{"limit":9,"message":null,"objects":[{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://deckerdevs.com/blogs/2022-wrap-up-hubspot-web-development-trends-2023-predictions","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"96245256246","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1639920511177,"deletedAt":0,"displayName":"deckerdevs","email":"","facebook":"","fullName":"deckerdevs","gravatarUrl":null,"hasSocialProfiles":false,"id":62235724408,"label":"deckerdevs","language":"en","linkedin":"","name":"deckerdevs","portalId":6534445,"slug":"deckerdevs","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1639920511177,"userId":null,"username":null,"website":""},"blogAuthorId":62235724408,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1639920511177,"deletedAt":0,"displayName":"deckerdevs","email":"","facebook":"","fullName":"deckerdevs","gravatarUrl":null,"hasSocialProfiles":false,"id":62235724408,"label":"deckerdevs","language":"en","linkedin":"","name":"deckerdevs","portalId":6534445,"slug":"deckerdevs","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1639920511177,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":"d6b593e5-9a4d-4288-baf3-c869da12646c","campaignName":"Website Budget 2023","campaignUtm":"Website%20Budget%202023","category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":62179259185,"contentGroupId":62179259185,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1671742212877,"createdByAgent":null,"createdById":27630257,"createdTime":1671742212877,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hubspot%20web%20development%20trends.png","featuredImageAltText":"","featuredImageHeight":1080,"featuredImageLength":0,"featuredImageWidth":1080,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1671744152000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"2022 Wrap-up: HubSpot Web Development Trends & 2023 Predictions","id":96245256246,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"2022 Wrap-up: HubSpot Web Development Trends & 2023 Predictions","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"2022 Wrap-up: HubSpot Web Development Trends & 2023 Predictions","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

\n\n

Integrations topped the list

\n

Integrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media. 

Just a few examples of integrations that we completed this year:

\n

\n
• We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier.
\n
• We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management.
\n
• We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made
\n

\n

Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well. 

\n

Related: HubSpot API Integrations Improve Organizational Health  

\n

HubSpot consulting was a close second

\n

Figuring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.  

Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment. 

Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most. 

\n

Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.

\n

Website updates & website overhauls came in third

\n

Coming in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign. 

A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.

\n

Related: 5 things to add to your website budget in 2023

\n

Online learning upgrades and help with HubSpot

\n

10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.

So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources. 

However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.

Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.

\n

Resource Center updates

\n

Next up? We spent 8% of our time in 2022 on resource center upgrades. 

You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.

\n

 

\n

This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"

Here are some things we did to help you update your HubSpot resource centers this year: 

\n

\n
• We spent some time rehabbing and optimizing resource centers for load speed issues
\n
• We added content drop down filters to allow prospects to browse by content type
\n
• We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters
\n
• We completely re-faced resource centers that were dated and not displaying data in the best way
\n
• We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction
\n

\n

Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks. 

\n

Related: 5 website optimization tools to boost conversions

\n

Navigation Updates

\n

The last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever. 

\n

 

\n

This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a  more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.

You can read more on why we think a mega menu should be your next website investment in our blog.

\n

 

\n

 

\n

 

\n

Related: HubSpot CMS development trends - mega menus are here to stay

\n

 

\n

So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!

What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure. 

Where are you taking your website in 2023? Let us know in the comments. 

\n

","rss_summary":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

\n","rss_body":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

\n\n

Integrations topped the list

\n

Integrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media. 

Just a few examples of integrations that we completed this year:

\n

\n
• We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier.
\n
• We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management.
\n
• We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made
\n

\n

Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well. 

\n

Related: HubSpot API Integrations Improve Organizational Health  

\n

HubSpot consulting was a close second

\n

Figuring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.  

Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment. 

Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most. 

\n

Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.

\n

Website updates & website overhauls came in third

\n

Coming in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign. 

A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.

\n

Related: 5 things to add to your website budget in 2023

\n

Online learning upgrades and help with HubSpot

\n

10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.

So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources. 

However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.

Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.

\n

Resource Center updates

\n

Next up? We spent 8% of our time in 2022 on resource center upgrades. 

You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.

\n

 

\n

This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"

Here are some things we did to help you update your HubSpot resource centers this year: 

\n

\n
• We spent some time rehabbing and optimizing resource centers for load speed issues
\n
• We added content drop down filters to allow prospects to browse by content type
\n
• We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters
\n
• We completely re-faced resource centers that were dated and not displaying data in the best way
\n
• We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction
\n

\n

Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks. 

\n

Related: 5 website optimization tools to boost conversions

\n

Navigation Updates

\n

The last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever. 

\n

 

\n

This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a  more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.

You can read more on why we think a mega menu should be your next website investment in our blog.

\n

 

\n

 

\n

 

\n

Related: HubSpot CMS development trends - mega menus are here to stay

\n

 

\n

So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!

What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure. 

Where are you taking your website in 2023? Let us know in the comments. 

\n

","tag_ids":[62770442823,81427543405,81857606195,89815248915],"topic_ids":[62770442823,81427543405,81857606195,89815248915],"post_summary":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"keywords":[],"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"meta_description":"We covered some pretty good HubSpot web development projects in 2022 - here are the trends and here's what we think is in store for 2023 in HubSpot CMS. ","meta_keywords":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":"Website Budget 2023","campaign_utm":"Website%20Budget%202023","tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":61310730,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hubspot%20web%20development%20trends.png","featured_image_width":1080,"featured_image_height":1080,"publish_timezone_offset":null,"theme_settings_values":null,"password":null,"header":null,"published_at":1722380253527,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"We covered some pretty good HubSpot web development projects in 2022 - here are the trends and here's what we think is in store for 2023 in HubSpot CMS. ","metaKeywords":null,"name":"2022 Wrap-up: HubSpot Web Development Trends & 2023 Predictions","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website.png","nextPostFeaturedImageAltText":"","nextPostName":"5 Things to Add to Your Website Budget in 2023","nextPostSlug":"blogs/5-things-to-add-to-your-website-budget-in-2023","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"2022 Wrap-up: HubSpot Web Development Trends & 2023 Predictions","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

\n\n

Integrations topped the list

\n

Integrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media. 

Just a few examples of integrations that we completed this year:

\n

\n
• We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier.
\n
• We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management.
\n
• We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made
\n

\n

Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well. 

\n

Related: HubSpot API Integrations Improve Organizational Health  

\n

HubSpot consulting was a close second

\n

Figuring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.  

Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment. 

Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most. 

\n

Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.

\n

Website updates & website overhauls came in third

\n

Coming in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign. 

A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.

\n

Related: 5 things to add to your website budget in 2023

\n

Online learning upgrades and help with HubSpot

\n

10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.

So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources. 

However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.

Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.

\n

Resource Center updates

\n

Next up? We spent 8% of our time in 2022 on resource center upgrades. 

You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.

\n

 

\n

This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"

Here are some things we did to help you update your HubSpot resource centers this year: 

\n

\n
• We spent some time rehabbing and optimizing resource centers for load speed issues
\n
• We added content drop down filters to allow prospects to browse by content type
\n
• We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters
\n
• We completely re-faced resource centers that were dated and not displaying data in the best way
\n
• We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction
\n

\n

Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks. 

\n

Related: 5 website optimization tools to boost conversions

\n

Navigation Updates

\n

The last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever. 

\n

 

\n

This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a  more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.

You can read more on why we think a mega menu should be your next website investment in our blog.

\n

 

\n

 

\n

 

\n

Related: HubSpot CMS development trends - mega menus are here to stay

\n

 

\n

So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!

What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure. 

Where are you taking your website in 2023? Let us know in the comments. 

\n

","postBodyRss":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

\n\n

Integrations topped the list

\n

Integrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media. 

Just a few examples of integrations that we completed this year:

\n

\n
• We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier.
\n
• We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management.
\n
• We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made
\n

\n

Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well. 

\n

Related: HubSpot API Integrations Improve Organizational Health  

\n

HubSpot consulting was a close second

\n

Figuring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.  

Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment. 

Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most. 

\n

Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.

\n

Website updates & website overhauls came in third

\n

Coming in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign. 

A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.

\n

Related: 5 things to add to your website budget in 2023

\n

Online learning upgrades and help with HubSpot

\n

10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.

So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources. 

However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.

Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.

\n

Resource Center updates

\n

Next up? We spent 8% of our time in 2022 on resource center upgrades. 

You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.

\n

 

\n

This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"

Here are some things we did to help you update your HubSpot resource centers this year: 

\n

\n
• We spent some time rehabbing and optimizing resource centers for load speed issues
\n
• We added content drop down filters to allow prospects to browse by content type
\n
• We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters
\n
• We completely re-faced resource centers that were dated and not displaying data in the best way
\n
• We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction
\n

\n

Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks. 

\n

Related: 5 website optimization tools to boost conversions

\n

Navigation Updates

\n

The last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever. 

\n

 

\n

This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a  more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.

You can read more on why we think a mega menu should be your next website investment in our blog.

\n

 

\n

 

\n

 

\n

Related: HubSpot CMS development trends - mega menus are here to stay

\n

 

\n

So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!

What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure. 

Where are you taking your website in 2023? Let us know in the comments. 

\n

","postEmailContent":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hubspot%20web%20development%20trends.png","postListContent":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hubspot%20web%20development%20trends.png","postRssContent":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hubspot%20web%20development%20trends.png","postSummary":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

\n","postSummaryRss":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"ioVTFyVP","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website.png","previousPostFeaturedImageAltText":"","previousPostName":"5 Things to Add to Your Website Budget in 2023","previousPostSlug":"blogs/5-things-to-add-to-your-website-budget-in-2023","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1671744152000,"publishDateLocalTime":1671744152000,"publishDateLocalized":{"date":1671744152000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1722380253527,"publishedByEmail":null,"publishedById":61310730,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/2022-wrap-up-hubspot-web-development-trends-2023-predictions","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

\n\n

Integrations topped the list

\n

Integrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media. 

Just a few examples of integrations that we completed this year:

\n

\n
• We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier.
\n
• We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management.
\n
• We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made
\n

\n

Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well. 

\n

Related: HubSpot API Integrations Improve Organizational Health  

\n

HubSpot consulting was a close second

\n

Figuring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.  

Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment. 

Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most. 

\n

Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.

\n

Website updates & website overhauls came in third

\n

Coming in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign. 

A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.

\n

Related: 5 things to add to your website budget in 2023

\n

Online learning upgrades and help with HubSpot

\n

10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.

So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources. 

However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.

Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.

\n

Resource Center updates

\n

Next up? We spent 8% of our time in 2022 on resource center upgrades. 

You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.

\n

 

\n

This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"

Here are some things we did to help you update your HubSpot resource centers this year: 

\n

\n
• We spent some time rehabbing and optimizing resource centers for load speed issues
\n
• We added content drop down filters to allow prospects to browse by content type
\n
• We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters
\n
• We completely re-faced resource centers that were dated and not displaying data in the best way
\n
• We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction
\n

\n

Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks. 

\n

Related: 5 website optimization tools to boost conversions

\n

Navigation Updates

\n

The last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever. 

\n

 

\n

This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a  more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.

You can read more on why we think a mega menu should be your next website investment in our blog.

\n

 

\n

 

\n

 

\n

Related: HubSpot CMS development trends - mega menus are here to stay

\n

 

\n

So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!

What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure. 

Where are you taking your website in 2023? Let us know in the comments. 

\n

","rssSummary":"

It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023. 

\n","rssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hubspot%20web%20development%20trends.png","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1736722653188,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/4452931e-3407-458e-ba6f-dc5c20bbc975.png","sections":{},"securityState":"NONE","siteId":null,"slug":"blogs/2022-wrap-up-hubspot-web-development-trends-2023-predictions","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[62770442823,81427543405,81857606195,89815248915],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714493781,"deletedAt":0,"description":"","id":62770442823,"label":"HubSpot CMS Development","language":"en","name":"HubSpot CMS Development","portalId":6534445,"slug":"hubspot-cms-development","translatedFromId":null,"translations":{},"updated":1640714493781},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659974680861,"deletedAt":0,"description":"","id":81427543405,"label":"Growth-Driven Design","language":"en","name":"Growth-Driven Design","portalId":6534445,"slug":"growth-driven-design","translatedFromId":null,"translations":{},"updated":1659974680861},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1660323635311,"deletedAt":0,"description":"","id":81857606195,"label":"Web Design Trends","language":"en","name":"Web Design Trends","portalId":6534445,"slug":"web-design-trends","translatedFromId":null,"translations":{},"updated":1660323635311},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1666973873816,"deletedAt":0,"description":"","id":89815248915,"label":"web development budget","language":"en","name":"web development budget","portalId":6534445,"slug":"web-development-budget","translatedFromId":null,"translations":{},"updated":1666973873816}],"tagNames":["HubSpot CMS Development","Growth-Driven Design","Web Design Trends","web development budget"],"teamPerms":[],"templatePath":"","templatePathForRender":"deckerdevs-theme/templates/blog-content.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"2022 Wrap-up: HubSpot Web Development Trends & 2023 Predictions","tmsId":null,"topicIds":[62770442823,81427543405,81857606195,89815248915],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714493781,"deletedAt":0,"description":"","id":62770442823,"label":"HubSpot CMS Development","language":"en","name":"HubSpot CMS Development","portalId":6534445,"slug":"hubspot-cms-development","translatedFromId":null,"translations":{},"updated":1640714493781},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659974680861,"deletedAt":0,"description":"","id":81427543405,"label":"Growth-Driven Design","language":"en","name":"Growth-Driven Design","portalId":6534445,"slug":"growth-driven-design","translatedFromId":null,"translations":{},"updated":1659974680861},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1660323635311,"deletedAt":0,"description":"","id":81857606195,"label":"Web Design Trends","language":"en","name":"Web Design Trends","portalId":6534445,"slug":"web-design-trends","translatedFromId":null,"translations":{},"updated":1660323635311},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1666973873816,"deletedAt":0,"description":"","id":89815248915,"label":"web development budget","language":"en","name":"web development budget","portalId":6534445,"slug":"web-development-budget","translatedFromId":null,"translations":{},"updated":1666973873816}],"topicNames":["HubSpot CMS Development","Growth-Driven Design","Web Design Trends","web development budget"],"topics":[62770442823,81427543405,81857606195,89815248915],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1722380253531,"updatedById":61310730,"upsizeFeaturedImage":false,"url":"https://deckerdevs.com/blogs/2022-wrap-up-hubspot-web-development-trends-2023-predictions","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"blog-hero":{"body":{"column_split":"split-40-60","flip_columns_on_desktop":true,"heading":"2022 Wrap-up: HubSpot Web Development Trends & 2023 Predictions","heading_size":"h1","heading_tag":"h1","image_holder":{"image_field":{"alt":"deckerdevs-hubspot web development trends","height":1080,"loading":"lazy","max_height":1080,"max_width":1080,"size_type":"auto","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hubspot%20web%20development%20trends.png","width":1080}},"module_id":82854350373},"child_css":{},"css":{},"id":"blog-hero","label":null,"module_id":82854350373,"name":"blog-hero","order":1,"smart_type":null,"styles":{},"type":"module"},"blog-image":{"body":{"image_field":{"alt":"pattern-2","height":563,"loading":"lazy","max_height":563,"max_width":1000,"size_type":"auto","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/pattern-2.jpg","width":1000},"module_id":62246908725},"child_css":{},"css":{},"deleted_at":1722376891031,"id":"blog-image","label":null,"module_id":62246908725,"name":"blog-image","order":3,"smart_type":null,"styles":{},"type":"module"},"blog-posts":{"body":{"heading":"Some Other Recent Thoughts"},"child_css":{},"css":{},"id":"blog-posts","label":null,"module_id":82853805588,"name":"blog-posts","order":4,"smart_type":null,"styles":{},"type":"module"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://deckerdevs.com/blogs/5-things-to-add-to-your-website-budget-in-2023","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"95634708372","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1639920511177,"deletedAt":0,"displayName":"deckerdevs","email":"","facebook":"","fullName":"deckerdevs","gravatarUrl":null,"hasSocialProfiles":false,"id":62235724408,"label":"deckerdevs","language":"en","linkedin":"","name":"deckerdevs","portalId":6534445,"slug":"deckerdevs","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1639920511177,"userId":null,"username":null,"website":""},"blogAuthorId":62235724408,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1639920511177,"deletedAt":0,"displayName":"deckerdevs","email":"","facebook":"","fullName":"deckerdevs","gravatarUrl":null,"hasSocialProfiles":false,"id":62235724408,"label":"deckerdevs","language":"en","linkedin":"","name":"deckerdevs","portalId":6534445,"slug":"deckerdevs","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1639920511177,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":62179259185,"contentGroupId":62179259185,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1671220610390,"createdByAgent":null,"createdById":27630257,"createdTime":1671220610390,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website.png","featuredImageAltText":"","featuredImageHeight":1080,"featuredImageLength":0,"featuredImageWidth":1080,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1671223633000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"5 Things to Add to Your Website Budget in 2023","id":95634708372,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"5 Things to Add to Your Website Budget in 2023","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"5 Things to Add to Your Website Budget in 2023","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

\n\n

\n
• adopt continuous improvement
\n
• optimize page speed
\n
• switch to a sustainable website platform
\n
• organize your content better
\n
• add more back-end features and more flexible modules
  
  
\n

\n

Adopting continuous improvement

\n

If you’re already ahead of the game and have a set budget for certain website projects for 2023, we’re pretty proud of you, because most businesses don’t even set aside the budget to redesign their website. Rather than spending tens of thousands or hundreds of thousands of dollars on redesigning your website every few years, create a smaller, more manageable budget that allows you to continuously add new modules and features on your website. By adopting the idea of continuous improvement over time, you can do all of the following:

\n

\n
• allocate a predictable monthly budget
\n
• work reliably with a skilled developer
\n
• improve your website on an ongoing basis to optimize for conversions
\n
• add back end functionality inside your website interface to help your marketing team upload and create content more effectively.
\n
• creating workflow automations to free up your task time
\n
• generate reports to help you better understand data trends over time
\n
• refine navigation or resource center filters to better organize your content. 
\n

\n

According to HubSpot’s 2022 Web Traffic & Analytics Report (we found it interesting that more website analytics data didn’t make the cut of the State of Inbound Report) 58% of website analysts indicated that sales, leads and conversion rates were the most important metrics in assessing website performance - and yet, few companies create a strategy and budget item to strategically improve their website to optimize these things. While website content, optimization efforts, compelling images and CTAs go a long way to improve conversions — small changes to how filters work, the location of a simple button, the functionality of a website’s navigation and so much more directly influence conversion rates. 

\n

Related: HubSpot CMS Development - The Continuous Improvement Model

\n

Optimizing page speed

\n

Recently a website project came to us that was launched and completed by another developer, but the resource center took more than 10 seconds to load, which annihilated conversion rates and sent their bounce rates for their most important content through the roof. The resource center was using an external cloud server that needed to be accessed on every page load rather than a native HubSpot database. We changed the configuration and assisted in media resizing and BOOM - overnight they experienced a significant load speed change. Now rather than seconds, the resource center takes only milliseconds to load, which most marketers understand is absolutely critical when it comes to conversion rates. 

\n

It’s so easy to finish up a website and just lean on what you have. “If it ain’t broke,” am I right? But sometimes what we consider to be working is actually seriously handicapping us. That minivan at the race you’re trying to win *works*, right? But it’s not exactly going to break any track records for speed. 

If your website, resource center or blog is taking more than a couple seconds to load, you should invest in updates and optimization to help bring that number down, because it will do incredible things for your conversion rates. 

\n

Related: Page Speed Optimization - 5 Factors Bogging Down Your Website

\n

Switching to a sustainable platform

\n

Adopting a mindset of continuous website improvement and growth driven design is only as easy as your website platform and the framework you’ve built it from. Adding on features and functionality in Wordpress may mean having to piecemeal plugins and result in a bloated website that runs more slowly. If you’re taking a more long term approach to your website, you’ll want to build on a framework that allows for these types of improvements. 

We primarily work in HubSpot and have found it not only super flexible for adding new modules, but secure and fast. It’s easy to add and remove functionality and while we do recommend that you consult your developer prior to purchasing a theme, there are a lot of great options that are well-vetted by HubSpot in the theme marketplace. Custom builds allow for more flexibility, notably so, again, contacting a skilled developer before you make an investment in HubSpot CMS is pretty critical. 

\n

Related: Signs You’ve Outgrown Wordpress CMS

\n

Better content organization

\n

We’re a little obsessed with navigation and we personally believe your navigation structure will make or break your conversion rate and other important website statistics like time on site and pages viewed. We’re also huge fans of proactive planning, which is why we’ve dedicated so much time to geeking out on mega menus. We believe that your mega menu should be well-conceived and strategized and not just a way to inundate your audience with everything on your website. By organizing strategically according to the buyer’s journey, your highest converting website content and putting most frequently viewed pages front and center, you’ll do so much for the user experience on your site. Rather than your most valuable content being buried in your landing pages, why not place some directly in your menu?

Your goal as a business should be to make your website easy to navigate while also providing your prospects with the critical information that they’re looking for. Organizing your pillar pages, menu navigation and website in a way that flows properly and coincides with the buyers’ journey will set you and your website prospects up for success. 

\n

Back end features and flexible modules. 

\n

There’s nothing worse than a website that you’re constantly having to piecemeal and hack to accomplish the simple goals that you have when it comes to adding content. It’s a frustration we hear come from prospect after prospect, “The interface is just kinda cumbersome” or “We just want to do this one small thing, but the feature isn’t there.” The age of not having full control over your website is over - particularly if you make a move over to HubSpot CMS. 

HubSpot CMS might be a decent investment, but it’s a really great way to ensure long term scalability in your website. Take a look at what they have to say about their content management system. Considering our founder built one of the very first websites on HubSpot CMS, we can definitely attest to how it has grown and improved over the years. HubSpot is a platform committed to scalable solutions and the flexibility and power for marketers when partnered with the right developer is amazing. 

Every year you probably create big goals surrounding your website, lead generation, conversions and sales. Every year you probably encounter huge obstacles with your website. Make this the year that you truly allocate and plan proactively to make sure your website services your needs and can grow with your goals in the long term. Let’s get to the end of next year and look back proud at what we’ve accomplished.   

Cheers to a new approach to your website *and* sales growth when we put our budget in the right places. 

What are your website goals in 2023? Let us know in the comments. 

","rss_summary":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

\n","rss_body":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

\n\n

\n
• adopt continuous improvement
\n
• optimize page speed
\n
• switch to a sustainable website platform
\n
• organize your content better
\n
• add more back-end features and more flexible modules
  
  
\n

\n

Adopting continuous improvement

\n

If you’re already ahead of the game and have a set budget for certain website projects for 2023, we’re pretty proud of you, because most businesses don’t even set aside the budget to redesign their website. Rather than spending tens of thousands or hundreds of thousands of dollars on redesigning your website every few years, create a smaller, more manageable budget that allows you to continuously add new modules and features on your website. By adopting the idea of continuous improvement over time, you can do all of the following:

\n

\n
• allocate a predictable monthly budget
\n
• work reliably with a skilled developer
\n
• improve your website on an ongoing basis to optimize for conversions
\n
• add back end functionality inside your website interface to help your marketing team upload and create content more effectively.
\n
• creating workflow automations to free up your task time
\n
• generate reports to help you better understand data trends over time
\n
• refine navigation or resource center filters to better organize your content. 
\n

\n

According to HubSpot’s 2022 Web Traffic & Analytics Report (we found it interesting that more website analytics data didn’t make the cut of the State of Inbound Report) 58% of website analysts indicated that sales, leads and conversion rates were the most important metrics in assessing website performance - and yet, few companies create a strategy and budget item to strategically improve their website to optimize these things. While website content, optimization efforts, compelling images and CTAs go a long way to improve conversions — small changes to how filters work, the location of a simple button, the functionality of a website’s navigation and so much more directly influence conversion rates. 

\n

Related: HubSpot CMS Development - The Continuous Improvement Model

\n

Optimizing page speed

\n

Recently a website project came to us that was launched and completed by another developer, but the resource center took more than 10 seconds to load, which annihilated conversion rates and sent their bounce rates for their most important content through the roof. The resource center was using an external cloud server that needed to be accessed on every page load rather than a native HubSpot database. We changed the configuration and assisted in media resizing and BOOM - overnight they experienced a significant load speed change. Now rather than seconds, the resource center takes only milliseconds to load, which most marketers understand is absolutely critical when it comes to conversion rates. 

\n

It’s so easy to finish up a website and just lean on what you have. “If it ain’t broke,” am I right? But sometimes what we consider to be working is actually seriously handicapping us. That minivan at the race you’re trying to win *works*, right? But it’s not exactly going to break any track records for speed. 

If your website, resource center or blog is taking more than a couple seconds to load, you should invest in updates and optimization to help bring that number down, because it will do incredible things for your conversion rates. 

\n

Related: Page Speed Optimization - 5 Factors Bogging Down Your Website

\n

Switching to a sustainable platform

\n

Adopting a mindset of continuous website improvement and growth driven design is only as easy as your website platform and the framework you’ve built it from. Adding on features and functionality in Wordpress may mean having to piecemeal plugins and result in a bloated website that runs more slowly. If you’re taking a more long term approach to your website, you’ll want to build on a framework that allows for these types of improvements. 

We primarily work in HubSpot and have found it not only super flexible for adding new modules, but secure and fast. It’s easy to add and remove functionality and while we do recommend that you consult your developer prior to purchasing a theme, there are a lot of great options that are well-vetted by HubSpot in the theme marketplace. Custom builds allow for more flexibility, notably so, again, contacting a skilled developer before you make an investment in HubSpot CMS is pretty critical. 

\n

Related: Signs You’ve Outgrown Wordpress CMS

\n

Better content organization

\n

We’re a little obsessed with navigation and we personally believe your navigation structure will make or break your conversion rate and other important website statistics like time on site and pages viewed. We’re also huge fans of proactive planning, which is why we’ve dedicated so much time to geeking out on mega menus. We believe that your mega menu should be well-conceived and strategized and not just a way to inundate your audience with everything on your website. By organizing strategically according to the buyer’s journey, your highest converting website content and putting most frequently viewed pages front and center, you’ll do so much for the user experience on your site. Rather than your most valuable content being buried in your landing pages, why not place some directly in your menu?

Your goal as a business should be to make your website easy to navigate while also providing your prospects with the critical information that they’re looking for. Organizing your pillar pages, menu navigation and website in a way that flows properly and coincides with the buyers’ journey will set you and your website prospects up for success. 

\n

Back end features and flexible modules. 

\n

There’s nothing worse than a website that you’re constantly having to piecemeal and hack to accomplish the simple goals that you have when it comes to adding content. It’s a frustration we hear come from prospect after prospect, “The interface is just kinda cumbersome” or “We just want to do this one small thing, but the feature isn’t there.” The age of not having full control over your website is over - particularly if you make a move over to HubSpot CMS. 

HubSpot CMS might be a decent investment, but it’s a really great way to ensure long term scalability in your website. Take a look at what they have to say about their content management system. Considering our founder built one of the very first websites on HubSpot CMS, we can definitely attest to how it has grown and improved over the years. HubSpot is a platform committed to scalable solutions and the flexibility and power for marketers when partnered with the right developer is amazing. 

Every year you probably create big goals surrounding your website, lead generation, conversions and sales. Every year you probably encounter huge obstacles with your website. Make this the year that you truly allocate and plan proactively to make sure your website services your needs and can grow with your goals in the long term. Let’s get to the end of next year and look back proud at what we’ve accomplished.   

Cheers to a new approach to your website *and* sales growth when we put our budget in the right places. 

What are your website goals in 2023? Let us know in the comments. 

","tag_ids":[81427543405,81857606195,89815248915],"topic_ids":[81427543405,81857606195,89815248915],"post_summary":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"keywords":[],"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"meta_description":"Even if you've already created your website budget for 2023, make more room - we have a few items you probably forgot. ","meta_keywords":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":61310730,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website.png","featured_image_width":1080,"featured_image_height":1080,"publish_timezone_offset":null,"theme_settings_values":null,"password":null,"header":null,"published_at":1722380378412,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"Even if you've already created your website budget for 2023, make more room - we have a few items you probably forgot. ","metaKeywords":null,"name":"5 Things to Add to Your Website Budget in 2023","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/job-interview-memes-1-5d14a7ea1163a__700.jpeg","nextPostFeaturedImageAltText":"hubspot interview","nextPostName":"6 Questions to Ask Your HubSpot CMS Developer: Part 3","nextPostSlug":"blogs/6-questions-to-ask-your-hubspot-cms-developer-part-3","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"5 Things to Add to Your Website Budget in 2023","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

\n\n

\n
• adopt continuous improvement
\n
• optimize page speed
\n
• switch to a sustainable website platform
\n
• organize your content better
\n
• add more back-end features and more flexible modules
  
  
\n

\n

Adopting continuous improvement

\n

If you’re already ahead of the game and have a set budget for certain website projects for 2023, we’re pretty proud of you, because most businesses don’t even set aside the budget to redesign their website. Rather than spending tens of thousands or hundreds of thousands of dollars on redesigning your website every few years, create a smaller, more manageable budget that allows you to continuously add new modules and features on your website. By adopting the idea of continuous improvement over time, you can do all of the following:

\n

\n
• allocate a predictable monthly budget
\n
• work reliably with a skilled developer
\n
• improve your website on an ongoing basis to optimize for conversions
\n
• add back end functionality inside your website interface to help your marketing team upload and create content more effectively.
\n
• creating workflow automations to free up your task time
\n
• generate reports to help you better understand data trends over time
\n
• refine navigation or resource center filters to better organize your content. 
\n

\n

According to HubSpot’s 2022 Web Traffic & Analytics Report (we found it interesting that more website analytics data didn’t make the cut of the State of Inbound Report) 58% of website analysts indicated that sales, leads and conversion rates were the most important metrics in assessing website performance - and yet, few companies create a strategy and budget item to strategically improve their website to optimize these things. While website content, optimization efforts, compelling images and CTAs go a long way to improve conversions — small changes to how filters work, the location of a simple button, the functionality of a website’s navigation and so much more directly influence conversion rates. 

\n

Related: HubSpot CMS Development - The Continuous Improvement Model

\n

Optimizing page speed

\n

Recently a website project came to us that was launched and completed by another developer, but the resource center took more than 10 seconds to load, which annihilated conversion rates and sent their bounce rates for their most important content through the roof. The resource center was using an external cloud server that needed to be accessed on every page load rather than a native HubSpot database. We changed the configuration and assisted in media resizing and BOOM - overnight they experienced a significant load speed change. Now rather than seconds, the resource center takes only milliseconds to load, which most marketers understand is absolutely critical when it comes to conversion rates. 

\n

It’s so easy to finish up a website and just lean on what you have. “If it ain’t broke,” am I right? But sometimes what we consider to be working is actually seriously handicapping us. That minivan at the race you’re trying to win *works*, right? But it’s not exactly going to break any track records for speed. 

If your website, resource center or blog is taking more than a couple seconds to load, you should invest in updates and optimization to help bring that number down, because it will do incredible things for your conversion rates. 

\n

Related: Page Speed Optimization - 5 Factors Bogging Down Your Website

\n

Switching to a sustainable platform

\n

Adopting a mindset of continuous website improvement and growth driven design is only as easy as your website platform and the framework you’ve built it from. Adding on features and functionality in Wordpress may mean having to piecemeal plugins and result in a bloated website that runs more slowly. If you’re taking a more long term approach to your website, you’ll want to build on a framework that allows for these types of improvements. 

We primarily work in HubSpot and have found it not only super flexible for adding new modules, but secure and fast. It’s easy to add and remove functionality and while we do recommend that you consult your developer prior to purchasing a theme, there are a lot of great options that are well-vetted by HubSpot in the theme marketplace. Custom builds allow for more flexibility, notably so, again, contacting a skilled developer before you make an investment in HubSpot CMS is pretty critical. 

\n

Related: Signs You’ve Outgrown Wordpress CMS

\n

Better content organization

\n

We’re a little obsessed with navigation and we personally believe your navigation structure will make or break your conversion rate and other important website statistics like time on site and pages viewed. We’re also huge fans of proactive planning, which is why we’ve dedicated so much time to geeking out on mega menus. We believe that your mega menu should be well-conceived and strategized and not just a way to inundate your audience with everything on your website. By organizing strategically according to the buyer’s journey, your highest converting website content and putting most frequently viewed pages front and center, you’ll do so much for the user experience on your site. Rather than your most valuable content being buried in your landing pages, why not place some directly in your menu?

Your goal as a business should be to make your website easy to navigate while also providing your prospects with the critical information that they’re looking for. Organizing your pillar pages, menu navigation and website in a way that flows properly and coincides with the buyers’ journey will set you and your website prospects up for success. 

\n

Back end features and flexible modules. 

\n

There’s nothing worse than a website that you’re constantly having to piecemeal and hack to accomplish the simple goals that you have when it comes to adding content. It’s a frustration we hear come from prospect after prospect, “The interface is just kinda cumbersome” or “We just want to do this one small thing, but the feature isn’t there.” The age of not having full control over your website is over - particularly if you make a move over to HubSpot CMS. 

HubSpot CMS might be a decent investment, but it’s a really great way to ensure long term scalability in your website. Take a look at what they have to say about their content management system. Considering our founder built one of the very first websites on HubSpot CMS, we can definitely attest to how it has grown and improved over the years. HubSpot is a platform committed to scalable solutions and the flexibility and power for marketers when partnered with the right developer is amazing. 

Every year you probably create big goals surrounding your website, lead generation, conversions and sales. Every year you probably encounter huge obstacles with your website. Make this the year that you truly allocate and plan proactively to make sure your website services your needs and can grow with your goals in the long term. Let’s get to the end of next year and look back proud at what we’ve accomplished.   

Cheers to a new approach to your website *and* sales growth when we put our budget in the right places. 

What are your website goals in 2023? Let us know in the comments. 

","postBodyRss":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

\n\n

\n
• adopt continuous improvement
\n
• optimize page speed
\n
• switch to a sustainable website platform
\n
• organize your content better
\n
• add more back-end features and more flexible modules
  
  
\n

\n

Adopting continuous improvement

\n

If you’re already ahead of the game and have a set budget for certain website projects for 2023, we’re pretty proud of you, because most businesses don’t even set aside the budget to redesign their website. Rather than spending tens of thousands or hundreds of thousands of dollars on redesigning your website every few years, create a smaller, more manageable budget that allows you to continuously add new modules and features on your website. By adopting the idea of continuous improvement over time, you can do all of the following:

\n

\n
• allocate a predictable monthly budget
\n
• work reliably with a skilled developer
\n
• improve your website on an ongoing basis to optimize for conversions
\n
• add back end functionality inside your website interface to help your marketing team upload and create content more effectively.
\n
• creating workflow automations to free up your task time
\n
• generate reports to help you better understand data trends over time
\n
• refine navigation or resource center filters to better organize your content. 
\n

\n

According to HubSpot’s 2022 Web Traffic & Analytics Report (we found it interesting that more website analytics data didn’t make the cut of the State of Inbound Report) 58% of website analysts indicated that sales, leads and conversion rates were the most important metrics in assessing website performance - and yet, few companies create a strategy and budget item to strategically improve their website to optimize these things. While website content, optimization efforts, compelling images and CTAs go a long way to improve conversions — small changes to how filters work, the location of a simple button, the functionality of a website’s navigation and so much more directly influence conversion rates. 

\n

Related: HubSpot CMS Development - The Continuous Improvement Model

\n

Optimizing page speed

\n

Recently a website project came to us that was launched and completed by another developer, but the resource center took more than 10 seconds to load, which annihilated conversion rates and sent their bounce rates for their most important content through the roof. The resource center was using an external cloud server that needed to be accessed on every page load rather than a native HubSpot database. We changed the configuration and assisted in media resizing and BOOM - overnight they experienced a significant load speed change. Now rather than seconds, the resource center takes only milliseconds to load, which most marketers understand is absolutely critical when it comes to conversion rates. 

\n

It’s so easy to finish up a website and just lean on what you have. “If it ain’t broke,” am I right? But sometimes what we consider to be working is actually seriously handicapping us. That minivan at the race you’re trying to win *works*, right? But it’s not exactly going to break any track records for speed. 

If your website, resource center or blog is taking more than a couple seconds to load, you should invest in updates and optimization to help bring that number down, because it will do incredible things for your conversion rates. 

\n

Related: Page Speed Optimization - 5 Factors Bogging Down Your Website

\n

Switching to a sustainable platform

\n

Adopting a mindset of continuous website improvement and growth driven design is only as easy as your website platform and the framework you’ve built it from. Adding on features and functionality in Wordpress may mean having to piecemeal plugins and result in a bloated website that runs more slowly. If you’re taking a more long term approach to your website, you’ll want to build on a framework that allows for these types of improvements. 

We primarily work in HubSpot and have found it not only super flexible for adding new modules, but secure and fast. It’s easy to add and remove functionality and while we do recommend that you consult your developer prior to purchasing a theme, there are a lot of great options that are well-vetted by HubSpot in the theme marketplace. Custom builds allow for more flexibility, notably so, again, contacting a skilled developer before you make an investment in HubSpot CMS is pretty critical. 

\n

Related: Signs You’ve Outgrown Wordpress CMS

\n

Better content organization

\n

We’re a little obsessed with navigation and we personally believe your navigation structure will make or break your conversion rate and other important website statistics like time on site and pages viewed. We’re also huge fans of proactive planning, which is why we’ve dedicated so much time to geeking out on mega menus. We believe that your mega menu should be well-conceived and strategized and not just a way to inundate your audience with everything on your website. By organizing strategically according to the buyer’s journey, your highest converting website content and putting most frequently viewed pages front and center, you’ll do so much for the user experience on your site. Rather than your most valuable content being buried in your landing pages, why not place some directly in your menu?

Your goal as a business should be to make your website easy to navigate while also providing your prospects with the critical information that they’re looking for. Organizing your pillar pages, menu navigation and website in a way that flows properly and coincides with the buyers’ journey will set you and your website prospects up for success. 

\n

Back end features and flexible modules. 

\n

There’s nothing worse than a website that you’re constantly having to piecemeal and hack to accomplish the simple goals that you have when it comes to adding content. It’s a frustration we hear come from prospect after prospect, “The interface is just kinda cumbersome” or “We just want to do this one small thing, but the feature isn’t there.” The age of not having full control over your website is over - particularly if you make a move over to HubSpot CMS. 

HubSpot CMS might be a decent investment, but it’s a really great way to ensure long term scalability in your website. Take a look at what they have to say about their content management system. Considering our founder built one of the very first websites on HubSpot CMS, we can definitely attest to how it has grown and improved over the years. HubSpot is a platform committed to scalable solutions and the flexibility and power for marketers when partnered with the right developer is amazing. 

Every year you probably create big goals surrounding your website, lead generation, conversions and sales. Every year you probably encounter huge obstacles with your website. Make this the year that you truly allocate and plan proactively to make sure your website services your needs and can grow with your goals in the long term. Let’s get to the end of next year and look back proud at what we’ve accomplished.   

Cheers to a new approach to your website *and* sales growth when we put our budget in the right places. 

What are your website goals in 2023? Let us know in the comments. 

","postEmailContent":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website.png","postListContent":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website.png","postRssContent":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website.png","postSummary":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

\n","postSummaryRss":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"KbutZmEf","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hubspot%20web%20development%20trends.png","previousPostFeaturedImageAltText":"","previousPostName":"2022 Wrap-up: HubSpot Web Development Trends & 2023 Predictions","previousPostSlug":"blogs/2022-wrap-up-hubspot-web-development-trends-2023-predictions","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1671223633000,"publishDateLocalTime":1671223633000,"publishDateLocalized":{"date":1671223633000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1722380378412,"publishedByEmail":null,"publishedById":61310730,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/5-things-to-add-to-your-website-budget-in-2023","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

\n\n

\n
• adopt continuous improvement
\n
• optimize page speed
\n
• switch to a sustainable website platform
\n
• organize your content better
\n
• add more back-end features and more flexible modules
  
  
\n

\n

Adopting continuous improvement

\n

If you’re already ahead of the game and have a set budget for certain website projects for 2023, we’re pretty proud of you, because most businesses don’t even set aside the budget to redesign their website. Rather than spending tens of thousands or hundreds of thousands of dollars on redesigning your website every few years, create a smaller, more manageable budget that allows you to continuously add new modules and features on your website. By adopting the idea of continuous improvement over time, you can do all of the following:

\n

\n
• allocate a predictable monthly budget
\n
• work reliably with a skilled developer
\n
• improve your website on an ongoing basis to optimize for conversions
\n
• add back end functionality inside your website interface to help your marketing team upload and create content more effectively.
\n
• creating workflow automations to free up your task time
\n
• generate reports to help you better understand data trends over time
\n
• refine navigation or resource center filters to better organize your content. 
\n

\n

According to HubSpot’s 2022 Web Traffic & Analytics Report (we found it interesting that more website analytics data didn’t make the cut of the State of Inbound Report) 58% of website analysts indicated that sales, leads and conversion rates were the most important metrics in assessing website performance - and yet, few companies create a strategy and budget item to strategically improve their website to optimize these things. While website content, optimization efforts, compelling images and CTAs go a long way to improve conversions — small changes to how filters work, the location of a simple button, the functionality of a website’s navigation and so much more directly influence conversion rates. 

\n

Related: HubSpot CMS Development - The Continuous Improvement Model

\n

Optimizing page speed

\n

Recently a website project came to us that was launched and completed by another developer, but the resource center took more than 10 seconds to load, which annihilated conversion rates and sent their bounce rates for their most important content through the roof. The resource center was using an external cloud server that needed to be accessed on every page load rather than a native HubSpot database. We changed the configuration and assisted in media resizing and BOOM - overnight they experienced a significant load speed change. Now rather than seconds, the resource center takes only milliseconds to load, which most marketers understand is absolutely critical when it comes to conversion rates. 

\n

It’s so easy to finish up a website and just lean on what you have. “If it ain’t broke,” am I right? But sometimes what we consider to be working is actually seriously handicapping us. That minivan at the race you’re trying to win *works*, right? But it’s not exactly going to break any track records for speed. 

If your website, resource center or blog is taking more than a couple seconds to load, you should invest in updates and optimization to help bring that number down, because it will do incredible things for your conversion rates. 

\n

Related: Page Speed Optimization - 5 Factors Bogging Down Your Website

\n

Switching to a sustainable platform

\n

Adopting a mindset of continuous website improvement and growth driven design is only as easy as your website platform and the framework you’ve built it from. Adding on features and functionality in Wordpress may mean having to piecemeal plugins and result in a bloated website that runs more slowly. If you’re taking a more long term approach to your website, you’ll want to build on a framework that allows for these types of improvements. 

We primarily work in HubSpot and have found it not only super flexible for adding new modules, but secure and fast. It’s easy to add and remove functionality and while we do recommend that you consult your developer prior to purchasing a theme, there are a lot of great options that are well-vetted by HubSpot in the theme marketplace. Custom builds allow for more flexibility, notably so, again, contacting a skilled developer before you make an investment in HubSpot CMS is pretty critical. 

\n

Related: Signs You’ve Outgrown Wordpress CMS

\n

Better content organization

\n

We’re a little obsessed with navigation and we personally believe your navigation structure will make or break your conversion rate and other important website statistics like time on site and pages viewed. We’re also huge fans of proactive planning, which is why we’ve dedicated so much time to geeking out on mega menus. We believe that your mega menu should be well-conceived and strategized and not just a way to inundate your audience with everything on your website. By organizing strategically according to the buyer’s journey, your highest converting website content and putting most frequently viewed pages front and center, you’ll do so much for the user experience on your site. Rather than your most valuable content being buried in your landing pages, why not place some directly in your menu?

Your goal as a business should be to make your website easy to navigate while also providing your prospects with the critical information that they’re looking for. Organizing your pillar pages, menu navigation and website in a way that flows properly and coincides with the buyers’ journey will set you and your website prospects up for success. 

\n

Back end features and flexible modules. 

\n

There’s nothing worse than a website that you’re constantly having to piecemeal and hack to accomplish the simple goals that you have when it comes to adding content. It’s a frustration we hear come from prospect after prospect, “The interface is just kinda cumbersome” or “We just want to do this one small thing, but the feature isn’t there.” The age of not having full control over your website is over - particularly if you make a move over to HubSpot CMS. 

HubSpot CMS might be a decent investment, but it’s a really great way to ensure long term scalability in your website. Take a look at what they have to say about their content management system. Considering our founder built one of the very first websites on HubSpot CMS, we can definitely attest to how it has grown and improved over the years. HubSpot is a platform committed to scalable solutions and the flexibility and power for marketers when partnered with the right developer is amazing. 

Every year you probably create big goals surrounding your website, lead generation, conversions and sales. Every year you probably encounter huge obstacles with your website. Make this the year that you truly allocate and plan proactively to make sure your website services your needs and can grow with your goals in the long term. Let’s get to the end of next year and look back proud at what we’ve accomplished.   

Cheers to a new approach to your website *and* sales growth when we put our budget in the right places. 

What are your website goals in 2023? Let us know in the comments. 

","rssSummary":"

The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend. 

We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again. 

Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it. 

In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.

All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023. 

\n","rssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website.png","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1736722778164,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/cd62c1f8-1fdf-4a2e-a7cd-5b1e28793738.png","sections":{},"securityState":"NONE","siteId":null,"slug":"blogs/5-things-to-add-to-your-website-budget-in-2023","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[81427543405,81857606195,89815248915],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659974680861,"deletedAt":0,"description":"","id":81427543405,"label":"Growth-Driven Design","language":"en","name":"Growth-Driven Design","portalId":6534445,"slug":"growth-driven-design","translatedFromId":null,"translations":{},"updated":1659974680861},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1660323635311,"deletedAt":0,"description":"","id":81857606195,"label":"Web Design Trends","language":"en","name":"Web Design Trends","portalId":6534445,"slug":"web-design-trends","translatedFromId":null,"translations":{},"updated":1660323635311},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1666973873816,"deletedAt":0,"description":"","id":89815248915,"label":"web development budget","language":"en","name":"web development budget","portalId":6534445,"slug":"web-development-budget","translatedFromId":null,"translations":{},"updated":1666973873816}],"tagNames":["Growth-Driven Design","Web Design Trends","web development budget"],"teamPerms":[],"templatePath":"","templatePathForRender":"deckerdevs-theme/templates/blog-content.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"5 Things to Add to Your Website Budget in 2023","tmsId":null,"topicIds":[81427543405,81857606195,89815248915],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659974680861,"deletedAt":0,"description":"","id":81427543405,"label":"Growth-Driven Design","language":"en","name":"Growth-Driven Design","portalId":6534445,"slug":"growth-driven-design","translatedFromId":null,"translations":{},"updated":1659974680861},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1660323635311,"deletedAt":0,"description":"","id":81857606195,"label":"Web Design Trends","language":"en","name":"Web Design Trends","portalId":6534445,"slug":"web-design-trends","translatedFromId":null,"translations":{},"updated":1660323635311},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1666973873816,"deletedAt":0,"description":"","id":89815248915,"label":"web development budget","language":"en","name":"web development budget","portalId":6534445,"slug":"web-development-budget","translatedFromId":null,"translations":{},"updated":1666973873816}],"topicNames":["Growth-Driven Design","Web Design Trends","web development budget"],"topics":[81427543405,81857606195,89815248915],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1722380378416,"updatedById":61310730,"upsizeFeaturedImage":false,"url":"https://deckerdevs.com/blogs/5-things-to-add-to-your-website-budget-in-2023","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"blog-hero":{"body":{"column_split":"split-40-60","flip_columns_on_desktop":true,"heading":"5 Things to Add to Your Website Budget in 2023","heading_size":"h1","heading_tag":"h1","image_holder":{"image_field":{"alt":"deckerdevs-website","height":1080,"loading":"lazy","max_height":1080,"max_width":1080,"size_type":"auto","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website.png","width":1080}},"module_id":82854350373},"child_css":{},"css":{},"id":"blog-hero","label":null,"module_id":82854350373,"name":"blog-hero","order":1,"smart_type":null,"styles":{},"type":"module"},"blog-image":{"body":{"image_field":{"alt":"pattern-2","height":563,"loading":"lazy","max_height":563,"max_width":1000,"size_type":"auto","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/pattern-2.jpg","width":1000}},"child_css":{},"css":{},"deleted_at":1722377512236,"id":"blog-image","label":null,"module_id":62246908725,"name":"blog-image","order":3,"smart_type":null,"styles":{},"type":"module"},"blog-posts":{"body":{"heading":"Some Other Recent Thoughts"},"child_css":{},"css":{},"id":"blog-posts","label":null,"module_id":82853805588,"name":"blog-posts","order":4,"smart_type":null,"styles":{},"type":"module"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://deckerdevs.com/blogs/6-questions-to-ask-your-hubspot-cms-developer-part-3","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"82901816962","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1639920511177,"deletedAt":0,"displayName":"deckerdevs","email":"","facebook":"","fullName":"deckerdevs","gravatarUrl":null,"hasSocialProfiles":false,"id":62235724408,"label":"deckerdevs","language":"en","linkedin":"","name":"deckerdevs","portalId":6534445,"slug":"deckerdevs","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1639920511177,"userId":null,"username":null,"website":""},"blogAuthorId":62235724408,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1639920511177,"deletedAt":0,"displayName":"deckerdevs","email":"","facebook":"","fullName":"deckerdevs","gravatarUrl":null,"hasSocialProfiles":false,"id":62235724408,"label":"deckerdevs","language":"en","linkedin":"","name":"deckerdevs","portalId":6534445,"slug":"deckerdevs","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1639920511177,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":62179259185,"contentGroupId":62179259185,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1661356779556,"createdByAgent":null,"createdById":27630257,"createdTime":1661356779556,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/job-interview-memes-1-5d14a7ea1163a__700.jpeg","featuredImageAltText":"hubspot interview","featuredImageHeight":963,"featuredImageLength":0,"featuredImageWidth":700,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1661358300000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"6 Questions to Ask Your HubSpot CMS Developer: Part 3","id":82901816962,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"6 Questions to Ask Your HubSpot CMS Developer: Part 3","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":null,"listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"6 Questions to Ask Your HubSpot CMS Developer: Part 3","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

\n\n

Can you provide me with references?

\n

\n

This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.

Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.

\n

If we are lower budget, can you work with us?

\n

Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.

Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.

Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.

\n

Related: Agencies Should Pay More for Web Development Outsourcing

\n

Will you be able to provide open an honest feedback on our ideas and designs?

\n

Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.

Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.

Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.

\n

Can you give more details on the developers that will be part of the project?

\n

Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.

Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.

\n

What is the anticipated timeline?

\n

We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.

If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.

All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.

\n

How will we communicate?

\n

Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.

Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.

\n

Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel

\n

 

\n

There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.

What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?

\n

\n
• Determine your priorities
\n
• Work with a developer that you LIKE
\n
• Expect to get back out exactly what you put in
\n
• Stick to deadlines to help your project run on time
\n
• Communicate changes that impact the project ASAP!
\n

\n

For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.

\n

We hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.

\n

Be sure to check out Part 1 and Part 2.

\n
\n

","rss_summary":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

\n","rss_body":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

\n\n

Can you provide me with references?

\n

\n

This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.

Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.

\n

If we are lower budget, can you work with us?

\n

Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.

Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.

Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.

\n

Related: Agencies Should Pay More for Web Development Outsourcing

\n

Will you be able to provide open an honest feedback on our ideas and designs?

\n

Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.

Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.

Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.

\n

Can you give more details on the developers that will be part of the project?

\n

Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.

Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.

\n

What is the anticipated timeline?

\n

We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.

If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.

All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.

\n

How will we communicate?

\n

Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.

Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.

\n

Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel

\n

 

\n

There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.

What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?

\n

\n
• Determine your priorities
\n
• Work with a developer that you LIKE
\n
• Expect to get back out exactly what you put in
\n
• Stick to deadlines to help your project run on time
\n
• Communicate changes that impact the project ASAP!
\n

\n

For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.

\n

We hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.

\n

Be sure to check out Part 1 and Part 2.

\n
\n

","tag_ids":[62770442823,80453663900,81427543405],"topic_ids":[62770442823,80453663900,81427543405],"post_summary":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"keywords":[],"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"meta_description":"Here's part 3 with more questions to ask your HubSpot CMS developer. ","meta_keywords":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"hubspot interview","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":27630257,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":null,"page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/job-interview-memes-1-5d14a7ea1163a__700.jpeg","featured_image_width":700,"featured_image_height":963,"publish_timezone_offset":null,"theme_settings_values":null,"password":null,"header":null,"published_at":1692280453931,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"Here's part 3 with more questions to ask your HubSpot CMS developer. ","metaKeywords":null,"name":"6 Questions to Ask Your HubSpot CMS Developer: Part 3","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20like%20pokemon.png","nextPostFeaturedImageAltText":"","nextPostName":"Growth-Driven Design: Why Your Website is Kinda Like Pokemon","nextPostSlug":"blogs/growth-driven-design-why-your-website-is-kinda-like-pokemon","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"6 Questions to Ask Your HubSpot CMS Developer: Part 3","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

\n\n

Can you provide me with references?

\n

\n

This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.

Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.

\n

If we are lower budget, can you work with us?

\n

Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.

Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.

Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.

\n

Related: Agencies Should Pay More for Web Development Outsourcing

\n

Will you be able to provide open an honest feedback on our ideas and designs?

\n

Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.

Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.

Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.

\n

Can you give more details on the developers that will be part of the project?

\n

Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.

Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.

\n

What is the anticipated timeline?

\n

We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.

If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.

All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.

\n

How will we communicate?

\n

Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.

Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.

\n

Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel

\n

 

\n

There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.

What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?

\n

\n
• Determine your priorities
\n
• Work with a developer that you LIKE
\n
• Expect to get back out exactly what you put in
\n
• Stick to deadlines to help your project run on time
\n
• Communicate changes that impact the project ASAP!
\n

\n

For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.

\n

We hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.

\n

Be sure to check out Part 1 and Part 2.

\n
\n

","postBodyRss":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

\n\n

Can you provide me with references?

\n

\n

This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.

Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.

\n

If we are lower budget, can you work with us?

\n

Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.

Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.

Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.

\n

Related: Agencies Should Pay More for Web Development Outsourcing

\n

Will you be able to provide open an honest feedback on our ideas and designs?

\n

Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.

Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.

Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.

\n

Can you give more details on the developers that will be part of the project?

\n

Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.

Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.

\n

What is the anticipated timeline?

\n

We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.

If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.

All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.

\n

How will we communicate?

\n

Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.

Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.

\n

Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel

\n

 

\n

There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.

What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?

\n

\n
• Determine your priorities
\n
• Work with a developer that you LIKE
\n
• Expect to get back out exactly what you put in
\n
• Stick to deadlines to help your project run on time
\n
• Communicate changes that impact the project ASAP!
\n

\n

For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.

\n

We hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.

\n

Be sure to check out Part 1 and Part 2.

\n
\n

","postEmailContent":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/job-interview-memes-1-5d14a7ea1163a__700.jpeg","postListContent":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/job-interview-memes-1-5d14a7ea1163a__700.jpeg","postRssContent":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/job-interview-memes-1-5d14a7ea1163a__700.jpeg","postSummary":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

\n","postSummaryRss":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"DLYyQsxX","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website.png","previousPostFeaturedImageAltText":"","previousPostName":"5 Things to Add to Your Website Budget in 2023","previousPostSlug":"blogs/5-things-to-add-to-your-website-budget-in-2023","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1661358300000,"publishDateLocalTime":1661358300000,"publishDateLocalized":{"date":1661358300000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1692280453931,"publishedByEmail":null,"publishedById":27630257,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/6-questions-to-ask-your-hubspot-cms-developer-part-3","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

\n\n

Can you provide me with references?

\n

\n

This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.

Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.

\n

If we are lower budget, can you work with us?

\n

Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.

Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.

Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.

\n

Related: Agencies Should Pay More for Web Development Outsourcing

\n

Will you be able to provide open an honest feedback on our ideas and designs?

\n

Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.

Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.

Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.

\n

Can you give more details on the developers that will be part of the project?

\n

Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.

Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.

\n

What is the anticipated timeline?

\n

We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.

If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.

All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.

\n

How will we communicate?

\n

Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.

Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.

\n

Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel

\n

 

\n

There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.

What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?

\n

\n
• Determine your priorities
\n
• Work with a developer that you LIKE
\n
• Expect to get back out exactly what you put in
\n
• Stick to deadlines to help your project run on time
\n
• Communicate changes that impact the project ASAP!
\n

\n

For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.

\n

We hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.

\n

Be sure to check out Part 1 and Part 2.

\n
\n

","rssSummary":"

We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.

There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.

\n","rssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/job-interview-memes-1-5d14a7ea1163a__700.jpeg","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1735307653132,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/92cfd312-4e9b-4516-abc9-29f871387a31.png","sections":{},"securityState":"NONE","siteId":null,"slug":"blogs/6-questions-to-ask-your-hubspot-cms-developer-part-3","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[62770442823,80453663900,81427543405],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714493781,"deletedAt":0,"description":"","id":62770442823,"label":"HubSpot CMS Development","language":"en","name":"HubSpot CMS Development","portalId":6534445,"slug":"hubspot-cms-development","translatedFromId":null,"translations":{},"updated":1640714493781},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659024478836,"deletedAt":0,"description":"","id":80453663900,"label":"Agency Outsourcing","language":"en","name":"Agency Outsourcing","portalId":6534445,"slug":"agency-outsourcing","translatedFromId":null,"translations":{},"updated":1659024478836},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659974680861,"deletedAt":0,"description":"","id":81427543405,"label":"Growth-Driven Design","language":"en","name":"Growth-Driven Design","portalId":6534445,"slug":"growth-driven-design","translatedFromId":null,"translations":{},"updated":1659974680861}],"tagNames":["HubSpot CMS Development","Agency Outsourcing","Growth-Driven Design"],"teamPerms":[],"templatePath":"","templatePathForRender":"deckerdevs-theme/templates/blog-content.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"6 Questions to Ask Your HubSpot CMS Developer: Part 3","tmsId":null,"topicIds":[62770442823,80453663900,81427543405],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714493781,"deletedAt":0,"description":"","id":62770442823,"label":"HubSpot CMS Development","language":"en","name":"HubSpot CMS Development","portalId":6534445,"slug":"hubspot-cms-development","translatedFromId":null,"translations":{},"updated":1640714493781},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659024478836,"deletedAt":0,"description":"","id":80453663900,"label":"Agency Outsourcing","language":"en","name":"Agency Outsourcing","portalId":6534445,"slug":"agency-outsourcing","translatedFromId":null,"translations":{},"updated":1659024478836},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659974680861,"deletedAt":0,"description":"","id":81427543405,"label":"Growth-Driven Design","language":"en","name":"Growth-Driven Design","portalId":6534445,"slug":"growth-driven-design","translatedFromId":null,"translations":{},"updated":1659974680861}],"topicNames":["HubSpot CMS Development","Agency Outsourcing","Growth-Driven Design"],"topics":[62770442823,80453663900,81427543405],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1692280453937,"updatedById":27630257,"upsizeFeaturedImage":false,"url":"https://deckerdevs.com/blogs/6-questions-to-ask-your-hubspot-cms-developer-part-3","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"blog-image":{"body":{"image_field":{"alt":"pattern-2","height":563,"loading":"lazy","max_height":563,"max_width":1000,"size_type":"auto","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/pattern-2.jpg","width":1000},"module_id":62246908725},"child_css":{},"css":{},"deleted_at":1692280429259,"id":"blog-image","label":null,"module_id":62246908725,"name":"blog-image","order":3,"smart_type":null,"styles":{},"type":"module"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://deckerdevs.com/blogs/growth-driven-design-why-your-website-is-kinda-like-pokemon","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"81427542631","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1639920511177,"deletedAt":0,"displayName":"deckerdevs","email":"","facebook":"","fullName":"deckerdevs","gravatarUrl":null,"hasSocialProfiles":false,"id":62235724408,"label":"deckerdevs","language":"en","linkedin":"","name":"deckerdevs","portalId":6534445,"slug":"deckerdevs","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1639920511177,"userId":null,"username":null,"website":""},"blogAuthorId":62235724408,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1639920511177,"deletedAt":0,"displayName":"deckerdevs","email":"","facebook":"","fullName":"deckerdevs","gravatarUrl":null,"hasSocialProfiles":false,"id":62235724408,"label":"deckerdevs","language":"en","linkedin":"","name":"deckerdevs","portalId":6534445,"slug":"deckerdevs","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1639920511177,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":62179259185,"contentGroupId":62179259185,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1659973945662,"createdByAgent":null,"createdById":27630257,"createdTime":1659973945662,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20like%20pokemon.png","featuredImageAltText":"","featuredImageHeight":1080,"featuredImageLength":0,"featuredImageWidth":1080,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1659804180000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"Growth-Driven Design: Why Your Website is Kinda Like Pokemon","id":81427542631,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Growth-Driven Design: Why Your Website is Kinda Like Pokemon","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"Growth-Driven Design: Why Your Website is Kinda Like Pokemon","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

\n\n

Tools that served you before may not serve you as you grow

\n

Sure, Pikachu is cute and all, but Raichu is much more powerful and comes with a bigger set of tools or abilities at his disposal to help you win the battle against your competition for website leads.

Whether it’s developing a cost analysis calculator or price comparison tool, or integrating an important business application, there’s always something you can do to enhance the user experience of clients and prospects seeking information on your website. You may want to add a customer portal or tweak your most commonly used module to create a site that’s easy to navigate for both sales and prospects.

Savvy marketers develop a deep understanding of the complex buying journey surrounding their products and services. As you further break down the buying process and plan content for your website, you may find that the site you designed needs additions in order to facilitate the buying process.

\n

You’re going head to head with your competitors

\n

While the battle may not be quite as intense as a Pokemon training battle, you still want to be prepared to go head to head with your competitors online. You can catch up with them, or even best them, by doing research on the top contenders in your industry and their offerings. Use this research when planning your marketing, including any website additions you may be considering.

If your biggest competition has a large resource section on its site, with multiple blog articles, case studies, white papers, and webinars, consider developing a mega menu that allows you to showcase the information you offer in an easy-to-navigate place.

Understanding what others in your industry are doing will help you stay ahead of the curve and competitively situated when it comes to the evolution of your website.

\n

The team has changing needs and goals

\n

You need to make sure that your marketing team has the tools to do their job properly. Happy employees are 13% more productive, according to a UK study. Many organizations spend too much time planning the design of their website and not enough on how the backend should work for their marketing team. You should make planning your modules and user functions in the backend be part of the design process from the beginning, then continue to address these needs by making regular changes and adding strategic features.

Page templates should be easily accessible and set up properly, and different module iterations should be labeled intuitively. Backend users should be able to easily create pages, add content, and edit and optimize that content. HubSpot CMS makes it particularly easy for marketers. Because it is such a user-friendly platform, tasks like adding opacity or sizing options to a hero module places give marketers even more flexibility and control..The more space a marketer has for freedom, creativity, and flexibility, the more ways they can experiment to deliver remarkable content into the hands of the user — and the more your business benefits.

\n

Related: Happy Employees, Happy Customers: API Integrations Improve Organizational Health

\n

Planning your resources maximizes your success

\n

While in-game resources might respawn in Pokemon, strategically planning how you use them helps ensure sustainable success. The same is true for the financial resources you allocate toward your website strategy. By having a monthly budget that you allocate toward growth-driven design, you can ensure that your website continues to evolve and your teams have the tools they need. Progress won’t be inhibited by an outdated website that doesn’t suit the growing needs of your marketers and the prospects and customers your website is serving.

Allocating a monthly budget toward the continued optimization and growth of your website lets you keep small changes moving along. This avoids stagnation in your pipeline, reduces frustration from your team, and ultimately makes more money in the long run.

Growth-driven design takes the preconceptions of web development to the next level by assigning them a predictable cost and breaking them down into monthly projects that are much more sustainable. The belief behind growth-driven design is that your website is constantly evolving. It is the ultimate Pokemon, because it never stops improving its features to ensure it remains the most competitive champion of your business’s vision and mission.

A sustainable plan is invaluable. It allows you to dream your biggest dreams, because when you break them into small steps, the entire world is at your disposal. Gloria Steinem said, “Without leaps of imagination or dreaming, we lose excitement of possibilities. Dreaming, after all, is a form of planning.” When you dream big and plan your resources accordingly, nothing is outside your reach.

\n

\n

 

","rss_summary":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

\n","rss_body":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

\n\n

Tools that served you before may not serve you as you grow

\n

Sure, Pikachu is cute and all, but Raichu is much more powerful and comes with a bigger set of tools or abilities at his disposal to help you win the battle against your competition for website leads.

Whether it’s developing a cost analysis calculator or price comparison tool, or integrating an important business application, there’s always something you can do to enhance the user experience of clients and prospects seeking information on your website. You may want to add a customer portal or tweak your most commonly used module to create a site that’s easy to navigate for both sales and prospects.

Savvy marketers develop a deep understanding of the complex buying journey surrounding their products and services. As you further break down the buying process and plan content for your website, you may find that the site you designed needs additions in order to facilitate the buying process.

\n

You’re going head to head with your competitors

\n

While the battle may not be quite as intense as a Pokemon training battle, you still want to be prepared to go head to head with your competitors online. You can catch up with them, or even best them, by doing research on the top contenders in your industry and their offerings. Use this research when planning your marketing, including any website additions you may be considering.

If your biggest competition has a large resource section on its site, with multiple blog articles, case studies, white papers, and webinars, consider developing a mega menu that allows you to showcase the information you offer in an easy-to-navigate place.

Understanding what others in your industry are doing will help you stay ahead of the curve and competitively situated when it comes to the evolution of your website.

\n

The team has changing needs and goals

\n

You need to make sure that your marketing team has the tools to do their job properly. Happy employees are 13% more productive, according to a UK study. Many organizations spend too much time planning the design of their website and not enough on how the backend should work for their marketing team. You should make planning your modules and user functions in the backend be part of the design process from the beginning, then continue to address these needs by making regular changes and adding strategic features.

Page templates should be easily accessible and set up properly, and different module iterations should be labeled intuitively. Backend users should be able to easily create pages, add content, and edit and optimize that content. HubSpot CMS makes it particularly easy for marketers. Because it is such a user-friendly platform, tasks like adding opacity or sizing options to a hero module places give marketers even more flexibility and control..The more space a marketer has for freedom, creativity, and flexibility, the more ways they can experiment to deliver remarkable content into the hands of the user — and the more your business benefits.

\n

Related: Happy Employees, Happy Customers: API Integrations Improve Organizational Health

\n

Planning your resources maximizes your success

\n

While in-game resources might respawn in Pokemon, strategically planning how you use them helps ensure sustainable success. The same is true for the financial resources you allocate toward your website strategy. By having a monthly budget that you allocate toward growth-driven design, you can ensure that your website continues to evolve and your teams have the tools they need. Progress won’t be inhibited by an outdated website that doesn’t suit the growing needs of your marketers and the prospects and customers your website is serving.

Allocating a monthly budget toward the continued optimization and growth of your website lets you keep small changes moving along. This avoids stagnation in your pipeline, reduces frustration from your team, and ultimately makes more money in the long run.

Growth-driven design takes the preconceptions of web development to the next level by assigning them a predictable cost and breaking them down into monthly projects that are much more sustainable. The belief behind growth-driven design is that your website is constantly evolving. It is the ultimate Pokemon, because it never stops improving its features to ensure it remains the most competitive champion of your business’s vision and mission.

A sustainable plan is invaluable. It allows you to dream your biggest dreams, because when you break them into small steps, the entire world is at your disposal. Gloria Steinem said, “Without leaps of imagination or dreaming, we lose excitement of possibilities. Dreaming, after all, is a form of planning.” When you dream big and plan your resources accordingly, nothing is outside your reach.

\n

\n

 

","tag_ids":[62770428201,81427543405],"topic_ids":[62770428201,81427543405],"post_summary":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"keywords":[],"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"meta_description":"Growth-Driven Design allows for a constant evolution of your website - much like pokemon. Learn more about the continuous improvement model...","meta_keywords":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":61310730,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20like%20pokemon.png","featured_image_width":1080,"featured_image_height":1080,"publish_timezone_offset":null,"theme_settings_values":null,"password":null,"header":null,"published_at":1722397684483,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"Growth-Driven Design allows for a constant evolution of your website - much like pokemon. Learn more about the continuous improvement model...","metaKeywords":null,"name":"Growth-Driven Design: Why Your Website is Kinda Like Pokemon","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-wordpress%20to%20hubspot.png","nextPostFeaturedImageAltText":"","nextPostName":"It's Time to Leave WordPress for HubSpot CMS","nextPostSlug":"blogs/its-time-to-leave-wordpress-for-hubspot-cms","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Growth-Driven Design: Why Your Website is Kinda Like Pokemon","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

\n\n

Tools that served you before may not serve you as you grow

\n

Sure, Pikachu is cute and all, but Raichu is much more powerful and comes with a bigger set of tools or abilities at his disposal to help you win the battle against your competition for website leads.

Whether it’s developing a cost analysis calculator or price comparison tool, or integrating an important business application, there’s always something you can do to enhance the user experience of clients and prospects seeking information on your website. You may want to add a customer portal or tweak your most commonly used module to create a site that’s easy to navigate for both sales and prospects.

Savvy marketers develop a deep understanding of the complex buying journey surrounding their products and services. As you further break down the buying process and plan content for your website, you may find that the site you designed needs additions in order to facilitate the buying process.

\n

You’re going head to head with your competitors

\n

While the battle may not be quite as intense as a Pokemon training battle, you still want to be prepared to go head to head with your competitors online. You can catch up with them, or even best them, by doing research on the top contenders in your industry and their offerings. Use this research when planning your marketing, including any website additions you may be considering.

If your biggest competition has a large resource section on its site, with multiple blog articles, case studies, white papers, and webinars, consider developing a mega menu that allows you to showcase the information you offer in an easy-to-navigate place.

Understanding what others in your industry are doing will help you stay ahead of the curve and competitively situated when it comes to the evolution of your website.

\n

The team has changing needs and goals

\n

You need to make sure that your marketing team has the tools to do their job properly. Happy employees are 13% more productive, according to a UK study. Many organizations spend too much time planning the design of their website and not enough on how the backend should work for their marketing team. You should make planning your modules and user functions in the backend be part of the design process from the beginning, then continue to address these needs by making regular changes and adding strategic features.

Page templates should be easily accessible and set up properly, and different module iterations should be labeled intuitively. Backend users should be able to easily create pages, add content, and edit and optimize that content. HubSpot CMS makes it particularly easy for marketers. Because it is such a user-friendly platform, tasks like adding opacity or sizing options to a hero module places give marketers even more flexibility and control..The more space a marketer has for freedom, creativity, and flexibility, the more ways they can experiment to deliver remarkable content into the hands of the user — and the more your business benefits.

\n

Related: Happy Employees, Happy Customers: API Integrations Improve Organizational Health

\n

Planning your resources maximizes your success

\n

While in-game resources might respawn in Pokemon, strategically planning how you use them helps ensure sustainable success. The same is true for the financial resources you allocate toward your website strategy. By having a monthly budget that you allocate toward growth-driven design, you can ensure that your website continues to evolve and your teams have the tools they need. Progress won’t be inhibited by an outdated website that doesn’t suit the growing needs of your marketers and the prospects and customers your website is serving.

Allocating a monthly budget toward the continued optimization and growth of your website lets you keep small changes moving along. This avoids stagnation in your pipeline, reduces frustration from your team, and ultimately makes more money in the long run.

Growth-driven design takes the preconceptions of web development to the next level by assigning them a predictable cost and breaking them down into monthly projects that are much more sustainable. The belief behind growth-driven design is that your website is constantly evolving. It is the ultimate Pokemon, because it never stops improving its features to ensure it remains the most competitive champion of your business’s vision and mission.

A sustainable plan is invaluable. It allows you to dream your biggest dreams, because when you break them into small steps, the entire world is at your disposal. Gloria Steinem said, “Without leaps of imagination or dreaming, we lose excitement of possibilities. Dreaming, after all, is a form of planning.” When you dream big and plan your resources accordingly, nothing is outside your reach.

\n

\n

 

","postBodyRss":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

\n\n

Tools that served you before may not serve you as you grow

\n

Sure, Pikachu is cute and all, but Raichu is much more powerful and comes with a bigger set of tools or abilities at his disposal to help you win the battle against your competition for website leads.

Whether it’s developing a cost analysis calculator or price comparison tool, or integrating an important business application, there’s always something you can do to enhance the user experience of clients and prospects seeking information on your website. You may want to add a customer portal or tweak your most commonly used module to create a site that’s easy to navigate for both sales and prospects.

Savvy marketers develop a deep understanding of the complex buying journey surrounding their products and services. As you further break down the buying process and plan content for your website, you may find that the site you designed needs additions in order to facilitate the buying process.

\n

You’re going head to head with your competitors

\n

While the battle may not be quite as intense as a Pokemon training battle, you still want to be prepared to go head to head with your competitors online. You can catch up with them, or even best them, by doing research on the top contenders in your industry and their offerings. Use this research when planning your marketing, including any website additions you may be considering.

If your biggest competition has a large resource section on its site, with multiple blog articles, case studies, white papers, and webinars, consider developing a mega menu that allows you to showcase the information you offer in an easy-to-navigate place.

Understanding what others in your industry are doing will help you stay ahead of the curve and competitively situated when it comes to the evolution of your website.

\n

The team has changing needs and goals

\n

You need to make sure that your marketing team has the tools to do their job properly. Happy employees are 13% more productive, according to a UK study. Many organizations spend too much time planning the design of their website and not enough on how the backend should work for their marketing team. You should make planning your modules and user functions in the backend be part of the design process from the beginning, then continue to address these needs by making regular changes and adding strategic features.

Page templates should be easily accessible and set up properly, and different module iterations should be labeled intuitively. Backend users should be able to easily create pages, add content, and edit and optimize that content. HubSpot CMS makes it particularly easy for marketers. Because it is such a user-friendly platform, tasks like adding opacity or sizing options to a hero module places give marketers even more flexibility and control..The more space a marketer has for freedom, creativity, and flexibility, the more ways they can experiment to deliver remarkable content into the hands of the user — and the more your business benefits.

\n

Related: Happy Employees, Happy Customers: API Integrations Improve Organizational Health

\n

Planning your resources maximizes your success

\n

While in-game resources might respawn in Pokemon, strategically planning how you use them helps ensure sustainable success. The same is true for the financial resources you allocate toward your website strategy. By having a monthly budget that you allocate toward growth-driven design, you can ensure that your website continues to evolve and your teams have the tools they need. Progress won’t be inhibited by an outdated website that doesn’t suit the growing needs of your marketers and the prospects and customers your website is serving.

Allocating a monthly budget toward the continued optimization and growth of your website lets you keep small changes moving along. This avoids stagnation in your pipeline, reduces frustration from your team, and ultimately makes more money in the long run.

Growth-driven design takes the preconceptions of web development to the next level by assigning them a predictable cost and breaking them down into monthly projects that are much more sustainable. The belief behind growth-driven design is that your website is constantly evolving. It is the ultimate Pokemon, because it never stops improving its features to ensure it remains the most competitive champion of your business’s vision and mission.

A sustainable plan is invaluable. It allows you to dream your biggest dreams, because when you break them into small steps, the entire world is at your disposal. Gloria Steinem said, “Without leaps of imagination or dreaming, we lose excitement of possibilities. Dreaming, after all, is a form of planning.” When you dream big and plan your resources accordingly, nothing is outside your reach.

\n

\n

 

","postEmailContent":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20like%20pokemon.png","postListContent":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20like%20pokemon.png","postRssContent":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20like%20pokemon.png","postSummary":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

\n","postSummaryRss":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"itmLmLCP","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/job-interview-memes-1-5d14a7ea1163a__700.jpeg","previousPostFeaturedImageAltText":"hubspot interview","previousPostName":"6 Questions to Ask Your HubSpot CMS Developer: Part 3","previousPostSlug":"blogs/6-questions-to-ask-your-hubspot-cms-developer-part-3","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1659804180000,"publishDateLocalTime":1659804180000,"publishDateLocalized":{"date":1659804180000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1722397684483,"publishedByEmail":null,"publishedById":61310730,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/growth-driven-design-why-your-website-is-kinda-like-pokemon","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

\n\n

Tools that served you before may not serve you as you grow

\n

Sure, Pikachu is cute and all, but Raichu is much more powerful and comes with a bigger set of tools or abilities at his disposal to help you win the battle against your competition for website leads.

Whether it’s developing a cost analysis calculator or price comparison tool, or integrating an important business application, there’s always something you can do to enhance the user experience of clients and prospects seeking information on your website. You may want to add a customer portal or tweak your most commonly used module to create a site that’s easy to navigate for both sales and prospects.

Savvy marketers develop a deep understanding of the complex buying journey surrounding their products and services. As you further break down the buying process and plan content for your website, you may find that the site you designed needs additions in order to facilitate the buying process.

\n

You’re going head to head with your competitors

\n

While the battle may not be quite as intense as a Pokemon training battle, you still want to be prepared to go head to head with your competitors online. You can catch up with them, or even best them, by doing research on the top contenders in your industry and their offerings. Use this research when planning your marketing, including any website additions you may be considering.

If your biggest competition has a large resource section on its site, with multiple blog articles, case studies, white papers, and webinars, consider developing a mega menu that allows you to showcase the information you offer in an easy-to-navigate place.

Understanding what others in your industry are doing will help you stay ahead of the curve and competitively situated when it comes to the evolution of your website.

\n

The team has changing needs and goals

\n

You need to make sure that your marketing team has the tools to do their job properly. Happy employees are 13% more productive, according to a UK study. Many organizations spend too much time planning the design of their website and not enough on how the backend should work for their marketing team. You should make planning your modules and user functions in the backend be part of the design process from the beginning, then continue to address these needs by making regular changes and adding strategic features.

Page templates should be easily accessible and set up properly, and different module iterations should be labeled intuitively. Backend users should be able to easily create pages, add content, and edit and optimize that content. HubSpot CMS makes it particularly easy for marketers. Because it is such a user-friendly platform, tasks like adding opacity or sizing options to a hero module places give marketers even more flexibility and control..The more space a marketer has for freedom, creativity, and flexibility, the more ways they can experiment to deliver remarkable content into the hands of the user — and the more your business benefits.

\n

Related: Happy Employees, Happy Customers: API Integrations Improve Organizational Health

\n

Planning your resources maximizes your success

\n

While in-game resources might respawn in Pokemon, strategically planning how you use them helps ensure sustainable success. The same is true for the financial resources you allocate toward your website strategy. By having a monthly budget that you allocate toward growth-driven design, you can ensure that your website continues to evolve and your teams have the tools they need. Progress won’t be inhibited by an outdated website that doesn’t suit the growing needs of your marketers and the prospects and customers your website is serving.

Allocating a monthly budget toward the continued optimization and growth of your website lets you keep small changes moving along. This avoids stagnation in your pipeline, reduces frustration from your team, and ultimately makes more money in the long run.

Growth-driven design takes the preconceptions of web development to the next level by assigning them a predictable cost and breaking them down into monthly projects that are much more sustainable. The belief behind growth-driven design is that your website is constantly evolving. It is the ultimate Pokemon, because it never stops improving its features to ensure it remains the most competitive champion of your business’s vision and mission.

A sustainable plan is invaluable. It allows you to dream your biggest dreams, because when you break them into small steps, the entire world is at your disposal. Gloria Steinem said, “Without leaps of imagination or dreaming, we lose excitement of possibilities. Dreaming, after all, is a form of planning.” When you dream big and plan your resources accordingly, nothing is outside your reach.

\n

\n

 

","rssSummary":"

Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.

Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?

After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.

So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.

Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.

\n","rssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20like%20pokemon.png","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1736740084540,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/5235d8f4-df3c-4bc5-9425-f7068f57401c.png","sections":{},"securityState":"NONE","siteId":null,"slug":"blogs/growth-driven-design-why-your-website-is-kinda-like-pokemon","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[62770428201,81427543405],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714505310,"deletedAt":0,"description":"","id":62770428201,"label":"Continuous Improvement Model","language":"en","name":"Continuous Improvement Model","portalId":6534445,"slug":"continuous-improvement-model","translatedFromId":null,"translations":{},"updated":1640714505310},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659974680861,"deletedAt":0,"description":"","id":81427543405,"label":"Growth-Driven Design","language":"en","name":"Growth-Driven Design","portalId":6534445,"slug":"growth-driven-design","translatedFromId":null,"translations":{},"updated":1659974680861}],"tagNames":["Continuous Improvement Model","Growth-Driven Design"],"teamPerms":[],"templatePath":"","templatePathForRender":"deckerdevs-theme/templates/blog-content.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Growth-Driven Design: Why Your Website is Kinda Like Pokemon","tmsId":null,"topicIds":[62770428201,81427543405],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1640714505310,"deletedAt":0,"description":"","id":62770428201,"label":"Continuous Improvement Model","language":"en","name":"Continuous Improvement Model","portalId":6534445,"slug":"continuous-improvement-model","translatedFromId":null,"translations":{},"updated":1640714505310},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1659974680861,"deletedAt":0,"description":"","id":81427543405,"label":"Growth-Driven Design","language":"en","name":"Growth-Driven Design","portalId":6534445,"slug":"growth-driven-design","translatedFromId":null,"translations":{},"updated":1659974680861}],"topicNames":["Continuous Improvement Model","Growth-Driven Design"],"topics":[62770428201,81427543405],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1722397684488,"updatedById":61310730,"upsizeFeaturedImage":false,"url":"https://deckerdevs.com/blogs/growth-driven-design-why-your-website-is-kinda-like-pokemon","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"blog-hero":{"body":{"column_split":"split-40-60","flip_columns_on_desktop":true,"heading":"Growth-Driven Design: Why Your Website is Kinda Like Pokemon","heading_size":"h1","heading_tag":"h1","image_holder":{"image_field":{"alt":"deckerdevs-website like pokemon","height":1080,"loading":"lazy","max_height":1080,"max_width":1080,"size_type":"auto","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20like%20pokemon.png","width":1080}}},"child_css":{},"css":{},"id":"blog-hero","label":null,"module_id":82854350373,"name":"blog-hero","order":1,"smart_type":null,"styles":{},"type":"module"},"blog-image":{"body":{"image_field":{"alt":"pattern","height":563,"loading":"lazy","max_height":563,"max_width":1000,"size_type":"auto","src":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs%20brand%20assets/pattern.jpg","width":1000},"module_id":62246908725},"child_css":{},"css":{},"deleted_at":1692621947277,"id":"blog-image","label":null,"module_id":62246908725,"name":"blog-image","order":3,"smart_type":null,"styles":{},"type":"module"},"blog-posts":{"body":{"heading":"Some Other Recent Thoughts"},"child_css":{},"css":{},"id":"blog-posts","label":null,"module_id":82853805588,"name":"blog-posts","order":4,"smart_type":null,"styles":{},"type":"module"}}}],"offset":0,"total":4,"totalCount":4}