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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
Why a HubSpot Mega Menu Should Be Your Next Website Investment
Your arsenal of content is getting bigger by the day - here's why a HubSpot mega menu should be your next website investment.
How to Organize a Mega Menu for IT Managed Services Company
Here's how to organize your mega menu for IT managed services companies.
HubSpot CMS Development Tips: Mega Mistakes with Mega Menus
Mega menus are a great way to help your website visitors find what they need, but be sure you don't make these mistakes:
HubSpot CMS Development Trends: Mega Menus are Here to Stay
When it comes to HubSpot CMS development trends, mega menus are here to stay. Here's why:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\n![\"deckerdevs-megamenus\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-megamenus.svg\")
When your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. ![\"deckerdevs-mobile](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-mobile%20optimization_1.svg\")
With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
When it comes to the specifics of organizing a mega menu, every business and industry is totally different. While some service offerings for consumer service brands might be very basic, a B2B brand with complex services offerings or retail brands with lots of different categories might need to go about how they organize a mega menu totally differently. The competition and market share in the IT Managed Services space has grown exponentially in the wake of the Covid-19 pandemic. According to Yahoo, The industry is estimated to reach nearly $245 billion by the end of 2022. From remote employment to cloud hosting, data access, and managing security breaches, the role of the IT Managed Services Company is more important than ever in the world of business. But how can you create a mega menu that encompasses the breadth of the services, industries, and resources that you offer without inundating your prospects?
\n\n![\"Charlie](\"https://i.imgflip.com/1itoun.jpg?a463920\")
Planning and organization are everything here.
Here are a few things you need to know when it comes to learning how to organize a mega menu in the IT Managed Services industry:
\nBuyer Personas & Industries
\nIT Managed Services Companies usually have a few different buyer personas, depending on the types of businesses they serve. They might be talking to an IT Director or CTO, an Operations Manager or a business owner. The daily focuses and concerns for each of these roles are all totally different.
While a high level Chief Technology Officer or Chief Information Office may be focused on evolving technology or business continuity, an Operations Manager or COO might be focused on employee efficiency or customer service. All of these personas will be a bit bottom-line driven, but none more than the CEO or CFO inside an organization. The executive and management levels at these companies may work in any different industry and have varied responsibilities based on their unique role in the organizations. These are important CTAs to consider, in addition to any industry verticals that you may want to address whose focuses might be even more specific.
If you have specific industries you specialize in like Construction, Nonprofit or Real Estate, you’ll want to break these down in your mega menu. While most IT professionals and Managed Services companies understand that a blanket proactive approach to IT can be applied across industries, it does make professionals feel good when they know that a vendor has experience in their particular industry.
Content Categories, Symptoms or Benefits
\nYou’ll want to make sure that you categorize your content with symptoms and benefits, for your top-funnel prospects that are not as well versed in your service offerings. Ask yourself: What are the categories of content that you’re writing about for your audience? These might correlate with your services, which you’ll list separately, but might more directly speak to the issues or symptoms that your prospects or buyer personas are suffering from. Categorizing your content by the types of problems that your prospects are trying to solve is a great way to guide them down further into their buyer journey by speaking to their problems directly.
For a Managed Services Company mega menu, you might want to include items like, “Employee Efficiency, Disaster Recovery Planning and Malware & Virus Protection,” rather than industry specific services like, “Business Continuity” or “Technology Planning” or “Security Services” - speaking to symptoms or benefits helps avoid jargon and keeps the benefit or chief concern front and center - which is usually the best option for prospects that still find themselves early in the decision making process.
Services
\nListing your services by the names they’re recognized for in your industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, symptoms and services you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one.
For the IT industry specifically, services terms like Business Continuity and Cloud Services may resonate with well-qualified prospects like an IT Director, CTO or CIO while the more general symptom-specific categories listed above might appeal more to an Operations Executive, CEO or Management Level prospect or buyer that is less familiar with the offerings associated with the Managed Services industry. Your mega menu has the ability to address both with either separate categories or additional areas for descriptions.
Icons
If you don’t have much real estate to offer descriptions or just want to add a little extra flair to your mega menu, Icons are a great way to help a prospect further understand information in the services section. It can also help provide a graphical representation for top-funnel prospects if they’re unfamiliar with industry jargon.
For Managed Services companies, a shield to indicate security protection, a cloud for cloud hosting, a phone icon for VOIP services — there are a number of icons to help further explain your services without using too much additional real estate on lengthy descriptions. Icons can say a lot, keep things clear and concise and direct your buyers easily.
Tools or Resources
\nThis is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. An IT company might have a disaster recovery checklist, an IT security eBook, a guide for choosing the best VOIP system, a webinar breaking down the latest security threat or phishing attempt, or pillar pages that really help a prospect dig into to the different aspects of business continuity, employee efficiency and how it all impacts the bottom line, bringing those resources all together.
Multiple content types, topics and mediums of delivery make that pretty complicated to break down on a mega menu alone. We highly recommend resource center filters and in some cases multiple filters to help your website prospects better sift through that content. You can break your mega menu categories down by content type, add that content by industry or as it relates to the symptoms your fix and and services you provide.
If you have pillar pages to organize your content, they might have previously been hidden deep within a resource center or only found through a CTA or organic search. A mega menu can change that, placing your highest converting content at the top of the page in your mega menu using a featured content area, image, CTA or link.
Get creative with how you layout your resources and tools within the different categories provided and feel free to experiment with different formats over a certain time period to test what seems to work the best.
Smart Content
\nSmart content is being used more and more in e-mails, on website landing pages and inside services pages, but what about navigation? If you’re a HubSpot customer, HubSpot doesn’t include smart content in navigation out of the box, but we are huge supporters of taking technology to the next level and we’ve been experimenting with smart content in mega menu formats.
If a user has filled out a form, your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. If your prospect has downloaded and consumed multiple resources regarding Business Continuity services, for example, your mega menu can be configured to display content that aids them in their buyer journey by placing business continuity, disaster planning, cloud hosting and backup solutions front and center in their mega menu display.
Content mapping to the buyer journey is much more powerful when you enable smart content. HubSpot users can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
Mega menus are seriously unutilized and as a technology company, IT Managed Services providers really need to explore how a robust mega menu can really help their users access all the valuable content they publish. Organize that content by industry, service, symptom and benefit and place the most important CTAs inside your mega menu using icons, links, graphics and buttons to take your mega menu to the next level.
Ready to implement a mega menu for your IT Managed Services company website, but not sure where to start? Schedule a meeting and let’s break it down together.
When it comes to the specifics of organizing a mega menu, every business and industry is totally different. While some service offerings for consumer service brands might be very basic, a B2B brand with complex services offerings or retail brands with lots of different categories might need to go about how they organize a mega menu totally differently. The competition and market share in the IT Managed Services space has grown exponentially in the wake of the Covid-19 pandemic. According to Yahoo, The industry is estimated to reach nearly $245 billion by the end of 2022. From remote employment to cloud hosting, data access, and managing security breaches, the role of the IT Managed Services Company is more important than ever in the world of business. But how can you create a mega menu that encompasses the breadth of the services, industries, and resources that you offer without inundating your prospects?
\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":"When it comes to the specifics of organizing a mega menu, every business and industry is totally different. While some service offerings for consumer service brands might be very basic, a B2B brand with complex services offerings or retail brands with lots of different categories might need to go about how they organize a mega menu totally differently. The competition and market share in the IT Managed Services space has grown exponentially in the wake of the Covid-19 pandemic. According to Yahoo, The industry is estimated to reach nearly $245 billion by the end of 2022. From remote employment to cloud hosting, data access, and managing security breaches, the role of the IT Managed Services Company is more important than ever in the world of business. But how can you create a mega menu that encompasses the breadth of the services, industries, and resources that you offer without inundating your prospects?
\n\n
Planning and organization are everything here.
Here are a few things you need to know when it comes to learning how to organize a mega menu in the IT Managed Services industry:
\nBuyer Personas & Industries
\nIT Managed Services Companies usually have a few different buyer personas, depending on the types of businesses they serve. They might be talking to an IT Director or CTO, an Operations Manager or a business owner. The daily focuses and concerns for each of these roles are all totally different.
While a high level Chief Technology Officer or Chief Information Office may be focused on evolving technology or business continuity, an Operations Manager or COO might be focused on employee efficiency or customer service. All of these personas will be a bit bottom-line driven, but none more than the CEO or CFO inside an organization. The executive and management levels at these companies may work in any different industry and have varied responsibilities based on their unique role in the organizations. These are important CTAs to consider, in addition to any industry verticals that you may want to address whose focuses might be even more specific.
If you have specific industries you specialize in like Construction, Nonprofit or Real Estate, you’ll want to break these down in your mega menu. While most IT professionals and Managed Services companies understand that a blanket proactive approach to IT can be applied across industries, it does make professionals feel good when they know that a vendor has experience in their particular industry.
Content Categories, Symptoms or Benefits
\nYou’ll want to make sure that you categorize your content with symptoms and benefits, for your top-funnel prospects that are not as well versed in your service offerings. Ask yourself: What are the categories of content that you’re writing about for your audience? These might correlate with your services, which you’ll list separately, but might more directly speak to the issues or symptoms that your prospects or buyer personas are suffering from. Categorizing your content by the types of problems that your prospects are trying to solve is a great way to guide them down further into their buyer journey by speaking to their problems directly.
For a Managed Services Company mega menu, you might want to include items like, “Employee Efficiency, Disaster Recovery Planning and Malware & Virus Protection,” rather than industry specific services like, “Business Continuity” or “Technology Planning” or “Security Services” - speaking to symptoms or benefits helps avoid jargon and keeps the benefit or chief concern front and center - which is usually the best option for prospects that still find themselves early in the decision making process.
Services
\nListing your services by the names they’re recognized for in your industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, symptoms and services you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one.
For the IT industry specifically, services terms like Business Continuity and Cloud Services may resonate with well-qualified prospects like an IT Director, CTO or CIO while the more general symptom-specific categories listed above might appeal more to an Operations Executive, CEO or Management Level prospect or buyer that is less familiar with the offerings associated with the Managed Services industry. Your mega menu has the ability to address both with either separate categories or additional areas for descriptions.
Icons
If you don’t have much real estate to offer descriptions or just want to add a little extra flair to your mega menu, Icons are a great way to help a prospect further understand information in the services section. It can also help provide a graphical representation for top-funnel prospects if they’re unfamiliar with industry jargon.
For Managed Services companies, a shield to indicate security protection, a cloud for cloud hosting, a phone icon for VOIP services — there are a number of icons to help further explain your services without using too much additional real estate on lengthy descriptions. Icons can say a lot, keep things clear and concise and direct your buyers easily.
Tools or Resources
\nThis is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. An IT company might have a disaster recovery checklist, an IT security eBook, a guide for choosing the best VOIP system, a webinar breaking down the latest security threat or phishing attempt, or pillar pages that really help a prospect dig into to the different aspects of business continuity, employee efficiency and how it all impacts the bottom line, bringing those resources all together.
Multiple content types, topics and mediums of delivery make that pretty complicated to break down on a mega menu alone. We highly recommend resource center filters and in some cases multiple filters to help your website prospects better sift through that content. You can break your mega menu categories down by content type, add that content by industry or as it relates to the symptoms your fix and and services you provide.
