?
\n\n
HubSpot Architects have an intimate understanding of the intricacies and features available in HubSpot. They’ll ask your some preliminary questions regarding your HubSpot licenses, dig deep into understanding how your data flow works and bridge the gap by creating custom reports that give your marketing team, sales team and leadership the insight they need to make the decisions that matter.
\n\n
Related: Optimize your HubSpot reporting with a HubSpot Data Architecture Audit
\n\n
Over the last decade+ of working inside HubSpot, we’ve seen it evolve. We’ve noticed how agencies sell the platform and which customers stick with it and which customers fall off. We’ve looked at more portals that we should have, and gotten involved in messy, messy projects in an attempt to clean them up. In that time, we’ve learned that on a fundamental level there are things that need to be done from the outset to avoid issues that will end up costing your organization a lot of money.
\n\n
From internal buy-in to doing the right analysis beforehand with your tech stack, to completing onboarding and budgeting appropriately for integrations and long term goals - there are so many things you can do to make sure your relationship with HubSpot is a long and happy one.
\n\n
Avoid buyer's remorse and a premature breakup by investing in the resources and proactive strategy you need to ensure your success with the HubSpot Platform.
\n
\n
\n
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\n\n
Taking on client onboardings wasn’t originally in our business model, but after spending far too much time working the technical aspects of portals that were implemented terribly and fixing train wreck HubSpot CMS migrations, we really (REALLY) needed to get into this game. While we really wanted to “stay in our lane” we just needed more control over the technical implementation and strategy surrounding our client’s initial adoption of the HubSpot software to better ensure their long term success.
\n
Enter Will Appenzeller, our resident onboarding and implementation specialist. If you believe in fate or universal destinies - it was in a passing conversation that Nick insisted to Jessica we must figure out a way to bring Will on, and this decision changed the game and really the trajectory of deckerdevs as a whole.
\n\n
Prior to bringing Will into our workflow, we were fielding a lot of break-and-fix situations where budget had been exhausted, strategy was lacking and the situation was largely reactive. While we love to make people happy - we love even more working with clients that can trust us to be their go to resource for their technology needs. We prefer and find ourselves more successful in the long term when we can proactively plan in a way that situates a client for scalability and success, not situations where the budget has been exhausted and we’re the final destination before they give up. As we’ve completed more and more HubSpot onboarding and migrations for new HubSpot customers, we’ve observed quite a few scenarios already where a client gets in the way of their own success. We’re here to share that information with anyone that might be looking for a more strategic, comprehensive approach to HubSpot to help them avoid some of the pitfalls we’ve witnessed along the way.
\n\n
So, here they are - 5 ways you’re sabotaging your success with HubSpot, from the perspective of a technical HubSpot Partner:
\n\n
You bailed on HubSpot Onboarding
\n\n
I mean, we’re not gonna tell on you, but there’s a reason that HubSpot requires onboarding either through them or a registered partner agency. Clients bail on onboarding for any number of reasons - turnover in marketing, lack of budget, change in leadership or lack of commitment to the value and features of the platform. Ultimately, visionary leadership that is committed to making HubSpot part of their growth strategy understands the importance of formal onboarding and comprehensive training in HubSpot.
\n\n
HubSpot isn’t just a marketing automation software anymore. It’s not just a CRM and sales tool with a setup of marketing features slapped in there. It needs to be integrated deeply within your workflows and processes and you can’t do that without comprehensive training. Training on how objects work, building really valuable custom reports and storing your data in the best possible way is something that’s going to come with the knowledge that you gain in the onboarding process.
\n\n
We recently had a client that bailed on onboarding and to be honest, we saw the writing on the wall with this one. It was only a matter of time before they dropped off in their onboarding calls and we believe if they don’t recommit to HubSpot and really get the team trained and implemented on this tool, they’ll fall off the HubSpot Platform altogether.
\n\n
HubSpot doesn’t require onboarding for no reason. If you’re trying to really get the most from this platform, rev up your marketing machine, amp up your customer service and more adequately predict your pipeline, you need to go through at least a basic onboarding with HubSpot or a HubSpot Partner. An implementation would be even better (especially if you have high level license tiers or multiple Hubs to implement or think you might need an integration at some point).
\n\n
Related: HubSpot Setup vs Implementation - what's the difference?
\n\n
You aren't taking advantage of native integrations... or planning for custom ones.
\n\n
If you’re a business of any size, odds are good that you have a number of applications and industry-specific software that you use on an everyday basis. Whether that’s a shipping/ logistics software, a CRM, a database, an ERP, a patient-management software or any other application - you need to take that into consideration when Adopting HubSpot as a platform.
\n\n
HubSpot isn’t just one more application that you’re adding to your tech stack. It’s the missing piece that will help you finally bridge together all the activities and information you get with your applications - as long as you treat it as such and invest in it. HubSpot can either be an entire pain in the ass for your staff and management, or it can be the platform that completely revolutionizes your business.
\n\n
So often, leaders and managers bring on HubSpot and don’t fully integrate it into the workflows of their departments and employees. This can cause double-duty data entry, frustration among your staff and lack of adoption across the board inside your organization. The cost of mishandling an implementation or not fully integrating HubSpot in your business isn’t just the money you invested in the platform, but you can also lose employees as a result of a mishandled implementation
\n\n
We’ve discussed HubSpot’s app marketplace that has hundreds of apps with native integrations to help you move data to and from HubSpot. What we haven’t spent as much time discussing is what happens when you lack the foresight to proactively integrate your applications with HubSpot. While not every business has the budget to build a custom integration, when you join forces with the right technical partner, they can help you plan for the future so that you can configure your data properly and understand how you’ll scale into HubSpot as you build our technology budget and do a comprehensive analysis of your tech stack.
\n\n
Related: The Tech Stack Diet - cutting back while reducing collateral damage
\nMaking the time to proactively plan for custom and native integrations with HubSpot allows you to refine your data reporting, make your employees more efficient and make better decisions as you scale your business. Not planning proactively for that and moving forward with HubSpot anyway is shooting yourself in the foot.
\n\n
You bought before you did a tech stack audit or had internal buy in
\n\n
Sometimes the pressure in sales can be intense. We are adamant about doing enough exploration with our prospects considering HubSpot and giving them the time they need to better understand their technology and the pieces that fit into the puzzle before they go making a final decision on HubSpot.
\n\n
It is not a small decision to bring HubSpot into your organization if you want to be successful in the long term.
\n\n
Read that again. Don’t let your marketing coordinator or CMO make this decision alone. There has to be company wide buy-in to the HubSpot Platform from your entire executive team, your marketing department, your sales staff and managerial staff at a minimum - but buy-in from service and accounting can be helpful too. Ideally, you have had internal meetings with all managers, departments and staff prior to bringing on the software and have prepared them all for discussions for how best to integrate existing applications or work processes with HubSpot.
\n\n
Check out our tech stack audit worksheet to help you along in this process.
\n\n
We have seen too many situations where employees or executives not only didn’t take the time to audit their tech stack and how HubSpot will help organize it, but also didn’t get companywide buy-in before purchasing HubSpot. In these scenarios, the marketing director made the decision unilaterally, didn’t get buy-in from the executive team, and when the marketing person left, the executive team didn’t retain HubSpot or hire someone that was familiar with HubSpot as a platform. This lack of adoption cost the company not just tens of thousands in the investment for HubSpot and onboarding that wasn’t fully leveraged, but even more in lost productivity and potential for where the software and reporting capabilities could have taken them.
\n\n
Your reporting isn't configured properly
\n\n
From lacking insight into your sales pipeline to poorly configured marketing campaigns - you’ve got tons of holes in your data. You think you might know which products are selling the best, which marketing campaigns are the most successful, but you can’t be certain. If you would’ve gotten a custom implementation, you might be situated a little better, but for now - you’re not sure where to go from here.
\n\n
One of the biggest issues we see in portals that we audit are configuration issues with how the data is organized. So often companies implement their reporting based on their workflows and data organization when really what needs to happen is configuring their data and processes around how HubSpot works.
\n\n
While it may seem counterintuitive or you may be uncertain how to do this, a HubSpot Architect can take a look at your data and configure your reporting in a way that works best with HubSpot and helps display your data in an organized way to help you make the best decisions you need to make in order to scale.
\n\n
Why get an architect involved?
\n\n
HubSpot Architects have an intimate understanding of the intricacies and features available in HubSpot. They’ll ask your some preliminary questions regarding your HubSpot licenses, dig deep into understanding how your data flow works and bridge the gap by creating custom reports that give your marketing team, sales team and leadership the insight they need to make the decisions that matter.
\n\n
Related: Optimize your HubSpot reporting with a HubSpot Data Architecture Audit
\n\n
Over the last decade+ of working inside HubSpot, we’ve seen it evolve. We’ve noticed how agencies sell the platform and which customers stick with it and which customers fall off. We’ve looked at more portals that we should have, and gotten involved in messy, messy projects in an attempt to clean them up. In that time, we’ve learned that on a fundamental level there are things that need to be done from the outset to avoid issues that will end up costing your organization a lot of money.
\n\n
From internal buy-in to doing the right analysis beforehand with your tech stack, to completing onboarding and budgeting appropriately for integrations and long term goals - there are so many things you can do to make sure your relationship with HubSpot is a long and happy one.
\n\n
Avoid buyer's remorse and a premature breakup by investing in the resources and proactive strategy you need to ensure your success with the HubSpot Platform.
\n
\n
\n
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![\"jcpenny\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/jcpenny.jpg\")
“We are not a department store. We don’t inflate our prices before a ‘big sale’ just to discount them and make people feel like they’re getting a deal.” - Jessica Decker.
\n
One of the best things about deckerdevs is that we’re unapologetically who we are.
\nNicholas doesn’t like using capital letters.
\nWill breaks the hard news on HubSpot architecture that no one else will say.
\nErica knows how to set boundaries with clients and is a stickler for delivering on deadline.
\nAmber writes tell-it-like-it-is content that is sometimes controversial.
\nJordan creates hilarious graphics for us.
\nOur mascot is a Penguin that Nicholas fondly named hotdog (no caps).
\nJessica is a numbers stickler, balancing sustainable margins so we can price ourselves accordingly.
\n\n
Our value comes in our talent *and* how uniquely ourselves we all are. When people refer you to us, it’s because we do the hard things that no one else can or is willing to do. You pay a premium for that. Do you know why? Because we understand that there’s a learning curve and discovery period to the impossible goals that you set before us. It’s not that we don’t have the talent and drive to get things done, we just take on a lot of jobs that no one else will do or that we’re extremely effective at, because we’ve trained and studied and have the right amount of experience to make that happen.
\n\n
That doesn’t come cheap.
\n\n
If you want cheap, outsource it to a cheap developer, get a finalized product that seems to look okay (that is, if your developer doesn’t get in over their head and ghost you) that you later realize is coded poorly and handicaps you long term…
\n\n
If that’s how you want to go, we’ll see you in a few months.
\n\n
We see this time and time again, it’s not just something we say because we have big egos.
\nFor our CFO and for our development team and the business in general, there’s nothing worse than hearing that a client doesn’t want to pay what it will cost to get the job done right. So, we’re laying down the law, telling it like it is and creating boundaries surrounding what we won’t do when it comes to the prices we charge for the services that we execute.
\n\n
Department stores are dead for a reason. Here’s why we don’t discount like they do:
\n\n
We know exactly what it's going to take to make this happen.
\n\n
I’m going to ask you a few questions, and they’re may seem offensive, but I really genuinely want you to read them anyway:
\n\n
Do you do web development professionally?
\nHave you ever completed a custom resource center?
\nHave you ever worked on a brand new application integration where the client didn’t really know what data they needed imported over or didn’t consider that a 2-way data exchange was even possible?
\n\n
We charge what we charge because that’s what it takes to get the job done correctly the first time.
\nWe charge what we charge because a new integration will inevitably run into roadblocks or hurdles that we have to spend extra time on.
\nWe charge what we charge because we have acquired the talent to make the things that every other developer told you can’t be done actually possible.
\n\n
In the past, we’ve been the type of company that wants to help businesses reach their goals, and we’re still that company. But over time, we’ve been burned, we’ve gotten into situations where we tried to price the best case scenario and gone so grossly over scope that we told ourselves - we’re not going to do this again.
\nWe’ve spent enough time in the trenches to know what your project is going to cost us from a time perspective, and we charge accordingly. No discounts. No compromises. We’re not going to compromise on the work we’re doing, so don’t try to get us to compromise on how we’re being compensated for that work.
\n\n
We're the CarMax of HubSpot development.
\n
I mean, we’re not. But we kinda are.
\n
CarMax is the self proclaimed “disruptor of the automotive” industry: “As the original disruptor of the automotive industry, our “no-haggle” prices transformed car buying and selling from a stressful, dreaded event into the honest, straightforward experience all people deserve.”
\n\n
CarMax charges what they charge for their vehicles. They have a flat fee to close. They make their pricing transparent and there’s no ridiculous back and forth - the price is what it is. That’s how you should consider our transactions. Our pricing isn’t negotiable. We didn’t artificially inflate your proposal or quote just so that we could negotiate our way to the ideal price.
\n\n
Like CarMax, we provide an honest, straightforward experience that our clients deserve.
\nWe understand that some old school business people like to chase the deal… but there’s a gameshow for that and we’re here to do great work and get paid what we deserve to do it.
\n\n
That’s the model.
\nThere’s no catch.
\nThere aren’t any tactics.
\n\n
We’re just honest people doing really great work for a price that we have already predetermined to be the best value we can offer. So don’t haggle us. We don’t devalue the products and services that you sell to your clients and customers - don’t ask us to do that either.
\n\n
We price your job the way we do because we have what it takes to get it done, and we will stop at nothing to do that. So if the mantra “you get what you pay for” is even a little bit true - when it comes to applications and websites that are at the heart of your business, don’t compromise. Because you’ll get in value what you put out in capital.
\n\n
We want to want to work with you.
\n\n
There’s nothing worse than discounting a job only to watch your margin be annihilated when the scenario that you knew was coming actually showed up. All of a sudden, you’re 30 hours over scope and you discounted your quote to boot - so your desire to complete this work or any other work with this client is dwindling, fast.
\n\n
Of course you still do it. You make it work, you make it happen.
\n\n
But when you get done? You’re left with that bad taste in your mouth and all the inevitable regrets that follow as your intuition is poking you right in the gut, “See? I told you so.”
\n\n
It is not easy to be the stickler in business.
\nWe’ve always considered ourselves people pleasers.
\nBut we also have to establish the important boundaries that make what we do sustainable. Like any other business, we want to do great work for our clients on an ongoing basis with no regrets. We want to finish a job and ask you, “Okay! What are we doing next?”
\n\n
We want to be your trusted resource and guide you in all your technology decisions relative to your website, business applications and HubSpot. But we can’t build that relationship long term when you don’t value us for what we bring to the table and what we have to charge to make the relationship sustainable for us. We are fiercely loyal and devoted to our clients, but we will no longer compromise ourselves for those unwilling to value what we do.
\n\n
Read more about our values and ethos
\n\n
We had to put it out there, because we need people to understand that the concept of “you get what you pay for” spans every industry and business. You cannot expect a developer to invest in you if you don’t invest in them. If you need us to work with your budget, the best way to do that is to break your projects down into phases and build in a regular development budget that is sustainable for you so that you can adopt a continuous improvement model in your website and other technology consulting related to your organization.
\n\n
Your website, the HubSpot platform and the technology that work together to make your business move like a well-oiled machine from a revenue perspective require persistent maintenance. They require you to analyze their performance, make tweaks, update processes, establish better reporting and really hone in on the minute details of how your organization’s tools work together to produce results.
\n\n
By short-changing any aspect of your technology - from HubSpot implementation to website development and tech stack, you’re only handicapping your team’s ability to succeed. Invest in a partner that can serve you in the long term by establishing a consistent budget for ROI that you can easily measure.
\n\n
We want to work with you.
\nWe want to help you with your technology in the long term.
\nWe want to make your goals into realities.
\nBut we will not discount.
\n\n
You needed to know that.
\nWe are not a department store.
\nWe are the people with the tools that can get you to where you need to go.
\nInvest in us like you understand how important it is to get there.
\n
“We are not a department store. We don’t inflate our prices before a ‘big sale’ just to discount them and make people feel like they’re getting a deal.” - Jessica Decker.
“We are not a department store. We don’t inflate our prices before a ‘big sale’ just to discount them and make people feel like they’re getting a deal.” - Jessica Decker.
\n
One of the best things about deckerdevs is that we’re unapologetically who we are.
\nNicholas doesn’t like using capital letters.
\nWill breaks the hard news on HubSpot architecture that no one else will say.
\nErica knows how to set boundaries with clients and is a stickler for delivering on deadline.
\nAmber writes tell-it-like-it-is content that is sometimes controversial.
\nJordan creates hilarious graphics for us.
\nOur mascot is a Penguin that Nicholas fondly named hotdog (no caps).
\nJessica is a numbers stickler, balancing sustainable margins so we can price ourselves accordingly.
\n\n
Our value comes in our talent *and* how uniquely ourselves we all are. When people refer you to us, it’s because we do the hard things that no one else can or is willing to do. You pay a premium for that. Do you know why? Because we understand that there’s a learning curve and discovery period to the impossible goals that you set before us. It’s not that we don’t have the talent and drive to get things done, we just take on a lot of jobs that no one else will do or that we’re extremely effective at, because we’ve trained and studied and have the right amount of experience to make that happen.
\n\n
That doesn’t come cheap.
\n\n
If you want cheap, outsource it to a cheap developer, get a finalized product that seems to look okay (that is, if your developer doesn’t get in over their head and ghost you) that you later realize is coded poorly and handicaps you long term…
\n\n
If that’s how you want to go, we’ll see you in a few months.
\n\n
We see this time and time again, it’s not just something we say because we have big egos.
\nFor our CFO and for our development team and the business in general, there’s nothing worse than hearing that a client doesn’t want to pay what it will cost to get the job done right. So, we’re laying down the law, telling it like it is and creating boundaries surrounding what we won’t do when it comes to the prices we charge for the services that we execute.
\n\n
Department stores are dead for a reason. Here’s why we don’t discount like they do:
\n\n
We know exactly what it's going to take to make this happen.
\n\n
I’m going to ask you a few questions, and they’re may seem offensive, but I really genuinely want you to read them anyway:
\n\n
Do you do web development professionally?
\nHave you ever completed a custom resource center?
\nHave you ever worked on a brand new application integration where the client didn’t really know what data they needed imported over or didn’t consider that a 2-way data exchange was even possible?
\n\n
We charge what we charge because that’s what it takes to get the job done correctly the first time.
\nWe charge what we charge because a new integration will inevitably run into roadblocks or hurdles that we have to spend extra time on.
\nWe charge what we charge because we have acquired the talent to make the things that every other developer told you can’t be done actually possible.
\n\n
In the past, we’ve been the type of company that wants to help businesses reach their goals, and we’re still that company. But over time, we’ve been burned, we’ve gotten into situations where we tried to price the best case scenario and gone so grossly over scope that we told ourselves - we’re not going to do this again.
\nWe’ve spent enough time in the trenches to know what your project is going to cost us from a time perspective, and we charge accordingly. No discounts. No compromises. We’re not going to compromise on the work we’re doing, so don’t try to get us to compromise on how we’re being compensated for that work.
\n\n
We're the CarMax of HubSpot development.
\n
I mean, we’re not. But we kinda are.
\n
CarMax is the self proclaimed “disruptor of the automotive” industry: “As the original disruptor of the automotive industry, our “no-haggle” prices transformed car buying and selling from a stressful, dreaded event into the honest, straightforward experience all people deserve.”
\n\n
CarMax charges what they charge for their vehicles. They have a flat fee to close. They make their pricing transparent and there’s no ridiculous back and forth - the price is what it is. That’s how you should consider our transactions. Our pricing isn’t negotiable. We didn’t artificially inflate your proposal or quote just so that we could negotiate our way to the ideal price.
\n\n
Like CarMax, we provide an honest, straightforward experience that our clients deserve.
\nWe understand that some old school business people like to chase the deal… but there’s a gameshow for that and we’re here to do great work and get paid what we deserve to do it.
\n\n
That’s the model.
\nThere’s no catch.
\nThere aren’t any tactics.
\n\n
We’re just honest people doing really great work for a price that we have already predetermined to be the best value we can offer. So don’t haggle us. We don’t devalue the products and services that you sell to your clients and customers - don’t ask us to do that either.
\n\n
We price your job the way we do because we have what it takes to get it done, and we will stop at nothing to do that. So if the mantra “you get what you pay for” is even a little bit true - when it comes to applications and websites that are at the heart of your business, don’t compromise. Because you’ll get in value what you put out in capital.
\n\n
We want to want to work with you.
\n\n
There’s nothing worse than discounting a job only to watch your margin be annihilated when the scenario that you knew was coming actually showed up. All of a sudden, you’re 30 hours over scope and you discounted your quote to boot - so your desire to complete this work or any other work with this client is dwindling, fast.
\n\n
Of course you still do it. You make it work, you make it happen.
\n\n
But when you get done? You’re left with that bad taste in your mouth and all the inevitable regrets that follow as your intuition is poking you right in the gut, “See? I told you so.”
\n\n
It is not easy to be the stickler in business.
\nWe’ve always considered ourselves people pleasers.
\nBut we also have to establish the important boundaries that make what we do sustainable. Like any other business, we want to do great work for our clients on an ongoing basis with no regrets. We want to finish a job and ask you, “Okay! What are we doing next?”
\n\n
We want to be your trusted resource and guide you in all your technology decisions relative to your website, business applications and HubSpot. But we can’t build that relationship long term when you don’t value us for what we bring to the table and what we have to charge to make the relationship sustainable for us. We are fiercely loyal and devoted to our clients, but we will no longer compromise ourselves for those unwilling to value what we do.
\n\n
Read more about our values and ethos
\n\n
We had to put it out there, because we need people to understand that the concept of “you get what you pay for” spans every industry and business. You cannot expect a developer to invest in you if you don’t invest in them. If you need us to work with your budget, the best way to do that is to break your projects down into phases and build in a regular development budget that is sustainable for you so that you can adopt a continuous improvement model in your website and other technology consulting related to your organization.
\n\n
Your website, the HubSpot platform and the technology that work together to make your business move like a well-oiled machine from a revenue perspective require persistent maintenance. They require you to analyze their performance, make tweaks, update processes, establish better reporting and really hone in on the minute details of how your organization’s tools work together to produce results.
\n\n
By short-changing any aspect of your technology - from HubSpot implementation to website development and tech stack, you’re only handicapping your team’s ability to succeed. Invest in a partner that can serve you in the long term by establishing a consistent budget for ROI that you can easily measure.
\n\n
We want to work with you.
\nWe want to help you with your technology in the long term.
\nWe want to make your goals into realities.
\nBut we will not discount.
\n\n
You needed to know that.
\nWe are not a department store.
\nWe are the people with the tools that can get you to where you need to go.
\nInvest in us like you understand how important it is to get there.
\n
“We are not a department store. We don’t inflate our prices before a ‘big sale’ just to discount them and make people feel like they’re getting a deal.” - Jessica Decker.
“We are not a department store. We don’t inflate our prices before a ‘big sale’ just to discount them and make people feel like they’re getting a deal.” - Jessica Decker.
\n
One of the best things about deckerdevs is that we’re unapologetically who we are.
\nNicholas doesn’t like using capital letters.
\nWill breaks the hard news on HubSpot architecture that no one else will say.
\nErica knows how to set boundaries with clients and is a stickler for delivering on deadline.
\nAmber writes tell-it-like-it-is content that is sometimes controversial.
\nJordan creates hilarious graphics for us.
\nOur mascot is a Penguin that Nicholas fondly named hotdog (no caps).
\nJessica is a numbers stickler, balancing sustainable margins so we can price ourselves accordingly.
\n\n
Our value comes in our talent *and* how uniquely ourselves we all are. When people refer you to us, it’s because we do the hard things that no one else can or is willing to do. You pay a premium for that. Do you know why? Because we understand that there’s a learning curve and discovery period to the impossible goals that you set before us. It’s not that we don’t have the talent and drive to get things done, we just take on a lot of jobs that no one else will do or that we’re extremely effective at, because we’ve trained and studied and have the right amount of experience to make that happen.
\n\n
That doesn’t come cheap.
\n\n
If you want cheap, outsource it to a cheap developer, get a finalized product that seems to look okay (that is, if your developer doesn’t get in over their head and ghost you) that you later realize is coded poorly and handicaps you long term…
\n\n
If that’s how you want to go, we’ll see you in a few months.
\n\n
We see this time and time again, it’s not just something we say because we have big egos.
\nFor our CFO and for our development team and the business in general, there’s nothing worse than hearing that a client doesn’t want to pay what it will cost to get the job done right. So, we’re laying down the law, telling it like it is and creating boundaries surrounding what we won’t do when it comes to the prices we charge for the services that we execute.
\n\n
Department stores are dead for a reason. Here’s why we don’t discount like they do:
\n\n
We know exactly what it's going to take to make this happen.
\n\n
I’m going to ask you a few questions, and they’re may seem offensive, but I really genuinely want you to read them anyway:
\n\n
Do you do web development professionally?
\nHave you ever completed a custom resource center?
\nHave you ever worked on a brand new application integration where the client didn’t really know what data they needed imported over or didn’t consider that a 2-way data exchange was even possible?
\n\n
We charge what we charge because that’s what it takes to get the job done correctly the first time.
\nWe charge what we charge because a new integration will inevitably run into roadblocks or hurdles that we have to spend extra time on.
\nWe charge what we charge because we have acquired the talent to make the things that every other developer told you can’t be done actually possible.
\n\n
In the past, we’ve been the type of company that wants to help businesses reach their goals, and we’re still that company. But over time, we’ve been burned, we’ve gotten into situations where we tried to price the best case scenario and gone so grossly over scope that we told ourselves - we’re not going to do this again.
\nWe’ve spent enough time in the trenches to know what your project is going to cost us from a time perspective, and we charge accordingly. No discounts. No compromises. We’re not going to compromise on the work we’re doing, so don’t try to get us to compromise on how we’re being compensated for that work.
\n\n
We're the CarMax of HubSpot development.
\n
I mean, we’re not. But we kinda are.
\n
CarMax is the self proclaimed “disruptor of the automotive” industry: “As the original disruptor of the automotive industry, our “no-haggle” prices transformed car buying and selling from a stressful, dreaded event into the honest, straightforward experience all people deserve.”
\n\n
CarMax charges what they charge for their vehicles. They have a flat fee to close. They make their pricing transparent and there’s no ridiculous back and forth - the price is what it is. That’s how you should consider our transactions. Our pricing isn’t negotiable. We didn’t artificially inflate your proposal or quote just so that we could negotiate our way to the ideal price.
\n\n
Like CarMax, we provide an honest, straightforward experience that our clients deserve.
\nWe understand that some old school business people like to chase the deal… but there’s a gameshow for that and we’re here to do great work and get paid what we deserve to do it.
\n\n
That’s the model.
\nThere’s no catch.
\nThere aren’t any tactics.
\n\n
We’re just honest people doing really great work for a price that we have already predetermined to be the best value we can offer. So don’t haggle us. We don’t devalue the products and services that you sell to your clients and customers - don’t ask us to do that either.
\n\n
We price your job the way we do because we have what it takes to get it done, and we will stop at nothing to do that. So if the mantra “you get what you pay for” is even a little bit true - when it comes to applications and websites that are at the heart of your business, don’t compromise. Because you’ll get in value what you put out in capital.
\n\n
We want to want to work with you.
\n\n
There’s nothing worse than discounting a job only to watch your margin be annihilated when the scenario that you knew was coming actually showed up. All of a sudden, you’re 30 hours over scope and you discounted your quote to boot - so your desire to complete this work or any other work with this client is dwindling, fast.
\n\n
Of course you still do it. You make it work, you make it happen.
\n\n
But when you get done? You’re left with that bad taste in your mouth and all the inevitable regrets that follow as your intuition is poking you right in the gut, “See? I told you so.”
\n\n
It is not easy to be the stickler in business.
\nWe’ve always considered ourselves people pleasers.
\nBut we also have to establish the important boundaries that make what we do sustainable. Like any other business, we want to do great work for our clients on an ongoing basis with no regrets. We want to finish a job and ask you, “Okay! What are we doing next?”
\n\n
We want to be your trusted resource and guide you in all your technology decisions relative to your website, business applications and HubSpot. But we can’t build that relationship long term when you don’t value us for what we bring to the table and what we have to charge to make the relationship sustainable for us. We are fiercely loyal and devoted to our clients, but we will no longer compromise ourselves for those unwilling to value what we do.
\n\n
Read more about our values and ethos
\n\n
We had to put it out there, because we need people to understand that the concept of “you get what you pay for” spans every industry and business. You cannot expect a developer to invest in you if you don’t invest in them. If you need us to work with your budget, the best way to do that is to break your projects down into phases and build in a regular development budget that is sustainable for you so that you can adopt a continuous improvement model in your website and other technology consulting related to your organization.
\n\n
Your website, the HubSpot platform and the technology that work together to make your business move like a well-oiled machine from a revenue perspective require persistent maintenance. They require you to analyze their performance, make tweaks, update processes, establish better reporting and really hone in on the minute details of how your organization’s tools work together to produce results.
\n\n
By short-changing any aspect of your technology - from HubSpot implementation to website development and tech stack, you’re only handicapping your team’s ability to succeed. Invest in a partner that can serve you in the long term by establishing a consistent budget for ROI that you can easily measure.
\n\n
We want to work with you.
\nWe want to help you with your technology in the long term.
\nWe want to make your goals into realities.
\nBut we will not discount.
\n\n
You needed to know that.
\nWe are not a department store.
\nWe are the people with the tools that can get you to where you need to go.
\nInvest in us like you understand how important it is to get there.
\n
“We are not a department store. We don’t inflate our prices before a ‘big sale’ just to discount them and make people feel like they’re getting a deal.” - Jessica Decker.
\n
One of the best things about deckerdevs is that we’re unapologetically who we are.
\nNicholas doesn’t like using capital letters.
\nWill breaks the hard news on HubSpot architecture that no one else will say.
\nErica knows how to set boundaries with clients and is a stickler for delivering on deadline.
\nAmber writes tell-it-like-it-is content that is sometimes controversial.
\nJordan creates hilarious graphics for us.
\nOur mascot is a Penguin that Nicholas fondly named hotdog (no caps).
\nJessica is a numbers stickler, balancing sustainable margins so we can price ourselves accordingly.
