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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
6 Signs Its Time to Ditch your Current HubSpot CMS Developer
Is it time to kick your current HubSpot CMS developer to the curb? Here are a few warning signs...
Why an Experienced HubSpot CMS Developer? Your Website Isn't a Sub Sandwich
You may think that placing an order for your next HubSpot CMS development project is the best way to go. But an experienced HubSpot Developer knows best...
HubSpot API Integrations Improve Organizational Health
HubSpot API Integrations make boost productivity and improve customer experience. Here's how:
Page Speed Optimization: 5 Factors Bogging Down Your Website
When it comes to page speed optimization, your load times matter. Here are 5 things that may be causing website bloat.
5 Website Optimization Tools to Boost Conversions
More than SEO: Here are our top website optimization tools for increasing conversions and optimizing your website.
The Problem with Cheap Outsourced Web Development
Cheap outsourced web development can do more harm than good and cost more money in the long run. Here's why:
HubSpot CMS Web Design: The Continuous Improvement Model
Discover how the Continuous Improvement Model for your HubSpot CMS Web Design will help increase conversions and improve usability.
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You hired them based on price.
\n
You get what you pay for, and despite that being a cliche, we still see many small businesses choose price over experience when it comes to website development. In the equation of value, experience matters. Bragging about getting a great deal on a new car is awesome, but getting a great deal on your web developer is probably going to cost you more in the long run.
Opportunity cost is defined as the loss of potential gain from other alternatives when one alternative is chosen. It’s the ROMO (reality of missing out), because when you choose a developer based on price you’re probably going to sacrifice one or more benefits: quality, experience, talent, time, or ROI. An inexperienced, inexpensive developer will cost you leads, customers, and sales — it’s just a matter of how.
Related Article: The Problem with Cheap Outsourced Web Development
\nYour page load speed is more than 4 seconds.
\n
We recently engaged a client that worked with one of the biggest HubSpot CMS development partner agencies. The agency made a beautiful, cleanly coded website, so we were surprised to hear that the client was looking to move. Initially, they told us that the options the larger agency had for retainers were out of their budget, but as we dug in further during our audit, we noticed a critical issue with their resource center.
Resource centers are a great way for companies to centralize their content and add filters for categories, industries, and relevant topics. In this case, rather than using the native HubSpot database, the agency opted for a cloud server that needed to be accessed on every page load. This unnecessary step added 2-4 seconds to access the resource database, depending on the connection, aside from all the other elements on the website that needed time to load. A user on the page was waiting well over 5 seconds for the biggest educational resource on the website to load. A company’s web resource center is the tool that helps move prospects down the funnel and through the sales process on their own, and we cannot even begin to imagine the number of opportunities.
In this case, the web developers did all the right things and had the right amount of experience, but someone made a critical mistake. That mistake might have been the result of not understanding the different features and capabilities in HubSpot, but the reason doesn’t matter — the client not only is missing sales opportunities, but their rankings suffer in the long term as the result of slow load times. Load speed is critical. If you need more insight about page load speed, check out this blog on factors affecting page load time.
It takes them more than a few days to respond to you, if they respond at all.
\n
More cliches: Time is money. It’s a direct translation here.Whether something major is broken or you just need to update the position of a CTA button in your header, you need to know that your updates are a priority when it comes to HubSpot CMS development. You need an agency that is responsive and knowledgeable, balancing quick solutions with long-term experience in HubSpot CMS. If a developer is ghosting you on a project or generally unresponsive when you approach them for assistance, you need another partner.
Every moment that you spend with a site that isn’t converting optimally is time that you’re losing potential traffic and leads on your site. Balancing an experienced developer with a developer who can handle capacity and regards their clients (and their business goals) as a priority rather than just a number is critical. Is the biggest agency the best solution? Maybe. But it’s even better to get an experienced HubSpot developer who still has that small-business touch when it comes to your website.
They use the word \"impossible.\"
\n
When a web developer tells you something isn’t possible, the odds are they’re being lazy, lack the knowledge they need to execute your idea, or consider the solution time intensive (costly). The term impossible doesn’t exist at an agency with real knowledge of the HubSpot CMS. While it may appear that a solution is unavailable out of the box, there’s usually some kind of workaround to support what you’re trying to do: We just have to think creatively to determine exactly how we can execute it within the constraints of the available features and tools. In the world of web development, especially with a powerful tool like HubSpot, nothing is impossible, it’s just a matter of budget and time to execute.
They’re order takers.
\n
If a client demands it (as sometimes happens with our white-label clients), we will always take a design and implement it as we receive it. However, we will also always raise potential issues we see with that design, whether or not the client has asked for our feedback.
We cannot in good conscience develop a site for a client knowing it’s not the best solution. As we’ve said in a previous blog, your website isn’t a submarine sandwich. Can you walk up and place an order for something you think you want? Absolutely. Is that necessarily what your target buyer wants? Probably not.
We always balance our expertise, our understanding of the tools available within HubSpot CMS, and your needs with user experience and the needs of the buyers who are seeking you out. It’s a red flag when your developer doesn’t ask questions. What you’re asking for might seem simple, but often it can mean the difference between getting what you want versus what you need. An experienced developer can take you to places you didn’t even know you wanted to go.
They’re not digging into your integration opportunities.
\n
For the majority of our clients, we are their go-to for business processes related to their website and technology. A good developer understands a website that converts isn’t enough. The more streamlined the process and delivery between sales, marketing, and customer service are, the happier customers and employees will be.
If your developer is knowledgeable enough to build API integrations and really dig into how your software applications are sharing (or not sharing) data with HubSpot, you can streamline many aspects of your day to day operations. Ensuring your main line of business application speaks to HubSpot CRM, and vice versa, will allow for revenue attribution, more detailed customer profiles, and the ability to close the loop on your sales process.
\n\n
Related Reading: Hubspot API Integrations Improve Organizational Health
\n\n
It doesn’t matter what you’ve done in the past when it comes to your web developer, we’re not here to judge you. We are here to show you the possibilities and opportunities available to you when you start to explore what’s available outside your current box.
An experienced, responsive developer will be a long-term consultant who is available to help you as your business scales and ensure your website grows with it. Rather than taking orders, they’ll make recommendations, help bridge the gap, and connect your departments to build synergy and improve the ecosystem in your organization. They’ll push boundaries with you and help you innovate beyond your competition to gain market share and make your online presence as authoritative and imposing as the essence of your business.
Isn’t it time to deliver the experience that reflects your business to your customers?
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You hired them based on price.
\n
You get what you pay for, and despite that being a cliche, we still see many small businesses choose price over experience when it comes to website development. In the equation of value, experience matters. Bragging about getting a great deal on a new car is awesome, but getting a great deal on your web developer is probably going to cost you more in the long run.
Opportunity cost is defined as the loss of potential gain from other alternatives when one alternative is chosen. It’s the ROMO (reality of missing out), because when you choose a developer based on price you’re probably going to sacrifice one or more benefits: quality, experience, talent, time, or ROI. An inexperienced, inexpensive developer will cost you leads, customers, and sales — it’s just a matter of how.
Related Article: The Problem with Cheap Outsourced Web Development
\nYour page load speed is more than 4 seconds.
\n
We recently engaged a client that worked with one of the biggest HubSpot CMS development partner agencies. The agency made a beautiful, cleanly coded website, so we were surprised to hear that the client was looking to move. Initially, they told us that the options the larger agency had for retainers were out of their budget, but as we dug in further during our audit, we noticed a critical issue with their resource center.
Resource centers are a great way for companies to centralize their content and add filters for categories, industries, and relevant topics. In this case, rather than using the native HubSpot database, the agency opted for a cloud server that needed to be accessed on every page load. This unnecessary step added 2-4 seconds to access the resource database, depending on the connection, aside from all the other elements on the website that needed time to load. A user on the page was waiting well over 5 seconds for the biggest educational resource on the website to load. A company’s web resource center is the tool that helps move prospects down the funnel and through the sales process on their own, and we cannot even begin to imagine the number of opportunities.
In this case, the web developers did all the right things and had the right amount of experience, but someone made a critical mistake. That mistake might have been the result of not understanding the different features and capabilities in HubSpot, but the reason doesn’t matter — the client not only is missing sales opportunities, but their rankings suffer in the long term as the result of slow load times. Load speed is critical. If you need more insight about page load speed, check out this blog on factors affecting page load time.
It takes them more than a few days to respond to you, if they respond at all.
\n
More cliches: Time is money. It’s a direct translation here.Whether something major is broken or you just need to update the position of a CTA button in your header, you need to know that your updates are a priority when it comes to HubSpot CMS development. You need an agency that is responsive and knowledgeable, balancing quick solutions with long-term experience in HubSpot CMS. If a developer is ghosting you on a project or generally unresponsive when you approach them for assistance, you need another partner.
Every moment that you spend with a site that isn’t converting optimally is time that you’re losing potential traffic and leads on your site. Balancing an experienced developer with a developer who can handle capacity and regards their clients (and their business goals) as a priority rather than just a number is critical. Is the biggest agency the best solution? Maybe. But it’s even better to get an experienced HubSpot developer who still has that small-business touch when it comes to your website.
They use the word \"impossible.\"
\n
When a web developer tells you something isn’t possible, the odds are they’re being lazy, lack the knowledge they need to execute your idea, or consider the solution time intensive (costly). The term impossible doesn’t exist at an agency with real knowledge of the HubSpot CMS. While it may appear that a solution is unavailable out of the box, there’s usually some kind of workaround to support what you’re trying to do: We just have to think creatively to determine exactly how we can execute it within the constraints of the available features and tools. In the world of web development, especially with a powerful tool like HubSpot, nothing is impossible, it’s just a matter of budget and time to execute.
They’re order takers.
\n
If a client demands it (as sometimes happens with our white-label clients), we will always take a design and implement it as we receive it. However, we will also always raise potential issues we see with that design, whether or not the client has asked for our feedback.
We cannot in good conscience develop a site for a client knowing it’s not the best solution. As we’ve said in a previous blog, your website isn’t a submarine sandwich. Can you walk up and place an order for something you think you want? Absolutely. Is that necessarily what your target buyer wants? Probably not.
We always balance our expertise, our understanding of the tools available within HubSpot CMS, and your needs with user experience and the needs of the buyers who are seeking you out. It’s a red flag when your developer doesn’t ask questions. What you’re asking for might seem simple, but often it can mean the difference between getting what you want versus what you need. An experienced developer can take you to places you didn’t even know you wanted to go.
They’re not digging into your integration opportunities.
\n
For the majority of our clients, we are their go-to for business processes related to their website and technology. A good developer understands a website that converts isn’t enough. The more streamlined the process and delivery between sales, marketing, and customer service are, the happier customers and employees will be.
If your developer is knowledgeable enough to build API integrations and really dig into how your software applications are sharing (or not sharing) data with HubSpot, you can streamline many aspects of your day to day operations. Ensuring your main line of business application speaks to HubSpot CRM, and vice versa, will allow for revenue attribution, more detailed customer profiles, and the ability to close the loop on your sales process.
\n\n
Related Reading: Hubspot API Integrations Improve Organizational Health
\n\n
It doesn’t matter what you’ve done in the past when it comes to your web developer, we’re not here to judge you. We are here to show you the possibilities and opportunities available to you when you start to explore what’s available outside your current box.
An experienced, responsive developer will be a long-term consultant who is available to help you as your business scales and ensure your website grows with it. Rather than taking orders, they’ll make recommendations, help bridge the gap, and connect your departments to build synergy and improve the ecosystem in your organization. They’ll push boundaries with you and help you innovate beyond your competition to gain market share and make your online presence as authoritative and imposing as the essence of your business.
Isn’t it time to deliver the experience that reflects your business to your customers?
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You hired them based on price.
\n
You get what you pay for, and despite that being a cliche, we still see many small businesses choose price over experience when it comes to website development. In the equation of value, experience matters. Bragging about getting a great deal on a new car is awesome, but getting a great deal on your web developer is probably going to cost you more in the long run.
Opportunity cost is defined as the loss of potential gain from other alternatives when one alternative is chosen. It’s the ROMO (reality of missing out), because when you choose a developer based on price you’re probably going to sacrifice one or more benefits: quality, experience, talent, time, or ROI. An inexperienced, inexpensive developer will cost you leads, customers, and sales — it’s just a matter of how.
Related Article: The Problem with Cheap Outsourced Web Development
\nYour page load speed is more than 4 seconds.
\n
We recently engaged a client that worked with one of the biggest HubSpot CMS development partner agencies. The agency made a beautiful, cleanly coded website, so we were surprised to hear that the client was looking to move. Initially, they told us that the options the larger agency had for retainers were out of their budget, but as we dug in further during our audit, we noticed a critical issue with their resource center.
Resource centers are a great way for companies to centralize their content and add filters for categories, industries, and relevant topics. In this case, rather than using the native HubSpot database, the agency opted for a cloud server that needed to be accessed on every page load. This unnecessary step added 2-4 seconds to access the resource database, depending on the connection, aside from all the other elements on the website that needed time to load. A user on the page was waiting well over 5 seconds for the biggest educational resource on the website to load. A company’s web resource center is the tool that helps move prospects down the funnel and through the sales process on their own, and we cannot even begin to imagine the number of opportunities.
In this case, the web developers did all the right things and had the right amount of experience, but someone made a critical mistake. That mistake might have been the result of not understanding the different features and capabilities in HubSpot, but the reason doesn’t matter — the client not only is missing sales opportunities, but their rankings suffer in the long term as the result of slow load times. Load speed is critical. If you need more insight about page load speed, check out this blog on factors affecting page load time.
It takes them more than a few days to respond to you, if they respond at all.
\n
More cliches: Time is money. It’s a direct translation here.Whether something major is broken or you just need to update the position of a CTA button in your header, you need to know that your updates are a priority when it comes to HubSpot CMS development. You need an agency that is responsive and knowledgeable, balancing quick solutions with long-term experience in HubSpot CMS. If a developer is ghosting you on a project or generally unresponsive when you approach them for assistance, you need another partner.
Every moment that you spend with a site that isn’t converting optimally is time that you’re losing potential traffic and leads on your site. Balancing an experienced developer with a developer who can handle capacity and regards their clients (and their business goals) as a priority rather than just a number is critical. Is the biggest agency the best solution? Maybe. But it’s even better to get an experienced HubSpot developer who still has that small-business touch when it comes to your website.
They use the word \"impossible.\"
\n
When a web developer tells you something isn’t possible, the odds are they’re being lazy, lack the knowledge they need to execute your idea, or consider the solution time intensive (costly). The term impossible doesn’t exist at an agency with real knowledge of the HubSpot CMS. While it may appear that a solution is unavailable out of the box, there’s usually some kind of workaround to support what you’re trying to do: We just have to think creatively to determine exactly how we can execute it within the constraints of the available features and tools. In the world of web development, especially with a powerful tool like HubSpot, nothing is impossible, it’s just a matter of budget and time to execute.
They’re order takers.
\n
If a client demands it (as sometimes happens with our white-label clients), we will always take a design and implement it as we receive it. However, we will also always raise potential issues we see with that design, whether or not the client has asked for our feedback.
We cannot in good conscience develop a site for a client knowing it’s not the best solution. As we’ve said in a previous blog, your website isn’t a submarine sandwich. Can you walk up and place an order for something you think you want? Absolutely. Is that necessarily what your target buyer wants? Probably not.
We always balance our expertise, our understanding of the tools available within HubSpot CMS, and your needs with user experience and the needs of the buyers who are seeking you out. It’s a red flag when your developer doesn’t ask questions. What you’re asking for might seem simple, but often it can mean the difference between getting what you want versus what you need. An experienced developer can take you to places you didn’t even know you wanted to go.
They’re not digging into your integration opportunities.
\n
For the majority of our clients, we are their go-to for business processes related to their website and technology. A good developer understands a website that converts isn’t enough. The more streamlined the process and delivery between sales, marketing, and customer service are, the happier customers and employees will be.
If your developer is knowledgeable enough to build API integrations and really dig into how your software applications are sharing (or not sharing) data with HubSpot, you can streamline many aspects of your day to day operations. Ensuring your main line of business application speaks to HubSpot CRM, and vice versa, will allow for revenue attribution, more detailed customer profiles, and the ability to close the loop on your sales process.
\n\n
Related Reading: Hubspot API Integrations Improve Organizational Health
\n\n
It doesn’t matter what you’ve done in the past when it comes to your web developer, we’re not here to judge you. We are here to show you the possibilities and opportunities available to you when you start to explore what’s available outside your current box.
An experienced, responsive developer will be a long-term consultant who is available to help you as your business scales and ensure your website grows with it. Rather than taking orders, they’ll make recommendations, help bridge the gap, and connect your departments to build synergy and improve the ecosystem in your organization. They’ll push boundaries with you and help you innovate beyond your competition to gain market share and make your online presence as authoritative and imposing as the essence of your business.
Isn’t it time to deliver the experience that reflects your business to your customers?
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You hired them based on price.
\n
You get what you pay for, and despite that being a cliche, we still see many small businesses choose price over experience when it comes to website development. In the equation of value, experience matters. Bragging about getting a great deal on a new car is awesome, but getting a great deal on your web developer is probably going to cost you more in the long run.
Opportunity cost is defined as the loss of potential gain from other alternatives when one alternative is chosen. It’s the ROMO (reality of missing out), because when you choose a developer based on price you’re probably going to sacrifice one or more benefits: quality, experience, talent, time, or ROI. An inexperienced, inexpensive developer will cost you leads, customers, and sales — it’s just a matter of how.
Related Article: The Problem with Cheap Outsourced Web Development
\nYour page load speed is more than 4 seconds.
\n
We recently engaged a client that worked with one of the biggest HubSpot CMS development partner agencies. The agency made a beautiful, cleanly coded website, so we were surprised to hear that the client was looking to move. Initially, they told us that the options the larger agency had for retainers were out of their budget, but as we dug in further during our audit, we noticed a critical issue with their resource center.
Resource centers are a great way for companies to centralize their content and add filters for categories, industries, and relevant topics. In this case, rather than using the native HubSpot database, the agency opted for a cloud server that needed to be accessed on every page load. This unnecessary step added 2-4 seconds to access the resource database, depending on the connection, aside from all the other elements on the website that needed time to load. A user on the page was waiting well over 5 seconds for the biggest educational resource on the website to load. A company’s web resource center is the tool that helps move prospects down the funnel and through the sales process on their own, and we cannot even begin to imagine the number of opportunities.
In this case, the web developers did all the right things and had the right amount of experience, but someone made a critical mistake. That mistake might have been the result of not understanding the different features and capabilities in HubSpot, but the reason doesn’t matter — the client not only is missing sales opportunities, but their rankings suffer in the long term as the result of slow load times. Load speed is critical. If you need more insight about page load speed, check out this blog on factors affecting page load time.
It takes them more than a few days to respond to you, if they respond at all.
\n
More cliches: Time is money. It’s a direct translation here.Whether something major is broken or you just need to update the position of a CTA button in your header, you need to know that your updates are a priority when it comes to HubSpot CMS development. You need an agency that is responsive and knowledgeable, balancing quick solutions with long-term experience in HubSpot CMS. If a developer is ghosting you on a project or generally unresponsive when you approach them for assistance, you need another partner.
Every moment that you spend with a site that isn’t converting optimally is time that you’re losing potential traffic and leads on your site. Balancing an experienced developer with a developer who can handle capacity and regards their clients (and their business goals) as a priority rather than just a number is critical. Is the biggest agency the best solution? Maybe. But it’s even better to get an experienced HubSpot developer who still has that small-business touch when it comes to your website.
They use the word \"impossible.\"
\n
When a web developer tells you something isn’t possible, the odds are they’re being lazy, lack the knowledge they need to execute your idea, or consider the solution time intensive (costly). The term impossible doesn’t exist at an agency with real knowledge of the HubSpot CMS. While it may appear that a solution is unavailable out of the box, there’s usually some kind of workaround to support what you’re trying to do: We just have to think creatively to determine exactly how we can execute it within the constraints of the available features and tools. In the world of web development, especially with a powerful tool like HubSpot, nothing is impossible, it’s just a matter of budget and time to execute.
They’re order takers.
\n
If a client demands it (as sometimes happens with our white-label clients), we will always take a design and implement it as we receive it. However, we will also always raise potential issues we see with that design, whether or not the client has asked for our feedback.
We cannot in good conscience develop a site for a client knowing it’s not the best solution. As we’ve said in a previous blog, your website isn’t a submarine sandwich. Can you walk up and place an order for something you think you want? Absolutely. Is that necessarily what your target buyer wants? Probably not.
We always balance our expertise, our understanding of the tools available within HubSpot CMS, and your needs with user experience and the needs of the buyers who are seeking you out. It’s a red flag when your developer doesn’t ask questions. What you’re asking for might seem simple, but often it can mean the difference between getting what you want versus what you need. An experienced developer can take you to places you didn’t even know you wanted to go.
They’re not digging into your integration opportunities.
\n
For the majority of our clients, we are their go-to for business processes related to their website and technology. A good developer understands a website that converts isn’t enough. The more streamlined the process and delivery between sales, marketing, and customer service are, the happier customers and employees will be.
If your developer is knowledgeable enough to build API integrations and really dig into how your software applications are sharing (or not sharing) data with HubSpot, you can streamline many aspects of your day to day operations. Ensuring your main line of business application speaks to HubSpot CRM, and vice versa, will allow for revenue attribution, more detailed customer profiles, and the ability to close the loop on your sales process.
\n\n
Related Reading: Hubspot API Integrations Improve Organizational Health
\n\n
It doesn’t matter what you’ve done in the past when it comes to your web developer, we’re not here to judge you. We are here to show you the possibilities and opportunities available to you when you start to explore what’s available outside your current box.
An experienced, responsive developer will be a long-term consultant who is available to help you as your business scales and ensure your website grows with it. Rather than taking orders, they’ll make recommendations, help bridge the gap, and connect your departments to build synergy and improve the ecosystem in your organization. They’ll push boundaries with you and help you innovate beyond your competition to gain market share and make your online presence as authoritative and imposing as the essence of your business.
Isn’t it time to deliver the experience that reflects your business to your customers?
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You hired them based on price.
\n
You get what you pay for, and despite that being a cliche, we still see many small businesses choose price over experience when it comes to website development. In the equation of value, experience matters. Bragging about getting a great deal on a new car is awesome, but getting a great deal on your web developer is probably going to cost you more in the long run.
Opportunity cost is defined as the loss of potential gain from other alternatives when one alternative is chosen. It’s the ROMO (reality of missing out), because when you choose a developer based on price you’re probably going to sacrifice one or more benefits: quality, experience, talent, time, or ROI. An inexperienced, inexpensive developer will cost you leads, customers, and sales — it’s just a matter of how.
Related Article: The Problem with Cheap Outsourced Web Development
\nYour page load speed is more than 4 seconds.
\n
We recently engaged a client that worked with one of the biggest HubSpot CMS development partner agencies. The agency made a beautiful, cleanly coded website, so we were surprised to hear that the client was looking to move. Initially, they told us that the options the larger agency had for retainers were out of their budget, but as we dug in further during our audit, we noticed a critical issue with their resource center.
Resource centers are a great way for companies to centralize their content and add filters for categories, industries, and relevant topics. In this case, rather than using the native HubSpot database, the agency opted for a cloud server that needed to be accessed on every page load. This unnecessary step added 2-4 seconds to access the resource database, depending on the connection, aside from all the other elements on the website that needed time to load. A user on the page was waiting well over 5 seconds for the biggest educational resource on the website to load. A company’s web resource center is the tool that helps move prospects down the funnel and through the sales process on their own, and we cannot even begin to imagine the number of opportunities.
