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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
Your mom doesn’t work here - an Open Letter to HubSpot CMS Developers
This is an open letter to HubSpot CMS Developers everywhere: clean. up. your. mess.
HubSpot Partner Tier Discussion
We're going to continue on our path to advocate for Technical Service Partners in the space. We'll continue to grow our platform to be a part of the solution
Creating Custom Objects in HubSpot
HubSpot's custom objects have been rolled out to SuperAdmin users with Enterprise subscriptions - here's what you need to know.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n![\"HAD](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/HAD%20A%20BAD%20EXPERIENCE.jpg\")
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
No matter what your tier is, you lose points when you lose customers.
\nIt doesn’t matter if you’re the highest, best, most awarded Elite HubSpot Partner. Losing one customer impacts your bottom line and has a bad ripple effect. While the HubSpot ecosystem is massive and their customer base is huge, losing points with one customer has significant impact on your business as a whole.
\nAccording to Zippia.com:
\n- \n
- 91% of customers say they won’t willingly do business again with a company that left them unhappy \n
- 61% of surveyed customers have recently switched to a brands’ competitor after a poor customer service experience \n
- Recruiting a new customer costs SIX TO SEVEN TIMES MORE than maintaining an existing one. \n
- There’s a 60-70% chance an existing customer will make a purchase and only 5-20% chance a first time shopper will. \n
- MOST IMPORTANTLY? A loyal customer can be worth TEN TIMES the amount of revenue earned from their first purchase. \n
TEN TIMES. Ouch.
You might think that because a partner is Elite status or really big that they never lose accounts because of poor development work - but our new client acquisitions as of late are all from Elite partners.
Related: Growing Pains - 4 Problems with HubSpot Development Agencies that Grow Quickly
\nHere’s the bottom line that’s wrecking your bottom line - Just because you’re big doesn’t mean that your developers are all on their game and working the way they should. In fact, sometimes a smaller agency is more agile and has more quality control over their projects. I said what I said. It’s up to you to change my mind, because here’s my next point…
\n\n
When you lose reputation, we all lose reputation.
\n
It’s a fact. A wrong move by a partner can mean death to a HubSpot portal. We’ve all had traumatic experiences that turn us off of things forever. Your client should be no exception. Just because their retainer and project investment is one of many in your world, doesn’t mean it isn’t the world to them. Clients spent a LOT of money to get onboarded into HubSpot and even more to create the architecture they need, get their website right and really mold their business processes around it. If you’ve been around a long time, you’ve seen how the price of the product has increased as more and more features have been added.
When you take on a job and ghost the client or don’t perform the way you promised or your work is finalized and the client isn’t enthusiastic about it or it doesn’t really work like they wanted it to - it leaves a bad taste in their mouth. And that taste lingers for a long time. You can’t be surprised when HubSpot experiences greater customer attrition because all the capabilities they were promised in their initial sales calls with HubSpot and subsequent discussions about integrations and HubSpot development capabilities weren’t met.
Related: Your HubSpot CMS Developer ghosted you, now what?
\nYou’re leaching their growth budget and leaving a lasting negative impact on their organization.
\nYou really need to look at the implications of doing poor work inside a HubSpot portal. We’re not here to tell you how to do your job, but as long as customers continue to come to us and complain that their developers are letting them down - we have to address the elephant in the room.
\nWhen you take money from a client, that budget could’ve gone to other things.
\nWhen you cause them to not only use that budget, but then expand it beyond the scope of what they originally planned for to accomplish the SAME THING because you left them high and dry?
\nYou’re damaging an organization’s ability to grow.
I know. I did it again. I made a bold claim. But you need to understand that your actions have a massive impact on your customers. When you or your account managers or sales managers think - this is a huge project, we’re so excited to take this one on, we’ll meet our sales goals or we’ll tier to the next level of HubSpot Partner tiers - and that’s your main focus and NOT how amazing you’re going to make the customer’s business work once you complete it… you’re already starting off the wrong way.
Add to that eventually failing them and causing them to have to have the work done properly by another developer? You say all over your website that you help people build their dreams. That you help them move and reach people - and then you take money out of their pockets, put it in your own, and actively handicap them and stall them from continuing to build their dreams and reach their target audience? Oof. That is definitively *not* serving or solving for the customer.
Maybe it’s harsh, but you need to understand that the HubSpot ecosystem and all the partners and the technical providers need to work together and create customer success so that every HubSpot customer is delighted, empowered and eager to share your agency and business with the people around them that also stand to benefit from your services. A stellar reputation with HubSpot customers eventually gleans a stellar reputation with HubSpot’s reps and that means more business for you, which means more money in your pocket.
So, let’s get to the good stuff - how do we fix this?
Stick to what you’re good at.
\nStop overselling your skills. It’s becoming a huge problem for HubSpot customers. Developers are claiming to know how to developer in HubSpot CMS and failing the client miserably. It’s even becoming a problem in HubSpot agencies when developers oversell their skills on interviews with the agency and can’t deliver what they promised they were capable of.
\n
Related: 7 HubSpot CMS Developer Interview Questions to Ask - Part 1
\n
Figure out your skills and specialties, the work that you love to do and don’t deviate from that unless you get formal training and experience or find a mentor that can lead the way. It takes more than 20,000 hours to become an expert at something. Don’t spend your first 50 hours wasting your customer’s money and overselling skills that aren’t there. HubSpot is its own bird, and it’s quirky and different and experienced developers know their way around and can operate much more efficiently.
