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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
5 Questions to Ask Yourself Before Starting a HubSpot Integration
When it comes to HubSpot integrations - planning is key. Ask yourself these 5 questions before you engage a professional...
HubSpot Architects + HubSpot Developers = PERFECT Custom HubSpot Integrations
HubSpot Architects and HubSpot Developers are the perfect combination for the success of your HubSpot integration. Here's why:
HubSpot API Integrations: FAQs Sunsetting API Keys for Private Apps
HubSpot is sunsetting API keys effective November 30, 2022 and switching to Private Apps, here's what you need to know.
HubSpot API Integrations Improve Organizational Health
HubSpot API Integrations make boost productivity and improve customer experience. Here's how:
\n
![\"49-1\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/49-1.png\")
The majority of inquiries we receive for integrations usually start something like this:
\n
“Hi, Nicholas! We’re looking for a developer that can integrate _______________ [insert line of business application or ERP here] with HubSpot.”
\n\n
“We need our contact records to be imported over from our ERP into HubSpot automatically.”
\n\n
“There are some pieces of data that we want our service and accounts teams to be able to access - is an integration between __________________ [business app] and HubSpot possible?”
\n\n
These are all important questions, of course. When organizations approach us understanding the need and value to integrate their applications with HubSpot, we already know it’s probably going to be a great fit. Organizations that already know they need to integrate their software are taking the steps to invest in making sure that HubSpot is adopted seamlessly into their organization. It isn’t piecemeal or “let’s see how this goes and then pay for an integration” - it’s very much an all-in approach that will serve their users incredibly well in the long term.
\n\n
Related: HubSpot Integrations Improve Organizational Health
\n\n
However, just because an organization knows how important an integration will be to their users happiness and productivity, as well as the efficiency of data reporting, it doesn’t mean they’ve done all the diligence we need them to do before reaching out about an integration.
\n\n
If you’re thinking about integrating your software with HubSpot, here are a few questions you want to ask before you start the process of finding the right partner for the job:
\n\n
What is your long term business goal?
\n\n
This seems like the simplest question to ask, doesn’t it? But it’s probably the most important. And before you say something smart like, “The goal is to integrate with HubSpot and move data into there” — of course, we understand the basic goal of what you believe you need to achieve with your integration. But we want to dig a little deeper before we start the process of giving you a proposal by making you take a step back and determine how this integration suits your long term business goals.
\n\n
If you’re considering integrating, you might have any or all of the following goals:
\n- \n
- We want to make our users more efficient and decrease the time they spend doing data entry or opening multiple applications. \n
- We want to make sure our sales and service teams have the best possible information when interacting with our customers and clients. \n
- We want to have a better idea of how our marketing efforts are translating into dollars both for new customer generation and upselling and increasing the value of existing customers. \n
- We want to get an overall picture of our analytics across sales, marketing and service, optimize the data available to them, increase efficiency for all departments and do everything we can to make both the customer experience and employee experience seamless, optimized and intelligent as possible to scale. (we really like this goal) \n
These goals are related and different and depending on your budget - all entirely achievable within an integration with the right HubSpot Partner. That is, if you’re willing to do the work. Your goal will tell your partner a lot about where they need to take the integration and depending on what your goal is, what kind of budget you can allocate and how long term you’d like to work together, we can create a scaled plan that can accommodate all your existing goals and more. Nicholas fondly likes to refer to this as the “pie-in-the-sky unicorn package”.
\n\n
When we know your goals we can decide how best to execute them, but when we understand your long term brand vision for where you want your company to be we can make long term plans working within your budget to accomplish those goals over time with an architect and developer working together.
\n\n
Related: HubSpot Architects + HubSpot Developers = Perfect Custom Integrations
\n\n
Is there a native integration for this already?
\n\n
Sometimes, for organizations with simple goals, native integrations can be an easy solution to get the data that you need moved over. Inside HubSpot’s Marketplace ecosystem there are 1481 native app integrations that are pre-built. Odds are good that if you have a relatively common application that you need to share data between HubSpot, an integration may already exist inside the marketplace for you to leverage.
\n\n
Native integrations can sometimes be configured by you, but are definitely the easiest way to help share data. Integrations with Shopify, Mailchimp, WordPress, Google Calendar, Facebook Ads, Zoom, Slack, LinkedIn, LinkedIn, Canva, PandaBox and more are just the very tip of the iceberg of available integrations inside HubSpot’s App Marketplace.
\n\n
A HubSpot Technical Partner can help you get your integration setup properly, or flesh out an existing integration.
\n\n
Even if what you need isn’t inside HubSpot App Marketplace yet, odds are great that you’ll find an existing tool or application you use that you didn’t even realize could share data with HubSpot.
\n\n
(Please note that you need a HubSpot account to check the app marketplace.)
\n\n
What else can we accomplish at the same time?
\n\n
Part of the reason we’re so adamant about adding in a HubSpot Architect to our custom integrations is that he or she can sift through your data architecture, ask some questions about your business processes and identify opportunities to optimize and configure your HubSpot portal and reports accordingly. He knows the ins and outs of HubSpot and can audit your tech stack to determine where the best opportunities are to explore native or custom integrations and what data is best used inside HubSpot given the intricacies of the tool and capabilities available to you.
\n\n
Your individual HubSpot license is usually identified by a combination of factors - like getting the best deal, bundling tools and whatever you decided your maximum available budget was at the time. But too often, these are not the most important factors when it comes to optimization of your business process and integrating the best data between marketing, sales and service - and clients end up with mismatched HubSpot licenses.
\n.
\nBy engaging a professional in the process, we can take all of your existing tools, potentially pare them down, consolidate your tech stack, and decide the exact combination of native and custom integrations as well as appropriate HubSpot licenses that are needed to supercharge your reporting.
\n\n
While you may have approached us only with the desire to integrate deal details so that accounting can more easily bill when a deal is closed, we may be able to optimize customer experience by sharing data between HubSpot and your service application or within your sales software and marketing. Don’t write off the possibilities that you might not be seeing. You can save a lot of money in the future by being a little more proactive about planning now.
\n\n
Related: Optimize your HubSpot Reporting with a HubSpot Data Architecture Audit
\n\n
Have I allocated enough budget for this project?
\n\n
No.
\n\n
Ha. Sorry. In a perfect world, every prospect that comes to us will already understand what an integration takes and how much they need to invest to ensure that it’s done right. We’re realists, though, and we understand that not every organization approaches a new integration like we do. But we also know that when we finish integrations, our customers are *very* satisfied with them.
\n\n
Here’s a great review quote from one of our home builder clients:
\n\n
“We came to Nicholas with a complicated integration request with a small Home Builder ERP and he successfully proved that we can build a 2-way sync. We never thought that would be possible. Thanks to Nicholas, we now have an integrated solution that can be built upon for future development. The build-out process was successful, easy and it is always fun to work with him!”
\n\n
In your integration budget, you should make sure that you have a plan for how you’ll continue to expand the integration in the long term. If you thought that a one-time integration build based on a singular property that you wanted to be moved from one application into HubSpot was going to serve your needs for the long term - think again.
\n\n
Your business is complex and the data and how you build upon and learn from that data and make decisions to scale your business is constantly evolving. By creating a sustainable, ongoing budget for integrations and technical aspects of your data, you’ll situate yourself for scaling and proactively plan for the expansion of your tech stack and integration with HubSpot.
\n\n
Related: JC Penny's is dead, and so are discount HubSpot Partner services
\n\n
How can we improve the flow of data inside our organization prior to integrating?
\n\n
This is what I mean when I mention scaling productively… So many processes in business are established according to what they were able to do when they were small or what worked well enough for a business of that size. Very few businesses start with processes and data organization and management and applications that see them through their growth journey from a small business into a mid-sized organization.
\n\n
You may explore building an integration only to discover that the original platform you’ve used to scale your business to this point just isn’t serving you any longer. Engaging professional technical resources into your business and processes proactively from a consultative perspective *before* you make any integration decisions is critical.
\n\n
By taking the time to make your processes more efficient and eliminate redundancies in your existing processes, you can make sure that your integration is planned with the long term in mind.
\n\n
I cannot stress enough and continue to probably sound like a broken record when I discuss the need to go through a full data and tech stack audit before you begin making huge decisions on the HubSpot Platform or any paying for expensive integrations. A gifted HubSpot Architect and Technical Partner can work with your CTO or Technical Director to identify the best next moves for your business, the data that moves between departments, the tools used within each department and how those tools work together and best integrate with HubSpot and the many tools and reporting mechanisms available to you within it.
\n\n
Don’t short change your technology by paying for a simple integration without exploring what your goals are, what your goals should be, optimizing your tech stack, budgeting properly, exploring native integrations and optimizing your data processes and workflows.
\n\n
With a little proactive planning, we’ll get you situated for the perfect integration that balances your goals, your needs and your budget.
\n
\n
\n
The majority of inquiries we receive for integrations usually start something like this:
\n
The majority of inquiries we receive for integrations usually start something like this:
\n
“Hi, Nicholas! We’re looking for a developer that can integrate _______________ [insert line of business application or ERP here] with HubSpot.”
\n\n
“We need our contact records to be imported over from our ERP into HubSpot automatically.”
\n\n
“There are some pieces of data that we want our service and accounts teams to be able to access - is an integration between __________________ [business app] and HubSpot possible?”
\n\n
These are all important questions, of course. When organizations approach us understanding the need and value to integrate their applications with HubSpot, we already know it’s probably going to be a great fit. Organizations that already know they need to integrate their software are taking the steps to invest in making sure that HubSpot is adopted seamlessly into their organization. It isn’t piecemeal or “let’s see how this goes and then pay for an integration” - it’s very much an all-in approach that will serve their users incredibly well in the long term.
\n\n
Related: HubSpot Integrations Improve Organizational Health
\n\n
However, just because an organization knows how important an integration will be to their users happiness and productivity, as well as the efficiency of data reporting, it doesn’t mean they’ve done all the diligence we need them to do before reaching out about an integration.
\n\n
If you’re thinking about integrating your software with HubSpot, here are a few questions you want to ask before you start the process of finding the right partner for the job:
\n\n
What is your long term business goal?
\n\n
This seems like the simplest question to ask, doesn’t it? But it’s probably the most important. And before you say something smart like, “The goal is to integrate with HubSpot and move data into there” — of course, we understand the basic goal of what you believe you need to achieve with your integration. But we want to dig a little deeper before we start the process of giving you a proposal by making you take a step back and determine how this integration suits your long term business goals.
\n\n
If you’re considering integrating, you might have any or all of the following goals:
\n- \n
- We want to make our users more efficient and decrease the time they spend doing data entry or opening multiple applications. \n
- We want to make sure our sales and service teams have the best possible information when interacting with our customers and clients. \n
- We want to have a better idea of how our marketing efforts are translating into dollars both for new customer generation and upselling and increasing the value of existing customers. \n
- We want to get an overall picture of our analytics across sales, marketing and service, optimize the data available to them, increase efficiency for all departments and do everything we can to make both the customer experience and employee experience seamless, optimized and intelligent as possible to scale. (we really like this goal) \n
These goals are related and different and depending on your budget - all entirely achievable within an integration with the right HubSpot Partner. That is, if you’re willing to do the work. Your goal will tell your partner a lot about where they need to take the integration and depending on what your goal is, what kind of budget you can allocate and how long term you’d like to work together, we can create a scaled plan that can accommodate all your existing goals and more. Nicholas fondly likes to refer to this as the “pie-in-the-sky unicorn package”.
\n\n
When we know your goals we can decide how best to execute them, but when we understand your long term brand vision for where you want your company to be we can make long term plans working within your budget to accomplish those goals over time with an architect and developer working together.
\n\n
Related: HubSpot Architects + HubSpot Developers = Perfect Custom Integrations
\n\n
Is there a native integration for this already?
\n\n
Sometimes, for organizations with simple goals, native integrations can be an easy solution to get the data that you need moved over. Inside HubSpot’s Marketplace ecosystem there are 1481 native app integrations that are pre-built. Odds are good that if you have a relatively common application that you need to share data between HubSpot, an integration may already exist inside the marketplace for you to leverage.
\n\n
Native integrations can sometimes be configured by you, but are definitely the easiest way to help share data. Integrations with Shopify, Mailchimp, WordPress, Google Calendar, Facebook Ads, Zoom, Slack, LinkedIn, LinkedIn, Canva, PandaBox and more are just the very tip of the iceberg of available integrations inside HubSpot’s App Marketplace.
\n\n
A HubSpot Technical Partner can help you get your integration setup properly, or flesh out an existing integration.
\n\n
Even if what you need isn’t inside HubSpot App Marketplace yet, odds are great that you’ll find an existing tool or application you use that you didn’t even realize could share data with HubSpot.
\n\n
(Please note that you need a HubSpot account to check the app marketplace.)
\n\n
What else can we accomplish at the same time?
\n\n
Part of the reason we’re so adamant about adding in a HubSpot Architect to our custom integrations is that he or she can sift through your data architecture, ask some questions about your business processes and identify opportunities to optimize and configure your HubSpot portal and reports accordingly. He knows the ins and outs of HubSpot and can audit your tech stack to determine where the best opportunities are to explore native or custom integrations and what data is best used inside HubSpot given the intricacies of the tool and capabilities available to you.
\n\n
Your individual HubSpot license is usually identified by a combination of factors - like getting the best deal, bundling tools and whatever you decided your maximum available budget was at the time. But too often, these are not the most important factors when it comes to optimization of your business process and integrating the best data between marketing, sales and service - and clients end up with mismatched HubSpot licenses.
\n.
\nBy engaging a professional in the process, we can take all of your existing tools, potentially pare them down, consolidate your tech stack, and decide the exact combination of native and custom integrations as well as appropriate HubSpot licenses that are needed to supercharge your reporting.
\n\n
While you may have approached us only with the desire to integrate deal details so that accounting can more easily bill when a deal is closed, we may be able to optimize customer experience by sharing data between HubSpot and your service application or within your sales software and marketing. Don’t write off the possibilities that you might not be seeing. You can save a lot of money in the future by being a little more proactive about planning now.
\n\n
Related: Optimize your HubSpot Reporting with a HubSpot Data Architecture Audit
\n\n
Have I allocated enough budget for this project?
\n\n
No.
\n\n
Ha. Sorry. In a perfect world, every prospect that comes to us will already understand what an integration takes and how much they need to invest to ensure that it’s done right. We’re realists, though, and we understand that not every organization approaches a new integration like we do. But we also know that when we finish integrations, our customers are *very* satisfied with them.
\n\n
Here’s a great review quote from one of our home builder clients:
\n\n
“We came to Nicholas with a complicated integration request with a small Home Builder ERP and he successfully proved that we can build a 2-way sync. We never thought that would be possible. Thanks to Nicholas, we now have an integrated solution that can be built upon for future development. The build-out process was successful, easy and it is always fun to work with him!”
\n\n
In your integration budget, you should make sure that you have a plan for how you’ll continue to expand the integration in the long term. If you thought that a one-time integration build based on a singular property that you wanted to be moved from one application into HubSpot was going to serve your needs for the long term - think again.
\n\n
Your business is complex and the data and how you build upon and learn from that data and make decisions to scale your business is constantly evolving. By creating a sustainable, ongoing budget for integrations and technical aspects of your data, you’ll situate yourself for scaling and proactively plan for the expansion of your tech stack and integration with HubSpot.
\n\n
Related: JC Penny's is dead, and so are discount HubSpot Partner services
\n\n
How can we improve the flow of data inside our organization prior to integrating?
\n\n
This is what I mean when I mention scaling productively… So many processes in business are established according to what they were able to do when they were small or what worked well enough for a business of that size. Very few businesses start with processes and data organization and management and applications that see them through their growth journey from a small business into a mid-sized organization.
\n\n
You may explore building an integration only to discover that the original platform you’ve used to scale your business to this point just isn’t serving you any longer. Engaging professional technical resources into your business and processes proactively from a consultative perspective *before* you make any integration decisions is critical.
\n\n
By taking the time to make your processes more efficient and eliminate redundancies in your existing processes, you can make sure that your integration is planned with the long term in mind.
\n\n
I cannot stress enough and continue to probably sound like a broken record when I discuss the need to go through a full data and tech stack audit before you begin making huge decisions on the HubSpot Platform or any paying for expensive integrations. A gifted HubSpot Architect and Technical Partner can work with your CTO or Technical Director to identify the best next moves for your business, the data that moves between departments, the tools used within each department and how those tools work together and best integrate with HubSpot and the many tools and reporting mechanisms available to you within it.
\n\n
Don’t short change your technology by paying for a simple integration without exploring what your goals are, what your goals should be, optimizing your tech stack, budgeting properly, exploring native integrations and optimizing your data processes and workflows.
\n\n
With a little proactive planning, we’ll get you situated for the perfect integration that balances your goals, your needs and your budget.
\n
\n
\n
The majority of inquiries we receive for integrations usually start something like this:
\n
The majority of inquiries we receive for integrations usually start something like this:
\n
“Hi, Nicholas! We’re looking for a developer that can integrate _______________ [insert line of business application or ERP here] with HubSpot.”
\n\n
“We need our contact records to be imported over from our ERP into HubSpot automatically.”
\n\n
“There are some pieces of data that we want our service and accounts teams to be able to access - is an integration between __________________ [business app] and HubSpot possible?”
\n\n
These are all important questions, of course. When organizations approach us understanding the need and value to integrate their applications with HubSpot, we already know it’s probably going to be a great fit. Organizations that already know they need to integrate their software are taking the steps to invest in making sure that HubSpot is adopted seamlessly into their organization. It isn’t piecemeal or “let’s see how this goes and then pay for an integration” - it’s very much an all-in approach that will serve their users incredibly well in the long term.
\n\n
Related: HubSpot Integrations Improve Organizational Health
\n\n
However, just because an organization knows how important an integration will be to their users happiness and productivity, as well as the efficiency of data reporting, it doesn’t mean they’ve done all the diligence we need them to do before reaching out about an integration.
\n\n
If you’re thinking about integrating your software with HubSpot, here are a few questions you want to ask before you start the process of finding the right partner for the job:
\n\n
What is your long term business goal?
\n\n
This seems like the simplest question to ask, doesn’t it? But it’s probably the most important. And before you say something smart like, “The goal is to integrate with HubSpot and move data into there” — of course, we understand the basic goal of what you believe you need to achieve with your integration. But we want to dig a little deeper before we start the process of giving you a proposal by making you take a step back and determine how this integration suits your long term business goals.
\n\n
If you’re considering integrating, you might have any or all of the following goals:
\n- \n
- We want to make our users more efficient and decrease the time they spend doing data entry or opening multiple applications. \n
- We want to make sure our sales and service teams have the best possible information when interacting with our customers and clients. \n
- We want to have a better idea of how our marketing efforts are translating into dollars both for new customer generation and upselling and increasing the value of existing customers. \n
- We want to get an overall picture of our analytics across sales, marketing and service, optimize the data available to them, increase efficiency for all departments and do everything we can to make both the customer experience and employee experience seamless, optimized and intelligent as possible to scale. (we really like this goal) \n
These goals are related and different and depending on your budget - all entirely achievable within an integration with the right HubSpot Partner. That is, if you’re willing to do the work. Your goal will tell your partner a lot about where they need to take the integration and depending on what your goal is, what kind of budget you can allocate and how long term you’d like to work together, we can create a scaled plan that can accommodate all your existing goals and more. Nicholas fondly likes to refer to this as the “pie-in-the-sky unicorn package”.
\n\n
When we know your goals we can decide how best to execute them, but when we understand your long term brand vision for where you want your company to be we can make long term plans working within your budget to accomplish those goals over time with an architect and developer working together.
\n\n
Related: HubSpot Architects + HubSpot Developers = Perfect Custom Integrations
\n\n
Is there a native integration for this already?
\n\n
Sometimes, for organizations with simple goals, native integrations can be an easy solution to get the data that you need moved over. Inside HubSpot’s Marketplace ecosystem there are 1481 native app integrations that are pre-built. Odds are good that if you have a relatively common application that you need to share data between HubSpot, an integration may already exist inside the marketplace for you to leverage.
\n\n
Native integrations can sometimes be configured by you, but are definitely the easiest way to help share data. Integrations with Shopify, Mailchimp, WordPress, Google Calendar, Facebook Ads, Zoom, Slack, LinkedIn, LinkedIn, Canva, PandaBox and more are just the very tip of the iceberg of available integrations inside HubSpot’s App Marketplace.
\n\n
A HubSpot Technical Partner can help you get your integration setup properly, or flesh out an existing integration.
\n\n
Even if what you need isn’t inside HubSpot App Marketplace yet, odds are great that you’ll find an existing tool or application you use that you didn’t even realize could share data with HubSpot.
\n\n
(Please note that you need a HubSpot account to check the app marketplace.)
\n\n
What else can we accomplish at the same time?
\n\n
Part of the reason we’re so adamant about adding in a HubSpot Architect to our custom integrations is that he or she can sift through your data architecture, ask some questions about your business processes and identify opportunities to optimize and configure your HubSpot portal and reports accordingly. He knows the ins and outs of HubSpot and can audit your tech stack to determine where the best opportunities are to explore native or custom integrations and what data is best used inside HubSpot given the intricacies of the tool and capabilities available to you.
\n\n
Your individual HubSpot license is usually identified by a combination of factors - like getting the best deal, bundling tools and whatever you decided your maximum available budget was at the time. But too often, these are not the most important factors when it comes to optimization of your business process and integrating the best data between marketing, sales and service - and clients end up with mismatched HubSpot licenses.
\n.
\nBy engaging a professional in the process, we can take all of your existing tools, potentially pare them down, consolidate your tech stack, and decide the exact combination of native and custom integrations as well as appropriate HubSpot licenses that are needed to supercharge your reporting.
\n\n
While you may have approached us only with the desire to integrate deal details so that accounting can more easily bill when a deal is closed, we may be able to optimize customer experience by sharing data between HubSpot and your service application or within your sales software and marketing. Don’t write off the possibilities that you might not be seeing. You can save a lot of money in the future by being a little more proactive about planning now.
\n\n
Related: Optimize your HubSpot Reporting with a HubSpot Data Architecture Audit
\n\n
Have I allocated enough budget for this project?
\n\n
No.
\n\n
Ha. Sorry. In a perfect world, every prospect that comes to us will already understand what an integration takes and how much they need to invest to ensure that it’s done right. We’re realists, though, and we understand that not every organization approaches a new integration like we do. But we also know that when we finish integrations, our customers are *very* satisfied with them.
\n\n
Here’s a great review quote from one of our home builder clients:
\n\n
“We came to Nicholas with a complicated integration request with a small Home Builder ERP and he successfully proved that we can build a 2-way sync. We never thought that would be possible. Thanks to Nicholas, we now have an integrated solution that can be built upon for future development. The build-out process was successful, easy and it is always fun to work with him!”
\n\n
In your integration budget, you should make sure that you have a plan for how you’ll continue to expand the integration in the long term. If you thought that a one-time integration build based on a singular property that you wanted to be moved from one application into HubSpot was going to serve your needs for the long term - think again.
\n\n
Your business is complex and the data and how you build upon and learn from that data and make decisions to scale your business is constantly evolving. By creating a sustainable, ongoing budget for integrations and technical aspects of your data, you’ll situate yourself for scaling and proactively plan for the expansion of your tech stack and integration with HubSpot.
\n\n
Related: JC Penny's is dead, and so are discount HubSpot Partner services
\n\n
How can we improve the flow of data inside our organization prior to integrating?
\n\n
This is what I mean when I mention scaling productively… So many processes in business are established according to what they were able to do when they were small or what worked well enough for a business of that size. Very few businesses start with processes and data organization and management and applications that see them through their growth journey from a small business into a mid-sized organization.
\n\n
You may explore building an integration only to discover that the original platform you’ve used to scale your business to this point just isn’t serving you any longer. Engaging professional technical resources into your business and processes proactively from a consultative perspective *before* you make any integration decisions is critical.
\n\n
By taking the time to make your processes more efficient and eliminate redundancies in your existing processes, you can make sure that your integration is planned with the long term in mind.
\n\n
I cannot stress enough and continue to probably sound like a broken record when I discuss the need to go through a full data and tech stack audit before you begin making huge decisions on the HubSpot Platform or any paying for expensive integrations. A gifted HubSpot Architect and Technical Partner can work with your CTO or Technical Director to identify the best next moves for your business, the data that moves between departments, the tools used within each department and how those tools work together and best integrate with HubSpot and the many tools and reporting mechanisms available to you within it.
\n\n
Don’t short change your technology by paying for a simple integration without exploring what your goals are, what your goals should be, optimizing your tech stack, budgeting properly, exploring native integrations and optimizing your data processes and workflows.
\n\n
With a little proactive planning, we’ll get you situated for the perfect integration that balances your goals, your needs and your budget.
\n
\n
\n
The majority of inquiries we receive for integrations usually start something like this:
\n
“Hi, Nicholas! We’re looking for a developer that can integrate _______________ [insert line of business application or ERP here] with HubSpot.”
\n\n
“We need our contact records to be imported over from our ERP into HubSpot automatically.”
\n\n
“There are some pieces of data that we want our service and accounts teams to be able to access - is an integration between __________________ [business app] and HubSpot possible?”
\n\n
These are all important questions, of course. When organizations approach us understanding the need and value to integrate their applications with HubSpot, we already know it’s probably going to be a great fit. Organizations that already know they need to integrate their software are taking the steps to invest in making sure that HubSpot is adopted seamlessly into their organization. It isn’t piecemeal or “let’s see how this goes and then pay for an integration” - it’s very much an all-in approach that will serve their users incredibly well in the long term.
\n\n
Related: HubSpot Integrations Improve Organizational Health
\n\n
However, just because an organization knows how important an integration will be to their users happiness and productivity, as well as the efficiency of data reporting, it doesn’t mean they’ve done all the diligence we need them to do before reaching out about an integration.
\n\n
If you’re thinking about integrating your software with HubSpot, here are a few questions you want to ask before you start the process of finding the right partner for the job:
\n\n
What is your long term business goal?
\n\n
This seems like the simplest question to ask, doesn’t it? But it’s probably the most important. And before you say something smart like, “The goal is to integrate with HubSpot and move data into there” — of course, we understand the basic goal of what you believe you need to achieve with your integration. But we want to dig a little deeper before we start the process of giving you a proposal by making you take a step back and determine how this integration suits your long term business goals.
\n\n
If you’re considering integrating, you might have any or all of the following goals:
\n- \n
- We want to make our users more efficient and decrease the time they spend doing data entry or opening multiple applications. \n
- We want to make sure our sales and service teams have the best possible information when interacting with our customers and clients. \n
- We want to have a better idea of how our marketing efforts are translating into dollars both for new customer generation and upselling and increasing the value of existing customers. \n
- We want to get an overall picture of our analytics across sales, marketing and service, optimize the data available to them, increase efficiency for all departments and do everything we can to make both the customer experience and employee experience seamless, optimized and intelligent as possible to scale. (we really like this goal) \n
These goals are related and different and depending on your budget - all entirely achievable within an integration with the right HubSpot Partner. That is, if you’re willing to do the work. Your goal will tell your partner a lot about where they need to take the integration and depending on what your goal is, what kind of budget you can allocate and how long term you’d like to work together, we can create a scaled plan that can accommodate all your existing goals and more. Nicholas fondly likes to refer to this as the “pie-in-the-sky unicorn package”.
\n\n
When we know your goals we can decide how best to execute them, but when we understand your long term brand vision for where you want your company to be we can make long term plans working within your budget to accomplish those goals over time with an architect and developer working together.
\n\n
Related: HubSpot Architects + HubSpot Developers = Perfect Custom Integrations
\n\n
Is there a native integration for this already?
\n\n
Sometimes, for organizations with simple goals, native integrations can be an easy solution to get the data that you need moved over. Inside HubSpot’s Marketplace ecosystem there are 1481 native app integrations that are pre-built. Odds are good that if you have a relatively common application that you need to share data between HubSpot, an integration may already exist inside the marketplace for you to leverage.
\n\n
Native integrations can sometimes be configured by you, but are definitely the easiest way to help share data. Integrations with Shopify, Mailchimp, WordPress, Google Calendar, Facebook Ads, Zoom, Slack, LinkedIn, LinkedIn, Canva, PandaBox and more are just the very tip of the iceberg of available integrations inside HubSpot’s App Marketplace.
\n\n
A HubSpot Technical Partner can help you get your integration setup properly, or flesh out an existing integration.
\n\n
Even if what you need isn’t inside HubSpot App Marketplace yet, odds are great that you’ll find an existing tool or application you use that you didn’t even realize could share data with HubSpot.
\n\n
(Please note that you need a HubSpot account to check the app marketplace.)
\n\n
What else can we accomplish at the same time?
\n\n
Part of the reason we’re so adamant about adding in a HubSpot Architect to our custom integrations is that he or she can sift through your data architecture, ask some questions about your business processes and identify opportunities to optimize and configure your HubSpot portal and reports accordingly. He knows the ins and outs of HubSpot and can audit your tech stack to determine where the best opportunities are to explore native or custom integrations and what data is best used inside HubSpot given the intricacies of the tool and capabilities available to you.
\n\n
Your individual HubSpot license is usually identified by a combination of factors - like getting the best deal, bundling tools and whatever you decided your maximum available budget was at the time. But too often, these are not the most important factors when it comes to optimization of your business process and integrating the best data between marketing, sales and service - and clients end up with mismatched HubSpot licenses.
\n.
\nBy engaging a professional in the process, we can take all of your existing tools, potentially pare them down, consolidate your tech stack, and decide the exact combination of native and custom integrations as well as appropriate HubSpot licenses that are needed to supercharge your reporting.
\n\n
While you may have approached us only with the desire to integrate deal details so that accounting can more easily bill when a deal is closed, we may be able to optimize customer experience by sharing data between HubSpot and your service application or within your sales software and marketing. Don’t write off the possibilities that you might not be seeing. You can save a lot of money in the future by being a little more proactive about planning now.
\n\n
Related: Optimize your HubSpot Reporting with a HubSpot Data Architecture Audit
\n\n
Have I allocated enough budget for this project?
\n\n
No.
\n\n
Ha. Sorry. In a perfect world, every prospect that comes to us will already understand what an integration takes and how much they need to invest to ensure that it’s done right. We’re realists, though, and we understand that not every organization approaches a new integration like we do. But we also know that when we finish integrations, our customers are *very* satisfied with them.
\n\n
Here’s a great review quote from one of our home builder clients:
\n\n
“We came to Nicholas with a complicated integration request with a small Home Builder ERP and he successfully proved that we can build a 2-way sync. We never thought that would be possible. Thanks to Nicholas, we now have an integrated solution that can be built upon for future development. The build-out process was successful, easy and it is always fun to work with him!”
\n\n
In your integration budget, you should make sure that you have a plan for how you’ll continue to expand the integration in the long term. If you thought that a one-time integration build based on a singular property that you wanted to be moved from one application into HubSpot was going to serve your needs for the long term - think again.
\n\n
Your business is complex and the data and how you build upon and learn from that data and make decisions to scale your business is constantly evolving. By creating a sustainable, ongoing budget for integrations and technical aspects of your data, you’ll situate yourself for scaling and proactively plan for the expansion of your tech stack and integration with HubSpot.
\n\n
Related: JC Penny's is dead, and so are discount HubSpot Partner services
\n\n
How can we improve the flow of data inside our organization prior to integrating?
\n\n
This is what I mean when I mention scaling productively… So many processes in business are established according to what they were able to do when they were small or what worked well enough for a business of that size. Very few businesses start with processes and data organization and management and applications that see them through their growth journey from a small business into a mid-sized organization.
\n\n
You may explore building an integration only to discover that the original platform you’ve used to scale your business to this point just isn’t serving you any longer. Engaging professional technical resources into your business and processes proactively from a consultative perspective *before* you make any integration decisions is critical.
\n\n
By taking the time to make your processes more efficient and eliminate redundancies in your existing processes, you can make sure that your integration is planned with the long term in mind.
\n\n
I cannot stress enough and continue to probably sound like a broken record when I discuss the need to go through a full data and tech stack audit before you begin making huge decisions on the HubSpot Platform or any paying for expensive integrations. A gifted HubSpot Architect and Technical Partner can work with your CTO or Technical Director to identify the best next moves for your business, the data that moves between departments, the tools used within each department and how those tools work together and best integrate with HubSpot and the many tools and reporting mechanisms available to you within it.
\n\n
Don’t short change your technology by paying for a simple integration without exploring what your goals are, what your goals should be, optimizing your tech stack, budgeting properly, exploring native integrations and optimizing your data processes and workflows.
\n\n
With a little proactive planning, we’ll get you situated for the perfect integration that balances your goals, your needs and your budget.
\n
\n
\n
The majority of inquiries we receive for integrations usually start something like this:
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The majority of inquiries we receive for integrations usually start something like this:
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The majority of inquiries we receive for integrations usually start something like this:
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The majority of inquiries we receive for integrations usually start something like this:
\n
“Hi, Nicholas! We’re looking for a developer that can integrate _______________ [insert line of business application or ERP here] with HubSpot.”
\n\n
“We need our contact records to be imported over from our ERP into HubSpot automatically.”
\n\n
“There are some pieces of data that we want our service and accounts teams to be able to access - is an integration between __________________ [business app] and HubSpot possible?”
\n\n
These are all important questions, of course. When organizations approach us understanding the need and value to integrate their applications with HubSpot, we already know it’s probably going to be a great fit. Organizations that already know they need to integrate their software are taking the steps to invest in making sure that HubSpot is adopted seamlessly into their organization. It isn’t piecemeal or “let’s see how this goes and then pay for an integration” - it’s very much an all-in approach that will serve their users incredibly well in the long term.
\n\n
Related: HubSpot Integrations Improve Organizational Health
\n\n
However, just because an organization knows how important an integration will be to their users happiness and productivity, as well as the efficiency of data reporting, it doesn’t mean they’ve done all the diligence we need them to do before reaching out about an integration.
\n\n
If you’re thinking about integrating your software with HubSpot, here are a few questions you want to ask before you start the process of finding the right partner for the job:
\n\n
What is your long term business goal?
\n\n
This seems like the simplest question to ask, doesn’t it? But it’s probably the most important. And before you say something smart like, “The goal is to integrate with HubSpot and move data into there” — of course, we understand the basic goal of what you believe you need to achieve with your integration. But we want to dig a little deeper before we start the process of giving you a proposal by making you take a step back and determine how this integration suits your long term business goals.
\n\n
If you’re considering integrating, you might have any or all of the following goals:
\n- \n
- We want to make our users more efficient and decrease the time they spend doing data entry or opening multiple applications. \n
- We want to make sure our sales and service teams have the best possible information when interacting with our customers and clients. \n
- We want to have a better idea of how our marketing efforts are translating into dollars both for new customer generation and upselling and increasing the value of existing customers. \n
- We want to get an overall picture of our analytics across sales, marketing and service, optimize the data available to them, increase efficiency for all departments and do everything we can to make both the customer experience and employee experience seamless, optimized and intelligent as possible to scale. (we really like this goal) \n
These goals are related and different and depending on your budget - all entirely achievable within an integration with the right HubSpot Partner. That is, if you’re willing to do the work. Your goal will tell your partner a lot about where they need to take the integration and depending on what your goal is, what kind of budget you can allocate and how long term you’d like to work together, we can create a scaled plan that can accommodate all your existing goals and more. Nicholas fondly likes to refer to this as the “pie-in-the-sky unicorn package”.
\n\n
When we know your goals we can decide how best to execute them, but when we understand your long term brand vision for where you want your company to be we can make long term plans working within your budget to accomplish those goals over time with an architect and developer working together.
\n\n
Related: HubSpot Architects + HubSpot Developers = Perfect Custom Integrations
\n\n
Is there a native integration for this already?
\n\n
Sometimes, for organizations with simple goals, native integrations can be an easy solution to get the data that you need moved over. Inside HubSpot’s Marketplace ecosystem there are 1481 native app integrations that are pre-built. Odds are good that if you have a relatively common application that you need to share data between HubSpot, an integration may already exist inside the marketplace for you to leverage.
\n\n
Native integrations can sometimes be configured by you, but are definitely the easiest way to help share data. Integrations with Shopify, Mailchimp, WordPress, Google Calendar, Facebook Ads, Zoom, Slack, LinkedIn, LinkedIn, Canva, PandaBox and more are just the very tip of the iceberg of available integrations inside HubSpot’s App Marketplace.
\n\n
A HubSpot Technical Partner can help you get your integration setup properly, or flesh out an existing integration.
\n\n
Even if what you need isn’t inside HubSpot App Marketplace yet, odds are great that you’ll find an existing tool or application you use that you didn’t even realize could share data with HubSpot.
\n\n
(Please note that you need a HubSpot account to check the app marketplace.)
\n\n
What else can we accomplish at the same time?
\n\n
Part of the reason we’re so adamant about adding in a HubSpot Architect to our custom integrations is that he or she can sift through your data architecture, ask some questions about your business processes and identify opportunities to optimize and configure your HubSpot portal and reports accordingly. He knows the ins and outs of HubSpot and can audit your tech stack to determine where the best opportunities are to explore native or custom integrations and what data is best used inside HubSpot given the intricacies of the tool and capabilities available to you.
\n\n
Your individual HubSpot license is usually identified by a combination of factors - like getting the best deal, bundling tools and whatever you decided your maximum available budget was at the time. But too often, these are not the most important factors when it comes to optimization of your business process and integrating the best data between marketing, sales and service - and clients end up with mismatched HubSpot licenses.
\n.
\nBy engaging a professional in the process, we can take all of your existing tools, potentially pare them down, consolidate your tech stack, and decide the exact combination of native and custom integrations as well as appropriate HubSpot licenses that are needed to supercharge your reporting.
\n\n
While you may have approached us only with the desire to integrate deal details so that accounting can more easily bill when a deal is closed, we may be able to optimize customer experience by sharing data between HubSpot and your service application or within your sales software and marketing. Don’t write off the possibilities that you might not be seeing. You can save a lot of money in the future by being a little more proactive about planning now.
\n\n
Related: Optimize your HubSpot Reporting with a HubSpot Data Architecture Audit
\n\n
Have I allocated enough budget for this project?
\n\n
No.
\n\n
Ha. Sorry. In a perfect world, every prospect that comes to us will already understand what an integration takes and how much they need to invest to ensure that it’s done right. We’re realists, though, and we understand that not every organization approaches a new integration like we do. But we also know that when we finish integrations, our customers are *very* satisfied with them.
\n\n
Here’s a great review quote from one of our home builder clients:
\n\n
“We came to Nicholas with a complicated integration request with a small Home Builder ERP and he successfully proved that we can build a 2-way sync. We never thought that would be possible. Thanks to Nicholas, we now have an integrated solution that can be built upon for future development. The build-out process was successful, easy and it is always fun to work with him!”
\n\n
In your integration budget, you should make sure that you have a plan for how you’ll continue to expand the integration in the long term. If you thought that a one-time integration build based on a singular property that you wanted to be moved from one application into HubSpot was going to serve your needs for the long term - think again.
\n\n
Your business is complex and the data and how you build upon and learn from that data and make decisions to scale your business is constantly evolving. By creating a sustainable, ongoing budget for integrations and technical aspects of your data, you’ll situate yourself for scaling and proactively plan for the expansion of your tech stack and integration with HubSpot.
\n\n
Related: JC Penny's is dead, and so are discount HubSpot Partner services
\n\n
How can we improve the flow of data inside our organization prior to integrating?
\n\n
This is what I mean when I mention scaling productively… So many processes in business are established according to what they were able to do when they were small or what worked well enough for a business of that size. Very few businesses start with processes and data organization and management and applications that see them through their growth journey from a small business into a mid-sized organization.
\n\n
You may explore building an integration only to discover that the original platform you’ve used to scale your business to this point just isn’t serving you any longer. Engaging professional technical resources into your business and processes proactively from a consultative perspective *before* you make any integration decisions is critical.
\n\n
By taking the time to make your processes more efficient and eliminate redundancies in your existing processes, you can make sure that your integration is planned with the long term in mind.
\n\n
I cannot stress enough and continue to probably sound like a broken record when I discuss the need to go through a full data and tech stack audit before you begin making huge decisions on the HubSpot Platform or any paying for expensive integrations. A gifted HubSpot Architect and Technical Partner can work with your CTO or Technical Director to identify the best next moves for your business, the data that moves between departments, the tools used within each department and how those tools work together and best integrate with HubSpot and the many tools and reporting mechanisms available to you within it.
\n\n
Don’t short change your technology by paying for a simple integration without exploring what your goals are, what your goals should be, optimizing your tech stack, budgeting properly, exploring native integrations and optimizing your data processes and workflows.
\n\n
With a little proactive planning, we’ll get you situated for the perfect integration that balances your goals, your needs and your budget.
\n
\n
\n
The majority of inquiries we receive for integrations usually start something like this:
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
Related: The Very Real Cost of a Mishandled HubSpot Implementation
\n![](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/know%20my%20calculus-jpg-2.jpeg\")
Your tech stack is probably a little… bloated to say the least. The average tech stack for most small businesses with fewer than 500 employees is 172 apps, according to Zylo’s 2023 Saas Management Index. For mid-market companies up to 2000 employees? 291. The amount of data being collected by these apps, reporting dashboards, and tools and features are largely underutilized and don’t necessarily talk to one another in a way that makes sense for the workflow inside your organization at large.
The logical next step when this happens is to hire a developer to build a custom integration to bridge your data so that you can reduce duplicate data entry and have more visibility inside the different applications that your organization uses to collect and analyze your data. Makes sense, right?
While you might be considering reaching out to a HubSpot Development Partner to help you integrate a major line of business or enterprise application with your HubSpot platform, we have some news for you:
You shouldn’t complete any custom HubSpot integration without a HubSpot Developer AND a HubSpot Architect.
What’s a HubSpot Architect?
\nA HubSpot Architect is a technical strategist that digs into your business processes, your tech stack, your reporting and your goals to come up with the perfect configuration of integration, data reporting and tools to help you make more educated business decisions that will help you deliver on your goals.
\n
Sounds amazing, doesn’t it?
HubSpot Architects and HubSpot Developers are the perfect pairing to deliver you the most impactful custom HubSpot integration. In fact, we’re willing to say that including a HubSpot Architect in your HubSpot integration is a complete game changer across the board … and here’s why:
More insight into the flow of your data.
\n
The right HubSpot Architect will use data mapping tools to help understand how the data inside your organization flows. They’ll dig into your individual systems from sales to marketing and service and export and import data to really determine - how are your tools speaking to one another right now? He or she will dig deep into your tech stack to really understand - how is data flowing? Where are there redundancies in features across applications? What is the total budget spend for the tech stack? How can this be consolidated or reduced?
Customers so often approach us thinking they know exactly what data they need moved from a business application into HubSpot. We’ll hear things like, “Well, accounting just wants to be able to attribute the revenue.” Or “Marketing needs to better understand the ROI of this campaign.”
But less often do we see really comprehensive strategic planning happening with application integrations. And a HubSpot Architect? They're here to do all of that for you - and more.
By executing actual discovery on your full tech stack, the way your data moves and the goals you’re trying to reach in HubSpot, a HubSpot Architect may make some recommendations that you didn’t even consider when it comes to integrated reporting, analytics and data mapping. And if they’re really good at what they do? The discovery process will probably completely transform the way you use HubSpot, look at analytics and data reporting, and make decisions inside your organization.
It avoids costly delays.
\n\n
Quite often, when we allow the client to be in charge of determining what data they want to move over to HubSpot, we end up in integration development delays. What one individual thought was the important integration ends up becoming a rabbit hole of discussion for additional data integration with sometimes completely erroneous data that hasn’t been adequately planned or mapped within the tools and capabilities of HubSpot.
\n
What if, for example, you have a big goal that you really want to achieve, and by using a different feature that’s inside a higher tier of the HubSpot Platform you can achieve that and more? You might not even be aware that this is something HubSpot is capable of, or how big of a game changer it could be towards your data and goals to unlock that feature with your integration.
By enlisting the help of a HubSpot Architect, you map it all out before you even start the conversation of how an integration will be built. It’s strategic movement, skilled planning and it’s a real game changer for how efficiently we can get it done and how happy you’ll be with the result.
You’ll architect a proactive integration strategy… for the long term.
\n
What’s your goal? More insight into your sales pipeline? Understanding the most successful marketing campaigns? Determining your best customers, your highest performing account reps or the products that really move inside your business? Any goal is attainable when you get proactive about how your data moves through your applications and HubSpot.
I don’t know how many different ways I can say the exact same thing, but sometimes repetition is needed. If you don’t have an unbiased party that really understands HubSpot and its features and tools digging into your data and seeing how it fits together like a puzzle, you're likely missing opportunities. Once you put the time in (and let us do the same) to dig into what you really need and what you don’t need, we can eliminate the noise and proactively plan. The data that you thought needed to move through HubSpot might be completely different than what you envisioned. But you won’t know until you complete an integration and tech stack audit.
Listen - We can build simple integrations no problem. All day long. You wanna see a piece of data inside HubSpot? Sure, we can do that. Think you know exactly what you want? Tell us what to do, boss. We have no issues taking direction. But maybe you haven’t thought of everything. Maybe a simple data mapping and discovery by a HubSpot Architect can not only help you reach goals that you’ve been trying to reach, but goals that you haven’t even set yet because you didn’t know how to map them out?
The pairing of a gifted HubSpot Developer and HubSpot Architect are what dreams are made of when it comes to a custom HubSpot integration.
\n
What dreams can we make come true for you?
\n
\n
","rss_summary":"
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
Related: The Very Real Cost of a Mishandled HubSpot Implementation
\nYour tech stack is probably a little… bloated to say the least. The average tech stack for most small businesses with fewer than 500 employees is 172 apps, according to Zylo’s 2023 Saas Management Index. For mid-market companies up to 2000 employees? 291. The amount of data being collected by these apps, reporting dashboards, and tools and features are largely underutilized and don’t necessarily talk to one another in a way that makes sense for the workflow inside your organization at large.
The logical next step when this happens is to hire a developer to build a custom integration to bridge your data so that you can reduce duplicate data entry and have more visibility inside the different applications that your organization uses to collect and analyze your data. Makes sense, right?
While you might be considering reaching out to a HubSpot Development Partner to help you integrate a major line of business or enterprise application with your HubSpot platform, we have some news for you:
You shouldn’t complete any custom HubSpot integration without a HubSpot Developer AND a HubSpot Architect.
What’s a HubSpot Architect?
\nA HubSpot Architect is a technical strategist that digs into your business processes, your tech stack, your reporting and your goals to come up with the perfect configuration of integration, data reporting and tools to help you make more educated business decisions that will help you deliver on your goals.
\n
Sounds amazing, doesn’t it?
HubSpot Architects and HubSpot Developers are the perfect pairing to deliver you the most impactful custom HubSpot integration. In fact, we’re willing to say that including a HubSpot Architect in your HubSpot integration is a complete game changer across the board … and here’s why:
More insight into the flow of your data.
\n
The right HubSpot Architect will use data mapping tools to help understand how the data inside your organization flows. They’ll dig into your individual systems from sales to marketing and service and export and import data to really determine - how are your tools speaking to one another right now? He or she will dig deep into your tech stack to really understand - how is data flowing? Where are there redundancies in features across applications? What is the total budget spend for the tech stack? How can this be consolidated or reduced?
Customers so often approach us thinking they know exactly what data they need moved from a business application into HubSpot. We’ll hear things like, “Well, accounting just wants to be able to attribute the revenue.” Or “Marketing needs to better understand the ROI of this campaign.”
But less often do we see really comprehensive strategic planning happening with application integrations. And a HubSpot Architect? They're here to do all of that for you - and more.
By executing actual discovery on your full tech stack, the way your data moves and the goals you’re trying to reach in HubSpot, a HubSpot Architect may make some recommendations that you didn’t even consider when it comes to integrated reporting, analytics and data mapping. And if they’re really good at what they do? The discovery process will probably completely transform the way you use HubSpot, look at analytics and data reporting, and make decisions inside your organization.
It avoids costly delays.
\n\n
Quite often, when we allow the client to be in charge of determining what data they want to move over to HubSpot, we end up in integration development delays. What one individual thought was the important integration ends up becoming a rabbit hole of discussion for additional data integration with sometimes completely erroneous data that hasn’t been adequately planned or mapped within the tools and capabilities of HubSpot.
\n
What if, for example, you have a big goal that you really want to achieve, and by using a different feature that’s inside a higher tier of the HubSpot Platform you can achieve that and more? You might not even be aware that this is something HubSpot is capable of, or how big of a game changer it could be towards your data and goals to unlock that feature with your integration.
By enlisting the help of a HubSpot Architect, you map it all out before you even start the conversation of how an integration will be built. It’s strategic movement, skilled planning and it’s a real game changer for how efficiently we can get it done and how happy you’ll be with the result.
You’ll architect a proactive integration strategy… for the long term.
\n
What’s your goal? More insight into your sales pipeline? Understanding the most successful marketing campaigns? Determining your best customers, your highest performing account reps or the products that really move inside your business? Any goal is attainable when you get proactive about how your data moves through your applications and HubSpot.
I don’t know how many different ways I can say the exact same thing, but sometimes repetition is needed. If you don’t have an unbiased party that really understands HubSpot and its features and tools digging into your data and seeing how it fits together like a puzzle, you're likely missing opportunities. Once you put the time in (and let us do the same) to dig into what you really need and what you don’t need, we can eliminate the noise and proactively plan. The data that you thought needed to move through HubSpot might be completely different than what you envisioned. But you won’t know until you complete an integration and tech stack audit.
Listen - We can build simple integrations no problem. All day long. You wanna see a piece of data inside HubSpot? Sure, we can do that. Think you know exactly what you want? Tell us what to do, boss. We have no issues taking direction. But maybe you haven’t thought of everything. Maybe a simple data mapping and discovery by a HubSpot Architect can not only help you reach goals that you’ve been trying to reach, but goals that you haven’t even set yet because you didn’t know how to map them out?
The pairing of a gifted HubSpot Developer and HubSpot Architect are what dreams are made of when it comes to a custom HubSpot integration.
\n
What dreams can we make come true for you?
\n
\n
","tag_ids":[62770442823,77142401624,114397119354],"topic_ids":[62770442823,77142401624,114397119354],"post_summary":"
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
Related: The Very Real Cost of a Mishandled HubSpot Implementation
\nYour tech stack is probably a little… bloated to say the least. The average tech stack for most small businesses with fewer than 500 employees is 172 apps, according to Zylo’s 2023 Saas Management Index. For mid-market companies up to 2000 employees? 291. The amount of data being collected by these apps, reporting dashboards, and tools and features are largely underutilized and don’t necessarily talk to one another in a way that makes sense for the workflow inside your organization at large.
