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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
HubSpot Layoffs: HubSpot Technical Partners' Critical Role in HubSpot’s Forward Trajectory
It's our time down here. HubSpot Technical Partners will play a critical role in how successfully HubSpot moves forward after their round of layoffs.
For Agencies: How (and why) to Sell a Content Library to Your Client
Investing in a content library is a conversion and engagement GAME CHANGER for your website - but how do you convince your clients of that?
HubSpot Partner Tier Discussion
We're going to continue on our path to advocate for Technical Service Partners in the space. We'll continue to grow our platform to be a part of the solution
Content Overload: It's time for a Content Library or Resource Center
You spend a *lot* of time and money on content - don't you think it's time you created a content library or resource center?
New Year, New Website? 6 Signs it’s Time for a Website Redesign
It's the new year - is it time for a new website redesign too? Here are some signs...
2022 Wrap-up: HubSpot Web Development Trends & 2023 Predictions
We covered some pretty good HubSpot web development projects in 2022 - here are the trends and here's what we think is in store for 2023 in HubSpot CMS.
5 Things to Add to Your Website Budget in 2023
Even if you've already created your website budget for 2023, make more room - we have a few items you probably forgot.
5 Things Wrecking ECommerce Conversion Rates with Holiday Shoppers
Are you ruing your ecommerce conversion rates with your holiday shoppers? Here are a few tips...
Why a HubSpot Mega Menu Should Be Your Next Website Investment
Your arsenal of content is getting bigger by the day - here's why a HubSpot mega menu should be your next website investment.
![\"Milton](\"https://i.imgflip.com/33gh3q.jpg\")
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
![\"The](\"https://i.pinimg.com/originals/05/0c/62/050c62da9687c5f4329a204556a03ae8.jpg\")
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
We have to invest in our future. In order to do that, we need to reduce investments that are not aligned with our strategy. To help our customers grow better during this time, we need to double down on product innovation. For us to scale better, we need to double down on our own internal efficiencies. Both of these require investments that we cannot make if we don't make changes now.
\nWe think all of these things will help HubSpot refocus, but we also think that HubSpot needs to have a better beat on what is happening with the customers they do have that are being cared for by HubSpot agencies. While we’re by no means in the shoes of HubSpot’s CEO, we do have the unique perspective of being inside customer woes when they come to us with their problems with HubSpot. Things we hear?
“I don’t have internal adoption like I want.”
“My sales team doesn’t want to use this because its double entry with the application we use in house”
“My agency is too expensive.”
“We hired the wrong developer and now our website has handicapped us, but we don’t have the budget for a new one.”
“We’re struggling with in-house technical talent and need a partner that actually understands HubSpot.”
“My developer oversold his skills and doesn’t know how to build in HubSpot”
Day to day issues of HubSpot customers are largely technically related, but there is not enough support to fulfill them.
\nWe conducted a survey a few months ago to better understand the talent gap that existed inside HubSpot Partner agencies and more than 60% of respondents confirmed that they struggle to find experienced HubSpot developers to work with.
A great blog from loginradius.com about How Customer Retention Can Help Businesses Grow has the following to say about customer retention rates:
“A good retention rate signifies an increased revenue generation, higher levels of customer satisfaction, and customer loyalty. A study has highlighted that engaged customers are likely to produce 1.7 times more revenue than general customers. Engaged employees and consumers can produce as much as 3.4 times the average revenue. Loyal customers can increase the overall revenue more than one-time customers and acts as a protective factor against the rainy days and the ever-increasing market competition.”
\nWhen it comes to the game of customer retention and HubSpot products, these products have to make sense with business processes and actually make the lives of marketers, service and support EASIER. While we all know the power of HubSpot and the capabilities it brings, oftentimes customers are sold on the product capabilities, but less often paired with a technical partner and truly educated on the investment required to seamlessly integrate these solutions into their organization.
\nWe need to bridge the gap between internal software and HubSpot.
\nWhat’s the point in having a powerful piece of analytics or automation software if it costs you more in double-data entry and employee efficiency than it saves you in monitoring and automating your marketing and service processes? One of the most critical aspects of the true adoption of HubSpot into an organization that has purchased one or more hubs is the absolute seamless success of that first hub.
We executed integrations on behalf of many different clients in 2022, and they all sang the praises of being able to move data around seamlessly. It will be critical to HubSpot’s forward trajectory that they invest heavily into their internal development teams to establish even more business integrations with large, popular applications. However, it’s even more important that HubSpot promote and reward technical partners that are building integrations between lesser known software applications and business. There are incredible developers out there creating connectors in the app marketplace and HubSpot creating an app incubator should be talked about more. HubSpot can't create internal connectors to all of these services, but the stock integrations outside of Salesforce connector and Shopify are just scratching the surface of what can be done.
We can spit out boring statistics and terms like “data redundancy” all we want, but the bottom line is that unless HubSpot sales reps and HubSpot promote the importance and benefit of these integrations, and help support the developers behind the scene building these - they’ll not see the deep rooting of HubSpot into many of their customers organizations - and if a piece of software isn’t deeply rooted into business processes *AND* they’re having trouble with adoption or its causing inefficiency with data redundancy, guess who gets cut first from the team when customer budgets are constrained as they are in an uncertain economic environment?
We need to build websites that can scale and actually empower marketers.
\nLackluster specialized HubSpot developer pools, lack of developer accreditation opportunities, a lack of centralized solutions beyond chat groups, a forum that doesn’t have a centralized knowledge base of solutions for day to day issues, and a lack of true support for technical partners behind the scenes have meant that HubSpot partners, agencies, and end users are finding themselves running into the same issue: we didn’t budget properly.
We hired the wrong person for the job, they used most of the budget - and now we’re stuck with an end product that doesn’t improve our business processes.
This song plays on repeat and every time we hear it, we feel for the client. If there were a centralized, vetted skills ecosystem for specialized partners with incentives to perform, we anticipate a huge influx of skilled developers moving into HubSpot development and even taking it on as a specialty.
For us, it was a no-brainer and we saw quickly that being a skilled provider is not only needed, but pays big time. We have formed so many close agency relationships, and while it may not necessarily benefit from a growth and recurring revenue with HubSpot commissions, we have faith that eventually things may change a little bit and we’ll start to see more support for people behind the curtain in HubSpot.
Building websites that look good on HubSpot CMS is one thing, but building truly versatile and flexible modules that really give marketers the power to do whatever they want? That’s something that HubSpot promotes, but we aren’t always seeing as we work in the back end of the websites that other non-specialized developers have created.
We need to solve complex business process problems with the ability to “add on” features
\nHubSpot is an expensive product, and customers need to see the ROI from certain features that are only available in enterprise level subscriptions. We see a very real need for serverless functions, custom objects and behavioral events for customers that don’t need the full functionality of enterprise level Hub subscriptions.
For example: read more about the need for serverless functions that our development team dealt with:
“Moving from HubSpot CMS Professional to Enterprise is an extra 400 dollars per month. However this is causing us to have to create cloud servers on another product that is actually owned by a competitor to handle it. Serverless functions are a wrapper around AWS serverless. I could easily just use AWS and pay the usage. On top of that HubSpot limits the amount of additional node packages you can load into these, and puts a time limit on the processing. So instead of paying for USAGE like other vendors charge, they charge a flat fee for the service, which handicaps the capabilities, and clients see no benefit in upgrading for 400 dollars when their need is only for serverless functions.”
\nWhile moving ahead to bigger fish is important, we want HubSpot to not forget the roots that built them. The vast majority (99.9% to be exact) of businesses in the United States are small businesses, and there are 33.2 million of them in this country. While making moves for the big ones is a natural progression for HubSpot when multiple hubs help businesses solve for so many things, there may be revenue still to be gained from the smaller accounts by bundling small add-on packages that allow individual product features to be purchased. These things would not only benefit HubSpot, but save developers time in configuration, and make integrations and serverless functions much easier to implement, keeping all business processes in one place.
Overall, we’re doubling down on HubSpot - and we’ll always remain loyal to the brand that built our own foundation. We are very empathetic to the 500 employees and their families that were let go yesterday, and while we may not love that it was done or agree that it should have been done, we want to help HubSpot Partners and HubSpot look to the forward trajectory of how they continue to move the vision of helping businesses scale and measure marketing and close the loop between business processes and customer retention by letting them know how important the technical specialized service provider is to achieving that mission.
In the multiple Hubs that are offered to the customer, don’t forget that Marketing Agencies can’t be everything to everyone. The rise of the specialized technical partner, the specialized Hub consultant, HubSpot systems architect, and other types of partners that support the internal sales team is imminent - it’s just a matter of how HubSpot will support these partners moving forward.
We are a proud HubSpot Technical Partner that is finding the silver lining in a very difficult situation, and we hope that others might start to see what has been clear to us since we’ve signed on as a partner agency.
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
We have to invest in our future. In order to do that, we need to reduce investments that are not aligned with our strategy. To help our customers grow better during this time, we need to double down on product innovation. For us to scale better, we need to double down on our own internal efficiencies. Both of these require investments that we cannot make if we don't make changes now.
\nWe think all of these things will help HubSpot refocus, but we also think that HubSpot needs to have a better beat on what is happening with the customers they do have that are being cared for by HubSpot agencies. While we’re by no means in the shoes of HubSpot’s CEO, we do have the unique perspective of being inside customer woes when they come to us with their problems with HubSpot. Things we hear?
“I don’t have internal adoption like I want.”
“My sales team doesn’t want to use this because its double entry with the application we use in house”
“My agency is too expensive.”
“We hired the wrong developer and now our website has handicapped us, but we don’t have the budget for a new one.”
“We’re struggling with in-house technical talent and need a partner that actually understands HubSpot.”
“My developer oversold his skills and doesn’t know how to build in HubSpot”
Day to day issues of HubSpot customers are largely technically related, but there is not enough support to fulfill them.
\nWe conducted a survey a few months ago to better understand the talent gap that existed inside HubSpot Partner agencies and more than 60% of respondents confirmed that they struggle to find experienced HubSpot developers to work with.
A great blog from loginradius.com about How Customer Retention Can Help Businesses Grow has the following to say about customer retention rates:
“A good retention rate signifies an increased revenue generation, higher levels of customer satisfaction, and customer loyalty. A study has highlighted that engaged customers are likely to produce 1.7 times more revenue than general customers. Engaged employees and consumers can produce as much as 3.4 times the average revenue. Loyal customers can increase the overall revenue more than one-time customers and acts as a protective factor against the rainy days and the ever-increasing market competition.”
\nWhen it comes to the game of customer retention and HubSpot products, these products have to make sense with business processes and actually make the lives of marketers, service and support EASIER. While we all know the power of HubSpot and the capabilities it brings, oftentimes customers are sold on the product capabilities, but less often paired with a technical partner and truly educated on the investment required to seamlessly integrate these solutions into their organization.
\nWe need to bridge the gap between internal software and HubSpot.
\nWhat’s the point in having a powerful piece of analytics or automation software if it costs you more in double-data entry and employee efficiency than it saves you in monitoring and automating your marketing and service processes? One of the most critical aspects of the true adoption of HubSpot into an organization that has purchased one or more hubs is the absolute seamless success of that first hub.
We executed integrations on behalf of many different clients in 2022, and they all sang the praises of being able to move data around seamlessly. It will be critical to HubSpot’s forward trajectory that they invest heavily into their internal development teams to establish even more business integrations with large, popular applications. However, it’s even more important that HubSpot promote and reward technical partners that are building integrations between lesser known software applications and business. There are incredible developers out there creating connectors in the app marketplace and HubSpot creating an app incubator should be talked about more. HubSpot can't create internal connectors to all of these services, but the stock integrations outside of Salesforce connector and Shopify are just scratching the surface of what can be done.
We can spit out boring statistics and terms like “data redundancy” all we want, but the bottom line is that unless HubSpot sales reps and HubSpot promote the importance and benefit of these integrations, and help support the developers behind the scene building these - they’ll not see the deep rooting of HubSpot into many of their customers organizations - and if a piece of software isn’t deeply rooted into business processes *AND* they’re having trouble with adoption or its causing inefficiency with data redundancy, guess who gets cut first from the team when customer budgets are constrained as they are in an uncertain economic environment?
We need to build websites that can scale and actually empower marketers.
\nLackluster specialized HubSpot developer pools, lack of developer accreditation opportunities, a lack of centralized solutions beyond chat groups, a forum that doesn’t have a centralized knowledge base of solutions for day to day issues, and a lack of true support for technical partners behind the scenes have meant that HubSpot partners, agencies, and end users are finding themselves running into the same issue: we didn’t budget properly.
We hired the wrong person for the job, they used most of the budget - and now we’re stuck with an end product that doesn’t improve our business processes.
This song plays on repeat and every time we hear it, we feel for the client. If there were a centralized, vetted skills ecosystem for specialized partners with incentives to perform, we anticipate a huge influx of skilled developers moving into HubSpot development and even taking it on as a specialty.
For us, it was a no-brainer and we saw quickly that being a skilled provider is not only needed, but pays big time. We have formed so many close agency relationships, and while it may not necessarily benefit from a growth and recurring revenue with HubSpot commissions, we have faith that eventually things may change a little bit and we’ll start to see more support for people behind the curtain in HubSpot.
Building websites that look good on HubSpot CMS is one thing, but building truly versatile and flexible modules that really give marketers the power to do whatever they want? That’s something that HubSpot promotes, but we aren’t always seeing as we work in the back end of the websites that other non-specialized developers have created.
We need to solve complex business process problems with the ability to “add on” features
\nHubSpot is an expensive product, and customers need to see the ROI from certain features that are only available in enterprise level subscriptions. We see a very real need for serverless functions, custom objects and behavioral events for customers that don’t need the full functionality of enterprise level Hub subscriptions.
For example: read more about the need for serverless functions that our development team dealt with:
“Moving from HubSpot CMS Professional to Enterprise is an extra 400 dollars per month. However this is causing us to have to create cloud servers on another product that is actually owned by a competitor to handle it. Serverless functions are a wrapper around AWS serverless. I could easily just use AWS and pay the usage. On top of that HubSpot limits the amount of additional node packages you can load into these, and puts a time limit on the processing. So instead of paying for USAGE like other vendors charge, they charge a flat fee for the service, which handicaps the capabilities, and clients see no benefit in upgrading for 400 dollars when their need is only for serverless functions.”
\nWhile moving ahead to bigger fish is important, we want HubSpot to not forget the roots that built them. The vast majority (99.9% to be exact) of businesses in the United States are small businesses, and there are 33.2 million of them in this country. While making moves for the big ones is a natural progression for HubSpot when multiple hubs help businesses solve for so many things, there may be revenue still to be gained from the smaller accounts by bundling small add-on packages that allow individual product features to be purchased. These things would not only benefit HubSpot, but save developers time in configuration, and make integrations and serverless functions much easier to implement, keeping all business processes in one place.
Overall, we’re doubling down on HubSpot - and we’ll always remain loyal to the brand that built our own foundation. We are very empathetic to the 500 employees and their families that were let go yesterday, and while we may not love that it was done or agree that it should have been done, we want to help HubSpot Partners and HubSpot look to the forward trajectory of how they continue to move the vision of helping businesses scale and measure marketing and close the loop between business processes and customer retention by letting them know how important the technical specialized service provider is to achieving that mission.
In the multiple Hubs that are offered to the customer, don’t forget that Marketing Agencies can’t be everything to everyone. The rise of the specialized technical partner, the specialized Hub consultant, HubSpot systems architect, and other types of partners that support the internal sales team is imminent - it’s just a matter of how HubSpot will support these partners moving forward.
We are a proud HubSpot Technical Partner that is finding the silver lining in a very difficult situation, and we hope that others might start to see what has been clear to us since we’ve signed on as a partner agency.
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
We have to invest in our future. In order to do that, we need to reduce investments that are not aligned with our strategy. To help our customers grow better during this time, we need to double down on product innovation. For us to scale better, we need to double down on our own internal efficiencies. Both of these require investments that we cannot make if we don't make changes now.
\nWe think all of these things will help HubSpot refocus, but we also think that HubSpot needs to have a better beat on what is happening with the customers they do have that are being cared for by HubSpot agencies. While we’re by no means in the shoes of HubSpot’s CEO, we do have the unique perspective of being inside customer woes when they come to us with their problems with HubSpot. Things we hear?
“I don’t have internal adoption like I want.”
“My sales team doesn’t want to use this because its double entry with the application we use in house”
“My agency is too expensive.”
“We hired the wrong developer and now our website has handicapped us, but we don’t have the budget for a new one.”
“We’re struggling with in-house technical talent and need a partner that actually understands HubSpot.”
“My developer oversold his skills and doesn’t know how to build in HubSpot”
Day to day issues of HubSpot customers are largely technically related, but there is not enough support to fulfill them.
\nWe conducted a survey a few months ago to better understand the talent gap that existed inside HubSpot Partner agencies and more than 60% of respondents confirmed that they struggle to find experienced HubSpot developers to work with.
A great blog from loginradius.com about How Customer Retention Can Help Businesses Grow has the following to say about customer retention rates:
“A good retention rate signifies an increased revenue generation, higher levels of customer satisfaction, and customer loyalty. A study has highlighted that engaged customers are likely to produce 1.7 times more revenue than general customers. Engaged employees and consumers can produce as much as 3.4 times the average revenue. Loyal customers can increase the overall revenue more than one-time customers and acts as a protective factor against the rainy days and the ever-increasing market competition.”
\nWhen it comes to the game of customer retention and HubSpot products, these products have to make sense with business processes and actually make the lives of marketers, service and support EASIER. While we all know the power of HubSpot and the capabilities it brings, oftentimes customers are sold on the product capabilities, but less often paired with a technical partner and truly educated on the investment required to seamlessly integrate these solutions into their organization.
\nWe need to bridge the gap between internal software and HubSpot.
\nWhat’s the point in having a powerful piece of analytics or automation software if it costs you more in double-data entry and employee efficiency than it saves you in monitoring and automating your marketing and service processes? One of the most critical aspects of the true adoption of HubSpot into an organization that has purchased one or more hubs is the absolute seamless success of that first hub.
We executed integrations on behalf of many different clients in 2022, and they all sang the praises of being able to move data around seamlessly. It will be critical to HubSpot’s forward trajectory that they invest heavily into their internal development teams to establish even more business integrations with large, popular applications. However, it’s even more important that HubSpot promote and reward technical partners that are building integrations between lesser known software applications and business. There are incredible developers out there creating connectors in the app marketplace and HubSpot creating an app incubator should be talked about more. HubSpot can't create internal connectors to all of these services, but the stock integrations outside of Salesforce connector and Shopify are just scratching the surface of what can be done.
We can spit out boring statistics and terms like “data redundancy” all we want, but the bottom line is that unless HubSpot sales reps and HubSpot promote the importance and benefit of these integrations, and help support the developers behind the scene building these - they’ll not see the deep rooting of HubSpot into many of their customers organizations - and if a piece of software isn’t deeply rooted into business processes *AND* they’re having trouble with adoption or its causing inefficiency with data redundancy, guess who gets cut first from the team when customer budgets are constrained as they are in an uncertain economic environment?
We need to build websites that can scale and actually empower marketers.