Establish a relationship with a specialized HubSpot Technical partner to help you consult the project and guide you through the process. There is admittedly a HUGE knowledge base gap when it comes to formal training for specialized developers. While we’re working to help bridge that gap with our own resources and knowledge base, but right now there isn’t much.
Specialization is a skill and you don’t have to be a master at working with an application to be a master in general. Having HubSpot Certifications means something, but it doesn’t tell you everything you need to know about working in a customer’s HubSpot portal.
Bringing in experts that specialize in certain areas to consult with you and the client can help you consider things that you may not have considered before. HubSpot architects can help you understand how to configure databases, how to really consider UX as you develop modules and the big picture in how developing a website on HubSpot CMS will help with marketing ongoing. If you’re in over your head, ASK FOR HELP. We have many agencies reach out to us to help them get unstuck when it comes to a project they’re struggling to get to the finish line.
We can do this together, but you have to stop overselling and ask for help.
CLEAN UP YOUR MESS, HubSpot Developers.
Lately we’ve been feeling like the maid in the house of HubSpot. It’s largely a thankless job. While it pays well and the people we get to work with are INCREDIBLE and solving problems gives us all the dopamine we could ever want, it’s preventing us from focusing on new client sales that we need to continue growing as a sustainable HubSpot Partner, particularly in light of their new tiering rules. So, it’s time to have a talk.
I know that you don’t always like what we have to say about the state of HubSpot customer portals or the HubSpot Partner Program in general. HubSpot themselves recommitted to the customer this year after their 500 employee layoff, so we know that they feel just as strongly as we do about clean customer architecture in HubSpot portals. Despite this commitment, we continue to find ourselves fielding requests to finish the job that other developers, big name agencies and certified HubSpot partners didn’t, wouldn’t, or couldn’t take to the finish line.
That kinda sucks, to be completely honest. It handicaps the customer, it handicaps us and it doesn’t do much for the reputation of the developer that started the project OR the HubSpot platform at large.
We’re all on the same team here. While it may not seem like it all the time, when you win, the customer wins. When the customer wins, they talk about their experiences and they attract more people to the HubSpot platform. And most importantly - when you win we don’t have to come in behind you to clean up your mess. We get it and we’re not here to judge you. No one takes on work hoping to fail at it or pass it off to someone else.
We’re here to discuss what happens when you leave a mess in a customer portal, abandon a project, overpromise your skills or just plain let a customer down and how we think you should handle things…
This is an open letter to HubSpot developers and we think it’s long overdue.
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You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
\n\n","tag_ids":[78562833827,80453663900,90840659382],"topic_ids":[78562833827,80453663900,90840659382],"post_body":"
You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
\n\n","post_summary":"
You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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You might be arriving here because there was a discussion around HubSpot Tiers.
\nThe original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
![\"Explain](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Explain%20like%20im%205.webp\")
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
What are custom objects?
\nCustom objects allow you to store and structure any data that’s relevant to your business that might not already exist in HubSpot’s standard list of objects. It’s basically a way to customize HubSpot to suit the nuance of your business.
Objects, as defined by HubSpot, represent the different types of relationships and processes your business has. All HubSpot accounts use four standard objects: contacts, companies, deals, and tickets. Depending on your HubSpot subscription, there are other objects, such as calls, conversations, payments, products, quotes, and custom objects. All objects use the same framework, which enables you to segment or report on them.
Basically, objects allow you to assign contacts, companies, deals and tickets with associated data records. Each object has properties used to collect information about that object. In order to better integrate data and make intelligent decisions in your marketing and operations, storing more data is sometimes necessary. This can be done with custom objects.
Custom objects are only available for HubSpot customers with enterprise-level subscriptions, but the power in the data associations is significant. Custom objects increase flexibility and efficiency in your operations.
What can you do with custom objects?
\nCustom objects can
\n- \n
- create and update individual records in the interface \n
- associate with other existing records \n
- gain accuracy by including this information in reporting \n
- trigger automations and workflows \n
- integrate data between applications \n
- be used in automated emails \n
Previously objects were limited to contacts, companies, deals and tickets. However, when custom objects launched, it helped businesses further integrate and segment their data. Once a custom object has been defined, properties can be attached to it and it can be used to establish associations between objects.
\nHow do I create a custom object?
\nAt Inbound 2022, HubSpot released creating custom objects in Beta to their Enterprise subscription customers. In order to create a custom object, you must have an Enterprise subscription to one of the following HubSpot subscriptions:
\n- \n
- Marketing Hub \n
- Sales Hub \n
- CMS Hub \n
- Service Hub \n
- Operations Hub \n
You can find more detailed information about custom objects in HubSpot’s blog, but we’ve pulled the instructions for how to create a custom object directly from their Knowledge Center where HubSpot created an object for cars, something we’re all very familiar with that will help you understand how objects and object properties can be set up. This basic example will help you understand how objects have different object types like the model of a car.
“If you're a super admin, you can create a custom object in your HubSpot settings or via the API once you enable the beta.