The logical next step when this happens is to hire a developer to build a custom integration to bridge your data so that you can reduce duplicate data entry and have more visibility inside the different applications that your organization uses to collect and analyze your data. Makes sense, right?
While you might be considering reaching out to a HubSpot Development Partner to help you integrate a major line of business or enterprise application with your HubSpot platform, we have some news for you:
You shouldn’t complete any custom HubSpot integration without a HubSpot Developer AND a HubSpot Architect.
What’s a HubSpot Architect?
\nA HubSpot Architect is a technical strategist that digs into your business processes, your tech stack, your reporting and your goals to come up with the perfect configuration of integration, data reporting and tools to help you make more educated business decisions that will help you deliver on your goals.
\n
Sounds amazing, doesn’t it?
HubSpot Architects and HubSpot Developers are the perfect pairing to deliver you the most impactful custom HubSpot integration. In fact, we’re willing to say that including a HubSpot Architect in your HubSpot integration is a complete game changer across the board … and here’s why:
More insight into the flow of your data.
\n
The right HubSpot Architect will use data mapping tools to help understand how the data inside your organization flows. They’ll dig into your individual systems from sales to marketing and service and export and import data to really determine - how are your tools speaking to one another right now? He or she will dig deep into your tech stack to really understand - how is data flowing? Where are there redundancies in features across applications? What is the total budget spend for the tech stack? How can this be consolidated or reduced?
Customers so often approach us thinking they know exactly what data they need moved from a business application into HubSpot. We’ll hear things like, “Well, accounting just wants to be able to attribute the revenue.” Or “Marketing needs to better understand the ROI of this campaign.”
But less often do we see really comprehensive strategic planning happening with application integrations. And a HubSpot Architect? They're here to do all of that for you - and more.
By executing actual discovery on your full tech stack, the way your data moves and the goals you’re trying to reach in HubSpot, a HubSpot Architect may make some recommendations that you didn’t even consider when it comes to integrated reporting, analytics and data mapping. And if they’re really good at what they do? The discovery process will probably completely transform the way you use HubSpot, look at analytics and data reporting, and make decisions inside your organization.
It avoids costly delays.
\n\n
Quite often, when we allow the client to be in charge of determining what data they want to move over to HubSpot, we end up in integration development delays. What one individual thought was the important integration ends up becoming a rabbit hole of discussion for additional data integration with sometimes completely erroneous data that hasn’t been adequately planned or mapped within the tools and capabilities of HubSpot.
\n
What if, for example, you have a big goal that you really want to achieve, and by using a different feature that’s inside a higher tier of the HubSpot Platform you can achieve that and more? You might not even be aware that this is something HubSpot is capable of, or how big of a game changer it could be towards your data and goals to unlock that feature with your integration.
By enlisting the help of a HubSpot Architect, you map it all out before you even start the conversation of how an integration will be built. It’s strategic movement, skilled planning and it’s a real game changer for how efficiently we can get it done and how happy you’ll be with the result.
You’ll architect a proactive integration strategy… for the long term.
\n
What’s your goal? More insight into your sales pipeline? Understanding the most successful marketing campaigns? Determining your best customers, your highest performing account reps or the products that really move inside your business? Any goal is attainable when you get proactive about how your data moves through your applications and HubSpot.
I don’t know how many different ways I can say the exact same thing, but sometimes repetition is needed. If you don’t have an unbiased party that really understands HubSpot and its features and tools digging into your data and seeing how it fits together like a puzzle, you're likely missing opportunities. Once you put the time in (and let us do the same) to dig into what you really need and what you don’t need, we can eliminate the noise and proactively plan. The data that you thought needed to move through HubSpot might be completely different than what you envisioned. But you won’t know until you complete an integration and tech stack audit.
Listen - We can build simple integrations no problem. All day long. You wanna see a piece of data inside HubSpot? Sure, we can do that. Think you know exactly what you want? Tell us what to do, boss. We have no issues taking direction. But maybe you haven’t thought of everything. Maybe a simple data mapping and discovery by a HubSpot Architect can not only help you reach goals that you’ve been trying to reach, but goals that you haven’t even set yet because you didn’t know how to map them out?
The pairing of a gifted HubSpot Developer and HubSpot Architect are what dreams are made of when it comes to a custom HubSpot integration.
\n
What dreams can we make come true for you?
\n
\n
","postBodyRss":"
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
Related: The Very Real Cost of a Mishandled HubSpot Implementation
\nYour tech stack is probably a little… bloated to say the least. The average tech stack for most small businesses with fewer than 500 employees is 172 apps, according to Zylo’s 2023 Saas Management Index. For mid-market companies up to 2000 employees? 291. The amount of data being collected by these apps, reporting dashboards, and tools and features are largely underutilized and don’t necessarily talk to one another in a way that makes sense for the workflow inside your organization at large.
The logical next step when this happens is to hire a developer to build a custom integration to bridge your data so that you can reduce duplicate data entry and have more visibility inside the different applications that your organization uses to collect and analyze your data. Makes sense, right?
While you might be considering reaching out to a HubSpot Development Partner to help you integrate a major line of business or enterprise application with your HubSpot platform, we have some news for you:
You shouldn’t complete any custom HubSpot integration without a HubSpot Developer AND a HubSpot Architect.
What’s a HubSpot Architect?
\nA HubSpot Architect is a technical strategist that digs into your business processes, your tech stack, your reporting and your goals to come up with the perfect configuration of integration, data reporting and tools to help you make more educated business decisions that will help you deliver on your goals.
\n
Sounds amazing, doesn’t it?
HubSpot Architects and HubSpot Developers are the perfect pairing to deliver you the most impactful custom HubSpot integration. In fact, we’re willing to say that including a HubSpot Architect in your HubSpot integration is a complete game changer across the board … and here’s why:
More insight into the flow of your data.
\n
The right HubSpot Architect will use data mapping tools to help understand how the data inside your organization flows. They’ll dig into your individual systems from sales to marketing and service and export and import data to really determine - how are your tools speaking to one another right now? He or she will dig deep into your tech stack to really understand - how is data flowing? Where are there redundancies in features across applications? What is the total budget spend for the tech stack? How can this be consolidated or reduced?
Customers so often approach us thinking they know exactly what data they need moved from a business application into HubSpot. We’ll hear things like, “Well, accounting just wants to be able to attribute the revenue.” Or “Marketing needs to better understand the ROI of this campaign.”
But less often do we see really comprehensive strategic planning happening with application integrations. And a HubSpot Architect? They're here to do all of that for you - and more.
By executing actual discovery on your full tech stack, the way your data moves and the goals you’re trying to reach in HubSpot, a HubSpot Architect may make some recommendations that you didn’t even consider when it comes to integrated reporting, analytics and data mapping. And if they’re really good at what they do? The discovery process will probably completely transform the way you use HubSpot, look at analytics and data reporting, and make decisions inside your organization.
It avoids costly delays.
\n\n
Quite often, when we allow the client to be in charge of determining what data they want to move over to HubSpot, we end up in integration development delays. What one individual thought was the important integration ends up becoming a rabbit hole of discussion for additional data integration with sometimes completely erroneous data that hasn’t been adequately planned or mapped within the tools and capabilities of HubSpot.
\n
What if, for example, you have a big goal that you really want to achieve, and by using a different feature that’s inside a higher tier of the HubSpot Platform you can achieve that and more? You might not even be aware that this is something HubSpot is capable of, or how big of a game changer it could be towards your data and goals to unlock that feature with your integration.
By enlisting the help of a HubSpot Architect, you map it all out before you even start the conversation of how an integration will be built. It’s strategic movement, skilled planning and it’s a real game changer for how efficiently we can get it done and how happy you’ll be with the result.
You’ll architect a proactive integration strategy… for the long term.
\n
What’s your goal? More insight into your sales pipeline? Understanding the most successful marketing campaigns? Determining your best customers, your highest performing account reps or the products that really move inside your business? Any goal is attainable when you get proactive about how your data moves through your applications and HubSpot.
I don’t know how many different ways I can say the exact same thing, but sometimes repetition is needed. If you don’t have an unbiased party that really understands HubSpot and its features and tools digging into your data and seeing how it fits together like a puzzle, you're likely missing opportunities. Once you put the time in (and let us do the same) to dig into what you really need and what you don’t need, we can eliminate the noise and proactively plan. The data that you thought needed to move through HubSpot might be completely different than what you envisioned. But you won’t know until you complete an integration and tech stack audit.
Listen - We can build simple integrations no problem. All day long. You wanna see a piece of data inside HubSpot? Sure, we can do that. Think you know exactly what you want? Tell us what to do, boss. We have no issues taking direction. But maybe you haven’t thought of everything. Maybe a simple data mapping and discovery by a HubSpot Architect can not only help you reach goals that you’ve been trying to reach, but goals that you haven’t even set yet because you didn’t know how to map them out?
The pairing of a gifted HubSpot Developer and HubSpot Architect are what dreams are made of when it comes to a custom HubSpot integration.
\n
What dreams can we make come true for you?
\n
\n
","postEmailContent":"
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
Related: The Very Real Cost of a Mishandled HubSpot Implementation
\nYour tech stack is probably a little… bloated to say the least. The average tech stack for most small businesses with fewer than 500 employees is 172 apps, according to Zylo’s 2023 Saas Management Index. For mid-market companies up to 2000 employees? 291. The amount of data being collected by these apps, reporting dashboards, and tools and features are largely underutilized and don’t necessarily talk to one another in a way that makes sense for the workflow inside your organization at large.
The logical next step when this happens is to hire a developer to build a custom integration to bridge your data so that you can reduce duplicate data entry and have more visibility inside the different applications that your organization uses to collect and analyze your data. Makes sense, right?
While you might be considering reaching out to a HubSpot Development Partner to help you integrate a major line of business or enterprise application with your HubSpot platform, we have some news for you:
You shouldn’t complete any custom HubSpot integration without a HubSpot Developer AND a HubSpot Architect.
What’s a HubSpot Architect?
\nA HubSpot Architect is a technical strategist that digs into your business processes, your tech stack, your reporting and your goals to come up with the perfect configuration of integration, data reporting and tools to help you make more educated business decisions that will help you deliver on your goals.
\n
Sounds amazing, doesn’t it?
HubSpot Architects and HubSpot Developers are the perfect pairing to deliver you the most impactful custom HubSpot integration. In fact, we’re willing to say that including a HubSpot Architect in your HubSpot integration is a complete game changer across the board … and here’s why:
More insight into the flow of your data.
\n
The right HubSpot Architect will use data mapping tools to help understand how the data inside your organization flows. They’ll dig into your individual systems from sales to marketing and service and export and import data to really determine - how are your tools speaking to one another right now? He or she will dig deep into your tech stack to really understand - how is data flowing? Where are there redundancies in features across applications? What is the total budget spend for the tech stack? How can this be consolidated or reduced?
Customers so often approach us thinking they know exactly what data they need moved from a business application into HubSpot. We’ll hear things like, “Well, accounting just wants to be able to attribute the revenue.” Or “Marketing needs to better understand the ROI of this campaign.”
But less often do we see really comprehensive strategic planning happening with application integrations. And a HubSpot Architect? They're here to do all of that for you - and more.
By executing actual discovery on your full tech stack, the way your data moves and the goals you’re trying to reach in HubSpot, a HubSpot Architect may make some recommendations that you didn’t even consider when it comes to integrated reporting, analytics and data mapping. And if they’re really good at what they do? The discovery process will probably completely transform the way you use HubSpot, look at analytics and data reporting, and make decisions inside your organization.
It avoids costly delays.
\n\n
Quite often, when we allow the client to be in charge of determining what data they want to move over to HubSpot, we end up in integration development delays. What one individual thought was the important integration ends up becoming a rabbit hole of discussion for additional data integration with sometimes completely erroneous data that hasn’t been adequately planned or mapped within the tools and capabilities of HubSpot.
\n
What if, for example, you have a big goal that you really want to achieve, and by using a different feature that’s inside a higher tier of the HubSpot Platform you can achieve that and more? You might not even be aware that this is something HubSpot is capable of, or how big of a game changer it could be towards your data and goals to unlock that feature with your integration.
By enlisting the help of a HubSpot Architect, you map it all out before you even start the conversation of how an integration will be built. It’s strategic movement, skilled planning and it’s a real game changer for how efficiently we can get it done and how happy you’ll be with the result.
You’ll architect a proactive integration strategy… for the long term.
\n
What’s your goal? More insight into your sales pipeline? Understanding the most successful marketing campaigns? Determining your best customers, your highest performing account reps or the products that really move inside your business? Any goal is attainable when you get proactive about how your data moves through your applications and HubSpot.
I don’t know how many different ways I can say the exact same thing, but sometimes repetition is needed. If you don’t have an unbiased party that really understands HubSpot and its features and tools digging into your data and seeing how it fits together like a puzzle, you're likely missing opportunities. Once you put the time in (and let us do the same) to dig into what you really need and what you don’t need, we can eliminate the noise and proactively plan. The data that you thought needed to move through HubSpot might be completely different than what you envisioned. But you won’t know until you complete an integration and tech stack audit.
Listen - We can build simple integrations no problem. All day long. You wanna see a piece of data inside HubSpot? Sure, we can do that. Think you know exactly what you want? Tell us what to do, boss. We have no issues taking direction. But maybe you haven’t thought of everything. Maybe a simple data mapping and discovery by a HubSpot Architect can not only help you reach goals that you’ve been trying to reach, but goals that you haven’t even set yet because you didn’t know how to map them out?
The pairing of a gifted HubSpot Developer and HubSpot Architect are what dreams are made of when it comes to a custom HubSpot integration.
\n
What dreams can we make come true for you?
\n
\n
","rssSummary":"
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n\n![\"complicated\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/complicated.jpeg\")
How will this affect me?
\n
API keys are the most common way that developers have authenticated private integrations with HubSpot in the past. If you have a private or custom built integration with HubSpot or outside systems that feed data into HubSpot, it was more than likely authenticated with API keys and you probably need to have it reconfigured. Sunsetting HubSpot API keys is going to impact a lot of HubSpot customers, so you’ll want to reach out to your development partner soon to get switched over to private app authentication.
What happens if I don't make the transition in time?
\n
Simply put - your application will stop integrating. Once the API keys expire they’ll no longer authenticate and data will no longer pass through to HubSpot or your third party application. This could impact a number of different departments and employees depending on how your business uses this data and cause workflow issues through the organization.
How long will this take?
\n
In the majority of API integration situations, moving over to Private Apps from API keys shouldn’t take more than a few hours. We did have one situation take as long as 9 hours with a client with legacy integrations handled by multiple different developers and outsourced offshore teams, but most of that was chasing down information.
What if I no longer work with my developer?
\n
If you no longer work with your developer, you can still easily make the transition, it’s just a matter of finding a HubSpot CMS developer to work with and understanding that it may take extra time to find what is needed to make the changes.
Here are a few scenarios we’ve experienced making our own changes and helping clients make the switch:
\n\n
deckerdevs conversion: < 1 hour
\n
For deckerdevs, because we are very familiar with and completed our own integrations, conversion will only take us about 30 minutes, 45 if we get distracted. The more you know about your integrations including where they are located and whether or not you have access, the less time the conversion will take.
Scenario A - A few custom coded workflows: 2 hours
\n
One of our clients has a few custom coded workflows. Each workflow connects different aspects of their hubspot integration with deals and contacts to an outside system. Because everything was inside HubSpot to run this integration, we were able to quickly wrap these up in 2 hours.
Scenario B - PHP Web Application: 2.5 hours
\n
Another of our clients has a PHP web application that reaches out to HubSpot and pushes/pulls different products from their tool and integrates into the blog as well as sales process. They have another cloud server to help push data to their ERP. We were able to provide a simple email to their development team to get this migrated. We emailed back and forth a couple times with the development team and got both of their authentication points updated in a total of 2.5 hours.
Scenario C - Legacy Integrations by Multiple Developers, Access Issues: 8.5 hours
\n
A more complicated situation we encountered with a client included a legacy integration that was led by people no longer employed at the organization and was completed by an offshore outsourced team. The majority of our time was spent doing research on items and guiding the client on what they should be searching for in their email and invoices. Once we finally drilled down and found out who we needed to talk to, it took a couple hours trying to locate the account so we could gain access to where the integration takes place. We chased after a few rabbits on this one and spent about 8.5 hours working through these issues.
What's the bottom line?
\n
It’s hard to say how long your conversion to Private Apps will take, but if your company’s approach to technology is anything like Scenario C and has a complicated or mismanaged tech stack, we encourage you to reach out to a HubSpot API Integration specialist as soon as possible.
Don't have anyone to help you with your conversion? We're happy to help.
","rss_summary":"
API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n","rss_body":"API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n\n
How will this affect me?
\n
API keys are the most common way that developers have authenticated private integrations with HubSpot in the past. If you have a private or custom built integration with HubSpot or outside systems that feed data into HubSpot, it was more than likely authenticated with API keys and you probably need to have it reconfigured. Sunsetting HubSpot API keys is going to impact a lot of HubSpot customers, so you’ll want to reach out to your development partner soon to get switched over to private app authentication.
What happens if I don't make the transition in time?
\n
Simply put - your application will stop integrating. Once the API keys expire they’ll no longer authenticate and data will no longer pass through to HubSpot or your third party application. This could impact a number of different departments and employees depending on how your business uses this data and cause workflow issues through the organization.
How long will this take?
\n
In the majority of API integration situations, moving over to Private Apps from API keys shouldn’t take more than a few hours. We did have one situation take as long as 9 hours with a client with legacy integrations handled by multiple different developers and outsourced offshore teams, but most of that was chasing down information.
What if I no longer work with my developer?
\n
If you no longer work with your developer, you can still easily make the transition, it’s just a matter of finding a HubSpot CMS developer to work with and understanding that it may take extra time to find what is needed to make the changes.
Here are a few scenarios we’ve experienced making our own changes and helping clients make the switch:
\n\n
deckerdevs conversion: < 1 hour
\n
For deckerdevs, because we are very familiar with and completed our own integrations, conversion will only take us about 30 minutes, 45 if we get distracted. The more you know about your integrations including where they are located and whether or not you have access, the less time the conversion will take.
Scenario A - A few custom coded workflows: 2 hours
\n
One of our clients has a few custom coded workflows. Each workflow connects different aspects of their hubspot integration with deals and contacts to an outside system. Because everything was inside HubSpot to run this integration, we were able to quickly wrap these up in 2 hours.
Scenario B - PHP Web Application: 2.5 hours
\n
Another of our clients has a PHP web application that reaches out to HubSpot and pushes/pulls different products from their tool and integrates into the blog as well as sales process. They have another cloud server to help push data to their ERP. We were able to provide a simple email to their development team to get this migrated. We emailed back and forth a couple times with the development team and got both of their authentication points updated in a total of 2.5 hours.
Scenario C - Legacy Integrations by Multiple Developers, Access Issues: 8.5 hours
\n
A more complicated situation we encountered with a client included a legacy integration that was led by people no longer employed at the organization and was completed by an offshore outsourced team. The majority of our time was spent doing research on items and guiding the client on what they should be searching for in their email and invoices. Once we finally drilled down and found out who we needed to talk to, it took a couple hours trying to locate the account so we could gain access to where the integration takes place. We chased after a few rabbits on this one and spent about 8.5 hours working through these issues.
What's the bottom line?
\n
It’s hard to say how long your conversion to Private Apps will take, but if your company’s approach to technology is anything like Scenario C and has a complicated or mismanaged tech stack, we encourage you to reach out to a HubSpot API Integration specialist as soon as possible.
Don't have anyone to help you with your conversion? We're happy to help.
","tag_ids":[62770442823,77142401624],"topic_ids":[62770442823,77142401624],"post_summary":"
API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
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","metaKeywords":null,"name":"HubSpot API Integrations: FAQs Sunsetting API Keys for Private Apps","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/1b35947e0c2d1b1d0130ba0050de646b.jpeg","nextPostFeaturedImageAltText":"","nextPostName":"HubSpot API Integrations Improve Organizational Health","nextPostSlug":"blogs/happy-employees-happy-customers-hubspot-api-integrations-improve-organizational-health","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"HubSpot API Integrations: FAQs Sunsetting API Keys for Private Apps","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n\n
How will this affect me?
\n
API keys are the most common way that developers have authenticated private integrations with HubSpot in the past. If you have a private or custom built integration with HubSpot or outside systems that feed data into HubSpot, it was more than likely authenticated with API keys and you probably need to have it reconfigured. Sunsetting HubSpot API keys is going to impact a lot of HubSpot customers, so you’ll want to reach out to your development partner soon to get switched over to private app authentication.
What happens if I don't make the transition in time?
\n
Simply put - your application will stop integrating. Once the API keys expire they’ll no longer authenticate and data will no longer pass through to HubSpot or your third party application. This could impact a number of different departments and employees depending on how your business uses this data and cause workflow issues through the organization.
How long will this take?
\n
In the majority of API integration situations, moving over to Private Apps from API keys shouldn’t take more than a few hours. We did have one situation take as long as 9 hours with a client with legacy integrations handled by multiple different developers and outsourced offshore teams, but most of that was chasing down information.
What if I no longer work with my developer?
\n
If you no longer work with your developer, you can still easily make the transition, it’s just a matter of finding a HubSpot CMS developer to work with and understanding that it may take extra time to find what is needed to make the changes.
Here are a few scenarios we’ve experienced making our own changes and helping clients make the switch:
\n\n
deckerdevs conversion: < 1 hour
\n
For deckerdevs, because we are very familiar with and completed our own integrations, conversion will only take us about 30 minutes, 45 if we get distracted. The more you know about your integrations including where they are located and whether or not you have access, the less time the conversion will take.
Scenario A - A few custom coded workflows: 2 hours
\n
One of our clients has a few custom coded workflows. Each workflow connects different aspects of their hubspot integration with deals and contacts to an outside system. Because everything was inside HubSpot to run this integration, we were able to quickly wrap these up in 2 hours.
Scenario B - PHP Web Application: 2.5 hours
\n
Another of our clients has a PHP web application that reaches out to HubSpot and pushes/pulls different products from their tool and integrates into the blog as well as sales process. They have another cloud server to help push data to their ERP. We were able to provide a simple email to their development team to get this migrated. We emailed back and forth a couple times with the development team and got both of their authentication points updated in a total of 2.5 hours.
Scenario C - Legacy Integrations by Multiple Developers, Access Issues: 8.5 hours
\n
A more complicated situation we encountered with a client included a legacy integration that was led by people no longer employed at the organization and was completed by an offshore outsourced team. The majority of our time was spent doing research on items and guiding the client on what they should be searching for in their email and invoices. Once we finally drilled down and found out who we needed to talk to, it took a couple hours trying to locate the account so we could gain access to where the integration takes place. We chased after a few rabbits on this one and spent about 8.5 hours working through these issues.
What's the bottom line?
\n
It’s hard to say how long your conversion to Private Apps will take, but if your company’s approach to technology is anything like Scenario C and has a complicated or mismanaged tech stack, we encourage you to reach out to a HubSpot API Integration specialist as soon as possible.
Don't have anyone to help you with your conversion? We're happy to help.
","postBodyRss":"
API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n\n
How will this affect me?
\n
API keys are the most common way that developers have authenticated private integrations with HubSpot in the past. If you have a private or custom built integration with HubSpot or outside systems that feed data into HubSpot, it was more than likely authenticated with API keys and you probably need to have it reconfigured. Sunsetting HubSpot API keys is going to impact a lot of HubSpot customers, so you’ll want to reach out to your development partner soon to get switched over to private app authentication.
What happens if I don't make the transition in time?
\n
Simply put - your application will stop integrating. Once the API keys expire they’ll no longer authenticate and data will no longer pass through to HubSpot or your third party application. This could impact a number of different departments and employees depending on how your business uses this data and cause workflow issues through the organization.
How long will this take?
\n
In the majority of API integration situations, moving over to Private Apps from API keys shouldn’t take more than a few hours. We did have one situation take as long as 9 hours with a client with legacy integrations handled by multiple different developers and outsourced offshore teams, but most of that was chasing down information.
What if I no longer work with my developer?
\n
If you no longer work with your developer, you can still easily make the transition, it’s just a matter of finding a HubSpot CMS developer to work with and understanding that it may take extra time to find what is needed to make the changes.
Here are a few scenarios we’ve experienced making our own changes and helping clients make the switch:
\n\n
deckerdevs conversion: < 1 hour
\n
For deckerdevs, because we are very familiar with and completed our own integrations, conversion will only take us about 30 minutes, 45 if we get distracted. The more you know about your integrations including where they are located and whether or not you have access, the less time the conversion will take.
Scenario A - A few custom coded workflows: 2 hours
\n
One of our clients has a few custom coded workflows. Each workflow connects different aspects of their hubspot integration with deals and contacts to an outside system. Because everything was inside HubSpot to run this integration, we were able to quickly wrap these up in 2 hours.
Scenario B - PHP Web Application: 2.5 hours
\n
Another of our clients has a PHP web application that reaches out to HubSpot and pushes/pulls different products from their tool and integrates into the blog as well as sales process. They have another cloud server to help push data to their ERP. We were able to provide a simple email to their development team to get this migrated. We emailed back and forth a couple times with the development team and got both of their authentication points updated in a total of 2.5 hours.
Scenario C - Legacy Integrations by Multiple Developers, Access Issues: 8.5 hours
\n
A more complicated situation we encountered with a client included a legacy integration that was led by people no longer employed at the organization and was completed by an offshore outsourced team. The majority of our time was spent doing research on items and guiding the client on what they should be searching for in their email and invoices. Once we finally drilled down and found out who we needed to talk to, it took a couple hours trying to locate the account so we could gain access to where the integration takes place. We chased after a few rabbits on this one and spent about 8.5 hours working through these issues.
What's the bottom line?
\n
It’s hard to say how long your conversion to Private Apps will take, but if your company’s approach to technology is anything like Scenario C and has a complicated or mismanaged tech stack, we encourage you to reach out to a HubSpot API Integration specialist as soon as possible.
Don't have anyone to help you with your conversion? We're happy to help.
","postEmailContent":"
API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
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\n\n
How will this affect me?
\n
API keys are the most common way that developers have authenticated private integrations with HubSpot in the past. If you have a private or custom built integration with HubSpot or outside systems that feed data into HubSpot, it was more than likely authenticated with API keys and you probably need to have it reconfigured. Sunsetting HubSpot API keys is going to impact a lot of HubSpot customers, so you’ll want to reach out to your development partner soon to get switched over to private app authentication.
What happens if I don't make the transition in time?
\n
Simply put - your application will stop integrating. Once the API keys expire they’ll no longer authenticate and data will no longer pass through to HubSpot or your third party application. This could impact a number of different departments and employees depending on how your business uses this data and cause workflow issues through the organization.
How long will this take?
\n
In the majority of API integration situations, moving over to Private Apps from API keys shouldn’t take more than a few hours. We did have one situation take as long as 9 hours with a client with legacy integrations handled by multiple different developers and outsourced offshore teams, but most of that was chasing down information.
What if I no longer work with my developer?
\n
If you no longer work with your developer, you can still easily make the transition, it’s just a matter of finding a HubSpot CMS developer to work with and understanding that it may take extra time to find what is needed to make the changes.
Here are a few scenarios we’ve experienced making our own changes and helping clients make the switch:
\n\n
deckerdevs conversion: < 1 hour
\n
For deckerdevs, because we are very familiar with and completed our own integrations, conversion will only take us about 30 minutes, 45 if we get distracted. The more you know about your integrations including where they are located and whether or not you have access, the less time the conversion will take.
Scenario A - A few custom coded workflows: 2 hours
\n
One of our clients has a few custom coded workflows. Each workflow connects different aspects of their hubspot integration with deals and contacts to an outside system. Because everything was inside HubSpot to run this integration, we were able to quickly wrap these up in 2 hours.
Scenario B - PHP Web Application: 2.5 hours
\n
Another of our clients has a PHP web application that reaches out to HubSpot and pushes/pulls different products from their tool and integrates into the blog as well as sales process. They have another cloud server to help push data to their ERP. We were able to provide a simple email to their development team to get this migrated. We emailed back and forth a couple times with the development team and got both of their authentication points updated in a total of 2.5 hours.
Scenario C - Legacy Integrations by Multiple Developers, Access Issues: 8.5 hours
\n
A more complicated situation we encountered with a client included a legacy integration that was led by people no longer employed at the organization and was completed by an offshore outsourced team. The majority of our time was spent doing research on items and guiding the client on what they should be searching for in their email and invoices. Once we finally drilled down and found out who we needed to talk to, it took a couple hours trying to locate the account so we could gain access to where the integration takes place. We chased after a few rabbits on this one and spent about 8.5 hours working through these issues.
What's the bottom line?
\n
It’s hard to say how long your conversion to Private Apps will take, but if your company’s approach to technology is anything like Scenario C and has a complicated or mismanaged tech stack, we encourage you to reach out to a HubSpot API Integration specialist as soon as possible.
Don't have anyone to help you with your conversion? We're happy to help.
","rssSummary":"
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API Integrations Improve Organizational Health","id":77141913257,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"HubSpot API Integrations Improve Organizational Health","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":null,"listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"HubSpot API Integrations Improve Organizational Health","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Let’s dig into why paying for an API integration between your line of business application and HubSpot is a worthwhile investment.
\nBoost employee efficiency, knock down overwhelm.
\n\n
As younger employees start to become a significant factor in the workforce, aging processes can mean frustration for your most tech-savvy employees. Legacy software programs are being phased out for new web apps that help to automate and make doing business faster, but businesses often fail to invest in what is needed to keep these systems working together seamlessly.
According to a report from the Cloud Security Alliance, the average business with fewer than 1,000 employees can have up to 22 custom applications deployed at any given time. While the purpose of using all of these applications is usually to make employee’s jobs easier, sometimes introducing too many new applications without the continuity of integration can actually make things slower for both employees and customers . Double entry and piecemeal, disjointed processes occupy an employee’s time and energy.s competition heats up in today’s post-Covid job market, organizations that invest in integrating applications are going to come out on top.
![\"1b35947e0c2d1b1d0130ba0050de646b\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/1b35947e0c2d1b1d0130ba0050de646b.jpeg\")
Avoiding user frustration is critical to businesses of all sizes for employee retention and the delivery of products and services to customers. For many HubSpot customers using project management or other line of business applications, building custom API integrations can mean greater efficiency across the board.
Systems that speak to one another help businesses and their employees work better. For example, we recently kicked off a project with a remodeling contractor client that had been struggling to integrate its construction project management software withHubSpot’s Marketing Pro software. While it recognized the power of integrating marketing and sales, data wasn’t moving back and forth, leaving both teams without access to important data. This wasted time due to double entry, but more importantly, valuable customer profile data in its project management software wasn’t getting to marketing and customer service.
\n\n
When we’re finished with this project, the client will be able to deploy HubSpot’s powerful workflow and marketing automation tools to pass important data between applications. This will let the client maximize remarketing, target prospects appropriately, schedule sales appointments more efficiently, and deliver an excellent customer experience. By ensuring all the data makes it to the right place, we will reduce double data entry and ensure all important customer information is accessible by the right parties.
\nStudies show happy employees are productive employees.
\n\n
Our remodeling clients aren’t the only ones to approach us wanting to leverage HubSpot API Integrations for their business applications. Business owners and managers understand that when you don’t have all the appropriate information at your disposal, you’ll either spend extra time (and money) trying to access it, or you’ll miss important sales and remarketing opportunities. Extra steps hamper employee productivity and inhibit the employees’ ability to accomplish job-related tasks. One in three employees in the United States are frustrated with their technology at work every day, according to a 2021 survey from Eagle Hill Consulting. Combine that with the University of Oxford’s findings that happy employees are 13% more productive and you can immediately see why so many organizations are looking to integrate their technology.
\n\n
Why do efficiency and employee satisfaction go hand in hand? It has to do with a brain chemical called dopamine, which is released when your brain is expecting a reward. It is also released when you complete a task or goal.
\nPositive effects of of high dopamine levels include:
\n- \n
- Alertness \n
- Focus \n
- Sociability \n
- Creativity \n
- Motivation \n
- Happiness \n
\n
Most of the above listed qualities are traits business owners want from good employees, so it’s important that we foster environments where these feelings are not just nurtured but actively created. Every time we complete a task, our brain releases the dopamine neurotransmitter and we feel good. If our technology is limiting our employees in the number of tasks they can complete in a day, how are we impacting their productivity, happiness and wellbeing?
\nTechnology frustration = unproductive, unhappy employees.
\n\n
While high dopamine levels contribute to many of the most positive qualities we seek in employees, low dopamine levels contribute to most of the most negative qualities that we don’t want to see in our employees.
\nLow dopamine levels can result in:
\n- \n
- Low motivation \n
- Fatigue \n
- Brain fog \n
- Memory problems \n
\n
We want highly motivated, sharp, happy, and productive employees. Inhibiting an employee’s ability to accomplish tasks can handicap their productivity, their happiness, and their motivation. Prolonged experience with these issues in the workplace could result in higher employee turnover, customer service issues, absenteeism, and more. Fostering a fast-paced environment where employees have access to data from multiple applications to make better decisions regarding marketing, sales, and customer service yields happier, more productive employees and customers.
\n\n
You invest so much in recruiting, hiring, and onboarding your employees. You also invest in industry leading software and processes that help your employees get the job done. A HubSpot API Integration could be everything that you need to bridge the gap between your marketing processes and your line of business applications. An investment in integration will yield significant return. Isn’t it about time your technology worked for you instead of against you?
\nLet’s chat about how we can make your life easier.
\n\n
\n
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Let’s dig into why paying for an API integration between your line of business application and HubSpot is a worthwhile investment.
\nBoost employee efficiency, knock down overwhelm.
\n\n
As younger employees start to become a significant factor in the workforce, aging processes can mean frustration for your most tech-savvy employees. Legacy software programs are being phased out for new web apps that help to automate and make doing business faster, but businesses often fail to invest in what is needed to keep these systems working together seamlessly.
According to a report from the Cloud Security Alliance, the average business with fewer than 1,000 employees can have up to 22 custom applications deployed at any given time. While the purpose of using all of these applications is usually to make employee’s jobs easier, sometimes introducing too many new applications without the continuity of integration can actually make things slower for both employees and customers . Double entry and piecemeal, disjointed processes occupy an employee’s time and energy.s competition heats up in today’s post-Covid job market, organizations that invest in integrating applications are going to come out on top.
Avoiding user frustration is critical to businesses of all sizes for employee retention and the delivery of products and services to customers. For many HubSpot customers using project management or other line of business applications, building custom API integrations can mean greater efficiency across the board.
Systems that speak to one another help businesses and their employees work better. For example, we recently kicked off a project with a remodeling contractor client that had been struggling to integrate its construction project management software withHubSpot’s Marketing Pro software. While it recognized the power of integrating marketing and sales, data wasn’t moving back and forth, leaving both teams without access to important data. This wasted time due to double entry, but more importantly, valuable customer profile data in its project management software wasn’t getting to marketing and customer service.
\n\n
When we’re finished with this project, the client will be able to deploy HubSpot’s powerful workflow and marketing automation tools to pass important data between applications. This will let the client maximize remarketing, target prospects appropriately, schedule sales appointments more efficiently, and deliver an excellent customer experience. By ensuring all the data makes it to the right place, we will reduce double data entry and ensure all important customer information is accessible by the right parties.
\nStudies show happy employees are productive employees.
\n\n
Our remodeling clients aren’t the only ones to approach us wanting to leverage HubSpot API Integrations for their business applications. Business owners and managers understand that when you don’t have all the appropriate information at your disposal, you’ll either spend extra time (and money) trying to access it, or you’ll miss important sales and remarketing opportunities. Extra steps hamper employee productivity and inhibit the employees’ ability to accomplish job-related tasks. One in three employees in the United States are frustrated with their technology at work every day, according to a 2021 survey from Eagle Hill Consulting. Combine that with the University of Oxford’s findings that happy employees are 13% more productive and you can immediately see why so many organizations are looking to integrate their technology.
\n\n
Why do efficiency and employee satisfaction go hand in hand? It has to do with a brain chemical called dopamine, which is released when your brain is expecting a reward. It is also released when you complete a task or goal.
\nPositive effects of of high dopamine levels include:
\n- \n
- Alertness \n
- Focus \n
- Sociability \n
- Creativity \n
- Motivation \n
- Happiness \n
\n
Most of the above listed qualities are traits business owners want from good employees, so it’s important that we foster environments where these feelings are not just nurtured but actively created. Every time we complete a task, our brain releases the dopamine neurotransmitter and we feel good. If our technology is limiting our employees in the number of tasks they can complete in a day, how are we impacting their productivity, happiness and wellbeing?
\nTechnology frustration = unproductive, unhappy employees.
\n\n
While high dopamine levels contribute to many of the most positive qualities we seek in employees, low dopamine levels contribute to most of the most negative qualities that we don’t want to see in our employees.
\nLow dopamine levels can result in:
\n- \n
- Low motivation \n
- Fatigue \n
- Brain fog \n
- Memory problems \n
\n
We want highly motivated, sharp, happy, and productive employees. Inhibiting an employee’s ability to accomplish tasks can handicap their productivity, their happiness, and their motivation. Prolonged experience with these issues in the workplace could result in higher employee turnover, customer service issues, absenteeism, and more. Fostering a fast-paced environment where employees have access to data from multiple applications to make better decisions regarding marketing, sales, and customer service yields happier, more productive employees and customers.
\n\n
You invest so much in recruiting, hiring, and onboarding your employees. You also invest in industry leading software and processes that help your employees get the job done. A HubSpot API Integration could be everything that you need to bridge the gap between your marketing processes and your line of business applications. An investment in integration will yield significant return. Isn’t it about time your technology worked for you instead of against you?
\nLet’s chat about how we can make your life easier.
\n\n
\n
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Let’s dig into why paying for an API integration between your line of business application and HubSpot is a worthwhile investment.