\nLackluster specialized HubSpot developer pools, lack of developer accreditation opportunities, a lack of centralized solutions beyond chat groups, a forum that doesn’t have a centralized knowledge base of solutions for day to day issues, and a lack of true support for technical partners behind the scenes have meant that HubSpot partners, agencies, and end users are finding themselves running into the same issue: we didn’t budget properly.
We hired the wrong person for the job, they used most of the budget - and now we’re stuck with an end product that doesn’t improve our business processes.
This song plays on repeat and every time we hear it, we feel for the client. If there were a centralized, vetted skills ecosystem for specialized partners with incentives to perform, we anticipate a huge influx of skilled developers moving into HubSpot development and even taking it on as a specialty.
For us, it was a no-brainer and we saw quickly that being a skilled provider is not only needed, but pays big time. We have formed so many close agency relationships, and while it may not necessarily benefit from a growth and recurring revenue with HubSpot commissions, we have faith that eventually things may change a little bit and we’ll start to see more support for people behind the curtain in HubSpot.
Building websites that look good on HubSpot CMS is one thing, but building truly versatile and flexible modules that really give marketers the power to do whatever they want? That’s something that HubSpot promotes, but we aren’t always seeing as we work in the back end of the websites that other non-specialized developers have created.
We need to solve complex business process problems with the ability to “add on” features
\nHubSpot is an expensive product, and customers need to see the ROI from certain features that are only available in enterprise level subscriptions. We see a very real need for serverless functions, custom objects and behavioral events for customers that don’t need the full functionality of enterprise level Hub subscriptions.
For example: read more about the need for serverless functions that our development team dealt with:
“Moving from HubSpot CMS Professional to Enterprise is an extra 400 dollars per month. However this is causing us to have to create cloud servers on another product that is actually owned by a competitor to handle it. Serverless functions are a wrapper around AWS serverless. I could easily just use AWS and pay the usage. On top of that HubSpot limits the amount of additional node packages you can load into these, and puts a time limit on the processing. So instead of paying for USAGE like other vendors charge, they charge a flat fee for the service, which handicaps the capabilities, and clients see no benefit in upgrading for 400 dollars when their need is only for serverless functions.”
\nWhile moving ahead to bigger fish is important, we want HubSpot to not forget the roots that built them. The vast majority (99.9% to be exact) of businesses in the United States are small businesses, and there are 33.2 million of them in this country. While making moves for the big ones is a natural progression for HubSpot when multiple hubs help businesses solve for so many things, there may be revenue still to be gained from the smaller accounts by bundling small add-on packages that allow individual product features to be purchased. These things would not only benefit HubSpot, but save developers time in configuration, and make integrations and serverless functions much easier to implement, keeping all business processes in one place.
Overall, we’re doubling down on HubSpot - and we’ll always remain loyal to the brand that built our own foundation. We are very empathetic to the 500 employees and their families that were let go yesterday, and while we may not love that it was done or agree that it should have been done, we want to help HubSpot Partners and HubSpot look to the forward trajectory of how they continue to move the vision of helping businesses scale and measure marketing and close the loop between business processes and customer retention by letting them know how important the technical specialized service provider is to achieving that mission.
In the multiple Hubs that are offered to the customer, don’t forget that Marketing Agencies can’t be everything to everyone. The rise of the specialized technical partner, the specialized Hub consultant, HubSpot systems architect, and other types of partners that support the internal sales team is imminent - it’s just a matter of how HubSpot will support these partners moving forward.
We are a proud HubSpot Technical Partner that is finding the silver lining in a very difficult situation, and we hope that others might start to see what has been clear to us since we’ve signed on as a partner agency.
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
We have to invest in our future. In order to do that, we need to reduce investments that are not aligned with our strategy. To help our customers grow better during this time, we need to double down on product innovation. For us to scale better, we need to double down on our own internal efficiencies. Both of these require investments that we cannot make if we don't make changes now.
\nWe think all of these things will help HubSpot refocus, but we also think that HubSpot needs to have a better beat on what is happening with the customers they do have that are being cared for by HubSpot agencies. While we’re by no means in the shoes of HubSpot’s CEO, we do have the unique perspective of being inside customer woes when they come to us with their problems with HubSpot. Things we hear?
“I don’t have internal adoption like I want.”
“My sales team doesn’t want to use this because its double entry with the application we use in house”
“My agency is too expensive.”
“We hired the wrong developer and now our website has handicapped us, but we don’t have the budget for a new one.”
“We’re struggling with in-house technical talent and need a partner that actually understands HubSpot.”
“My developer oversold his skills and doesn’t know how to build in HubSpot”
Day to day issues of HubSpot customers are largely technically related, but there is not enough support to fulfill them.
\nWe conducted a survey a few months ago to better understand the talent gap that existed inside HubSpot Partner agencies and more than 60% of respondents confirmed that they struggle to find experienced HubSpot developers to work with.
A great blog from loginradius.com about How Customer Retention Can Help Businesses Grow has the following to say about customer retention rates:
“A good retention rate signifies an increased revenue generation, higher levels of customer satisfaction, and customer loyalty. A study has highlighted that engaged customers are likely to produce 1.7 times more revenue than general customers. Engaged employees and consumers can produce as much as 3.4 times the average revenue. Loyal customers can increase the overall revenue more than one-time customers and acts as a protective factor against the rainy days and the ever-increasing market competition.”
\nWhen it comes to the game of customer retention and HubSpot products, these products have to make sense with business processes and actually make the lives of marketers, service and support EASIER. While we all know the power of HubSpot and the capabilities it brings, oftentimes customers are sold on the product capabilities, but less often paired with a technical partner and truly educated on the investment required to seamlessly integrate these solutions into their organization.
\nWe need to bridge the gap between internal software and HubSpot.
\nWhat’s the point in having a powerful piece of analytics or automation software if it costs you more in double-data entry and employee efficiency than it saves you in monitoring and automating your marketing and service processes? One of the most critical aspects of the true adoption of HubSpot into an organization that has purchased one or more hubs is the absolute seamless success of that first hub.
We executed integrations on behalf of many different clients in 2022, and they all sang the praises of being able to move data around seamlessly. It will be critical to HubSpot’s forward trajectory that they invest heavily into their internal development teams to establish even more business integrations with large, popular applications. However, it’s even more important that HubSpot promote and reward technical partners that are building integrations between lesser known software applications and business. There are incredible developers out there creating connectors in the app marketplace and HubSpot creating an app incubator should be talked about more. HubSpot can't create internal connectors to all of these services, but the stock integrations outside of Salesforce connector and Shopify are just scratching the surface of what can be done.
We can spit out boring statistics and terms like “data redundancy” all we want, but the bottom line is that unless HubSpot sales reps and HubSpot promote the importance and benefit of these integrations, and help support the developers behind the scene building these - they’ll not see the deep rooting of HubSpot into many of their customers organizations - and if a piece of software isn’t deeply rooted into business processes *AND* they’re having trouble with adoption or its causing inefficiency with data redundancy, guess who gets cut first from the team when customer budgets are constrained as they are in an uncertain economic environment?
We need to build websites that can scale and actually empower marketers.
\nLackluster specialized HubSpot developer pools, lack of developer accreditation opportunities, a lack of centralized solutions beyond chat groups, a forum that doesn’t have a centralized knowledge base of solutions for day to day issues, and a lack of true support for technical partners behind the scenes have meant that HubSpot partners, agencies, and end users are finding themselves running into the same issue: we didn’t budget properly.
We hired the wrong person for the job, they used most of the budget - and now we’re stuck with an end product that doesn’t improve our business processes.
This song plays on repeat and every time we hear it, we feel for the client. If there were a centralized, vetted skills ecosystem for specialized partners with incentives to perform, we anticipate a huge influx of skilled developers moving into HubSpot development and even taking it on as a specialty.
For us, it was a no-brainer and we saw quickly that being a skilled provider is not only needed, but pays big time. We have formed so many close agency relationships, and while it may not necessarily benefit from a growth and recurring revenue with HubSpot commissions, we have faith that eventually things may change a little bit and we’ll start to see more support for people behind the curtain in HubSpot.
Building websites that look good on HubSpot CMS is one thing, but building truly versatile and flexible modules that really give marketers the power to do whatever they want? That’s something that HubSpot promotes, but we aren’t always seeing as we work in the back end of the websites that other non-specialized developers have created.
We need to solve complex business process problems with the ability to “add on” features
\nHubSpot is an expensive product, and customers need to see the ROI from certain features that are only available in enterprise level subscriptions. We see a very real need for serverless functions, custom objects and behavioral events for customers that don’t need the full functionality of enterprise level Hub subscriptions.
For example: read more about the need for serverless functions that our development team dealt with:
“Moving from HubSpot CMS Professional to Enterprise is an extra 400 dollars per month. However this is causing us to have to create cloud servers on another product that is actually owned by a competitor to handle it. Serverless functions are a wrapper around AWS serverless. I could easily just use AWS and pay the usage. On top of that HubSpot limits the amount of additional node packages you can load into these, and puts a time limit on the processing. So instead of paying for USAGE like other vendors charge, they charge a flat fee for the service, which handicaps the capabilities, and clients see no benefit in upgrading for 400 dollars when their need is only for serverless functions.”
\nWhile moving ahead to bigger fish is important, we want HubSpot to not forget the roots that built them. The vast majority (99.9% to be exact) of businesses in the United States are small businesses, and there are 33.2 million of them in this country. While making moves for the big ones is a natural progression for HubSpot when multiple hubs help businesses solve for so many things, there may be revenue still to be gained from the smaller accounts by bundling small add-on packages that allow individual product features to be purchased. These things would not only benefit HubSpot, but save developers time in configuration, and make integrations and serverless functions much easier to implement, keeping all business processes in one place.
Overall, we’re doubling down on HubSpot - and we’ll always remain loyal to the brand that built our own foundation. We are very empathetic to the 500 employees and their families that were let go yesterday, and while we may not love that it was done or agree that it should have been done, we want to help HubSpot Partners and HubSpot look to the forward trajectory of how they continue to move the vision of helping businesses scale and measure marketing and close the loop between business processes and customer retention by letting them know how important the technical specialized service provider is to achieving that mission.
In the multiple Hubs that are offered to the customer, don’t forget that Marketing Agencies can’t be everything to everyone. The rise of the specialized technical partner, the specialized Hub consultant, HubSpot systems architect, and other types of partners that support the internal sales team is imminent - it’s just a matter of how HubSpot will support these partners moving forward.
We are a proud HubSpot Technical Partner that is finding the silver lining in a very difficult situation, and we hope that others might start to see what has been clear to us since we’ve signed on as a partner agency.
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
We have to invest in our future. In order to do that, we need to reduce investments that are not aligned with our strategy. To help our customers grow better during this time, we need to double down on product innovation. For us to scale better, we need to double down on our own internal efficiencies. Both of these require investments that we cannot make if we don't make changes now.
\nWe think all of these things will help HubSpot refocus, but we also think that HubSpot needs to have a better beat on what is happening with the customers they do have that are being cared for by HubSpot agencies. While we’re by no means in the shoes of HubSpot’s CEO, we do have the unique perspective of being inside customer woes when they come to us with their problems with HubSpot. Things we hear?
“I don’t have internal adoption like I want.”
“My sales team doesn’t want to use this because its double entry with the application we use in house”
“My agency is too expensive.”
“We hired the wrong developer and now our website has handicapped us, but we don’t have the budget for a new one.”
“We’re struggling with in-house technical talent and need a partner that actually understands HubSpot.”
“My developer oversold his skills and doesn’t know how to build in HubSpot”
Day to day issues of HubSpot customers are largely technically related, but there is not enough support to fulfill them.
\nWe conducted a survey a few months ago to better understand the talent gap that existed inside HubSpot Partner agencies and more than 60% of respondents confirmed that they struggle to find experienced HubSpot developers to work with.
A great blog from loginradius.com about How Customer Retention Can Help Businesses Grow has the following to say about customer retention rates:
“A good retention rate signifies an increased revenue generation, higher levels of customer satisfaction, and customer loyalty. A study has highlighted that engaged customers are likely to produce 1.7 times more revenue than general customers. Engaged employees and consumers can produce as much as 3.4 times the average revenue. Loyal customers can increase the overall revenue more than one-time customers and acts as a protective factor against the rainy days and the ever-increasing market competition.”
\nWhen it comes to the game of customer retention and HubSpot products, these products have to make sense with business processes and actually make the lives of marketers, service and support EASIER. While we all know the power of HubSpot and the capabilities it brings, oftentimes customers are sold on the product capabilities, but less often paired with a technical partner and truly educated on the investment required to seamlessly integrate these solutions into their organization.
\nWe need to bridge the gap between internal software and HubSpot.
\nWhat’s the point in having a powerful piece of analytics or automation software if it costs you more in double-data entry and employee efficiency than it saves you in monitoring and automating your marketing and service processes? One of the most critical aspects of the true adoption of HubSpot into an organization that has purchased one or more hubs is the absolute seamless success of that first hub.
We executed integrations on behalf of many different clients in 2022, and they all sang the praises of being able to move data around seamlessly. It will be critical to HubSpot’s forward trajectory that they invest heavily into their internal development teams to establish even more business integrations with large, popular applications. However, it’s even more important that HubSpot promote and reward technical partners that are building integrations between lesser known software applications and business. There are incredible developers out there creating connectors in the app marketplace and HubSpot creating an app incubator should be talked about more. HubSpot can't create internal connectors to all of these services, but the stock integrations outside of Salesforce connector and Shopify are just scratching the surface of what can be done.
We can spit out boring statistics and terms like “data redundancy” all we want, but the bottom line is that unless HubSpot sales reps and HubSpot promote the importance and benefit of these integrations, and help support the developers behind the scene building these - they’ll not see the deep rooting of HubSpot into many of their customers organizations - and if a piece of software isn’t deeply rooted into business processes *AND* they’re having trouble with adoption or its causing inefficiency with data redundancy, guess who gets cut first from the team when customer budgets are constrained as they are in an uncertain economic environment?
We need to build websites that can scale and actually empower marketers.
\nLackluster specialized HubSpot developer pools, lack of developer accreditation opportunities, a lack of centralized solutions beyond chat groups, a forum that doesn’t have a centralized knowledge base of solutions for day to day issues, and a lack of true support for technical partners behind the scenes have meant that HubSpot partners, agencies, and end users are finding themselves running into the same issue: we didn’t budget properly.
We hired the wrong person for the job, they used most of the budget - and now we’re stuck with an end product that doesn’t improve our business processes.
This song plays on repeat and every time we hear it, we feel for the client. If there were a centralized, vetted skills ecosystem for specialized partners with incentives to perform, we anticipate a huge influx of skilled developers moving into HubSpot development and even taking it on as a specialty.
For us, it was a no-brainer and we saw quickly that being a skilled provider is not only needed, but pays big time. We have formed so many close agency relationships, and while it may not necessarily benefit from a growth and recurring revenue with HubSpot commissions, we have faith that eventually things may change a little bit and we’ll start to see more support for people behind the curtain in HubSpot.
Building websites that look good on HubSpot CMS is one thing, but building truly versatile and flexible modules that really give marketers the power to do whatever they want? That’s something that HubSpot promotes, but we aren’t always seeing as we work in the back end of the websites that other non-specialized developers have created.
We need to solve complex business process problems with the ability to “add on” features
\nHubSpot is an expensive product, and customers need to see the ROI from certain features that are only available in enterprise level subscriptions. We see a very real need for serverless functions, custom objects and behavioral events for customers that don’t need the full functionality of enterprise level Hub subscriptions.
For example: read more about the need for serverless functions that our development team dealt with:
“Moving from HubSpot CMS Professional to Enterprise is an extra 400 dollars per month. However this is causing us to have to create cloud servers on another product that is actually owned by a competitor to handle it. Serverless functions are a wrapper around AWS serverless. I could easily just use AWS and pay the usage. On top of that HubSpot limits the amount of additional node packages you can load into these, and puts a time limit on the processing. So instead of paying for USAGE like other vendors charge, they charge a flat fee for the service, which handicaps the capabilities, and clients see no benefit in upgrading for 400 dollars when their need is only for serverless functions.”
\nWhile moving ahead to bigger fish is important, we want HubSpot to not forget the roots that built them. The vast majority (99.9% to be exact) of businesses in the United States are small businesses, and there are 33.2 million of them in this country. While making moves for the big ones is a natural progression for HubSpot when multiple hubs help businesses solve for so many things, there may be revenue still to be gained from the smaller accounts by bundling small add-on packages that allow individual product features to be purchased. These things would not only benefit HubSpot, but save developers time in configuration, and make integrations and serverless functions much easier to implement, keeping all business processes in one place.
Overall, we’re doubling down on HubSpot - and we’ll always remain loyal to the brand that built our own foundation. We are very empathetic to the 500 employees and their families that were let go yesterday, and while we may not love that it was done or agree that it should have been done, we want to help HubSpot Partners and HubSpot look to the forward trajectory of how they continue to move the vision of helping businesses scale and measure marketing and close the loop between business processes and customer retention by letting them know how important the technical specialized service provider is to achieving that mission.
In the multiple Hubs that are offered to the customer, don’t forget that Marketing Agencies can’t be everything to everyone. The rise of the specialized technical partner, the specialized Hub consultant, HubSpot systems architect, and other types of partners that support the internal sales team is imminent - it’s just a matter of how HubSpot will support these partners moving forward.
We are a proud HubSpot Technical Partner that is finding the silver lining in a very difficult situation, and we hope that others might start to see what has been clear to us since we’ve signed on as a partner agency.
There are many thoughts on everyone’s minds as HubSpot, the marketing and automation leaders behind the term Inbound Marketing, announced its first large layoff in company history. Whether or not you agree with how HubSpot handled the setbacks they have been experiencing - their discussion of revenue shortfalls by CEO Yamini Rangan in HubSpot’s Company News article definitely warrants some discussion on what this means for HubSpot Partners moving forward. It’s possible that having an additional 500 HubSpotters available for hire could lead to closing the talent gap a little more for agencies with the possibilities of HubSpot onboarding specialists and HubSpot technical experts entering the marketplace.
But that’s not what we came here to talk about - the role of HubSpot’s developer community has been a topic of hot conversation for us for the last year, and even more so in the last few weeks - and we’re here to make a lofty claim:
HubSpot technical agencies and freelancers will be the most critical role in HubSpot’s forward trajectory as they refocus their mission.
The reality is that every day HubSpot customers encounter obstacles in their HubSpot portal that they’re not easily able to overcome on their own or even with many of the most popular agencies that HubSpot often recommends.
The day to day issues that companies experience with HubSpot require technical solutions:
According to HubSpot’s CEO, Yamini Rangan:
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Remind them that their content is evergreen.
\nThey have invested a lot into the content that you’ve created on their behalf - and odds are if they’re a long time client that is truly invested in their Inbound Marketing strategy, they have a lot of it. While their blog will continue to perform in search results, there’s no reason they shouldn’t also play supporting roles in helping push users through the buyer’s journey. Creating a content library allows for a featured content section, supercharges content personalization for clients with Marketing Hub Pro and allows them to search for the content they’re looking for in the medium they’re looking for.
\n\n
![\"knowledge](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/knowledge%20center.png\")
A simple reminder of the investment they’ve made in helping their customer access their arsenal of helpful information should help you here. Remember from a sales perspective to also lean on the fact that not everyone consumes content in the same way and in sales it often takes a prospect understanding things from several different angles before they’ll make that purchase decision - and not all of those angles can be placed in that special CTA (even when they’ve got content personalization.)