To create a custom object in HubSpot:
\n- \n
- In your HubSpot account, click the settings settings icon in the main navigation bar.
- In the left sidebar menu, navigate to Objects > Custom Objects.
- Click the Create a custom object button. If you've previously created a custom object, the Create custom object button will appear in the top right.
- In the right panel, set up your custom object:\n
- \n
- To set your custom object's name:\n
- \n
- Object Name (Singular): enter the singular title for your custom object (e.g., Pet). \n
- Object Name (Plural): enter the plural title of your custom object (e.g., Pets). \n
\n - To create the object's primary display property:
\n- \n
- Primary display property: enter a label for the property used to name a record of your object (e.g., Pet name for Pets). This property is required to create a custom object record. \n
- Property type: select the type of your primary display property, either Single-line text or Number. \n
- Click the edit pencil below the label to edit the property's internal name, then click Save to confirm. The internal name is used by integrations or APIs, and cannot be edited once the object is created. \n
- Select the checkbox to require unique values for the primary display property. With this turned on, users will be unable to enter the same value for multiple records (e.g., for the object Orders, the primary property Order number should require unique values). \n
\n
\n - To set your custom object's name:\n
![](\"https://lh4.googleusercontent.com/oJGQ0I5c34K6UKowt9D4mSaVpywjiNmCjrN2zxeO4rkLDxatVWAOPwvVEqzpmKDNJieyT1Ym6ExlkHFeZxaZ_9kibb4PRse_FbtYvuywpF8ZWeKbdTopgi0oe1BhN2R9eydt9qspzXkI26RpcmxYNiTvH8zNaig7JzJQHb6uEZLdG1m1Q9NCXQcxbuu81Q\")
\n
- \n
- \n
- \n
- To create a secondary property for your custom object:\n
- \n
- Secondary display property: enter a label for the property that is displayed below the primary property on a record (e.g, Type of pet and Owner phone number for Pets). Secondary properties are not required to create a custom object record. \n
- Property type: the type of your secondary display property, either Single-line text or Number. \n
- Click the edit pencil below the label to edit the property's internal name, then click Save to confirm. The internal name is used by integrations or APIs, and cannot be edited once the object is created. \n
\n - To add an additional secondary display property, click + Add property. \n
- To remove a secondary property, click the delete delete icon next to the property. \n
\n - To create a secondary property for your custom object:\n
![](\"https://lh3.googleusercontent.com/yJuNIy7qZCjdeLxcVDswiZ7A2JIpddX6VRE_Gu6lpqh6M1bAksRgqnpvAPsQtHSe3kGpliEWiO5o2Z-y-lk6Ym5roqQ7wQO0AQSr65OJxlolsw_pNFuqYLIttFDrVndw4ts-0cMKMF8_M8NOopMxjLPzPG3VfObVm206Yy_7LW4bwjcZA9zkHgFMvhWBlA\")
Once you're done, click Create at the bottom of the panel.”
What to expect:
\nWhile this new ability to custom objects without any code will open up a lot of opportunities for HubSpot customers, it’s also really important that you consider your use-case carefully and determine if a custom object is the best way to handle your data. Custom objects are an exceptional way to integrate more of the data that might otherwise be found in separate applications.
Some examples of use cases for custom objects:
- \n
- A realtor selling condominiums at different high rises in the area might want to create a custom object for each property or the individual listings and details about the listings within that property. \n
- A veterinarian might want to track the different types of animals owned by the patients in his practice (you could also create a child object to add treatments or medications) \n
- A school with online learning may want to track a student’s interest in different subjects or which courses they’ve completed. \n
- A retailer may want to keep track of shipping information for their customers. \n
- A car dealership may want to keep track of individual vehicles, vin numbers, mileage and associate those vehicle listings with sales (as you saw in the example above from HubSpot’s Knowledge Center) \n
You can see above that this is a game changer for pipeline tracking and really personalizing the marketing experience for a prospect or customer based on the custom objects that you create.
\nIn the past, a HubSpot user or marketer would have just resorted to adding a bunch of properties on the contact or company record. If you did this, say, with the example provided regarding online learning, a HubSpot admin might create 10 different properties for different interests associated with a contact record, but that doesn’t scale well if their interests are more diverse.
The same is true for the example of the veterinarian’s office. Depending on an individual, they might have a very exhaustive list of pets. A farmer would not only have multiple varieties of animals, but even different breeds of that specific species of animal. An animal rescue contact would have multiple animals of different breeds as well. Being able to keep track of complex information that translates into all of the different areas of HubSpot that your marketers, service teams and salespeople use is critical to your success.
The scalability of custom objects gets really exciting when you can associate multiple objects with with different contacts. The possibilities for personalized marketing associated with these objects are virtually endless. It can allow marketers to get super creative and really hone in on personalization and custom content. And when you get a developer involved? There are literally no limits to how empowered you can be with your marketing.
If you need to integrate data from an external database or need help creating a strategy surrounding custom objects, we highly recommend that you reach out to a skilled developer.
We’re obviously happy to help address any questions with custom objects and assist in setup training, strategy or integrating external data into HubSpot to help centralize everything.
Ready to dig into custom objects, but not sure where to start? We can help. Use the button below to book some time and chat about what custom objects can do for your business.
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
What are custom objects?