If you have pillar pages to organize your content, they might have previously been hidden deep within a resource center or only found through a CTA or organic search. A mega menu can change that, placing your highest converting content at the top of the page in your mega menu using a featured content area, image, CTA or link.
Get creative with how you layout your resources and tools within the different categories provided and feel free to experiment with different formats over a certain time period to test what seems to work the best.
Smart Content
\nSmart content is being used more and more in e-mails, on website landing pages and inside services pages, but what about navigation? If you’re a HubSpot customer, HubSpot doesn’t include smart content in navigation out of the box, but we are huge supporters of taking technology to the next level and we’ve been experimenting with smart content in mega menu formats.
If a user has filled out a form, your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. If your prospect has downloaded and consumed multiple resources regarding Business Continuity services, for example, your mega menu can be configured to display content that aids them in their buyer journey by placing business continuity, disaster planning, cloud hosting and backup solutions front and center in their mega menu display.
Content mapping to the buyer journey is much more powerful when you enable smart content. HubSpot users can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
Mega menus are seriously unutilized and as a technology company, IT Managed Services providers really need to explore how a robust mega menu can really help their users access all the valuable content they publish. Organize that content by industry, service, symptom and benefit and place the most important CTAs inside your mega menu using icons, links, graphics and buttons to take your mega menu to the next level.
Ready to implement a mega menu for your IT Managed Services company website, but not sure where to start? Schedule a meeting and let’s break it down together.
When it comes to the specifics of organizing a mega menu, every business and industry is totally different. While some service offerings for consumer service brands might be very basic, a B2B brand with complex services offerings or retail brands with lots of different categories might need to go about how they organize a mega menu totally differently. The competition and market share in the IT Managed Services space has grown exponentially in the wake of the Covid-19 pandemic. According to Yahoo, The industry is estimated to reach nearly $245 billion by the end of 2022. From remote employment to cloud hosting, data access, and managing security breaches, the role of the IT Managed Services Company is more important than ever in the world of business. But how can you create a mega menu that encompasses the breadth of the services, industries, and resources that you offer without inundating your prospects?
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While some service offerings for consumer service brands might be very basic, a B2B brand with complex services offerings or retail brands with lots of different categories might need to go about how they organize a mega menu totally differently. The competition and market share in the IT Managed Services space has grown exponentially in the wake of the Covid-19 pandemic. According to Yahoo, The industry is estimated to reach nearly $245 billion by the end of 2022. From remote employment to cloud hosting, data access, and managing security breaches, the role of the IT Managed Services Company is more important than ever in the world of business. But how can you create a mega menu that encompasses the breadth of the services, industries, and resources that you offer without inundating your prospects?
\n\n
Planning and organization are everything here.
Here are a few things you need to know when it comes to learning how to organize a mega menu in the IT Managed Services industry:
\nBuyer Personas & Industries
\nIT Managed Services Companies usually have a few different buyer personas, depending on the types of businesses they serve. They might be talking to an IT Director or CTO, an Operations Manager or a business owner. The daily focuses and concerns for each of these roles are all totally different.
While a high level Chief Technology Officer or Chief Information Office may be focused on evolving technology or business continuity, an Operations Manager or COO might be focused on employee efficiency or customer service. All of these personas will be a bit bottom-line driven, but none more than the CEO or CFO inside an organization. The executive and management levels at these companies may work in any different industry and have varied responsibilities based on their unique role in the organizations. These are important CTAs to consider, in addition to any industry verticals that you may want to address whose focuses might be even more specific.
If you have specific industries you specialize in like Construction, Nonprofit or Real Estate, you’ll want to break these down in your mega menu. While most IT professionals and Managed Services companies understand that a blanket proactive approach to IT can be applied across industries, it does make professionals feel good when they know that a vendor has experience in their particular industry.
Content Categories, Symptoms or Benefits
\nYou’ll want to make sure that you categorize your content with symptoms and benefits, for your top-funnel prospects that are not as well versed in your service offerings. Ask yourself: What are the categories of content that you’re writing about for your audience? These might correlate with your services, which you’ll list separately, but might more directly speak to the issues or symptoms that your prospects or buyer personas are suffering from. Categorizing your content by the types of problems that your prospects are trying to solve is a great way to guide them down further into their buyer journey by speaking to their problems directly.
For a Managed Services Company mega menu, you might want to include items like, “Employee Efficiency, Disaster Recovery Planning and Malware & Virus Protection,” rather than industry specific services like, “Business Continuity” or “Technology Planning” or “Security Services” - speaking to symptoms or benefits helps avoid jargon and keeps the benefit or chief concern front and center - which is usually the best option for prospects that still find themselves early in the decision making process.
Services
\nListing your services by the names they’re recognized for in your industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, symptoms and services you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one.
For the IT industry specifically, services terms like Business Continuity and Cloud Services may resonate with well-qualified prospects like an IT Director, CTO or CIO while the more general symptom-specific categories listed above might appeal more to an Operations Executive, CEO or Management Level prospect or buyer that is less familiar with the offerings associated with the Managed Services industry. Your mega menu has the ability to address both with either separate categories or additional areas for descriptions.
Icons
If you don’t have much real estate to offer descriptions or just want to add a little extra flair to your mega menu, Icons are a great way to help a prospect further understand information in the services section. It can also help provide a graphical representation for top-funnel prospects if they’re unfamiliar with industry jargon.
For Managed Services companies, a shield to indicate security protection, a cloud for cloud hosting, a phone icon for VOIP services — there are a number of icons to help further explain your services without using too much additional real estate on lengthy descriptions. Icons can say a lot, keep things clear and concise and direct your buyers easily.
Tools or Resources
\nThis is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. An IT company might have a disaster recovery checklist, an IT security eBook, a guide for choosing the best VOIP system, a webinar breaking down the latest security threat or phishing attempt, or pillar pages that really help a prospect dig into to the different aspects of business continuity, employee efficiency and how it all impacts the bottom line, bringing those resources all together.
Multiple content types, topics and mediums of delivery make that pretty complicated to break down on a mega menu alone. We highly recommend resource center filters and in some cases multiple filters to help your website prospects better sift through that content. You can break your mega menu categories down by content type, add that content by industry or as it relates to the symptoms your fix and and services you provide.
If you have pillar pages to organize your content, they might have previously been hidden deep within a resource center or only found through a CTA or organic search. A mega menu can change that, placing your highest converting content at the top of the page in your mega menu using a featured content area, image, CTA or link.
Get creative with how you layout your resources and tools within the different categories provided and feel free to experiment with different formats over a certain time period to test what seems to work the best.
Smart Content
\nSmart content is being used more and more in e-mails, on website landing pages and inside services pages, but what about navigation? If you’re a HubSpot customer, HubSpot doesn’t include smart content in navigation out of the box, but we are huge supporters of taking technology to the next level and we’ve been experimenting with smart content in mega menu formats.
If a user has filled out a form, your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. If your prospect has downloaded and consumed multiple resources regarding Business Continuity services, for example, your mega menu can be configured to display content that aids them in their buyer journey by placing business continuity, disaster planning, cloud hosting and backup solutions front and center in their mega menu display.
Content mapping to the buyer journey is much more powerful when you enable smart content. HubSpot users can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
Mega menus are seriously unutilized and as a technology company, IT Managed Services providers really need to explore how a robust mega menu can really help their users access all the valuable content they publish. Organize that content by industry, service, symptom and benefit and place the most important CTAs inside your mega menu using icons, links, graphics and buttons to take your mega menu to the next level.
Ready to implement a mega menu for your IT Managed Services company website, but not sure where to start? Schedule a meeting and let’s break it down together.
When it comes to the specifics of organizing a mega menu, every business and industry is totally different. While some service offerings for consumer service brands might be very basic, a B2B brand with complex services offerings or retail brands with lots of different categories might need to go about how they organize a mega menu totally differently. The competition and market share in the IT Managed Services space has grown exponentially in the wake of the Covid-19 pandemic. According to Yahoo, The industry is estimated to reach nearly $245 billion by the end of 2022. From remote employment to cloud hosting, data access, and managing security breaches, the role of the IT Managed Services Company is more important than ever in the world of business. But how can you create a mega menu that encompasses the breadth of the services, industries, and resources that you offer without inundating your prospects?
\n\n
Planning and organization are everything here.
Here are a few things you need to know when it comes to learning how to organize a mega menu in the IT Managed Services industry:
\nBuyer Personas & Industries
\nIT Managed Services Companies usually have a few different buyer personas, depending on the types of businesses they serve. They might be talking to an IT Director or CTO, an Operations Manager or a business owner. The daily focuses and concerns for each of these roles are all totally different.
While a high level Chief Technology Officer or Chief Information Office may be focused on evolving technology or business continuity, an Operations Manager or COO might be focused on employee efficiency or customer service. All of these personas will be a bit bottom-line driven, but none more than the CEO or CFO inside an organization. The executive and management levels at these companies may work in any different industry and have varied responsibilities based on their unique role in the organizations. These are important CTAs to consider, in addition to any industry verticals that you may want to address whose focuses might be even more specific.
If you have specific industries you specialize in like Construction, Nonprofit or Real Estate, you’ll want to break these down in your mega menu. While most IT professionals and Managed Services companies understand that a blanket proactive approach to IT can be applied across industries, it does make professionals feel good when they know that a vendor has experience in their particular industry.
Content Categories, Symptoms or Benefits
\nYou’ll want to make sure that you categorize your content with symptoms and benefits, for your top-funnel prospects that are not as well versed in your service offerings. Ask yourself: What are the categories of content that you’re writing about for your audience? These might correlate with your services, which you’ll list separately, but might more directly speak to the issues or symptoms that your prospects or buyer personas are suffering from. Categorizing your content by the types of problems that your prospects are trying to solve is a great way to guide them down further into their buyer journey by speaking to their problems directly.
For a Managed Services Company mega menu, you might want to include items like, “Employee Efficiency, Disaster Recovery Planning and Malware & Virus Protection,” rather than industry specific services like, “Business Continuity” or “Technology Planning” or “Security Services” - speaking to symptoms or benefits helps avoid jargon and keeps the benefit or chief concern front and center - which is usually the best option for prospects that still find themselves early in the decision making process.
Services
\nListing your services by the names they’re recognized for in your industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, symptoms and services you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one.
For the IT industry specifically, services terms like Business Continuity and Cloud Services may resonate with well-qualified prospects like an IT Director, CTO or CIO while the more general symptom-specific categories listed above might appeal more to an Operations Executive, CEO or Management Level prospect or buyer that is less familiar with the offerings associated with the Managed Services industry. Your mega menu has the ability to address both with either separate categories or additional areas for descriptions.
Icons
If you don’t have much real estate to offer descriptions or just want to add a little extra flair to your mega menu, Icons are a great way to help a prospect further understand information in the services section. It can also help provide a graphical representation for top-funnel prospects if they’re unfamiliar with industry jargon.
For Managed Services companies, a shield to indicate security protection, a cloud for cloud hosting, a phone icon for VOIP services — there are a number of icons to help further explain your services without using too much additional real estate on lengthy descriptions. Icons can say a lot, keep things clear and concise and direct your buyers easily.
Tools or Resources
\nThis is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. An IT company might have a disaster recovery checklist, an IT security eBook, a guide for choosing the best VOIP system, a webinar breaking down the latest security threat or phishing attempt, or pillar pages that really help a prospect dig into to the different aspects of business continuity, employee efficiency and how it all impacts the bottom line, bringing those resources all together.