Related: Content Overload: It’s Time for a Website Content Library or Resource Center
\nEducate them on the increasingly self-guided buyer journey
\n“If you deliver a more self-guided experience for curious buyers on your website, you can track their actions to create intent data. From there, sales reps can reach out with tailored outreach based on this insight, and then paint a customized picture of what’s possible for the buyer based on their objectives.”
\nThis quote from Christopher Chang’s LinkedIn Sales Blog post is a great example of how a content library or resource center can help sales teams use something called intent data to really hone in on the unique journey of each buyer prospect.
\n
What is intent data, exactly?
\nDiscover.org defines intent data as: online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic
Session recordings can be a huge help in understanding that there really is no law of averages when it comes to the buyer journey. They are all unique, and just as your clients switched from “demographics” to “buyer personas” - they’re going to have to switch to individuals and understand that those individuals are all different.
If watching recordings of people engaging with your website makes you want to start scrolling through your instagram or checking the news, HubSpot's Behavioral Events (beta) can really bring that data into your reporting dashboards. We've really only touched the iceberg with a few clients. By doing some creative work with this and some custom development, you can really pin down on how people are engaging, what topics they are clicking on, and what type of filters they have set up when they finally clicked through. No longer do you need gating to direct pdf downloads or tracking these through Google Analytics events. Having them all in HubSpot is a dream.
Centralizing their content into a library supports this idea of intent data and self guided buyer journeys and empowers your sales team to have even more detailed data than a few pages visited in the previously created funnel that you brainstormed based on a few customer interviews. And who knows? If they stumble across your other service offerings as they overlap, before you know it you’re selling them additional services *and* additional projects to really supercharge their marketing (and prove your value along the way).
Show them it’s not *always* what’s on the inside that matters.
\nWe’ve all been told that it’s what is on the inside that matters most, but that doesn’t always apply unilaterally when it comes to content marketing. Given 15 minutes to consume content, over two thirds of people would rather read something beautifully designed than something plain. Not only that, but according to the Psychology of User Experience, “46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.”
A content library takes user experience to the next level from an aesthetics point of view. Filters can be dropped down, hero sections can be added to rotate through the most popular content offers… content cards can be color coded based on content format and users can browse based on their unique learning styles.
It helps organize and optimize their navigation for better conversions.
\nThe simplicity of categories on your website is the easiest way to put together a client’s navigation menu when it comes to the design of their website. The customer has named their services something that many of the bottom-funnel prospects and industry understand, but doesn’t always resonate with every prospect that will encounter your website. Organizing your client’s content in a content library or resource center will help you more closely identify the related items, phrases, and pieces of content that matter most relative to those more broad ideas in their navigation topics.
We also want you to be thinking about the different buyers and if you need to organize pieces of content by the buyer type. An example of this is if you have content for employees and employers -- By creating an additional filter in your content library you can make it so that they don't have to wade through content that isn't for them.
It’s also great fuel for the reminder that mega menus are increasing in popularity. If you’re not offering mega menus as an addition to your client’s websites, this is another beast to tackle to boost conversions. Again, by leaning on session recordings, page views, download interactions, AND possibly custom behavioral events on the items in your client’s content library, you can easily identify the most critical pieces of content. This lets you place them strategically into a mega menu as supplements to those major content categories. You can also see what is more engaging, how to steer further content direction, and start to work on why the other content isn’t being clicked on and make changes.
Related: Learn more about Mega Menus on our blog
\nIt’s an engagement game changer.
\nWebsite prospects that come through and then pitter out are a huge frustration for marketers *and* the clients that retain them. Like we said before, it doesn’t matter how much a client loves you and your agency, if you’re not delivering qualified prospects that they can actually close, you’re not going to be around in the long term. By helping them understand that data drives marketing strategy, you can easily pitch them a content library or resource center that gives you a bigger picture of the types of content they’re interacting with (and great opportunity to increase average time on site or decrease bounce rates).
You should angle content libraries to your clients as an opportunity to really get into the minds of those prospects as they move themselves through their journey with the products and services that you offer to solve their problems.
Remember the excitement of embarking on a new marketing journey with your clients?
Remember how much you loved showing them the statistics of how your efforts were boosting their exposure?
Not every meeting or month is going to be a walk-off home run. But we know from experience that adding a content library to your client’s website is a similar game changer.
You can keep running through the same number of blog posts, those same tired scheduled social media posts, and hanging on the hopes that you’ve selected the right piece of content to deliver inside of that automation that you created… *or* you can try something new and offer them up what is arguably among the biggest game changers to help centralize their content.
What could it hurt?
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Remind them that their content is evergreen.
\nThey have invested a lot into the content that you’ve created on their behalf - and odds are if they’re a long time client that is truly invested in their Inbound Marketing strategy, they have a lot of it. While their blog will continue to perform in search results, there’s no reason they shouldn’t also play supporting roles in helping push users through the buyer’s journey. Creating a content library allows for a featured content section, supercharges content personalization for clients with Marketing Hub Pro and allows them to search for the content they’re looking for in the medium they’re looking for.
\n\n
A simple reminder of the investment they’ve made in helping their customer access their arsenal of helpful information should help you here. Remember from a sales perspective to also lean on the fact that not everyone consumes content in the same way and in sales it often takes a prospect understanding things from several different angles before they’ll make that purchase decision - and not all of those angles can be placed in that special CTA (even when they’ve got content personalization.)
Related: Content Overload: It’s Time for a Website Content Library or Resource Center
\nEducate them on the increasingly self-guided buyer journey
\n“If you deliver a more self-guided experience for curious buyers on your website, you can track their actions to create intent data. From there, sales reps can reach out with tailored outreach based on this insight, and then paint a customized picture of what’s possible for the buyer based on their objectives.”
\nThis quote from Christopher Chang’s LinkedIn Sales Blog post is a great example of how a content library or resource center can help sales teams use something called intent data to really hone in on the unique journey of each buyer prospect.
\n
What is intent data, exactly?
\nDiscover.org defines intent data as: online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic
Session recordings can be a huge help in understanding that there really is no law of averages when it comes to the buyer journey. They are all unique, and just as your clients switched from “demographics” to “buyer personas” - they’re going to have to switch to individuals and understand that those individuals are all different.
If watching recordings of people engaging with your website makes you want to start scrolling through your instagram or checking the news, HubSpot's Behavioral Events (beta) can really bring that data into your reporting dashboards. We've really only touched the iceberg with a few clients. By doing some creative work with this and some custom development, you can really pin down on how people are engaging, what topics they are clicking on, and what type of filters they have set up when they finally clicked through. No longer do you need gating to direct pdf downloads or tracking these through Google Analytics events. Having them all in HubSpot is a dream.
Centralizing their content into a library supports this idea of intent data and self guided buyer journeys and empowers your sales team to have even more detailed data than a few pages visited in the previously created funnel that you brainstormed based on a few customer interviews. And who knows? If they stumble across your other service offerings as they overlap, before you know it you’re selling them additional services *and* additional projects to really supercharge their marketing (and prove your value along the way).
Show them it’s not *always* what’s on the inside that matters.
\nWe’ve all been told that it’s what is on the inside that matters most, but that doesn’t always apply unilaterally when it comes to content marketing. Given 15 minutes to consume content, over two thirds of people would rather read something beautifully designed than something plain. Not only that, but according to the Psychology of User Experience, “46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.”
A content library takes user experience to the next level from an aesthetics point of view. Filters can be dropped down, hero sections can be added to rotate through the most popular content offers… content cards can be color coded based on content format and users can browse based on their unique learning styles.
It helps organize and optimize their navigation for better conversions.
\nThe simplicity of categories on your website is the easiest way to put together a client’s navigation menu when it comes to the design of their website. The customer has named their services something that many of the bottom-funnel prospects and industry understand, but doesn’t always resonate with every prospect that will encounter your website. Organizing your client’s content in a content library or resource center will help you more closely identify the related items, phrases, and pieces of content that matter most relative to those more broad ideas in their navigation topics.
We also want you to be thinking about the different buyers and if you need to organize pieces of content by the buyer type. An example of this is if you have content for employees and employers -- By creating an additional filter in your content library you can make it so that they don't have to wade through content that isn't for them.
It’s also great fuel for the reminder that mega menus are increasing in popularity. If you’re not offering mega menus as an addition to your client’s websites, this is another beast to tackle to boost conversions. Again, by leaning on session recordings, page views, download interactions, AND possibly custom behavioral events on the items in your client’s content library, you can easily identify the most critical pieces of content. This lets you place them strategically into a mega menu as supplements to those major content categories. You can also see what is more engaging, how to steer further content direction, and start to work on why the other content isn’t being clicked on and make changes.
Related: Learn more about Mega Menus on our blog
\nIt’s an engagement game changer.
\nWebsite prospects that come through and then pitter out are a huge frustration for marketers *and* the clients that retain them. Like we said before, it doesn’t matter how much a client loves you and your agency, if you’re not delivering qualified prospects that they can actually close, you’re not going to be around in the long term. By helping them understand that data drives marketing strategy, you can easily pitch them a content library or resource center that gives you a bigger picture of the types of content they’re interacting with (and great opportunity to increase average time on site or decrease bounce rates).
You should angle content libraries to your clients as an opportunity to really get into the minds of those prospects as they move themselves through their journey with the products and services that you offer to solve their problems.
Remember the excitement of embarking on a new marketing journey with your clients?
Remember how much you loved showing them the statistics of how your efforts were boosting their exposure?
Not every meeting or month is going to be a walk-off home run. But we know from experience that adding a content library to your client’s website is a similar game changer.
You can keep running through the same number of blog posts, those same tired scheduled social media posts, and hanging on the hopes that you’ve selected the right piece of content to deliver inside of that automation that you created… *or* you can try something new and offer them up what is arguably among the biggest game changers to help centralize their content.
What could it hurt?
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Remind them that their content is evergreen.
\nThey have invested a lot into the content that you’ve created on their behalf - and odds are if they’re a long time client that is truly invested in their Inbound Marketing strategy, they have a lot of it. While their blog will continue to perform in search results, there’s no reason they shouldn’t also play supporting roles in helping push users through the buyer’s journey. Creating a content library allows for a featured content section, supercharges content personalization for clients with Marketing Hub Pro and allows them to search for the content they’re looking for in the medium they’re looking for.
\n\n
A simple reminder of the investment they’ve made in helping their customer access their arsenal of helpful information should help you here. Remember from a sales perspective to also lean on the fact that not everyone consumes content in the same way and in sales it often takes a prospect understanding things from several different angles before they’ll make that purchase decision - and not all of those angles can be placed in that special CTA (even when they’ve got content personalization.)
Related: Content Overload: It’s Time for a Website Content Library or Resource Center
\nEducate them on the increasingly self-guided buyer journey
\n“If you deliver a more self-guided experience for curious buyers on your website, you can track their actions to create intent data. From there, sales reps can reach out with tailored outreach based on this insight, and then paint a customized picture of what’s possible for the buyer based on their objectives.”
\nThis quote from Christopher Chang’s LinkedIn Sales Blog post is a great example of how a content library or resource center can help sales teams use something called intent data to really hone in on the unique journey of each buyer prospect.
\n
What is intent data, exactly?
\nDiscover.org defines intent data as: online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic
Session recordings can be a huge help in understanding that there really is no law of averages when it comes to the buyer journey. They are all unique, and just as your clients switched from “demographics” to “buyer personas” - they’re going to have to switch to individuals and understand that those individuals are all different.
If watching recordings of people engaging with your website makes you want to start scrolling through your instagram or checking the news, HubSpot's Behavioral Events (beta) can really bring that data into your reporting dashboards. We've really only touched the iceberg with a few clients. By doing some creative work with this and some custom development, you can really pin down on how people are engaging, what topics they are clicking on, and what type of filters they have set up when they finally clicked through. No longer do you need gating to direct pdf downloads or tracking these through Google Analytics events. Having them all in HubSpot is a dream.
Centralizing their content into a library supports this idea of intent data and self guided buyer journeys and empowers your sales team to have even more detailed data than a few pages visited in the previously created funnel that you brainstormed based on a few customer interviews. And who knows? If they stumble across your other service offerings as they overlap, before you know it you’re selling them additional services *and* additional projects to really supercharge their marketing (and prove your value along the way).
Show them it’s not *always* what’s on the inside that matters.
\nWe’ve all been told that it’s what is on the inside that matters most, but that doesn’t always apply unilaterally when it comes to content marketing. Given 15 minutes to consume content, over two thirds of people would rather read something beautifully designed than something plain. Not only that, but according to the Psychology of User Experience, “46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.”
A content library takes user experience to the next level from an aesthetics point of view. Filters can be dropped down, hero sections can be added to rotate through the most popular content offers… content cards can be color coded based on content format and users can browse based on their unique learning styles.
It helps organize and optimize their navigation for better conversions.
\nThe simplicity of categories on your website is the easiest way to put together a client’s navigation menu when it comes to the design of their website. The customer has named their services something that many of the bottom-funnel prospects and industry understand, but doesn’t always resonate with every prospect that will encounter your website. Organizing your client’s content in a content library or resource center will help you more closely identify the related items, phrases, and pieces of content that matter most relative to those more broad ideas in their navigation topics.
We also want you to be thinking about the different buyers and if you need to organize pieces of content by the buyer type. An example of this is if you have content for employees and employers -- By creating an additional filter in your content library you can make it so that they don't have to wade through content that isn't for them.
It’s also great fuel for the reminder that mega menus are increasing in popularity. If you’re not offering mega menus as an addition to your client’s websites, this is another beast to tackle to boost conversions. Again, by leaning on session recordings, page views, download interactions, AND possibly custom behavioral events on the items in your client’s content library, you can easily identify the most critical pieces of content. This lets you place them strategically into a mega menu as supplements to those major content categories. You can also see what is more engaging, how to steer further content direction, and start to work on why the other content isn’t being clicked on and make changes.
Related: Learn more about Mega Menus on our blog
\nIt’s an engagement game changer.
\nWebsite prospects that come through and then pitter out are a huge frustration for marketers *and* the clients that retain them. Like we said before, it doesn’t matter how much a client loves you and your agency, if you’re not delivering qualified prospects that they can actually close, you’re not going to be around in the long term. By helping them understand that data drives marketing strategy, you can easily pitch them a content library or resource center that gives you a bigger picture of the types of content they’re interacting with (and great opportunity to increase average time on site or decrease bounce rates).
You should angle content libraries to your clients as an opportunity to really get into the minds of those prospects as they move themselves through their journey with the products and services that you offer to solve their problems.
Remember the excitement of embarking on a new marketing journey with your clients?
Remember how much you loved showing them the statistics of how your efforts were boosting their exposure?
Not every meeting or month is going to be a walk-off home run. But we know from experience that adding a content library to your client’s website is a similar game changer.
You can keep running through the same number of blog posts, those same tired scheduled social media posts, and hanging on the hopes that you’ve selected the right piece of content to deliver inside of that automation that you created… *or* you can try something new and offer them up what is arguably among the biggest game changers to help centralize their content.
What could it hurt?
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Remind them that their content is evergreen.
\nThey have invested a lot into the content that you’ve created on their behalf - and odds are if they’re a long time client that is truly invested in their Inbound Marketing strategy, they have a lot of it. While their blog will continue to perform in search results, there’s no reason they shouldn’t also play supporting roles in helping push users through the buyer’s journey. Creating a content library allows for a featured content section, supercharges content personalization for clients with Marketing Hub Pro and allows them to search for the content they’re looking for in the medium they’re looking for.
\n\n
A simple reminder of the investment they’ve made in helping their customer access their arsenal of helpful information should help you here. Remember from a sales perspective to also lean on the fact that not everyone consumes content in the same way and in sales it often takes a prospect understanding things from several different angles before they’ll make that purchase decision - and not all of those angles can be placed in that special CTA (even when they’ve got content personalization.)
Related: Content Overload: It’s Time for a Website Content Library or Resource Center
\nEducate them on the increasingly self-guided buyer journey
\n“If you deliver a more self-guided experience for curious buyers on your website, you can track their actions to create intent data. From there, sales reps can reach out with tailored outreach based on this insight, and then paint a customized picture of what’s possible for the buyer based on their objectives.”
\nThis quote from Christopher Chang’s LinkedIn Sales Blog post is a great example of how a content library or resource center can help sales teams use something called intent data to really hone in on the unique journey of each buyer prospect.
\n
What is intent data, exactly?
\nDiscover.org defines intent data as: online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic
Session recordings can be a huge help in understanding that there really is no law of averages when it comes to the buyer journey. They are all unique, and just as your clients switched from “demographics” to “buyer personas” - they’re going to have to switch to individuals and understand that those individuals are all different.
If watching recordings of people engaging with your website makes you want to start scrolling through your instagram or checking the news, HubSpot's Behavioral Events (beta) can really bring that data into your reporting dashboards. We've really only touched the iceberg with a few clients. By doing some creative work with this and some custom development, you can really pin down on how people are engaging, what topics they are clicking on, and what type of filters they have set up when they finally clicked through. No longer do you need gating to direct pdf downloads or tracking these through Google Analytics events. Having them all in HubSpot is a dream.
Centralizing their content into a library supports this idea of intent data and self guided buyer journeys and empowers your sales team to have even more detailed data than a few pages visited in the previously created funnel that you brainstormed based on a few customer interviews. And who knows? If they stumble across your other service offerings as they overlap, before you know it you’re selling them additional services *and* additional projects to really supercharge their marketing (and prove your value along the way).
Show them it’s not *always* what’s on the inside that matters.
\nWe’ve all been told that it’s what is on the inside that matters most, but that doesn’t always apply unilaterally when it comes to content marketing. Given 15 minutes to consume content, over two thirds of people would rather read something beautifully designed than something plain. Not only that, but according to the Psychology of User Experience, “46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.”
A content library takes user experience to the next level from an aesthetics point of view. Filters can be dropped down, hero sections can be added to rotate through the most popular content offers… content cards can be color coded based on content format and users can browse based on their unique learning styles.
It helps organize and optimize their navigation for better conversions.
\nThe simplicity of categories on your website is the easiest way to put together a client’s navigation menu when it comes to the design of their website. The customer has named their services something that many of the bottom-funnel prospects and industry understand, but doesn’t always resonate with every prospect that will encounter your website. Organizing your client’s content in a content library or resource center will help you more closely identify the related items, phrases, and pieces of content that matter most relative to those more broad ideas in their navigation topics.
We also want you to be thinking about the different buyers and if you need to organize pieces of content by the buyer type. An example of this is if you have content for employees and employers -- By creating an additional filter in your content library you can make it so that they don't have to wade through content that isn't for them.
It’s also great fuel for the reminder that mega menus are increasing in popularity. If you’re not offering mega menus as an addition to your client’s websites, this is another beast to tackle to boost conversions. Again, by leaning on session recordings, page views, download interactions, AND possibly custom behavioral events on the items in your client’s content library, you can easily identify the most critical pieces of content. This lets you place them strategically into a mega menu as supplements to those major content categories. You can also see what is more engaging, how to steer further content direction, and start to work on why the other content isn’t being clicked on and make changes.
Related: Learn more about Mega Menus on our blog
\nIt’s an engagement game changer.