In this case, the web developers did all the right things and had the right amount of experience, but someone made a critical mistake. That mistake might have been the result of not understanding the different features and capabilities in HubSpot, but the reason doesn’t matter — the client not only is missing sales opportunities, but their rankings suffer in the long term as the result of slow load times. Load speed is critical. If you need more insight about page load speed, check out this blog on factors affecting page load time.
It takes them more than a few days to respond to you, if they respond at all.
\n
More cliches: Time is money. It’s a direct translation here.Whether something major is broken or you just need to update the position of a CTA button in your header, you need to know that your updates are a priority when it comes to HubSpot CMS development. You need an agency that is responsive and knowledgeable, balancing quick solutions with long-term experience in HubSpot CMS. If a developer is ghosting you on a project or generally unresponsive when you approach them for assistance, you need another partner.
Every moment that you spend with a site that isn’t converting optimally is time that you’re losing potential traffic and leads on your site. Balancing an experienced developer with a developer who can handle capacity and regards their clients (and their business goals) as a priority rather than just a number is critical. Is the biggest agency the best solution? Maybe. But it’s even better to get an experienced HubSpot developer who still has that small-business touch when it comes to your website.
They use the word \"impossible.\"
\n
When a web developer tells you something isn’t possible, the odds are they’re being lazy, lack the knowledge they need to execute your idea, or consider the solution time intensive (costly). The term impossible doesn’t exist at an agency with real knowledge of the HubSpot CMS. While it may appear that a solution is unavailable out of the box, there’s usually some kind of workaround to support what you’re trying to do: We just have to think creatively to determine exactly how we can execute it within the constraints of the available features and tools. In the world of web development, especially with a powerful tool like HubSpot, nothing is impossible, it’s just a matter of budget and time to execute.
They’re order takers.
\n
If a client demands it (as sometimes happens with our white-label clients), we will always take a design and implement it as we receive it. However, we will also always raise potential issues we see with that design, whether or not the client has asked for our feedback.
We cannot in good conscience develop a site for a client knowing it’s not the best solution. As we’ve said in a previous blog, your website isn’t a submarine sandwich. Can you walk up and place an order for something you think you want? Absolutely. Is that necessarily what your target buyer wants? Probably not.
We always balance our expertise, our understanding of the tools available within HubSpot CMS, and your needs with user experience and the needs of the buyers who are seeking you out. It’s a red flag when your developer doesn’t ask questions. What you’re asking for might seem simple, but often it can mean the difference between getting what you want versus what you need. An experienced developer can take you to places you didn’t even know you wanted to go.
They’re not digging into your integration opportunities.
\n
For the majority of our clients, we are their go-to for business processes related to their website and technology. A good developer understands a website that converts isn’t enough. The more streamlined the process and delivery between sales, marketing, and customer service are, the happier customers and employees will be.
If your developer is knowledgeable enough to build API integrations and really dig into how your software applications are sharing (or not sharing) data with HubSpot, you can streamline many aspects of your day to day operations. Ensuring your main line of business application speaks to HubSpot CRM, and vice versa, will allow for revenue attribution, more detailed customer profiles, and the ability to close the loop on your sales process.
\n\n
Related Reading: Hubspot API Integrations Improve Organizational Health
\n\n
It doesn’t matter what you’ve done in the past when it comes to your web developer, we’re not here to judge you. We are here to show you the possibilities and opportunities available to you when you start to explore what’s available outside your current box.
An experienced, responsive developer will be a long-term consultant who is available to help you as your business scales and ensure your website grows with it. Rather than taking orders, they’ll make recommendations, help bridge the gap, and connect your departments to build synergy and improve the ecosystem in your organization. They’ll push boundaries with you and help you innovate beyond your competition to gain market share and make your online presence as authoritative and imposing as the essence of your business.
Isn’t it time to deliver the experience that reflects your business to your customers?
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It’s like when you walk into a mechanic’s shop: You get quoted a price to have your car fixed, and you think what you’re paying for is straightforward service. You pay the fee, you receive the deliverable, your car is functioning. It works and you saved a bundle of money, right? Well, this is how it should go. Until you find out that the mechanic who worked on your car didn’t complete an important check and all of a sudden you’re broken down on the side of the road. We’ve outlined the basic problem with cheap outsourced web development before, but let’s dig into the specifics.
![\"Publix](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/Messages%20Image(3090274164).jpg?quality=low\")
An inexperienced or inexpensive development team can always get a job done. If you know exactly what you want and have planned exactly how it will work, there is a chance you’ll get exactly what you asked for at the price you want. Around here we don’t operate that way, though. We’re not order takers. You can’t come up to us with your submarine sandwich order and ask for mayonnaise and mustard and provolone cheese and turkey; we’ll suggest the amazing dijon mustard we just got in or the bread that makes everything come together in a symphony of flavor. Around here, we’re dream makers. We talk to you honestly about your wishlist, bringing practical knowledge and suggesting additional features based on experience.
What you get may be different from what you originally conceived, but in so many ways it makes for the best possible result. After all, we’ve been making sandwiches for a long time, and you might not even know what you’re missing when you’re choosing ingredients yourself. And in this analogy we also fail to mention — you’re sharing this sandwich with every single person who encounters it, so what happens if they hate it? We’ve had time to pore through data to understand what works together and what doesn’t and what’s going to please the audience you’re trying to attract.
\nHere are just a few reasons you should make sure you hire an experienced HubSpot CMS developer:
\n\n
Experience matters.
\n\n
Albert Einstein once said, “The only source of knowledge is experience.” We agree. Our years of experience as HubSpot CMS developers mean that we’ve seen it ALL — the good, the bad, and the ugly. Our owner and lead developer built one of the first websites on HubSpot CMS. Over the years we’ve completed so many projects, and HubSpot CMS is our go-to suggestion for website redesign projects, because of its flexibility.
\n\n
As HubSpot has gained popularity, the number of companies adopting the platform has skyrocketed while the number of developers with significant experience in HubSpot CMS is still limited. So many projects at varying stages have fallen upon us to complete or re-develop as a result of inexperienced development teams taking on projects that were over their heads. It’s always unfortunate to be the final destination for frustrated clients who didn’t get what they wanted the first time around, but at least we’re able to deliver where other developers failed.
\n\n
HubSpot CMS is different.
\n\n
We’ve seen developers who market themselves as experienced in HubSpot CMS to win jobs. These developers will hard code an entire website rather than creating flexible and full-featured modules, offering no flexibility for the marketers, and then ghost a client after taking thousands of dollars from them. Yeah. It really happens: We’re doing a case study on it now. .
\n\n
HubSpot CMS has its own programming language. If a developer insists they can code inside HubSpot, but lack meaningful experience with it, you shouldn’t work with them. It’s not that developing on HubSpot CMS is hard, it’s that if your developers really know your way around, you’ll find yourself with an exciting set of powerful modules that are way more flexible than you ever imagined, putting power back into the hands of marketers to create really beautiful pages without navigating any code.
\n\n
Your foundation is important.
\n\n
When the structure of what you’re building is built properly by an experienced HubSpot CMS development team, you won’t have many issues with load speed or optimization issues. We’ve seen inexperienced HubSpot agencies create messy, poorly written code or misconfigure databases for resource centers that bogged down load speed and created such a horrible user experience that their bounce rate skyrocketed. (Check out 5 factors bogging down your website for more insight on the impact of page load times on user experience and conversion.)
\n\n
With one in four users bailing on a website that takes more than 4 seconds to load, the small amount of money you saved by opting for a slow-loading site will end up costing you tens of thousands in potential revenue over the course of the life of your website. Starting with a veteran HubSpot partner developer, on the other hand, will situate you well because they’ll know the ins and outs of the platform and have all the necessary knowledge to code pages that perform.
\n\n
Don’t end up doing it over again.
\n\n
We’ve seen a prospect go to another developer for work and then come back and ask us to redo it. It sometimes turns out that what the client thought they wanted didn’t provide the best user experience, and the developer just took the job and executed without offering additional insight or having the appropriate expertise to assist.
\n\n
We don’t hold grudges: We understand that budgets are budgets and the extra expense paid for the education they needed to gain the confidence to hire someone they could trust. But no one wants to do a project over again! Make sure you properly qualify your developer. Determine their level of expertise in HubSpot CMS by asking about past work, how many HubSpot CMS projects they’ve completed in the last year, and how they stay up to date with the platform — and always ask for customer references!
\n\n
If you’re using or considering HubSpot CMS, you already know your website isn’t static. It’s a super-robust, constantly evolving lead generation tool and probably one of the most significant sources of revenue your company has. While you may think you know exactly what you want when it comes to your next new module, resource center, or website redesign, it’s important you don’t treat this next project like placing an order at your local sub shop.
\n\n
Rattling off a list of features and ingredients you think you may want to an inexperienced developer the same way you’d order a sub at the deli may not get you the results that you’re looking for. Instead, take your desired list of features and ingredients and sit down with a skilled HubSpot developer to determine your best course of action. Forget the quick-serve sub shop altogether. Instead, sit down with an expert who has been there and cultivate perfection so you can deliver even tastier marketing morsels than you ever imagined.
\n\n
A good developer can help you build your next project even better. Hire someone with experience in HubSpot CMS, give them the details of the project, ask them for feedback, and take the time to really get to know the team that you’ll be working with. Some of the most successful projects have been with clients with whom we can dig into page speed, user experience, conversion, and more. A design might look great, but we’ll be able to provide feedback on how it might bog down page load speed, interrupt conversions, or skyrocket bounce rates.
\n\n
Allowing us to explore and conceive with you gives you confidence that we have the experience and knowledge to get you where you need to go — and far beyond, to places you never dreamed you could reach.
\n\n
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It’s like when you walk into a mechanic’s shop: You get quoted a price to have your car fixed, and you think what you’re paying for is straightforward service. You pay the fee, you receive the deliverable, your car is functioning. It works and you saved a bundle of money, right? Well, this is how it should go. Until you find out that the mechanic who worked on your car didn’t complete an important check and all of a sudden you’re broken down on the side of the road. We’ve outlined the basic problem with cheap outsourced web development before, but let’s dig into the specifics.
An inexperienced or inexpensive development team can always get a job done. If you know exactly what you want and have planned exactly how it will work, there is a chance you’ll get exactly what you asked for at the price you want. Around here we don’t operate that way, though. We’re not order takers. You can’t come up to us with your submarine sandwich order and ask for mayonnaise and mustard and provolone cheese and turkey; we’ll suggest the amazing dijon mustard we just got in or the bread that makes everything come together in a symphony of flavor. Around here, we’re dream makers. We talk to you honestly about your wishlist, bringing practical knowledge and suggesting additional features based on experience.
What you get may be different from what you originally conceived, but in so many ways it makes for the best possible result. After all, we’ve been making sandwiches for a long time, and you might not even know what you’re missing when you’re choosing ingredients yourself. And in this analogy we also fail to mention — you’re sharing this sandwich with every single person who encounters it, so what happens if they hate it? We’ve had time to pore through data to understand what works together and what doesn’t and what’s going to please the audience you’re trying to attract.
\nHere are just a few reasons you should make sure you hire an experienced HubSpot CMS developer:
\n\n
Experience matters.
\n\n
Albert Einstein once said, “The only source of knowledge is experience.” We agree. Our years of experience as HubSpot CMS developers mean that we’ve seen it ALL — the good, the bad, and the ugly. Our owner and lead developer built one of the first websites on HubSpot CMS. Over the years we’ve completed so many projects, and HubSpot CMS is our go-to suggestion for website redesign projects, because of its flexibility.
\n\n
As HubSpot has gained popularity, the number of companies adopting the platform has skyrocketed while the number of developers with significant experience in HubSpot CMS is still limited. So many projects at varying stages have fallen upon us to complete or re-develop as a result of inexperienced development teams taking on projects that were over their heads. It’s always unfortunate to be the final destination for frustrated clients who didn’t get what they wanted the first time around, but at least we’re able to deliver where other developers failed.
\n\n
HubSpot CMS is different.
\n\n
We’ve seen developers who market themselves as experienced in HubSpot CMS to win jobs. These developers will hard code an entire website rather than creating flexible and full-featured modules, offering no flexibility for the marketers, and then ghost a client after taking thousands of dollars from them. Yeah. It really happens: We’re doing a case study on it now. .
\n\n
HubSpot CMS has its own programming language. If a developer insists they can code inside HubSpot, but lack meaningful experience with it, you shouldn’t work with them. It’s not that developing on HubSpot CMS is hard, it’s that if your developers really know your way around, you’ll find yourself with an exciting set of powerful modules that are way more flexible than you ever imagined, putting power back into the hands of marketers to create really beautiful pages without navigating any code.
\n\n
Your foundation is important.
\n\n
When the structure of what you’re building is built properly by an experienced HubSpot CMS development team, you won’t have many issues with load speed or optimization issues. We’ve seen inexperienced HubSpot agencies create messy, poorly written code or misconfigure databases for resource centers that bogged down load speed and created such a horrible user experience that their bounce rate skyrocketed. (Check out 5 factors bogging down your website for more insight on the impact of page load times on user experience and conversion.)
\n\n
With one in four users bailing on a website that takes more than 4 seconds to load, the small amount of money you saved by opting for a slow-loading site will end up costing you tens of thousands in potential revenue over the course of the life of your website. Starting with a veteran HubSpot partner developer, on the other hand, will situate you well because they’ll know the ins and outs of the platform and have all the necessary knowledge to code pages that perform.
\n\n
Don’t end up doing it over again.
\n\n
We’ve seen a prospect go to another developer for work and then come back and ask us to redo it. It sometimes turns out that what the client thought they wanted didn’t provide the best user experience, and the developer just took the job and executed without offering additional insight or having the appropriate expertise to assist.
\n\n
We don’t hold grudges: We understand that budgets are budgets and the extra expense paid for the education they needed to gain the confidence to hire someone they could trust. But no one wants to do a project over again! Make sure you properly qualify your developer. Determine their level of expertise in HubSpot CMS by asking about past work, how many HubSpot CMS projects they’ve completed in the last year, and how they stay up to date with the platform — and always ask for customer references!
\n\n
If you’re using or considering HubSpot CMS, you already know your website isn’t static. It’s a super-robust, constantly evolving lead generation tool and probably one of the most significant sources of revenue your company has. While you may think you know exactly what you want when it comes to your next new module, resource center, or website redesign, it’s important you don’t treat this next project like placing an order at your local sub shop.
\n\n
Rattling off a list of features and ingredients you think you may want to an inexperienced developer the same way you’d order a sub at the deli may not get you the results that you’re looking for. Instead, take your desired list of features and ingredients and sit down with a skilled HubSpot developer to determine your best course of action. Forget the quick-serve sub shop altogether. Instead, sit down with an expert who has been there and cultivate perfection so you can deliver even tastier marketing morsels than you ever imagined.
\n\n
A good developer can help you build your next project even better. Hire someone with experience in HubSpot CMS, give them the details of the project, ask them for feedback, and take the time to really get to know the team that you’ll be working with. Some of the most successful projects have been with clients with whom we can dig into page speed, user experience, conversion, and more. A design might look great, but we’ll be able to provide feedback on how it might bog down page load speed, interrupt conversions, or skyrocket bounce rates.
\n\n
Allowing us to explore and conceive with you gives you confidence that we have the experience and knowledge to get you where you need to go — and far beyond, to places you never dreamed you could reach.
\n\n
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It’s like when you walk into a mechanic’s shop: You get quoted a price to have your car fixed, and you think what you’re paying for is straightforward service. You pay the fee, you receive the deliverable, your car is functioning. It works and you saved a bundle of money, right? Well, this is how it should go. Until you find out that the mechanic who worked on your car didn’t complete an important check and all of a sudden you’re broken down on the side of the road. We’ve outlined the basic problem with cheap outsourced web development before, but let’s dig into the specifics.
An inexperienced or inexpensive development team can always get a job done. If you know exactly what you want and have planned exactly how it will work, there is a chance you’ll get exactly what you asked for at the price you want. Around here we don’t operate that way, though. We’re not order takers. You can’t come up to us with your submarine sandwich order and ask for mayonnaise and mustard and provolone cheese and turkey; we’ll suggest the amazing dijon mustard we just got in or the bread that makes everything come together in a symphony of flavor. Around here, we’re dream makers. We talk to you honestly about your wishlist, bringing practical knowledge and suggesting additional features based on experience.
What you get may be different from what you originally conceived, but in so many ways it makes for the best possible result. After all, we’ve been making sandwiches for a long time, and you might not even know what you’re missing when you’re choosing ingredients yourself. And in this analogy we also fail to mention — you’re sharing this sandwich with every single person who encounters it, so what happens if they hate it? We’ve had time to pore through data to understand what works together and what doesn’t and what’s going to please the audience you’re trying to attract.
\nHere are just a few reasons you should make sure you hire an experienced HubSpot CMS developer:
\n\n
Experience matters.
\n\n
Albert Einstein once said, “The only source of knowledge is experience.” We agree. Our years of experience as HubSpot CMS developers mean that we’ve seen it ALL — the good, the bad, and the ugly. Our owner and lead developer built one of the first websites on HubSpot CMS. Over the years we’ve completed so many projects, and HubSpot CMS is our go-to suggestion for website redesign projects, because of its flexibility.
\n\n
As HubSpot has gained popularity, the number of companies adopting the platform has skyrocketed while the number of developers with significant experience in HubSpot CMS is still limited. So many projects at varying stages have fallen upon us to complete or re-develop as a result of inexperienced development teams taking on projects that were over their heads. It’s always unfortunate to be the final destination for frustrated clients who didn’t get what they wanted the first time around, but at least we’re able to deliver where other developers failed.
\n\n
HubSpot CMS is different.
\n\n
We’ve seen developers who market themselves as experienced in HubSpot CMS to win jobs. These developers will hard code an entire website rather than creating flexible and full-featured modules, offering no flexibility for the marketers, and then ghost a client after taking thousands of dollars from them. Yeah. It really happens: We’re doing a case study on it now. .
\n\n
HubSpot CMS has its own programming language. If a developer insists they can code inside HubSpot, but lack meaningful experience with it, you shouldn’t work with them. It’s not that developing on HubSpot CMS is hard, it’s that if your developers really know your way around, you’ll find yourself with an exciting set of powerful modules that are way more flexible than you ever imagined, putting power back into the hands of marketers to create really beautiful pages without navigating any code.
\n\n
Your foundation is important.
\n\n
When the structure of what you’re building is built properly by an experienced HubSpot CMS development team, you won’t have many issues with load speed or optimization issues. We’ve seen inexperienced HubSpot agencies create messy, poorly written code or misconfigure databases for resource centers that bogged down load speed and created such a horrible user experience that their bounce rate skyrocketed. (Check out 5 factors bogging down your website for more insight on the impact of page load times on user experience and conversion.)
\n\n
With one in four users bailing on a website that takes more than 4 seconds to load, the small amount of money you saved by opting for a slow-loading site will end up costing you tens of thousands in potential revenue over the course of the life of your website. Starting with a veteran HubSpot partner developer, on the other hand, will situate you well because they’ll know the ins and outs of the platform and have all the necessary knowledge to code pages that perform.
\n\n
Don’t end up doing it over again.
\n\n
We’ve seen a prospect go to another developer for work and then come back and ask us to redo it. It sometimes turns out that what the client thought they wanted didn’t provide the best user experience, and the developer just took the job and executed without offering additional insight or having the appropriate expertise to assist.
\n\n
We don’t hold grudges: We understand that budgets are budgets and the extra expense paid for the education they needed to gain the confidence to hire someone they could trust. But no one wants to do a project over again! Make sure you properly qualify your developer. Determine their level of expertise in HubSpot CMS by asking about past work, how many HubSpot CMS projects they’ve completed in the last year, and how they stay up to date with the platform — and always ask for customer references!
\n\n
If you’re using or considering HubSpot CMS, you already know your website isn’t static. It’s a super-robust, constantly evolving lead generation tool and probably one of the most significant sources of revenue your company has. While you may think you know exactly what you want when it comes to your next new module, resource center, or website redesign, it’s important you don’t treat this next project like placing an order at your local sub shop.
\n\n
Rattling off a list of features and ingredients you think you may want to an inexperienced developer the same way you’d order a sub at the deli may not get you the results that you’re looking for. Instead, take your desired list of features and ingredients and sit down with a skilled HubSpot developer to determine your best course of action. Forget the quick-serve sub shop altogether. Instead, sit down with an expert who has been there and cultivate perfection so you can deliver even tastier marketing morsels than you ever imagined.
\n\n
A good developer can help you build your next project even better. Hire someone with experience in HubSpot CMS, give them the details of the project, ask them for feedback, and take the time to really get to know the team that you’ll be working with. Some of the most successful projects have been with clients with whom we can dig into page speed, user experience, conversion, and more. A design might look great, but we’ll be able to provide feedback on how it might bog down page load speed, interrupt conversions, or skyrocket bounce rates.
\n\n
Allowing us to explore and conceive with you gives you confidence that we have the experience and knowledge to get you where you need to go — and far beyond, to places you never dreamed you could reach.
\n\n
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It’s like when you walk into a mechanic’s shop: You get quoted a price to have your car fixed, and you think what you’re paying for is straightforward service. You pay the fee, you receive the deliverable, your car is functioning. It works and you saved a bundle of money, right? Well, this is how it should go. Until you find out that the mechanic who worked on your car didn’t complete an important check and all of a sudden you’re broken down on the side of the road. We’ve outlined the basic problem with cheap outsourced web development before, but let’s dig into the specifics.
An inexperienced or inexpensive development team can always get a job done. If you know exactly what you want and have planned exactly how it will work, there is a chance you’ll get exactly what you asked for at the price you want. Around here we don’t operate that way, though. We’re not order takers. You can’t come up to us with your submarine sandwich order and ask for mayonnaise and mustard and provolone cheese and turkey; we’ll suggest the amazing dijon mustard we just got in or the bread that makes everything come together in a symphony of flavor. Around here, we’re dream makers. We talk to you honestly about your wishlist, bringing practical knowledge and suggesting additional features based on experience.
What you get may be different from what you originally conceived, but in so many ways it makes for the best possible result. After all, we’ve been making sandwiches for a long time, and you might not even know what you’re missing when you’re choosing ingredients yourself. And in this analogy we also fail to mention — you’re sharing this sandwich with every single person who encounters it, so what happens if they hate it? We’ve had time to pore through data to understand what works together and what doesn’t and what’s going to please the audience you’re trying to attract.
\nHere are just a few reasons you should make sure you hire an experienced HubSpot CMS developer:
\n\n
Experience matters.
\n\n
Albert Einstein once said, “The only source of knowledge is experience.” We agree. Our years of experience as HubSpot CMS developers mean that we’ve seen it ALL — the good, the bad, and the ugly. Our owner and lead developer built one of the first websites on HubSpot CMS. Over the years we’ve completed so many projects, and HubSpot CMS is our go-to suggestion for website redesign projects, because of its flexibility.
\n\n
As HubSpot has gained popularity, the number of companies adopting the platform has skyrocketed while the number of developers with significant experience in HubSpot CMS is still limited. So many projects at varying stages have fallen upon us to complete or re-develop as a result of inexperienced development teams taking on projects that were over their heads. It’s always unfortunate to be the final destination for frustrated clients who didn’t get what they wanted the first time around, but at least we’re able to deliver where other developers failed.
\n\n
HubSpot CMS is different.
\n\n
We’ve seen developers who market themselves as experienced in HubSpot CMS to win jobs. These developers will hard code an entire website rather than creating flexible and full-featured modules, offering no flexibility for the marketers, and then ghost a client after taking thousands of dollars from them. Yeah. It really happens: We’re doing a case study on it now. .
\n\n
HubSpot CMS has its own programming language. If a developer insists they can code inside HubSpot, but lack meaningful experience with it, you shouldn’t work with them. It’s not that developing on HubSpot CMS is hard, it’s that if your developers really know your way around, you’ll find yourself with an exciting set of powerful modules that are way more flexible than you ever imagined, putting power back into the hands of marketers to create really beautiful pages without navigating any code.
\n\n
Your foundation is important.
\n\n
When the structure of what you’re building is built properly by an experienced HubSpot CMS development team, you won’t have many issues with load speed or optimization issues. We’ve seen inexperienced HubSpot agencies create messy, poorly written code or misconfigure databases for resource centers that bogged down load speed and created such a horrible user experience that their bounce rate skyrocketed. (Check out 5 factors bogging down your website for more insight on the impact of page load times on user experience and conversion.)
\n\n
With one in four users bailing on a website that takes more than 4 seconds to load, the small amount of money you saved by opting for a slow-loading site will end up costing you tens of thousands in potential revenue over the course of the life of your website. Starting with a veteran HubSpot partner developer, on the other hand, will situate you well because they’ll know the ins and outs of the platform and have all the necessary knowledge to code pages that perform.
\n\n
Don’t end up doing it over again.
\n\n
We’ve seen a prospect go to another developer for work and then come back and ask us to redo it. It sometimes turns out that what the client thought they wanted didn’t provide the best user experience, and the developer just took the job and executed without offering additional insight or having the appropriate expertise to assist.
\n\n
We don’t hold grudges: We understand that budgets are budgets and the extra expense paid for the education they needed to gain the confidence to hire someone they could trust. But no one wants to do a project over again! Make sure you properly qualify your developer. Determine their level of expertise in HubSpot CMS by asking about past work, how many HubSpot CMS projects they’ve completed in the last year, and how they stay up to date with the platform — and always ask for customer references!
\n\n
If you’re using or considering HubSpot CMS, you already know your website isn’t static. It’s a super-robust, constantly evolving lead generation tool and probably one of the most significant sources of revenue your company has. While you may think you know exactly what you want when it comes to your next new module, resource center, or website redesign, it’s important you don’t treat this next project like placing an order at your local sub shop.
\n\n
Rattling off a list of features and ingredients you think you may want to an inexperienced developer the same way you’d order a sub at the deli may not get you the results that you’re looking for. Instead, take your desired list of features and ingredients and sit down with a skilled HubSpot developer to determine your best course of action. Forget the quick-serve sub shop altogether. Instead, sit down with an expert who has been there and cultivate perfection so you can deliver even tastier marketing morsels than you ever imagined.
\n\n
A good developer can help you build your next project even better. Hire someone with experience in HubSpot CMS, give them the details of the project, ask them for feedback, and take the time to really get to know the team that you’ll be working with. Some of the most successful projects have been with clients with whom we can dig into page speed, user experience, conversion, and more. A design might look great, but we’ll be able to provide feedback on how it might bog down page load speed, interrupt conversions, or skyrocket bounce rates.
\n\n
Allowing us to explore and conceive with you gives you confidence that we have the experience and knowledge to get you where you need to go — and far beyond, to places you never dreamed you could reach.
\n\n
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It’s like when you walk into a mechanic’s shop: You get quoted a price to have your car fixed, and you think what you’re paying for is straightforward service. You pay the fee, you receive the deliverable, your car is functioning. It works and you saved a bundle of money, right? Well, this is how it should go. Until you find out that the mechanic who worked on your car didn’t complete an important check and all of a sudden you’re broken down on the side of the road. We’ve outlined the basic problem with cheap outsourced web development before, but let’s dig into the specifics.
An inexperienced or inexpensive development team can always get a job done. If you know exactly what you want and have planned exactly how it will work, there is a chance you’ll get exactly what you asked for at the price you want. Around here we don’t operate that way, though. We’re not order takers. You can’t come up to us with your submarine sandwich order and ask for mayonnaise and mustard and provolone cheese and turkey; we’ll suggest the amazing dijon mustard we just got in or the bread that makes everything come together in a symphony of flavor. Around here, we’re dream makers. We talk to you honestly about your wishlist, bringing practical knowledge and suggesting additional features based on experience.
What you get may be different from what you originally conceived, but in so many ways it makes for the best possible result. After all, we’ve been making sandwiches for a long time, and you might not even know what you’re missing when you’re choosing ingredients yourself. And in this analogy we also fail to mention — you’re sharing this sandwich with every single person who encounters it, so what happens if they hate it? We’ve had time to pore through data to understand what works together and what doesn’t and what’s going to please the audience you’re trying to attract.
\nHere are just a few reasons you should make sure you hire an experienced HubSpot CMS developer:
\n\n
Experience matters.
\n\n
Albert Einstein once said, “The only source of knowledge is experience.” We agree. Our years of experience as HubSpot CMS developers mean that we’ve seen it ALL — the good, the bad, and the ugly. Our owner and lead developer built one of the first websites on HubSpot CMS. Over the years we’ve completed so many projects, and HubSpot CMS is our go-to suggestion for website redesign projects, because of its flexibility.
\n\n
As HubSpot has gained popularity, the number of companies adopting the platform has skyrocketed while the number of developers with significant experience in HubSpot CMS is still limited. So many projects at varying stages have fallen upon us to complete or re-develop as a result of inexperienced development teams taking on projects that were over their heads. It’s always unfortunate to be the final destination for frustrated clients who didn’t get what they wanted the first time around, but at least we’re able to deliver where other developers failed.
\n\n
HubSpot CMS is different.
\n\n
We’ve seen developers who market themselves as experienced in HubSpot CMS to win jobs. These developers will hard code an entire website rather than creating flexible and full-featured modules, offering no flexibility for the marketers, and then ghost a client after taking thousands of dollars from them. Yeah. It really happens: We’re doing a case study on it now. .
\n\n
HubSpot CMS has its own programming language. If a developer insists they can code inside HubSpot, but lack meaningful experience with it, you shouldn’t work with them. It’s not that developing on HubSpot CMS is hard, it’s that if your developers really know your way around, you’ll find yourself with an exciting set of powerful modules that are way more flexible than you ever imagined, putting power back into the hands of marketers to create really beautiful pages without navigating any code.
\n\n
Your foundation is important.
\n\n
When the structure of what you’re building is built properly by an experienced HubSpot CMS development team, you won’t have many issues with load speed or optimization issues. We’ve seen inexperienced HubSpot agencies create messy, poorly written code or misconfigure databases for resource centers that bogged down load speed and created such a horrible user experience that their bounce rate skyrocketed. (Check out 5 factors bogging down your website for more insight on the impact of page load times on user experience and conversion.)
\n\n
With one in four users bailing on a website that takes more than 4 seconds to load, the small amount of money you saved by opting for a slow-loading site will end up costing you tens of thousands in potential revenue over the course of the life of your website. Starting with a veteran HubSpot partner developer, on the other hand, will situate you well because they’ll know the ins and outs of the platform and have all the necessary knowledge to code pages that perform.
\n\n
Don’t end up doing it over again.
\n\n
We’ve seen a prospect go to another developer for work and then come back and ask us to redo it. It sometimes turns out that what the client thought they wanted didn’t provide the best user experience, and the developer just took the job and executed without offering additional insight or having the appropriate expertise to assist.
\n\n
We don’t hold grudges: We understand that budgets are budgets and the extra expense paid for the education they needed to gain the confidence to hire someone they could trust. But no one wants to do a project over again! Make sure you properly qualify your developer. Determine their level of expertise in HubSpot CMS by asking about past work, how many HubSpot CMS projects they’ve completed in the last year, and how they stay up to date with the platform — and always ask for customer references!
\n\n
If you’re using or considering HubSpot CMS, you already know your website isn’t static. It’s a super-robust, constantly evolving lead generation tool and probably one of the most significant sources of revenue your company has. While you may think you know exactly what you want when it comes to your next new module, resource center, or website redesign, it’s important you don’t treat this next project like placing an order at your local sub shop.
\n\n
Rattling off a list of features and ingredients you think you may want to an inexperienced developer the same way you’d order a sub at the deli may not get you the results that you’re looking for. Instead, take your desired list of features and ingredients and sit down with a skilled HubSpot developer to determine your best course of action. Forget the quick-serve sub shop altogether. Instead, sit down with an expert who has been there and cultivate perfection so you can deliver even tastier marketing morsels than you ever imagined.
\n\n
A good developer can help you build your next project even better. Hire someone with experience in HubSpot CMS, give them the details of the project, ask them for feedback, and take the time to really get to know the team that you’ll be working with. Some of the most successful projects have been with clients with whom we can dig into page speed, user experience, conversion, and more. A design might look great, but we’ll be able to provide feedback on how it might bog down page load speed, interrupt conversions, or skyrocket bounce rates.
\n\n
Allowing us to explore and conceive with you gives you confidence that we have the experience and knowledge to get you where you need to go — and far beyond, to places you never dreamed you could reach.
\n\n
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Let’s dig into why paying for an API integration between your line of business application and HubSpot is a worthwhile investment.
\nBoost employee efficiency, knock down overwhelm.
\n\n
As younger employees start to become a significant factor in the workforce, aging processes can mean frustration for your most tech-savvy employees. Legacy software programs are being phased out for new web apps that help to automate and make doing business faster, but businesses often fail to invest in what is needed to keep these systems working together seamlessly.
According to a report from the Cloud Security Alliance, the average business with fewer than 1,000 employees can have up to 22 custom applications deployed at any given time. While the purpose of using all of these applications is usually to make employee’s jobs easier, sometimes introducing too many new applications without the continuity of integration can actually make things slower for both employees and customers . Double entry and piecemeal, disjointed processes occupy an employee’s time and energy.s competition heats up in today’s post-Covid job market, organizations that invest in integrating applications are going to come out on top.
![\"1b35947e0c2d1b1d0130ba0050de646b\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/1b35947e0c2d1b1d0130ba0050de646b.jpeg\")
Avoiding user frustration is critical to businesses of all sizes for employee retention and the delivery of products and services to customers. For many HubSpot customers using project management or other line of business applications, building custom API integrations can mean greater efficiency across the board.
Systems that speak to one another help businesses and their employees work better. For example, we recently kicked off a project with a remodeling contractor client that had been struggling to integrate its construction project management software withHubSpot’s Marketing Pro software. While it recognized the power of integrating marketing and sales, data wasn’t moving back and forth, leaving both teams without access to important data. This wasted time due to double entry, but more importantly, valuable customer profile data in its project management software wasn’t getting to marketing and customer service.
\n\n
When we’re finished with this project, the client will be able to deploy HubSpot’s powerful workflow and marketing automation tools to pass important data between applications. This will let the client maximize remarketing, target prospects appropriately, schedule sales appointments more efficiently, and deliver an excellent customer experience. By ensuring all the data makes it to the right place, we will reduce double data entry and ensure all important customer information is accessible by the right parties.
\nStudies show happy employees are productive employees.
\n\n
Our remodeling clients aren’t the only ones to approach us wanting to leverage HubSpot API Integrations for their business applications. Business owners and managers understand that when you don’t have all the appropriate information at your disposal, you’ll either spend extra time (and money) trying to access it, or you’ll miss important sales and remarketing opportunities. Extra steps hamper employee productivity and inhibit the employees’ ability to accomplish job-related tasks. One in three employees in the United States are frustrated with their technology at work every day, according to a 2021 survey from Eagle Hill Consulting. Combine that with the University of Oxford’s findings that happy employees are 13% more productive and you can immediately see why so many organizations are looking to integrate their technology.
\n\n
Why do efficiency and employee satisfaction go hand in hand? It has to do with a brain chemical called dopamine, which is released when your brain is expecting a reward. It is also released when you complete a task or goal.
\nPositive effects of of high dopamine levels include:
\n- \n
- Alertness \n
- Focus \n
- Sociability \n
- Creativity \n
- Motivation \n
- Happiness \n
\n
Most of the above listed qualities are traits business owners want from good employees, so it’s important that we foster environments where these feelings are not just nurtured but actively created. Every time we complete a task, our brain releases the dopamine neurotransmitter and we feel good. If our technology is limiting our employees in the number of tasks they can complete in a day, how are we impacting their productivity, happiness and wellbeing?
\nTechnology frustration = unproductive, unhappy employees.
\n\n
While high dopamine levels contribute to many of the most positive qualities we seek in employees, low dopamine levels contribute to most of the most negative qualities that we don’t want to see in our employees.
\nLow dopamine levels can result in:
\n- \n
- Low motivation \n
- Fatigue \n
- Brain fog \n
- Memory problems \n
\n
We want highly motivated, sharp, happy, and productive employees. Inhibiting an employee’s ability to accomplish tasks can handicap their productivity, their happiness, and their motivation. Prolonged experience with these issues in the workplace could result in higher employee turnover, customer service issues, absenteeism, and more. Fostering a fast-paced environment where employees have access to data from multiple applications to make better decisions regarding marketing, sales, and customer service yields happier, more productive employees and customers.
\n\n
You invest so much in recruiting, hiring, and onboarding your employees. You also invest in industry leading software and processes that help your employees get the job done. A HubSpot API Integration could be everything that you need to bridge the gap between your marketing processes and your line of business applications. An investment in integration will yield significant return. Isn’t it about time your technology worked for you instead of against you?
\nLet’s chat about how we can make your life easier.
\n\n
\n
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Let’s dig into why paying for an API integration between your line of business application and HubSpot is a worthwhile investment.
\nBoost employee efficiency, knock down overwhelm.
\n\n
As younger employees start to become a significant factor in the workforce, aging processes can mean frustration for your most tech-savvy employees. Legacy software programs are being phased out for new web apps that help to automate and make doing business faster, but businesses often fail to invest in what is needed to keep these systems working together seamlessly.
According to a report from the Cloud Security Alliance, the average business with fewer than 1,000 employees can have up to 22 custom applications deployed at any given time. While the purpose of using all of these applications is usually to make employee’s jobs easier, sometimes introducing too many new applications without the continuity of integration can actually make things slower for both employees and customers . Double entry and piecemeal, disjointed processes occupy an employee’s time and energy.s competition heats up in today’s post-Covid job market, organizations that invest in integrating applications are going to come out on top.
Avoiding user frustration is critical to businesses of all sizes for employee retention and the delivery of products and services to customers. For many HubSpot customers using project management or other line of business applications, building custom API integrations can mean greater efficiency across the board.
Systems that speak to one another help businesses and their employees work better. For example, we recently kicked off a project with a remodeling contractor client that had been struggling to integrate its construction project management software withHubSpot’s Marketing Pro software. While it recognized the power of integrating marketing and sales, data wasn’t moving back and forth, leaving both teams without access to important data. This wasted time due to double entry, but more importantly, valuable customer profile data in its project management software wasn’t getting to marketing and customer service.
\n\n
When we’re finished with this project, the client will be able to deploy HubSpot’s powerful workflow and marketing automation tools to pass important data between applications. This will let the client maximize remarketing, target prospects appropriately, schedule sales appointments more efficiently, and deliver an excellent customer experience. By ensuring all the data makes it to the right place, we will reduce double data entry and ensure all important customer information is accessible by the right parties.
\nStudies show happy employees are productive employees.
\n\n
Our remodeling clients aren’t the only ones to approach us wanting to leverage HubSpot API Integrations for their business applications. Business owners and managers understand that when you don’t have all the appropriate information at your disposal, you’ll either spend extra time (and money) trying to access it, or you’ll miss important sales and remarketing opportunities. Extra steps hamper employee productivity and inhibit the employees’ ability to accomplish job-related tasks. One in three employees in the United States are frustrated with their technology at work every day, according to a 2021 survey from Eagle Hill Consulting. Combine that with the University of Oxford’s findings that happy employees are 13% more productive and you can immediately see why so many organizations are looking to integrate their technology.
\n\n
Why do efficiency and employee satisfaction go hand in hand? It has to do with a brain chemical called dopamine, which is released when your brain is expecting a reward. It is also released when you complete a task or goal.
\nPositive effects of of high dopamine levels include:
\n- \n
- Alertness \n
- Focus \n
- Sociability \n
- Creativity \n
- Motivation \n
- Happiness \n
\n
Most of the above listed qualities are traits business owners want from good employees, so it’s important that we foster environments where these feelings are not just nurtured but actively created. Every time we complete a task, our brain releases the dopamine neurotransmitter and we feel good. If our technology is limiting our employees in the number of tasks they can complete in a day, how are we impacting their productivity, happiness and wellbeing?
\nTechnology frustration = unproductive, unhappy employees.
\n\n
While high dopamine levels contribute to many of the most positive qualities we seek in employees, low dopamine levels contribute to most of the most negative qualities that we don’t want to see in our employees.
\nLow dopamine levels can result in:
\n- \n
- Low motivation \n
- Fatigue \n
- Brain fog \n
- Memory problems \n
\n
We want highly motivated, sharp, happy, and productive employees. Inhibiting an employee’s ability to accomplish tasks can handicap their productivity, their happiness, and their motivation. Prolonged experience with these issues in the workplace could result in higher employee turnover, customer service issues, absenteeism, and more. Fostering a fast-paced environment where employees have access to data from multiple applications to make better decisions regarding marketing, sales, and customer service yields happier, more productive employees and customers.
\n\n
You invest so much in recruiting, hiring, and onboarding your employees. You also invest in industry leading software and processes that help your employees get the job done. A HubSpot API Integration could be everything that you need to bridge the gap between your marketing processes and your line of business applications. An investment in integration will yield significant return. Isn’t it about time your technology worked for you instead of against you?
\nLet’s chat about how we can make your life easier.
\n\n
\n
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Let’s dig into why paying for an API integration between your line of business application and HubSpot is a worthwhile investment.
\nBoost employee efficiency, knock down overwhelm.
\n\n
As younger employees start to become a significant factor in the workforce, aging processes can mean frustration for your most tech-savvy employees. Legacy software programs are being phased out for new web apps that help to automate and make doing business faster, but businesses often fail to invest in what is needed to keep these systems working together seamlessly.
According to a report from the Cloud Security Alliance, the average business with fewer than 1,000 employees can have up to 22 custom applications deployed at any given time. While the purpose of using all of these applications is usually to make employee’s jobs easier, sometimes introducing too many new applications without the continuity of integration can actually make things slower for both employees and customers . Double entry and piecemeal, disjointed processes occupy an employee’s time and energy.s competition heats up in today’s post-Covid job market, organizations that invest in integrating applications are going to come out on top.
Avoiding user frustration is critical to businesses of all sizes for employee retention and the delivery of products and services to customers. For many HubSpot customers using project management or other line of business applications, building custom API integrations can mean greater efficiency across the board.
Systems that speak to one another help businesses and their employees work better. For example, we recently kicked off a project with a remodeling contractor client that had been struggling to integrate its construction project management software withHubSpot’s Marketing Pro software. While it recognized the power of integrating marketing and sales, data wasn’t moving back and forth, leaving both teams without access to important data. This wasted time due to double entry, but more importantly, valuable customer profile data in its project management software wasn’t getting to marketing and customer service.
\n\n
When we’re finished with this project, the client will be able to deploy HubSpot’s powerful workflow and marketing automation tools to pass important data between applications. This will let the client maximize remarketing, target prospects appropriately, schedule sales appointments more efficiently, and deliver an excellent customer experience. By ensuring all the data makes it to the right place, we will reduce double data entry and ensure all important customer information is accessible by the right parties.
\nStudies show happy employees are productive employees.
\n\n
Our remodeling clients aren’t the only ones to approach us wanting to leverage HubSpot API Integrations for their business applications. Business owners and managers understand that when you don’t have all the appropriate information at your disposal, you’ll either spend extra time (and money) trying to access it, or you’ll miss important sales and remarketing opportunities. Extra steps hamper employee productivity and inhibit the employees’ ability to accomplish job-related tasks. One in three employees in the United States are frustrated with their technology at work every day, according to a 2021 survey from Eagle Hill Consulting. Combine that with the University of Oxford’s findings that happy employees are 13% more productive and you can immediately see why so many organizations are looking to integrate their technology.
\n\n
Why do efficiency and employee satisfaction go hand in hand? It has to do with a brain chemical called dopamine, which is released when your brain is expecting a reward. It is also released when you complete a task or goal.
\nPositive effects of of high dopamine levels include:
\n- \n
- Alertness \n
- Focus \n
- Sociability \n
- Creativity \n
- Motivation \n
- Happiness \n
\n
Most of the above listed qualities are traits business owners want from good employees, so it’s important that we foster environments where these feelings are not just nurtured but actively created. Every time we complete a task, our brain releases the dopamine neurotransmitter and we feel good. If our technology is limiting our employees in the number of tasks they can complete in a day, how are we impacting their productivity, happiness and wellbeing?
\nTechnology frustration = unproductive, unhappy employees.
\n\n
While high dopamine levels contribute to many of the most positive qualities we seek in employees, low dopamine levels contribute to most of the most negative qualities that we don’t want to see in our employees.
\nLow dopamine levels can result in:
\n- \n
- Low motivation \n
- Fatigue \n
- Brain fog \n
- Memory problems \n
\n
We want highly motivated, sharp, happy, and productive employees. Inhibiting an employee’s ability to accomplish tasks can handicap their productivity, their happiness, and their motivation. Prolonged experience with these issues in the workplace could result in higher employee turnover, customer service issues, absenteeism, and more. Fostering a fast-paced environment where employees have access to data from multiple applications to make better decisions regarding marketing, sales, and customer service yields happier, more productive employees and customers.
\n\n
You invest so much in recruiting, hiring, and onboarding your employees. You also invest in industry leading software and processes that help your employees get the job done. A HubSpot API Integration could be everything that you need to bridge the gap between your marketing processes and your line of business applications. An investment in integration will yield significant return. Isn’t it about time your technology worked for you instead of against you?
\nLet’s chat about how we can make your life easier.
\n\n
\n
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Let’s dig into why paying for an API integration between your line of business application and HubSpot is a worthwhile investment.
\nBoost employee efficiency, knock down overwhelm.
\n\n
As younger employees start to become a significant factor in the workforce, aging processes can mean frustration for your most tech-savvy employees. Legacy software programs are being phased out for new web apps that help to automate and make doing business faster, but businesses often fail to invest in what is needed to keep these systems working together seamlessly.
According to a report from the Cloud Security Alliance, the average business with fewer than 1,000 employees can have up to 22 custom applications deployed at any given time. While the purpose of using all of these applications is usually to make employee’s jobs easier, sometimes introducing too many new applications without the continuity of integration can actually make things slower for both employees and customers . Double entry and piecemeal, disjointed processes occupy an employee’s time and energy.s competition heats up in today’s post-Covid job market, organizations that invest in integrating applications are going to come out on top.
Avoiding user frustration is critical to businesses of all sizes for employee retention and the delivery of products and services to customers. For many HubSpot customers using project management or other line of business applications, building custom API integrations can mean greater efficiency across the board.
Systems that speak to one another help businesses and their employees work better. For example, we recently kicked off a project with a remodeling contractor client that had been struggling to integrate its construction project management software withHubSpot’s Marketing Pro software. While it recognized the power of integrating marketing and sales, data wasn’t moving back and forth, leaving both teams without access to important data. This wasted time due to double entry, but more importantly, valuable customer profile data in its project management software wasn’t getting to marketing and customer service.
\n\n
When we’re finished with this project, the client will be able to deploy HubSpot’s powerful workflow and marketing automation tools to pass important data between applications. This will let the client maximize remarketing, target prospects appropriately, schedule sales appointments more efficiently, and deliver an excellent customer experience. By ensuring all the data makes it to the right place, we will reduce double data entry and ensure all important customer information is accessible by the right parties.
\nStudies show happy employees are productive employees.
\n\n
Our remodeling clients aren’t the only ones to approach us wanting to leverage HubSpot API Integrations for their business applications. Business owners and managers understand that when you don’t have all the appropriate information at your disposal, you’ll either spend extra time (and money) trying to access it, or you’ll miss important sales and remarketing opportunities. Extra steps hamper employee productivity and inhibit the employees’ ability to accomplish job-related tasks. One in three employees in the United States are frustrated with their technology at work every day, according to a 2021 survey from Eagle Hill Consulting. Combine that with the University of Oxford’s findings that happy employees are 13% more productive and you can immediately see why so many organizations are looking to integrate their technology.
\n\n
Why do efficiency and employee satisfaction go hand in hand? It has to do with a brain chemical called dopamine, which is released when your brain is expecting a reward. It is also released when you complete a task or goal.
\nPositive effects of of high dopamine levels include:
\n- \n
- Alertness \n
- Focus \n
- Sociability \n
- Creativity \n
- Motivation \n
- Happiness \n
\n
Most of the above listed qualities are traits business owners want from good employees, so it’s important that we foster environments where these feelings are not just nurtured but actively created. Every time we complete a task, our brain releases the dopamine neurotransmitter and we feel good. If our technology is limiting our employees in the number of tasks they can complete in a day, how are we impacting their productivity, happiness and wellbeing?
\nTechnology frustration = unproductive, unhappy employees.
\n\n
While high dopamine levels contribute to many of the most positive qualities we seek in employees, low dopamine levels contribute to most of the most negative qualities that we don’t want to see in our employees.
\nLow dopamine levels can result in:
\n- \n
- Low motivation \n
- Fatigue \n
- Brain fog \n
- Memory problems \n
\n
We want highly motivated, sharp, happy, and productive employees. Inhibiting an employee’s ability to accomplish tasks can handicap their productivity, their happiness, and their motivation. Prolonged experience with these issues in the workplace could result in higher employee turnover, customer service issues, absenteeism, and more. Fostering a fast-paced environment where employees have access to data from multiple applications to make better decisions regarding marketing, sales, and customer service yields happier, more productive employees and customers.
\n\n
You invest so much in recruiting, hiring, and onboarding your employees. You also invest in industry leading software and processes that help your employees get the job done. A HubSpot API Integration could be everything that you need to bridge the gap between your marketing processes and your line of business applications. An investment in integration will yield significant return. Isn’t it about time your technology worked for you instead of against you?
\nLet’s chat about how we can make your life easier.
\n\n
\n
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Let’s dig into why paying for an API integration between your line of business application and HubSpot is a worthwhile investment.
\nBoost employee efficiency, knock down overwhelm.
\n\n
As younger employees start to become a significant factor in the workforce, aging processes can mean frustration for your most tech-savvy employees. Legacy software programs are being phased out for new web apps that help to automate and make doing business faster, but businesses often fail to invest in what is needed to keep these systems working together seamlessly.
According to a report from the Cloud Security Alliance, the average business with fewer than 1,000 employees can have up to 22 custom applications deployed at any given time. While the purpose of using all of these applications is usually to make employee’s jobs easier, sometimes introducing too many new applications without the continuity of integration can actually make things slower for both employees and customers . Double entry and piecemeal, disjointed processes occupy an employee’s time and energy.s competition heats up in today’s post-Covid job market, organizations that invest in integrating applications are going to come out on top.
Avoiding user frustration is critical to businesses of all sizes for employee retention and the delivery of products and services to customers. For many HubSpot customers using project management or other line of business applications, building custom API integrations can mean greater efficiency across the board.
Systems that speak to one another help businesses and their employees work better. For example, we recently kicked off a project with a remodeling contractor client that had been struggling to integrate its construction project management software withHubSpot’s Marketing Pro software. While it recognized the power of integrating marketing and sales, data wasn’t moving back and forth, leaving both teams without access to important data. This wasted time due to double entry, but more importantly, valuable customer profile data in its project management software wasn’t getting to marketing and customer service.
\n\n
When we’re finished with this project, the client will be able to deploy HubSpot’s powerful workflow and marketing automation tools to pass important data between applications. This will let the client maximize remarketing, target prospects appropriately, schedule sales appointments more efficiently, and deliver an excellent customer experience. By ensuring all the data makes it to the right place, we will reduce double data entry and ensure all important customer information is accessible by the right parties.
\nStudies show happy employees are productive employees.
\n\n
Our remodeling clients aren’t the only ones to approach us wanting to leverage HubSpot API Integrations for their business applications. Business owners and managers understand that when you don’t have all the appropriate information at your disposal, you’ll either spend extra time (and money) trying to access it, or you’ll miss important sales and remarketing opportunities. Extra steps hamper employee productivity and inhibit the employees’ ability to accomplish job-related tasks. One in three employees in the United States are frustrated with their technology at work every day, according to a 2021 survey from Eagle Hill Consulting. Combine that with the University of Oxford’s findings that happy employees are 13% more productive and you can immediately see why so many organizations are looking to integrate their technology.
\n\n
Why do efficiency and employee satisfaction go hand in hand? It has to do with a brain chemical called dopamine, which is released when your brain is expecting a reward. It is also released when you complete a task or goal.
\nPositive effects of of high dopamine levels include:
\n- \n
- Alertness \n
- Focus \n
- Sociability \n
- Creativity \n
- Motivation \n
- Happiness \n
\n
Most of the above listed qualities are traits business owners want from good employees, so it’s important that we foster environments where these feelings are not just nurtured but actively created. Every time we complete a task, our brain releases the dopamine neurotransmitter and we feel good. If our technology is limiting our employees in the number of tasks they can complete in a day, how are we impacting their productivity, happiness and wellbeing?
\nTechnology frustration = unproductive, unhappy employees.
\n\n
While high dopamine levels contribute to many of the most positive qualities we seek in employees, low dopamine levels contribute to most of the most negative qualities that we don’t want to see in our employees.
\nLow dopamine levels can result in:
\n- \n
- Low motivation \n
- Fatigue \n
- Brain fog \n
- Memory problems \n
\n
We want highly motivated, sharp, happy, and productive employees. Inhibiting an employee’s ability to accomplish tasks can handicap their productivity, their happiness, and their motivation. Prolonged experience with these issues in the workplace could result in higher employee turnover, customer service issues, absenteeism, and more. Fostering a fast-paced environment where employees have access to data from multiple applications to make better decisions regarding marketing, sales, and customer service yields happier, more productive employees and customers.
\n\n
You invest so much in recruiting, hiring, and onboarding your employees. You also invest in industry leading software and processes that help your employees get the job done. A HubSpot API Integration could be everything that you need to bridge the gap between your marketing processes and your line of business applications. An investment in integration will yield significant return. Isn’t it about time your technology worked for you instead of against you?
\nLet’s chat about how we can make your life easier.
\n\n
\n
Your goal should always be to enhance employee efficiency while still ensuring a positive customer experience. You’d think this would be the driving force for all business decisions, butmany companies lag behind when it comes to integrating business data, especially sharing data among marketing, customer service, sales, billing, and support teams. Their software programs don’t talk to one another, causing double data entry and lots of back and forth between programs, bogging down productivity.
Streamlining business processes to allow for simpler handoffs can be hampered by tight budgets, understaffing, or slow decision-making by leadership. Or, if the company has explored data integration before, it may experience a bad case of sticker shock when it's ready to upgrade. It may lack budget or be hesitant to shell out the capital to pay for an API integration between HubSpot and their other software applications. But what they aren’t exploring when they decide not to invest is the real cost of NOT doing a HubSpot API integration. When systems and business applications aren’t integrated, the most significant expenses come from low productivity and low customer and employee satisfaction, any of which can be crippling to a business’s long-term growth.
Page speed optimization is an increasingly hot topic in inbound marketing and SEO. With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
\n\nWhen it comes to website speed, many factors contribute to long load times. When these get stacked, you’re left with what we call “website bloat.” It’s kind of like when you eat too much asThanksgiving dinner:Individually all of the things that you’ve added to your plate served their purpose, but an hour after dinner, things are running a little more slowly.
\n\n
Have you ever conducted a search for a recipe online only to find yourself in a site-loading nightmare? Your screen is cluttered with ads, chat boxes, email subscription pop-ups, and images and videos that take forever to load. It’s a user experience nightmare when all you wanted was a recipe!
\n\n
If your website takes forever to load, users can’t access the information they need efficiently and will probably seek it elsewhere, resulting in not only missed opportunities for you, but increasing your bounce rate and subsequently decreasing your search engine rankings.
\n\n
Your website was probably built with a certain version of your organization and marketing process in mind. However, as you’ve grown you’ve added landing pages, plug-ins, tracking scripts, new images, widgets, and other content that’s important for your prospects. If this content wasn’t added by a skilled web developer, or if your original website wasn’t built to accommodate growth, you may now be experiencing website bloat and slower page load times.
\n\n
Let’s take a look at factors that could be contributing to your slow page loading times and explore what you can do to optimize page speed:
\n\n
1. Image Size & Optimization
\n\n
Images make up an average of 21% of a website’s total “weight.” When adding images to your website you need to balance a small file size with maintaining visual quality. When you use images that are too large, you’ll have high quality, but bog down the page loading times. When you use images that are too small, you’ll have poor quality, which will also have a negative impact on user experience.
\n\n
To optimize images for the web, use tools such as:
\n- \n
- Photo-editing software \n
- Wordpress plugins \n
- Manual resizing in image file manager \n
If you’re lucky enough to be on HubSpot CMS, your images are automatically resized on upload.
\n\n
If you’re not, we recommend Squoosh, a free app for image optimization. The Squoosh app lets you see different steps when optimizing images, which is useful for design novices. It has a bar that can be moved across the image to check the resolution difference between the original and resized image.Drag and drop the image you want to optimize to the app, click “download” to get the resized version, then load it to your website.
\n\n
Note: PNG and JPEG are the best file types for uploading images. PNG images are best for simple images and JPEG is best for images with a lot of color.
\n\n
2. Video Size & Optimization
\n\n
Video accounts for more than 50% of daily media consumption in the U.S. The growing popularity of video marketing makes it essential for any brand hoping to increase user engagement, but videos require significant bandwidth.
\n\n
Here are a few tips:
\n\n
Use Externally Hosted Content
\nTo make sure your page load times don’t suffer, load your videos onto a hosting platform like YouTube, Wistia, or Vimeo before embedding them on your website. While there are benefits to self hosted content (the pros and cons of which can be viewed in this article from Invisible Harness), we usually recommend that clients use external video hosting (review the pros and cons of self-hosted videos).
\n\n
Carefully consider where your videos are hosted. YouTube, for example, weighs down your site with ad scripts and data collection. When the video ends, other YouTube videos are displayed, which threatens to draw visitors away from your website. Wistia and Vimeo may be better options.
\n\n
Use Lazy Loading
\nBe sure your developer uses lazy loading for video content. Lazy loading will only load the content visible to the visitor, then load additional content as the visitor begins scrolling. This helps ensure a user is engaged before loading the rest of the page.
\n\n
Use the Right File Type
\nUsing the proper file format will ensure your video loads properly and displays on all browsers and devices. H264 is the most compatible video codec (file type); it’s considered the best choice for efficiency and compatibility. You can learn more about it in this article from dacast: Best Video Codec for Web Streaming.
\n\n
Other Optimization Tips
\n- \n
- Make the video part of the website layout. You don’t want to take over the screen. Give your users the option to expand the video if they choose to. \n
- \n
- Make it slow-connection friendly. Be sure that users with slow internet connections have an option to view a more compressed version of the video file. In this article, Wondershare breaks down both their video compression tool and other available options for compressing your videos for web pages. \n
- \n
- Do not allow autoplay. Skipping autoplay not only decreases page load time but optimizes user experience, since autoplay videos can be unexpected and annoying for visitors. If you must use autoplay, let the user turn on the sound themselves.
3. Fonts & Icons
\n\n
Your website aesthetic matters. Make sure your webpage is in line with your branding, and balance that closely with page load times. Having complementary fonts and icons assures cohesiveness among headings, navigation, and footers.
\n\n
Here are a few considerations:
\n\n
Fonts
\nSpecify branded fonts in your style guide can bring a cohesive look and feel to your website. . However, using too many custom fonts that need to be loaded from typescript or other external resources can bog down page load time since the fonts aren’t cached. Instead, consider specifying default and Google fonts maintains cohesion while also ensuring that your fonts load faster, as they’re usually already cached on the user’s device.
\n\n
Icons
\nIcons can communicate the purposes of products and services without using large photos. Find icons in font libraries, but only load the ones you need to avoid decreasing page load speed. Font Awesome is our favorite place to browse icon libraries.
\n\n
4. Scripts & Legacy Code
\n\n
Scripts
\nYour website consists of many different scripts that load to automate functions or pass information to third parties such as HubSpot or Google Analytics. These scripts are responsible for loading analytics tools, chat bots, videos, social media share buttons, and more. However, when you work with an inexperienced developer, these scripts can be misplaced on your site and have a negative impact on your page load time.
\n\n
A tool like Google Tag Manager will help your developer set these up correctly and keep them out of the code, allowing your marketing team to determine where to load scripts once they have been properly trained by your development team.Check out our blog for more reasons you shouldn’t leverage cheap outsourced web development.
\nWebsite sliders, while an effective way to show different types of information in one place, can bog down load times. Outdated plugins, slow hosting, and slow slider plugins all contribute to this, but you should also avoid slow sliders by ensuring that slider scripts aren’t loaded on every page. Scripts should only be fired if they’re included in a page or module, loading only when that page/module is loaded.
\n\n
Poorly Written/Maintained Legacy Code
\nPlugins and add-ons from different developers allow companies to add functionality, but it doesn’t take long before your website is bogged down with all sorts of styling from previous site versions or unnecessarily long, poorly written code.
\n\n
Plan your website effectively for long term functionality and develop a framework that will help your site run more efficiently. This is, again, why it’s so important to hire based on skill rather than price. Poorly written code is not only responsible for slow page load times, but it’s also responsible for increasing web development costs, as other developers will have to pick through the code and program around it, costing you much more than if you would had done it properly from the beginning.
\n\n
5. Hosting and DNS
\n\n
Bad Hosting
\nLife has undoubtedly taught you that you get what you pay for. One of the most important aspects of your website is where you decide to host it. Cheap hosting solutions can be bad business. For instance, we recommend against hosts like GoDaddy and Blue Host because of, their overloaded servers, poor support response times, and instability. Their infrastructure is slow, their servers are slow, and their support is slow – so their page load times are also slow.
\nWhen shopping for a hosting provider, read reviews and do your research. While hosting isn’t a high dollar expense, the costs of poor web hosting are far greater than what you pay monthly.
\n\n
DNS
\nReducing the number of redirects for your domain will do a lot for reducing page load times. Each time a URL is redirected, it requires an additional HTTP request and response. According to SandboxSEO.com, each additional redirect requires an extra 63 milliseconds for the page to load.
\n\n
Having your DNS records set up properly is a critical aspect of this.
\n\n
As listed by Catchpoint.com, factors impacting page load times relative to DNS records:
\n- \n
- Too many aliases or CNAMES \n
- Exotic domains \n
- Geographical distribution \n
- Unreliable registrars \n
- Capacity \n
While redirects can’t always be avoided in a site redesign, a skilled developer can minimize the impact of these redirects by making sure you’re set up properly from the start.
\n\n
All of these different factors can play a role in page loading times so it’s easy to see how pages can become bogged down.
\n\n
Every new factor contributing to the slow-down of your website is a factor in decreasing your conversion rate, meaning fewer leads and sales, meaning you lose money. If your website is burdened with these problems, it’s probably time to address each factor and begin optimizing your site.
\n\n
Trying to reduce your page loading speeds yourself can be cumbersome. Hire a skilled developer to help you optimize your website speed on an ongoing basis.
\n\n
","rss_summary":"
Page speed optimization is an increasingly hot topic in inbound marketing and SEO. With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
\n","rss_body":"Page speed optimization is an increasingly hot topic in inbound marketing and SEO. With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
\n\nWhen it comes to website speed, many factors contribute to long load times. When these get stacked, you’re left with what we call “website bloat.” It’s kind of like when you eat too much asThanksgiving dinner:Individually all of the things that you’ve added to your plate served their purpose, but an hour after dinner, things are running a little more slowly.
\n\n
Have you ever conducted a search for a recipe online only to find yourself in a site-loading nightmare? Your screen is cluttered with ads, chat boxes, email subscription pop-ups, and images and videos that take forever to load. It’s a user experience nightmare when all you wanted was a recipe!
\n\n
If your website takes forever to load, users can’t access the information they need efficiently and will probably seek it elsewhere, resulting in not only missed opportunities for you, but increasing your bounce rate and subsequently decreasing your search engine rankings.
\n\n
Your website was probably built with a certain version of your organization and marketing process in mind. However, as you’ve grown you’ve added landing pages, plug-ins, tracking scripts, new images, widgets, and other content that’s important for your prospects. If this content wasn’t added by a skilled web developer, or if your original website wasn’t built to accommodate growth, you may now be experiencing website bloat and slower page load times.
\n\n
Let’s take a look at factors that could be contributing to your slow page loading times and explore what you can do to optimize page speed:
\n\n
1. Image Size & Optimization
\n\n
Images make up an average of 21% of a website’s total “weight.” When adding images to your website you need to balance a small file size with maintaining visual quality. When you use images that are too large, you’ll have high quality, but bog down the page loading times. When you use images that are too small, you’ll have poor quality, which will also have a negative impact on user experience.
\n\n
To optimize images for the web, use tools such as:
\n- \n
- Photo-editing software \n
- Wordpress plugins \n
- Manual resizing in image file manager \n
If you’re lucky enough to be on HubSpot CMS, your images are automatically resized on upload.
\n\n
If you’re not, we recommend Squoosh, a free app for image optimization. The Squoosh app lets you see different steps when optimizing images, which is useful for design novices. It has a bar that can be moved across the image to check the resolution difference between the original and resized image.Drag and drop the image you want to optimize to the app, click “download” to get the resized version, then load it to your website.
\n\n
Note: PNG and JPEG are the best file types for uploading images. PNG images are best for simple images and JPEG is best for images with a lot of color.
\n\n
2. Video Size & Optimization
\n\n
Video accounts for more than 50% of daily media consumption in the U.S. The growing popularity of video marketing makes it essential for any brand hoping to increase user engagement, but videos require significant bandwidth.
\n\n
Here are a few tips:
\n\n
Use Externally Hosted Content
\nTo make sure your page load times don’t suffer, load your videos onto a hosting platform like YouTube, Wistia, or Vimeo before embedding them on your website. While there are benefits to self hosted content (the pros and cons of which can be viewed in this article from Invisible Harness), we usually recommend that clients use external video hosting (review the pros and cons of self-hosted videos).
\n\n
Carefully consider where your videos are hosted. YouTube, for example, weighs down your site with ad scripts and data collection. When the video ends, other YouTube videos are displayed, which threatens to draw visitors away from your website. Wistia and Vimeo may be better options.
\n\n
Use Lazy Loading
\nBe sure your developer uses lazy loading for video content. Lazy loading will only load the content visible to the visitor, then load additional content as the visitor begins scrolling. This helps ensure a user is engaged before loading the rest of the page.
\n\n
Use the Right File Type
\nUsing the proper file format will ensure your video loads properly and displays on all browsers and devices. H264 is the most compatible video codec (file type); it’s considered the best choice for efficiency and compatibility. You can learn more about it in this article from dacast: Best Video Codec for Web Streaming.
\n\n
Other Optimization Tips
\n- \n
- Make the video part of the website layout. You don’t want to take over the screen. Give your users the option to expand the video if they choose to. \n
- \n
- Make it slow-connection friendly. Be sure that users with slow internet connections have an option to view a more compressed version of the video file. In this article, Wondershare breaks down both their video compression tool and other available options for compressing your videos for web pages. \n
- \n
- Do not allow autoplay. Skipping autoplay not only decreases page load time but optimizes user experience, since autoplay videos can be unexpected and annoying for visitors. If you must use autoplay, let the user turn on the sound themselves.
3. Fonts & Icons
\n\n
Your website aesthetic matters. Make sure your webpage is in line with your branding, and balance that closely with page load times. Having complementary fonts and icons assures cohesiveness among headings, navigation, and footers.
\n\n
Here are a few considerations:
\n\n
Fonts
\nSpecify branded fonts in your style guide can bring a cohesive look and feel to your website. . However, using too many custom fonts that need to be loaded from typescript or other external resources can bog down page load time since the fonts aren’t cached. Instead, consider specifying default and Google fonts maintains cohesion while also ensuring that your fonts load faster, as they’re usually already cached on the user’s device.
\n\n
Icons
\nIcons can communicate the purposes of products and services without using large photos. Find icons in font libraries, but only load the ones you need to avoid decreasing page load speed. Font Awesome is our favorite place to browse icon libraries.
\n\n
4. Scripts & Legacy Code
\n\n
Scripts
\nYour website consists of many different scripts that load to automate functions or pass information to third parties such as HubSpot or Google Analytics. These scripts are responsible for loading analytics tools, chat bots, videos, social media share buttons, and more. However, when you work with an inexperienced developer, these scripts can be misplaced on your site and have a negative impact on your page load time.
\n\n
A tool like Google Tag Manager will help your developer set these up correctly and keep them out of the code, allowing your marketing team to determine where to load scripts once they have been properly trained by your development team.Check out our blog for more reasons you shouldn’t leverage cheap outsourced web development.
\nWebsite sliders, while an effective way to show different types of information in one place, can bog down load times. Outdated plugins, slow hosting, and slow slider plugins all contribute to this, but you should also avoid slow sliders by ensuring that slider scripts aren’t loaded on every page. Scripts should only be fired if they’re included in a page or module, loading only when that page/module is loaded.
\n\n
Poorly Written/Maintained Legacy Code
\nPlugins and add-ons from different developers allow companies to add functionality, but it doesn’t take long before your website is bogged down with all sorts of styling from previous site versions or unnecessarily long, poorly written code.
\n\n
Plan your website effectively for long term functionality and develop a framework that will help your site run more efficiently. This is, again, why it’s so important to hire based on skill rather than price. Poorly written code is not only responsible for slow page load times, but it’s also responsible for increasing web development costs, as other developers will have to pick through the code and program around it, costing you much more than if you would had done it properly from the beginning.
\n\n
5. Hosting and DNS
\n\n
Bad Hosting
\nLife has undoubtedly taught you that you get what you pay for. One of the most important aspects of your website is where you decide to host it. Cheap hosting solutions can be bad business. For instance, we recommend against hosts like GoDaddy and Blue Host because of, their overloaded servers, poor support response times, and instability. Their infrastructure is slow, their servers are slow, and their support is slow – so their page load times are also slow.
\nWhen shopping for a hosting provider, read reviews and do your research. While hosting isn’t a high dollar expense, the costs of poor web hosting are far greater than what you pay monthly.
\n\n
DNS
\nReducing the number of redirects for your domain will do a lot for reducing page load times. Each time a URL is redirected, it requires an additional HTTP request and response. According to SandboxSEO.com, each additional redirect requires an extra 63 milliseconds for the page to load.
\n\n
Having your DNS records set up properly is a critical aspect of this.
\n\n
As listed by Catchpoint.com, factors impacting page load times relative to DNS records:
\n- \n
- Too many aliases or CNAMES \n
- Exotic domains \n
- Geographical distribution \n
- Unreliable registrars \n
- Capacity \n
While redirects can’t always be avoided in a site redesign, a skilled developer can minimize the impact of these redirects by making sure you’re set up properly from the start.
\n\n
All of these different factors can play a role in page loading times so it’s easy to see how pages can become bogged down.
\n\n
Every new factor contributing to the slow-down of your website is a factor in decreasing your conversion rate, meaning fewer leads and sales, meaning you lose money. If your website is burdened with these problems, it’s probably time to address each factor and begin optimizing your site.
\n\n
Trying to reduce your page loading speeds yourself can be cumbersome. Hire a skilled developer to help you optimize your website speed on an ongoing basis.
\n\n
","tag_ids":[64085693442,66629131047],"topic_ids":[64085693442,66629131047],"post_summary":"
Page speed optimization is an increasingly hot topic in inbound marketing and SEO. With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"keywords":[],"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"meta_description":"When it comes to page speed optimization, your load times matter. Here are 5 things that may be causing website bloat. ","meta_keywords":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":61310730,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-page%20speed.png","featured_image_width":1080,"featured_image_height":1080,"publish_timezone_offset":null,"theme_settings_values":null,"password":null,"header":null,"published_at":1722395838027,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"When it comes to page speed optimization, your load times matter. Here are 5 things that may be causing website bloat. ","metaKeywords":null,"name":"Page Speed Optimization: 5 Factors Bogging Down Your Website","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20optimization.png","nextPostFeaturedImageAltText":"","nextPostName":"5 Website Optimization Tools to Boost Conversions","nextPostSlug":"blogs/5-website-optimization-tools-to-boost-conversions","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Page Speed Optimization: 5 Factors Bogging Down Your Website","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! 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With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
\n\nWhen it comes to website speed, many factors contribute to long load times. When these get stacked, you’re left with what we call “website bloat.” It’s kind of like when you eat too much asThanksgiving dinner:Individually all of the things that you’ve added to your plate served their purpose, but an hour after dinner, things are running a little more slowly.
\n\n
Have you ever conducted a search for a recipe online only to find yourself in a site-loading nightmare? Your screen is cluttered with ads, chat boxes, email subscription pop-ups, and images and videos that take forever to load. It’s a user experience nightmare when all you wanted was a recipe!
\n\n
If your website takes forever to load, users can’t access the information they need efficiently and will probably seek it elsewhere, resulting in not only missed opportunities for you, but increasing your bounce rate and subsequently decreasing your search engine rankings.
\n\n
Your website was probably built with a certain version of your organization and marketing process in mind. However, as you’ve grown you’ve added landing pages, plug-ins, tracking scripts, new images, widgets, and other content that’s important for your prospects. If this content wasn’t added by a skilled web developer, or if your original website wasn’t built to accommodate growth, you may now be experiencing website bloat and slower page load times.
\n\n
Let’s take a look at factors that could be contributing to your slow page loading times and explore what you can do to optimize page speed:
\n\n
1. Image Size & Optimization
\n\n
Images make up an average of 21% of a website’s total “weight.” When adding images to your website you need to balance a small file size with maintaining visual quality. When you use images that are too large, you’ll have high quality, but bog down the page loading times. When you use images that are too small, you’ll have poor quality, which will also have a negative impact on user experience.
\n\n
To optimize images for the web, use tools such as:
\n- \n
- Photo-editing software \n
- Wordpress plugins \n
- Manual resizing in image file manager \n
If you’re lucky enough to be on HubSpot CMS, your images are automatically resized on upload.
\n\n
If you’re not, we recommend Squoosh, a free app for image optimization. The Squoosh app lets you see different steps when optimizing images, which is useful for design novices. It has a bar that can be moved across the image to check the resolution difference between the original and resized image.Drag and drop the image you want to optimize to the app, click “download” to get the resized version, then load it to your website.
\n\n
Note: PNG and JPEG are the best file types for uploading images. PNG images are best for simple images and JPEG is best for images with a lot of color.
\n\n
2. Video Size & Optimization
\n\n
Video accounts for more than 50% of daily media consumption in the U.S. The growing popularity of video marketing makes it essential for any brand hoping to increase user engagement, but videos require significant bandwidth.
\n\n
Here are a few tips:
\n\n
Use Externally Hosted Content
\nTo make sure your page load times don’t suffer, load your videos onto a hosting platform like YouTube, Wistia, or Vimeo before embedding them on your website. While there are benefits to self hosted content (the pros and cons of which can be viewed in this article from Invisible Harness), we usually recommend that clients use external video hosting (review the pros and cons of self-hosted videos).
\n\n
Carefully consider where your videos are hosted. YouTube, for example, weighs down your site with ad scripts and data collection. When the video ends, other YouTube videos are displayed, which threatens to draw visitors away from your website. Wistia and Vimeo may be better options.
\n\n
Use Lazy Loading
\nBe sure your developer uses lazy loading for video content. Lazy loading will only load the content visible to the visitor, then load additional content as the visitor begins scrolling. This helps ensure a user is engaged before loading the rest of the page.
\n\n
Use the Right File Type
\nUsing the proper file format will ensure your video loads properly and displays on all browsers and devices. H264 is the most compatible video codec (file type); it’s considered the best choice for efficiency and compatibility. You can learn more about it in this article from dacast: Best Video Codec for Web Streaming.
\n\n
Other Optimization Tips
\n- \n
- Make the video part of the website layout. You don’t want to take over the screen. Give your users the option to expand the video if they choose to. \n
- \n
- Make it slow-connection friendly. Be sure that users with slow internet connections have an option to view a more compressed version of the video file. In this article, Wondershare breaks down both their video compression tool and other available options for compressing your videos for web pages. \n
- \n
- Do not allow autoplay. Skipping autoplay not only decreases page load time but optimizes user experience, since autoplay videos can be unexpected and annoying for visitors. If you must use autoplay, let the user turn on the sound themselves.
3. Fonts & Icons
\n\n
Your website aesthetic matters. Make sure your webpage is in line with your branding, and balance that closely with page load times. Having complementary fonts and icons assures cohesiveness among headings, navigation, and footers.
\n\n
Here are a few considerations:
\n\n
Fonts
\nSpecify branded fonts in your style guide can bring a cohesive look and feel to your website. . However, using too many custom fonts that need to be loaded from typescript or other external resources can bog down page load time since the fonts aren’t cached. Instead, consider specifying default and Google fonts maintains cohesion while also ensuring that your fonts load faster, as they’re usually already cached on the user’s device.
\n\n
Icons
\nIcons can communicate the purposes of products and services without using large photos. Find icons in font libraries, but only load the ones you need to avoid decreasing page load speed. Font Awesome is our favorite place to browse icon libraries.
\n\n
4. Scripts & Legacy Code
\n\n
Scripts
\nYour website consists of many different scripts that load to automate functions or pass information to third parties such as HubSpot or Google Analytics. These scripts are responsible for loading analytics tools, chat bots, videos, social media share buttons, and more. However, when you work with an inexperienced developer, these scripts can be misplaced on your site and have a negative impact on your page load time.
\n\n
A tool like Google Tag Manager will help your developer set these up correctly and keep them out of the code, allowing your marketing team to determine where to load scripts once they have been properly trained by your development team.Check out our blog for more reasons you shouldn’t leverage cheap outsourced web development.
\nWebsite sliders, while an effective way to show different types of information in one place, can bog down load times. Outdated plugins, slow hosting, and slow slider plugins all contribute to this, but you should also avoid slow sliders by ensuring that slider scripts aren’t loaded on every page. Scripts should only be fired if they’re included in a page or module, loading only when that page/module is loaded.
\n\n
Poorly Written/Maintained Legacy Code
\nPlugins and add-ons from different developers allow companies to add functionality, but it doesn’t take long before your website is bogged down with all sorts of styling from previous site versions or unnecessarily long, poorly written code.
\n\n
Plan your website effectively for long term functionality and develop a framework that will help your site run more efficiently. This is, again, why it’s so important to hire based on skill rather than price. Poorly written code is not only responsible for slow page load times, but it’s also responsible for increasing web development costs, as other developers will have to pick through the code and program around it, costing you much more than if you would had done it properly from the beginning.
\n\n
5. Hosting and DNS
\n\n
Bad Hosting
\nLife has undoubtedly taught you that you get what you pay for. One of the most important aspects of your website is where you decide to host it. Cheap hosting solutions can be bad business. For instance, we recommend against hosts like GoDaddy and Blue Host because of, their overloaded servers, poor support response times, and instability. Their infrastructure is slow, their servers are slow, and their support is slow – so their page load times are also slow.
\nWhen shopping for a hosting provider, read reviews and do your research. While hosting isn’t a high dollar expense, the costs of poor web hosting are far greater than what you pay monthly.
\n\n
DNS
\nReducing the number of redirects for your domain will do a lot for reducing page load times. Each time a URL is redirected, it requires an additional HTTP request and response. According to SandboxSEO.com, each additional redirect requires an extra 63 milliseconds for the page to load.
\n\n
Having your DNS records set up properly is a critical aspect of this.
\n\n
As listed by Catchpoint.com, factors impacting page load times relative to DNS records:
\n- \n
- Too many aliases or CNAMES \n
- Exotic domains \n
- Geographical distribution \n
- Unreliable registrars \n
- Capacity \n
While redirects can’t always be avoided in a site redesign, a skilled developer can minimize the impact of these redirects by making sure you’re set up properly from the start.
\n\n
All of these different factors can play a role in page loading times so it’s easy to see how pages can become bogged down.
\n\n
Every new factor contributing to the slow-down of your website is a factor in decreasing your conversion rate, meaning fewer leads and sales, meaning you lose money. If your website is burdened with these problems, it’s probably time to address each factor and begin optimizing your site.
\n\n
Trying to reduce your page loading speeds yourself can be cumbersome. Hire a skilled developer to help you optimize your website speed on an ongoing basis.
\n\n
","postBodyRss":"
Page speed optimization is an increasingly hot topic in inbound marketing and SEO. With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
\n\nWhen it comes to website speed, many factors contribute to long load times. When these get stacked, you’re left with what we call “website bloat.” It’s kind of like when you eat too much asThanksgiving dinner:Individually all of the things that you’ve added to your plate served their purpose, but an hour after dinner, things are running a little more slowly.
\n\n
Have you ever conducted a search for a recipe online only to find yourself in a site-loading nightmare? Your screen is cluttered with ads, chat boxes, email subscription pop-ups, and images and videos that take forever to load. It’s a user experience nightmare when all you wanted was a recipe!
\n\n
If your website takes forever to load, users can’t access the information they need efficiently and will probably seek it elsewhere, resulting in not only missed opportunities for you, but increasing your bounce rate and subsequently decreasing your search engine rankings.
\n\n
Your website was probably built with a certain version of your organization and marketing process in mind. However, as you’ve grown you’ve added landing pages, plug-ins, tracking scripts, new images, widgets, and other content that’s important for your prospects. If this content wasn’t added by a skilled web developer, or if your original website wasn’t built to accommodate growth, you may now be experiencing website bloat and slower page load times.
\n\n
Let’s take a look at factors that could be contributing to your slow page loading times and explore what you can do to optimize page speed:
\n\n
1. Image Size & Optimization
\n\n
Images make up an average of 21% of a website’s total “weight.” When adding images to your website you need to balance a small file size with maintaining visual quality. When you use images that are too large, you’ll have high quality, but bog down the page loading times. When you use images that are too small, you’ll have poor quality, which will also have a negative impact on user experience.
\n\n
To optimize images for the web, use tools such as:
\n- \n
- Photo-editing software \n
- Wordpress plugins \n
- Manual resizing in image file manager \n
If you’re lucky enough to be on HubSpot CMS, your images are automatically resized on upload.
\n\n
If you’re not, we recommend Squoosh, a free app for image optimization. The Squoosh app lets you see different steps when optimizing images, which is useful for design novices. It has a bar that can be moved across the image to check the resolution difference between the original and resized image.Drag and drop the image you want to optimize to the app, click “download” to get the resized version, then load it to your website.
\n\n
Note: PNG and JPEG are the best file types for uploading images. PNG images are best for simple images and JPEG is best for images with a lot of color.
\n\n
2. Video Size & Optimization
\n\n
Video accounts for more than 50% of daily media consumption in the U.S. The growing popularity of video marketing makes it essential for any brand hoping to increase user engagement, but videos require significant bandwidth.
\n\n
Here are a few tips:
\n\n
Use Externally Hosted Content
\nTo make sure your page load times don’t suffer, load your videos onto a hosting platform like YouTube, Wistia, or Vimeo before embedding them on your website. While there are benefits to self hosted content (the pros and cons of which can be viewed in this article from Invisible Harness), we usually recommend that clients use external video hosting (review the pros and cons of self-hosted videos).
\n\n
Carefully consider where your videos are hosted. YouTube, for example, weighs down your site with ad scripts and data collection. When the video ends, other YouTube videos are displayed, which threatens to draw visitors away from your website. Wistia and Vimeo may be better options.
\n\n
Use Lazy Loading
\nBe sure your developer uses lazy loading for video content. Lazy loading will only load the content visible to the visitor, then load additional content as the visitor begins scrolling. This helps ensure a user is engaged before loading the rest of the page.
\n\n
Use the Right File Type
\nUsing the proper file format will ensure your video loads properly and displays on all browsers and devices. H264 is the most compatible video codec (file type); it’s considered the best choice for efficiency and compatibility. You can learn more about it in this article from dacast: Best Video Codec for Web Streaming.
\n\n
Other Optimization Tips
\n- \n
- Make the video part of the website layout. You don’t want to take over the screen. Give your users the option to expand the video if they choose to. \n
- \n
- Make it slow-connection friendly. Be sure that users with slow internet connections have an option to view a more compressed version of the video file. In this article, Wondershare breaks down both their video compression tool and other available options for compressing your videos for web pages. \n
- \n
- Do not allow autoplay. Skipping autoplay not only decreases page load time but optimizes user experience, since autoplay videos can be unexpected and annoying for visitors. If you must use autoplay, let the user turn on the sound themselves.
3. Fonts & Icons
\n\n
Your website aesthetic matters. Make sure your webpage is in line with your branding, and balance that closely with page load times. Having complementary fonts and icons assures cohesiveness among headings, navigation, and footers.
\n\n
Here are a few considerations:
\n\n
Fonts
\nSpecify branded fonts in your style guide can bring a cohesive look and feel to your website. . However, using too many custom fonts that need to be loaded from typescript or other external resources can bog down page load time since the fonts aren’t cached. Instead, consider specifying default and Google fonts maintains cohesion while also ensuring that your fonts load faster, as they’re usually already cached on the user’s device.
\n\n
Icons
\nIcons can communicate the purposes of products and services without using large photos. Find icons in font libraries, but only load the ones you need to avoid decreasing page load speed. Font Awesome is our favorite place to browse icon libraries.
\n\n
4. Scripts & Legacy Code
\n\n
Scripts
\nYour website consists of many different scripts that load to automate functions or pass information to third parties such as HubSpot or Google Analytics. These scripts are responsible for loading analytics tools, chat bots, videos, social media share buttons, and more. However, when you work with an inexperienced developer, these scripts can be misplaced on your site and have a negative impact on your page load time.
\n\n
A tool like Google Tag Manager will help your developer set these up correctly and keep them out of the code, allowing your marketing team to determine where to load scripts once they have been properly trained by your development team.Check out our blog for more reasons you shouldn’t leverage cheap outsourced web development.
\nWebsite sliders, while an effective way to show different types of information in one place, can bog down load times. Outdated plugins, slow hosting, and slow slider plugins all contribute to this, but you should also avoid slow sliders by ensuring that slider scripts aren’t loaded on every page. Scripts should only be fired if they’re included in a page or module, loading only when that page/module is loaded.
\n\n
Poorly Written/Maintained Legacy Code
\nPlugins and add-ons from different developers allow companies to add functionality, but it doesn’t take long before your website is bogged down with all sorts of styling from previous site versions or unnecessarily long, poorly written code.
\n\n
Plan your website effectively for long term functionality and develop a framework that will help your site run more efficiently. This is, again, why it’s so important to hire based on skill rather than price. Poorly written code is not only responsible for slow page load times, but it’s also responsible for increasing web development costs, as other developers will have to pick through the code and program around it, costing you much more than if you would had done it properly from the beginning.
\n\n
5. Hosting and DNS
\n\n
Bad Hosting
\nLife has undoubtedly taught you that you get what you pay for. One of the most important aspects of your website is where you decide to host it. Cheap hosting solutions can be bad business. For instance, we recommend against hosts like GoDaddy and Blue Host because of, their overloaded servers, poor support response times, and instability. Their infrastructure is slow, their servers are slow, and their support is slow – so their page load times are also slow.
\nWhen shopping for a hosting provider, read reviews and do your research. While hosting isn’t a high dollar expense, the costs of poor web hosting are far greater than what you pay monthly.
\n\n
DNS
\nReducing the number of redirects for your domain will do a lot for reducing page load times. Each time a URL is redirected, it requires an additional HTTP request and response. According to SandboxSEO.com, each additional redirect requires an extra 63 milliseconds for the page to load.
\n\n
Having your DNS records set up properly is a critical aspect of this.
\n\n
As listed by Catchpoint.com, factors impacting page load times relative to DNS records:
\n- \n
- Too many aliases or CNAMES \n
- Exotic domains \n
- Geographical distribution \n
- Unreliable registrars \n
- Capacity \n
While redirects can’t always be avoided in a site redesign, a skilled developer can minimize the impact of these redirects by making sure you’re set up properly from the start.
\n\n
All of these different factors can play a role in page loading times so it’s easy to see how pages can become bogged down.
\n\n
Every new factor contributing to the slow-down of your website is a factor in decreasing your conversion rate, meaning fewer leads and sales, meaning you lose money. If your website is burdened with these problems, it’s probably time to address each factor and begin optimizing your site.
\n\n
Trying to reduce your page loading speeds yourself can be cumbersome. Hire a skilled developer to help you optimize your website speed on an ongoing basis.
\n\n
","postEmailContent":"
Page speed optimization is an increasingly hot topic in inbound marketing and SEO. With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-page%20speed.png","postListContent":"Page speed optimization is an increasingly hot topic in inbound marketing and SEO. With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
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","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-page%20speed.png","postSummary":"Page speed optimization is an increasingly hot topic in inbound marketing and SEO. With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
\n","postSummaryRss":"Page speed optimization is an increasingly hot topic in inbound marketing and SEO. With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"CLGtxDSq","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/1b35947e0c2d1b1d0130ba0050de646b.jpeg","previousPostFeaturedImageAltText":"","previousPostName":"HubSpot API Integrations Improve Organizational Health","previousPostSlug":"blogs/happy-employees-happy-customers-hubspot-api-integrations-improve-organizational-health","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1645214073000,"publishDateLocalTime":1645214073000,"publishDateLocalized":{"date":1645214073000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1722395838027,"publishedByEmail":null,"publishedById":61310730,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/page-speed-optimization-5-factors-bogging-down-your-website","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"Page speed optimization is an increasingly hot topic in inbound marketing and SEO. With Google’s Core Vitals update, user experience is now the most important factor for search engines. This means marketers should be focusing not just on keywords or the content that they’re delivering, but also things like reducing load page speed, lowering bounce rate, and prioritizing the most important pieces of content.
\n\nWhen it comes to website speed, many factors contribute to long load times. When these get stacked, you’re left with what we call “website bloat.” It’s kind of like when you eat too much asThanksgiving dinner:Individually all of the things that you’ve added to your plate served their purpose, but an hour after dinner, things are running a little more slowly.
\n\n
Have you ever conducted a search for a recipe online only to find yourself in a site-loading nightmare? Your screen is cluttered with ads, chat boxes, email subscription pop-ups, and images and videos that take forever to load. It’s a user experience nightmare when all you wanted was a recipe!
\n\n
If your website takes forever to load, users can’t access the information they need efficiently and will probably seek it elsewhere, resulting in not only missed opportunities for you, but increasing your bounce rate and subsequently decreasing your search engine rankings.
\n\n
Your website was probably built with a certain version of your organization and marketing process in mind. However, as you’ve grown you’ve added landing pages, plug-ins, tracking scripts, new images, widgets, and other content that’s important for your prospects. If this content wasn’t added by a skilled web developer, or if your original website wasn’t built to accommodate growth, you may now be experiencing website bloat and slower page load times.
\n\n
Let’s take a look at factors that could be contributing to your slow page loading times and explore what you can do to optimize page speed:
\n\n
1. Image Size & Optimization
\n\n
Images make up an average of 21% of a website’s total “weight.” When adding images to your website you need to balance a small file size with maintaining visual quality. When you use images that are too large, you’ll have high quality, but bog down the page loading times. When you use images that are too small, you’ll have poor quality, which will also have a negative impact on user experience.
\n\n
To optimize images for the web, use tools such as:
\n- \n
- Photo-editing software \n
- Wordpress plugins \n
- Manual resizing in image file manager \n
If you’re lucky enough to be on HubSpot CMS, your images are automatically resized on upload.
\n\n
If you’re not, we recommend Squoosh, a free app for image optimization. The Squoosh app lets you see different steps when optimizing images, which is useful for design novices. It has a bar that can be moved across the image to check the resolution difference between the original and resized image.Drag and drop the image you want to optimize to the app, click “download” to get the resized version, then load it to your website.
\n\n
Note: PNG and JPEG are the best file types for uploading images. PNG images are best for simple images and JPEG is best for images with a lot of color.
\n\n
2. Video Size & Optimization
\n\n
Video accounts for more than 50% of daily media consumption in the U.S. The growing popularity of video marketing makes it essential for any brand hoping to increase user engagement, but videos require significant bandwidth.
\n\n
Here are a few tips:
\n\n
Use Externally Hosted Content
\nTo make sure your page load times don’t suffer, load your videos onto a hosting platform like YouTube, Wistia, or Vimeo before embedding them on your website. While there are benefits to self hosted content (the pros and cons of which can be viewed in this article from Invisible Harness), we usually recommend that clients use external video hosting (review the pros and cons of self-hosted videos).
\n\n
Carefully consider where your videos are hosted. YouTube, for example, weighs down your site with ad scripts and data collection. When the video ends, other YouTube videos are displayed, which threatens to draw visitors away from your website. Wistia and Vimeo may be better options.
\n\n
Use Lazy Loading
\nBe sure your developer uses lazy loading for video content. Lazy loading will only load the content visible to the visitor, then load additional content as the visitor begins scrolling. This helps ensure a user is engaged before loading the rest of the page.
\n\n
Use the Right File Type
\nUsing the proper file format will ensure your video loads properly and displays on all browsers and devices. H264 is the most compatible video codec (file type); it’s considered the best choice for efficiency and compatibility. You can learn more about it in this article from dacast: Best Video Codec for Web Streaming.
\n\n
Other Optimization Tips
\n- \n
- Make the video part of the website layout. You don’t want to take over the screen. Give your users the option to expand the video if they choose to. \n
- \n
- Make it slow-connection friendly. Be sure that users with slow internet connections have an option to view a more compressed version of the video file. In this article, Wondershare breaks down both their video compression tool and other available options for compressing your videos for web pages. \n
- \n
- Do not allow autoplay. Skipping autoplay not only decreases page load time but optimizes user experience, since autoplay videos can be unexpected and annoying for visitors. If you must use autoplay, let the user turn on the sound themselves.
3. Fonts & Icons
\n\n
Your website aesthetic matters. Make sure your webpage is in line with your branding, and balance that closely with page load times. Having complementary fonts and icons assures cohesiveness among headings, navigation, and footers.
\n\n
Here are a few considerations:
\n\n
Fonts
\nSpecify branded fonts in your style guide can bring a cohesive look and feel to your website. . However, using too many custom fonts that need to be loaded from typescript or other external resources can bog down page load time since the fonts aren’t cached. Instead, consider specifying default and Google fonts maintains cohesion while also ensuring that your fonts load faster, as they’re usually already cached on the user’s device.
\n\n
Icons
\nIcons can communicate the purposes of products and services without using large photos. Find icons in font libraries, but only load the ones you need to avoid decreasing page load speed. Font Awesome is our favorite place to browse icon libraries.
\n\n
4. Scripts & Legacy Code
\n\n
Scripts
\nYour website consists of many different scripts that load to automate functions or pass information to third parties such as HubSpot or Google Analytics. These scripts are responsible for loading analytics tools, chat bots, videos, social media share buttons, and more. However, when you work with an inexperienced developer, these scripts can be misplaced on your site and have a negative impact on your page load time.
\n\n
A tool like Google Tag Manager will help your developer set these up correctly and keep them out of the code, allowing your marketing team to determine where to load scripts once they have been properly trained by your development team.Check out our blog for more reasons you shouldn’t leverage cheap outsourced web development.
\nWebsite sliders, while an effective way to show different types of information in one place, can bog down load times. Outdated plugins, slow hosting, and slow slider plugins all contribute to this, but you should also avoid slow sliders by ensuring that slider scripts aren’t loaded on every page. Scripts should only be fired if they’re included in a page or module, loading only when that page/module is loaded.
\n\n
Poorly Written/Maintained Legacy Code
\nPlugins and add-ons from different developers allow companies to add functionality, but it doesn’t take long before your website is bogged down with all sorts of styling from previous site versions or unnecessarily long, poorly written code.
\n\n
Plan your website effectively for long term functionality and develop a framework that will help your site run more efficiently. This is, again, why it’s so important to hire based on skill rather than price. Poorly written code is not only responsible for slow page load times, but it’s also responsible for increasing web development costs, as other developers will have to pick through the code and program around it, costing you much more than if you would had done it properly from the beginning.
\n\n
5. Hosting and DNS
\n\n
Bad Hosting
\nLife has undoubtedly taught you that you get what you pay for. One of the most important aspects of your website is where you decide to host it. Cheap hosting solutions can be bad business. For instance, we recommend against hosts like GoDaddy and Blue Host because of, their overloaded servers, poor support response times, and instability. Their infrastructure is slow, their servers are slow, and their support is slow – so their page load times are also slow.
\nWhen shopping for a hosting provider, read reviews and do your research. While hosting isn’t a high dollar expense, the costs of poor web hosting are far greater than what you pay monthly.
\n\n
DNS
\nReducing the number of redirects for your domain will do a lot for reducing page load times. Each time a URL is redirected, it requires an additional HTTP request and response. According to SandboxSEO.com, each additional redirect requires an extra 63 milliseconds for the page to load.
\n\n
Having your DNS records set up properly is a critical aspect of this.
\n\n
As listed by Catchpoint.com, factors impacting page load times relative to DNS records:
\n- \n
- Too many aliases or CNAMES \n
- Exotic domains \n
- Geographical distribution \n
- Unreliable registrars \n
- Capacity \n
While redirects can’t always be avoided in a site redesign, a skilled developer can minimize the impact of these redirects by making sure you’re set up properly from the start.
\n\n
All of these different factors can play a role in page loading times so it’s easy to see how pages can become bogged down.
\n\n
Every new factor contributing to the slow-down of your website is a factor in decreasing your conversion rate, meaning fewer leads and sales, meaning you lose money. If your website is burdened with these problems, it’s probably time to address each factor and begin optimizing your site.
\n\n
Trying to reduce your page loading speeds yourself can be cumbersome. Hire a skilled developer to help you optimize your website speed on an ongoing basis.
\n\n
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Website Optimization Tools to Boost Conversions","id":64085693213,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"5 Website Optimization Tools to Boost Conversions","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"5 Website Optimization Tools to Boost Conversions","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n\n
You may think your new string of landing pages will perform well, but how does your site and campaign really stack up in terms of conversion and user experience?
\n\n
Ask yourself the following questions:
\n- \n
- What are website visitors doing once they arrive at our website? \n
- What can we do to improve our site for search engines and visitors? \n
- What are our best-performing pages? \n
- What do people outside our organization think about our website design? \n
- Are our current calls to action (CTAs) placed in the best spots for optimal conversion? \n
Optimization is a near-constant process of audits and improvements to create the best possible user experience. Here are our top tools to help you ensure that your website is performing for your users and helping your organization meet its marketing goals.
\n\n
![\"deckerdevs](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs%20-%20Page%20Load%20Speed%20Statistics%20Infographic.png\")
\n
Google Page Speed
\nGoogle Page Speed is a free site that helps you understand how your site is performing from a load time perspective on mobile and desktop browsers. Geared toward developers, it analyzes load times on each URL entered and provides a pass or fail grade for the performance of that page. It lays out opportunities for improvement and provides a full diagnostic report.
\n\n
Let’s look at the most important aspects of this report:
\n- \n
- \n
Largest Contentful Paint (LCP): Page Loading
\n
This gauges the main website content load speed , which should ideally be under 2.5 seconds. A load speed over 4 seconds is considered poor. The longer the main content on your website takes to load, the more likely users are to click away — and a higher bounce rate drastically decreases your conversion rate. It’s logical to conclude that the pages with the fastest load times would take preference in search engine rankings, since this is such a large contributor to user experience. \n
- \n
- \n
First Input Delay (FID): Interactivity
\n
First input delay is the length of time between a user interaction (say, clicking a CTA button) and processing that request. This metric is an important indicator of website responsiveness. Less than 100ms is a good score, while greater than 300ms is considered poor. The longer it takes for your website to respond to user requests, the more likely it is to frustrate users. When your goal is to keep your website visitors engaged, you want to do everything you can to ensure the experience is positive , and that means optimizing your interactivity. \n
- \n
- \n
Cumulative Layout Shift (CLS): Visual Stability
\nThis metric measures how often users experience unexpected layout shifts. Examples are a button or link moving when a user goes to click on it, or text shifting in an article that a user is trying to read. Once again, the user experience is easily impacted by unexpected movement or shifts of the elements on your website page. A score of 0.1 or less is ideal, with scores above 0.25 failing.
\n \n
Constantly running diagnostics and paying close attention to overall page load speed and website stability are particularly important in light of Google’s June 2021 algorithm update focusing on Google core vitals, which included ranking signals for loading speed, interactivity, and visual stability. Your page load speed is among the most critical factors when it comes to the success of your website. If the content your visitors most want to see doesn’t load fast enough, the back button is just a click away and it’s onto the next Google result. Optimizing your page speed can help you keep visitors on your website, increasing your chances of converting your traffic.
\n\n
How we use Google Page Speed
\nWe use this in combination with other speed testers. This allows us to review the recommendations and dig into what needs to be fixed. We are constantly taking over sites built by other agencies or developers, and one of the first things we jump into during these projects is how site performance can be improved across the board.
\n\n
Lucky Orange
\nWhen most organizations build webpages, they do so balancing aesthetics and how they expect a visitor to interact with their content. But how do you know that a website visitor is actually following the conversion path that you’ve so carefully laid in front of them?
\n\n
Lucky Orange is a heat map and session recording software that provides valuable data about how your visitors are interacting with your site. Heat maps show you the most active areas of your website and indicate the point your visitors are scrolling to, as well as what elements they are clicking or hovering over.
\n\n
Session recordings and heat maps show us how an individual visitor is interacting with our website in real time. Following their visits as they move through it helps you to better determine, not only where they are navigating, but also aspects of the site that may be confusing to them.
\n\n
You may want to ask yourself the following questions in conjunction with your analysis inside this tool:
\n- \n
- Is the user scrolling too much before taking the most essential actions? \n
- What are the most popular actions on the page? \n
- How can I prioritize content or CTAs to better convert prospects or improve the user experience? \n
- How does a mobile user session differ from a desktop user’s experience? \n
Understanding the answers to these questions will help you make layout improvements that should go a long way to improving your conversion rates.
\n\n
How we use Lucky Orange
Lucky Orange helps the team at deckerdevs audit everything from conversion optimization to site flow. We geek out in this tool, sifting through session recordings and watching user actions to help fix leaky funnels on our clients’ behalf.
\n
Usability Hub
\nIt can be difficult to obtain consistent feedback or know exactly what will work when you’re still in the design phases of your web project. Usability Hub is an end-to-end remote user testing platform. This tool is free for short (< 2 minute) tests of up to 5 questions. Usability Hub helps to uncover design issues early in the development process, preventing user experience issues that could be costing you money and conversions.
\n\n
Usability Hub also offers:
\n- \n
- Prototype testing \n
- Design surveys \n
- Preference tests \n
- Five-second tests \n
- First-click tests \n
This tool allows for live user feedback in many different formats. You can invite customers, clients, focus groups, or coworkers; or you can pay for the built in Usability Hub panel (a pool of over 340,000+ users) that allows you to target by demographics such as age, location, gender, income, and more.
This tool is great for pre-development feedback of design layouts or considerations for website updates.
How we use Usability Hub
It’s sometimes difficult to convince a client to use a tool like this, but it unlocks so many opportunities to help companies understand and get a real validation to a user experience. Because our deep knowledge of user experience brings a lot of value to clients, they’ll typically follow our recommendations instead of spending the extra money on a tool like this. Fostering the type of relationship that allows your clients to trust your recommendations implicitly is a big indicator that we’re doing things right, but when budget allows, this tool is a great option for those seeking usability feedback who may not have access to a trusted outsourced developer.
Attention Insight
\nIf you’re looking for feedback, but don’t necessarily have the time to rabbit hole into surveys and other usability tests, Attention Insights is a pre-launch analytics software that uses artificial intelligence (AI) to create heat maps based on predictions of user behavior data from eye tracking studies.
This AI-based feedback can help you make intelligent predictions about how users will interact with your website without conducting weeks of usability tests. The feedback can help you determine where to place CTA buttons, product images, pricing, descriptions, and other important information that you most want your visitors to interact with.
\n\n
Notable features:
\n- \n
- Attention heat maps: These predict areas catching the most attention \n
- Percentage of attention: based on area of interest \n
- Clarity score: This measures design clarity against other designs in the same category \n
- Focus maps: These tell which aspects of your design will be noticed in the first 3-5 seconds \n
All of the behavioral data housed within Attention Insight’s powerful AI tool gives incredibly valuable predictions for projects long before they’re launched, allowing you to make educated decisions regarding layout and design with proven feedback.
How we use Attention Insight
This is another tool we really want to use. While we haven’t had the opportunity to use it yet, we are currently working through a website redesign and will be running all of our new pages through it so we can get hands-on experience and see how awesome it really is. Don’t worry, we’ll keep you posted.
Google Analytics
\nWhile this is the best-known tool when it comes to page optimization and SEO, Google Analytics continues to provide valuable insight on page performance, including:
\n- \n
- Number of visitors \n
- Visitor referral source \n
- Visitor page actions \n
- How long visitors spend on each page \n
- When visitors leave your site \n
Analytics like this help determine your best- and worst-performing pages, see which referral sources are performing the best, and begin initial audits on opportunities to further test for improvement.
How we use Google Analytics
If Google Analytics is the bread, Google Tag Manager is the butter. So much stuff is going on here, and we have this on every site. You probably already have it installed on your website. If you aren't using Google Analytics, I don't even know what you are doing here. Get in there and get it going! Set up some conversion goals, analyze your traffic, and get to work.
\n\n
BrowserStack
\nHow does your website perform across browsers on multiple devices and operating systems? Testing all the major browsers, devices, and operating systems is important to determining any potential layout issues or bugs that exist across browsers.
BrowserStack boasts access to more than 3,000 real mobile devices and browsers on a cloud-based infrastructure that allows you to conduct comprehensive browser testing. This testing is necessary to help you troubleshoot design issues across browsers and devices, so no matter where your users are coming from they can have the intended experience.
How We Use Browserstack
We run every page we build through Browserstack, testing a variety of operating systems, devices, and browsers to make sure that our work looks great for all the users. It is totally worth it if you are making your own modules, website, or whatever.
Simply focusing on on- and off-page SEO factors isn’t enough to keep your site ranking and converting. Website performance depends on factors that change with every Google update. Regular usability and page performance tests, as well as implementing guides and best practices for uploading content, will go a long way to improving conversion rates and even boosting search engine rankings. Be sure to check out the tools that we’ve outlined here regardless of what development phase you’re in. The more focus you place on user experience, the better your chances of converting your website visitors into leads and customers.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n","rss_body":"
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n\n
You may think your new string of landing pages will perform well, but how does your site and campaign really stack up in terms of conversion and user experience?
\n\n
Ask yourself the following questions:
\n- \n
- What are website visitors doing once they arrive at our website? \n
- What can we do to improve our site for search engines and visitors? \n
- What are our best-performing pages? \n
- What do people outside our organization think about our website design? \n
- Are our current calls to action (CTAs) placed in the best spots for optimal conversion? \n
Optimization is a near-constant process of audits and improvements to create the best possible user experience. Here are our top tools to help you ensure that your website is performing for your users and helping your organization meet its marketing goals.
\n\n
\n
Google Page Speed
\nGoogle Page Speed is a free site that helps you understand how your site is performing from a load time perspective on mobile and desktop browsers. Geared toward developers, it analyzes load times on each URL entered and provides a pass or fail grade for the performance of that page. It lays out opportunities for improvement and provides a full diagnostic report.
\n\n
Let’s look at the most important aspects of this report:
\n- \n
- \n
Largest Contentful Paint (LCP): Page Loading
\n
This gauges the main website content load speed , which should ideally be under 2.5 seconds. A load speed over 4 seconds is considered poor. The longer the main content on your website takes to load, the more likely users are to click away — and a higher bounce rate drastically decreases your conversion rate. It’s logical to conclude that the pages with the fastest load times would take preference in search engine rankings, since this is such a large contributor to user experience. \n
- \n
- \n
First Input Delay (FID): Interactivity
\n
First input delay is the length of time between a user interaction (say, clicking a CTA button) and processing that request. This metric is an important indicator of website responsiveness. Less than 100ms is a good score, while greater than 300ms is considered poor. The longer it takes for your website to respond to user requests, the more likely it is to frustrate users. When your goal is to keep your website visitors engaged, you want to do everything you can to ensure the experience is positive , and that means optimizing your interactivity. \n
- \n
- \n
Cumulative Layout Shift (CLS): Visual Stability
\nThis metric measures how often users experience unexpected layout shifts. Examples are a button or link moving when a user goes to click on it, or text shifting in an article that a user is trying to read. Once again, the user experience is easily impacted by unexpected movement or shifts of the elements on your website page. A score of 0.1 or less is ideal, with scores above 0.25 failing.
\n \n
Constantly running diagnostics and paying close attention to overall page load speed and website stability are particularly important in light of Google’s June 2021 algorithm update focusing on Google core vitals, which included ranking signals for loading speed, interactivity, and visual stability. Your page load speed is among the most critical factors when it comes to the success of your website. If the content your visitors most want to see doesn’t load fast enough, the back button is just a click away and it’s onto the next Google result. Optimizing your page speed can help you keep visitors on your website, increasing your chances of converting your traffic.
\n\n
How we use Google Page Speed
\nWe use this in combination with other speed testers. This allows us to review the recommendations and dig into what needs to be fixed. We are constantly taking over sites built by other agencies or developers, and one of the first things we jump into during these projects is how site performance can be improved across the board.
\n\n
Lucky Orange
\nWhen most organizations build webpages, they do so balancing aesthetics and how they expect a visitor to interact with their content. But how do you know that a website visitor is actually following the conversion path that you’ve so carefully laid in front of them?
\n\n
Lucky Orange is a heat map and session recording software that provides valuable data about how your visitors are interacting with your site. Heat maps show you the most active areas of your website and indicate the point your visitors are scrolling to, as well as what elements they are clicking or hovering over.
\n\n
Session recordings and heat maps show us how an individual visitor is interacting with our website in real time. Following their visits as they move through it helps you to better determine, not only where they are navigating, but also aspects of the site that may be confusing to them.
\n\n
You may want to ask yourself the following questions in conjunction with your analysis inside this tool:
\n- \n
- Is the user scrolling too much before taking the most essential actions? \n
- What are the most popular actions on the page? \n
- How can I prioritize content or CTAs to better convert prospects or improve the user experience? \n
- How does a mobile user session differ from a desktop user’s experience? \n
Understanding the answers to these questions will help you make layout improvements that should go a long way to improving your conversion rates.
\n\n
How we use Lucky Orange
Lucky Orange helps the team at deckerdevs audit everything from conversion optimization to site flow. We geek out in this tool, sifting through session recordings and watching user actions to help fix leaky funnels on our clients’ behalf.
\n
Usability Hub
\nIt can be difficult to obtain consistent feedback or know exactly what will work when you’re still in the design phases of your web project. Usability Hub is an end-to-end remote user testing platform. This tool is free for short (< 2 minute) tests of up to 5 questions. Usability Hub helps to uncover design issues early in the development process, preventing user experience issues that could be costing you money and conversions.
\n\n
Usability Hub also offers:
\n- \n
- Prototype testing \n
- Design surveys \n
- Preference tests \n
- Five-second tests \n
- First-click tests \n
This tool allows for live user feedback in many different formats. You can invite customers, clients, focus groups, or coworkers; or you can pay for the built in Usability Hub panel (a pool of over 340,000+ users) that allows you to target by demographics such as age, location, gender, income, and more.
This tool is great for pre-development feedback of design layouts or considerations for website updates.
How we use Usability Hub
It’s sometimes difficult to convince a client to use a tool like this, but it unlocks so many opportunities to help companies understand and get a real validation to a user experience. Because our deep knowledge of user experience brings a lot of value to clients, they’ll typically follow our recommendations instead of spending the extra money on a tool like this. Fostering the type of relationship that allows your clients to trust your recommendations implicitly is a big indicator that we’re doing things right, but when budget allows, this tool is a great option for those seeking usability feedback who may not have access to a trusted outsourced developer.
Attention Insight
\nIf you’re looking for feedback, but don’t necessarily have the time to rabbit hole into surveys and other usability tests, Attention Insights is a pre-launch analytics software that uses artificial intelligence (AI) to create heat maps based on predictions of user behavior data from eye tracking studies.
This AI-based feedback can help you make intelligent predictions about how users will interact with your website without conducting weeks of usability tests. The feedback can help you determine where to place CTA buttons, product images, pricing, descriptions, and other important information that you most want your visitors to interact with.
\n\n
Notable features:
\n- \n
- Attention heat maps: These predict areas catching the most attention \n
- Percentage of attention: based on area of interest \n
- Clarity score: This measures design clarity against other designs in the same category \n
- Focus maps: These tell which aspects of your design will be noticed in the first 3-5 seconds \n
All of the behavioral data housed within Attention Insight’s powerful AI tool gives incredibly valuable predictions for projects long before they’re launched, allowing you to make educated decisions regarding layout and design with proven feedback.
How we use Attention Insight
This is another tool we really want to use. While we haven’t had the opportunity to use it yet, we are currently working through a website redesign and will be running all of our new pages through it so we can get hands-on experience and see how awesome it really is. Don’t worry, we’ll keep you posted.
Google Analytics
\nWhile this is the best-known tool when it comes to page optimization and SEO, Google Analytics continues to provide valuable insight on page performance, including:
\n- \n
- Number of visitors \n
- Visitor referral source \n
- Visitor page actions \n
- How long visitors spend on each page \n
- When visitors leave your site \n
Analytics like this help determine your best- and worst-performing pages, see which referral sources are performing the best, and begin initial audits on opportunities to further test for improvement.
How we use Google Analytics
If Google Analytics is the bread, Google Tag Manager is the butter. So much stuff is going on here, and we have this on every site. You probably already have it installed on your website. If you aren't using Google Analytics, I don't even know what you are doing here. Get in there and get it going! Set up some conversion goals, analyze your traffic, and get to work.
\n\n
BrowserStack
\nHow does your website perform across browsers on multiple devices and operating systems? Testing all the major browsers, devices, and operating systems is important to determining any potential layout issues or bugs that exist across browsers.
BrowserStack boasts access to more than 3,000 real mobile devices and browsers on a cloud-based infrastructure that allows you to conduct comprehensive browser testing. This testing is necessary to help you troubleshoot design issues across browsers and devices, so no matter where your users are coming from they can have the intended experience.
How We Use Browserstack
We run every page we build through Browserstack, testing a variety of operating systems, devices, and browsers to make sure that our work looks great for all the users. It is totally worth it if you are making your own modules, website, or whatever.
Simply focusing on on- and off-page SEO factors isn’t enough to keep your site ranking and converting. Website performance depends on factors that change with every Google update. Regular usability and page performance tests, as well as implementing guides and best practices for uploading content, will go a long way to improving conversion rates and even boosting search engine rankings. Be sure to check out the tools that we’ve outlined here regardless of what development phase you’re in. The more focus you place on user experience, the better your chances of converting your website visitors into leads and customers.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
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Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n\n
You may think your new string of landing pages will perform well, but how does your site and campaign really stack up in terms of conversion and user experience?
\n\n
Ask yourself the following questions:
\n- \n
- What are website visitors doing once they arrive at our website? \n
- What can we do to improve our site for search engines and visitors? \n
- What are our best-performing pages? \n
- What do people outside our organization think about our website design? \n
- Are our current calls to action (CTAs) placed in the best spots for optimal conversion? \n
Optimization is a near-constant process of audits and improvements to create the best possible user experience. Here are our top tools to help you ensure that your website is performing for your users and helping your organization meet its marketing goals.
\n\n
\n
Google Page Speed
\nGoogle Page Speed is a free site that helps you understand how your site is performing from a load time perspective on mobile and desktop browsers. Geared toward developers, it analyzes load times on each URL entered and provides a pass or fail grade for the performance of that page. It lays out opportunities for improvement and provides a full diagnostic report.
\n\n
Let’s look at the most important aspects of this report:
\n- \n
- \n
Largest Contentful Paint (LCP): Page Loading
\n
This gauges the main website content load speed , which should ideally be under 2.5 seconds. A load speed over 4 seconds is considered poor. The longer the main content on your website takes to load, the more likely users are to click away — and a higher bounce rate drastically decreases your conversion rate. It’s logical to conclude that the pages with the fastest load times would take preference in search engine rankings, since this is such a large contributor to user experience. \n
- \n
- \n
First Input Delay (FID): Interactivity
\n
First input delay is the length of time between a user interaction (say, clicking a CTA button) and processing that request. This metric is an important indicator of website responsiveness. Less than 100ms is a good score, while greater than 300ms is considered poor. The longer it takes for your website to respond to user requests, the more likely it is to frustrate users. When your goal is to keep your website visitors engaged, you want to do everything you can to ensure the experience is positive , and that means optimizing your interactivity. \n
- \n
- \n
Cumulative Layout Shift (CLS): Visual Stability
\nThis metric measures how often users experience unexpected layout shifts. Examples are a button or link moving when a user goes to click on it, or text shifting in an article that a user is trying to read. Once again, the user experience is easily impacted by unexpected movement or shifts of the elements on your website page. A score of 0.1 or less is ideal, with scores above 0.25 failing.
\n \n
Constantly running diagnostics and paying close attention to overall page load speed and website stability are particularly important in light of Google’s June 2021 algorithm update focusing on Google core vitals, which included ranking signals for loading speed, interactivity, and visual stability. Your page load speed is among the most critical factors when it comes to the success of your website. If the content your visitors most want to see doesn’t load fast enough, the back button is just a click away and it’s onto the next Google result. Optimizing your page speed can help you keep visitors on your website, increasing your chances of converting your traffic.
\n\n
How we use Google Page Speed
\nWe use this in combination with other speed testers. This allows us to review the recommendations and dig into what needs to be fixed. We are constantly taking over sites built by other agencies or developers, and one of the first things we jump into during these projects is how site performance can be improved across the board.
\n\n
Lucky Orange
\nWhen most organizations build webpages, they do so balancing aesthetics and how they expect a visitor to interact with their content. But how do you know that a website visitor is actually following the conversion path that you’ve so carefully laid in front of them?
\n\n
Lucky Orange is a heat map and session recording software that provides valuable data about how your visitors are interacting with your site. Heat maps show you the most active areas of your website and indicate the point your visitors are scrolling to, as well as what elements they are clicking or hovering over.
\n\n
Session recordings and heat maps show us how an individual visitor is interacting with our website in real time. Following their visits as they move through it helps you to better determine, not only where they are navigating, but also aspects of the site that may be confusing to them.
\n\n
You may want to ask yourself the following questions in conjunction with your analysis inside this tool:
\n- \n
- Is the user scrolling too much before taking the most essential actions? \n
- What are the most popular actions on the page? \n
- How can I prioritize content or CTAs to better convert prospects or improve the user experience? \n
- How does a mobile user session differ from a desktop user’s experience? \n
Understanding the answers to these questions will help you make layout improvements that should go a long way to improving your conversion rates.
\n\n
How we use Lucky Orange
Lucky Orange helps the team at deckerdevs audit everything from conversion optimization to site flow. We geek out in this tool, sifting through session recordings and watching user actions to help fix leaky funnels on our clients’ behalf.
\n
Usability Hub
\nIt can be difficult to obtain consistent feedback or know exactly what will work when you’re still in the design phases of your web project. Usability Hub is an end-to-end remote user testing platform. This tool is free for short (< 2 minute) tests of up to 5 questions. Usability Hub helps to uncover design issues early in the development process, preventing user experience issues that could be costing you money and conversions.
\n\n
Usability Hub also offers:
\n- \n
- Prototype testing \n
- Design surveys \n
- Preference tests \n
- Five-second tests \n
- First-click tests \n
This tool allows for live user feedback in many different formats. You can invite customers, clients, focus groups, or coworkers; or you can pay for the built in Usability Hub panel (a pool of over 340,000+ users) that allows you to target by demographics such as age, location, gender, income, and more.
This tool is great for pre-development feedback of design layouts or considerations for website updates.
How we use Usability Hub
It’s sometimes difficult to convince a client to use a tool like this, but it unlocks so many opportunities to help companies understand and get a real validation to a user experience. Because our deep knowledge of user experience brings a lot of value to clients, they’ll typically follow our recommendations instead of spending the extra money on a tool like this. Fostering the type of relationship that allows your clients to trust your recommendations implicitly is a big indicator that we’re doing things right, but when budget allows, this tool is a great option for those seeking usability feedback who may not have access to a trusted outsourced developer.
Attention Insight
\nIf you’re looking for feedback, but don’t necessarily have the time to rabbit hole into surveys and other usability tests, Attention Insights is a pre-launch analytics software that uses artificial intelligence (AI) to create heat maps based on predictions of user behavior data from eye tracking studies.
This AI-based feedback can help you make intelligent predictions about how users will interact with your website without conducting weeks of usability tests. The feedback can help you determine where to place CTA buttons, product images, pricing, descriptions, and other important information that you most want your visitors to interact with.
\n\n
Notable features:
\n- \n
- Attention heat maps: These predict areas catching the most attention \n
- Percentage of attention: based on area of interest \n
- Clarity score: This measures design clarity against other designs in the same category \n
- Focus maps: These tell which aspects of your design will be noticed in the first 3-5 seconds \n
All of the behavioral data housed within Attention Insight’s powerful AI tool gives incredibly valuable predictions for projects long before they’re launched, allowing you to make educated decisions regarding layout and design with proven feedback.
How we use Attention Insight
This is another tool we really want to use. While we haven’t had the opportunity to use it yet, we are currently working through a website redesign and will be running all of our new pages through it so we can get hands-on experience and see how awesome it really is. Don’t worry, we’ll keep you posted.
Google Analytics
\nWhile this is the best-known tool when it comes to page optimization and SEO, Google Analytics continues to provide valuable insight on page performance, including:
\n- \n
- Number of visitors \n
- Visitor referral source \n
- Visitor page actions \n
- How long visitors spend on each page \n
- When visitors leave your site \n
Analytics like this help determine your best- and worst-performing pages, see which referral sources are performing the best, and begin initial audits on opportunities to further test for improvement.
How we use Google Analytics
If Google Analytics is the bread, Google Tag Manager is the butter. So much stuff is going on here, and we have this on every site. You probably already have it installed on your website. If you aren't using Google Analytics, I don't even know what you are doing here. Get in there and get it going! Set up some conversion goals, analyze your traffic, and get to work.
\n\n
BrowserStack
\nHow does your website perform across browsers on multiple devices and operating systems? Testing all the major browsers, devices, and operating systems is important to determining any potential layout issues or bugs that exist across browsers.
BrowserStack boasts access to more than 3,000 real mobile devices and browsers on a cloud-based infrastructure that allows you to conduct comprehensive browser testing. This testing is necessary to help you troubleshoot design issues across browsers and devices, so no matter where your users are coming from they can have the intended experience.
How We Use Browserstack
We run every page we build through Browserstack, testing a variety of operating systems, devices, and browsers to make sure that our work looks great for all the users. It is totally worth it if you are making your own modules, website, or whatever.
Simply focusing on on- and off-page SEO factors isn’t enough to keep your site ranking and converting. Website performance depends on factors that change with every Google update. Regular usability and page performance tests, as well as implementing guides and best practices for uploading content, will go a long way to improving conversion rates and even boosting search engine rankings. Be sure to check out the tools that we’ve outlined here regardless of what development phase you’re in. The more focus you place on user experience, the better your chances of converting your website visitors into leads and customers.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n\n
You may think your new string of landing pages will perform well, but how does your site and campaign really stack up in terms of conversion and user experience?
\n\n
Ask yourself the following questions:
\n- \n
- What are website visitors doing once they arrive at our website? \n
- What can we do to improve our site for search engines and visitors? \n
- What are our best-performing pages? \n
- What do people outside our organization think about our website design? \n
- Are our current calls to action (CTAs) placed in the best spots for optimal conversion? \n
Optimization is a near-constant process of audits and improvements to create the best possible user experience. Here are our top tools to help you ensure that your website is performing for your users and helping your organization meet its marketing goals.
\n\n
\n
Google Page Speed
\nGoogle Page Speed is a free site that helps you understand how your site is performing from a load time perspective on mobile and desktop browsers. Geared toward developers, it analyzes load times on each URL entered and provides a pass or fail grade for the performance of that page. It lays out opportunities for improvement and provides a full diagnostic report.
\n\n
Let’s look at the most important aspects of this report:
\n- \n
- \n
Largest Contentful Paint (LCP): Page Loading
\n
This gauges the main website content load speed , which should ideally be under 2.5 seconds. A load speed over 4 seconds is considered poor. The longer the main content on your website takes to load, the more likely users are to click away — and a higher bounce rate drastically decreases your conversion rate. It’s logical to conclude that the pages with the fastest load times would take preference in search engine rankings, since this is such a large contributor to user experience. \n
- \n
- \n
First Input Delay (FID): Interactivity
\n
First input delay is the length of time between a user interaction (say, clicking a CTA button) and processing that request. This metric is an important indicator of website responsiveness. Less than 100ms is a good score, while greater than 300ms is considered poor. The longer it takes for your website to respond to user requests, the more likely it is to frustrate users. When your goal is to keep your website visitors engaged, you want to do everything you can to ensure the experience is positive , and that means optimizing your interactivity. \n
- \n
- \n
Cumulative Layout Shift (CLS): Visual Stability
\nThis metric measures how often users experience unexpected layout shifts. Examples are a button or link moving when a user goes to click on it, or text shifting in an article that a user is trying to read. Once again, the user experience is easily impacted by unexpected movement or shifts of the elements on your website page. A score of 0.1 or less is ideal, with scores above 0.25 failing.
\n \n
Constantly running diagnostics and paying close attention to overall page load speed and website stability are particularly important in light of Google’s June 2021 algorithm update focusing on Google core vitals, which included ranking signals for loading speed, interactivity, and visual stability. Your page load speed is among the most critical factors when it comes to the success of your website. If the content your visitors most want to see doesn’t load fast enough, the back button is just a click away and it’s onto the next Google result. Optimizing your page speed can help you keep visitors on your website, increasing your chances of converting your traffic.
\n\n
How we use Google Page Speed
\nWe use this in combination with other speed testers. This allows us to review the recommendations and dig into what needs to be fixed. We are constantly taking over sites built by other agencies or developers, and one of the first things we jump into during these projects is how site performance can be improved across the board.
\n\n
Lucky Orange
\nWhen most organizations build webpages, they do so balancing aesthetics and how they expect a visitor to interact with their content. But how do you know that a website visitor is actually following the conversion path that you’ve so carefully laid in front of them?
\n\n
Lucky Orange is a heat map and session recording software that provides valuable data about how your visitors are interacting with your site. Heat maps show you the most active areas of your website and indicate the point your visitors are scrolling to, as well as what elements they are clicking or hovering over.
\n\n
Session recordings and heat maps show us how an individual visitor is interacting with our website in real time. Following their visits as they move through it helps you to better determine, not only where they are navigating, but also aspects of the site that may be confusing to them.
\n\n
You may want to ask yourself the following questions in conjunction with your analysis inside this tool:
\n- \n
- Is the user scrolling too much before taking the most essential actions? \n
- What are the most popular actions on the page? \n
- How can I prioritize content or CTAs to better convert prospects or improve the user experience? \n
- How does a mobile user session differ from a desktop user’s experience? \n
Understanding the answers to these questions will help you make layout improvements that should go a long way to improving your conversion rates.
\n\n
How we use Lucky Orange
Lucky Orange helps the team at deckerdevs audit everything from conversion optimization to site flow. We geek out in this tool, sifting through session recordings and watching user actions to help fix leaky funnels on our clients’ behalf.
\n
Usability Hub
\nIt can be difficult to obtain consistent feedback or know exactly what will work when you’re still in the design phases of your web project. Usability Hub is an end-to-end remote user testing platform. This tool is free for short (< 2 minute) tests of up to 5 questions. Usability Hub helps to uncover design issues early in the development process, preventing user experience issues that could be costing you money and conversions.
\n\n
Usability Hub also offers:
\n- \n
- Prototype testing \n
- Design surveys \n
- Preference tests \n
- Five-second tests \n
- First-click tests \n
This tool allows for live user feedback in many different formats. You can invite customers, clients, focus groups, or coworkers; or you can pay for the built in Usability Hub panel (a pool of over 340,000+ users) that allows you to target by demographics such as age, location, gender, income, and more.
This tool is great for pre-development feedback of design layouts or considerations for website updates.
How we use Usability Hub
It’s sometimes difficult to convince a client to use a tool like this, but it unlocks so many opportunities to help companies understand and get a real validation to a user experience. Because our deep knowledge of user experience brings a lot of value to clients, they’ll typically follow our recommendations instead of spending the extra money on a tool like this. Fostering the type of relationship that allows your clients to trust your recommendations implicitly is a big indicator that we’re doing things right, but when budget allows, this tool is a great option for those seeking usability feedback who may not have access to a trusted outsourced developer.
Attention Insight
\nIf you’re looking for feedback, but don’t necessarily have the time to rabbit hole into surveys and other usability tests, Attention Insights is a pre-launch analytics software that uses artificial intelligence (AI) to create heat maps based on predictions of user behavior data from eye tracking studies.
This AI-based feedback can help you make intelligent predictions about how users will interact with your website without conducting weeks of usability tests. The feedback can help you determine where to place CTA buttons, product images, pricing, descriptions, and other important information that you most want your visitors to interact with.
\n\n
Notable features:
\n- \n
- Attention heat maps: These predict areas catching the most attention \n
- Percentage of attention: based on area of interest \n
- Clarity score: This measures design clarity against other designs in the same category \n
- Focus maps: These tell which aspects of your design will be noticed in the first 3-5 seconds \n
All of the behavioral data housed within Attention Insight’s powerful AI tool gives incredibly valuable predictions for projects long before they’re launched, allowing you to make educated decisions regarding layout and design with proven feedback.
How we use Attention Insight
This is another tool we really want to use. While we haven’t had the opportunity to use it yet, we are currently working through a website redesign and will be running all of our new pages through it so we can get hands-on experience and see how awesome it really is. Don’t worry, we’ll keep you posted.
Google Analytics
\nWhile this is the best-known tool when it comes to page optimization and SEO, Google Analytics continues to provide valuable insight on page performance, including:
\n- \n
- Number of visitors \n
- Visitor referral source \n
- Visitor page actions \n
- How long visitors spend on each page \n
- When visitors leave your site \n
Analytics like this help determine your best- and worst-performing pages, see which referral sources are performing the best, and begin initial audits on opportunities to further test for improvement.
How we use Google Analytics
If Google Analytics is the bread, Google Tag Manager is the butter. So much stuff is going on here, and we have this on every site. You probably already have it installed on your website. If you aren't using Google Analytics, I don't even know what you are doing here. Get in there and get it going! Set up some conversion goals, analyze your traffic, and get to work.
\n\n
BrowserStack
\nHow does your website perform across browsers on multiple devices and operating systems? Testing all the major browsers, devices, and operating systems is important to determining any potential layout issues or bugs that exist across browsers.
BrowserStack boasts access to more than 3,000 real mobile devices and browsers on a cloud-based infrastructure that allows you to conduct comprehensive browser testing. This testing is necessary to help you troubleshoot design issues across browsers and devices, so no matter where your users are coming from they can have the intended experience.
How We Use Browserstack
We run every page we build through Browserstack, testing a variety of operating systems, devices, and browsers to make sure that our work looks great for all the users. It is totally worth it if you are making your own modules, website, or whatever.
Simply focusing on on- and off-page SEO factors isn’t enough to keep your site ranking and converting. Website performance depends on factors that change with every Google update. Regular usability and page performance tests, as well as implementing guides and best practices for uploading content, will go a long way to improving conversion rates and even boosting search engine rankings. Be sure to check out the tools that we’ve outlined here regardless of what development phase you’re in. The more focus you place on user experience, the better your chances of converting your website visitors into leads and customers.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20optimization.png","postListContent":"
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20optimization.png","postRssContent":"
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-website%20optimization.png","postSummary":"
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n","postSummaryRss":"
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
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Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
\n\n\n
You may think your new string of landing pages will perform well, but how does your site and campaign really stack up in terms of conversion and user experience?
\n\n
Ask yourself the following questions:
\n- \n
- What are website visitors doing once they arrive at our website? \n
- What can we do to improve our site for search engines and visitors? \n
- What are our best-performing pages? \n
- What do people outside our organization think about our website design? \n
- Are our current calls to action (CTAs) placed in the best spots for optimal conversion? \n
Optimization is a near-constant process of audits and improvements to create the best possible user experience. Here are our top tools to help you ensure that your website is performing for your users and helping your organization meet its marketing goals.
\n\n
\n
Google Page Speed
\nGoogle Page Speed is a free site that helps you understand how your site is performing from a load time perspective on mobile and desktop browsers. Geared toward developers, it analyzes load times on each URL entered and provides a pass or fail grade for the performance of that page. It lays out opportunities for improvement and provides a full diagnostic report.
\n\n
Let’s look at the most important aspects of this report:
\n- \n
- \n
Largest Contentful Paint (LCP): Page Loading
\n
This gauges the main website content load speed , which should ideally be under 2.5 seconds. A load speed over 4 seconds is considered poor. The longer the main content on your website takes to load, the more likely users are to click away — and a higher bounce rate drastically decreases your conversion rate. It’s logical to conclude that the pages with the fastest load times would take preference in search engine rankings, since this is such a large contributor to user experience. \n
- \n
- \n
First Input Delay (FID): Interactivity
\n
First input delay is the length of time between a user interaction (say, clicking a CTA button) and processing that request. This metric is an important indicator of website responsiveness. Less than 100ms is a good score, while greater than 300ms is considered poor. The longer it takes for your website to respond to user requests, the more likely it is to frustrate users. When your goal is to keep your website visitors engaged, you want to do everything you can to ensure the experience is positive , and that means optimizing your interactivity. \n
- \n
- \n
Cumulative Layout Shift (CLS): Visual Stability
\nThis metric measures how often users experience unexpected layout shifts. Examples are a button or link moving when a user goes to click on it, or text shifting in an article that a user is trying to read. Once again, the user experience is easily impacted by unexpected movement or shifts of the elements on your website page. A score of 0.1 or less is ideal, with scores above 0.25 failing.
\n \n
Constantly running diagnostics and paying close attention to overall page load speed and website stability are particularly important in light of Google’s June 2021 algorithm update focusing on Google core vitals, which included ranking signals for loading speed, interactivity, and visual stability. Your page load speed is among the most critical factors when it comes to the success of your website. If the content your visitors most want to see doesn’t load fast enough, the back button is just a click away and it’s onto the next Google result. Optimizing your page speed can help you keep visitors on your website, increasing your chances of converting your traffic.
\n\n
How we use Google Page Speed
\nWe use this in combination with other speed testers. This allows us to review the recommendations and dig into what needs to be fixed. We are constantly taking over sites built by other agencies or developers, and one of the first things we jump into during these projects is how site performance can be improved across the board.
\n\n
Lucky Orange
\nWhen most organizations build webpages, they do so balancing aesthetics and how they expect a visitor to interact with their content. But how do you know that a website visitor is actually following the conversion path that you’ve so carefully laid in front of them?
\n\n
Lucky Orange is a heat map and session recording software that provides valuable data about how your visitors are interacting with your site. Heat maps show you the most active areas of your website and indicate the point your visitors are scrolling to, as well as what elements they are clicking or hovering over.
\n\n
Session recordings and heat maps show us how an individual visitor is interacting with our website in real time. Following their visits as they move through it helps you to better determine, not only where they are navigating, but also aspects of the site that may be confusing to them.
\n\n
You may want to ask yourself the following questions in conjunction with your analysis inside this tool:
\n- \n
- Is the user scrolling too much before taking the most essential actions? \n
- What are the most popular actions on the page? \n
- How can I prioritize content or CTAs to better convert prospects or improve the user experience? \n
- How does a mobile user session differ from a desktop user’s experience? \n
Understanding the answers to these questions will help you make layout improvements that should go a long way to improving your conversion rates.
\n\n
How we use Lucky Orange
Lucky Orange helps the team at deckerdevs audit everything from conversion optimization to site flow. We geek out in this tool, sifting through session recordings and watching user actions to help fix leaky funnels on our clients’ behalf.
\n
Usability Hub
\nIt can be difficult to obtain consistent feedback or know exactly what will work when you’re still in the design phases of your web project. Usability Hub is an end-to-end remote user testing platform. This tool is free for short (< 2 minute) tests of up to 5 questions. Usability Hub helps to uncover design issues early in the development process, preventing user experience issues that could be costing you money and conversions.
\n\n
Usability Hub also offers:
\n- \n
- Prototype testing \n
- Design surveys \n
- Preference tests \n
- Five-second tests \n
- First-click tests \n
This tool allows for live user feedback in many different formats. You can invite customers, clients, focus groups, or coworkers; or you can pay for the built in Usability Hub panel (a pool of over 340,000+ users) that allows you to target by demographics such as age, location, gender, income, and more.
This tool is great for pre-development feedback of design layouts or considerations for website updates.
How we use Usability Hub
It’s sometimes difficult to convince a client to use a tool like this, but it unlocks so many opportunities to help companies understand and get a real validation to a user experience. Because our deep knowledge of user experience brings a lot of value to clients, they’ll typically follow our recommendations instead of spending the extra money on a tool like this. Fostering the type of relationship that allows your clients to trust your recommendations implicitly is a big indicator that we’re doing things right, but when budget allows, this tool is a great option for those seeking usability feedback who may not have access to a trusted outsourced developer.
Attention Insight
\nIf you’re looking for feedback, but don’t necessarily have the time to rabbit hole into surveys and other usability tests, Attention Insights is a pre-launch analytics software that uses artificial intelligence (AI) to create heat maps based on predictions of user behavior data from eye tracking studies.
This AI-based feedback can help you make intelligent predictions about how users will interact with your website without conducting weeks of usability tests. The feedback can help you determine where to place CTA buttons, product images, pricing, descriptions, and other important information that you most want your visitors to interact with.
\n\n
Notable features:
\n- \n
- Attention heat maps: These predict areas catching the most attention \n
- Percentage of attention: based on area of interest \n
- Clarity score: This measures design clarity against other designs in the same category \n
- Focus maps: These tell which aspects of your design will be noticed in the first 3-5 seconds \n
All of the behavioral data housed within Attention Insight’s powerful AI tool gives incredibly valuable predictions for projects long before they’re launched, allowing you to make educated decisions regarding layout and design with proven feedback.
How we use Attention Insight
This is another tool we really want to use. While we haven’t had the opportunity to use it yet, we are currently working through a website redesign and will be running all of our new pages through it so we can get hands-on experience and see how awesome it really is. Don’t worry, we’ll keep you posted.
Google Analytics
\nWhile this is the best-known tool when it comes to page optimization and SEO, Google Analytics continues to provide valuable insight on page performance, including:
\n- \n
- Number of visitors \n
- Visitor referral source \n
- Visitor page actions \n
- How long visitors spend on each page \n
- When visitors leave your site \n
Analytics like this help determine your best- and worst-performing pages, see which referral sources are performing the best, and begin initial audits on opportunities to further test for improvement.
How we use Google Analytics
If Google Analytics is the bread, Google Tag Manager is the butter. So much stuff is going on here, and we have this on every site. You probably already have it installed on your website. If you aren't using Google Analytics, I don't even know what you are doing here. Get in there and get it going! Set up some conversion goals, analyze your traffic, and get to work.
\n\n
BrowserStack
\nHow does your website perform across browsers on multiple devices and operating systems? Testing all the major browsers, devices, and operating systems is important to determining any potential layout issues or bugs that exist across browsers.
BrowserStack boasts access to more than 3,000 real mobile devices and browsers on a cloud-based infrastructure that allows you to conduct comprehensive browser testing. This testing is necessary to help you troubleshoot design issues across browsers and devices, so no matter where your users are coming from they can have the intended experience.
How We Use Browserstack
We run every page we build through Browserstack, testing a variety of operating systems, devices, and browsers to make sure that our work looks great for all the users. It is totally worth it if you are making your own modules, website, or whatever.
Simply focusing on on- and off-page SEO factors isn’t enough to keep your site ranking and converting. Website performance depends on factors that change with every Google update. Regular usability and page performance tests, as well as implementing guides and best practices for uploading content, will go a long way to improving conversion rates and even boosting search engine rankings. Be sure to check out the tools that we’ve outlined here regardless of what development phase you’re in. The more focus you place on user experience, the better your chances of converting your website visitors into leads and customers.
Even companies with the most robust marketing strategies are constantly exploring ways to improve their website conversion rates. Organizations spend a lot of their marketing budget to get new traffic but far less time and money understanding what that traffic is doing and how to optimize conversion rates.
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When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n![\"cheap](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/cheap%20outsourced%20development.webp\")
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
However, with Google’s most recent updates, content for the sake of content isn’t going to be enough to keep your site optimized and ranking and your visitors engaged. Instead, what we call the continuous improvement model is the approach most web marketers will be taking so they can optimize their websites, boost page load times, diversify content offerings, and make a truly enjoyable experience for all their website visitors that improves month after month.
Here are just a few areas of focus you’ll want to consider as you really dig into the power of your website presence leveraging HubSpot’s CMS.
User Research
\n- \n
- Who are the users absorbing your content? \n
- What makes them tick? \n
- What devices are they using? \n
- What topics move them? \n
Establishing one or more buyer personas is just the first stage of your your investigation of the prospects, leads, and customers who frequent your website. Once you’ve established the personas, you need to take a deeper dive into how they’re interacting with your content, the types of devices they’re coming from, and what topics and resources are performing the best. Sure, you’ve created a massive library of blogs and other content, but have you taken the time to explore how your users are actually interacting with each piece of content as they proceed on their journey?
\nA deeper look into the analytics surrounding your report downloads, the bounce rates on your landing pages, customer e-mail surveys, interaction with your resources and menu navigation, and exploring the amount of time your users spend reading your top performing blogs are just some of the statistics that you should be leaning on to help you chart your course for continual improvements to your marketing processes and HubSpot CMS website design in 2022.
For one of our clients with an e-commerce website, for example, we found that more than 60% of its traffic comes from mobile devices. We thus put a huge focus on mobile friendly/responsive design for its new website. After a redesign of its website and optimization for mobile users, it saw a significant increase in online sales.
Tools such as heat mapping, funnels in Google Analytics, and HubSpot’s comprehensive campaign reporting have given our clients an edge in really understanding how their users are interacting with their websites. This helps them be more thorough in their content strategy and creates a greater focus on conversion optimization, intelligent A/B testing, and experimentation with what works.
Ongoing Design Improvements
\n
What good is user research unless you act on it? The most important aspect of the continuous improvement model is actually taking the data you compile and making active changes to your website. Our team uses Lucky Orange to analyze how visitors interact with our website, with tools that include session recordings, dynamic heat maps, and conversion funnels.
When designing your website, you probably had an idea of how your users would interact with it. All theoretical insights of a customer’s journey are only hypotheses until the site is live. Website analysis tools help test your hypothesis so you can make improvements and help optimize conversion rates. Recordings of an individual user's session with your website help you determine the obstacles they encounter prior to conversion and show exactly how they’re spending their time. Dynamic heat maps provide valuable insight on which parts of your page drive conversions; this information helps you optimize the location of your content on a landing page, website page, or blog. Combining this with the reporting tools in HubSpot’s marketing software and a web development retainer are the perfect way to amp up your conversion rates.
Integrations and Data
\n
Several large companies approached us in the last two quarters of 2021 with marketing automation integration requests. Building integrations between the pieces of software that your organization uses bridges the gap between your marketing efforts and your operations data. This gives you the information you need to market to your prospects, leads, and customers in the most effective ways. Pulling customer data into marketing creates a more personalized experience and can help re-engage existing customers and leads.
HubSpot’s Marketing Automation, CRM, and CMS already allow businesses of every size to integrate the actions of sales and marketing — but when these powerful tools are integrated with a business’s point of sale (POS) or other operations software, businesses have everything they need to supercharge their marketing efforts.
\nWhat types of integrations should you be exploring in 2022?
\n- \n
- POS sales data integrations \n
- Loyalty program data integrations \n
- Payment and invoicing integrations \n
- Project management software (PMS) integrations \n
- Call software integrations \n
- Video activity integrations \n
While the App Marketplace in HubSpot has plenty of existing integrations (customer loyalty programs, project management, payments, and team messaging apps), many niche businesses are reaching out to us to help them integrate other platforms with their marketing and sales data.
You can understand the length of customer relationships, as well as their purchasing decisions and preferences, by pulling in data from other software programs used in your organization. This lets you personalize the experience you provide through your sales and marketing efforts, create a seamless experience for your customers, and simplify processes for your employees. Integrations help streamline employee workloads, allowing your organization to work more efficiently, which ultimately saves money.
Creating content for your website has been the baseline for quite some time, but your savvy prospects and customers are going to start expecting more from you. Staying ahead of these expectations starts by exploring how your website and content can continue to serve user needs. By exploring how users interact with your content, pulling in data from your operations and POS applications, and making continual improvements to landing pages and site pages, you can unlock even more potential to help drive lead generation and increase conversions.
Embracing the continuous improvement model requires a close relationship with your HubSpot CMS developer. This partnership, combined with a powerful existing website framework, will let you make these changes at the lowest possible cost. Do you have this type of relationship with your current web development partner? It may be time to rethink how you’re engaging your developer so you can seamlessly create the experience that your users will come to expect in the new year.
","rss_summary":"
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
However, with Google’s most recent updates, content for the sake of content isn’t going to be enough to keep your site optimized and ranking and your visitors engaged. Instead, what we call the continuous improvement model is the approach most web marketers will be taking so they can optimize their websites, boost page load times, diversify content offerings, and make a truly enjoyable experience for all their website visitors that improves month after month.
Here are just a few areas of focus you’ll want to consider as you really dig into the power of your website presence leveraging HubSpot’s CMS.
User Research
\n- \n
- Who are the users absorbing your content? \n
- What makes them tick? \n
- What devices are they using? \n
- What topics move them? \n
Establishing one or more buyer personas is just the first stage of your your investigation of the prospects, leads, and customers who frequent your website. Once you’ve established the personas, you need to take a deeper dive into how they’re interacting with your content, the types of devices they’re coming from, and what topics and resources are performing the best. Sure, you’ve created a massive library of blogs and other content, but have you taken the time to explore how your users are actually interacting with each piece of content as they proceed on their journey?
\nA deeper look into the analytics surrounding your report downloads, the bounce rates on your landing pages, customer e-mail surveys, interaction with your resources and menu navigation, and exploring the amount of time your users spend reading your top performing blogs are just some of the statistics that you should be leaning on to help you chart your course for continual improvements to your marketing processes and HubSpot CMS website design in 2022.
For one of our clients with an e-commerce website, for example, we found that more than 60% of its traffic comes from mobile devices. We thus put a huge focus on mobile friendly/responsive design for its new website. After a redesign of its website and optimization for mobile users, it saw a significant increase in online sales.
Tools such as heat mapping, funnels in Google Analytics, and HubSpot’s comprehensive campaign reporting have given our clients an edge in really understanding how their users are interacting with their websites. This helps them be more thorough in their content strategy and creates a greater focus on conversion optimization, intelligent A/B testing, and experimentation with what works.
Ongoing Design Improvements
\n
What good is user research unless you act on it? The most important aspect of the continuous improvement model is actually taking the data you compile and making active changes to your website. Our team uses Lucky Orange to analyze how visitors interact with our website, with tools that include session recordings, dynamic heat maps, and conversion funnels.
When designing your website, you probably had an idea of how your users would interact with it. All theoretical insights of a customer’s journey are only hypotheses until the site is live. Website analysis tools help test your hypothesis so you can make improvements and help optimize conversion rates. Recordings of an individual user's session with your website help you determine the obstacles they encounter prior to conversion and show exactly how they’re spending their time. Dynamic heat maps provide valuable insight on which parts of your page drive conversions; this information helps you optimize the location of your content on a landing page, website page, or blog. Combining this with the reporting tools in HubSpot’s marketing software and a web development retainer are the perfect way to amp up your conversion rates.
Integrations and Data
\n
Several large companies approached us in the last two quarters of 2021 with marketing automation integration requests. Building integrations between the pieces of software that your organization uses bridges the gap between your marketing efforts and your operations data. This gives you the information you need to market to your prospects, leads, and customers in the most effective ways. Pulling customer data into marketing creates a more personalized experience and can help re-engage existing customers and leads.
HubSpot’s Marketing Automation, CRM, and CMS already allow businesses of every size to integrate the actions of sales and marketing — but when these powerful tools are integrated with a business’s point of sale (POS) or other operations software, businesses have everything they need to supercharge their marketing efforts.
\nWhat types of integrations should you be exploring in 2022?
\n- \n
- POS sales data integrations \n
- Loyalty program data integrations \n
- Payment and invoicing integrations \n
- Project management software (PMS) integrations \n
- Call software integrations \n
- Video activity integrations \n
While the App Marketplace in HubSpot has plenty of existing integrations (customer loyalty programs, project management, payments, and team messaging apps), many niche businesses are reaching out to us to help them integrate other platforms with their marketing and sales data.
You can understand the length of customer relationships, as well as their purchasing decisions and preferences, by pulling in data from other software programs used in your organization. This lets you personalize the experience you provide through your sales and marketing efforts, create a seamless experience for your customers, and simplify processes for your employees. Integrations help streamline employee workloads, allowing your organization to work more efficiently, which ultimately saves money.
Creating content for your website has been the baseline for quite some time, but your savvy prospects and customers are going to start expecting more from you. Staying ahead of these expectations starts by exploring how your website and content can continue to serve user needs. By exploring how users interact with your content, pulling in data from your operations and POS applications, and making continual improvements to landing pages and site pages, you can unlock even more potential to help drive lead generation and increase conversions.
Embracing the continuous improvement model requires a close relationship with your HubSpot CMS developer. This partnership, combined with a powerful existing website framework, will let you make these changes at the lowest possible cost. Do you have this type of relationship with your current web development partner? It may be time to rethink how you’re engaging your developer so you can seamlessly create the experience that your users will come to expect in the new year.
","tag_ids":[62770428190,62770428201,62770442823],"topic_ids":[62770428190,62770428201,62770442823],"post_summary":"
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
However, with Google’s most recent updates, content for the sake of content isn’t going to be enough to keep your site optimized and ranking and your visitors engaged. Instead, what we call the continuous improvement model is the approach most web marketers will be taking so they can optimize their websites, boost page load times, diversify content offerings, and make a truly enjoyable experience for all their website visitors that improves month after month.
Here are just a few areas of focus you’ll want to consider as you really dig into the power of your website presence leveraging HubSpot’s CMS.
User Research
\n- \n
- Who are the users absorbing your content? \n
- What makes them tick? \n
- What devices are they using? \n
- What topics move them? \n
Establishing one or more buyer personas is just the first stage of your your investigation of the prospects, leads, and customers who frequent your website. Once you’ve established the personas, you need to take a deeper dive into how they’re interacting with your content, the types of devices they’re coming from, and what topics and resources are performing the best. Sure, you’ve created a massive library of blogs and other content, but have you taken the time to explore how your users are actually interacting with each piece of content as they proceed on their journey?
\nA deeper look into the analytics surrounding your report downloads, the bounce rates on your landing pages, customer e-mail surveys, interaction with your resources and menu navigation, and exploring the amount of time your users spend reading your top performing blogs are just some of the statistics that you should be leaning on to help you chart your course for continual improvements to your marketing processes and HubSpot CMS website design in 2022.
For one of our clients with an e-commerce website, for example, we found that more than 60% of its traffic comes from mobile devices. We thus put a huge focus on mobile friendly/responsive design for its new website. After a redesign of its website and optimization for mobile users, it saw a significant increase in online sales.
Tools such as heat mapping, funnels in Google Analytics, and HubSpot’s comprehensive campaign reporting have given our clients an edge in really understanding how their users are interacting with their websites. This helps them be more thorough in their content strategy and creates a greater focus on conversion optimization, intelligent A/B testing, and experimentation with what works.
Ongoing Design Improvements
\n
What good is user research unless you act on it? The most important aspect of the continuous improvement model is actually taking the data you compile and making active changes to your website. Our team uses Lucky Orange to analyze how visitors interact with our website, with tools that include session recordings, dynamic heat maps, and conversion funnels.
When designing your website, you probably had an idea of how your users would interact with it. All theoretical insights of a customer’s journey are only hypotheses until the site is live. Website analysis tools help test your hypothesis so you can make improvements and help optimize conversion rates. Recordings of an individual user's session with your website help you determine the obstacles they encounter prior to conversion and show exactly how they’re spending their time. Dynamic heat maps provide valuable insight on which parts of your page drive conversions; this information helps you optimize the location of your content on a landing page, website page, or blog. Combining this with the reporting tools in HubSpot’s marketing software and a web development retainer are the perfect way to amp up your conversion rates.
Integrations and Data
\n
Several large companies approached us in the last two quarters of 2021 with marketing automation integration requests. Building integrations between the pieces of software that your organization uses bridges the gap between your marketing efforts and your operations data. This gives you the information you need to market to your prospects, leads, and customers in the most effective ways. Pulling customer data into marketing creates a more personalized experience and can help re-engage existing customers and leads.
HubSpot’s Marketing Automation, CRM, and CMS already allow businesses of every size to integrate the actions of sales and marketing — but when these powerful tools are integrated with a business’s point of sale (POS) or other operations software, businesses have everything they need to supercharge their marketing efforts.
\nWhat types of integrations should you be exploring in 2022?
\n- \n
- POS sales data integrations \n
- Loyalty program data integrations \n
- Payment and invoicing integrations \n
- Project management software (PMS) integrations \n
- Call software integrations \n
- Video activity integrations \n
While the App Marketplace in HubSpot has plenty of existing integrations (customer loyalty programs, project management, payments, and team messaging apps), many niche businesses are reaching out to us to help them integrate other platforms with their marketing and sales data.
You can understand the length of customer relationships, as well as their purchasing decisions and preferences, by pulling in data from other software programs used in your organization. This lets you personalize the experience you provide through your sales and marketing efforts, create a seamless experience for your customers, and simplify processes for your employees. Integrations help streamline employee workloads, allowing your organization to work more efficiently, which ultimately saves money.
Creating content for your website has been the baseline for quite some time, but your savvy prospects and customers are going to start expecting more from you. Staying ahead of these expectations starts by exploring how your website and content can continue to serve user needs. By exploring how users interact with your content, pulling in data from your operations and POS applications, and making continual improvements to landing pages and site pages, you can unlock even more potential to help drive lead generation and increase conversions.
Embracing the continuous improvement model requires a close relationship with your HubSpot CMS developer. This partnership, combined with a powerful existing website framework, will let you make these changes at the lowest possible cost. Do you have this type of relationship with your current web development partner? It may be time to rethink how you’re engaging your developer so you can seamlessly create the experience that your users will come to expect in the new year.
","postBodyRss":"
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
However, with Google’s most recent updates, content for the sake of content isn’t going to be enough to keep your site optimized and ranking and your visitors engaged. Instead, what we call the continuous improvement model is the approach most web marketers will be taking so they can optimize their websites, boost page load times, diversify content offerings, and make a truly enjoyable experience for all their website visitors that improves month after month.
Here are just a few areas of focus you’ll want to consider as you really dig into the power of your website presence leveraging HubSpot’s CMS.
User Research
\n- \n
- Who are the users absorbing your content? \n
- What makes them tick? \n
- What devices are they using? \n
- What topics move them? \n
Establishing one or more buyer personas is just the first stage of your your investigation of the prospects, leads, and customers who frequent your website. Once you’ve established the personas, you need to take a deeper dive into how they’re interacting with your content, the types of devices they’re coming from, and what topics and resources are performing the best. Sure, you’ve created a massive library of blogs and other content, but have you taken the time to explore how your users are actually interacting with each piece of content as they proceed on their journey?
\nA deeper look into the analytics surrounding your report downloads, the bounce rates on your landing pages, customer e-mail surveys, interaction with your resources and menu navigation, and exploring the amount of time your users spend reading your top performing blogs are just some of the statistics that you should be leaning on to help you chart your course for continual improvements to your marketing processes and HubSpot CMS website design in 2022.
For one of our clients with an e-commerce website, for example, we found that more than 60% of its traffic comes from mobile devices. We thus put a huge focus on mobile friendly/responsive design for its new website. After a redesign of its website and optimization for mobile users, it saw a significant increase in online sales.
Tools such as heat mapping, funnels in Google Analytics, and HubSpot’s comprehensive campaign reporting have given our clients an edge in really understanding how their users are interacting with their websites. This helps them be more thorough in their content strategy and creates a greater focus on conversion optimization, intelligent A/B testing, and experimentation with what works.
Ongoing Design Improvements
\n
What good is user research unless you act on it? The most important aspect of the continuous improvement model is actually taking the data you compile and making active changes to your website. Our team uses Lucky Orange to analyze how visitors interact with our website, with tools that include session recordings, dynamic heat maps, and conversion funnels.
When designing your website, you probably had an idea of how your users would interact with it. All theoretical insights of a customer’s journey are only hypotheses until the site is live. Website analysis tools help test your hypothesis so you can make improvements and help optimize conversion rates. Recordings of an individual user's session with your website help you determine the obstacles they encounter prior to conversion and show exactly how they’re spending their time. Dynamic heat maps provide valuable insight on which parts of your page drive conversions; this information helps you optimize the location of your content on a landing page, website page, or blog. Combining this with the reporting tools in HubSpot’s marketing software and a web development retainer are the perfect way to amp up your conversion rates.
Integrations and Data
\n
Several large companies approached us in the last two quarters of 2021 with marketing automation integration requests. Building integrations between the pieces of software that your organization uses bridges the gap between your marketing efforts and your operations data. This gives you the information you need to market to your prospects, leads, and customers in the most effective ways. Pulling customer data into marketing creates a more personalized experience and can help re-engage existing customers and leads.
HubSpot’s Marketing Automation, CRM, and CMS already allow businesses of every size to integrate the actions of sales and marketing — but when these powerful tools are integrated with a business’s point of sale (POS) or other operations software, businesses have everything they need to supercharge their marketing efforts.
\nWhat types of integrations should you be exploring in 2022?
\n- \n
- POS sales data integrations \n
- Loyalty program data integrations \n
- Payment and invoicing integrations \n
- Project management software (PMS) integrations \n
- Call software integrations \n
- Video activity integrations \n
While the App Marketplace in HubSpot has plenty of existing integrations (customer loyalty programs, project management, payments, and team messaging apps), many niche businesses are reaching out to us to help them integrate other platforms with their marketing and sales data.
You can understand the length of customer relationships, as well as their purchasing decisions and preferences, by pulling in data from other software programs used in your organization. This lets you personalize the experience you provide through your sales and marketing efforts, create a seamless experience for your customers, and simplify processes for your employees. Integrations help streamline employee workloads, allowing your organization to work more efficiently, which ultimately saves money.
Creating content for your website has been the baseline for quite some time, but your savvy prospects and customers are going to start expecting more from you. Staying ahead of these expectations starts by exploring how your website and content can continue to serve user needs. By exploring how users interact with your content, pulling in data from your operations and POS applications, and making continual improvements to landing pages and site pages, you can unlock even more potential to help drive lead generation and increase conversions.
Embracing the continuous improvement model requires a close relationship with your HubSpot CMS developer. This partnership, combined with a powerful existing website framework, will let you make these changes at the lowest possible cost. Do you have this type of relationship with your current web development partner? It may be time to rethink how you’re engaging your developer so you can seamlessly create the experience that your users will come to expect in the new year.
","postEmailContent":"
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
However, with Google’s most recent updates, content for the sake of content isn’t going to be enough to keep your site optimized and ranking and your visitors engaged. Instead, what we call the continuous improvement model is the approach most web marketers will be taking so they can optimize their websites, boost page load times, diversify content offerings, and make a truly enjoyable experience for all their website visitors that improves month after month.
Here are just a few areas of focus you’ll want to consider as you really dig into the power of your website presence leveraging HubSpot’s CMS.
User Research
\n- \n
- Who are the users absorbing your content? \n
- What makes them tick? \n
- What devices are they using? \n
- What topics move them? \n
Establishing one or more buyer personas is just the first stage of your your investigation of the prospects, leads, and customers who frequent your website. Once you’ve established the personas, you need to take a deeper dive into how they’re interacting with your content, the types of devices they’re coming from, and what topics and resources are performing the best. Sure, you’ve created a massive library of blogs and other content, but have you taken the time to explore how your users are actually interacting with each piece of content as they proceed on their journey?
\nA deeper look into the analytics surrounding your report downloads, the bounce rates on your landing pages, customer e-mail surveys, interaction with your resources and menu navigation, and exploring the amount of time your users spend reading your top performing blogs are just some of the statistics that you should be leaning on to help you chart your course for continual improvements to your marketing processes and HubSpot CMS website design in 2022.
For one of our clients with an e-commerce website, for example, we found that more than 60% of its traffic comes from mobile devices. We thus put a huge focus on mobile friendly/responsive design for its new website. After a redesign of its website and optimization for mobile users, it saw a significant increase in online sales.
Tools such as heat mapping, funnels in Google Analytics, and HubSpot’s comprehensive campaign reporting have given our clients an edge in really understanding how their users are interacting with their websites. This helps them be more thorough in their content strategy and creates a greater focus on conversion optimization, intelligent A/B testing, and experimentation with what works.
Ongoing Design Improvements
\n
What good is user research unless you act on it? The most important aspect of the continuous improvement model is actually taking the data you compile and making active changes to your website. Our team uses Lucky Orange to analyze how visitors interact with our website, with tools that include session recordings, dynamic heat maps, and conversion funnels.
When designing your website, you probably had an idea of how your users would interact with it. All theoretical insights of a customer’s journey are only hypotheses until the site is live. Website analysis tools help test your hypothesis so you can make improvements and help optimize conversion rates. Recordings of an individual user's session with your website help you determine the obstacles they encounter prior to conversion and show exactly how they’re spending their time. Dynamic heat maps provide valuable insight on which parts of your page drive conversions; this information helps you optimize the location of your content on a landing page, website page, or blog. Combining this with the reporting tools in HubSpot’s marketing software and a web development retainer are the perfect way to amp up your conversion rates.
Integrations and Data
\n
Several large companies approached us in the last two quarters of 2021 with marketing automation integration requests. Building integrations between the pieces of software that your organization uses bridges the gap between your marketing efforts and your operations data. This gives you the information you need to market to your prospects, leads, and customers in the most effective ways. Pulling customer data into marketing creates a more personalized experience and can help re-engage existing customers and leads.
HubSpot’s Marketing Automation, CRM, and CMS already allow businesses of every size to integrate the actions of sales and marketing — but when these powerful tools are integrated with a business’s point of sale (POS) or other operations software, businesses have everything they need to supercharge their marketing efforts.
\nWhat types of integrations should you be exploring in 2022?
\n- \n
- POS sales data integrations \n
- Loyalty program data integrations \n
- Payment and invoicing integrations \n
- Project management software (PMS) integrations \n
- Call software integrations \n
- Video activity integrations \n
While the App Marketplace in HubSpot has plenty of existing integrations (customer loyalty programs, project management, payments, and team messaging apps), many niche businesses are reaching out to us to help them integrate other platforms with their marketing and sales data.
You can understand the length of customer relationships, as well as their purchasing decisions and preferences, by pulling in data from other software programs used in your organization. This lets you personalize the experience you provide through your sales and marketing efforts, create a seamless experience for your customers, and simplify processes for your employees. Integrations help streamline employee workloads, allowing your organization to work more efficiently, which ultimately saves money.
Creating content for your website has been the baseline for quite some time, but your savvy prospects and customers are going to start expecting more from you. Staying ahead of these expectations starts by exploring how your website and content can continue to serve user needs. By exploring how users interact with your content, pulling in data from your operations and POS applications, and making continual improvements to landing pages and site pages, you can unlock even more potential to help drive lead generation and increase conversions.
Embracing the continuous improvement model requires a close relationship with your HubSpot CMS developer. This partnership, combined with a powerful existing website framework, will let you make these changes at the lowest possible cost. Do you have this type of relationship with your current web development partner? It may be time to rethink how you’re engaging your developer so you can seamlessly create the experience that your users will come to expect in the new year.
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While the initial stages of HubSpot CMS web design typically just involve migration of a business’ website over to the HubSpot CMS, most businesses that use HubSpot for marketing automation understand that today’s users want a different type of experience with the brands they support. Experienced inbound marketers create content that fosters deeper relationships with their prospects and customers.
we're the
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