\n\n
Our value comes in our talent *and* how uniquely ourselves we all are. When people refer you to us, it’s because we do the hard things that no one else can or is willing to do. You pay a premium for that. Do you know why? Because we understand that there’s a learning curve and discovery period to the impossible goals that you set before us. It’s not that we don’t have the talent and drive to get things done, we just take on a lot of jobs that no one else will do or that we’re extremely effective at, because we’ve trained and studied and have the right amount of experience to make that happen.
\n\n
That doesn’t come cheap.
\n\n
If you want cheap, outsource it to a cheap developer, get a finalized product that seems to look okay (that is, if your developer doesn’t get in over their head and ghost you) that you later realize is coded poorly and handicaps you long term…
\n\n
If that’s how you want to go, we’ll see you in a few months.
\n\n
We see this time and time again, it’s not just something we say because we have big egos.
\nFor our CFO and for our development team and the business in general, there’s nothing worse than hearing that a client doesn’t want to pay what it will cost to get the job done right. So, we’re laying down the law, telling it like it is and creating boundaries surrounding what we won’t do when it comes to the prices we charge for the services that we execute.
\n\n
Department stores are dead for a reason. Here’s why we don’t discount like they do:
\n\n
We know exactly what it's going to take to make this happen.
\n\n
I’m going to ask you a few questions, and they’re may seem offensive, but I really genuinely want you to read them anyway:
\n\n
Do you do web development professionally?
\nHave you ever completed a custom resource center?
\nHave you ever worked on a brand new application integration where the client didn’t really know what data they needed imported over or didn’t consider that a 2-way data exchange was even possible?
\n\n
We charge what we charge because that’s what it takes to get the job done correctly the first time.
\nWe charge what we charge because a new integration will inevitably run into roadblocks or hurdles that we have to spend extra time on.
\nWe charge what we charge because we have acquired the talent to make the things that every other developer told you can’t be done actually possible.
\n\n
In the past, we’ve been the type of company that wants to help businesses reach their goals, and we’re still that company. But over time, we’ve been burned, we’ve gotten into situations where we tried to price the best case scenario and gone so grossly over scope that we told ourselves - we’re not going to do this again.
\nWe’ve spent enough time in the trenches to know what your project is going to cost us from a time perspective, and we charge accordingly. No discounts. No compromises. We’re not going to compromise on the work we’re doing, so don’t try to get us to compromise on how we’re being compensated for that work.
\n\n
We're the CarMax of HubSpot development.
\n
I mean, we’re not. But we kinda are.
\n
CarMax is the self proclaimed “disruptor of the automotive” industry: “As the original disruptor of the automotive industry, our “no-haggle” prices transformed car buying and selling from a stressful, dreaded event into the honest, straightforward experience all people deserve.”
\n\n
CarMax charges what they charge for their vehicles. They have a flat fee to close. They make their pricing transparent and there’s no ridiculous back and forth - the price is what it is. That’s how you should consider our transactions. Our pricing isn’t negotiable. We didn’t artificially inflate your proposal or quote just so that we could negotiate our way to the ideal price.
\n\n
Like CarMax, we provide an honest, straightforward experience that our clients deserve.
\nWe understand that some old school business people like to chase the deal… but there’s a gameshow for that and we’re here to do great work and get paid what we deserve to do it.
\n\n
That’s the model.
\nThere’s no catch.
\nThere aren’t any tactics.
\n\n
We’re just honest people doing really great work for a price that we have already predetermined to be the best value we can offer. So don’t haggle us. We don’t devalue the products and services that you sell to your clients and customers - don’t ask us to do that either.
\n\n
We price your job the way we do because we have what it takes to get it done, and we will stop at nothing to do that. So if the mantra “you get what you pay for” is even a little bit true - when it comes to applications and websites that are at the heart of your business, don’t compromise. Because you’ll get in value what you put out in capital.
\n\n
We want to want to work with you.
\n\n
There’s nothing worse than discounting a job only to watch your margin be annihilated when the scenario that you knew was coming actually showed up. All of a sudden, you’re 30 hours over scope and you discounted your quote to boot - so your desire to complete this work or any other work with this client is dwindling, fast.
\n\n
Of course you still do it. You make it work, you make it happen.
\n\n
But when you get done? You’re left with that bad taste in your mouth and all the inevitable regrets that follow as your intuition is poking you right in the gut, “See? I told you so.”
\n\n
It is not easy to be the stickler in business.
\nWe’ve always considered ourselves people pleasers.
\nBut we also have to establish the important boundaries that make what we do sustainable. Like any other business, we want to do great work for our clients on an ongoing basis with no regrets. We want to finish a job and ask you, “Okay! What are we doing next?”
\n\n
We want to be your trusted resource and guide you in all your technology decisions relative to your website, business applications and HubSpot. But we can’t build that relationship long term when you don’t value us for what we bring to the table and what we have to charge to make the relationship sustainable for us. We are fiercely loyal and devoted to our clients, but we will no longer compromise ourselves for those unwilling to value what we do.
\n\n
Read more about our values and ethos
\n\n
We had to put it out there, because we need people to understand that the concept of “you get what you pay for” spans every industry and business. You cannot expect a developer to invest in you if you don’t invest in them. If you need us to work with your budget, the best way to do that is to break your projects down into phases and build in a regular development budget that is sustainable for you so that you can adopt a continuous improvement model in your website and other technology consulting related to your organization.
\n\n
Your website, the HubSpot platform and the technology that work together to make your business move like a well-oiled machine from a revenue perspective require persistent maintenance. They require you to analyze their performance, make tweaks, update processes, establish better reporting and really hone in on the minute details of how your organization’s tools work together to produce results.
\n\n
By short-changing any aspect of your technology - from HubSpot implementation to website development and tech stack, you’re only handicapping your team’s ability to succeed. Invest in a partner that can serve you in the long term by establishing a consistent budget for ROI that you can easily measure.
\n\n
We want to work with you.
\nWe want to help you with your technology in the long term.
\nWe want to make your goals into realities.
\nBut we will not discount.
\n\n
You needed to know that.
\nWe are not a department store.
\nWe are the people with the tools that can get you to where you need to go.
\nInvest in us like you understand how important it is to get there.
\n
“We are not a department store. We don’t inflate our prices before a ‘big sale’ just to discount them and make people feel like they’re getting a deal.” - Jessica Decker.
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“We are not a department store. We don’t inflate our prices before a ‘big sale’ just to discount them and make people feel like they’re getting a deal.” - Jessica Decker.
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\n
One of the best things about deckerdevs is that we’re unapologetically who we are.
\nNicholas doesn’t like using capital letters.
\nWill breaks the hard news on HubSpot architecture that no one else will say.
\nErica knows how to set boundaries with clients and is a stickler for delivering on deadline.
\nAmber writes tell-it-like-it-is content that is sometimes controversial.
\nJordan creates hilarious graphics for us.
\nOur mascot is a Penguin that Nicholas fondly named hotdog (no caps).
\nJessica is a numbers stickler, balancing sustainable margins so we can price ourselves accordingly.
\n\n
Our value comes in our talent *and* how uniquely ourselves we all are. When people refer you to us, it’s because we do the hard things that no one else can or is willing to do. You pay a premium for that. Do you know why? Because we understand that there’s a learning curve and discovery period to the impossible goals that you set before us. It’s not that we don’t have the talent and drive to get things done, we just take on a lot of jobs that no one else will do or that we’re extremely effective at, because we’ve trained and studied and have the right amount of experience to make that happen.
\n\n
That doesn’t come cheap.
\n\n
If you want cheap, outsource it to a cheap developer, get a finalized product that seems to look okay (that is, if your developer doesn’t get in over their head and ghost you) that you later realize is coded poorly and handicaps you long term…
\n\n
If that’s how you want to go, we’ll see you in a few months.
\n\n
We see this time and time again, it’s not just something we say because we have big egos.
\nFor our CFO and for our development team and the business in general, there’s nothing worse than hearing that a client doesn’t want to pay what it will cost to get the job done right. So, we’re laying down the law, telling it like it is and creating boundaries surrounding what we won’t do when it comes to the prices we charge for the services that we execute.
\n\n
Department stores are dead for a reason. Here’s why we don’t discount like they do:
\n\n
We know exactly what it's going to take to make this happen.
\n\n
I’m going to ask you a few questions, and they’re may seem offensive, but I really genuinely want you to read them anyway:
\n\n
Do you do web development professionally?
\nHave you ever completed a custom resource center?
\nHave you ever worked on a brand new application integration where the client didn’t really know what data they needed imported over or didn’t consider that a 2-way data exchange was even possible?
\n\n
We charge what we charge because that’s what it takes to get the job done correctly the first time.
\nWe charge what we charge because a new integration will inevitably run into roadblocks or hurdles that we have to spend extra time on.
\nWe charge what we charge because we have acquired the talent to make the things that every other developer told you can’t be done actually possible.
\n\n
In the past, we’ve been the type of company that wants to help businesses reach their goals, and we’re still that company. But over time, we’ve been burned, we’ve gotten into situations where we tried to price the best case scenario and gone so grossly over scope that we told ourselves - we’re not going to do this again.
\nWe’ve spent enough time in the trenches to know what your project is going to cost us from a time perspective, and we charge accordingly. No discounts. No compromises. We’re not going to compromise on the work we’re doing, so don’t try to get us to compromise on how we’re being compensated for that work.
\n\n
We're the CarMax of HubSpot development.
\n
I mean, we’re not. But we kinda are.
\n
CarMax is the self proclaimed “disruptor of the automotive” industry: “As the original disruptor of the automotive industry, our “no-haggle” prices transformed car buying and selling from a stressful, dreaded event into the honest, straightforward experience all people deserve.”
\n\n
CarMax charges what they charge for their vehicles. They have a flat fee to close. They make their pricing transparent and there’s no ridiculous back and forth - the price is what it is. That’s how you should consider our transactions. Our pricing isn’t negotiable. We didn’t artificially inflate your proposal or quote just so that we could negotiate our way to the ideal price.
\n\n
Like CarMax, we provide an honest, straightforward experience that our clients deserve.
\nWe understand that some old school business people like to chase the deal… but there’s a gameshow for that and we’re here to do great work and get paid what we deserve to do it.
\n\n
That’s the model.
\nThere’s no catch.
\nThere aren’t any tactics.
\n\n
We’re just honest people doing really great work for a price that we have already predetermined to be the best value we can offer. So don’t haggle us. We don’t devalue the products and services that you sell to your clients and customers - don’t ask us to do that either.
\n\n
We price your job the way we do because we have what it takes to get it done, and we will stop at nothing to do that. So if the mantra “you get what you pay for” is even a little bit true - when it comes to applications and websites that are at the heart of your business, don’t compromise. Because you’ll get in value what you put out in capital.
\n\n
We want to want to work with you.
\n\n
There’s nothing worse than discounting a job only to watch your margin be annihilated when the scenario that you knew was coming actually showed up. All of a sudden, you’re 30 hours over scope and you discounted your quote to boot - so your desire to complete this work or any other work with this client is dwindling, fast.
\n\n
Of course you still do it. You make it work, you make it happen.
\n\n
But when you get done? You’re left with that bad taste in your mouth and all the inevitable regrets that follow as your intuition is poking you right in the gut, “See? I told you so.”
\n\n
It is not easy to be the stickler in business.
\nWe’ve always considered ourselves people pleasers.
\nBut we also have to establish the important boundaries that make what we do sustainable. Like any other business, we want to do great work for our clients on an ongoing basis with no regrets. We want to finish a job and ask you, “Okay! What are we doing next?”
\n\n
We want to be your trusted resource and guide you in all your technology decisions relative to your website, business applications and HubSpot. But we can’t build that relationship long term when you don’t value us for what we bring to the table and what we have to charge to make the relationship sustainable for us. We are fiercely loyal and devoted to our clients, but we will no longer compromise ourselves for those unwilling to value what we do.
\n\n
Read more about our values and ethos
\n\n
We had to put it out there, because we need people to understand that the concept of “you get what you pay for” spans every industry and business. You cannot expect a developer to invest in you if you don’t invest in them. If you need us to work with your budget, the best way to do that is to break your projects down into phases and build in a regular development budget that is sustainable for you so that you can adopt a continuous improvement model in your website and other technology consulting related to your organization.
\n\n
Your website, the HubSpot platform and the technology that work together to make your business move like a well-oiled machine from a revenue perspective require persistent maintenance. They require you to analyze their performance, make tweaks, update processes, establish better reporting and really hone in on the minute details of how your organization’s tools work together to produce results.
\n\n
By short-changing any aspect of your technology - from HubSpot implementation to website development and tech stack, you’re only handicapping your team’s ability to succeed. Invest in a partner that can serve you in the long term by establishing a consistent budget for ROI that you can easily measure.
\n\n
We want to work with you.
\nWe want to help you with your technology in the long term.
\nWe want to make your goals into realities.
\nBut we will not discount.
\n\n
You needed to know that.
\nWe are not a department store.
\nWe are the people with the tools that can get you to where you need to go.
\nInvest in us like you understand how important it is to get there.
\n
“We are not a department store. We don’t inflate our prices before a ‘big sale’ just to discount them and make people feel like they’re getting a deal.” - Jessica Decker.
Over time, the HubSpot platform has evolved with the launch of new Hubs and more in-depth reporting and analytics capabilities. As a result, HubSpot partners have engaged technical resources to become more involved in making HubSpot a truly viable platform in the mid-market and enterprise space.
\n\n
The increasing complexities of the HubSpot platform, integration possibilities, custom reporting and analytics tools require a specialist that can really unpack data architecture and set an organization up for success. In a world of fancy presentations and big, elite agencies - few individuals have what it takes to dig into your data architecture, understand your tech stack and give you the ROI you’re looking for when it comes to each department inside your organization. From optimizing marketing spend to really organizing your sales pipeline to streamlining the handoff between sales and service - your HubSpot partner may not have what it takes to get you to where you want to go.
\n\n
![\"e8df23cc-9bfe-4776-ae54-22d67d47f15a-6442-000008859e923c5f\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/e8df23cc-9bfe-4776-ae54-22d67d47f15a-6442-000008859e923c5f.png\")
According to a study from Digital Commerce 360, Marketers waste 21% of their marketing budgets because of bad data. With a tool as powerful as HubSpot, custom reports that leverage a properly planned data structure can eliminate a huge portion of waste marketing spend. But that’s only if your partner really knows HubSpot. I mean *REALLY* knows HubSpot.
\n
Big, elite agencies inside the HubSpot culture definitely know HubSpot, but the problem you’ll run into most often is that the people that know the most aren’t always the people working on organizing your data architecture and portal, they’re the ones selling or sitting back and collecting your retainers while shipping off your account to junior team members. It’s a model that works for marketing, but not for specialized analytics reporting for a scaling mid-sized or enterprise business.
\n\n
If you’re struggling to find an agency or technical, specialized partner that truly understands you and has what it takes to help your business scale into HubSpot and boost revenue and efficiency, you’re not alone.
\n\n
Here are some signs that your HubSpot Partner isn’t equipped to help you optimize RevOps:
\nYour meetings are more pomp and circumstance than data and business discussion
\n\n
You already know that more data, an optimized tech stack and integrated systems and software are the path you need to take to really optimize the revenue inside your organization - but if you have to sit through one more junior level ethos presentation, you’re ready to throw in the towel.
\n\n
There’s a time and place for getting to know who your agency is for sure, but modern, savvy revenue-focused executives need more than that. If you’re trying to move beyond the small talk to vet your agency and continue to hit roadblocks in trying to do so - this might be a red flag that your account executive, salesperson or consultant or the agency as a whole doesn’t truly understand your business goals.
\n\n
Your initial consultation should go beyond surface level. Ditch the small talk and start talking about which platforms and applications you’re using, the number of apps inside your company, your woes with sales and marketing handoff, and the like. We’re not here to sell you the fluff that comes with understanding Inbound Marketing. Your organization not only knows and understands all the concepts of a great marketing plan (that’s why you’re considering HubSpot to begin with), but you probably already have an entire team on staff to help make it happen. What we’re here for is to optimize what you’re already doing. To set up really comprehensive reporting, to better understand your pipeline and to help you deliver even better customer service by integrating data to keep marketing, sales and service - and your executive team all on the same page.
\n\n
Marketing and marketing analytics industries at large haven’t been around forever and just because your agency is filled with young talent doesn’t always mean they don’t know what’s going on. However, if you find yourself sitting in meetings with junior level employees banging your head against the wall because they aren’t taking the time to truly understand your needs from a data analytics perspective, they might not be the right agency for you.
\n\n
Their integration capabilities are outsourced or non-existent
\n\n
The rise of the technical partner is something that we’ve discussed ongoing for some time relative to the success of any business inside HubSpot, and it’s worth discussing over (and over) again. If you can’t integrate your biggest line of business applications with HubSpot, you will not get the kind of adoption and analytics for your organization that you need.
\n\n
In short? If you’re not willing to invest in an integration, don’t buy HubSpot.
\n\n
Maybe that sounds harsh, but for mid-sized or enterprise organizations with the budget to really integrate HubSpot into their business processes, it’s not an option. Maybe you initially signed up for HubSpot because of the cool marketing automation abilities, but if you’re a revenue-driven, growth-oriented organization? You have no choice but to take a deep dive into some of the Pro and Enterprise level features, pay for custom integrations and bridge the gap between the applications you use and the platform that will empower your departments and executive team to make the best possible revenue-led business decisions.
\n\n
A HubSpot Partner that doesn’t offer integrations in house or doesn’t offer them at all isn’t a good fit for a large-scale organization that’s trying to really build their business around the reporting and analytics that HubSpot offers. Why? Because your growth should be a central focus for them, and while you can grow without business application integrations - you can scale much more easily when you take the time to pass data back and forth between your applications. It just makes sense. It saves time, it gives you more accurate reporting and empowers analytics and reports for better business insight and decision-making.
\n\n
If you’re a mid-sized or enterprise organization, you’re going to need integrations at some point. By working with an integrations partner at the outset that focuses on this - or a marketing partner with a good amount of experience in dealing with a specialized partner that can handle your integration, you’re in a much better position than having to reactively seek out a new partner after you’ve already configured your HubSpot platform and reporting without that integration and data.
\n\n
Related: HubSpot Architects + HubSpot Developers = Perfect Custom HubSpot Integrations
\nYour tech stack isn't immediately addressed
\n\n
When it comes to how your HubSpot is implemented, your tech stack plays an integral role in determining the configuration of your reporting, custom objects and more. Without knowing how your data is currently moving inside and through the different departments and applications in your organization, it’s difficult to configure reporting and how your data should be set up to adequately report.
\n\n
Before any implementation or onboarding, or even (in our opinions) before you consider HubSpot as a platform at all, you should really have an expert look closely at your tech stack, what applications you use to manage your data and processes and where opportunities may exist to consolidate or reduce redundancies.
\n\n
A skilled implementation specialist won’t just be a technical resource to take orders from you and execute them, but a full on consultant to unpack and pick apart your processes and applications and get a more comprehensive idea of your overall needs and goals and how HubSpot can service them. A discussion of your data, the applications that you use internally and your workflows and processes is critical prior to the adoption of the HubSpot Platform. You might want to download a tech stack audit worksheet or similar tool to help you prepare for your initial conversations surrounding HubSpot as a platform and any partner that you’re considering integrating into your HubSpot experience.
\n\n
If your partner mentions getting on boarded on HubSpot before discussing integrations or tech stack updates, that could be a potential red flag. They may just be a marketing partner - and while there’s nothing wrong with that necessarily, you’ll want to make sure to integrate the technical element into the equation before you make your decision. If you don’t? You could end up hiring the wrong Partner, with the wrong HubSpot tiers or not leveraging the Platform to its full potential - or maybe at all if your implementation is delayed or not integrated deeply enough into your department processes. We’ve seen this far too often and a mishandled Hubspot implementation could cost you big time in your business decisions, revenue and even cause you to lose employees.
\n\n
Related: Saving the most on HubSpot starts with a technical partner
\n\n
Odds are good that you’re investing a significant budget into HubSpot because you believe in the power it has to transform not just your marketing and analytics, but your organization as a whole. The enhancements that HubSpot has made over its lifetime to date have been huge for helping midsized and enterprise organizations be more empowered over data management to make better business decisions.
\n\n
By partnering with the right people from the outset, you can shorten the length of time it takes your organization to go live with the software, reduce overall technology spend, optimize your processes and pass-off between marketing, sales and service and really hone in on the pieces of data that will help you make empowered, focused decisions for scaling.
\n\n
If you’re currently working with or vetting HubSpot partners or HubSpot as a platform itself, you need someone that understands your business, has enough experience with integrations and technology to help demystify how things will work together and get you started on the right foot.
\n\n
Be sure to vet your HubSpot partner closely and let them do a little digging and understand their strategy more before you make any other decisions regarding your HubSpot subscription and who will set up and maintain your portal. An ongoing relationship with a skilled architect is critical to your success.
\n
Over time, the HubSpot platform has evolved with the launch of new Hubs and more in-depth reporting and analytics capabilities. As a result, HubSpot partners have engaged technical resources to become more involved in making HubSpot a truly viable platform in the mid-market and enterprise space.
\n","rss_body":"Over time, the HubSpot platform has evolved with the launch of new Hubs and more in-depth reporting and analytics capabilities. As a result, HubSpot partners have engaged technical resources to become more involved in making HubSpot a truly viable platform in the mid-market and enterprise space.
\n\n
The increasing complexities of the HubSpot platform, integration possibilities, custom reporting and analytics tools require a specialist that can really unpack data architecture and set an organization up for success. In a world of fancy presentations and big, elite agencies - few individuals have what it takes to dig into your data architecture, understand your tech stack and give you the ROI you’re looking for when it comes to each department inside your organization. From optimizing marketing spend to really organizing your sales pipeline to streamlining the handoff between sales and service - your HubSpot partner may not have what it takes to get you to where you want to go.
\n\n
According to a study from Digital Commerce 360, Marketers waste 21% of their marketing budgets because of bad data. With a tool as powerful as HubSpot, custom reports that leverage a properly planned data structure can eliminate a huge portion of waste marketing spend. But that’s only if your partner really knows HubSpot. I mean *REALLY* knows HubSpot.
\n
Big, elite agencies inside the HubSpot culture definitely know HubSpot, but the problem you’ll run into most often is that the people that know the most aren’t always the people working on organizing your data architecture and portal, they’re the ones selling or sitting back and collecting your retainers while shipping off your account to junior team members. It’s a model that works for marketing, but not for specialized analytics reporting for a scaling mid-sized or enterprise business.
\n\n
If you’re struggling to find an agency or technical, specialized partner that truly understands you and has what it takes to help your business scale into HubSpot and boost revenue and efficiency, you’re not alone.
\n\n
Here are some signs that your HubSpot Partner isn’t equipped to help you optimize RevOps:
\nYour meetings are more pomp and circumstance than data and business discussion
\n\n
You already know that more data, an optimized tech stack and integrated systems and software are the path you need to take to really optimize the revenue inside your organization - but if you have to sit through one more junior level ethos presentation, you’re ready to throw in the towel.
\n\n
There’s a time and place for getting to know who your agency is for sure, but modern, savvy revenue-focused executives need more than that. If you’re trying to move beyond the small talk to vet your agency and continue to hit roadblocks in trying to do so - this might be a red flag that your account executive, salesperson or consultant or the agency as a whole doesn’t truly understand your business goals.
\n\n
Your initial consultation should go beyond surface level. Ditch the small talk and start talking about which platforms and applications you’re using, the number of apps inside your company, your woes with sales and marketing handoff, and the like. We’re not here to sell you the fluff that comes with understanding Inbound Marketing. Your organization not only knows and understands all the concepts of a great marketing plan (that’s why you’re considering HubSpot to begin with), but you probably already have an entire team on staff to help make it happen. What we’re here for is to optimize what you’re already doing. To set up really comprehensive reporting, to better understand your pipeline and to help you deliver even better customer service by integrating data to keep marketing, sales and service - and your executive team all on the same page.
\n\n
Marketing and marketing analytics industries at large haven’t been around forever and just because your agency is filled with young talent doesn’t always mean they don’t know what’s going on. However, if you find yourself sitting in meetings with junior level employees banging your head against the wall because they aren’t taking the time to truly understand your needs from a data analytics perspective, they might not be the right agency for you.
\n\n
Their integration capabilities are outsourced or non-existent
\n\n
The rise of the technical partner is something that we’ve discussed ongoing for some time relative to the success of any business inside HubSpot, and it’s worth discussing over (and over) again. If you can’t integrate your biggest line of business applications with HubSpot, you will not get the kind of adoption and analytics for your organization that you need.
\n\n
In short? If you’re not willing to invest in an integration, don’t buy HubSpot.
\n\n
Maybe that sounds harsh, but for mid-sized or enterprise organizations with the budget to really integrate HubSpot into their business processes, it’s not an option. Maybe you initially signed up for HubSpot because of the cool marketing automation abilities, but if you’re a revenue-driven, growth-oriented organization? You have no choice but to take a deep dive into some of the Pro and Enterprise level features, pay for custom integrations and bridge the gap between the applications you use and the platform that will empower your departments and executive team to make the best possible revenue-led business decisions.
\n\n
A HubSpot Partner that doesn’t offer integrations in house or doesn’t offer them at all isn’t a good fit for a large-scale organization that’s trying to really build their business around the reporting and analytics that HubSpot offers. Why? Because your growth should be a central focus for them, and while you can grow without business application integrations - you can scale much more easily when you take the time to pass data back and forth between your applications. It just makes sense. It saves time, it gives you more accurate reporting and empowers analytics and reports for better business insight and decision-making.
\n\n
If you’re a mid-sized or enterprise organization, you’re going to need integrations at some point. By working with an integrations partner at the outset that focuses on this - or a marketing partner with a good amount of experience in dealing with a specialized partner that can handle your integration, you’re in a much better position than having to reactively seek out a new partner after you’ve already configured your HubSpot platform and reporting without that integration and data.
\n\n
Related: HubSpot Architects + HubSpot Developers = Perfect Custom HubSpot Integrations
\nYour tech stack isn't immediately addressed
\n\n
When it comes to how your HubSpot is implemented, your tech stack plays an integral role in determining the configuration of your reporting, custom objects and more. Without knowing how your data is currently moving inside and through the different departments and applications in your organization, it’s difficult to configure reporting and how your data should be set up to adequately report.
\n\n
Before any implementation or onboarding, or even (in our opinions) before you consider HubSpot as a platform at all, you should really have an expert look closely at your tech stack, what applications you use to manage your data and processes and where opportunities may exist to consolidate or reduce redundancies.
\n\n
A skilled implementation specialist won’t just be a technical resource to take orders from you and execute them, but a full on consultant to unpack and pick apart your processes and applications and get a more comprehensive idea of your overall needs and goals and how HubSpot can service them. A discussion of your data, the applications that you use internally and your workflows and processes is critical prior to the adoption of the HubSpot Platform. You might want to download a tech stack audit worksheet or similar tool to help you prepare for your initial conversations surrounding HubSpot as a platform and any partner that you’re considering integrating into your HubSpot experience.
\n\n
If your partner mentions getting on boarded on HubSpot before discussing integrations or tech stack updates, that could be a potential red flag. They may just be a marketing partner - and while there’s nothing wrong with that necessarily, you’ll want to make sure to integrate the technical element into the equation before you make your decision. If you don’t? You could end up hiring the wrong Partner, with the wrong HubSpot tiers or not leveraging the Platform to its full potential - or maybe at all if your implementation is delayed or not integrated deeply enough into your department processes. We’ve seen this far too often and a mishandled Hubspot implementation could cost you big time in your business decisions, revenue and even cause you to lose employees.
\n\n
Related: Saving the most on HubSpot starts with a technical partner
\n\n
Odds are good that you’re investing a significant budget into HubSpot because you believe in the power it has to transform not just your marketing and analytics, but your organization as a whole. The enhancements that HubSpot has made over its lifetime to date have been huge for helping midsized and enterprise organizations be more empowered over data management to make better business decisions.
\n\n
By partnering with the right people from the outset, you can shorten the length of time it takes your organization to go live with the software, reduce overall technology spend, optimize your processes and pass-off between marketing, sales and service and really hone in on the pieces of data that will help you make empowered, focused decisions for scaling.
\n\n
If you’re currently working with or vetting HubSpot partners or HubSpot as a platform itself, you need someone that understands your business, has enough experience with integrations and technology to help demystify how things will work together and get you started on the right foot.
\n\n
Be sure to vet your HubSpot partner closely and let them do a little digging and understand their strategy more before you make any other decisions regarding your HubSpot subscription and who will set up and maintain your portal. An ongoing relationship with a skilled architect is critical to your success.
\n
Over time, the HubSpot platform has evolved with the launch of new Hubs and more in-depth reporting and analytics capabilities. As a result, HubSpot partners have engaged technical resources to become more involved in making HubSpot a truly viable platform in the mid-market and enterprise space.
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As a result, HubSpot partners have engaged technical resources to become more involved in making HubSpot a truly viable platform in the mid-market and enterprise space.
\n\n
The increasing complexities of the HubSpot platform, integration possibilities, custom reporting and analytics tools require a specialist that can really unpack data architecture and set an organization up for success. In a world of fancy presentations and big, elite agencies - few individuals have what it takes to dig into your data architecture, understand your tech stack and give you the ROI you’re looking for when it comes to each department inside your organization. From optimizing marketing spend to really organizing your sales pipeline to streamlining the handoff between sales and service - your HubSpot partner may not have what it takes to get you to where you want to go.
\n\n
According to a study from Digital Commerce 360, Marketers waste 21% of their marketing budgets because of bad data. With a tool as powerful as HubSpot, custom reports that leverage a properly planned data structure can eliminate a huge portion of waste marketing spend. But that’s only if your partner really knows HubSpot. I mean *REALLY* knows HubSpot.
\n
Big, elite agencies inside the HubSpot culture definitely know HubSpot, but the problem you’ll run into most often is that the people that know the most aren’t always the people working on organizing your data architecture and portal, they’re the ones selling or sitting back and collecting your retainers while shipping off your account to junior team members. It’s a model that works for marketing, but not for specialized analytics reporting for a scaling mid-sized or enterprise business.
\n\n
If you’re struggling to find an agency or technical, specialized partner that truly understands you and has what it takes to help your business scale into HubSpot and boost revenue and efficiency, you’re not alone.
\n\n
Here are some signs that your HubSpot Partner isn’t equipped to help you optimize RevOps:
\nYour meetings are more pomp and circumstance than data and business discussion
\n\n
You already know that more data, an optimized tech stack and integrated systems and software are the path you need to take to really optimize the revenue inside your organization - but if you have to sit through one more junior level ethos presentation, you’re ready to throw in the towel.
\n\n
There’s a time and place for getting to know who your agency is for sure, but modern, savvy revenue-focused executives need more than that. If you’re trying to move beyond the small talk to vet your agency and continue to hit roadblocks in trying to do so - this might be a red flag that your account executive, salesperson or consultant or the agency as a whole doesn’t truly understand your business goals.