\nWebsite prospects that come through and then pitter out are a huge frustration for marketers *and* the clients that retain them. Like we said before, it doesn’t matter how much a client loves you and your agency, if you’re not delivering qualified prospects that they can actually close, you’re not going to be around in the long term. By helping them understand that data drives marketing strategy, you can easily pitch them a content library or resource center that gives you a bigger picture of the types of content they’re interacting with (and great opportunity to increase average time on site or decrease bounce rates).
You should angle content libraries to your clients as an opportunity to really get into the minds of those prospects as they move themselves through their journey with the products and services that you offer to solve their problems.
Remember the excitement of embarking on a new marketing journey with your clients?
Remember how much you loved showing them the statistics of how your efforts were boosting their exposure?
Not every meeting or month is going to be a walk-off home run. But we know from experience that adding a content library to your client’s website is a similar game changer.
You can keep running through the same number of blog posts, those same tired scheduled social media posts, and hanging on the hopes that you’ve selected the right piece of content to deliver inside of that automation that you created… *or* you can try something new and offer them up what is arguably among the biggest game changers to help centralize their content.
What could it hurt?
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
Remind them that their content is evergreen.
\nThey have invested a lot into the content that you’ve created on their behalf - and odds are if they’re a long time client that is truly invested in their Inbound Marketing strategy, they have a lot of it. While their blog will continue to perform in search results, there’s no reason they shouldn’t also play supporting roles in helping push users through the buyer’s journey. Creating a content library allows for a featured content section, supercharges content personalization for clients with Marketing Hub Pro and allows them to search for the content they’re looking for in the medium they’re looking for.
\n\n
A simple reminder of the investment they’ve made in helping their customer access their arsenal of helpful information should help you here. Remember from a sales perspective to also lean on the fact that not everyone consumes content in the same way and in sales it often takes a prospect understanding things from several different angles before they’ll make that purchase decision - and not all of those angles can be placed in that special CTA (even when they’ve got content personalization.)
Related: Content Overload: It’s Time for a Website Content Library or Resource Center
\nEducate them on the increasingly self-guided buyer journey
\n“If you deliver a more self-guided experience for curious buyers on your website, you can track their actions to create intent data. From there, sales reps can reach out with tailored outreach based on this insight, and then paint a customized picture of what’s possible for the buyer based on their objectives.”
\nThis quote from Christopher Chang’s LinkedIn Sales Blog post is a great example of how a content library or resource center can help sales teams use something called intent data to really hone in on the unique journey of each buyer prospect.
\n
What is intent data, exactly?
\nDiscover.org defines intent data as: online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic
Session recordings can be a huge help in understanding that there really is no law of averages when it comes to the buyer journey. They are all unique, and just as your clients switched from “demographics” to “buyer personas” - they’re going to have to switch to individuals and understand that those individuals are all different.
If watching recordings of people engaging with your website makes you want to start scrolling through your instagram or checking the news, HubSpot's Behavioral Events (beta) can really bring that data into your reporting dashboards. We've really only touched the iceberg with a few clients. By doing some creative work with this and some custom development, you can really pin down on how people are engaging, what topics they are clicking on, and what type of filters they have set up when they finally clicked through. No longer do you need gating to direct pdf downloads or tracking these through Google Analytics events. Having them all in HubSpot is a dream.
Centralizing their content into a library supports this idea of intent data and self guided buyer journeys and empowers your sales team to have even more detailed data than a few pages visited in the previously created funnel that you brainstormed based on a few customer interviews. And who knows? If they stumble across your other service offerings as they overlap, before you know it you’re selling them additional services *and* additional projects to really supercharge their marketing (and prove your value along the way).
Show them it’s not *always* what’s on the inside that matters.
\nWe’ve all been told that it’s what is on the inside that matters most, but that doesn’t always apply unilaterally when it comes to content marketing. Given 15 minutes to consume content, over two thirds of people would rather read something beautifully designed than something plain. Not only that, but according to the Psychology of User Experience, “46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.”
A content library takes user experience to the next level from an aesthetics point of view. Filters can be dropped down, hero sections can be added to rotate through the most popular content offers… content cards can be color coded based on content format and users can browse based on their unique learning styles.
It helps organize and optimize their navigation for better conversions.
\nThe simplicity of categories on your website is the easiest way to put together a client’s navigation menu when it comes to the design of their website. The customer has named their services something that many of the bottom-funnel prospects and industry understand, but doesn’t always resonate with every prospect that will encounter your website. Organizing your client’s content in a content library or resource center will help you more closely identify the related items, phrases, and pieces of content that matter most relative to those more broad ideas in their navigation topics.
We also want you to be thinking about the different buyers and if you need to organize pieces of content by the buyer type. An example of this is if you have content for employees and employers -- By creating an additional filter in your content library you can make it so that they don't have to wade through content that isn't for them.
It’s also great fuel for the reminder that mega menus are increasing in popularity. If you’re not offering mega menus as an addition to your client’s websites, this is another beast to tackle to boost conversions. Again, by leaning on session recordings, page views, download interactions, AND possibly custom behavioral events on the items in your client’s content library, you can easily identify the most critical pieces of content. This lets you place them strategically into a mega menu as supplements to those major content categories. You can also see what is more engaging, how to steer further content direction, and start to work on why the other content isn’t being clicked on and make changes.
Related: Learn more about Mega Menus on our blog
\nIt’s an engagement game changer.
\nWebsite prospects that come through and then pitter out are a huge frustration for marketers *and* the clients that retain them. Like we said before, it doesn’t matter how much a client loves you and your agency, if you’re not delivering qualified prospects that they can actually close, you’re not going to be around in the long term. By helping them understand that data drives marketing strategy, you can easily pitch them a content library or resource center that gives you a bigger picture of the types of content they’re interacting with (and great opportunity to increase average time on site or decrease bounce rates).
You should angle content libraries to your clients as an opportunity to really get into the minds of those prospects as they move themselves through their journey with the products and services that you offer to solve their problems.
Remember the excitement of embarking on a new marketing journey with your clients?
Remember how much you loved showing them the statistics of how your efforts were boosting their exposure?
Not every meeting or month is going to be a walk-off home run. But we know from experience that adding a content library to your client’s website is a similar game changer.
You can keep running through the same number of blog posts, those same tired scheduled social media posts, and hanging on the hopes that you’ve selected the right piece of content to deliver inside of that automation that you created… *or* you can try something new and offer them up what is arguably among the biggest game changers to help centralize their content.
What could it hurt?
Can a website content library or resource center solve your client conversion woes?
For many agencies, margins are getting thinner and the competition is fierce. As more and more marketing agencies jump on the HubSpot Partner wagon with big dreams of bringing in recurring revenue to support their increasing overhead, you’re having to make magic for less and less. Don’t even get me started on the supply chain / inflation / budget cutting nightmare that has started over the last year or two. Finding new ways to boost traffic and leads on your client websites used to be fun - and now you’re finding yourself entrenched in their day to day, providing HR and process consulting to help them make the most of the leads you do get. We get it.
We also understand that conversion is everything. Your clients might like you, but if the leads that you’re getting them aren’t converting - they won’t be sticking around. If you find that you or your account managers dread those monthly check in calls - this might be an option for getting your clients excited about the work you’re doing again.
Here’s how (and why) to sell a content library to your HubSpot clients:
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You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
\n\n","rss_summary":"
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The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
\n\n","tag_ids":[78562833827,80453663900,90840659382],"topic_ids":[78562833827,80453663900,90840659382],"post_summary":"
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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You might be arriving here because there was a discussion around HubSpot Tiers.
The original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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You might be arriving here because there was a discussion around HubSpot Tiers.
\nThe original reception of this created a conversation, and we are happy to have had it. I don't want to remove this post and have it disappear into the ether, but I also don't want the post to impact our relationships with other successful tiered partners of HubSpot or how partners in the ecosystem view deckerdevs.
\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nI appreciate you if you were involved in our conversation and provided feedback. It was great to see all perspectives.
\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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\nAt this point we are going to continue to do great work as a technical partner and hope that we can continue to advocate for technical partners in the ecosystem.
\nI hope you check back in with us in the coming months to see for yourself that we are following through on this.
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content library","featuredImageHeight":600,"featuredImageLength":0,"featuredImageWidth":800,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1673634944000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"Content Overload: It's time for a Content Library or Resource Center","id":98444290341,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Content Overload: It's time for a Content Library or Resource Center","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":null,"listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"Content Overload: It's time for a Content Library or Resource Center","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"Businesses and marketers are going all in on content marketing. 60% of marketers report that they create at least one new piece of content every day. While you’re busy planning the perfect path for your top-funnel prospects to jump down the rabbit hole of your website content, more often than not, it looks more like playing whack-a-mole. A random download here, a webinar registration, a few blogs viewed - you think they’re qualified and go in with the automation only to find you’ve missed the mark.
\n\n![\"Information-Overload\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Information-Overload.webp\")
If there’s one overarching truth when it comes to content marketing, it’s that prospects are sick of being talked at. They don’t want you to explain to them the intricacies of your products through impersonal e-mail automation. Some of them would rather rabbit hole through all the content you have on a topic themselves, while others would prefer a webinar, a case study or a series of YouTube videos. While pillar pages help to centralize related content, they don’t always provide the full picture that resounds best with your website visitors or help you cross sell additional services and product lines.
The search bar has been a good resource in the past, but we all know that sometimes tags or keywords are missed by busy marketers - and not all the content that’s relevant to that search term can be displayed perfectly in that moment, either.
The only way to create an empowered, individualized experience for your prospect is to centralize all your website assets in a resource center, knowledge base or website content library that delivers all the assets you’ve created in one space.
How do you know you’re ready to deliver a content library to your audience? Here are a few signs:
Your prospects come in hot and then putter out.
\nQualified prospects are the best, aren’t they? There’s something about looking through a new CRM contact and reviewing their conversion path that is super validating to a marketer. But all too often those prospects get to a conversion point and putter out, even if you have automation in place to try to push them down the funnel a bit. Rather than scaring them away with a phone call or cycling through new automations, maybe you need to remind them of the arsenal of information that is at their fingertips. If you have a content library or resource center to send them, it allows them to browse these assets at their leisure and serves to help them learn on their own time.
\n
Your “best” content has stopped converting
\nIt’s such a beautiful thing when you create that perfect piece of content that converts leads and continues to work for you over time, but not all pieces of content are evergreen. When content stops converting you may think that redesigning your CTA or A/B testing the landing page are the best options. However, placing that piece of content in a central location on your website that your prospects and customers can easily peruse is a great way to get more eyes on it.
Content libraries or resource centers can include feature graphics, prominently featured links and special filters that help your prospects view the content that’s most relevant to them.
You’re creating a lot of content and most of it just… hangs out.
\nBlogs on blogs on blogs, infographics, checklists, videos, webinars, white papers, case studies - your marketing team might be hard at work funneling out incredible content for your audience… but what are you seeing from it? Content libraries allow you to take all of that content that’s hanging out waiting for any kind of traction and centralizes it.
Your library of resources can be organized however you want - with multiple checkbox categories for topics and information formats or by industry. This is empowering for website prospects and helps them to feel more comfortable browsing information and accessing what they need rather than worrying about the impending spam associated with having to rabbit hole through your content inefficiently through blog categories and reviewing CTAs or having to scroll endlessly down your list of resources in your navigation without any idea what they want, need or should be looking for.
You need to centralize information for your current customers
\nA resource center or content library can help your current customers learn more about the products or services that they’ve purchased or may need to purchase in the future. Having a resource center in place allows your current customers to look through these resources.
An educated customer isn’t just going to stick around a little longer, they also will spend less time on the phone asking questions with your customer service team and might even become an evangelist for your products and services if you put enough helpful information out there.
Educating current customers in addition to prospects is invaluable from a retention perspective and helps ensure that they remain informed of all the additional products and services that you offer. It’s easy to draw the conclusion that an informed customer might have a higher lifetime value than a customer that doesn’t have access to the information that helps them remember why they have you around.
![](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/Please%20describe%20your%20process%20for%20reusing%20and%20repurposing%20content%20(e-g-%2c%20creating%20presentations%2c%20infographics%20and-png.png\")
Your marketing team spends hours upon hours generating thought provoking, original content. In spite of this big fact, 60% of companies only reuse and repurpose content sporadically. Worse yet, 19% of companies don’t reuse or repurpose their content at all. Creating a content library will not only help to centralize your content, but will help push your prospects further down the sales funnel, create more informed evangelists and assist with customer retention and employee productivity.
If you haven’t taken the time to plan out your content library strategy or need help organizing it, feel free to book some time with us and we'll show you some of the ones we've done and help you configure yours.
Businesses and marketers are going all in on content marketing. 60% of marketers report that they create at least one new piece of content every day. While you’re busy planning the perfect path for your top-funnel prospects to jump down the rabbit hole of your website content, more often than not, it looks more like playing whack-a-mole. A random download here, a webinar registration, a few blogs viewed - you think they’re qualified and go in with the automation only to find you’ve missed the mark.
\n","rss_body":"Businesses and marketers are going all in on content marketing. 60% of marketers report that they create at least one new piece of content every day. While you’re busy planning the perfect path for your top-funnel prospects to jump down the rabbit hole of your website content, more often than not, it looks more like playing whack-a-mole. A random download here, a webinar registration, a few blogs viewed - you think they’re qualified and go in with the automation only to find you’ve missed the mark.
\n\n
If there’s one overarching truth when it comes to content marketing, it’s that prospects are sick of being talked at. They don’t want you to explain to them the intricacies of your products through impersonal e-mail automation. Some of them would rather rabbit hole through all the content you have on a topic themselves, while others would prefer a webinar, a case study or a series of YouTube videos. While pillar pages help to centralize related content, they don’t always provide the full picture that resounds best with your website visitors or help you cross sell additional services and product lines.
The search bar has been a good resource in the past, but we all know that sometimes tags or keywords are missed by busy marketers - and not all the content that’s relevant to that search term can be displayed perfectly in that moment, either.
The only way to create an empowered, individualized experience for your prospect is to centralize all your website assets in a resource center, knowledge base or website content library that delivers all the assets you’ve created in one space.
How do you know you’re ready to deliver a content library to your audience? Here are a few signs:
Your prospects come in hot and then putter out.
\nQualified prospects are the best, aren’t they? There’s something about looking through a new CRM contact and reviewing their conversion path that is super validating to a marketer. But all too often those prospects get to a conversion point and putter out, even if you have automation in place to try to push them down the funnel a bit. Rather than scaring them away with a phone call or cycling through new automations, maybe you need to remind them of the arsenal of information that is at their fingertips. If you have a content library or resource center to send them, it allows them to browse these assets at their leisure and serves to help them learn on their own time.
\n
Your “best” content has stopped converting
\nIt’s such a beautiful thing when you create that perfect piece of content that converts leads and continues to work for you over time, but not all pieces of content are evergreen. When content stops converting you may think that redesigning your CTA or A/B testing the landing page are the best options. However, placing that piece of content in a central location on your website that your prospects and customers can easily peruse is a great way to get more eyes on it.
Content libraries or resource centers can include feature graphics, prominently featured links and special filters that help your prospects view the content that’s most relevant to them.
You’re creating a lot of content and most of it just… hangs out.
\nBlogs on blogs on blogs, infographics, checklists, videos, webinars, white papers, case studies - your marketing team might be hard at work funneling out incredible content for your audience… but what are you seeing from it? Content libraries allow you to take all of that content that’s hanging out waiting for any kind of traction and centralizes it.
Your library of resources can be organized however you want - with multiple checkbox categories for topics and information formats or by industry. This is empowering for website prospects and helps them to feel more comfortable browsing information and accessing what they need rather than worrying about the impending spam associated with having to rabbit hole through your content inefficiently through blog categories and reviewing CTAs or having to scroll endlessly down your list of resources in your navigation without any idea what they want, need or should be looking for.
You need to centralize information for your current customers
\nA resource center or content library can help your current customers learn more about the products or services that they’ve purchased or may need to purchase in the future. Having a resource center in place allows your current customers to look through these resources.
An educated customer isn’t just going to stick around a little longer, they also will spend less time on the phone asking questions with your customer service team and might even become an evangelist for your products and services if you put enough helpful information out there.
Educating current customers in addition to prospects is invaluable from a retention perspective and helps ensure that they remain informed of all the additional products and services that you offer. It’s easy to draw the conclusion that an informed customer might have a higher lifetime value than a customer that doesn’t have access to the information that helps them remember why they have you around.
Your marketing team spends hours upon hours generating thought provoking, original content. In spite of this big fact, 60% of companies only reuse and repurpose content sporadically. Worse yet, 19% of companies don’t reuse or repurpose their content at all. Creating a content library will not only help to centralize your content, but will help push your prospects further down the sales funnel, create more informed evangelists and assist with customer retention and employee productivity.
If you haven’t taken the time to plan out your content library strategy or need help organizing it, feel free to book some time with us and we'll show you some of the ones we've done and help you configure yours.
Businesses and marketers are going all in on content marketing. 60% of marketers report that they create at least one new piece of content every day. While you’re busy planning the perfect path for your top-funnel prospects to jump down the rabbit hole of your website content, more often than not, it looks more like playing whack-a-mole. A random download here, a webinar registration, a few blogs viewed - you think they’re qualified and go in with the automation only to find you’ve missed the mark.
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While you’re busy planning the perfect path for your top-funnel prospects to jump down the rabbit hole of your website content, more often than not, it looks more like playing whack-a-mole. A random download here, a webinar registration, a few blogs viewed - you think they’re qualified and go in with the automation only to find you’ve missed the mark.
\n\n
If there’s one overarching truth when it comes to content marketing, it’s that prospects are sick of being talked at. They don’t want you to explain to them the intricacies of your products through impersonal e-mail automation. Some of them would rather rabbit hole through all the content you have on a topic themselves, while others would prefer a webinar, a case study or a series of YouTube videos. While pillar pages help to centralize related content, they don’t always provide the full picture that resounds best with your website visitors or help you cross sell additional services and product lines.
The search bar has been a good resource in the past, but we all know that sometimes tags or keywords are missed by busy marketers - and not all the content that’s relevant to that search term can be displayed perfectly in that moment, either.
The only way to create an empowered, individualized experience for your prospect is to centralize all your website assets in a resource center, knowledge base or website content library that delivers all the assets you’ve created in one space.
How do you know you’re ready to deliver a content library to your audience? Here are a few signs:
Your prospects come in hot and then putter out.
\nQualified prospects are the best, aren’t they? There’s something about looking through a new CRM contact and reviewing their conversion path that is super validating to a marketer. But all too often those prospects get to a conversion point and putter out, even if you have automation in place to try to push them down the funnel a bit. Rather than scaring them away with a phone call or cycling through new automations, maybe you need to remind them of the arsenal of information that is at their fingertips. If you have a content library or resource center to send them, it allows them to browse these assets at their leisure and serves to help them learn on their own time.
\n
Your “best” content has stopped converting
\nIt’s such a beautiful thing when you create that perfect piece of content that converts leads and continues to work for you over time, but not all pieces of content are evergreen. When content stops converting you may think that redesigning your CTA or A/B testing the landing page are the best options. However, placing that piece of content in a central location on your website that your prospects and customers can easily peruse is a great way to get more eyes on it.
