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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
5 signs you’ve outgrown WordPress CMS
Your website shouldn't be breaking constantly and handicapping your marketing team. Here are a few signs that you've outgrown WordPress CMS.
Web Development for SMBs: A Mobile-First Approach to Web Design
When it comes to web development for SMBs, the best approach to web design is always mobile-first.
6 More HubSpot CMS Developer Interview Questions Part 2: The Process
The process that your HubSpot CMS developer uses is extremely important. Check out Part 2 of Interview Questions for your web developers:
HubSpot CMS Development Quality Assurance: Why We Love Pastel
When it comes to HubSpot CMS Development quality assurance, Pastel is the an amazing tool to make your life easier...
6 Signs Its Time to Ditch your Current HubSpot CMS Developer
Is it time to kick your current HubSpot CMS developer to the curb? Here are a few warning signs...
Why an Experienced HubSpot CMS Developer? Your Website Isn't a Sub Sandwich
You may think that placing an order for your next HubSpot CMS development project is the best way to go. But an experienced HubSpot Developer knows best...
The Problem with Cheap Outsourced Web Development
Cheap outsourced web development can do more harm than good and cost more money in the long run. Here's why:
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
![\"i](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/i%20dont%20hate%20it.jpeg\")
Businesses grow. It’s what they’re all meant to do and it’s what we as business owners want. But as they grow, businesses and their teams add line of business applications, additional employees, marketing functions, content and additional functionality to the website. All of a sudden what used to work so well for your business is bogged down, barely keeping up and holding our marketing teams back from really leaping into digital marketing and turning the website into a lead generation tool.
If you’re starting to worry that your WordPress website is holding you back, here are a few signs that you might be outgrowing WordPress…
You find yourself compromising on what you want.
\nPlugins. Am I right? Plugins were always to website features what apps were to user needs with the iPhone. There was always a plugin that did what you needed. Fast forward a few years, and as more and more developers stop supporting their plugins, there are fewer secure options to get your goals accomplished inside WordPress. This means you’ve added multiple plugins to accomplish a goal or help with a workflow, resulting in piecemeal websites bogged down by plugins that aren’t properly supported which leads to security holes and slower load times.
\nYour site keeps getting hacked
\nThe security holes that come with outdated plugins really get you in trouble. The multitudes of WordPress plugins and the clunky way you piece together your website might’ve worked when you were just getting going, but once those plugins went out of date they opened huge security holes and it’s possible your site has been compromised. WordPress is well known for their vulnerability issues. While captcha and security tools can help, attacks can slip through from time to time, because the majority of the plugins hosted on WordPress are third party plugins.
\nUpdates break your website
\nWordPress core, themes, and plugins are almost constantly updating to make up for the security vulnerabilities and attacks, but every time they update to accommodate those security gaps, it has the potential to break your website, especially when the developers that created your theme or plugins may not be updating at the same rate that WordPress. Approaching these plugin updates reactively can mean that you experience downtime before your developer can get in to fix these items - and as a growing business, that downtime becomes more and more costly if you’re relying on your website for any kind of revenue.
But it’s not just outdated plugins that can cause your website to break, but misplaced code and styling within WordPress core, themes and plugins can cause updates to break your website as well. Oftentimes developers hack together CSS and HTML and put it in the wrong places or fail to create child themes and directly update the theme files, instead. They may also target part of the structure that shouldn’t be targeted within a theme or even modify core WordPress files. An example of this might be when you ask a developer to update your WordPress site, and after updating the styling is totally out of whack. Some WordPress themes have very specific rules around how the theme should be updated and developers don’t always follow them or leave behind appropriate documentation, which may work if they’re the only one updating the website long term, but if things are misplaced and themes aren’t treated with best practices, updates will inevitably break your site.
You’re exploring integrations
\nAs your business grows, you’ll find that the pieces of software that you use to manage your day to day items may not serve you as well. You might bring on more robust applications, and eventually you might even want to integrate those applications closely with your website. Customer portals, custom calculators, learning centers, the details of customer registration, event management or sales handoffs are just some of the integrations and applications that customers have approached us to design on their behalf. Integrating these applications or building integrations between an already bogged down website and business application needs to be considered carefully. Investing so heavily in advanced integrations should be part of a really comprehensive evaluation of all your technology - including your website.
\nYour site is slow AF
\nWe discuss the frustration associated with bogged down websites all the time - and it’s a huge segment of the reason that a lot of companies decide to completely overhaul their website. Piecing together functionality that you need using multiple plugins for form capture, graphic displays and chatbots for example is great from a functionality and feature perspective, but pile that on with photo gallery and product management and things start to get slower and slower. Your new marketing manager has even more great ideas - but your site is already too slow and you know that slow loading sites are not good for Google *or* user conversions.
Your website served you well for a long time, but you can’t expect what you started with to continue serving you through this growth period in your business. Just like you upgrade phones and computers and processes, you need to upgrade your website framework and CMS. If you’re experiencing any of the above, it’s very likely that it’s time to upgrade from WordPress and hiring a skilled, experienced developer is gonna get you there.
It’s no secret that at deckerdevs we’re HubSpot advocates. We’ve invested a lot of time and funding into growing our knowledge base and experience in HubSpot. We’ve been around since the onset of this powerful automation software and as we continue to watch their CMS grow, we know we can count on the same boundary-pushing best practices, security, user friendliness and attention to detail they’ve always moved forward in their marketing software. Is HubSpot CMS the solution for every business that has outgrown WordPress? Not necessarily. But it might be.
What’s your WordPress struggle?
Let us know what you’re dealing with in the comments or book some time and let’s chat it out.
\n
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
Businesses grow. It’s what they’re all meant to do and it’s what we as business owners want. But as they grow, businesses and their teams add line of business applications, additional employees, marketing functions, content and additional functionality to the website. All of a sudden what used to work so well for your business is bogged down, barely keeping up and holding our marketing teams back from really leaping into digital marketing and turning the website into a lead generation tool.
If you’re starting to worry that your WordPress website is holding you back, here are a few signs that you might be outgrowing WordPress…
You find yourself compromising on what you want.
\nPlugins. Am I right? Plugins were always to website features what apps were to user needs with the iPhone. There was always a plugin that did what you needed. Fast forward a few years, and as more and more developers stop supporting their plugins, there are fewer secure options to get your goals accomplished inside WordPress. This means you’ve added multiple plugins to accomplish a goal or help with a workflow, resulting in piecemeal websites bogged down by plugins that aren’t properly supported which leads to security holes and slower load times.
\nYour site keeps getting hacked
\nThe security holes that come with outdated plugins really get you in trouble. The multitudes of WordPress plugins and the clunky way you piece together your website might’ve worked when you were just getting going, but once those plugins went out of date they opened huge security holes and it’s possible your site has been compromised. WordPress is well known for their vulnerability issues. While captcha and security tools can help, attacks can slip through from time to time, because the majority of the plugins hosted on WordPress are third party plugins.
\nUpdates break your website
\nWordPress core, themes, and plugins are almost constantly updating to make up for the security vulnerabilities and attacks, but every time they update to accommodate those security gaps, it has the potential to break your website, especially when the developers that created your theme or plugins may not be updating at the same rate that WordPress. Approaching these plugin updates reactively can mean that you experience downtime before your developer can get in to fix these items - and as a growing business, that downtime becomes more and more costly if you’re relying on your website for any kind of revenue.
But it’s not just outdated plugins that can cause your website to break, but misplaced code and styling within WordPress core, themes and plugins can cause updates to break your website as well. Oftentimes developers hack together CSS and HTML and put it in the wrong places or fail to create child themes and directly update the theme files, instead. They may also target part of the structure that shouldn’t be targeted within a theme or even modify core WordPress files. An example of this might be when you ask a developer to update your WordPress site, and after updating the styling is totally out of whack. Some WordPress themes have very specific rules around how the theme should be updated and developers don’t always follow them or leave behind appropriate documentation, which may work if they’re the only one updating the website long term, but if things are misplaced and themes aren’t treated with best practices, updates will inevitably break your site.
You’re exploring integrations
\nAs your business grows, you’ll find that the pieces of software that you use to manage your day to day items may not serve you as well. You might bring on more robust applications, and eventually you might even want to integrate those applications closely with your website. Customer portals, custom calculators, learning centers, the details of customer registration, event management or sales handoffs are just some of the integrations and applications that customers have approached us to design on their behalf. Integrating these applications or building integrations between an already bogged down website and business application needs to be considered carefully. Investing so heavily in advanced integrations should be part of a really comprehensive evaluation of all your technology - including your website.
\nYour site is slow AF
\nWe discuss the frustration associated with bogged down websites all the time - and it’s a huge segment of the reason that a lot of companies decide to completely overhaul their website. Piecing together functionality that you need using multiple plugins for form capture, graphic displays and chatbots for example is great from a functionality and feature perspective, but pile that on with photo gallery and product management and things start to get slower and slower. Your new marketing manager has even more great ideas - but your site is already too slow and you know that slow loading sites are not good for Google *or* user conversions.
Your website served you well for a long time, but you can’t expect what you started with to continue serving you through this growth period in your business. Just like you upgrade phones and computers and processes, you need to upgrade your website framework and CMS. If you’re experiencing any of the above, it’s very likely that it’s time to upgrade from WordPress and hiring a skilled, experienced developer is gonna get you there.
It’s no secret that at deckerdevs we’re HubSpot advocates. We’ve invested a lot of time and funding into growing our knowledge base and experience in HubSpot. We’ve been around since the onset of this powerful automation software and as we continue to watch their CMS grow, we know we can count on the same boundary-pushing best practices, security, user friendliness and attention to detail they’ve always moved forward in their marketing software. Is HubSpot CMS the solution for every business that has outgrown WordPress? Not necessarily. But it might be.
What’s your WordPress struggle?
Let us know what you’re dealing with in the comments or book some time and let’s chat it out.
\n
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
Businesses grow. It’s what they’re all meant to do and it’s what we as business owners want. But as they grow, businesses and their teams add line of business applications, additional employees, marketing functions, content and additional functionality to the website. All of a sudden what used to work so well for your business is bogged down, barely keeping up and holding our marketing teams back from really leaping into digital marketing and turning the website into a lead generation tool.
If you’re starting to worry that your WordPress website is holding you back, here are a few signs that you might be outgrowing WordPress…
You find yourself compromising on what you want.
\nPlugins. Am I right? Plugins were always to website features what apps were to user needs with the iPhone. There was always a plugin that did what you needed. Fast forward a few years, and as more and more developers stop supporting their plugins, there are fewer secure options to get your goals accomplished inside WordPress. This means you’ve added multiple plugins to accomplish a goal or help with a workflow, resulting in piecemeal websites bogged down by plugins that aren’t properly supported which leads to security holes and slower load times.
\nYour site keeps getting hacked
\nThe security holes that come with outdated plugins really get you in trouble. The multitudes of WordPress plugins and the clunky way you piece together your website might’ve worked when you were just getting going, but once those plugins went out of date they opened huge security holes and it’s possible your site has been compromised. WordPress is well known for their vulnerability issues. While captcha and security tools can help, attacks can slip through from time to time, because the majority of the plugins hosted on WordPress are third party plugins.
\nUpdates break your website
\nWordPress core, themes, and plugins are almost constantly updating to make up for the security vulnerabilities and attacks, but every time they update to accommodate those security gaps, it has the potential to break your website, especially when the developers that created your theme or plugins may not be updating at the same rate that WordPress. Approaching these plugin updates reactively can mean that you experience downtime before your developer can get in to fix these items - and as a growing business, that downtime becomes more and more costly if you’re relying on your website for any kind of revenue.
But it’s not just outdated plugins that can cause your website to break, but misplaced code and styling within WordPress core, themes and plugins can cause updates to break your website as well. Oftentimes developers hack together CSS and HTML and put it in the wrong places or fail to create child themes and directly update the theme files, instead. They may also target part of the structure that shouldn’t be targeted within a theme or even modify core WordPress files. An example of this might be when you ask a developer to update your WordPress site, and after updating the styling is totally out of whack. Some WordPress themes have very specific rules around how the theme should be updated and developers don’t always follow them or leave behind appropriate documentation, which may work if they’re the only one updating the website long term, but if things are misplaced and themes aren’t treated with best practices, updates will inevitably break your site.
You’re exploring integrations
\nAs your business grows, you’ll find that the pieces of software that you use to manage your day to day items may not serve you as well. You might bring on more robust applications, and eventually you might even want to integrate those applications closely with your website. Customer portals, custom calculators, learning centers, the details of customer registration, event management or sales handoffs are just some of the integrations and applications that customers have approached us to design on their behalf. Integrating these applications or building integrations between an already bogged down website and business application needs to be considered carefully. Investing so heavily in advanced integrations should be part of a really comprehensive evaluation of all your technology - including your website.
\nYour site is slow AF
\nWe discuss the frustration associated with bogged down websites all the time - and it’s a huge segment of the reason that a lot of companies decide to completely overhaul their website. Piecing together functionality that you need using multiple plugins for form capture, graphic displays and chatbots for example is great from a functionality and feature perspective, but pile that on with photo gallery and product management and things start to get slower and slower. Your new marketing manager has even more great ideas - but your site is already too slow and you know that slow loading sites are not good for Google *or* user conversions.