\n\n
Your initial consultation should go beyond surface level. Ditch the small talk and start talking about which platforms and applications you’re using, the number of apps inside your company, your woes with sales and marketing handoff, and the like. We’re not here to sell you the fluff that comes with understanding Inbound Marketing. Your organization not only knows and understands all the concepts of a great marketing plan (that’s why you’re considering HubSpot to begin with), but you probably already have an entire team on staff to help make it happen. What we’re here for is to optimize what you’re already doing. To set up really comprehensive reporting, to better understand your pipeline and to help you deliver even better customer service by integrating data to keep marketing, sales and service - and your executive team all on the same page.
\n\n
Marketing and marketing analytics industries at large haven’t been around forever and just because your agency is filled with young talent doesn’t always mean they don’t know what’s going on. However, if you find yourself sitting in meetings with junior level employees banging your head against the wall because they aren’t taking the time to truly understand your needs from a data analytics perspective, they might not be the right agency for you.
\n\n
Their integration capabilities are outsourced or non-existent
\n\n
The rise of the technical partner is something that we’ve discussed ongoing for some time relative to the success of any business inside HubSpot, and it’s worth discussing over (and over) again. If you can’t integrate your biggest line of business applications with HubSpot, you will not get the kind of adoption and analytics for your organization that you need.
\n\n
In short? If you’re not willing to invest in an integration, don’t buy HubSpot.
\n\n
Maybe that sounds harsh, but for mid-sized or enterprise organizations with the budget to really integrate HubSpot into their business processes, it’s not an option. Maybe you initially signed up for HubSpot because of the cool marketing automation abilities, but if you’re a revenue-driven, growth-oriented organization? You have no choice but to take a deep dive into some of the Pro and Enterprise level features, pay for custom integrations and bridge the gap between the applications you use and the platform that will empower your departments and executive team to make the best possible revenue-led business decisions.
\n\n
A HubSpot Partner that doesn’t offer integrations in house or doesn’t offer them at all isn’t a good fit for a large-scale organization that’s trying to really build their business around the reporting and analytics that HubSpot offers. Why? Because your growth should be a central focus for them, and while you can grow without business application integrations - you can scale much more easily when you take the time to pass data back and forth between your applications. It just makes sense. It saves time, it gives you more accurate reporting and empowers analytics and reports for better business insight and decision-making.
\n\n
If you’re a mid-sized or enterprise organization, you’re going to need integrations at some point. By working with an integrations partner at the outset that focuses on this - or a marketing partner with a good amount of experience in dealing with a specialized partner that can handle your integration, you’re in a much better position than having to reactively seek out a new partner after you’ve already configured your HubSpot platform and reporting without that integration and data.
\n\n
Related: HubSpot Architects + HubSpot Developers = Perfect Custom HubSpot Integrations
\nYour tech stack isn't immediately addressed
\n\n
When it comes to how your HubSpot is implemented, your tech stack plays an integral role in determining the configuration of your reporting, custom objects and more. Without knowing how your data is currently moving inside and through the different departments and applications in your organization, it’s difficult to configure reporting and how your data should be set up to adequately report.
\n\n
Before any implementation or onboarding, or even (in our opinions) before you consider HubSpot as a platform at all, you should really have an expert look closely at your tech stack, what applications you use to manage your data and processes and where opportunities may exist to consolidate or reduce redundancies.
\n\n
A skilled implementation specialist won’t just be a technical resource to take orders from you and execute them, but a full on consultant to unpack and pick apart your processes and applications and get a more comprehensive idea of your overall needs and goals and how HubSpot can service them. A discussion of your data, the applications that you use internally and your workflows and processes is critical prior to the adoption of the HubSpot Platform. You might want to download a tech stack audit worksheet or similar tool to help you prepare for your initial conversations surrounding HubSpot as a platform and any partner that you’re considering integrating into your HubSpot experience.
\n\n
If your partner mentions getting on boarded on HubSpot before discussing integrations or tech stack updates, that could be a potential red flag. They may just be a marketing partner - and while there’s nothing wrong with that necessarily, you’ll want to make sure to integrate the technical element into the equation before you make your decision. If you don’t? You could end up hiring the wrong Partner, with the wrong HubSpot tiers or not leveraging the Platform to its full potential - or maybe at all if your implementation is delayed or not integrated deeply enough into your department processes. We’ve seen this far too often and a mishandled Hubspot implementation could cost you big time in your business decisions, revenue and even cause you to lose employees.
\n\n
Related: Saving the most on HubSpot starts with a technical partner
\n\n
Odds are good that you’re investing a significant budget into HubSpot because you believe in the power it has to transform not just your marketing and analytics, but your organization as a whole. The enhancements that HubSpot has made over its lifetime to date have been huge for helping midsized and enterprise organizations be more empowered over data management to make better business decisions.
\n\n
By partnering with the right people from the outset, you can shorten the length of time it takes your organization to go live with the software, reduce overall technology spend, optimize your processes and pass-off between marketing, sales and service and really hone in on the pieces of data that will help you make empowered, focused decisions for scaling.
\n\n
If you’re currently working with or vetting HubSpot partners or HubSpot as a platform itself, you need someone that understands your business, has enough experience with integrations and technology to help demystify how things will work together and get you started on the right foot.
\n\n
Be sure to vet your HubSpot partner closely and let them do a little digging and understand their strategy more before you make any other decisions regarding your HubSpot subscription and who will set up and maintain your portal. An ongoing relationship with a skilled architect is critical to your success.
\n
Over time, the HubSpot platform has evolved with the launch of new Hubs and more in-depth reporting and analytics capabilities. As a result, HubSpot partners have engaged technical resources to become more involved in making HubSpot a truly viable platform in the mid-market and enterprise space.
\n\n
The increasing complexities of the HubSpot platform, integration possibilities, custom reporting and analytics tools require a specialist that can really unpack data architecture and set an organization up for success. In a world of fancy presentations and big, elite agencies - few individuals have what it takes to dig into your data architecture, understand your tech stack and give you the ROI you’re looking for when it comes to each department inside your organization. From optimizing marketing spend to really organizing your sales pipeline to streamlining the handoff between sales and service - your HubSpot partner may not have what it takes to get you to where you want to go.
\n\n
According to a study from Digital Commerce 360, Marketers waste 21% of their marketing budgets because of bad data. With a tool as powerful as HubSpot, custom reports that leverage a properly planned data structure can eliminate a huge portion of waste marketing spend. But that’s only if your partner really knows HubSpot. I mean *REALLY* knows HubSpot.
\n
Big, elite agencies inside the HubSpot culture definitely know HubSpot, but the problem you’ll run into most often is that the people that know the most aren’t always the people working on organizing your data architecture and portal, they’re the ones selling or sitting back and collecting your retainers while shipping off your account to junior team members. It’s a model that works for marketing, but not for specialized analytics reporting for a scaling mid-sized or enterprise business.
\n\n
If you’re struggling to find an agency or technical, specialized partner that truly understands you and has what it takes to help your business scale into HubSpot and boost revenue and efficiency, you’re not alone.
\n\n
Here are some signs that your HubSpot Partner isn’t equipped to help you optimize RevOps:
\nYour meetings are more pomp and circumstance than data and business discussion
\n\n
You already know that more data, an optimized tech stack and integrated systems and software are the path you need to take to really optimize the revenue inside your organization - but if you have to sit through one more junior level ethos presentation, you’re ready to throw in the towel.
\n\n
There’s a time and place for getting to know who your agency is for sure, but modern, savvy revenue-focused executives need more than that. If you’re trying to move beyond the small talk to vet your agency and continue to hit roadblocks in trying to do so - this might be a red flag that your account executive, salesperson or consultant or the agency as a whole doesn’t truly understand your business goals.
\n\n
Your initial consultation should go beyond surface level. Ditch the small talk and start talking about which platforms and applications you’re using, the number of apps inside your company, your woes with sales and marketing handoff, and the like. We’re not here to sell you the fluff that comes with understanding Inbound Marketing. Your organization not only knows and understands all the concepts of a great marketing plan (that’s why you’re considering HubSpot to begin with), but you probably already have an entire team on staff to help make it happen. What we’re here for is to optimize what you’re already doing. To set up really comprehensive reporting, to better understand your pipeline and to help you deliver even better customer service by integrating data to keep marketing, sales and service - and your executive team all on the same page.
\n\n
Marketing and marketing analytics industries at large haven’t been around forever and just because your agency is filled with young talent doesn’t always mean they don’t know what’s going on. However, if you find yourself sitting in meetings with junior level employees banging your head against the wall because they aren’t taking the time to truly understand your needs from a data analytics perspective, they might not be the right agency for you.
\n\n
Their integration capabilities are outsourced or non-existent
\n\n
The rise of the technical partner is something that we’ve discussed ongoing for some time relative to the success of any business inside HubSpot, and it’s worth discussing over (and over) again. If you can’t integrate your biggest line of business applications with HubSpot, you will not get the kind of adoption and analytics for your organization that you need.
\n\n
In short? If you’re not willing to invest in an integration, don’t buy HubSpot.
\n\n
Maybe that sounds harsh, but for mid-sized or enterprise organizations with the budget to really integrate HubSpot into their business processes, it’s not an option. Maybe you initially signed up for HubSpot because of the cool marketing automation abilities, but if you’re a revenue-driven, growth-oriented organization? You have no choice but to take a deep dive into some of the Pro and Enterprise level features, pay for custom integrations and bridge the gap between the applications you use and the platform that will empower your departments and executive team to make the best possible revenue-led business decisions.
\n\n
A HubSpot Partner that doesn’t offer integrations in house or doesn’t offer them at all isn’t a good fit for a large-scale organization that’s trying to really build their business around the reporting and analytics that HubSpot offers. Why? Because your growth should be a central focus for them, and while you can grow without business application integrations - you can scale much more easily when you take the time to pass data back and forth between your applications. It just makes sense. It saves time, it gives you more accurate reporting and empowers analytics and reports for better business insight and decision-making.
\n\n
If you’re a mid-sized or enterprise organization, you’re going to need integrations at some point. By working with an integrations partner at the outset that focuses on this - or a marketing partner with a good amount of experience in dealing with a specialized partner that can handle your integration, you’re in a much better position than having to reactively seek out a new partner after you’ve already configured your HubSpot platform and reporting without that integration and data.
\n\n
Related: HubSpot Architects + HubSpot Developers = Perfect Custom HubSpot Integrations
\nYour tech stack isn't immediately addressed
\n\n
When it comes to how your HubSpot is implemented, your tech stack plays an integral role in determining the configuration of your reporting, custom objects and more. Without knowing how your data is currently moving inside and through the different departments and applications in your organization, it’s difficult to configure reporting and how your data should be set up to adequately report.
\n\n
Before any implementation or onboarding, or even (in our opinions) before you consider HubSpot as a platform at all, you should really have an expert look closely at your tech stack, what applications you use to manage your data and processes and where opportunities may exist to consolidate or reduce redundancies.
\n\n
A skilled implementation specialist won’t just be a technical resource to take orders from you and execute them, but a full on consultant to unpack and pick apart your processes and applications and get a more comprehensive idea of your overall needs and goals and how HubSpot can service them. A discussion of your data, the applications that you use internally and your workflows and processes is critical prior to the adoption of the HubSpot Platform. You might want to download a tech stack audit worksheet or similar tool to help you prepare for your initial conversations surrounding HubSpot as a platform and any partner that you’re considering integrating into your HubSpot experience.
\n\n
If your partner mentions getting on boarded on HubSpot before discussing integrations or tech stack updates, that could be a potential red flag. They may just be a marketing partner - and while there’s nothing wrong with that necessarily, you’ll want to make sure to integrate the technical element into the equation before you make your decision. If you don’t? You could end up hiring the wrong Partner, with the wrong HubSpot tiers or not leveraging the Platform to its full potential - or maybe at all if your implementation is delayed or not integrated deeply enough into your department processes. We’ve seen this far too often and a mishandled Hubspot implementation could cost you big time in your business decisions, revenue and even cause you to lose employees.
\n\n
Related: Saving the most on HubSpot starts with a technical partner
\n\n
Odds are good that you’re investing a significant budget into HubSpot because you believe in the power it has to transform not just your marketing and analytics, but your organization as a whole. The enhancements that HubSpot has made over its lifetime to date have been huge for helping midsized and enterprise organizations be more empowered over data management to make better business decisions.
\n\n
By partnering with the right people from the outset, you can shorten the length of time it takes your organization to go live with the software, reduce overall technology spend, optimize your processes and pass-off between marketing, sales and service and really hone in on the pieces of data that will help you make empowered, focused decisions for scaling.
\n\n
If you’re currently working with or vetting HubSpot partners or HubSpot as a platform itself, you need someone that understands your business, has enough experience with integrations and technology to help demystify how things will work together and get you started on the right foot.
\n\n
Be sure to vet your HubSpot partner closely and let them do a little digging and understand their strategy more before you make any other decisions regarding your HubSpot subscription and who will set up and maintain your portal. An ongoing relationship with a skilled architect is critical to your success.
\n
Over time, the HubSpot platform has evolved with the launch of new Hubs and more in-depth reporting and analytics capabilities. As a result, HubSpot partners have engaged technical resources to become more involved in making HubSpot a truly viable platform in the mid-market and enterprise space.
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","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/e8df23cc-9bfe-4776-ae54-22d67d47f15a-6442-000008859e923c5f.png","postSummary":"Over time, the HubSpot platform has evolved with the launch of new Hubs and more in-depth reporting and analytics capabilities. As a result, HubSpot partners have engaged technical resources to become more involved in making HubSpot a truly viable platform in the mid-market and enterprise space.
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","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"SVexkuIl","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/jcpenny.jpg","previousPostFeaturedImageAltText":"","previousPostName":"JCPenny’s is dead, and so are discount HubSpot Partner services","previousPostSlug":"blogs/jcpennys-is-dead-and-so-are-discount-hubspot-partner-services","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1697559208000,"publishDateLocalTime":1697559208000,"publishDateLocalized":{"date":1697559208000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1697559208740,"publishedByEmail":null,"publishedById":27630257,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/3-signs-your-hubspot-partner-isnt-equipped-to-handle-revops","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"Over time, the HubSpot platform has evolved with the launch of new Hubs and more in-depth reporting and analytics capabilities. As a result, HubSpot partners have engaged technical resources to become more involved in making HubSpot a truly viable platform in the mid-market and enterprise space.
\n\n
The increasing complexities of the HubSpot platform, integration possibilities, custom reporting and analytics tools require a specialist that can really unpack data architecture and set an organization up for success. In a world of fancy presentations and big, elite agencies - few individuals have what it takes to dig into your data architecture, understand your tech stack and give you the ROI you’re looking for when it comes to each department inside your organization. From optimizing marketing spend to really organizing your sales pipeline to streamlining the handoff between sales and service - your HubSpot partner may not have what it takes to get you to where you want to go.
\n\n
According to a study from Digital Commerce 360, Marketers waste 21% of their marketing budgets because of bad data. With a tool as powerful as HubSpot, custom reports that leverage a properly planned data structure can eliminate a huge portion of waste marketing spend. But that’s only if your partner really knows HubSpot. I mean *REALLY* knows HubSpot.
\n
Big, elite agencies inside the HubSpot culture definitely know HubSpot, but the problem you’ll run into most often is that the people that know the most aren’t always the people working on organizing your data architecture and portal, they’re the ones selling or sitting back and collecting your retainers while shipping off your account to junior team members. It’s a model that works for marketing, but not for specialized analytics reporting for a scaling mid-sized or enterprise business.
\n\n
If you’re struggling to find an agency or technical, specialized partner that truly understands you and has what it takes to help your business scale into HubSpot and boost revenue and efficiency, you’re not alone.
\n\n
Here are some signs that your HubSpot Partner isn’t equipped to help you optimize RevOps:
\nYour meetings are more pomp and circumstance than data and business discussion
\n\n
You already know that more data, an optimized tech stack and integrated systems and software are the path you need to take to really optimize the revenue inside your organization - but if you have to sit through one more junior level ethos presentation, you’re ready to throw in the towel.
\n\n
There’s a time and place for getting to know who your agency is for sure, but modern, savvy revenue-focused executives need more than that. If you’re trying to move beyond the small talk to vet your agency and continue to hit roadblocks in trying to do so - this might be a red flag that your account executive, salesperson or consultant or the agency as a whole doesn’t truly understand your business goals.
\n\n
Your initial consultation should go beyond surface level. Ditch the small talk and start talking about which platforms and applications you’re using, the number of apps inside your company, your woes with sales and marketing handoff, and the like. We’re not here to sell you the fluff that comes with understanding Inbound Marketing. Your organization not only knows and understands all the concepts of a great marketing plan (that’s why you’re considering HubSpot to begin with), but you probably already have an entire team on staff to help make it happen. What we’re here for is to optimize what you’re already doing. To set up really comprehensive reporting, to better understand your pipeline and to help you deliver even better customer service by integrating data to keep marketing, sales and service - and your executive team all on the same page.
\n\n
Marketing and marketing analytics industries at large haven’t been around forever and just because your agency is filled with young talent doesn’t always mean they don’t know what’s going on. However, if you find yourself sitting in meetings with junior level employees banging your head against the wall because they aren’t taking the time to truly understand your needs from a data analytics perspective, they might not be the right agency for you.
\n\n
Their integration capabilities are outsourced or non-existent
\n\n
The rise of the technical partner is something that we’ve discussed ongoing for some time relative to the success of any business inside HubSpot, and it’s worth discussing over (and over) again. If you can’t integrate your biggest line of business applications with HubSpot, you will not get the kind of adoption and analytics for your organization that you need.
\n\n
In short? If you’re not willing to invest in an integration, don’t buy HubSpot.
\n\n
Maybe that sounds harsh, but for mid-sized or enterprise organizations with the budget to really integrate HubSpot into their business processes, it’s not an option. Maybe you initially signed up for HubSpot because of the cool marketing automation abilities, but if you’re a revenue-driven, growth-oriented organization? You have no choice but to take a deep dive into some of the Pro and Enterprise level features, pay for custom integrations and bridge the gap between the applications you use and the platform that will empower your departments and executive team to make the best possible revenue-led business decisions.
\n\n
A HubSpot Partner that doesn’t offer integrations in house or doesn’t offer them at all isn’t a good fit for a large-scale organization that’s trying to really build their business around the reporting and analytics that HubSpot offers. Why? Because your growth should be a central focus for them, and while you can grow without business application integrations - you can scale much more easily when you take the time to pass data back and forth between your applications. It just makes sense. It saves time, it gives you more accurate reporting and empowers analytics and reports for better business insight and decision-making.
\n\n
If you’re a mid-sized or enterprise organization, you’re going to need integrations at some point. By working with an integrations partner at the outset that focuses on this - or a marketing partner with a good amount of experience in dealing with a specialized partner that can handle your integration, you’re in a much better position than having to reactively seek out a new partner after you’ve already configured your HubSpot platform and reporting without that integration and data.
\n\n
Related: HubSpot Architects + HubSpot Developers = Perfect Custom HubSpot Integrations
\nYour tech stack isn't immediately addressed
\n\n
When it comes to how your HubSpot is implemented, your tech stack plays an integral role in determining the configuration of your reporting, custom objects and more. Without knowing how your data is currently moving inside and through the different departments and applications in your organization, it’s difficult to configure reporting and how your data should be set up to adequately report.
\n\n
Before any implementation or onboarding, or even (in our opinions) before you consider HubSpot as a platform at all, you should really have an expert look closely at your tech stack, what applications you use to manage your data and processes and where opportunities may exist to consolidate or reduce redundancies.
\n\n
A skilled implementation specialist won’t just be a technical resource to take orders from you and execute them, but a full on consultant to unpack and pick apart your processes and applications and get a more comprehensive idea of your overall needs and goals and how HubSpot can service them. A discussion of your data, the applications that you use internally and your workflows and processes is critical prior to the adoption of the HubSpot Platform. You might want to download a tech stack audit worksheet or similar tool to help you prepare for your initial conversations surrounding HubSpot as a platform and any partner that you’re considering integrating into your HubSpot experience.
\n\n
If your partner mentions getting on boarded on HubSpot before discussing integrations or tech stack updates, that could be a potential red flag. They may just be a marketing partner - and while there’s nothing wrong with that necessarily, you’ll want to make sure to integrate the technical element into the equation before you make your decision. If you don’t? You could end up hiring the wrong Partner, with the wrong HubSpot tiers or not leveraging the Platform to its full potential - or maybe at all if your implementation is delayed or not integrated deeply enough into your department processes. We’ve seen this far too often and a mishandled Hubspot implementation could cost you big time in your business decisions, revenue and even cause you to lose employees.
\n\n
Related: Saving the most on HubSpot starts with a technical partner
\n\n
Odds are good that you’re investing a significant budget into HubSpot because you believe in the power it has to transform not just your marketing and analytics, but your organization as a whole. The enhancements that HubSpot has made over its lifetime to date have been huge for helping midsized and enterprise organizations be more empowered over data management to make better business decisions.
\n\n
By partnering with the right people from the outset, you can shorten the length of time it takes your organization to go live with the software, reduce overall technology spend, optimize your processes and pass-off between marketing, sales and service and really hone in on the pieces of data that will help you make empowered, focused decisions for scaling.
\n\n
If you’re currently working with or vetting HubSpot partners or HubSpot as a platform itself, you need someone that understands your business, has enough experience with integrations and technology to help demystify how things will work together and get you started on the right foot.
\n\n
Be sure to vet your HubSpot partner closely and let them do a little digging and understand their strategy more before you make any other decisions regarding your HubSpot subscription and who will set up and maintain your portal. An ongoing relationship with a skilled architect is critical to your success.
\n
Over time, the HubSpot platform has evolved with the launch of new Hubs and more in-depth reporting and analytics capabilities. As a result, HubSpot partners have engaged technical resources to become more involved in making HubSpot a truly viable platform in the mid-market and enterprise space.
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a Comprehensive HubSpot Implementation is like Running a Marathon","id":139500945468,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Why a Comprehensive HubSpot Implementation is like Running a Marathon","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"Why a Comprehensive HubSpot Implementation is like Running a Marathon","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different. ![\"hubspot](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/hubspot%20dashboard.png\")
You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
You’re gonna be challenged so you can grow.
\n
Watching others excel at something is great. So many spectators can sit on the sidelines of elite marathons and watch the runners work their butts off to get to the finish line. But when you take the appropriate steps to engage HubSpot as a platform to help your business scale? All of a sudden, you’re in the race.
That’s intimidating, right? An entire platform to learn after your company shelled out a buttload of money for HubSpot? How are you going to take this on? The firehorse phenomenon is very real here.
A comprehensive HubSpot Implementation gives you not just the roadmap to becoming successful, but active coaching along the way. Anyone can create a running schedule or provide a tutorial on improving your stamina. But an implementation goes deeper into your business processes and your tech stack and provides comprehensive training to help you get to the finish line and reach activation inside each of your different Hubs.
Reaching activation status in each of your individual HubSpot hubs means that you’re engaging with the platform in a deep way, leveraging the different tools in your marketing, sales and service segments to really be successful, according to tried and true metrics measured by HubSpot in the countless other companies they serve.
You can’t just set an intention to run a marathon and not work every day to increase your stamina, distance, and condition yourself with the right diet and sleep schedule to make it possible, right?
This is gonna be a lot, because it’s going to completely transform your business as a result, so you might as well embrace the grueling schedule ahead of you - it’s for your own success.
It’s the longest race you can run.
\n
Implementation isn’t onboarding. Onboarding is like taking a tour around the race route. You’re really on your own. There are some basic setup items that an agency or Architect may help you with; some basic training that you’ll go through. But by and large - all the training is on you. You get up every day yourself, you set up your portal on your own, you hope that you’re using the right tools and technique, you run the long distances, you gauge your progress, and you do all the legwork to hopefully get to that 26.2 mile marker at the end.
An implementation on the other hand? It’s concierge coaching. We’re in the trenches with you. We’re not just gonna guide you around the software, but actively implement things for you. We go beyond just importing contacts, setting up social media and installing code to identifying comprehensive goals (what pace do you want to run? How quickly do you want to complete this marathon?) and really breaking them down to help you get there in the allotted time frame. It’s not just reaching the finish line, it’s improving your gait and making it more efficient to get the most of your race and mechanics.
This is it. This is the way you get to the next level in business. HubSpot is one of the top marketing, service, sales and automation platforms around and bringing all those elements together supercharges your business as a whole. But when you receive a comprehensive HubSpot implementation? It’s elite training. It’s digging in and really understanding the power behind all tools in HubSpot and taking those tools, merging them with your business processes and existing applications. Through a period of careful planning, diligence and setup, it is really empowering the way you use that software.
If a simple onboarding is a self-guided 5k race, a full HubSpot implementation executed by a skilled HubSpot Architect is the way you run your record time in a full marathon. It’s the deepest you can go, and those that complete it? They’re changed forever.
It may not feel good until you’re done.
\n
Marathon training and marathons themselves are a lot of work. Running a marathon means waking up early in the weeks and months prior. It means making plans you don’t want to make and it means giving up on those “fun” things so that you can get the return. You might have to reconfigure how you address reporting or dig deep into your processes and shift a few things to fit best with HubSpots automations and reporting. You might have to build integrations to situate yourself in the best possible way - but it’s not about how you feel when you’re being coached through, it’s about the results that you’re going to get when you’re done with the implementation.
After an implementation? All the race jitters are gone, because you know exactly what you’re doing, your plan is in front of you, and you have done everything you possibly can to prepare for the road ahead. The only thing left to do is start running.
But that preparation doesn’t happen overnight. There’s grueling prep.
You’re gonna be told your diet isn’t optimal, you’re gonna be asked to make some foundational shifts, and you might not love that. It might be difficult. But you know what? It’s always going to be worth it.
Related: Why you might hate your HubSpot Architect
\n
You’ll have a lot less collateral damage.
\n
You know what happens when you’re not prepared to run a marathon and you just head out there and do it? Injuries. Running a marathon isn’t any easy thing, even with careful preparation. Engaging the help of a coach helps get your body prepared adequately so you don’t end up injuring yourself. The cost of a race you didn’t prepare for is almost always injuries and the comparison between marathons and comprehensive HubSpot Implementation is especially relevant here.
The collateral damage of taking on HubSpot yourself, without a comprehensive implementation with a gifted HubSpot Architect can mean delays in getting up and running with HubSpot, it can mean wasted budget in paying for a tool that you’re not using, it can mean significant marketing and sales budget wasted through poorly configured reports that aren’t helping you determine where your ROI is… there are SO many issues that can arise when you don’t invest in a proper implementation.
But, perhaps one of the worst, is that many organizations that don’t opt in for HubSpot Implementation, lose employees. That’s right. Adding a game changing platform requires adoption from all ends and when you don’t pay for proper Implementations or Onboarding, you’re going to see frustrated employees that are trying their best to integrate the system into their processes, but can’t do it adequately.
You’re not going to see the valuable power behind HubSpot as a platform or the game changing way it can completely revolutionize business decisions if you don’t have someone that’s helping you implement the software properly from the start.
Injuries suck, but losing a key employee or annihilating budget can mean game over.
Related: The Cost of a Mishandled HubSpot Implementation - Employees
\n
Integrating a new platform into your business processes is no small task. Rather than just winging it, or opting in to just run a 5k in HubSpot by electing a simple Hubspot onboarding, go for the marathon.
It may feel difficult or impossible when you get started, but with the help of your gifted coach (HubSpot Architect) the sky’s the limit for where your business can go.
Ultramarathons are next on the horizon, but if you don’t get started you can’t reach that highest level. Implementing HubSpot inside your organization will feel a lot less overwhelming and net you much greater success by choosing an expert to get you trained and implemented properly from the get go.
\n
\n
","rss_summary":"
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different. You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different. You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
You’re gonna be challenged so you can grow.
\n
Watching others excel at something is great. So many spectators can sit on the sidelines of elite marathons and watch the runners work their butts off to get to the finish line. But when you take the appropriate steps to engage HubSpot as a platform to help your business scale? All of a sudden, you’re in the race.
That’s intimidating, right? An entire platform to learn after your company shelled out a buttload of money for HubSpot? How are you going to take this on? The firehorse phenomenon is very real here.
A comprehensive HubSpot Implementation gives you not just the roadmap to becoming successful, but active coaching along the way. Anyone can create a running schedule or provide a tutorial on improving your stamina. But an implementation goes deeper into your business processes and your tech stack and provides comprehensive training to help you get to the finish line and reach activation inside each of your different Hubs.
Reaching activation status in each of your individual HubSpot hubs means that you’re engaging with the platform in a deep way, leveraging the different tools in your marketing, sales and service segments to really be successful, according to tried and true metrics measured by HubSpot in the countless other companies they serve.
You can’t just set an intention to run a marathon and not work every day to increase your stamina, distance, and condition yourself with the right diet and sleep schedule to make it possible, right?
This is gonna be a lot, because it’s going to completely transform your business as a result, so you might as well embrace the grueling schedule ahead of you - it’s for your own success.
It’s the longest race you can run.
\n
Implementation isn’t onboarding. Onboarding is like taking a tour around the race route. You’re really on your own. There are some basic setup items that an agency or Architect may help you with; some basic training that you’ll go through. But by and large - all the training is on you. You get up every day yourself, you set up your portal on your own, you hope that you’re using the right tools and technique, you run the long distances, you gauge your progress, and you do all the legwork to hopefully get to that 26.2 mile marker at the end.
An implementation on the other hand? It’s concierge coaching. We’re in the trenches with you. We’re not just gonna guide you around the software, but actively implement things for you. We go beyond just importing contacts, setting up social media and installing code to identifying comprehensive goals (what pace do you want to run? How quickly do you want to complete this marathon?) and really breaking them down to help you get there in the allotted time frame. It’s not just reaching the finish line, it’s improving your gait and making it more efficient to get the most of your race and mechanics.
This is it. This is the way you get to the next level in business. HubSpot is one of the top marketing, service, sales and automation platforms around and bringing all those elements together supercharges your business as a whole. But when you receive a comprehensive HubSpot implementation? It’s elite training. It’s digging in and really understanding the power behind all tools in HubSpot and taking those tools, merging them with your business processes and existing applications. Through a period of careful planning, diligence and setup, it is really empowering the way you use that software.
If a simple onboarding is a self-guided 5k race, a full HubSpot implementation executed by a skilled HubSpot Architect is the way you run your record time in a full marathon. It’s the deepest you can go, and those that complete it? They’re changed forever.
It may not feel good until you’re done.
\n
Marathon training and marathons themselves are a lot of work. Running a marathon means waking up early in the weeks and months prior. It means making plans you don’t want to make and it means giving up on those “fun” things so that you can get the return. You might have to reconfigure how you address reporting or dig deep into your processes and shift a few things to fit best with HubSpots automations and reporting. You might have to build integrations to situate yourself in the best possible way - but it’s not about how you feel when you’re being coached through, it’s about the results that you’re going to get when you’re done with the implementation.
After an implementation? All the race jitters are gone, because you know exactly what you’re doing, your plan is in front of you, and you have done everything you possibly can to prepare for the road ahead. The only thing left to do is start running.
But that preparation doesn’t happen overnight. There’s grueling prep.
You’re gonna be told your diet isn’t optimal, you’re gonna be asked to make some foundational shifts, and you might not love that. It might be difficult. But you know what? It’s always going to be worth it.
Related: Why you might hate your HubSpot Architect
\n
You’ll have a lot less collateral damage.
\n
You know what happens when you’re not prepared to run a marathon and you just head out there and do it? Injuries. Running a marathon isn’t any easy thing, even with careful preparation. Engaging the help of a coach helps get your body prepared adequately so you don’t end up injuring yourself. The cost of a race you didn’t prepare for is almost always injuries and the comparison between marathons and comprehensive HubSpot Implementation is especially relevant here.
The collateral damage of taking on HubSpot yourself, without a comprehensive implementation with a gifted HubSpot Architect can mean delays in getting up and running with HubSpot, it can mean wasted budget in paying for a tool that you’re not using, it can mean significant marketing and sales budget wasted through poorly configured reports that aren’t helping you determine where your ROI is… there are SO many issues that can arise when you don’t invest in a proper implementation.
But, perhaps one of the worst, is that many organizations that don’t opt in for HubSpot Implementation, lose employees. That’s right. Adding a game changing platform requires adoption from all ends and when you don’t pay for proper Implementations or Onboarding, you’re going to see frustrated employees that are trying their best to integrate the system into their processes, but can’t do it adequately.
You’re not going to see the valuable power behind HubSpot as a platform or the game changing way it can completely revolutionize business decisions if you don’t have someone that’s helping you implement the software properly from the start.
Injuries suck, but losing a key employee or annihilating budget can mean game over.
Related: The Cost of a Mishandled HubSpot Implementation - Employees
\n
Integrating a new platform into your business processes is no small task. Rather than just winging it, or opting in to just run a 5k in HubSpot by electing a simple Hubspot onboarding, go for the marathon.
It may feel difficult or impossible when you get started, but with the help of your gifted coach (HubSpot Architect) the sky’s the limit for where your business can go.
Ultramarathons are next on the horizon, but if you don’t get started you can’t reach that highest level. Implementing HubSpot inside your organization will feel a lot less overwhelming and net you much greater success by choosing an expert to get you trained and implemented properly from the get go.
\n
\n
","tag_ids":[78562833827,112891382022,114393817922,127941726788],"topic_ids":[78562833827,112891382022,114393817922,127941726788],"post_summary":"
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different. You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different. You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
You’re gonna be challenged so you can grow.
\n
Watching others excel at something is great. So many spectators can sit on the sidelines of elite marathons and watch the runners work their butts off to get to the finish line. But when you take the appropriate steps to engage HubSpot as a platform to help your business scale? All of a sudden, you’re in the race.
That’s intimidating, right? An entire platform to learn after your company shelled out a buttload of money for HubSpot? How are you going to take this on? The firehorse phenomenon is very real here.
A comprehensive HubSpot Implementation gives you not just the roadmap to becoming successful, but active coaching along the way. Anyone can create a running schedule or provide a tutorial on improving your stamina. But an implementation goes deeper into your business processes and your tech stack and provides comprehensive training to help you get to the finish line and reach activation inside each of your different Hubs.
Reaching activation status in each of your individual HubSpot hubs means that you’re engaging with the platform in a deep way, leveraging the different tools in your marketing, sales and service segments to really be successful, according to tried and true metrics measured by HubSpot in the countless other companies they serve.
You can’t just set an intention to run a marathon and not work every day to increase your stamina, distance, and condition yourself with the right diet and sleep schedule to make it possible, right?
This is gonna be a lot, because it’s going to completely transform your business as a result, so you might as well embrace the grueling schedule ahead of you - it’s for your own success.
It’s the longest race you can run.
\n
Implementation isn’t onboarding. Onboarding is like taking a tour around the race route. You’re really on your own. There are some basic setup items that an agency or Architect may help you with; some basic training that you’ll go through. But by and large - all the training is on you. You get up every day yourself, you set up your portal on your own, you hope that you’re using the right tools and technique, you run the long distances, you gauge your progress, and you do all the legwork to hopefully get to that 26.2 mile marker at the end.
An implementation on the other hand? It’s concierge coaching. We’re in the trenches with you. We’re not just gonna guide you around the software, but actively implement things for you. We go beyond just importing contacts, setting up social media and installing code to identifying comprehensive goals (what pace do you want to run? How quickly do you want to complete this marathon?) and really breaking them down to help you get there in the allotted time frame. It’s not just reaching the finish line, it’s improving your gait and making it more efficient to get the most of your race and mechanics.
This is it. This is the way you get to the next level in business. HubSpot is one of the top marketing, service, sales and automation platforms around and bringing all those elements together supercharges your business as a whole. But when you receive a comprehensive HubSpot implementation? It’s elite training. It’s digging in and really understanding the power behind all tools in HubSpot and taking those tools, merging them with your business processes and existing applications. Through a period of careful planning, diligence and setup, it is really empowering the way you use that software.
If a simple onboarding is a self-guided 5k race, a full HubSpot implementation executed by a skilled HubSpot Architect is the way you run your record time in a full marathon. It’s the deepest you can go, and those that complete it? They’re changed forever.
It may not feel good until you’re done.
\n
Marathon training and marathons themselves are a lot of work. Running a marathon means waking up early in the weeks and months prior. It means making plans you don’t want to make and it means giving up on those “fun” things so that you can get the return. You might have to reconfigure how you address reporting or dig deep into your processes and shift a few things to fit best with HubSpots automations and reporting. You might have to build integrations to situate yourself in the best possible way - but it’s not about how you feel when you’re being coached through, it’s about the results that you’re going to get when you’re done with the implementation.
After an implementation? All the race jitters are gone, because you know exactly what you’re doing, your plan is in front of you, and you have done everything you possibly can to prepare for the road ahead. The only thing left to do is start running.
But that preparation doesn’t happen overnight. There’s grueling prep.
You’re gonna be told your diet isn’t optimal, you’re gonna be asked to make some foundational shifts, and you might not love that. It might be difficult. But you know what? It’s always going to be worth it.
Related: Why you might hate your HubSpot Architect
\n
You’ll have a lot less collateral damage.
\n
You know what happens when you’re not prepared to run a marathon and you just head out there and do it? Injuries. Running a marathon isn’t any easy thing, even with careful preparation. Engaging the help of a coach helps get your body prepared adequately so you don’t end up injuring yourself. The cost of a race you didn’t prepare for is almost always injuries and the comparison between marathons and comprehensive HubSpot Implementation is especially relevant here.
The collateral damage of taking on HubSpot yourself, without a comprehensive implementation with a gifted HubSpot Architect can mean delays in getting up and running with HubSpot, it can mean wasted budget in paying for a tool that you’re not using, it can mean significant marketing and sales budget wasted through poorly configured reports that aren’t helping you determine where your ROI is… there are SO many issues that can arise when you don’t invest in a proper implementation.
But, perhaps one of the worst, is that many organizations that don’t opt in for HubSpot Implementation, lose employees. That’s right. Adding a game changing platform requires adoption from all ends and when you don’t pay for proper Implementations or Onboarding, you’re going to see frustrated employees that are trying their best to integrate the system into their processes, but can’t do it adequately.
You’re not going to see the valuable power behind HubSpot as a platform or the game changing way it can completely revolutionize business decisions if you don’t have someone that’s helping you implement the software properly from the start.
Injuries suck, but losing a key employee or annihilating budget can mean game over.
Related: The Cost of a Mishandled HubSpot Implementation - Employees
\n
Integrating a new platform into your business processes is no small task. Rather than just winging it, or opting in to just run a 5k in HubSpot by electing a simple Hubspot onboarding, go for the marathon.
It may feel difficult or impossible when you get started, but with the help of your gifted coach (HubSpot Architect) the sky’s the limit for where your business can go.
Ultramarathons are next on the horizon, but if you don’t get started you can’t reach that highest level. Implementing HubSpot inside your organization will feel a lot less overwhelming and net you much greater success by choosing an expert to get you trained and implemented properly from the get go.
\n
\n
","postBodyRss":"
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different. You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
You’re gonna be challenged so you can grow.
\n
Watching others excel at something is great. So many spectators can sit on the sidelines of elite marathons and watch the runners work their butts off to get to the finish line. But when you take the appropriate steps to engage HubSpot as a platform to help your business scale? All of a sudden, you’re in the race.
That’s intimidating, right? An entire platform to learn after your company shelled out a buttload of money for HubSpot? How are you going to take this on? The firehorse phenomenon is very real here.
A comprehensive HubSpot Implementation gives you not just the roadmap to becoming successful, but active coaching along the way. Anyone can create a running schedule or provide a tutorial on improving your stamina. But an implementation goes deeper into your business processes and your tech stack and provides comprehensive training to help you get to the finish line and reach activation inside each of your different Hubs.
Reaching activation status in each of your individual HubSpot hubs means that you’re engaging with the platform in a deep way, leveraging the different tools in your marketing, sales and service segments to really be successful, according to tried and true metrics measured by HubSpot in the countless other companies they serve.
You can’t just set an intention to run a marathon and not work every day to increase your stamina, distance, and condition yourself with the right diet and sleep schedule to make it possible, right?
This is gonna be a lot, because it’s going to completely transform your business as a result, so you might as well embrace the grueling schedule ahead of you - it’s for your own success.
It’s the longest race you can run.
\n
Implementation isn’t onboarding. Onboarding is like taking a tour around the race route. You’re really on your own. There are some basic setup items that an agency or Architect may help you with; some basic training that you’ll go through. But by and large - all the training is on you. You get up every day yourself, you set up your portal on your own, you hope that you’re using the right tools and technique, you run the long distances, you gauge your progress, and you do all the legwork to hopefully get to that 26.2 mile marker at the end.
An implementation on the other hand? It’s concierge coaching. We’re in the trenches with you. We’re not just gonna guide you around the software, but actively implement things for you. We go beyond just importing contacts, setting up social media and installing code to identifying comprehensive goals (what pace do you want to run? How quickly do you want to complete this marathon?) and really breaking them down to help you get there in the allotted time frame. It’s not just reaching the finish line, it’s improving your gait and making it more efficient to get the most of your race and mechanics.
This is it. This is the way you get to the next level in business. HubSpot is one of the top marketing, service, sales and automation platforms around and bringing all those elements together supercharges your business as a whole. But when you receive a comprehensive HubSpot implementation? It’s elite training. It’s digging in and really understanding the power behind all tools in HubSpot and taking those tools, merging them with your business processes and existing applications. Through a period of careful planning, diligence and setup, it is really empowering the way you use that software.
If a simple onboarding is a self-guided 5k race, a full HubSpot implementation executed by a skilled HubSpot Architect is the way you run your record time in a full marathon. It’s the deepest you can go, and those that complete it? They’re changed forever.
It may not feel good until you’re done.
\n
Marathon training and marathons themselves are a lot of work. Running a marathon means waking up early in the weeks and months prior. It means making plans you don’t want to make and it means giving up on those “fun” things so that you can get the return. You might have to reconfigure how you address reporting or dig deep into your processes and shift a few things to fit best with HubSpots automations and reporting. You might have to build integrations to situate yourself in the best possible way - but it’s not about how you feel when you’re being coached through, it’s about the results that you’re going to get when you’re done with the implementation.
After an implementation? All the race jitters are gone, because you know exactly what you’re doing, your plan is in front of you, and you have done everything you possibly can to prepare for the road ahead. The only thing left to do is start running.
But that preparation doesn’t happen overnight. There’s grueling prep.
You’re gonna be told your diet isn’t optimal, you’re gonna be asked to make some foundational shifts, and you might not love that. It might be difficult. But you know what? It’s always going to be worth it.
Related: Why you might hate your HubSpot Architect
\n
You’ll have a lot less collateral damage.
\n
You know what happens when you’re not prepared to run a marathon and you just head out there and do it? Injuries. Running a marathon isn’t any easy thing, even with careful preparation. Engaging the help of a coach helps get your body prepared adequately so you don’t end up injuring yourself. The cost of a race you didn’t prepare for is almost always injuries and the comparison between marathons and comprehensive HubSpot Implementation is especially relevant here.
The collateral damage of taking on HubSpot yourself, without a comprehensive implementation with a gifted HubSpot Architect can mean delays in getting up and running with HubSpot, it can mean wasted budget in paying for a tool that you’re not using, it can mean significant marketing and sales budget wasted through poorly configured reports that aren’t helping you determine where your ROI is… there are SO many issues that can arise when you don’t invest in a proper implementation.
But, perhaps one of the worst, is that many organizations that don’t opt in for HubSpot Implementation, lose employees. That’s right. Adding a game changing platform requires adoption from all ends and when you don’t pay for proper Implementations or Onboarding, you’re going to see frustrated employees that are trying their best to integrate the system into their processes, but can’t do it adequately.
You’re not going to see the valuable power behind HubSpot as a platform or the game changing way it can completely revolutionize business decisions if you don’t have someone that’s helping you implement the software properly from the start.
Injuries suck, but losing a key employee or annihilating budget can mean game over.
Related: The Cost of a Mishandled HubSpot Implementation - Employees
\n
Integrating a new platform into your business processes is no small task. Rather than just winging it, or opting in to just run a 5k in HubSpot by electing a simple Hubspot onboarding, go for the marathon.
It may feel difficult or impossible when you get started, but with the help of your gifted coach (HubSpot Architect) the sky’s the limit for where your business can go.
Ultramarathons are next on the horizon, but if you don’t get started you can’t reach that highest level. Implementing HubSpot inside your organization will feel a lot less overwhelming and net you much greater success by choosing an expert to get you trained and implemented properly from the get go.
\n
\n
","postEmailContent":"
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different.
You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different.
You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different.
You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different. You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different.
You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different. You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
You’re gonna be challenged so you can grow.
\n
Watching others excel at something is great. So many spectators can sit on the sidelines of elite marathons and watch the runners work their butts off to get to the finish line. But when you take the appropriate steps to engage HubSpot as a platform to help your business scale? All of a sudden, you’re in the race.
That’s intimidating, right? An entire platform to learn after your company shelled out a buttload of money for HubSpot? How are you going to take this on? The firehorse phenomenon is very real here.
A comprehensive HubSpot Implementation gives you not just the roadmap to becoming successful, but active coaching along the way. Anyone can create a running schedule or provide a tutorial on improving your stamina. But an implementation goes deeper into your business processes and your tech stack and provides comprehensive training to help you get to the finish line and reach activation inside each of your different Hubs.
Reaching activation status in each of your individual HubSpot hubs means that you’re engaging with the platform in a deep way, leveraging the different tools in your marketing, sales and service segments to really be successful, according to tried and true metrics measured by HubSpot in the countless other companies they serve.
You can’t just set an intention to run a marathon and not work every day to increase your stamina, distance, and condition yourself with the right diet and sleep schedule to make it possible, right?
This is gonna be a lot, because it’s going to completely transform your business as a result, so you might as well embrace the grueling schedule ahead of you - it’s for your own success.
It’s the longest race you can run.
\n
Implementation isn’t onboarding. Onboarding is like taking a tour around the race route. You’re really on your own. There are some basic setup items that an agency or Architect may help you with; some basic training that you’ll go through. But by and large - all the training is on you. You get up every day yourself, you set up your portal on your own, you hope that you’re using the right tools and technique, you run the long distances, you gauge your progress, and you do all the legwork to hopefully get to that 26.2 mile marker at the end.
An implementation on the other hand? It’s concierge coaching. We’re in the trenches with you. We’re not just gonna guide you around the software, but actively implement things for you. We go beyond just importing contacts, setting up social media and installing code to identifying comprehensive goals (what pace do you want to run? How quickly do you want to complete this marathon?) and really breaking them down to help you get there in the allotted time frame. It’s not just reaching the finish line, it’s improving your gait and making it more efficient to get the most of your race and mechanics.
This is it. This is the way you get to the next level in business. HubSpot is one of the top marketing, service, sales and automation platforms around and bringing all those elements together supercharges your business as a whole. But when you receive a comprehensive HubSpot implementation? It’s elite training. It’s digging in and really understanding the power behind all tools in HubSpot and taking those tools, merging them with your business processes and existing applications. Through a period of careful planning, diligence and setup, it is really empowering the way you use that software.
If a simple onboarding is a self-guided 5k race, a full HubSpot implementation executed by a skilled HubSpot Architect is the way you run your record time in a full marathon. It’s the deepest you can go, and those that complete it? They’re changed forever.
It may not feel good until you’re done.
\n
Marathon training and marathons themselves are a lot of work. Running a marathon means waking up early in the weeks and months prior. It means making plans you don’t want to make and it means giving up on those “fun” things so that you can get the return. You might have to reconfigure how you address reporting or dig deep into your processes and shift a few things to fit best with HubSpots automations and reporting. You might have to build integrations to situate yourself in the best possible way - but it’s not about how you feel when you’re being coached through, it’s about the results that you’re going to get when you’re done with the implementation.
After an implementation? All the race jitters are gone, because you know exactly what you’re doing, your plan is in front of you, and you have done everything you possibly can to prepare for the road ahead. The only thing left to do is start running.
But that preparation doesn’t happen overnight. There’s grueling prep.
You’re gonna be told your diet isn’t optimal, you’re gonna be asked to make some foundational shifts, and you might not love that. It might be difficult. But you know what? It’s always going to be worth it.
Related: Why you might hate your HubSpot Architect
\n
You’ll have a lot less collateral damage.
\n
You know what happens when you’re not prepared to run a marathon and you just head out there and do it? Injuries. Running a marathon isn’t any easy thing, even with careful preparation. Engaging the help of a coach helps get your body prepared adequately so you don’t end up injuring yourself. The cost of a race you didn’t prepare for is almost always injuries and the comparison between marathons and comprehensive HubSpot Implementation is especially relevant here.
The collateral damage of taking on HubSpot yourself, without a comprehensive implementation with a gifted HubSpot Architect can mean delays in getting up and running with HubSpot, it can mean wasted budget in paying for a tool that you’re not using, it can mean significant marketing and sales budget wasted through poorly configured reports that aren’t helping you determine where your ROI is… there are SO many issues that can arise when you don’t invest in a proper implementation.
But, perhaps one of the worst, is that many organizations that don’t opt in for HubSpot Implementation, lose employees. That’s right. Adding a game changing platform requires adoption from all ends and when you don’t pay for proper Implementations or Onboarding, you’re going to see frustrated employees that are trying their best to integrate the system into their processes, but can’t do it adequately.
You’re not going to see the valuable power behind HubSpot as a platform or the game changing way it can completely revolutionize business decisions if you don’t have someone that’s helping you implement the software properly from the start.
Injuries suck, but losing a key employee or annihilating budget can mean game over.
Related: The Cost of a Mishandled HubSpot Implementation - Employees
\n
Integrating a new platform into your business processes is no small task. Rather than just winging it, or opting in to just run a 5k in HubSpot by electing a simple Hubspot onboarding, go for the marathon.
It may feel difficult or impossible when you get started, but with the help of your gifted coach (HubSpot Architect) the sky’s the limit for where your business can go.
Ultramarathons are next on the horizon, but if you don’t get started you can’t reach that highest level. Implementing HubSpot inside your organization will feel a lot less overwhelming and net you much greater success by choosing an expert to get you trained and implemented properly from the get go.
\n
\n
","rssSummary":"
Running is kind of awful, at the outset, isn’t it? A few of the people on our team are runners, and while they claim to love it, I’ve never actually seen a runner on the side of the road that looks happy to be there. Why? Runners don’t usually run for how It feels while they’re doing it. They run for the results it gets them. For the runners high, for the cardio fitness, for the optimal heart health, the way it gets their blood and metabolism pumping and how they feel after they break a time record. This got me thinking about how running and the customer’s journey with HubSpot aren’t all that different. You start up as a business, and you have very little clue what you’re doing. Maybe you’ve got the foundations right - you put one leg in front of the other. You know how to run. You can do this. Then, you get your small customer base. You’ve run the business version of a 5k. A few more customers? And you’re running 5k’s all the time. Before you know it, you’ve closed a huge account - and now you’re into 10k races. But, what’s next? As a business owner you’re ready to scale… and you’re considering the business version of a half or full marathon. But how do you get from 6 miles to 26 miles? Maybe you need a little help.
A comprehensive HubSpot implementation is a lot like being coached through a marathon. With extraordinary business benefits, a HubSpot implementation executed by a gifted technical partner and HubSpot architect can really take your business to places you’ve never been before, but that doesn’t come without difficulty.
Here’s what your HubSpot implementation may be just like preparing to run a marathon:
\n
\n
Breakups are the pits, aren’t they? But outgrowing something (or someone) you love happens all the time. Needs change, people grow apart and what served someone well for so long just doesn’t get the job done any longer. This is how we’ve been feeling about WordPress for quite some time. I’ve been teetering on the edge of dropping WordPress as a platform for over a year, but hadn’t quite pulled the plug. It’s no secret that many small businesses outgrow WordPress quickly, but previously I wanted to have an option for small businesses that might not have had the budget to move over to HubSpot CMS. But now? With CMS Starter being such a compelling option for small businesses? It’s time, once and for all, it’s time for us to break up with WordPress.
\n\n
![](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/breakup%20copy-jpg.jpeg\")
As finally-full-time HubSpot CMS Developers, this break up has been a long time coming.
Here’s our Dear John letter to WordPress as a platform:
—------------------------------
Dear WordPress:
It was a love story like no other. For decades, you delivered flexible development that I couldn’t get anywhere else. You made dreams come true - and not just mine. You were the foundation by which I judged all other platforms and by and large all of them paled in comparison to your capabilities, for a website platform. They were endless, and I was in awe at my ability to deliver for my small business clients. In the style of Bette Middler, you were the wind beneath my wings in so many ways. We were the power couple, the most dynamic duo. You and I did some incredible things together.
But, maybe I was jaded, in some ways. Maybe I didn’t know what love was supposed to look like, because while we reached so many destinations together, the bumps along the way and after were increasingly noticeable. The shiny newness of everything I delivered with you came to a crashing halt as I encountered more and more prospects that weren’t maintaining you properly, developers whose “best” practices and coding was terrible, leaving clients open to attacks on their website and business. The increased downtime, the decreased page speed as a result of bloated websites patched up in far too many plugins.
Related: 5 Signs You’ve Outgrown WordPress CMS
\n
So much of our small business clients’ valuable technology budget is being dumped into repairs, maintenance and the like, where we know that if we just move them over to HubSpot CMS, they don’t have to constantly pay to repair broken plugins, speed up incredibly slow websites and piece together things in ways that are making website growth and flexibility entirely unattainable. The monthly payment they’re making doesn’t have to go to maintaining the status quo or fixing broken code. Instead, it powers up a far more powerful infrastructure with boosted security and gives them the opportunity to look at the road ahead.
In a world where the freedom exists to do whatever you want, maybe we need more guardrails on our website platform and the people in charge of it. Wordpress is too open and anyone can add to a website. Lacking logic for problem solving and poor coding skills just add website bloat. Sometimes, the people in charge of the website that you’ve entrusted with the livelihood of your internet presence simply don’t know enough about web development to know what’s right.
Related: 7 Developer Interview Questions to ask - Part 1
\n
Or maybe… they haven’t yet discovered that there’s something better out there.
Our path is coming to a close not just because our relationship is over, but because I’ve found something new. Something that delivers in all the same ways… and more. I didn’t realize what I was missing, where a love like this could take me, until I let go of all my preconceptions of what I thought small business website development had to look like.
Related: It’s time to leave WordPress for HubSpot CMS
\n
For a long time the custom development I wanted to do in HubSpot wasn’t viable, but the platform has come so far in the last few years.. I’ve learned through the years that love is an investment. That you can grow together. That there isn’t any such thing as an “expensive” or “budget” website. That you eventually pay later in time, resources and missed opportunities what you’re unwilling to pay for in the initial stages of development.
I mean, the statistics don’t lie…
According to BetterStudio:
13,000 WordPress websites are hacked every day
8% of WordPress sites are hacked due to weak or stolen passwords
Outdated Wordpress websites are blamed for 61% of attacks
Cleaning up a hacked WordPress website can cost upwards of $5,000
More than 99% of all security vulnerabilities in the WordPress ecosystem were found in themes and plugins in 2021.
So many of our clients opt for Wordpress thinking they can have a bare bones custom site and add plugins to add the functionality they need later on… but every new plugin opens up new vulnerabilities and increased urgency for mitigating the risks.
And yet? Plugins and themes sit outdated either because the client isn’t applying them or because they’re abandoned by the developer themselves and not issuing updates - which is an entirely different problem that gets overlooked commonly.
So? It’s time to let go. I’ve already broken down the regrets you have after paying for a WordPress website and I think it’s finally time to end an era. You’ve been good to us, I’ve loved you (and sometimes hated you) for so long, and I’ll never forget all the flexibility (and many of the headaches that came with it) you brought to the table.
Bon voyage, old friend. It’s been a ride. I appreciate the good times and I’ll never forget what we’ve done and helped businesses achieve inside WordPress. But I’m a commitment kinda guy and deckerdevs has made its final decision: we’re all-in HubSpot CMS.
Sincerely,
Nicholas Decker & the deckerdevs dev team
—----------------
Simply put: there’s a better way to website.
And HubSpot CMS development? It doesn’t have to cost you an arm and a leg. Will it be cheap? No. Worth it? Hell yes.
Believe me when I say, this thing we have with HubSpot? It’s the real deal and not any kinda fling. We’ve been in a relationship with HubSpot for over a decade. We’re just going all-in now. 
\n","rss_body":"
\n
\n
Breakups are the pits, aren’t they? But outgrowing something (or someone) you love happens all the time. Needs change, people grow apart and what served someone well for so long just doesn’t get the job done any longer. This is how we’ve been feeling about WordPress for quite some time. I’ve been teetering on the edge of dropping WordPress as a platform for over a year, but hadn’t quite pulled the plug. It’s no secret that many small businesses outgrow WordPress quickly, but previously I wanted to have an option for small businesses that might not have had the budget to move over to HubSpot CMS. But now? With CMS Starter being such a compelling option for small businesses? It’s time, once and for all, it’s time for us to break up with WordPress.
\n\n
As finally-full-time HubSpot CMS Developers, this break up has been a long time coming.
Here’s our Dear John letter to WordPress as a platform:
—------------------------------
Dear WordPress:
It was a love story like no other. For decades, you delivered flexible development that I couldn’t get anywhere else. You made dreams come true - and not just mine. You were the foundation by which I judged all other platforms and by and large all of them paled in comparison to your capabilities, for a website platform. They were endless, and I was in awe at my ability to deliver for my small business clients. In the style of Bette Middler, you were the wind beneath my wings in so many ways. We were the power couple, the most dynamic duo. You and I did some incredible things together.
But, maybe I was jaded, in some ways. Maybe I didn’t know what love was supposed to look like, because while we reached so many destinations together, the bumps along the way and after were increasingly noticeable. The shiny newness of everything I delivered with you came to a crashing halt as I encountered more and more prospects that weren’t maintaining you properly, developers whose “best” practices and coding was terrible, leaving clients open to attacks on their website and business. The increased downtime, the decreased page speed as a result of bloated websites patched up in far too many plugins.
Related: 5 Signs You’ve Outgrown WordPress CMS
\n
So much of our small business clients’ valuable technology budget is being dumped into repairs, maintenance and the like, where we know that if we just move them over to HubSpot CMS, they don’t have to constantly pay to repair broken plugins, speed up incredibly slow websites and piece together things in ways that are making website growth and flexibility entirely unattainable. The monthly payment they’re making doesn’t have to go to maintaining the status quo or fixing broken code. Instead, it powers up a far more powerful infrastructure with boosted security and gives them the opportunity to look at the road ahead.
In a world where the freedom exists to do whatever you want, maybe we need more guardrails on our website platform and the people in charge of it. Wordpress is too open and anyone can add to a website. Lacking logic for problem solving and poor coding skills just add website bloat. Sometimes, the people in charge of the website that you’ve entrusted with the livelihood of your internet presence simply don’t know enough about web development to know what’s right.
Related: 7 Developer Interview Questions to ask - Part 1
\n
Or maybe… they haven’t yet discovered that there’s something better out there.
Our path is coming to a close not just because our relationship is over, but because I’ve found something new. Something that delivers in all the same ways… and more. I didn’t realize what I was missing, where a love like this could take me, until I let go of all my preconceptions of what I thought small business website development had to look like.
Related: It’s time to leave WordPress for HubSpot CMS
\n
For a long time the custom development I wanted to do in HubSpot wasn’t viable, but the platform has come so far in the last few years.. I’ve learned through the years that love is an investment. That you can grow together. That there isn’t any such thing as an “expensive” or “budget” website. That you eventually pay later in time, resources and missed opportunities what you’re unwilling to pay for in the initial stages of development.
I mean, the statistics don’t lie…
According to BetterStudio:
13,000 WordPress websites are hacked every day
8% of WordPress sites are hacked due to weak or stolen passwords
Outdated Wordpress websites are blamed for 61% of attacks
Cleaning up a hacked WordPress website can cost upwards of $5,000
More than 99% of all security vulnerabilities in the WordPress ecosystem were found in themes and plugins in 2021.
So many of our clients opt for Wordpress thinking they can have a bare bones custom site and add plugins to add the functionality they need later on… but every new plugin opens up new vulnerabilities and increased urgency for mitigating the risks.
And yet? Plugins and themes sit outdated either because the client isn’t applying them or because they’re abandoned by the developer themselves and not issuing updates - which is an entirely different problem that gets overlooked commonly.
So? It’s time to let go. I’ve already broken down the regrets you have after paying for a WordPress website and I think it’s finally time to end an era. You’ve been good to us, I’ve loved you (and sometimes hated you) for so long, and I’ll never forget all the flexibility (and many of the headaches that came with it) you brought to the table.
Bon voyage, old friend. It’s been a ride. I appreciate the good times and I’ll never forget what we’ve done and helped businesses achieve inside WordPress. But I’m a commitment kinda guy and deckerdevs has made its final decision: we’re all-in HubSpot CMS.
Sincerely,
Nicholas Decker & the deckerdevs dev team
—----------------
Simply put: there’s a better way to website.