Content libraries or resource centers can include feature graphics, prominently featured links and special filters that help your prospects view the content that’s most relevant to them.
You’re creating a lot of content and most of it just… hangs out.
\nBlogs on blogs on blogs, infographics, checklists, videos, webinars, white papers, case studies - your marketing team might be hard at work funneling out incredible content for your audience… but what are you seeing from it? Content libraries allow you to take all of that content that’s hanging out waiting for any kind of traction and centralizes it.
Your library of resources can be organized however you want - with multiple checkbox categories for topics and information formats or by industry. This is empowering for website prospects and helps them to feel more comfortable browsing information and accessing what they need rather than worrying about the impending spam associated with having to rabbit hole through your content inefficiently through blog categories and reviewing CTAs or having to scroll endlessly down your list of resources in your navigation without any idea what they want, need or should be looking for.
You need to centralize information for your current customers
\nA resource center or content library can help your current customers learn more about the products or services that they’ve purchased or may need to purchase in the future. Having a resource center in place allows your current customers to look through these resources.
An educated customer isn’t just going to stick around a little longer, they also will spend less time on the phone asking questions with your customer service team and might even become an evangelist for your products and services if you put enough helpful information out there.
Educating current customers in addition to prospects is invaluable from a retention perspective and helps ensure that they remain informed of all the additional products and services that you offer. It’s easy to draw the conclusion that an informed customer might have a higher lifetime value than a customer that doesn’t have access to the information that helps them remember why they have you around.
Your marketing team spends hours upon hours generating thought provoking, original content. In spite of this big fact, 60% of companies only reuse and repurpose content sporadically. Worse yet, 19% of companies don’t reuse or repurpose their content at all. Creating a content library will not only help to centralize your content, but will help push your prospects further down the sales funnel, create more informed evangelists and assist with customer retention and employee productivity.
If you haven’t taken the time to plan out your content library strategy or need help organizing it, feel free to book some time with us and we'll show you some of the ones we've done and help you configure yours.
Businesses and marketers are going all in on content marketing. 60% of marketers report that they create at least one new piece of content every day. While you’re busy planning the perfect path for your top-funnel prospects to jump down the rabbit hole of your website content, more often than not, it looks more like playing whack-a-mole. A random download here, a webinar registration, a few blogs viewed - you think they’re qualified and go in with the automation only to find you’ve missed the mark.
\n\n
If there’s one overarching truth when it comes to content marketing, it’s that prospects are sick of being talked at. They don’t want you to explain to them the intricacies of your products through impersonal e-mail automation. Some of them would rather rabbit hole through all the content you have on a topic themselves, while others would prefer a webinar, a case study or a series of YouTube videos. While pillar pages help to centralize related content, they don’t always provide the full picture that resounds best with your website visitors or help you cross sell additional services and product lines.
The search bar has been a good resource in the past, but we all know that sometimes tags or keywords are missed by busy marketers - and not all the content that’s relevant to that search term can be displayed perfectly in that moment, either.
The only way to create an empowered, individualized experience for your prospect is to centralize all your website assets in a resource center, knowledge base or website content library that delivers all the assets you’ve created in one space.
How do you know you’re ready to deliver a content library to your audience? Here are a few signs:
Your prospects come in hot and then putter out.
\nQualified prospects are the best, aren’t they? There’s something about looking through a new CRM contact and reviewing their conversion path that is super validating to a marketer. But all too often those prospects get to a conversion point and putter out, even if you have automation in place to try to push them down the funnel a bit. Rather than scaring them away with a phone call or cycling through new automations, maybe you need to remind them of the arsenal of information that is at their fingertips. If you have a content library or resource center to send them, it allows them to browse these assets at their leisure and serves to help them learn on their own time.
\n
Your “best” content has stopped converting
\nIt’s such a beautiful thing when you create that perfect piece of content that converts leads and continues to work for you over time, but not all pieces of content are evergreen. When content stops converting you may think that redesigning your CTA or A/B testing the landing page are the best options. However, placing that piece of content in a central location on your website that your prospects and customers can easily peruse is a great way to get more eyes on it.
Content libraries or resource centers can include feature graphics, prominently featured links and special filters that help your prospects view the content that’s most relevant to them.
You’re creating a lot of content and most of it just… hangs out.
\nBlogs on blogs on blogs, infographics, checklists, videos, webinars, white papers, case studies - your marketing team might be hard at work funneling out incredible content for your audience… but what are you seeing from it? Content libraries allow you to take all of that content that’s hanging out waiting for any kind of traction and centralizes it.
Your library of resources can be organized however you want - with multiple checkbox categories for topics and information formats or by industry. This is empowering for website prospects and helps them to feel more comfortable browsing information and accessing what they need rather than worrying about the impending spam associated with having to rabbit hole through your content inefficiently through blog categories and reviewing CTAs or having to scroll endlessly down your list of resources in your navigation without any idea what they want, need or should be looking for.
You need to centralize information for your current customers
\nA resource center or content library can help your current customers learn more about the products or services that they’ve purchased or may need to purchase in the future. Having a resource center in place allows your current customers to look through these resources.
An educated customer isn’t just going to stick around a little longer, they also will spend less time on the phone asking questions with your customer service team and might even become an evangelist for your products and services if you put enough helpful information out there.
Educating current customers in addition to prospects is invaluable from a retention perspective and helps ensure that they remain informed of all the additional products and services that you offer. It’s easy to draw the conclusion that an informed customer might have a higher lifetime value than a customer that doesn’t have access to the information that helps them remember why they have you around.
Your marketing team spends hours upon hours generating thought provoking, original content. In spite of this big fact, 60% of companies only reuse and repurpose content sporadically. Worse yet, 19% of companies don’t reuse or repurpose their content at all. Creating a content library will not only help to centralize your content, but will help push your prospects further down the sales funnel, create more informed evangelists and assist with customer retention and employee productivity.
If you haven’t taken the time to plan out your content library strategy or need help organizing it, feel free to book some time with us and we'll show you some of the ones we've done and help you configure yours.
Businesses and marketers are going all in on content marketing. 60% of marketers report that they create at least one new piece of content every day. While you’re busy planning the perfect path for your top-funnel prospects to jump down the rabbit hole of your website content, more often than not, it looks more like playing whack-a-mole. A random download here, a webinar registration, a few blogs viewed - you think they’re qualified and go in with the automation only to find you’ve missed the mark.
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\n\n
If there’s one overarching truth when it comes to content marketing, it’s that prospects are sick of being talked at. They don’t want you to explain to them the intricacies of your products through impersonal e-mail automation. Some of them would rather rabbit hole through all the content you have on a topic themselves, while others would prefer a webinar, a case study or a series of YouTube videos. While pillar pages help to centralize related content, they don’t always provide the full picture that resounds best with your website visitors or help you cross sell additional services and product lines.
The search bar has been a good resource in the past, but we all know that sometimes tags or keywords are missed by busy marketers - and not all the content that’s relevant to that search term can be displayed perfectly in that moment, either.
The only way to create an empowered, individualized experience for your prospect is to centralize all your website assets in a resource center, knowledge base or website content library that delivers all the assets you’ve created in one space.
How do you know you’re ready to deliver a content library to your audience? Here are a few signs:
Your prospects come in hot and then putter out.
\nQualified prospects are the best, aren’t they? There’s something about looking through a new CRM contact and reviewing their conversion path that is super validating to a marketer. But all too often those prospects get to a conversion point and putter out, even if you have automation in place to try to push them down the funnel a bit. Rather than scaring them away with a phone call or cycling through new automations, maybe you need to remind them of the arsenal of information that is at their fingertips. If you have a content library or resource center to send them, it allows them to browse these assets at their leisure and serves to help them learn on their own time.
\n
Your “best” content has stopped converting
\nIt’s such a beautiful thing when you create that perfect piece of content that converts leads and continues to work for you over time, but not all pieces of content are evergreen. When content stops converting you may think that redesigning your CTA or A/B testing the landing page are the best options. However, placing that piece of content in a central location on your website that your prospects and customers can easily peruse is a great way to get more eyes on it.
Content libraries or resource centers can include feature graphics, prominently featured links and special filters that help your prospects view the content that’s most relevant to them.
You’re creating a lot of content and most of it just… hangs out.
\nBlogs on blogs on blogs, infographics, checklists, videos, webinars, white papers, case studies - your marketing team might be hard at work funneling out incredible content for your audience… but what are you seeing from it? Content libraries allow you to take all of that content that’s hanging out waiting for any kind of traction and centralizes it.
Your library of resources can be organized however you want - with multiple checkbox categories for topics and information formats or by industry. This is empowering for website prospects and helps them to feel more comfortable browsing information and accessing what they need rather than worrying about the impending spam associated with having to rabbit hole through your content inefficiently through blog categories and reviewing CTAs or having to scroll endlessly down your list of resources in your navigation without any idea what they want, need or should be looking for.
You need to centralize information for your current customers
\nA resource center or content library can help your current customers learn more about the products or services that they’ve purchased or may need to purchase in the future. Having a resource center in place allows your current customers to look through these resources.
An educated customer isn’t just going to stick around a little longer, they also will spend less time on the phone asking questions with your customer service team and might even become an evangelist for your products and services if you put enough helpful information out there.
Educating current customers in addition to prospects is invaluable from a retention perspective and helps ensure that they remain informed of all the additional products and services that you offer. It’s easy to draw the conclusion that an informed customer might have a higher lifetime value than a customer that doesn’t have access to the information that helps them remember why they have you around.
Your marketing team spends hours upon hours generating thought provoking, original content. In spite of this big fact, 60% of companies only reuse and repurpose content sporadically. Worse yet, 19% of companies don’t reuse or repurpose their content at all. Creating a content library will not only help to centralize your content, but will help push your prospects further down the sales funnel, create more informed evangelists and assist with customer retention and employee productivity.
If you haven’t taken the time to plan out your content library strategy or need help organizing it, feel free to book some time with us and we'll show you some of the ones we've done and help you configure yours.
Businesses and marketers are going all in on content marketing. 60% of marketers report that they create at least one new piece of content every day. While you’re busy planning the perfect path for your top-funnel prospects to jump down the rabbit hole of your website content, more often than not, it looks more like playing whack-a-mole. A random download here, a webinar registration, a few blogs viewed - you think they’re qualified and go in with the automation only to find you’ve missed the mark.
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It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n\nIntegrations topped the list
\nIntegrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media.
Just a few examples of integrations that we completed this year:
- \n
- We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier. \n
- We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management. \n
- We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made \n
Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well.
Related: HubSpot API Integrations Improve Organizational Health
\nHubSpot consulting was a close second
\nFiguring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.
Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment.
Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\nWebsite updates & website overhauls came in third
\nComing in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign.
A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.
Related: 5 things to add to your website budget in 2023
\nOnline learning upgrades and help with HubSpot
\n10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.
So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources.
However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.
Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.
Resource Center updates
\nNext up? We spent 8% of our time in 2022 on resource center upgrades. You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.
\n
This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"
Here are some things we did to help you update your HubSpot resource centers this year:
- \n
- We spent some time rehabbing and optimizing resource centers for load speed issues \n
- We added content drop down filters to allow prospects to browse by content type \n
- We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters \n
- We completely re-faced resource centers that were dated and not displaying data in the best way \n
- We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction \n
Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks.
\n
Related: 5 website optimization tools to boost conversions
\nNavigation Updates
\nThe last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever.
\n\n
![\"deckerdevs-megamenus\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-megamenus.svg\")
This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.
You can read more on why we think a mega menu should be your next website investment in our blog.
\n
\n
\n
Related: HubSpot CMS development trends - mega menus are here to stay
\n\n
So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!
What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure.
Where are you taking your website in 2023? Let us know in the comments.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n","rss_body":"It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n\nIntegrations topped the list
\nIntegrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media.
Just a few examples of integrations that we completed this year:
- \n
- We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier. \n
- We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management. \n
- We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made \n
Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well.
Related: HubSpot API Integrations Improve Organizational Health
\nHubSpot consulting was a close second
\nFiguring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.
Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment.
Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\nWebsite updates & website overhauls came in third
\nComing in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign.
A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.
Related: 5 things to add to your website budget in 2023
\nOnline learning upgrades and help with HubSpot
\n10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.
So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources.
However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.
Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.
Resource Center updates
\nNext up? We spent 8% of our time in 2022 on resource center upgrades. You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.
\n
This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"
Here are some things we did to help you update your HubSpot resource centers this year:
- \n
- We spent some time rehabbing and optimizing resource centers for load speed issues \n
- We added content drop down filters to allow prospects to browse by content type \n
- We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters \n
- We completely re-faced resource centers that were dated and not displaying data in the best way \n
- We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction \n
Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks.
\n
Related: 5 website optimization tools to boost conversions
\nNavigation Updates
\nThe last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever.
\n\n
This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.
You can read more on why we think a mega menu should be your next website investment in our blog.
\n
\n
\n
Related: HubSpot CMS development trends - mega menus are here to stay
\n\n
So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!
What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure.
Where are you taking your website in 2023? Let us know in the comments.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
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We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n\nIntegrations topped the list
\nIntegrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media.
Just a few examples of integrations that we completed this year:
- \n
- We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier. \n
- We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management. \n
- We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made \n
Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well.
Related: HubSpot API Integrations Improve Organizational Health
\nHubSpot consulting was a close second
\nFiguring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.
Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment.
Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\nWebsite updates & website overhauls came in third
\nComing in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign.
A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.
Related: 5 things to add to your website budget in 2023
\nOnline learning upgrades and help with HubSpot
\n10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.
So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources.
However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.
Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.
Resource Center updates
\nNext up? We spent 8% of our time in 2022 on resource center upgrades. You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.
\n
This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"
Here are some things we did to help you update your HubSpot resource centers this year:
- \n
- We spent some time rehabbing and optimizing resource centers for load speed issues \n
- We added content drop down filters to allow prospects to browse by content type \n
- We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters \n
- We completely re-faced resource centers that were dated and not displaying data in the best way \n
- We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction \n
Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks.
\n
Related: 5 website optimization tools to boost conversions
\nNavigation Updates
\nThe last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever.
\n\n
This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.
You can read more on why we think a mega menu should be your next website investment in our blog.
\n
\n
\n
Related: HubSpot CMS development trends - mega menus are here to stay
\n\n
So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!
What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure.
Where are you taking your website in 2023? Let us know in the comments.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n\nIntegrations topped the list
\nIntegrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media.
Just a few examples of integrations that we completed this year:
- \n
- We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier. \n
- We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management. \n
- We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made \n
Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well.
Related: HubSpot API Integrations Improve Organizational Health
\nHubSpot consulting was a close second
\nFiguring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.
Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment.
Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\nWebsite updates & website overhauls came in third
\nComing in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign.
A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.
Related: 5 things to add to your website budget in 2023
\nOnline learning upgrades and help with HubSpot
\n10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.
So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources.
However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.
Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.
Resource Center updates
\nNext up? We spent 8% of our time in 2022 on resource center upgrades. You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.
\n
This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"
Here are some things we did to help you update your HubSpot resource centers this year:
- \n
- We spent some time rehabbing and optimizing resource centers for load speed issues \n
- We added content drop down filters to allow prospects to browse by content type \n
- We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters \n
- We completely re-faced resource centers that were dated and not displaying data in the best way \n
- We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction \n
Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks.
\n
Related: 5 website optimization tools to boost conversions
\nNavigation Updates
\nThe last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever.
\n\n
This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.
You can read more on why we think a mega menu should be your next website investment in our blog.
\n
\n
\n
Related: HubSpot CMS development trends - mega menus are here to stay
\n\n
So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!
What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure.
Where are you taking your website in 2023? Let us know in the comments.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
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","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hubspot%20web%20development%20trends.png","postSummary":"It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
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","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"ioVTFyVP","previousPostFeaturedImage":"https://lolalambchops.com/wp/wp-content/uploads/2020/01/New-Year-New-You-Meme.jpeg","previousPostFeaturedImageAltText":"new website new year","previousPostName":"New Year, New Website? 6 Signs it’s Time for a Website Redesign","previousPostSlug":"blogs/new-year-new-website-6-surefire-signs-its-time-for-a-website-redesign","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1671744152000,"publishDateLocalTime":1671744152000,"publishDateLocalized":{"date":1671744152000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1722380253527,"publishedByEmail":null,"publishedById":61310730,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/2022-wrap-up-hubspot-web-development-trends-2023-predictions","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n\nIntegrations topped the list
\nIntegrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media.
Just a few examples of integrations that we completed this year:
- \n
- We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier. \n
- We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management. \n
- We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made \n
Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well.
Related: HubSpot API Integrations Improve Organizational Health
\nHubSpot consulting was a close second
\nFiguring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.
Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment.
Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\nWebsite updates & website overhauls came in third
\nComing in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign.
A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.
Related: 5 things to add to your website budget in 2023
\nOnline learning upgrades and help with HubSpot
\n10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.
So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources.
However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.
Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.
Resource Center updates
\nNext up? We spent 8% of our time in 2022 on resource center upgrades. You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.
\n
This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"
Here are some things we did to help you update your HubSpot resource centers this year:
- \n
- We spent some time rehabbing and optimizing resource centers for load speed issues \n
- We added content drop down filters to allow prospects to browse by content type \n
- We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters \n
- We completely re-faced resource centers that were dated and not displaying data in the best way \n
- We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction \n
Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks.
\n
Related: 5 website optimization tools to boost conversions
\nNavigation Updates
\nThe last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever.
\n\n
This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.
You can read more on why we think a mega menu should be your next website investment in our blog.
\n
\n
\n
Related: HubSpot CMS development trends - mega menus are here to stay
\n\n
So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!
What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure.
Where are you taking your website in 2023? Let us know in the comments.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
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Things to Add to Your Website Budget in 2023","id":95634708372,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"5 Things to Add to Your Website Budget in 2023","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"5 Things to Add to Your Website Budget in 2023","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
- \n
- adopt continuous improvement \n
- optimize page speed \n
- switch to a sustainable website platform \n
- organize your content better \n
- add more back-end features and more flexible modules
Adopting continuous improvement
\nIf you’re already ahead of the game and have a set budget for certain website projects for 2023, we’re pretty proud of you, because most businesses don’t even set aside the budget to redesign their website. Rather than spending tens of thousands or hundreds of thousands of dollars on redesigning your website every few years, create a smaller, more manageable budget that allows you to continuously add new modules and features on your website. By adopting the idea of continuous improvement over time, you can do all of the following:
\n- \n
- allocate a predictable monthly budget \n
- work reliably with a skilled developer \n
- improve your website on an ongoing basis to optimize for conversions \n
- add back end functionality inside your website interface to help your marketing team upload and create content more effectively. \n
- creating workflow automations to free up your task time \n
- generate reports to help you better understand data trends over time \n
- refine navigation or resource center filters to better organize your content. \n
According to HubSpot’s 2022 Web Traffic & Analytics Report (we found it interesting that more website analytics data didn’t make the cut of the State of Inbound Report) 58% of website analysts indicated that sales, leads and conversion rates were the most important metrics in assessing website performance - and yet, few companies create a strategy and budget item to strategically improve their website to optimize these things. While website content, optimization efforts, compelling images and CTAs go a long way to improve conversions — small changes to how filters work, the location of a simple button, the functionality of a website’s navigation and so much more directly influence conversion rates.
