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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
How to Fall in Love with Your HubSpot CMS Website Build
Discover how to build a lasting relationship with your website using HubSpot CMS. Learn about the importance of a solid foundation and long-term support.
HubSpot Custom Theme Builder: Website Woes We’re Leaving Behind in '24
Say goodbye to your website woes in 2024 - and say hello to a shiny new, customized website on HubSpot using our HubSpot custom theme builder.
3 Reasons to Choose a HubSpot CMS Theme Builder Over Boxed Templates
Forget HubSpot marketplate templates. Our HubSpot custom theme builder is the best way to build or migrate your website on HubSpot CMS.
\n\n
![\"9-1\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/9-1.png\")
Epic love stories don’t come around too often, do they? The internet is absolutely losing it over the love story unfolding between Taylor Swift and Kansas City Chiefs Travis Kelce and we’ve got to say, the AFC championship pics had us inspired to talk about a little love affair of our own that’s unfolding. With Valentine’s Day around the corner, we’re exploring ways that we can improve the relationship that agencies and HubSpot users alike have with their websites and the interfaces that power them inside HubSpot, while balancing the ultimate hurdle - your budget. It has taken years of meetings and negotiations and trying to figure out how to service businesses of all sizes for us to launch this - but nothing worth having comes easy, right? Especially innovation - and love.
\n
We want customers to not only love their websites when they spend $50,000 on them. We want them to love them when they only have $15,000 to spend. That’s a huge part of the reason that deckerdevs HubSpot custom theme builder happened to begin with.
\n\n
Understand that great relationships are built over time
\n\n
Just like it has taken Taylor Swift many, many different relationships (and songs recounting them) to land in the mutually supportive relationship she has with Travis Kelce, it takes a long time to build the perfect website for you. Sometimes, you’re not ready for exactly what you’re looking for. Sometimes you don’t have the budget, sometimes the timing is wrong, or sometimes it’s just not the right person for what you need. All of these things are as true in web development as they are in love.
\n\n
Historically, loving your website couldn’t happen overnight, particularly if you had a smaller budget… and even more particularly if you were hosted on WordPress and wanted to switch your website over to HubSpot. But, what you may not realize, is with the right foundation you can start with something slightly smaller, do a little work and let it blossom over time with the right person (or right web developer) into something beautiful, unbreakable, and perfectly what you need.
\n\n
By establishing a relationship with a developer before you purchase a template, custom HubSpot CMS theme builder, or going all in on a fully custom website, you’re not only able to properly vet your partner and explore how your relationship will unfold, but understand their workflow knowing that you’re on the same page about everything before you get started.
\n\n
Start with a solid foundation
\n\n
Building a website that you can fall in love with requires the right foundation. Templates can be useful, but often require much more customization that you might first realize and usually by the time a business realizes they need help with the template, they are locked into a developer they’ve never met.
\n\n
On the other hand, if you’re looking at a more custom website, this will start at tens of thousands of dollars straight away and odds are good you’re going to run out of budget before you’ve addressed all the bells and whistles you need and have to come out of pocket for more tweaks, integrations and custom development features.
\n\n
Every business has different priorities, but at the end of the day you need a place where prospects and customers can connect with you on a different level, learn more about your products and services, and hopefully “get” who you are and how you resolve all of the issues they’ve come to you with.
\n\n
Foundationally, your budget doesn’t matter as much as your ability to persistently tweak your website according to those valuable analytics reports that you’re paying for and update your website easily in ways that help optimize conversion.
\n\n
A great relationship isn’t all or nothing straightaway. It builds over time on a steady, flexible foundation built to withstand the growing burdens of business and life.
\n\n
Understand that what happens behind the scenes is as important as the public view
\n\n
Celebrity relationships are certainly under a lot of scrutiny and Taylor Swift is probably receiving more scrutiny than any other A list celebrity, by far. For this reason, their PR specialists are probably on them to make sure that their relationship from the outside looks as perfect as possible. But it’s often the things that no one sees that can make or break a relationship and the same concept applies to your website.
\n\n
Aesthetic websites are always a huge fixation - and while the bells and whistles can certainly be nice, we already know that establishing that foundational framework is the most important thing. That’s why, for us, at least, we focus on that first. HubSpot CMS is already an incredibly user friendly platform - it’s literally why it was built. But that doesn’t mean that every developer that builds a website inside there knows exactly what they’re doing. Or that they’re creating websites that are as solid on the back end as they are on the front end.
\n\n
Flexible modules that allow you to modify for many different use cases can give your marketing team the tools they need to not only upload content easily, but also refine the look and feel of your website using existing tools. Not having to go through a developer every single time the smallest tweak is needed is a huge productivity boost for your team and will leave them happier and more productive, creating content on your website at regular intervals that will better inform your website prospects.
\n\n
Behind the scenes you need to be as happy as you are with the look and feel of your website - so ask the right questions and make sure that your developer is focused on this so you can fall in love with the end result.
\n\n
RELATED: questions to ask your HubSpot CMS developer
\n\n
Long term support makes all the difference
\n\n
Critical to a successful relationship is external support. You can’t remain in a relationship without support when things don’t go the way you need them to. If your website needs some updates, or if a feature isn’t working the way you thought it would, you need to be able to rely on a team that’s going to help you resolve things, provide adequate training and make sure you have everything you need to keep building. You already know that websites are ever-evolving monsters that need to be fed content, tweaked based on analytics and new campaigns and upgraded every now and then to account for how your content library is performing.
\n\n
By partnering up with an experienced and reliable HubSpot CMS developer and establishing a close supportive relationship with them from the outset, you can get the appropriate training to build the website of your dreams knowing that your developer is behind you, while still empowering you with an infrastructure that works.
\n\n
Falling in love is easy, staying in love can be difficult - particularly if you’ve invested lots of money and aren’t getting the flexibility and results you need from an expensive custom website or re-hashed and customized HubSpot theme. With the support of an experienced developer? You’re off to the races and continually refining your website - off to the Super Bowl in no time.
\n\n
For the longest time there were two options - pay tons of money for a custom website or use a template theme that isn’t built exactly the way you need it to be built. Now? There’s a third. Using a custom theme builder, you can take all the best aspects of the control and DIY of a template website with the custom CSS development and feature enrichment that comes with a fully custom website. Depending on your budget, you can do the legwork with training, onboarding and support or you can customize the experience to add features and get more help in building out your pages.
\n\n
Step a little outside your comfort zone and you might find that a great love is on the horizon.
\n
\n","rss_body":"
\n\n
Epic love stories don’t come around too often, do they? The internet is absolutely losing it over the love story unfolding between Taylor Swift and Kansas City Chiefs Travis Kelce and we’ve got to say, the AFC championship pics had us inspired to talk about a little love affair of our own that’s unfolding. With Valentine’s Day around the corner, we’re exploring ways that we can improve the relationship that agencies and HubSpot users alike have with their websites and the interfaces that power them inside HubSpot, while balancing the ultimate hurdle - your budget. It has taken years of meetings and negotiations and trying to figure out how to service businesses of all sizes for us to launch this - but nothing worth having comes easy, right? Especially innovation - and love.
\n
We want customers to not only love their websites when they spend $50,000 on them. We want them to love them when they only have $15,000 to spend. That’s a huge part of the reason that deckerdevs HubSpot custom theme builder happened to begin with.
\n\n
Understand that great relationships are built over time
\n\n
Just like it has taken Taylor Swift many, many different relationships (and songs recounting them) to land in the mutually supportive relationship she has with Travis Kelce, it takes a long time to build the perfect website for you. Sometimes, you’re not ready for exactly what you’re looking for. Sometimes you don’t have the budget, sometimes the timing is wrong, or sometimes it’s just not the right person for what you need. All of these things are as true in web development as they are in love.
\n\n
Historically, loving your website couldn’t happen overnight, particularly if you had a smaller budget… and even more particularly if you were hosted on WordPress and wanted to switch your website over to HubSpot. But, what you may not realize, is with the right foundation you can start with something slightly smaller, do a little work and let it blossom over time with the right person (or right web developer) into something beautiful, unbreakable, and perfectly what you need.
\n\n
By establishing a relationship with a developer before you purchase a template, custom HubSpot CMS theme builder, or going all in on a fully custom website, you’re not only able to properly vet your partner and explore how your relationship will unfold, but understand their workflow knowing that you’re on the same page about everything before you get started.
\n\n
Start with a solid foundation
\n\n
Building a website that you can fall in love with requires the right foundation. Templates can be useful, but often require much more customization that you might first realize and usually by the time a business realizes they need help with the template, they are locked into a developer they’ve never met.
\n\n
On the other hand, if you’re looking at a more custom website, this will start at tens of thousands of dollars straight away and odds are good you’re going to run out of budget before you’ve addressed all the bells and whistles you need and have to come out of pocket for more tweaks, integrations and custom development features.
\n\n
Every business has different priorities, but at the end of the day you need a place where prospects and customers can connect with you on a different level, learn more about your products and services, and hopefully “get” who you are and how you resolve all of the issues they’ve come to you with.
\n\n
Foundationally, your budget doesn’t matter as much as your ability to persistently tweak your website according to those valuable analytics reports that you’re paying for and update your website easily in ways that help optimize conversion.
\n\n
A great relationship isn’t all or nothing straightaway. It builds over time on a steady, flexible foundation built to withstand the growing burdens of business and life.
\n\n
Understand that what happens behind the scenes is as important as the public view
\n\n
Celebrity relationships are certainly under a lot of scrutiny and Taylor Swift is probably receiving more scrutiny than any other A list celebrity, by far. For this reason, their PR specialists are probably on them to make sure that their relationship from the outside looks as perfect as possible. But it’s often the things that no one sees that can make or break a relationship and the same concept applies to your website.
\n\n
Aesthetic websites are always a huge fixation - and while the bells and whistles can certainly be nice, we already know that establishing that foundational framework is the most important thing. That’s why, for us, at least, we focus on that first. HubSpot CMS is already an incredibly user friendly platform - it’s literally why it was built. But that doesn’t mean that every developer that builds a website inside there knows exactly what they’re doing. Or that they’re creating websites that are as solid on the back end as they are on the front end.
\n\n
Flexible modules that allow you to modify for many different use cases can give your marketing team the tools they need to not only upload content easily, but also refine the look and feel of your website using existing tools. Not having to go through a developer every single time the smallest tweak is needed is a huge productivity boost for your team and will leave them happier and more productive, creating content on your website at regular intervals that will better inform your website prospects.
\n\n
Behind the scenes you need to be as happy as you are with the look and feel of your website - so ask the right questions and make sure that your developer is focused on this so you can fall in love with the end result.
\n\n
RELATED: questions to ask your HubSpot CMS developer
\n\n
Long term support makes all the difference
\n\n
Critical to a successful relationship is external support. You can’t remain in a relationship without support when things don’t go the way you need them to. If your website needs some updates, or if a feature isn’t working the way you thought it would, you need to be able to rely on a team that’s going to help you resolve things, provide adequate training and make sure you have everything you need to keep building. You already know that websites are ever-evolving monsters that need to be fed content, tweaked based on analytics and new campaigns and upgraded every now and then to account for how your content library is performing.
\n\n
By partnering up with an experienced and reliable HubSpot CMS developer and establishing a close supportive relationship with them from the outset, you can get the appropriate training to build the website of your dreams knowing that your developer is behind you, while still empowering you with an infrastructure that works.
\n\n
Falling in love is easy, staying in love can be difficult - particularly if you’ve invested lots of money and aren’t getting the flexibility and results you need from an expensive custom website or re-hashed and customized HubSpot theme. With the support of an experienced developer? You’re off to the races and continually refining your website - off to the Super Bowl in no time.
\n\n
For the longest time there were two options - pay tons of money for a custom website or use a template theme that isn’t built exactly the way you need it to be built. Now? There’s a third. Using a custom theme builder, you can take all the best aspects of the control and DIY of a template website with the custom CSS development and feature enrichment that comes with a fully custom website. Depending on your budget, you can do the legwork with training, onboarding and support or you can customize the experience to add features and get more help in building out your pages.
\n\n
Step a little outside your comfort zone and you might find that a great love is on the horizon.
\n
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\n\n
Epic love stories don’t come around too often, do they? The internet is absolutely losing it over the love story unfolding between Taylor Swift and Kansas City Chiefs Travis Kelce and we’ve got to say, the AFC championship pics had us inspired to talk about a little love affair of our own that’s unfolding. With Valentine’s Day around the corner, we’re exploring ways that we can improve the relationship that agencies and HubSpot users alike have with their websites and the interfaces that power them inside HubSpot, while balancing the ultimate hurdle - your budget. It has taken years of meetings and negotiations and trying to figure out how to service businesses of all sizes for us to launch this - but nothing worth having comes easy, right? Especially innovation - and love.
\n
We want customers to not only love their websites when they spend $50,000 on them. We want them to love them when they only have $15,000 to spend. That’s a huge part of the reason that deckerdevs HubSpot custom theme builder happened to begin with.
\n\n
Understand that great relationships are built over time
\n\n
Just like it has taken Taylor Swift many, many different relationships (and songs recounting them) to land in the mutually supportive relationship she has with Travis Kelce, it takes a long time to build the perfect website for you. Sometimes, you’re not ready for exactly what you’re looking for. Sometimes you don’t have the budget, sometimes the timing is wrong, or sometimes it’s just not the right person for what you need. All of these things are as true in web development as they are in love.
\n\n
Historically, loving your website couldn’t happen overnight, particularly if you had a smaller budget… and even more particularly if you were hosted on WordPress and wanted to switch your website over to HubSpot. But, what you may not realize, is with the right foundation you can start with something slightly smaller, do a little work and let it blossom over time with the right person (or right web developer) into something beautiful, unbreakable, and perfectly what you need.
\n\n
By establishing a relationship with a developer before you purchase a template, custom HubSpot CMS theme builder, or going all in on a fully custom website, you’re not only able to properly vet your partner and explore how your relationship will unfold, but understand their workflow knowing that you’re on the same page about everything before you get started.
\n\n
Start with a solid foundation
\n\n
Building a website that you can fall in love with requires the right foundation. Templates can be useful, but often require much more customization that you might first realize and usually by the time a business realizes they need help with the template, they are locked into a developer they’ve never met.
\n\n
On the other hand, if you’re looking at a more custom website, this will start at tens of thousands of dollars straight away and odds are good you’re going to run out of budget before you’ve addressed all the bells and whistles you need and have to come out of pocket for more tweaks, integrations and custom development features.
\n\n
Every business has different priorities, but at the end of the day you need a place where prospects and customers can connect with you on a different level, learn more about your products and services, and hopefully “get” who you are and how you resolve all of the issues they’ve come to you with.
\n\n
Foundationally, your budget doesn’t matter as much as your ability to persistently tweak your website according to those valuable analytics reports that you’re paying for and update your website easily in ways that help optimize conversion.
\n\n
A great relationship isn’t all or nothing straightaway. It builds over time on a steady, flexible foundation built to withstand the growing burdens of business and life.
\n\n
Understand that what happens behind the scenes is as important as the public view
\n\n
Celebrity relationships are certainly under a lot of scrutiny and Taylor Swift is probably receiving more scrutiny than any other A list celebrity, by far. For this reason, their PR specialists are probably on them to make sure that their relationship from the outside looks as perfect as possible. But it’s often the things that no one sees that can make or break a relationship and the same concept applies to your website.
\n\n
Aesthetic websites are always a huge fixation - and while the bells and whistles can certainly be nice, we already know that establishing that foundational framework is the most important thing. That’s why, for us, at least, we focus on that first. HubSpot CMS is already an incredibly user friendly platform - it’s literally why it was built. But that doesn’t mean that every developer that builds a website inside there knows exactly what they’re doing. Or that they’re creating websites that are as solid on the back end as they are on the front end.
\n\n
Flexible modules that allow you to modify for many different use cases can give your marketing team the tools they need to not only upload content easily, but also refine the look and feel of your website using existing tools. Not having to go through a developer every single time the smallest tweak is needed is a huge productivity boost for your team and will leave them happier and more productive, creating content on your website at regular intervals that will better inform your website prospects.
\n\n
Behind the scenes you need to be as happy as you are with the look and feel of your website - so ask the right questions and make sure that your developer is focused on this so you can fall in love with the end result.
\n\n
RELATED: questions to ask your HubSpot CMS developer
\n\n
Long term support makes all the difference
\n\n
Critical to a successful relationship is external support. You can’t remain in a relationship without support when things don’t go the way you need them to. If your website needs some updates, or if a feature isn’t working the way you thought it would, you need to be able to rely on a team that’s going to help you resolve things, provide adequate training and make sure you have everything you need to keep building. You already know that websites are ever-evolving monsters that need to be fed content, tweaked based on analytics and new campaigns and upgraded every now and then to account for how your content library is performing.
\n\n
By partnering up with an experienced and reliable HubSpot CMS developer and establishing a close supportive relationship with them from the outset, you can get the appropriate training to build the website of your dreams knowing that your developer is behind you, while still empowering you with an infrastructure that works.
\n\n
Falling in love is easy, staying in love can be difficult - particularly if you’ve invested lots of money and aren’t getting the flexibility and results you need from an expensive custom website or re-hashed and customized HubSpot theme. With the support of an experienced developer? You’re off to the races and continually refining your website - off to the Super Bowl in no time.
\n\n
For the longest time there were two options - pay tons of money for a custom website or use a template theme that isn’t built exactly the way you need it to be built. Now? There’s a third. Using a custom theme builder, you can take all the best aspects of the control and DIY of a template website with the custom CSS development and feature enrichment that comes with a fully custom website. Depending on your budget, you can do the legwork with training, onboarding and support or you can customize the experience to add features and get more help in building out your pages.
\n\n
Step a little outside your comfort zone and you might find that a great love is on the horizon.
\n
\n\n
Epic love stories don’t come around too often, do they? The internet is absolutely losing it over the love story unfolding between Taylor Swift and Kansas City Chiefs Travis Kelce and we’ve got to say, the AFC championship pics had us inspired to talk about a little love affair of our own that’s unfolding. With Valentine’s Day around the corner, we’re exploring ways that we can improve the relationship that agencies and HubSpot users alike have with their websites and the interfaces that power them inside HubSpot, while balancing the ultimate hurdle - your budget. It has taken years of meetings and negotiations and trying to figure out how to service businesses of all sizes for us to launch this - but nothing worth having comes easy, right? Especially innovation - and love.
\n
We want customers to not only love their websites when they spend $50,000 on them. We want them to love them when they only have $15,000 to spend. That’s a huge part of the reason that deckerdevs HubSpot custom theme builder happened to begin with.
\n\n
Understand that great relationships are built over time
\n\n
Just like it has taken Taylor Swift many, many different relationships (and songs recounting them) to land in the mutually supportive relationship she has with Travis Kelce, it takes a long time to build the perfect website for you. Sometimes, you’re not ready for exactly what you’re looking for. Sometimes you don’t have the budget, sometimes the timing is wrong, or sometimes it’s just not the right person for what you need. All of these things are as true in web development as they are in love.
\n\n
Historically, loving your website couldn’t happen overnight, particularly if you had a smaller budget… and even more particularly if you were hosted on WordPress and wanted to switch your website over to HubSpot. But, what you may not realize, is with the right foundation you can start with something slightly smaller, do a little work and let it blossom over time with the right person (or right web developer) into something beautiful, unbreakable, and perfectly what you need.
\n\n
By establishing a relationship with a developer before you purchase a template, custom HubSpot CMS theme builder, or going all in on a fully custom website, you’re not only able to properly vet your partner and explore how your relationship will unfold, but understand their workflow knowing that you’re on the same page about everything before you get started.
\n\n
Start with a solid foundation
\n\n
Building a website that you can fall in love with requires the right foundation. Templates can be useful, but often require much more customization that you might first realize and usually by the time a business realizes they need help with the template, they are locked into a developer they’ve never met.
\n\n
On the other hand, if you’re looking at a more custom website, this will start at tens of thousands of dollars straight away and odds are good you’re going to run out of budget before you’ve addressed all the bells and whistles you need and have to come out of pocket for more tweaks, integrations and custom development features.
\n\n
Every business has different priorities, but at the end of the day you need a place where prospects and customers can connect with you on a different level, learn more about your products and services, and hopefully “get” who you are and how you resolve all of the issues they’ve come to you with.
\n\n
Foundationally, your budget doesn’t matter as much as your ability to persistently tweak your website according to those valuable analytics reports that you’re paying for and update your website easily in ways that help optimize conversion.
\n\n
A great relationship isn’t all or nothing straightaway. It builds over time on a steady, flexible foundation built to withstand the growing burdens of business and life.
\n\n
Understand that what happens behind the scenes is as important as the public view
\n\n
Celebrity relationships are certainly under a lot of scrutiny and Taylor Swift is probably receiving more scrutiny than any other A list celebrity, by far. For this reason, their PR specialists are probably on them to make sure that their relationship from the outside looks as perfect as possible. But it’s often the things that no one sees that can make or break a relationship and the same concept applies to your website.
\n\n
Aesthetic websites are always a huge fixation - and while the bells and whistles can certainly be nice, we already know that establishing that foundational framework is the most important thing. That’s why, for us, at least, we focus on that first. HubSpot CMS is already an incredibly user friendly platform - it’s literally why it was built. But that doesn’t mean that every developer that builds a website inside there knows exactly what they’re doing. Or that they’re creating websites that are as solid on the back end as they are on the front end.
\n\n
Flexible modules that allow you to modify for many different use cases can give your marketing team the tools they need to not only upload content easily, but also refine the look and feel of your website using existing tools. Not having to go through a developer every single time the smallest tweak is needed is a huge productivity boost for your team and will leave them happier and more productive, creating content on your website at regular intervals that will better inform your website prospects.
\n\n
Behind the scenes you need to be as happy as you are with the look and feel of your website - so ask the right questions and make sure that your developer is focused on this so you can fall in love with the end result.
\n\n
RELATED: questions to ask your HubSpot CMS developer
\n\n
Long term support makes all the difference
\n\n
Critical to a successful relationship is external support. You can’t remain in a relationship without support when things don’t go the way you need them to. If your website needs some updates, or if a feature isn’t working the way you thought it would, you need to be able to rely on a team that’s going to help you resolve things, provide adequate training and make sure you have everything you need to keep building. You already know that websites are ever-evolving monsters that need to be fed content, tweaked based on analytics and new campaigns and upgraded every now and then to account for how your content library is performing.
\n\n
By partnering up with an experienced and reliable HubSpot CMS developer and establishing a close supportive relationship with them from the outset, you can get the appropriate training to build the website of your dreams knowing that your developer is behind you, while still empowering you with an infrastructure that works.
\n\n
Falling in love is easy, staying in love can be difficult - particularly if you’ve invested lots of money and aren’t getting the flexibility and results you need from an expensive custom website or re-hashed and customized HubSpot theme. With the support of an experienced developer? You’re off to the races and continually refining your website - off to the Super Bowl in no time.
\n\n
For the longest time there were two options - pay tons of money for a custom website or use a template theme that isn’t built exactly the way you need it to be built. Now? There’s a third. Using a custom theme builder, you can take all the best aspects of the control and DIY of a template website with the custom CSS development and feature enrichment that comes with a fully custom website. Depending on your budget, you can do the legwork with training, onboarding and support or you can customize the experience to add features and get more help in building out your pages.
\n\n
Step a little outside your comfort zone and you might find that a great love is on the horizon.
\n
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\n\n
Epic love stories don’t come around too often, do they? The internet is absolutely losing it over the love story unfolding between Taylor Swift and Kansas City Chiefs Travis Kelce and we’ve got to say, the AFC championship pics had us inspired to talk about a little love affair of our own that’s unfolding. With Valentine’s Day around the corner, we’re exploring ways that we can improve the relationship that agencies and HubSpot users alike have with their websites and the interfaces that power them inside HubSpot, while balancing the ultimate hurdle - your budget. It has taken years of meetings and negotiations and trying to figure out how to service businesses of all sizes for us to launch this - but nothing worth having comes easy, right? Especially innovation - and love.
\n
We want customers to not only love their websites when they spend $50,000 on them. We want them to love them when they only have $15,000 to spend. That’s a huge part of the reason that deckerdevs HubSpot custom theme builder happened to begin with.
\n\n
Understand that great relationships are built over time
\n\n
Just like it has taken Taylor Swift many, many different relationships (and songs recounting them) to land in the mutually supportive relationship she has with Travis Kelce, it takes a long time to build the perfect website for you. Sometimes, you’re not ready for exactly what you’re looking for. Sometimes you don’t have the budget, sometimes the timing is wrong, or sometimes it’s just not the right person for what you need. All of these things are as true in web development as they are in love.
\n\n
Historically, loving your website couldn’t happen overnight, particularly if you had a smaller budget… and even more particularly if you were hosted on WordPress and wanted to switch your website over to HubSpot. But, what you may not realize, is with the right foundation you can start with something slightly smaller, do a little work and let it blossom over time with the right person (or right web developer) into something beautiful, unbreakable, and perfectly what you need.
\n\n
By establishing a relationship with a developer before you purchase a template, custom HubSpot CMS theme builder, or going all in on a fully custom website, you’re not only able to properly vet your partner and explore how your relationship will unfold, but understand their workflow knowing that you’re on the same page about everything before you get started.
\n\n
Start with a solid foundation
\n\n
Building a website that you can fall in love with requires the right foundation. Templates can be useful, but often require much more customization that you might first realize and usually by the time a business realizes they need help with the template, they are locked into a developer they’ve never met.
\n\n
On the other hand, if you’re looking at a more custom website, this will start at tens of thousands of dollars straight away and odds are good you’re going to run out of budget before you’ve addressed all the bells and whistles you need and have to come out of pocket for more tweaks, integrations and custom development features.
\n\n
Every business has different priorities, but at the end of the day you need a place where prospects and customers can connect with you on a different level, learn more about your products and services, and hopefully “get” who you are and how you resolve all of the issues they’ve come to you with.
\n\n
Foundationally, your budget doesn’t matter as much as your ability to persistently tweak your website according to those valuable analytics reports that you’re paying for and update your website easily in ways that help optimize conversion.
\n\n
A great relationship isn’t all or nothing straightaway. It builds over time on a steady, flexible foundation built to withstand the growing burdens of business and life.
\n\n
Understand that what happens behind the scenes is as important as the public view
\n\n
Celebrity relationships are certainly under a lot of scrutiny and Taylor Swift is probably receiving more scrutiny than any other A list celebrity, by far. For this reason, their PR specialists are probably on them to make sure that their relationship from the outside looks as perfect as possible. But it’s often the things that no one sees that can make or break a relationship and the same concept applies to your website.
\n\n
Aesthetic websites are always a huge fixation - and while the bells and whistles can certainly be nice, we already know that establishing that foundational framework is the most important thing. That’s why, for us, at least, we focus on that first. HubSpot CMS is already an incredibly user friendly platform - it’s literally why it was built. But that doesn’t mean that every developer that builds a website inside there knows exactly what they’re doing. Or that they’re creating websites that are as solid on the back end as they are on the front end.
\n\n
Flexible modules that allow you to modify for many different use cases can give your marketing team the tools they need to not only upload content easily, but also refine the look and feel of your website using existing tools. Not having to go through a developer every single time the smallest tweak is needed is a huge productivity boost for your team and will leave them happier and more productive, creating content on your website at regular intervals that will better inform your website prospects.
\n\n
Behind the scenes you need to be as happy as you are with the look and feel of your website - so ask the right questions and make sure that your developer is focused on this so you can fall in love with the end result.
\n\n
RELATED: questions to ask your HubSpot CMS developer
\n\n
Long term support makes all the difference
\n\n
Critical to a successful relationship is external support. You can’t remain in a relationship without support when things don’t go the way you need them to. If your website needs some updates, or if a feature isn’t working the way you thought it would, you need to be able to rely on a team that’s going to help you resolve things, provide adequate training and make sure you have everything you need to keep building. You already know that websites are ever-evolving monsters that need to be fed content, tweaked based on analytics and new campaigns and upgraded every now and then to account for how your content library is performing.
\n\n
By partnering up with an experienced and reliable HubSpot CMS developer and establishing a close supportive relationship with them from the outset, you can get the appropriate training to build the website of your dreams knowing that your developer is behind you, while still empowering you with an infrastructure that works.
\n\n
Falling in love is easy, staying in love can be difficult - particularly if you’ve invested lots of money and aren’t getting the flexibility and results you need from an expensive custom website or re-hashed and customized HubSpot theme. With the support of an experienced developer? You’re off to the races and continually refining your website - off to the Super Bowl in no time.
\n\n
For the longest time there were two options - pay tons of money for a custom website or use a template theme that isn’t built exactly the way you need it to be built. Now? There’s a third. Using a custom theme builder, you can take all the best aspects of the control and DIY of a template website with the custom CSS development and feature enrichment that comes with a fully custom website. Depending on your budget, you can do the legwork with training, onboarding and support or you can customize the experience to add features and get more help in building out your pages.
\n\n
Step a little outside your comfort zone and you might find that a great love is on the horizon.
\n
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Custom Theme Builder: Website Woes We’re Leaving Behind in '24","id":154466338949,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"HubSpot Custom Theme Builder: Website Woes We’re Leaving Behind in '24","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"HubSpot Custom Theme Builder: Website Woes We’re Leaving Behind in '24","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"
![\"18-1\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/18-1.png\")
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
\n
Increasingly spend-conscious clients or customers, at any time, can reconfigure and optimize their budgets. In order to make sure that we’re not on the chopping block, we have to deliver value like we’ve never done before. And for some marketing and sales teams? That means we have to get real about the things holding us back.
\n\n
Website refreshes often top the list of “New Year's resolutions” for businesses, but the budget isn’t always there to get them to where they need to be. For so many small and medium-sized businesses, they’ve got big dreams of migrating their website over to HubSpot CMS. But in the past it has remained out of reach from a budget perspective, knowing that the functionality they’ve built on WordPress may be complex to develop in HubSpot CMS and the standard HubSpot theme marketplace just won’t cut it.
\n\n
Sometimes it takes a reminder of how much something is holding us back before we can make the decision to invest in the things we need. So? Here we are. Your friendly neighborhood HubSpot developer, to remind you of all the website woes you need to commit to leaving behind in 2023 as you commit to a HubSpot theme builder that finally fits exactly what you need.
\n\n
Here are the website woes you’re leaving in 2023. For good.
\n\n
Inflexible back end user interfaces
\n\n
Whether you’re on WordPress or another CMS for your website, odds are good that you’re limited by the user interface of plugins that you’ve added or overly simplified content management tools that just don’t give you the flexibility you need. HubSpot CMS is super simple, and with the right developer and a little training, your marketing team can really have some fun. But when they’re hamstrung by a poor UI or coded into a corner and unable to make edits in an efficient way because of a developer that cut corners? They’re going to be less productive and less excited about updating your website content.
\n\n
Having to go back to your developer to make updates halts any progress on work and with so many dependencies when it comes to the intricacies of marketing and workflows, your employees are apt to feel very frustrated and less productive.
\n\n
In 2022, according to Gallup, nearly 1/5th of the workforce (18%) reported feeling disengaged in their jobs. Yet, we’re not doing anything to keep them motivated by introducing the right tools (aka a properly functioning website back end) to help them succeed. Why should you invest in this?
\n\n
Because according to The University of Oxford, happy employees are 13% more productive.
\nEmployee engagement, happiness and productivity go hand and hand, yet we’re actively inhibiting our marketing and website admin employees’ productivity by refusing to invest in the tools they need to be successful. For 2024, you can commit to improved UI by making the decision to migrate over to a more user friendly CMS or investing in the development of an improved user interface on your existing website.
\n\n
Paying more for additional development to fix bugs or make improvements is only adding to your website budget. Add this to the financial impact of less productive employees? You’re taking a hit no matter how you slice it.
\n\n
Slow, bloated and poorly converting websites
\n\n
Why are we even still talking about this? Sometimes I feel like I write about the same topics over and over again. Consider the dead horse beaten. You’d think with the amount of time we spend preaching about slow loading websites, bloated WordPress sites and all of your conversion difficulties, you’d have made a change by now.
\n\n
Do yourself a favor and check out our Page Load Speed Infographic for lots of statistics on how damaging a slow loading website can be.
\n\n
A few factors that contribute to it?
\n\n
Oversized images on your website, videos that aren’t configured to load properly, misconfigured scripts, code workarounds, and more.
\n\n
Not only is this a pain in the ass for your employees trying to work on your website, but it’s a pain for the clients and customers that have to sit on that website and wait for it to load. Best practices place optimal website load speeds at 3 seconds, but the average desktop website takes 10.3 seconds to load. It decreases your conversion rate, increases your bounce rate, and decreases the customer’s desire to buy from you.
\n\n
In short? A slow, bloated website isn’t going to get you where you need to go. No matter what your budget is, no matter how much you’re forking over for paid ads, no matter how much focus you put into uploading new content and creating compelling collateral for your prospects. When you do the math on the opportunities you miss out on from a sales perspective when your website is slow loading and holding you back, you should be POURING budget into your migration onto HubSpot CMS.
\n\n
Every missed sale, every failed conversion, every prospect you lose because your website is taking too long to load, and every extra day your marketing team waits because you don’t have the processes, software and website infrastructure in place to support them - you’re losing money.
\n\n
RELATED: 6 things sending users away from your website.
\n\n
Menus or resource libraries that don't provide the whole picture.
\n\n
Your prospect or customer should be able to glance at your menu and find exactly what they need. Marketers are spending hours upon hours to create content that resounds with your audience, and you’re continuing to rely exclusively on organic search to get them there.
\n\n
Mega menus and resource libraries are the key to showcasing all of that valuable content in a central location that’s easy for them to scan, visually appealing and can be found on the most focal area of your website where prospects are already spending their time. Capitalize on their attention by expanding your website’s navigation menu and really ensure that you’re providing a snapshot into the full breadth of information available to them.
\n\n
According to HubSpot, 96% of prospects do research before they talk to a Sales Rep. By putting that information on your mega menu or into a resource library, you can increase the chances that your prospects find the information they’re looking for and spend more time on your website when they discover information they didn’t even realize they needed.
\n\n
RELATED: Why a HubSpot mega menu should be your next website investment
\n\n
Websites that aren't hosted on HubSpot
\n\n
I said what I said. If you’re a HubSpot customer (or even if you’re not a HubSpot customer yet), you’re seriously missing out by not migrating your website to HubSpot CMS. We played the game where we helped small businesses use WordPress because it was “cheaper” - but, ultimately, the cost was too great. We were constantly fixing bugs and developers wouldn’t update their plugins and it nearly always resulted in long term strife as clients tried to piecemeal grow their website on framework that wasn’t working for their business as they scaled.
\n\n
We even wrote a whole blog on why we broke up with WordPress.
\n\n
Ultimately, we’ve gone all in on HubSpot. While historically it’s been prohibitive from a budget perspective to get onto HubSpot CMS, or clients have balked at the monthly fee - ultimately you’re paying less and getting more. The maintenance happens automatically and out of the box the platform just WORKS. Not to mention it’s integrated with all your marketing, sales, reporting and analytics already and offers you plenty of room to scale as you want more features and insight into your marketing and data analytics.
\n\n
At some point, you have to scale your website to match your business as it grows. If you’re moving to HubSpot CMS for your website this year, rather than paying tens of thousands for a custom website or compromising on a low budget theme that doesn’t give you what you need - we’ve created a custom HubSpot theme builder that empowers you with a solid infrastructure, super flexible modules and can be custom tailored to the design of your choice. The best part? It starts at $10,000.
\n\n
This year you can keep doing the same thing or you can level up. With a little extra investment and a little hard work partnering with our development team you can take your website, analytics and data to the next level by leaving behind the woes that come with WordPress and the other headaches you’ve been dealing with on your existing website.
\n\n
Let’s start 2024 on the right foot.
\n\n
","rss_summary":"
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
\n
Increasingly spend-conscious clients or customers, at any time, can reconfigure and optimize their budgets. In order to make sure that we’re not on the chopping block, we have to deliver value like we’ve never done before. And for some marketing and sales teams? That means we have to get real about the things holding us back.
\n\n
Website refreshes often top the list of “New Year's resolutions” for businesses, but the budget isn’t always there to get them to where they need to be. For so many small and medium-sized businesses, they’ve got big dreams of migrating their website over to HubSpot CMS. But in the past it has remained out of reach from a budget perspective, knowing that the functionality they’ve built on WordPress may be complex to develop in HubSpot CMS and the standard HubSpot theme marketplace just won’t cut it.
\n\n
Sometimes it takes a reminder of how much something is holding us back before we can make the decision to invest in the things we need. So? Here we are. Your friendly neighborhood HubSpot developer, to remind you of all the website woes you need to commit to leaving behind in 2023 as you commit to a HubSpot theme builder that finally fits exactly what you need.
\n\n
Here are the website woes you’re leaving in 2023. For good.
\n\n
Inflexible back end user interfaces
\n\n
Whether you’re on WordPress or another CMS for your website, odds are good that you’re limited by the user interface of plugins that you’ve added or overly simplified content management tools that just don’t give you the flexibility you need. HubSpot CMS is super simple, and with the right developer and a little training, your marketing team can really have some fun. But when they’re hamstrung by a poor UI or coded into a corner and unable to make edits in an efficient way because of a developer that cut corners? They’re going to be less productive and less excited about updating your website content.
\n\n
Having to go back to your developer to make updates halts any progress on work and with so many dependencies when it comes to the intricacies of marketing and workflows, your employees are apt to feel very frustrated and less productive.
\n\n
In 2022, according to Gallup, nearly 1/5th of the workforce (18%) reported feeling disengaged in their jobs. Yet, we’re not doing anything to keep them motivated by introducing the right tools (aka a properly functioning website back end) to help them succeed. Why should you invest in this?
\n\n
Because according to The University of Oxford, happy employees are 13% more productive.
\nEmployee engagement, happiness and productivity go hand and hand, yet we’re actively inhibiting our marketing and website admin employees’ productivity by refusing to invest in the tools they need to be successful. For 2024, you can commit to improved UI by making the decision to migrate over to a more user friendly CMS or investing in the development of an improved user interface on your existing website.
\n\n
Paying more for additional development to fix bugs or make improvements is only adding to your website budget. Add this to the financial impact of less productive employees? You’re taking a hit no matter how you slice it.
\n\n
Slow, bloated and poorly converting websites
\n\n
Why are we even still talking about this? Sometimes I feel like I write about the same topics over and over again. Consider the dead horse beaten. You’d think with the amount of time we spend preaching about slow loading websites, bloated WordPress sites and all of your conversion difficulties, you’d have made a change by now.
\n\n
Do yourself a favor and check out our Page Load Speed Infographic for lots of statistics on how damaging a slow loading website can be.
\n\n
A few factors that contribute to it?
\n\n
Oversized images on your website, videos that aren’t configured to load properly, misconfigured scripts, code workarounds, and more.
\n\n
Not only is this a pain in the ass for your employees trying to work on your website, but it’s a pain for the clients and customers that have to sit on that website and wait for it to load. Best practices place optimal website load speeds at 3 seconds, but the average desktop website takes 10.3 seconds to load. It decreases your conversion rate, increases your bounce rate, and decreases the customer’s desire to buy from you.
\n\n
In short? A slow, bloated website isn’t going to get you where you need to go. No matter what your budget is, no matter how much you’re forking over for paid ads, no matter how much focus you put into uploading new content and creating compelling collateral for your prospects. When you do the math on the opportunities you miss out on from a sales perspective when your website is slow loading and holding you back, you should be POURING budget into your migration onto HubSpot CMS.
\n\n
Every missed sale, every failed conversion, every prospect you lose because your website is taking too long to load, and every extra day your marketing team waits because you don’t have the processes, software and website infrastructure in place to support them - you’re losing money.
\n\n
RELATED: 6 things sending users away from your website.
\n\n
Menus or resource libraries that don't provide the whole picture.
\n\n
Your prospect or customer should be able to glance at your menu and find exactly what they need. Marketers are spending hours upon hours to create content that resounds with your audience, and you’re continuing to rely exclusively on organic search to get them there.
\n\n
Mega menus and resource libraries are the key to showcasing all of that valuable content in a central location that’s easy for them to scan, visually appealing and can be found on the most focal area of your website where prospects are already spending their time. Capitalize on their attention by expanding your website’s navigation menu and really ensure that you’re providing a snapshot into the full breadth of information available to them.
\n\n
According to HubSpot, 96% of prospects do research before they talk to a Sales Rep. By putting that information on your mega menu or into a resource library, you can increase the chances that your prospects find the information they’re looking for and spend more time on your website when they discover information they didn’t even realize they needed.
\n\n
RELATED: Why a HubSpot mega menu should be your next website investment
\n\n
Websites that aren't hosted on HubSpot
\n\n
I said what I said. If you’re a HubSpot customer (or even if you’re not a HubSpot customer yet), you’re seriously missing out by not migrating your website to HubSpot CMS. We played the game where we helped small businesses use WordPress because it was “cheaper” - but, ultimately, the cost was too great. We were constantly fixing bugs and developers wouldn’t update their plugins and it nearly always resulted in long term strife as clients tried to piecemeal grow their website on framework that wasn’t working for their business as they scaled.
\n\n
We even wrote a whole blog on why we broke up with WordPress.
\n\n
Ultimately, we’ve gone all in on HubSpot. While historically it’s been prohibitive from a budget perspective to get onto HubSpot CMS, or clients have balked at the monthly fee - ultimately you’re paying less and getting more. The maintenance happens automatically and out of the box the platform just WORKS. Not to mention it’s integrated with all your marketing, sales, reporting and analytics already and offers you plenty of room to scale as you want more features and insight into your marketing and data analytics.
\n\n
At some point, you have to scale your website to match your business as it grows. If you’re moving to HubSpot CMS for your website this year, rather than paying tens of thousands for a custom website or compromising on a low budget theme that doesn’t give you what you need - we’ve created a custom HubSpot theme builder that empowers you with a solid infrastructure, super flexible modules and can be custom tailored to the design of your choice. The best part? It starts at $10,000.
\n\n
This year you can keep doing the same thing or you can level up. With a little extra investment and a little hard work partnering with our development team you can take your website, analytics and data to the next level by leaving behind the woes that come with WordPress and the other headaches you’ve been dealing with on your existing website.
\n\n
Let’s start 2024 on the right foot.
\n\n
","tag_ids":[62770442823,89815248915,153634981798],"topic_ids":[62770442823,89815248915,153634981798],"post_summary":"
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
\n
Increasingly spend-conscious clients or customers, at any time, can reconfigure and optimize their budgets. In order to make sure that we’re not on the chopping block, we have to deliver value like we’ve never done before. And for some marketing and sales teams? That means we have to get real about the things holding us back.
\n\n
Website refreshes often top the list of “New Year's resolutions” for businesses, but the budget isn’t always there to get them to where they need to be. For so many small and medium-sized businesses, they’ve got big dreams of migrating their website over to HubSpot CMS. But in the past it has remained out of reach from a budget perspective, knowing that the functionality they’ve built on WordPress may be complex to develop in HubSpot CMS and the standard HubSpot theme marketplace just won’t cut it.
\n\n
Sometimes it takes a reminder of how much something is holding us back before we can make the decision to invest in the things we need. So? Here we are. Your friendly neighborhood HubSpot developer, to remind you of all the website woes you need to commit to leaving behind in 2023 as you commit to a HubSpot theme builder that finally fits exactly what you need.
\n\n
Here are the website woes you’re leaving in 2023. For good.
\n\n
Inflexible back end user interfaces
\n\n
Whether you’re on WordPress or another CMS for your website, odds are good that you’re limited by the user interface of plugins that you’ve added or overly simplified content management tools that just don’t give you the flexibility you need. HubSpot CMS is super simple, and with the right developer and a little training, your marketing team can really have some fun. But when they’re hamstrung by a poor UI or coded into a corner and unable to make edits in an efficient way because of a developer that cut corners? They’re going to be less productive and less excited about updating your website content.
\n\n
Having to go back to your developer to make updates halts any progress on work and with so many dependencies when it comes to the intricacies of marketing and workflows, your employees are apt to feel very frustrated and less productive.
\n\n
In 2022, according to Gallup, nearly 1/5th of the workforce (18%) reported feeling disengaged in their jobs. Yet, we’re not doing anything to keep them motivated by introducing the right tools (aka a properly functioning website back end) to help them succeed. Why should you invest in this?
\n\n
Because according to The University of Oxford, happy employees are 13% more productive.
\nEmployee engagement, happiness and productivity go hand and hand, yet we’re actively inhibiting our marketing and website admin employees’ productivity by refusing to invest in the tools they need to be successful. For 2024, you can commit to improved UI by making the decision to migrate over to a more user friendly CMS or investing in the development of an improved user interface on your existing website.
\n\n
Paying more for additional development to fix bugs or make improvements is only adding to your website budget. Add this to the financial impact of less productive employees? You’re taking a hit no matter how you slice it.
\n\n
Slow, bloated and poorly converting websites
\n\n
Why are we even still talking about this? Sometimes I feel like I write about the same topics over and over again. Consider the dead horse beaten. You’d think with the amount of time we spend preaching about slow loading websites, bloated WordPress sites and all of your conversion difficulties, you’d have made a change by now.
\n\n
Do yourself a favor and check out our Page Load Speed Infographic for lots of statistics on how damaging a slow loading website can be.
\n\n
A few factors that contribute to it?
\n\n
Oversized images on your website, videos that aren’t configured to load properly, misconfigured scripts, code workarounds, and more.
\n\n
Not only is this a pain in the ass for your employees trying to work on your website, but it’s a pain for the clients and customers that have to sit on that website and wait for it to load. Best practices place optimal website load speeds at 3 seconds, but the average desktop website takes 10.3 seconds to load. It decreases your conversion rate, increases your bounce rate, and decreases the customer’s desire to buy from you.
\n\n
In short? A slow, bloated website isn’t going to get you where you need to go. No matter what your budget is, no matter how much you’re forking over for paid ads, no matter how much focus you put into uploading new content and creating compelling collateral for your prospects. When you do the math on the opportunities you miss out on from a sales perspective when your website is slow loading and holding you back, you should be POURING budget into your migration onto HubSpot CMS.
\n\n
Every missed sale, every failed conversion, every prospect you lose because your website is taking too long to load, and every extra day your marketing team waits because you don’t have the processes, software and website infrastructure in place to support them - you’re losing money.
\n\n
RELATED: 6 things sending users away from your website.
\n\n
Menus or resource libraries that don't provide the whole picture.
\n\n
Your prospect or customer should be able to glance at your menu and find exactly what they need. Marketers are spending hours upon hours to create content that resounds with your audience, and you’re continuing to rely exclusively on organic search to get them there.
\n\n
Mega menus and resource libraries are the key to showcasing all of that valuable content in a central location that’s easy for them to scan, visually appealing and can be found on the most focal area of your website where prospects are already spending their time. Capitalize on their attention by expanding your website’s navigation menu and really ensure that you’re providing a snapshot into the full breadth of information available to them.
\n\n
According to HubSpot, 96% of prospects do research before they talk to a Sales Rep. By putting that information on your mega menu or into a resource library, you can increase the chances that your prospects find the information they’re looking for and spend more time on your website when they discover information they didn’t even realize they needed.
\n\n
RELATED: Why a HubSpot mega menu should be your next website investment
\n\n
Websites that aren't hosted on HubSpot
\n\n
I said what I said. If you’re a HubSpot customer (or even if you’re not a HubSpot customer yet), you’re seriously missing out by not migrating your website to HubSpot CMS. We played the game where we helped small businesses use WordPress because it was “cheaper” - but, ultimately, the cost was too great. We were constantly fixing bugs and developers wouldn’t update their plugins and it nearly always resulted in long term strife as clients tried to piecemeal grow their website on framework that wasn’t working for their business as they scaled.
\n\n
We even wrote a whole blog on why we broke up with WordPress.
\n\n
Ultimately, we’ve gone all in on HubSpot. While historically it’s been prohibitive from a budget perspective to get onto HubSpot CMS, or clients have balked at the monthly fee - ultimately you’re paying less and getting more. The maintenance happens automatically and out of the box the platform just WORKS. Not to mention it’s integrated with all your marketing, sales, reporting and analytics already and offers you plenty of room to scale as you want more features and insight into your marketing and data analytics.
\n\n
At some point, you have to scale your website to match your business as it grows. If you’re moving to HubSpot CMS for your website this year, rather than paying tens of thousands for a custom website or compromising on a low budget theme that doesn’t give you what you need - we’ve created a custom HubSpot theme builder that empowers you with a solid infrastructure, super flexible modules and can be custom tailored to the design of your choice. The best part? It starts at $10,000.
\n\n
This year you can keep doing the same thing or you can level up. With a little extra investment and a little hard work partnering with our development team you can take your website, analytics and data to the next level by leaving behind the woes that come with WordPress and the other headaches you’ve been dealing with on your existing website.
\n\n
Let’s start 2024 on the right foot.
\n\n
","postBodyRss":"
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
\n
Increasingly spend-conscious clients or customers, at any time, can reconfigure and optimize their budgets. In order to make sure that we’re not on the chopping block, we have to deliver value like we’ve never done before. And for some marketing and sales teams? That means we have to get real about the things holding us back.
\n\n
Website refreshes often top the list of “New Year's resolutions” for businesses, but the budget isn’t always there to get them to where they need to be. For so many small and medium-sized businesses, they’ve got big dreams of migrating their website over to HubSpot CMS. But in the past it has remained out of reach from a budget perspective, knowing that the functionality they’ve built on WordPress may be complex to develop in HubSpot CMS and the standard HubSpot theme marketplace just won’t cut it.
\n\n
Sometimes it takes a reminder of how much something is holding us back before we can make the decision to invest in the things we need. So? Here we are. Your friendly neighborhood HubSpot developer, to remind you of all the website woes you need to commit to leaving behind in 2023 as you commit to a HubSpot theme builder that finally fits exactly what you need.
\n\n
Here are the website woes you’re leaving in 2023. For good.
\n\n
Inflexible back end user interfaces
\n\n
Whether you’re on WordPress or another CMS for your website, odds are good that you’re limited by the user interface of plugins that you’ve added or overly simplified content management tools that just don’t give you the flexibility you need. HubSpot CMS is super simple, and with the right developer and a little training, your marketing team can really have some fun. But when they’re hamstrung by a poor UI or coded into a corner and unable to make edits in an efficient way because of a developer that cut corners? They’re going to be less productive and less excited about updating your website content.
\n\n
Having to go back to your developer to make updates halts any progress on work and with so many dependencies when it comes to the intricacies of marketing and workflows, your employees are apt to feel very frustrated and less productive.
\n\n
In 2022, according to Gallup, nearly 1/5th of the workforce (18%) reported feeling disengaged in their jobs. Yet, we’re not doing anything to keep them motivated by introducing the right tools (aka a properly functioning website back end) to help them succeed. Why should you invest in this?
\n\n
Because according to The University of Oxford, happy employees are 13% more productive.
\nEmployee engagement, happiness and productivity go hand and hand, yet we’re actively inhibiting our marketing and website admin employees’ productivity by refusing to invest in the tools they need to be successful. For 2024, you can commit to improved UI by making the decision to migrate over to a more user friendly CMS or investing in the development of an improved user interface on your existing website.
\n\n
Paying more for additional development to fix bugs or make improvements is only adding to your website budget. Add this to the financial impact of less productive employees? You’re taking a hit no matter how you slice it.
\n\n
Slow, bloated and poorly converting websites
\n\n
Why are we even still talking about this? Sometimes I feel like I write about the same topics over and over again. Consider the dead horse beaten. You’d think with the amount of time we spend preaching about slow loading websites, bloated WordPress sites and all of your conversion difficulties, you’d have made a change by now.
\n\n
Do yourself a favor and check out our Page Load Speed Infographic for lots of statistics on how damaging a slow loading website can be.
\n\n
A few factors that contribute to it?
\n\n
Oversized images on your website, videos that aren’t configured to load properly, misconfigured scripts, code workarounds, and more.
\n\n
Not only is this a pain in the ass for your employees trying to work on your website, but it’s a pain for the clients and customers that have to sit on that website and wait for it to load. Best practices place optimal website load speeds at 3 seconds, but the average desktop website takes 10.3 seconds to load. It decreases your conversion rate, increases your bounce rate, and decreases the customer’s desire to buy from you.
\n\n
In short? A slow, bloated website isn’t going to get you where you need to go. No matter what your budget is, no matter how much you’re forking over for paid ads, no matter how much focus you put into uploading new content and creating compelling collateral for your prospects. When you do the math on the opportunities you miss out on from a sales perspective when your website is slow loading and holding you back, you should be POURING budget into your migration onto HubSpot CMS.
\n\n
Every missed sale, every failed conversion, every prospect you lose because your website is taking too long to load, and every extra day your marketing team waits because you don’t have the processes, software and website infrastructure in place to support them - you’re losing money.
\n\n
RELATED: 6 things sending users away from your website.
\n\n
Menus or resource libraries that don't provide the whole picture.
\n\n
Your prospect or customer should be able to glance at your menu and find exactly what they need. Marketers are spending hours upon hours to create content that resounds with your audience, and you’re continuing to rely exclusively on organic search to get them there.
\n\n
Mega menus and resource libraries are the key to showcasing all of that valuable content in a central location that’s easy for them to scan, visually appealing and can be found on the most focal area of your website where prospects are already spending their time. Capitalize on their attention by expanding your website’s navigation menu and really ensure that you’re providing a snapshot into the full breadth of information available to them.
\n\n
According to HubSpot, 96% of prospects do research before they talk to a Sales Rep. By putting that information on your mega menu or into a resource library, you can increase the chances that your prospects find the information they’re looking for and spend more time on your website when they discover information they didn’t even realize they needed.
\n\n
RELATED: Why a HubSpot mega menu should be your next website investment
\n\n
Websites that aren't hosted on HubSpot
\n\n
I said what I said. If you’re a HubSpot customer (or even if you’re not a HubSpot customer yet), you’re seriously missing out by not migrating your website to HubSpot CMS. We played the game where we helped small businesses use WordPress because it was “cheaper” - but, ultimately, the cost was too great. We were constantly fixing bugs and developers wouldn’t update their plugins and it nearly always resulted in long term strife as clients tried to piecemeal grow their website on framework that wasn’t working for their business as they scaled.
\n\n
We even wrote a whole blog on why we broke up with WordPress.
\n\n
Ultimately, we’ve gone all in on HubSpot. While historically it’s been prohibitive from a budget perspective to get onto HubSpot CMS, or clients have balked at the monthly fee - ultimately you’re paying less and getting more. The maintenance happens automatically and out of the box the platform just WORKS. Not to mention it’s integrated with all your marketing, sales, reporting and analytics already and offers you plenty of room to scale as you want more features and insight into your marketing and data analytics.
\n\n
At some point, you have to scale your website to match your business as it grows. If you’re moving to HubSpot CMS for your website this year, rather than paying tens of thousands for a custom website or compromising on a low budget theme that doesn’t give you what you need - we’ve created a custom HubSpot theme builder that empowers you with a solid infrastructure, super flexible modules and can be custom tailored to the design of your choice. The best part? It starts at $10,000.
\n\n
This year you can keep doing the same thing or you can level up. With a little extra investment and a little hard work partnering with our development team you can take your website, analytics and data to the next level by leaving behind the woes that come with WordPress and the other headaches you’ve been dealing with on your existing website.
\n\n
Let’s start 2024 on the right foot.
\n\n
","postEmailContent":"
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/custom%20development.png","postListContent":"It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/custom%20development.png","postRssContent":"It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/custom%20development.png","postSummary":"It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"xOheeaJX","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/17-1.png","previousPostFeaturedImageAltText":"","previousPostName":"How to Fall in Love with Your HubSpot CMS Website Build","previousPostSlug":"blogs/how-to-fall-in-love-with-your-hubspot-cms-website-build","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1706288627000,"publishDateLocalTime":1706288627000,"publishDateLocalized":{"date":1706288627000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1722238000610,"publishedByEmail":null,"publishedById":61310730,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/hubspot-custom-theme-builder-website-woes-were-leaving-behind-in-2024","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
\n
Increasingly spend-conscious clients or customers, at any time, can reconfigure and optimize their budgets. In order to make sure that we’re not on the chopping block, we have to deliver value like we’ve never done before. And for some marketing and sales teams? That means we have to get real about the things holding us back.
\n\n
Website refreshes often top the list of “New Year's resolutions” for businesses, but the budget isn’t always there to get them to where they need to be. For so many small and medium-sized businesses, they’ve got big dreams of migrating their website over to HubSpot CMS. But in the past it has remained out of reach from a budget perspective, knowing that the functionality they’ve built on WordPress may be complex to develop in HubSpot CMS and the standard HubSpot theme marketplace just won’t cut it.
\n\n
Sometimes it takes a reminder of how much something is holding us back before we can make the decision to invest in the things we need. So? Here we are. Your friendly neighborhood HubSpot developer, to remind you of all the website woes you need to commit to leaving behind in 2023 as you commit to a HubSpot theme builder that finally fits exactly what you need.
\n\n
Here are the website woes you’re leaving in 2023. For good.
\n\n
Inflexible back end user interfaces
\n\n
Whether you’re on WordPress or another CMS for your website, odds are good that you’re limited by the user interface of plugins that you’ve added or overly simplified content management tools that just don’t give you the flexibility you need. HubSpot CMS is super simple, and with the right developer and a little training, your marketing team can really have some fun. But when they’re hamstrung by a poor UI or coded into a corner and unable to make edits in an efficient way because of a developer that cut corners? They’re going to be less productive and less excited about updating your website content.
\n\n
Having to go back to your developer to make updates halts any progress on work and with so many dependencies when it comes to the intricacies of marketing and workflows, your employees are apt to feel very frustrated and less productive.
\n\n
In 2022, according to Gallup, nearly 1/5th of the workforce (18%) reported feeling disengaged in their jobs. Yet, we’re not doing anything to keep them motivated by introducing the right tools (aka a properly functioning website back end) to help them succeed. Why should you invest in this?
\n\n
Because according to The University of Oxford, happy employees are 13% more productive.
\nEmployee engagement, happiness and productivity go hand and hand, yet we’re actively inhibiting our marketing and website admin employees’ productivity by refusing to invest in the tools they need to be successful. For 2024, you can commit to improved UI by making the decision to migrate over to a more user friendly CMS or investing in the development of an improved user interface on your existing website.
\n\n
Paying more for additional development to fix bugs or make improvements is only adding to your website budget. Add this to the financial impact of less productive employees? You’re taking a hit no matter how you slice it.
\n\n
Slow, bloated and poorly converting websites
\n\n
Why are we even still talking about this? Sometimes I feel like I write about the same topics over and over again. Consider the dead horse beaten. You’d think with the amount of time we spend preaching about slow loading websites, bloated WordPress sites and all of your conversion difficulties, you’d have made a change by now.
\n\n
Do yourself a favor and check out our Page Load Speed Infographic for lots of statistics on how damaging a slow loading website can be.
\n\n
A few factors that contribute to it?
\n\n
Oversized images on your website, videos that aren’t configured to load properly, misconfigured scripts, code workarounds, and more.
\n\n
Not only is this a pain in the ass for your employees trying to work on your website, but it’s a pain for the clients and customers that have to sit on that website and wait for it to load. Best practices place optimal website load speeds at 3 seconds, but the average desktop website takes 10.3 seconds to load. It decreases your conversion rate, increases your bounce rate, and decreases the customer’s desire to buy from you.
\n\n
In short? A slow, bloated website isn’t going to get you where you need to go. No matter what your budget is, no matter how much you’re forking over for paid ads, no matter how much focus you put into uploading new content and creating compelling collateral for your prospects. When you do the math on the opportunities you miss out on from a sales perspective when your website is slow loading and holding you back, you should be POURING budget into your migration onto HubSpot CMS.
\n\n
Every missed sale, every failed conversion, every prospect you lose because your website is taking too long to load, and every extra day your marketing team waits because you don’t have the processes, software and website infrastructure in place to support them - you’re losing money.
\n\n
RELATED: 6 things sending users away from your website.
\n\n
Menus or resource libraries that don't provide the whole picture.
\n\n
Your prospect or customer should be able to glance at your menu and find exactly what they need. Marketers are spending hours upon hours to create content that resounds with your audience, and you’re continuing to rely exclusively on organic search to get them there.
\n\n
Mega menus and resource libraries are the key to showcasing all of that valuable content in a central location that’s easy for them to scan, visually appealing and can be found on the most focal area of your website where prospects are already spending their time. Capitalize on their attention by expanding your website’s navigation menu and really ensure that you’re providing a snapshot into the full breadth of information available to them.
\n\n
According to HubSpot, 96% of prospects do research before they talk to a Sales Rep. By putting that information on your mega menu or into a resource library, you can increase the chances that your prospects find the information they’re looking for and spend more time on your website when they discover information they didn’t even realize they needed.
\n\n
RELATED: Why a HubSpot mega menu should be your next website investment
\n\n
Websites that aren't hosted on HubSpot
\n\n
I said what I said. If you’re a HubSpot customer (or even if you’re not a HubSpot customer yet), you’re seriously missing out by not migrating your website to HubSpot CMS. We played the game where we helped small businesses use WordPress because it was “cheaper” - but, ultimately, the cost was too great. We were constantly fixing bugs and developers wouldn’t update their plugins and it nearly always resulted in long term strife as clients tried to piecemeal grow their website on framework that wasn’t working for their business as they scaled.
\n\n
We even wrote a whole blog on why we broke up with WordPress.
\n\n
Ultimately, we’ve gone all in on HubSpot. While historically it’s been prohibitive from a budget perspective to get onto HubSpot CMS, or clients have balked at the monthly fee - ultimately you’re paying less and getting more. The maintenance happens automatically and out of the box the platform just WORKS. Not to mention it’s integrated with all your marketing, sales, reporting and analytics already and offers you plenty of room to scale as you want more features and insight into your marketing and data analytics.
\n\n
At some point, you have to scale your website to match your business as it grows. If you’re moving to HubSpot CMS for your website this year, rather than paying tens of thousands for a custom website or compromising on a low budget theme that doesn’t give you what you need - we’ve created a custom HubSpot theme builder that empowers you with a solid infrastructure, super flexible modules and can be custom tailored to the design of your choice. The best part? It starts at $10,000.
\n\n
This year you can keep doing the same thing or you can level up. With a little extra investment and a little hard work partnering with our development team you can take your website, analytics and data to the next level by leaving behind the woes that come with WordPress and the other headaches you’ve been dealing with on your existing website.
\n\n
Let’s start 2024 on the right foot.
\n\n
","rssSummary":"
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
![\"28-1\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/28-1.png\")
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
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For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
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\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.