And HubSpot CMS development? It doesn’t have to cost you an arm and a leg. Will it be cheap? No. Worth it? Hell yes.
Believe me when I say, this thing we have with HubSpot? It’s the real deal and not any kinda fling. We’ve been in a relationship with HubSpot for over a decade. We’re just going all-in now.
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\n
\n
Breakups are the pits, aren’t they? But outgrowing something (or someone) you love happens all the time. Needs change, people grow apart and what served someone well for so long just doesn’t get the job done any longer. This is how we’ve been feeling about WordPress for quite some time. I’ve been teetering on the edge of dropping WordPress as a platform for over a year, but hadn’t quite pulled the plug. It’s no secret that many small businesses outgrow WordPress quickly, but previously I wanted to have an option for small businesses that might not have had the budget to move over to HubSpot CMS. But now? With CMS Starter being such a compelling option for small businesses? It’s time, once and for all, it’s time for us to break up with WordPress.
\n\n
As finally-full-time HubSpot CMS Developers, this break up has been a long time coming.
Here’s our Dear John letter to WordPress as a platform:
—------------------------------
Dear WordPress:
It was a love story like no other. For decades, you delivered flexible development that I couldn’t get anywhere else. You made dreams come true - and not just mine. You were the foundation by which I judged all other platforms and by and large all of them paled in comparison to your capabilities, for a website platform. They were endless, and I was in awe at my ability to deliver for my small business clients. In the style of Bette Middler, you were the wind beneath my wings in so many ways. We were the power couple, the most dynamic duo. You and I did some incredible things together.
But, maybe I was jaded, in some ways. Maybe I didn’t know what love was supposed to look like, because while we reached so many destinations together, the bumps along the way and after were increasingly noticeable. The shiny newness of everything I delivered with you came to a crashing halt as I encountered more and more prospects that weren’t maintaining you properly, developers whose “best” practices and coding was terrible, leaving clients open to attacks on their website and business. The increased downtime, the decreased page speed as a result of bloated websites patched up in far too many plugins.
Related: 5 Signs You’ve Outgrown WordPress CMS
\n
So much of our small business clients’ valuable technology budget is being dumped into repairs, maintenance and the like, where we know that if we just move them over to HubSpot CMS, they don’t have to constantly pay to repair broken plugins, speed up incredibly slow websites and piece together things in ways that are making website growth and flexibility entirely unattainable. The monthly payment they’re making doesn’t have to go to maintaining the status quo or fixing broken code. Instead, it powers up a far more powerful infrastructure with boosted security and gives them the opportunity to look at the road ahead.
In a world where the freedom exists to do whatever you want, maybe we need more guardrails on our website platform and the people in charge of it. Wordpress is too open and anyone can add to a website. Lacking logic for problem solving and poor coding skills just add website bloat. Sometimes, the people in charge of the website that you’ve entrusted with the livelihood of your internet presence simply don’t know enough about web development to know what’s right.
Related: 7 Developer Interview Questions to ask - Part 1
\n
Or maybe… they haven’t yet discovered that there’s something better out there.
Our path is coming to a close not just because our relationship is over, but because I’ve found something new. Something that delivers in all the same ways… and more. I didn’t realize what I was missing, where a love like this could take me, until I let go of all my preconceptions of what I thought small business website development had to look like.
Related: It’s time to leave WordPress for HubSpot CMS
\n
For a long time the custom development I wanted to do in HubSpot wasn’t viable, but the platform has come so far in the last few years.. I’ve learned through the years that love is an investment. That you can grow together. That there isn’t any such thing as an “expensive” or “budget” website. That you eventually pay later in time, resources and missed opportunities what you’re unwilling to pay for in the initial stages of development.
I mean, the statistics don’t lie…
According to BetterStudio:
13,000 WordPress websites are hacked every day
8% of WordPress sites are hacked due to weak or stolen passwords
Outdated Wordpress websites are blamed for 61% of attacks
Cleaning up a hacked WordPress website can cost upwards of $5,000
More than 99% of all security vulnerabilities in the WordPress ecosystem were found in themes and plugins in 2021.
So many of our clients opt for Wordpress thinking they can have a bare bones custom site and add plugins to add the functionality they need later on… but every new plugin opens up new vulnerabilities and increased urgency for mitigating the risks.
And yet? Plugins and themes sit outdated either because the client isn’t applying them or because they’re abandoned by the developer themselves and not issuing updates - which is an entirely different problem that gets overlooked commonly.
So? It’s time to let go. I’ve already broken down the regrets you have after paying for a WordPress website and I think it’s finally time to end an era. You’ve been good to us, I’ve loved you (and sometimes hated you) for so long, and I’ll never forget all the flexibility (and many of the headaches that came with it) you brought to the table.
Bon voyage, old friend. It’s been a ride. I appreciate the good times and I’ll never forget what we’ve done and helped businesses achieve inside WordPress. But I’m a commitment kinda guy and deckerdevs has made its final decision: we’re all-in HubSpot CMS.
Sincerely,
Nicholas Decker & the deckerdevs dev team
—----------------
Simply put: there’s a better way to website.
And HubSpot CMS development? It doesn’t have to cost you an arm and a leg. Will it be cheap? No. Worth it? Hell yes.
Believe me when I say, this thing we have with HubSpot? It’s the real deal and not any kinda fling. We’ve been in a relationship with HubSpot for over a decade. We’re just going all-in now.
\n
\n
Breakups are the pits, aren’t they? But outgrowing something (or someone) you love happens all the time. Needs change, people grow apart and what served someone well for so long just doesn’t get the job done any longer. This is how we’ve been feeling about WordPress for quite some time. I’ve been teetering on the edge of dropping WordPress as a platform for over a year, but hadn’t quite pulled the plug. It’s no secret that many small businesses outgrow WordPress quickly, but previously I wanted to have an option for small businesses that might not have had the budget to move over to HubSpot CMS. But now? With CMS Starter being such a compelling option for small businesses? It’s time, once and for all, it’s time for us to break up with WordPress.
\n\n
As finally-full-time HubSpot CMS Developers, this break up has been a long time coming.
Here’s our Dear John letter to WordPress as a platform:
—------------------------------
Dear WordPress:
It was a love story like no other. For decades, you delivered flexible development that I couldn’t get anywhere else. You made dreams come true - and not just mine. You were the foundation by which I judged all other platforms and by and large all of them paled in comparison to your capabilities, for a website platform. They were endless, and I was in awe at my ability to deliver for my small business clients. In the style of Bette Middler, you were the wind beneath my wings in so many ways. We were the power couple, the most dynamic duo. You and I did some incredible things together.
But, maybe I was jaded, in some ways. Maybe I didn’t know what love was supposed to look like, because while we reached so many destinations together, the bumps along the way and after were increasingly noticeable. The shiny newness of everything I delivered with you came to a crashing halt as I encountered more and more prospects that weren’t maintaining you properly, developers whose “best” practices and coding was terrible, leaving clients open to attacks on their website and business. The increased downtime, the decreased page speed as a result of bloated websites patched up in far too many plugins.
Related: 5 Signs You’ve Outgrown WordPress CMS
\n
So much of our small business clients’ valuable technology budget is being dumped into repairs, maintenance and the like, where we know that if we just move them over to HubSpot CMS, they don’t have to constantly pay to repair broken plugins, speed up incredibly slow websites and piece together things in ways that are making website growth and flexibility entirely unattainable. The monthly payment they’re making doesn’t have to go to maintaining the status quo or fixing broken code. Instead, it powers up a far more powerful infrastructure with boosted security and gives them the opportunity to look at the road ahead.
In a world where the freedom exists to do whatever you want, maybe we need more guardrails on our website platform and the people in charge of it. Wordpress is too open and anyone can add to a website. Lacking logic for problem solving and poor coding skills just add website bloat. Sometimes, the people in charge of the website that you’ve entrusted with the livelihood of your internet presence simply don’t know enough about web development to know what’s right.
Related: 7 Developer Interview Questions to ask - Part 1
\n
Or maybe… they haven’t yet discovered that there’s something better out there.
Our path is coming to a close not just because our relationship is over, but because I’ve found something new. Something that delivers in all the same ways… and more. I didn’t realize what I was missing, where a love like this could take me, until I let go of all my preconceptions of what I thought small business website development had to look like.
Related: It’s time to leave WordPress for HubSpot CMS
\n
For a long time the custom development I wanted to do in HubSpot wasn’t viable, but the platform has come so far in the last few years.. I’ve learned through the years that love is an investment. That you can grow together. That there isn’t any such thing as an “expensive” or “budget” website. That you eventually pay later in time, resources and missed opportunities what you’re unwilling to pay for in the initial stages of development.
I mean, the statistics don’t lie…
According to BetterStudio:
13,000 WordPress websites are hacked every day
8% of WordPress sites are hacked due to weak or stolen passwords
Outdated Wordpress websites are blamed for 61% of attacks
Cleaning up a hacked WordPress website can cost upwards of $5,000
More than 99% of all security vulnerabilities in the WordPress ecosystem were found in themes and plugins in 2021.
So many of our clients opt for Wordpress thinking they can have a bare bones custom site and add plugins to add the functionality they need later on… but every new plugin opens up new vulnerabilities and increased urgency for mitigating the risks.
And yet? Plugins and themes sit outdated either because the client isn’t applying them or because they’re abandoned by the developer themselves and not issuing updates - which is an entirely different problem that gets overlooked commonly.
So? It’s time to let go. I’ve already broken down the regrets you have after paying for a WordPress website and I think it’s finally time to end an era. You’ve been good to us, I’ve loved you (and sometimes hated you) for so long, and I’ll never forget all the flexibility (and many of the headaches that came with it) you brought to the table.
Bon voyage, old friend. It’s been a ride. I appreciate the good times and I’ll never forget what we’ve done and helped businesses achieve inside WordPress. But I’m a commitment kinda guy and deckerdevs has made its final decision: we’re all-in HubSpot CMS.
Sincerely,
Nicholas Decker & the deckerdevs dev team
—----------------
Simply put: there’s a better way to website.
And HubSpot CMS development? It doesn’t have to cost you an arm and a leg. Will it be cheap? No. Worth it? Hell yes.
Believe me when I say, this thing we have with HubSpot? It’s the real deal and not any kinda fling. We’ve been in a relationship with HubSpot for over a decade. We’re just going all-in now.
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\n
\n
Breakups are the pits, aren’t they? But outgrowing something (or someone) you love happens all the time. Needs change, people grow apart and what served someone well for so long just doesn’t get the job done any longer. This is how we’ve been feeling about WordPress for quite some time. I’ve been teetering on the edge of dropping WordPress as a platform for over a year, but hadn’t quite pulled the plug. It’s no secret that many small businesses outgrow WordPress quickly, but previously I wanted to have an option for small businesses that might not have had the budget to move over to HubSpot CMS. But now? With CMS Starter being such a compelling option for small businesses? It’s time, once and for all, it’s time for us to break up with WordPress.
\n\n
As finally-full-time HubSpot CMS Developers, this break up has been a long time coming.
Here’s our Dear John letter to WordPress as a platform:
—------------------------------
Dear WordPress:
It was a love story like no other. For decades, you delivered flexible development that I couldn’t get anywhere else. You made dreams come true - and not just mine. You were the foundation by which I judged all other platforms and by and large all of them paled in comparison to your capabilities, for a website platform. They were endless, and I was in awe at my ability to deliver for my small business clients. In the style of Bette Middler, you were the wind beneath my wings in so many ways. We were the power couple, the most dynamic duo. You and I did some incredible things together.
But, maybe I was jaded, in some ways. Maybe I didn’t know what love was supposed to look like, because while we reached so many destinations together, the bumps along the way and after were increasingly noticeable. The shiny newness of everything I delivered with you came to a crashing halt as I encountered more and more prospects that weren’t maintaining you properly, developers whose “best” practices and coding was terrible, leaving clients open to attacks on their website and business. The increased downtime, the decreased page speed as a result of bloated websites patched up in far too many plugins.
Related: 5 Signs You’ve Outgrown WordPress CMS
\n
So much of our small business clients’ valuable technology budget is being dumped into repairs, maintenance and the like, where we know that if we just move them over to HubSpot CMS, they don’t have to constantly pay to repair broken plugins, speed up incredibly slow websites and piece together things in ways that are making website growth and flexibility entirely unattainable. The monthly payment they’re making doesn’t have to go to maintaining the status quo or fixing broken code. Instead, it powers up a far more powerful infrastructure with boosted security and gives them the opportunity to look at the road ahead.
In a world where the freedom exists to do whatever you want, maybe we need more guardrails on our website platform and the people in charge of it. Wordpress is too open and anyone can add to a website. Lacking logic for problem solving and poor coding skills just add website bloat. Sometimes, the people in charge of the website that you’ve entrusted with the livelihood of your internet presence simply don’t know enough about web development to know what’s right.
Related: 7 Developer Interview Questions to ask - Part 1
\n
Or maybe… they haven’t yet discovered that there’s something better out there.
Our path is coming to a close not just because our relationship is over, but because I’ve found something new. Something that delivers in all the same ways… and more. I didn’t realize what I was missing, where a love like this could take me, until I let go of all my preconceptions of what I thought small business website development had to look like.
Related: It’s time to leave WordPress for HubSpot CMS
\n
For a long time the custom development I wanted to do in HubSpot wasn’t viable, but the platform has come so far in the last few years.. I’ve learned through the years that love is an investment. That you can grow together. That there isn’t any such thing as an “expensive” or “budget” website. That you eventually pay later in time, resources and missed opportunities what you’re unwilling to pay for in the initial stages of development.
I mean, the statistics don’t lie…
According to BetterStudio:
13,000 WordPress websites are hacked every day
8% of WordPress sites are hacked due to weak or stolen passwords
Outdated Wordpress websites are blamed for 61% of attacks
Cleaning up a hacked WordPress website can cost upwards of $5,000
More than 99% of all security vulnerabilities in the WordPress ecosystem were found in themes and plugins in 2021.
So many of our clients opt for Wordpress thinking they can have a bare bones custom site and add plugins to add the functionality they need later on… but every new plugin opens up new vulnerabilities and increased urgency for mitigating the risks.
And yet? Plugins and themes sit outdated either because the client isn’t applying them or because they’re abandoned by the developer themselves and not issuing updates - which is an entirely different problem that gets overlooked commonly.
So? It’s time to let go. I’ve already broken down the regrets you have after paying for a WordPress website and I think it’s finally time to end an era. You’ve been good to us, I’ve loved you (and sometimes hated you) for so long, and I’ll never forget all the flexibility (and many of the headaches that came with it) you brought to the table.
Bon voyage, old friend. It’s been a ride. I appreciate the good times and I’ll never forget what we’ve done and helped businesses achieve inside WordPress. But I’m a commitment kinda guy and deckerdevs has made its final decision: we’re all-in HubSpot CMS.
Sincerely,
Nicholas Decker & the deckerdevs dev team
—----------------
Simply put: there’s a better way to website.
And HubSpot CMS development? It doesn’t have to cost you an arm and a leg. Will it be cheap? No. Worth it? Hell yes.
Believe me when I say, this thing we have with HubSpot? It’s the real deal and not any kinda fling. We’ve been in a relationship with HubSpot for over a decade. We’re just going all-in now.
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“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
![\"saving](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/saving%20money.jpeg\")
Because HubSpot isn’t a cheap product, many companies go directly to the source, thinking that will yield them the best price. While it can be good to go directly to HubSpot to get your HubSpot subscription or receive bundle pricing for multiple Hubs, it’s not the way to get the best value. HubSpot’s direct reps don’t have any more information than a certified HubSpot Partner. In fact, few of them are qualified to make deep consulting decisions like how your data should be configured in HubSpot and which Hubs are ideal for you based on your organization's infrastructure. And? You can’t always guarantee the best price when going direct. All HubSpot Partners have channel account managers (CAMs) whose job it is to play the middleman and make sure that we can get our clients the best deal for our customers on that monthly or annual subscription price that they pay.
It’s worthwhile to note, the most important way to save money on HubSpot isn’t on your software subscription itself - the way to save money is by purchasing the right products, leveraging all their features and optimizing what you have so that you can make the most of what you’re paying for. Maybe we’re talking value over purchase price, but ultimately - it all matters for the bottom line.
Here’s why we think you can save the most on your HubSpot subscription by working with a technical partner:
Your interests are most considered with a Technical HubSpot Partner.
\n
For any agency, but particularly a specialized technical HubSpot Partner, we want to make the most of your budget. Every dollar you save on your HubSpot subscription is another dollar you can invest in your marketing, reporting and technology strategy. For that reason, an agency has much more vested interest in making sure that you get the best deal than a HubSpot representative does - particularly because the higher the contract value, the more the HubSpot sales representative gets paid. But using a Technical Partner with an on-staff HubSpot architect stands to ensure you save the most money. How?
When HubSpot reps sell HubSpot, their biggest focus is on the number of deals and value of those deals that they can get by the end of the month or quarter. I don’t think this is anything that we need to hide at this point, as HubSpot has made it clear in how they’ve restructured partner tiers and shifted the availability to certain perks so that new account sales are HubSpot’s focus when it comes to their reps and even agency partners.
The culture that this focus on sales fosters is competitive and garners results, but isn’t always what every customer needs. There have been many times when a customer wasn’t ready to close the deal with HubSpot, but we’ve seen pressure come from direct reps to make sure that the deal is closed. Last month, for example, we received an e-mail on June 30th at 5:03pm from a HubSpot rep, asking if they should kill a deal because a prospective customer was sitting on the contract for a few days. Needless to say, it was both frustrating and shocking, and while we were able to insulate the client from the pressure of that experience, it created an awareness that the best interest of the customer isn’t the biggest priority for everyone.
Additionally, bundling Hubs that sometimes won’t be leveraged properly, or are simply not needed is another way that customers can get the perception of savings without the actual benefit. For an organization getting started on HubSpot, it can be valuable to purchase multiple hubs to fully integrate your business processes into HubSpot and get the most detailed reporting, but properly integrating those departments can take time, training, custom integration builds and a lot of patience and company wide adoption, which is not something that is easy to garner. Purchasing these bundles without first consulting a Technical HubSpot Partner and HubSpot Architect can set you up for failure, frustration and a ton of wasted money because of the perceived deal that was marketed to you without taking a deep dive into your data, processes and business structure.
You’ll get set up properly from the start and avoid costly delays.
\n
One of the biggest complaints that we get from HubSpot customers that are engaging our assistance is that they’ve been paying for HubSpot for months, but they haven’t fully completed onboarding or been set up in a way that really makes sense for their goals. This is usually a symptom of being sold too quickly before your organization has the time to break down their timelines, goals, data structure and other elements of how your business will best integrate with HubSpot. It can also be a symptom of investing in the wrong company and not paying for a comprehensive implementation versus a basic HubSpot Onboarding. (You can learn about the difference here.)
You may want to get setup on HubSpot quickly, but how quickly your onboarding is completed is less important than what is included in that onboarding. A basic HubSpot setup is nothing like a comprehensive implementation and it pays companies back tenfold to invest in a HubSpot architect. Going beyond the basics and understanding not only how HubSpot’s robust features can help your workflow, but how they can help you learn (through more customized reporting configuration) what elements of your marketing and business processes are most successful is invaluable from a cost savings perspective.
According to Userlane.com, organizations worldwide waste $1.4 Trillion annually on digital transformation projects that have no actual impact on business operations and the bottom line. The article goes on to say that, “Low digital adoption derives from lack of continuous training and performance support.”
Don’t get caught up in a quick setup and onboarding to get started quickly, take the time to hire a HubSpot Architect and Technical Partner before you even purchase HubSpot so that you can implement training across departments, get your reporting and custom objects configured properly and make sure you have the data you need to make the decisions that will help you scale in the long term. It’s part of why you’re paying for HubSpot in the first place, right?
Related: Signs your HubSpot configuration isn’t helping you scale
\n
You have a full on consultant at your disposal to help you hone in your budget.
\n
Over time in your journey with HubSpot, you’ll start to realize that where you started is not where you’ll need to end up. Purchasing HubSpot (even if you purchase multiple Hubs from the outset) and starting your journey into the analytics of marketing automation isn’t even close to the final iteration of what your marketing, sales, operations and services processes will look like over time.
Ideally, you’ll be successful in optimizing all your departments and need to scale over time. You might need to complete integrations with your accounting software or find that an external line of business project management software is no longer suited for your team as it grows. You might need ongoing technical consulting and find that you want to do more with HubSpot, but aren’t sure how to configure it.
By partnering with a technical partner that has your best interests in mind from the start, you make sure that you’re setup properly so that when it comes time to work together on scaling, integrations, and big picture business decisions, your foundation is solid and your HubSpot Architect and Technical Partner can act in a more informed way.
Think of partnering with a Technical Partner from the start like an extension of your company. We’re a full on technology department that isn’t just there for fire drills and one-time projects, but the long haul. The fact that we’ll already have a deep understanding of your data management and processes only means that we can make faster, more informed decisions on your behalf when it comes time for your organization to scale.
Working with a technical partner long term means that you save money on the front end with HubSpot, ensure that you have the right Hubs to get started with and configure everything properly the first time. It means that you have the ability to regularly consult with and grow with a partner that has laid your foundation and really understands your everyday challenges and goals. It means that you’ll be set up on HubSpot properly and not pay for months of your subscription license totally unused because you’re not configured properly. It means that you’ll have better adoption across all departments because you’ve paid someone to give you the expertise, training and support that you need.
Saving money on your HubSpot subscription matters, but you’ll save exponentially more when you engage a HubSpot Architect and Technical Partner to work in tandem towards your goals.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
Because HubSpot isn’t a cheap product, many companies go directly to the source, thinking that will yield them the best price. While it can be good to go directly to HubSpot to get your HubSpot subscription or receive bundle pricing for multiple Hubs, it’s not the way to get the best value. HubSpot’s direct reps don’t have any more information than a certified HubSpot Partner. In fact, few of them are qualified to make deep consulting decisions like how your data should be configured in HubSpot and which Hubs are ideal for you based on your organization's infrastructure. And? You can’t always guarantee the best price when going direct. All HubSpot Partners have channel account managers (CAMs) whose job it is to play the middleman and make sure that we can get our clients the best deal for our customers on that monthly or annual subscription price that they pay.
It’s worthwhile to note, the most important way to save money on HubSpot isn’t on your software subscription itself - the way to save money is by purchasing the right products, leveraging all their features and optimizing what you have so that you can make the most of what you’re paying for. Maybe we’re talking value over purchase price, but ultimately - it all matters for the bottom line.
Here’s why we think you can save the most on your HubSpot subscription by working with a technical partner:
Your interests are most considered with a Technical HubSpot Partner.
\n
For any agency, but particularly a specialized technical HubSpot Partner, we want to make the most of your budget. Every dollar you save on your HubSpot subscription is another dollar you can invest in your marketing, reporting and technology strategy. For that reason, an agency has much more vested interest in making sure that you get the best deal than a HubSpot representative does - particularly because the higher the contract value, the more the HubSpot sales representative gets paid. But using a Technical Partner with an on-staff HubSpot architect stands to ensure you save the most money. How?
When HubSpot reps sell HubSpot, their biggest focus is on the number of deals and value of those deals that they can get by the end of the month or quarter. I don’t think this is anything that we need to hide at this point, as HubSpot has made it clear in how they’ve restructured partner tiers and shifted the availability to certain perks so that new account sales are HubSpot’s focus when it comes to their reps and even agency partners.
The culture that this focus on sales fosters is competitive and garners results, but isn’t always what every customer needs. There have been many times when a customer wasn’t ready to close the deal with HubSpot, but we’ve seen pressure come from direct reps to make sure that the deal is closed. Last month, for example, we received an e-mail on June 30th at 5:03pm from a HubSpot rep, asking if they should kill a deal because a prospective customer was sitting on the contract for a few days. Needless to say, it was both frustrating and shocking, and while we were able to insulate the client from the pressure of that experience, it created an awareness that the best interest of the customer isn’t the biggest priority for everyone.
Additionally, bundling Hubs that sometimes won’t be leveraged properly, or are simply not needed is another way that customers can get the perception of savings without the actual benefit. For an organization getting started on HubSpot, it can be valuable to purchase multiple hubs to fully integrate your business processes into HubSpot and get the most detailed reporting, but properly integrating those departments can take time, training, custom integration builds and a lot of patience and company wide adoption, which is not something that is easy to garner. Purchasing these bundles without first consulting a Technical HubSpot Partner and HubSpot Architect can set you up for failure, frustration and a ton of wasted money because of the perceived deal that was marketed to you without taking a deep dive into your data, processes and business structure.
You’ll get set up properly from the start and avoid costly delays.
\n
One of the biggest complaints that we get from HubSpot customers that are engaging our assistance is that they’ve been paying for HubSpot for months, but they haven’t fully completed onboarding or been set up in a way that really makes sense for their goals. This is usually a symptom of being sold too quickly before your organization has the time to break down their timelines, goals, data structure and other elements of how your business will best integrate with HubSpot. It can also be a symptom of investing in the wrong company and not paying for a comprehensive implementation versus a basic HubSpot Onboarding. (You can learn about the difference here.)
You may want to get setup on HubSpot quickly, but how quickly your onboarding is completed is less important than what is included in that onboarding. A basic HubSpot setup is nothing like a comprehensive implementation and it pays companies back tenfold to invest in a HubSpot architect. Going beyond the basics and understanding not only how HubSpot’s robust features can help your workflow, but how they can help you learn (through more customized reporting configuration) what elements of your marketing and business processes are most successful is invaluable from a cost savings perspective.
According to Userlane.com, organizations worldwide waste $1.4 Trillion annually on digital transformation projects that have no actual impact on business operations and the bottom line. The article goes on to say that, “Low digital adoption derives from lack of continuous training and performance support.”
Don’t get caught up in a quick setup and onboarding to get started quickly, take the time to hire a HubSpot Architect and Technical Partner before you even purchase HubSpot so that you can implement training across departments, get your reporting and custom objects configured properly and make sure you have the data you need to make the decisions that will help you scale in the long term. It’s part of why you’re paying for HubSpot in the first place, right?
Related: Signs your HubSpot configuration isn’t helping you scale
\n
You have a full on consultant at your disposal to help you hone in your budget.
\n
Over time in your journey with HubSpot, you’ll start to realize that where you started is not where you’ll need to end up. Purchasing HubSpot (even if you purchase multiple Hubs from the outset) and starting your journey into the analytics of marketing automation isn’t even close to the final iteration of what your marketing, sales, operations and services processes will look like over time.
Ideally, you’ll be successful in optimizing all your departments and need to scale over time. You might need to complete integrations with your accounting software or find that an external line of business project management software is no longer suited for your team as it grows. You might need ongoing technical consulting and find that you want to do more with HubSpot, but aren’t sure how to configure it.
By partnering with a technical partner that has your best interests in mind from the start, you make sure that you’re setup properly so that when it comes time to work together on scaling, integrations, and big picture business decisions, your foundation is solid and your HubSpot Architect and Technical Partner can act in a more informed way.
Think of partnering with a Technical Partner from the start like an extension of your company. We’re a full on technology department that isn’t just there for fire drills and one-time projects, but the long haul. The fact that we’ll already have a deep understanding of your data management and processes only means that we can make faster, more informed decisions on your behalf when it comes time for your organization to scale.
Working with a technical partner long term means that you save money on the front end with HubSpot, ensure that you have the right Hubs to get started with and configure everything properly the first time. It means that you have the ability to regularly consult with and grow with a partner that has laid your foundation and really understands your everyday challenges and goals. It means that you’ll be set up on HubSpot properly and not pay for months of your subscription license totally unused because you’re not configured properly. It means that you’ll have better adoption across all departments because you’ve paid someone to give you the expertise, training and support that you need.
Saving money on your HubSpot subscription matters, but you’ll save exponentially more when you engage a HubSpot Architect and Technical Partner to work in tandem towards your goals.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
Because HubSpot isn’t a cheap product, many companies go directly to the source, thinking that will yield them the best price. While it can be good to go directly to HubSpot to get your HubSpot subscription or receive bundle pricing for multiple Hubs, it’s not the way to get the best value. HubSpot’s direct reps don’t have any more information than a certified HubSpot Partner. In fact, few of them are qualified to make deep consulting decisions like how your data should be configured in HubSpot and which Hubs are ideal for you based on your organization's infrastructure. And? You can’t always guarantee the best price when going direct. All HubSpot Partners have channel account managers (CAMs) whose job it is to play the middleman and make sure that we can get our clients the best deal for our customers on that monthly or annual subscription price that they pay.
It’s worthwhile to note, the most important way to save money on HubSpot isn’t on your software subscription itself - the way to save money is by purchasing the right products, leveraging all their features and optimizing what you have so that you can make the most of what you’re paying for. Maybe we’re talking value over purchase price, but ultimately - it all matters for the bottom line.
Here’s why we think you can save the most on your HubSpot subscription by working with a technical partner:
Your interests are most considered with a Technical HubSpot Partner.
\n
For any agency, but particularly a specialized technical HubSpot Partner, we want to make the most of your budget. Every dollar you save on your HubSpot subscription is another dollar you can invest in your marketing, reporting and technology strategy. For that reason, an agency has much more vested interest in making sure that you get the best deal than a HubSpot representative does - particularly because the higher the contract value, the more the HubSpot sales representative gets paid. But using a Technical Partner with an on-staff HubSpot architect stands to ensure you save the most money. How?
When HubSpot reps sell HubSpot, their biggest focus is on the number of deals and value of those deals that they can get by the end of the month or quarter. I don’t think this is anything that we need to hide at this point, as HubSpot has made it clear in how they’ve restructured partner tiers and shifted the availability to certain perks so that new account sales are HubSpot’s focus when it comes to their reps and even agency partners.
The culture that this focus on sales fosters is competitive and garners results, but isn’t always what every customer needs. There have been many times when a customer wasn’t ready to close the deal with HubSpot, but we’ve seen pressure come from direct reps to make sure that the deal is closed. Last month, for example, we received an e-mail on June 30th at 5:03pm from a HubSpot rep, asking if they should kill a deal because a prospective customer was sitting on the contract for a few days. Needless to say, it was both frustrating and shocking, and while we were able to insulate the client from the pressure of that experience, it created an awareness that the best interest of the customer isn’t the biggest priority for everyone.
Additionally, bundling Hubs that sometimes won’t be leveraged properly, or are simply not needed is another way that customers can get the perception of savings without the actual benefit. For an organization getting started on HubSpot, it can be valuable to purchase multiple hubs to fully integrate your business processes into HubSpot and get the most detailed reporting, but properly integrating those departments can take time, training, custom integration builds and a lot of patience and company wide adoption, which is not something that is easy to garner. Purchasing these bundles without first consulting a Technical HubSpot Partner and HubSpot Architect can set you up for failure, frustration and a ton of wasted money because of the perceived deal that was marketed to you without taking a deep dive into your data, processes and business structure.