Related: HubSpot CMS Development - The Continuous Improvement Model
\nOptimizing page speed
\n![\"deckerdevs-fast](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-fast%20website.svg\")
Recently a website project came to us that was launched and completed by another developer, but the resource center took more than 10 seconds to load, which annihilated conversion rates and sent their bounce rates for their most important content through the roof. The resource center was using an external cloud server that needed to be accessed on every page load rather than a native HubSpot database. We changed the configuration and assisted in media resizing and BOOM - overnight they experienced a significant load speed change. Now rather than seconds, the resource center takes only milliseconds to load, which most marketers understand is absolutely critical when it comes to conversion rates.
It’s so easy to finish up a website and just lean on what you have. “If it ain’t broke,” am I right? But sometimes what we consider to be working is actually seriously handicapping us. That minivan at the race you’re trying to win *works*, right? But it’s not exactly going to break any track records for speed.
If your website, resource center or blog is taking more than a couple seconds to load, you should invest in updates and optimization to help bring that number down, because it will do incredible things for your conversion rates.
Related: Page Speed Optimization - 5 Factors Bogging Down Your Website
\nSwitching to a sustainable platform
\n![\"deckerdevs-wordpress](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-wordpress%20to%20hubspot%20migration-1.svg\")
Adopting a mindset of continuous website improvement and growth driven design is only as easy as your website platform and the framework you’ve built it from. Adding on features and functionality in Wordpress may mean having to piecemeal plugins and result in a bloated website that runs more slowly. If you’re taking a more long term approach to your website, you’ll want to build on a framework that allows for these types of improvements.
We primarily work in HubSpot and have found it not only super flexible for adding new modules, but secure and fast. It’s easy to add and remove functionality and while we do recommend that you consult your developer prior to purchasing a theme, there are a lot of great options that are well-vetted by HubSpot in the theme marketplace. Custom builds allow for more flexibility, notably so, again, contacting a skilled developer before you make an investment in HubSpot CMS is pretty critical.
Related: Signs You’ve Outgrown Wordpress CMS
\nBetter content organization
\nWe’re a little obsessed with navigation and we personally believe your navigation structure will make or break your conversion rate and other important website statistics like time on site and pages viewed. We’re also huge fans of proactive planning, which is why we’ve dedicated so much time to geeking out on mega menus. We believe that your mega menu should be well-conceived and strategized and not just a way to inundate your audience with everything on your website. By organizing strategically according to the buyer’s journey, your highest converting website content and putting most frequently viewed pages front and center, you’ll do so much for the user experience on your site. Rather than your most valuable content being buried in your landing pages, why not place some directly in your menu?
Your goal as a business should be to make your website easy to navigate while also providing your prospects with the critical information that they’re looking for. Organizing your pillar pages, menu navigation and website in a way that flows properly and coincides with the buyers’ journey will set you and your website prospects up for success.
Back end features and flexible modules.
\nThere’s nothing worse than a website that you’re constantly having to piecemeal and hack to accomplish the simple goals that you have when it comes to adding content. It’s a frustration we hear come from prospect after prospect, “The interface is just kinda cumbersome” or “We just want to do this one small thing, but the feature isn’t there.” The age of not having full control over your website is over - particularly if you make a move over to HubSpot CMS.
HubSpot CMS might be a decent investment, but it’s a really great way to ensure long term scalability in your website. Take a look at what they have to say about their content management system. Considering our founder built one of the very first websites on HubSpot CMS, we can definitely attest to how it has grown and improved over the years. HubSpot is a platform committed to scalable solutions and the flexibility and power for marketers when partnered with the right developer is amazing.
Every year you probably create big goals surrounding your website, lead generation, conversions and sales. Every year you probably encounter huge obstacles with your website. Make this the year that you truly allocate and plan proactively to make sure your website services your needs and can grow with your goals in the long term. Let’s get to the end of next year and look back proud at what we’ve accomplished.
Cheers to a new approach to your website *and* sales growth when we put our budget in the right places.
What are your website goals in 2023? Let us know in the comments.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
- \n
- adopt continuous improvement \n
- optimize page speed \n
- switch to a sustainable website platform \n
- organize your content better \n
- add more back-end features and more flexible modules
Adopting continuous improvement
\nIf you’re already ahead of the game and have a set budget for certain website projects for 2023, we’re pretty proud of you, because most businesses don’t even set aside the budget to redesign their website. Rather than spending tens of thousands or hundreds of thousands of dollars on redesigning your website every few years, create a smaller, more manageable budget that allows you to continuously add new modules and features on your website. By adopting the idea of continuous improvement over time, you can do all of the following:
\n- \n
- allocate a predictable monthly budget \n
- work reliably with a skilled developer \n
- improve your website on an ongoing basis to optimize for conversions \n
- add back end functionality inside your website interface to help your marketing team upload and create content more effectively. \n
- creating workflow automations to free up your task time \n
- generate reports to help you better understand data trends over time \n
- refine navigation or resource center filters to better organize your content. \n
According to HubSpot’s 2022 Web Traffic & Analytics Report (we found it interesting that more website analytics data didn’t make the cut of the State of Inbound Report) 58% of website analysts indicated that sales, leads and conversion rates were the most important metrics in assessing website performance - and yet, few companies create a strategy and budget item to strategically improve their website to optimize these things. While website content, optimization efforts, compelling images and CTAs go a long way to improve conversions — small changes to how filters work, the location of a simple button, the functionality of a website’s navigation and so much more directly influence conversion rates.
Related: HubSpot CMS Development - The Continuous Improvement Model
\nOptimizing page speed
\nRecently a website project came to us that was launched and completed by another developer, but the resource center took more than 10 seconds to load, which annihilated conversion rates and sent their bounce rates for their most important content through the roof. The resource center was using an external cloud server that needed to be accessed on every page load rather than a native HubSpot database. We changed the configuration and assisted in media resizing and BOOM - overnight they experienced a significant load speed change. Now rather than seconds, the resource center takes only milliseconds to load, which most marketers understand is absolutely critical when it comes to conversion rates.
It’s so easy to finish up a website and just lean on what you have. “If it ain’t broke,” am I right? But sometimes what we consider to be working is actually seriously handicapping us. That minivan at the race you’re trying to win *works*, right? But it’s not exactly going to break any track records for speed.
If your website, resource center or blog is taking more than a couple seconds to load, you should invest in updates and optimization to help bring that number down, because it will do incredible things for your conversion rates.
Related: Page Speed Optimization - 5 Factors Bogging Down Your Website
\nSwitching to a sustainable platform
\nAdopting a mindset of continuous website improvement and growth driven design is only as easy as your website platform and the framework you’ve built it from. Adding on features and functionality in Wordpress may mean having to piecemeal plugins and result in a bloated website that runs more slowly. If you’re taking a more long term approach to your website, you’ll want to build on a framework that allows for these types of improvements.
We primarily work in HubSpot and have found it not only super flexible for adding new modules, but secure and fast. It’s easy to add and remove functionality and while we do recommend that you consult your developer prior to purchasing a theme, there are a lot of great options that are well-vetted by HubSpot in the theme marketplace. Custom builds allow for more flexibility, notably so, again, contacting a skilled developer before you make an investment in HubSpot CMS is pretty critical.
Related: Signs You’ve Outgrown Wordpress CMS
\nBetter content organization
\nWe’re a little obsessed with navigation and we personally believe your navigation structure will make or break your conversion rate and other important website statistics like time on site and pages viewed. We’re also huge fans of proactive planning, which is why we’ve dedicated so much time to geeking out on mega menus. We believe that your mega menu should be well-conceived and strategized and not just a way to inundate your audience with everything on your website. By organizing strategically according to the buyer’s journey, your highest converting website content and putting most frequently viewed pages front and center, you’ll do so much for the user experience on your site. Rather than your most valuable content being buried in your landing pages, why not place some directly in your menu?
Your goal as a business should be to make your website easy to navigate while also providing your prospects with the critical information that they’re looking for. Organizing your pillar pages, menu navigation and website in a way that flows properly and coincides with the buyers’ journey will set you and your website prospects up for success.
Back end features and flexible modules.
\nThere’s nothing worse than a website that you’re constantly having to piecemeal and hack to accomplish the simple goals that you have when it comes to adding content. It’s a frustration we hear come from prospect after prospect, “The interface is just kinda cumbersome” or “We just want to do this one small thing, but the feature isn’t there.” The age of not having full control over your website is over - particularly if you make a move over to HubSpot CMS.
HubSpot CMS might be a decent investment, but it’s a really great way to ensure long term scalability in your website. Take a look at what they have to say about their content management system. Considering our founder built one of the very first websites on HubSpot CMS, we can definitely attest to how it has grown and improved over the years. HubSpot is a platform committed to scalable solutions and the flexibility and power for marketers when partnered with the right developer is amazing.
Every year you probably create big goals surrounding your website, lead generation, conversions and sales. Every year you probably encounter huge obstacles with your website. Make this the year that you truly allocate and plan proactively to make sure your website services your needs and can grow with your goals in the long term. Let’s get to the end of next year and look back proud at what we’ve accomplished.
Cheers to a new approach to your website *and* sales growth when we put our budget in the right places.
What are your website goals in 2023? Let us know in the comments.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
- \n
- adopt continuous improvement \n
- optimize page speed \n
- switch to a sustainable website platform \n
- organize your content better \n
- add more back-end features and more flexible modules
Adopting continuous improvement
\nIf you’re already ahead of the game and have a set budget for certain website projects for 2023, we’re pretty proud of you, because most businesses don’t even set aside the budget to redesign their website. Rather than spending tens of thousands or hundreds of thousands of dollars on redesigning your website every few years, create a smaller, more manageable budget that allows you to continuously add new modules and features on your website. By adopting the idea of continuous improvement over time, you can do all of the following:
\n- \n
- allocate a predictable monthly budget \n
- work reliably with a skilled developer \n
- improve your website on an ongoing basis to optimize for conversions \n
- add back end functionality inside your website interface to help your marketing team upload and create content more effectively. \n
- creating workflow automations to free up your task time \n
- generate reports to help you better understand data trends over time \n
- refine navigation or resource center filters to better organize your content. \n
According to HubSpot’s 2022 Web Traffic & Analytics Report (we found it interesting that more website analytics data didn’t make the cut of the State of Inbound Report) 58% of website analysts indicated that sales, leads and conversion rates were the most important metrics in assessing website performance - and yet, few companies create a strategy and budget item to strategically improve their website to optimize these things. While website content, optimization efforts, compelling images and CTAs go a long way to improve conversions — small changes to how filters work, the location of a simple button, the functionality of a website’s navigation and so much more directly influence conversion rates.
Related: HubSpot CMS Development - The Continuous Improvement Model
\nOptimizing page speed
\nRecently a website project came to us that was launched and completed by another developer, but the resource center took more than 10 seconds to load, which annihilated conversion rates and sent their bounce rates for their most important content through the roof. The resource center was using an external cloud server that needed to be accessed on every page load rather than a native HubSpot database. We changed the configuration and assisted in media resizing and BOOM - overnight they experienced a significant load speed change. Now rather than seconds, the resource center takes only milliseconds to load, which most marketers understand is absolutely critical when it comes to conversion rates.
It’s so easy to finish up a website and just lean on what you have. “If it ain’t broke,” am I right? But sometimes what we consider to be working is actually seriously handicapping us. That minivan at the race you’re trying to win *works*, right? But it’s not exactly going to break any track records for speed.
If your website, resource center or blog is taking more than a couple seconds to load, you should invest in updates and optimization to help bring that number down, because it will do incredible things for your conversion rates.
Related: Page Speed Optimization - 5 Factors Bogging Down Your Website
\nSwitching to a sustainable platform
\nAdopting a mindset of continuous website improvement and growth driven design is only as easy as your website platform and the framework you’ve built it from. Adding on features and functionality in Wordpress may mean having to piecemeal plugins and result in a bloated website that runs more slowly. If you’re taking a more long term approach to your website, you’ll want to build on a framework that allows for these types of improvements.
We primarily work in HubSpot and have found it not only super flexible for adding new modules, but secure and fast. It’s easy to add and remove functionality and while we do recommend that you consult your developer prior to purchasing a theme, there are a lot of great options that are well-vetted by HubSpot in the theme marketplace. Custom builds allow for more flexibility, notably so, again, contacting a skilled developer before you make an investment in HubSpot CMS is pretty critical.
Related: Signs You’ve Outgrown Wordpress CMS
\nBetter content organization
\nWe’re a little obsessed with navigation and we personally believe your navigation structure will make or break your conversion rate and other important website statistics like time on site and pages viewed. We’re also huge fans of proactive planning, which is why we’ve dedicated so much time to geeking out on mega menus. We believe that your mega menu should be well-conceived and strategized and not just a way to inundate your audience with everything on your website. By organizing strategically according to the buyer’s journey, your highest converting website content and putting most frequently viewed pages front and center, you’ll do so much for the user experience on your site. Rather than your most valuable content being buried in your landing pages, why not place some directly in your menu?
Your goal as a business should be to make your website easy to navigate while also providing your prospects with the critical information that they’re looking for. Organizing your pillar pages, menu navigation and website in a way that flows properly and coincides with the buyers’ journey will set you and your website prospects up for success.
Back end features and flexible modules.
\nThere’s nothing worse than a website that you’re constantly having to piecemeal and hack to accomplish the simple goals that you have when it comes to adding content. It’s a frustration we hear come from prospect after prospect, “The interface is just kinda cumbersome” or “We just want to do this one small thing, but the feature isn’t there.” The age of not having full control over your website is over - particularly if you make a move over to HubSpot CMS.
HubSpot CMS might be a decent investment, but it’s a really great way to ensure long term scalability in your website. Take a look at what they have to say about their content management system. Considering our founder built one of the very first websites on HubSpot CMS, we can definitely attest to how it has grown and improved over the years. HubSpot is a platform committed to scalable solutions and the flexibility and power for marketers when partnered with the right developer is amazing.
Every year you probably create big goals surrounding your website, lead generation, conversions and sales. Every year you probably encounter huge obstacles with your website. Make this the year that you truly allocate and plan proactively to make sure your website services your needs and can grow with your goals in the long term. Let’s get to the end of next year and look back proud at what we’ve accomplished.
Cheers to a new approach to your website *and* sales growth when we put our budget in the right places.
What are your website goals in 2023? Let us know in the comments.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
- \n
- adopt continuous improvement \n
- optimize page speed \n
- switch to a sustainable website platform \n
- organize your content better \n
- add more back-end features and more flexible modules
Adopting continuous improvement
\nIf you’re already ahead of the game and have a set budget for certain website projects for 2023, we’re pretty proud of you, because most businesses don’t even set aside the budget to redesign their website. Rather than spending tens of thousands or hundreds of thousands of dollars on redesigning your website every few years, create a smaller, more manageable budget that allows you to continuously add new modules and features on your website. By adopting the idea of continuous improvement over time, you can do all of the following:
\n- \n
- allocate a predictable monthly budget \n
- work reliably with a skilled developer \n
- improve your website on an ongoing basis to optimize for conversions \n
- add back end functionality inside your website interface to help your marketing team upload and create content more effectively. \n
- creating workflow automations to free up your task time \n
- generate reports to help you better understand data trends over time \n
- refine navigation or resource center filters to better organize your content. \n
According to HubSpot’s 2022 Web Traffic & Analytics Report (we found it interesting that more website analytics data didn’t make the cut of the State of Inbound Report) 58% of website analysts indicated that sales, leads and conversion rates were the most important metrics in assessing website performance - and yet, few companies create a strategy and budget item to strategically improve their website to optimize these things. While website content, optimization efforts, compelling images and CTAs go a long way to improve conversions — small changes to how filters work, the location of a simple button, the functionality of a website’s navigation and so much more directly influence conversion rates.
Related: HubSpot CMS Development - The Continuous Improvement Model
\nOptimizing page speed
\nRecently a website project came to us that was launched and completed by another developer, but the resource center took more than 10 seconds to load, which annihilated conversion rates and sent their bounce rates for their most important content through the roof. The resource center was using an external cloud server that needed to be accessed on every page load rather than a native HubSpot database. We changed the configuration and assisted in media resizing and BOOM - overnight they experienced a significant load speed change. Now rather than seconds, the resource center takes only milliseconds to load, which most marketers understand is absolutely critical when it comes to conversion rates.
It’s so easy to finish up a website and just lean on what you have. “If it ain’t broke,” am I right? But sometimes what we consider to be working is actually seriously handicapping us. That minivan at the race you’re trying to win *works*, right? But it’s not exactly going to break any track records for speed.
If your website, resource center or blog is taking more than a couple seconds to load, you should invest in updates and optimization to help bring that number down, because it will do incredible things for your conversion rates.
Related: Page Speed Optimization - 5 Factors Bogging Down Your Website
\nSwitching to a sustainable platform
\nAdopting a mindset of continuous website improvement and growth driven design is only as easy as your website platform and the framework you’ve built it from. Adding on features and functionality in Wordpress may mean having to piecemeal plugins and result in a bloated website that runs more slowly. If you’re taking a more long term approach to your website, you’ll want to build on a framework that allows for these types of improvements.
We primarily work in HubSpot and have found it not only super flexible for adding new modules, but secure and fast. It’s easy to add and remove functionality and while we do recommend that you consult your developer prior to purchasing a theme, there are a lot of great options that are well-vetted by HubSpot in the theme marketplace. Custom builds allow for more flexibility, notably so, again, contacting a skilled developer before you make an investment in HubSpot CMS is pretty critical.
Related: Signs You’ve Outgrown Wordpress CMS
\nBetter content organization
\nWe’re a little obsessed with navigation and we personally believe your navigation structure will make or break your conversion rate and other important website statistics like time on site and pages viewed. We’re also huge fans of proactive planning, which is why we’ve dedicated so much time to geeking out on mega menus. We believe that your mega menu should be well-conceived and strategized and not just a way to inundate your audience with everything on your website. By organizing strategically according to the buyer’s journey, your highest converting website content and putting most frequently viewed pages front and center, you’ll do so much for the user experience on your site. Rather than your most valuable content being buried in your landing pages, why not place some directly in your menu?
Your goal as a business should be to make your website easy to navigate while also providing your prospects with the critical information that they’re looking for. Organizing your pillar pages, menu navigation and website in a way that flows properly and coincides with the buyers’ journey will set you and your website prospects up for success.
Back end features and flexible modules.
\nThere’s nothing worse than a website that you’re constantly having to piecemeal and hack to accomplish the simple goals that you have when it comes to adding content. It’s a frustration we hear come from prospect after prospect, “The interface is just kinda cumbersome” or “We just want to do this one small thing, but the feature isn’t there.” The age of not having full control over your website is over - particularly if you make a move over to HubSpot CMS.
HubSpot CMS might be a decent investment, but it’s a really great way to ensure long term scalability in your website. Take a look at what they have to say about their content management system. Considering our founder built one of the very first websites on HubSpot CMS, we can definitely attest to how it has grown and improved over the years. HubSpot is a platform committed to scalable solutions and the flexibility and power for marketers when partnered with the right developer is amazing.
Every year you probably create big goals surrounding your website, lead generation, conversions and sales. Every year you probably encounter huge obstacles with your website. Make this the year that you truly allocate and plan proactively to make sure your website services your needs and can grow with your goals in the long term. Let’s get to the end of next year and look back proud at what we’ve accomplished.
Cheers to a new approach to your website *and* sales growth when we put our budget in the right places.
What are your website goals in 2023? Let us know in the comments.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
- \n
- adopt continuous improvement \n
- optimize page speed \n
- switch to a sustainable website platform \n
- organize your content better \n
- add more back-end features and more flexible modules
Adopting continuous improvement
\nIf you’re already ahead of the game and have a set budget for certain website projects for 2023, we’re pretty proud of you, because most businesses don’t even set aside the budget to redesign their website. Rather than spending tens of thousands or hundreds of thousands of dollars on redesigning your website every few years, create a smaller, more manageable budget that allows you to continuously add new modules and features on your website. By adopting the idea of continuous improvement over time, you can do all of the following:
\n- \n
- allocate a predictable monthly budget \n
- work reliably with a skilled developer \n
- improve your website on an ongoing basis to optimize for conversions \n
- add back end functionality inside your website interface to help your marketing team upload and create content more effectively. \n
- creating workflow automations to free up your task time \n
- generate reports to help you better understand data trends over time \n
- refine navigation or resource center filters to better organize your content. \n
According to HubSpot’s 2022 Web Traffic & Analytics Report (we found it interesting that more website analytics data didn’t make the cut of the State of Inbound Report) 58% of website analysts indicated that sales, leads and conversion rates were the most important metrics in assessing website performance - and yet, few companies create a strategy and budget item to strategically improve their website to optimize these things. While website content, optimization efforts, compelling images and CTAs go a long way to improve conversions — small changes to how filters work, the location of a simple button, the functionality of a website’s navigation and so much more directly influence conversion rates.
Related: HubSpot CMS Development - The Continuous Improvement Model
\nOptimizing page speed
\nRecently a website project came to us that was launched and completed by another developer, but the resource center took more than 10 seconds to load, which annihilated conversion rates and sent their bounce rates for their most important content through the roof. The resource center was using an external cloud server that needed to be accessed on every page load rather than a native HubSpot database. We changed the configuration and assisted in media resizing and BOOM - overnight they experienced a significant load speed change. Now rather than seconds, the resource center takes only milliseconds to load, which most marketers understand is absolutely critical when it comes to conversion rates.
It’s so easy to finish up a website and just lean on what you have. “If it ain’t broke,” am I right? But sometimes what we consider to be working is actually seriously handicapping us. That minivan at the race you’re trying to win *works*, right? But it’s not exactly going to break any track records for speed.
If your website, resource center or blog is taking more than a couple seconds to load, you should invest in updates and optimization to help bring that number down, because it will do incredible things for your conversion rates.
Related: Page Speed Optimization - 5 Factors Bogging Down Your Website
\nSwitching to a sustainable platform
\nAdopting a mindset of continuous website improvement and growth driven design is only as easy as your website platform and the framework you’ve built it from. Adding on features and functionality in Wordpress may mean having to piecemeal plugins and result in a bloated website that runs more slowly. If you’re taking a more long term approach to your website, you’ll want to build on a framework that allows for these types of improvements.
We primarily work in HubSpot and have found it not only super flexible for adding new modules, but secure and fast. It’s easy to add and remove functionality and while we do recommend that you consult your developer prior to purchasing a theme, there are a lot of great options that are well-vetted by HubSpot in the theme marketplace. Custom builds allow for more flexibility, notably so, again, contacting a skilled developer before you make an investment in HubSpot CMS is pretty critical.
Related: Signs You’ve Outgrown Wordpress CMS
\nBetter content organization
\nWe’re a little obsessed with navigation and we personally believe your navigation structure will make or break your conversion rate and other important website statistics like time on site and pages viewed. We’re also huge fans of proactive planning, which is why we’ve dedicated so much time to geeking out on mega menus. We believe that your mega menu should be well-conceived and strategized and not just a way to inundate your audience with everything on your website. By organizing strategically according to the buyer’s journey, your highest converting website content and putting most frequently viewed pages front and center, you’ll do so much for the user experience on your site. Rather than your most valuable content being buried in your landing pages, why not place some directly in your menu?
Your goal as a business should be to make your website easy to navigate while also providing your prospects with the critical information that they’re looking for. Organizing your pillar pages, menu navigation and website in a way that flows properly and coincides with the buyers’ journey will set you and your website prospects up for success.
Back end features and flexible modules.
\nThere’s nothing worse than a website that you’re constantly having to piecemeal and hack to accomplish the simple goals that you have when it comes to adding content. It’s a frustration we hear come from prospect after prospect, “The interface is just kinda cumbersome” or “We just want to do this one small thing, but the feature isn’t there.” The age of not having full control over your website is over - particularly if you make a move over to HubSpot CMS.
HubSpot CMS might be a decent investment, but it’s a really great way to ensure long term scalability in your website. Take a look at what they have to say about their content management system. Considering our founder built one of the very first websites on HubSpot CMS, we can definitely attest to how it has grown and improved over the years. HubSpot is a platform committed to scalable solutions and the flexibility and power for marketers when partnered with the right developer is amazing.
Every year you probably create big goals surrounding your website, lead generation, conversions and sales. Every year you probably encounter huge obstacles with your website. Make this the year that you truly allocate and plan proactively to make sure your website services your needs and can grow with your goals in the long term. Let’s get to the end of next year and look back proud at what we’ve accomplished.
Cheers to a new approach to your website *and* sales growth when we put our budget in the right places.
What are your website goals in 2023? Let us know in the comments.
The end of the year is upon us and while you may already have created your website budget, it’s not too late to do some moving around. We talk to a lot of prospects every single day that have very little to no budget for website improvements on a monthly or annual basis. Yet these same businesses commonly report their website as their single best source of leads for their sales team. Imagine that. It’s a little like being a race car driver for 20 years only to roll up to the biggest race of your life in a minivan. We hate to be the ones to say it, but… ::whisper:: I don’t think it’s gonna get you to the finish line, friend.
We are persistently hammering home the idea that having a fast-loading, flexible website that optimizes conversion and puts the right information in front of your audience, but we’re having the same conversations over and over again.
Budgets are budgets and while we haven’t mastered the development of the money manufacturing machine (we’re still working on a robot for the shower that delivers you pizza because priorities), we do know that most businesses understand the simple concept of ROI. And most marketers understand that their website is a critical and ongoing way to get more of it.
In fact, 36% of survey respondents put their top marketing channel as their website/blog in the HubSpot 2022 State of Inbound Marketing Report. It was the second biggest marketing channel behind social media.
All we want for Christmas is for you to get real with yourself on how critical investing in an ongoing strategy surrounding your website is (well, besides shower pizza, of course). That said - let’s break down 5 things we want you to consider adding to your website budget for 2023.
![\"wrecking](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/wrecking%20ecommerce%202.webp\")
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
You have no personalization campaigns running.
\nHoliday shopping messaging inundates our browsers and social media platforms on every device we use. Sales emails, text messages promising huge savings, and social media ads are constantly finding their way into our everyday activities around the holidays. Like the old days of website pop ups and spam phone calls, it seems more retailers than ever are making their way into every aspect of our lives… and as more and more shoppers opt out of text and email messaging from brands they no longer want to hear from, it’s more important than ever to give people a reason to “opt in”.
Specials are great, but when it comes to sales incentives, small businesses will have a tough time keeping up with retail giants. Instead, try using your text, e-mail and social media platform to create personalized messaging that resounds with your buyers. Most major e-commerce platforms offer personalization recommendations in the form of code that can be pasted into emails to recommend products based on recent purchases, but don’t stop there. Personalized content on your website pages based on viewed products, inside your mega menu navigation and in landing pages based on previous conversions are the perfect way to increase conversion rates.
Don’t believe me? Here are some great statistics on personalization for conversion rates from outgrow.co:
- \n
- Lack of personalized content generates 83% lower response rate in an average marketing campaign \n
- Personalization can reduce acquisition costs by as much as 50% \n
- Personalized content results in repeat purchases in nearly 44% of customers \n
- Personalized CTAs convert over 200% better than non-personalized CTAs \n
Your page speed is horrendous
\nDead horse. Beaten.
Sorry, we have to. We cannot hammer home enough the importance of page speed optimization, particularly for e-commerce websites and absolutely when it comes to the biggest shopping month of the year. If you haven’t given this a read, check out these 5 factors bogging down your website and make sure to do whatever you can to optimize your website for load speeds this holiday season.
Need a little more proof? Here are some e-commerce page load stats you should take a look at:
- \n
- 57% of customers will leave your site if your page load times are longer than 3 seconds (80% of these people will never come back and 44% of the 80% will tell a friend. Ouch.) \n
- A 2 second delay in page load speed reduces session length by 51% \n
- For every additional second it takes your website to load, your conversion rate decreases by 7% \n
Optimize your images. Optimize your videos. Use lazy loading. And USE A DEVELOPER THAT KNOWS WHAT THEY’RE DOING! You should have a best practices process document for uploading new listings to your website and make sure that your employees are trained to avoid large images or videos being loaded to your website without your knowledge. Every second matters.
\nRelated: How’d You Do? Let’s Talk Site Performance for Black Friday Weekend
\n\n
You aren’t prominently featuring your offers
\nThis one seems pretty obvious, but you’d be surprised. While text, e-mail and social media marketing are the go-to for promoting holiday deals and shopping incentives, your website is even better. Many retailers shy away from pop ups and banners, but they’re the best way to promote holiday deals to your audience. A pop up with special codes, text opt in for holiday deal promo codes or a banner placed prominently at the top of your page are all great options for promoting your holiday shopping offers to your website visitors .
GetSiteControl.com has great suggestions for banner placement on your website with live examples for promotions during the holiday season. They make suggestions not only for banner placement locations but also ideas for what to put in those banners like:
- \n
- Limited coupon promotions \n
- A Banner advertising shipping incentives \n
- Product recommendations pop ups \n
- Gift card reminders \n
- Filter options inside website banners \n
- E-mail sign up forms \n
Be sure to make your banner easy to navigate out of for customers that aren’t interested to avoid user frustration.
\nYou’re not creating urgency
\nWhen it comes to conversion, creating urgency is proven to increase the likelihood that a customer buys from you. According to Optimonk, a pop up sale banner with a countdown timer on it conversion 4.5% higher than a pop up sale banner without a timer.
Marcus Taylor or CXL posted an interesting blog on creating urgency in the launch of a limited resource package deal he created for musicians. He offered his bundle package for 100 hours total and did everything he could to optimize his conversion rate. He increased it from 2.5 to 10%, which increased his sales by 332% (woah!). He makes some really good suggestions in his article to decrease buyer anxiety while creating urgency by giving them both rational and emotional reasons to buy and supporting those by offering clarity and relevance to that decision. This article is packed with great advice - like real versus implied urgency and why is important to put deadlines on any deals that you run. But his most important takeaway is his discussion on how to handle urgency and his A/B test:
“Adding urgency doesn’t work if your offer is full of distractions, or if your value proposition is crap. It won’t work if your offer’s irrelevant to your audience, or if your audience doesn’t trust you.”![\"wrecking](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/wrecking%20ecommerce.webp\")
He A/B tested a countdown timer on his CTAs - and Variation B (with the countdown) increased conversion from 3.5% to 10%
If that’s not enough fuel to tell you to create urgency with your audience during holiday shopping, I don’t know what is.
You have no abandoned cart plans in place
\nYou need a strategy for abandoned carts and page exits. In 2021 70% of online shoppers on Black Friday abandoned their shopping carts. Rather than losing this revenue, create a strategy and put proactive measures in place to make sure your customers convert.
Offering your customers the ability to create a wish list or save for later option for their items either inside the shopping cart or as a pop up is a great way to keep them interested in the products they’ve added to their cart. Robust e-mail automation will help here as well, as an automatic e-mail for abandoned carts should be sent out immediately following cart abandonment. Sending an immediate e-mail one hour after a cart has been abandoned has the greatest chance for website conversion, according to Rejoiner.com.
But don’t stop there. Rejoiner also mentions that second and third abandoned cart e-mails can be sent to capture additional revenue, which accounted for 50% of the revenue recaptured from their entire abandoned e-mail campaign.
Don’t discount the value of discounts (heh) - in those second and third abandoned cart e-mails, adding a discount incentive. Unexpected shipping costs are a common reason that abandoned shopping carts occur, and they’re responsible for around 25% of abandoned shopping carts. Offering free or discounted shipping could be another good way to convert those people on the line in your campaigns. A robust automation plan will help you personalize the content in your abandoned cart campaigns to get more out of your customer base. You can easily set these up in HubSpot or in your e-commerce platform, depending on which you use.
With your increased supply costs and logistics expenses, you need to make sure that you convert customers at a higher rate on your website. The holiday shopping season is your biggest opportunity and your time is running out. Do what you can to set your retail business up to success now and plan even more proactively next year to help increase those conversion rates and boost your sales in 2023.
If you haven’t created your 2023 e-commerce strategy yet, it’s probably time. Book some time with us and lets go over your optimization plans.
","rss_summary":"
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
You have no personalization campaigns running.
\nHoliday shopping messaging inundates our browsers and social media platforms on every device we use. Sales emails, text messages promising huge savings, and social media ads are constantly finding their way into our everyday activities around the holidays. Like the old days of website pop ups and spam phone calls, it seems more retailers than ever are making their way into every aspect of our lives… and as more and more shoppers opt out of text and email messaging from brands they no longer want to hear from, it’s more important than ever to give people a reason to “opt in”.
Specials are great, but when it comes to sales incentives, small businesses will have a tough time keeping up with retail giants. Instead, try using your text, e-mail and social media platform to create personalized messaging that resounds with your buyers. Most major e-commerce platforms offer personalization recommendations in the form of code that can be pasted into emails to recommend products based on recent purchases, but don’t stop there. Personalized content on your website pages based on viewed products, inside your mega menu navigation and in landing pages based on previous conversions are the perfect way to increase conversion rates.
Don’t believe me? Here are some great statistics on personalization for conversion rates from outgrow.co:
- \n
- Lack of personalized content generates 83% lower response rate in an average marketing campaign \n
- Personalization can reduce acquisition costs by as much as 50% \n
- Personalized content results in repeat purchases in nearly 44% of customers \n
- Personalized CTAs convert over 200% better than non-personalized CTAs \n
Your page speed is horrendous
\nDead horse. Beaten.
Sorry, we have to. We cannot hammer home enough the importance of page speed optimization, particularly for e-commerce websites and absolutely when it comes to the biggest shopping month of the year. If you haven’t given this a read, check out these 5 factors bogging down your website and make sure to do whatever you can to optimize your website for load speeds this holiday season.
Need a little more proof? Here are some e-commerce page load stats you should take a look at:
- \n
- 57% of customers will leave your site if your page load times are longer than 3 seconds (80% of these people will never come back and 44% of the 80% will tell a friend. Ouch.) \n
- A 2 second delay in page load speed reduces session length by 51% \n
- For every additional second it takes your website to load, your conversion rate decreases by 7% \n
Optimize your images. Optimize your videos. Use lazy loading. And USE A DEVELOPER THAT KNOWS WHAT THEY’RE DOING! You should have a best practices process document for uploading new listings to your website and make sure that your employees are trained to avoid large images or videos being loaded to your website without your knowledge. Every second matters.
\nRelated: How’d You Do? Let’s Talk Site Performance for Black Friday Weekend
\n\n
You aren’t prominently featuring your offers
\nThis one seems pretty obvious, but you’d be surprised. While text, e-mail and social media marketing are the go-to for promoting holiday deals and shopping incentives, your website is even better. Many retailers shy away from pop ups and banners, but they’re the best way to promote holiday deals to your audience. A pop up with special codes, text opt in for holiday deal promo codes or a banner placed prominently at the top of your page are all great options for promoting your holiday shopping offers to your website visitors .
GetSiteControl.com has great suggestions for banner placement on your website with live examples for promotions during the holiday season. They make suggestions not only for banner placement locations but also ideas for what to put in those banners like:
- \n
- Limited coupon promotions \n
- A Banner advertising shipping incentives \n
- Product recommendations pop ups \n
- Gift card reminders \n
- Filter options inside website banners \n
- E-mail sign up forms \n
Be sure to make your banner easy to navigate out of for customers that aren’t interested to avoid user frustration.
\nYou’re not creating urgency
\nWhen it comes to conversion, creating urgency is proven to increase the likelihood that a customer buys from you. According to Optimonk, a pop up sale banner with a countdown timer on it conversion 4.5% higher than a pop up sale banner without a timer.
Marcus Taylor or CXL posted an interesting blog on creating urgency in the launch of a limited resource package deal he created for musicians. He offered his bundle package for 100 hours total and did everything he could to optimize his conversion rate. He increased it from 2.5 to 10%, which increased his sales by 332% (woah!). He makes some really good suggestions in his article to decrease buyer anxiety while creating urgency by giving them both rational and emotional reasons to buy and supporting those by offering clarity and relevance to that decision. This article is packed with great advice - like real versus implied urgency and why is important to put deadlines on any deals that you run. But his most important takeaway is his discussion on how to handle urgency and his A/B test:
“Adding urgency doesn’t work if your offer is full of distractions, or if your value proposition is crap. It won’t work if your offer’s irrelevant to your audience, or if your audience doesn’t trust you.”
He A/B tested a countdown timer on his CTAs - and Variation B (with the countdown) increased conversion from 3.5% to 10%
If that’s not enough fuel to tell you to create urgency with your audience during holiday shopping, I don’t know what is.
You have no abandoned cart plans in place
\nYou need a strategy for abandoned carts and page exits. In 2021 70% of online shoppers on Black Friday abandoned their shopping carts. Rather than losing this revenue, create a strategy and put proactive measures in place to make sure your customers convert.
Offering your customers the ability to create a wish list or save for later option for their items either inside the shopping cart or as a pop up is a great way to keep them interested in the products they’ve added to their cart. Robust e-mail automation will help here as well, as an automatic e-mail for abandoned carts should be sent out immediately following cart abandonment. Sending an immediate e-mail one hour after a cart has been abandoned has the greatest chance for website conversion, according to Rejoiner.com.
But don’t stop there. Rejoiner also mentions that second and third abandoned cart e-mails can be sent to capture additional revenue, which accounted for 50% of the revenue recaptured from their entire abandoned e-mail campaign.
Don’t discount the value of discounts (heh) - in those second and third abandoned cart e-mails, adding a discount incentive. Unexpected shipping costs are a common reason that abandoned shopping carts occur, and they’re responsible for around 25% of abandoned shopping carts. Offering free or discounted shipping could be another good way to convert those people on the line in your campaigns. A robust automation plan will help you personalize the content in your abandoned cart campaigns to get more out of your customer base. You can easily set these up in HubSpot or in your e-commerce platform, depending on which you use.
With your increased supply costs and logistics expenses, you need to make sure that you convert customers at a higher rate on your website. The holiday shopping season is your biggest opportunity and your time is running out. Do what you can to set your retail business up to success now and plan even more proactively next year to help increase those conversion rates and boost your sales in 2023.
If you haven’t created your 2023 e-commerce strategy yet, it’s probably time. Book some time with us and lets go over your optimization plans.
