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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
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![\"The](\"https://lolalambchops.com/wp/wp-content/uploads/2020/01/New-Year-New-You-Meme.jpeg\")
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
![\"site](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/I%20LOOKED%20AT%20YOUR%20WEBSITE-jpg.jpeg\")
We bring up page speed optimization, conversion optimization and user experience relative to retail sales quite a bit in our conversations with clients old and new. But so many fail to account for site performance in all of the rush to promote and get as many people to their website as possible. To optimize your site performance for Black Friday weekend, here are our best tips:
Dig Deep into Page Load Speed
\nFrom image size to video size to all of the scripts that you’re running - the factors bogging down your page load speed are usually small things that stack up over time as you add content, pages and features. For retail customers we usually see issues with slow loading catalogs, images and videos that bog things down.
A bogged down website doesn’t do great things for your bounce rate. Google found that websites whose load times go from 1-3 seconds bounce rate increase probability goes up 32%. And that only gets worse as the load speed goes up. A website whose load speed increases from 1 to 5 seconds has a 90% chance of bounce rate increase.
Page speed optimization is not just an opportunity to optimize sales, but a requirement moving forward. User expectations are increasing too, and across the board for mobile websites the average time It takes to fully load a mobile landing page has dropped by seven seconds.
Bottom line? Reduce your page load time and you’ll do wonders for keeping people on your website and converting those prospects into sales.
Related: Page Speed Optimization - 5 Factors Bogging Down Your Website
\nBoost Conversion Rates with Mega Menus
\nWe are *huge* proponents of mega menus, particularly for organizations that have a lot of information that users need to parse and access quickly and that couldn’t be more true than for retail brands. Companies like GameStop, Home Depot, Wayfair, Best Buy, and even Amazon are constantly testing different versions of mega menus. This allows them to better cater to the complex product offerings, deals and specials they have and optimize conversions by making their information simpler to access.
A mega menu is an expandable menu that allows the user to display a two-dimensional drop-down layout. It usually consists of multiple categories and products associated with those categories along with frequently purchased items, links, and graphics promoting special deals and promotions. ![\"Black](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/Black%20Friday%20Home%20Depot%20Blog%20Image.webp\")
Mega menus are a great way to circumvent impatient customers that might be sensitive to load times when clicking through a website to find the information they’re looking for. They offer a centralized place to see your offerings, which helps avoid user frustration. When a shopper can find everything they’re looking for and understand the depth of your offerings without having to click through to multiple pages on your website, it instantly qualifies your traffic and makes for a better user experience every single time.
Related: Mega Menus are Here to Stay
\nTake a good hard look at your User Experience
\nWe’ve talked about them before, but we can’t stress enough the importance of user experience. A Mega menu or page speed optimization will get you started, but as most marketers know, user experience is an ever-evolving process that requires continuous tweaking and feedback. It goes beyond the standard A-B testing and gets deep into how design draws the eyes or how the color of a button or well-placed sale banner can totally change the game.
Take a look at heat maps, create user experience surveys and do whatever you can to really dig into the intelligence of how every aspect of your website is performing.
Microsoft Clarity is a great (and FREE!) tool that we’ve been testing out recently to help us dig into user sessions and understand a little more about how users are navigating websites. Hot Jar and Lucky Orange are also great tools. If you’re still in the design phase of your landing page and want feedback pre-launch (this is great for all your campaign planning for next year!) Attention Insight is a great paid tool that pulls from AI to predict user behavior and understand how your layout and design will impact user behavior.
Related: 5 Website Optimization Tools to Boost Conversions
If the personal inundation you received from retail brands in your e-mail inbox and text stream this weekend isn’t indication enough, we’re here to tell you: competition is heating up for the attention and wallets of your customers and prospects. It is absolutely critical not only that you take the steps you’re already taking to maximize marketing budget and get in front of their faces - but once you have their attention, you really need to be positive that your website is helping you seal the deal.
By looking at your site navigation, user sessions, heat maps, and optimizing your page load speed, you can increase your conversion rates significantly and boost sales even more going into the holiday season.
Just because Black Friday Weekend is over doesn’t mean that you shouldn’t do things now to optimize your site through the holiday shopping season.
Tell us in the comments how you guys did and what you’ll be doing better for the rest of the holiday shopping season.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
We bring up page speed optimization, conversion optimization and user experience relative to retail sales quite a bit in our conversations with clients old and new. But so many fail to account for site performance in all of the rush to promote and get as many people to their website as possible. To optimize your site performance for Black Friday weekend, here are our best tips:
Dig Deep into Page Load Speed
\nFrom image size to video size to all of the scripts that you’re running - the factors bogging down your page load speed are usually small things that stack up over time as you add content, pages and features. For retail customers we usually see issues with slow loading catalogs, images and videos that bog things down.
A bogged down website doesn’t do great things for your bounce rate. Google found that websites whose load times go from 1-3 seconds bounce rate increase probability goes up 32%. And that only gets worse as the load speed goes up. A website whose load speed increases from 1 to 5 seconds has a 90% chance of bounce rate increase.
Page speed optimization is not just an opportunity to optimize sales, but a requirement moving forward. User expectations are increasing too, and across the board for mobile websites the average time It takes to fully load a mobile landing page has dropped by seven seconds.
Bottom line? Reduce your page load time and you’ll do wonders for keeping people on your website and converting those prospects into sales.
Related: Page Speed Optimization - 5 Factors Bogging Down Your Website
\nBoost Conversion Rates with Mega Menus
\nWe are *huge* proponents of mega menus, particularly for organizations that have a lot of information that users need to parse and access quickly and that couldn’t be more true than for retail brands. Companies like GameStop, Home Depot, Wayfair, Best Buy, and even Amazon are constantly testing different versions of mega menus. This allows them to better cater to the complex product offerings, deals and specials they have and optimize conversions by making their information simpler to access.
A mega menu is an expandable menu that allows the user to display a two-dimensional drop-down layout. It usually consists of multiple categories and products associated with those categories along with frequently purchased items, links, and graphics promoting special deals and promotions.
Mega menus are a great way to circumvent impatient customers that might be sensitive to load times when clicking through a website to find the information they’re looking for. They offer a centralized place to see your offerings, which helps avoid user frustration. When a shopper can find everything they’re looking for and understand the depth of your offerings without having to click through to multiple pages on your website, it instantly qualifies your traffic and makes for a better user experience every single time.
Related: Mega Menus are Here to Stay
\nTake a good hard look at your User Experience
\nWe’ve talked about them before, but we can’t stress enough the importance of user experience. A Mega menu or page speed optimization will get you started, but as most marketers know, user experience is an ever-evolving process that requires continuous tweaking and feedback. It goes beyond the standard A-B testing and gets deep into how design draws the eyes or how the color of a button or well-placed sale banner can totally change the game.
Take a look at heat maps, create user experience surveys and do whatever you can to really dig into the intelligence of how every aspect of your website is performing.
Microsoft Clarity is a great (and FREE!) tool that we’ve been testing out recently to help us dig into user sessions and understand a little more about how users are navigating websites. Hot Jar and Lucky Orange are also great tools. If you’re still in the design phase of your landing page and want feedback pre-launch (this is great for all your campaign planning for next year!) Attention Insight is a great paid tool that pulls from AI to predict user behavior and understand how your layout and design will impact user behavior.
Related: 5 Website Optimization Tools to Boost Conversions
If the personal inundation you received from retail brands in your e-mail inbox and text stream this weekend isn’t indication enough, we’re here to tell you: competition is heating up for the attention and wallets of your customers and prospects. It is absolutely critical not only that you take the steps you’re already taking to maximize marketing budget and get in front of their faces - but once you have their attention, you really need to be positive that your website is helping you seal the deal.
By looking at your site navigation, user sessions, heat maps, and optimizing your page load speed, you can increase your conversion rates significantly and boost sales even more going into the holiday season.
Just because Black Friday Weekend is over doesn’t mean that you shouldn’t do things now to optimize your site through the holiday shopping season.
Tell us in the comments how you guys did and what you’ll be doing better for the rest of the holiday shopping season.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
We bring up page speed optimization, conversion optimization and user experience relative to retail sales quite a bit in our conversations with clients old and new. But so many fail to account for site performance in all of the rush to promote and get as many people to their website as possible. To optimize your site performance for Black Friday weekend, here are our best tips:
Dig Deep into Page Load Speed
\nFrom image size to video size to all of the scripts that you’re running - the factors bogging down your page load speed are usually small things that stack up over time as you add content, pages and features. For retail customers we usually see issues with slow loading catalogs, images and videos that bog things down.
A bogged down website doesn’t do great things for your bounce rate. Google found that websites whose load times go from 1-3 seconds bounce rate increase probability goes up 32%. And that only gets worse as the load speed goes up. A website whose load speed increases from 1 to 5 seconds has a 90% chance of bounce rate increase.
Page speed optimization is not just an opportunity to optimize sales, but a requirement moving forward. User expectations are increasing too, and across the board for mobile websites the average time It takes to fully load a mobile landing page has dropped by seven seconds.
Bottom line? Reduce your page load time and you’ll do wonders for keeping people on your website and converting those prospects into sales.
Related: Page Speed Optimization - 5 Factors Bogging Down Your Website
\nBoost Conversion Rates with Mega Menus
\nWe are *huge* proponents of mega menus, particularly for organizations that have a lot of information that users need to parse and access quickly and that couldn’t be more true than for retail brands. Companies like GameStop, Home Depot, Wayfair, Best Buy, and even Amazon are constantly testing different versions of mega menus. This allows them to better cater to the complex product offerings, deals and specials they have and optimize conversions by making their information simpler to access.
A mega menu is an expandable menu that allows the user to display a two-dimensional drop-down layout. It usually consists of multiple categories and products associated with those categories along with frequently purchased items, links, and graphics promoting special deals and promotions.
Mega menus are a great way to circumvent impatient customers that might be sensitive to load times when clicking through a website to find the information they’re looking for. They offer a centralized place to see your offerings, which helps avoid user frustration. When a shopper can find everything they’re looking for and understand the depth of your offerings without having to click through to multiple pages on your website, it instantly qualifies your traffic and makes for a better user experience every single time.
Related: Mega Menus are Here to Stay
\nTake a good hard look at your User Experience
\nWe’ve talked about them before, but we can’t stress enough the importance of user experience. A Mega menu or page speed optimization will get you started, but as most marketers know, user experience is an ever-evolving process that requires continuous tweaking and feedback. It goes beyond the standard A-B testing and gets deep into how design draws the eyes or how the color of a button or well-placed sale banner can totally change the game.
Take a look at heat maps, create user experience surveys and do whatever you can to really dig into the intelligence of how every aspect of your website is performing.
Microsoft Clarity is a great (and FREE!) tool that we’ve been testing out recently to help us dig into user sessions and understand a little more about how users are navigating websites. Hot Jar and Lucky Orange are also great tools. If you’re still in the design phase of your landing page and want feedback pre-launch (this is great for all your campaign planning for next year!) Attention Insight is a great paid tool that pulls from AI to predict user behavior and understand how your layout and design will impact user behavior.
Related: 5 Website Optimization Tools to Boost Conversions
If the personal inundation you received from retail brands in your e-mail inbox and text stream this weekend isn’t indication enough, we’re here to tell you: competition is heating up for the attention and wallets of your customers and prospects. It is absolutely critical not only that you take the steps you’re already taking to maximize marketing budget and get in front of their faces - but once you have their attention, you really need to be positive that your website is helping you seal the deal.
By looking at your site navigation, user sessions, heat maps, and optimizing your page load speed, you can increase your conversion rates significantly and boost sales even more going into the holiday season.
Just because Black Friday Weekend is over doesn’t mean that you shouldn’t do things now to optimize your site through the holiday shopping season.
Tell us in the comments how you guys did and what you’ll be doing better for the rest of the holiday shopping season.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
We bring up page speed optimization, conversion optimization and user experience relative to retail sales quite a bit in our conversations with clients old and new. But so many fail to account for site performance in all of the rush to promote and get as many people to their website as possible. To optimize your site performance for Black Friday weekend, here are our best tips:
Dig Deep into Page Load Speed
\nFrom image size to video size to all of the scripts that you’re running - the factors bogging down your page load speed are usually small things that stack up over time as you add content, pages and features. For retail customers we usually see issues with slow loading catalogs, images and videos that bog things down.
A bogged down website doesn’t do great things for your bounce rate. Google found that websites whose load times go from 1-3 seconds bounce rate increase probability goes up 32%. And that only gets worse as the load speed goes up. A website whose load speed increases from 1 to 5 seconds has a 90% chance of bounce rate increase.
Page speed optimization is not just an opportunity to optimize sales, but a requirement moving forward. User expectations are increasing too, and across the board for mobile websites the average time It takes to fully load a mobile landing page has dropped by seven seconds.
Bottom line? Reduce your page load time and you’ll do wonders for keeping people on your website and converting those prospects into sales.
Related: Page Speed Optimization - 5 Factors Bogging Down Your Website
\nBoost Conversion Rates with Mega Menus
\nWe are *huge* proponents of mega menus, particularly for organizations that have a lot of information that users need to parse and access quickly and that couldn’t be more true than for retail brands. Companies like GameStop, Home Depot, Wayfair, Best Buy, and even Amazon are constantly testing different versions of mega menus. This allows them to better cater to the complex product offerings, deals and specials they have and optimize conversions by making their information simpler to access.
A mega menu is an expandable menu that allows the user to display a two-dimensional drop-down layout. It usually consists of multiple categories and products associated with those categories along with frequently purchased items, links, and graphics promoting special deals and promotions.
Mega menus are a great way to circumvent impatient customers that might be sensitive to load times when clicking through a website to find the information they’re looking for. They offer a centralized place to see your offerings, which helps avoid user frustration. When a shopper can find everything they’re looking for and understand the depth of your offerings without having to click through to multiple pages on your website, it instantly qualifies your traffic and makes for a better user experience every single time.
Related: Mega Menus are Here to Stay
\nTake a good hard look at your User Experience
\nWe’ve talked about them before, but we can’t stress enough the importance of user experience. A Mega menu or page speed optimization will get you started, but as most marketers know, user experience is an ever-evolving process that requires continuous tweaking and feedback. It goes beyond the standard A-B testing and gets deep into how design draws the eyes or how the color of a button or well-placed sale banner can totally change the game.
Take a look at heat maps, create user experience surveys and do whatever you can to really dig into the intelligence of how every aspect of your website is performing.
Microsoft Clarity is a great (and FREE!) tool that we’ve been testing out recently to help us dig into user sessions and understand a little more about how users are navigating websites. Hot Jar and Lucky Orange are also great tools. If you’re still in the design phase of your landing page and want feedback pre-launch (this is great for all your campaign planning for next year!) Attention Insight is a great paid tool that pulls from AI to predict user behavior and understand how your layout and design will impact user behavior.
Related: 5 Website Optimization Tools to Boost Conversions
If the personal inundation you received from retail brands in your e-mail inbox and text stream this weekend isn’t indication enough, we’re here to tell you: competition is heating up for the attention and wallets of your customers and prospects. It is absolutely critical not only that you take the steps you’re already taking to maximize marketing budget and get in front of their faces - but once you have their attention, you really need to be positive that your website is helping you seal the deal.
By looking at your site navigation, user sessions, heat maps, and optimizing your page load speed, you can increase your conversion rates significantly and boost sales even more going into the holiday season.
Just because Black Friday Weekend is over doesn’t mean that you shouldn’t do things now to optimize your site through the holiday shopping season.
Tell us in the comments how you guys did and what you’ll be doing better for the rest of the holiday shopping season.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
We bring up page speed optimization, conversion optimization and user experience relative to retail sales quite a bit in our conversations with clients old and new. But so many fail to account for site performance in all of the rush to promote and get as many people to their website as possible. To optimize your site performance for Black Friday weekend, here are our best tips:
Dig Deep into Page Load Speed
\nFrom image size to video size to all of the scripts that you’re running - the factors bogging down your page load speed are usually small things that stack up over time as you add content, pages and features. For retail customers we usually see issues with slow loading catalogs, images and videos that bog things down.
A bogged down website doesn’t do great things for your bounce rate. Google found that websites whose load times go from 1-3 seconds bounce rate increase probability goes up 32%. And that only gets worse as the load speed goes up. A website whose load speed increases from 1 to 5 seconds has a 90% chance of bounce rate increase.
Page speed optimization is not just an opportunity to optimize sales, but a requirement moving forward. User expectations are increasing too, and across the board for mobile websites the average time It takes to fully load a mobile landing page has dropped by seven seconds.
Bottom line? Reduce your page load time and you’ll do wonders for keeping people on your website and converting those prospects into sales.
Related: Page Speed Optimization - 5 Factors Bogging Down Your Website
\nBoost Conversion Rates with Mega Menus
\nWe are *huge* proponents of mega menus, particularly for organizations that have a lot of information that users need to parse and access quickly and that couldn’t be more true than for retail brands. Companies like GameStop, Home Depot, Wayfair, Best Buy, and even Amazon are constantly testing different versions of mega menus. This allows them to better cater to the complex product offerings, deals and specials they have and optimize conversions by making their information simpler to access.
A mega menu is an expandable menu that allows the user to display a two-dimensional drop-down layout. It usually consists of multiple categories and products associated with those categories along with frequently purchased items, links, and graphics promoting special deals and promotions.
Mega menus are a great way to circumvent impatient customers that might be sensitive to load times when clicking through a website to find the information they’re looking for. They offer a centralized place to see your offerings, which helps avoid user frustration. When a shopper can find everything they’re looking for and understand the depth of your offerings without having to click through to multiple pages on your website, it instantly qualifies your traffic and makes for a better user experience every single time.
Related: Mega Menus are Here to Stay
\nTake a good hard look at your User Experience
\nWe’ve talked about them before, but we can’t stress enough the importance of user experience. A Mega menu or page speed optimization will get you started, but as most marketers know, user experience is an ever-evolving process that requires continuous tweaking and feedback. It goes beyond the standard A-B testing and gets deep into how design draws the eyes or how the color of a button or well-placed sale banner can totally change the game.
Take a look at heat maps, create user experience surveys and do whatever you can to really dig into the intelligence of how every aspect of your website is performing.
Microsoft Clarity is a great (and FREE!) tool that we’ve been testing out recently to help us dig into user sessions and understand a little more about how users are navigating websites. Hot Jar and Lucky Orange are also great tools. If you’re still in the design phase of your landing page and want feedback pre-launch (this is great for all your campaign planning for next year!) Attention Insight is a great paid tool that pulls from AI to predict user behavior and understand how your layout and design will impact user behavior.
Related: 5 Website Optimization Tools to Boost Conversions
If the personal inundation you received from retail brands in your e-mail inbox and text stream this weekend isn’t indication enough, we’re here to tell you: competition is heating up for the attention and wallets of your customers and prospects. It is absolutely critical not only that you take the steps you’re already taking to maximize marketing budget and get in front of their faces - but once you have their attention, you really need to be positive that your website is helping you seal the deal.
By looking at your site navigation, user sessions, heat maps, and optimizing your page load speed, you can increase your conversion rates significantly and boost sales even more going into the holiday season.
Just because Black Friday Weekend is over doesn’t mean that you shouldn’t do things now to optimize your site through the holiday shopping season.
Tell us in the comments how you guys did and what you’ll be doing better for the rest of the holiday shopping season.
Black Friday Weekend comes and goes every year and between Black Friday, Small Business Saturday, and Cyber Monday - the opportunity is ripe to have the best weekend in retail that you have all year round. With a record $9.12 Billion spent this Black Friday, we hope that you took the opportunity to get a little piece for yourself. Tell us, how’d you do? Let’s talk about your website performance for Black Friday weekend…
So many marketers spend months preparing for this weekend and work overtime trying to send e-mails, execute ads and get the word out about their products and sales to maximize revenue. Managing coupon codes, carefully curating and planning your e-mail blasts, optimizing your products for search and spending a premium on social media and display ads are just some of the tactics that we see online retailers leveraging to increase their sales this weekend.
To say that there are a lot of factors that come into play when it comes to maximizing your sales during the biggest shopping weekend of the year is an understatement. Each of them are incredibly important, as your success during this weekend and the holiday shopping season in general depends on all of them. But there are a few factors that you may not have considered when it comes to your website and Cyber Monday or optimizing your website for online shopping in general.
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Tools that served you before may not serve you as you grow
\n
Sure, Pikachu is cute and all, but Raichu is much more powerful and comes with a bigger set of tools or abilities at his disposal to help you win the battle against your competition for website leads.
Whether it’s developing a cost analysis calculator or price comparison tool, or integrating an important business application, there’s always something you can do to enhance the user experience of clients and prospects seeking information on your website. You may want to add a customer portal or tweak your most commonly used module to create a site that’s easy to navigate for both sales and prospects.
Savvy marketers develop a deep understanding of the complex buying journey surrounding their products and services. As you further break down the buying process and plan content for your website, you may find that the site you designed needs additions in order to facilitate the buying process.
You’re going head to head with your competitors
\n
While the battle may not be quite as intense as a Pokemon training battle, you still want to be prepared to go head to head with your competitors online. You can catch up with them, or even best them, by doing research on the top contenders in your industry and their offerings. Use this research when planning your marketing, including any website additions you may be considering.
If your biggest competition has a large resource section on its site, with multiple blog articles, case studies, white papers, and webinars, consider developing a mega menu that allows you to showcase the information you offer in an easy-to-navigate place.
Understanding what others in your industry are doing will help you stay ahead of the curve and competitively situated when it comes to the evolution of your website.
The team has changing needs and goals
\n
You need to make sure that your marketing team has the tools to do their job properly. Happy employees are 13% more productive, according to a UK study. Many organizations spend too much time planning the design of their website and not enough on how the backend should work for their marketing team. You should make planning your modules and user functions in the backend be part of the design process from the beginning, then continue to address these needs by making regular changes and adding strategic features.
Page templates should be easily accessible and set up properly, and different module iterations should be labeled intuitively. Backend users should be able to easily create pages, add content, and edit and optimize that content. HubSpot CMS makes it particularly easy for marketers. Because it is such a user-friendly platform, tasks like adding opacity or sizing options to a hero module places give marketers even more flexibility and control..The more space a marketer has for freedom, creativity, and flexibility, the more ways they can experiment to deliver remarkable content into the hands of the user — and the more your business benefits.
Related: Happy Employees, Happy Customers: API Integrations Improve Organizational Health
\nPlanning your resources maximizes your success
\n
While in-game resources might respawn in Pokemon, strategically planning how you use them helps ensure sustainable success. The same is true for the financial resources you allocate toward your website strategy. By having a monthly budget that you allocate toward growth-driven design, you can ensure that your website continues to evolve and your teams have the tools they need. Progress won’t be inhibited by an outdated website that doesn’t suit the growing needs of your marketers and the prospects and customers your website is serving.
Allocating a monthly budget toward the continued optimization and growth of your website lets you keep small changes moving along. This avoids stagnation in your pipeline, reduces frustration from your team, and ultimately makes more money in the long run.
Growth-driven design takes the preconceptions of web development to the next level by assigning them a predictable cost and breaking them down into monthly projects that are much more sustainable. The belief behind growth-driven design is that your website is constantly evolving. It is the ultimate Pokemon, because it never stops improving its features to ensure it remains the most competitive champion of your business’s vision and mission.
A sustainable plan is invaluable. It allows you to dream your biggest dreams, because when you break them into small steps, the entire world is at your disposal. Gloria Steinem said, “Without leaps of imagination or dreaming, we lose excitement of possibilities. Dreaming, after all, is a form of planning.” When you dream big and plan your resources accordingly, nothing is outside your reach.
","rss_summary":"
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Tools that served you before may not serve you as you grow
\n
Sure, Pikachu is cute and all, but Raichu is much more powerful and comes with a bigger set of tools or abilities at his disposal to help you win the battle against your competition for website leads.
Whether it’s developing a cost analysis calculator or price comparison tool, or integrating an important business application, there’s always something you can do to enhance the user experience of clients and prospects seeking information on your website. You may want to add a customer portal or tweak your most commonly used module to create a site that’s easy to navigate for both sales and prospects.
Savvy marketers develop a deep understanding of the complex buying journey surrounding their products and services. As you further break down the buying process and plan content for your website, you may find that the site you designed needs additions in order to facilitate the buying process.
You’re going head to head with your competitors
\n
While the battle may not be quite as intense as a Pokemon training battle, you still want to be prepared to go head to head with your competitors online. You can catch up with them, or even best them, by doing research on the top contenders in your industry and their offerings. Use this research when planning your marketing, including any website additions you may be considering.
If your biggest competition has a large resource section on its site, with multiple blog articles, case studies, white papers, and webinars, consider developing a mega menu that allows you to showcase the information you offer in an easy-to-navigate place.
Understanding what others in your industry are doing will help you stay ahead of the curve and competitively situated when it comes to the evolution of your website.
The team has changing needs and goals
\n
You need to make sure that your marketing team has the tools to do their job properly. Happy employees are 13% more productive, according to a UK study. Many organizations spend too much time planning the design of their website and not enough on how the backend should work for their marketing team. You should make planning your modules and user functions in the backend be part of the design process from the beginning, then continue to address these needs by making regular changes and adding strategic features.
Page templates should be easily accessible and set up properly, and different module iterations should be labeled intuitively. Backend users should be able to easily create pages, add content, and edit and optimize that content. HubSpot CMS makes it particularly easy for marketers. Because it is such a user-friendly platform, tasks like adding opacity or sizing options to a hero module places give marketers even more flexibility and control..The more space a marketer has for freedom, creativity, and flexibility, the more ways they can experiment to deliver remarkable content into the hands of the user — and the more your business benefits.
Related: Happy Employees, Happy Customers: API Integrations Improve Organizational Health
\nPlanning your resources maximizes your success
\n
While in-game resources might respawn in Pokemon, strategically planning how you use them helps ensure sustainable success. The same is true for the financial resources you allocate toward your website strategy. By having a monthly budget that you allocate toward growth-driven design, you can ensure that your website continues to evolve and your teams have the tools they need. Progress won’t be inhibited by an outdated website that doesn’t suit the growing needs of your marketers and the prospects and customers your website is serving.
Allocating a monthly budget toward the continued optimization and growth of your website lets you keep small changes moving along. This avoids stagnation in your pipeline, reduces frustration from your team, and ultimately makes more money in the long run.
Growth-driven design takes the preconceptions of web development to the next level by assigning them a predictable cost and breaking them down into monthly projects that are much more sustainable. The belief behind growth-driven design is that your website is constantly evolving. It is the ultimate Pokemon, because it never stops improving its features to ensure it remains the most competitive champion of your business’s vision and mission.
A sustainable plan is invaluable. It allows you to dream your biggest dreams, because when you break them into small steps, the entire world is at your disposal. Gloria Steinem said, “Without leaps of imagination or dreaming, we lose excitement of possibilities. Dreaming, after all, is a form of planning.” When you dream big and plan your resources accordingly, nothing is outside your reach.
","tag_ids":[62770428201,81427543405],"topic_ids":[62770428201,81427543405],"post_summary":"
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Tools that served you before may not serve you as you grow
\n
Sure, Pikachu is cute and all, but Raichu is much more powerful and comes with a bigger set of tools or abilities at his disposal to help you win the battle against your competition for website leads.
Whether it’s developing a cost analysis calculator or price comparison tool, or integrating an important business application, there’s always something you can do to enhance the user experience of clients and prospects seeking information on your website. You may want to add a customer portal or tweak your most commonly used module to create a site that’s easy to navigate for both sales and prospects.
Savvy marketers develop a deep understanding of the complex buying journey surrounding their products and services. As you further break down the buying process and plan content for your website, you may find that the site you designed needs additions in order to facilitate the buying process.
You’re going head to head with your competitors
\n
While the battle may not be quite as intense as a Pokemon training battle, you still want to be prepared to go head to head with your competitors online. You can catch up with them, or even best them, by doing research on the top contenders in your industry and their offerings. Use this research when planning your marketing, including any website additions you may be considering.
If your biggest competition has a large resource section on its site, with multiple blog articles, case studies, white papers, and webinars, consider developing a mega menu that allows you to showcase the information you offer in an easy-to-navigate place.
Understanding what others in your industry are doing will help you stay ahead of the curve and competitively situated when it comes to the evolution of your website.
The team has changing needs and goals
\n
You need to make sure that your marketing team has the tools to do their job properly. Happy employees are 13% more productive, according to a UK study. Many organizations spend too much time planning the design of their website and not enough on how the backend should work for their marketing team. You should make planning your modules and user functions in the backend be part of the design process from the beginning, then continue to address these needs by making regular changes and adding strategic features.
Page templates should be easily accessible and set up properly, and different module iterations should be labeled intuitively. Backend users should be able to easily create pages, add content, and edit and optimize that content. HubSpot CMS makes it particularly easy for marketers. Because it is such a user-friendly platform, tasks like adding opacity or sizing options to a hero module places give marketers even more flexibility and control..The more space a marketer has for freedom, creativity, and flexibility, the more ways they can experiment to deliver remarkable content into the hands of the user — and the more your business benefits.
Related: Happy Employees, Happy Customers: API Integrations Improve Organizational Health
\nPlanning your resources maximizes your success
\n
While in-game resources might respawn in Pokemon, strategically planning how you use them helps ensure sustainable success. The same is true for the financial resources you allocate toward your website strategy. By having a monthly budget that you allocate toward growth-driven design, you can ensure that your website continues to evolve and your teams have the tools they need. Progress won’t be inhibited by an outdated website that doesn’t suit the growing needs of your marketers and the prospects and customers your website is serving.
Allocating a monthly budget toward the continued optimization and growth of your website lets you keep small changes moving along. This avoids stagnation in your pipeline, reduces frustration from your team, and ultimately makes more money in the long run.
Growth-driven design takes the preconceptions of web development to the next level by assigning them a predictable cost and breaking them down into monthly projects that are much more sustainable. The belief behind growth-driven design is that your website is constantly evolving. It is the ultimate Pokemon, because it never stops improving its features to ensure it remains the most competitive champion of your business’s vision and mission.
A sustainable plan is invaluable. It allows you to dream your biggest dreams, because when you break them into small steps, the entire world is at your disposal. Gloria Steinem said, “Without leaps of imagination or dreaming, we lose excitement of possibilities. Dreaming, after all, is a form of planning.” When you dream big and plan your resources accordingly, nothing is outside your reach.
","postBodyRss":"
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Tools that served you before may not serve you as you grow
\n
Sure, Pikachu is cute and all, but Raichu is much more powerful and comes with a bigger set of tools or abilities at his disposal to help you win the battle against your competition for website leads.
Whether it’s developing a cost analysis calculator or price comparison tool, or integrating an important business application, there’s always something you can do to enhance the user experience of clients and prospects seeking information on your website. You may want to add a customer portal or tweak your most commonly used module to create a site that’s easy to navigate for both sales and prospects.
Savvy marketers develop a deep understanding of the complex buying journey surrounding their products and services. As you further break down the buying process and plan content for your website, you may find that the site you designed needs additions in order to facilitate the buying process.
You’re going head to head with your competitors
\n
While the battle may not be quite as intense as a Pokemon training battle, you still want to be prepared to go head to head with your competitors online. You can catch up with them, or even best them, by doing research on the top contenders in your industry and their offerings. Use this research when planning your marketing, including any website additions you may be considering.
If your biggest competition has a large resource section on its site, with multiple blog articles, case studies, white papers, and webinars, consider developing a mega menu that allows you to showcase the information you offer in an easy-to-navigate place.
Understanding what others in your industry are doing will help you stay ahead of the curve and competitively situated when it comes to the evolution of your website.
The team has changing needs and goals
\n
You need to make sure that your marketing team has the tools to do their job properly. Happy employees are 13% more productive, according to a UK study. Many organizations spend too much time planning the design of their website and not enough on how the backend should work for their marketing team. You should make planning your modules and user functions in the backend be part of the design process from the beginning, then continue to address these needs by making regular changes and adding strategic features.
Page templates should be easily accessible and set up properly, and different module iterations should be labeled intuitively. Backend users should be able to easily create pages, add content, and edit and optimize that content. HubSpot CMS makes it particularly easy for marketers. Because it is such a user-friendly platform, tasks like adding opacity or sizing options to a hero module places give marketers even more flexibility and control..The more space a marketer has for freedom, creativity, and flexibility, the more ways they can experiment to deliver remarkable content into the hands of the user — and the more your business benefits.
Related: Happy Employees, Happy Customers: API Integrations Improve Organizational Health
\nPlanning your resources maximizes your success
\n
While in-game resources might respawn in Pokemon, strategically planning how you use them helps ensure sustainable success. The same is true for the financial resources you allocate toward your website strategy. By having a monthly budget that you allocate toward growth-driven design, you can ensure that your website continues to evolve and your teams have the tools they need. Progress won’t be inhibited by an outdated website that doesn’t suit the growing needs of your marketers and the prospects and customers your website is serving.
Allocating a monthly budget toward the continued optimization and growth of your website lets you keep small changes moving along. This avoids stagnation in your pipeline, reduces frustration from your team, and ultimately makes more money in the long run.
Growth-driven design takes the preconceptions of web development to the next level by assigning them a predictable cost and breaking them down into monthly projects that are much more sustainable. The belief behind growth-driven design is that your website is constantly evolving. It is the ultimate Pokemon, because it never stops improving its features to ensure it remains the most competitive champion of your business’s vision and mission.
A sustainable plan is invaluable. It allows you to dream your biggest dreams, because when you break them into small steps, the entire world is at your disposal. Gloria Steinem said, “Without leaps of imagination or dreaming, we lose excitement of possibilities. Dreaming, after all, is a form of planning.” When you dream big and plan your resources accordingly, nothing is outside your reach.
","postEmailContent":"
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Tools that served you before may not serve you as you grow
\n
Sure, Pikachu is cute and all, but Raichu is much more powerful and comes with a bigger set of tools or abilities at his disposal to help you win the battle against your competition for website leads.
Whether it’s developing a cost analysis calculator or price comparison tool, or integrating an important business application, there’s always something you can do to enhance the user experience of clients and prospects seeking information on your website. You may want to add a customer portal or tweak your most commonly used module to create a site that’s easy to navigate for both sales and prospects.
Savvy marketers develop a deep understanding of the complex buying journey surrounding their products and services. As you further break down the buying process and plan content for your website, you may find that the site you designed needs additions in order to facilitate the buying process.
You’re going head to head with your competitors
\n
While the battle may not be quite as intense as a Pokemon training battle, you still want to be prepared to go head to head with your competitors online. You can catch up with them, or even best them, by doing research on the top contenders in your industry and their offerings. Use this research when planning your marketing, including any website additions you may be considering.
If your biggest competition has a large resource section on its site, with multiple blog articles, case studies, white papers, and webinars, consider developing a mega menu that allows you to showcase the information you offer in an easy-to-navigate place.
Understanding what others in your industry are doing will help you stay ahead of the curve and competitively situated when it comes to the evolution of your website.
The team has changing needs and goals
\n
You need to make sure that your marketing team has the tools to do their job properly. Happy employees are 13% more productive, according to a UK study. Many organizations spend too much time planning the design of their website and not enough on how the backend should work for their marketing team. You should make planning your modules and user functions in the backend be part of the design process from the beginning, then continue to address these needs by making regular changes and adding strategic features.
Page templates should be easily accessible and set up properly, and different module iterations should be labeled intuitively. Backend users should be able to easily create pages, add content, and edit and optimize that content. HubSpot CMS makes it particularly easy for marketers. Because it is such a user-friendly platform, tasks like adding opacity or sizing options to a hero module places give marketers even more flexibility and control..The more space a marketer has for freedom, creativity, and flexibility, the more ways they can experiment to deliver remarkable content into the hands of the user — and the more your business benefits.
Related: Happy Employees, Happy Customers: API Integrations Improve Organizational Health
\nPlanning your resources maximizes your success
\n
While in-game resources might respawn in Pokemon, strategically planning how you use them helps ensure sustainable success. The same is true for the financial resources you allocate toward your website strategy. By having a monthly budget that you allocate toward growth-driven design, you can ensure that your website continues to evolve and your teams have the tools they need. Progress won’t be inhibited by an outdated website that doesn’t suit the growing needs of your marketers and the prospects and customers your website is serving.
Allocating a monthly budget toward the continued optimization and growth of your website lets you keep small changes moving along. This avoids stagnation in your pipeline, reduces frustration from your team, and ultimately makes more money in the long run.
Growth-driven design takes the preconceptions of web development to the next level by assigning them a predictable cost and breaking them down into monthly projects that are much more sustainable. The belief behind growth-driven design is that your website is constantly evolving. It is the ultimate Pokemon, because it never stops improving its features to ensure it remains the most competitive champion of your business’s vision and mission.
A sustainable plan is invaluable. It allows you to dream your biggest dreams, because when you break them into small steps, the entire world is at your disposal. Gloria Steinem said, “Without leaps of imagination or dreaming, we lose excitement of possibilities. Dreaming, after all, is a form of planning.” When you dream big and plan your resources accordingly, nothing is outside your reach.
","rssSummary":"
Listen. We like analogies around here, and with as much time as our kids spend playing games like Minecraft and Pokemon, it’s bound to happen. Are we comparing your website and the process you approach it with to fantastical creatures that evolve inside little tiny balls and battle one another? Yes... yes we are.
Regardless of when your last website refresh was, there’s always this idea that upon “completion,” you’ve reached the final iteration of the website you wanted... the dopamine fix of “catching that Pokemon” is definitely exciting, but what's next?
After you launch your website, is it really as finished as you believe it is? You can ask every developer on the planet and their answer will be a resounding, “No!” A website is never finished, and once you realize that, you can enter a new world that the industry now calls Growth-Driven Design.
So often post-launch we encounter clients with a wish list: features and other small projects that popped up during design but weren’t within scope. “It would be so nice if ________” or “What if we added __________ to this module to make it easier to update the content?” Clients that spend a lot of time on their marketing soon realize that it makes sense to have an ongoing relationship with their website developer, because they understand that their website is a constantly evolving beast.
Here are a few reasons that we think growth-driven design is right up your alley and why your website isn’t that different from playing Pokemon.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n\n
You may think your new string of landing pages will perform well, but how does your site and campaign really stack up in terms of conversion and user experience?
\n\n
Ask yourself the following questions:
\n- \n
- What are website visitors doing once they arrive at our website? \n
- What can we do to improve our site for search engines and visitors? \n
- What are our best-performing pages? \n
- What do people outside our organization think about our website design? \n
- Are our current calls to action (CTAs) placed in the best spots for optimal conversion? \n
Optimization is a near-constant process of audits and improvements to create the best possible user experience. Here are our top tools to help you ensure that your website is performing for your users and helping your organization meet its marketing goals.
\n\n
![\"deckerdevs](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs%20-%20Page%20Load%20Speed%20Statistics%20Infographic.png\")
\n
Google Page Speed
\nGoogle Page Speed is a free site that helps you understand how your site is performing from a load time perspective on mobile and desktop browsers. Geared toward developers, it analyzes load times on each URL entered and provides a pass or fail grade for the performance of that page. It lays out opportunities for improvement and provides a full diagnostic report.
\n\n
Let’s look at the most important aspects of this report:
\n- \n
- \n
Largest Contentful Paint (LCP): Page Loading
\n
This gauges the main website content load speed , which should ideally be under 2.5 seconds. A load speed over 4 seconds is considered poor. The longer the main content on your website takes to load, the more likely users are to click away — and a higher bounce rate drastically decreases your conversion rate. It’s logical to conclude that the pages with the fastest load times would take preference in search engine rankings, since this is such a large contributor to user experience. \n
- \n
- \n
First Input Delay (FID): Interactivity
\n
First input delay is the length of time between a user interaction (say, clicking a CTA button) and processing that request. This metric is an important indicator of website responsiveness. Less than 100ms is a good score, while greater than 300ms is considered poor. The longer it takes for your website to respond to user requests, the more likely it is to frustrate users. When your goal is to keep your website visitors engaged, you want to do everything you can to ensure the experience is positive , and that means optimizing your interactivity. \n
- \n
- \n
Cumulative Layout Shift (CLS): Visual Stability
\nThis metric measures how often users experience unexpected layout shifts. Examples are a button or link moving when a user goes to click on it, or text shifting in an article that a user is trying to read. Once again, the user experience is easily impacted by unexpected movement or shifts of the elements on your website page. A score of 0.1 or less is ideal, with scores above 0.25 failing.
\n \n
Constantly running diagnostics and paying close attention to overall page load speed and website stability are particularly important in light of Google’s June 2021 algorithm update focusing on Google core vitals, which included ranking signals for loading speed, interactivity, and visual stability. Your page load speed is among the most critical factors when it comes to the success of your website. If the content your visitors most want to see doesn’t load fast enough, the back button is just a click away and it’s onto the next Google result. Optimizing your page speed can help you keep visitors on your website, increasing your chances of converting your traffic.
\n\n
How we use Google Page Speed
\nWe use this in combination with other speed testers. This allows us to review the recommendations and dig into what needs to be fixed. We are constantly taking over sites built by other agencies or developers, and one of the first things we jump into during these projects is how site performance can be improved across the board.
\n\n
Lucky Orange
\nWhen most organizations build webpages, they do so balancing aesthetics and how they expect a visitor to interact with their content. But how do you know that a website visitor is actually following the conversion path that you’ve so carefully laid in front of them?
\n\n
Lucky Orange is a heat map and session recording software that provides valuable data about how your visitors are interacting with your site. Heat maps show you the most active areas of your website and indicate the point your visitors are scrolling to, as well as what elements they are clicking or hovering over.
\n\n
Session recordings and heat maps show us how an individual visitor is interacting with our website in real time. Following their visits as they move through it helps you to better determine, not only where they are navigating, but also aspects of the site that may be confusing to them.
\n\n
You may want to ask yourself the following questions in conjunction with your analysis inside this tool:
\n- \n
- Is the user scrolling too much before taking the most essential actions? \n
- What are the most popular actions on the page? \n
- How can I prioritize content or CTAs to better convert prospects or improve the user experience? \n
- How does a mobile user session differ from a desktop user’s experience? \n
Understanding the answers to these questions will help you make layout improvements that should go a long way to improving your conversion rates.
\n\n
How we use Lucky Orange
Lucky Orange helps the team at deckerdevs audit everything from conversion optimization to site flow. We geek out in this tool, sifting through session recordings and watching user actions to help fix leaky funnels on our clients’ behalf.
\n
Usability Hub
\nIt can be difficult to obtain consistent feedback or know exactly what will work when you’re still in the design phases of your web project. Usability Hub is an end-to-end remote user testing platform. This tool is free for short (< 2 minute) tests of up to 5 questions. Usability Hub helps to uncover design issues early in the development process, preventing user experience issues that could be costing you money and conversions.
\n\n
Usability Hub also offers:
\n- \n
- Prototype testing \n
- Design surveys \n
- Preference tests \n
- Five-second tests \n
- First-click tests \n
This tool allows for live user feedback in many different formats. You can invite customers, clients, focus groups, or coworkers; or you can pay for the built in Usability Hub panel (a pool of over 340,000+ users) that allows you to target by demographics such as age, location, gender, income, and more.
This tool is great for pre-development feedback of design layouts or considerations for website updates.
How we use Usability Hub
It’s sometimes difficult to convince a client to use a tool like this, but it unlocks so many opportunities to help companies understand and get a real validation to a user experience. Because our deep knowledge of user experience brings a lot of value to clients, they’ll typically follow our recommendations instead of spending the extra money on a tool like this. Fostering the type of relationship that allows your clients to trust your recommendations implicitly is a big indicator that we’re doing things right, but when budget allows, this tool is a great option for those seeking usability feedback who may not have access to a trusted outsourced developer.
Attention Insight
\nIf you’re looking for feedback, but don’t necessarily have the time to rabbit hole into surveys and other usability tests, Attention Insights is a pre-launch analytics software that uses artificial intelligence (AI) to create heat maps based on predictions of user behavior data from eye tracking studies.
This AI-based feedback can help you make intelligent predictions about how users will interact with your website without conducting weeks of usability tests. The feedback can help you determine where to place CTA buttons, product images, pricing, descriptions, and other important information that you most want your visitors to interact with.
\n\n
Notable features:
\n- \n
- Attention heat maps: These predict areas catching the most attention \n
- Percentage of attention: based on area of interest \n
- Clarity score: This measures design clarity against other designs in the same category \n
- Focus maps: These tell which aspects of your design will be noticed in the first 3-5 seconds \n
All of the behavioral data housed within Attention Insight’s powerful AI tool gives incredibly valuable predictions for projects long before they’re launched, allowing you to make educated decisions regarding layout and design with proven feedback.
How we use Attention Insight
This is another tool we really want to use. While we haven’t had the opportunity to use it yet, we are currently working through a website redesign and will be running all of our new pages through it so we can get hands-on experience and see how awesome it really is. Don’t worry, we’ll keep you posted.
Google Analytics
\nWhile this is the best-known tool when it comes to page optimization and SEO, Google Analytics continues to provide valuable insight on page performance, including:
\n- \n
- Number of visitors \n
- Visitor referral source \n
- Visitor page actions \n
- How long visitors spend on each page \n
- When visitors leave your site \n
Analytics like this help determine your best- and worst-performing pages, see which referral sources are performing the best, and begin initial audits on opportunities to further test for improvement.
How we use Google Analytics
If Google Analytics is the bread, Google Tag Manager is the butter. So much stuff is going on here, and we have this on every site. You probably already have it installed on your website. If you aren't using Google Analytics, I don't even know what you are doing here. Get in there and get it going! Set up some conversion goals, analyze your traffic, and get to work.
\n\n
BrowserStack
\nHow does your website perform across browsers on multiple devices and operating systems? Testing all the major browsers, devices, and operating systems is important to determining any potential layout issues or bugs that exist across browsers.
BrowserStack boasts access to more than 3,000 real mobile devices and browsers on a cloud-based infrastructure that allows you to conduct comprehensive browser testing. This testing is necessary to help you troubleshoot design issues across browsers and devices, so no matter where your users are coming from they can have the intended experience.
How We Use Browserstack
We run every page we build through Browserstack, testing a variety of operating systems, devices, and browsers to make sure that our work looks great for all the users. It is totally worth it if you are making your own modules, website, or whatever.
Simply focusing on on- and off-page SEO factors isn’t enough to keep your site ranking and converting. Website performance depends on factors that change with every Google update. Regular usability and page performance tests, as well as implementing guides and best practices for uploading content, will go a long way to improving conversion rates and even boosting search engine rankings. Be sure to check out the tools that we’ve outlined here regardless of what development phase you’re in. The more focus you place on user experience, the better your chances of converting your website visitors into leads and customers.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n","rss_body":"
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n\n
You may think your new string of landing pages will perform well, but how does your site and campaign really stack up in terms of conversion and user experience?
\n\n
Ask yourself the following questions:
\n- \n
- What are website visitors doing once they arrive at our website? \n
- What can we do to improve our site for search engines and visitors? \n
- What are our best-performing pages? \n
- What do people outside our organization think about our website design? \n
- Are our current calls to action (CTAs) placed in the best spots for optimal conversion? \n
Optimization is a near-constant process of audits and improvements to create the best possible user experience. Here are our top tools to help you ensure that your website is performing for your users and helping your organization meet its marketing goals.
\n\n
\n
Google Page Speed
\nGoogle Page Speed is a free site that helps you understand how your site is performing from a load time perspective on mobile and desktop browsers. Geared toward developers, it analyzes load times on each URL entered and provides a pass or fail grade for the performance of that page. It lays out opportunities for improvement and provides a full diagnostic report.
\n\n
Let’s look at the most important aspects of this report:
\n- \n
- \n
Largest Contentful Paint (LCP): Page Loading
\n
This gauges the main website content load speed , which should ideally be under 2.5 seconds. A load speed over 4 seconds is considered poor. The longer the main content on your website takes to load, the more likely users are to click away — and a higher bounce rate drastically decreases your conversion rate. It’s logical to conclude that the pages with the fastest load times would take preference in search engine rankings, since this is such a large contributor to user experience. \n
- \n
- \n
First Input Delay (FID): Interactivity
\n
First input delay is the length of time between a user interaction (say, clicking a CTA button) and processing that request. This metric is an important indicator of website responsiveness. Less than 100ms is a good score, while greater than 300ms is considered poor. The longer it takes for your website to respond to user requests, the more likely it is to frustrate users. When your goal is to keep your website visitors engaged, you want to do everything you can to ensure the experience is positive , and that means optimizing your interactivity. \n
- \n
- \n
Cumulative Layout Shift (CLS): Visual Stability
\nThis metric measures how often users experience unexpected layout shifts. Examples are a button or link moving when a user goes to click on it, or text shifting in an article that a user is trying to read. Once again, the user experience is easily impacted by unexpected movement or shifts of the elements on your website page. A score of 0.1 or less is ideal, with scores above 0.25 failing.
\n \n
Constantly running diagnostics and paying close attention to overall page load speed and website stability are particularly important in light of Google’s June 2021 algorithm update focusing on Google core vitals, which included ranking signals for loading speed, interactivity, and visual stability. Your page load speed is among the most critical factors when it comes to the success of your website. If the content your visitors most want to see doesn’t load fast enough, the back button is just a click away and it’s onto the next Google result. Optimizing your page speed can help you keep visitors on your website, increasing your chances of converting your traffic.
\n\n
How we use Google Page Speed
\nWe use this in combination with other speed testers. This allows us to review the recommendations and dig into what needs to be fixed. We are constantly taking over sites built by other agencies or developers, and one of the first things we jump into during these projects is how site performance can be improved across the board.
\n\n
Lucky Orange
\nWhen most organizations build webpages, they do so balancing aesthetics and how they expect a visitor to interact with their content. But how do you know that a website visitor is actually following the conversion path that you’ve so carefully laid in front of them?
\n\n
Lucky Orange is a heat map and session recording software that provides valuable data about how your visitors are interacting with your site. Heat maps show you the most active areas of your website and indicate the point your visitors are scrolling to, as well as what elements they are clicking or hovering over.
\n\n
Session recordings and heat maps show us how an individual visitor is interacting with our website in real time. Following their visits as they move through it helps you to better determine, not only where they are navigating, but also aspects of the site that may be confusing to them.
\n\n
You may want to ask yourself the following questions in conjunction with your analysis inside this tool:
\n- \n
- Is the user scrolling too much before taking the most essential actions? \n
- What are the most popular actions on the page? \n
- How can I prioritize content or CTAs to better convert prospects or improve the user experience? \n
- How does a mobile user session differ from a desktop user’s experience? \n
Understanding the answers to these questions will help you make layout improvements that should go a long way to improving your conversion rates.
\n\n
How we use Lucky Orange
Lucky Orange helps the team at deckerdevs audit everything from conversion optimization to site flow. We geek out in this tool, sifting through session recordings and watching user actions to help fix leaky funnels on our clients’ behalf.
\n
Usability Hub
\nIt can be difficult to obtain consistent feedback or know exactly what will work when you’re still in the design phases of your web project. Usability Hub is an end-to-end remote user testing platform. This tool is free for short (< 2 minute) tests of up to 5 questions. Usability Hub helps to uncover design issues early in the development process, preventing user experience issues that could be costing you money and conversions.
\n\n
Usability Hub also offers:
\n- \n
- Prototype testing \n
- Design surveys \n
- Preference tests \n
- Five-second tests \n
- First-click tests \n
This tool allows for live user feedback in many different formats. You can invite customers, clients, focus groups, or coworkers; or you can pay for the built in Usability Hub panel (a pool of over 340,000+ users) that allows you to target by demographics such as age, location, gender, income, and more.
This tool is great for pre-development feedback of design layouts or considerations for website updates.
How we use Usability Hub
It’s sometimes difficult to convince a client to use a tool like this, but it unlocks so many opportunities to help companies understand and get a real validation to a user experience. Because our deep knowledge of user experience brings a lot of value to clients, they’ll typically follow our recommendations instead of spending the extra money on a tool like this. Fostering the type of relationship that allows your clients to trust your recommendations implicitly is a big indicator that we’re doing things right, but when budget allows, this tool is a great option for those seeking usability feedback who may not have access to a trusted outsourced developer.
Attention Insight
\nIf you’re looking for feedback, but don’t necessarily have the time to rabbit hole into surveys and other usability tests, Attention Insights is a pre-launch analytics software that uses artificial intelligence (AI) to create heat maps based on predictions of user behavior data from eye tracking studies.
This AI-based feedback can help you make intelligent predictions about how users will interact with your website without conducting weeks of usability tests. The feedback can help you determine where to place CTA buttons, product images, pricing, descriptions, and other important information that you most want your visitors to interact with.
\n\n
Notable features:
\n- \n
- Attention heat maps: These predict areas catching the most attention \n
- Percentage of attention: based on area of interest \n
- Clarity score: This measures design clarity against other designs in the same category \n
- Focus maps: These tell which aspects of your design will be noticed in the first 3-5 seconds \n
All of the behavioral data housed within Attention Insight’s powerful AI tool gives incredibly valuable predictions for projects long before they’re launched, allowing you to make educated decisions regarding layout and design with proven feedback.
How we use Attention Insight
This is another tool we really want to use. While we haven’t had the opportunity to use it yet, we are currently working through a website redesign and will be running all of our new pages through it so we can get hands-on experience and see how awesome it really is. Don’t worry, we’ll keep you posted.
Google Analytics
\nWhile this is the best-known tool when it comes to page optimization and SEO, Google Analytics continues to provide valuable insight on page performance, including:
\n- \n
- Number of visitors \n
- Visitor referral source \n
- Visitor page actions \n
- How long visitors spend on each page \n
- When visitors leave your site \n
Analytics like this help determine your best- and worst-performing pages, see which referral sources are performing the best, and begin initial audits on opportunities to further test for improvement.
How we use Google Analytics
If Google Analytics is the bread, Google Tag Manager is the butter. So much stuff is going on here, and we have this on every site. You probably already have it installed on your website. If you aren't using Google Analytics, I don't even know what you are doing here. Get in there and get it going! Set up some conversion goals, analyze your traffic, and get to work.
\n\n
BrowserStack
\nHow does your website perform across browsers on multiple devices and operating systems? Testing all the major browsers, devices, and operating systems is important to determining any potential layout issues or bugs that exist across browsers.
BrowserStack boasts access to more than 3,000 real mobile devices and browsers on a cloud-based infrastructure that allows you to conduct comprehensive browser testing. This testing is necessary to help you troubleshoot design issues across browsers and devices, so no matter where your users are coming from they can have the intended experience.
How We Use Browserstack
We run every page we build through Browserstack, testing a variety of operating systems, devices, and browsers to make sure that our work looks great for all the users. It is totally worth it if you are making your own modules, website, or whatever.
Simply focusing on on- and off-page SEO factors isn’t enough to keep your site ranking and converting. Website performance depends on factors that change with every Google update. Regular usability and page performance tests, as well as implementing guides and best practices for uploading content, will go a long way to improving conversion rates and even boosting search engine rankings. Be sure to check out the tools that we’ve outlined here regardless of what development phase you’re in. The more focus you place on user experience, the better your chances of converting your website visitors into leads and customers.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
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Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n\n
You may think your new string of landing pages will perform well, but how does your site and campaign really stack up in terms of conversion and user experience?
\n\n
Ask yourself the following questions:
\n- \n
- What are website visitors doing once they arrive at our website? \n
- What can we do to improve our site for search engines and visitors? \n
- What are our best-performing pages? \n
- What do people outside our organization think about our website design? \n
- Are our current calls to action (CTAs) placed in the best spots for optimal conversion? \n
Optimization is a near-constant process of audits and improvements to create the best possible user experience. Here are our top tools to help you ensure that your website is performing for your users and helping your organization meet its marketing goals.
\n\n
\n
Google Page Speed
\nGoogle Page Speed is a free site that helps you understand how your site is performing from a load time perspective on mobile and desktop browsers. Geared toward developers, it analyzes load times on each URL entered and provides a pass or fail grade for the performance of that page. It lays out opportunities for improvement and provides a full diagnostic report.
\n\n
Let’s look at the most important aspects of this report:
\n- \n
- \n
Largest Contentful Paint (LCP): Page Loading
\n
This gauges the main website content load speed , which should ideally be under 2.5 seconds. A load speed over 4 seconds is considered poor. The longer the main content on your website takes to load, the more likely users are to click away — and a higher bounce rate drastically decreases your conversion rate. It’s logical to conclude that the pages with the fastest load times would take preference in search engine rankings, since this is such a large contributor to user experience. \n
- \n
- \n
First Input Delay (FID): Interactivity
\n
First input delay is the length of time between a user interaction (say, clicking a CTA button) and processing that request. This metric is an important indicator of website responsiveness. Less than 100ms is a good score, while greater than 300ms is considered poor. The longer it takes for your website to respond to user requests, the more likely it is to frustrate users. When your goal is to keep your website visitors engaged, you want to do everything you can to ensure the experience is positive , and that means optimizing your interactivity. \n
- \n
- \n
Cumulative Layout Shift (CLS): Visual Stability
\nThis metric measures how often users experience unexpected layout shifts. Examples are a button or link moving when a user goes to click on it, or text shifting in an article that a user is trying to read. Once again, the user experience is easily impacted by unexpected movement or shifts of the elements on your website page. A score of 0.1 or less is ideal, with scores above 0.25 failing.
\n \n
Constantly running diagnostics and paying close attention to overall page load speed and website stability are particularly important in light of Google’s June 2021 algorithm update focusing on Google core vitals, which included ranking signals for loading speed, interactivity, and visual stability. Your page load speed is among the most critical factors when it comes to the success of your website. If the content your visitors most want to see doesn’t load fast enough, the back button is just a click away and it’s onto the next Google result. Optimizing your page speed can help you keep visitors on your website, increasing your chances of converting your traffic.
\n\n
How we use Google Page Speed
\nWe use this in combination with other speed testers. This allows us to review the recommendations and dig into what needs to be fixed. We are constantly taking over sites built by other agencies or developers, and one of the first things we jump into during these projects is how site performance can be improved across the board.
\n\n
Lucky Orange
\nWhen most organizations build webpages, they do so balancing aesthetics and how they expect a visitor to interact with their content. But how do you know that a website visitor is actually following the conversion path that you’ve so carefully laid in front of them?
\n\n
Lucky Orange is a heat map and session recording software that provides valuable data about how your visitors are interacting with your site. Heat maps show you the most active areas of your website and indicate the point your visitors are scrolling to, as well as what elements they are clicking or hovering over.
\n\n
Session recordings and heat maps show us how an individual visitor is interacting with our website in real time. Following their visits as they move through it helps you to better determine, not only where they are navigating, but also aspects of the site that may be confusing to them.
\n\n
You may want to ask yourself the following questions in conjunction with your analysis inside this tool:
\n- \n
- Is the user scrolling too much before taking the most essential actions? \n
- What are the most popular actions on the page? \n
- How can I prioritize content or CTAs to better convert prospects or improve the user experience? \n
- How does a mobile user session differ from a desktop user’s experience? \n
Understanding the answers to these questions will help you make layout improvements that should go a long way to improving your conversion rates.
\n\n
How we use Lucky Orange
Lucky Orange helps the team at deckerdevs audit everything from conversion optimization to site flow. We geek out in this tool, sifting through session recordings and watching user actions to help fix leaky funnels on our clients’ behalf.
\n
Usability Hub
\nIt can be difficult to obtain consistent feedback or know exactly what will work when you’re still in the design phases of your web project. Usability Hub is an end-to-end remote user testing platform. This tool is free for short (< 2 minute) tests of up to 5 questions. Usability Hub helps to uncover design issues early in the development process, preventing user experience issues that could be costing you money and conversions.
\n\n
Usability Hub also offers:
\n- \n
- Prototype testing \n
- Design surveys \n
- Preference tests \n
- Five-second tests \n
- First-click tests \n
This tool allows for live user feedback in many different formats. You can invite customers, clients, focus groups, or coworkers; or you can pay for the built in Usability Hub panel (a pool of over 340,000+ users) that allows you to target by demographics such as age, location, gender, income, and more.
This tool is great for pre-development feedback of design layouts or considerations for website updates.
How we use Usability Hub
It’s sometimes difficult to convince a client to use a tool like this, but it unlocks so many opportunities to help companies understand and get a real validation to a user experience. Because our deep knowledge of user experience brings a lot of value to clients, they’ll typically follow our recommendations instead of spending the extra money on a tool like this. Fostering the type of relationship that allows your clients to trust your recommendations implicitly is a big indicator that we’re doing things right, but when budget allows, this tool is a great option for those seeking usability feedback who may not have access to a trusted outsourced developer.
Attention Insight
\nIf you’re looking for feedback, but don’t necessarily have the time to rabbit hole into surveys and other usability tests, Attention Insights is a pre-launch analytics software that uses artificial intelligence (AI) to create heat maps based on predictions of user behavior data from eye tracking studies.
This AI-based feedback can help you make intelligent predictions about how users will interact with your website without conducting weeks of usability tests. The feedback can help you determine where to place CTA buttons, product images, pricing, descriptions, and other important information that you most want your visitors to interact with.
\n\n
Notable features:
\n- \n
- Attention heat maps: These predict areas catching the most attention \n
- Percentage of attention: based on area of interest \n
- Clarity score: This measures design clarity against other designs in the same category \n
- Focus maps: These tell which aspects of your design will be noticed in the first 3-5 seconds \n
All of the behavioral data housed within Attention Insight’s powerful AI tool gives incredibly valuable predictions for projects long before they’re launched, allowing you to make educated decisions regarding layout and design with proven feedback.
How we use Attention Insight
This is another tool we really want to use. While we haven’t had the opportunity to use it yet, we are currently working through a website redesign and will be running all of our new pages through it so we can get hands-on experience and see how awesome it really is. Don’t worry, we’ll keep you posted.
Google Analytics
\nWhile this is the best-known tool when it comes to page optimization and SEO, Google Analytics continues to provide valuable insight on page performance, including:
\n- \n
- Number of visitors \n
- Visitor referral source \n
- Visitor page actions \n
- How long visitors spend on each page \n
- When visitors leave your site \n
Analytics like this help determine your best- and worst-performing pages, see which referral sources are performing the best, and begin initial audits on opportunities to further test for improvement.
How we use Google Analytics
If Google Analytics is the bread, Google Tag Manager is the butter. So much stuff is going on here, and we have this on every site. You probably already have it installed on your website. If you aren't using Google Analytics, I don't even know what you are doing here. Get in there and get it going! Set up some conversion goals, analyze your traffic, and get to work.
\n\n
BrowserStack
\nHow does your website perform across browsers on multiple devices and operating systems? Testing all the major browsers, devices, and operating systems is important to determining any potential layout issues or bugs that exist across browsers.
BrowserStack boasts access to more than 3,000 real mobile devices and browsers on a cloud-based infrastructure that allows you to conduct comprehensive browser testing. This testing is necessary to help you troubleshoot design issues across browsers and devices, so no matter where your users are coming from they can have the intended experience.
How We Use Browserstack
We run every page we build through Browserstack, testing a variety of operating systems, devices, and browsers to make sure that our work looks great for all the users. It is totally worth it if you are making your own modules, website, or whatever.
Simply focusing on on- and off-page SEO factors isn’t enough to keep your site ranking and converting. Website performance depends on factors that change with every Google update. Regular usability and page performance tests, as well as implementing guides and best practices for uploading content, will go a long way to improving conversion rates and even boosting search engine rankings. Be sure to check out the tools that we’ve outlined here regardless of what development phase you’re in. The more focus you place on user experience, the better your chances of converting your website visitors into leads and customers.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n\n
You may think your new string of landing pages will perform well, but how does your site and campaign really stack up in terms of conversion and user experience?
\n\n
Ask yourself the following questions:
\n- \n
- What are website visitors doing once they arrive at our website? \n
- What can we do to improve our site for search engines and visitors? \n
- What are our best-performing pages? \n
- What do people outside our organization think about our website design? \n
- Are our current calls to action (CTAs) placed in the best spots for optimal conversion? \n
Optimization is a near-constant process of audits and improvements to create the best possible user experience. Here are our top tools to help you ensure that your website is performing for your users and helping your organization meet its marketing goals.
\n\n
\n
Google Page Speed
\nGoogle Page Speed is a free site that helps you understand how your site is performing from a load time perspective on mobile and desktop browsers. Geared toward developers, it analyzes load times on each URL entered and provides a pass or fail grade for the performance of that page. It lays out opportunities for improvement and provides a full diagnostic report.
\n\n
Let’s look at the most important aspects of this report:
\n- \n
- \n
Largest Contentful Paint (LCP): Page Loading
\n
This gauges the main website content load speed , which should ideally be under 2.5 seconds. A load speed over 4 seconds is considered poor. The longer the main content on your website takes to load, the more likely users are to click away — and a higher bounce rate drastically decreases your conversion rate. It’s logical to conclude that the pages with the fastest load times would take preference in search engine rankings, since this is such a large contributor to user experience. \n
- \n
- \n
First Input Delay (FID): Interactivity
\n
First input delay is the length of time between a user interaction (say, clicking a CTA button) and processing that request. This metric is an important indicator of website responsiveness. Less than 100ms is a good score, while greater than 300ms is considered poor. The longer it takes for your website to respond to user requests, the more likely it is to frustrate users. When your goal is to keep your website visitors engaged, you want to do everything you can to ensure the experience is positive , and that means optimizing your interactivity. \n
- \n
- \n
Cumulative Layout Shift (CLS): Visual Stability
\nThis metric measures how often users experience unexpected layout shifts. Examples are a button or link moving when a user goes to click on it, or text shifting in an article that a user is trying to read. Once again, the user experience is easily impacted by unexpected movement or shifts of the elements on your website page. A score of 0.1 or less is ideal, with scores above 0.25 failing.
\n \n
Constantly running diagnostics and paying close attention to overall page load speed and website stability are particularly important in light of Google’s June 2021 algorithm update focusing on Google core vitals, which included ranking signals for loading speed, interactivity, and visual stability. Your page load speed is among the most critical factors when it comes to the success of your website. If the content your visitors most want to see doesn’t load fast enough, the back button is just a click away and it’s onto the next Google result. Optimizing your page speed can help you keep visitors on your website, increasing your chances of converting your traffic.
\n\n
How we use Google Page Speed
\nWe use this in combination with other speed testers. This allows us to review the recommendations and dig into what needs to be fixed. We are constantly taking over sites built by other agencies or developers, and one of the first things we jump into during these projects is how site performance can be improved across the board.
\n\n
Lucky Orange
\nWhen most organizations build webpages, they do so balancing aesthetics and how they expect a visitor to interact with their content. But how do you know that a website visitor is actually following the conversion path that you’ve so carefully laid in front of them?
\n\n
Lucky Orange is a heat map and session recording software that provides valuable data about how your visitors are interacting with your site. Heat maps show you the most active areas of your website and indicate the point your visitors are scrolling to, as well as what elements they are clicking or hovering over.
\n\n
Session recordings and heat maps show us how an individual visitor is interacting with our website in real time. Following their visits as they move through it helps you to better determine, not only where they are navigating, but also aspects of the site that may be confusing to them.
\n\n
You may want to ask yourself the following questions in conjunction with your analysis inside this tool:
\n- \n
- Is the user scrolling too much before taking the most essential actions? \n
- What are the most popular actions on the page? \n
- How can I prioritize content or CTAs to better convert prospects or improve the user experience? \n
- How does a mobile user session differ from a desktop user’s experience? \n
Understanding the answers to these questions will help you make layout improvements that should go a long way to improving your conversion rates.
\n\n
How we use Lucky Orange
Lucky Orange helps the team at deckerdevs audit everything from conversion optimization to site flow. We geek out in this tool, sifting through session recordings and watching user actions to help fix leaky funnels on our clients’ behalf.
\n
Usability Hub
\nIt can be difficult to obtain consistent feedback or know exactly what will work when you’re still in the design phases of your web project. Usability Hub is an end-to-end remote user testing platform. This tool is free for short (< 2 minute) tests of up to 5 questions. Usability Hub helps to uncover design issues early in the development process, preventing user experience issues that could be costing you money and conversions.
\n\n
Usability Hub also offers:
\n- \n
- Prototype testing \n
- Design surveys \n
- Preference tests \n
- Five-second tests \n
- First-click tests \n
This tool allows for live user feedback in many different formats. You can invite customers, clients, focus groups, or coworkers; or you can pay for the built in Usability Hub panel (a pool of over 340,000+ users) that allows you to target by demographics such as age, location, gender, income, and more.
This tool is great for pre-development feedback of design layouts or considerations for website updates.
How we use Usability Hub
It’s sometimes difficult to convince a client to use a tool like this, but it unlocks so many opportunities to help companies understand and get a real validation to a user experience. Because our deep knowledge of user experience brings a lot of value to clients, they’ll typically follow our recommendations instead of spending the extra money on a tool like this. Fostering the type of relationship that allows your clients to trust your recommendations implicitly is a big indicator that we’re doing things right, but when budget allows, this tool is a great option for those seeking usability feedback who may not have access to a trusted outsourced developer.
Attention Insight
\nIf you’re looking for feedback, but don’t necessarily have the time to rabbit hole into surveys and other usability tests, Attention Insights is a pre-launch analytics software that uses artificial intelligence (AI) to create heat maps based on predictions of user behavior data from eye tracking studies.
This AI-based feedback can help you make intelligent predictions about how users will interact with your website without conducting weeks of usability tests. The feedback can help you determine where to place CTA buttons, product images, pricing, descriptions, and other important information that you most want your visitors to interact with.
\n\n
Notable features:
\n- \n
- Attention heat maps: These predict areas catching the most attention \n
- Percentage of attention: based on area of interest \n
- Clarity score: This measures design clarity against other designs in the same category \n
- Focus maps: These tell which aspects of your design will be noticed in the first 3-5 seconds \n
All of the behavioral data housed within Attention Insight’s powerful AI tool gives incredibly valuable predictions for projects long before they’re launched, allowing you to make educated decisions regarding layout and design with proven feedback.
How we use Attention Insight
This is another tool we really want to use. While we haven’t had the opportunity to use it yet, we are currently working through a website redesign and will be running all of our new pages through it so we can get hands-on experience and see how awesome it really is. Don’t worry, we’ll keep you posted.
Google Analytics
\nWhile this is the best-known tool when it comes to page optimization and SEO, Google Analytics continues to provide valuable insight on page performance, including:
\n- \n
- Number of visitors \n
- Visitor referral source \n
- Visitor page actions \n
- How long visitors spend on each page \n
- When visitors leave your site \n
Analytics like this help determine your best- and worst-performing pages, see which referral sources are performing the best, and begin initial audits on opportunities to further test for improvement.
How we use Google Analytics
If Google Analytics is the bread, Google Tag Manager is the butter. So much stuff is going on here, and we have this on every site. You probably already have it installed on your website. If you aren't using Google Analytics, I don't even know what you are doing here. Get in there and get it going! Set up some conversion goals, analyze your traffic, and get to work.
\n\n
BrowserStack
\nHow does your website perform across browsers on multiple devices and operating systems? Testing all the major browsers, devices, and operating systems is important to determining any potential layout issues or bugs that exist across browsers.
BrowserStack boasts access to more than 3,000 real mobile devices and browsers on a cloud-based infrastructure that allows you to conduct comprehensive browser testing. This testing is necessary to help you troubleshoot design issues across browsers and devices, so no matter where your users are coming from they can have the intended experience.
How We Use Browserstack
We run every page we build through Browserstack, testing a variety of operating systems, devices, and browsers to make sure that our work looks great for all the users. It is totally worth it if you are making your own modules, website, or whatever.
Simply focusing on on- and off-page SEO factors isn’t enough to keep your site ranking and converting. Website performance depends on factors that change with every Google update. Regular usability and page performance tests, as well as implementing guides and best practices for uploading content, will go a long way to improving conversion rates and even boosting search engine rankings. Be sure to check out the tools that we’ve outlined here regardless of what development phase you’re in. The more focus you place on user experience, the better your chances of converting your website visitors into leads and customers.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20optimization.png","postListContent":"
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
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Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20optimization.png","postSummary":"
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
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Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
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Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n\n
You may think your new string of landing pages will perform well, but how does your site and campaign really stack up in terms of conversion and user experience?
\n\n
Ask yourself the following questions:
\n- \n
- What are website visitors doing once they arrive at our website? \n
- What can we do to improve our site for search engines and visitors? \n
- What are our best-performing pages? \n
- What do people outside our organization think about our website design? \n
- Are our current calls to action (CTAs) placed in the best spots for optimal conversion? \n
Optimization is a near-constant process of audits and improvements to create the best possible user experience. Here are our top tools to help you ensure that your website is performing for your users and helping your organization meet its marketing goals.
\n\n
\n
Google Page Speed
\nGoogle Page Speed is a free site that helps you understand how your site is performing from a load time perspective on mobile and desktop browsers. Geared toward developers, it analyzes load times on each URL entered and provides a pass or fail grade for the performance of that page. It lays out opportunities for improvement and provides a full diagnostic report.
\n\n
Let’s look at the most important aspects of this report:
\n- \n
- \n
Largest Contentful Paint (LCP): Page Loading
\n
This gauges the main website content load speed , which should ideally be under 2.5 seconds. A load speed over 4 seconds is considered poor. The longer the main content on your website takes to load, the more likely users are to click away — and a higher bounce rate drastically decreases your conversion rate. It’s logical to conclude that the pages with the fastest load times would take preference in search engine rankings, since this is such a large contributor to user experience. \n
- \n
- \n
First Input Delay (FID): Interactivity
\n
First input delay is the length of time between a user interaction (say, clicking a CTA button) and processing that request. This metric is an important indicator of website responsiveness. Less than 100ms is a good score, while greater than 300ms is considered poor. The longer it takes for your website to respond to user requests, the more likely it is to frustrate users. When your goal is to keep your website visitors engaged, you want to do everything you can to ensure the experience is positive , and that means optimizing your interactivity. \n
- \n
- \n
Cumulative Layout Shift (CLS): Visual Stability
\nThis metric measures how often users experience unexpected layout shifts. Examples are a button or link moving when a user goes to click on it, or text shifting in an article that a user is trying to read. Once again, the user experience is easily impacted by unexpected movement or shifts of the elements on your website page. A score of 0.1 or less is ideal, with scores above 0.25 failing.
\n \n
Constantly running diagnostics and paying close attention to overall page load speed and website stability are particularly important in light of Google’s June 2021 algorithm update focusing on Google core vitals, which included ranking signals for loading speed, interactivity, and visual stability. Your page load speed is among the most critical factors when it comes to the success of your website. If the content your visitors most want to see doesn’t load fast enough, the back button is just a click away and it’s onto the next Google result. Optimizing your page speed can help you keep visitors on your website, increasing your chances of converting your traffic.
\n\n
How we use Google Page Speed
\nWe use this in combination with other speed testers. This allows us to review the recommendations and dig into what needs to be fixed. We are constantly taking over sites built by other agencies or developers, and one of the first things we jump into during these projects is how site performance can be improved across the board.
\n\n
Lucky Orange
\nWhen most organizations build webpages, they do so balancing aesthetics and how they expect a visitor to interact with their content. But how do you know that a website visitor is actually following the conversion path that you’ve so carefully laid in front of them?
\n\n
Lucky Orange is a heat map and session recording software that provides valuable data about how your visitors are interacting with your site. Heat maps show you the most active areas of your website and indicate the point your visitors are scrolling to, as well as what elements they are clicking or hovering over.
\n\n
Session recordings and heat maps show us how an individual visitor is interacting with our website in real time. Following their visits as they move through it helps you to better determine, not only where they are navigating, but also aspects of the site that may be confusing to them.
\n\n
You may want to ask yourself the following questions in conjunction with your analysis inside this tool:
\n- \n
- Is the user scrolling too much before taking the most essential actions? \n
- What are the most popular actions on the page? \n
- How can I prioritize content or CTAs to better convert prospects or improve the user experience? \n
- How does a mobile user session differ from a desktop user’s experience? \n
Understanding the answers to these questions will help you make layout improvements that should go a long way to improving your conversion rates.
\n\n
How we use Lucky Orange
Lucky Orange helps the team at deckerdevs audit everything from conversion optimization to site flow. We geek out in this tool, sifting through session recordings and watching user actions to help fix leaky funnels on our clients’ behalf.
\n
Usability Hub
\nIt can be difficult to obtain consistent feedback or know exactly what will work when you’re still in the design phases of your web project. Usability Hub is an end-to-end remote user testing platform. This tool is free for short (< 2 minute) tests of up to 5 questions. Usability Hub helps to uncover design issues early in the development process, preventing user experience issues that could be costing you money and conversions.
\n\n
Usability Hub also offers:
\n- \n
- Prototype testing \n
- Design surveys \n
- Preference tests \n
- Five-second tests \n
- First-click tests \n
This tool allows for live user feedback in many different formats. You can invite customers, clients, focus groups, or coworkers; or you can pay for the built in Usability Hub panel (a pool of over 340,000+ users) that allows you to target by demographics such as age, location, gender, income, and more.
This tool is great for pre-development feedback of design layouts or considerations for website updates.
How we use Usability Hub
It’s sometimes difficult to convince a client to use a tool like this, but it unlocks so many opportunities to help companies understand and get a real validation to a user experience. Because our deep knowledge of user experience brings a lot of value to clients, they’ll typically follow our recommendations instead of spending the extra money on a tool like this. Fostering the type of relationship that allows your clients to trust your recommendations implicitly is a big indicator that we’re doing things right, but when budget allows, this tool is a great option for those seeking usability feedback who may not have access to a trusted outsourced developer.
Attention Insight
\nIf you’re looking for feedback, but don’t necessarily have the time to rabbit hole into surveys and other usability tests, Attention Insights is a pre-launch analytics software that uses artificial intelligence (AI) to create heat maps based on predictions of user behavior data from eye tracking studies.
This AI-based feedback can help you make intelligent predictions about how users will interact with your website without conducting weeks of usability tests. The feedback can help you determine where to place CTA buttons, product images, pricing, descriptions, and other important information that you most want your visitors to interact with.
\n\n
Notable features:
\n- \n
- Attention heat maps: These predict areas catching the most attention \n
- Percentage of attention: based on area of interest \n
- Clarity score: This measures design clarity against other designs in the same category \n
- Focus maps: These tell which aspects of your design will be noticed in the first 3-5 seconds \n
All of the behavioral data housed within Attention Insight’s powerful AI tool gives incredibly valuable predictions for projects long before they’re launched, allowing you to make educated decisions regarding layout and design with proven feedback.
How we use Attention Insight
This is another tool we really want to use. While we haven’t had the opportunity to use it yet, we are currently working through a website redesign and will be running all of our new pages through it so we can get hands-on experience and see how awesome it really is. Don’t worry, we’ll keep you posted.
Google Analytics
\nWhile this is the best-known tool when it comes to page optimization and SEO, Google Analytics continues to provide valuable insight on page performance, including:
\n- \n
- Number of visitors \n
- Visitor referral source \n
- Visitor page actions \n
- How long visitors spend on each page \n
- When visitors leave your site \n
Analytics like this help determine your best- and worst-performing pages, see which referral sources are performing the best, and begin initial audits on opportunities to further test for improvement.
How we use Google Analytics
If Google Analytics is the bread, Google Tag Manager is the butter. So much stuff is going on here, and we have this on every site. You probably already have it installed on your website. If you aren't using Google Analytics, I don't even know what you are doing here. Get in there and get it going! Set up some conversion goals, analyze your traffic, and get to work.
\n\n
BrowserStack
\nHow does your website perform across browsers on multiple devices and operating systems? Testing all the major browsers, devices, and operating systems is important to determining any potential layout issues or bugs that exist across browsers.
BrowserStack boasts access to more than 3,000 real mobile devices and browsers on a cloud-based infrastructure that allows you to conduct comprehensive browser testing. This testing is necessary to help you troubleshoot design issues across browsers and devices, so no matter where your users are coming from they can have the intended experience.
How We Use Browserstack
We run every page we build through Browserstack, testing a variety of operating systems, devices, and browsers to make sure that our work looks great for all the users. It is totally worth it if you are making your own modules, website, or whatever.
Simply focusing on on- and off-page SEO factors isn’t enough to keep your site ranking and converting. Website performance depends on factors that change with every Google update. Regular usability and page performance tests, as well as implementing guides and best practices for uploading content, will go a long way to improving conversion rates and even boosting search engine rankings. Be sure to check out the tools that we’ve outlined here regardless of what development phase you’re in. The more focus you place on user experience, the better your chances of converting your website visitors into leads and customers.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
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When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n![\"cheap](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/cheap%20outsourced%20development.webp\")
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
However, with Google’s most recent updates, content for the sake of content isn’t going to be enough to keep your site optimized and ranking and your visitors engaged. Instead, what we call the continuous improvement model is the approach most web marketers will be taking so they can optimize their websites, boost page load times, diversify content offerings, and make a truly enjoyable experience for all their website visitors that improves month after month.
Here are just a few areas of focus you’ll want to consider as you really dig into the power of your website presence leveraging HubSpot’s CMS.
User Research
\n- \n
- Who are the users absorbing your content? \n
- What makes them tick? \n
- What devices are they using? \n
- What topics move them? \n
Establishing one or more buyer personas is just the first stage of your your investigation of the prospects, leads, and customers who frequent your website. Once you’ve established the personas, you need to take a deeper dive into how they’re interacting with your content, the types of devices they’re coming from, and what topics and resources are performing the best. Sure, you’ve created a massive library of blogs and other content, but have you taken the time to explore how your users are actually interacting with each piece of content as they proceed on their journey?
\nA deeper look into the analytics surrounding your report downloads, the bounce rates on your landing pages, customer e-mail surveys, interaction with your resources and menu navigation, and exploring the amount of time your users spend reading your top performing blogs are just some of the statistics that you should be leaning on to help you chart your course for continual improvements to your marketing processes and HubSpot CMS website design in 2022.
For one of our clients with an e-commerce website, for example, we found that more than 60% of its traffic comes from mobile devices. We thus put a huge focus on mobile friendly/responsive design for its new website. After a redesign of its website and optimization for mobile users, it saw a significant increase in online sales.
Tools such as heat mapping, funnels in Google Analytics, and HubSpot’s comprehensive campaign reporting have given our clients an edge in really understanding how their users are interacting with their websites. This helps them be more thorough in their content strategy and creates a greater focus on conversion optimization, intelligent A/B testing, and experimentation with what works.
Ongoing Design Improvements
\n
What good is user research unless you act on it? The most important aspect of the continuous improvement model is actually taking the data you compile and making active changes to your website. Our team uses Lucky Orange to analyze how visitors interact with our website, with tools that include session recordings, dynamic heat maps, and conversion funnels.
When designing your website, you probably had an idea of how your users would interact with it. All theoretical insights of a customer’s journey are only hypotheses until the site is live. Website analysis tools help test your hypothesis so you can make improvements and help optimize conversion rates. Recordings of an individual user's session with your website help you determine the obstacles they encounter prior to conversion and show exactly how they’re spending their time. Dynamic heat maps provide valuable insight on which parts of your page drive conversions; this information helps you optimize the location of your content on a landing page, website page, or blog. Combining this with the reporting tools in HubSpot’s marketing software and a web development retainer are the perfect way to amp up your conversion rates.
Integrations and Data
\n
Several large companies approached us in the last two quarters of 2021 with marketing automation integration requests. Building integrations between the pieces of software that your organization uses bridges the gap between your marketing efforts and your operations data. This gives you the information you need to market to your prospects, leads, and customers in the most effective ways. Pulling customer data into marketing creates a more personalized experience and can help re-engage existing customers and leads.
HubSpot’s Marketing Automation, CRM, and CMS already allow businesses of every size to integrate the actions of sales and marketing — but when these powerful tools are integrated with a business’s point of sale (POS) or other operations software, businesses have everything they need to supercharge their marketing efforts.
\nWhat types of integrations should you be exploring in 2022?
\n- \n
- POS sales data integrations \n
- Loyalty program data integrations \n
- Payment and invoicing integrations \n
- Project management software (PMS) integrations \n
- Call software integrations \n
- Video activity integrations \n
While the App Marketplace in HubSpot has plenty of existing integrations (customer loyalty programs, project management, payments, and team messaging apps), many niche businesses are reaching out to us to help them integrate other platforms with their marketing and sales data.
You can understand the length of customer relationships, as well as their purchasing decisions and preferences, by pulling in data from other software programs used in your organization. This lets you personalize the experience you provide through your sales and marketing efforts, create a seamless experience for your customers, and simplify processes for your employees. Integrations help streamline employee workloads, allowing your organization to work more efficiently, which ultimately saves money.
Creating content for your website has been the baseline for quite some time, but your savvy prospects and customers are going to start expecting more from you. Staying ahead of these expectations starts by exploring how your website and content can continue to serve user needs. By exploring how users interact with your content, pulling in data from your operations and POS applications, and making continual improvements to landing pages and site pages, you can unlock even more potential to help drive lead generation and increase conversions.
Embracing the continuous improvement model requires a close relationship with your HubSpot CMS developer. This partnership, combined with a powerful existing website framework, will let you make these changes at the lowest possible cost. Do you have this type of relationship with your current web development partner? It may be time to rethink how you’re engaging your developer so you can seamlessly create the experience that your users will come to expect in the new year.
","rss_summary":"
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
However, with Google’s most recent updates, content for the sake of content isn’t going to be enough to keep your site optimized and ranking and your visitors engaged. Instead, what we call the continuous improvement model is the approach most web marketers will be taking so they can optimize their websites, boost page load times, diversify content offerings, and make a truly enjoyable experience for all their website visitors that improves month after month.
Here are just a few areas of focus you’ll want to consider as you really dig into the power of your website presence leveraging HubSpot’s CMS.
User Research
\n- \n
- Who are the users absorbing your content? \n
- What makes them tick? \n
- What devices are they using? \n
- What topics move them? \n
Establishing one or more buyer personas is just the first stage of your your investigation of the prospects, leads, and customers who frequent your website. Once you’ve established the personas, you need to take a deeper dive into how they’re interacting with your content, the types of devices they’re coming from, and what topics and resources are performing the best. Sure, you’ve created a massive library of blogs and other content, but have you taken the time to explore how your users are actually interacting with each piece of content as they proceed on their journey?
\nA deeper look into the analytics surrounding your report downloads, the bounce rates on your landing pages, customer e-mail surveys, interaction with your resources and menu navigation, and exploring the amount of time your users spend reading your top performing blogs are just some of the statistics that you should be leaning on to help you chart your course for continual improvements to your marketing processes and HubSpot CMS website design in 2022.
For one of our clients with an e-commerce website, for example, we found that more than 60% of its traffic comes from mobile devices. We thus put a huge focus on mobile friendly/responsive design for its new website. After a redesign of its website and optimization for mobile users, it saw a significant increase in online sales.
Tools such as heat mapping, funnels in Google Analytics, and HubSpot’s comprehensive campaign reporting have given our clients an edge in really understanding how their users are interacting with their websites. This helps them be more thorough in their content strategy and creates a greater focus on conversion optimization, intelligent A/B testing, and experimentation with what works.
Ongoing Design Improvements
\n
What good is user research unless you act on it? The most important aspect of the continuous improvement model is actually taking the data you compile and making active changes to your website. Our team uses Lucky Orange to analyze how visitors interact with our website, with tools that include session recordings, dynamic heat maps, and conversion funnels.
When designing your website, you probably had an idea of how your users would interact with it. All theoretical insights of a customer’s journey are only hypotheses until the site is live. Website analysis tools help test your hypothesis so you can make improvements and help optimize conversion rates. Recordings of an individual user's session with your website help you determine the obstacles they encounter prior to conversion and show exactly how they’re spending their time. Dynamic heat maps provide valuable insight on which parts of your page drive conversions; this information helps you optimize the location of your content on a landing page, website page, or blog. Combining this with the reporting tools in HubSpot’s marketing software and a web development retainer are the perfect way to amp up your conversion rates.
Integrations and Data
\n
Several large companies approached us in the last two quarters of 2021 with marketing automation integration requests. Building integrations between the pieces of software that your organization uses bridges the gap between your marketing efforts and your operations data. This gives you the information you need to market to your prospects, leads, and customers in the most effective ways. Pulling customer data into marketing creates a more personalized experience and can help re-engage existing customers and leads.
HubSpot’s Marketing Automation, CRM, and CMS already allow businesses of every size to integrate the actions of sales and marketing — but when these powerful tools are integrated with a business’s point of sale (POS) or other operations software, businesses have everything they need to supercharge their marketing efforts.
\nWhat types of integrations should you be exploring in 2022?
\n- \n
- POS sales data integrations \n
- Loyalty program data integrations \n
- Payment and invoicing integrations \n
- Project management software (PMS) integrations \n
- Call software integrations \n
- Video activity integrations \n
While the App Marketplace in HubSpot has plenty of existing integrations (customer loyalty programs, project management, payments, and team messaging apps), many niche businesses are reaching out to us to help them integrate other platforms with their marketing and sales data.
You can understand the length of customer relationships, as well as their purchasing decisions and preferences, by pulling in data from other software programs used in your organization. This lets you personalize the experience you provide through your sales and marketing efforts, create a seamless experience for your customers, and simplify processes for your employees. Integrations help streamline employee workloads, allowing your organization to work more efficiently, which ultimately saves money.
Creating content for your website has been the baseline for quite some time, but your savvy prospects and customers are going to start expecting more from you. Staying ahead of these expectations starts by exploring how your website and content can continue to serve user needs. By exploring how users interact with your content, pulling in data from your operations and POS applications, and making continual improvements to landing pages and site pages, you can unlock even more potential to help drive lead generation and increase conversions.
Embracing the continuous improvement model requires a close relationship with your HubSpot CMS developer. This partnership, combined with a powerful existing website framework, will let you make these changes at the lowest possible cost. Do you have this type of relationship with your current web development partner? It may be time to rethink how you’re engaging your developer so you can seamlessly create the experience that your users will come to expect in the new year.
","tag_ids":[62770428190,62770428201,62770442823],"topic_ids":[62770428190,62770428201,62770442823],"post_summary":"
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
However, with Google’s most recent updates, content for the sake of content isn’t going to be enough to keep your site optimized and ranking and your visitors engaged. Instead, what we call the continuous improvement model is the approach most web marketers will be taking so they can optimize their websites, boost page load times, diversify content offerings, and make a truly enjoyable experience for all their website visitors that improves month after month.
Here are just a few areas of focus you’ll want to consider as you really dig into the power of your website presence leveraging HubSpot’s CMS.
User Research
\n- \n
- Who are the users absorbing your content? \n
- What makes them tick? \n
- What devices are they using? \n
- What topics move them? \n
Establishing one or more buyer personas is just the first stage of your your investigation of the prospects, leads, and customers who frequent your website. Once you’ve established the personas, you need to take a deeper dive into how they’re interacting with your content, the types of devices they’re coming from, and what topics and resources are performing the best. Sure, you’ve created a massive library of blogs and other content, but have you taken the time to explore how your users are actually interacting with each piece of content as they proceed on their journey?
\nA deeper look into the analytics surrounding your report downloads, the bounce rates on your landing pages, customer e-mail surveys, interaction with your resources and menu navigation, and exploring the amount of time your users spend reading your top performing blogs are just some of the statistics that you should be leaning on to help you chart your course for continual improvements to your marketing processes and HubSpot CMS website design in 2022.
For one of our clients with an e-commerce website, for example, we found that more than 60% of its traffic comes from mobile devices. We thus put a huge focus on mobile friendly/responsive design for its new website. After a redesign of its website and optimization for mobile users, it saw a significant increase in online sales.
Tools such as heat mapping, funnels in Google Analytics, and HubSpot’s comprehensive campaign reporting have given our clients an edge in really understanding how their users are interacting with their websites. This helps them be more thorough in their content strategy and creates a greater focus on conversion optimization, intelligent A/B testing, and experimentation with what works.
Ongoing Design Improvements
\n
What good is user research unless you act on it? The most important aspect of the continuous improvement model is actually taking the data you compile and making active changes to your website. Our team uses Lucky Orange to analyze how visitors interact with our website, with tools that include session recordings, dynamic heat maps, and conversion funnels.
When designing your website, you probably had an idea of how your users would interact with it. All theoretical insights of a customer’s journey are only hypotheses until the site is live. Website analysis tools help test your hypothesis so you can make improvements and help optimize conversion rates. Recordings of an individual user's session with your website help you determine the obstacles they encounter prior to conversion and show exactly how they’re spending their time. Dynamic heat maps provide valuable insight on which parts of your page drive conversions; this information helps you optimize the location of your content on a landing page, website page, or blog. Combining this with the reporting tools in HubSpot’s marketing software and a web development retainer are the perfect way to amp up your conversion rates.
Integrations and Data
\n
Several large companies approached us in the last two quarters of 2021 with marketing automation integration requests. Building integrations between the pieces of software that your organization uses bridges the gap between your marketing efforts and your operations data. This gives you the information you need to market to your prospects, leads, and customers in the most effective ways. Pulling customer data into marketing creates a more personalized experience and can help re-engage existing customers and leads.
HubSpot’s Marketing Automation, CRM, and CMS already allow businesses of every size to integrate the actions of sales and marketing — but when these powerful tools are integrated with a business’s point of sale (POS) or other operations software, businesses have everything they need to supercharge their marketing efforts.
\nWhat types of integrations should you be exploring in 2022?
\n- \n
- POS sales data integrations \n
- Loyalty program data integrations \n
- Payment and invoicing integrations \n
- Project management software (PMS) integrations \n
- Call software integrations \n
- Video activity integrations \n
While the App Marketplace in HubSpot has plenty of existing integrations (customer loyalty programs, project management, payments, and team messaging apps), many niche businesses are reaching out to us to help them integrate other platforms with their marketing and sales data.
You can understand the length of customer relationships, as well as their purchasing decisions and preferences, by pulling in data from other software programs used in your organization. This lets you personalize the experience you provide through your sales and marketing efforts, create a seamless experience for your customers, and simplify processes for your employees. Integrations help streamline employee workloads, allowing your organization to work more efficiently, which ultimately saves money.
Creating content for your website has been the baseline for quite some time, but your savvy prospects and customers are going to start expecting more from you. Staying ahead of these expectations starts by exploring how your website and content can continue to serve user needs. By exploring how users interact with your content, pulling in data from your operations and POS applications, and making continual improvements to landing pages and site pages, you can unlock even more potential to help drive lead generation and increase conversions.
Embracing the continuous improvement model requires a close relationship with your HubSpot CMS developer. This partnership, combined with a powerful existing website framework, will let you make these changes at the lowest possible cost. Do you have this type of relationship with your current web development partner? It may be time to rethink how you’re engaging your developer so you can seamlessly create the experience that your users will come to expect in the new year.
","postBodyRss":"
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
However, with Google’s most recent updates, content for the sake of content isn’t going to be enough to keep your site optimized and ranking and your visitors engaged. Instead, what we call the continuous improvement model is the approach most web marketers will be taking so they can optimize their websites, boost page load times, diversify content offerings, and make a truly enjoyable experience for all their website visitors that improves month after month.
Here are just a few areas of focus you’ll want to consider as you really dig into the power of your website presence leveraging HubSpot’s CMS.
User Research
\n- \n
- Who are the users absorbing your content? \n
- What makes them tick? \n
- What devices are they using? \n
- What topics move them? \n
Establishing one or more buyer personas is just the first stage of your your investigation of the prospects, leads, and customers who frequent your website. Once you’ve established the personas, you need to take a deeper dive into how they’re interacting with your content, the types of devices they’re coming from, and what topics and resources are performing the best. Sure, you’ve created a massive library of blogs and other content, but have you taken the time to explore how your users are actually interacting with each piece of content as they proceed on their journey?
\nA deeper look into the analytics surrounding your report downloads, the bounce rates on your landing pages, customer e-mail surveys, interaction with your resources and menu navigation, and exploring the amount of time your users spend reading your top performing blogs are just some of the statistics that you should be leaning on to help you chart your course for continual improvements to your marketing processes and HubSpot CMS website design in 2022.
For one of our clients with an e-commerce website, for example, we found that more than 60% of its traffic comes from mobile devices. We thus put a huge focus on mobile friendly/responsive design for its new website. After a redesign of its website and optimization for mobile users, it saw a significant increase in online sales.
Tools such as heat mapping, funnels in Google Analytics, and HubSpot’s comprehensive campaign reporting have given our clients an edge in really understanding how their users are interacting with their websites. This helps them be more thorough in their content strategy and creates a greater focus on conversion optimization, intelligent A/B testing, and experimentation with what works.
Ongoing Design Improvements
\n
What good is user research unless you act on it? The most important aspect of the continuous improvement model is actually taking the data you compile and making active changes to your website. Our team uses Lucky Orange to analyze how visitors interact with our website, with tools that include session recordings, dynamic heat maps, and conversion funnels.
When designing your website, you probably had an idea of how your users would interact with it. All theoretical insights of a customer’s journey are only hypotheses until the site is live. Website analysis tools help test your hypothesis so you can make improvements and help optimize conversion rates. Recordings of an individual user's session with your website help you determine the obstacles they encounter prior to conversion and show exactly how they’re spending their time. Dynamic heat maps provide valuable insight on which parts of your page drive conversions; this information helps you optimize the location of your content on a landing page, website page, or blog. Combining this with the reporting tools in HubSpot’s marketing software and a web development retainer are the perfect way to amp up your conversion rates.
Integrations and Data
\n
Several large companies approached us in the last two quarters of 2021 with marketing automation integration requests. Building integrations between the pieces of software that your organization uses bridges the gap between your marketing efforts and your operations data. This gives you the information you need to market to your prospects, leads, and customers in the most effective ways. Pulling customer data into marketing creates a more personalized experience and can help re-engage existing customers and leads.
HubSpot’s Marketing Automation, CRM, and CMS already allow businesses of every size to integrate the actions of sales and marketing — but when these powerful tools are integrated with a business’s point of sale (POS) or other operations software, businesses have everything they need to supercharge their marketing efforts.
\nWhat types of integrations should you be exploring in 2022?
\n- \n
- POS sales data integrations \n
- Loyalty program data integrations \n
- Payment and invoicing integrations \n
- Project management software (PMS) integrations \n
- Call software integrations \n
- Video activity integrations \n
While the App Marketplace in HubSpot has plenty of existing integrations (customer loyalty programs, project management, payments, and team messaging apps), many niche businesses are reaching out to us to help them integrate other platforms with their marketing and sales data.
You can understand the length of customer relationships, as well as their purchasing decisions and preferences, by pulling in data from other software programs used in your organization. This lets you personalize the experience you provide through your sales and marketing efforts, create a seamless experience for your customers, and simplify processes for your employees. Integrations help streamline employee workloads, allowing your organization to work more efficiently, which ultimately saves money.
Creating content for your website has been the baseline for quite some time, but your savvy prospects and customers are going to start expecting more from you. Staying ahead of these expectations starts by exploring how your website and content can continue to serve user needs. By exploring how users interact with your content, pulling in data from your operations and POS applications, and making continual improvements to landing pages and site pages, you can unlock even more potential to help drive lead generation and increase conversions.
Embracing the continuous improvement model requires a close relationship with your HubSpot CMS developer. This partnership, combined with a powerful existing website framework, will let you make these changes at the lowest possible cost. Do you have this type of relationship with your current web development partner? It may be time to rethink how you’re engaging your developer so you can seamlessly create the experience that your users will come to expect in the new year.
","postEmailContent":"
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
However, with Google’s most recent updates, content for the sake of content isn’t going to be enough to keep your site optimized and ranking and your visitors engaged. Instead, what we call the continuous improvement model is the approach most web marketers will be taking so they can optimize their websites, boost page load times, diversify content offerings, and make a truly enjoyable experience for all their website visitors that improves month after month.
Here are just a few areas of focus you’ll want to consider as you really dig into the power of your website presence leveraging HubSpot’s CMS.
User Research
\n- \n
- Who are the users absorbing your content? \n
- What makes them tick? \n
- What devices are they using? \n
- What topics move them? \n
Establishing one or more buyer personas is just the first stage of your your investigation of the prospects, leads, and customers who frequent your website. Once you’ve established the personas, you need to take a deeper dive into how they’re interacting with your content, the types of devices they’re coming from, and what topics and resources are performing the best. Sure, you’ve created a massive library of blogs and other content, but have you taken the time to explore how your users are actually interacting with each piece of content as they proceed on their journey?
\nA deeper look into the analytics surrounding your report downloads, the bounce rates on your landing pages, customer e-mail surveys, interaction with your resources and menu navigation, and exploring the amount of time your users spend reading your top performing blogs are just some of the statistics that you should be leaning on to help you chart your course for continual improvements to your marketing processes and HubSpot CMS website design in 2022.
For one of our clients with an e-commerce website, for example, we found that more than 60% of its traffic comes from mobile devices. We thus put a huge focus on mobile friendly/responsive design for its new website. After a redesign of its website and optimization for mobile users, it saw a significant increase in online sales.
Tools such as heat mapping, funnels in Google Analytics, and HubSpot’s comprehensive campaign reporting have given our clients an edge in really understanding how their users are interacting with their websites. This helps them be more thorough in their content strategy and creates a greater focus on conversion optimization, intelligent A/B testing, and experimentation with what works.
Ongoing Design Improvements
\n
What good is user research unless you act on it? The most important aspect of the continuous improvement model is actually taking the data you compile and making active changes to your website. Our team uses Lucky Orange to analyze how visitors interact with our website, with tools that include session recordings, dynamic heat maps, and conversion funnels.
When designing your website, you probably had an idea of how your users would interact with it. All theoretical insights of a customer’s journey are only hypotheses until the site is live. Website analysis tools help test your hypothesis so you can make improvements and help optimize conversion rates. Recordings of an individual user's session with your website help you determine the obstacles they encounter prior to conversion and show exactly how they’re spending their time. Dynamic heat maps provide valuable insight on which parts of your page drive conversions; this information helps you optimize the location of your content on a landing page, website page, or blog. Combining this with the reporting tools in HubSpot’s marketing software and a web development retainer are the perfect way to amp up your conversion rates.
Integrations and Data
\n
Several large companies approached us in the last two quarters of 2021 with marketing automation integration requests. Building integrations between the pieces of software that your organization uses bridges the gap between your marketing efforts and your operations data. This gives you the information you need to market to your prospects, leads, and customers in the most effective ways. Pulling customer data into marketing creates a more personalized experience and can help re-engage existing customers and leads.
HubSpot’s Marketing Automation, CRM, and CMS already allow businesses of every size to integrate the actions of sales and marketing — but when these powerful tools are integrated with a business’s point of sale (POS) or other operations software, businesses have everything they need to supercharge their marketing efforts.
\nWhat types of integrations should you be exploring in 2022?
\n- \n
- POS sales data integrations \n
- Loyalty program data integrations \n
- Payment and invoicing integrations \n
- Project management software (PMS) integrations \n
- Call software integrations \n
- Video activity integrations \n
While the App Marketplace in HubSpot has plenty of existing integrations (customer loyalty programs, project management, payments, and team messaging apps), many niche businesses are reaching out to us to help them integrate other platforms with their marketing and sales data.
You can understand the length of customer relationships, as well as their purchasing decisions and preferences, by pulling in data from other software programs used in your organization. This lets you personalize the experience you provide through your sales and marketing efforts, create a seamless experience for your customers, and simplify processes for your employees. Integrations help streamline employee workloads, allowing your organization to work more efficiently, which ultimately saves money.
Creating content for your website has been the baseline for quite some time, but your savvy prospects and customers are going to start expecting more from you. Staying ahead of these expectations starts by exploring how your website and content can continue to serve user needs. By exploring how users interact with your content, pulling in data from your operations and POS applications, and making continual improvements to landing pages and site pages, you can unlock even more potential to help drive lead generation and increase conversions.
Embracing the continuous improvement model requires a close relationship with your HubSpot CMS developer. This partnership, combined with a powerful existing website framework, will let you make these changes at the lowest possible cost. Do you have this type of relationship with your current web development partner? It may be time to rethink how you’re engaging your developer so you can seamlessly create the experience that your users will come to expect in the new year.
","rssSummary":"
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
we're the
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