Your website served you well for a long time, but you can’t expect what you started with to continue serving you through this growth period in your business. Just like you upgrade phones and computers and processes, you need to upgrade your website framework and CMS. If you’re experiencing any of the above, it’s very likely that it’s time to upgrade from WordPress and hiring a skilled, experienced developer is gonna get you there.
It’s no secret that at deckerdevs we’re HubSpot advocates. We’ve invested a lot of time and funding into growing our knowledge base and experience in HubSpot. We’ve been around since the onset of this powerful automation software and as we continue to watch their CMS grow, we know we can count on the same boundary-pushing best practices, security, user friendliness and attention to detail they’ve always moved forward in their marketing software. Is HubSpot CMS the solution for every business that has outgrown WordPress? Not necessarily. But it might be.
What’s your WordPress struggle?
Let us know what you’re dealing with in the comments or book some time and let’s chat it out.
\n
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
Businesses grow. It’s what they’re all meant to do and it’s what we as business owners want. But as they grow, businesses and their teams add line of business applications, additional employees, marketing functions, content and additional functionality to the website. All of a sudden what used to work so well for your business is bogged down, barely keeping up and holding our marketing teams back from really leaping into digital marketing and turning the website into a lead generation tool.
If you’re starting to worry that your WordPress website is holding you back, here are a few signs that you might be outgrowing WordPress…
You find yourself compromising on what you want.
\nPlugins. Am I right? Plugins were always to website features what apps were to user needs with the iPhone. There was always a plugin that did what you needed. Fast forward a few years, and as more and more developers stop supporting their plugins, there are fewer secure options to get your goals accomplished inside WordPress. This means you’ve added multiple plugins to accomplish a goal or help with a workflow, resulting in piecemeal websites bogged down by plugins that aren’t properly supported which leads to security holes and slower load times.
\nYour site keeps getting hacked
\nThe security holes that come with outdated plugins really get you in trouble. The multitudes of WordPress plugins and the clunky way you piece together your website might’ve worked when you were just getting going, but once those plugins went out of date they opened huge security holes and it’s possible your site has been compromised. WordPress is well known for their vulnerability issues. While captcha and security tools can help, attacks can slip through from time to time, because the majority of the plugins hosted on WordPress are third party plugins.
\nUpdates break your website
\nWordPress core, themes, and plugins are almost constantly updating to make up for the security vulnerabilities and attacks, but every time they update to accommodate those security gaps, it has the potential to break your website, especially when the developers that created your theme or plugins may not be updating at the same rate that WordPress. Approaching these plugin updates reactively can mean that you experience downtime before your developer can get in to fix these items - and as a growing business, that downtime becomes more and more costly if you’re relying on your website for any kind of revenue.
But it’s not just outdated plugins that can cause your website to break, but misplaced code and styling within WordPress core, themes and plugins can cause updates to break your website as well. Oftentimes developers hack together CSS and HTML and put it in the wrong places or fail to create child themes and directly update the theme files, instead. They may also target part of the structure that shouldn’t be targeted within a theme or even modify core WordPress files. An example of this might be when you ask a developer to update your WordPress site, and after updating the styling is totally out of whack. Some WordPress themes have very specific rules around how the theme should be updated and developers don’t always follow them or leave behind appropriate documentation, which may work if they’re the only one updating the website long term, but if things are misplaced and themes aren’t treated with best practices, updates will inevitably break your site.
You’re exploring integrations
\nAs your business grows, you’ll find that the pieces of software that you use to manage your day to day items may not serve you as well. You might bring on more robust applications, and eventually you might even want to integrate those applications closely with your website. Customer portals, custom calculators, learning centers, the details of customer registration, event management or sales handoffs are just some of the integrations and applications that customers have approached us to design on their behalf. Integrating these applications or building integrations between an already bogged down website and business application needs to be considered carefully. Investing so heavily in advanced integrations should be part of a really comprehensive evaluation of all your technology - including your website.
\nYour site is slow AF
\nWe discuss the frustration associated with bogged down websites all the time - and it’s a huge segment of the reason that a lot of companies decide to completely overhaul their website. Piecing together functionality that you need using multiple plugins for form capture, graphic displays and chatbots for example is great from a functionality and feature perspective, but pile that on with photo gallery and product management and things start to get slower and slower. Your new marketing manager has even more great ideas - but your site is already too slow and you know that slow loading sites are not good for Google *or* user conversions.
Your website served you well for a long time, but you can’t expect what you started with to continue serving you through this growth period in your business. Just like you upgrade phones and computers and processes, you need to upgrade your website framework and CMS. If you’re experiencing any of the above, it’s very likely that it’s time to upgrade from WordPress and hiring a skilled, experienced developer is gonna get you there.
It’s no secret that at deckerdevs we’re HubSpot advocates. We’ve invested a lot of time and funding into growing our knowledge base and experience in HubSpot. We’ve been around since the onset of this powerful automation software and as we continue to watch their CMS grow, we know we can count on the same boundary-pushing best practices, security, user friendliness and attention to detail they’ve always moved forward in their marketing software. Is HubSpot CMS the solution for every business that has outgrown WordPress? Not necessarily. But it might be.
What’s your WordPress struggle?
Let us know what you’re dealing with in the comments or book some time and let’s chat it out.
\n
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
Businesses grow. It’s what they’re all meant to do and it’s what we as business owners want. But as they grow, businesses and their teams add line of business applications, additional employees, marketing functions, content and additional functionality to the website. All of a sudden what used to work so well for your business is bogged down, barely keeping up and holding our marketing teams back from really leaping into digital marketing and turning the website into a lead generation tool.
If you’re starting to worry that your WordPress website is holding you back, here are a few signs that you might be outgrowing WordPress…
You find yourself compromising on what you want.
\nPlugins. Am I right? Plugins were always to website features what apps were to user needs with the iPhone. There was always a plugin that did what you needed. Fast forward a few years, and as more and more developers stop supporting their plugins, there are fewer secure options to get your goals accomplished inside WordPress. This means you’ve added multiple plugins to accomplish a goal or help with a workflow, resulting in piecemeal websites bogged down by plugins that aren’t properly supported which leads to security holes and slower load times.
\nYour site keeps getting hacked
\nThe security holes that come with outdated plugins really get you in trouble. The multitudes of WordPress plugins and the clunky way you piece together your website might’ve worked when you were just getting going, but once those plugins went out of date they opened huge security holes and it’s possible your site has been compromised. WordPress is well known for their vulnerability issues. While captcha and security tools can help, attacks can slip through from time to time, because the majority of the plugins hosted on WordPress are third party plugins.
\nUpdates break your website
\nWordPress core, themes, and plugins are almost constantly updating to make up for the security vulnerabilities and attacks, but every time they update to accommodate those security gaps, it has the potential to break your website, especially when the developers that created your theme or plugins may not be updating at the same rate that WordPress. Approaching these plugin updates reactively can mean that you experience downtime before your developer can get in to fix these items - and as a growing business, that downtime becomes more and more costly if you’re relying on your website for any kind of revenue.
But it’s not just outdated plugins that can cause your website to break, but misplaced code and styling within WordPress core, themes and plugins can cause updates to break your website as well. Oftentimes developers hack together CSS and HTML and put it in the wrong places or fail to create child themes and directly update the theme files, instead. They may also target part of the structure that shouldn’t be targeted within a theme or even modify core WordPress files. An example of this might be when you ask a developer to update your WordPress site, and after updating the styling is totally out of whack. Some WordPress themes have very specific rules around how the theme should be updated and developers don’t always follow them or leave behind appropriate documentation, which may work if they’re the only one updating the website long term, but if things are misplaced and themes aren’t treated with best practices, updates will inevitably break your site.
You’re exploring integrations
\nAs your business grows, you’ll find that the pieces of software that you use to manage your day to day items may not serve you as well. You might bring on more robust applications, and eventually you might even want to integrate those applications closely with your website. Customer portals, custom calculators, learning centers, the details of customer registration, event management or sales handoffs are just some of the integrations and applications that customers have approached us to design on their behalf. Integrating these applications or building integrations between an already bogged down website and business application needs to be considered carefully. Investing so heavily in advanced integrations should be part of a really comprehensive evaluation of all your technology - including your website.
\nYour site is slow AF
\nWe discuss the frustration associated with bogged down websites all the time - and it’s a huge segment of the reason that a lot of companies decide to completely overhaul their website. Piecing together functionality that you need using multiple plugins for form capture, graphic displays and chatbots for example is great from a functionality and feature perspective, but pile that on with photo gallery and product management and things start to get slower and slower. Your new marketing manager has even more great ideas - but your site is already too slow and you know that slow loading sites are not good for Google *or* user conversions.
Your website served you well for a long time, but you can’t expect what you started with to continue serving you through this growth period in your business. Just like you upgrade phones and computers and processes, you need to upgrade your website framework and CMS. If you’re experiencing any of the above, it’s very likely that it’s time to upgrade from WordPress and hiring a skilled, experienced developer is gonna get you there.
It’s no secret that at deckerdevs we’re HubSpot advocates. We’ve invested a lot of time and funding into growing our knowledge base and experience in HubSpot. We’ve been around since the onset of this powerful automation software and as we continue to watch their CMS grow, we know we can count on the same boundary-pushing best practices, security, user friendliness and attention to detail they’ve always moved forward in their marketing software. Is HubSpot CMS the solution for every business that has outgrown WordPress? Not necessarily. But it might be.
What’s your WordPress struggle?
Let us know what you’re dealing with in the comments or book some time and let’s chat it out.
\n
WordPress CMS has always been a great way for a small business to develop a pretty customized website. You choose a theme or framework, add some plugins and you’re off to the races. Even a technically savvy small business owner could theoretically walk themselves through basic WordPress development - and many have (though we don’t recommend this).
The problem is, over time this piecemeal approach that served you well in your initial stages ends up cumbersome and doesn’t quite suit your business as it grows. Small businesses outgrow their initial Wordpress framework all the time and we help drive them to a custom solution. How do you know when your business has outgrown Wordpress, though?
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly. ![\"mobile-first-mobile-last-meme\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/mobile-first-mobile-last-meme.jpg\")
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","rss_summary":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","tag_ids":[62234989205,62770442823,80453663900],"topic_ids":[62234989205,62770442823,80453663900],"post_summary":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","postBodyRss":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","postEmailContent":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","rssSummary":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
It avoids the 75-email edit strings
\n
According to a survey by Zippia.com, 80% of employees feel stressed because of ineffective company communication. Clearly no one likes inefficiency when it comes to communication, internally or externally.
One of the most difficult parts of managing communication surrounding website projects can be the multiple rounds of edits. If your developer or agency doesn’t have a simple way to communicate edits with a platform like Pastel, they can get caught in an endless string of back and forth messages.With no centralized feedback option, clients have to compile Google Docs, Powerpoint presentations, or those long strings of emails or Slack messages, which then need to be searched to find every single edit.
Not only does this increase the amount of time that a developer has to spend on updates, edits,and bug fixes, but sometimes a request can be overlooked, prolonging the process and sometimes even delaying the delivery of a completed site for review.
By having feedback centralized in Pastel, we avoid the extra communication, leaving our inboxes and Slack queue cleaner, our brains a little freer, and our development team that much more efficient. Keep in mind that not every client or employee likes to use new tools, so we still allow other feedback options, we just try to default to this to keep things organized.
\n
It allows multiple people to leave feedback in one place.
\n
Of course, it’s easy to assign a single point of contact as a final word on a website, but how often does something get lost in translation? We’ve encountered scenarios when the people at the top are dictating their wants and needs to a marketing director or manager, only for the company’s CEO to step in with their internal team and provide the feedback our teams needed all along. In order to avoid issues with too many cooks in the kitchen while also allowing all eyes in for review, Pastel is a great alternative.
With Pastel, you can hover over sections of the website and pin comments to each section. The comment is sticky and remains in place as you navigate through the rest of the document. This allows you to easily click on comments while reviewing areas of concern to save time in describing issues and identifying the issue in question for the development team receiving the feedback.
You can also @mention any user to quickly ping them with a question, notify them of a new edit, or request an update. You can even hold clients and internal teams accountable by turning off commenting after a “comment deadline.” (This is a favorite feature for us when projects are running on tight timeframes and we need to hold everyone to their deadlines.)
\n
You can stay organized and keep up to date on progress.
\n
Keeping comments organized can sometimes be a hassle, and if your development team has a huge list of edits and bug fixes, they may not know exactly how to prioritize them. You can mark items as high priority or categorize your edits using labels. Once a comment is labeled, the team can review it in real time and address high priority items or certain categories of issues, such as bug fixes, before wishlist items or additional feature functionality are addressed.
Pastel also allows for status updates so you can see how edits are progressing in real time. A status can be updated from Active to In Progress to In Review to Resolved by a team member. This keeps a project management team up to date and allows them to communicate timeframes with the client to manage expectations accordingly.
\n
It offers “live” editing.
\n
Because Pastel pulls from the website URL, it allows you to use the same canvas for multiple rounds of edits if you want. If you use a live website URL for feedback, once the code is changed, the edits will reflect on the same document, allowing the team to verify those changes and make additional suggestions if needed.
It integrates with other common marketing tools for seamless ticket or task creation.
\n
We’ve spoken to the team at Pastel; they have a lot of great ideas about how they’ll continue to evolve the software. They’ve communicated that their intent is to build on the number of integrations they offer to make it easier for development teams to use Pastel. . They’ve also assured us that big things are on the horizon for the platform.
We asked Valentin Stakov, founder at Pastel, what the company’s focus was and what agencies and developers could expect from Pastel in the coming months. He said, \"We're planning on improving our existing integrations to make them more robust, as well as building additional integrations. We're also focused on building out more tools to make it easier to communicate with your clients and to keep them updated on their projects.\"
For now, their website lists the following integrations here:
Asana
Monday
Trello
Adobe XD
Jira
Finding a tool with a forward-thinking team is important; we look forward to seeing what integrations these guys come up with in the future.
It saves you time with additional functionality.
\n
Pastel has a few time-saving features as well.
Its interface allows you to easily add screenshots, upload files, and link URLs in the comments. If you want an image replaced on a web page, company file storage can sometimes take a bit to sort through.
Basic responsiveness tests are also a perk of Pastel. While we use real browsers when available and BrowserStack for full browser compatibility testing, the simple toggle on Pastel gives the client and other reviewers a way t to visualize what the website will look like on both mobile and desktop, allowing for more eyes on the process.
Another common activity during launch preparation is tweaking copy and headlines. While all our clients operating in HubSpot CMS have the flexibility to make updates to all content and headlines themselves, sometimes you need those perfect words to make a website look launch-ready.
\n
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
It avoids the 75-email edit strings
\n
According to a survey by Zippia.com, 80% of employees feel stressed because of ineffective company communication. Clearly no one likes inefficiency when it comes to communication, internally or externally.
One of the most difficult parts of managing communication surrounding website projects can be the multiple rounds of edits. If your developer or agency doesn’t have a simple way to communicate edits with a platform like Pastel, they can get caught in an endless string of back and forth messages.With no centralized feedback option, clients have to compile Google Docs, Powerpoint presentations, or those long strings of emails or Slack messages, which then need to be searched to find every single edit.
Not only does this increase the amount of time that a developer has to spend on updates, edits,and bug fixes, but sometimes a request can be overlooked, prolonging the process and sometimes even delaying the delivery of a completed site for review.
By having feedback centralized in Pastel, we avoid the extra communication, leaving our inboxes and Slack queue cleaner, our brains a little freer, and our development team that much more efficient. Keep in mind that not every client or employee likes to use new tools, so we still allow other feedback options, we just try to default to this to keep things organized.
\n
It allows multiple people to leave feedback in one place.
\n
Of course, it’s easy to assign a single point of contact as a final word on a website, but how often does something get lost in translation? We’ve encountered scenarios when the people at the top are dictating their wants and needs to a marketing director or manager, only for the company’s CEO to step in with their internal team and provide the feedback our teams needed all along. In order to avoid issues with too many cooks in the kitchen while also allowing all eyes in for review, Pastel is a great alternative.
With Pastel, you can hover over sections of the website and pin comments to each section. The comment is sticky and remains in place as you navigate through the rest of the document. This allows you to easily click on comments while reviewing areas of concern to save time in describing issues and identifying the issue in question for the development team receiving the feedback.
You can also @mention any user to quickly ping them with a question, notify them of a new edit, or request an update. You can even hold clients and internal teams accountable by turning off commenting after a “comment deadline.” (This is a favorite feature for us when projects are running on tight timeframes and we need to hold everyone to their deadlines.)
\n
You can stay organized and keep up to date on progress.
\n
Keeping comments organized can sometimes be a hassle, and if your development team has a huge list of edits and bug fixes, they may not know exactly how to prioritize them. You can mark items as high priority or categorize your edits using labels. Once a comment is labeled, the team can review it in real time and address high priority items or certain categories of issues, such as bug fixes, before wishlist items or additional feature functionality are addressed.
Pastel also allows for status updates so you can see how edits are progressing in real time. A status can be updated from Active to In Progress to In Review to Resolved by a team member. This keeps a project management team up to date and allows them to communicate timeframes with the client to manage expectations accordingly.
\n
It offers “live” editing.
\n
Because Pastel pulls from the website URL, it allows you to use the same canvas for multiple rounds of edits if you want. If you use a live website URL for feedback, once the code is changed, the edits will reflect on the same document, allowing the team to verify those changes and make additional suggestions if needed.
It integrates with other common marketing tools for seamless ticket or task creation.
\n
We’ve spoken to the team at Pastel; they have a lot of great ideas about how they’ll continue to evolve the software. They’ve communicated that their intent is to build on the number of integrations they offer to make it easier for development teams to use Pastel. . They’ve also assured us that big things are on the horizon for the platform.
We asked Valentin Stakov, founder at Pastel, what the company’s focus was and what agencies and developers could expect from Pastel in the coming months. He said, \"We're planning on improving our existing integrations to make them more robust, as well as building additional integrations. We're also focused on building out more tools to make it easier to communicate with your clients and to keep them updated on their projects.\"
For now, their website lists the following integrations here:
Asana
Monday
Trello
Adobe XD
Jira
Finding a tool with a forward-thinking team is important; we look forward to seeing what integrations these guys come up with in the future.
It saves you time with additional functionality.
\n
Pastel has a few time-saving features as well.
Its interface allows you to easily add screenshots, upload files, and link URLs in the comments. If you want an image replaced on a web page, company file storage can sometimes take a bit to sort through.
Basic responsiveness tests are also a perk of Pastel. While we use real browsers when available and BrowserStack for full browser compatibility testing, the simple toggle on Pastel gives the client and other reviewers a way t to visualize what the website will look like on both mobile and desktop, allowing for more eyes on the process.
Another common activity during launch preparation is tweaking copy and headlines. While all our clients operating in HubSpot CMS have the flexibility to make updates to all content and headlines themselves, sometimes you need those perfect words to make a website look launch-ready.
\n
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
It avoids the 75-email edit strings
\n
According to a survey by Zippia.com, 80% of employees feel stressed because of ineffective company communication. Clearly no one likes inefficiency when it comes to communication, internally or externally.
One of the most difficult parts of managing communication surrounding website projects can be the multiple rounds of edits. If your developer or agency doesn’t have a simple way to communicate edits with a platform like Pastel, they can get caught in an endless string of back and forth messages.With no centralized feedback option, clients have to compile Google Docs, Powerpoint presentations, or those long strings of emails or Slack messages, which then need to be searched to find every single edit.
Not only does this increase the amount of time that a developer has to spend on updates, edits,and bug fixes, but sometimes a request can be overlooked, prolonging the process and sometimes even delaying the delivery of a completed site for review.
By having feedback centralized in Pastel, we avoid the extra communication, leaving our inboxes and Slack queue cleaner, our brains a little freer, and our development team that much more efficient. Keep in mind that not every client or employee likes to use new tools, so we still allow other feedback options, we just try to default to this to keep things organized.
\n
It allows multiple people to leave feedback in one place.
\n
Of course, it’s easy to assign a single point of contact as a final word on a website, but how often does something get lost in translation? We’ve encountered scenarios when the people at the top are dictating their wants and needs to a marketing director or manager, only for the company’s CEO to step in with their internal team and provide the feedback our teams needed all along. In order to avoid issues with too many cooks in the kitchen while also allowing all eyes in for review, Pastel is a great alternative.
With Pastel, you can hover over sections of the website and pin comments to each section. The comment is sticky and remains in place as you navigate through the rest of the document. This allows you to easily click on comments while reviewing areas of concern to save time in describing issues and identifying the issue in question for the development team receiving the feedback.
You can also @mention any user to quickly ping them with a question, notify them of a new edit, or request an update. You can even hold clients and internal teams accountable by turning off commenting after a “comment deadline.” (This is a favorite feature for us when projects are running on tight timeframes and we need to hold everyone to their deadlines.)
\n
You can stay organized and keep up to date on progress.
\n
Keeping comments organized can sometimes be a hassle, and if your development team has a huge list of edits and bug fixes, they may not know exactly how to prioritize them. You can mark items as high priority or categorize your edits using labels. Once a comment is labeled, the team can review it in real time and address high priority items or certain categories of issues, such as bug fixes, before wishlist items or additional feature functionality are addressed.
Pastel also allows for status updates so you can see how edits are progressing in real time. A status can be updated from Active to In Progress to In Review to Resolved by a team member. This keeps a project management team up to date and allows them to communicate timeframes with the client to manage expectations accordingly.
\n
It offers “live” editing.
\n
Because Pastel pulls from the website URL, it allows you to use the same canvas for multiple rounds of edits if you want. If you use a live website URL for feedback, once the code is changed, the edits will reflect on the same document, allowing the team to verify those changes and make additional suggestions if needed.
It integrates with other common marketing tools for seamless ticket or task creation.
\n
We’ve spoken to the team at Pastel; they have a lot of great ideas about how they’ll continue to evolve the software. They’ve communicated that their intent is to build on the number of integrations they offer to make it easier for development teams to use Pastel. . They’ve also assured us that big things are on the horizon for the platform.
We asked Valentin Stakov, founder at Pastel, what the company’s focus was and what agencies and developers could expect from Pastel in the coming months. He said, \"We're planning on improving our existing integrations to make them more robust, as well as building additional integrations. We're also focused on building out more tools to make it easier to communicate with your clients and to keep them updated on their projects.\"
For now, their website lists the following integrations here:
Asana
Monday
Trello
Adobe XD
Jira
Finding a tool with a forward-thinking team is important; we look forward to seeing what integrations these guys come up with in the future.
It saves you time with additional functionality.
\n
Pastel has a few time-saving features as well.
Its interface allows you to easily add screenshots, upload files, and link URLs in the comments. If you want an image replaced on a web page, company file storage can sometimes take a bit to sort through.
Basic responsiveness tests are also a perk of Pastel. While we use real browsers when available and BrowserStack for full browser compatibility testing, the simple toggle on Pastel gives the client and other reviewers a way t to visualize what the website will look like on both mobile and desktop, allowing for more eyes on the process.
Another common activity during launch preparation is tweaking copy and headlines. While all our clients operating in HubSpot CMS have the flexibility to make updates to all content and headlines themselves, sometimes you need those perfect words to make a website look launch-ready.
\n
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
It avoids the 75-email edit strings
\n
According to a survey by Zippia.com, 80% of employees feel stressed because of ineffective company communication. Clearly no one likes inefficiency when it comes to communication, internally or externally.
One of the most difficult parts of managing communication surrounding website projects can be the multiple rounds of edits. If your developer or agency doesn’t have a simple way to communicate edits with a platform like Pastel, they can get caught in an endless string of back and forth messages.With no centralized feedback option, clients have to compile Google Docs, Powerpoint presentations, or those long strings of emails or Slack messages, which then need to be searched to find every single edit.
Not only does this increase the amount of time that a developer has to spend on updates, edits,and bug fixes, but sometimes a request can be overlooked, prolonging the process and sometimes even delaying the delivery of a completed site for review.
By having feedback centralized in Pastel, we avoid the extra communication, leaving our inboxes and Slack queue cleaner, our brains a little freer, and our development team that much more efficient. Keep in mind that not every client or employee likes to use new tools, so we still allow other feedback options, we just try to default to this to keep things organized.
\n
It allows multiple people to leave feedback in one place.
\n
Of course, it’s easy to assign a single point of contact as a final word on a website, but how often does something get lost in translation? We’ve encountered scenarios when the people at the top are dictating their wants and needs to a marketing director or manager, only for the company’s CEO to step in with their internal team and provide the feedback our teams needed all along. In order to avoid issues with too many cooks in the kitchen while also allowing all eyes in for review, Pastel is a great alternative.
With Pastel, you can hover over sections of the website and pin comments to each section. The comment is sticky and remains in place as you navigate through the rest of the document. This allows you to easily click on comments while reviewing areas of concern to save time in describing issues and identifying the issue in question for the development team receiving the feedback.
You can also @mention any user to quickly ping them with a question, notify them of a new edit, or request an update. You can even hold clients and internal teams accountable by turning off commenting after a “comment deadline.” (This is a favorite feature for us when projects are running on tight timeframes and we need to hold everyone to their deadlines.)
\n
You can stay organized and keep up to date on progress.
\n
Keeping comments organized can sometimes be a hassle, and if your development team has a huge list of edits and bug fixes, they may not know exactly how to prioritize them. You can mark items as high priority or categorize your edits using labels. Once a comment is labeled, the team can review it in real time and address high priority items or certain categories of issues, such as bug fixes, before wishlist items or additional feature functionality are addressed.
Pastel also allows for status updates so you can see how edits are progressing in real time. A status can be updated from Active to In Progress to In Review to Resolved by a team member. This keeps a project management team up to date and allows them to communicate timeframes with the client to manage expectations accordingly.
\n
It offers “live” editing.
\n
Because Pastel pulls from the website URL, it allows you to use the same canvas for multiple rounds of edits if you want. If you use a live website URL for feedback, once the code is changed, the edits will reflect on the same document, allowing the team to verify those changes and make additional suggestions if needed.
It integrates with other common marketing tools for seamless ticket or task creation.
\n
We’ve spoken to the team at Pastel; they have a lot of great ideas about how they’ll continue to evolve the software. They’ve communicated that their intent is to build on the number of integrations they offer to make it easier for development teams to use Pastel. . They’ve also assured us that big things are on the horizon for the platform.
We asked Valentin Stakov, founder at Pastel, what the company’s focus was and what agencies and developers could expect from Pastel in the coming months. He said, \"We're planning on improving our existing integrations to make them more robust, as well as building additional integrations. We're also focused on building out more tools to make it easier to communicate with your clients and to keep them updated on their projects.\"
For now, their website lists the following integrations here:
Asana
Monday
Trello
Adobe XD
Jira
Finding a tool with a forward-thinking team is important; we look forward to seeing what integrations these guys come up with in the future.
It saves you time with additional functionality.
\n
Pastel has a few time-saving features as well.
Its interface allows you to easily add screenshots, upload files, and link URLs in the comments. If you want an image replaced on a web page, company file storage can sometimes take a bit to sort through.
Basic responsiveness tests are also a perk of Pastel. While we use real browsers when available and BrowserStack for full browser compatibility testing, the simple toggle on Pastel gives the client and other reviewers a way t to visualize what the website will look like on both mobile and desktop, allowing for more eyes on the process.
Another common activity during launch preparation is tweaking copy and headlines. While all our clients operating in HubSpot CMS have the flexibility to make updates to all content and headlines themselves, sometimes you need those perfect words to make a website look launch-ready.
\n
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
It avoids the 75-email edit strings
\n
According to a survey by Zippia.com, 80% of employees feel stressed because of ineffective company communication. Clearly no one likes inefficiency when it comes to communication, internally or externally.
One of the most difficult parts of managing communication surrounding website projects can be the multiple rounds of edits. If your developer or agency doesn’t have a simple way to communicate edits with a platform like Pastel, they can get caught in an endless string of back and forth messages.With no centralized feedback option, clients have to compile Google Docs, Powerpoint presentations, or those long strings of emails or Slack messages, which then need to be searched to find every single edit.
Not only does this increase the amount of time that a developer has to spend on updates, edits,and bug fixes, but sometimes a request can be overlooked, prolonging the process and sometimes even delaying the delivery of a completed site for review.
By having feedback centralized in Pastel, we avoid the extra communication, leaving our inboxes and Slack queue cleaner, our brains a little freer, and our development team that much more efficient. Keep in mind that not every client or employee likes to use new tools, so we still allow other feedback options, we just try to default to this to keep things organized.
\n
It allows multiple people to leave feedback in one place.
\n
Of course, it’s easy to assign a single point of contact as a final word on a website, but how often does something get lost in translation? We’ve encountered scenarios when the people at the top are dictating their wants and needs to a marketing director or manager, only for the company’s CEO to step in with their internal team and provide the feedback our teams needed all along. In order to avoid issues with too many cooks in the kitchen while also allowing all eyes in for review, Pastel is a great alternative.
With Pastel, you can hover over sections of the website and pin comments to each section. The comment is sticky and remains in place as you navigate through the rest of the document. This allows you to easily click on comments while reviewing areas of concern to save time in describing issues and identifying the issue in question for the development team receiving the feedback.
You can also @mention any user to quickly ping them with a question, notify them of a new edit, or request an update. You can even hold clients and internal teams accountable by turning off commenting after a “comment deadline.” (This is a favorite feature for us when projects are running on tight timeframes and we need to hold everyone to their deadlines.)
\n
You can stay organized and keep up to date on progress.
\n
Keeping comments organized can sometimes be a hassle, and if your development team has a huge list of edits and bug fixes, they may not know exactly how to prioritize them. You can mark items as high priority or categorize your edits using labels. Once a comment is labeled, the team can review it in real time and address high priority items or certain categories of issues, such as bug fixes, before wishlist items or additional feature functionality are addressed.
Pastel also allows for status updates so you can see how edits are progressing in real time. A status can be updated from Active to In Progress to In Review to Resolved by a team member. This keeps a project management team up to date and allows them to communicate timeframes with the client to manage expectations accordingly.
\n
It offers “live” editing.
\n
Because Pastel pulls from the website URL, it allows you to use the same canvas for multiple rounds of edits if you want. If you use a live website URL for feedback, once the code is changed, the edits will reflect on the same document, allowing the team to verify those changes and make additional suggestions if needed.
It integrates with other common marketing tools for seamless ticket or task creation.
\n
We’ve spoken to the team at Pastel; they have a lot of great ideas about how they’ll continue to evolve the software. They’ve communicated that their intent is to build on the number of integrations they offer to make it easier for development teams to use Pastel. . They’ve also assured us that big things are on the horizon for the platform.
We asked Valentin Stakov, founder at Pastel, what the company’s focus was and what agencies and developers could expect from Pastel in the coming months. He said, \"We're planning on improving our existing integrations to make them more robust, as well as building additional integrations. We're also focused on building out more tools to make it easier to communicate with your clients and to keep them updated on their projects.\"
For now, their website lists the following integrations here:
Asana
Monday
Trello
Adobe XD
Jira
Finding a tool with a forward-thinking team is important; we look forward to seeing what integrations these guys come up with in the future.
It saves you time with additional functionality.
\n
Pastel has a few time-saving features as well.
Its interface allows you to easily add screenshots, upload files, and link URLs in the comments. If you want an image replaced on a web page, company file storage can sometimes take a bit to sort through.
Basic responsiveness tests are also a perk of Pastel. While we use real browsers when available and BrowserStack for full browser compatibility testing, the simple toggle on Pastel gives the client and other reviewers a way t to visualize what the website will look like on both mobile and desktop, allowing for more eyes on the process.
Another common activity during launch preparation is tweaking copy and headlines. While all our clients operating in HubSpot CMS have the flexibility to make updates to all content and headlines themselves, sometimes you need those perfect words to make a website look launch-ready.
\n
Our team has been developing websites for many years and HubSpot CMS development quality assurance is one of the most important aspects of the development process. Our project management team and technical director love diving into newly developed modules and projects in an attempt to find bugs that need fixing or responsiveness and browser compatibility issues.
We use a comprehensive checklist for testing all active browsers on most major devices, manually testing responsiveness, reviewing design files in comparison to the “final” product, and testing module functionality for bugs. Through that process we use a few tools to ensure that nothing falls through the cracks. These tools include QA spreadsheets, BrowserStack to test browser compatibility, and perhaps our favorite collaboration and feedback tool, Pastel.
Pastel is a collaboration tool that allows internal teams, contractors, and clients to review marketing projects. We simply plug the project URL into usepastel.com and can quickly begin the review process with live browsing and the ability to easily click to add comments, update text, and collaborate for quick edits and updates. This is critical for us, since most of our team is remote.
For other teams looking for feedback collaboration software, or for agencies and companies that want to understand more about how a website should be reviewed for quality assurance, here’s a feature and benefit rundown of why we love Pastel for HubSpot CMS development feedback and communication for quality assurance testing.
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You hired them based on price.
\n
You get what you pay for, and despite that being a cliche, we still see many small businesses choose price over experience when it comes to website development. In the equation of value, experience matters. Bragging about getting a great deal on a new car is awesome, but getting a great deal on your web developer is probably going to cost you more in the long run.
Opportunity cost is defined as the loss of potential gain from other alternatives when one alternative is chosen. It’s the ROMO (reality of missing out), because when you choose a developer based on price you’re probably going to sacrifice one or more benefits: quality, experience, talent, time, or ROI. An inexperienced, inexpensive developer will cost you leads, customers, and sales — it’s just a matter of how.
Related Article: The Problem with Cheap Outsourced Web Development
\nYour page load speed is more than 4 seconds.
\n
We recently engaged a client that worked with one of the biggest HubSpot CMS development partner agencies. The agency made a beautiful, cleanly coded website, so we were surprised to hear that the client was looking to move. Initially, they told us that the options the larger agency had for retainers were out of their budget, but as we dug in further during our audit, we noticed a critical issue with their resource center.
Resource centers are a great way for companies to centralize their content and add filters for categories, industries, and relevant topics. In this case, rather than using the native HubSpot database, the agency opted for a cloud server that needed to be accessed on every page load. This unnecessary step added 2-4 seconds to access the resource database, depending on the connection, aside from all the other elements on the website that needed time to load. A user on the page was waiting well over 5 seconds for the biggest educational resource on the website to load. A company’s web resource center is the tool that helps move prospects down the funnel and through the sales process on their own, and we cannot even begin to imagine the number of opportunities.
In this case, the web developers did all the right things and had the right amount of experience, but someone made a critical mistake. That mistake might have been the result of not understanding the different features and capabilities in HubSpot, but the reason doesn’t matter — the client not only is missing sales opportunities, but their rankings suffer in the long term as the result of slow load times. Load speed is critical. If you need more insight about page load speed, check out this blog on factors affecting page load time.
It takes them more than a few days to respond to you, if they respond at all.
\n
More cliches: Time is money. It’s a direct translation here.Whether something major is broken or you just need to update the position of a CTA button in your header, you need to know that your updates are a priority when it comes to HubSpot CMS development. You need an agency that is responsive and knowledgeable, balancing quick solutions with long-term experience in HubSpot CMS. If a developer is ghosting you on a project or generally unresponsive when you approach them for assistance, you need another partner.
Every moment that you spend with a site that isn’t converting optimally is time that you’re losing potential traffic and leads on your site. Balancing an experienced developer with a developer who can handle capacity and regards their clients (and their business goals) as a priority rather than just a number is critical. Is the biggest agency the best solution? Maybe. But it’s even better to get an experienced HubSpot developer who still has that small-business touch when it comes to your website.
They use the word \"impossible.\"
\n
When a web developer tells you something isn’t possible, the odds are they’re being lazy, lack the knowledge they need to execute your idea, or consider the solution time intensive (costly). The term impossible doesn’t exist at an agency with real knowledge of the HubSpot CMS. While it may appear that a solution is unavailable out of the box, there’s usually some kind of workaround to support what you’re trying to do: We just have to think creatively to determine exactly how we can execute it within the constraints of the available features and tools. In the world of web development, especially with a powerful tool like HubSpot, nothing is impossible, it’s just a matter of budget and time to execute.
They’re order takers.
\n
If a client demands it (as sometimes happens with our white-label clients), we will always take a design and implement it as we receive it. However, we will also always raise potential issues we see with that design, whether or not the client has asked for our feedback.
We cannot in good conscience develop a site for a client knowing it’s not the best solution. As we’ve said in a previous blog, your website isn’t a submarine sandwich. Can you walk up and place an order for something you think you want? Absolutely. Is that necessarily what your target buyer wants? Probably not.
We always balance our expertise, our understanding of the tools available within HubSpot CMS, and your needs with user experience and the needs of the buyers who are seeking you out. It’s a red flag when your developer doesn’t ask questions. What you’re asking for might seem simple, but often it can mean the difference between getting what you want versus what you need. An experienced developer can take you to places you didn’t even know you wanted to go.
They’re not digging into your integration opportunities.
\n
For the majority of our clients, we are their go-to for business processes related to their website and technology. A good developer understands a website that converts isn’t enough. The more streamlined the process and delivery between sales, marketing, and customer service are, the happier customers and employees will be.
If your developer is knowledgeable enough to build API integrations and really dig into how your software applications are sharing (or not sharing) data with HubSpot, you can streamline many aspects of your day to day operations. Ensuring your main line of business application speaks to HubSpot CRM, and vice versa, will allow for revenue attribution, more detailed customer profiles, and the ability to close the loop on your sales process.
\n\n
Related Reading: Hubspot API Integrations Improve Organizational Health
\n\n
It doesn’t matter what you’ve done in the past when it comes to your web developer, we’re not here to judge you. We are here to show you the possibilities and opportunities available to you when you start to explore what’s available outside your current box.
An experienced, responsive developer will be a long-term consultant who is available to help you as your business scales and ensure your website grows with it. Rather than taking orders, they’ll make recommendations, help bridge the gap, and connect your departments to build synergy and improve the ecosystem in your organization. They’ll push boundaries with you and help you innovate beyond your competition to gain market share and make your online presence as authoritative and imposing as the essence of your business.
Isn’t it time to deliver the experience that reflects your business to your customers?
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You hired them based on price.
\n
You get what you pay for, and despite that being a cliche, we still see many small businesses choose price over experience when it comes to website development. In the equation of value, experience matters. Bragging about getting a great deal on a new car is awesome, but getting a great deal on your web developer is probably going to cost you more in the long run.
Opportunity cost is defined as the loss of potential gain from other alternatives when one alternative is chosen. It’s the ROMO (reality of missing out), because when you choose a developer based on price you’re probably going to sacrifice one or more benefits: quality, experience, talent, time, or ROI. An inexperienced, inexpensive developer will cost you leads, customers, and sales — it’s just a matter of how.
Related Article: The Problem with Cheap Outsourced Web Development
\nYour page load speed is more than 4 seconds.
\n
We recently engaged a client that worked with one of the biggest HubSpot CMS development partner agencies. The agency made a beautiful, cleanly coded website, so we were surprised to hear that the client was looking to move. Initially, they told us that the options the larger agency had for retainers were out of their budget, but as we dug in further during our audit, we noticed a critical issue with their resource center.
Resource centers are a great way for companies to centralize their content and add filters for categories, industries, and relevant topics. In this case, rather than using the native HubSpot database, the agency opted for a cloud server that needed to be accessed on every page load. This unnecessary step added 2-4 seconds to access the resource database, depending on the connection, aside from all the other elements on the website that needed time to load. A user on the page was waiting well over 5 seconds for the biggest educational resource on the website to load. A company’s web resource center is the tool that helps move prospects down the funnel and through the sales process on their own, and we cannot even begin to imagine the number of opportunities.
In this case, the web developers did all the right things and had the right amount of experience, but someone made a critical mistake. That mistake might have been the result of not understanding the different features and capabilities in HubSpot, but the reason doesn’t matter — the client not only is missing sales opportunities, but their rankings suffer in the long term as the result of slow load times. Load speed is critical. If you need more insight about page load speed, check out this blog on factors affecting page load time.
It takes them more than a few days to respond to you, if they respond at all.
\n
More cliches: Time is money. It’s a direct translation here.Whether something major is broken or you just need to update the position of a CTA button in your header, you need to know that your updates are a priority when it comes to HubSpot CMS development. You need an agency that is responsive and knowledgeable, balancing quick solutions with long-term experience in HubSpot CMS. If a developer is ghosting you on a project or generally unresponsive when you approach them for assistance, you need another partner.
Every moment that you spend with a site that isn’t converting optimally is time that you’re losing potential traffic and leads on your site. Balancing an experienced developer with a developer who can handle capacity and regards their clients (and their business goals) as a priority rather than just a number is critical. Is the biggest agency the best solution? Maybe. But it’s even better to get an experienced HubSpot developer who still has that small-business touch when it comes to your website.
They use the word \"impossible.\"
\n
When a web developer tells you something isn’t possible, the odds are they’re being lazy, lack the knowledge they need to execute your idea, or consider the solution time intensive (costly). The term impossible doesn’t exist at an agency with real knowledge of the HubSpot CMS. While it may appear that a solution is unavailable out of the box, there’s usually some kind of workaround to support what you’re trying to do: We just have to think creatively to determine exactly how we can execute it within the constraints of the available features and tools. In the world of web development, especially with a powerful tool like HubSpot, nothing is impossible, it’s just a matter of budget and time to execute.
They’re order takers.
\n
If a client demands it (as sometimes happens with our white-label clients), we will always take a design and implement it as we receive it. However, we will also always raise potential issues we see with that design, whether or not the client has asked for our feedback.
We cannot in good conscience develop a site for a client knowing it’s not the best solution. As we’ve said in a previous blog, your website isn’t a submarine sandwich. Can you walk up and place an order for something you think you want? Absolutely. Is that necessarily what your target buyer wants? Probably not.
We always balance our expertise, our understanding of the tools available within HubSpot CMS, and your needs with user experience and the needs of the buyers who are seeking you out. It’s a red flag when your developer doesn’t ask questions. What you’re asking for might seem simple, but often it can mean the difference between getting what you want versus what you need. An experienced developer can take you to places you didn’t even know you wanted to go.
They’re not digging into your integration opportunities.
\n
For the majority of our clients, we are their go-to for business processes related to their website and technology. A good developer understands a website that converts isn’t enough. The more streamlined the process and delivery between sales, marketing, and customer service are, the happier customers and employees will be.
If your developer is knowledgeable enough to build API integrations and really dig into how your software applications are sharing (or not sharing) data with HubSpot, you can streamline many aspects of your day to day operations. Ensuring your main line of business application speaks to HubSpot CRM, and vice versa, will allow for revenue attribution, more detailed customer profiles, and the ability to close the loop on your sales process.
\n\n
Related Reading: Hubspot API Integrations Improve Organizational Health
\n\n
It doesn’t matter what you’ve done in the past when it comes to your web developer, we’re not here to judge you. We are here to show you the possibilities and opportunities available to you when you start to explore what’s available outside your current box.
An experienced, responsive developer will be a long-term consultant who is available to help you as your business scales and ensure your website grows with it. Rather than taking orders, they’ll make recommendations, help bridge the gap, and connect your departments to build synergy and improve the ecosystem in your organization. They’ll push boundaries with you and help you innovate beyond your competition to gain market share and make your online presence as authoritative and imposing as the essence of your business.
Isn’t it time to deliver the experience that reflects your business to your customers?
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You hired them based on price.
\n
You get what you pay for, and despite that being a cliche, we still see many small businesses choose price over experience when it comes to website development. In the equation of value, experience matters. Bragging about getting a great deal on a new car is awesome, but getting a great deal on your web developer is probably going to cost you more in the long run.
Opportunity cost is defined as the loss of potential gain from other alternatives when one alternative is chosen. It’s the ROMO (reality of missing out), because when you choose a developer based on price you’re probably going to sacrifice one or more benefits: quality, experience, talent, time, or ROI. An inexperienced, inexpensive developer will cost you leads, customers, and sales — it’s just a matter of how.
Related Article: The Problem with Cheap Outsourced Web Development
\nYour page load speed is more than 4 seconds.
\n
We recently engaged a client that worked with one of the biggest HubSpot CMS development partner agencies. The agency made a beautiful, cleanly coded website, so we were surprised to hear that the client was looking to move. Initially, they told us that the options the larger agency had for retainers were out of their budget, but as we dug in further during our audit, we noticed a critical issue with their resource center.
Resource centers are a great way for companies to centralize their content and add filters for categories, industries, and relevant topics. In this case, rather than using the native HubSpot database, the agency opted for a cloud server that needed to be accessed on every page load. This unnecessary step added 2-4 seconds to access the resource database, depending on the connection, aside from all the other elements on the website that needed time to load. A user on the page was waiting well over 5 seconds for the biggest educational resource on the website to load. A company’s web resource center is the tool that helps move prospects down the funnel and through the sales process on their own, and we cannot even begin to imagine the number of opportunities.
In this case, the web developers did all the right things and had the right amount of experience, but someone made a critical mistake. That mistake might have been the result of not understanding the different features and capabilities in HubSpot, but the reason doesn’t matter — the client not only is missing sales opportunities, but their rankings suffer in the long term as the result of slow load times. Load speed is critical. If you need more insight about page load speed, check out this blog on factors affecting page load time.
It takes them more than a few days to respond to you, if they respond at all.
\n
More cliches: Time is money. It’s a direct translation here.Whether something major is broken or you just need to update the position of a CTA button in your header, you need to know that your updates are a priority when it comes to HubSpot CMS development. You need an agency that is responsive and knowledgeable, balancing quick solutions with long-term experience in HubSpot CMS. If a developer is ghosting you on a project or generally unresponsive when you approach them for assistance, you need another partner.
Every moment that you spend with a site that isn’t converting optimally is time that you’re losing potential traffic and leads on your site. Balancing an experienced developer with a developer who can handle capacity and regards their clients (and their business goals) as a priority rather than just a number is critical. Is the biggest agency the best solution? Maybe. But it’s even better to get an experienced HubSpot developer who still has that small-business touch when it comes to your website.
They use the word \"impossible.\"
\n
When a web developer tells you something isn’t possible, the odds are they’re being lazy, lack the knowledge they need to execute your idea, or consider the solution time intensive (costly). The term impossible doesn’t exist at an agency with real knowledge of the HubSpot CMS. While it may appear that a solution is unavailable out of the box, there’s usually some kind of workaround to support what you’re trying to do: We just have to think creatively to determine exactly how we can execute it within the constraints of the available features and tools. In the world of web development, especially with a powerful tool like HubSpot, nothing is impossible, it’s just a matter of budget and time to execute.
They’re order takers.
\n
If a client demands it (as sometimes happens with our white-label clients), we will always take a design and implement it as we receive it. However, we will also always raise potential issues we see with that design, whether or not the client has asked for our feedback.
We cannot in good conscience develop a site for a client knowing it’s not the best solution. As we’ve said in a previous blog, your website isn’t a submarine sandwich. Can you walk up and place an order for something you think you want? Absolutely. Is that necessarily what your target buyer wants? Probably not.
We always balance our expertise, our understanding of the tools available within HubSpot CMS, and your needs with user experience and the needs of the buyers who are seeking you out. It’s a red flag when your developer doesn’t ask questions. What you’re asking for might seem simple, but often it can mean the difference between getting what you want versus what you need. An experienced developer can take you to places you didn’t even know you wanted to go.
They’re not digging into your integration opportunities.
\n
For the majority of our clients, we are their go-to for business processes related to their website and technology. A good developer understands a website that converts isn’t enough. The more streamlined the process and delivery between sales, marketing, and customer service are, the happier customers and employees will be.
If your developer is knowledgeable enough to build API integrations and really dig into how your software applications are sharing (or not sharing) data with HubSpot, you can streamline many aspects of your day to day operations. Ensuring your main line of business application speaks to HubSpot CRM, and vice versa, will allow for revenue attribution, more detailed customer profiles, and the ability to close the loop on your sales process.
\n\n
Related Reading: Hubspot API Integrations Improve Organizational Health
\n\n
It doesn’t matter what you’ve done in the past when it comes to your web developer, we’re not here to judge you. We are here to show you the possibilities and opportunities available to you when you start to explore what’s available outside your current box.
An experienced, responsive developer will be a long-term consultant who is available to help you as your business scales and ensure your website grows with it. Rather than taking orders, they’ll make recommendations, help bridge the gap, and connect your departments to build synergy and improve the ecosystem in your organization. They’ll push boundaries with you and help you innovate beyond your competition to gain market share and make your online presence as authoritative and imposing as the essence of your business.
Isn’t it time to deliver the experience that reflects your business to your customers?
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You hired them based on price.
\n
You get what you pay for, and despite that being a cliche, we still see many small businesses choose price over experience when it comes to website development. In the equation of value, experience matters. Bragging about getting a great deal on a new car is awesome, but getting a great deal on your web developer is probably going to cost you more in the long run.
Opportunity cost is defined as the loss of potential gain from other alternatives when one alternative is chosen. It’s the ROMO (reality of missing out), because when you choose a developer based on price you’re probably going to sacrifice one or more benefits: quality, experience, talent, time, or ROI. An inexperienced, inexpensive developer will cost you leads, customers, and sales — it’s just a matter of how.
Related Article: The Problem with Cheap Outsourced Web Development
\nYour page load speed is more than 4 seconds.
\n
We recently engaged a client that worked with one of the biggest HubSpot CMS development partner agencies. The agency made a beautiful, cleanly coded website, so we were surprised to hear that the client was looking to move. Initially, they told us that the options the larger agency had for retainers were out of their budget, but as we dug in further during our audit, we noticed a critical issue with their resource center.
Resource centers are a great way for companies to centralize their content and add filters for categories, industries, and relevant topics. In this case, rather than using the native HubSpot database, the agency opted for a cloud server that needed to be accessed on every page load. This unnecessary step added 2-4 seconds to access the resource database, depending on the connection, aside from all the other elements on the website that needed time to load. A user on the page was waiting well over 5 seconds for the biggest educational resource on the website to load. A company’s web resource center is the tool that helps move prospects down the funnel and through the sales process on their own, and we cannot even begin to imagine the number of opportunities.
In this case, the web developers did all the right things and had the right amount of experience, but someone made a critical mistake. That mistake might have been the result of not understanding the different features and capabilities in HubSpot, but the reason doesn’t matter — the client not only is missing sales opportunities, but their rankings suffer in the long term as the result of slow load times. Load speed is critical. If you need more insight about page load speed, check out this blog on factors affecting page load time.
It takes them more than a few days to respond to you, if they respond at all.
\n
More cliches: Time is money. It’s a direct translation here.Whether something major is broken or you just need to update the position of a CTA button in your header, you need to know that your updates are a priority when it comes to HubSpot CMS development. You need an agency that is responsive and knowledgeable, balancing quick solutions with long-term experience in HubSpot CMS. If a developer is ghosting you on a project or generally unresponsive when you approach them for assistance, you need another partner.
Every moment that you spend with a site that isn’t converting optimally is time that you’re losing potential traffic and leads on your site. Balancing an experienced developer with a developer who can handle capacity and regards their clients (and their business goals) as a priority rather than just a number is critical. Is the biggest agency the best solution? Maybe. But it’s even better to get an experienced HubSpot developer who still has that small-business touch when it comes to your website.
They use the word \"impossible.\"
\n
When a web developer tells you something isn’t possible, the odds are they’re being lazy, lack the knowledge they need to execute your idea, or consider the solution time intensive (costly). The term impossible doesn’t exist at an agency with real knowledge of the HubSpot CMS. While it may appear that a solution is unavailable out of the box, there’s usually some kind of workaround to support what you’re trying to do: We just have to think creatively to determine exactly how we can execute it within the constraints of the available features and tools. In the world of web development, especially with a powerful tool like HubSpot, nothing is impossible, it’s just a matter of budget and time to execute.
They’re order takers.
\n
If a client demands it (as sometimes happens with our white-label clients), we will always take a design and implement it as we receive it. However, we will also always raise potential issues we see with that design, whether or not the client has asked for our feedback.
We cannot in good conscience develop a site for a client knowing it’s not the best solution. As we’ve said in a previous blog, your website isn’t a submarine sandwich. Can you walk up and place an order for something you think you want? Absolutely. Is that necessarily what your target buyer wants? Probably not.
We always balance our expertise, our understanding of the tools available within HubSpot CMS, and your needs with user experience and the needs of the buyers who are seeking you out. It’s a red flag when your developer doesn’t ask questions. What you’re asking for might seem simple, but often it can mean the difference between getting what you want versus what you need. An experienced developer can take you to places you didn’t even know you wanted to go.
They’re not digging into your integration opportunities.
\n
For the majority of our clients, we are their go-to for business processes related to their website and technology. A good developer understands a website that converts isn’t enough. The more streamlined the process and delivery between sales, marketing, and customer service are, the happier customers and employees will be.
If your developer is knowledgeable enough to build API integrations and really dig into how your software applications are sharing (or not sharing) data with HubSpot, you can streamline many aspects of your day to day operations. Ensuring your main line of business application speaks to HubSpot CRM, and vice versa, will allow for revenue attribution, more detailed customer profiles, and the ability to close the loop on your sales process.
\n\n
Related Reading: Hubspot API Integrations Improve Organizational Health
\n\n
It doesn’t matter what you’ve done in the past when it comes to your web developer, we’re not here to judge you. We are here to show you the possibilities and opportunities available to you when you start to explore what’s available outside your current box.
An experienced, responsive developer will be a long-term consultant who is available to help you as your business scales and ensure your website grows with it. Rather than taking orders, they’ll make recommendations, help bridge the gap, and connect your departments to build synergy and improve the ecosystem in your organization. They’ll push boundaries with you and help you innovate beyond your competition to gain market share and make your online presence as authoritative and imposing as the essence of your business.
Isn’t it time to deliver the experience that reflects your business to your customers?
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
You hired them based on price.
\n
You get what you pay for, and despite that being a cliche, we still see many small businesses choose price over experience when it comes to website development. In the equation of value, experience matters. Bragging about getting a great deal on a new car is awesome, but getting a great deal on your web developer is probably going to cost you more in the long run.
Opportunity cost is defined as the loss of potential gain from other alternatives when one alternative is chosen. It’s the ROMO (reality of missing out), because when you choose a developer based on price you’re probably going to sacrifice one or more benefits: quality, experience, talent, time, or ROI. An inexperienced, inexpensive developer will cost you leads, customers, and sales — it’s just a matter of how.
Related Article: The Problem with Cheap Outsourced Web Development
\nYour page load speed is more than 4 seconds.
\n
We recently engaged a client that worked with one of the biggest HubSpot CMS development partner agencies. The agency made a beautiful, cleanly coded website, so we were surprised to hear that the client was looking to move. Initially, they told us that the options the larger agency had for retainers were out of their budget, but as we dug in further during our audit, we noticed a critical issue with their resource center.
Resource centers are a great way for companies to centralize their content and add filters for categories, industries, and relevant topics. In this case, rather than using the native HubSpot database, the agency opted for a cloud server that needed to be accessed on every page load. This unnecessary step added 2-4 seconds to access the resource database, depending on the connection, aside from all the other elements on the website that needed time to load. A user on the page was waiting well over 5 seconds for the biggest educational resource on the website to load. A company’s web resource center is the tool that helps move prospects down the funnel and through the sales process on their own, and we cannot even begin to imagine the number of opportunities.
In this case, the web developers did all the right things and had the right amount of experience, but someone made a critical mistake. That mistake might have been the result of not understanding the different features and capabilities in HubSpot, but the reason doesn’t matter — the client not only is missing sales opportunities, but their rankings suffer in the long term as the result of slow load times. Load speed is critical. If you need more insight about page load speed, check out this blog on factors affecting page load time.
It takes them more than a few days to respond to you, if they respond at all.
\n
More cliches: Time is money. It’s a direct translation here.Whether something major is broken or you just need to update the position of a CTA button in your header, you need to know that your updates are a priority when it comes to HubSpot CMS development. You need an agency that is responsive and knowledgeable, balancing quick solutions with long-term experience in HubSpot CMS. If a developer is ghosting you on a project or generally unresponsive when you approach them for assistance, you need another partner.
Every moment that you spend with a site that isn’t converting optimally is time that you’re losing potential traffic and leads on your site. Balancing an experienced developer with a developer who can handle capacity and regards their clients (and their business goals) as a priority rather than just a number is critical. Is the biggest agency the best solution? Maybe. But it’s even better to get an experienced HubSpot developer who still has that small-business touch when it comes to your website.
They use the word \"impossible.\"
\n
When a web developer tells you something isn’t possible, the odds are they’re being lazy, lack the knowledge they need to execute your idea, or consider the solution time intensive (costly). The term impossible doesn’t exist at an agency with real knowledge of the HubSpot CMS. While it may appear that a solution is unavailable out of the box, there’s usually some kind of workaround to support what you’re trying to do: We just have to think creatively to determine exactly how we can execute it within the constraints of the available features and tools. In the world of web development, especially with a powerful tool like HubSpot, nothing is impossible, it’s just a matter of budget and time to execute.
They’re order takers.
\n
If a client demands it (as sometimes happens with our white-label clients), we will always take a design and implement it as we receive it. However, we will also always raise potential issues we see with that design, whether or not the client has asked for our feedback.
We cannot in good conscience develop a site for a client knowing it’s not the best solution. As we’ve said in a previous blog, your website isn’t a submarine sandwich. Can you walk up and place an order for something you think you want? Absolutely. Is that necessarily what your target buyer wants? Probably not.
We always balance our expertise, our understanding of the tools available within HubSpot CMS, and your needs with user experience and the needs of the buyers who are seeking you out. It’s a red flag when your developer doesn’t ask questions. What you’re asking for might seem simple, but often it can mean the difference between getting what you want versus what you need. An experienced developer can take you to places you didn’t even know you wanted to go.
They’re not digging into your integration opportunities.
\n
For the majority of our clients, we are their go-to for business processes related to their website and technology. A good developer understands a website that converts isn’t enough. The more streamlined the process and delivery between sales, marketing, and customer service are, the happier customers and employees will be.
If your developer is knowledgeable enough to build API integrations and really dig into how your software applications are sharing (or not sharing) data with HubSpot, you can streamline many aspects of your day to day operations. Ensuring your main line of business application speaks to HubSpot CRM, and vice versa, will allow for revenue attribution, more detailed customer profiles, and the ability to close the loop on your sales process.
\n\n
Related Reading: Hubspot API Integrations Improve Organizational Health
\n\n
It doesn’t matter what you’ve done in the past when it comes to your web developer, we’re not here to judge you. We are here to show you the possibilities and opportunities available to you when you start to explore what’s available outside your current box.
An experienced, responsive developer will be a long-term consultant who is available to help you as your business scales and ensure your website grows with it. Rather than taking orders, they’ll make recommendations, help bridge the gap, and connect your departments to build synergy and improve the ecosystem in your organization. They’ll push boundaries with you and help you innovate beyond your competition to gain market share and make your online presence as authoritative and imposing as the essence of your business.
Isn’t it time to deliver the experience that reflects your business to your customers?
You’ve heard it. You understand it. Yet somehow, so many companies aren’t maximizing it. So, we’ll say it again: Your website is your biggest opportunity for lead generation and revenue. No matter what you do, no matter what industry you do business in, or what products you sell — if you’re not maximizing your opportunities to generate revenue with your website, you’re missing out. Too many companies get caught up in the pure aesthetics of a website redesign and don’t dig deep enough into the intricacies of what makes a website that converts traffic into dollars.
How does your HubSpot CMS developer factor into your website conversion? A lot more than you realize. Slow page loading, website down time, poorly placed CTA buttons, and ill-conceived design elements are just the beginning of how a developer can have a negative impact on your website’s ability to convert. From initial design and user experience to load speed and efficient changes, every aspect of your website is either contributing to or detracting from your ability to generate revenue.
Here are a few indicators that it’s time to ditch your current HubSpot CMS developer:
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It’s like when you walk into a mechanic’s shop: You get quoted a price to have your car fixed, and you think what you’re paying for is straightforward service. You pay the fee, you receive the deliverable, your car is functioning. It works and you saved a bundle of money, right? Well, this is how it should go. Until you find out that the mechanic who worked on your car didn’t complete an important check and all of a sudden you’re broken down on the side of the road. We’ve outlined the basic problem with cheap outsourced web development before, but let’s dig into the specifics.
![\"Publix](\"https://6534445.fs1.hubspotusercontent-na1.net/hub/6534445/hubfs/Messages%20Image(3090274164).jpg?quality=low\")
An inexperienced or inexpensive development team can always get a job done. If you know exactly what you want and have planned exactly how it will work, there is a chance you’ll get exactly what you asked for at the price you want. Around here we don’t operate that way, though. We’re not order takers. You can’t come up to us with your submarine sandwich order and ask for mayonnaise and mustard and provolone cheese and turkey; we’ll suggest the amazing dijon mustard we just got in or the bread that makes everything come together in a symphony of flavor. Around here, we’re dream makers. We talk to you honestly about your wishlist, bringing practical knowledge and suggesting additional features based on experience.
What you get may be different from what you originally conceived, but in so many ways it makes for the best possible result. After all, we’ve been making sandwiches for a long time, and you might not even know what you’re missing when you’re choosing ingredients yourself. And in this analogy we also fail to mention — you’re sharing this sandwich with every single person who encounters it, so what happens if they hate it? We’ve had time to pore through data to understand what works together and what doesn’t and what’s going to please the audience you’re trying to attract.
\nHere are just a few reasons you should make sure you hire an experienced HubSpot CMS developer:
\n\n
Experience matters.
\n\n
Albert Einstein once said, “The only source of knowledge is experience.” We agree. Our years of experience as HubSpot CMS developers mean that we’ve seen it ALL — the good, the bad, and the ugly. Our owner and lead developer built one of the first websites on HubSpot CMS. Over the years we’ve completed so many projects, and HubSpot CMS is our go-to suggestion for website redesign projects, because of its flexibility.
\n\n
As HubSpot has gained popularity, the number of companies adopting the platform has skyrocketed while the number of developers with significant experience in HubSpot CMS is still limited. So many projects at varying stages have fallen upon us to complete or re-develop as a result of inexperienced development teams taking on projects that were over their heads. It’s always unfortunate to be the final destination for frustrated clients who didn’t get what they wanted the first time around, but at least we’re able to deliver where other developers failed.
\n\n
HubSpot CMS is different.
\n\n
We’ve seen developers who market themselves as experienced in HubSpot CMS to win jobs. These developers will hard code an entire website rather than creating flexible and full-featured modules, offering no flexibility for the marketers, and then ghost a client after taking thousands of dollars from them. Yeah. It really happens: We’re doing a case study on it now. .
\n\n
HubSpot CMS has its own programming language. If a developer insists they can code inside HubSpot, but lack meaningful experience with it, you shouldn’t work with them. It’s not that developing on HubSpot CMS is hard, it’s that if your developers really know your way around, you’ll find yourself with an exciting set of powerful modules that are way more flexible than you ever imagined, putting power back into the hands of marketers to create really beautiful pages without navigating any code.
\n\n
Your foundation is important.
\n\n
When the structure of what you’re building is built properly by an experienced HubSpot CMS development team, you won’t have many issues with load speed or optimization issues. We’ve seen inexperienced HubSpot agencies create messy, poorly written code or misconfigure databases for resource centers that bogged down load speed and created such a horrible user experience that their bounce rate skyrocketed. (Check out 5 factors bogging down your website for more insight on the impact of page load times on user experience and conversion.)
\n\n
With one in four users bailing on a website that takes more than 4 seconds to load, the small amount of money you saved by opting for a slow-loading site will end up costing you tens of thousands in potential revenue over the course of the life of your website. Starting with a veteran HubSpot partner developer, on the other hand, will situate you well because they’ll know the ins and outs of the platform and have all the necessary knowledge to code pages that perform.
\n\n
Don’t end up doing it over again.
\n\n
We’ve seen a prospect go to another developer for work and then come back and ask us to redo it. It sometimes turns out that what the client thought they wanted didn’t provide the best user experience, and the developer just took the job and executed without offering additional insight or having the appropriate expertise to assist.
\n\n
We don’t hold grudges: We understand that budgets are budgets and the extra expense paid for the education they needed to gain the confidence to hire someone they could trust. But no one wants to do a project over again! Make sure you properly qualify your developer. Determine their level of expertise in HubSpot CMS by asking about past work, how many HubSpot CMS projects they’ve completed in the last year, and how they stay up to date with the platform — and always ask for customer references!
\n\n
If you’re using or considering HubSpot CMS, you already know your website isn’t static. It’s a super-robust, constantly evolving lead generation tool and probably one of the most significant sources of revenue your company has. While you may think you know exactly what you want when it comes to your next new module, resource center, or website redesign, it’s important you don’t treat this next project like placing an order at your local sub shop.
\n\n
Rattling off a list of features and ingredients you think you may want to an inexperienced developer the same way you’d order a sub at the deli may not get you the results that you’re looking for. Instead, take your desired list of features and ingredients and sit down with a skilled HubSpot developer to determine your best course of action. Forget the quick-serve sub shop altogether. Instead, sit down with an expert who has been there and cultivate perfection so you can deliver even tastier marketing morsels than you ever imagined.
\n\n
A good developer can help you build your next project even better. Hire someone with experience in HubSpot CMS, give them the details of the project, ask them for feedback, and take the time to really get to know the team that you’ll be working with. Some of the most successful projects have been with clients with whom we can dig into page speed, user experience, conversion, and more. A design might look great, but we’ll be able to provide feedback on how it might bog down page load speed, interrupt conversions, or skyrocket bounce rates.
\n\n
Allowing us to explore and conceive with you gives you confidence that we have the experience and knowledge to get you where you need to go — and far beyond, to places you never dreamed you could reach.
\n\n
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It’s like when you walk into a mechanic’s shop: You get quoted a price to have your car fixed, and you think what you’re paying for is straightforward service. You pay the fee, you receive the deliverable, your car is functioning. It works and you saved a bundle of money, right? Well, this is how it should go. Until you find out that the mechanic who worked on your car didn’t complete an important check and all of a sudden you’re broken down on the side of the road. We’ve outlined the basic problem with cheap outsourced web development before, but let’s dig into the specifics.
An inexperienced or inexpensive development team can always get a job done. If you know exactly what you want and have planned exactly how it will work, there is a chance you’ll get exactly what you asked for at the price you want. Around here we don’t operate that way, though. We’re not order takers. You can’t come up to us with your submarine sandwich order and ask for mayonnaise and mustard and provolone cheese and turkey; we’ll suggest the amazing dijon mustard we just got in or the bread that makes everything come together in a symphony of flavor. Around here, we’re dream makers. We talk to you honestly about your wishlist, bringing practical knowledge and suggesting additional features based on experience.
What you get may be different from what you originally conceived, but in so many ways it makes for the best possible result. After all, we’ve been making sandwiches for a long time, and you might not even know what you’re missing when you’re choosing ingredients yourself. And in this analogy we also fail to mention — you’re sharing this sandwich with every single person who encounters it, so what happens if they hate it? We’ve had time to pore through data to understand what works together and what doesn’t and what’s going to please the audience you’re trying to attract.
\nHere are just a few reasons you should make sure you hire an experienced HubSpot CMS developer:
\n\n
Experience matters.
\n\n
Albert Einstein once said, “The only source of knowledge is experience.” We agree. Our years of experience as HubSpot CMS developers mean that we’ve seen it ALL — the good, the bad, and the ugly. Our owner and lead developer built one of the first websites on HubSpot CMS. Over the years we’ve completed so many projects, and HubSpot CMS is our go-to suggestion for website redesign projects, because of its flexibility.
\n\n
As HubSpot has gained popularity, the number of companies adopting the platform has skyrocketed while the number of developers with significant experience in HubSpot CMS is still limited. So many projects at varying stages have fallen upon us to complete or re-develop as a result of inexperienced development teams taking on projects that were over their heads. It’s always unfortunate to be the final destination for frustrated clients who didn’t get what they wanted the first time around, but at least we’re able to deliver where other developers failed.
\n\n
HubSpot CMS is different.
\n\n
We’ve seen developers who market themselves as experienced in HubSpot CMS to win jobs. These developers will hard code an entire website rather than creating flexible and full-featured modules, offering no flexibility for the marketers, and then ghost a client after taking thousands of dollars from them. Yeah. It really happens: We’re doing a case study on it now. .
\n\n
HubSpot CMS has its own programming language. If a developer insists they can code inside HubSpot, but lack meaningful experience with it, you shouldn’t work with them. It’s not that developing on HubSpot CMS is hard, it’s that if your developers really know your way around, you’ll find yourself with an exciting set of powerful modules that are way more flexible than you ever imagined, putting power back into the hands of marketers to create really beautiful pages without navigating any code.
\n\n
Your foundation is important.
\n\n
When the structure of what you’re building is built properly by an experienced HubSpot CMS development team, you won’t have many issues with load speed or optimization issues. We’ve seen inexperienced HubSpot agencies create messy, poorly written code or misconfigure databases for resource centers that bogged down load speed and created such a horrible user experience that their bounce rate skyrocketed. (Check out 5 factors bogging down your website for more insight on the impact of page load times on user experience and conversion.)
\n\n
With one in four users bailing on a website that takes more than 4 seconds to load, the small amount of money you saved by opting for a slow-loading site will end up costing you tens of thousands in potential revenue over the course of the life of your website. Starting with a veteran HubSpot partner developer, on the other hand, will situate you well because they’ll know the ins and outs of the platform and have all the necessary knowledge to code pages that perform.
\n\n
Don’t end up doing it over again.
\n\n
We’ve seen a prospect go to another developer for work and then come back and ask us to redo it. It sometimes turns out that what the client thought they wanted didn’t provide the best user experience, and the developer just took the job and executed without offering additional insight or having the appropriate expertise to assist.
\n\n
We don’t hold grudges: We understand that budgets are budgets and the extra expense paid for the education they needed to gain the confidence to hire someone they could trust. But no one wants to do a project over again! Make sure you properly qualify your developer. Determine their level of expertise in HubSpot CMS by asking about past work, how many HubSpot CMS projects they’ve completed in the last year, and how they stay up to date with the platform — and always ask for customer references!
\n\n
If you’re using or considering HubSpot CMS, you already know your website isn’t static. It’s a super-robust, constantly evolving lead generation tool and probably one of the most significant sources of revenue your company has. While you may think you know exactly what you want when it comes to your next new module, resource center, or website redesign, it’s important you don’t treat this next project like placing an order at your local sub shop.
\n\n
Rattling off a list of features and ingredients you think you may want to an inexperienced developer the same way you’d order a sub at the deli may not get you the results that you’re looking for. Instead, take your desired list of features and ingredients and sit down with a skilled HubSpot developer to determine your best course of action. Forget the quick-serve sub shop altogether. Instead, sit down with an expert who has been there and cultivate perfection so you can deliver even tastier marketing morsels than you ever imagined.
\n\n
A good developer can help you build your next project even better. Hire someone with experience in HubSpot CMS, give them the details of the project, ask them for feedback, and take the time to really get to know the team that you’ll be working with. Some of the most successful projects have been with clients with whom we can dig into page speed, user experience, conversion, and more. A design might look great, but we’ll be able to provide feedback on how it might bog down page load speed, interrupt conversions, or skyrocket bounce rates.
\n\n
Allowing us to explore and conceive with you gives you confidence that we have the experience and knowledge to get you where you need to go — and far beyond, to places you never dreamed you could reach.
\n\n
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It’s like when you walk into a mechanic’s shop: You get quoted a price to have your car fixed, and you think what you’re paying for is straightforward service. You pay the fee, you receive the deliverable, your car is functioning. It works and you saved a bundle of money, right? Well, this is how it should go. Until you find out that the mechanic who worked on your car didn’t complete an important check and all of a sudden you’re broken down on the side of the road. We’ve outlined the basic problem with cheap outsourced web development before, but let’s dig into the specifics.
An inexperienced or inexpensive development team can always get a job done. If you know exactly what you want and have planned exactly how it will work, there is a chance you’ll get exactly what you asked for at the price you want. Around here we don’t operate that way, though. We’re not order takers. You can’t come up to us with your submarine sandwich order and ask for mayonnaise and mustard and provolone cheese and turkey; we’ll suggest the amazing dijon mustard we just got in or the bread that makes everything come together in a symphony of flavor. Around here, we’re dream makers. We talk to you honestly about your wishlist, bringing practical knowledge and suggesting additional features based on experience.
What you get may be different from what you originally conceived, but in so many ways it makes for the best possible result. After all, we’ve been making sandwiches for a long time, and you might not even know what you’re missing when you’re choosing ingredients yourself. And in this analogy we also fail to mention — you’re sharing this sandwich with every single person who encounters it, so what happens if they hate it? We’ve had time to pore through data to understand what works together and what doesn’t and what’s going to please the audience you’re trying to attract.
\nHere are just a few reasons you should make sure you hire an experienced HubSpot CMS developer:
\n\n
Experience matters.
\n\n
Albert Einstein once said, “The only source of knowledge is experience.” We agree. Our years of experience as HubSpot CMS developers mean that we’ve seen it ALL — the good, the bad, and the ugly. Our owner and lead developer built one of the first websites on HubSpot CMS. Over the years we’ve completed so many projects, and HubSpot CMS is our go-to suggestion for website redesign projects, because of its flexibility.
\n\n
As HubSpot has gained popularity, the number of companies adopting the platform has skyrocketed while the number of developers with significant experience in HubSpot CMS is still limited. So many projects at varying stages have fallen upon us to complete or re-develop as a result of inexperienced development teams taking on projects that were over their heads. It’s always unfortunate to be the final destination for frustrated clients who didn’t get what they wanted the first time around, but at least we’re able to deliver where other developers failed.
\n\n
HubSpot CMS is different.
\n\n
We’ve seen developers who market themselves as experienced in HubSpot CMS to win jobs. These developers will hard code an entire website rather than creating flexible and full-featured modules, offering no flexibility for the marketers, and then ghost a client after taking thousands of dollars from them. Yeah. It really happens: We’re doing a case study on it now. .
\n\n
HubSpot CMS has its own programming language. If a developer insists they can code inside HubSpot, but lack meaningful experience with it, you shouldn’t work with them. It’s not that developing on HubSpot CMS is hard, it’s that if your developers really know your way around, you’ll find yourself with an exciting set of powerful modules that are way more flexible than you ever imagined, putting power back into the hands of marketers to create really beautiful pages without navigating any code.
\n\n
Your foundation is important.
\n\n
When the structure of what you’re building is built properly by an experienced HubSpot CMS development team, you won’t have many issues with load speed or optimization issues. We’ve seen inexperienced HubSpot agencies create messy, poorly written code or misconfigure databases for resource centers that bogged down load speed and created such a horrible user experience that their bounce rate skyrocketed. (Check out 5 factors bogging down your website for more insight on the impact of page load times on user experience and conversion.)
\n\n
With one in four users bailing on a website that takes more than 4 seconds to load, the small amount of money you saved by opting for a slow-loading site will end up costing you tens of thousands in potential revenue over the course of the life of your website. Starting with a veteran HubSpot partner developer, on the other hand, will situate you well because they’ll know the ins and outs of the platform and have all the necessary knowledge to code pages that perform.
\n\n
Don’t end up doing it over again.
\n\n
We’ve seen a prospect go to another developer for work and then come back and ask us to redo it. It sometimes turns out that what the client thought they wanted didn’t provide the best user experience, and the developer just took the job and executed without offering additional insight or having the appropriate expertise to assist.
\n\n
We don’t hold grudges: We understand that budgets are budgets and the extra expense paid for the education they needed to gain the confidence to hire someone they could trust. But no one wants to do a project over again! Make sure you properly qualify your developer. Determine their level of expertise in HubSpot CMS by asking about past work, how many HubSpot CMS projects they’ve completed in the last year, and how they stay up to date with the platform — and always ask for customer references!
\n\n
If you’re using or considering HubSpot CMS, you already know your website isn’t static. It’s a super-robust, constantly evolving lead generation tool and probably one of the most significant sources of revenue your company has. While you may think you know exactly what you want when it comes to your next new module, resource center, or website redesign, it’s important you don’t treat this next project like placing an order at your local sub shop.
\n\n
Rattling off a list of features and ingredients you think you may want to an inexperienced developer the same way you’d order a sub at the deli may not get you the results that you’re looking for. Instead, take your desired list of features and ingredients and sit down with a skilled HubSpot developer to determine your best course of action. Forget the quick-serve sub shop altogether. Instead, sit down with an expert who has been there and cultivate perfection so you can deliver even tastier marketing morsels than you ever imagined.
\n\n
A good developer can help you build your next project even better. Hire someone with experience in HubSpot CMS, give them the details of the project, ask them for feedback, and take the time to really get to know the team that you’ll be working with. Some of the most successful projects have been with clients with whom we can dig into page speed, user experience, conversion, and more. A design might look great, but we’ll be able to provide feedback on how it might bog down page load speed, interrupt conversions, or skyrocket bounce rates.
\n\n
Allowing us to explore and conceive with you gives you confidence that we have the experience and knowledge to get you where you need to go — and far beyond, to places you never dreamed you could reach.
\n\n
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It’s like when you walk into a mechanic’s shop: You get quoted a price to have your car fixed, and you think what you’re paying for is straightforward service. You pay the fee, you receive the deliverable, your car is functioning. It works and you saved a bundle of money, right? Well, this is how it should go. Until you find out that the mechanic who worked on your car didn’t complete an important check and all of a sudden you’re broken down on the side of the road. We’ve outlined the basic problem with cheap outsourced web development before, but let’s dig into the specifics.
An inexperienced or inexpensive development team can always get a job done. If you know exactly what you want and have planned exactly how it will work, there is a chance you’ll get exactly what you asked for at the price you want. Around here we don’t operate that way, though. We’re not order takers. You can’t come up to us with your submarine sandwich order and ask for mayonnaise and mustard and provolone cheese and turkey; we’ll suggest the amazing dijon mustard we just got in or the bread that makes everything come together in a symphony of flavor. Around here, we’re dream makers. We talk to you honestly about your wishlist, bringing practical knowledge and suggesting additional features based on experience.
What you get may be different from what you originally conceived, but in so many ways it makes for the best possible result. After all, we’ve been making sandwiches for a long time, and you might not even know what you’re missing when you’re choosing ingredients yourself. And in this analogy we also fail to mention — you’re sharing this sandwich with every single person who encounters it, so what happens if they hate it? We’ve had time to pore through data to understand what works together and what doesn’t and what’s going to please the audience you’re trying to attract.
\nHere are just a few reasons you should make sure you hire an experienced HubSpot CMS developer:
\n\n
Experience matters.
\n\n
Albert Einstein once said, “The only source of knowledge is experience.” We agree. Our years of experience as HubSpot CMS developers mean that we’ve seen it ALL — the good, the bad, and the ugly. Our owner and lead developer built one of the first websites on HubSpot CMS. Over the years we’ve completed so many projects, and HubSpot CMS is our go-to suggestion for website redesign projects, because of its flexibility.
\n\n
As HubSpot has gained popularity, the number of companies adopting the platform has skyrocketed while the number of developers with significant experience in HubSpot CMS is still limited. So many projects at varying stages have fallen upon us to complete or re-develop as a result of inexperienced development teams taking on projects that were over their heads. It’s always unfortunate to be the final destination for frustrated clients who didn’t get what they wanted the first time around, but at least we’re able to deliver where other developers failed.
\n\n
HubSpot CMS is different.
\n\n
We’ve seen developers who market themselves as experienced in HubSpot CMS to win jobs. These developers will hard code an entire website rather than creating flexible and full-featured modules, offering no flexibility for the marketers, and then ghost a client after taking thousands of dollars from them. Yeah. It really happens: We’re doing a case study on it now. .
\n\n
HubSpot CMS has its own programming language. If a developer insists they can code inside HubSpot, but lack meaningful experience with it, you shouldn’t work with them. It’s not that developing on HubSpot CMS is hard, it’s that if your developers really know your way around, you’ll find yourself with an exciting set of powerful modules that are way more flexible than you ever imagined, putting power back into the hands of marketers to create really beautiful pages without navigating any code.
\n\n
Your foundation is important.
\n\n
When the structure of what you’re building is built properly by an experienced HubSpot CMS development team, you won’t have many issues with load speed or optimization issues. We’ve seen inexperienced HubSpot agencies create messy, poorly written code or misconfigure databases for resource centers that bogged down load speed and created such a horrible user experience that their bounce rate skyrocketed. (Check out 5 factors bogging down your website for more insight on the impact of page load times on user experience and conversion.)
\n\n
With one in four users bailing on a website that takes more than 4 seconds to load, the small amount of money you saved by opting for a slow-loading site will end up costing you tens of thousands in potential revenue over the course of the life of your website. Starting with a veteran HubSpot partner developer, on the other hand, will situate you well because they’ll know the ins and outs of the platform and have all the necessary knowledge to code pages that perform.
\n\n
Don’t end up doing it over again.
\n\n
We’ve seen a prospect go to another developer for work and then come back and ask us to redo it. It sometimes turns out that what the client thought they wanted didn’t provide the best user experience, and the developer just took the job and executed without offering additional insight or having the appropriate expertise to assist.
\n\n
We don’t hold grudges: We understand that budgets are budgets and the extra expense paid for the education they needed to gain the confidence to hire someone they could trust. But no one wants to do a project over again! Make sure you properly qualify your developer. Determine their level of expertise in HubSpot CMS by asking about past work, how many HubSpot CMS projects they’ve completed in the last year, and how they stay up to date with the platform — and always ask for customer references!
\n\n
If you’re using or considering HubSpot CMS, you already know your website isn’t static. It’s a super-robust, constantly evolving lead generation tool and probably one of the most significant sources of revenue your company has. While you may think you know exactly what you want when it comes to your next new module, resource center, or website redesign, it’s important you don’t treat this next project like placing an order at your local sub shop.
\n\n
Rattling off a list of features and ingredients you think you may want to an inexperienced developer the same way you’d order a sub at the deli may not get you the results that you’re looking for. Instead, take your desired list of features and ingredients and sit down with a skilled HubSpot developer to determine your best course of action. Forget the quick-serve sub shop altogether. Instead, sit down with an expert who has been there and cultivate perfection so you can deliver even tastier marketing morsels than you ever imagined.
\n\n
A good developer can help you build your next project even better. Hire someone with experience in HubSpot CMS, give them the details of the project, ask them for feedback, and take the time to really get to know the team that you’ll be working with. Some of the most successful projects have been with clients with whom we can dig into page speed, user experience, conversion, and more. A design might look great, but we’ll be able to provide feedback on how it might bog down page load speed, interrupt conversions, or skyrocket bounce rates.
\n\n
Allowing us to explore and conceive with you gives you confidence that we have the experience and knowledge to get you where you need to go — and far beyond, to places you never dreamed you could reach.
\n\n
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
It’s like when you walk into a mechanic’s shop: You get quoted a price to have your car fixed, and you think what you’re paying for is straightforward service. You pay the fee, you receive the deliverable, your car is functioning. It works and you saved a bundle of money, right? Well, this is how it should go. Until you find out that the mechanic who worked on your car didn’t complete an important check and all of a sudden you’re broken down on the side of the road. We’ve outlined the basic problem with cheap outsourced web development before, but let’s dig into the specifics.
An inexperienced or inexpensive development team can always get a job done. If you know exactly what you want and have planned exactly how it will work, there is a chance you’ll get exactly what you asked for at the price you want. Around here we don’t operate that way, though. We’re not order takers. You can’t come up to us with your submarine sandwich order and ask for mayonnaise and mustard and provolone cheese and turkey; we’ll suggest the amazing dijon mustard we just got in or the bread that makes everything come together in a symphony of flavor. Around here, we’re dream makers. We talk to you honestly about your wishlist, bringing practical knowledge and suggesting additional features based on experience.
What you get may be different from what you originally conceived, but in so many ways it makes for the best possible result. After all, we’ve been making sandwiches for a long time, and you might not even know what you’re missing when you’re choosing ingredients yourself. And in this analogy we also fail to mention — you’re sharing this sandwich with every single person who encounters it, so what happens if they hate it? We’ve had time to pore through data to understand what works together and what doesn’t and what’s going to please the audience you’re trying to attract.
\nHere are just a few reasons you should make sure you hire an experienced HubSpot CMS developer:
\n\n
Experience matters.
\n\n
Albert Einstein once said, “The only source of knowledge is experience.” We agree. Our years of experience as HubSpot CMS developers mean that we’ve seen it ALL — the good, the bad, and the ugly. Our owner and lead developer built one of the first websites on HubSpot CMS. Over the years we’ve completed so many projects, and HubSpot CMS is our go-to suggestion for website redesign projects, because of its flexibility.
\n\n
As HubSpot has gained popularity, the number of companies adopting the platform has skyrocketed while the number of developers with significant experience in HubSpot CMS is still limited. So many projects at varying stages have fallen upon us to complete or re-develop as a result of inexperienced development teams taking on projects that were over their heads. It’s always unfortunate to be the final destination for frustrated clients who didn’t get what they wanted the first time around, but at least we’re able to deliver where other developers failed.
\n\n
HubSpot CMS is different.
\n\n
We’ve seen developers who market themselves as experienced in HubSpot CMS to win jobs. These developers will hard code an entire website rather than creating flexible and full-featured modules, offering no flexibility for the marketers, and then ghost a client after taking thousands of dollars from them. Yeah. It really happens: We’re doing a case study on it now. .
\n\n
HubSpot CMS has its own programming language. If a developer insists they can code inside HubSpot, but lack meaningful experience with it, you shouldn’t work with them. It’s not that developing on HubSpot CMS is hard, it’s that if your developers really know your way around, you’ll find yourself with an exciting set of powerful modules that are way more flexible than you ever imagined, putting power back into the hands of marketers to create really beautiful pages without navigating any code.
\n\n
Your foundation is important.
\n\n
When the structure of what you’re building is built properly by an experienced HubSpot CMS development team, you won’t have many issues with load speed or optimization issues. We’ve seen inexperienced HubSpot agencies create messy, poorly written code or misconfigure databases for resource centers that bogged down load speed and created such a horrible user experience that their bounce rate skyrocketed. (Check out 5 factors bogging down your website for more insight on the impact of page load times on user experience and conversion.)
\n\n
With one in four users bailing on a website that takes more than 4 seconds to load, the small amount of money you saved by opting for a slow-loading site will end up costing you tens of thousands in potential revenue over the course of the life of your website. Starting with a veteran HubSpot partner developer, on the other hand, will situate you well because they’ll know the ins and outs of the platform and have all the necessary knowledge to code pages that perform.
\n\n
Don’t end up doing it over again.
\n\n
We’ve seen a prospect go to another developer for work and then come back and ask us to redo it. It sometimes turns out that what the client thought they wanted didn’t provide the best user experience, and the developer just took the job and executed without offering additional insight or having the appropriate expertise to assist.
\n\n
We don’t hold grudges: We understand that budgets are budgets and the extra expense paid for the education they needed to gain the confidence to hire someone they could trust. But no one wants to do a project over again! Make sure you properly qualify your developer. Determine their level of expertise in HubSpot CMS by asking about past work, how many HubSpot CMS projects they’ve completed in the last year, and how they stay up to date with the platform — and always ask for customer references!
\n\n
If you’re using or considering HubSpot CMS, you already know your website isn’t static. It’s a super-robust, constantly evolving lead generation tool and probably one of the most significant sources of revenue your company has. While you may think you know exactly what you want when it comes to your next new module, resource center, or website redesign, it’s important you don’t treat this next project like placing an order at your local sub shop.
\n\n
Rattling off a list of features and ingredients you think you may want to an inexperienced developer the same way you’d order a sub at the deli may not get you the results that you’re looking for. Instead, take your desired list of features and ingredients and sit down with a skilled HubSpot developer to determine your best course of action. Forget the quick-serve sub shop altogether. Instead, sit down with an expert who has been there and cultivate perfection so you can deliver even tastier marketing morsels than you ever imagined.
\n\n
A good developer can help you build your next project even better. Hire someone with experience in HubSpot CMS, give them the details of the project, ask them for feedback, and take the time to really get to know the team that you’ll be working with. Some of the most successful projects have been with clients with whom we can dig into page speed, user experience, conversion, and more. A design might look great, but we’ll be able to provide feedback on how it might bog down page load speed, interrupt conversions, or skyrocket bounce rates.
\n\n
Allowing us to explore and conceive with you gives you confidence that we have the experience and knowledge to get you where you need to go — and far beyond, to places you never dreamed you could reach.
\n\n
It happens more often than we wish it did: We’re approached by or referred to a prospective client who had hired a HubSpot CMS Developer and “didn’t get what they expected,”or we hear, “We wish we would’ve done it differently.” Sometimes, we had scoped the project ourselves only to lose it to another developer who promised a cheaper price but ended up delivering an inferior product. It’s not uncommon.
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n![\"cheap](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/cheap%20outsourced%20development.webp\")
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?
It turns out —more than you may realize…
In this digital world, your website is the main infrastructure behind your marketing, so it should funnel new prospects and leads to your sales team. Ideally, you've created a website that functions to educate prospects and leads, and even your existing customers, to keep them buying from you in the long term. Your development partner is your biggest strategic ally when it comes to evolving your web marketing strategy. An inexperienced developer hired on price alone can hamstring even the best marketing strategies.
We often encounter clients and prospects burned by developers who make big promises and fail to deliver on them. When companies outsource projects based on price alone, it can be more limiting than you think.
\nHere are just a few reasons to avoid cheap development outsourcing:
Website Bloat
\n
Band-aids are great for small cuts, but they're not a long-term solution to your website health. Infrastructure is the most important aspect of your web marketing strategy. You need a framework that is agile enough to handle integrations and other additions and projects as you scale. Often businesses explore only the aesthetics of a new website project without understanding who they're marketing to, how users will be interacting with the website, what their goals may be, and how to serve these visitors best. Companies can become so focused on sales and talking about themselves that they forget their website visitors are looking to solve problems.
After the shiny newness of your website wears off and the lack of strategy becomes more apparent, your developer may turn to add-ons and plug-ins to accomplish new goals that your company has created. These will inevitably bog down your website and leave security holes when these plug-ins are not kept up to date. This is not only risky for your organization, but it can significantly impact page load times and seriously handicap the user experience. A poor user experience can not only compromise your conversion rate but seriously impact your SEO strategy, since load times and user experience are major factors for search engines.
\nAn inexperienced or inexpensive web developer will usually fail to see the big picture and generally just take orders. This often means piecemeal solutions that ultimately cost you much more money in the long run and fail to meet the needs of a growing organization's marketing strategy.
Lack of Long-Term Strategy
\n
With any site redesign or major integration, savvy businesses understand that you need to build these projects with an eye on the long term. The level of skill and business acumen that you may find in an inexpensive web developer will leave you wanting for strategic insight and growth planning to determine how your website will scale as your business grows.
You'll want to strategize with your development partner to determine exactly how your new website will earn new business or support existing business. What functionality do you eventually want to add to expand the value of your website to operations, sales, and existing customers? For example, after a Shopify conversion for one of our clients, they're now exploring how to enhance customer experience by adding a customer portal to give existing customers access to historical purchases, service requests, and more.
The continuous improvement model is how we prefer to work with our clients, collaborating closely on an ongoing basis as an extension of their in-house team in a long-term partnership based on trust and expertise. Cheap web development rarely, if ever, results in this type of engagement.
Lacking Trust and Integrity
\n
We hear horror stories of businesses being ghosted by their developer, locked out of their website, unable to make changes or experiencing a site hack as a result of their developers’ lack of security planning. When developers are hired for a single job for a low, restrictive hourly rate, they are not generally invested in your success. In hiring a reputable developer for a long-term partnership, you can ensure that you have a partner who can service your growing needs and will get the job done right the first time. A trustworthy developer will be able to be honest with you about the limitations of your current website, areas of opportunity, risk exposure, and optimization needs.
Experience and authority will help your website grow into a data-gathering tool that integrates and streamlines marketing, sales, and operations seamlessly. As you grow with the right partner on your side, your website can scale right along with you and often automate aspects of your organization, saving you both time and money.
Do you have website outsourcing horror stories of your own?
Jump into the comments and share your experiences!
\n
When talking about the value of products and services, the phrase \"You get what you pay for,\" is often thrown around. But what is the value add of an expensive web developer— and, more importantly, what are the problems with cheap outsourced web development? It's easy to outsource inexpensive development, but what are the implications of outsourcing to inexperienced development partners?