Multiple content types, topics and mediums of delivery make that pretty complicated to break down on a mega menu alone. We highly recommend resource center filters and in some cases multiple filters to help your website prospects better sift through that content. You can break your mega menu categories down by content type, add that content by industry or as it relates to the symptoms your fix and and services you provide.
If you have pillar pages to organize your content, they might have previously been hidden deep within a resource center or only found through a CTA or organic search. A mega menu can change that, placing your highest converting content at the top of the page in your mega menu using a featured content area, image, CTA or link.
Get creative with how you layout your resources and tools within the different categories provided and feel free to experiment with different formats over a certain time period to test what seems to work the best.
Smart Content
\nSmart content is being used more and more in e-mails, on website landing pages and inside services pages, but what about navigation? If you’re a HubSpot customer, HubSpot doesn’t include smart content in navigation out of the box, but we are huge supporters of taking technology to the next level and we’ve been experimenting with smart content in mega menu formats.
If a user has filled out a form, your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. If your prospect has downloaded and consumed multiple resources regarding Business Continuity services, for example, your mega menu can be configured to display content that aids them in their buyer journey by placing business continuity, disaster planning, cloud hosting and backup solutions front and center in their mega menu display.
Content mapping to the buyer journey is much more powerful when you enable smart content. HubSpot users can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
Mega menus are seriously unutilized and as a technology company, IT Managed Services providers really need to explore how a robust mega menu can really help their users access all the valuable content they publish. Organize that content by industry, service, symptom and benefit and place the most important CTAs inside your mega menu using icons, links, graphics and buttons to take your mega menu to the next level.
Ready to implement a mega menu for your IT Managed Services company website, but not sure where to start? Schedule a meeting and let’s break it down together.
When it comes to the specifics of organizing a mega menu, every business and industry is totally different. While some service offerings for consumer service brands might be very basic, a B2B brand with complex services offerings or retail brands with lots of different categories might need to go about how they organize a mega menu totally differently. The competition and market share in the IT Managed Services space has grown exponentially in the wake of the Covid-19 pandemic. According to Yahoo, The industry is estimated to reach nearly $245 billion by the end of 2022. From remote employment to cloud hosting, data access, and managing security breaches, the role of the IT Managed Services Company is more important than ever in the world of business. But how can you create a mega menu that encompasses the breadth of the services, industries, and resources that you offer without inundating your prospects?
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","postRssSummaryFeaturedImage":"https://i.imgflip.com/1itoun.jpg?a463920","postSummary":"When it comes to the specifics of organizing a mega menu, every business and industry is totally different. While some service offerings for consumer service brands might be very basic, a B2B brand with complex services offerings or retail brands with lots of different categories might need to go about how they organize a mega menu totally differently. The competition and market share in the IT Managed Services space has grown exponentially in the wake of the Covid-19 pandemic. According to Yahoo, The industry is estimated to reach nearly $245 billion by the end of 2022. From remote employment to cloud hosting, data access, and managing security breaches, the role of the IT Managed Services Company is more important than ever in the world of business. But how can you create a mega menu that encompasses the breadth of the services, industries, and resources that you offer without inundating your prospects?
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","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"VlSqpRqO","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hs%20megamenu.png","previousPostFeaturedImageAltText":"","previousPostName":"Why a HubSpot Mega Menu Should Be Your Next Website Investment","previousPostSlug":"blogs/why-a-hubspot-mega-menu-should-be-your-next-website-investment","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1670343471000,"publishDateLocalTime":1670343471000,"publishDateLocalized":{"date":1670343471000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1718903384763,"publishedByEmail":null,"publishedById":52616225,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/how-to-organize-a-mega-menu-for-it-managed-services-company","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"When it comes to the specifics of organizing a mega menu, every business and industry is totally different. While some service offerings for consumer service brands might be very basic, a B2B brand with complex services offerings or retail brands with lots of different categories might need to go about how they organize a mega menu totally differently. The competition and market share in the IT Managed Services space has grown exponentially in the wake of the Covid-19 pandemic. According to Yahoo, The industry is estimated to reach nearly $245 billion by the end of 2022. From remote employment to cloud hosting, data access, and managing security breaches, the role of the IT Managed Services Company is more important than ever in the world of business. But how can you create a mega menu that encompasses the breadth of the services, industries, and resources that you offer without inundating your prospects?
\n\n
Planning and organization are everything here.
Here are a few things you need to know when it comes to learning how to organize a mega menu in the IT Managed Services industry:
\nBuyer Personas & Industries
\nIT Managed Services Companies usually have a few different buyer personas, depending on the types of businesses they serve. They might be talking to an IT Director or CTO, an Operations Manager or a business owner. The daily focuses and concerns for each of these roles are all totally different.
While a high level Chief Technology Officer or Chief Information Office may be focused on evolving technology or business continuity, an Operations Manager or COO might be focused on employee efficiency or customer service. All of these personas will be a bit bottom-line driven, but none more than the CEO or CFO inside an organization. The executive and management levels at these companies may work in any different industry and have varied responsibilities based on their unique role in the organizations. These are important CTAs to consider, in addition to any industry verticals that you may want to address whose focuses might be even more specific.
If you have specific industries you specialize in like Construction, Nonprofit or Real Estate, you’ll want to break these down in your mega menu. While most IT professionals and Managed Services companies understand that a blanket proactive approach to IT can be applied across industries, it does make professionals feel good when they know that a vendor has experience in their particular industry.
Content Categories, Symptoms or Benefits
\nYou’ll want to make sure that you categorize your content with symptoms and benefits, for your top-funnel prospects that are not as well versed in your service offerings. Ask yourself: What are the categories of content that you’re writing about for your audience? These might correlate with your services, which you’ll list separately, but might more directly speak to the issues or symptoms that your prospects or buyer personas are suffering from. Categorizing your content by the types of problems that your prospects are trying to solve is a great way to guide them down further into their buyer journey by speaking to their problems directly.
For a Managed Services Company mega menu, you might want to include items like, “Employee Efficiency, Disaster Recovery Planning and Malware & Virus Protection,” rather than industry specific services like, “Business Continuity” or “Technology Planning” or “Security Services” - speaking to symptoms or benefits helps avoid jargon and keeps the benefit or chief concern front and center - which is usually the best option for prospects that still find themselves early in the decision making process.
Services
\nListing your services by the names they’re recognized for in your industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, symptoms and services you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one.
For the IT industry specifically, services terms like Business Continuity and Cloud Services may resonate with well-qualified prospects like an IT Director, CTO or CIO while the more general symptom-specific categories listed above might appeal more to an Operations Executive, CEO or Management Level prospect or buyer that is less familiar with the offerings associated with the Managed Services industry. Your mega menu has the ability to address both with either separate categories or additional areas for descriptions.
Icons
If you don’t have much real estate to offer descriptions or just want to add a little extra flair to your mega menu, Icons are a great way to help a prospect further understand information in the services section. It can also help provide a graphical representation for top-funnel prospects if they’re unfamiliar with industry jargon.
For Managed Services companies, a shield to indicate security protection, a cloud for cloud hosting, a phone icon for VOIP services — there are a number of icons to help further explain your services without using too much additional real estate on lengthy descriptions. Icons can say a lot, keep things clear and concise and direct your buyers easily.
Tools or Resources
\nThis is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. An IT company might have a disaster recovery checklist, an IT security eBook, a guide for choosing the best VOIP system, a webinar breaking down the latest security threat or phishing attempt, or pillar pages that really help a prospect dig into to the different aspects of business continuity, employee efficiency and how it all impacts the bottom line, bringing those resources all together.
Multiple content types, topics and mediums of delivery make that pretty complicated to break down on a mega menu alone. We highly recommend resource center filters and in some cases multiple filters to help your website prospects better sift through that content. You can break your mega menu categories down by content type, add that content by industry or as it relates to the symptoms your fix and and services you provide.
If you have pillar pages to organize your content, they might have previously been hidden deep within a resource center or only found through a CTA or organic search. A mega menu can change that, placing your highest converting content at the top of the page in your mega menu using a featured content area, image, CTA or link.
Get creative with how you layout your resources and tools within the different categories provided and feel free to experiment with different formats over a certain time period to test what seems to work the best.
Smart Content
\nSmart content is being used more and more in e-mails, on website landing pages and inside services pages, but what about navigation? If you’re a HubSpot customer, HubSpot doesn’t include smart content in navigation out of the box, but we are huge supporters of taking technology to the next level and we’ve been experimenting with smart content in mega menu formats.
If a user has filled out a form, your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. If your prospect has downloaded and consumed multiple resources regarding Business Continuity services, for example, your mega menu can be configured to display content that aids them in their buyer journey by placing business continuity, disaster planning, cloud hosting and backup solutions front and center in their mega menu display.
Content mapping to the buyer journey is much more powerful when you enable smart content. HubSpot users can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
Mega menus are seriously unutilized and as a technology company, IT Managed Services providers really need to explore how a robust mega menu can really help their users access all the valuable content they publish. Organize that content by industry, service, symptom and benefit and place the most important CTAs inside your mega menu using icons, links, graphics and buttons to take your mega menu to the next level.
Ready to implement a mega menu for your IT Managed Services company website, but not sure where to start? Schedule a meeting and let’s break it down together.
When it comes to the specifics of organizing a mega menu, every business and industry is totally different. While some service offerings for consumer service brands might be very basic, a B2B brand with complex services offerings or retail brands with lots of different categories might need to go about how they organize a mega menu totally differently. The competition and market share in the IT Managed Services space has grown exponentially in the wake of the Covid-19 pandemic. According to Yahoo, The industry is estimated to reach nearly $245 billion by the end of 2022. From remote employment to cloud hosting, data access, and managing security breaches, the role of the IT Managed Services Company is more important than ever in the world of business. But how can you create a mega menu that encompasses the breadth of the services, industries, and resources that you offer without inundating your prospects?
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CMS Development Tips: Mega Mistakes with Mega Menus","id":82133679662,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"HubSpot CMS Development Tips: Mega Mistakes with Mega Menus","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"use_featured_image":true,"post_body":"We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured. Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
Not having a comprehensive strategy
\n
We know your web designer is amazing, but do they really understand your buyer persona? You should approach your graphic or web design team with a strategic plan that breaks down where prospects on your website may need to go and what their goals and needs are. In order to do that, you have to first create that plan.
What does that look like? It looks like taking a deeper dive into their needs by exploring how they might answer the following questions:
- \n
- As this target buyer persona, what am I looking to get out of my experience with this company’s website?
As you probably know by now, the buyer’s journey has multiple stages. Regardless of where a prospect is at in their journey you need to make sure that you have information within your mega menu that caters to these different stages. Breaking down your resource topics or finding new ways to address pain points inside your navigation will go a long way towards catering to that experience. \n - Are there specifics to my industry that I need to know when considering these products and services?
Are there special regulations related to your products and services that mean certain industries must be treated in a special way?
Do you have a special certification relevant to the financial, health or government industries? (Bonus 3 for 1)
You’ll want to highlight your experience, because those prospects that find themselves in niche industries are often looking for partners that are experienced in those industries and the regulations associated with them. \n - What are the biggest symptoms of my pain and where can I find information relevant to resolving that pain?
This one is a slam dunk. Working with a well-qualified wordsmith will usually yield really amazing categories that you can place into your mega menu that really speak to your audience - find those most common pain points and work from there. \n - I fit into a specific role - is there content that I would want to see relevant to that role?
Industries are one thing, but don’t forget that organizing content by a persona’s role in the organization can be really useful too. Executives versus managers have very different perspectives and their concerns are often related but with very different focuses. \n - How can I find the information most relevant to me with minimal effort?
We operate in an ADD nation that is instant gratification. Keep this in mind when building your navigation and make sure the buyer’s bigger priorities are front and center in your navigation. Deep buyer persona research will help you unlock these insights. \n
Watch your language
\n
Using the right words is always essential when communicating with your prospects. When it comes to doing business, organizations seem to throw around jargon-heavy words related to their industry, products and services so much internally they don’t realize that their prospects have no idea what they’re talking about. Choosing the right words associated with a buyer's needs in your navigation is critical to the success of your mega menu. To determine what these are. Again, a talented wordsmith can help, but you’ll also want to do some buyer persona interviews with your target audience profiles. Incentivize your best customers or lost prospects to sit with you and understand their concerns, the words they’re using relative to your products and services and how they think.
There will be certain trigger words that help your buyers make their decisions, diagnose their pain points and better understand your offerings. Wherever possible, try to determine what those trigger words are so that you can compel your prospects to take action on your mega menu.
Are your buyers looking for specific solutions to their problems? Consider adding those problems and their solutions to your mega menu. If your products have specifically branded names that a brand new prospect may not be able to recognize, place them underneath a broader category, add an icon representing it or even consider adding a small description underneath, space allowing.
Your mega menu is hover dependent
\n
Hover-over menus in theory are believed by some to be faster and easier for users to navigate. However, when it comes to mega menus, it can be a little presumptuous to think you know how a user is going to move their mouse. The majority of users pause their mouse prior to making the decision to move to the content that they want. Pre-empting this with hover-over pop up navigation can be annoying to users. It gets worse when an organization assumes they can push their website prospects through hover tunnels that require a mouse to be moved slowly and carefully across other elements to reach the information that they are looking for. By not allowing a user to move their cursor the way they want without the menu closing, you’re creating frustration and extra work to get to the information they’re looking for, which is the opposite of your goal. We almost always advise our clients to go with menus that require click through, but many still opt for hover, since it’s what they’re accustomed to.
Hover-over items on the edge of a menu are more difficult to click, requiring more focus and potentially increasing frustration. While this can sometimes be remedied by adding extra space to the menu to avoid it closing if a prospect misses their mark, it usually doesn’t make the hover-over menu much more usable.
Hover-over menus also don’t take into account mobile devices, so the functionality cannot translate well for users moving between devices. Rather than using a hover-over mega menu, we recommend that clients stick to mega menus that activate upon being clicked - which is a clear user intention, saving time and keeping your website visitors happy.
You haven't considered images, buttons or logos
\n
Adding compelling images, icons or call to action buttons on your mega menus are a great way to add engagement and draw your user in while giving them context. Visual elements can help users quickly analyze information and understand more about the products, services and information that you’re offering inside your menu.
You didn't plan for mobile
\n
Have you taken the opportunity to look at your website traffic by device lately? Odds are very good that over the years the percentage of users viewing your website from mobile devices has increased significantly. We always develop our websites with a “mobile first” approach. That means that if a company or agency approaches us with a design in mind, one of our first questions will be - where’s the mobile design? In many instances mobile traffic is outpacing desktop traffic significantly.
If you haven’t taken the time to create a mobile design, be sure that your developer talks through how your mega menu will translate to mobile devices and that you settle on the functionality prior to beginning the project. An involved mobile mega menu may increase the cost of the project, so you need to be ready to pay a little more to convert your mega menu over to a user friendly design that works on mobile devices and achieves your original goals.
You're blocking critical conversion opportunities
\n
This goes without saying, but you don’t want your mega menu to deploy on landing pages. When it comes to pages that have very specific goals, like your resource downloads, webinar sign ups or other conversion opportunities, you’ll want to eliminate the navigation entirely or shift to a new format for those pages so that expanded mega menus don’t occupy the important conversion real estate that should be a prospect’s focus when they reach your landing page.
What’s the point of an amazing landing page if it’s only going to be covered up by a massive (hopefully not hover-over) mega menu? Take the time to do a little role play scenario and test your pages accordingly, not just inside your organization, but outside as well. Make sure that your designs make sense, don’t get in the way of the main focus of your website and offer expanded opportunities for conversion rather than covering them up.
We still think that mega menus are here to stay and for savvy organizations that are deep in resources and information for their website visitors, they’re quickly becoming an essential. Ask yourself what critical information is missing from your main website navigation and how a mega menu design could give your users exactly what they need. The right mega menu can increase the time a prospect spends on your website, may reduce your bounce rate and can even increase your visitor to lead conversions.
If you need help with your mega menu or you've been wanting to redesign it more intuitively to serve the needs of your website visitors, we can help.
\n
Tell us:
Do you prefer hover-over menus or click through menus?
Let us know in the comments!
","post_summary":"We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured. Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured. Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
Not having a comprehensive strategy
\n
We know your web designer is amazing, but do they really understand your buyer persona? You should approach your graphic or web design team with a strategic plan that breaks down where prospects on your website may need to go and what their goals and needs are. In order to do that, you have to first create that plan.
What does that look like? It looks like taking a deeper dive into their needs by exploring how they might answer the following questions:
- \n
- As this target buyer persona, what am I looking to get out of my experience with this company’s website?
As you probably know by now, the buyer’s journey has multiple stages. Regardless of where a prospect is at in their journey you need to make sure that you have information within your mega menu that caters to these different stages. Breaking down your resource topics or finding new ways to address pain points inside your navigation will go a long way towards catering to that experience. \n - Are there specifics to my industry that I need to know when considering these products and services?
Are there special regulations related to your products and services that mean certain industries must be treated in a special way?
Do you have a special certification relevant to the financial, health or government industries? (Bonus 3 for 1)
You’ll want to highlight your experience, because those prospects that find themselves in niche industries are often looking for partners that are experienced in those industries and the regulations associated with them. \n - What are the biggest symptoms of my pain and where can I find information relevant to resolving that pain?
This one is a slam dunk. Working with a well-qualified wordsmith will usually yield really amazing categories that you can place into your mega menu that really speak to your audience - find those most common pain points and work from there. \n - I fit into a specific role - is there content that I would want to see relevant to that role?
Industries are one thing, but don’t forget that organizing content by a persona’s role in the organization can be really useful too. Executives versus managers have very different perspectives and their concerns are often related but with very different focuses. \n - How can I find the information most relevant to me with minimal effort?
We operate in an ADD nation that is instant gratification. Keep this in mind when building your navigation and make sure the buyer’s bigger priorities are front and center in your navigation. Deep buyer persona research will help you unlock these insights. \n
Watch your language
\n
Using the right words is always essential when communicating with your prospects. When it comes to doing business, organizations seem to throw around jargon-heavy words related to their industry, products and services so much internally they don’t realize that their prospects have no idea what they’re talking about. Choosing the right words associated with a buyer's needs in your navigation is critical to the success of your mega menu. To determine what these are. Again, a talented wordsmith can help, but you’ll also want to do some buyer persona interviews with your target audience profiles. Incentivize your best customers or lost prospects to sit with you and understand their concerns, the words they’re using relative to your products and services and how they think.
There will be certain trigger words that help your buyers make their decisions, diagnose their pain points and better understand your offerings. Wherever possible, try to determine what those trigger words are so that you can compel your prospects to take action on your mega menu.
Are your buyers looking for specific solutions to their problems? Consider adding those problems and their solutions to your mega menu. If your products have specifically branded names that a brand new prospect may not be able to recognize, place them underneath a broader category, add an icon representing it or even consider adding a small description underneath, space allowing.
Your mega menu is hover dependent
\n
Hover-over menus in theory are believed by some to be faster and easier for users to navigate. However, when it comes to mega menus, it can be a little presumptuous to think you know how a user is going to move their mouse. The majority of users pause their mouse prior to making the decision to move to the content that they want. Pre-empting this with hover-over pop up navigation can be annoying to users. It gets worse when an organization assumes they can push their website prospects through hover tunnels that require a mouse to be moved slowly and carefully across other elements to reach the information that they are looking for. By not allowing a user to move their cursor the way they want without the menu closing, you’re creating frustration and extra work to get to the information they’re looking for, which is the opposite of your goal. We almost always advise our clients to go with menus that require click through, but many still opt for hover, since it’s what they’re accustomed to.
Hover-over items on the edge of a menu are more difficult to click, requiring more focus and potentially increasing frustration. While this can sometimes be remedied by adding extra space to the menu to avoid it closing if a prospect misses their mark, it usually doesn’t make the hover-over menu much more usable.
Hover-over menus also don’t take into account mobile devices, so the functionality cannot translate well for users moving between devices. Rather than using a hover-over mega menu, we recommend that clients stick to mega menus that activate upon being clicked - which is a clear user intention, saving time and keeping your website visitors happy.
You haven't considered images, buttons or logos
\n
Adding compelling images, icons or call to action buttons on your mega menus are a great way to add engagement and draw your user in while giving them context. Visual elements can help users quickly analyze information and understand more about the products, services and information that you’re offering inside your menu.
You didn't plan for mobile
\n
Have you taken the opportunity to look at your website traffic by device lately? Odds are very good that over the years the percentage of users viewing your website from mobile devices has increased significantly. We always develop our websites with a “mobile first” approach. That means that if a company or agency approaches us with a design in mind, one of our first questions will be - where’s the mobile design? In many instances mobile traffic is outpacing desktop traffic significantly.
If you haven’t taken the time to create a mobile design, be sure that your developer talks through how your mega menu will translate to mobile devices and that you settle on the functionality prior to beginning the project. An involved mobile mega menu may increase the cost of the project, so you need to be ready to pay a little more to convert your mega menu over to a user friendly design that works on mobile devices and achieves your original goals.
You're blocking critical conversion opportunities
\n
This goes without saying, but you don’t want your mega menu to deploy on landing pages. When it comes to pages that have very specific goals, like your resource downloads, webinar sign ups or other conversion opportunities, you’ll want to eliminate the navigation entirely or shift to a new format for those pages so that expanded mega menus don’t occupy the important conversion real estate that should be a prospect’s focus when they reach your landing page.
What’s the point of an amazing landing page if it’s only going to be covered up by a massive (hopefully not hover-over) mega menu? Take the time to do a little role play scenario and test your pages accordingly, not just inside your organization, but outside as well. Make sure that your designs make sense, don’t get in the way of the main focus of your website and offer expanded opportunities for conversion rather than covering them up.
We still think that mega menus are here to stay and for savvy organizations that are deep in resources and information for their website visitors, they’re quickly becoming an essential. Ask yourself what critical information is missing from your main website navigation and how a mega menu design could give your users exactly what they need. The right mega menu can increase the time a prospect spends on your website, may reduce your bounce rate and can even increase your visitor to lead conversions.
If you need help with your mega menu or you've been wanting to redesign it more intuitively to serve the needs of your website visitors, we can help.
\n
Tell us:
Do you prefer hover-over menus or click through menus?
Let us know in the comments!
","rss_summary":"We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured. Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured. Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
Not having a comprehensive strategy
\n
We know your web designer is amazing, but do they really understand your buyer persona? You should approach your graphic or web design team with a strategic plan that breaks down where prospects on your website may need to go and what their goals and needs are. In order to do that, you have to first create that plan.
What does that look like? It looks like taking a deeper dive into their needs by exploring how they might answer the following questions:
- \n
- As this target buyer persona, what am I looking to get out of my experience with this company’s website?
As you probably know by now, the buyer’s journey has multiple stages. Regardless of where a prospect is at in their journey you need to make sure that you have information within your mega menu that caters to these different stages. Breaking down your resource topics or finding new ways to address pain points inside your navigation will go a long way towards catering to that experience. \n - Are there specifics to my industry that I need to know when considering these products and services?
Are there special regulations related to your products and services that mean certain industries must be treated in a special way?
Do you have a special certification relevant to the financial, health or government industries? (Bonus 3 for 1)
You’ll want to highlight your experience, because those prospects that find themselves in niche industries are often looking for partners that are experienced in those industries and the regulations associated with them. \n - What are the biggest symptoms of my pain and where can I find information relevant to resolving that pain?
This one is a slam dunk. Working with a well-qualified wordsmith will usually yield really amazing categories that you can place into your mega menu that really speak to your audience - find those most common pain points and work from there. \n - I fit into a specific role - is there content that I would want to see relevant to that role?
Industries are one thing, but don’t forget that organizing content by a persona’s role in the organization can be really useful too. Executives versus managers have very different perspectives and their concerns are often related but with very different focuses. \n - How can I find the information most relevant to me with minimal effort?
We operate in an ADD nation that is instant gratification. Keep this in mind when building your navigation and make sure the buyer’s bigger priorities are front and center in your navigation. Deep buyer persona research will help you unlock these insights. \n
Watch your language
\n
Using the right words is always essential when communicating with your prospects. When it comes to doing business, organizations seem to throw around jargon-heavy words related to their industry, products and services so much internally they don’t realize that their prospects have no idea what they’re talking about. Choosing the right words associated with a buyer's needs in your navigation is critical to the success of your mega menu. To determine what these are. Again, a talented wordsmith can help, but you’ll also want to do some buyer persona interviews with your target audience profiles. Incentivize your best customers or lost prospects to sit with you and understand their concerns, the words they’re using relative to your products and services and how they think.
There will be certain trigger words that help your buyers make their decisions, diagnose their pain points and better understand your offerings. Wherever possible, try to determine what those trigger words are so that you can compel your prospects to take action on your mega menu.
Are your buyers looking for specific solutions to their problems? Consider adding those problems and their solutions to your mega menu. If your products have specifically branded names that a brand new prospect may not be able to recognize, place them underneath a broader category, add an icon representing it or even consider adding a small description underneath, space allowing.
Your mega menu is hover dependent
\n
Hover-over menus in theory are believed by some to be faster and easier for users to navigate. However, when it comes to mega menus, it can be a little presumptuous to think you know how a user is going to move their mouse. The majority of users pause their mouse prior to making the decision to move to the content that they want. Pre-empting this with hover-over pop up navigation can be annoying to users. It gets worse when an organization assumes they can push their website prospects through hover tunnels that require a mouse to be moved slowly and carefully across other elements to reach the information that they are looking for. By not allowing a user to move their cursor the way they want without the menu closing, you’re creating frustration and extra work to get to the information they’re looking for, which is the opposite of your goal. We almost always advise our clients to go with menus that require click through, but many still opt for hover, since it’s what they’re accustomed to.
Hover-over items on the edge of a menu are more difficult to click, requiring more focus and potentially increasing frustration. While this can sometimes be remedied by adding extra space to the menu to avoid it closing if a prospect misses their mark, it usually doesn’t make the hover-over menu much more usable.
Hover-over menus also don’t take into account mobile devices, so the functionality cannot translate well for users moving between devices. Rather than using a hover-over mega menu, we recommend that clients stick to mega menus that activate upon being clicked - which is a clear user intention, saving time and keeping your website visitors happy.
You haven't considered images, buttons or logos
\n
Adding compelling images, icons or call to action buttons on your mega menus are a great way to add engagement and draw your user in while giving them context. Visual elements can help users quickly analyze information and understand more about the products, services and information that you’re offering inside your menu.
You didn't plan for mobile
\n
Have you taken the opportunity to look at your website traffic by device lately? Odds are very good that over the years the percentage of users viewing your website from mobile devices has increased significantly. We always develop our websites with a “mobile first” approach. That means that if a company or agency approaches us with a design in mind, one of our first questions will be - where’s the mobile design? In many instances mobile traffic is outpacing desktop traffic significantly.
If you haven’t taken the time to create a mobile design, be sure that your developer talks through how your mega menu will translate to mobile devices and that you settle on the functionality prior to beginning the project. An involved mobile mega menu may increase the cost of the project, so you need to be ready to pay a little more to convert your mega menu over to a user friendly design that works on mobile devices and achieves your original goals.
You're blocking critical conversion opportunities
\n
This goes without saying, but you don’t want your mega menu to deploy on landing pages. When it comes to pages that have very specific goals, like your resource downloads, webinar sign ups or other conversion opportunities, you’ll want to eliminate the navigation entirely or shift to a new format for those pages so that expanded mega menus don’t occupy the important conversion real estate that should be a prospect’s focus when they reach your landing page.
What’s the point of an amazing landing page if it’s only going to be covered up by a massive (hopefully not hover-over) mega menu? Take the time to do a little role play scenario and test your pages accordingly, not just inside your organization, but outside as well. Make sure that your designs make sense, don’t get in the way of the main focus of your website and offer expanded opportunities for conversion rather than covering them up.
We still think that mega menus are here to stay and for savvy organizations that are deep in resources and information for their website visitors, they’re quickly becoming an essential. Ask yourself what critical information is missing from your main website navigation and how a mega menu design could give your users exactly what they need. The right mega menu can increase the time a prospect spends on your website, may reduce your bounce rate and can even increase your visitor to lead conversions.
If you need help with your mega menu or you've been wanting to redesign it more intuitively to serve the needs of your website visitors, we can help.
\n
Tell us:
Do you prefer hover-over menus or click through menus?
Let us know in the comments!
","postBodyRss":"We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured. Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
Not having a comprehensive strategy
\n
We know your web designer is amazing, but do they really understand your buyer persona? You should approach your graphic or web design team with a strategic plan that breaks down where prospects on your website may need to go and what their goals and needs are. In order to do that, you have to first create that plan.
What does that look like? It looks like taking a deeper dive into their needs by exploring how they might answer the following questions:
- \n
- As this target buyer persona, what am I looking to get out of my experience with this company’s website?
As you probably know by now, the buyer’s journey has multiple stages. Regardless of where a prospect is at in their journey you need to make sure that you have information within your mega menu that caters to these different stages. Breaking down your resource topics or finding new ways to address pain points inside your navigation will go a long way towards catering to that experience. \n - Are there specifics to my industry that I need to know when considering these products and services?
Are there special regulations related to your products and services that mean certain industries must be treated in a special way?
Do you have a special certification relevant to the financial, health or government industries? (Bonus 3 for 1)
You’ll want to highlight your experience, because those prospects that find themselves in niche industries are often looking for partners that are experienced in those industries and the regulations associated with them. \n - What are the biggest symptoms of my pain and where can I find information relevant to resolving that pain?
This one is a slam dunk. Working with a well-qualified wordsmith will usually yield really amazing categories that you can place into your mega menu that really speak to your audience - find those most common pain points and work from there. \n - I fit into a specific role - is there content that I would want to see relevant to that role?
Industries are one thing, but don’t forget that organizing content by a persona’s role in the organization can be really useful too. Executives versus managers have very different perspectives and their concerns are often related but with very different focuses. \n - How can I find the information most relevant to me with minimal effort?
We operate in an ADD nation that is instant gratification. Keep this in mind when building your navigation and make sure the buyer’s bigger priorities are front and center in your navigation. Deep buyer persona research will help you unlock these insights. \n
Watch your language
\n
Using the right words is always essential when communicating with your prospects. When it comes to doing business, organizations seem to throw around jargon-heavy words related to their industry, products and services so much internally they don’t realize that their prospects have no idea what they’re talking about. Choosing the right words associated with a buyer's needs in your navigation is critical to the success of your mega menu. To determine what these are. Again, a talented wordsmith can help, but you’ll also want to do some buyer persona interviews with your target audience profiles. Incentivize your best customers or lost prospects to sit with you and understand their concerns, the words they’re using relative to your products and services and how they think.
There will be certain trigger words that help your buyers make their decisions, diagnose their pain points and better understand your offerings. Wherever possible, try to determine what those trigger words are so that you can compel your prospects to take action on your mega menu.
Are your buyers looking for specific solutions to their problems? Consider adding those problems and their solutions to your mega menu. If your products have specifically branded names that a brand new prospect may not be able to recognize, place them underneath a broader category, add an icon representing it or even consider adding a small description underneath, space allowing.
Your mega menu is hover dependent
\n
Hover-over menus in theory are believed by some to be faster and easier for users to navigate. However, when it comes to mega menus, it can be a little presumptuous to think you know how a user is going to move their mouse. The majority of users pause their mouse prior to making the decision to move to the content that they want. Pre-empting this with hover-over pop up navigation can be annoying to users. It gets worse when an organization assumes they can push their website prospects through hover tunnels that require a mouse to be moved slowly and carefully across other elements to reach the information that they are looking for. By not allowing a user to move their cursor the way they want without the menu closing, you’re creating frustration and extra work to get to the information they’re looking for, which is the opposite of your goal. We almost always advise our clients to go with menus that require click through, but many still opt for hover, since it’s what they’re accustomed to.
Hover-over items on the edge of a menu are more difficult to click, requiring more focus and potentially increasing frustration. While this can sometimes be remedied by adding extra space to the menu to avoid it closing if a prospect misses their mark, it usually doesn’t make the hover-over menu much more usable.
Hover-over menus also don’t take into account mobile devices, so the functionality cannot translate well for users moving between devices. Rather than using a hover-over mega menu, we recommend that clients stick to mega menus that activate upon being clicked - which is a clear user intention, saving time and keeping your website visitors happy.
You haven't considered images, buttons or logos
\n
Adding compelling images, icons or call to action buttons on your mega menus are a great way to add engagement and draw your user in while giving them context. Visual elements can help users quickly analyze information and understand more about the products, services and information that you’re offering inside your menu.
You didn't plan for mobile
\n
Have you taken the opportunity to look at your website traffic by device lately? Odds are very good that over the years the percentage of users viewing your website from mobile devices has increased significantly. We always develop our websites with a “mobile first” approach. That means that if a company or agency approaches us with a design in mind, one of our first questions will be - where’s the mobile design? In many instances mobile traffic is outpacing desktop traffic significantly.
If you haven’t taken the time to create a mobile design, be sure that your developer talks through how your mega menu will translate to mobile devices and that you settle on the functionality prior to beginning the project. An involved mobile mega menu may increase the cost of the project, so you need to be ready to pay a little more to convert your mega menu over to a user friendly design that works on mobile devices and achieves your original goals.
You're blocking critical conversion opportunities
\n
This goes without saying, but you don’t want your mega menu to deploy on landing pages. When it comes to pages that have very specific goals, like your resource downloads, webinar sign ups or other conversion opportunities, you’ll want to eliminate the navigation entirely or shift to a new format for those pages so that expanded mega menus don’t occupy the important conversion real estate that should be a prospect’s focus when they reach your landing page.
What’s the point of an amazing landing page if it’s only going to be covered up by a massive (hopefully not hover-over) mega menu? Take the time to do a little role play scenario and test your pages accordingly, not just inside your organization, but outside as well. Make sure that your designs make sense, don’t get in the way of the main focus of your website and offer expanded opportunities for conversion rather than covering them up.
We still think that mega menus are here to stay and for savvy organizations that are deep in resources and information for their website visitors, they’re quickly becoming an essential. Ask yourself what critical information is missing from your main website navigation and how a mega menu design could give your users exactly what they need. The right mega menu can increase the time a prospect spends on your website, may reduce your bounce rate and can even increase your visitor to lead conversions.
If you need help with your mega menu or you've been wanting to redesign it more intuitively to serve the needs of your website visitors, we can help.
\n
Tell us:
Do you prefer hover-over menus or click through menus?
Let us know in the comments!
","postEmailContent":"We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured.
Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured.
Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured.
Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured. Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured.
Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured. Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
Not having a comprehensive strategy
\n
We know your web designer is amazing, but do they really understand your buyer persona? You should approach your graphic or web design team with a strategic plan that breaks down where prospects on your website may need to go and what their goals and needs are. In order to do that, you have to first create that plan.
What does that look like? It looks like taking a deeper dive into their needs by exploring how they might answer the following questions:
- \n
- As this target buyer persona, what am I looking to get out of my experience with this company’s website?
As you probably know by now, the buyer’s journey has multiple stages. Regardless of where a prospect is at in their journey you need to make sure that you have information within your mega menu that caters to these different stages. Breaking down your resource topics or finding new ways to address pain points inside your navigation will go a long way towards catering to that experience. \n - Are there specifics to my industry that I need to know when considering these products and services?
Are there special regulations related to your products and services that mean certain industries must be treated in a special way?
Do you have a special certification relevant to the financial, health or government industries? (Bonus 3 for 1)
You’ll want to highlight your experience, because those prospects that find themselves in niche industries are often looking for partners that are experienced in those industries and the regulations associated with them. \n - What are the biggest symptoms of my pain and where can I find information relevant to resolving that pain?
This one is a slam dunk. Working with a well-qualified wordsmith will usually yield really amazing categories that you can place into your mega menu that really speak to your audience - find those most common pain points and work from there. \n - I fit into a specific role - is there content that I would want to see relevant to that role?
Industries are one thing, but don’t forget that organizing content by a persona’s role in the organization can be really useful too. Executives versus managers have very different perspectives and their concerns are often related but with very different focuses. \n - How can I find the information most relevant to me with minimal effort?
We operate in an ADD nation that is instant gratification. Keep this in mind when building your navigation and make sure the buyer’s bigger priorities are front and center in your navigation. Deep buyer persona research will help you unlock these insights. \n
Watch your language
\n
Using the right words is always essential when communicating with your prospects. When it comes to doing business, organizations seem to throw around jargon-heavy words related to their industry, products and services so much internally they don’t realize that their prospects have no idea what they’re talking about. Choosing the right words associated with a buyer's needs in your navigation is critical to the success of your mega menu. To determine what these are. Again, a talented wordsmith can help, but you’ll also want to do some buyer persona interviews with your target audience profiles. Incentivize your best customers or lost prospects to sit with you and understand their concerns, the words they’re using relative to your products and services and how they think.
There will be certain trigger words that help your buyers make their decisions, diagnose their pain points and better understand your offerings. Wherever possible, try to determine what those trigger words are so that you can compel your prospects to take action on your mega menu.
Are your buyers looking for specific solutions to their problems? Consider adding those problems and their solutions to your mega menu. If your products have specifically branded names that a brand new prospect may not be able to recognize, place them underneath a broader category, add an icon representing it or even consider adding a small description underneath, space allowing.
Your mega menu is hover dependent
\n
Hover-over menus in theory are believed by some to be faster and easier for users to navigate. However, when it comes to mega menus, it can be a little presumptuous to think you know how a user is going to move their mouse. The majority of users pause their mouse prior to making the decision to move to the content that they want. Pre-empting this with hover-over pop up navigation can be annoying to users. It gets worse when an organization assumes they can push their website prospects through hover tunnels that require a mouse to be moved slowly and carefully across other elements to reach the information that they are looking for. By not allowing a user to move their cursor the way they want without the menu closing, you’re creating frustration and extra work to get to the information they’re looking for, which is the opposite of your goal. We almost always advise our clients to go with menus that require click through, but many still opt for hover, since it’s what they’re accustomed to.
Hover-over items on the edge of a menu are more difficult to click, requiring more focus and potentially increasing frustration. While this can sometimes be remedied by adding extra space to the menu to avoid it closing if a prospect misses their mark, it usually doesn’t make the hover-over menu much more usable.
Hover-over menus also don’t take into account mobile devices, so the functionality cannot translate well for users moving between devices. Rather than using a hover-over mega menu, we recommend that clients stick to mega menus that activate upon being clicked - which is a clear user intention, saving time and keeping your website visitors happy.
You haven't considered images, buttons or logos
\n
Adding compelling images, icons or call to action buttons on your mega menus are a great way to add engagement and draw your user in while giving them context. Visual elements can help users quickly analyze information and understand more about the products, services and information that you’re offering inside your menu.
You didn't plan for mobile
\n
Have you taken the opportunity to look at your website traffic by device lately? Odds are very good that over the years the percentage of users viewing your website from mobile devices has increased significantly. We always develop our websites with a “mobile first” approach. That means that if a company or agency approaches us with a design in mind, one of our first questions will be - where’s the mobile design? In many instances mobile traffic is outpacing desktop traffic significantly.
If you haven’t taken the time to create a mobile design, be sure that your developer talks through how your mega menu will translate to mobile devices and that you settle on the functionality prior to beginning the project. An involved mobile mega menu may increase the cost of the project, so you need to be ready to pay a little more to convert your mega menu over to a user friendly design that works on mobile devices and achieves your original goals.
You're blocking critical conversion opportunities
\n
This goes without saying, but you don’t want your mega menu to deploy on landing pages. When it comes to pages that have very specific goals, like your resource downloads, webinar sign ups or other conversion opportunities, you’ll want to eliminate the navigation entirely or shift to a new format for those pages so that expanded mega menus don’t occupy the important conversion real estate that should be a prospect’s focus when they reach your landing page.
What’s the point of an amazing landing page if it’s only going to be covered up by a massive (hopefully not hover-over) mega menu? Take the time to do a little role play scenario and test your pages accordingly, not just inside your organization, but outside as well. Make sure that your designs make sense, don’t get in the way of the main focus of your website and offer expanded opportunities for conversion rather than covering them up.
We still think that mega menus are here to stay and for savvy organizations that are deep in resources and information for their website visitors, they’re quickly becoming an essential. Ask yourself what critical information is missing from your main website navigation and how a mega menu design could give your users exactly what they need. The right mega menu can increase the time a prospect spends on your website, may reduce your bounce rate and can even increase your visitor to lead conversions.
If you need help with your mega menu or you've been wanting to redesign it more intuitively to serve the needs of your website visitors, we can help.
\n
Tell us:
Do you prefer hover-over menus or click through menus?
Let us know in the comments!
","rssSummary":"We said it. When it comes to HubSpot CMS development, we think that mega menus are an excellent way to organize your navigation and pre-qualify your prospects on your website by putting the information in front of them that is most relevant to their interests.
\n\n
But not all mega menus are created equal. It’s important that you create a mega menu that’s strategic to the needs of your buyers, functional, usable and logical. While this can seem like a “no shit” statement, you’d be surprised how many times we’ve had clients approach us with a pretty design from their design team, only to find little to no research or thought was put into how the mega menu they’re requesting is structured. Your website should be intentional. Manufacturers don’t put extra parts inside your vehicle or television that don’t function to make that machine work better and your website is no different. Every element of your website should be like a cog in a machine, working together to generate leads, further qualify existing leads or sell additional products and services to your existing customers. You should have a strategy session with your marketing agency or internal marketing department to break down buyer personas, aspects of the buyer journey, content and conversion opportunities. If you haven’t taken the time to do this, odds are good that you may be making one of these mega mistakes with your mega menus.
When it comes to HubSpot CMS development trends, we’ve seen a lot of different requests over the years. Parallax scrolling animations, retro fonts, 3D visuals, augmented reality and more - web design trends the last few years have brought a lot of interesting features to websites. One feature that isn’t that new, stands out to us and seems to be a more popular request in our recent projects is a website mega menu. While mega menus have been around for many years, we’re just now seeing more adoption in businesses. For a very long time, confusing and difficult-to-navigate hover-over drop down menus dominated business websites. While it helped meet the needs for growing businesses with complex resources on their websites, it often came at the expense of user experience. The majority of the most valuable information remained inside individual web pages and there wasn’t much ability for users to parse through the information most relevant to them or gain a better understanding of what information was both relevant and available to them.
\n\nWhat are mega menus?
\nMega menus are a more robust navigation menu that displays many different categories and options inside a 2D dropdown layout. Mega menus are the perfect way to enhance the user experience and place more central information in the hands of your users. Rather than guessing at what they’d like to see, your prospects can easily review a list of categories that apply to your goods and services. Segment your goods and services by industry or market to assist website visitors in better determining how your products apply to their business. The result? More organized navigation and resource centers that break down offerings by type or category.
Mega menus are one of the web development trends for HubSpot CMS that are here to stay. Here’s why we think that they’re a really valuable design trend that you should consider adding to your website.
They're more interactive
\nWhen it comes to time on page, you want to give your users options while still helping them move down the funnel in the buyer’s journey by delivering them the most relevant content. By adding a mega menu to your website, you can help your users get to the information that they need by using the categories, industries or products that you feature in your mega menu. This can help to better qualify your online prospects prior to them delving deep into your website and potentially reduces the number of steps required before they make a conversion decision.
\n![\"medical](\"https://lh5.googleusercontent.com/TT1G3MWicBrhOx65L_poaous323aN6jpP8V-JLUe5RJ7ZFhYsGVKUGL5MD9ZS0E9GS74vx_XhfdmDt2yI6a6CEBjo-mlrqfQisKVhq1XbnCoB1NcJ3-EAsPYC4XL4-OL9BkV2PTC8mHUF44QkDukwQ\")
Mega menus are used among a wide variety of industries, including healthcare, business services, e-commerce and more. Here’s a really great example of a mega menu that we partnered up with BS+Co to develop for Advanced Data Systems Corporation, a healthcare automation company. This mega menu is a great option that allows users to select a main navigation component where they can look at the solutions that are most relevant to them. The right section segments the users by industry so that they can learn more about how those solutions may work for their business specifically.
This allows users to easily access the solution that is most relevant to them without having to deal with the noise associated with the other elements of the navigation, which is a common complaint for mega menus that are very broad.
They're super easy to navigate
\nMany make claims that mega menus are not easy for users to navigate because of the additional display of information that isn’t relevant to that particular user. When a mega menu is poorly designed, it can be very overwhelming. However, when mega menus are broken down into categories and extraneous information is hidden from the user, it’s much more helpful.
Mega Menus are needed when there are too many sub categories in traditional drop down navigation. Mega Menus are a simpler way to manage multiple offerings and product categories. We can see this is particularly useful for business to consumer retail shops like online fashion retailers, home improvement stores and more.
Implementing mega menus helps avoid endless scrolling in their attempt to find the information they need about the topics that are most important to them. The days of scrolling to the bottom of a webpage to get to the information you need are gone, so long as you plant your mega menu properly.
Users get what they need
\n
Through the use of a mega menu, users can easily navigate between products that they want or explore services that are most relevant to them based on the content categories present in the navigation. The more quickly a user can find what they’re looking for, the greater the potential for converting faster into a lead, since the content they’re viewing out of the gate is more relevant to their interests.
Regular dropdown menus can often hide many user options, which requires users to recall information rather than it remaining in front of them. Mega menus show your users everything in one place for an at-a-glance review of the information they’re seeking.
It also shows relationships between products and services and allows you to target more specifically by topic, service, product type, industry or individual need.
Align your content with the buyer journey
\n
Mega menus allow you to target your content within your navigation based on the needs of your ideal buyer personas. If you are targeting specific industries or roles, have important information that’s relevant to them, want to elaborate on more specific services, or feature specific high-converting pages, this is a great opportunity to do so.
Breaking your content down by industry or most common problems based on role helps your users quickly navigate to content that they identify with. Highlighting pain points or industries can deliver relevant content more quickly than it would for a user just browsing solutions or services on your website. Think of this as a different type of content personalization.
![\"mega-menu-staffing\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/Imported_Blog_Media/mega-menu-staffing.jpg\")
Above you’ll see how a staffing agency has targeted their solutions section and highlighted those looking for executive team members. They’ve also broken down their other service offerings very clearly by needs and segments of their market.
It’s important to organize your mega menu properly if you’re exploring adding one to your website. There are many instances where agencies or businesses failed to do the appropriate amount of research on their buyers and the lack of planning created more conversion issues than it resolved.
By doing in-depth research on your buyers, their journey from awareness to consideration and then decision, and your high converting pages and popular resources, you can easily segment your content in your navigation to better serve your customers and get them to where they want to go.
Need some help implementing a mega menu on your website?
What do you think of mega menus? Share your favorites below in the comments.
When it comes to HubSpot CMS development trends, we’ve seen a lot of different requests over the years. Parallax scrolling animations, retro fonts, 3D visuals, augmented reality and more - web design trends the last few years have brought a lot of interesting features to websites. One feature that isn’t that new, stands out to us and seems to be a more popular request in our recent projects is a website mega menu. While mega menus have been around for many years, we’re just now seeing more adoption in businesses. For a very long time, confusing and difficult-to-navigate hover-over drop down menus dominated business websites. While it helped meet the needs for growing businesses with complex resources on their websites, it often came at the expense of user experience. The majority of the most valuable information remained inside individual web pages and there wasn’t much ability for users to parse through the information most relevant to them or gain a better understanding of what information was both relevant and available to them.
\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":"When it comes to HubSpot CMS development trends, we’ve seen a lot of different requests over the years. Parallax scrolling animations, retro fonts, 3D visuals, augmented reality and more - web design trends the last few years have brought a lot of interesting features to websites. One feature that isn’t that new, stands out to us and seems to be a more popular request in our recent projects is a website mega menu. While mega menus have been around for many years, we’re just now seeing more adoption in businesses. For a very long time, confusing and difficult-to-navigate hover-over drop down menus dominated business websites. While it helped meet the needs for growing businesses with complex resources on their websites, it often came at the expense of user experience. The majority of the most valuable information remained inside individual web pages and there wasn’t much ability for users to parse through the information most relevant to them or gain a better understanding of what information was both relevant and available to them.
\n\nWhat are mega menus?
\nMega menus are a more robust navigation menu that displays many different categories and options inside a 2D dropdown layout. Mega menus are the perfect way to enhance the user experience and place more central information in the hands of your users. Rather than guessing at what they’d like to see, your prospects can easily review a list of categories that apply to your goods and services. Segment your goods and services by industry or market to assist website visitors in better determining how your products apply to their business. The result? More organized navigation and resource centers that break down offerings by type or category.
Mega menus are one of the web development trends for HubSpot CMS that are here to stay. Here’s why we think that they’re a really valuable design trend that you should consider adding to your website.
They're more interactive
\nWhen it comes to time on page, you want to give your users options while still helping them move down the funnel in the buyer’s journey by delivering them the most relevant content. By adding a mega menu to your website, you can help your users get to the information that they need by using the categories, industries or products that you feature in your mega menu. This can help to better qualify your online prospects prior to them delving deep into your website and potentially reduces the number of steps required before they make a conversion decision.
\nMega menus are used among a wide variety of industries, including healthcare, business services, e-commerce and more. Here’s a really great example of a mega menu that we partnered up with BS+Co to develop for Advanced Data Systems Corporation, a healthcare automation company. This mega menu is a great option that allows users to select a main navigation component where they can look at the solutions that are most relevant to them. The right section segments the users by industry so that they can learn more about how those solutions may work for their business specifically.
This allows users to easily access the solution that is most relevant to them without having to deal with the noise associated with the other elements of the navigation, which is a common complaint for mega menus that are very broad.
They're super easy to navigate
\nMany make claims that mega menus are not easy for users to navigate because of the additional display of information that isn’t relevant to that particular user. When a mega menu is poorly designed, it can be very overwhelming. However, when mega menus are broken down into categories and extraneous information is hidden from the user, it’s much more helpful.
Mega Menus are needed when there are too many sub categories in traditional drop down navigation. Mega Menus are a simpler way to manage multiple offerings and product categories. We can see this is particularly useful for business to consumer retail shops like online fashion retailers, home improvement stores and more.
Implementing mega menus helps avoid endless scrolling in their attempt to find the information they need about the topics that are most important to them. The days of scrolling to the bottom of a webpage to get to the information you need are gone, so long as you plant your mega menu properly.
Users get what they need
\n
Through the use of a mega menu, users can easily navigate between products that they want or explore services that are most relevant to them based on the content categories present in the navigation. The more quickly a user can find what they’re looking for, the greater the potential for converting faster into a lead, since the content they’re viewing out of the gate is more relevant to their interests.
Regular dropdown menus can often hide many user options, which requires users to recall information rather than it remaining in front of them. Mega menus show your users everything in one place for an at-a-glance review of the information they’re seeking.
It also shows relationships between products and services and allows you to target more specifically by topic, service, product type, industry or individual need.
Align your content with the buyer journey
\n
Mega menus allow you to target your content within your navigation based on the needs of your ideal buyer personas. If you are targeting specific industries or roles, have important information that’s relevant to them, want to elaborate on more specific services, or feature specific high-converting pages, this is a great opportunity to do so.
Breaking your content down by industry or most common problems based on role helps your users quickly navigate to content that they identify with. Highlighting pain points or industries can deliver relevant content more quickly than it would for a user just browsing solutions or services on your website. Think of this as a different type of content personalization.
Above you’ll see how a staffing agency has targeted their solutions section and highlighted those looking for executive team members. They’ve also broken down their other service offerings very clearly by needs and segments of their market.
It’s important to organize your mega menu properly if you’re exploring adding one to your website. There are many instances where agencies or businesses failed to do the appropriate amount of research on their buyers and the lack of planning created more conversion issues than it resolved.
By doing in-depth research on your buyers, their journey from awareness to consideration and then decision, and your high converting pages and popular resources, you can easily segment your content in your navigation to better serve your customers and get them to where they want to go.
Need some help implementing a mega menu on your website?
What do you think of mega menus? Share your favorites below in the comments.
When it comes to HubSpot CMS development trends, we’ve seen a lot of different requests over the years. Parallax scrolling animations, retro fonts, 3D visuals, augmented reality and more - web design trends the last few years have brought a lot of interesting features to websites. One feature that isn’t that new, stands out to us and seems to be a more popular request in our recent projects is a website mega menu. While mega menus have been around for many years, we’re just now seeing more adoption in businesses. For a very long time, confusing and difficult-to-navigate hover-over drop down menus dominated business websites. While it helped meet the needs for growing businesses with complex resources on their websites, it often came at the expense of user experience. The majority of the most valuable information remained inside individual web pages and there wasn’t much ability for users to parse through the information most relevant to them or gain a better understanding of what information was both relevant and available to them.
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Parallax scrolling animations, retro fonts, 3D visuals, augmented reality and more - web design trends the last few years have brought a lot of interesting features to websites. One feature that isn’t that new, stands out to us and seems to be a more popular request in our recent projects is a website mega menu. While mega menus have been around for many years, we’re just now seeing more adoption in businesses. For a very long time, confusing and difficult-to-navigate hover-over drop down menus dominated business websites. While it helped meet the needs for growing businesses with complex resources on their websites, it often came at the expense of user experience. The majority of the most valuable information remained inside individual web pages and there wasn’t much ability for users to parse through the information most relevant to them or gain a better understanding of what information was both relevant and available to them.
\n\nWhat are mega menus?
\nMega menus are a more robust navigation menu that displays many different categories and options inside a 2D dropdown layout. Mega menus are the perfect way to enhance the user experience and place more central information in the hands of your users. Rather than guessing at what they’d like to see, your prospects can easily review a list of categories that apply to your goods and services. Segment your goods and services by industry or market to assist website visitors in better determining how your products apply to their business. The result? More organized navigation and resource centers that break down offerings by type or category.
Mega menus are one of the web development trends for HubSpot CMS that are here to stay. Here’s why we think that they’re a really valuable design trend that you should consider adding to your website.
They're more interactive
\nWhen it comes to time on page, you want to give your users options while still helping them move down the funnel in the buyer’s journey by delivering them the most relevant content. By adding a mega menu to your website, you can help your users get to the information that they need by using the categories, industries or products that you feature in your mega menu. This can help to better qualify your online prospects prior to them delving deep into your website and potentially reduces the number of steps required before they make a conversion decision.
\nMega menus are used among a wide variety of industries, including healthcare, business services, e-commerce and more. Here’s a really great example of a mega menu that we partnered up with BS+Co to develop for Advanced Data Systems Corporation, a healthcare automation company. This mega menu is a great option that allows users to select a main navigation component where they can look at the solutions that are most relevant to them. The right section segments the users by industry so that they can learn more about how those solutions may work for their business specifically.
This allows users to easily access the solution that is most relevant to them without having to deal with the noise associated with the other elements of the navigation, which is a common complaint for mega menus that are very broad.
They're super easy to navigate
\nMany make claims that mega menus are not easy for users to navigate because of the additional display of information that isn’t relevant to that particular user. When a mega menu is poorly designed, it can be very overwhelming. However, when mega menus are broken down into categories and extraneous information is hidden from the user, it’s much more helpful.
Mega Menus are needed when there are too many sub categories in traditional drop down navigation. Mega Menus are a simpler way to manage multiple offerings and product categories. We can see this is particularly useful for business to consumer retail shops like online fashion retailers, home improvement stores and more.
Implementing mega menus helps avoid endless scrolling in their attempt to find the information they need about the topics that are most important to them. The days of scrolling to the bottom of a webpage to get to the information you need are gone, so long as you plant your mega menu properly.
Users get what they need
\n
Through the use of a mega menu, users can easily navigate between products that they want or explore services that are most relevant to them based on the content categories present in the navigation. The more quickly a user can find what they’re looking for, the greater the potential for converting faster into a lead, since the content they’re viewing out of the gate is more relevant to their interests.
Regular dropdown menus can often hide many user options, which requires users to recall information rather than it remaining in front of them. Mega menus show your users everything in one place for an at-a-glance review of the information they’re seeking.
It also shows relationships between products and services and allows you to target more specifically by topic, service, product type, industry or individual need.
Align your content with the buyer journey
\n
Mega menus allow you to target your content within your navigation based on the needs of your ideal buyer personas. If you are targeting specific industries or roles, have important information that’s relevant to them, want to elaborate on more specific services, or feature specific high-converting pages, this is a great opportunity to do so.
Breaking your content down by industry or most common problems based on role helps your users quickly navigate to content that they identify with. Highlighting pain points or industries can deliver relevant content more quickly than it would for a user just browsing solutions or services on your website. Think of this as a different type of content personalization.
Above you’ll see how a staffing agency has targeted their solutions section and highlighted those looking for executive team members. They’ve also broken down their other service offerings very clearly by needs and segments of their market.
It’s important to organize your mega menu properly if you’re exploring adding one to your website. There are many instances where agencies or businesses failed to do the appropriate amount of research on their buyers and the lack of planning created more conversion issues than it resolved.
By doing in-depth research on your buyers, their journey from awareness to consideration and then decision, and your high converting pages and popular resources, you can easily segment your content in your navigation to better serve your customers and get them to where they want to go.
Need some help implementing a mega menu on your website?
What do you think of mega menus? Share your favorites below in the comments.
When it comes to HubSpot CMS development trends, we’ve seen a lot of different requests over the years. Parallax scrolling animations, retro fonts, 3D visuals, augmented reality and more - web design trends the last few years have brought a lot of interesting features to websites. One feature that isn’t that new, stands out to us and seems to be a more popular request in our recent projects is a website mega menu. While mega menus have been around for many years, we’re just now seeing more adoption in businesses. For a very long time, confusing and difficult-to-navigate hover-over drop down menus dominated business websites. While it helped meet the needs for growing businesses with complex resources on their websites, it often came at the expense of user experience. The majority of the most valuable information remained inside individual web pages and there wasn’t much ability for users to parse through the information most relevant to them or gain a better understanding of what information was both relevant and available to them.
\n\nWhat are mega menus?
\nMega menus are a more robust navigation menu that displays many different categories and options inside a 2D dropdown layout. Mega menus are the perfect way to enhance the user experience and place more central information in the hands of your users. Rather than guessing at what they’d like to see, your prospects can easily review a list of categories that apply to your goods and services. Segment your goods and services by industry or market to assist website visitors in better determining how your products apply to their business. The result? More organized navigation and resource centers that break down offerings by type or category.
Mega menus are one of the web development trends for HubSpot CMS that are here to stay. Here’s why we think that they’re a really valuable design trend that you should consider adding to your website.
They're more interactive
\nWhen it comes to time on page, you want to give your users options while still helping them move down the funnel in the buyer’s journey by delivering them the most relevant content. By adding a mega menu to your website, you can help your users get to the information that they need by using the categories, industries or products that you feature in your mega menu. This can help to better qualify your online prospects prior to them delving deep into your website and potentially reduces the number of steps required before they make a conversion decision.
\nMega menus are used among a wide variety of industries, including healthcare, business services, e-commerce and more. Here’s a really great example of a mega menu that we partnered up with BS+Co to develop for Advanced Data Systems Corporation, a healthcare automation company. This mega menu is a great option that allows users to select a main navigation component where they can look at the solutions that are most relevant to them. The right section segments the users by industry so that they can learn more about how those solutions may work for their business specifically.
This allows users to easily access the solution that is most relevant to them without having to deal with the noise associated with the other elements of the navigation, which is a common complaint for mega menus that are very broad.
They're super easy to navigate
\nMany make claims that mega menus are not easy for users to navigate because of the additional display of information that isn’t relevant to that particular user. When a mega menu is poorly designed, it can be very overwhelming. However, when mega menus are broken down into categories and extraneous information is hidden from the user, it’s much more helpful.
Mega Menus are needed when there are too many sub categories in traditional drop down navigation. Mega Menus are a simpler way to manage multiple offerings and product categories. We can see this is particularly useful for business to consumer retail shops like online fashion retailers, home improvement stores and more.
Implementing mega menus helps avoid endless scrolling in their attempt to find the information they need about the topics that are most important to them. The days of scrolling to the bottom of a webpage to get to the information you need are gone, so long as you plant your mega menu properly.
Users get what they need
\n
Through the use of a mega menu, users can easily navigate between products that they want or explore services that are most relevant to them based on the content categories present in the navigation. The more quickly a user can find what they’re looking for, the greater the potential for converting faster into a lead, since the content they’re viewing out of the gate is more relevant to their interests.
Regular dropdown menus can often hide many user options, which requires users to recall information rather than it remaining in front of them. Mega menus show your users everything in one place for an at-a-glance review of the information they’re seeking.
It also shows relationships between products and services and allows you to target more specifically by topic, service, product type, industry or individual need.
Align your content with the buyer journey
\n
Mega menus allow you to target your content within your navigation based on the needs of your ideal buyer personas. If you are targeting specific industries or roles, have important information that’s relevant to them, want to elaborate on more specific services, or feature specific high-converting pages, this is a great opportunity to do so.
Breaking your content down by industry or most common problems based on role helps your users quickly navigate to content that they identify with. Highlighting pain points or industries can deliver relevant content more quickly than it would for a user just browsing solutions or services on your website. Think of this as a different type of content personalization.
Above you’ll see how a staffing agency has targeted their solutions section and highlighted those looking for executive team members. They’ve also broken down their other service offerings very clearly by needs and segments of their market.
It’s important to organize your mega menu properly if you’re exploring adding one to your website. There are many instances where agencies or businesses failed to do the appropriate amount of research on their buyers and the lack of planning created more conversion issues than it resolved.
By doing in-depth research on your buyers, their journey from awareness to consideration and then decision, and your high converting pages and popular resources, you can easily segment your content in your navigation to better serve your customers and get them to where they want to go.
Need some help implementing a mega menu on your website?
What do you think of mega menus? Share your favorites below in the comments.
When it comes to HubSpot CMS development trends, we’ve seen a lot of different requests over the years. Parallax scrolling animations, retro fonts, 3D visuals, augmented reality and more - web design trends the last few years have brought a lot of interesting features to websites. One feature that isn’t that new, stands out to us and seems to be a more popular request in our recent projects is a website mega menu. While mega menus have been around for many years, we’re just now seeing more adoption in businesses. For a very long time, confusing and difficult-to-navigate hover-over drop down menus dominated business websites. While it helped meet the needs for growing businesses with complex resources on their websites, it often came at the expense of user experience. The majority of the most valuable information remained inside individual web pages and there wasn’t much ability for users to parse through the information most relevant to them or gain a better understanding of what information was both relevant and available to them.
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\n\nWhat are mega menus?
\nMega menus are a more robust navigation menu that displays many different categories and options inside a 2D dropdown layout. Mega menus are the perfect way to enhance the user experience and place more central information in the hands of your users. Rather than guessing at what they’d like to see, your prospects can easily review a list of categories that apply to your goods and services. Segment your goods and services by industry or market to assist website visitors in better determining how your products apply to their business. The result? More organized navigation and resource centers that break down offerings by type or category.
Mega menus are one of the web development trends for HubSpot CMS that are here to stay. Here’s why we think that they’re a really valuable design trend that you should consider adding to your website.
They're more interactive
\nWhen it comes to time on page, you want to give your users options while still helping them move down the funnel in the buyer’s journey by delivering them the most relevant content. By adding a mega menu to your website, you can help your users get to the information that they need by using the categories, industries or products that you feature in your mega menu. This can help to better qualify your online prospects prior to them delving deep into your website and potentially reduces the number of steps required before they make a conversion decision.
\nMega menus are used among a wide variety of industries, including healthcare, business services, e-commerce and more. Here’s a really great example of a mega menu that we partnered up with BS+Co to develop for Advanced Data Systems Corporation, a healthcare automation company. This mega menu is a great option that allows users to select a main navigation component where they can look at the solutions that are most relevant to them. The right section segments the users by industry so that they can learn more about how those solutions may work for their business specifically.
This allows users to easily access the solution that is most relevant to them without having to deal with the noise associated with the other elements of the navigation, which is a common complaint for mega menus that are very broad.
They're super easy to navigate
\nMany make claims that mega menus are not easy for users to navigate because of the additional display of information that isn’t relevant to that particular user. When a mega menu is poorly designed, it can be very overwhelming. However, when mega menus are broken down into categories and extraneous information is hidden from the user, it’s much more helpful.
Mega Menus are needed when there are too many sub categories in traditional drop down navigation. Mega Menus are a simpler way to manage multiple offerings and product categories. We can see this is particularly useful for business to consumer retail shops like online fashion retailers, home improvement stores and more.
Implementing mega menus helps avoid endless scrolling in their attempt to find the information they need about the topics that are most important to them. The days of scrolling to the bottom of a webpage to get to the information you need are gone, so long as you plant your mega menu properly.
Users get what they need
\n
Through the use of a mega menu, users can easily navigate between products that they want or explore services that are most relevant to them based on the content categories present in the navigation. The more quickly a user can find what they’re looking for, the greater the potential for converting faster into a lead, since the content they’re viewing out of the gate is more relevant to their interests.
Regular dropdown menus can often hide many user options, which requires users to recall information rather than it remaining in front of them. Mega menus show your users everything in one place for an at-a-glance review of the information they’re seeking.
It also shows relationships between products and services and allows you to target more specifically by topic, service, product type, industry or individual need.
Align your content with the buyer journey
\n
Mega menus allow you to target your content within your navigation based on the needs of your ideal buyer personas. If you are targeting specific industries or roles, have important information that’s relevant to them, want to elaborate on more specific services, or feature specific high-converting pages, this is a great opportunity to do so.
Breaking your content down by industry or most common problems based on role helps your users quickly navigate to content that they identify with. Highlighting pain points or industries can deliver relevant content more quickly than it would for a user just browsing solutions or services on your website. Think of this as a different type of content personalization.
Above you’ll see how a staffing agency has targeted their solutions section and highlighted those looking for executive team members. They’ve also broken down their other service offerings very clearly by needs and segments of their market.
It’s important to organize your mega menu properly if you’re exploring adding one to your website. There are many instances where agencies or businesses failed to do the appropriate amount of research on their buyers and the lack of planning created more conversion issues than it resolved.
By doing in-depth research on your buyers, their journey from awareness to consideration and then decision, and your high converting pages and popular resources, you can easily segment your content in your navigation to better serve your customers and get them to where they want to go.
Need some help implementing a mega menu on your website?
What do you think of mega menus? Share your favorites below in the comments.
When it comes to HubSpot CMS development trends, we’ve seen a lot of different requests over the years. Parallax scrolling animations, retro fonts, 3D visuals, augmented reality and more - web design trends the last few years have brought a lot of interesting features to websites. One feature that isn’t that new, stands out to us and seems to be a more popular request in our recent projects is a website mega menu. While mega menus have been around for many years, we’re just now seeing more adoption in businesses. For a very long time, confusing and difficult-to-navigate hover-over drop down menus dominated business websites. While it helped meet the needs for growing businesses with complex resources on their websites, it often came at the expense of user experience. The majority of the most valuable information remained inside individual web pages and there wasn’t much ability for users to parse through the information most relevant to them or gain a better understanding of what information was both relevant and available to them.
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