","tag_ids":[62770428190,82133680259,95497434208],"topic_ids":[62770428190,82133680259,95497434208],"post_summary":"
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
You have no personalization campaigns running.
\nHoliday shopping messaging inundates our browsers and social media platforms on every device we use. Sales emails, text messages promising huge savings, and social media ads are constantly finding their way into our everyday activities around the holidays. Like the old days of website pop ups and spam phone calls, it seems more retailers than ever are making their way into every aspect of our lives… and as more and more shoppers opt out of text and email messaging from brands they no longer want to hear from, it’s more important than ever to give people a reason to “opt in”.
Specials are great, but when it comes to sales incentives, small businesses will have a tough time keeping up with retail giants. Instead, try using your text, e-mail and social media platform to create personalized messaging that resounds with your buyers. Most major e-commerce platforms offer personalization recommendations in the form of code that can be pasted into emails to recommend products based on recent purchases, but don’t stop there. Personalized content on your website pages based on viewed products, inside your mega menu navigation and in landing pages based on previous conversions are the perfect way to increase conversion rates.
Don’t believe me? Here are some great statistics on personalization for conversion rates from outgrow.co:
- \n
- Lack of personalized content generates 83% lower response rate in an average marketing campaign \n
- Personalization can reduce acquisition costs by as much as 50% \n
- Personalized content results in repeat purchases in nearly 44% of customers \n
- Personalized CTAs convert over 200% better than non-personalized CTAs \n
Your page speed is horrendous
\nDead horse. Beaten.
Sorry, we have to. We cannot hammer home enough the importance of page speed optimization, particularly for e-commerce websites and absolutely when it comes to the biggest shopping month of the year. If you haven’t given this a read, check out these 5 factors bogging down your website and make sure to do whatever you can to optimize your website for load speeds this holiday season.
Need a little more proof? Here are some e-commerce page load stats you should take a look at:
- \n
- 57% of customers will leave your site if your page load times are longer than 3 seconds (80% of these people will never come back and 44% of the 80% will tell a friend. Ouch.) \n
- A 2 second delay in page load speed reduces session length by 51% \n
- For every additional second it takes your website to load, your conversion rate decreases by 7% \n
Optimize your images. Optimize your videos. Use lazy loading. And USE A DEVELOPER THAT KNOWS WHAT THEY’RE DOING! You should have a best practices process document for uploading new listings to your website and make sure that your employees are trained to avoid large images or videos being loaded to your website without your knowledge. Every second matters.
\nRelated: How’d You Do? Let’s Talk Site Performance for Black Friday Weekend
\n\n
You aren’t prominently featuring your offers
\nThis one seems pretty obvious, but you’d be surprised. While text, e-mail and social media marketing are the go-to for promoting holiday deals and shopping incentives, your website is even better. Many retailers shy away from pop ups and banners, but they’re the best way to promote holiday deals to your audience. A pop up with special codes, text opt in for holiday deal promo codes or a banner placed prominently at the top of your page are all great options for promoting your holiday shopping offers to your website visitors .
GetSiteControl.com has great suggestions for banner placement on your website with live examples for promotions during the holiday season. They make suggestions not only for banner placement locations but also ideas for what to put in those banners like:
- \n
- Limited coupon promotions \n
- A Banner advertising shipping incentives \n
- Product recommendations pop ups \n
- Gift card reminders \n
- Filter options inside website banners \n
- E-mail sign up forms \n
Be sure to make your banner easy to navigate out of for customers that aren’t interested to avoid user frustration.
\nYou’re not creating urgency
\nWhen it comes to conversion, creating urgency is proven to increase the likelihood that a customer buys from you. According to Optimonk, a pop up sale banner with a countdown timer on it conversion 4.5% higher than a pop up sale banner without a timer.
Marcus Taylor or CXL posted an interesting blog on creating urgency in the launch of a limited resource package deal he created for musicians. He offered his bundle package for 100 hours total and did everything he could to optimize his conversion rate. He increased it from 2.5 to 10%, which increased his sales by 332% (woah!). He makes some really good suggestions in his article to decrease buyer anxiety while creating urgency by giving them both rational and emotional reasons to buy and supporting those by offering clarity and relevance to that decision. This article is packed with great advice - like real versus implied urgency and why is important to put deadlines on any deals that you run. But his most important takeaway is his discussion on how to handle urgency and his A/B test:
“Adding urgency doesn’t work if your offer is full of distractions, or if your value proposition is crap. It won’t work if your offer’s irrelevant to your audience, or if your audience doesn’t trust you.”
He A/B tested a countdown timer on his CTAs - and Variation B (with the countdown) increased conversion from 3.5% to 10%
If that’s not enough fuel to tell you to create urgency with your audience during holiday shopping, I don’t know what is.
You have no abandoned cart plans in place
\nYou need a strategy for abandoned carts and page exits. In 2021 70% of online shoppers on Black Friday abandoned their shopping carts. Rather than losing this revenue, create a strategy and put proactive measures in place to make sure your customers convert.
Offering your customers the ability to create a wish list or save for later option for their items either inside the shopping cart or as a pop up is a great way to keep them interested in the products they’ve added to their cart. Robust e-mail automation will help here as well, as an automatic e-mail for abandoned carts should be sent out immediately following cart abandonment. Sending an immediate e-mail one hour after a cart has been abandoned has the greatest chance for website conversion, according to Rejoiner.com.
But don’t stop there. Rejoiner also mentions that second and third abandoned cart e-mails can be sent to capture additional revenue, which accounted for 50% of the revenue recaptured from their entire abandoned e-mail campaign.
Don’t discount the value of discounts (heh) - in those second and third abandoned cart e-mails, adding a discount incentive. Unexpected shipping costs are a common reason that abandoned shopping carts occur, and they’re responsible for around 25% of abandoned shopping carts. Offering free or discounted shipping could be another good way to convert those people on the line in your campaigns. A robust automation plan will help you personalize the content in your abandoned cart campaigns to get more out of your customer base. You can easily set these up in HubSpot or in your e-commerce platform, depending on which you use.
With your increased supply costs and logistics expenses, you need to make sure that you convert customers at a higher rate on your website. The holiday shopping season is your biggest opportunity and your time is running out. Do what you can to set your retail business up to success now and plan even more proactively next year to help increase those conversion rates and boost your sales in 2023.
If you haven’t created your 2023 e-commerce strategy yet, it’s probably time. Book some time with us and lets go over your optimization plans.
","postBodyRss":"
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
You have no personalization campaigns running.
\nHoliday shopping messaging inundates our browsers and social media platforms on every device we use. Sales emails, text messages promising huge savings, and social media ads are constantly finding their way into our everyday activities around the holidays. Like the old days of website pop ups and spam phone calls, it seems more retailers than ever are making their way into every aspect of our lives… and as more and more shoppers opt out of text and email messaging from brands they no longer want to hear from, it’s more important than ever to give people a reason to “opt in”.
Specials are great, but when it comes to sales incentives, small businesses will have a tough time keeping up with retail giants. Instead, try using your text, e-mail and social media platform to create personalized messaging that resounds with your buyers. Most major e-commerce platforms offer personalization recommendations in the form of code that can be pasted into emails to recommend products based on recent purchases, but don’t stop there. Personalized content on your website pages based on viewed products, inside your mega menu navigation and in landing pages based on previous conversions are the perfect way to increase conversion rates.
Don’t believe me? Here are some great statistics on personalization for conversion rates from outgrow.co:
- \n
- Lack of personalized content generates 83% lower response rate in an average marketing campaign \n
- Personalization can reduce acquisition costs by as much as 50% \n
- Personalized content results in repeat purchases in nearly 44% of customers \n
- Personalized CTAs convert over 200% better than non-personalized CTAs \n
Your page speed is horrendous
\nDead horse. Beaten.
Sorry, we have to. We cannot hammer home enough the importance of page speed optimization, particularly for e-commerce websites and absolutely when it comes to the biggest shopping month of the year. If you haven’t given this a read, check out these 5 factors bogging down your website and make sure to do whatever you can to optimize your website for load speeds this holiday season.
Need a little more proof? Here are some e-commerce page load stats you should take a look at:
- \n
- 57% of customers will leave your site if your page load times are longer than 3 seconds (80% of these people will never come back and 44% of the 80% will tell a friend. Ouch.) \n
- A 2 second delay in page load speed reduces session length by 51% \n
- For every additional second it takes your website to load, your conversion rate decreases by 7% \n
Optimize your images. Optimize your videos. Use lazy loading. And USE A DEVELOPER THAT KNOWS WHAT THEY’RE DOING! You should have a best practices process document for uploading new listings to your website and make sure that your employees are trained to avoid large images or videos being loaded to your website without your knowledge. Every second matters.
\nRelated: How’d You Do? Let’s Talk Site Performance for Black Friday Weekend
\n\n
You aren’t prominently featuring your offers
\nThis one seems pretty obvious, but you’d be surprised. While text, e-mail and social media marketing are the go-to for promoting holiday deals and shopping incentives, your website is even better. Many retailers shy away from pop ups and banners, but they’re the best way to promote holiday deals to your audience. A pop up with special codes, text opt in for holiday deal promo codes or a banner placed prominently at the top of your page are all great options for promoting your holiday shopping offers to your website visitors .
GetSiteControl.com has great suggestions for banner placement on your website with live examples for promotions during the holiday season. They make suggestions not only for banner placement locations but also ideas for what to put in those banners like:
- \n
- Limited coupon promotions \n
- A Banner advertising shipping incentives \n
- Product recommendations pop ups \n
- Gift card reminders \n
- Filter options inside website banners \n
- E-mail sign up forms \n
Be sure to make your banner easy to navigate out of for customers that aren’t interested to avoid user frustration.
\nYou’re not creating urgency
\nWhen it comes to conversion, creating urgency is proven to increase the likelihood that a customer buys from you. According to Optimonk, a pop up sale banner with a countdown timer on it conversion 4.5% higher than a pop up sale banner without a timer.
Marcus Taylor or CXL posted an interesting blog on creating urgency in the launch of a limited resource package deal he created for musicians. He offered his bundle package for 100 hours total and did everything he could to optimize his conversion rate. He increased it from 2.5 to 10%, which increased his sales by 332% (woah!). He makes some really good suggestions in his article to decrease buyer anxiety while creating urgency by giving them both rational and emotional reasons to buy and supporting those by offering clarity and relevance to that decision. This article is packed with great advice - like real versus implied urgency and why is important to put deadlines on any deals that you run. But his most important takeaway is his discussion on how to handle urgency and his A/B test:
“Adding urgency doesn’t work if your offer is full of distractions, or if your value proposition is crap. It won’t work if your offer’s irrelevant to your audience, or if your audience doesn’t trust you.”
He A/B tested a countdown timer on his CTAs - and Variation B (with the countdown) increased conversion from 3.5% to 10%
If that’s not enough fuel to tell you to create urgency with your audience during holiday shopping, I don’t know what is.
You have no abandoned cart plans in place
\nYou need a strategy for abandoned carts and page exits. In 2021 70% of online shoppers on Black Friday abandoned their shopping carts. Rather than losing this revenue, create a strategy and put proactive measures in place to make sure your customers convert.
Offering your customers the ability to create a wish list or save for later option for their items either inside the shopping cart or as a pop up is a great way to keep them interested in the products they’ve added to their cart. Robust e-mail automation will help here as well, as an automatic e-mail for abandoned carts should be sent out immediately following cart abandonment. Sending an immediate e-mail one hour after a cart has been abandoned has the greatest chance for website conversion, according to Rejoiner.com.
But don’t stop there. Rejoiner also mentions that second and third abandoned cart e-mails can be sent to capture additional revenue, which accounted for 50% of the revenue recaptured from their entire abandoned e-mail campaign.
Don’t discount the value of discounts (heh) - in those second and third abandoned cart e-mails, adding a discount incentive. Unexpected shipping costs are a common reason that abandoned shopping carts occur, and they’re responsible for around 25% of abandoned shopping carts. Offering free or discounted shipping could be another good way to convert those people on the line in your campaigns. A robust automation plan will help you personalize the content in your abandoned cart campaigns to get more out of your customer base. You can easily set these up in HubSpot or in your e-commerce platform, depending on which you use.
With your increased supply costs and logistics expenses, you need to make sure that you convert customers at a higher rate on your website. The holiday shopping season is your biggest opportunity and your time is running out. Do what you can to set your retail business up to success now and plan even more proactively next year to help increase those conversion rates and boost your sales in 2023.
If you haven’t created your 2023 e-commerce strategy yet, it’s probably time. Book some time with us and lets go over your optimization plans.
","postEmailContent":"
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
You have no personalization campaigns running.
\nHoliday shopping messaging inundates our browsers and social media platforms on every device we use. Sales emails, text messages promising huge savings, and social media ads are constantly finding their way into our everyday activities around the holidays. Like the old days of website pop ups and spam phone calls, it seems more retailers than ever are making their way into every aspect of our lives… and as more and more shoppers opt out of text and email messaging from brands they no longer want to hear from, it’s more important than ever to give people a reason to “opt in”.
Specials are great, but when it comes to sales incentives, small businesses will have a tough time keeping up with retail giants. Instead, try using your text, e-mail and social media platform to create personalized messaging that resounds with your buyers. Most major e-commerce platforms offer personalization recommendations in the form of code that can be pasted into emails to recommend products based on recent purchases, but don’t stop there. Personalized content on your website pages based on viewed products, inside your mega menu navigation and in landing pages based on previous conversions are the perfect way to increase conversion rates.
Don’t believe me? Here are some great statistics on personalization for conversion rates from outgrow.co:
- \n
- Lack of personalized content generates 83% lower response rate in an average marketing campaign \n
- Personalization can reduce acquisition costs by as much as 50% \n
- Personalized content results in repeat purchases in nearly 44% of customers \n
- Personalized CTAs convert over 200% better than non-personalized CTAs \n
Your page speed is horrendous
\nDead horse. Beaten.
Sorry, we have to. We cannot hammer home enough the importance of page speed optimization, particularly for e-commerce websites and absolutely when it comes to the biggest shopping month of the year. If you haven’t given this a read, check out these 5 factors bogging down your website and make sure to do whatever you can to optimize your website for load speeds this holiday season.
Need a little more proof? Here are some e-commerce page load stats you should take a look at:
- \n
- 57% of customers will leave your site if your page load times are longer than 3 seconds (80% of these people will never come back and 44% of the 80% will tell a friend. Ouch.) \n
- A 2 second delay in page load speed reduces session length by 51% \n
- For every additional second it takes your website to load, your conversion rate decreases by 7% \n
Optimize your images. Optimize your videos. Use lazy loading. And USE A DEVELOPER THAT KNOWS WHAT THEY’RE DOING! You should have a best practices process document for uploading new listings to your website and make sure that your employees are trained to avoid large images or videos being loaded to your website without your knowledge. Every second matters.
\nRelated: How’d You Do? Let’s Talk Site Performance for Black Friday Weekend
\n\n
You aren’t prominently featuring your offers
\nThis one seems pretty obvious, but you’d be surprised. While text, e-mail and social media marketing are the go-to for promoting holiday deals and shopping incentives, your website is even better. Many retailers shy away from pop ups and banners, but they’re the best way to promote holiday deals to your audience. A pop up with special codes, text opt in for holiday deal promo codes or a banner placed prominently at the top of your page are all great options for promoting your holiday shopping offers to your website visitors .
GetSiteControl.com has great suggestions for banner placement on your website with live examples for promotions during the holiday season. They make suggestions not only for banner placement locations but also ideas for what to put in those banners like:
- \n
- Limited coupon promotions \n
- A Banner advertising shipping incentives \n
- Product recommendations pop ups \n
- Gift card reminders \n
- Filter options inside website banners \n
- E-mail sign up forms \n
Be sure to make your banner easy to navigate out of for customers that aren’t interested to avoid user frustration.
\nYou’re not creating urgency
\nWhen it comes to conversion, creating urgency is proven to increase the likelihood that a customer buys from you. According to Optimonk, a pop up sale banner with a countdown timer on it conversion 4.5% higher than a pop up sale banner without a timer.
Marcus Taylor or CXL posted an interesting blog on creating urgency in the launch of a limited resource package deal he created for musicians. He offered his bundle package for 100 hours total and did everything he could to optimize his conversion rate. He increased it from 2.5 to 10%, which increased his sales by 332% (woah!). He makes some really good suggestions in his article to decrease buyer anxiety while creating urgency by giving them both rational and emotional reasons to buy and supporting those by offering clarity and relevance to that decision. This article is packed with great advice - like real versus implied urgency and why is important to put deadlines on any deals that you run. But his most important takeaway is his discussion on how to handle urgency and his A/B test:
“Adding urgency doesn’t work if your offer is full of distractions, or if your value proposition is crap. It won’t work if your offer’s irrelevant to your audience, or if your audience doesn’t trust you.”
He A/B tested a countdown timer on his CTAs - and Variation B (with the countdown) increased conversion from 3.5% to 10%
If that’s not enough fuel to tell you to create urgency with your audience during holiday shopping, I don’t know what is.
You have no abandoned cart plans in place
\nYou need a strategy for abandoned carts and page exits. In 2021 70% of online shoppers on Black Friday abandoned their shopping carts. Rather than losing this revenue, create a strategy and put proactive measures in place to make sure your customers convert.
Offering your customers the ability to create a wish list or save for later option for their items either inside the shopping cart or as a pop up is a great way to keep them interested in the products they’ve added to their cart. Robust e-mail automation will help here as well, as an automatic e-mail for abandoned carts should be sent out immediately following cart abandonment. Sending an immediate e-mail one hour after a cart has been abandoned has the greatest chance for website conversion, according to Rejoiner.com.
But don’t stop there. Rejoiner also mentions that second and third abandoned cart e-mails can be sent to capture additional revenue, which accounted for 50% of the revenue recaptured from their entire abandoned e-mail campaign.
Don’t discount the value of discounts (heh) - in those second and third abandoned cart e-mails, adding a discount incentive. Unexpected shipping costs are a common reason that abandoned shopping carts occur, and they’re responsible for around 25% of abandoned shopping carts. Offering free or discounted shipping could be another good way to convert those people on the line in your campaigns. A robust automation plan will help you personalize the content in your abandoned cart campaigns to get more out of your customer base. You can easily set these up in HubSpot or in your e-commerce platform, depending on which you use.
With your increased supply costs and logistics expenses, you need to make sure that you convert customers at a higher rate on your website. The holiday shopping season is your biggest opportunity and your time is running out. Do what you can to set your retail business up to success now and plan even more proactively next year to help increase those conversion rates and boost your sales in 2023.
If you haven’t created your 2023 e-commerce strategy yet, it’s probably time. Book some time with us and lets go over your optimization plans.
","rssSummary":"
It’s the most wonderful time of the year…
But it’s also more competitive than it has ever been. 196.7 million shoppers took to online stores on Black Friday Weekend for a total spend of $9.12 billion. Despite the increase in spending, predictions remain uncertain for how the rest of the holiday shopping season will go.
It’s more important than ever to not fuck up your e-commerce conversion rates with your holiday shoppers. Is your current conversion strategy (or lack of one) killing your conversion rates? Let’s dig in and look at some of the big mistakes we’ve seen with e-commerce websites around the holiday season and how you can avoid them:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. ![\"deckerdevs-mobile](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-mobile%20optimization_1.svg\")
With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
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Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
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These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website: