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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
How to Turn Unengaged Leads into Loyal Customers with Sales Automation
When your Sales Pipe line is clogged... With the right approach and a bit of low-effort sales automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
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Your mom doesn’t work here - an Open Letter to HubSpot CMS Developers
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Website Bounce Rate: 6 Things Sending People Away from Your Website
A high website bounce rate will tell you a lot about conversion opportunities. Here are 6 things that could be sending people away from your website:
It's Time to Leave WordPress for HubSpot CMS
WordPress has served us well for a long time, but it's time to switch to HubSpot CMS - here's why:
\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n\n\n
But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
\n\n
1. Segment Your Audience for Targeted Nurturing
\nNot all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey.
\n\n
For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.
\n\n
2. Create Drip Campaigns that Speak to Their Needs
\nLet’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.
\n\n
Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.
\n\n
3. Use Lead Scoring to Prioritize Your Efforts
\nNot every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.
\n\n
Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.
\n\n
4. Leverage Personalization to Build Relationships
\nPeople do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.
\n\n
For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.
\n\n
5. Automate Follow-Ups to Keep the Momentum Going
\nTiming is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.
\n\n
Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.
\n\n
\n
The Bottom Line: Turn Unengaged Leads into Loyal Customers
\nUnengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.
\n
\n
\n
Ready to see how sales automation can revitalize your pipeline?
\nLet’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.
\n\n
\n
From strategy to execution, we’ll take your sales process from stuck to seamless.
\nSchedule a free consultation and start your journey to success with deckerdevs today.
\n\n
\n
","rss_summary":"
\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n","rss_body":"\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n\n\n
But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
\n\n
1. Segment Your Audience for Targeted Nurturing
\nNot all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey.
\n\n
For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.
\n\n
2. Create Drip Campaigns that Speak to Their Needs
\nLet’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.
\n\n
Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.
\n\n
3. Use Lead Scoring to Prioritize Your Efforts
\nNot every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.
\n\n
Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.
\n\n
4. Leverage Personalization to Build Relationships
\nPeople do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.
\n\n
For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.
\n\n
5. Automate Follow-Ups to Keep the Momentum Going
\nTiming is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.
\n\n
Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.
\n\n
\n
The Bottom Line: Turn Unengaged Leads into Loyal Customers
\nUnengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.
\n
\n
\n
Ready to see how sales automation can revitalize your pipeline?
\nLet’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.
\n\n
\n
From strategy to execution, we’ll take your sales process from stuck to seamless.
\nSchedule a free consultation and start your journey to success with deckerdevs today.
\n\n
\n
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\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
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Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n\n\n
But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
\n\n
1. Segment Your Audience for Targeted Nurturing
\nNot all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey.
\n\n
For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.
\n\n
2. Create Drip Campaigns that Speak to Their Needs
\nLet’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.
\n\n
Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.
\n\n
3. Use Lead Scoring to Prioritize Your Efforts
\nNot every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.
\n\n
Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.
\n\n
4. Leverage Personalization to Build Relationships
\nPeople do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.
\n\n
For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.
\n\n
5. Automate Follow-Ups to Keep the Momentum Going
\nTiming is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.
\n\n
Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.
\n\n
\n
The Bottom Line: Turn Unengaged Leads into Loyal Customers
\nUnengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.
\n
\n
\n
Ready to see how sales automation can revitalize your pipeline?
\nLet’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.
\n\n
\n
From strategy to execution, we’ll take your sales process from stuck to seamless.
\nSchedule a free consultation and start your journey to success with deckerdevs today.
\n\n
\n
","postBodyRss":"
\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n\n\n
But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
\n\n
1. Segment Your Audience for Targeted Nurturing
\nNot all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey.
\n\n
For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.
\n\n
2. Create Drip Campaigns that Speak to Their Needs
\nLet’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.
\n\n
Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.
\n\n
3. Use Lead Scoring to Prioritize Your Efforts
\nNot every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.
\n\n
Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.
\n\n
4. Leverage Personalization to Build Relationships
\nPeople do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.
\n\n
For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.
\n\n
5. Automate Follow-Ups to Keep the Momentum Going
\nTiming is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.
\n\n
Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.
\n\n
\n
The Bottom Line: Turn Unengaged Leads into Loyal Customers
\nUnengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.
\n
\n
\n
Ready to see how sales automation can revitalize your pipeline?
\nLet’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.
\n\n
\n
From strategy to execution, we’ll take your sales process from stuck to seamless.
\nSchedule a free consultation and start your journey to success with deckerdevs today.
\n\n
\n
","postEmailContent":"
\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
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Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
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Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
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Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
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Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"TJIhSoRm","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","previousPostFeaturedImageAltText":"","previousPostName":"5 Common Sales Challenges Solved by Automation: A CTO’s Perspective","previousPostSlug":"blogs/5-common-sales-challenges-solved-by-automation-a-ctos-perspective","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1726504265000,"publishDateLocalTime":1726504265000,"publishDateLocalized":{"date":1726504265000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1733254787290,"publishedByEmail":null,"publishedById":64007418,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/how-to-turn-unengaged-leads-into-loyal-customers-with-sales-automation","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n\n\n
But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
\n\n
1. Segment Your Audience for Targeted Nurturing
\nNot all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey.
\n\n
For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.
\n\n
2. Create Drip Campaigns that Speak to Their Needs
\nLet’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.
\n\n
Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.
\n\n
3. Use Lead Scoring to Prioritize Your Efforts
\nNot every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.
\n\n
Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.
\n\n
4. Leverage Personalization to Build Relationships
\nPeople do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.
\n\n
For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.
\n\n
5. Automate Follow-Ups to Keep the Momentum Going
\nTiming is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.
\n\n
Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.
\n\n
\n
The Bottom Line: Turn Unengaged Leads into Loyal Customers
\nUnengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.
\n
\n
\n
Ready to see how sales automation can revitalize your pipeline?
\nLet’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.
\n\n
\n
From strategy to execution, we’ll take your sales process from stuck to seamless.
\nSchedule a free consultation and start your journey to success with deckerdevs today.
\n\n
\n
","rssSummary":"
\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
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For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
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For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
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\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
![](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/NO!%20GOD%20PLEASE%20NO!!-jpg.jpeg\")
At the end of a long negotiation for HubSpot software, all any business wants to do is get migrated over to HubSpot’s marketing and automation tools as quickly as possible, especially if they’re paying for CMS Hub.
Many HubSpot reps and even some creative agencies send clients that have smaller budgets (or who have spent most of their budgets on their HubSpot contract) to the HubSpot Marketplace to browse new themes for their blog or website pitching it as a quick and easy way to get started. While for some businesses the HubSpot theme marketplace is a great way to save money with a boxed solution that can seemingly be implemented fairly easily; in reality, it’s not always a one-size-fits-all solution. Each business is unique.
For scaling organizations, they may run into issues with the HubSpot Marketplace themes that they purchase as they grow. While HubSpot template themes are a great way for the average small business to get onto HubSpot CMS and we never want to discourage a small business away from HubSpot, for scaling businesses HubSpot Marketplace themes may not be the way to go.
As an organization grows in its journey with Hubspot and on HubSpot CMS, they often come to us looking to have us modify or fix their theme. We’ve seen many different types of issues with HubSpot marketplace templates - issues with how their logo appears, formatting issues, implementation, page speed and optimization issues - you name it, we’ve encountered a frustrated business that thought they could just buy a plug and play theme and didn’t quite get what they wanted.
Here are a few reasons that we think you should think twice as a growing organization before you buy a HubSpot marketplace theme, how to approach it if you are a business that does have to purchase a boxed template HubSpot theme, and a suggestion that we think might give you the best compromise between a totally custom website overhaul and a boxed theme that may not suit your needs.
Looks aren’t everything.
\n
HubSpot has a really amazing, thorough process for ensuring that only quality HubSpot templates are submitted on their marketplace. They require thorough documentation, screenshots, live proof of concept and support. In theory, this is a great way to provide accessible websites that work on HubSpot CMS. In reality, these themes are sometimes coded in a way that doesn’t suit your growing business as you scale or needs to be customized, integrated and better organized to suit your marketing content and the unique journey of your buyer.
Related: Website Quality Assurance - Why you need QA in HubSpot CMS Development
\nAny number of things could be hidden behind a HubSpot theme that you purchase, including: poor back end user interface, a lagging, slow website and sometimes? A really dissatisfied customer whose HubSpot launch is now delayed until they can find someone to fix their theme, often for more than they originally paid. It’s not always a hard time, but even just small fixes can sometimes be cumbersome for a new developer to implement if the foundation isn’t set up the right way.
Looks matter, but what’s the use in having a theme that looks pretty in demo, but isn’t actually functioning for your needs?
Usability first.
\n
“We’ll get by with a template for now, then we’ll develop a custom site later on.”
Initial HubSpot contract layouts can leave a business’ marketing or development budget depleted. In so many cases, organizations are compromising on their development - but at what expense? A clunky interface that isn’t intuitive can impact an employee’s productivity and overall happiness.
A poor back end user interface means that your employees simply cannot operate efficiently. And when they can’t post content efficiently or are constantly running into roadblocks in their everyday tasks, it can be wearing on them and a huge time suck. According to The CFO, an online business publication, inefficient processes waste nearly a third of employees time. And with job unhappiness at an all time high as of August 2022, according to CNBC, companies should be doing everything they can to make sure their employees are productive, happy and able to effectively get the job done.
Why? Happy workers are 13% more productive, according to Oxford University.
When you’re considering your HubSpot budget, you need to consider not only which Hubs you’ll need, how to secure them at the best value, but how you can situate your company to be most successful inside HubSpot by choosing a framework or theme that truly suits your needs.
You have little ability to customize.
\n
Hindsight is 20/20, isn’t it? The top complaint we receive when we get clients that are already working inside HubSpot is — I wish I would’ve known. They wish they would’ve looked closer at their data needs, they wish they would’ve bought the right tiers from the outset, they wish they wouldn’t have wasted money with an inexperienced, order-taker developer and they wish they would’ve gotten set up the right way from the start.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\n
The HubSpot Marketplace Themes, whether they’re free or paid, lock you into either using that development agency for your improvements or will eventually require you to pay someone that is going to take longer to accomplish your goals, because they’re working in someone else’s code foundation. In the world of HubSpot Development, there are many ways to build the same framework, and because there’s a lacking centralized knowledge base for HubSpot developers right now (we hope that’s not always the case), it’s a bit Wild West out there sometimes.
Trying to customize an existing template can break functionality and will usually require a bit of an investment for another HubSpot CMS developer to familiarize themselves with how everything has been set up and go poking around before they make your improvements.
Ideally, you’ll vet the company offering the template from the start, question them about their expertise and make sure they’re a fit to work with long term and use your theme as a framework to build on. Just make sure that your framework actually has a stable foundation and can accommodate your needs as you grow.
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
If you already purchased a HubSpot Marketplace Theme, there’s no need to go out and spend thousands on a new website (yet). But as you grow, you may find that it’s not working as well for you. Odds are good that you can work with the company that developed the theme to customize it to suit your needs. Even if not, there are always ways to work around the infrastructure that you have while you make plans to redesign your site and build a new custom HubSpot framework that will better suit your needs.
What’s most important is finding the right development and technical partner. One that will look at your processes from front to back and really dig into what your needs are and how your HubSpot framework, your data architecture and the processes you’ve put in place will work for your organization in the long term. Ideally, that partner will grow with you in a long term relationship as you scale and continue to improve your marketing and brand over time.
Most often, what we find is that customized design inside a tried and true framework built with the bones you need to grow is the best solution for a business starting out on HubSpot CMS that isn’t quite ready to go all in on a custom build.
\n
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
At the end of a long negotiation for HubSpot software, all any business wants to do is get migrated over to HubSpot’s marketing and automation tools as quickly as possible, especially if they’re paying for CMS Hub.
Many HubSpot reps and even some creative agencies send clients that have smaller budgets (or who have spent most of their budgets on their HubSpot contract) to the HubSpot Marketplace to browse new themes for their blog or website pitching it as a quick and easy way to get started. While for some businesses the HubSpot theme marketplace is a great way to save money with a boxed solution that can seemingly be implemented fairly easily; in reality, it’s not always a one-size-fits-all solution. Each business is unique.
For scaling organizations, they may run into issues with the HubSpot Marketplace themes that they purchase as they grow. While HubSpot template themes are a great way for the average small business to get onto HubSpot CMS and we never want to discourage a small business away from HubSpot, for scaling businesses HubSpot Marketplace themes may not be the way to go.
As an organization grows in its journey with Hubspot and on HubSpot CMS, they often come to us looking to have us modify or fix their theme. We’ve seen many different types of issues with HubSpot marketplace templates - issues with how their logo appears, formatting issues, implementation, page speed and optimization issues - you name it, we’ve encountered a frustrated business that thought they could just buy a plug and play theme and didn’t quite get what they wanted.
Here are a few reasons that we think you should think twice as a growing organization before you buy a HubSpot marketplace theme, how to approach it if you are a business that does have to purchase a boxed template HubSpot theme, and a suggestion that we think might give you the best compromise between a totally custom website overhaul and a boxed theme that may not suit your needs.
Looks aren’t everything.
\n
HubSpot has a really amazing, thorough process for ensuring that only quality HubSpot templates are submitted on their marketplace. They require thorough documentation, screenshots, live proof of concept and support. In theory, this is a great way to provide accessible websites that work on HubSpot CMS. In reality, these themes are sometimes coded in a way that doesn’t suit your growing business as you scale or needs to be customized, integrated and better organized to suit your marketing content and the unique journey of your buyer.
Related: Website Quality Assurance - Why you need QA in HubSpot CMS Development
\nAny number of things could be hidden behind a HubSpot theme that you purchase, including: poor back end user interface, a lagging, slow website and sometimes? A really dissatisfied customer whose HubSpot launch is now delayed until they can find someone to fix their theme, often for more than they originally paid. It’s not always a hard time, but even just small fixes can sometimes be cumbersome for a new developer to implement if the foundation isn’t set up the right way.
Looks matter, but what’s the use in having a theme that looks pretty in demo, but isn’t actually functioning for your needs?
Usability first.
\n
“We’ll get by with a template for now, then we’ll develop a custom site later on.”
Initial HubSpot contract layouts can leave a business’ marketing or development budget depleted. In so many cases, organizations are compromising on their development - but at what expense? A clunky interface that isn’t intuitive can impact an employee’s productivity and overall happiness.
A poor back end user interface means that your employees simply cannot operate efficiently. And when they can’t post content efficiently or are constantly running into roadblocks in their everyday tasks, it can be wearing on them and a huge time suck. According to The CFO, an online business publication, inefficient processes waste nearly a third of employees time. And with job unhappiness at an all time high as of August 2022, according to CNBC, companies should be doing everything they can to make sure their employees are productive, happy and able to effectively get the job done.
Why? Happy workers are 13% more productive, according to Oxford University.
When you’re considering your HubSpot budget, you need to consider not only which Hubs you’ll need, how to secure them at the best value, but how you can situate your company to be most successful inside HubSpot by choosing a framework or theme that truly suits your needs.
You have little ability to customize.
\n
Hindsight is 20/20, isn’t it? The top complaint we receive when we get clients that are already working inside HubSpot is — I wish I would’ve known. They wish they would’ve looked closer at their data needs, they wish they would’ve bought the right tiers from the outset, they wish they wouldn’t have wasted money with an inexperienced, order-taker developer and they wish they would’ve gotten set up the right way from the start.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\n
The HubSpot Marketplace Themes, whether they’re free or paid, lock you into either using that development agency for your improvements or will eventually require you to pay someone that is going to take longer to accomplish your goals, because they’re working in someone else’s code foundation. In the world of HubSpot Development, there are many ways to build the same framework, and because there’s a lacking centralized knowledge base for HubSpot developers right now (we hope that’s not always the case), it’s a bit Wild West out there sometimes.
Trying to customize an existing template can break functionality and will usually require a bit of an investment for another HubSpot CMS developer to familiarize themselves with how everything has been set up and go poking around before they make your improvements.
Ideally, you’ll vet the company offering the template from the start, question them about their expertise and make sure they’re a fit to work with long term and use your theme as a framework to build on. Just make sure that your framework actually has a stable foundation and can accommodate your needs as you grow.
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
If you already purchased a HubSpot Marketplace Theme, there’s no need to go out and spend thousands on a new website (yet). But as you grow, you may find that it’s not working as well for you. Odds are good that you can work with the company that developed the theme to customize it to suit your needs. Even if not, there are always ways to work around the infrastructure that you have while you make plans to redesign your site and build a new custom HubSpot framework that will better suit your needs.
What’s most important is finding the right development and technical partner. One that will look at your processes from front to back and really dig into what your needs are and how your HubSpot framework, your data architecture and the processes you’ve put in place will work for your organization in the long term. Ideally, that partner will grow with you in a long term relationship as you scale and continue to improve your marketing and brand over time.
Most often, what we find is that customized design inside a tried and true framework built with the bones you need to grow is the best solution for a business starting out on HubSpot CMS that isn’t quite ready to go all in on a custom build.
\n
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
At the end of a long negotiation for HubSpot software, all any business wants to do is get migrated over to HubSpot’s marketing and automation tools as quickly as possible, especially if they’re paying for CMS Hub.
Many HubSpot reps and even some creative agencies send clients that have smaller budgets (or who have spent most of their budgets on their HubSpot contract) to the HubSpot Marketplace to browse new themes for their blog or website pitching it as a quick and easy way to get started. While for some businesses the HubSpot theme marketplace is a great way to save money with a boxed solution that can seemingly be implemented fairly easily; in reality, it’s not always a one-size-fits-all solution. Each business is unique.
For scaling organizations, they may run into issues with the HubSpot Marketplace themes that they purchase as they grow. While HubSpot template themes are a great way for the average small business to get onto HubSpot CMS and we never want to discourage a small business away from HubSpot, for scaling businesses HubSpot Marketplace themes may not be the way to go.
As an organization grows in its journey with Hubspot and on HubSpot CMS, they often come to us looking to have us modify or fix their theme. We’ve seen many different types of issues with HubSpot marketplace templates - issues with how their logo appears, formatting issues, implementation, page speed and optimization issues - you name it, we’ve encountered a frustrated business that thought they could just buy a plug and play theme and didn’t quite get what they wanted.
Here are a few reasons that we think you should think twice as a growing organization before you buy a HubSpot marketplace theme, how to approach it if you are a business that does have to purchase a boxed template HubSpot theme, and a suggestion that we think might give you the best compromise between a totally custom website overhaul and a boxed theme that may not suit your needs.
Looks aren’t everything.
\n
HubSpot has a really amazing, thorough process for ensuring that only quality HubSpot templates are submitted on their marketplace. They require thorough documentation, screenshots, live proof of concept and support. In theory, this is a great way to provide accessible websites that work on HubSpot CMS. In reality, these themes are sometimes coded in a way that doesn’t suit your growing business as you scale or needs to be customized, integrated and better organized to suit your marketing content and the unique journey of your buyer.
Related: Website Quality Assurance - Why you need QA in HubSpot CMS Development
\nAny number of things could be hidden behind a HubSpot theme that you purchase, including: poor back end user interface, a lagging, slow website and sometimes? A really dissatisfied customer whose HubSpot launch is now delayed until they can find someone to fix their theme, often for more than they originally paid. It’s not always a hard time, but even just small fixes can sometimes be cumbersome for a new developer to implement if the foundation isn’t set up the right way.
Looks matter, but what’s the use in having a theme that looks pretty in demo, but isn’t actually functioning for your needs?
Usability first.
\n
“We’ll get by with a template for now, then we’ll develop a custom site later on.”
Initial HubSpot contract layouts can leave a business’ marketing or development budget depleted. In so many cases, organizations are compromising on their development - but at what expense? A clunky interface that isn’t intuitive can impact an employee’s productivity and overall happiness.
A poor back end user interface means that your employees simply cannot operate efficiently. And when they can’t post content efficiently or are constantly running into roadblocks in their everyday tasks, it can be wearing on them and a huge time suck. According to The CFO, an online business publication, inefficient processes waste nearly a third of employees time. And with job unhappiness at an all time high as of August 2022, according to CNBC, companies should be doing everything they can to make sure their employees are productive, happy and able to effectively get the job done.
Why? Happy workers are 13% more productive, according to Oxford University.
When you’re considering your HubSpot budget, you need to consider not only which Hubs you’ll need, how to secure them at the best value, but how you can situate your company to be most successful inside HubSpot by choosing a framework or theme that truly suits your needs.
You have little ability to customize.
\n
Hindsight is 20/20, isn’t it? The top complaint we receive when we get clients that are already working inside HubSpot is — I wish I would’ve known. They wish they would’ve looked closer at their data needs, they wish they would’ve bought the right tiers from the outset, they wish they wouldn’t have wasted money with an inexperienced, order-taker developer and they wish they would’ve gotten set up the right way from the start.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\n
The HubSpot Marketplace Themes, whether they’re free or paid, lock you into either using that development agency for your improvements or will eventually require you to pay someone that is going to take longer to accomplish your goals, because they’re working in someone else’s code foundation. In the world of HubSpot Development, there are many ways to build the same framework, and because there’s a lacking centralized knowledge base for HubSpot developers right now (we hope that’s not always the case), it’s a bit Wild West out there sometimes.
Trying to customize an existing template can break functionality and will usually require a bit of an investment for another HubSpot CMS developer to familiarize themselves with how everything has been set up and go poking around before they make your improvements.
Ideally, you’ll vet the company offering the template from the start, question them about their expertise and make sure they’re a fit to work with long term and use your theme as a framework to build on. Just make sure that your framework actually has a stable foundation and can accommodate your needs as you grow.
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
If you already purchased a HubSpot Marketplace Theme, there’s no need to go out and spend thousands on a new website (yet). But as you grow, you may find that it’s not working as well for you. Odds are good that you can work with the company that developed the theme to customize it to suit your needs. Even if not, there are always ways to work around the infrastructure that you have while you make plans to redesign your site and build a new custom HubSpot framework that will better suit your needs.
What’s most important is finding the right development and technical partner. One that will look at your processes from front to back and really dig into what your needs are and how your HubSpot framework, your data architecture and the processes you’ve put in place will work for your organization in the long term. Ideally, that partner will grow with you in a long term relationship as you scale and continue to improve your marketing and brand over time.
Most often, what we find is that customized design inside a tried and true framework built with the bones you need to grow is the best solution for a business starting out on HubSpot CMS that isn’t quite ready to go all in on a custom build.
\n
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
At the end of a long negotiation for HubSpot software, all any business wants to do is get migrated over to HubSpot’s marketing and automation tools as quickly as possible, especially if they’re paying for CMS Hub.
Many HubSpot reps and even some creative agencies send clients that have smaller budgets (or who have spent most of their budgets on their HubSpot contract) to the HubSpot Marketplace to browse new themes for their blog or website pitching it as a quick and easy way to get started. While for some businesses the HubSpot theme marketplace is a great way to save money with a boxed solution that can seemingly be implemented fairly easily; in reality, it’s not always a one-size-fits-all solution. Each business is unique.
For scaling organizations, they may run into issues with the HubSpot Marketplace themes that they purchase as they grow. While HubSpot template themes are a great way for the average small business to get onto HubSpot CMS and we never want to discourage a small business away from HubSpot, for scaling businesses HubSpot Marketplace themes may not be the way to go.
As an organization grows in its journey with Hubspot and on HubSpot CMS, they often come to us looking to have us modify or fix their theme. We’ve seen many different types of issues with HubSpot marketplace templates - issues with how their logo appears, formatting issues, implementation, page speed and optimization issues - you name it, we’ve encountered a frustrated business that thought they could just buy a plug and play theme and didn’t quite get what they wanted.
Here are a few reasons that we think you should think twice as a growing organization before you buy a HubSpot marketplace theme, how to approach it if you are a business that does have to purchase a boxed template HubSpot theme, and a suggestion that we think might give you the best compromise between a totally custom website overhaul and a boxed theme that may not suit your needs.
Looks aren’t everything.
\n
HubSpot has a really amazing, thorough process for ensuring that only quality HubSpot templates are submitted on their marketplace. They require thorough documentation, screenshots, live proof of concept and support. In theory, this is a great way to provide accessible websites that work on HubSpot CMS. In reality, these themes are sometimes coded in a way that doesn’t suit your growing business as you scale or needs to be customized, integrated and better organized to suit your marketing content and the unique journey of your buyer.
Related: Website Quality Assurance - Why you need QA in HubSpot CMS Development
\nAny number of things could be hidden behind a HubSpot theme that you purchase, including: poor back end user interface, a lagging, slow website and sometimes? A really dissatisfied customer whose HubSpot launch is now delayed until they can find someone to fix their theme, often for more than they originally paid. It’s not always a hard time, but even just small fixes can sometimes be cumbersome for a new developer to implement if the foundation isn’t set up the right way.
Looks matter, but what’s the use in having a theme that looks pretty in demo, but isn’t actually functioning for your needs?
Usability first.
\n
“We’ll get by with a template for now, then we’ll develop a custom site later on.”
Initial HubSpot contract layouts can leave a business’ marketing or development budget depleted. In so many cases, organizations are compromising on their development - but at what expense? A clunky interface that isn’t intuitive can impact an employee’s productivity and overall happiness.
A poor back end user interface means that your employees simply cannot operate efficiently. And when they can’t post content efficiently or are constantly running into roadblocks in their everyday tasks, it can be wearing on them and a huge time suck. According to The CFO, an online business publication, inefficient processes waste nearly a third of employees time. And with job unhappiness at an all time high as of August 2022, according to CNBC, companies should be doing everything they can to make sure their employees are productive, happy and able to effectively get the job done.
Why? Happy workers are 13% more productive, according to Oxford University.
When you’re considering your HubSpot budget, you need to consider not only which Hubs you’ll need, how to secure them at the best value, but how you can situate your company to be most successful inside HubSpot by choosing a framework or theme that truly suits your needs.
You have little ability to customize.
\n
Hindsight is 20/20, isn’t it? The top complaint we receive when we get clients that are already working inside HubSpot is — I wish I would’ve known. They wish they would’ve looked closer at their data needs, they wish they would’ve bought the right tiers from the outset, they wish they wouldn’t have wasted money with an inexperienced, order-taker developer and they wish they would’ve gotten set up the right way from the start.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\n
The HubSpot Marketplace Themes, whether they’re free or paid, lock you into either using that development agency for your improvements or will eventually require you to pay someone that is going to take longer to accomplish your goals, because they’re working in someone else’s code foundation. In the world of HubSpot Development, there are many ways to build the same framework, and because there’s a lacking centralized knowledge base for HubSpot developers right now (we hope that’s not always the case), it’s a bit Wild West out there sometimes.
Trying to customize an existing template can break functionality and will usually require a bit of an investment for another HubSpot CMS developer to familiarize themselves with how everything has been set up and go poking around before they make your improvements.
Ideally, you’ll vet the company offering the template from the start, question them about their expertise and make sure they’re a fit to work with long term and use your theme as a framework to build on. Just make sure that your framework actually has a stable foundation and can accommodate your needs as you grow.
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
If you already purchased a HubSpot Marketplace Theme, there’s no need to go out and spend thousands on a new website (yet). But as you grow, you may find that it’s not working as well for you. Odds are good that you can work with the company that developed the theme to customize it to suit your needs. Even if not, there are always ways to work around the infrastructure that you have while you make plans to redesign your site and build a new custom HubSpot framework that will better suit your needs.
What’s most important is finding the right development and technical partner. One that will look at your processes from front to back and really dig into what your needs are and how your HubSpot framework, your data architecture and the processes you’ve put in place will work for your organization in the long term. Ideally, that partner will grow with you in a long term relationship as you scale and continue to improve your marketing and brand over time.
Most often, what we find is that customized design inside a tried and true framework built with the bones you need to grow is the best solution for a business starting out on HubSpot CMS that isn’t quite ready to go all in on a custom build.
\n
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
At the end of a long negotiation for HubSpot software, all any business wants to do is get migrated over to HubSpot’s marketing and automation tools as quickly as possible, especially if they’re paying for CMS Hub.
Many HubSpot reps and even some creative agencies send clients that have smaller budgets (or who have spent most of their budgets on their HubSpot contract) to the HubSpot Marketplace to browse new themes for their blog or website pitching it as a quick and easy way to get started. While for some businesses the HubSpot theme marketplace is a great way to save money with a boxed solution that can seemingly be implemented fairly easily; in reality, it’s not always a one-size-fits-all solution. Each business is unique.
For scaling organizations, they may run into issues with the HubSpot Marketplace themes that they purchase as they grow. While HubSpot template themes are a great way for the average small business to get onto HubSpot CMS and we never want to discourage a small business away from HubSpot, for scaling businesses HubSpot Marketplace themes may not be the way to go.
As an organization grows in its journey with Hubspot and on HubSpot CMS, they often come to us looking to have us modify or fix their theme. We’ve seen many different types of issues with HubSpot marketplace templates - issues with how their logo appears, formatting issues, implementation, page speed and optimization issues - you name it, we’ve encountered a frustrated business that thought they could just buy a plug and play theme and didn’t quite get what they wanted.
Here are a few reasons that we think you should think twice as a growing organization before you buy a HubSpot marketplace theme, how to approach it if you are a business that does have to purchase a boxed template HubSpot theme, and a suggestion that we think might give you the best compromise between a totally custom website overhaul and a boxed theme that may not suit your needs.
Looks aren’t everything.
\n
HubSpot has a really amazing, thorough process for ensuring that only quality HubSpot templates are submitted on their marketplace. They require thorough documentation, screenshots, live proof of concept and support. In theory, this is a great way to provide accessible websites that work on HubSpot CMS. In reality, these themes are sometimes coded in a way that doesn’t suit your growing business as you scale or needs to be customized, integrated and better organized to suit your marketing content and the unique journey of your buyer.
Related: Website Quality Assurance - Why you need QA in HubSpot CMS Development
\nAny number of things could be hidden behind a HubSpot theme that you purchase, including: poor back end user interface, a lagging, slow website and sometimes? A really dissatisfied customer whose HubSpot launch is now delayed until they can find someone to fix their theme, often for more than they originally paid. It’s not always a hard time, but even just small fixes can sometimes be cumbersome for a new developer to implement if the foundation isn’t set up the right way.
Looks matter, but what’s the use in having a theme that looks pretty in demo, but isn’t actually functioning for your needs?
Usability first.
\n
“We’ll get by with a template for now, then we’ll develop a custom site later on.”
Initial HubSpot contract layouts can leave a business’ marketing or development budget depleted. In so many cases, organizations are compromising on their development - but at what expense? A clunky interface that isn’t intuitive can impact an employee’s productivity and overall happiness.
A poor back end user interface means that your employees simply cannot operate efficiently. And when they can’t post content efficiently or are constantly running into roadblocks in their everyday tasks, it can be wearing on them and a huge time suck. According to The CFO, an online business publication, inefficient processes waste nearly a third of employees time. And with job unhappiness at an all time high as of August 2022, according to CNBC, companies should be doing everything they can to make sure their employees are productive, happy and able to effectively get the job done.
Why? Happy workers are 13% more productive, according to Oxford University.
When you’re considering your HubSpot budget, you need to consider not only which Hubs you’ll need, how to secure them at the best value, but how you can situate your company to be most successful inside HubSpot by choosing a framework or theme that truly suits your needs.
You have little ability to customize.
\n
Hindsight is 20/20, isn’t it? The top complaint we receive when we get clients that are already working inside HubSpot is — I wish I would’ve known. They wish they would’ve looked closer at their data needs, they wish they would’ve bought the right tiers from the outset, they wish they wouldn’t have wasted money with an inexperienced, order-taker developer and they wish they would’ve gotten set up the right way from the start.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\n
The HubSpot Marketplace Themes, whether they’re free or paid, lock you into either using that development agency for your improvements or will eventually require you to pay someone that is going to take longer to accomplish your goals, because they’re working in someone else’s code foundation. In the world of HubSpot Development, there are many ways to build the same framework, and because there’s a lacking centralized knowledge base for HubSpot developers right now (we hope that’s not always the case), it’s a bit Wild West out there sometimes.
Trying to customize an existing template can break functionality and will usually require a bit of an investment for another HubSpot CMS developer to familiarize themselves with how everything has been set up and go poking around before they make your improvements.
Ideally, you’ll vet the company offering the template from the start, question them about their expertise and make sure they’re a fit to work with long term and use your theme as a framework to build on. Just make sure that your framework actually has a stable foundation and can accommodate your needs as you grow.
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
If you already purchased a HubSpot Marketplace Theme, there’s no need to go out and spend thousands on a new website (yet). But as you grow, you may find that it’s not working as well for you. Odds are good that you can work with the company that developed the theme to customize it to suit your needs. Even if not, there are always ways to work around the infrastructure that you have while you make plans to redesign your site and build a new custom HubSpot framework that will better suit your needs.
What’s most important is finding the right development and technical partner. One that will look at your processes from front to back and really dig into what your needs are and how your HubSpot framework, your data architecture and the processes you’ve put in place will work for your organization in the long term. Ideally, that partner will grow with you in a long term relationship as you scale and continue to improve your marketing and brand over time.
Most often, what we find is that customized design inside a tried and true framework built with the bones you need to grow is the best solution for a business starting out on HubSpot CMS that isn’t quite ready to go all in on a custom build.
\n
Like so many other things that we write about, this one might rub some people the wrong way, but sometimes these discussions are warranted.
::deep breath:: Soooo, here we go:
We want scaling organizations to stop buying HubSpot Marketplace themes.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n![\"HAD](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/HAD%20A%20BAD%20EXPERIENCE.jpg\")
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
When it comes to the psychology of buying decisions, so many tiny elements that you may not even realize are contributing to whether or not a user makes a conversion action on your website. There are technical elements, psychological elements, aesthetic elements and other aspects of your website that are all either coming together to help a prospect make the decision you want, or pushing them away. Marketers spend years mastering content marketing, technical SEO, and consulting with web development professionals on UX issues to make sure that the conditions are perfect when a prospect arrives on their website - only to be stumped when their bounce rate goes over 60%.
\n\nYour bounce rate is the percentage of website visitors that come to your website and take no other action before leaving. This is an indicator to search engines that the content they’ve clicked through isn’t valuable or relevant for what the user searched for, or your website isn’t the best source of information for that topic. This can happen for a number of reasons, but lowering that bounce rate is going to be really critical not only for search engine rankings but also to ensure you’re getting the most out of the traffic that you work so hard to funnel to your website to begin with.
\n\n
Why work on your bounce rate?
\n- \n
- The goal for more people is to have a large percentage of your website visitors taking an action on your website. \n
- One of the considerations for website rank by search engines is bounce rate. The lower your bounce rate, the better your potential to rank is. \n
Even the most savvy marketers can miss something when it comes to decreasing the bounce rate on their website. The intricacies of conversion can be a little daunting to master all at once, but with the right strategy, you can slowly bring down your website’s bounce rate.
Here are a few factors that contribute to an increased bounce rate on your website:
Not mobile-friendly
\n![\"deckerdevs-mobile](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-mobile%20optimization-devices-1.svg\")
It is very rare that you’ll encounter a web developer that doesn’t leverage mobile-first design. In the design of your website, you should make sure that your developer either asks for your mobile design or insists that they establish the mobile design prior to beginning the development of the website.
\n
Understanding how elements on the page will shift as the browser size changes is critical to creating a good user experience for your website visitors. If images don’t properly shift above or below the words they support or the navigation doesn’t translate in a logical way to a smaller mobile browser, you could risk losing visitors to confusing mobile and tablet views.
Not only should your website developer be looking over your mobile design first, but they should be making intuitive suggestions for search options, filtering and other expert tips to make sure your website translates well to browsers on mobile devices.
Related: HubSpot Developer Utopia - 7 Things to Expert When Developing a HubSpot CMS Website
\nPoorly Planned Design
\n
UX, font size, ugly color contrasts, menu navigation that is too clunky or not intuitive - all of these things contribute to a poor user interface, which can annihilate a bounce rate. It seems logical, but users (especially in the ADD on-demand world we live in today) want to find the information they’re looking for easily, without extra work and without hurting their eyes.
As a rule of thumb, if a user can’t locate the information they want within 4 seconds of clicking on a page, they’re probably leaving for the next source of information. This means that you have to have a simple and intuitive design, fast loading pages, colors that are complementary but not too contrasting and navigation that is easy to understand.
A list of common issues with poorly designed websites?
- \n
- Fonts that are too big or too small \n
- Glaringly contrasting colors that are hard to read or look at \n
- Pages that have too many elements loading at the same time and take longer than 4 seconds to load \n
- Large useless animations \n
- Music that doesn’t allow the user to control the volume or plays the moment a page is clicked \n
- Irrelevant, obnoxious images \n
- Too many ads or banners popping up \n
- Chat or opt-in boxes that are relentless \n
- Layouts that shift as you move down the page \n
Some developers created the Big Ugly Website to give you a hint for the types of things that turn off a user. It seems obvious, but you’d be surprised how often things like font size, color and poor layout are encountered by users.
\n\n
We could go on and on, but those are just a few of the things that can easily frustrate users from a design perspective. You’ll want to minimize or avoid these things entirely to make sure that your users are getting exactly what they are looking for when it comes to your products and services.
Your page loads too slowly
\n
We already discussed the 4 second rule, but there’s a lot more to page load speed than most realize. From your website host and server to excessive plugins, large images, scripts and other elements - every second matters. In fact, according to websitesetup.org: 7 out of 10 people say that the speed of a website page affects their desire to buy from an online retailer. Not only that, but websites that take 5 seconds to load have a 90% bounce rate!
Page load speed matters more than you realize. A few tenths of a second may not seem like much, but if it puts you over that critical threshold, you’re handicapping your ability to convert your visitors and sending your bounce rate up. In the retail industry, decreasing your load time by just one tenth of a second can result in 8.4% increase in conversion rates! That’s HUGE! The same article states that that same .1 second decrease in load speed also yielded 9.2% increase in order size and page view per session by 8.6%
Things like image size and optimization, scripts and old code, fonts and icons, videos and hosting are the biggest culprits for bogging down load speed. We’ve got a write up on page speed optimization that includes 5 factors that could be bogging down your website that you should definitely check out.
Your title tag and meta description may be misleading
\n
In the age of click-bait articles, so many news outlets and blogs are using their title tag and meta description to get people to click through. But when it comes to reducing your bounce rate, relevance matters. You want your user to know in as few words as possible what the information they’re about to click through includes while still ensuring the description is as compelling as possible. A gifted copywriter will be able to assist with this.
For SEO purposes, make sure that your Title Tag is 60 characters or less (or that the most important information is included within those 60 characters) and that your Meta Description is 160 characters or less.
It should be a relevant description of what the user hopes to gain and the keyword that you’re optimizing that particular website page or blog for should be relevant to the topic you’re discussing. Oftentimes a local business makes an effort to optimize their website for a certain product type or service offering and includes that keyword in a blog title that may not be perfectly relevant for that topic.
When it comes to planning your content, it’s most important to offer valuable information without being misleading, spamming keywords or trying to weave in keywords that don’t entirely fit the topic of the blog post or website page.
Remember: Google is trying to deliver the most relevant information to help answer a user's question. The more you focus on the user, the better off you’ll be and the more people will engage with the content that you’re putting out, resulting in lower bounce rates.
Poor quality referrals
\n
Inbound links are a great way to get traffic to your site and increase your credibility with search engines - to a point. You want to make sure that you’re not just listing your business in any irrelevant directory that you can and that every inbound link actually makes sense for the types of people that you’re looking for.
What are good ways to get quality inbound links and referral traffic?
- \n
- Industry specific directories. Are there directories specifically for your industry and offerings? You should be there. As a HubSpot CMS Developer, we’ve become a HubSpot Partner and are now listed in their Partner Marketplace, which has actually been a source of a few great leads for us. Do some research on listings that are relevant to you and see if you can get listed there. It’s a simple and easy way to get qualified referral traffic sent to your site.
- Guest blogging for other websites is a great way to get relevant inbound links to your site. Align yourself with industries that you serve, other authorities in your space and create partnerships with businesses whose products and services cater to a similar audience.
- Keep writing original, quality content. Performing your own research can be a great way to get linked to or even just having original thoughts about problems that your prospects and customers relate to. Don’t underestimate the value of a quality content creator and strategist and NEVER use a bot or AI software to write your blog articles. Your content is the most important way to keep your visitors engaged and you want to make sure it holds plenty of value and thought leadership for web visitors. \n
For most businesses, the goal of your website is to attract visitors and keep them on your website until they make a conversion decision. If a poor design, low quality content, slow loading pages or other elements of your website are pushing them away before they take any desired actions, you need to take action to help keep them on your site and reduce your bounce rate. Installing a heat map software like HotJar is a great start. This will help you to understand what users are doing on your website, optimize the most common actions and eliminate any elements of your site that appear to be confusing to your website visitors.
Using a tool like HotJar in tandem with an experienced web developer will help you understand what actions can be taken to make your website more successful in converting your visitors and keeping them on your page for longer. An experienced website developer will know what features can be added and how to best shift elements around, change typography and best optimize UX to create a positive experience for your users.
What are some thing you've noticed about websites that have made you want to leave? You can even post a link with examples!
When it comes to the psychology of buying decisions, so many tiny elements that you may not even realize are contributing to whether or not a user makes a conversion action on your website. There are technical elements, psychological elements, aesthetic elements and other aspects of your website that are all either coming together to help a prospect make the decision you want, or pushing them away. Marketers spend years mastering content marketing, technical SEO, and consulting with web development professionals on UX issues to make sure that the conditions are perfect when a prospect arrives on their website - only to be stumped when their bounce rate goes over 60%.
\n","rss_body":"When it comes to the psychology of buying decisions, so many tiny elements that you may not even realize are contributing to whether or not a user makes a conversion action on your website. There are technical elements, psychological elements, aesthetic elements and other aspects of your website that are all either coming together to help a prospect make the decision you want, or pushing them away. Marketers spend years mastering content marketing, technical SEO, and consulting with web development professionals on UX issues to make sure that the conditions are perfect when a prospect arrives on their website - only to be stumped when their bounce rate goes over 60%.
\n\nYour bounce rate is the percentage of website visitors that come to your website and take no other action before leaving. This is an indicator to search engines that the content they’ve clicked through isn’t valuable or relevant for what the user searched for, or your website isn’t the best source of information for that topic. This can happen for a number of reasons, but lowering that bounce rate is going to be really critical not only for search engine rankings but also to ensure you’re getting the most out of the traffic that you work so hard to funnel to your website to begin with.
\n\n
Why work on your bounce rate?
\n- \n
- The goal for more people is to have a large percentage of your website visitors taking an action on your website. \n
- One of the considerations for website rank by search engines is bounce rate. The lower your bounce rate, the better your potential to rank is. \n
Even the most savvy marketers can miss something when it comes to decreasing the bounce rate on their website. The intricacies of conversion can be a little daunting to master all at once, but with the right strategy, you can slowly bring down your website’s bounce rate.
Here are a few factors that contribute to an increased bounce rate on your website:
Not mobile-friendly
\nIt is very rare that you’ll encounter a web developer that doesn’t leverage mobile-first design. In the design of your website, you should make sure that your developer either asks for your mobile design or insists that they establish the mobile design prior to beginning the development of the website.
\n
Understanding how elements on the page will shift as the browser size changes is critical to creating a good user experience for your website visitors. If images don’t properly shift above or below the words they support or the navigation doesn’t translate in a logical way to a smaller mobile browser, you could risk losing visitors to confusing mobile and tablet views.
Not only should your website developer be looking over your mobile design first, but they should be making intuitive suggestions for search options, filtering and other expert tips to make sure your website translates well to browsers on mobile devices.
Related: HubSpot Developer Utopia - 7 Things to Expert When Developing a HubSpot CMS Website
\nPoorly Planned Design
\n
UX, font size, ugly color contrasts, menu navigation that is too clunky or not intuitive - all of these things contribute to a poor user interface, which can annihilate a bounce rate. It seems logical, but users (especially in the ADD on-demand world we live in today) want to find the information they’re looking for easily, without extra work and without hurting their eyes.
As a rule of thumb, if a user can’t locate the information they want within 4 seconds of clicking on a page, they’re probably leaving for the next source of information. This means that you have to have a simple and intuitive design, fast loading pages, colors that are complementary but not too contrasting and navigation that is easy to understand.
A list of common issues with poorly designed websites?
- \n
- Fonts that are too big or too small \n
- Glaringly contrasting colors that are hard to read or look at \n
- Pages that have too many elements loading at the same time and take longer than 4 seconds to load \n
- Large useless animations \n
- Music that doesn’t allow the user to control the volume or plays the moment a page is clicked \n
- Irrelevant, obnoxious images \n
- Too many ads or banners popping up \n
- Chat or opt-in boxes that are relentless \n
- Layouts that shift as you move down the page \n
Some developers created the Big Ugly Website to give you a hint for the types of things that turn off a user. It seems obvious, but you’d be surprised how often things like font size, color and poor layout are encountered by users.
\n\n
We could go on and on, but those are just a few of the things that can easily frustrate users from a design perspective. You’ll want to minimize or avoid these things entirely to make sure that your users are getting exactly what they are looking for when it comes to your products and services.
Your page loads too slowly
\n
We already discussed the 4 second rule, but there’s a lot more to page load speed than most realize. From your website host and server to excessive plugins, large images, scripts and other elements - every second matters. In fact, according to websitesetup.org: 7 out of 10 people say that the speed of a website page affects their desire to buy from an online retailer. Not only that, but websites that take 5 seconds to load have a 90% bounce rate!
Page load speed matters more than you realize. A few tenths of a second may not seem like much, but if it puts you over that critical threshold, you’re handicapping your ability to convert your visitors and sending your bounce rate up. In the retail industry, decreasing your load time by just one tenth of a second can result in 8.4% increase in conversion rates! That’s HUGE! The same article states that that same .1 second decrease in load speed also yielded 9.2% increase in order size and page view per session by 8.6%
Things like image size and optimization, scripts and old code, fonts and icons, videos and hosting are the biggest culprits for bogging down load speed. We’ve got a write up on page speed optimization that includes 5 factors that could be bogging down your website that you should definitely check out.
Your title tag and meta description may be misleading
\n
In the age of click-bait articles, so many news outlets and blogs are using their title tag and meta description to get people to click through. But when it comes to reducing your bounce rate, relevance matters. You want your user to know in as few words as possible what the information they’re about to click through includes while still ensuring the description is as compelling as possible. A gifted copywriter will be able to assist with this.
For SEO purposes, make sure that your Title Tag is 60 characters or less (or that the most important information is included within those 60 characters) and that your Meta Description is 160 characters or less.
It should be a relevant description of what the user hopes to gain and the keyword that you’re optimizing that particular website page or blog for should be relevant to the topic you’re discussing. Oftentimes a local business makes an effort to optimize their website for a certain product type or service offering and includes that keyword in a blog title that may not be perfectly relevant for that topic.
When it comes to planning your content, it’s most important to offer valuable information without being misleading, spamming keywords or trying to weave in keywords that don’t entirely fit the topic of the blog post or website page.
Remember: Google is trying to deliver the most relevant information to help answer a user's question. The more you focus on the user, the better off you’ll be and the more people will engage with the content that you’re putting out, resulting in lower bounce rates.
Poor quality referrals
\n
Inbound links are a great way to get traffic to your site and increase your credibility with search engines - to a point. You want to make sure that you’re not just listing your business in any irrelevant directory that you can and that every inbound link actually makes sense for the types of people that you’re looking for.
What are good ways to get quality inbound links and referral traffic?
- \n
- Industry specific directories. Are there directories specifically for your industry and offerings? You should be there. As a HubSpot CMS Developer, we’ve become a HubSpot Partner and are now listed in their Partner Marketplace, which has actually been a source of a few great leads for us. Do some research on listings that are relevant to you and see if you can get listed there. It’s a simple and easy way to get qualified referral traffic sent to your site.
- Guest blogging for other websites is a great way to get relevant inbound links to your site. Align yourself with industries that you serve, other authorities in your space and create partnerships with businesses whose products and services cater to a similar audience.
- Keep writing original, quality content. Performing your own research can be a great way to get linked to or even just having original thoughts about problems that your prospects and customers relate to. Don’t underestimate the value of a quality content creator and strategist and NEVER use a bot or AI software to write your blog articles. Your content is the most important way to keep your visitors engaged and you want to make sure it holds plenty of value and thought leadership for web visitors. \n
For most businesses, the goal of your website is to attract visitors and keep them on your website until they make a conversion decision. If a poor design, low quality content, slow loading pages or other elements of your website are pushing them away before they take any desired actions, you need to take action to help keep them on your site and reduce your bounce rate. Installing a heat map software like HotJar is a great start. This will help you to understand what users are doing on your website, optimize the most common actions and eliminate any elements of your site that appear to be confusing to your website visitors.
Using a tool like HotJar in tandem with an experienced web developer will help you understand what actions can be taken to make your website more successful in converting your visitors and keeping them on your page for longer. An experienced website developer will know what features can be added and how to best shift elements around, change typography and best optimize UX to create a positive experience for your users.
What are some thing you've noticed about websites that have made you want to leave? You can even post a link with examples!
When it comes to the psychology of buying decisions, so many tiny elements that you may not even realize are contributing to whether or not a user makes a conversion action on your website. There are technical elements, psychological elements, aesthetic elements and other aspects of your website that are all either coming together to help a prospect make the decision you want, or pushing them away. Marketers spend years mastering content marketing, technical SEO, and consulting with web development professionals on UX issues to make sure that the conditions are perfect when a prospect arrives on their website - only to be stumped when their bounce rate goes over 60%.
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Here are 6 things that could be sending people away from your website:","metaKeywords":null,"name":"Website Bounce Rate: 6 Things Sending People Away from Your Website","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-wordpress%20to%20hubspot.png","nextPostFeaturedImageAltText":"","nextPostName":"It's Time to Leave WordPress for HubSpot CMS","nextPostSlug":"blogs/its-time-to-leave-wordpress-for-hubspot-cms","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Website Bounce Rate: 6 Things Sending People Away from Your Website","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! 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There are technical elements, psychological elements, aesthetic elements and other aspects of your website that are all either coming together to help a prospect make the decision you want, or pushing them away. Marketers spend years mastering content marketing, technical SEO, and consulting with web development professionals on UX issues to make sure that the conditions are perfect when a prospect arrives on their website - only to be stumped when their bounce rate goes over 60%.
\n\nYour bounce rate is the percentage of website visitors that come to your website and take no other action before leaving. This is an indicator to search engines that the content they’ve clicked through isn’t valuable or relevant for what the user searched for, or your website isn’t the best source of information for that topic. This can happen for a number of reasons, but lowering that bounce rate is going to be really critical not only for search engine rankings but also to ensure you’re getting the most out of the traffic that you work so hard to funnel to your website to begin with.
\n\n
Why work on your bounce rate?
\n- \n
- The goal for more people is to have a large percentage of your website visitors taking an action on your website. \n
- One of the considerations for website rank by search engines is bounce rate. The lower your bounce rate, the better your potential to rank is. \n
Even the most savvy marketers can miss something when it comes to decreasing the bounce rate on their website. The intricacies of conversion can be a little daunting to master all at once, but with the right strategy, you can slowly bring down your website’s bounce rate.
Here are a few factors that contribute to an increased bounce rate on your website:
Not mobile-friendly
\nIt is very rare that you’ll encounter a web developer that doesn’t leverage mobile-first design. In the design of your website, you should make sure that your developer either asks for your mobile design or insists that they establish the mobile design prior to beginning the development of the website.
\n
Understanding how elements on the page will shift as the browser size changes is critical to creating a good user experience for your website visitors. If images don’t properly shift above or below the words they support or the navigation doesn’t translate in a logical way to a smaller mobile browser, you could risk losing visitors to confusing mobile and tablet views.
Not only should your website developer be looking over your mobile design first, but they should be making intuitive suggestions for search options, filtering and other expert tips to make sure your website translates well to browsers on mobile devices.
Related: HubSpot Developer Utopia - 7 Things to Expert When Developing a HubSpot CMS Website
\nPoorly Planned Design
\n
UX, font size, ugly color contrasts, menu navigation that is too clunky or not intuitive - all of these things contribute to a poor user interface, which can annihilate a bounce rate. It seems logical, but users (especially in the ADD on-demand world we live in today) want to find the information they’re looking for easily, without extra work and without hurting their eyes.
As a rule of thumb, if a user can’t locate the information they want within 4 seconds of clicking on a page, they’re probably leaving for the next source of information. This means that you have to have a simple and intuitive design, fast loading pages, colors that are complementary but not too contrasting and navigation that is easy to understand.
A list of common issues with poorly designed websites?
- \n
- Fonts that are too big or too small \n
- Glaringly contrasting colors that are hard to read or look at \n
- Pages that have too many elements loading at the same time and take longer than 4 seconds to load \n
- Large useless animations \n
- Music that doesn’t allow the user to control the volume or plays the moment a page is clicked \n
- Irrelevant, obnoxious images \n
- Too many ads or banners popping up \n
- Chat or opt-in boxes that are relentless \n
- Layouts that shift as you move down the page \n
Some developers created the Big Ugly Website to give you a hint for the types of things that turn off a user. It seems obvious, but you’d be surprised how often things like font size, color and poor layout are encountered by users.
\n\n
We could go on and on, but those are just a few of the things that can easily frustrate users from a design perspective. You’ll want to minimize or avoid these things entirely to make sure that your users are getting exactly what they are looking for when it comes to your products and services.
Your page loads too slowly
\n
We already discussed the 4 second rule, but there’s a lot more to page load speed than most realize. From your website host and server to excessive plugins, large images, scripts and other elements - every second matters. In fact, according to websitesetup.org: 7 out of 10 people say that the speed of a website page affects their desire to buy from an online retailer. Not only that, but websites that take 5 seconds to load have a 90% bounce rate!
Page load speed matters more than you realize. A few tenths of a second may not seem like much, but if it puts you over that critical threshold, you’re handicapping your ability to convert your visitors and sending your bounce rate up. In the retail industry, decreasing your load time by just one tenth of a second can result in 8.4% increase in conversion rates! That’s HUGE! The same article states that that same .1 second decrease in load speed also yielded 9.2% increase in order size and page view per session by 8.6%
Things like image size and optimization, scripts and old code, fonts and icons, videos and hosting are the biggest culprits for bogging down load speed. We’ve got a write up on page speed optimization that includes 5 factors that could be bogging down your website that you should definitely check out.
Your title tag and meta description may be misleading
\n
In the age of click-bait articles, so many news outlets and blogs are using their title tag and meta description to get people to click through. But when it comes to reducing your bounce rate, relevance matters. You want your user to know in as few words as possible what the information they’re about to click through includes while still ensuring the description is as compelling as possible. A gifted copywriter will be able to assist with this.
For SEO purposes, make sure that your Title Tag is 60 characters or less (or that the most important information is included within those 60 characters) and that your Meta Description is 160 characters or less.
It should be a relevant description of what the user hopes to gain and the keyword that you’re optimizing that particular website page or blog for should be relevant to the topic you’re discussing. Oftentimes a local business makes an effort to optimize their website for a certain product type or service offering and includes that keyword in a blog title that may not be perfectly relevant for that topic.
When it comes to planning your content, it’s most important to offer valuable information without being misleading, spamming keywords or trying to weave in keywords that don’t entirely fit the topic of the blog post or website page.
Remember: Google is trying to deliver the most relevant information to help answer a user's question. The more you focus on the user, the better off you’ll be and the more people will engage with the content that you’re putting out, resulting in lower bounce rates.
Poor quality referrals
\n
Inbound links are a great way to get traffic to your site and increase your credibility with search engines - to a point. You want to make sure that you’re not just listing your business in any irrelevant directory that you can and that every inbound link actually makes sense for the types of people that you’re looking for.
What are good ways to get quality inbound links and referral traffic?
- \n
- Industry specific directories. Are there directories specifically for your industry and offerings? You should be there. As a HubSpot CMS Developer, we’ve become a HubSpot Partner and are now listed in their Partner Marketplace, which has actually been a source of a few great leads for us. Do some research on listings that are relevant to you and see if you can get listed there. It’s a simple and easy way to get qualified referral traffic sent to your site.
- Guest blogging for other websites is a great way to get relevant inbound links to your site. Align yourself with industries that you serve, other authorities in your space and create partnerships with businesses whose products and services cater to a similar audience.
- Keep writing original, quality content. Performing your own research can be a great way to get linked to or even just having original thoughts about problems that your prospects and customers relate to. Don’t underestimate the value of a quality content creator and strategist and NEVER use a bot or AI software to write your blog articles. Your content is the most important way to keep your visitors engaged and you want to make sure it holds plenty of value and thought leadership for web visitors. \n
For most businesses, the goal of your website is to attract visitors and keep them on your website until they make a conversion decision. If a poor design, low quality content, slow loading pages or other elements of your website are pushing them away before they take any desired actions, you need to take action to help keep them on your site and reduce your bounce rate. Installing a heat map software like HotJar is a great start. This will help you to understand what users are doing on your website, optimize the most common actions and eliminate any elements of your site that appear to be confusing to your website visitors.
Using a tool like HotJar in tandem with an experienced web developer will help you understand what actions can be taken to make your website more successful in converting your visitors and keeping them on your page for longer. An experienced website developer will know what features can be added and how to best shift elements around, change typography and best optimize UX to create a positive experience for your users.
What are some thing you've noticed about websites that have made you want to leave? You can even post a link with examples!
When it comes to the psychology of buying decisions, so many tiny elements that you may not even realize are contributing to whether or not a user makes a conversion action on your website. There are technical elements, psychological elements, aesthetic elements and other aspects of your website that are all either coming together to help a prospect make the decision you want, or pushing them away. Marketers spend years mastering content marketing, technical SEO, and consulting with web development professionals on UX issues to make sure that the conditions are perfect when a prospect arrives on their website - only to be stumped when their bounce rate goes over 60%.
\n\nYour bounce rate is the percentage of website visitors that come to your website and take no other action before leaving. This is an indicator to search engines that the content they’ve clicked through isn’t valuable or relevant for what the user searched for, or your website isn’t the best source of information for that topic. This can happen for a number of reasons, but lowering that bounce rate is going to be really critical not only for search engine rankings but also to ensure you’re getting the most out of the traffic that you work so hard to funnel to your website to begin with.
\n\n
Why work on your bounce rate?
\n- \n
- The goal for more people is to have a large percentage of your website visitors taking an action on your website. \n
- One of the considerations for website rank by search engines is bounce rate. The lower your bounce rate, the better your potential to rank is. \n
Even the most savvy marketers can miss something when it comes to decreasing the bounce rate on their website. The intricacies of conversion can be a little daunting to master all at once, but with the right strategy, you can slowly bring down your website’s bounce rate.
Here are a few factors that contribute to an increased bounce rate on your website:
Not mobile-friendly
\nIt is very rare that you’ll encounter a web developer that doesn’t leverage mobile-first design. In the design of your website, you should make sure that your developer either asks for your mobile design or insists that they establish the mobile design prior to beginning the development of the website.
\n
Understanding how elements on the page will shift as the browser size changes is critical to creating a good user experience for your website visitors. If images don’t properly shift above or below the words they support or the navigation doesn’t translate in a logical way to a smaller mobile browser, you could risk losing visitors to confusing mobile and tablet views.
Not only should your website developer be looking over your mobile design first, but they should be making intuitive suggestions for search options, filtering and other expert tips to make sure your website translates well to browsers on mobile devices.
Related: HubSpot Developer Utopia - 7 Things to Expert When Developing a HubSpot CMS Website
\nPoorly Planned Design
\n
UX, font size, ugly color contrasts, menu navigation that is too clunky or not intuitive - all of these things contribute to a poor user interface, which can annihilate a bounce rate. It seems logical, but users (especially in the ADD on-demand world we live in today) want to find the information they’re looking for easily, without extra work and without hurting their eyes.
As a rule of thumb, if a user can’t locate the information they want within 4 seconds of clicking on a page, they’re probably leaving for the next source of information. This means that you have to have a simple and intuitive design, fast loading pages, colors that are complementary but not too contrasting and navigation that is easy to understand.
A list of common issues with poorly designed websites?
- \n
- Fonts that are too big or too small \n
- Glaringly contrasting colors that are hard to read or look at \n
- Pages that have too many elements loading at the same time and take longer than 4 seconds to load \n
- Large useless animations \n
- Music that doesn’t allow the user to control the volume or plays the moment a page is clicked \n
- Irrelevant, obnoxious images \n
- Too many ads or banners popping up \n
- Chat or opt-in boxes that are relentless \n
- Layouts that shift as you move down the page \n
Some developers created the Big Ugly Website to give you a hint for the types of things that turn off a user. It seems obvious, but you’d be surprised how often things like font size, color and poor layout are encountered by users.
\n\n
We could go on and on, but those are just a few of the things that can easily frustrate users from a design perspective. You’ll want to minimize or avoid these things entirely to make sure that your users are getting exactly what they are looking for when it comes to your products and services.
Your page loads too slowly
\n
We already discussed the 4 second rule, but there’s a lot more to page load speed than most realize. From your website host and server to excessive plugins, large images, scripts and other elements - every second matters. In fact, according to websitesetup.org: 7 out of 10 people say that the speed of a website page affects their desire to buy from an online retailer. Not only that, but websites that take 5 seconds to load have a 90% bounce rate!
Page load speed matters more than you realize. A few tenths of a second may not seem like much, but if it puts you over that critical threshold, you’re handicapping your ability to convert your visitors and sending your bounce rate up. In the retail industry, decreasing your load time by just one tenth of a second can result in 8.4% increase in conversion rates! That’s HUGE! The same article states that that same .1 second decrease in load speed also yielded 9.2% increase in order size and page view per session by 8.6%
Things like image size and optimization, scripts and old code, fonts and icons, videos and hosting are the biggest culprits for bogging down load speed. We’ve got a write up on page speed optimization that includes 5 factors that could be bogging down your website that you should definitely check out.
Your title tag and meta description may be misleading
\n
In the age of click-bait articles, so many news outlets and blogs are using their title tag and meta description to get people to click through. But when it comes to reducing your bounce rate, relevance matters. You want your user to know in as few words as possible what the information they’re about to click through includes while still ensuring the description is as compelling as possible. A gifted copywriter will be able to assist with this.
For SEO purposes, make sure that your Title Tag is 60 characters or less (or that the most important information is included within those 60 characters) and that your Meta Description is 160 characters or less.
It should be a relevant description of what the user hopes to gain and the keyword that you’re optimizing that particular website page or blog for should be relevant to the topic you’re discussing. Oftentimes a local business makes an effort to optimize their website for a certain product type or service offering and includes that keyword in a blog title that may not be perfectly relevant for that topic.
When it comes to planning your content, it’s most important to offer valuable information without being misleading, spamming keywords or trying to weave in keywords that don’t entirely fit the topic of the blog post or website page.
Remember: Google is trying to deliver the most relevant information to help answer a user's question. The more you focus on the user, the better off you’ll be and the more people will engage with the content that you’re putting out, resulting in lower bounce rates.
Poor quality referrals
\n
Inbound links are a great way to get traffic to your site and increase your credibility with search engines - to a point. You want to make sure that you’re not just listing your business in any irrelevant directory that you can and that every inbound link actually makes sense for the types of people that you’re looking for.
What are good ways to get quality inbound links and referral traffic?
- \n
- Industry specific directories. Are there directories specifically for your industry and offerings? You should be there. As a HubSpot CMS Developer, we’ve become a HubSpot Partner and are now listed in their Partner Marketplace, which has actually been a source of a few great leads for us. Do some research on listings that are relevant to you and see if you can get listed there. It’s a simple and easy way to get qualified referral traffic sent to your site.
- Guest blogging for other websites is a great way to get relevant inbound links to your site. Align yourself with industries that you serve, other authorities in your space and create partnerships with businesses whose products and services cater to a similar audience.
- Keep writing original, quality content. Performing your own research can be a great way to get linked to or even just having original thoughts about problems that your prospects and customers relate to. Don’t underestimate the value of a quality content creator and strategist and NEVER use a bot or AI software to write your blog articles. Your content is the most important way to keep your visitors engaged and you want to make sure it holds plenty of value and thought leadership for web visitors. \n
For most businesses, the goal of your website is to attract visitors and keep them on your website until they make a conversion decision. If a poor design, low quality content, slow loading pages or other elements of your website are pushing them away before they take any desired actions, you need to take action to help keep them on your site and reduce your bounce rate. Installing a heat map software like HotJar is a great start. This will help you to understand what users are doing on your website, optimize the most common actions and eliminate any elements of your site that appear to be confusing to your website visitors.
Using a tool like HotJar in tandem with an experienced web developer will help you understand what actions can be taken to make your website more successful in converting your visitors and keeping them on your page for longer. An experienced website developer will know what features can be added and how to best shift elements around, change typography and best optimize UX to create a positive experience for your users.
What are some thing you've noticed about websites that have made you want to leave? You can even post a link with examples!
When it comes to the psychology of buying decisions, so many tiny elements that you may not even realize are contributing to whether or not a user makes a conversion action on your website. There are technical elements, psychological elements, aesthetic elements and other aspects of your website that are all either coming together to help a prospect make the decision you want, or pushing them away. Marketers spend years mastering content marketing, technical SEO, and consulting with web development professionals on UX issues to make sure that the conditions are perfect when a prospect arrives on their website - only to be stumped when their bounce rate goes over 60%.
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","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-bounce%20rate.png","postSummary":"When it comes to the psychology of buying decisions, so many tiny elements that you may not even realize are contributing to whether or not a user makes a conversion action on your website. There are technical elements, psychological elements, aesthetic elements and other aspects of your website that are all either coming together to help a prospect make the decision you want, or pushing them away. Marketers spend years mastering content marketing, technical SEO, and consulting with web development professionals on UX issues to make sure that the conditions are perfect when a prospect arrives on their website - only to be stumped when their bounce rate goes over 60%.
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","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"iJBRBQFE","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/HAD%20A%20BAD%20EXPERIENCE.jpg","previousPostFeaturedImageAltText":"hubsot cms developer mess","previousPostName":"Your mom doesn’t work here - an Open Letter to HubSpot CMS Developers","previousPostSlug":"blogs/your-mom-doesnt-work-here-an-open-letter-to-hubspot-cms-developers","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1660312257000,"publishDateLocalTime":1660312257000,"publishDateLocalized":{"date":1660312257000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1722392510688,"publishedByEmail":null,"publishedById":61310730,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/website-bounce-rate-6-things-sending-people-away-from-your-website","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"When it comes to the psychology of buying decisions, so many tiny elements that you may not even realize are contributing to whether or not a user makes a conversion action on your website. There are technical elements, psychological elements, aesthetic elements and other aspects of your website that are all either coming together to help a prospect make the decision you want, or pushing them away. Marketers spend years mastering content marketing, technical SEO, and consulting with web development professionals on UX issues to make sure that the conditions are perfect when a prospect arrives on their website - only to be stumped when their bounce rate goes over 60%.
\n\nYour bounce rate is the percentage of website visitors that come to your website and take no other action before leaving. This is an indicator to search engines that the content they’ve clicked through isn’t valuable or relevant for what the user searched for, or your website isn’t the best source of information for that topic. This can happen for a number of reasons, but lowering that bounce rate is going to be really critical not only for search engine rankings but also to ensure you’re getting the most out of the traffic that you work so hard to funnel to your website to begin with.
\n\n
Why work on your bounce rate?
\n- \n
- The goal for more people is to have a large percentage of your website visitors taking an action on your website. \n
- One of the considerations for website rank by search engines is bounce rate. The lower your bounce rate, the better your potential to rank is. \n
Even the most savvy marketers can miss something when it comes to decreasing the bounce rate on their website. The intricacies of conversion can be a little daunting to master all at once, but with the right strategy, you can slowly bring down your website’s bounce rate.
Here are a few factors that contribute to an increased bounce rate on your website:
Not mobile-friendly
\nIt is very rare that you’ll encounter a web developer that doesn’t leverage mobile-first design. In the design of your website, you should make sure that your developer either asks for your mobile design or insists that they establish the mobile design prior to beginning the development of the website.
\n
Understanding how elements on the page will shift as the browser size changes is critical to creating a good user experience for your website visitors. If images don’t properly shift above or below the words they support or the navigation doesn’t translate in a logical way to a smaller mobile browser, you could risk losing visitors to confusing mobile and tablet views.
Not only should your website developer be looking over your mobile design first, but they should be making intuitive suggestions for search options, filtering and other expert tips to make sure your website translates well to browsers on mobile devices.
Related: HubSpot Developer Utopia - 7 Things to Expert When Developing a HubSpot CMS Website
\nPoorly Planned Design
\n
UX, font size, ugly color contrasts, menu navigation that is too clunky or not intuitive - all of these things contribute to a poor user interface, which can annihilate a bounce rate. It seems logical, but users (especially in the ADD on-demand world we live in today) want to find the information they’re looking for easily, without extra work and without hurting their eyes.
As a rule of thumb, if a user can’t locate the information they want within 4 seconds of clicking on a page, they’re probably leaving for the next source of information. This means that you have to have a simple and intuitive design, fast loading pages, colors that are complementary but not too contrasting and navigation that is easy to understand.
A list of common issues with poorly designed websites?
- \n
- Fonts that are too big or too small \n
- Glaringly contrasting colors that are hard to read or look at \n
- Pages that have too many elements loading at the same time and take longer than 4 seconds to load \n
- Large useless animations \n
- Music that doesn’t allow the user to control the volume or plays the moment a page is clicked \n
- Irrelevant, obnoxious images \n
- Too many ads or banners popping up \n
- Chat or opt-in boxes that are relentless \n
- Layouts that shift as you move down the page \n
Some developers created the Big Ugly Website to give you a hint for the types of things that turn off a user. It seems obvious, but you’d be surprised how often things like font size, color and poor layout are encountered by users.
\n\n
We could go on and on, but those are just a few of the things that can easily frustrate users from a design perspective. You’ll want to minimize or avoid these things entirely to make sure that your users are getting exactly what they are looking for when it comes to your products and services.
Your page loads too slowly
\n
We already discussed the 4 second rule, but there’s a lot more to page load speed than most realize. From your website host and server to excessive plugins, large images, scripts and other elements - every second matters. In fact, according to websitesetup.org: 7 out of 10 people say that the speed of a website page affects their desire to buy from an online retailer. Not only that, but websites that take 5 seconds to load have a 90% bounce rate!
Page load speed matters more than you realize. A few tenths of a second may not seem like much, but if it puts you over that critical threshold, you’re handicapping your ability to convert your visitors and sending your bounce rate up. In the retail industry, decreasing your load time by just one tenth of a second can result in 8.4% increase in conversion rates! That’s HUGE! The same article states that that same .1 second decrease in load speed also yielded 9.2% increase in order size and page view per session by 8.6%
Things like image size and optimization, scripts and old code, fonts and icons, videos and hosting are the biggest culprits for bogging down load speed. We’ve got a write up on page speed optimization that includes 5 factors that could be bogging down your website that you should definitely check out.
Your title tag and meta description may be misleading
\n
In the age of click-bait articles, so many news outlets and blogs are using their title tag and meta description to get people to click through. But when it comes to reducing your bounce rate, relevance matters. You want your user to know in as few words as possible what the information they’re about to click through includes while still ensuring the description is as compelling as possible. A gifted copywriter will be able to assist with this.
For SEO purposes, make sure that your Title Tag is 60 characters or less (or that the most important information is included within those 60 characters) and that your Meta Description is 160 characters or less.
It should be a relevant description of what the user hopes to gain and the keyword that you’re optimizing that particular website page or blog for should be relevant to the topic you’re discussing. Oftentimes a local business makes an effort to optimize their website for a certain product type or service offering and includes that keyword in a blog title that may not be perfectly relevant for that topic.
When it comes to planning your content, it’s most important to offer valuable information without being misleading, spamming keywords or trying to weave in keywords that don’t entirely fit the topic of the blog post or website page.
Remember: Google is trying to deliver the most relevant information to help answer a user's question. The more you focus on the user, the better off you’ll be and the more people will engage with the content that you’re putting out, resulting in lower bounce rates.
Poor quality referrals
\n
Inbound links are a great way to get traffic to your site and increase your credibility with search engines - to a point. You want to make sure that you’re not just listing your business in any irrelevant directory that you can and that every inbound link actually makes sense for the types of people that you’re looking for.
What are good ways to get quality inbound links and referral traffic?
- \n
- Industry specific directories. Are there directories specifically for your industry and offerings? You should be there. As a HubSpot CMS Developer, we’ve become a HubSpot Partner and are now listed in their Partner Marketplace, which has actually been a source of a few great leads for us. Do some research on listings that are relevant to you and see if you can get listed there. It’s a simple and easy way to get qualified referral traffic sent to your site.
- Guest blogging for other websites is a great way to get relevant inbound links to your site. Align yourself with industries that you serve, other authorities in your space and create partnerships with businesses whose products and services cater to a similar audience.
- Keep writing original, quality content. Performing your own research can be a great way to get linked to or even just having original thoughts about problems that your prospects and customers relate to. Don’t underestimate the value of a quality content creator and strategist and NEVER use a bot or AI software to write your blog articles. Your content is the most important way to keep your visitors engaged and you want to make sure it holds plenty of value and thought leadership for web visitors. \n
For most businesses, the goal of your website is to attract visitors and keep them on your website until they make a conversion decision. If a poor design, low quality content, slow loading pages or other elements of your website are pushing them away before they take any desired actions, you need to take action to help keep them on your site and reduce your bounce rate. Installing a heat map software like HotJar is a great start. This will help you to understand what users are doing on your website, optimize the most common actions and eliminate any elements of your site that appear to be confusing to your website visitors.
Using a tool like HotJar in tandem with an experienced web developer will help you understand what actions can be taken to make your website more successful in converting your visitors and keeping them on your page for longer. An experienced website developer will know what features can be added and how to best shift elements around, change typography and best optimize UX to create a positive experience for your users.
What are some thing you've noticed about websites that have made you want to leave? You can even post a link with examples!
When it comes to the psychology of buying decisions, so many tiny elements that you may not even realize are contributing to whether or not a user makes a conversion action on your website. There are technical elements, psychological elements, aesthetic elements and other aspects of your website that are all either coming together to help a prospect make the decision you want, or pushing them away. Marketers spend years mastering content marketing, technical SEO, and consulting with web development professionals on UX issues to make sure that the conditions are perfect when a prospect arrives on their website - only to be stumped when their bounce rate goes over 60%.
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For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
You get what you pay for
\n
One of the best things about WordPress is that it’s free. You pay for your themes and plugins and the developers who created them usually provide support, or you can hire a web developer if you need either more support or ongoing development expertise. However, that can come at a cost. Security issues, plugins not functioning as you’d hoped, and your website loading more slowly because of so many plugins are just a few common issues with WordPress.
Keep in mind that if you want a robust solution, you’re going to have to fork out a little cash. Committing an investment to HubSpot CMS might mean paying a monthly or annual fee, but it’ll give you a lot more capabilities out of the box without the additional frustration.
HubSpot support is super helpful and not outsourced, so you’re speaking to humans who really understand the platform. Not to mention, there’s an entire fully vetted and trained developer ecosystem with vendors who are crazy experienced and not even a little bit sketchy.
You’re using a ton of different tools to execute on your digital marketing
\n
Versatility used to be what WordPress was known for, but as the number of plugins and developers creating them increases, growing businesses need a less complicated solution. WordPress, as a free CMS with some paid plugins and themes, is a great foundation for a new small business, but once a business starts to move in the direction of lead generation, its needs become more complex.
Now that HubSpot has launched a free version of their CMS, B2B demand generation for startups has become simpler, which is definitely a consideration for those who might’ve gone straight to WordPress in the past. HubSpot CMS Hub Free is HubSpot’s introductory CMS package. It includes premium hosting on HubSpot, the option to build a from-scratch website (with forms, live chat, landing pages, and a blog), and its free CRM platform. This is a perfect option for small businesses that cannot afford HubSpot quite yet, but want to dig into its tools and build a website that creates awareness and builds their brand. It does have a few limitations, however:
- \n
- Limited to 25 website pages \n
- Limited to one blog with 100 posts \n
- No ability to modify system pages \n
- HubSpot branding on website pages, blog posts and landing pages \n
While it might not be for everyone, it gives startups a powerful, free, and simple way to get their brand off the ground. A perfect example is this super basic website we stood up in only three hours using HubSpot CMS Free.
Many growing businesses operating with a WordPress website end up paying a premium for a form manager, SEO plugin, analytics tool, CRM, email marketing platform, and automation solution. All of these different tools not only don’t speak to one another (unless you pay for another integration tool to centralize them), but your marketing team has to login to every single platform to manage information and execute your marketing. It’s cumbersome and inefficient.
With HubSpot, you’re managing everything in one portal. From CMS tools to social media marketing, ad management, CRM for sales and email marketing, automation, blogging, SEO, and analytics — it doesn’t get more centralized than that. While all the tools in HubSpot can be costly when purchased together, HubSpot allows you to close the loop with your content marketing and sales processes, attributing revenue to your campaigns and gaining a full view on what efforts are working, so you can execute more of them. With WordPress, you have to be incredibly organized to use all the different tools. You’ll also probably need to create your own spreadsheets to allow you to really understand where your revenue is coming from.
Keeping your tech stack small helps fuel your marketing team to make educated decisions and work more efficiently.
You've coded yourself into a corner
\n
Probably the biggest pitfall that comes with working in WordPress is a bloated website. While we’ve outlined a a few different factors that can contribute to website bloat and how you can optimize your page speed, you cannot unwind the drag that comes with adding poorly coded plugins to your website.
The more plugins you add to your site, the more code a browser has to load, which can bog down your load speed. While you can limit your plugins and have a developer recommend the best ones, eventually you may want to add advanced functionality such as calculators or a robust resource center to your content arsenal.
HubSpot allows you to add functionality to your website with modules that can be coded by a HubSpot developer who knows best practices. Using one development partner who is certified keeps your website code clean and can ensure that your website doesn’t just pile on code from multiple different developers with plugins that break or leave security holes.
It's more secure
\n
WordPress sites are notorious for experiencing malware attacks. While keeping your plugins and WordPress up to date helps, malware attacks can still occur. Security is an extremely important aspect of your website, and HubSpot has the edge over WordPress here.
Because WordPress is open source, hackers can find security holes and exploit the platform easily. In addition, many of the available plugins aren’t supported and updated by the developers who created them. This makes WordPress sites easy targets.
WordPress theme and plugin developers typically bundle quite a few different plugins together to bring a full suite for you to take advantage of, but this can also create dependencies that aren’t updated correctly. Even if the theme is up to date, sometimes those smaller packages underneath aren’t updated and can create additional security vulnerabilities on your site.
HubSpot, however, has SSL encryption, which not only boosts your rankings with Google, but assures the users whose information you’re collecting that their information is safe. In HubSPot, you automatically receive a standard SAN SSL certification through DigiCert when you connect a domain to your account. If you purchase the custom SSL add-on, you can upload custom SSL certifications to HubSpot and configure security settings. Learn more about your SSL options in HubSpot here.
If you’re cost conscious and don’t plan to do much with your website, WordPress may have been a no-brainer for you. It’s free and has infinite customization options. Just be sure if you opt in to WordPress, you update plugins and WordPress regularly, manage comments, and have your site checked for security issues regularly.
If you’re cost conscious and looking for a starter platform that will grow with you as your marketing budget grows and lead generation is important to you, look to HubSpot. While we’re not currently offering development help on CMS Hub Free, we can definitely give you what you need once you’re ready to upgrade your HubSpot CMS Hub and build something that will suit you as you grow. HubSpot’s CRM is unmatched when it comes to sales, and we think that from a sustainability standpoint there’s no better platform for a growing business that is investing heavily into its sales and marketing strategies.
For a scaling business that uses its website as a lead generation tool, you’ll eventually need a better way to make website improvements, ensure the security of your site, and prevent website bloat. We’ve been huge supporters of HubSpot since they were just a tiny piece of analytics code. They continue to prove that they’re not only surpassing best practices, but setting new benchmarks for what to expect from a CMS and comprehensive marketing automation software.
If you’re considering a switch to HubSpot CMS Professional, we’d love to give you a rundown of the power of HubSpot.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
You get what you pay for
\n
One of the best things about WordPress is that it’s free. You pay for your themes and plugins and the developers who created them usually provide support, or you can hire a web developer if you need either more support or ongoing development expertise. However, that can come at a cost. Security issues, plugins not functioning as you’d hoped, and your website loading more slowly because of so many plugins are just a few common issues with WordPress.
Keep in mind that if you want a robust solution, you’re going to have to fork out a little cash. Committing an investment to HubSpot CMS might mean paying a monthly or annual fee, but it’ll give you a lot more capabilities out of the box without the additional frustration.
HubSpot support is super helpful and not outsourced, so you’re speaking to humans who really understand the platform. Not to mention, there’s an entire fully vetted and trained developer ecosystem with vendors who are crazy experienced and not even a little bit sketchy.
You’re using a ton of different tools to execute on your digital marketing
\n
Versatility used to be what WordPress was known for, but as the number of plugins and developers creating them increases, growing businesses need a less complicated solution. WordPress, as a free CMS with some paid plugins and themes, is a great foundation for a new small business, but once a business starts to move in the direction of lead generation, its needs become more complex.
Now that HubSpot has launched a free version of their CMS, B2B demand generation for startups has become simpler, which is definitely a consideration for those who might’ve gone straight to WordPress in the past. HubSpot CMS Hub Free is HubSpot’s introductory CMS package. It includes premium hosting on HubSpot, the option to build a from-scratch website (with forms, live chat, landing pages, and a blog), and its free CRM platform. This is a perfect option for small businesses that cannot afford HubSpot quite yet, but want to dig into its tools and build a website that creates awareness and builds their brand. It does have a few limitations, however:
- \n
- Limited to 25 website pages \n
- Limited to one blog with 100 posts \n
- No ability to modify system pages \n
- HubSpot branding on website pages, blog posts and landing pages \n
While it might not be for everyone, it gives startups a powerful, free, and simple way to get their brand off the ground. A perfect example is this super basic website we stood up in only three hours using HubSpot CMS Free.
Many growing businesses operating with a WordPress website end up paying a premium for a form manager, SEO plugin, analytics tool, CRM, email marketing platform, and automation solution. All of these different tools not only don’t speak to one another (unless you pay for another integration tool to centralize them), but your marketing team has to login to every single platform to manage information and execute your marketing. It’s cumbersome and inefficient.
With HubSpot, you’re managing everything in one portal. From CMS tools to social media marketing, ad management, CRM for sales and email marketing, automation, blogging, SEO, and analytics — it doesn’t get more centralized than that. While all the tools in HubSpot can be costly when purchased together, HubSpot allows you to close the loop with your content marketing and sales processes, attributing revenue to your campaigns and gaining a full view on what efforts are working, so you can execute more of them. With WordPress, you have to be incredibly organized to use all the different tools. You’ll also probably need to create your own spreadsheets to allow you to really understand where your revenue is coming from.
Keeping your tech stack small helps fuel your marketing team to make educated decisions and work more efficiently.
You've coded yourself into a corner
\n
Probably the biggest pitfall that comes with working in WordPress is a bloated website. While we’ve outlined a a few different factors that can contribute to website bloat and how you can optimize your page speed, you cannot unwind the drag that comes with adding poorly coded plugins to your website.
The more plugins you add to your site, the more code a browser has to load, which can bog down your load speed. While you can limit your plugins and have a developer recommend the best ones, eventually you may want to add advanced functionality such as calculators or a robust resource center to your content arsenal.
HubSpot allows you to add functionality to your website with modules that can be coded by a HubSpot developer who knows best practices. Using one development partner who is certified keeps your website code clean and can ensure that your website doesn’t just pile on code from multiple different developers with plugins that break or leave security holes.
It's more secure
\n
WordPress sites are notorious for experiencing malware attacks. While keeping your plugins and WordPress up to date helps, malware attacks can still occur. Security is an extremely important aspect of your website, and HubSpot has the edge over WordPress here.
Because WordPress is open source, hackers can find security holes and exploit the platform easily. In addition, many of the available plugins aren’t supported and updated by the developers who created them. This makes WordPress sites easy targets.
WordPress theme and plugin developers typically bundle quite a few different plugins together to bring a full suite for you to take advantage of, but this can also create dependencies that aren’t updated correctly. Even if the theme is up to date, sometimes those smaller packages underneath aren’t updated and can create additional security vulnerabilities on your site.
HubSpot, however, has SSL encryption, which not only boosts your rankings with Google, but assures the users whose information you’re collecting that their information is safe. In HubSPot, you automatically receive a standard SAN SSL certification through DigiCert when you connect a domain to your account. If you purchase the custom SSL add-on, you can upload custom SSL certifications to HubSpot and configure security settings. Learn more about your SSL options in HubSpot here.
If you’re cost conscious and don’t plan to do much with your website, WordPress may have been a no-brainer for you. It’s free and has infinite customization options. Just be sure if you opt in to WordPress, you update plugins and WordPress regularly, manage comments, and have your site checked for security issues regularly.
If you’re cost conscious and looking for a starter platform that will grow with you as your marketing budget grows and lead generation is important to you, look to HubSpot. While we’re not currently offering development help on CMS Hub Free, we can definitely give you what you need once you’re ready to upgrade your HubSpot CMS Hub and build something that will suit you as you grow. HubSpot’s CRM is unmatched when it comes to sales, and we think that from a sustainability standpoint there’s no better platform for a growing business that is investing heavily into its sales and marketing strategies.
For a scaling business that uses its website as a lead generation tool, you’ll eventually need a better way to make website improvements, ensure the security of your site, and prevent website bloat. We’ve been huge supporters of HubSpot since they were just a tiny piece of analytics code. They continue to prove that they’re not only surpassing best practices, but setting new benchmarks for what to expect from a CMS and comprehensive marketing automation software.
If you’re considering a switch to HubSpot CMS Professional, we’d love to give you a rundown of the power of HubSpot.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
You get what you pay for
\n
One of the best things about WordPress is that it’s free. You pay for your themes and plugins and the developers who created them usually provide support, or you can hire a web developer if you need either more support or ongoing development expertise. However, that can come at a cost. Security issues, plugins not functioning as you’d hoped, and your website loading more slowly because of so many plugins are just a few common issues with WordPress.
Keep in mind that if you want a robust solution, you’re going to have to fork out a little cash. Committing an investment to HubSpot CMS might mean paying a monthly or annual fee, but it’ll give you a lot more capabilities out of the box without the additional frustration.
HubSpot support is super helpful and not outsourced, so you’re speaking to humans who really understand the platform. Not to mention, there’s an entire fully vetted and trained developer ecosystem with vendors who are crazy experienced and not even a little bit sketchy.
You’re using a ton of different tools to execute on your digital marketing
\n
Versatility used to be what WordPress was known for, but as the number of plugins and developers creating them increases, growing businesses need a less complicated solution. WordPress, as a free CMS with some paid plugins and themes, is a great foundation for a new small business, but once a business starts to move in the direction of lead generation, its needs become more complex.
Now that HubSpot has launched a free version of their CMS, B2B demand generation for startups has become simpler, which is definitely a consideration for those who might’ve gone straight to WordPress in the past. HubSpot CMS Hub Free is HubSpot’s introductory CMS package. It includes premium hosting on HubSpot, the option to build a from-scratch website (with forms, live chat, landing pages, and a blog), and its free CRM platform. This is a perfect option for small businesses that cannot afford HubSpot quite yet, but want to dig into its tools and build a website that creates awareness and builds their brand. It does have a few limitations, however:
- \n
- Limited to 25 website pages \n
- Limited to one blog with 100 posts \n
- No ability to modify system pages \n
- HubSpot branding on website pages, blog posts and landing pages \n
While it might not be for everyone, it gives startups a powerful, free, and simple way to get their brand off the ground. A perfect example is this super basic website we stood up in only three hours using HubSpot CMS Free.
Many growing businesses operating with a WordPress website end up paying a premium for a form manager, SEO plugin, analytics tool, CRM, email marketing platform, and automation solution. All of these different tools not only don’t speak to one another (unless you pay for another integration tool to centralize them), but your marketing team has to login to every single platform to manage information and execute your marketing. It’s cumbersome and inefficient.
With HubSpot, you’re managing everything in one portal. From CMS tools to social media marketing, ad management, CRM for sales and email marketing, automation, blogging, SEO, and analytics — it doesn’t get more centralized than that. While all the tools in HubSpot can be costly when purchased together, HubSpot allows you to close the loop with your content marketing and sales processes, attributing revenue to your campaigns and gaining a full view on what efforts are working, so you can execute more of them. With WordPress, you have to be incredibly organized to use all the different tools. You’ll also probably need to create your own spreadsheets to allow you to really understand where your revenue is coming from.
Keeping your tech stack small helps fuel your marketing team to make educated decisions and work more efficiently.
You've coded yourself into a corner
\n
Probably the biggest pitfall that comes with working in WordPress is a bloated website. While we’ve outlined a a few different factors that can contribute to website bloat and how you can optimize your page speed, you cannot unwind the drag that comes with adding poorly coded plugins to your website.
The more plugins you add to your site, the more code a browser has to load, which can bog down your load speed. While you can limit your plugins and have a developer recommend the best ones, eventually you may want to add advanced functionality such as calculators or a robust resource center to your content arsenal.
HubSpot allows you to add functionality to your website with modules that can be coded by a HubSpot developer who knows best practices. Using one development partner who is certified keeps your website code clean and can ensure that your website doesn’t just pile on code from multiple different developers with plugins that break or leave security holes.
It's more secure
\n
WordPress sites are notorious for experiencing malware attacks. While keeping your plugins and WordPress up to date helps, malware attacks can still occur. Security is an extremely important aspect of your website, and HubSpot has the edge over WordPress here.
Because WordPress is open source, hackers can find security holes and exploit the platform easily. In addition, many of the available plugins aren’t supported and updated by the developers who created them. This makes WordPress sites easy targets.
WordPress theme and plugin developers typically bundle quite a few different plugins together to bring a full suite for you to take advantage of, but this can also create dependencies that aren’t updated correctly. Even if the theme is up to date, sometimes those smaller packages underneath aren’t updated and can create additional security vulnerabilities on your site.
HubSpot, however, has SSL encryption, which not only boosts your rankings with Google, but assures the users whose information you’re collecting that their information is safe. In HubSPot, you automatically receive a standard SAN SSL certification through DigiCert when you connect a domain to your account. If you purchase the custom SSL add-on, you can upload custom SSL certifications to HubSpot and configure security settings. Learn more about your SSL options in HubSpot here.
If you’re cost conscious and don’t plan to do much with your website, WordPress may have been a no-brainer for you. It’s free and has infinite customization options. Just be sure if you opt in to WordPress, you update plugins and WordPress regularly, manage comments, and have your site checked for security issues regularly.
If you’re cost conscious and looking for a starter platform that will grow with you as your marketing budget grows and lead generation is important to you, look to HubSpot. While we’re not currently offering development help on CMS Hub Free, we can definitely give you what you need once you’re ready to upgrade your HubSpot CMS Hub and build something that will suit you as you grow. HubSpot’s CRM is unmatched when it comes to sales, and we think that from a sustainability standpoint there’s no better platform for a growing business that is investing heavily into its sales and marketing strategies.
For a scaling business that uses its website as a lead generation tool, you’ll eventually need a better way to make website improvements, ensure the security of your site, and prevent website bloat. We’ve been huge supporters of HubSpot since they were just a tiny piece of analytics code. They continue to prove that they’re not only surpassing best practices, but setting new benchmarks for what to expect from a CMS and comprehensive marketing automation software.
If you’re considering a switch to HubSpot CMS Professional, we’d love to give you a rundown of the power of HubSpot.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
You get what you pay for
\n
One of the best things about WordPress is that it’s free. You pay for your themes and plugins and the developers who created them usually provide support, or you can hire a web developer if you need either more support or ongoing development expertise. However, that can come at a cost. Security issues, plugins not functioning as you’d hoped, and your website loading more slowly because of so many plugins are just a few common issues with WordPress.
Keep in mind that if you want a robust solution, you’re going to have to fork out a little cash. Committing an investment to HubSpot CMS might mean paying a monthly or annual fee, but it’ll give you a lot more capabilities out of the box without the additional frustration.
HubSpot support is super helpful and not outsourced, so you’re speaking to humans who really understand the platform. Not to mention, there’s an entire fully vetted and trained developer ecosystem with vendors who are crazy experienced and not even a little bit sketchy.
You’re using a ton of different tools to execute on your digital marketing
\n
Versatility used to be what WordPress was known for, but as the number of plugins and developers creating them increases, growing businesses need a less complicated solution. WordPress, as a free CMS with some paid plugins and themes, is a great foundation for a new small business, but once a business starts to move in the direction of lead generation, its needs become more complex.
Now that HubSpot has launched a free version of their CMS, B2B demand generation for startups has become simpler, which is definitely a consideration for those who might’ve gone straight to WordPress in the past. HubSpot CMS Hub Free is HubSpot’s introductory CMS package. It includes premium hosting on HubSpot, the option to build a from-scratch website (with forms, live chat, landing pages, and a blog), and its free CRM platform. This is a perfect option for small businesses that cannot afford HubSpot quite yet, but want to dig into its tools and build a website that creates awareness and builds their brand. It does have a few limitations, however:
- \n
- Limited to 25 website pages \n
- Limited to one blog with 100 posts \n
- No ability to modify system pages \n
- HubSpot branding on website pages, blog posts and landing pages \n
While it might not be for everyone, it gives startups a powerful, free, and simple way to get their brand off the ground. A perfect example is this super basic website we stood up in only three hours using HubSpot CMS Free.
Many growing businesses operating with a WordPress website end up paying a premium for a form manager, SEO plugin, analytics tool, CRM, email marketing platform, and automation solution. All of these different tools not only don’t speak to one another (unless you pay for another integration tool to centralize them), but your marketing team has to login to every single platform to manage information and execute your marketing. It’s cumbersome and inefficient.
With HubSpot, you’re managing everything in one portal. From CMS tools to social media marketing, ad management, CRM for sales and email marketing, automation, blogging, SEO, and analytics — it doesn’t get more centralized than that. While all the tools in HubSpot can be costly when purchased together, HubSpot allows you to close the loop with your content marketing and sales processes, attributing revenue to your campaigns and gaining a full view on what efforts are working, so you can execute more of them. With WordPress, you have to be incredibly organized to use all the different tools. You’ll also probably need to create your own spreadsheets to allow you to really understand where your revenue is coming from.
Keeping your tech stack small helps fuel your marketing team to make educated decisions and work more efficiently.
You've coded yourself into a corner
\n
Probably the biggest pitfall that comes with working in WordPress is a bloated website. While we’ve outlined a a few different factors that can contribute to website bloat and how you can optimize your page speed, you cannot unwind the drag that comes with adding poorly coded plugins to your website.
The more plugins you add to your site, the more code a browser has to load, which can bog down your load speed. While you can limit your plugins and have a developer recommend the best ones, eventually you may want to add advanced functionality such as calculators or a robust resource center to your content arsenal.
HubSpot allows you to add functionality to your website with modules that can be coded by a HubSpot developer who knows best practices. Using one development partner who is certified keeps your website code clean and can ensure that your website doesn’t just pile on code from multiple different developers with plugins that break or leave security holes.
It's more secure
\n
WordPress sites are notorious for experiencing malware attacks. While keeping your plugins and WordPress up to date helps, malware attacks can still occur. Security is an extremely important aspect of your website, and HubSpot has the edge over WordPress here.
Because WordPress is open source, hackers can find security holes and exploit the platform easily. In addition, many of the available plugins aren’t supported and updated by the developers who created them. This makes WordPress sites easy targets.
WordPress theme and plugin developers typically bundle quite a few different plugins together to bring a full suite for you to take advantage of, but this can also create dependencies that aren’t updated correctly. Even if the theme is up to date, sometimes those smaller packages underneath aren’t updated and can create additional security vulnerabilities on your site.
HubSpot, however, has SSL encryption, which not only boosts your rankings with Google, but assures the users whose information you’re collecting that their information is safe. In HubSPot, you automatically receive a standard SAN SSL certification through DigiCert when you connect a domain to your account. If you purchase the custom SSL add-on, you can upload custom SSL certifications to HubSpot and configure security settings. Learn more about your SSL options in HubSpot here.
If you’re cost conscious and don’t plan to do much with your website, WordPress may have been a no-brainer for you. It’s free and has infinite customization options. Just be sure if you opt in to WordPress, you update plugins and WordPress regularly, manage comments, and have your site checked for security issues regularly.
If you’re cost conscious and looking for a starter platform that will grow with you as your marketing budget grows and lead generation is important to you, look to HubSpot. While we’re not currently offering development help on CMS Hub Free, we can definitely give you what you need once you’re ready to upgrade your HubSpot CMS Hub and build something that will suit you as you grow. HubSpot’s CRM is unmatched when it comes to sales, and we think that from a sustainability standpoint there’s no better platform for a growing business that is investing heavily into its sales and marketing strategies.
For a scaling business that uses its website as a lead generation tool, you’ll eventually need a better way to make website improvements, ensure the security of your site, and prevent website bloat. We’ve been huge supporters of HubSpot since they were just a tiny piece of analytics code. They continue to prove that they’re not only surpassing best practices, but setting new benchmarks for what to expect from a CMS and comprehensive marketing automation software.
If you’re considering a switch to HubSpot CMS Professional, we’d love to give you a rundown of the power of HubSpot.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.
You get what you pay for
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One of the best things about WordPress is that it’s free. You pay for your themes and plugins and the developers who created them usually provide support, or you can hire a web developer if you need either more support or ongoing development expertise. However, that can come at a cost. Security issues, plugins not functioning as you’d hoped, and your website loading more slowly because of so many plugins are just a few common issues with WordPress.
Keep in mind that if you want a robust solution, you’re going to have to fork out a little cash. Committing an investment to HubSpot CMS might mean paying a monthly or annual fee, but it’ll give you a lot more capabilities out of the box without the additional frustration.
HubSpot support is super helpful and not outsourced, so you’re speaking to humans who really understand the platform. Not to mention, there’s an entire fully vetted and trained developer ecosystem with vendors who are crazy experienced and not even a little bit sketchy.
You’re using a ton of different tools to execute on your digital marketing
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Versatility used to be what WordPress was known for, but as the number of plugins and developers creating them increases, growing businesses need a less complicated solution. WordPress, as a free CMS with some paid plugins and themes, is a great foundation for a new small business, but once a business starts to move in the direction of lead generation, its needs become more complex.
Now that HubSpot has launched a free version of their CMS, B2B demand generation for startups has become simpler, which is definitely a consideration for those who might’ve gone straight to WordPress in the past. HubSpot CMS Hub Free is HubSpot’s introductory CMS package. It includes premium hosting on HubSpot, the option to build a from-scratch website (with forms, live chat, landing pages, and a blog), and its free CRM platform. This is a perfect option for small businesses that cannot afford HubSpot quite yet, but want to dig into its tools and build a website that creates awareness and builds their brand. It does have a few limitations, however:
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- Limited to 25 website pages \n
- Limited to one blog with 100 posts \n
- No ability to modify system pages \n
- HubSpot branding on website pages, blog posts and landing pages \n
While it might not be for everyone, it gives startups a powerful, free, and simple way to get their brand off the ground. A perfect example is this super basic website we stood up in only three hours using HubSpot CMS Free.
Many growing businesses operating with a WordPress website end up paying a premium for a form manager, SEO plugin, analytics tool, CRM, email marketing platform, and automation solution. All of these different tools not only don’t speak to one another (unless you pay for another integration tool to centralize them), but your marketing team has to login to every single platform to manage information and execute your marketing. It’s cumbersome and inefficient.
With HubSpot, you’re managing everything in one portal. From CMS tools to social media marketing, ad management, CRM for sales and email marketing, automation, blogging, SEO, and analytics — it doesn’t get more centralized than that. While all the tools in HubSpot can be costly when purchased together, HubSpot allows you to close the loop with your content marketing and sales processes, attributing revenue to your campaigns and gaining a full view on what efforts are working, so you can execute more of them. With WordPress, you have to be incredibly organized to use all the different tools. You’ll also probably need to create your own spreadsheets to allow you to really understand where your revenue is coming from.
Keeping your tech stack small helps fuel your marketing team to make educated decisions and work more efficiently.
You've coded yourself into a corner
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Probably the biggest pitfall that comes with working in WordPress is a bloated website. While we’ve outlined a a few different factors that can contribute to website bloat and how you can optimize your page speed, you cannot unwind the drag that comes with adding poorly coded plugins to your website.
The more plugins you add to your site, the more code a browser has to load, which can bog down your load speed. While you can limit your plugins and have a developer recommend the best ones, eventually you may want to add advanced functionality such as calculators or a robust resource center to your content arsenal.
HubSpot allows you to add functionality to your website with modules that can be coded by a HubSpot developer who knows best practices. Using one development partner who is certified keeps your website code clean and can ensure that your website doesn’t just pile on code from multiple different developers with plugins that break or leave security holes.
It's more secure
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WordPress sites are notorious for experiencing malware attacks. While keeping your plugins and WordPress up to date helps, malware attacks can still occur. Security is an extremely important aspect of your website, and HubSpot has the edge over WordPress here.
Because WordPress is open source, hackers can find security holes and exploit the platform easily. In addition, many of the available plugins aren’t supported and updated by the developers who created them. This makes WordPress sites easy targets.
WordPress theme and plugin developers typically bundle quite a few different plugins together to bring a full suite for you to take advantage of, but this can also create dependencies that aren’t updated correctly. Even if the theme is up to date, sometimes those smaller packages underneath aren’t updated and can create additional security vulnerabilities on your site.
HubSpot, however, has SSL encryption, which not only boosts your rankings with Google, but assures the users whose information you’re collecting that their information is safe. In HubSPot, you automatically receive a standard SAN SSL certification through DigiCert when you connect a domain to your account. If you purchase the custom SSL add-on, you can upload custom SSL certifications to HubSpot and configure security settings. Learn more about your SSL options in HubSpot here.
If you’re cost conscious and don’t plan to do much with your website, WordPress may have been a no-brainer for you. It’s free and has infinite customization options. Just be sure if you opt in to WordPress, you update plugins and WordPress regularly, manage comments, and have your site checked for security issues regularly.
If you’re cost conscious and looking for a starter platform that will grow with you as your marketing budget grows and lead generation is important to you, look to HubSpot. While we’re not currently offering development help on CMS Hub Free, we can definitely give you what you need once you’re ready to upgrade your HubSpot CMS Hub and build something that will suit you as you grow. HubSpot’s CRM is unmatched when it comes to sales, and we think that from a sustainability standpoint there’s no better platform for a growing business that is investing heavily into its sales and marketing strategies.
For a scaling business that uses its website as a lead generation tool, you’ll eventually need a better way to make website improvements, ensure the security of your site, and prevent website bloat. We’ve been huge supporters of HubSpot since they were just a tiny piece of analytics code. They continue to prove that they’re not only surpassing best practices, but setting new benchmarks for what to expect from a CMS and comprehensive marketing automation software.
If you’re considering a switch to HubSpot CMS Professional, we’d love to give you a rundown of the power of HubSpot.
Is it finally time to leave WordPress for HubSpot CMS? For a long time, WordPress was the most flexible game in town when it came to content management systems (CMS). With so much functionality in plugins and a huge number of developers working within it, it has been the industry standard for years for those looking to develop complex websites with flexible functionality. It’s open-source, so anyone can create plugins, fixes, themes, or modules. There are dozens of free themes that can have you up and running in no time..
But for a growing business that will be focusing heavily on marketing and building a website robust in resources that grows with them? We’re no longer selling WordPress as a solution for our clients.
Here’s why we think it’s finally time to leave WordPress for HubSpot CMS.