You’ll get set up properly from the start and avoid costly delays.
\n
One of the biggest complaints that we get from HubSpot customers that are engaging our assistance is that they’ve been paying for HubSpot for months, but they haven’t fully completed onboarding or been set up in a way that really makes sense for their goals. This is usually a symptom of being sold too quickly before your organization has the time to break down their timelines, goals, data structure and other elements of how your business will best integrate with HubSpot. It can also be a symptom of investing in the wrong company and not paying for a comprehensive implementation versus a basic HubSpot Onboarding. (You can learn about the difference here.)
You may want to get setup on HubSpot quickly, but how quickly your onboarding is completed is less important than what is included in that onboarding. A basic HubSpot setup is nothing like a comprehensive implementation and it pays companies back tenfold to invest in a HubSpot architect. Going beyond the basics and understanding not only how HubSpot’s robust features can help your workflow, but how they can help you learn (through more customized reporting configuration) what elements of your marketing and business processes are most successful is invaluable from a cost savings perspective.
According to Userlane.com, organizations worldwide waste $1.4 Trillion annually on digital transformation projects that have no actual impact on business operations and the bottom line. The article goes on to say that, “Low digital adoption derives from lack of continuous training and performance support.”
Don’t get caught up in a quick setup and onboarding to get started quickly, take the time to hire a HubSpot Architect and Technical Partner before you even purchase HubSpot so that you can implement training across departments, get your reporting and custom objects configured properly and make sure you have the data you need to make the decisions that will help you scale in the long term. It’s part of why you’re paying for HubSpot in the first place, right?
Related: Signs your HubSpot configuration isn’t helping you scale
\n
You have a full on consultant at your disposal to help you hone in your budget.
\n
Over time in your journey with HubSpot, you’ll start to realize that where you started is not where you’ll need to end up. Purchasing HubSpot (even if you purchase multiple Hubs from the outset) and starting your journey into the analytics of marketing automation isn’t even close to the final iteration of what your marketing, sales, operations and services processes will look like over time.
Ideally, you’ll be successful in optimizing all your departments and need to scale over time. You might need to complete integrations with your accounting software or find that an external line of business project management software is no longer suited for your team as it grows. You might need ongoing technical consulting and find that you want to do more with HubSpot, but aren’t sure how to configure it.
By partnering with a technical partner that has your best interests in mind from the start, you make sure that you’re setup properly so that when it comes time to work together on scaling, integrations, and big picture business decisions, your foundation is solid and your HubSpot Architect and Technical Partner can act in a more informed way.
Think of partnering with a Technical Partner from the start like an extension of your company. We’re a full on technology department that isn’t just there for fire drills and one-time projects, but the long haul. The fact that we’ll already have a deep understanding of your data management and processes only means that we can make faster, more informed decisions on your behalf when it comes time for your organization to scale.
Working with a technical partner long term means that you save money on the front end with HubSpot, ensure that you have the right Hubs to get started with and configure everything properly the first time. It means that you have the ability to regularly consult with and grow with a partner that has laid your foundation and really understands your everyday challenges and goals. It means that you’ll be set up on HubSpot properly and not pay for months of your subscription license totally unused because you’re not configured properly. It means that you’ll have better adoption across all departments because you’ve paid someone to give you the expertise, training and support that you need.
Saving money on your HubSpot subscription matters, but you’ll save exponentially more when you engage a HubSpot Architect and Technical Partner to work in tandem towards your goals.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
Because HubSpot isn’t a cheap product, many companies go directly to the source, thinking that will yield them the best price. While it can be good to go directly to HubSpot to get your HubSpot subscription or receive bundle pricing for multiple Hubs, it’s not the way to get the best value. HubSpot’s direct reps don’t have any more information than a certified HubSpot Partner. In fact, few of them are qualified to make deep consulting decisions like how your data should be configured in HubSpot and which Hubs are ideal for you based on your organization's infrastructure. And? You can’t always guarantee the best price when going direct. All HubSpot Partners have channel account managers (CAMs) whose job it is to play the middleman and make sure that we can get our clients the best deal for our customers on that monthly or annual subscription price that they pay.
It’s worthwhile to note, the most important way to save money on HubSpot isn’t on your software subscription itself - the way to save money is by purchasing the right products, leveraging all their features and optimizing what you have so that you can make the most of what you’re paying for. Maybe we’re talking value over purchase price, but ultimately - it all matters for the bottom line.
Here’s why we think you can save the most on your HubSpot subscription by working with a technical partner:
Your interests are most considered with a Technical HubSpot Partner.
\n
For any agency, but particularly a specialized technical HubSpot Partner, we want to make the most of your budget. Every dollar you save on your HubSpot subscription is another dollar you can invest in your marketing, reporting and technology strategy. For that reason, an agency has much more vested interest in making sure that you get the best deal than a HubSpot representative does - particularly because the higher the contract value, the more the HubSpot sales representative gets paid. But using a Technical Partner with an on-staff HubSpot architect stands to ensure you save the most money. How?
When HubSpot reps sell HubSpot, their biggest focus is on the number of deals and value of those deals that they can get by the end of the month or quarter. I don’t think this is anything that we need to hide at this point, as HubSpot has made it clear in how they’ve restructured partner tiers and shifted the availability to certain perks so that new account sales are HubSpot’s focus when it comes to their reps and even agency partners.
The culture that this focus on sales fosters is competitive and garners results, but isn’t always what every customer needs. There have been many times when a customer wasn’t ready to close the deal with HubSpot, but we’ve seen pressure come from direct reps to make sure that the deal is closed. Last month, for example, we received an e-mail on June 30th at 5:03pm from a HubSpot rep, asking if they should kill a deal because a prospective customer was sitting on the contract for a few days. Needless to say, it was both frustrating and shocking, and while we were able to insulate the client from the pressure of that experience, it created an awareness that the best interest of the customer isn’t the biggest priority for everyone.
Additionally, bundling Hubs that sometimes won’t be leveraged properly, or are simply not needed is another way that customers can get the perception of savings without the actual benefit. For an organization getting started on HubSpot, it can be valuable to purchase multiple hubs to fully integrate your business processes into HubSpot and get the most detailed reporting, but properly integrating those departments can take time, training, custom integration builds and a lot of patience and company wide adoption, which is not something that is easy to garner. Purchasing these bundles without first consulting a Technical HubSpot Partner and HubSpot Architect can set you up for failure, frustration and a ton of wasted money because of the perceived deal that was marketed to you without taking a deep dive into your data, processes and business structure.
You’ll get set up properly from the start and avoid costly delays.
\n
One of the biggest complaints that we get from HubSpot customers that are engaging our assistance is that they’ve been paying for HubSpot for months, but they haven’t fully completed onboarding or been set up in a way that really makes sense for their goals. This is usually a symptom of being sold too quickly before your organization has the time to break down their timelines, goals, data structure and other elements of how your business will best integrate with HubSpot. It can also be a symptom of investing in the wrong company and not paying for a comprehensive implementation versus a basic HubSpot Onboarding. (You can learn about the difference here.)
You may want to get setup on HubSpot quickly, but how quickly your onboarding is completed is less important than what is included in that onboarding. A basic HubSpot setup is nothing like a comprehensive implementation and it pays companies back tenfold to invest in a HubSpot architect. Going beyond the basics and understanding not only how HubSpot’s robust features can help your workflow, but how they can help you learn (through more customized reporting configuration) what elements of your marketing and business processes are most successful is invaluable from a cost savings perspective.
According to Userlane.com, organizations worldwide waste $1.4 Trillion annually on digital transformation projects that have no actual impact on business operations and the bottom line. The article goes on to say that, “Low digital adoption derives from lack of continuous training and performance support.”
Don’t get caught up in a quick setup and onboarding to get started quickly, take the time to hire a HubSpot Architect and Technical Partner before you even purchase HubSpot so that you can implement training across departments, get your reporting and custom objects configured properly and make sure you have the data you need to make the decisions that will help you scale in the long term. It’s part of why you’re paying for HubSpot in the first place, right?
Related: Signs your HubSpot configuration isn’t helping you scale
\n
You have a full on consultant at your disposal to help you hone in your budget.
\n
Over time in your journey with HubSpot, you’ll start to realize that where you started is not where you’ll need to end up. Purchasing HubSpot (even if you purchase multiple Hubs from the outset) and starting your journey into the analytics of marketing automation isn’t even close to the final iteration of what your marketing, sales, operations and services processes will look like over time.
Ideally, you’ll be successful in optimizing all your departments and need to scale over time. You might need to complete integrations with your accounting software or find that an external line of business project management software is no longer suited for your team as it grows. You might need ongoing technical consulting and find that you want to do more with HubSpot, but aren’t sure how to configure it.
By partnering with a technical partner that has your best interests in mind from the start, you make sure that you’re setup properly so that when it comes time to work together on scaling, integrations, and big picture business decisions, your foundation is solid and your HubSpot Architect and Technical Partner can act in a more informed way.
Think of partnering with a Technical Partner from the start like an extension of your company. We’re a full on technology department that isn’t just there for fire drills and one-time projects, but the long haul. The fact that we’ll already have a deep understanding of your data management and processes only means that we can make faster, more informed decisions on your behalf when it comes time for your organization to scale.
Working with a technical partner long term means that you save money on the front end with HubSpot, ensure that you have the right Hubs to get started with and configure everything properly the first time. It means that you have the ability to regularly consult with and grow with a partner that has laid your foundation and really understands your everyday challenges and goals. It means that you’ll be set up on HubSpot properly and not pay for months of your subscription license totally unused because you’re not configured properly. It means that you’ll have better adoption across all departments because you’ve paid someone to give you the expertise, training and support that you need.
Saving money on your HubSpot subscription matters, but you’ll save exponentially more when you engage a HubSpot Architect and Technical Partner to work in tandem towards your goals.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
Because HubSpot isn’t a cheap product, many companies go directly to the source, thinking that will yield them the best price. While it can be good to go directly to HubSpot to get your HubSpot subscription or receive bundle pricing for multiple Hubs, it’s not the way to get the best value. HubSpot’s direct reps don’t have any more information than a certified HubSpot Partner. In fact, few of them are qualified to make deep consulting decisions like how your data should be configured in HubSpot and which Hubs are ideal for you based on your organization's infrastructure. And? You can’t always guarantee the best price when going direct. All HubSpot Partners have channel account managers (CAMs) whose job it is to play the middleman and make sure that we can get our clients the best deal for our customers on that monthly or annual subscription price that they pay.
It’s worthwhile to note, the most important way to save money on HubSpot isn’t on your software subscription itself - the way to save money is by purchasing the right products, leveraging all their features and optimizing what you have so that you can make the most of what you’re paying for. Maybe we’re talking value over purchase price, but ultimately - it all matters for the bottom line.
Here’s why we think you can save the most on your HubSpot subscription by working with a technical partner:
Your interests are most considered with a Technical HubSpot Partner.
\n
For any agency, but particularly a specialized technical HubSpot Partner, we want to make the most of your budget. Every dollar you save on your HubSpot subscription is another dollar you can invest in your marketing, reporting and technology strategy. For that reason, an agency has much more vested interest in making sure that you get the best deal than a HubSpot representative does - particularly because the higher the contract value, the more the HubSpot sales representative gets paid. But using a Technical Partner with an on-staff HubSpot architect stands to ensure you save the most money. How?
When HubSpot reps sell HubSpot, their biggest focus is on the number of deals and value of those deals that they can get by the end of the month or quarter. I don’t think this is anything that we need to hide at this point, as HubSpot has made it clear in how they’ve restructured partner tiers and shifted the availability to certain perks so that new account sales are HubSpot’s focus when it comes to their reps and even agency partners.
The culture that this focus on sales fosters is competitive and garners results, but isn’t always what every customer needs. There have been many times when a customer wasn’t ready to close the deal with HubSpot, but we’ve seen pressure come from direct reps to make sure that the deal is closed. Last month, for example, we received an e-mail on June 30th at 5:03pm from a HubSpot rep, asking if they should kill a deal because a prospective customer was sitting on the contract for a few days. Needless to say, it was both frustrating and shocking, and while we were able to insulate the client from the pressure of that experience, it created an awareness that the best interest of the customer isn’t the biggest priority for everyone.
Additionally, bundling Hubs that sometimes won’t be leveraged properly, or are simply not needed is another way that customers can get the perception of savings without the actual benefit. For an organization getting started on HubSpot, it can be valuable to purchase multiple hubs to fully integrate your business processes into HubSpot and get the most detailed reporting, but properly integrating those departments can take time, training, custom integration builds and a lot of patience and company wide adoption, which is not something that is easy to garner. Purchasing these bundles without first consulting a Technical HubSpot Partner and HubSpot Architect can set you up for failure, frustration and a ton of wasted money because of the perceived deal that was marketed to you without taking a deep dive into your data, processes and business structure.
You’ll get set up properly from the start and avoid costly delays.
\n
One of the biggest complaints that we get from HubSpot customers that are engaging our assistance is that they’ve been paying for HubSpot for months, but they haven’t fully completed onboarding or been set up in a way that really makes sense for their goals. This is usually a symptom of being sold too quickly before your organization has the time to break down their timelines, goals, data structure and other elements of how your business will best integrate with HubSpot. It can also be a symptom of investing in the wrong company and not paying for a comprehensive implementation versus a basic HubSpot Onboarding. (You can learn about the difference here.)
You may want to get setup on HubSpot quickly, but how quickly your onboarding is completed is less important than what is included in that onboarding. A basic HubSpot setup is nothing like a comprehensive implementation and it pays companies back tenfold to invest in a HubSpot architect. Going beyond the basics and understanding not only how HubSpot’s robust features can help your workflow, but how they can help you learn (through more customized reporting configuration) what elements of your marketing and business processes are most successful is invaluable from a cost savings perspective.
According to Userlane.com, organizations worldwide waste $1.4 Trillion annually on digital transformation projects that have no actual impact on business operations and the bottom line. The article goes on to say that, “Low digital adoption derives from lack of continuous training and performance support.”
Don’t get caught up in a quick setup and onboarding to get started quickly, take the time to hire a HubSpot Architect and Technical Partner before you even purchase HubSpot so that you can implement training across departments, get your reporting and custom objects configured properly and make sure you have the data you need to make the decisions that will help you scale in the long term. It’s part of why you’re paying for HubSpot in the first place, right?
Related: Signs your HubSpot configuration isn’t helping you scale
\n
You have a full on consultant at your disposal to help you hone in your budget.
\n
Over time in your journey with HubSpot, you’ll start to realize that where you started is not where you’ll need to end up. Purchasing HubSpot (even if you purchase multiple Hubs from the outset) and starting your journey into the analytics of marketing automation isn’t even close to the final iteration of what your marketing, sales, operations and services processes will look like over time.
Ideally, you’ll be successful in optimizing all your departments and need to scale over time. You might need to complete integrations with your accounting software or find that an external line of business project management software is no longer suited for your team as it grows. You might need ongoing technical consulting and find that you want to do more with HubSpot, but aren’t sure how to configure it.
By partnering with a technical partner that has your best interests in mind from the start, you make sure that you’re setup properly so that when it comes time to work together on scaling, integrations, and big picture business decisions, your foundation is solid and your HubSpot Architect and Technical Partner can act in a more informed way.
Think of partnering with a Technical Partner from the start like an extension of your company. We’re a full on technology department that isn’t just there for fire drills and one-time projects, but the long haul. The fact that we’ll already have a deep understanding of your data management and processes only means that we can make faster, more informed decisions on your behalf when it comes time for your organization to scale.
Working with a technical partner long term means that you save money on the front end with HubSpot, ensure that you have the right Hubs to get started with and configure everything properly the first time. It means that you have the ability to regularly consult with and grow with a partner that has laid your foundation and really understands your everyday challenges and goals. It means that you’ll be set up on HubSpot properly and not pay for months of your subscription license totally unused because you’re not configured properly. It means that you’ll have better adoption across all departments because you’ve paid someone to give you the expertise, training and support that you need.
Saving money on your HubSpot subscription matters, but you’ll save exponentially more when you engage a HubSpot Architect and Technical Partner to work in tandem towards your goals.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
Do you know how there are two types of people when packing for a trip? The kind that make lists, itineraries, pack in advance and plan for every contingency and then people that wing it? The people that wing it might get stuck with the wrong sorts of clothes because they forgot to check the weather, or forget important items like their toothbrush or hair brush. They’re so excited about the destination, they forget that their trip will go much more smoothly if they stop and take some time to prepare in advance for what they’ll face when they arrive.
\n![](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/I%20SHOULD%20PACK%20LIGHT-jpg.jpeg\")
A similar comparison can be made when you’re looking to migrate from one marketing automation platform to another. HubSpot customers sometimes feel this way when they’ve rushed through onboarding or been made to hastily sign an agreement before quarter / month or year end to “close a deal” without really “packing up” their assets or taking time to analyze how their business will scale with HubSpot. Just like packing for a trip or a big move, when you migrate from Marketo to HubSpot, the migration requires more than a little planning to make sure you’re not caught in a blizzard in shorts. Hiring a HubSpot technical architect for your Marketo-HubSpot migration is the best way to make sure that you’re adequately prepared for the journey ahead.
They can dig into your business processes.
\nWhile many businesses and their marketing teams are eager to integrate HubSpot and begin marketing right away on the platform, it’s a good idea before signing your contact to engage a HubSpot technical architect long before you sign the deal. Why? Not only could it save you money, but it could save you many headaches and make scaling much simpler. By hiring a technical partner before you sign up for HubSpot, you can dig into your website framework, the other software programs you use and your business processes to determine how the different Hubs can work with your business over time and determine your true cost of adoption. By establishing a relationship with a HubSpot technical architecture consultant, you can get the full picture of the expected investment, plan for it and understand exactly how your existing tools will work with HubSpot to prevent any unforeseen obstacles down the road.
One of the biggest regrets we hear from clients coming from marketing agencies is that they didn’t take the time to explore how HubSpot would scale with their business.
- \n
- Maybe they signed up for Marketing Hub Professional only to discover that their website really needed to be migrated over to HubSpot CMS because the configuration, coding and page speed was handicapping their rankings *and* their user experience. \n
- Maybe they went ahead and migrated their website over to HubSpot CMS, but didn’t account for their industry line of business application that they use every day and how they’d eventually factor that into the website and marketing efforts to seamlessly pass data and avoid double entry. \n
- Maybe they signed on with a marketing agency, but the agency used Wordpress developers and the Wordpress developer oversold their skills and failed them during the HubSpot CMS migration, so they’re months into paying for a HubSpot Hub that they’re not leveraging. \n
- Maybe they had tons of data that wasn’t valuable moving forward, but in a rush just moved everything over and got stuck paying for way more data or contact storage than they needed, resulting in faulty or unclear reporting \n
- Maybe they never configured their reporting dashboard to seriously prove which campaigns are really netting the most ROI. \n
A technical partner has seen all the SNAFUs when it comes to HubSpot CMS, Marketing Hub Pro and the obstacles that have come along with integrating Operations Hub, Service Hub or Sales Hub with business applications at every level. By engaging a HubSpot Architect from the start, they’ll ask you the right questions about your business processes to plan your HubSpot portal configuration properly from the beginning, audit your business applications, potential integrations and complete an entire discovery process so you can ask the right questions BEFORE you sign your contract with HubSpot. We’re like a realtor for your big move, but a little more useful. (JK who doesn’t love realtors.) Believe me, you’re gonna want someone like us to dig in, because they’re important to the experience you’ll have with HubSpot moving forward and as your business scales.
Why?
They can help you look to the future.
\nFor our next trick? Time travel. You don’t need a Delorean to jump to the future of where your business will go and how it can leverage HubSpot, you just need a really gifted HubSpot Technical Architect. The kind that can recall the 6 trillion things they’ve done at any given point in their career and regularly brainstorms with other HubSpot veteran co-horts to come up with solutions for unique businesses using all of HubSpot’s specialized tools (and then some). They can plan integrations, help you budget for the items that you’ll want to grow with you and help you configure your reporting dashboard so that you can get the insight you need to make the most powerful decisions for the road ahead.
Are our metaphors too much? Because we’re talking GPS style navigation, guys.
Data overwhelm is a huge HubSpot problem that not many businesses proactively plan for. HubSpot is POWERFUL and the capabilities (particularly with the right technical partner ::big grin::) are endless because it all. works. together. And when you plan proactively for how it’ll work for you? There are no limits.
![](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/The%20limit%20does%20not%20exist-jpg.jpeg\")
Trust me when I tell you that you can’t build a mansion on a foundation built for a cottage. Scaling requires planning. One of the top complaints that we’ve seen in other consultants, CMOs and agencies that discuss Marketo’s advantage over HubSpot is the lack of reporting functionality and customization to business processes. In fact, we stumbled across this HubSpot vs Marketo YouTube Video from Shift Paradigm (a Marketo partner) where she basically tells YouTube that Marketo is superior to HubSpot by stating,
“Of course it’s a good idea to have everyone in the same system working with the same data, but maybe when one company tries to create and maintain a product to service the use cases to half a dozen departments and their dozens of employees it only facilitates half of what anyone actually wants.”
THIS IS ONE OF THE MOST IMPORTANT TAKEAWAYS OF THIS VIDEO (beside the dig at HubSpot reporting, but we’ll come back to that in a second).
Listen to me carefully:
If you don’t configure your HubSpot properly in advance with a technical architect based on your unique business processes - you’re going to have a harder time. I’m not telling you that you won’t enjoy your HubSpot move or that you’ll fail. It’s just that when you fail to plan for YOUR business and settle on what HubSpot has setup to work for EVERY business, you might not get everything you need as you scale. In fact, you probably won’t get everything you need. And if you start too soon and with the wrong HubSpot Partner? You may even get downright pissed when you try to scale up or really integrate the rest of your business processes.
We love HubSpot Partners. But there are a lot of us now, and not all of us specialize in technical architecture. In fact, you don’t even have the ability to sift through the solutions directory until you at least start a HubSpot trial to see how many partners are marketing focused and don’t specialize in technical consulting. But as an aside - this should be one of the first things that you do when you sign up for a HubSpot trial. And Partners, if you don’t specialize? We suggest partnering with a HubSpot technical architect that does, but it’ll keep customers in your MRR for longer and happier in the long term when you’ve integrated all of their technology and started them off the right way, with thought given to the unique processes inside their business and how their big dreams for scaling in the long term.
Related: Your mom doesn’t work here - an open letter to HubSpot developer
\nThey can supercharge your reporting.
\nThe second biggest HubSpot complaint that she brings up in that video (I hope you watched the whole thing, because it’s valuable) is HubSpot’s reporting. She mentions that Marketo’s reporting is much better and that you can’t report ROI as well with HubSpot reports. This is NOT true. The fact is, you have endless capabilities in HubSpot to configure custom reports and dashboards, but sometimes it’s better to understand your data management and processes from the start in order to best determine how your reporting needs to be set up and tweaked over time. You’re trying to build an empire. Don’t limp through the cheapest onboarding you can find to get started as quickly as possible only to find later you’re struggling to produce effective reporting that really gives you intelligent business data to make growth decisions.
The RIGHT HubSpot technical expert is a whiz at reporting and can not only help you clean up your database before your migration, but configure your HubSpot reports and dashboards (and teach you how to tweak them) so that you’re setup the right way from the start. We can even integrate other pieces of data that live externally in a line of business application.
Once you’re configured, you can deliver all the data to your executive team or view data as the executive team in real time from anywhere without the need for long drawn out meetings. If you’re wondering if I’m telling you that hiring a HubSpot technical architect will improve your quality of life - let me just say: I’m not not telling you that hiring a HubSpot technical architect will improve your quality of life.
It’s not just about more convenient access to your statistics, it’s about sitting down with your team and determining, “Okay, now what?”
It’s about molding HubSpot around your business processes and not the other way around.
Being able to execute really amazing campaigns, create workflows that automate your marketing and execute social media and have it all intertwine with sales, service and operations is a DREAM. That’s a lot of information all funneling through one application. But when you take it all and process it through reporting and integrations in a way that really determines your ROI and helps you work smarter, you can make those important growth decisions more quickly.
There’s no question that you’re eager to get started, but let’s pause before you make a huge business decision that’s going to impact your organization for at least the next year (hopefully much longer if you really invest the right amount of time into onboarding and planning). This is a business decision for an application that is going to interlace itself into the very essence of your business. All departments, all data, and eventually all applications (ideally, we hope you’ll invest into all your integrations) will push data through your HubSpot portal. Take the time to engage a technical expert before you switch from Marketo to HubSpot and long before you determine which HubSpot Hubs are right for you.
You don’t pack light for the biggest move of your life.
Do you know how there are two types of people when packing for a trip? The kind that make lists, itineraries, pack in advance and plan for every contingency and then people that wing it? The people that wing it might get stuck with the wrong sorts of clothes because they forgot to check the weather, or forget important items like their toothbrush or hair brush. They’re so excited about the destination, they forget that their trip will go much more smoothly if they stop and take some time to prepare in advance for what they’ll face when they arrive.
\n","rss_body":"Do you know how there are two types of people when packing for a trip? The kind that make lists, itineraries, pack in advance and plan for every contingency and then people that wing it? The people that wing it might get stuck with the wrong sorts of clothes because they forgot to check the weather, or forget important items like their toothbrush or hair brush. They’re so excited about the destination, they forget that their trip will go much more smoothly if they stop and take some time to prepare in advance for what they’ll face when they arrive.
\n
A similar comparison can be made when you’re looking to migrate from one marketing automation platform to another. HubSpot customers sometimes feel this way when they’ve rushed through onboarding or been made to hastily sign an agreement before quarter / month or year end to “close a deal” without really “packing up” their assets or taking time to analyze how their business will scale with HubSpot. Just like packing for a trip or a big move, when you migrate from Marketo to HubSpot, the migration requires more than a little planning to make sure you’re not caught in a blizzard in shorts. Hiring a HubSpot technical architect for your Marketo-HubSpot migration is the best way to make sure that you’re adequately prepared for the journey ahead.
They can dig into your business processes.
\nWhile many businesses and their marketing teams are eager to integrate HubSpot and begin marketing right away on the platform, it’s a good idea before signing your contact to engage a HubSpot technical architect long before you sign the deal. Why? Not only could it save you money, but it could save you many headaches and make scaling much simpler. By hiring a technical partner before you sign up for HubSpot, you can dig into your website framework, the other software programs you use and your business processes to determine how the different Hubs can work with your business over time and determine your true cost of adoption. By establishing a relationship with a HubSpot technical architecture consultant, you can get the full picture of the expected investment, plan for it and understand exactly how your existing tools will work with HubSpot to prevent any unforeseen obstacles down the road.
One of the biggest regrets we hear from clients coming from marketing agencies is that they didn’t take the time to explore how HubSpot would scale with their business.
- \n
- Maybe they signed up for Marketing Hub Professional only to discover that their website really needed to be migrated over to HubSpot CMS because the configuration, coding and page speed was handicapping their rankings *and* their user experience. \n
- Maybe they went ahead and migrated their website over to HubSpot CMS, but didn’t account for their industry line of business application that they use every day and how they’d eventually factor that into the website and marketing efforts to seamlessly pass data and avoid double entry. \n
- Maybe they signed on with a marketing agency, but the agency used Wordpress developers and the Wordpress developer oversold their skills and failed them during the HubSpot CMS migration, so they’re months into paying for a HubSpot Hub that they’re not leveraging. \n
- Maybe they had tons of data that wasn’t valuable moving forward, but in a rush just moved everything over and got stuck paying for way more data or contact storage than they needed, resulting in faulty or unclear reporting \n
- Maybe they never configured their reporting dashboard to seriously prove which campaigns are really netting the most ROI. \n
A technical partner has seen all the SNAFUs when it comes to HubSpot CMS, Marketing Hub Pro and the obstacles that have come along with integrating Operations Hub, Service Hub or Sales Hub with business applications at every level. By engaging a HubSpot Architect from the start, they’ll ask you the right questions about your business processes to plan your HubSpot portal configuration properly from the beginning, audit your business applications, potential integrations and complete an entire discovery process so you can ask the right questions BEFORE you sign your contract with HubSpot. We’re like a realtor for your big move, but a little more useful. (JK who doesn’t love realtors.) Believe me, you’re gonna want someone like us to dig in, because they’re important to the experience you’ll have with HubSpot moving forward and as your business scales.
Why?
They can help you look to the future.
\nFor our next trick? Time travel. You don’t need a Delorean to jump to the future of where your business will go and how it can leverage HubSpot, you just need a really gifted HubSpot Technical Architect. The kind that can recall the 6 trillion things they’ve done at any given point in their career and regularly brainstorms with other HubSpot veteran co-horts to come up with solutions for unique businesses using all of HubSpot’s specialized tools (and then some). They can plan integrations, help you budget for the items that you’ll want to grow with you and help you configure your reporting dashboard so that you can get the insight you need to make the most powerful decisions for the road ahead.
Are our metaphors too much? Because we’re talking GPS style navigation, guys.
Data overwhelm is a huge HubSpot problem that not many businesses proactively plan for. HubSpot is POWERFUL and the capabilities (particularly with the right technical partner ::big grin::) are endless because it all. works. together. And when you plan proactively for how it’ll work for you? There are no limits.
Trust me when I tell you that you can’t build a mansion on a foundation built for a cottage. Scaling requires planning. One of the top complaints that we’ve seen in other consultants, CMOs and agencies that discuss Marketo’s advantage over HubSpot is the lack of reporting functionality and customization to business processes. In fact, we stumbled across this HubSpot vs Marketo YouTube Video from Shift Paradigm (a Marketo partner) where she basically tells YouTube that Marketo is superior to HubSpot by stating,
“Of course it’s a good idea to have everyone in the same system working with the same data, but maybe when one company tries to create and maintain a product to service the use cases to half a dozen departments and their dozens of employees it only facilitates half of what anyone actually wants.”
THIS IS ONE OF THE MOST IMPORTANT TAKEAWAYS OF THIS VIDEO (beside the dig at HubSpot reporting, but we’ll come back to that in a second).
Listen to me carefully:
If you don’t configure your HubSpot properly in advance with a technical architect based on your unique business processes - you’re going to have a harder time. I’m not telling you that you won’t enjoy your HubSpot move or that you’ll fail. It’s just that when you fail to plan for YOUR business and settle on what HubSpot has setup to work for EVERY business, you might not get everything you need as you scale. In fact, you probably won’t get everything you need. And if you start too soon and with the wrong HubSpot Partner? You may even get downright pissed when you try to scale up or really integrate the rest of your business processes.