\nCustom objects allow you to store and structure any data that’s relevant to your business that might not already exist in HubSpot’s standard list of objects. It’s basically a way to customize HubSpot to suit the nuance of your business.
Objects, as defined by HubSpot, represent the different types of relationships and processes your business has. All HubSpot accounts use four standard objects: contacts, companies, deals, and tickets. Depending on your HubSpot subscription, there are other objects, such as calls, conversations, payments, products, quotes, and custom objects. All objects use the same framework, which enables you to segment or report on them.
Basically, objects allow you to assign contacts, companies, deals and tickets with associated data records. Each object has properties used to collect information about that object. In order to better integrate data and make intelligent decisions in your marketing and operations, storing more data is sometimes necessary. This can be done with custom objects.
Custom objects are only available for HubSpot customers with enterprise-level subscriptions, but the power in the data associations is significant. Custom objects increase flexibility and efficiency in your operations.
What can you do with custom objects?
\nCustom objects can
\n- \n
- create and update individual records in the interface \n
- associate with other existing records \n
- gain accuracy by including this information in reporting \n
- trigger automations and workflows \n
- integrate data between applications \n
- be used in automated emails \n
Previously objects were limited to contacts, companies, deals and tickets. However, when custom objects launched, it helped businesses further integrate and segment their data. Once a custom object has been defined, properties can be attached to it and it can be used to establish associations between objects.
\nHow do I create a custom object?
\nAt Inbound 2022, HubSpot released creating custom objects in Beta to their Enterprise subscription customers. In order to create a custom object, you must have an Enterprise subscription to one of the following HubSpot subscriptions:
\n- \n
- Marketing Hub \n
- Sales Hub \n
- CMS Hub \n
- Service Hub \n
- Operations Hub \n
You can find more detailed information about custom objects in HubSpot’s blog, but we’ve pulled the instructions for how to create a custom object directly from their Knowledge Center where HubSpot created an object for cars, something we’re all very familiar with that will help you understand how objects and object properties can be set up. This basic example will help you understand how objects have different object types like the model of a car.
“If you're a super admin, you can create a custom object in your HubSpot settings or via the API once you enable the beta.
To create a custom object in HubSpot:
\n- \n
- In your HubSpot account, click the settings settings icon in the main navigation bar.
- In the left sidebar menu, navigate to Objects > Custom Objects.
- Click the Create a custom object button. If you've previously created a custom object, the Create custom object button will appear in the top right.
- In the right panel, set up your custom object:\n
- \n
- To set your custom object's name:\n
- \n
- Object Name (Singular): enter the singular title for your custom object (e.g., Pet). \n
- Object Name (Plural): enter the plural title of your custom object (e.g., Pets). \n
\n - To create the object's primary display property:
\n- \n
- Primary display property: enter a label for the property used to name a record of your object (e.g., Pet name for Pets). This property is required to create a custom object record. \n
- Property type: select the type of your primary display property, either Single-line text or Number. \n
- Click the edit pencil below the label to edit the property's internal name, then click Save to confirm. The internal name is used by integrations or APIs, and cannot be edited once the object is created. \n
- Select the checkbox to require unique values for the primary display property. With this turned on, users will be unable to enter the same value for multiple records (e.g., for the object Orders, the primary property Order number should require unique values). \n
\n
\n - To set your custom object's name:\n
\n
- \n
- \n
- \n
- To create a secondary property for your custom object:\n
- \n
- Secondary display property: enter a label for the property that is displayed below the primary property on a record (e.g, Type of pet and Owner phone number for Pets). Secondary properties are not required to create a custom object record. \n
- Property type: the type of your secondary display property, either Single-line text or Number. \n
- Click the edit pencil below the label to edit the property's internal name, then click Save to confirm. The internal name is used by integrations or APIs, and cannot be edited once the object is created. \n
\n - To add an additional secondary display property, click + Add property. \n
- To remove a secondary property, click the delete delete icon next to the property. \n
\n - To create a secondary property for your custom object:\n
Once you're done, click Create at the bottom of the panel.”
What to expect:
\nWhile this new ability to custom objects without any code will open up a lot of opportunities for HubSpot customers, it’s also really important that you consider your use-case carefully and determine if a custom object is the best way to handle your data. Custom objects are an exceptional way to integrate more of the data that might otherwise be found in separate applications.
Some examples of use cases for custom objects:
- \n
- A realtor selling condominiums at different high rises in the area might want to create a custom object for each property or the individual listings and details about the listings within that property. \n
- A veterinarian might want to track the different types of animals owned by the patients in his practice (you could also create a child object to add treatments or medications) \n
- A school with online learning may want to track a student’s interest in different subjects or which courses they’ve completed. \n
- A retailer may want to keep track of shipping information for their customers. \n
- A car dealership may want to keep track of individual vehicles, vin numbers, mileage and associate those vehicle listings with sales (as you saw in the example above from HubSpot’s Knowledge Center) \n
You can see above that this is a game changer for pipeline tracking and really personalizing the marketing experience for a prospect or customer based on the custom objects that you create.
\nIn the past, a HubSpot user or marketer would have just resorted to adding a bunch of properties on the contact or company record. If you did this, say, with the example provided regarding online learning, a HubSpot admin might create 10 different properties for different interests associated with a contact record, but that doesn’t scale well if their interests are more diverse.
The same is true for the example of the veterinarian’s office. Depending on an individual, they might have a very exhaustive list of pets. A farmer would not only have multiple varieties of animals, but even different breeds of that specific species of animal. An animal rescue contact would have multiple animals of different breeds as well. Being able to keep track of complex information that translates into all of the different areas of HubSpot that your marketers, service teams and salespeople use is critical to your success.
The scalability of custom objects gets really exciting when you can associate multiple objects with with different contacts. The possibilities for personalized marketing associated with these objects are virtually endless. It can allow marketers to get super creative and really hone in on personalization and custom content. And when you get a developer involved? There are literally no limits to how empowered you can be with your marketing.
If you need to integrate data from an external database or need help creating a strategy surrounding custom objects, we highly recommend that you reach out to a skilled developer.
We’re obviously happy to help address any questions with custom objects and assist in setup training, strategy or integrating external data into HubSpot to help centralize everything.
Ready to dig into custom objects, but not sure where to start? We can help. Use the button below to book some time and chat about what custom objects can do for your business.
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
What are custom objects?
\nCustom objects allow you to store and structure any data that’s relevant to your business that might not already exist in HubSpot’s standard list of objects. It’s basically a way to customize HubSpot to suit the nuance of your business.
Objects, as defined by HubSpot, represent the different types of relationships and processes your business has. All HubSpot accounts use four standard objects: contacts, companies, deals, and tickets. Depending on your HubSpot subscription, there are other objects, such as calls, conversations, payments, products, quotes, and custom objects. All objects use the same framework, which enables you to segment or report on them.
Basically, objects allow you to assign contacts, companies, deals and tickets with associated data records. Each object has properties used to collect information about that object. In order to better integrate data and make intelligent decisions in your marketing and operations, storing more data is sometimes necessary. This can be done with custom objects.
Custom objects are only available for HubSpot customers with enterprise-level subscriptions, but the power in the data associations is significant. Custom objects increase flexibility and efficiency in your operations.
What can you do with custom objects?
\nCustom objects can
\n- \n
- create and update individual records in the interface \n
- associate with other existing records \n
- gain accuracy by including this information in reporting \n
- trigger automations and workflows \n
- integrate data between applications \n
- be used in automated emails \n
Previously objects were limited to contacts, companies, deals and tickets. However, when custom objects launched, it helped businesses further integrate and segment their data. Once a custom object has been defined, properties can be attached to it and it can be used to establish associations between objects.
\nHow do I create a custom object?
\nAt Inbound 2022, HubSpot released creating custom objects in Beta to their Enterprise subscription customers. In order to create a custom object, you must have an Enterprise subscription to one of the following HubSpot subscriptions:
\n- \n
- Marketing Hub \n
- Sales Hub \n
- CMS Hub \n
- Service Hub \n
- Operations Hub \n
You can find more detailed information about custom objects in HubSpot’s blog, but we’ve pulled the instructions for how to create a custom object directly from their Knowledge Center where HubSpot created an object for cars, something we’re all very familiar with that will help you understand how objects and object properties can be set up. This basic example will help you understand how objects have different object types like the model of a car.
“If you're a super admin, you can create a custom object in your HubSpot settings or via the API once you enable the beta.
To create a custom object in HubSpot:
\n- \n
- In your HubSpot account, click the settings settings icon in the main navigation bar.
- In the left sidebar menu, navigate to Objects > Custom Objects.
- Click the Create a custom object button. If you've previously created a custom object, the Create custom object button will appear in the top right.
- In the right panel, set up your custom object:\n
- \n
- To set your custom object's name:\n
- \n
- Object Name (Singular): enter the singular title for your custom object (e.g., Pet). \n
- Object Name (Plural): enter the plural title of your custom object (e.g., Pets). \n
\n - To create the object's primary display property:
\n- \n
- Primary display property: enter a label for the property used to name a record of your object (e.g., Pet name for Pets). This property is required to create a custom object record. \n
- Property type: select the type of your primary display property, either Single-line text or Number. \n
- Click the edit pencil below the label to edit the property's internal name, then click Save to confirm. The internal name is used by integrations or APIs, and cannot be edited once the object is created. \n
- Select the checkbox to require unique values for the primary display property. With this turned on, users will be unable to enter the same value for multiple records (e.g., for the object Orders, the primary property Order number should require unique values). \n
\n
\n - To set your custom object's name:\n
\n
- \n
- \n
- \n
- To create a secondary property for your custom object:\n
- \n
- Secondary display property: enter a label for the property that is displayed below the primary property on a record (e.g, Type of pet and Owner phone number for Pets). Secondary properties are not required to create a custom object record. \n
- Property type: the type of your secondary display property, either Single-line text or Number. \n
- Click the edit pencil below the label to edit the property's internal name, then click Save to confirm. The internal name is used by integrations or APIs, and cannot be edited once the object is created. \n
\n - To add an additional secondary display property, click + Add property. \n
- To remove a secondary property, click the delete delete icon next to the property. \n
\n - To create a secondary property for your custom object:\n
Once you're done, click Create at the bottom of the panel.”
What to expect:
\nWhile this new ability to custom objects without any code will open up a lot of opportunities for HubSpot customers, it’s also really important that you consider your use-case carefully and determine if a custom object is the best way to handle your data. Custom objects are an exceptional way to integrate more of the data that might otherwise be found in separate applications.
Some examples of use cases for custom objects:
- \n
- A realtor selling condominiums at different high rises in the area might want to create a custom object for each property or the individual listings and details about the listings within that property. \n
- A veterinarian might want to track the different types of animals owned by the patients in his practice (you could also create a child object to add treatments or medications) \n
- A school with online learning may want to track a student’s interest in different subjects or which courses they’ve completed. \n
- A retailer may want to keep track of shipping information for their customers. \n
- A car dealership may want to keep track of individual vehicles, vin numbers, mileage and associate those vehicle listings with sales (as you saw in the example above from HubSpot’s Knowledge Center) \n
You can see above that this is a game changer for pipeline tracking and really personalizing the marketing experience for a prospect or customer based on the custom objects that you create.
\nIn the past, a HubSpot user or marketer would have just resorted to adding a bunch of properties on the contact or company record. If you did this, say, with the example provided regarding online learning, a HubSpot admin might create 10 different properties for different interests associated with a contact record, but that doesn’t scale well if their interests are more diverse.
The same is true for the example of the veterinarian’s office. Depending on an individual, they might have a very exhaustive list of pets. A farmer would not only have multiple varieties of animals, but even different breeds of that specific species of animal. An animal rescue contact would have multiple animals of different breeds as well. Being able to keep track of complex information that translates into all of the different areas of HubSpot that your marketers, service teams and salespeople use is critical to your success.
The scalability of custom objects gets really exciting when you can associate multiple objects with with different contacts. The possibilities for personalized marketing associated with these objects are virtually endless. It can allow marketers to get super creative and really hone in on personalization and custom content. And when you get a developer involved? There are literally no limits to how empowered you can be with your marketing.
If you need to integrate data from an external database or need help creating a strategy surrounding custom objects, we highly recommend that you reach out to a skilled developer.
We’re obviously happy to help address any questions with custom objects and assist in setup training, strategy or integrating external data into HubSpot to help centralize everything.
Ready to dig into custom objects, but not sure where to start? We can help. Use the button below to book some time and chat about what custom objects can do for your business.
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
What are custom objects?
\nCustom objects allow you to store and structure any data that’s relevant to your business that might not already exist in HubSpot’s standard list of objects. It’s basically a way to customize HubSpot to suit the nuance of your business.
Objects, as defined by HubSpot, represent the different types of relationships and processes your business has. All HubSpot accounts use four standard objects: contacts, companies, deals, and tickets. Depending on your HubSpot subscription, there are other objects, such as calls, conversations, payments, products, quotes, and custom objects. All objects use the same framework, which enables you to segment or report on them.
Basically, objects allow you to assign contacts, companies, deals and tickets with associated data records. Each object has properties used to collect information about that object. In order to better integrate data and make intelligent decisions in your marketing and operations, storing more data is sometimes necessary. This can be done with custom objects.
Custom objects are only available for HubSpot customers with enterprise-level subscriptions, but the power in the data associations is significant. Custom objects increase flexibility and efficiency in your operations.
What can you do with custom objects?
\nCustom objects can
\n- \n
- create and update individual records in the interface \n
- associate with other existing records \n
- gain accuracy by including this information in reporting \n
- trigger automations and workflows \n
- integrate data between applications \n
- be used in automated emails \n
Previously objects were limited to contacts, companies, deals and tickets. However, when custom objects launched, it helped businesses further integrate and segment their data. Once a custom object has been defined, properties can be attached to it and it can be used to establish associations between objects.
\nHow do I create a custom object?
\nAt Inbound 2022, HubSpot released creating custom objects in Beta to their Enterprise subscription customers. In order to create a custom object, you must have an Enterprise subscription to one of the following HubSpot subscriptions:
\n- \n
- Marketing Hub \n
- Sales Hub \n
- CMS Hub \n
- Service Hub \n
- Operations Hub \n
You can find more detailed information about custom objects in HubSpot’s blog, but we’ve pulled the instructions for how to create a custom object directly from their Knowledge Center where HubSpot created an object for cars, something we’re all very familiar with that will help you understand how objects and object properties can be set up. This basic example will help you understand how objects have different object types like the model of a car.
“If you're a super admin, you can create a custom object in your HubSpot settings or via the API once you enable the beta.
To create a custom object in HubSpot:
\n- \n
- In your HubSpot account, click the settings settings icon in the main navigation bar.
- In the left sidebar menu, navigate to Objects > Custom Objects.
- Click the Create a custom object button. If you've previously created a custom object, the Create custom object button will appear in the top right.
- In the right panel, set up your custom object:\n
- \n
- To set your custom object's name:\n
- \n
- Object Name (Singular): enter the singular title for your custom object (e.g., Pet). \n
- Object Name (Plural): enter the plural title of your custom object (e.g., Pets). \n
\n - To create the object's primary display property:
\n- \n
- Primary display property: enter a label for the property used to name a record of your object (e.g., Pet name for Pets). This property is required to create a custom object record. \n
- Property type: select the type of your primary display property, either Single-line text or Number. \n
- Click the edit pencil below the label to edit the property's internal name, then click Save to confirm. The internal name is used by integrations or APIs, and cannot be edited once the object is created. \n
- Select the checkbox to require unique values for the primary display property. With this turned on, users will be unable to enter the same value for multiple records (e.g., for the object Orders, the primary property Order number should require unique values). \n
\n
\n - To set your custom object's name:\n
\n
- \n
- \n
- \n
- To create a secondary property for your custom object:\n
- \n
- Secondary display property: enter a label for the property that is displayed below the primary property on a record (e.g, Type of pet and Owner phone number for Pets). Secondary properties are not required to create a custom object record. \n
- Property type: the type of your secondary display property, either Single-line text or Number. \n
- Click the edit pencil below the label to edit the property's internal name, then click Save to confirm. The internal name is used by integrations or APIs, and cannot be edited once the object is created. \n
\n - To add an additional secondary display property, click + Add property. \n
- To remove a secondary property, click the delete delete icon next to the property. \n
\n - To create a secondary property for your custom object:\n
Once you're done, click Create at the bottom of the panel.”
What to expect:
\nWhile this new ability to custom objects without any code will open up a lot of opportunities for HubSpot customers, it’s also really important that you consider your use-case carefully and determine if a custom object is the best way to handle your data. Custom objects are an exceptional way to integrate more of the data that might otherwise be found in separate applications.
Some examples of use cases for custom objects:
- \n
- A realtor selling condominiums at different high rises in the area might want to create a custom object for each property or the individual listings and details about the listings within that property. \n
- A veterinarian might want to track the different types of animals owned by the patients in his practice (you could also create a child object to add treatments or medications) \n
- A school with online learning may want to track a student’s interest in different subjects or which courses they’ve completed. \n
- A retailer may want to keep track of shipping information for their customers. \n
- A car dealership may want to keep track of individual vehicles, vin numbers, mileage and associate those vehicle listings with sales (as you saw in the example above from HubSpot’s Knowledge Center) \n
You can see above that this is a game changer for pipeline tracking and really personalizing the marketing experience for a prospect or customer based on the custom objects that you create.
\nIn the past, a HubSpot user or marketer would have just resorted to adding a bunch of properties on the contact or company record. If you did this, say, with the example provided regarding online learning, a HubSpot admin might create 10 different properties for different interests associated with a contact record, but that doesn’t scale well if their interests are more diverse.
The same is true for the example of the veterinarian’s office. Depending on an individual, they might have a very exhaustive list of pets. A farmer would not only have multiple varieties of animals, but even different breeds of that specific species of animal. An animal rescue contact would have multiple animals of different breeds as well. Being able to keep track of complex information that translates into all of the different areas of HubSpot that your marketers, service teams and salespeople use is critical to your success.
The scalability of custom objects gets really exciting when you can associate multiple objects with with different contacts. The possibilities for personalized marketing associated with these objects are virtually endless. It can allow marketers to get super creative and really hone in on personalization and custom content. And when you get a developer involved? There are literally no limits to how empowered you can be with your marketing.
If you need to integrate data from an external database or need help creating a strategy surrounding custom objects, we highly recommend that you reach out to a skilled developer.
We’re obviously happy to help address any questions with custom objects and assist in setup training, strategy or integrating external data into HubSpot to help centralize everything.
Ready to dig into custom objects, but not sure where to start? We can help. Use the button below to book some time and chat about what custom objects can do for your business.
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown:
What are custom objects?
\nCustom objects allow you to store and structure any data that’s relevant to your business that might not already exist in HubSpot’s standard list of objects. It’s basically a way to customize HubSpot to suit the nuance of your business.
Objects, as defined by HubSpot, represent the different types of relationships and processes your business has. All HubSpot accounts use four standard objects: contacts, companies, deals, and tickets. Depending on your HubSpot subscription, there are other objects, such as calls, conversations, payments, products, quotes, and custom objects. All objects use the same framework, which enables you to segment or report on them.
Basically, objects allow you to assign contacts, companies, deals and tickets with associated data records. Each object has properties used to collect information about that object. In order to better integrate data and make intelligent decisions in your marketing and operations, storing more data is sometimes necessary. This can be done with custom objects.
Custom objects are only available for HubSpot customers with enterprise-level subscriptions, but the power in the data associations is significant. Custom objects increase flexibility and efficiency in your operations.
What can you do with custom objects?
\nCustom objects can
\n- \n
- create and update individual records in the interface \n
- associate with other existing records \n
- gain accuracy by including this information in reporting \n
- trigger automations and workflows \n
- integrate data between applications \n
- be used in automated emails \n
Previously objects were limited to contacts, companies, deals and tickets. However, when custom objects launched, it helped businesses further integrate and segment their data. Once a custom object has been defined, properties can be attached to it and it can be used to establish associations between objects.
\nHow do I create a custom object?
\nAt Inbound 2022, HubSpot released creating custom objects in Beta to their Enterprise subscription customers. In order to create a custom object, you must have an Enterprise subscription to one of the following HubSpot subscriptions:
\n- \n
- Marketing Hub \n
- Sales Hub \n
- CMS Hub \n
- Service Hub \n
- Operations Hub \n
You can find more detailed information about custom objects in HubSpot’s blog, but we’ve pulled the instructions for how to create a custom object directly from their Knowledge Center where HubSpot created an object for cars, something we’re all very familiar with that will help you understand how objects and object properties can be set up. This basic example will help you understand how objects have different object types like the model of a car.
“If you're a super admin, you can create a custom object in your HubSpot settings or via the API once you enable the beta.
To create a custom object in HubSpot:
\n- \n
- In your HubSpot account, click the settings settings icon in the main navigation bar.
- In the left sidebar menu, navigate to Objects > Custom Objects.
- Click the Create a custom object button. If you've previously created a custom object, the Create custom object button will appear in the top right.
- In the right panel, set up your custom object:\n
- \n
- To set your custom object's name:\n
- \n
- Object Name (Singular): enter the singular title for your custom object (e.g., Pet). \n
- Object Name (Plural): enter the plural title of your custom object (e.g., Pets). \n
\n - To create the object's primary display property:
\n- \n
- Primary display property: enter a label for the property used to name a record of your object (e.g., Pet name for Pets). This property is required to create a custom object record. \n
- Property type: select the type of your primary display property, either Single-line text or Number. \n
- Click the edit pencil below the label to edit the property's internal name, then click Save to confirm. The internal name is used by integrations or APIs, and cannot be edited once the object is created. \n
- Select the checkbox to require unique values for the primary display property. With this turned on, users will be unable to enter the same value for multiple records (e.g., for the object Orders, the primary property Order number should require unique values). \n
\n
\n - To set your custom object's name:\n
\n
- \n
- \n
- \n
- To create a secondary property for your custom object:\n
- \n
- Secondary display property: enter a label for the property that is displayed below the primary property on a record (e.g, Type of pet and Owner phone number for Pets). Secondary properties are not required to create a custom object record. \n
- Property type: the type of your secondary display property, either Single-line text or Number. \n
- Click the edit pencil below the label to edit the property's internal name, then click Save to confirm. The internal name is used by integrations or APIs, and cannot be edited once the object is created. \n
\n - To add an additional secondary display property, click + Add property. \n
- To remove a secondary property, click the delete delete icon next to the property. \n
\n - To create a secondary property for your custom object:\n
Once you're done, click Create at the bottom of the panel.”
What to expect:
\nWhile this new ability to custom objects without any code will open up a lot of opportunities for HubSpot customers, it’s also really important that you consider your use-case carefully and determine if a custom object is the best way to handle your data. Custom objects are an exceptional way to integrate more of the data that might otherwise be found in separate applications.
Some examples of use cases for custom objects:
- \n
- A realtor selling condominiums at different high rises in the area might want to create a custom object for each property or the individual listings and details about the listings within that property. \n
- A veterinarian might want to track the different types of animals owned by the patients in his practice (you could also create a child object to add treatments or medications) \n
- A school with online learning may want to track a student’s interest in different subjects or which courses they’ve completed. \n
- A retailer may want to keep track of shipping information for their customers. \n
- A car dealership may want to keep track of individual vehicles, vin numbers, mileage and associate those vehicle listings with sales (as you saw in the example above from HubSpot’s Knowledge Center) \n
You can see above that this is a game changer for pipeline tracking and really personalizing the marketing experience for a prospect or customer based on the custom objects that you create.
\nIn the past, a HubSpot user or marketer would have just resorted to adding a bunch of properties on the contact or company record. If you did this, say, with the example provided regarding online learning, a HubSpot admin might create 10 different properties for different interests associated with a contact record, but that doesn’t scale well if their interests are more diverse.
The same is true for the example of the veterinarian’s office. Depending on an individual, they might have a very exhaustive list of pets. A farmer would not only have multiple varieties of animals, but even different breeds of that specific species of animal. An animal rescue contact would have multiple animals of different breeds as well. Being able to keep track of complex information that translates into all of the different areas of HubSpot that your marketers, service teams and salespeople use is critical to your success.
The scalability of custom objects gets really exciting when you can associate multiple objects with with different contacts. The possibilities for personalized marketing associated with these objects are virtually endless. It can allow marketers to get super creative and really hone in on personalization and custom content. And when you get a developer involved? There are literally no limits to how empowered you can be with your marketing.
If you need to integrate data from an external database or need help creating a strategy surrounding custom objects, we highly recommend that you reach out to a skilled developer.
We’re obviously happy to help address any questions with custom objects and assist in setup training, strategy or integrating external data into HubSpot to help centralize everything.
Ready to dig into custom objects, but not sure where to start? We can help. Use the button below to book some time and chat about what custom objects can do for your business.
Every year at Inbound we’re left in awe from the speakers, the connections, the words from the HubSpot executive team and all of the exciting new features that are in the works. Inbound 22 was no exception and we’re crazy excited about what these updates mean for HubSpot customers (check out the full list of HubSpot updates from Inbound 22). One of these updates in particular piqued our interest quite a bit, and that’s giving SuperAdmin privileges to create custom objects. Custom objects were announced at Inbound 2020, but have always required the help of a developer. It was always in the plans to open up custom objects for any SuperAdmin in HubSpot to create. While we definitely love the idea of improved data association - with great power comes great responsibility.
In order to understand how you’ll be able to best take advantage of HubSpot’s announcement that custom objects will be able to be created by users in HubSpot, you’ll need to first understand more about objects.
If you’re not familiar with custom objects - here’s the rundown: