For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start. 

This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles. 

We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.

RELATED: Why it's time to switch to HubSpot from WordPress

So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder. 

We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want. 

Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:

You get all the benefits of HubSpot without the price tag of a custom website. 

Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.

When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance. 

Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term. 

RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes

You still get to work with a developer

One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time. 

In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business. 

Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs. 

We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it. 

You have infinite* flexibility

I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need. 

When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website. 

Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch. 

It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce. 

By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot. 

At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.