We love HubSpot Partners. But there are a lot of us now, and not all of us specialize in technical architecture. In fact, you don’t even have the ability to sift through the solutions directory until you at least start a HubSpot trial to see how many partners are marketing focused and don’t specialize in technical consulting. But as an aside - this should be one of the first things that you do when you sign up for a HubSpot trial. And Partners, if you don’t specialize? We suggest partnering with a HubSpot technical architect that does, but it’ll keep customers in your MRR for longer and happier in the long term when you’ve integrated all of their technology and started them off the right way, with thought given to the unique processes inside their business and how their big dreams for scaling in the long term.
Related: Your mom doesn’t work here - an open letter to HubSpot developer
\nThey can supercharge your reporting.
\nThe second biggest HubSpot complaint that she brings up in that video (I hope you watched the whole thing, because it’s valuable) is HubSpot’s reporting. She mentions that Marketo’s reporting is much better and that you can’t report ROI as well with HubSpot reports. This is NOT true. The fact is, you have endless capabilities in HubSpot to configure custom reports and dashboards, but sometimes it’s better to understand your data management and processes from the start in order to best determine how your reporting needs to be set up and tweaked over time. You’re trying to build an empire. Don’t limp through the cheapest onboarding you can find to get started as quickly as possible only to find later you’re struggling to produce effective reporting that really gives you intelligent business data to make growth decisions.
The RIGHT HubSpot technical expert is a whiz at reporting and can not only help you clean up your database before your migration, but configure your HubSpot reports and dashboards (and teach you how to tweak them) so that you’re setup the right way from the start. We can even integrate other pieces of data that live externally in a line of business application.
Once you’re configured, you can deliver all the data to your executive team or view data as the executive team in real time from anywhere without the need for long drawn out meetings. If you’re wondering if I’m telling you that hiring a HubSpot technical architect will improve your quality of life - let me just say: I’m not not telling you that hiring a HubSpot technical architect will improve your quality of life.
It’s not just about more convenient access to your statistics, it’s about sitting down with your team and determining, “Okay, now what?”
It’s about molding HubSpot around your business processes and not the other way around.
Being able to execute really amazing campaigns, create workflows that automate your marketing and execute social media and have it all intertwine with sales, service and operations is a DREAM. That’s a lot of information all funneling through one application. But when you take it all and process it through reporting and integrations in a way that really determines your ROI and helps you work smarter, you can make those important growth decisions more quickly.
There’s no question that you’re eager to get started, but let’s pause before you make a huge business decision that’s going to impact your organization for at least the next year (hopefully much longer if you really invest the right amount of time into onboarding and planning). This is a business decision for an application that is going to interlace itself into the very essence of your business. All departments, all data, and eventually all applications (ideally, we hope you’ll invest into all your integrations) will push data through your HubSpot portal. Take the time to engage a technical expert before you switch from Marketo to HubSpot and long before you determine which HubSpot Hubs are right for you.
You don’t pack light for the biggest move of your life.
Do you know how there are two types of people when packing for a trip? The kind that make lists, itineraries, pack in advance and plan for every contingency and then people that wing it? The people that wing it might get stuck with the wrong sorts of clothes because they forgot to check the weather, or forget important items like their toothbrush or hair brush. They’re so excited about the destination, they forget that their trip will go much more smoothly if they stop and take some time to prepare in advance for what they’ll face when they arrive.
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The kind that make lists, itineraries, pack in advance and plan for every contingency and then people that wing it? The people that wing it might get stuck with the wrong sorts of clothes because they forgot to check the weather, or forget important items like their toothbrush or hair brush. They’re so excited about the destination, they forget that their trip will go much more smoothly if they stop and take some time to prepare in advance for what they’ll face when they arrive.
\n
A similar comparison can be made when you’re looking to migrate from one marketing automation platform to another. HubSpot customers sometimes feel this way when they’ve rushed through onboarding or been made to hastily sign an agreement before quarter / month or year end to “close a deal” without really “packing up” their assets or taking time to analyze how their business will scale with HubSpot. Just like packing for a trip or a big move, when you migrate from Marketo to HubSpot, the migration requires more than a little planning to make sure you’re not caught in a blizzard in shorts. Hiring a HubSpot technical architect for your Marketo-HubSpot migration is the best way to make sure that you’re adequately prepared for the journey ahead.
They can dig into your business processes.
\nWhile many businesses and their marketing teams are eager to integrate HubSpot and begin marketing right away on the platform, it’s a good idea before signing your contact to engage a HubSpot technical architect long before you sign the deal. Why? Not only could it save you money, but it could save you many headaches and make scaling much simpler. By hiring a technical partner before you sign up for HubSpot, you can dig into your website framework, the other software programs you use and your business processes to determine how the different Hubs can work with your business over time and determine your true cost of adoption. By establishing a relationship with a HubSpot technical architecture consultant, you can get the full picture of the expected investment, plan for it and understand exactly how your existing tools will work with HubSpot to prevent any unforeseen obstacles down the road.
One of the biggest regrets we hear from clients coming from marketing agencies is that they didn’t take the time to explore how HubSpot would scale with their business.
- \n
- Maybe they signed up for Marketing Hub Professional only to discover that their website really needed to be migrated over to HubSpot CMS because the configuration, coding and page speed was handicapping their rankings *and* their user experience. \n
- Maybe they went ahead and migrated their website over to HubSpot CMS, but didn’t account for their industry line of business application that they use every day and how they’d eventually factor that into the website and marketing efforts to seamlessly pass data and avoid double entry. \n
- Maybe they signed on with a marketing agency, but the agency used Wordpress developers and the Wordpress developer oversold their skills and failed them during the HubSpot CMS migration, so they’re months into paying for a HubSpot Hub that they’re not leveraging. \n
- Maybe they had tons of data that wasn’t valuable moving forward, but in a rush just moved everything over and got stuck paying for way more data or contact storage than they needed, resulting in faulty or unclear reporting \n
- Maybe they never configured their reporting dashboard to seriously prove which campaigns are really netting the most ROI. \n
A technical partner has seen all the SNAFUs when it comes to HubSpot CMS, Marketing Hub Pro and the obstacles that have come along with integrating Operations Hub, Service Hub or Sales Hub with business applications at every level. By engaging a HubSpot Architect from the start, they’ll ask you the right questions about your business processes to plan your HubSpot portal configuration properly from the beginning, audit your business applications, potential integrations and complete an entire discovery process so you can ask the right questions BEFORE you sign your contract with HubSpot. We’re like a realtor for your big move, but a little more useful. (JK who doesn’t love realtors.) Believe me, you’re gonna want someone like us to dig in, because they’re important to the experience you’ll have with HubSpot moving forward and as your business scales.
Why?
They can help you look to the future.
\nFor our next trick? Time travel. You don’t need a Delorean to jump to the future of where your business will go and how it can leverage HubSpot, you just need a really gifted HubSpot Technical Architect. The kind that can recall the 6 trillion things they’ve done at any given point in their career and regularly brainstorms with other HubSpot veteran co-horts to come up with solutions for unique businesses using all of HubSpot’s specialized tools (and then some). They can plan integrations, help you budget for the items that you’ll want to grow with you and help you configure your reporting dashboard so that you can get the insight you need to make the most powerful decisions for the road ahead.
Are our metaphors too much? Because we’re talking GPS style navigation, guys.
Data overwhelm is a huge HubSpot problem that not many businesses proactively plan for. HubSpot is POWERFUL and the capabilities (particularly with the right technical partner ::big grin::) are endless because it all. works. together. And when you plan proactively for how it’ll work for you? There are no limits.
Trust me when I tell you that you can’t build a mansion on a foundation built for a cottage. Scaling requires planning. One of the top complaints that we’ve seen in other consultants, CMOs and agencies that discuss Marketo’s advantage over HubSpot is the lack of reporting functionality and customization to business processes. In fact, we stumbled across this HubSpot vs Marketo YouTube Video from Shift Paradigm (a Marketo partner) where she basically tells YouTube that Marketo is superior to HubSpot by stating,
“Of course it’s a good idea to have everyone in the same system working with the same data, but maybe when one company tries to create and maintain a product to service the use cases to half a dozen departments and their dozens of employees it only facilitates half of what anyone actually wants.”
THIS IS ONE OF THE MOST IMPORTANT TAKEAWAYS OF THIS VIDEO (beside the dig at HubSpot reporting, but we’ll come back to that in a second).
Listen to me carefully:
If you don’t configure your HubSpot properly in advance with a technical architect based on your unique business processes - you’re going to have a harder time. I’m not telling you that you won’t enjoy your HubSpot move or that you’ll fail. It’s just that when you fail to plan for YOUR business and settle on what HubSpot has setup to work for EVERY business, you might not get everything you need as you scale. In fact, you probably won’t get everything you need. And if you start too soon and with the wrong HubSpot Partner? You may even get downright pissed when you try to scale up or really integrate the rest of your business processes.
We love HubSpot Partners. But there are a lot of us now, and not all of us specialize in technical architecture. In fact, you don’t even have the ability to sift through the solutions directory until you at least start a HubSpot trial to see how many partners are marketing focused and don’t specialize in technical consulting. But as an aside - this should be one of the first things that you do when you sign up for a HubSpot trial. And Partners, if you don’t specialize? We suggest partnering with a HubSpot technical architect that does, but it’ll keep customers in your MRR for longer and happier in the long term when you’ve integrated all of their technology and started them off the right way, with thought given to the unique processes inside their business and how their big dreams for scaling in the long term.
Related: Your mom doesn’t work here - an open letter to HubSpot developer
\nThey can supercharge your reporting.
\nThe second biggest HubSpot complaint that she brings up in that video (I hope you watched the whole thing, because it’s valuable) is HubSpot’s reporting. She mentions that Marketo’s reporting is much better and that you can’t report ROI as well with HubSpot reports. This is NOT true. The fact is, you have endless capabilities in HubSpot to configure custom reports and dashboards, but sometimes it’s better to understand your data management and processes from the start in order to best determine how your reporting needs to be set up and tweaked over time. You’re trying to build an empire. Don’t limp through the cheapest onboarding you can find to get started as quickly as possible only to find later you’re struggling to produce effective reporting that really gives you intelligent business data to make growth decisions.
The RIGHT HubSpot technical expert is a whiz at reporting and can not only help you clean up your database before your migration, but configure your HubSpot reports and dashboards (and teach you how to tweak them) so that you’re setup the right way from the start. We can even integrate other pieces of data that live externally in a line of business application.
Once you’re configured, you can deliver all the data to your executive team or view data as the executive team in real time from anywhere without the need for long drawn out meetings. If you’re wondering if I’m telling you that hiring a HubSpot technical architect will improve your quality of life - let me just say: I’m not not telling you that hiring a HubSpot technical architect will improve your quality of life.
It’s not just about more convenient access to your statistics, it’s about sitting down with your team and determining, “Okay, now what?”
It’s about molding HubSpot around your business processes and not the other way around.
Being able to execute really amazing campaigns, create workflows that automate your marketing and execute social media and have it all intertwine with sales, service and operations is a DREAM. That’s a lot of information all funneling through one application. But when you take it all and process it through reporting and integrations in a way that really determines your ROI and helps you work smarter, you can make those important growth decisions more quickly.
There’s no question that you’re eager to get started, but let’s pause before you make a huge business decision that’s going to impact your organization for at least the next year (hopefully much longer if you really invest the right amount of time into onboarding and planning). This is a business decision for an application that is going to interlace itself into the very essence of your business. All departments, all data, and eventually all applications (ideally, we hope you’ll invest into all your integrations) will push data through your HubSpot portal. Take the time to engage a technical expert before you switch from Marketo to HubSpot and long before you determine which HubSpot Hubs are right for you.
You don’t pack light for the biggest move of your life.
Do you know how there are two types of people when packing for a trip? The kind that make lists, itineraries, pack in advance and plan for every contingency and then people that wing it? The people that wing it might get stuck with the wrong sorts of clothes because they forgot to check the weather, or forget important items like their toothbrush or hair brush. They’re so excited about the destination, they forget that their trip will go much more smoothly if they stop and take some time to prepare in advance for what they’ll face when they arrive.
\n
A similar comparison can be made when you’re looking to migrate from one marketing automation platform to another. HubSpot customers sometimes feel this way when they’ve rushed through onboarding or been made to hastily sign an agreement before quarter / month or year end to “close a deal” without really “packing up” their assets or taking time to analyze how their business will scale with HubSpot. Just like packing for a trip or a big move, when you migrate from Marketo to HubSpot, the migration requires more than a little planning to make sure you’re not caught in a blizzard in shorts. Hiring a HubSpot technical architect for your Marketo-HubSpot migration is the best way to make sure that you’re adequately prepared for the journey ahead.
They can dig into your business processes.
\nWhile many businesses and their marketing teams are eager to integrate HubSpot and begin marketing right away on the platform, it’s a good idea before signing your contact to engage a HubSpot technical architect long before you sign the deal. Why? Not only could it save you money, but it could save you many headaches and make scaling much simpler. By hiring a technical partner before you sign up for HubSpot, you can dig into your website framework, the other software programs you use and your business processes to determine how the different Hubs can work with your business over time and determine your true cost of adoption. By establishing a relationship with a HubSpot technical architecture consultant, you can get the full picture of the expected investment, plan for it and understand exactly how your existing tools will work with HubSpot to prevent any unforeseen obstacles down the road.
One of the biggest regrets we hear from clients coming from marketing agencies is that they didn’t take the time to explore how HubSpot would scale with their business.
- \n
- Maybe they signed up for Marketing Hub Professional only to discover that their website really needed to be migrated over to HubSpot CMS because the configuration, coding and page speed was handicapping their rankings *and* their user experience. \n
- Maybe they went ahead and migrated their website over to HubSpot CMS, but didn’t account for their industry line of business application that they use every day and how they’d eventually factor that into the website and marketing efforts to seamlessly pass data and avoid double entry. \n
- Maybe they signed on with a marketing agency, but the agency used Wordpress developers and the Wordpress developer oversold their skills and failed them during the HubSpot CMS migration, so they’re months into paying for a HubSpot Hub that they’re not leveraging. \n
- Maybe they had tons of data that wasn’t valuable moving forward, but in a rush just moved everything over and got stuck paying for way more data or contact storage than they needed, resulting in faulty or unclear reporting \n
- Maybe they never configured their reporting dashboard to seriously prove which campaigns are really netting the most ROI. \n
A technical partner has seen all the SNAFUs when it comes to HubSpot CMS, Marketing Hub Pro and the obstacles that have come along with integrating Operations Hub, Service Hub or Sales Hub with business applications at every level. By engaging a HubSpot Architect from the start, they’ll ask you the right questions about your business processes to plan your HubSpot portal configuration properly from the beginning, audit your business applications, potential integrations and complete an entire discovery process so you can ask the right questions BEFORE you sign your contract with HubSpot. We’re like a realtor for your big move, but a little more useful. (JK who doesn’t love realtors.) Believe me, you’re gonna want someone like us to dig in, because they’re important to the experience you’ll have with HubSpot moving forward and as your business scales.
Why?
They can help you look to the future.
\nFor our next trick? Time travel. You don’t need a Delorean to jump to the future of where your business will go and how it can leverage HubSpot, you just need a really gifted HubSpot Technical Architect. The kind that can recall the 6 trillion things they’ve done at any given point in their career and regularly brainstorms with other HubSpot veteran co-horts to come up with solutions for unique businesses using all of HubSpot’s specialized tools (and then some). They can plan integrations, help you budget for the items that you’ll want to grow with you and help you configure your reporting dashboard so that you can get the insight you need to make the most powerful decisions for the road ahead.
Are our metaphors too much? Because we’re talking GPS style navigation, guys.
Data overwhelm is a huge HubSpot problem that not many businesses proactively plan for. HubSpot is POWERFUL and the capabilities (particularly with the right technical partner ::big grin::) are endless because it all. works. together. And when you plan proactively for how it’ll work for you? There are no limits.
Trust me when I tell you that you can’t build a mansion on a foundation built for a cottage. Scaling requires planning. One of the top complaints that we’ve seen in other consultants, CMOs and agencies that discuss Marketo’s advantage over HubSpot is the lack of reporting functionality and customization to business processes. In fact, we stumbled across this HubSpot vs Marketo YouTube Video from Shift Paradigm (a Marketo partner) where she basically tells YouTube that Marketo is superior to HubSpot by stating,
“Of course it’s a good idea to have everyone in the same system working with the same data, but maybe when one company tries to create and maintain a product to service the use cases to half a dozen departments and their dozens of employees it only facilitates half of what anyone actually wants.”
THIS IS ONE OF THE MOST IMPORTANT TAKEAWAYS OF THIS VIDEO (beside the dig at HubSpot reporting, but we’ll come back to that in a second).
Listen to me carefully:
If you don’t configure your HubSpot properly in advance with a technical architect based on your unique business processes - you’re going to have a harder time. I’m not telling you that you won’t enjoy your HubSpot move or that you’ll fail. It’s just that when you fail to plan for YOUR business and settle on what HubSpot has setup to work for EVERY business, you might not get everything you need as you scale. In fact, you probably won’t get everything you need. And if you start too soon and with the wrong HubSpot Partner? You may even get downright pissed when you try to scale up or really integrate the rest of your business processes.
We love HubSpot Partners. But there are a lot of us now, and not all of us specialize in technical architecture. In fact, you don’t even have the ability to sift through the solutions directory until you at least start a HubSpot trial to see how many partners are marketing focused and don’t specialize in technical consulting. But as an aside - this should be one of the first things that you do when you sign up for a HubSpot trial. And Partners, if you don’t specialize? We suggest partnering with a HubSpot technical architect that does, but it’ll keep customers in your MRR for longer and happier in the long term when you’ve integrated all of their technology and started them off the right way, with thought given to the unique processes inside their business and how their big dreams for scaling in the long term.
Related: Your mom doesn’t work here - an open letter to HubSpot developer
\nThey can supercharge your reporting.
\nThe second biggest HubSpot complaint that she brings up in that video (I hope you watched the whole thing, because it’s valuable) is HubSpot’s reporting. She mentions that Marketo’s reporting is much better and that you can’t report ROI as well with HubSpot reports. This is NOT true. The fact is, you have endless capabilities in HubSpot to configure custom reports and dashboards, but sometimes it’s better to understand your data management and processes from the start in order to best determine how your reporting needs to be set up and tweaked over time. You’re trying to build an empire. Don’t limp through the cheapest onboarding you can find to get started as quickly as possible only to find later you’re struggling to produce effective reporting that really gives you intelligent business data to make growth decisions.
The RIGHT HubSpot technical expert is a whiz at reporting and can not only help you clean up your database before your migration, but configure your HubSpot reports and dashboards (and teach you how to tweak them) so that you’re setup the right way from the start. We can even integrate other pieces of data that live externally in a line of business application.
Once you’re configured, you can deliver all the data to your executive team or view data as the executive team in real time from anywhere without the need for long drawn out meetings. If you’re wondering if I’m telling you that hiring a HubSpot technical architect will improve your quality of life - let me just say: I’m not not telling you that hiring a HubSpot technical architect will improve your quality of life.
It’s not just about more convenient access to your statistics, it’s about sitting down with your team and determining, “Okay, now what?”
It’s about molding HubSpot around your business processes and not the other way around.
Being able to execute really amazing campaigns, create workflows that automate your marketing and execute social media and have it all intertwine with sales, service and operations is a DREAM. That’s a lot of information all funneling through one application. But when you take it all and process it through reporting and integrations in a way that really determines your ROI and helps you work smarter, you can make those important growth decisions more quickly.
There’s no question that you’re eager to get started, but let’s pause before you make a huge business decision that’s going to impact your organization for at least the next year (hopefully much longer if you really invest the right amount of time into onboarding and planning). This is a business decision for an application that is going to interlace itself into the very essence of your business. All departments, all data, and eventually all applications (ideally, we hope you’ll invest into all your integrations) will push data through your HubSpot portal. Take the time to engage a technical expert before you switch from Marketo to HubSpot and long before you determine which HubSpot Hubs are right for you.
You don’t pack light for the biggest move of your life.
Do you know how there are two types of people when packing for a trip? The kind that make lists, itineraries, pack in advance and plan for every contingency and then people that wing it? The people that wing it might get stuck with the wrong sorts of clothes because they forgot to check the weather, or forget important items like their toothbrush or hair brush. They’re so excited about the destination, they forget that their trip will go much more smoothly if they stop and take some time to prepare in advance for what they’ll face when they arrive.
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A similar comparison can be made when you’re looking to migrate from one marketing automation platform to another. HubSpot customers sometimes feel this way when they’ve rushed through onboarding or been made to hastily sign an agreement before quarter / month or year end to “close a deal” without really “packing up” their assets or taking time to analyze how their business will scale with HubSpot. Just like packing for a trip or a big move, when you migrate from Marketo to HubSpot, the migration requires more than a little planning to make sure you’re not caught in a blizzard in shorts. Hiring a HubSpot technical architect for your Marketo-HubSpot migration is the best way to make sure that you’re adequately prepared for the journey ahead.
They can dig into your business processes.
\nWhile many businesses and their marketing teams are eager to integrate HubSpot and begin marketing right away on the platform, it’s a good idea before signing your contact to engage a HubSpot technical architect long before you sign the deal. Why? Not only could it save you money, but it could save you many headaches and make scaling much simpler. By hiring a technical partner before you sign up for HubSpot, you can dig into your website framework, the other software programs you use and your business processes to determine how the different Hubs can work with your business over time and determine your true cost of adoption. By establishing a relationship with a HubSpot technical architecture consultant, you can get the full picture of the expected investment, plan for it and understand exactly how your existing tools will work with HubSpot to prevent any unforeseen obstacles down the road.
One of the biggest regrets we hear from clients coming from marketing agencies is that they didn’t take the time to explore how HubSpot would scale with their business.
- \n
- Maybe they signed up for Marketing Hub Professional only to discover that their website really needed to be migrated over to HubSpot CMS because the configuration, coding and page speed was handicapping their rankings *and* their user experience. \n
- Maybe they went ahead and migrated their website over to HubSpot CMS, but didn’t account for their industry line of business application that they use every day and how they’d eventually factor that into the website and marketing efforts to seamlessly pass data and avoid double entry. \n
- Maybe they signed on with a marketing agency, but the agency used Wordpress developers and the Wordpress developer oversold their skills and failed them during the HubSpot CMS migration, so they’re months into paying for a HubSpot Hub that they’re not leveraging. \n
- Maybe they had tons of data that wasn’t valuable moving forward, but in a rush just moved everything over and got stuck paying for way more data or contact storage than they needed, resulting in faulty or unclear reporting \n
- Maybe they never configured their reporting dashboard to seriously prove which campaigns are really netting the most ROI. \n
A technical partner has seen all the SNAFUs when it comes to HubSpot CMS, Marketing Hub Pro and the obstacles that have come along with integrating Operations Hub, Service Hub or Sales Hub with business applications at every level. By engaging a HubSpot Architect from the start, they’ll ask you the right questions about your business processes to plan your HubSpot portal configuration properly from the beginning, audit your business applications, potential integrations and complete an entire discovery process so you can ask the right questions BEFORE you sign your contract with HubSpot. We’re like a realtor for your big move, but a little more useful. (JK who doesn’t love realtors.) Believe me, you’re gonna want someone like us to dig in, because they’re important to the experience you’ll have with HubSpot moving forward and as your business scales.
Why?
They can help you look to the future.
\nFor our next trick? Time travel. You don’t need a Delorean to jump to the future of where your business will go and how it can leverage HubSpot, you just need a really gifted HubSpot Technical Architect. The kind that can recall the 6 trillion things they’ve done at any given point in their career and regularly brainstorms with other HubSpot veteran co-horts to come up with solutions for unique businesses using all of HubSpot’s specialized tools (and then some). They can plan integrations, help you budget for the items that you’ll want to grow with you and help you configure your reporting dashboard so that you can get the insight you need to make the most powerful decisions for the road ahead.
Are our metaphors too much? Because we’re talking GPS style navigation, guys.
Data overwhelm is a huge HubSpot problem that not many businesses proactively plan for. HubSpot is POWERFUL and the capabilities (particularly with the right technical partner ::big grin::) are endless because it all. works. together. And when you plan proactively for how it’ll work for you? There are no limits.
Trust me when I tell you that you can’t build a mansion on a foundation built for a cottage. Scaling requires planning. One of the top complaints that we’ve seen in other consultants, CMOs and agencies that discuss Marketo’s advantage over HubSpot is the lack of reporting functionality and customization to business processes. In fact, we stumbled across this HubSpot vs Marketo YouTube Video from Shift Paradigm (a Marketo partner) where she basically tells YouTube that Marketo is superior to HubSpot by stating,
“Of course it’s a good idea to have everyone in the same system working with the same data, but maybe when one company tries to create and maintain a product to service the use cases to half a dozen departments and their dozens of employees it only facilitates half of what anyone actually wants.”
THIS IS ONE OF THE MOST IMPORTANT TAKEAWAYS OF THIS VIDEO (beside the dig at HubSpot reporting, but we’ll come back to that in a second).
Listen to me carefully:
If you don’t configure your HubSpot properly in advance with a technical architect based on your unique business processes - you’re going to have a harder time. I’m not telling you that you won’t enjoy your HubSpot move or that you’ll fail. It’s just that when you fail to plan for YOUR business and settle on what HubSpot has setup to work for EVERY business, you might not get everything you need as you scale. In fact, you probably won’t get everything you need. And if you start too soon and with the wrong HubSpot Partner? You may even get downright pissed when you try to scale up or really integrate the rest of your business processes.
We love HubSpot Partners. But there are a lot of us now, and not all of us specialize in technical architecture. In fact, you don’t even have the ability to sift through the solutions directory until you at least start a HubSpot trial to see how many partners are marketing focused and don’t specialize in technical consulting. But as an aside - this should be one of the first things that you do when you sign up for a HubSpot trial. And Partners, if you don’t specialize? We suggest partnering with a HubSpot technical architect that does, but it’ll keep customers in your MRR for longer and happier in the long term when you’ve integrated all of their technology and started them off the right way, with thought given to the unique processes inside their business and how their big dreams for scaling in the long term.
Related: Your mom doesn’t work here - an open letter to HubSpot developer
\nThey can supercharge your reporting.
\nThe second biggest HubSpot complaint that she brings up in that video (I hope you watched the whole thing, because it’s valuable) is HubSpot’s reporting. She mentions that Marketo’s reporting is much better and that you can’t report ROI as well with HubSpot reports. This is NOT true. The fact is, you have endless capabilities in HubSpot to configure custom reports and dashboards, but sometimes it’s better to understand your data management and processes from the start in order to best determine how your reporting needs to be set up and tweaked over time. You’re trying to build an empire. Don’t limp through the cheapest onboarding you can find to get started as quickly as possible only to find later you’re struggling to produce effective reporting that really gives you intelligent business data to make growth decisions.
The RIGHT HubSpot technical expert is a whiz at reporting and can not only help you clean up your database before your migration, but configure your HubSpot reports and dashboards (and teach you how to tweak them) so that you’re setup the right way from the start. We can even integrate other pieces of data that live externally in a line of business application.
Once you’re configured, you can deliver all the data to your executive team or view data as the executive team in real time from anywhere without the need for long drawn out meetings. If you’re wondering if I’m telling you that hiring a HubSpot technical architect will improve your quality of life - let me just say: I’m not not telling you that hiring a HubSpot technical architect will improve your quality of life.
It’s not just about more convenient access to your statistics, it’s about sitting down with your team and determining, “Okay, now what?”
It’s about molding HubSpot around your business processes and not the other way around.
Being able to execute really amazing campaigns, create workflows that automate your marketing and execute social media and have it all intertwine with sales, service and operations is a DREAM. That’s a lot of information all funneling through one application. But when you take it all and process it through reporting and integrations in a way that really determines your ROI and helps you work smarter, you can make those important growth decisions more quickly.
There’s no question that you’re eager to get started, but let’s pause before you make a huge business decision that’s going to impact your organization for at least the next year (hopefully much longer if you really invest the right amount of time into onboarding and planning). This is a business decision for an application that is going to interlace itself into the very essence of your business. All departments, all data, and eventually all applications (ideally, we hope you’ll invest into all your integrations) will push data through your HubSpot portal. Take the time to engage a technical expert before you switch from Marketo to HubSpot and long before you determine which HubSpot Hubs are right for you.
You don’t pack light for the biggest move of your life.
Do you know how there are two types of people when packing for a trip? The kind that make lists, itineraries, pack in advance and plan for every contingency and then people that wing it? The people that wing it might get stuck with the wrong sorts of clothes because they forgot to check the weather, or forget important items like their toothbrush or hair brush. They’re so excited about the destination, they forget that their trip will go much more smoothly if they stop and take some time to prepare in advance for what they’ll face when they arrive.
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As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
Communicate expectations in advance.
\nYou wouldn’t believe the number of stories we have to sit through and the different circumstances we hear as to why we have to white label our services. Here’s a little secret - we don’t really care why. We just want to know how to avoid weird scenarios like the customer going around you, requesting items that are outside of the scope or trying to push in work behind your back. Full transparency is going to allow us to work as efficiently as possible, without having to ask you a lot of additional questions.
We have no issues being your preferred white label HubSpot CMS developer or reporting contractor as long as the expectations and boundaries are crystal clear in advance. If you prefer to be the gatekeeper, we’re totally fine with that. Just know that the more figurative telephones you add in the middle of the process, the less efficiently work will get done.
Commit to clear expectations from the outset and we’ll be sure to be clear about ours as well. We want this relationship and every project to be as seamless as possible and we’re going to make sure we stay within the parameters of what we discuss, because agencies are our best customers and want to keep you guys happy by keeping your customers happy. That said, lay out the ground rules in advance of the engagement. If we’re not comfortable with something, we’ll be able to tell you at the beginning and we’ll be able to negotiate accordingly.
Understand that working in white label formats requires more work.
\nFrom having to login to entirely separate e-mail accounts to texting you to get two-factor authentication codes, the number of situations where we end up having to delay work for access issues are increased when we white label. If we’re not working in your client’s portal under our domain and e-mail, it’s going to cost a little more than if we didn’t have to jump through all those additional hoops.
As you probably know, HubSpot Partners get awarded points for engaging inside customer portals - so if all that work is happening under your e-mail and domain, it comes at an additional cost to us and you should expect to have that passed through to maintain the white label service that you’re requesting.
While that may be a tough pill for some agencies to swallow, the hard fact of the matter is that really high quality, experienced HubSpot technical specialists aren’t as desperate for work as you might think they are. Sometimes new agency clients approach us feeling they’ve got our golden ticket. Don’t get us wrong, we’re grateful for all the partnerships we have with our agency partners, but white label scenarios are more time consuming than working directly with the client. Many HubSpot contractors are inundated with requests and having to jump through more hoops to field them isn’t appealing to a contractor that is already very busy.
If we’re working in a portal under your domain, you’ll likely be billed accordingly and you should expect it. Not only are we not getting a piece of the MRR credit in that portal towards our Partner tiering, but we’re sometimes having to have multiple additional meetings and conversations more than once when we attempt to play telephone to help troubleshoot client issues. If we spend more time doing more work, and get less from it than we would by working with a client directly, there is more expense on our end, so there is more expense on your end. It’s as simple as that.
Be transparent with your fees.
\n![](\"https://i.imgflip.com/7i10dl.jpg\")
We get it. There’s time, effort and work involved in facilitating the details of any contract, even if you’re just coordinating a referral. Communicate your plans in advance for how you’ll be charging the client, how you need to be billed and how we should expect to be paid. We recently conducted an informal survey about margins relative to white label services for HubSpot Partners and understand that many agencies add anywhere from 10-30% to our fee structure to account for their time, but we need you to communicate this in the event that the client asks how much we charge or about any other details.
If you’ve maintained a good, honest rapport with your clients, they understand that the time you spend collaborating with us is valuable and billable. The more transparent you are about your fees with the client and with us, the easier we can all work together and the more sustainable the relationship is for everyone long term.
Unless…
Don’t be greedy. OR offensive.
\nWe found out recently that a white label partner we were working with was charging 300% of our fees for a service that we were white labeling for them that didn’t require any involvement on their end whatsoever. It was pretty offensive for us, we found out accidentally and we’re pretty sure if the client knew, they’d be equally offended.
\nHere’s the thing - you charge what you charge. Sometimes white label partners charge a little less than an agency might charge. When there are significant discrepancies between what your white label partner charges and what you charge, you need to have an honest and open conversation and do what is right. If the client would’ve approached us and told us they were willing to pay a little more, charge the client a little less and still make a really good margin on the service, they wouldn’t have lost their ability to partner with us.
Again, maybe you think what you charge is none of our business. But we’re human and so are your customers. If they know they can find a comparable service for less or that you’re gouging your contractors for really no other reason other than the client can pay it - it’s not going to look good. Be an ethical business and do what’s right by communicating with your contractors and clients in advance. There’s no reason that you can’t come up with a compromise to get paid your fees, make your contractor happy and make your client understand the value of the products or services at the very same time.
Don’t scope creep.
\n
You hate it when clients do it to you, but agencies are sometimes culprits themselves when it comes to scope creep on a project. Clearly delineate the parameters of your projects with both your contractor and your client. By establishing them in advance, the client will know exactly what is included. Leave yourself padding when creating budgets with your clients and work through individual scenarios on a case by case basis with your contractors to make sure that both you and the client are being charged properly for the services you’re getting.
Don’t ask for extra features, pretend you didn’t understand the scope of the original agreement or try to push through an extra request at the tail end of a project. Be the client you want to work with! Your contractors will appreciate it so much.
\nBe gracious with the possible scenarios that may transpire.
\nWe can’t count the number of awkward positions we’ve been put in as a white label contractor. From customers trying to see how much we charge to customers asking to work with us directly and fire an agency - it’s rare, but sometimes there’s some weird stuff that happens. Like, the time that a customer of ours Googled Nicholas Decker HubSpot and found us on an agency’s team page randomly (they added us without our knowledge) and we had to have an awkward conversation about how we don’t actually work for that agency…
Communication is critical, so *we* can operate the right way within it. Make sure that you trust the white label contractors that you work with to make the right decisions that are best for everyone involved and provide a safe format for them to do that. If you don’t trust your contractors, it’s hard for them to feel safe communicating the scenarios that sometimes arise. For example, if the customer is trying to have conversations with a contractor behind your back, there’s a lot to learn from that situation and your contractor should feel safe bringing it up.
By working together to tackle the issue, you can ensure not only that everyone leaves with the optimal outcome, but that you can keep your relationship with both the client and the contractor intact.
Having successful white label relationships can open up your agency to lots of additional service offerings that will not only help you expand the number of customers you reach, but become an even more trusted resource to your HubSpot clients. When you hire an experienced HubSpot professional, you can go far beyond offering marketing services and really digging into the complex business processes and other issues that your clients have that sometimes get in the way of closing deals.
Be a good white label partner by following this simple (and somewhat common sense) list of tips for working with HubSpot CMS development and HubSpot reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
Communicate expectations in advance.
\nYou wouldn’t believe the number of stories we have to sit through and the different circumstances we hear as to why we have to white label our services. Here’s a little secret - we don’t really care why. We just want to know how to avoid weird scenarios like the customer going around you, requesting items that are outside of the scope or trying to push in work behind your back. Full transparency is going to allow us to work as efficiently as possible, without having to ask you a lot of additional questions.
We have no issues being your preferred white label HubSpot CMS developer or reporting contractor as long as the expectations and boundaries are crystal clear in advance. If you prefer to be the gatekeeper, we’re totally fine with that. Just know that the more figurative telephones you add in the middle of the process, the less efficiently work will get done.
Commit to clear expectations from the outset and we’ll be sure to be clear about ours as well. We want this relationship and every project to be as seamless as possible and we’re going to make sure we stay within the parameters of what we discuss, because agencies are our best customers and want to keep you guys happy by keeping your customers happy. That said, lay out the ground rules in advance of the engagement. If we’re not comfortable with something, we’ll be able to tell you at the beginning and we’ll be able to negotiate accordingly.
Understand that working in white label formats requires more work.
\nFrom having to login to entirely separate e-mail accounts to texting you to get two-factor authentication codes, the number of situations where we end up having to delay work for access issues are increased when we white label. If we’re not working in your client’s portal under our domain and e-mail, it’s going to cost a little more than if we didn’t have to jump through all those additional hoops.
As you probably know, HubSpot Partners get awarded points for engaging inside customer portals - so if all that work is happening under your e-mail and domain, it comes at an additional cost to us and you should expect to have that passed through to maintain the white label service that you’re requesting.
While that may be a tough pill for some agencies to swallow, the hard fact of the matter is that really high quality, experienced HubSpot technical specialists aren’t as desperate for work as you might think they are. Sometimes new agency clients approach us feeling they’ve got our golden ticket. Don’t get us wrong, we’re grateful for all the partnerships we have with our agency partners, but white label scenarios are more time consuming than working directly with the client. Many HubSpot contractors are inundated with requests and having to jump through more hoops to field them isn’t appealing to a contractor that is already very busy.
If we’re working in a portal under your domain, you’ll likely be billed accordingly and you should expect it. Not only are we not getting a piece of the MRR credit in that portal towards our Partner tiering, but we’re sometimes having to have multiple additional meetings and conversations more than once when we attempt to play telephone to help troubleshoot client issues. If we spend more time doing more work, and get less from it than we would by working with a client directly, there is more expense on our end, so there is more expense on your end. It’s as simple as that.
Be transparent with your fees.
\n
We get it. There’s time, effort and work involved in facilitating the details of any contract, even if you’re just coordinating a referral. Communicate your plans in advance for how you’ll be charging the client, how you need to be billed and how we should expect to be paid. We recently conducted an informal survey about margins relative to white label services for HubSpot Partners and understand that many agencies add anywhere from 10-30% to our fee structure to account for their time, but we need you to communicate this in the event that the client asks how much we charge or about any other details.
If you’ve maintained a good, honest rapport with your clients, they understand that the time you spend collaborating with us is valuable and billable. The more transparent you are about your fees with the client and with us, the easier we can all work together and the more sustainable the relationship is for everyone long term.
Unless…
Don’t be greedy. OR offensive.
\nWe found out recently that a white label partner we were working with was charging 300% of our fees for a service that we were white labeling for them that didn’t require any involvement on their end whatsoever. It was pretty offensive for us, we found out accidentally and we’re pretty sure if the client knew, they’d be equally offended.
\nHere’s the thing - you charge what you charge. Sometimes white label partners charge a little less than an agency might charge. When there are significant discrepancies between what your white label partner charges and what you charge, you need to have an honest and open conversation and do what is right. If the client would’ve approached us and told us they were willing to pay a little more, charge the client a little less and still make a really good margin on the service, they wouldn’t have lost their ability to partner with us.
Again, maybe you think what you charge is none of our business. But we’re human and so are your customers. If they know they can find a comparable service for less or that you’re gouging your contractors for really no other reason other than the client can pay it - it’s not going to look good. Be an ethical business and do what’s right by communicating with your contractors and clients in advance. There’s no reason that you can’t come up with a compromise to get paid your fees, make your contractor happy and make your client understand the value of the products or services at the very same time.
Don’t scope creep.
\n
You hate it when clients do it to you, but agencies are sometimes culprits themselves when it comes to scope creep on a project. Clearly delineate the parameters of your projects with both your contractor and your client. By establishing them in advance, the client will know exactly what is included. Leave yourself padding when creating budgets with your clients and work through individual scenarios on a case by case basis with your contractors to make sure that both you and the client are being charged properly for the services you’re getting.
Don’t ask for extra features, pretend you didn’t understand the scope of the original agreement or try to push through an extra request at the tail end of a project. Be the client you want to work with! Your contractors will appreciate it so much.
\nBe gracious with the possible scenarios that may transpire.
\nWe can’t count the number of awkward positions we’ve been put in as a white label contractor. From customers trying to see how much we charge to customers asking to work with us directly and fire an agency - it’s rare, but sometimes there’s some weird stuff that happens. Like, the time that a customer of ours Googled Nicholas Decker HubSpot and found us on an agency’s team page randomly (they added us without our knowledge) and we had to have an awkward conversation about how we don’t actually work for that agency…
Communication is critical, so *we* can operate the right way within it. Make sure that you trust the white label contractors that you work with to make the right decisions that are best for everyone involved and provide a safe format for them to do that. If you don’t trust your contractors, it’s hard for them to feel safe communicating the scenarios that sometimes arise. For example, if the customer is trying to have conversations with a contractor behind your back, there’s a lot to learn from that situation and your contractor should feel safe bringing it up.
By working together to tackle the issue, you can ensure not only that everyone leaves with the optimal outcome, but that you can keep your relationship with both the client and the contractor intact.
Having successful white label relationships can open up your agency to lots of additional service offerings that will not only help you expand the number of customers you reach, but become an even more trusted resource to your HubSpot clients. When you hire an experienced HubSpot professional, you can go far beyond offering marketing services and really digging into the complex business processes and other issues that your clients have that sometimes get in the way of closing deals.
Be a good white label partner by following this simple (and somewhat common sense) list of tips for working with HubSpot CMS development and HubSpot reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
Communicate expectations in advance.
\nYou wouldn’t believe the number of stories we have to sit through and the different circumstances we hear as to why we have to white label our services. Here’s a little secret - we don’t really care why. We just want to know how to avoid weird scenarios like the customer going around you, requesting items that are outside of the scope or trying to push in work behind your back. Full transparency is going to allow us to work as efficiently as possible, without having to ask you a lot of additional questions.
We have no issues being your preferred white label HubSpot CMS developer or reporting contractor as long as the expectations and boundaries are crystal clear in advance. If you prefer to be the gatekeeper, we’re totally fine with that. Just know that the more figurative telephones you add in the middle of the process, the less efficiently work will get done.
Commit to clear expectations from the outset and we’ll be sure to be clear about ours as well. We want this relationship and every project to be as seamless as possible and we’re going to make sure we stay within the parameters of what we discuss, because agencies are our best customers and want to keep you guys happy by keeping your customers happy. That said, lay out the ground rules in advance of the engagement. If we’re not comfortable with something, we’ll be able to tell you at the beginning and we’ll be able to negotiate accordingly.
Understand that working in white label formats requires more work.
\nFrom having to login to entirely separate e-mail accounts to texting you to get two-factor authentication codes, the number of situations where we end up having to delay work for access issues are increased when we white label. If we’re not working in your client’s portal under our domain and e-mail, it’s going to cost a little more than if we didn’t have to jump through all those additional hoops.
As you probably know, HubSpot Partners get awarded points for engaging inside customer portals - so if all that work is happening under your e-mail and domain, it comes at an additional cost to us and you should expect to have that passed through to maintain the white label service that you’re requesting.
While that may be a tough pill for some agencies to swallow, the hard fact of the matter is that really high quality, experienced HubSpot technical specialists aren’t as desperate for work as you might think they are. Sometimes new agency clients approach us feeling they’ve got our golden ticket. Don’t get us wrong, we’re grateful for all the partnerships we have with our agency partners, but white label scenarios are more time consuming than working directly with the client. Many HubSpot contractors are inundated with requests and having to jump through more hoops to field them isn’t appealing to a contractor that is already very busy.
If we’re working in a portal under your domain, you’ll likely be billed accordingly and you should expect it. Not only are we not getting a piece of the MRR credit in that portal towards our Partner tiering, but we’re sometimes having to have multiple additional meetings and conversations more than once when we attempt to play telephone to help troubleshoot client issues. If we spend more time doing more work, and get less from it than we would by working with a client directly, there is more expense on our end, so there is more expense on your end. It’s as simple as that.
Be transparent with your fees.
\n
We get it. There’s time, effort and work involved in facilitating the details of any contract, even if you’re just coordinating a referral. Communicate your plans in advance for how you’ll be charging the client, how you need to be billed and how we should expect to be paid. We recently conducted an informal survey about margins relative to white label services for HubSpot Partners and understand that many agencies add anywhere from 10-30% to our fee structure to account for their time, but we need you to communicate this in the event that the client asks how much we charge or about any other details.
If you’ve maintained a good, honest rapport with your clients, they understand that the time you spend collaborating with us is valuable and billable. The more transparent you are about your fees with the client and with us, the easier we can all work together and the more sustainable the relationship is for everyone long term.
Unless…
Don’t be greedy. OR offensive.
\nWe found out recently that a white label partner we were working with was charging 300% of our fees for a service that we were white labeling for them that didn’t require any involvement on their end whatsoever. It was pretty offensive for us, we found out accidentally and we’re pretty sure if the client knew, they’d be equally offended.
\nHere’s the thing - you charge what you charge. Sometimes white label partners charge a little less than an agency might charge. When there are significant discrepancies between what your white label partner charges and what you charge, you need to have an honest and open conversation and do what is right. If the client would’ve approached us and told us they were willing to pay a little more, charge the client a little less and still make a really good margin on the service, they wouldn’t have lost their ability to partner with us.
Again, maybe you think what you charge is none of our business. But we’re human and so are your customers. If they know they can find a comparable service for less or that you’re gouging your contractors for really no other reason other than the client can pay it - it’s not going to look good. Be an ethical business and do what’s right by communicating with your contractors and clients in advance. There’s no reason that you can’t come up with a compromise to get paid your fees, make your contractor happy and make your client understand the value of the products or services at the very same time.
Don’t scope creep.
\n
You hate it when clients do it to you, but agencies are sometimes culprits themselves when it comes to scope creep on a project. Clearly delineate the parameters of your projects with both your contractor and your client. By establishing them in advance, the client will know exactly what is included. Leave yourself padding when creating budgets with your clients and work through individual scenarios on a case by case basis with your contractors to make sure that both you and the client are being charged properly for the services you’re getting.
Don’t ask for extra features, pretend you didn’t understand the scope of the original agreement or try to push through an extra request at the tail end of a project. Be the client you want to work with! Your contractors will appreciate it so much.
\nBe gracious with the possible scenarios that may transpire.
\nWe can’t count the number of awkward positions we’ve been put in as a white label contractor. From customers trying to see how much we charge to customers asking to work with us directly and fire an agency - it’s rare, but sometimes there’s some weird stuff that happens. Like, the time that a customer of ours Googled Nicholas Decker HubSpot and found us on an agency’s team page randomly (they added us without our knowledge) and we had to have an awkward conversation about how we don’t actually work for that agency…
Communication is critical, so *we* can operate the right way within it. Make sure that you trust the white label contractors that you work with to make the right decisions that are best for everyone involved and provide a safe format for them to do that. If you don’t trust your contractors, it’s hard for them to feel safe communicating the scenarios that sometimes arise. For example, if the customer is trying to have conversations with a contractor behind your back, there’s a lot to learn from that situation and your contractor should feel safe bringing it up.
By working together to tackle the issue, you can ensure not only that everyone leaves with the optimal outcome, but that you can keep your relationship with both the client and the contractor intact.
Having successful white label relationships can open up your agency to lots of additional service offerings that will not only help you expand the number of customers you reach, but become an even more trusted resource to your HubSpot clients. When you hire an experienced HubSpot professional, you can go far beyond offering marketing services and really digging into the complex business processes and other issues that your clients have that sometimes get in the way of closing deals.
Be a good white label partner by following this simple (and somewhat common sense) list of tips for working with HubSpot CMS development and HubSpot reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
Communicate expectations in advance.
\nYou wouldn’t believe the number of stories we have to sit through and the different circumstances we hear as to why we have to white label our services. Here’s a little secret - we don’t really care why. We just want to know how to avoid weird scenarios like the customer going around you, requesting items that are outside of the scope or trying to push in work behind your back. Full transparency is going to allow us to work as efficiently as possible, without having to ask you a lot of additional questions.
We have no issues being your preferred white label HubSpot CMS developer or reporting contractor as long as the expectations and boundaries are crystal clear in advance. If you prefer to be the gatekeeper, we’re totally fine with that. Just know that the more figurative telephones you add in the middle of the process, the less efficiently work will get done.
Commit to clear expectations from the outset and we’ll be sure to be clear about ours as well. We want this relationship and every project to be as seamless as possible and we’re going to make sure we stay within the parameters of what we discuss, because agencies are our best customers and want to keep you guys happy by keeping your customers happy. That said, lay out the ground rules in advance of the engagement. If we’re not comfortable with something, we’ll be able to tell you at the beginning and we’ll be able to negotiate accordingly.
Understand that working in white label formats requires more work.
\nFrom having to login to entirely separate e-mail accounts to texting you to get two-factor authentication codes, the number of situations where we end up having to delay work for access issues are increased when we white label. If we’re not working in your client’s portal under our domain and e-mail, it’s going to cost a little more than if we didn’t have to jump through all those additional hoops.
As you probably know, HubSpot Partners get awarded points for engaging inside customer portals - so if all that work is happening under your e-mail and domain, it comes at an additional cost to us and you should expect to have that passed through to maintain the white label service that you’re requesting.
While that may be a tough pill for some agencies to swallow, the hard fact of the matter is that really high quality, experienced HubSpot technical specialists aren’t as desperate for work as you might think they are. Sometimes new agency clients approach us feeling they’ve got our golden ticket. Don’t get us wrong, we’re grateful for all the partnerships we have with our agency partners, but white label scenarios are more time consuming than working directly with the client. Many HubSpot contractors are inundated with requests and having to jump through more hoops to field them isn’t appealing to a contractor that is already very busy.
If we’re working in a portal under your domain, you’ll likely be billed accordingly and you should expect it. Not only are we not getting a piece of the MRR credit in that portal towards our Partner tiering, but we’re sometimes having to have multiple additional meetings and conversations more than once when we attempt to play telephone to help troubleshoot client issues. If we spend more time doing more work, and get less from it than we would by working with a client directly, there is more expense on our end, so there is more expense on your end. It’s as simple as that.
Be transparent with your fees.
\n
We get it. There’s time, effort and work involved in facilitating the details of any contract, even if you’re just coordinating a referral. Communicate your plans in advance for how you’ll be charging the client, how you need to be billed and how we should expect to be paid. We recently conducted an informal survey about margins relative to white label services for HubSpot Partners and understand that many agencies add anywhere from 10-30% to our fee structure to account for their time, but we need you to communicate this in the event that the client asks how much we charge or about any other details.
If you’ve maintained a good, honest rapport with your clients, they understand that the time you spend collaborating with us is valuable and billable. The more transparent you are about your fees with the client and with us, the easier we can all work together and the more sustainable the relationship is for everyone long term.
Unless…
Don’t be greedy. OR offensive.
\nWe found out recently that a white label partner we were working with was charging 300% of our fees for a service that we were white labeling for them that didn’t require any involvement on their end whatsoever. It was pretty offensive for us, we found out accidentally and we’re pretty sure if the client knew, they’d be equally offended.
\nHere’s the thing - you charge what you charge. Sometimes white label partners charge a little less than an agency might charge. When there are significant discrepancies between what your white label partner charges and what you charge, you need to have an honest and open conversation and do what is right. If the client would’ve approached us and told us they were willing to pay a little more, charge the client a little less and still make a really good margin on the service, they wouldn’t have lost their ability to partner with us.
Again, maybe you think what you charge is none of our business. But we’re human and so are your customers. If they know they can find a comparable service for less or that you’re gouging your contractors for really no other reason other than the client can pay it - it’s not going to look good. Be an ethical business and do what’s right by communicating with your contractors and clients in advance. There’s no reason that you can’t come up with a compromise to get paid your fees, make your contractor happy and make your client understand the value of the products or services at the very same time.
Don’t scope creep.
\n
You hate it when clients do it to you, but agencies are sometimes culprits themselves when it comes to scope creep on a project. Clearly delineate the parameters of your projects with both your contractor and your client. By establishing them in advance, the client will know exactly what is included. Leave yourself padding when creating budgets with your clients and work through individual scenarios on a case by case basis with your contractors to make sure that both you and the client are being charged properly for the services you’re getting.
Don’t ask for extra features, pretend you didn’t understand the scope of the original agreement or try to push through an extra request at the tail end of a project. Be the client you want to work with! Your contractors will appreciate it so much.
\nBe gracious with the possible scenarios that may transpire.
\nWe can’t count the number of awkward positions we’ve been put in as a white label contractor. From customers trying to see how much we charge to customers asking to work with us directly and fire an agency - it’s rare, but sometimes there’s some weird stuff that happens. Like, the time that a customer of ours Googled Nicholas Decker HubSpot and found us on an agency’s team page randomly (they added us without our knowledge) and we had to have an awkward conversation about how we don’t actually work for that agency…
Communication is critical, so *we* can operate the right way within it. Make sure that you trust the white label contractors that you work with to make the right decisions that are best for everyone involved and provide a safe format for them to do that. If you don’t trust your contractors, it’s hard for them to feel safe communicating the scenarios that sometimes arise. For example, if the customer is trying to have conversations with a contractor behind your back, there’s a lot to learn from that situation and your contractor should feel safe bringing it up.
By working together to tackle the issue, you can ensure not only that everyone leaves with the optimal outcome, but that you can keep your relationship with both the client and the contractor intact.
Having successful white label relationships can open up your agency to lots of additional service offerings that will not only help you expand the number of customers you reach, but become an even more trusted resource to your HubSpot clients. When you hire an experienced HubSpot professional, you can go far beyond offering marketing services and really digging into the complex business processes and other issues that your clients have that sometimes get in the way of closing deals.
Be a good white label partner by following this simple (and somewhat common sense) list of tips for working with HubSpot CMS development and HubSpot reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
Communicate expectations in advance.
\nYou wouldn’t believe the number of stories we have to sit through and the different circumstances we hear as to why we have to white label our services. Here’s a little secret - we don’t really care why. We just want to know how to avoid weird scenarios like the customer going around you, requesting items that are outside of the scope or trying to push in work behind your back. Full transparency is going to allow us to work as efficiently as possible, without having to ask you a lot of additional questions.
We have no issues being your preferred white label HubSpot CMS developer or reporting contractor as long as the expectations and boundaries are crystal clear in advance. If you prefer to be the gatekeeper, we’re totally fine with that. Just know that the more figurative telephones you add in the middle of the process, the less efficiently work will get done.
Commit to clear expectations from the outset and we’ll be sure to be clear about ours as well. We want this relationship and every project to be as seamless as possible and we’re going to make sure we stay within the parameters of what we discuss, because agencies are our best customers and want to keep you guys happy by keeping your customers happy. That said, lay out the ground rules in advance of the engagement. If we’re not comfortable with something, we’ll be able to tell you at the beginning and we’ll be able to negotiate accordingly.
Understand that working in white label formats requires more work.
\nFrom having to login to entirely separate e-mail accounts to texting you to get two-factor authentication codes, the number of situations where we end up having to delay work for access issues are increased when we white label. If we’re not working in your client’s portal under our domain and e-mail, it’s going to cost a little more than if we didn’t have to jump through all those additional hoops.
As you probably know, HubSpot Partners get awarded points for engaging inside customer portals - so if all that work is happening under your e-mail and domain, it comes at an additional cost to us and you should expect to have that passed through to maintain the white label service that you’re requesting.
While that may be a tough pill for some agencies to swallow, the hard fact of the matter is that really high quality, experienced HubSpot technical specialists aren’t as desperate for work as you might think they are. Sometimes new agency clients approach us feeling they’ve got our golden ticket. Don’t get us wrong, we’re grateful for all the partnerships we have with our agency partners, but white label scenarios are more time consuming than working directly with the client. Many HubSpot contractors are inundated with requests and having to jump through more hoops to field them isn’t appealing to a contractor that is already very busy.
If we’re working in a portal under your domain, you’ll likely be billed accordingly and you should expect it. Not only are we not getting a piece of the MRR credit in that portal towards our Partner tiering, but we’re sometimes having to have multiple additional meetings and conversations more than once when we attempt to play telephone to help troubleshoot client issues. If we spend more time doing more work, and get less from it than we would by working with a client directly, there is more expense on our end, so there is more expense on your end. It’s as simple as that.
Be transparent with your fees.
\n
We get it. There’s time, effort and work involved in facilitating the details of any contract, even if you’re just coordinating a referral. Communicate your plans in advance for how you’ll be charging the client, how you need to be billed and how we should expect to be paid. We recently conducted an informal survey about margins relative to white label services for HubSpot Partners and understand that many agencies add anywhere from 10-30% to our fee structure to account for their time, but we need you to communicate this in the event that the client asks how much we charge or about any other details.
If you’ve maintained a good, honest rapport with your clients, they understand that the time you spend collaborating with us is valuable and billable. The more transparent you are about your fees with the client and with us, the easier we can all work together and the more sustainable the relationship is for everyone long term.
Unless…
Don’t be greedy. OR offensive.
\nWe found out recently that a white label partner we were working with was charging 300% of our fees for a service that we were white labeling for them that didn’t require any involvement on their end whatsoever. It was pretty offensive for us, we found out accidentally and we’re pretty sure if the client knew, they’d be equally offended.
\nHere’s the thing - you charge what you charge. Sometimes white label partners charge a little less than an agency might charge. When there are significant discrepancies between what your white label partner charges and what you charge, you need to have an honest and open conversation and do what is right. If the client would’ve approached us and told us they were willing to pay a little more, charge the client a little less and still make a really good margin on the service, they wouldn’t have lost their ability to partner with us.
Again, maybe you think what you charge is none of our business. But we’re human and so are your customers. If they know they can find a comparable service for less or that you’re gouging your contractors for really no other reason other than the client can pay it - it’s not going to look good. Be an ethical business and do what’s right by communicating with your contractors and clients in advance. There’s no reason that you can’t come up with a compromise to get paid your fees, make your contractor happy and make your client understand the value of the products or services at the very same time.
Don’t scope creep.
\n
You hate it when clients do it to you, but agencies are sometimes culprits themselves when it comes to scope creep on a project. Clearly delineate the parameters of your projects with both your contractor and your client. By establishing them in advance, the client will know exactly what is included. Leave yourself padding when creating budgets with your clients and work through individual scenarios on a case by case basis with your contractors to make sure that both you and the client are being charged properly for the services you’re getting.
Don’t ask for extra features, pretend you didn’t understand the scope of the original agreement or try to push through an extra request at the tail end of a project. Be the client you want to work with! Your contractors will appreciate it so much.
\nBe gracious with the possible scenarios that may transpire.
\nWe can’t count the number of awkward positions we’ve been put in as a white label contractor. From customers trying to see how much we charge to customers asking to work with us directly and fire an agency - it’s rare, but sometimes there’s some weird stuff that happens. Like, the time that a customer of ours Googled Nicholas Decker HubSpot and found us on an agency’s team page randomly (they added us without our knowledge) and we had to have an awkward conversation about how we don’t actually work for that agency…
Communication is critical, so *we* can operate the right way within it. Make sure that you trust the white label contractors that you work with to make the right decisions that are best for everyone involved and provide a safe format for them to do that. If you don’t trust your contractors, it’s hard for them to feel safe communicating the scenarios that sometimes arise. For example, if the customer is trying to have conversations with a contractor behind your back, there’s a lot to learn from that situation and your contractor should feel safe bringing it up.
By working together to tackle the issue, you can ensure not only that everyone leaves with the optimal outcome, but that you can keep your relationship with both the client and the contractor intact.
Having successful white label relationships can open up your agency to lots of additional service offerings that will not only help you expand the number of customers you reach, but become an even more trusted resource to your HubSpot clients. When you hire an experienced HubSpot professional, you can go far beyond offering marketing services and really digging into the complex business processes and other issues that your clients have that sometimes get in the way of closing deals.
Be a good white label partner by following this simple (and somewhat common sense) list of tips for working with HubSpot CMS development and HubSpot reporting contractors.
As HubSpot has grown over the years and expanded their product offerings, there has been more and more opportunities for HubSpot Partner agencies to specialize, expand their service offerings and really be a comprehensive business consultant to their client base. It has also meant investing heavily in the right kind of talent that will help situate your agency to really support the success of your customer in the long term. Exceptional talent is hard to get and harder to keep, particularly in the Millennial generation. In 2014, Deloitte conducted a survey of 7,800 Millennials where 70% of them reportedly expected to be working for themselves by 2025. This generation was also predicted to occupy 75% of the workforce by 2025.
It’s no wonder agencies are struggling with a talent gap. The number of people with deep experience inside the HubSpot platform aren’t many and a lot of the veterans have moved on from being an employee at an agency to opening their own agency. It’s not enough anymore to hire out a new graduate with a fresh degree in Communications or Marketing, get them trained on HubSpot Marketing Pro and send them on their way.
It might’ve worked in the past, but the types of clients that HubSpot is angling for now are much more complex. They’re moving more and more towards Enterprise level clients and the small business in large part is priced out. While HubSpot has recently introduced some packages that are much more small business friendly, when it comes to building the agency that you want to build and servicing multiple customer portals - you sometimes need some backup.
A specialized technical, architecture or reporting partner can dig deeply into an organization’s business processes and glean specialized insight that the average marketing agency employee wouldn’t have experience with. Hiring on a full time version of these specialized contractors would run you hundreds of thousands of dollars. While we prefer to have work referred to us, because we can work faster and more efficiently, we understand that some partners aren’t comfortable with that. However, to help make sure that no boundaries are crossed and things go as smoothly as possible, we wanted to write down a few helpful tips coming from a specialized partner to help you successfully white label HubSpot CMS development, HubSpot architecture, and HubSpot Reporting contractors.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n![\"HAD](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/HAD%20A%20BAD%20EXPERIENCE.jpg\")
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.