\nBoost employee efficiency, knock down overwhelm.
\n\n
As younger employees start to become a significant factor in the workforce, aging processes can mean frustration for your most tech-savvy employees. Legacy software programs are being phased out for new web apps that help to automate and make doing business faster, but businesses often fail to invest in what is needed to keep these systems working together seamlessly.
According to a report from the Cloud Security Alliance, the average business with fewer than 1,000 employees can have up to 22 custom applications deployed at any given time. While the purpose of using all of these applications is usually to make employee’s jobs easier, sometimes introducing too many new applications without the continuity of integration can actually make things slower for both employees and customers . Double entry and piecemeal, disjointed processes occupy an employee’s time and energy.s competition heats up in today’s post-Covid job market, organizations that invest in integrating applications are going to come out on top.
Avoiding user frustration is critical to businesses of all sizes for employee retention and the delivery of products and services to customers. For many HubSpot customers using project management or other line of business applications, building custom API integrations can mean greater efficiency across the board.
Systems that speak to one another help businesses and their employees work better. For example, we recently kicked off a project with a remodeling contractor client that had been struggling to integrate its construction project management software withHubSpot’s Marketing Pro software. While it recognized the power of integrating marketing and sales, data wasn’t moving back and forth, leaving both teams without access to important data. This wasted time due to double entry, but more importantly, valuable customer profile data in its project management software wasn’t getting to marketing and customer service.
\n\n
When we’re finished with this project, the client will be able to deploy HubSpot’s powerful workflow and marketing automation tools to pass important data between applications. This will let the client maximize remarketing, target prospects appropriately, schedule sales appointments more efficiently, and deliver an excellent customer experience. By ensuring all the data makes it to the right place, we will reduce double data entry and ensure all important customer information is accessible by the right parties.
\nStudies show happy employees are productive employees.
\n\n
Our remodeling clients aren’t the only ones to approach us wanting to leverage HubSpot API Integrations for their business applications. Business owners and managers understand that when you don’t have all the appropriate information at your disposal, you’ll either spend extra time (and money) trying to access it, or you’ll miss important sales and remarketing opportunities. Extra steps hamper employee productivity and inhibit the employees’ ability to accomplish job-related tasks. One in three employees in the United States are frustrated with their technology at work every day, according to a 2021 survey from Eagle Hill Consulting. Combine that with the University of Oxford’s findings that happy employees are 13% more productive and you can immediately see why so many organizations are looking to integrate their technology.
\n\n
Why do efficiency and employee satisfaction go hand in hand? It has to do with a brain chemical called dopamine, which is released when your brain is expecting a reward. It is also released when you complete a task or goal.
\nPositive effects of of high dopamine levels include:
\n- \n
- Alertness \n
- Focus \n
- Sociability \n
- Creativity \n
- Motivation \n
- Happiness \n
\n
Most of the above listed qualities are traits business owners want from good employees, so it’s important that we foster environments where these feelings are not just nurtured but actively created. Every time we complete a task, our brain releases the dopamine neurotransmitter and we feel good. If our technology is limiting our employees in the number of tasks they can complete in a day, how are we impacting their productivity, happiness and wellbeing?
\nTechnology frustration = unproductive, unhappy employees.
\n\n
While high dopamine levels contribute to many of the most positive qualities we seek in employees, low dopamine levels contribute to most of the most negative qualities that we don’t want to see in our employees.
\nLow dopamine levels can result in:
\n- \n
- Low motivation \n
- Fatigue \n
- Brain fog \n
- Memory problems \n
\n
We want highly motivated, sharp, happy, and productive employees. Inhibiting an employee’s ability to accomplish tasks can handicap their productivity, their happiness, and their motivation. Prolonged experience with these issues in the workplace could result in higher employee turnover, customer service issues, absenteeism, and more. Fostering a fast-paced environment where employees have access to data from multiple applications to make better decisions regarding marketing, sales, and customer service yields happier, more productive employees and customers.
\n\n
You invest so much in recruiting, hiring, and onboarding your employees. You also invest in industry leading software and processes that help your employees get the job done. A HubSpot API Integration could be everything that you need to bridge the gap between your marketing processes and your line of business applications. An investment in integration will yield significant return. Isn’t it about time your technology worked for you instead of against you?
\nLet’s chat about how we can make your life easier.
\n\n
\n
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Let’s dig into why paying for an API integration between your line of business application and HubSpot is a worthwhile investment.
\nBoost employee efficiency, knock down overwhelm.
\n\n
As younger employees start to become a significant factor in the workforce, aging processes can mean frustration for your most tech-savvy employees. Legacy software programs are being phased out for new web apps that help to automate and make doing business faster, but businesses often fail to invest in what is needed to keep these systems working together seamlessly.
According to a report from the Cloud Security Alliance, the average business with fewer than 1,000 employees can have up to 22 custom applications deployed at any given time. While the purpose of using all of these applications is usually to make employee’s jobs easier, sometimes introducing too many new applications without the continuity of integration can actually make things slower for both employees and customers . Double entry and piecemeal, disjointed processes occupy an employee’s time and energy.s competition heats up in today’s post-Covid job market, organizations that invest in integrating applications are going to come out on top.
Avoiding user frustration is critical to businesses of all sizes for employee retention and the delivery of products and services to customers. For many HubSpot customers using project management or other line of business applications, building custom API integrations can mean greater efficiency across the board.
Systems that speak to one another help businesses and their employees work better. For example, we recently kicked off a project with a remodeling contractor client that had been struggling to integrate its construction project management software withHubSpot’s Marketing Pro software. While it recognized the power of integrating marketing and sales, data wasn’t moving back and forth, leaving both teams without access to important data. This wasted time due to double entry, but more importantly, valuable customer profile data in its project management software wasn’t getting to marketing and customer service.
\n\n
When we’re finished with this project, the client will be able to deploy HubSpot’s powerful workflow and marketing automation tools to pass important data between applications. This will let the client maximize remarketing, target prospects appropriately, schedule sales appointments more efficiently, and deliver an excellent customer experience. By ensuring all the data makes it to the right place, we will reduce double data entry and ensure all important customer information is accessible by the right parties.
\nStudies show happy employees are productive employees.
\n\n
Our remodeling clients aren’t the only ones to approach us wanting to leverage HubSpot API Integrations for their business applications. Business owners and managers understand that when you don’t have all the appropriate information at your disposal, you’ll either spend extra time (and money) trying to access it, or you’ll miss important sales and remarketing opportunities. Extra steps hamper employee productivity and inhibit the employees’ ability to accomplish job-related tasks. One in three employees in the United States are frustrated with their technology at work every day, according to a 2021 survey from Eagle Hill Consulting. Combine that with the University of Oxford’s findings that happy employees are 13% more productive and you can immediately see why so many organizations are looking to integrate their technology.
\n\n
Why do efficiency and employee satisfaction go hand in hand? It has to do with a brain chemical called dopamine, which is released when your brain is expecting a reward. It is also released when you complete a task or goal.
\nPositive effects of of high dopamine levels include:
\n- \n
- Alertness \n
- Focus \n
- Sociability \n
- Creativity \n
- Motivation \n
- Happiness \n
\n
Most of the above listed qualities are traits business owners want from good employees, so it’s important that we foster environments where these feelings are not just nurtured but actively created. Every time we complete a task, our brain releases the dopamine neurotransmitter and we feel good. If our technology is limiting our employees in the number of tasks they can complete in a day, how are we impacting their productivity, happiness and wellbeing?
\nTechnology frustration = unproductive, unhappy employees.
\n\n
While high dopamine levels contribute to many of the most positive qualities we seek in employees, low dopamine levels contribute to most of the most negative qualities that we don’t want to see in our employees.
\nLow dopamine levels can result in:
\n- \n
- Low motivation \n
- Fatigue \n
- Brain fog \n
- Memory problems \n
\n
We want highly motivated, sharp, happy, and productive employees. Inhibiting an employee’s ability to accomplish tasks can handicap their productivity, their happiness, and their motivation. Prolonged experience with these issues in the workplace could result in higher employee turnover, customer service issues, absenteeism, and more. Fostering a fast-paced environment where employees have access to data from multiple applications to make better decisions regarding marketing, sales, and customer service yields happier, more productive employees and customers.
\n\n
You invest so much in recruiting, hiring, and onboarding your employees. You also invest in industry leading software and processes that help your employees get the job done. A HubSpot API Integration could be everything that you need to bridge the gap between your marketing processes and your line of business applications. An investment in integration will yield significant return. Isn’t it about time your technology worked for you instead of against you?
\nLet’s chat about how we can make your life easier.
\n\n
\n
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Let’s dig into why paying for an API integration between your line of business application and HubSpot is a worthwhile investment.
\nBoost employee efficiency, knock down overwhelm.
\n\n
As younger employees start to become a significant factor in the workforce, aging processes can mean frustration for your most tech-savvy employees. Legacy software programs are being phased out for new web apps that help to automate and make doing business faster, but businesses often fail to invest in what is needed to keep these systems working together seamlessly.
According to a report from the Cloud Security Alliance, the average business with fewer than 1,000 employees can have up to 22 custom applications deployed at any given time. While the purpose of using all of these applications is usually to make employee’s jobs easier, sometimes introducing too many new applications without the continuity of integration can actually make things slower for both employees and customers . Double entry and piecemeal, disjointed processes occupy an employee’s time and energy.s competition heats up in today’s post-Covid job market, organizations that invest in integrating applications are going to come out on top.
Avoiding user frustration is critical to businesses of all sizes for employee retention and the delivery of products and services to customers. For many HubSpot customers using project management or other line of business applications, building custom API integrations can mean greater efficiency across the board.
Systems that speak to one another help businesses and their employees work better. For example, we recently kicked off a project with a remodeling contractor client that had been struggling to integrate its construction project management software withHubSpot’s Marketing Pro software. While it recognized the power of integrating marketing and sales, data wasn’t moving back and forth, leaving both teams without access to important data. This wasted time due to double entry, but more importantly, valuable customer profile data in its project management software wasn’t getting to marketing and customer service.
\n\n
When we’re finished with this project, the client will be able to deploy HubSpot’s powerful workflow and marketing automation tools to pass important data between applications. This will let the client maximize remarketing, target prospects appropriately, schedule sales appointments more efficiently, and deliver an excellent customer experience. By ensuring all the data makes it to the right place, we will reduce double data entry and ensure all important customer information is accessible by the right parties.
\nStudies show happy employees are productive employees.
\n\n
Our remodeling clients aren’t the only ones to approach us wanting to leverage HubSpot API Integrations for their business applications. Business owners and managers understand that when you don’t have all the appropriate information at your disposal, you’ll either spend extra time (and money) trying to access it, or you’ll miss important sales and remarketing opportunities. Extra steps hamper employee productivity and inhibit the employees’ ability to accomplish job-related tasks. One in three employees in the United States are frustrated with their technology at work every day, according to a 2021 survey from Eagle Hill Consulting. Combine that with the University of Oxford’s findings that happy employees are 13% more productive and you can immediately see why so many organizations are looking to integrate their technology.
\n\n
Why do efficiency and employee satisfaction go hand in hand? It has to do with a brain chemical called dopamine, which is released when your brain is expecting a reward. It is also released when you complete a task or goal.
\nPositive effects of of high dopamine levels include:
\n- \n
- Alertness \n
- Focus \n
- Sociability \n
- Creativity \n
- Motivation \n
- Happiness \n
\n
Most of the above listed qualities are traits business owners want from good employees, so it’s important that we foster environments where these feelings are not just nurtured but actively created. Every time we complete a task, our brain releases the dopamine neurotransmitter and we feel good. If our technology is limiting our employees in the number of tasks they can complete in a day, how are we impacting their productivity, happiness and wellbeing?
\nTechnology frustration = unproductive, unhappy employees.
\n\n
While high dopamine levels contribute to many of the most positive qualities we seek in employees, low dopamine levels contribute to most of the most negative qualities that we don’t want to see in our employees.
\nLow dopamine levels can result in:
\n- \n
- Low motivation \n
- Fatigue \n
- Brain fog \n
- Memory problems \n
\n
We want highly motivated, sharp, happy, and productive employees. Inhibiting an employee’s ability to accomplish tasks can handicap their productivity, their happiness, and their motivation. Prolonged experience with these issues in the workplace could result in higher employee turnover, customer service issues, absenteeism, and more. Fostering a fast-paced environment where employees have access to data from multiple applications to make better decisions regarding marketing, sales, and customer service yields happier, more productive employees and customers.
\n\n
You invest so much in recruiting, hiring, and onboarding your employees. You also invest in industry leading software and processes that help your employees get the job done. A HubSpot API Integration could be everything that you need to bridge the gap between your marketing processes and your line of business applications. An investment in integration will yield significant return. Isn’t it about time your technology worked for you instead of against you?
\nLet’s chat about how we can make your life easier.
\n\n
\n
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.