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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
How deckerdevs Turns Your CRM into a Sales and Marketing Powerhouse
You get what you pay for. Here's the case for why you should invest a little more in HubSpot web development outsourcing.
Why Choose Automation Over Custom Site Overhauls for Web Accessibility
Partner with Accessibe to offer website user inclusion and accessabilty for all.
Why Web Accessibility is a Must
You get what you pay for. Here's the case for why you should invest a little more in HubSpot web development outsourcing.
Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility
Partner with Accessibe to offer website user inclusion and accessabilty for all.
How to Turn Unengaged Leads into Loyal Customers with Sales Automation
When your Sales Pipe line is clogged... With the right approach and a bit of low-effort sales automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
5 Common Sales Challenges Solved by Automation: A CTO’s Perspective
Discover how sales automation can tackle common challenges like lead overwhelm, inconsistent follow-ups, and data overload, transforming your sales process into a streamlined powerhouse.
How to Fall in Love with Your HubSpot CMS Website Build
Discover how to build a lasting relationship with your website using HubSpot CMS. Learn about the importance of a solid foundation and long-term support.
HubSpot Custom Theme Builder: Website Woes We’re Leaving Behind in '24
Say goodbye to your website woes in 2024 - and say hello to a shiny new, customized website on HubSpot using our HubSpot custom theme builder.
3 Reasons to Choose a HubSpot CMS Theme Builder Over Boxed Templates
Forget HubSpot marketplate templates. Our HubSpot custom theme builder is the best way to build or migrate your website on HubSpot CMS.
In today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
\n\n\n
![\"deckerdevs](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs%20x%20hubspot.png\")
As experienced Platinum Hubspot Partners and newly accredited Onboarding Partners, we’ve built a process that maximizes the potential of HubSpot’s CRM, helping you craft personalized, contextual, and perfectly timed messages that convert leads into loyal customers.
\n
\n
\n
\n
\n
Unlocking the Power of Your CRM
\nThink of your CRM as more than a place to store contacts—it’s where your customer data can work for you. Imagine knowing exactly who’s ready to buy based on their behavior and engagement with your business. By using HubSpot’s sophisticated tools for segmentation, contextualization, and personalization, you can ensure your prospects get the right message at the right time.
\n\n
\n
\n
The Three Keys to CRM Success
\n1. Segment Your Audience
\nThe average consumer is bombarded with thousands of ads daily. Without segmentation, you risk becoming just another message in the noise. HubSpot’s dynamic list-building feature allows you to segment your contacts by behavior, interests, or where they are in the buyer’s journey. This ensures that your marketing is hyper-relevant to the needs of your prospects, leading to higher engagement and conversion.
\n\n
2. Contextualize Your Messaging
\nNot every prospect is ready to make a decision today, and that’s okay. What’s important is that you provide contextually relevant content based on where they are in their journey—whether they’re just becoming aware of a problem or are ready to make a purchase. Using HubSpot’s Smart Content tools, you can tailor your content to specific buyer stages, ensuring that prospects receive valuable information when they need it most.
\n\n
3. Personalize for Maximum Impact
\nPersonalization is more than using someone’s first name in an email. Real personalization means using the insights from your CRM to deliver meaningful, timely messages that address your prospect’s exact pain points. Whether it’s recommending content based on past behavior or sending automated follow-up emails at critical moments, HubSpot allows you to create marketing that feels like a 1-on-1 conversation.
\n\n
HubSpot: The Tool to Bring It All Together
\nAs a HubSpot Platinum Partner and certified onboarding experts, we at DeckerDevs specialize in turning HubSpot CRM into a fully integrated sales and marketing platform that works for you. Through our deep experience, we’ve helped countless companies streamline their processes, increase engagement, and boost sales—all by utilizing the power of their CRM.
\n\n
Whether it’s automating your sales processes, creating custom workflows, or setting up advanced reporting, we ensure your CRM is configured to deliver the insights and data you need to make smarter business decisions.
\n\n
\n
\n
Ready to Revolutionize Your CRM?
\nAt deckerdevs, we believe in a full, guided journey—helping you every step of the way, from strategy and setup to full-scale implementation. Don’t settle for a generic CRM solution. Let us create a custom-tailored CRM experience that aligns with your business goals, nurtures your leads, and powers your growth.
\n\n
\n
Let’s Get Started!
\nConnect with us today, and let’s talk about how we can transform your CRM into a growth engine for your business.
\nIn today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
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\n\n\n
As experienced Platinum Hubspot Partners and newly accredited Onboarding Partners, we’ve built a process that maximizes the potential of HubSpot’s CRM, helping you craft personalized, contextual, and perfectly timed messages that convert leads into loyal customers.
\n
\n
\n
\n
\n
Unlocking the Power of Your CRM
\nThink of your CRM as more than a place to store contacts—it’s where your customer data can work for you. Imagine knowing exactly who’s ready to buy based on their behavior and engagement with your business. By using HubSpot’s sophisticated tools for segmentation, contextualization, and personalization, you can ensure your prospects get the right message at the right time.
\n\n
\n
\n
The Three Keys to CRM Success
\n1. Segment Your Audience
\nThe average consumer is bombarded with thousands of ads daily. Without segmentation, you risk becoming just another message in the noise. HubSpot’s dynamic list-building feature allows you to segment your contacts by behavior, interests, or where they are in the buyer’s journey. This ensures that your marketing is hyper-relevant to the needs of your prospects, leading to higher engagement and conversion.
\n\n
2. Contextualize Your Messaging
\nNot every prospect is ready to make a decision today, and that’s okay. What’s important is that you provide contextually relevant content based on where they are in their journey—whether they’re just becoming aware of a problem or are ready to make a purchase. Using HubSpot’s Smart Content tools, you can tailor your content to specific buyer stages, ensuring that prospects receive valuable information when they need it most.
\n\n
3. Personalize for Maximum Impact
\nPersonalization is more than using someone’s first name in an email. Real personalization means using the insights from your CRM to deliver meaningful, timely messages that address your prospect’s exact pain points. Whether it’s recommending content based on past behavior or sending automated follow-up emails at critical moments, HubSpot allows you to create marketing that feels like a 1-on-1 conversation.
\n\n
HubSpot: The Tool to Bring It All Together
\nAs a HubSpot Platinum Partner and certified onboarding experts, we at DeckerDevs specialize in turning HubSpot CRM into a fully integrated sales and marketing platform that works for you. Through our deep experience, we’ve helped countless companies streamline their processes, increase engagement, and boost sales—all by utilizing the power of their CRM.
\n\n
Whether it’s automating your sales processes, creating custom workflows, or setting up advanced reporting, we ensure your CRM is configured to deliver the insights and data you need to make smarter business decisions.
\n\n
\n
\n
Ready to Revolutionize Your CRM?
\nAt deckerdevs, we believe in a full, guided journey—helping you every step of the way, from strategy and setup to full-scale implementation. Don’t settle for a generic CRM solution. Let us create a custom-tailored CRM experience that aligns with your business goals, nurtures your leads, and powers your growth.
\n\n
\n
Let’s Get Started!
\nConnect with us today, and let’s talk about how we can transform your CRM into a growth engine for your business.
\nIn today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
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At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
\n\n\n
As experienced Platinum Hubspot Partners and newly accredited Onboarding Partners, we’ve built a process that maximizes the potential of HubSpot’s CRM, helping you craft personalized, contextual, and perfectly timed messages that convert leads into loyal customers.
\n
\n
\n
\n
\n
Unlocking the Power of Your CRM
\nThink of your CRM as more than a place to store contacts—it’s where your customer data can work for you. Imagine knowing exactly who’s ready to buy based on their behavior and engagement with your business. By using HubSpot’s sophisticated tools for segmentation, contextualization, and personalization, you can ensure your prospects get the right message at the right time.
\n\n
\n
\n
The Three Keys to CRM Success
\n1. Segment Your Audience
\nThe average consumer is bombarded with thousands of ads daily. Without segmentation, you risk becoming just another message in the noise. HubSpot’s dynamic list-building feature allows you to segment your contacts by behavior, interests, or where they are in the buyer’s journey. This ensures that your marketing is hyper-relevant to the needs of your prospects, leading to higher engagement and conversion.
\n\n
2. Contextualize Your Messaging
\nNot every prospect is ready to make a decision today, and that’s okay. What’s important is that you provide contextually relevant content based on where they are in their journey—whether they’re just becoming aware of a problem or are ready to make a purchase. Using HubSpot’s Smart Content tools, you can tailor your content to specific buyer stages, ensuring that prospects receive valuable information when they need it most.
\n\n
3. Personalize for Maximum Impact
\nPersonalization is more than using someone’s first name in an email. Real personalization means using the insights from your CRM to deliver meaningful, timely messages that address your prospect’s exact pain points. Whether it’s recommending content based on past behavior or sending automated follow-up emails at critical moments, HubSpot allows you to create marketing that feels like a 1-on-1 conversation.
\n\n
HubSpot: The Tool to Bring It All Together
\nAs a HubSpot Platinum Partner and certified onboarding experts, we at DeckerDevs specialize in turning HubSpot CRM into a fully integrated sales and marketing platform that works for you. Through our deep experience, we’ve helped countless companies streamline their processes, increase engagement, and boost sales—all by utilizing the power of their CRM.
\n\n
Whether it’s automating your sales processes, creating custom workflows, or setting up advanced reporting, we ensure your CRM is configured to deliver the insights and data you need to make smarter business decisions.
\n\n
\n
\n
Ready to Revolutionize Your CRM?
\nAt deckerdevs, we believe in a full, guided journey—helping you every step of the way, from strategy and setup to full-scale implementation. Don’t settle for a generic CRM solution. Let us create a custom-tailored CRM experience that aligns with your business goals, nurtures your leads, and powers your growth.
\n\n
\n
Let’s Get Started!
\nConnect with us today, and let’s talk about how we can transform your CRM into a growth engine for your business.
\nIn today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
\n\n\n
As experienced Platinum Hubspot Partners and newly accredited Onboarding Partners, we’ve built a process that maximizes the potential of HubSpot’s CRM, helping you craft personalized, contextual, and perfectly timed messages that convert leads into loyal customers.
\n
\n
\n
\n
\n
Unlocking the Power of Your CRM
\nThink of your CRM as more than a place to store contacts—it’s where your customer data can work for you. Imagine knowing exactly who’s ready to buy based on their behavior and engagement with your business. By using HubSpot’s sophisticated tools for segmentation, contextualization, and personalization, you can ensure your prospects get the right message at the right time.
\n\n
\n
\n
The Three Keys to CRM Success
\n1. Segment Your Audience
\nThe average consumer is bombarded with thousands of ads daily. Without segmentation, you risk becoming just another message in the noise. HubSpot’s dynamic list-building feature allows you to segment your contacts by behavior, interests, or where they are in the buyer’s journey. This ensures that your marketing is hyper-relevant to the needs of your prospects, leading to higher engagement and conversion.
\n\n
2. Contextualize Your Messaging
\nNot every prospect is ready to make a decision today, and that’s okay. What’s important is that you provide contextually relevant content based on where they are in their journey—whether they’re just becoming aware of a problem or are ready to make a purchase. Using HubSpot’s Smart Content tools, you can tailor your content to specific buyer stages, ensuring that prospects receive valuable information when they need it most.
\n\n
3. Personalize for Maximum Impact
\nPersonalization is more than using someone’s first name in an email. Real personalization means using the insights from your CRM to deliver meaningful, timely messages that address your prospect’s exact pain points. Whether it’s recommending content based on past behavior or sending automated follow-up emails at critical moments, HubSpot allows you to create marketing that feels like a 1-on-1 conversation.
\n\n
HubSpot: The Tool to Bring It All Together
\nAs a HubSpot Platinum Partner and certified onboarding experts, we at DeckerDevs specialize in turning HubSpot CRM into a fully integrated sales and marketing platform that works for you. Through our deep experience, we’ve helped countless companies streamline their processes, increase engagement, and boost sales—all by utilizing the power of their CRM.
\n\n
Whether it’s automating your sales processes, creating custom workflows, or setting up advanced reporting, we ensure your CRM is configured to deliver the insights and data you need to make smarter business decisions.
\n\n
\n
\n
Ready to Revolutionize Your CRM?
\nAt deckerdevs, we believe in a full, guided journey—helping you every step of the way, from strategy and setup to full-scale implementation. Don’t settle for a generic CRM solution. Let us create a custom-tailored CRM experience that aligns with your business goals, nurtures your leads, and powers your growth.
\n\n
\n
Let’s Get Started!
\nConnect with us today, and let’s talk about how we can transform your CRM into a growth engine for your business.
\nIn today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
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\n\n\n
As experienced Platinum Hubspot Partners and newly accredited Onboarding Partners, we’ve built a process that maximizes the potential of HubSpot’s CRM, helping you craft personalized, contextual, and perfectly timed messages that convert leads into loyal customers.
\n
\n
\n
\n
\n
Unlocking the Power of Your CRM
\nThink of your CRM as more than a place to store contacts—it’s where your customer data can work for you. Imagine knowing exactly who’s ready to buy based on their behavior and engagement with your business. By using HubSpot’s sophisticated tools for segmentation, contextualization, and personalization, you can ensure your prospects get the right message at the right time.
\n\n
\n
\n
The Three Keys to CRM Success
\n1. Segment Your Audience
\nThe average consumer is bombarded with thousands of ads daily. Without segmentation, you risk becoming just another message in the noise. HubSpot’s dynamic list-building feature allows you to segment your contacts by behavior, interests, or where they are in the buyer’s journey. This ensures that your marketing is hyper-relevant to the needs of your prospects, leading to higher engagement and conversion.
\n\n
2. Contextualize Your Messaging
\nNot every prospect is ready to make a decision today, and that’s okay. What’s important is that you provide contextually relevant content based on where they are in their journey—whether they’re just becoming aware of a problem or are ready to make a purchase. Using HubSpot’s Smart Content tools, you can tailor your content to specific buyer stages, ensuring that prospects receive valuable information when they need it most.
\n\n
3. Personalize for Maximum Impact
\nPersonalization is more than using someone’s first name in an email. Real personalization means using the insights from your CRM to deliver meaningful, timely messages that address your prospect’s exact pain points. Whether it’s recommending content based on past behavior or sending automated follow-up emails at critical moments, HubSpot allows you to create marketing that feels like a 1-on-1 conversation.
\n\n
HubSpot: The Tool to Bring It All Together
\nAs a HubSpot Platinum Partner and certified onboarding experts, we at DeckerDevs specialize in turning HubSpot CRM into a fully integrated sales and marketing platform that works for you. Through our deep experience, we’ve helped countless companies streamline their processes, increase engagement, and boost sales—all by utilizing the power of their CRM.
\n\n
Whether it’s automating your sales processes, creating custom workflows, or setting up advanced reporting, we ensure your CRM is configured to deliver the insights and data you need to make smarter business decisions.
\n\n
\n
\n
Ready to Revolutionize Your CRM?
\nAt deckerdevs, we believe in a full, guided journey—helping you every step of the way, from strategy and setup to full-scale implementation. Don’t settle for a generic CRM solution. Let us create a custom-tailored CRM experience that aligns with your business goals, nurtures your leads, and powers your growth.
\n\n
\n
Let’s Get Started!
\nConnect with us today, and let’s talk about how we can transform your CRM into a growth engine for your business.
\nIn today's data-driven world, a CRM isn’t just a digital Rolodex—it’s a goldmine. At DeckerDevs, we don’t just see CRM as a tool for tracking customer names or sales transactions; we treat it as the foundation of your growth engine, capable of driving both revenue and lasting customer relationships.
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Choose Automation Over Custom Site Overhauls for Web Accessibility","id":179561981212,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Why Choose Automation Over Custom Site Overhauls for Web Accessibility","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":"","linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"use_featured_image":true,"post_body":"When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.
\n\n
At DeckerDevs, we’ve partnered with accessiBe to offer a seamless, cost-effective alternative that takes the headache out of making your site accessible for all users. Let’s break down why automated services like accessiBe are a smarter, more efficient choice than a custom-coded overhaul.
\n\n
The Costs: Custom vs. Automated Accessibility
\nCustom-coded website accessibility involves building and testing widgets for each individual page—making it a massive investment of both time and money. For large websites, this could mean tens of thousands of dollars (if not more) spent on accessibility, with no guarantee of future-proofing. Every time your site updates or expands, those custom solutions may need to be revisited, adding ongoing costs.
\nOn the other hand, accessiBe offers an AI-powered solution at a fraction of the cost. For a low annual fee, accessiBe provides accessibility compliance without the financial burden of a full site overhaul. Plus, with U.S. tax credits of up to $5,000 for making your site accessible, the cost becomes even lower, making it a no-brainer for businesses of all sizes.
\n\n
The Time Factor: Custom Coding Takes Time, Automation Delivers Results Quickly
\nWhen it comes to implementation, custom coding for accessibility isn’t just expensive—it’s also time-consuming. Each page must be individually analyzed and adjusted, which can take weeks or even months depending on the size of your site. Meanwhile, every moment your site remains non-compliant, your business is at risk of lawsuits and fines.
\nIn contrast, accessiBe offers fast and easy implementation with no disruption to your business. By adding a simple JavaScript code to your site, accessiBe’s accessWidget scans and analyzes your website, automatically making adjustments to ensure compliance within 48 hours. That means you can go from vulnerable to fully accessible in just two days—without sacrificing your team’s time or delaying your website's functionality.
\n
Improved Website Performance
\nMaking your website accessible isn’t just about avoiding lawsuits—it’s also great for your bottom line. Accessible websites are structured with clean code and optimized for SEO, which means search engines like Google are more likely to rank them higher in search results. According to a study by Semrush, 73% of accessible websites saw growth in organic traffic, and over 60% experienced an increase in overall engagement.
\nBetter still, an accessible site improves the user experience for all visitors, not just those with disabilities. Clean design, clear navigation, and optimized content make your site easier to use, boosting conversion rates and reducing bounce rates. So, accessibility doesn’t just protect your business—it also enhances your website’s performance and increases your reach.
\n\n
Tap Into a Growing Market: 15% of the Global Population Has a Disability
\nBy making your website accessible, you’re opening the door to a vast audience that many businesses unintentionally ignore. 15% of the global population—or roughly 1 billion people—live with some form of disability. According to research from The Valuable 500, this group represents an $8 trillion market opportunity.
\nIgnoring this demographic not only limits your potential audience but also sends the wrong message about your brand’s values. Accessible websites expand your customer base, allowing you to tap into a market with significant spending power while also showing that your business prioritizes inclusivity and customer experience.
\n\n
Protect Your Brand and Mitigate Legal Risks
\nWith ADA lawsuits on the rise, web accessibility isn’t just about compliance—it’s about protecting your brand from costly legal consequences. In 2022, over 100,000 businesses received demand letters for failing to meet accessibility standards, and fines for non-compliance can reach as high as $150,000.
\nBy using accessiBe, you not only ensure your site meets ADA and Web Content Accessibility Guidelines (WCAG) standards, but you also position your brand as a socially responsible leader. Businesses that prioritize accessibility build trust and loyalty with their customers, and an official accessibility statement on your site shows your commitment to inclusivity.
\n\n
Simple, Fast, and Effective: accessiBe’s Advantage
\nFor businesses looking for a solution that doesn’t break the bank or consume months of development time, accessiBe is the clear choice. Here’s why:
\n- \n
- Affordable: Starting at a low annual fee, affordable for the smallest website owner, plus options for larger sites; accessiBe is significantly more cost-effective than custom-built solutions. \n
- Fast Implementation: A simple, 2-minute JavaScript installation is all it takes to get started, with full compliance achieved within 48 hours. \n
- SEO Benefits: Accessible websites see improved performance across search engines, driving more traffic and engagement. \n
- Legal Protection: With lawsuits on the rise, staying compliant protects your business from fines and reputational damage. \n
Ready to Make Your Site Accessible?
\nAt DeckerDevs, we’re all about making complex solutions simple, effective, and scalable. That’s why we’ve partnered with accessiBe—to take the stress out of web accessibility for businesses like yours. Don’t waste time and money on a painstaking custom overhaul when you can achieve full compliance with accessiBe’s automated, AI-driven solutions.
\nWant to learn more? Contact us today to see how easy it is to make your website accessible for all.
\n","post_summary":"
When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.
\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":0,"rss_body":"When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.
\n\n
At DeckerDevs, we’ve partnered with accessiBe to offer a seamless, cost-effective alternative that takes the headache out of making your site accessible for all users. Let’s break down why automated services like accessiBe are a smarter, more efficient choice than a custom-coded overhaul.
\n\n
The Costs: Custom vs. Automated Accessibility
\nCustom-coded website accessibility involves building and testing widgets for each individual page—making it a massive investment of both time and money. For large websites, this could mean tens of thousands of dollars (if not more) spent on accessibility, with no guarantee of future-proofing. Every time your site updates or expands, those custom solutions may need to be revisited, adding ongoing costs.
\nOn the other hand, accessiBe offers an AI-powered solution at a fraction of the cost. For a low annual fee, accessiBe provides accessibility compliance without the financial burden of a full site overhaul. Plus, with U.S. tax credits of up to $5,000 for making your site accessible, the cost becomes even lower, making it a no-brainer for businesses of all sizes.
\n\n
The Time Factor: Custom Coding Takes Time, Automation Delivers Results Quickly
\nWhen it comes to implementation, custom coding for accessibility isn’t just expensive—it’s also time-consuming. Each page must be individually analyzed and adjusted, which can take weeks or even months depending on the size of your site. Meanwhile, every moment your site remains non-compliant, your business is at risk of lawsuits and fines.
\nIn contrast, accessiBe offers fast and easy implementation with no disruption to your business. By adding a simple JavaScript code to your site, accessiBe’s accessWidget scans and analyzes your website, automatically making adjustments to ensure compliance within 48 hours. That means you can go from vulnerable to fully accessible in just two days—without sacrificing your team’s time or delaying your website's functionality.
\n
Improved Website Performance
\nMaking your website accessible isn’t just about avoiding lawsuits—it’s also great for your bottom line. Accessible websites are structured with clean code and optimized for SEO, which means search engines like Google are more likely to rank them higher in search results. According to a study by Semrush, 73% of accessible websites saw growth in organic traffic, and over 60% experienced an increase in overall engagement.
\nBetter still, an accessible site improves the user experience for all visitors, not just those with disabilities. Clean design, clear navigation, and optimized content make your site easier to use, boosting conversion rates and reducing bounce rates. So, accessibility doesn’t just protect your business—it also enhances your website’s performance and increases your reach.
\n\n
Tap Into a Growing Market: 15% of the Global Population Has a Disability
\nBy making your website accessible, you’re opening the door to a vast audience that many businesses unintentionally ignore. 15% of the global population—or roughly 1 billion people—live with some form of disability. According to research from The Valuable 500, this group represents an $8 trillion market opportunity.
\nIgnoring this demographic not only limits your potential audience but also sends the wrong message about your brand’s values. Accessible websites expand your customer base, allowing you to tap into a market with significant spending power while also showing that your business prioritizes inclusivity and customer experience.
\n\n
Protect Your Brand and Mitigate Legal Risks
\nWith ADA lawsuits on the rise, web accessibility isn’t just about compliance—it’s about protecting your brand from costly legal consequences. In 2022, over 100,000 businesses received demand letters for failing to meet accessibility standards, and fines for non-compliance can reach as high as $150,000.
\nBy using accessiBe, you not only ensure your site meets ADA and Web Content Accessibility Guidelines (WCAG) standards, but you also position your brand as a socially responsible leader. Businesses that prioritize accessibility build trust and loyalty with their customers, and an official accessibility statement on your site shows your commitment to inclusivity.
\n\n
Simple, Fast, and Effective: accessiBe’s Advantage
\nFor businesses looking for a solution that doesn’t break the bank or consume months of development time, accessiBe is the clear choice. Here’s why:
\n- \n
- Affordable: Starting at a low annual fee, affordable for the smallest website owner, plus options for larger sites; accessiBe is significantly more cost-effective than custom-built solutions. \n
- Fast Implementation: A simple, 2-minute JavaScript installation is all it takes to get started, with full compliance achieved within 48 hours. \n
- SEO Benefits: Accessible websites see improved performance across search engines, driving more traffic and engagement. \n
- Legal Protection: With lawsuits on the rise, staying compliant protects your business from fines and reputational damage. \n
Ready to Make Your Site Accessible?
\nAt DeckerDevs, we’re all about making complex solutions simple, effective, and scalable. That’s why we’ve partnered with accessiBe—to take the stress out of web accessibility for businesses like yours. Don’t waste time and money on a painstaking custom overhaul when you can achieve full compliance with accessiBe’s automated, AI-driven solutions.
\nWant to learn more? Contact us today to see how easy it is to make your website accessible for all.
\n","rss_summary":"
When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.
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We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.
\n\n
At DeckerDevs, we’ve partnered with accessiBe to offer a seamless, cost-effective alternative that takes the headache out of making your site accessible for all users. Let’s break down why automated services like accessiBe are a smarter, more efficient choice than a custom-coded overhaul.
\n\n
The Costs: Custom vs. Automated Accessibility
\nCustom-coded website accessibility involves building and testing widgets for each individual page—making it a massive investment of both time and money. For large websites, this could mean tens of thousands of dollars (if not more) spent on accessibility, with no guarantee of future-proofing. Every time your site updates or expands, those custom solutions may need to be revisited, adding ongoing costs.
\nOn the other hand, accessiBe offers an AI-powered solution at a fraction of the cost. For a low annual fee, accessiBe provides accessibility compliance without the financial burden of a full site overhaul. Plus, with U.S. tax credits of up to $5,000 for making your site accessible, the cost becomes even lower, making it a no-brainer for businesses of all sizes.
\n\n
The Time Factor: Custom Coding Takes Time, Automation Delivers Results Quickly
\nWhen it comes to implementation, custom coding for accessibility isn’t just expensive—it’s also time-consuming. Each page must be individually analyzed and adjusted, which can take weeks or even months depending on the size of your site. Meanwhile, every moment your site remains non-compliant, your business is at risk of lawsuits and fines.
\nIn contrast, accessiBe offers fast and easy implementation with no disruption to your business. By adding a simple JavaScript code to your site, accessiBe’s accessWidget scans and analyzes your website, automatically making adjustments to ensure compliance within 48 hours. That means you can go from vulnerable to fully accessible in just two days—without sacrificing your team’s time or delaying your website's functionality.
\n
Improved Website Performance
\nMaking your website accessible isn’t just about avoiding lawsuits—it’s also great for your bottom line. Accessible websites are structured with clean code and optimized for SEO, which means search engines like Google are more likely to rank them higher in search results. According to a study by Semrush, 73% of accessible websites saw growth in organic traffic, and over 60% experienced an increase in overall engagement.
\nBetter still, an accessible site improves the user experience for all visitors, not just those with disabilities. Clean design, clear navigation, and optimized content make your site easier to use, boosting conversion rates and reducing bounce rates. So, accessibility doesn’t just protect your business—it also enhances your website’s performance and increases your reach.
\n\n
Tap Into a Growing Market: 15% of the Global Population Has a Disability
\nBy making your website accessible, you’re opening the door to a vast audience that many businesses unintentionally ignore. 15% of the global population—or roughly 1 billion people—live with some form of disability. According to research from The Valuable 500, this group represents an $8 trillion market opportunity.
\nIgnoring this demographic not only limits your potential audience but also sends the wrong message about your brand’s values. Accessible websites expand your customer base, allowing you to tap into a market with significant spending power while also showing that your business prioritizes inclusivity and customer experience.
\n\n
Protect Your Brand and Mitigate Legal Risks
\nWith ADA lawsuits on the rise, web accessibility isn’t just about compliance—it’s about protecting your brand from costly legal consequences. In 2022, over 100,000 businesses received demand letters for failing to meet accessibility standards, and fines for non-compliance can reach as high as $150,000.
\nBy using accessiBe, you not only ensure your site meets ADA and Web Content Accessibility Guidelines (WCAG) standards, but you also position your brand as a socially responsible leader. Businesses that prioritize accessibility build trust and loyalty with their customers, and an official accessibility statement on your site shows your commitment to inclusivity.
\n\n
Simple, Fast, and Effective: accessiBe’s Advantage
\nFor businesses looking for a solution that doesn’t break the bank or consume months of development time, accessiBe is the clear choice. Here’s why:
\n- \n
- Affordable: Starting at a low annual fee, affordable for the smallest website owner, plus options for larger sites; accessiBe is significantly more cost-effective than custom-built solutions. \n
- Fast Implementation: A simple, 2-minute JavaScript installation is all it takes to get started, with full compliance achieved within 48 hours. \n
- SEO Benefits: Accessible websites see improved performance across search engines, driving more traffic and engagement. \n
- Legal Protection: With lawsuits on the rise, staying compliant protects your business from fines and reputational damage. \n
Ready to Make Your Site Accessible?
\nAt DeckerDevs, we’re all about making complex solutions simple, effective, and scalable. That’s why we’ve partnered with accessiBe—to take the stress out of web accessibility for businesses like yours. Don’t waste time and money on a painstaking custom overhaul when you can achieve full compliance with accessiBe’s automated, AI-driven solutions.
\nWant to learn more? Contact us today to see how easy it is to make your website accessible for all.
\n","postBodyRss":"
When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.
\n\n
At DeckerDevs, we’ve partnered with accessiBe to offer a seamless, cost-effective alternative that takes the headache out of making your site accessible for all users. Let’s break down why automated services like accessiBe are a smarter, more efficient choice than a custom-coded overhaul.
\n\n
The Costs: Custom vs. Automated Accessibility
\nCustom-coded website accessibility involves building and testing widgets for each individual page—making it a massive investment of both time and money. For large websites, this could mean tens of thousands of dollars (if not more) spent on accessibility, with no guarantee of future-proofing. Every time your site updates or expands, those custom solutions may need to be revisited, adding ongoing costs.
\nOn the other hand, accessiBe offers an AI-powered solution at a fraction of the cost. For a low annual fee, accessiBe provides accessibility compliance without the financial burden of a full site overhaul. Plus, with U.S. tax credits of up to $5,000 for making your site accessible, the cost becomes even lower, making it a no-brainer for businesses of all sizes.
\n\n
The Time Factor: Custom Coding Takes Time, Automation Delivers Results Quickly
\nWhen it comes to implementation, custom coding for accessibility isn’t just expensive—it’s also time-consuming. Each page must be individually analyzed and adjusted, which can take weeks or even months depending on the size of your site. Meanwhile, every moment your site remains non-compliant, your business is at risk of lawsuits and fines.
\nIn contrast, accessiBe offers fast and easy implementation with no disruption to your business. By adding a simple JavaScript code to your site, accessiBe’s accessWidget scans and analyzes your website, automatically making adjustments to ensure compliance within 48 hours. That means you can go from vulnerable to fully accessible in just two days—without sacrificing your team’s time or delaying your website's functionality.
\n
Improved Website Performance
\nMaking your website accessible isn’t just about avoiding lawsuits—it’s also great for your bottom line. Accessible websites are structured with clean code and optimized for SEO, which means search engines like Google are more likely to rank them higher in search results. According to a study by Semrush, 73% of accessible websites saw growth in organic traffic, and over 60% experienced an increase in overall engagement.
\nBetter still, an accessible site improves the user experience for all visitors, not just those with disabilities. Clean design, clear navigation, and optimized content make your site easier to use, boosting conversion rates and reducing bounce rates. So, accessibility doesn’t just protect your business—it also enhances your website’s performance and increases your reach.
\n\n
Tap Into a Growing Market: 15% of the Global Population Has a Disability
\nBy making your website accessible, you’re opening the door to a vast audience that many businesses unintentionally ignore. 15% of the global population—or roughly 1 billion people—live with some form of disability. According to research from The Valuable 500, this group represents an $8 trillion market opportunity.
\nIgnoring this demographic not only limits your potential audience but also sends the wrong message about your brand’s values. Accessible websites expand your customer base, allowing you to tap into a market with significant spending power while also showing that your business prioritizes inclusivity and customer experience.
\n\n
Protect Your Brand and Mitigate Legal Risks
\nWith ADA lawsuits on the rise, web accessibility isn’t just about compliance—it’s about protecting your brand from costly legal consequences. In 2022, over 100,000 businesses received demand letters for failing to meet accessibility standards, and fines for non-compliance can reach as high as $150,000.
\nBy using accessiBe, you not only ensure your site meets ADA and Web Content Accessibility Guidelines (WCAG) standards, but you also position your brand as a socially responsible leader. Businesses that prioritize accessibility build trust and loyalty with their customers, and an official accessibility statement on your site shows your commitment to inclusivity.
\n\n
Simple, Fast, and Effective: accessiBe’s Advantage
\nFor businesses looking for a solution that doesn’t break the bank or consume months of development time, accessiBe is the clear choice. Here’s why:
\n- \n
- Affordable: Starting at a low annual fee, affordable for the smallest website owner, plus options for larger sites; accessiBe is significantly more cost-effective than custom-built solutions. \n
- Fast Implementation: A simple, 2-minute JavaScript installation is all it takes to get started, with full compliance achieved within 48 hours. \n
- SEO Benefits: Accessible websites see improved performance across search engines, driving more traffic and engagement. \n
- Legal Protection: With lawsuits on the rise, staying compliant protects your business from fines and reputational damage. \n
Ready to Make Your Site Accessible?
\nAt DeckerDevs, we’re all about making complex solutions simple, effective, and scalable. That’s why we’ve partnered with accessiBe—to take the stress out of web accessibility for businesses like yours. Don’t waste time and money on a painstaking custom overhaul when you can achieve full compliance with accessiBe’s automated, AI-driven solutions.
\nWant to learn more? Contact us today to see how easy it is to make your website accessible for all.
\n","postEmailContent":"
When it comes to making your website accessible, there are two main paths: painstakingly coding custom accessibility solutions for each page or opting for an automated service like accessiBe. While custom coding can seem like a good idea, it’s often time-consuming, expensive, and overwhelming for both developers and clients—especially for large sites with thousands of pages.
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\n\n
At DeckerDevs, we’ve partnered with accessiBe to offer a seamless, cost-effective alternative that takes the headache out of making your site accessible for all users. Let’s break down why automated services like accessiBe are a smarter, more efficient choice than a custom-coded overhaul.
\n\n
The Costs: Custom vs. Automated Accessibility
\nCustom-coded website accessibility involves building and testing widgets for each individual page—making it a massive investment of both time and money. For large websites, this could mean tens of thousands of dollars (if not more) spent on accessibility, with no guarantee of future-proofing. Every time your site updates or expands, those custom solutions may need to be revisited, adding ongoing costs.
\nOn the other hand, accessiBe offers an AI-powered solution at a fraction of the cost. For a low annual fee, accessiBe provides accessibility compliance without the financial burden of a full site overhaul. Plus, with U.S. tax credits of up to $5,000 for making your site accessible, the cost becomes even lower, making it a no-brainer for businesses of all sizes.
\n\n
The Time Factor: Custom Coding Takes Time, Automation Delivers Results Quickly
\nWhen it comes to implementation, custom coding for accessibility isn’t just expensive—it’s also time-consuming. Each page must be individually analyzed and adjusted, which can take weeks or even months depending on the size of your site. Meanwhile, every moment your site remains non-compliant, your business is at risk of lawsuits and fines.
\nIn contrast, accessiBe offers fast and easy implementation with no disruption to your business. By adding a simple JavaScript code to your site, accessiBe’s accessWidget scans and analyzes your website, automatically making adjustments to ensure compliance within 48 hours. That means you can go from vulnerable to fully accessible in just two days—without sacrificing your team’s time or delaying your website's functionality.
\n
Improved Website Performance
\nMaking your website accessible isn’t just about avoiding lawsuits—it’s also great for your bottom line. Accessible websites are structured with clean code and optimized for SEO, which means search engines like Google are more likely to rank them higher in search results. According to a study by Semrush, 73% of accessible websites saw growth in organic traffic, and over 60% experienced an increase in overall engagement.
\nBetter still, an accessible site improves the user experience for all visitors, not just those with disabilities. Clean design, clear navigation, and optimized content make your site easier to use, boosting conversion rates and reducing bounce rates. So, accessibility doesn’t just protect your business—it also enhances your website’s performance and increases your reach.
\n\n
Tap Into a Growing Market: 15% of the Global Population Has a Disability
\nBy making your website accessible, you’re opening the door to a vast audience that many businesses unintentionally ignore. 15% of the global population—or roughly 1 billion people—live with some form of disability. According to research from The Valuable 500, this group represents an $8 trillion market opportunity.
\nIgnoring this demographic not only limits your potential audience but also sends the wrong message about your brand’s values. Accessible websites expand your customer base, allowing you to tap into a market with significant spending power while also showing that your business prioritizes inclusivity and customer experience.
\n\n
Protect Your Brand and Mitigate Legal Risks
\nWith ADA lawsuits on the rise, web accessibility isn’t just about compliance—it’s about protecting your brand from costly legal consequences. In 2022, over 100,000 businesses received demand letters for failing to meet accessibility standards, and fines for non-compliance can reach as high as $150,000.
\nBy using accessiBe, you not only ensure your site meets ADA and Web Content Accessibility Guidelines (WCAG) standards, but you also position your brand as a socially responsible leader. Businesses that prioritize accessibility build trust and loyalty with their customers, and an official accessibility statement on your site shows your commitment to inclusivity.
\n\n
Simple, Fast, and Effective: accessiBe’s Advantage
\nFor businesses looking for a solution that doesn’t break the bank or consume months of development time, accessiBe is the clear choice. Here’s why:
\n- \n
- Affordable: Starting at a low annual fee, affordable for the smallest website owner, plus options for larger sites; accessiBe is significantly more cost-effective than custom-built solutions. \n
- Fast Implementation: A simple, 2-minute JavaScript installation is all it takes to get started, with full compliance achieved within 48 hours. \n
- SEO Benefits: Accessible websites see improved performance across search engines, driving more traffic and engagement. \n
- Legal Protection: With lawsuits on the rise, staying compliant protects your business from fines and reputational damage. \n
Ready to Make Your Site Accessible?
\nAt DeckerDevs, we’re all about making complex solutions simple, effective, and scalable. That’s why we’ve partnered with accessiBe—to take the stress out of web accessibility for businesses like yours. Don’t waste time and money on a painstaking custom overhaul when you can achieve full compliance with accessiBe’s automated, AI-driven solutions.
\nWant to learn more? Contact us today to see how easy it is to make your website accessible for all.
\n","rssSummary":"
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Web Accessibility is a Must","id":179561979675,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Why Web Accessibility is a Must","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":"","linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"use_featured_image":true,"post_body":"At DeckerDevs, we’ve always been committed to helping businesses stay ahead of the curve. But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
\nWe recently partnered with accessiBe, the leading provider of web accessibility solutions, to help our clients ensure their websites are fully accessible. This partnership isn't just about offering a new service—it’s about protecting businesses from the growing trend of web accessibility lawsuits and ensuring their websites are compliant with laws like the Americans with Disabilities Act (ADA).
\n\n
The Legal Risks: A Case in Point
\nTo illustrate just how high the stakes can be, we recently worked with an online retail client who faced a targeted lawsuit for not providing an accessible shopping experience for a disabled customer. The result? Over $80,000 in fines and legal fees. This wasn’t an isolated incident—2022 saw a record 3,250 ADA lawsuits related to web accessibility, with even more demand letters sent to non-compliant businesses.
\nThe ADA mandates that websites must be accessible to people with disabilities, treating them as places of public accommodation. With lawsuits and demand letters increasing year after year, having a non-compliant website isn’t just a risk—it’s an invitation for costly legal battles.
\n\n
Why Compliance is Critical
\nThe Americans with Disabilities Act (ADA), passed in 1990, was initially focused on physical accessibility. However, as the internet became a critical part of everyday life, the ADA has been interpreted to apply to websites, making them subject to the same accessibility standards as physical locations. According to the Department of Justice (DOJ), websites are considered public accommodations and must comply with ADA standards, which includes adhering to the Web Content Accessibility Guidelines (WCAG).
\nFailure to comply with these standards can lead to fines as high as $150,000, not to mention the reputational damage and lost business from being inaccessible to a significant portion of the population. The numbers speak for themselves: in 2022 alone, over 100,000 businesses were targeted with demand letters for failing to comply with web accessibility standards.
\n\n
Why We Partnered with accessiBe
\nAt DeckerDevs, we’re committed to helping our clients not only grow but protect their businesses. That’s why we’ve partnered with accessiBe, a leader in AI-powered web accessibility solutions. Their technology ensures your website is accessible to everyone, offering tools that allow users to select their own accessibility profiles and seamlessly navigate your site.
\naccessiBe’s solutions don’t just protect you from legal risk—they also expand your audience. With 1 in 4 Americans living with a disability, an accessible website opens the door to an additional 25% of potential customers, increasing your reach and helping you grow your business.
\n\n
The Business Benefits of Accessibility
\nEnsuring your website is accessible comes with more than just legal compliance. Here’s what you stand to gain:
\n- \n
- Expand Your Audience: Make your business accessible to 25% of the population, many of whom are eager to engage with businesses that prioritize inclusion. \n
- Boost SEO and Web Performance: Accessibility improvements such as image alt tags and structured content not only make your site more usable but also enhance your SEO, driving organic traffic. \n
- Enhance User Experience: An accessible site is easier for everyone to use, reducing confusion and frustration for all visitors. \n
- Protect Your Reputation: Demonstrating a commitment to accessibility shows that your business values inclusion and social responsibility. \n
- Mitigate Legal Risk: With lawsuits on the rise, web accessibility compliance is a safeguard against expensive fines and legal fees. \n
Ready to Protect Your Business and Enhance Your Website?
\nAt DeckerDevs, we’re not just about providing cutting-edge web development—we’re about future-proofing your business. With our accessiBe partnership, we can help you stay compliant, avoid costly lawsuits, and expand your reach.
\nLet’s start the conversation about how we can make your website accessible, compliant, and ready to grow.
At DeckerDevs, we’ve always been committed to helping businesses stay ahead of the curve. But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":0,"rss_body":"At DeckerDevs, we’ve always been committed to helping businesses stay ahead of the curve. But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
\nWe recently partnered with accessiBe, the leading provider of web accessibility solutions, to help our clients ensure their websites are fully accessible. This partnership isn't just about offering a new service—it’s about protecting businesses from the growing trend of web accessibility lawsuits and ensuring their websites are compliant with laws like the Americans with Disabilities Act (ADA).
\n\n
The Legal Risks: A Case in Point
\nTo illustrate just how high the stakes can be, we recently worked with an online retail client who faced a targeted lawsuit for not providing an accessible shopping experience for a disabled customer. The result? Over $80,000 in fines and legal fees. This wasn’t an isolated incident—2022 saw a record 3,250 ADA lawsuits related to web accessibility, with even more demand letters sent to non-compliant businesses.
\nThe ADA mandates that websites must be accessible to people with disabilities, treating them as places of public accommodation. With lawsuits and demand letters increasing year after year, having a non-compliant website isn’t just a risk—it’s an invitation for costly legal battles.
\n\n
Why Compliance is Critical
\nThe Americans with Disabilities Act (ADA), passed in 1990, was initially focused on physical accessibility. However, as the internet became a critical part of everyday life, the ADA has been interpreted to apply to websites, making them subject to the same accessibility standards as physical locations. According to the Department of Justice (DOJ), websites are considered public accommodations and must comply with ADA standards, which includes adhering to the Web Content Accessibility Guidelines (WCAG).
\nFailure to comply with these standards can lead to fines as high as $150,000, not to mention the reputational damage and lost business from being inaccessible to a significant portion of the population. The numbers speak for themselves: in 2022 alone, over 100,000 businesses were targeted with demand letters for failing to comply with web accessibility standards.
\n\n
Why We Partnered with accessiBe
\nAt DeckerDevs, we’re committed to helping our clients not only grow but protect their businesses. That’s why we’ve partnered with accessiBe, a leader in AI-powered web accessibility solutions. Their technology ensures your website is accessible to everyone, offering tools that allow users to select their own accessibility profiles and seamlessly navigate your site.
\naccessiBe’s solutions don’t just protect you from legal risk—they also expand your audience. With 1 in 4 Americans living with a disability, an accessible website opens the door to an additional 25% of potential customers, increasing your reach and helping you grow your business.
\n\n
The Business Benefits of Accessibility
\nEnsuring your website is accessible comes with more than just legal compliance. Here’s what you stand to gain:
\n- \n
- Expand Your Audience: Make your business accessible to 25% of the population, many of whom are eager to engage with businesses that prioritize inclusion. \n
- Boost SEO and Web Performance: Accessibility improvements such as image alt tags and structured content not only make your site more usable but also enhance your SEO, driving organic traffic. \n
- Enhance User Experience: An accessible site is easier for everyone to use, reducing confusion and frustration for all visitors. \n
- Protect Your Reputation: Demonstrating a commitment to accessibility shows that your business values inclusion and social responsibility. \n
- Mitigate Legal Risk: With lawsuits on the rise, web accessibility compliance is a safeguard against expensive fines and legal fees. \n
Ready to Protect Your Business and Enhance Your Website?
\nAt DeckerDevs, we’re not just about providing cutting-edge web development—we’re about future-proofing your business. With our accessiBe partnership, we can help you stay compliant, avoid costly lawsuits, and expand your reach.
\nLet’s start the conversation about how we can make your website accessible, compliant, and ready to grow.
At DeckerDevs, we’ve always been committed to helping businesses stay ahead of the curve. But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
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But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
\nWe recently partnered with accessiBe, the leading provider of web accessibility solutions, to help our clients ensure their websites are fully accessible. This partnership isn't just about offering a new service—it’s about protecting businesses from the growing trend of web accessibility lawsuits and ensuring their websites are compliant with laws like the Americans with Disabilities Act (ADA).
\n\n
The Legal Risks: A Case in Point
\nTo illustrate just how high the stakes can be, we recently worked with an online retail client who faced a targeted lawsuit for not providing an accessible shopping experience for a disabled customer. The result? Over $80,000 in fines and legal fees. This wasn’t an isolated incident—2022 saw a record 3,250 ADA lawsuits related to web accessibility, with even more demand letters sent to non-compliant businesses.
\nThe ADA mandates that websites must be accessible to people with disabilities, treating them as places of public accommodation. With lawsuits and demand letters increasing year after year, having a non-compliant website isn’t just a risk—it’s an invitation for costly legal battles.
\n\n
Why Compliance is Critical
\nThe Americans with Disabilities Act (ADA), passed in 1990, was initially focused on physical accessibility. However, as the internet became a critical part of everyday life, the ADA has been interpreted to apply to websites, making them subject to the same accessibility standards as physical locations. According to the Department of Justice (DOJ), websites are considered public accommodations and must comply with ADA standards, which includes adhering to the Web Content Accessibility Guidelines (WCAG).
\nFailure to comply with these standards can lead to fines as high as $150,000, not to mention the reputational damage and lost business from being inaccessible to a significant portion of the population. The numbers speak for themselves: in 2022 alone, over 100,000 businesses were targeted with demand letters for failing to comply with web accessibility standards.
\n\n
Why We Partnered with accessiBe
\nAt DeckerDevs, we’re committed to helping our clients not only grow but protect their businesses. That’s why we’ve partnered with accessiBe, a leader in AI-powered web accessibility solutions. Their technology ensures your website is accessible to everyone, offering tools that allow users to select their own accessibility profiles and seamlessly navigate your site.
\naccessiBe’s solutions don’t just protect you from legal risk—they also expand your audience. With 1 in 4 Americans living with a disability, an accessible website opens the door to an additional 25% of potential customers, increasing your reach and helping you grow your business.
\n\n
The Business Benefits of Accessibility
\nEnsuring your website is accessible comes with more than just legal compliance. Here’s what you stand to gain:
\n- \n
- Expand Your Audience: Make your business accessible to 25% of the population, many of whom are eager to engage with businesses that prioritize inclusion. \n
- Boost SEO and Web Performance: Accessibility improvements such as image alt tags and structured content not only make your site more usable but also enhance your SEO, driving organic traffic. \n
- Enhance User Experience: An accessible site is easier for everyone to use, reducing confusion and frustration for all visitors. \n
- Protect Your Reputation: Demonstrating a commitment to accessibility shows that your business values inclusion and social responsibility. \n
- Mitigate Legal Risk: With lawsuits on the rise, web accessibility compliance is a safeguard against expensive fines and legal fees. \n
Ready to Protect Your Business and Enhance Your Website?
\nAt DeckerDevs, we’re not just about providing cutting-edge web development—we’re about future-proofing your business. With our accessiBe partnership, we can help you stay compliant, avoid costly lawsuits, and expand your reach.
\nLet’s start the conversation about how we can make your website accessible, compliant, and ready to grow.
At DeckerDevs, we’ve always been committed to helping businesses stay ahead of the curve. But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
\nWe recently partnered with accessiBe, the leading provider of web accessibility solutions, to help our clients ensure their websites are fully accessible. This partnership isn't just about offering a new service—it’s about protecting businesses from the growing trend of web accessibility lawsuits and ensuring their websites are compliant with laws like the Americans with Disabilities Act (ADA).
\n\n
The Legal Risks: A Case in Point
\nTo illustrate just how high the stakes can be, we recently worked with an online retail client who faced a targeted lawsuit for not providing an accessible shopping experience for a disabled customer. The result? Over $80,000 in fines and legal fees. This wasn’t an isolated incident—2022 saw a record 3,250 ADA lawsuits related to web accessibility, with even more demand letters sent to non-compliant businesses.
\nThe ADA mandates that websites must be accessible to people with disabilities, treating them as places of public accommodation. With lawsuits and demand letters increasing year after year, having a non-compliant website isn’t just a risk—it’s an invitation for costly legal battles.
\n\n
Why Compliance is Critical
\nThe Americans with Disabilities Act (ADA), passed in 1990, was initially focused on physical accessibility. However, as the internet became a critical part of everyday life, the ADA has been interpreted to apply to websites, making them subject to the same accessibility standards as physical locations. According to the Department of Justice (DOJ), websites are considered public accommodations and must comply with ADA standards, which includes adhering to the Web Content Accessibility Guidelines (WCAG).
\nFailure to comply with these standards can lead to fines as high as $150,000, not to mention the reputational damage and lost business from being inaccessible to a significant portion of the population. The numbers speak for themselves: in 2022 alone, over 100,000 businesses were targeted with demand letters for failing to comply with web accessibility standards.
\n\n
Why We Partnered with accessiBe
\nAt DeckerDevs, we’re committed to helping our clients not only grow but protect their businesses. That’s why we’ve partnered with accessiBe, a leader in AI-powered web accessibility solutions. Their technology ensures your website is accessible to everyone, offering tools that allow users to select their own accessibility profiles and seamlessly navigate your site.
\naccessiBe’s solutions don’t just protect you from legal risk—they also expand your audience. With 1 in 4 Americans living with a disability, an accessible website opens the door to an additional 25% of potential customers, increasing your reach and helping you grow your business.
\n\n
The Business Benefits of Accessibility
\nEnsuring your website is accessible comes with more than just legal compliance. Here’s what you stand to gain:
\n- \n
- Expand Your Audience: Make your business accessible to 25% of the population, many of whom are eager to engage with businesses that prioritize inclusion. \n
- Boost SEO and Web Performance: Accessibility improvements such as image alt tags and structured content not only make your site more usable but also enhance your SEO, driving organic traffic. \n
- Enhance User Experience: An accessible site is easier for everyone to use, reducing confusion and frustration for all visitors. \n
- Protect Your Reputation: Demonstrating a commitment to accessibility shows that your business values inclusion and social responsibility. \n
- Mitigate Legal Risk: With lawsuits on the rise, web accessibility compliance is a safeguard against expensive fines and legal fees. \n
Ready to Protect Your Business and Enhance Your Website?
\nAt DeckerDevs, we’re not just about providing cutting-edge web development—we’re about future-proofing your business. With our accessiBe partnership, we can help you stay compliant, avoid costly lawsuits, and expand your reach.
\nLet’s start the conversation about how we can make your website accessible, compliant, and ready to grow.
At DeckerDevs, we’ve always been committed to helping businesses stay ahead of the curve. But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/digital%20accessibilty.png","postListContent":"At DeckerDevs, we’ve always been committed to helping businesses stay ahead of the curve. But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
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","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/digital%20accessibilty.png","postSummary":"At DeckerDevs, we’ve always been committed to helping businesses stay ahead of the curve. But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
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","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"EbZAGCUu","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/automated%20accessibilty.png","previousPostFeaturedImageAltText":"","previousPostName":"Why Choose Automation Over Custom Site Overhauls for Web Accessibility","previousPostSlug":"blogs/why-choose-automation-over-custom-website-overhauls-for-web-accessibility","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1727438400000,"publishDateLocalTime":1727438400000,"publishDateLocalized":{"date":1727438400000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1733254698232,"publishedByEmail":null,"publishedById":64007418,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/why-web-accessibility-is-a-must","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"At DeckerDevs, we’ve always been committed to helping businesses stay ahead of the curve. But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
\nWe recently partnered with accessiBe, the leading provider of web accessibility solutions, to help our clients ensure their websites are fully accessible. This partnership isn't just about offering a new service—it’s about protecting businesses from the growing trend of web accessibility lawsuits and ensuring their websites are compliant with laws like the Americans with Disabilities Act (ADA).
\n\n
The Legal Risks: A Case in Point
\nTo illustrate just how high the stakes can be, we recently worked with an online retail client who faced a targeted lawsuit for not providing an accessible shopping experience for a disabled customer. The result? Over $80,000 in fines and legal fees. This wasn’t an isolated incident—2022 saw a record 3,250 ADA lawsuits related to web accessibility, with even more demand letters sent to non-compliant businesses.
\nThe ADA mandates that websites must be accessible to people with disabilities, treating them as places of public accommodation. With lawsuits and demand letters increasing year after year, having a non-compliant website isn’t just a risk—it’s an invitation for costly legal battles.
\n\n
Why Compliance is Critical
\nThe Americans with Disabilities Act (ADA), passed in 1990, was initially focused on physical accessibility. However, as the internet became a critical part of everyday life, the ADA has been interpreted to apply to websites, making them subject to the same accessibility standards as physical locations. According to the Department of Justice (DOJ), websites are considered public accommodations and must comply with ADA standards, which includes adhering to the Web Content Accessibility Guidelines (WCAG).
\nFailure to comply with these standards can lead to fines as high as $150,000, not to mention the reputational damage and lost business from being inaccessible to a significant portion of the population. The numbers speak for themselves: in 2022 alone, over 100,000 businesses were targeted with demand letters for failing to comply with web accessibility standards.
\n\n
Why We Partnered with accessiBe
\nAt DeckerDevs, we’re committed to helping our clients not only grow but protect their businesses. That’s why we’ve partnered with accessiBe, a leader in AI-powered web accessibility solutions. Their technology ensures your website is accessible to everyone, offering tools that allow users to select their own accessibility profiles and seamlessly navigate your site.
\naccessiBe’s solutions don’t just protect you from legal risk—they also expand your audience. With 1 in 4 Americans living with a disability, an accessible website opens the door to an additional 25% of potential customers, increasing your reach and helping you grow your business.
\n\n
The Business Benefits of Accessibility
\nEnsuring your website is accessible comes with more than just legal compliance. Here’s what you stand to gain:
\n- \n
- Expand Your Audience: Make your business accessible to 25% of the population, many of whom are eager to engage with businesses that prioritize inclusion. \n
- Boost SEO and Web Performance: Accessibility improvements such as image alt tags and structured content not only make your site more usable but also enhance your SEO, driving organic traffic. \n
- Enhance User Experience: An accessible site is easier for everyone to use, reducing confusion and frustration for all visitors. \n
- Protect Your Reputation: Demonstrating a commitment to accessibility shows that your business values inclusion and social responsibility. \n
- Mitigate Legal Risk: With lawsuits on the rise, web accessibility compliance is a safeguard against expensive fines and legal fees. \n
Ready to Protect Your Business and Enhance Your Website?
\nAt DeckerDevs, we’re not just about providing cutting-edge web development—we’re about future-proofing your business. With our accessiBe partnership, we can help you stay compliant, avoid costly lawsuits, and expand your reach.
\nLet’s start the conversation about how we can make your website accessible, compliant, and ready to grow.
At DeckerDevs, we’ve always been committed to helping businesses stay ahead of the curve. But as the digital landscape evolves, ensuring your website is accessible to everyone is no longer just a \"nice-to-have.\" It’s a legal requirement, and failure to comply can lead to serious financial consequences.
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Accessibility","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":"","linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"use_featured_image":true,"post_body":"At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.
\n\n\n
Why Web Accessibility is Non-Negotiable
\n\n
Did you know that 1 in 4 people in the U.S. has a disability? That’s 25% of the population who may face barriers to accessing your website or digital assets. And we’re not just talking about doing the right thing—ensuring your site is accessible isn’t just an ethical move, it’s a legal requirement under the Americans with Disabilities Act (ADA). Websites need to adhere to the Web Content Accessibility Guidelines (WCAG) to make sure they’re perceivable, operable, understandable, and robust for users with disabilities.
\n\n
Inclusion Meets Compliance in One Seamless Solution
\n\n
Our partnership with accessiBe means you can improve your website’s accessibility without the headache of manual adjustments. With AI-powered solutions, accessiBe brings your site into compliance with the ADA and WCAG guidelines effortlessly. Their smart technology creates an accessible experience tailored to each user, ensuring that everyone, regardless of their ability, can engage with your content.
\n\n
The session-based widget allows users to choose their preferred accessibility profile—whether they need larger text, screen reader compatibility, or other adjustments. This solution works harmoniously with assistive technologies, so users can navigate your site smoothly without any disruption.
\n
Why We Chose accessiBe
\n\n
We partner with companies that align with our values of innovation and inclusivity, and accessiBe ticks all the boxes. As a market leader in web accessibility, they’re committed to making the web a more inclusive space through continuous innovation and feedback from the disability community. When you work with us and accessiBe, you're not just making your site accessible—you’re embracing a future where digital inclusivity is the standard.
\n\n
The Business Advantages of an Accessible Website
\n\n
Let’s be real: an accessible website isn’t just good for your users, it’s great for your business. Here’s why:
\n\n
- Expand Your Audience: By opening your site to the 25% of the population with disabilities, you’re tapping into a market that many businesses overlook.
\n- Boost SEO and Web Performance: Accessibility features like properly structured content and image alt text improve your site’s SEO, driving organic traffic and engagement.
\n- Enhance User Experience: Accessibility features make navigation clearer and more intuitive, offering a better UX for all visitors, not just those with disabilities.
\n- Build a Positive Brand Reputation: An accessible site shows that your company is committed to inclusion and social responsibility, positioning you as a leader in the modern digital landscape.
\n- Avoid Legal Risk: Accessibility compliance isn’t optional. By ensuring your site meets ADA and WCAG standards, you reduce the risk of lawsuits and penalties for non-compliance.
\n\n
Ready to Dive Into Digital Accessibility?
\n\n
At DeckerDevs, we’re here to guide you every step of the way. If you’re unsure whether your site is accessible, we can help. Get in touch today to learn more about how our partnership with accessiBe can benefit your business, your users, and your bottom line.
\n\n
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At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.
\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":0,"rss_body":"At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.
\n\n\n
Why Web Accessibility is Non-Negotiable
\n\n
Did you know that 1 in 4 people in the U.S. has a disability? That’s 25% of the population who may face barriers to accessing your website or digital assets. And we’re not just talking about doing the right thing—ensuring your site is accessible isn’t just an ethical move, it’s a legal requirement under the Americans with Disabilities Act (ADA). Websites need to adhere to the Web Content Accessibility Guidelines (WCAG) to make sure they’re perceivable, operable, understandable, and robust for users with disabilities.
\n\n
Inclusion Meets Compliance in One Seamless Solution
\n\n
Our partnership with accessiBe means you can improve your website’s accessibility without the headache of manual adjustments. With AI-powered solutions, accessiBe brings your site into compliance with the ADA and WCAG guidelines effortlessly. Their smart technology creates an accessible experience tailored to each user, ensuring that everyone, regardless of their ability, can engage with your content.
\n\n
The session-based widget allows users to choose their preferred accessibility profile—whether they need larger text, screen reader compatibility, or other adjustments. This solution works harmoniously with assistive technologies, so users can navigate your site smoothly without any disruption.
\n
Why We Chose accessiBe
\n\n
We partner with companies that align with our values of innovation and inclusivity, and accessiBe ticks all the boxes. As a market leader in web accessibility, they’re committed to making the web a more inclusive space through continuous innovation and feedback from the disability community. When you work with us and accessiBe, you're not just making your site accessible—you’re embracing a future where digital inclusivity is the standard.
\n\n
The Business Advantages of an Accessible Website
\n\n
Let’s be real: an accessible website isn’t just good for your users, it’s great for your business. Here’s why:
\n\n
- Expand Your Audience: By opening your site to the 25% of the population with disabilities, you’re tapping into a market that many businesses overlook.
\n- Boost SEO and Web Performance: Accessibility features like properly structured content and image alt text improve your site’s SEO, driving organic traffic and engagement.
\n- Enhance User Experience: Accessibility features make navigation clearer and more intuitive, offering a better UX for all visitors, not just those with disabilities.
\n- Build a Positive Brand Reputation: An accessible site shows that your company is committed to inclusion and social responsibility, positioning you as a leader in the modern digital landscape.
\n- Avoid Legal Risk: Accessibility compliance isn’t optional. By ensuring your site meets ADA and WCAG standards, you reduce the risk of lawsuits and penalties for non-compliance.
\n\n
Ready to Dive Into Digital Accessibility?
\n\n
At DeckerDevs, we’re here to guide you every step of the way. If you’re unsure whether your site is accessible, we can help. Get in touch today to learn more about how our partnership with accessiBe can benefit your business, your users, and your bottom line.
\n\n
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Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.
\n\n\n
Why Web Accessibility is Non-Negotiable
\n\n
Did you know that 1 in 4 people in the U.S. has a disability? That’s 25% of the population who may face barriers to accessing your website or digital assets. And we’re not just talking about doing the right thing—ensuring your site is accessible isn’t just an ethical move, it’s a legal requirement under the Americans with Disabilities Act (ADA). Websites need to adhere to the Web Content Accessibility Guidelines (WCAG) to make sure they’re perceivable, operable, understandable, and robust for users with disabilities.
\n\n
Inclusion Meets Compliance in One Seamless Solution
\n\n
Our partnership with accessiBe means you can improve your website’s accessibility without the headache of manual adjustments. With AI-powered solutions, accessiBe brings your site into compliance with the ADA and WCAG guidelines effortlessly. Their smart technology creates an accessible experience tailored to each user, ensuring that everyone, regardless of their ability, can engage with your content.
\n\n
The session-based widget allows users to choose their preferred accessibility profile—whether they need larger text, screen reader compatibility, or other adjustments. This solution works harmoniously with assistive technologies, so users can navigate your site smoothly without any disruption.
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Why We Chose accessiBe
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We partner with companies that align with our values of innovation and inclusivity, and accessiBe ticks all the boxes. As a market leader in web accessibility, they’re committed to making the web a more inclusive space through continuous innovation and feedback from the disability community. When you work with us and accessiBe, you're not just making your site accessible—you’re embracing a future where digital inclusivity is the standard.
\n\n
The Business Advantages of an Accessible Website
\n\n
Let’s be real: an accessible website isn’t just good for your users, it’s great for your business. Here’s why:
\n\n
- Expand Your Audience: By opening your site to the 25% of the population with disabilities, you’re tapping into a market that many businesses overlook.
\n- Boost SEO and Web Performance: Accessibility features like properly structured content and image alt text improve your site’s SEO, driving organic traffic and engagement.
\n- Enhance User Experience: Accessibility features make navigation clearer and more intuitive, offering a better UX for all visitors, not just those with disabilities.
\n- Build a Positive Brand Reputation: An accessible site shows that your company is committed to inclusion and social responsibility, positioning you as a leader in the modern digital landscape.
\n- Avoid Legal Risk: Accessibility compliance isn’t optional. By ensuring your site meets ADA and WCAG standards, you reduce the risk of lawsuits and penalties for non-compliance.
\n\n
Ready to Dive Into Digital Accessibility?
\n\n
At DeckerDevs, we’re here to guide you every step of the way. If you’re unsure whether your site is accessible, we can help. Get in touch today to learn more about how our partnership with accessiBe can benefit your business, your users, and your bottom line.
\n\n
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At DeckerDevs, we’ve always been passionate about pushing the boundaries of what’s possible online. Now, we’re taking things even further by partnering with accessiBe, the leader in web accessibility, to ensure that your website is not only high-performing but also inclusive and compliant with legal standards.
\n\n\n
Why Web Accessibility is Non-Negotiable
\n\n
Did you know that 1 in 4 people in the U.S. has a disability? That’s 25% of the population who may face barriers to accessing your website or digital assets. And we’re not just talking about doing the right thing—ensuring your site is accessible isn’t just an ethical move, it’s a legal requirement under the Americans with Disabilities Act (ADA). Websites need to adhere to the Web Content Accessibility Guidelines (WCAG) to make sure they’re perceivable, operable, understandable, and robust for users with disabilities.
\n\n
Inclusion Meets Compliance in One Seamless Solution
\n\n
Our partnership with accessiBe means you can improve your website’s accessibility without the headache of manual adjustments. With AI-powered solutions, accessiBe brings your site into compliance with the ADA and WCAG guidelines effortlessly. Their smart technology creates an accessible experience tailored to each user, ensuring that everyone, regardless of their ability, can engage with your content.
\n\n
The session-based widget allows users to choose their preferred accessibility profile—whether they need larger text, screen reader compatibility, or other adjustments. This solution works harmoniously with assistive technologies, so users can navigate your site smoothly without any disruption.
\n
Why We Chose accessiBe
\n\n
We partner with companies that align with our values of innovation and inclusivity, and accessiBe ticks all the boxes. As a market leader in web accessibility, they’re committed to making the web a more inclusive space through continuous innovation and feedback from the disability community. When you work with us and accessiBe, you're not just making your site accessible—you’re embracing a future where digital inclusivity is the standard.
\n\n
The Business Advantages of an Accessible Website
\n\n
Let’s be real: an accessible website isn’t just good for your users, it’s great for your business. Here’s why:
\n\n
- Expand Your Audience: By opening your site to the 25% of the population with disabilities, you’re tapping into a market that many businesses overlook.
\n- Boost SEO and Web Performance: Accessibility features like properly structured content and image alt text improve your site’s SEO, driving organic traffic and engagement.
\n- Enhance User Experience: Accessibility features make navigation clearer and more intuitive, offering a better UX for all visitors, not just those with disabilities.
\n- Build a Positive Brand Reputation: An accessible site shows that your company is committed to inclusion and social responsibility, positioning you as a leader in the modern digital landscape.
\n- Avoid Legal Risk: Accessibility compliance isn’t optional. By ensuring your site meets ADA and WCAG standards, you reduce the risk of lawsuits and penalties for non-compliance.
\n\n
Ready to Dive Into Digital Accessibility?
\n\n
At DeckerDevs, we’re here to guide you every step of the way. If you’re unsure whether your site is accessible, we can help. Get in touch today to learn more about how our partnership with accessiBe can benefit your business, your users, and your bottom line.
\n\n
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\n\n\n
Why Web Accessibility is Non-Negotiable
\n\n
Did you know that 1 in 4 people in the U.S. has a disability? That’s 25% of the population who may face barriers to accessing your website or digital assets. And we’re not just talking about doing the right thing—ensuring your site is accessible isn’t just an ethical move, it’s a legal requirement under the Americans with Disabilities Act (ADA). Websites need to adhere to the Web Content Accessibility Guidelines (WCAG) to make sure they’re perceivable, operable, understandable, and robust for users with disabilities.
\n\n
Inclusion Meets Compliance in One Seamless Solution
\n\n
Our partnership with accessiBe means you can improve your website’s accessibility without the headache of manual adjustments. With AI-powered solutions, accessiBe brings your site into compliance with the ADA and WCAG guidelines effortlessly. Their smart technology creates an accessible experience tailored to each user, ensuring that everyone, regardless of their ability, can engage with your content.
\n\n
The session-based widget allows users to choose their preferred accessibility profile—whether they need larger text, screen reader compatibility, or other adjustments. This solution works harmoniously with assistive technologies, so users can navigate your site smoothly without any disruption.
\n
Why We Chose accessiBe
\n\n
We partner with companies that align with our values of innovation and inclusivity, and accessiBe ticks all the boxes. As a market leader in web accessibility, they’re committed to making the web a more inclusive space through continuous innovation and feedback from the disability community. When you work with us and accessiBe, you're not just making your site accessible—you’re embracing a future where digital inclusivity is the standard.
\n\n
The Business Advantages of an Accessible Website
\n\n
Let’s be real: an accessible website isn’t just good for your users, it’s great for your business. Here’s why:
\n\n
- Expand Your Audience: By opening your site to the 25% of the population with disabilities, you’re tapping into a market that many businesses overlook.
\n- Boost SEO and Web Performance: Accessibility features like properly structured content and image alt text improve your site’s SEO, driving organic traffic and engagement.
\n- Enhance User Experience: Accessibility features make navigation clearer and more intuitive, offering a better UX for all visitors, not just those with disabilities.
\n- Build a Positive Brand Reputation: An accessible site shows that your company is committed to inclusion and social responsibility, positioning you as a leader in the modern digital landscape.
\n- Avoid Legal Risk: Accessibility compliance isn’t optional. By ensuring your site meets ADA and WCAG standards, you reduce the risk of lawsuits and penalties for non-compliance.
\n\n
Ready to Dive Into Digital Accessibility?
\n\n
At DeckerDevs, we’re here to guide you every step of the way. If you’re unsure whether your site is accessible, we can help. Get in touch today to learn more about how our partnership with accessiBe can benefit your business, your users, and your bottom line.
\n\n
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Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n\n\n
But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
\n\n
1. Segment Your Audience for Targeted Nurturing
\nNot all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey.
\n\n
For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.
\n\n
2. Create Drip Campaigns that Speak to Their Needs
\nLet’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.
\n\n
Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.
\n\n
3. Use Lead Scoring to Prioritize Your Efforts
\nNot every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.
\n\n
Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.
\n\n
4. Leverage Personalization to Build Relationships
\nPeople do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.
\n\n
For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.
\n\n
5. Automate Follow-Ups to Keep the Momentum Going
\nTiming is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.
\n\n
Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.
\n\n
\n
The Bottom Line: Turn Unengaged Leads into Loyal Customers
\nUnengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.
\n
\n
\n
Ready to see how sales automation can revitalize your pipeline?
\nLet’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.
\n\n
\n
From strategy to execution, we’ll take your sales process from stuck to seamless.
\nSchedule a free consultation and start your journey to success with deckerdevs today.
\n\n
\n
","post_summary":"
\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":"\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n\n\n
But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
\n\n
1. Segment Your Audience for Targeted Nurturing
\nNot all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey.
\n\n
For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.
\n\n
2. Create Drip Campaigns that Speak to Their Needs
\nLet’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.
\n\n
Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.
\n\n
3. Use Lead Scoring to Prioritize Your Efforts
\nNot every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.
\n\n
Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.
\n\n
4. Leverage Personalization to Build Relationships
\nPeople do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.
\n\n
For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.
\n\n
5. Automate Follow-Ups to Keep the Momentum Going
\nTiming is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.
\n\n
Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.
\n\n
\n
The Bottom Line: Turn Unengaged Leads into Loyal Customers
\nUnengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.
\n
\n
\n
Ready to see how sales automation can revitalize your pipeline?
\nLet’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.
\n\n
\n
From strategy to execution, we’ll take your sales process from stuck to seamless.
\nSchedule a free consultation and start your journey to success with deckerdevs today.
\n\n
\n
","rss_summary":"
\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n","keywords":[],"enable_google_amp_output_override":true,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"tag_ids":[81427988227,177688023559],"topic_ids":[81427988227,177688023559],"public_access_rules":[],"public_access_rules_enabled":false,"html_title":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":"Hubspot Leads - Rachel","campaign_utm":"Hubspot%20Leads%20-%20Rachel","meta_keywords":null,"meta_description":"When your Sales Pipe line is clogged... With the right approach and a bit of low-effort sales automation, you can coax those prospects out of the pipeline and get things flowing again. 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Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n\n\n
But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
\n\n
1. Segment Your Audience for Targeted Nurturing
\nNot all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey.
\n\n
For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.
\n\n
2. Create Drip Campaigns that Speak to Their Needs
\nLet’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.
\n\n
Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.
\n\n
3. Use Lead Scoring to Prioritize Your Efforts
\nNot every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.
\n\n
Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.
\n\n
4. Leverage Personalization to Build Relationships
\nPeople do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.
\n\n
For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.
\n\n
5. Automate Follow-Ups to Keep the Momentum Going
\nTiming is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.
\n\n
Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.
\n\n
\n
The Bottom Line: Turn Unengaged Leads into Loyal Customers
\nUnengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.
\n
\n
\n
Ready to see how sales automation can revitalize your pipeline?
\nLet’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.
\n\n
\n
From strategy to execution, we’ll take your sales process from stuck to seamless.
\nSchedule a free consultation and start your journey to success with deckerdevs today.
\n\n
\n
","postBodyRss":"
\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n\n\n
But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
\n\n
1. Segment Your Audience for Targeted Nurturing
\nNot all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey.
\n\n
For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.
\n\n
2. Create Drip Campaigns that Speak to Their Needs
\nLet’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.
\n\n
Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.
\n\n
3. Use Lead Scoring to Prioritize Your Efforts
\nNot every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.
\n\n
Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.
\n\n
4. Leverage Personalization to Build Relationships
\nPeople do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.
\n\n
For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.
\n\n
5. Automate Follow-Ups to Keep the Momentum Going
\nTiming is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.
\n\n
Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.
\n\n
\n
The Bottom Line: Turn Unengaged Leads into Loyal Customers
\nUnengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.
\n
\n
\n
Ready to see how sales automation can revitalize your pipeline?
\nLet’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.
\n\n
\n
From strategy to execution, we’ll take your sales process from stuck to seamless.
\nSchedule a free consultation and start your journey to success with deckerdevs today.
\n\n
\n
","postEmailContent":"
\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","postListContent":"\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","postRssContent":"\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","postSummary":"\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n","postSummaryRss":"\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"TJIhSoRm","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/accessibe%20partner.png","previousPostFeaturedImageAltText":"website accessibility with accessibe","previousPostName":"Opening Digital Doors for Everyone: DeckerDevs Partners with accessiBe to Promote Web Accessibility","previousPostSlug":"blogs/opening-digital-doors-for-everyone","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1726504265000,"publishDateLocalTime":1726504265000,"publishDateLocalized":{"date":1726504265000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1733254787290,"publishedByEmail":null,"publishedById":64007418,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/how-to-turn-unengaged-leads-into-loyal-customers-with-sales-automation","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"\n
Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
\n\n\n
But here’s the deal: those clogs aren’t permanent. With the right approach and a bit of low-effort lead automation, you can coax those prospects out of the pipeline and get things flowing again. Let’s dive into how you can do it.
\n\n
1. Segment Your Audience for Targeted Nurturing
\nNot all leads are created equal. Some might be closer to making a purchase, while others need more convincing. Using sales automation tools like HubSpot, you can segment your leads seamlessly based on their behavior, interests, and where they are in the buyer’s journey.
\n\n
For example, a tech startup that visits your pricing page multiple times is clearly more interested than someone who only downloaded an eBook months ago. By segmenting these leads, you can tailor your messaging to hit the right notes at the right time. It’s like having a personalized conversation with each lead—only automated.
\n\n
2. Create Drip Campaigns that Speak to Their Needs
\nLet’s face it: no one likes generic, one-size-fits-all emails. With sales automation, you can set up drip campaigns that send the right message to the right person at the right time. These automated emails should be informative, engaging, and—most importantly—relevant.
\n\n
Say you’re targeting unengaged leads from the tech industry. Your drip campaign might start with an email highlighting common pain points in tech sales, followed by another showcasing how your custom HubSpot solution can streamline their processes. By consistently providing value, you’ll keep your brand top-of-mind and gradually move leads closer to conversion.
\n\n
3. Use Lead Scoring to Prioritize Your Efforts
\nNot every lead is ready to buy right now, and that’s okay. But you don’t want to waste time chasing cold leads when there are warmer ones ready to close. Enter lead scoring—a powerful feature in sales automation that helps you rank leads based on their engagement level and likelihood to convert.
\n\n
Imagine you’ve got a lead who’s been opening your emails, clicking on links, and visiting your website regularly. With a high lead score, this prospect should be at the top of your list for a follow-up call or a targeted offer. On the flip side, those with lower scores can continue to receive nurturing content until they’re ready to engage.
\n\n
4. Leverage Personalization to Build Relationships
\nPeople do business with people, not faceless corporations. Personalization is key to building trust and loyalty with your leads. Sales automation makes it easy to personalize emails with dynamic content, addressing leads by name and referencing their specific interests or actions.
\n\n
For instance, if a lead has been reading your blog posts on sales automation, your next email could include a case study on how a similar company improved their conversion rates with your solution. This level of personalization shows leads that you understand their needs and are committed to helping them succeed.
\n\n
5. Automate Follow-Ups to Keep the Momentum Going
\nTiming is everything in sales. If a lead shows interest, you need to follow up before they lose momentum. Sales automation can trigger follow-up emails or tasks based on lead behavior, ensuring that no opportunity slips through the cracks.
\n\n
Picture this: a lead downloads a whitepaper on improving sales efficiency. With automation, they receive a follow-up email a few days later offering a free consultation or demo of your sales automation tools. This kind of timely follow-up can be the nudge they need to move from consideration to decision.
\n\n
\n
The Bottom Line: Turn Unengaged Leads into Loyal Customers
\nUnengaged leads don’t have to stay that way. With the power of sales automation, you can nurture these leads with precision, turning them into loyal customers who stick around for the long haul. By segmenting your audience, creating targeted drip campaigns, leveraging lead scoring, personalizing your communications, and automating follow-ups, you’ll transform your lead management from frustrating to fruitful.
\n
\n
\n
Ready to see how sales automation can revitalize your pipeline?
\nLet’s talk about how we can create a custom sales process solution tailored to your business needs. Because at the end of the day, it’s not just about closing deals—it’s about building lasting relationships.
\n\n
\n
From strategy to execution, we’ll take your sales process from stuck to seamless.
\nSchedule a free consultation and start your journey to success with deckerdevs today.
\n\n
\n
","rssSummary":"
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Imagine your marketing pipeline as a pipe that’s supposed to flow smoothly, bringing in a steady stream of qualified leads. But sometimes, that pipe gets clogged—unengaged leads get stuck, slowing down your sales momentum.
\n\n
Frustrating, right?
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Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n\n
\n
\n
1. Overwhelming Amount of Leads
\nPicture this: your team is flooded with leads, but keeping track of who’s who and what they need feels like trying to herd cats. Automation can help by scoring and segmenting leads based on their engagement and behavior. This way, you’re not wasting time on cold leads and can focus your energy on those who are genuinely interested.
\n\n
Example: Using tools like HubSpot, you can set up lead scoring to prioritize prospects who’ve shown real interest, like those who repeatedly visit your product pages or engage with your emails. This level of customization gives the salesperson and leadership a ‘temperature read” of their personal sales and the team as a whole.
\n\n
2. Inconsistent Follow-Ups
\nIf your sales reps are dropping the ball on follow-ups, it’s a recipe for lost opportunities. Sales automation ensures that no lead falls through the cracks by scheduling follow-up tasks and sending automated emails based on lead behavior.
\n\n
Example: Imagine a lead downloads your latest whitepaper. With automation, they get an immediate follow-up email with additional resources and a CTA to book a demo—without you having to lift a finger.
\n\n
3. Inefficient Lead Nurturing
\nNurturing leads can be a time-consuming process, especially when you’re trying to provide personalized content to each prospect. Sales automation can streamline this by delivering targeted content based on lead interests and behaviors.
\n\n
Example: If a lead shows interest in your cloud services, an automated email sequence can send them case studies and testimonials related to cloud solutions, keeping them engaged and moving them through the sales funnel.
\n\n
4. Complex Sales Processes
\nTech sales often involve long sales cycles and complex decision-making processes. Automation can simplify this by creating standardized workflows for different stages of the sales process, ensuring that each lead receives the right information at the right time.
\n\n
Example: Set up automated workflows that guide leads through a series of educational emails, product demos, and follow-ups based on where they are in the decision-making process. This keeps prospects engaged and helps your sales team manage their pipeline more effectively.
\n\n
5. Data Overload
\nSales data can be overwhelming, making it hard to track performance and make informed decisions. Automation tools help by providing real-time analytics and insights, so you can quickly see what’s working and what isn’t.
\n\n
Example: With sales automation platforms, you can track metrics like email open rates, lead conversion rates, and pipeline progression all in one place. This data helps you make data-driven decisions to optimize your sales strategy.
\n\n
\n
\n
Ready to Streamline Your Sales Process?
\nSales automation isn’t just about making things easier—it’s about transforming your sales process into a lean, mean, lead-converting machine. By addressing these common challenges with automation, you’ll not only improve efficiency but also drive better results for your tech company.
\n\n
Want to see how automation can work for you? Let’s chat about tailoring a solution that fits your unique needs and turns your sales process into a powerhouse of productivity.
\n\n
\n
Get expert guidance from certified HubSpot Onboarding Partners.
\nLet’s streamline your sales and boost conversions with a fully customized automated solution.
","post_summary":"Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":"
Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n\n
\n
\n
1. Overwhelming Amount of Leads
\nPicture this: your team is flooded with leads, but keeping track of who’s who and what they need feels like trying to herd cats. Automation can help by scoring and segmenting leads based on their engagement and behavior. This way, you’re not wasting time on cold leads and can focus your energy on those who are genuinely interested.
\n\n
Example: Using tools like HubSpot, you can set up lead scoring to prioritize prospects who’ve shown real interest, like those who repeatedly visit your product pages or engage with your emails. This level of customization gives the salesperson and leadership a ‘temperature read” of their personal sales and the team as a whole.
\n\n
2. Inconsistent Follow-Ups
\nIf your sales reps are dropping the ball on follow-ups, it’s a recipe for lost opportunities. Sales automation ensures that no lead falls through the cracks by scheduling follow-up tasks and sending automated emails based on lead behavior.
\n\n
Example: Imagine a lead downloads your latest whitepaper. With automation, they get an immediate follow-up email with additional resources and a CTA to book a demo—without you having to lift a finger.
\n\n
3. Inefficient Lead Nurturing
\nNurturing leads can be a time-consuming process, especially when you’re trying to provide personalized content to each prospect. Sales automation can streamline this by delivering targeted content based on lead interests and behaviors.
\n\n
Example: If a lead shows interest in your cloud services, an automated email sequence can send them case studies and testimonials related to cloud solutions, keeping them engaged and moving them through the sales funnel.
\n\n
4. Complex Sales Processes
\nTech sales often involve long sales cycles and complex decision-making processes. Automation can simplify this by creating standardized workflows for different stages of the sales process, ensuring that each lead receives the right information at the right time.
\n\n
Example: Set up automated workflows that guide leads through a series of educational emails, product demos, and follow-ups based on where they are in the decision-making process. This keeps prospects engaged and helps your sales team manage their pipeline more effectively.
\n\n
5. Data Overload
\nSales data can be overwhelming, making it hard to track performance and make informed decisions. Automation tools help by providing real-time analytics and insights, so you can quickly see what’s working and what isn’t.
\n\n
Example: With sales automation platforms, you can track metrics like email open rates, lead conversion rates, and pipeline progression all in one place. This data helps you make data-driven decisions to optimize your sales strategy.
\n\n
\n
\n
Ready to Streamline Your Sales Process?
\nSales automation isn’t just about making things easier—it’s about transforming your sales process into a lean, mean, lead-converting machine. By addressing these common challenges with automation, you’ll not only improve efficiency but also drive better results for your tech company.
\n\n
Want to see how automation can work for you? Let’s chat about tailoring a solution that fits your unique needs and turns your sales process into a powerhouse of productivity.
\n\n
\n
Get expert guidance from certified HubSpot Onboarding Partners.
\nLet’s streamline your sales and boost conversions with a fully customized automated solution.
","rss_summary":"Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
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Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n\n
\n
\n
1. Overwhelming Amount of Leads
\nPicture this: your team is flooded with leads, but keeping track of who’s who and what they need feels like trying to herd cats. Automation can help by scoring and segmenting leads based on their engagement and behavior. This way, you’re not wasting time on cold leads and can focus your energy on those who are genuinely interested.
\n\n
Example: Using tools like HubSpot, you can set up lead scoring to prioritize prospects who’ve shown real interest, like those who repeatedly visit your product pages or engage with your emails. This level of customization gives the salesperson and leadership a ‘temperature read” of their personal sales and the team as a whole.
\n\n
2. Inconsistent Follow-Ups
\nIf your sales reps are dropping the ball on follow-ups, it’s a recipe for lost opportunities. Sales automation ensures that no lead falls through the cracks by scheduling follow-up tasks and sending automated emails based on lead behavior.
\n\n
Example: Imagine a lead downloads your latest whitepaper. With automation, they get an immediate follow-up email with additional resources and a CTA to book a demo—without you having to lift a finger.
\n\n
3. Inefficient Lead Nurturing
\nNurturing leads can be a time-consuming process, especially when you’re trying to provide personalized content to each prospect. Sales automation can streamline this by delivering targeted content based on lead interests and behaviors.
\n\n
Example: If a lead shows interest in your cloud services, an automated email sequence can send them case studies and testimonials related to cloud solutions, keeping them engaged and moving them through the sales funnel.
\n\n
4. Complex Sales Processes
\nTech sales often involve long sales cycles and complex decision-making processes. Automation can simplify this by creating standardized workflows for different stages of the sales process, ensuring that each lead receives the right information at the right time.
\n\n
Example: Set up automated workflows that guide leads through a series of educational emails, product demos, and follow-ups based on where they are in the decision-making process. This keeps prospects engaged and helps your sales team manage their pipeline more effectively.
\n\n
5. Data Overload
\nSales data can be overwhelming, making it hard to track performance and make informed decisions. Automation tools help by providing real-time analytics and insights, so you can quickly see what’s working and what isn’t.
\n\n
Example: With sales automation platforms, you can track metrics like email open rates, lead conversion rates, and pipeline progression all in one place. This data helps you make data-driven decisions to optimize your sales strategy.
\n\n
\n
\n
Ready to Streamline Your Sales Process?
\nSales automation isn’t just about making things easier—it’s about transforming your sales process into a lean, mean, lead-converting machine. By addressing these common challenges with automation, you’ll not only improve efficiency but also drive better results for your tech company.
\n\n
Want to see how automation can work for you? Let’s chat about tailoring a solution that fits your unique needs and turns your sales process into a powerhouse of productivity.
\n\n
\n
Get expert guidance from certified HubSpot Onboarding Partners.
\nLet’s streamline your sales and boost conversions with a fully customized automated solution.
","postBodyRss":"Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n\n
\n
\n
1. Overwhelming Amount of Leads
\nPicture this: your team is flooded with leads, but keeping track of who’s who and what they need feels like trying to herd cats. Automation can help by scoring and segmenting leads based on their engagement and behavior. This way, you’re not wasting time on cold leads and can focus your energy on those who are genuinely interested.
\n\n
Example: Using tools like HubSpot, you can set up lead scoring to prioritize prospects who’ve shown real interest, like those who repeatedly visit your product pages or engage with your emails. This level of customization gives the salesperson and leadership a ‘temperature read” of their personal sales and the team as a whole.
\n\n
2. Inconsistent Follow-Ups
\nIf your sales reps are dropping the ball on follow-ups, it’s a recipe for lost opportunities. Sales automation ensures that no lead falls through the cracks by scheduling follow-up tasks and sending automated emails based on lead behavior.
\n\n
Example: Imagine a lead downloads your latest whitepaper. With automation, they get an immediate follow-up email with additional resources and a CTA to book a demo—without you having to lift a finger.
\n\n
3. Inefficient Lead Nurturing
\nNurturing leads can be a time-consuming process, especially when you’re trying to provide personalized content to each prospect. Sales automation can streamline this by delivering targeted content based on lead interests and behaviors.
\n\n
Example: If a lead shows interest in your cloud services, an automated email sequence can send them case studies and testimonials related to cloud solutions, keeping them engaged and moving them through the sales funnel.
\n\n
4. Complex Sales Processes
\nTech sales often involve long sales cycles and complex decision-making processes. Automation can simplify this by creating standardized workflows for different stages of the sales process, ensuring that each lead receives the right information at the right time.
\n\n
Example: Set up automated workflows that guide leads through a series of educational emails, product demos, and follow-ups based on where they are in the decision-making process. This keeps prospects engaged and helps your sales team manage their pipeline more effectively.
\n\n
5. Data Overload
\nSales data can be overwhelming, making it hard to track performance and make informed decisions. Automation tools help by providing real-time analytics and insights, so you can quickly see what’s working and what isn’t.
\n\n
Example: With sales automation platforms, you can track metrics like email open rates, lead conversion rates, and pipeline progression all in one place. This data helps you make data-driven decisions to optimize your sales strategy.
\n\n
\n
\n
Ready to Streamline Your Sales Process?
\nSales automation isn’t just about making things easier—it’s about transforming your sales process into a lean, mean, lead-converting machine. By addressing these common challenges with automation, you’ll not only improve efficiency but also drive better results for your tech company.
\n\n
Want to see how automation can work for you? Let’s chat about tailoring a solution that fits your unique needs and turns your sales process into a powerhouse of productivity.
\n\n
\n
Get expert guidance from certified HubSpot Onboarding Partners.
\nLet’s streamline your sales and boost conversions with a fully customized automated solution.
","postEmailContent":"Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","postListContent":"
Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","postRssContent":"
Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-tame%20your%20sales%20process%20blog-ft%20img-2.png","postSummary":"
Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n","postSummaryRss":"
Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"aJiQBctS","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-sales%20pipeline%20blog.png","previousPostFeaturedImageAltText":"","previousPostName":"How to Turn Unengaged Leads into Loyal Customers with Sales Automation","previousPostSlug":"blogs/how-to-turn-unengaged-leads-into-loyal-customers-with-sales-automation","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1725883200000,"publishDateLocalTime":1725883200000,"publishDateLocalized":{"date":1725883200000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1733254864676,"publishedByEmail":null,"publishedById":64007418,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/5-common-sales-challenges-solved-by-automation-a-ctos-perspective","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"
Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
\n\n
\n
\n
1. Overwhelming Amount of Leads
\nPicture this: your team is flooded with leads, but keeping track of who’s who and what they need feels like trying to herd cats. Automation can help by scoring and segmenting leads based on their engagement and behavior. This way, you’re not wasting time on cold leads and can focus your energy on those who are genuinely interested.
\n\n
Example: Using tools like HubSpot, you can set up lead scoring to prioritize prospects who’ve shown real interest, like those who repeatedly visit your product pages or engage with your emails. This level of customization gives the salesperson and leadership a ‘temperature read” of their personal sales and the team as a whole.
\n\n
2. Inconsistent Follow-Ups
\nIf your sales reps are dropping the ball on follow-ups, it’s a recipe for lost opportunities. Sales automation ensures that no lead falls through the cracks by scheduling follow-up tasks and sending automated emails based on lead behavior.
\n\n
Example: Imagine a lead downloads your latest whitepaper. With automation, they get an immediate follow-up email with additional resources and a CTA to book a demo—without you having to lift a finger.
\n\n
3. Inefficient Lead Nurturing
\nNurturing leads can be a time-consuming process, especially when you’re trying to provide personalized content to each prospect. Sales automation can streamline this by delivering targeted content based on lead interests and behaviors.
\n\n
Example: If a lead shows interest in your cloud services, an automated email sequence can send them case studies and testimonials related to cloud solutions, keeping them engaged and moving them through the sales funnel.
\n\n
4. Complex Sales Processes
\nTech sales often involve long sales cycles and complex decision-making processes. Automation can simplify this by creating standardized workflows for different stages of the sales process, ensuring that each lead receives the right information at the right time.
\n\n
Example: Set up automated workflows that guide leads through a series of educational emails, product demos, and follow-ups based on where they are in the decision-making process. This keeps prospects engaged and helps your sales team manage their pipeline more effectively.
\n\n
5. Data Overload
\nSales data can be overwhelming, making it hard to track performance and make informed decisions. Automation tools help by providing real-time analytics and insights, so you can quickly see what’s working and what isn’t.
\n\n
Example: With sales automation platforms, you can track metrics like email open rates, lead conversion rates, and pipeline progression all in one place. This data helps you make data-driven decisions to optimize your sales strategy.
\n\n
\n
\n
Ready to Streamline Your Sales Process?
\nSales automation isn’t just about making things easier—it’s about transforming your sales process into a lean, mean, lead-converting machine. By addressing these common challenges with automation, you’ll not only improve efficiency but also drive better results for your tech company.
\n\n
Want to see how automation can work for you? Let’s chat about tailoring a solution that fits your unique needs and turns your sales process into a powerhouse of productivity.
\n\n
\n
Get expert guidance from certified HubSpot Onboarding Partners.
\nLet’s streamline your sales and boost conversions with a fully customized automated solution.
","rssSummary":"Alright, CTOs, let’s cut to the chase: managing sales in the tech world is like trying to wrestle a bull. You’ve got leads charging at you from all directions, a sales pipeline that feels more like a clogged drain, and a team that’s spread thinner than a budget hotel’s towel supply. But don’t worry—sales automation is your trusty toolkit for taming this wild beast. Here’s how it tackles those big, gnarly sales challenges you’re facing head-on.
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\n\n
![\"9-1\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/9-1.png\")
Epic love stories don’t come around too often, do they? The internet is absolutely losing it over the love story unfolding between Taylor Swift and Kansas City Chiefs Travis Kelce and we’ve got to say, the AFC championship pics had us inspired to talk about a little love affair of our own that’s unfolding. With Valentine’s Day around the corner, we’re exploring ways that we can improve the relationship that agencies and HubSpot users alike have with their websites and the interfaces that power them inside HubSpot, while balancing the ultimate hurdle - your budget. It has taken years of meetings and negotiations and trying to figure out how to service businesses of all sizes for us to launch this - but nothing worth having comes easy, right? Especially innovation - and love.
\n
We want customers to not only love their websites when they spend $50,000 on them. We want them to love them when they only have $15,000 to spend. That’s a huge part of the reason that deckerdevs HubSpot custom theme builder happened to begin with.
\n\n
Understand that great relationships are built over time
\n\n
Just like it has taken Taylor Swift many, many different relationships (and songs recounting them) to land in the mutually supportive relationship she has with Travis Kelce, it takes a long time to build the perfect website for you. Sometimes, you’re not ready for exactly what you’re looking for. Sometimes you don’t have the budget, sometimes the timing is wrong, or sometimes it’s just not the right person for what you need. All of these things are as true in web development as they are in love.
\n\n
Historically, loving your website couldn’t happen overnight, particularly if you had a smaller budget… and even more particularly if you were hosted on WordPress and wanted to switch your website over to HubSpot. But, what you may not realize, is with the right foundation you can start with something slightly smaller, do a little work and let it blossom over time with the right person (or right web developer) into something beautiful, unbreakable, and perfectly what you need.
\n\n
By establishing a relationship with a developer before you purchase a template, custom HubSpot CMS theme builder, or going all in on a fully custom website, you’re not only able to properly vet your partner and explore how your relationship will unfold, but understand their workflow knowing that you’re on the same page about everything before you get started.
\n\n
Start with a solid foundation
\n\n
Building a website that you can fall in love with requires the right foundation. Templates can be useful, but often require much more customization that you might first realize and usually by the time a business realizes they need help with the template, they are locked into a developer they’ve never met.
\n\n
On the other hand, if you’re looking at a more custom website, this will start at tens of thousands of dollars straight away and odds are good you’re going to run out of budget before you’ve addressed all the bells and whistles you need and have to come out of pocket for more tweaks, integrations and custom development features.
\n\n
Every business has different priorities, but at the end of the day you need a place where prospects and customers can connect with you on a different level, learn more about your products and services, and hopefully “get” who you are and how you resolve all of the issues they’ve come to you with.
\n\n
Foundationally, your budget doesn’t matter as much as your ability to persistently tweak your website according to those valuable analytics reports that you’re paying for and update your website easily in ways that help optimize conversion.
\n\n
A great relationship isn’t all or nothing straightaway. It builds over time on a steady, flexible foundation built to withstand the growing burdens of business and life.
\n\n
Understand that what happens behind the scenes is as important as the public view
\n\n
Celebrity relationships are certainly under a lot of scrutiny and Taylor Swift is probably receiving more scrutiny than any other A list celebrity, by far. For this reason, their PR specialists are probably on them to make sure that their relationship from the outside looks as perfect as possible. But it’s often the things that no one sees that can make or break a relationship and the same concept applies to your website.
\n\n
Aesthetic websites are always a huge fixation - and while the bells and whistles can certainly be nice, we already know that establishing that foundational framework is the most important thing. That’s why, for us, at least, we focus on that first. HubSpot CMS is already an incredibly user friendly platform - it’s literally why it was built. But that doesn’t mean that every developer that builds a website inside there knows exactly what they’re doing. Or that they’re creating websites that are as solid on the back end as they are on the front end.
\n\n
Flexible modules that allow you to modify for many different use cases can give your marketing team the tools they need to not only upload content easily, but also refine the look and feel of your website using existing tools. Not having to go through a developer every single time the smallest tweak is needed is a huge productivity boost for your team and will leave them happier and more productive, creating content on your website at regular intervals that will better inform your website prospects.
\n\n
Behind the scenes you need to be as happy as you are with the look and feel of your website - so ask the right questions and make sure that your developer is focused on this so you can fall in love with the end result.
\n\n
RELATED: questions to ask your HubSpot CMS developer
\n\n
Long term support makes all the difference
\n\n
Critical to a successful relationship is external support. You can’t remain in a relationship without support when things don’t go the way you need them to. If your website needs some updates, or if a feature isn’t working the way you thought it would, you need to be able to rely on a team that’s going to help you resolve things, provide adequate training and make sure you have everything you need to keep building. You already know that websites are ever-evolving monsters that need to be fed content, tweaked based on analytics and new campaigns and upgraded every now and then to account for how your content library is performing.
\n\n
By partnering up with an experienced and reliable HubSpot CMS developer and establishing a close supportive relationship with them from the outset, you can get the appropriate training to build the website of your dreams knowing that your developer is behind you, while still empowering you with an infrastructure that works.
\n\n
Falling in love is easy, staying in love can be difficult - particularly if you’ve invested lots of money and aren’t getting the flexibility and results you need from an expensive custom website or re-hashed and customized HubSpot theme. With the support of an experienced developer? You’re off to the races and continually refining your website - off to the Super Bowl in no time.
\n\n
For the longest time there were two options - pay tons of money for a custom website or use a template theme that isn’t built exactly the way you need it to be built. Now? There’s a third. Using a custom theme builder, you can take all the best aspects of the control and DIY of a template website with the custom CSS development and feature enrichment that comes with a fully custom website. Depending on your budget, you can do the legwork with training, onboarding and support or you can customize the experience to add features and get more help in building out your pages.
\n\n
Step a little outside your comfort zone and you might find that a great love is on the horizon.
\n
\n","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":"
\n\n
Epic love stories don’t come around too often, do they? The internet is absolutely losing it over the love story unfolding between Taylor Swift and Kansas City Chiefs Travis Kelce and we’ve got to say, the AFC championship pics had us inspired to talk about a little love affair of our own that’s unfolding. With Valentine’s Day around the corner, we’re exploring ways that we can improve the relationship that agencies and HubSpot users alike have with their websites and the interfaces that power them inside HubSpot, while balancing the ultimate hurdle - your budget. It has taken years of meetings and negotiations and trying to figure out how to service businesses of all sizes for us to launch this - but nothing worth having comes easy, right? Especially innovation - and love.
\n
We want customers to not only love their websites when they spend $50,000 on them. We want them to love them when they only have $15,000 to spend. That’s a huge part of the reason that deckerdevs HubSpot custom theme builder happened to begin with.
\n\n
Understand that great relationships are built over time
\n\n
Just like it has taken Taylor Swift many, many different relationships (and songs recounting them) to land in the mutually supportive relationship she has with Travis Kelce, it takes a long time to build the perfect website for you. Sometimes, you’re not ready for exactly what you’re looking for. Sometimes you don’t have the budget, sometimes the timing is wrong, or sometimes it’s just not the right person for what you need. All of these things are as true in web development as they are in love.
\n\n
Historically, loving your website couldn’t happen overnight, particularly if you had a smaller budget… and even more particularly if you were hosted on WordPress and wanted to switch your website over to HubSpot. But, what you may not realize, is with the right foundation you can start with something slightly smaller, do a little work and let it blossom over time with the right person (or right web developer) into something beautiful, unbreakable, and perfectly what you need.
\n\n
By establishing a relationship with a developer before you purchase a template, custom HubSpot CMS theme builder, or going all in on a fully custom website, you’re not only able to properly vet your partner and explore how your relationship will unfold, but understand their workflow knowing that you’re on the same page about everything before you get started.
\n\n
Start with a solid foundation
\n\n
Building a website that you can fall in love with requires the right foundation. Templates can be useful, but often require much more customization that you might first realize and usually by the time a business realizes they need help with the template, they are locked into a developer they’ve never met.
\n\n
On the other hand, if you’re looking at a more custom website, this will start at tens of thousands of dollars straight away and odds are good you’re going to run out of budget before you’ve addressed all the bells and whistles you need and have to come out of pocket for more tweaks, integrations and custom development features.
\n\n
Every business has different priorities, but at the end of the day you need a place where prospects and customers can connect with you on a different level, learn more about your products and services, and hopefully “get” who you are and how you resolve all of the issues they’ve come to you with.
\n\n
Foundationally, your budget doesn’t matter as much as your ability to persistently tweak your website according to those valuable analytics reports that you’re paying for and update your website easily in ways that help optimize conversion.
\n\n
A great relationship isn’t all or nothing straightaway. It builds over time on a steady, flexible foundation built to withstand the growing burdens of business and life.
\n\n
Understand that what happens behind the scenes is as important as the public view
\n\n
Celebrity relationships are certainly under a lot of scrutiny and Taylor Swift is probably receiving more scrutiny than any other A list celebrity, by far. For this reason, their PR specialists are probably on them to make sure that their relationship from the outside looks as perfect as possible. But it’s often the things that no one sees that can make or break a relationship and the same concept applies to your website.
\n\n
Aesthetic websites are always a huge fixation - and while the bells and whistles can certainly be nice, we already know that establishing that foundational framework is the most important thing. That’s why, for us, at least, we focus on that first. HubSpot CMS is already an incredibly user friendly platform - it’s literally why it was built. But that doesn’t mean that every developer that builds a website inside there knows exactly what they’re doing. Or that they’re creating websites that are as solid on the back end as they are on the front end.
\n\n
Flexible modules that allow you to modify for many different use cases can give your marketing team the tools they need to not only upload content easily, but also refine the look and feel of your website using existing tools. Not having to go through a developer every single time the smallest tweak is needed is a huge productivity boost for your team and will leave them happier and more productive, creating content on your website at regular intervals that will better inform your website prospects.
\n\n
Behind the scenes you need to be as happy as you are with the look and feel of your website - so ask the right questions and make sure that your developer is focused on this so you can fall in love with the end result.
\n\n
RELATED: questions to ask your HubSpot CMS developer
\n\n
Long term support makes all the difference
\n\n
Critical to a successful relationship is external support. You can’t remain in a relationship without support when things don’t go the way you need them to. If your website needs some updates, or if a feature isn’t working the way you thought it would, you need to be able to rely on a team that’s going to help you resolve things, provide adequate training and make sure you have everything you need to keep building. You already know that websites are ever-evolving monsters that need to be fed content, tweaked based on analytics and new campaigns and upgraded every now and then to account for how your content library is performing.
\n\n
By partnering up with an experienced and reliable HubSpot CMS developer and establishing a close supportive relationship with them from the outset, you can get the appropriate training to build the website of your dreams knowing that your developer is behind you, while still empowering you with an infrastructure that works.
\n\n
Falling in love is easy, staying in love can be difficult - particularly if you’ve invested lots of money and aren’t getting the flexibility and results you need from an expensive custom website or re-hashed and customized HubSpot theme. With the support of an experienced developer? You’re off to the races and continually refining your website - off to the Super Bowl in no time.
\n\n
For the longest time there were two options - pay tons of money for a custom website or use a template theme that isn’t built exactly the way you need it to be built. Now? There’s a third. Using a custom theme builder, you can take all the best aspects of the control and DIY of a template website with the custom CSS development and feature enrichment that comes with a fully custom website. Depending on your budget, you can do the legwork with training, onboarding and support or you can customize the experience to add features and get more help in building out your pages.
\n\n
Step a little outside your comfort zone and you might find that a great love is on the horizon.
\n
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\n\n
Epic love stories don’t come around too often, do they? The internet is absolutely losing it over the love story unfolding between Taylor Swift and Kansas City Chiefs Travis Kelce and we’ve got to say, the AFC championship pics had us inspired to talk about a little love affair of our own that’s unfolding. With Valentine’s Day around the corner, we’re exploring ways that we can improve the relationship that agencies and HubSpot users alike have with their websites and the interfaces that power them inside HubSpot, while balancing the ultimate hurdle - your budget. It has taken years of meetings and negotiations and trying to figure out how to service businesses of all sizes for us to launch this - but nothing worth having comes easy, right? Especially innovation - and love.
\n
We want customers to not only love their websites when they spend $50,000 on them. We want them to love them when they only have $15,000 to spend. That’s a huge part of the reason that deckerdevs HubSpot custom theme builder happened to begin with.
\n\n
Understand that great relationships are built over time
\n\n
Just like it has taken Taylor Swift many, many different relationships (and songs recounting them) to land in the mutually supportive relationship she has with Travis Kelce, it takes a long time to build the perfect website for you. Sometimes, you’re not ready for exactly what you’re looking for. Sometimes you don’t have the budget, sometimes the timing is wrong, or sometimes it’s just not the right person for what you need. All of these things are as true in web development as they are in love.
\n\n
Historically, loving your website couldn’t happen overnight, particularly if you had a smaller budget… and even more particularly if you were hosted on WordPress and wanted to switch your website over to HubSpot. But, what you may not realize, is with the right foundation you can start with something slightly smaller, do a little work and let it blossom over time with the right person (or right web developer) into something beautiful, unbreakable, and perfectly what you need.
\n\n
By establishing a relationship with a developer before you purchase a template, custom HubSpot CMS theme builder, or going all in on a fully custom website, you’re not only able to properly vet your partner and explore how your relationship will unfold, but understand their workflow knowing that you’re on the same page about everything before you get started.
\n\n
Start with a solid foundation
\n\n
Building a website that you can fall in love with requires the right foundation. Templates can be useful, but often require much more customization that you might first realize and usually by the time a business realizes they need help with the template, they are locked into a developer they’ve never met.
\n\n
On the other hand, if you’re looking at a more custom website, this will start at tens of thousands of dollars straight away and odds are good you’re going to run out of budget before you’ve addressed all the bells and whistles you need and have to come out of pocket for more tweaks, integrations and custom development features.
\n\n
Every business has different priorities, but at the end of the day you need a place where prospects and customers can connect with you on a different level, learn more about your products and services, and hopefully “get” who you are and how you resolve all of the issues they’ve come to you with.
\n\n
Foundationally, your budget doesn’t matter as much as your ability to persistently tweak your website according to those valuable analytics reports that you’re paying for and update your website easily in ways that help optimize conversion.
\n\n
A great relationship isn’t all or nothing straightaway. It builds over time on a steady, flexible foundation built to withstand the growing burdens of business and life.
\n\n
Understand that what happens behind the scenes is as important as the public view
\n\n
Celebrity relationships are certainly under a lot of scrutiny and Taylor Swift is probably receiving more scrutiny than any other A list celebrity, by far. For this reason, their PR specialists are probably on them to make sure that their relationship from the outside looks as perfect as possible. But it’s often the things that no one sees that can make or break a relationship and the same concept applies to your website.
\n\n
Aesthetic websites are always a huge fixation - and while the bells and whistles can certainly be nice, we already know that establishing that foundational framework is the most important thing. That’s why, for us, at least, we focus on that first. HubSpot CMS is already an incredibly user friendly platform - it’s literally why it was built. But that doesn’t mean that every developer that builds a website inside there knows exactly what they’re doing. Or that they’re creating websites that are as solid on the back end as they are on the front end.
\n\n
Flexible modules that allow you to modify for many different use cases can give your marketing team the tools they need to not only upload content easily, but also refine the look and feel of your website using existing tools. Not having to go through a developer every single time the smallest tweak is needed is a huge productivity boost for your team and will leave them happier and more productive, creating content on your website at regular intervals that will better inform your website prospects.
\n\n
Behind the scenes you need to be as happy as you are with the look and feel of your website - so ask the right questions and make sure that your developer is focused on this so you can fall in love with the end result.
\n\n
RELATED: questions to ask your HubSpot CMS developer
\n\n
Long term support makes all the difference
\n\n
Critical to a successful relationship is external support. You can’t remain in a relationship without support when things don’t go the way you need them to. If your website needs some updates, or if a feature isn’t working the way you thought it would, you need to be able to rely on a team that’s going to help you resolve things, provide adequate training and make sure you have everything you need to keep building. You already know that websites are ever-evolving monsters that need to be fed content, tweaked based on analytics and new campaigns and upgraded every now and then to account for how your content library is performing.
\n\n
By partnering up with an experienced and reliable HubSpot CMS developer and establishing a close supportive relationship with them from the outset, you can get the appropriate training to build the website of your dreams knowing that your developer is behind you, while still empowering you with an infrastructure that works.
\n\n
Falling in love is easy, staying in love can be difficult - particularly if you’ve invested lots of money and aren’t getting the flexibility and results you need from an expensive custom website or re-hashed and customized HubSpot theme. With the support of an experienced developer? You’re off to the races and continually refining your website - off to the Super Bowl in no time.
\n\n
For the longest time there were two options - pay tons of money for a custom website or use a template theme that isn’t built exactly the way you need it to be built. Now? There’s a third. Using a custom theme builder, you can take all the best aspects of the control and DIY of a template website with the custom CSS development and feature enrichment that comes with a fully custom website. Depending on your budget, you can do the legwork with training, onboarding and support or you can customize the experience to add features and get more help in building out your pages.
\n\n
Step a little outside your comfort zone and you might find that a great love is on the horizon.
\n
\n\n
Epic love stories don’t come around too often, do they? The internet is absolutely losing it over the love story unfolding between Taylor Swift and Kansas City Chiefs Travis Kelce and we’ve got to say, the AFC championship pics had us inspired to talk about a little love affair of our own that’s unfolding. With Valentine’s Day around the corner, we’re exploring ways that we can improve the relationship that agencies and HubSpot users alike have with their websites and the interfaces that power them inside HubSpot, while balancing the ultimate hurdle - your budget. It has taken years of meetings and negotiations and trying to figure out how to service businesses of all sizes for us to launch this - but nothing worth having comes easy, right? Especially innovation - and love.
\n
We want customers to not only love their websites when they spend $50,000 on them. We want them to love them when they only have $15,000 to spend. That’s a huge part of the reason that deckerdevs HubSpot custom theme builder happened to begin with.
\n\n
Understand that great relationships are built over time
\n\n
Just like it has taken Taylor Swift many, many different relationships (and songs recounting them) to land in the mutually supportive relationship she has with Travis Kelce, it takes a long time to build the perfect website for you. Sometimes, you’re not ready for exactly what you’re looking for. Sometimes you don’t have the budget, sometimes the timing is wrong, or sometimes it’s just not the right person for what you need. All of these things are as true in web development as they are in love.
\n\n
Historically, loving your website couldn’t happen overnight, particularly if you had a smaller budget… and even more particularly if you were hosted on WordPress and wanted to switch your website over to HubSpot. But, what you may not realize, is with the right foundation you can start with something slightly smaller, do a little work and let it blossom over time with the right person (or right web developer) into something beautiful, unbreakable, and perfectly what you need.
\n\n
By establishing a relationship with a developer before you purchase a template, custom HubSpot CMS theme builder, or going all in on a fully custom website, you’re not only able to properly vet your partner and explore how your relationship will unfold, but understand their workflow knowing that you’re on the same page about everything before you get started.
\n\n
Start with a solid foundation
\n\n
Building a website that you can fall in love with requires the right foundation. Templates can be useful, but often require much more customization that you might first realize and usually by the time a business realizes they need help with the template, they are locked into a developer they’ve never met.
\n\n
On the other hand, if you’re looking at a more custom website, this will start at tens of thousands of dollars straight away and odds are good you’re going to run out of budget before you’ve addressed all the bells and whistles you need and have to come out of pocket for more tweaks, integrations and custom development features.
\n\n
Every business has different priorities, but at the end of the day you need a place where prospects and customers can connect with you on a different level, learn more about your products and services, and hopefully “get” who you are and how you resolve all of the issues they’ve come to you with.
\n\n
Foundationally, your budget doesn’t matter as much as your ability to persistently tweak your website according to those valuable analytics reports that you’re paying for and update your website easily in ways that help optimize conversion.
\n\n
A great relationship isn’t all or nothing straightaway. It builds over time on a steady, flexible foundation built to withstand the growing burdens of business and life.
\n\n
Understand that what happens behind the scenes is as important as the public view
\n\n
Celebrity relationships are certainly under a lot of scrutiny and Taylor Swift is probably receiving more scrutiny than any other A list celebrity, by far. For this reason, their PR specialists are probably on them to make sure that their relationship from the outside looks as perfect as possible. But it’s often the things that no one sees that can make or break a relationship and the same concept applies to your website.
\n\n
Aesthetic websites are always a huge fixation - and while the bells and whistles can certainly be nice, we already know that establishing that foundational framework is the most important thing. That’s why, for us, at least, we focus on that first. HubSpot CMS is already an incredibly user friendly platform - it’s literally why it was built. But that doesn’t mean that every developer that builds a website inside there knows exactly what they’re doing. Or that they’re creating websites that are as solid on the back end as they are on the front end.
\n\n
Flexible modules that allow you to modify for many different use cases can give your marketing team the tools they need to not only upload content easily, but also refine the look and feel of your website using existing tools. Not having to go through a developer every single time the smallest tweak is needed is a huge productivity boost for your team and will leave them happier and more productive, creating content on your website at regular intervals that will better inform your website prospects.
\n\n
Behind the scenes you need to be as happy as you are with the look and feel of your website - so ask the right questions and make sure that your developer is focused on this so you can fall in love with the end result.
\n\n
RELATED: questions to ask your HubSpot CMS developer
\n\n
Long term support makes all the difference
\n\n
Critical to a successful relationship is external support. You can’t remain in a relationship without support when things don’t go the way you need them to. If your website needs some updates, or if a feature isn’t working the way you thought it would, you need to be able to rely on a team that’s going to help you resolve things, provide adequate training and make sure you have everything you need to keep building. You already know that websites are ever-evolving monsters that need to be fed content, tweaked based on analytics and new campaigns and upgraded every now and then to account for how your content library is performing.
\n\n
By partnering up with an experienced and reliable HubSpot CMS developer and establishing a close supportive relationship with them from the outset, you can get the appropriate training to build the website of your dreams knowing that your developer is behind you, while still empowering you with an infrastructure that works.
\n\n
Falling in love is easy, staying in love can be difficult - particularly if you’ve invested lots of money and aren’t getting the flexibility and results you need from an expensive custom website or re-hashed and customized HubSpot theme. With the support of an experienced developer? You’re off to the races and continually refining your website - off to the Super Bowl in no time.
\n\n
For the longest time there were two options - pay tons of money for a custom website or use a template theme that isn’t built exactly the way you need it to be built. Now? There’s a third. Using a custom theme builder, you can take all the best aspects of the control and DIY of a template website with the custom CSS development and feature enrichment that comes with a fully custom website. Depending on your budget, you can do the legwork with training, onboarding and support or you can customize the experience to add features and get more help in building out your pages.
\n\n
Step a little outside your comfort zone and you might find that a great love is on the horizon.
\n
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\n\n
Epic love stories don’t come around too often, do they? The internet is absolutely losing it over the love story unfolding between Taylor Swift and Kansas City Chiefs Travis Kelce and we’ve got to say, the AFC championship pics had us inspired to talk about a little love affair of our own that’s unfolding. With Valentine’s Day around the corner, we’re exploring ways that we can improve the relationship that agencies and HubSpot users alike have with their websites and the interfaces that power them inside HubSpot, while balancing the ultimate hurdle - your budget. It has taken years of meetings and negotiations and trying to figure out how to service businesses of all sizes for us to launch this - but nothing worth having comes easy, right? Especially innovation - and love.
\n
We want customers to not only love their websites when they spend $50,000 on them. We want them to love them when they only have $15,000 to spend. That’s a huge part of the reason that deckerdevs HubSpot custom theme builder happened to begin with.
\n\n
Understand that great relationships are built over time
\n\n
Just like it has taken Taylor Swift many, many different relationships (and songs recounting them) to land in the mutually supportive relationship she has with Travis Kelce, it takes a long time to build the perfect website for you. Sometimes, you’re not ready for exactly what you’re looking for. Sometimes you don’t have the budget, sometimes the timing is wrong, or sometimes it’s just not the right person for what you need. All of these things are as true in web development as they are in love.
\n\n
Historically, loving your website couldn’t happen overnight, particularly if you had a smaller budget… and even more particularly if you were hosted on WordPress and wanted to switch your website over to HubSpot. But, what you may not realize, is with the right foundation you can start with something slightly smaller, do a little work and let it blossom over time with the right person (or right web developer) into something beautiful, unbreakable, and perfectly what you need.
\n\n
By establishing a relationship with a developer before you purchase a template, custom HubSpot CMS theme builder, or going all in on a fully custom website, you’re not only able to properly vet your partner and explore how your relationship will unfold, but understand their workflow knowing that you’re on the same page about everything before you get started.
\n\n
Start with a solid foundation
\n\n
Building a website that you can fall in love with requires the right foundation. Templates can be useful, but often require much more customization that you might first realize and usually by the time a business realizes they need help with the template, they are locked into a developer they’ve never met.
\n\n
On the other hand, if you’re looking at a more custom website, this will start at tens of thousands of dollars straight away and odds are good you’re going to run out of budget before you’ve addressed all the bells and whistles you need and have to come out of pocket for more tweaks, integrations and custom development features.
\n\n
Every business has different priorities, but at the end of the day you need a place where prospects and customers can connect with you on a different level, learn more about your products and services, and hopefully “get” who you are and how you resolve all of the issues they’ve come to you with.
\n\n
Foundationally, your budget doesn’t matter as much as your ability to persistently tweak your website according to those valuable analytics reports that you’re paying for and update your website easily in ways that help optimize conversion.
\n\n
A great relationship isn’t all or nothing straightaway. It builds over time on a steady, flexible foundation built to withstand the growing burdens of business and life.
\n\n
Understand that what happens behind the scenes is as important as the public view
\n\n
Celebrity relationships are certainly under a lot of scrutiny and Taylor Swift is probably receiving more scrutiny than any other A list celebrity, by far. For this reason, their PR specialists are probably on them to make sure that their relationship from the outside looks as perfect as possible. But it’s often the things that no one sees that can make or break a relationship and the same concept applies to your website.
\n\n
Aesthetic websites are always a huge fixation - and while the bells and whistles can certainly be nice, we already know that establishing that foundational framework is the most important thing. That’s why, for us, at least, we focus on that first. HubSpot CMS is already an incredibly user friendly platform - it’s literally why it was built. But that doesn’t mean that every developer that builds a website inside there knows exactly what they’re doing. Or that they’re creating websites that are as solid on the back end as they are on the front end.
\n\n
Flexible modules that allow you to modify for many different use cases can give your marketing team the tools they need to not only upload content easily, but also refine the look and feel of your website using existing tools. Not having to go through a developer every single time the smallest tweak is needed is a huge productivity boost for your team and will leave them happier and more productive, creating content on your website at regular intervals that will better inform your website prospects.
\n\n
Behind the scenes you need to be as happy as you are with the look and feel of your website - so ask the right questions and make sure that your developer is focused on this so you can fall in love with the end result.
\n\n
RELATED: questions to ask your HubSpot CMS developer
\n\n
Long term support makes all the difference
\n\n
Critical to a successful relationship is external support. You can’t remain in a relationship without support when things don’t go the way you need them to. If your website needs some updates, or if a feature isn’t working the way you thought it would, you need to be able to rely on a team that’s going to help you resolve things, provide adequate training and make sure you have everything you need to keep building. You already know that websites are ever-evolving monsters that need to be fed content, tweaked based on analytics and new campaigns and upgraded every now and then to account for how your content library is performing.
\n\n
By partnering up with an experienced and reliable HubSpot CMS developer and establishing a close supportive relationship with them from the outset, you can get the appropriate training to build the website of your dreams knowing that your developer is behind you, while still empowering you with an infrastructure that works.
\n\n
Falling in love is easy, staying in love can be difficult - particularly if you’ve invested lots of money and aren’t getting the flexibility and results you need from an expensive custom website or re-hashed and customized HubSpot theme. With the support of an experienced developer? You’re off to the races and continually refining your website - off to the Super Bowl in no time.
\n\n
For the longest time there were two options - pay tons of money for a custom website or use a template theme that isn’t built exactly the way you need it to be built. Now? There’s a third. Using a custom theme builder, you can take all the best aspects of the control and DIY of a template website with the custom CSS development and feature enrichment that comes with a fully custom website. Depending on your budget, you can do the legwork with training, onboarding and support or you can customize the experience to add features and get more help in building out your pages.
\n\n
Step a little outside your comfort zone and you might find that a great love is on the horizon.
\n
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![\"18-1\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/18-1.png\")
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
\n
Increasingly spend-conscious clients or customers, at any time, can reconfigure and optimize their budgets. In order to make sure that we’re not on the chopping block, we have to deliver value like we’ve never done before. And for some marketing and sales teams? That means we have to get real about the things holding us back.
\n\n
Website refreshes often top the list of “New Year's resolutions” for businesses, but the budget isn’t always there to get them to where they need to be. For so many small and medium-sized businesses, they’ve got big dreams of migrating their website over to HubSpot CMS. But in the past it has remained out of reach from a budget perspective, knowing that the functionality they’ve built on WordPress may be complex to develop in HubSpot CMS and the standard HubSpot theme marketplace just won’t cut it.
\n\n
Sometimes it takes a reminder of how much something is holding us back before we can make the decision to invest in the things we need. So? Here we are. Your friendly neighborhood HubSpot developer, to remind you of all the website woes you need to commit to leaving behind in 2023 as you commit to a HubSpot theme builder that finally fits exactly what you need.
\n\n
Here are the website woes you’re leaving in 2023. For good.
\n\n
Inflexible back end user interfaces
\n\n
Whether you’re on WordPress or another CMS for your website, odds are good that you’re limited by the user interface of plugins that you’ve added or overly simplified content management tools that just don’t give you the flexibility you need. HubSpot CMS is super simple, and with the right developer and a little training, your marketing team can really have some fun. But when they’re hamstrung by a poor UI or coded into a corner and unable to make edits in an efficient way because of a developer that cut corners? They’re going to be less productive and less excited about updating your website content.
\n\n
Having to go back to your developer to make updates halts any progress on work and with so many dependencies when it comes to the intricacies of marketing and workflows, your employees are apt to feel very frustrated and less productive.
\n\n
In 2022, according to Gallup, nearly 1/5th of the workforce (18%) reported feeling disengaged in their jobs. Yet, we’re not doing anything to keep them motivated by introducing the right tools (aka a properly functioning website back end) to help them succeed. Why should you invest in this?
\n\n
Because according to The University of Oxford, happy employees are 13% more productive.
\nEmployee engagement, happiness and productivity go hand and hand, yet we’re actively inhibiting our marketing and website admin employees’ productivity by refusing to invest in the tools they need to be successful. For 2024, you can commit to improved UI by making the decision to migrate over to a more user friendly CMS or investing in the development of an improved user interface on your existing website.
\n\n
Paying more for additional development to fix bugs or make improvements is only adding to your website budget. Add this to the financial impact of less productive employees? You’re taking a hit no matter how you slice it.
\n\n
Slow, bloated and poorly converting websites
\n\n
Why are we even still talking about this? Sometimes I feel like I write about the same topics over and over again. Consider the dead horse beaten. You’d think with the amount of time we spend preaching about slow loading websites, bloated WordPress sites and all of your conversion difficulties, you’d have made a change by now.
\n\n
Do yourself a favor and check out our Page Load Speed Infographic for lots of statistics on how damaging a slow loading website can be.
\n\n
A few factors that contribute to it?
\n\n
Oversized images on your website, videos that aren’t configured to load properly, misconfigured scripts, code workarounds, and more.
\n\n
Not only is this a pain in the ass for your employees trying to work on your website, but it’s a pain for the clients and customers that have to sit on that website and wait for it to load. Best practices place optimal website load speeds at 3 seconds, but the average desktop website takes 10.3 seconds to load. It decreases your conversion rate, increases your bounce rate, and decreases the customer’s desire to buy from you.
\n\n
In short? A slow, bloated website isn’t going to get you where you need to go. No matter what your budget is, no matter how much you’re forking over for paid ads, no matter how much focus you put into uploading new content and creating compelling collateral for your prospects. When you do the math on the opportunities you miss out on from a sales perspective when your website is slow loading and holding you back, you should be POURING budget into your migration onto HubSpot CMS.
\n\n
Every missed sale, every failed conversion, every prospect you lose because your website is taking too long to load, and every extra day your marketing team waits because you don’t have the processes, software and website infrastructure in place to support them - you’re losing money.
\n\n
RELATED: 6 things sending users away from your website.
\n\n
Menus or resource libraries that don't provide the whole picture.
\n\n
Your prospect or customer should be able to glance at your menu and find exactly what they need. Marketers are spending hours upon hours to create content that resounds with your audience, and you’re continuing to rely exclusively on organic search to get them there.
\n\n
Mega menus and resource libraries are the key to showcasing all of that valuable content in a central location that’s easy for them to scan, visually appealing and can be found on the most focal area of your website where prospects are already spending their time. Capitalize on their attention by expanding your website’s navigation menu and really ensure that you’re providing a snapshot into the full breadth of information available to them.
\n\n
According to HubSpot, 96% of prospects do research before they talk to a Sales Rep. By putting that information on your mega menu or into a resource library, you can increase the chances that your prospects find the information they’re looking for and spend more time on your website when they discover information they didn’t even realize they needed.
\n\n
RELATED: Why a HubSpot mega menu should be your next website investment
\n\n
Websites that aren't hosted on HubSpot
\n\n
I said what I said. If you’re a HubSpot customer (or even if you’re not a HubSpot customer yet), you’re seriously missing out by not migrating your website to HubSpot CMS. We played the game where we helped small businesses use WordPress because it was “cheaper” - but, ultimately, the cost was too great. We were constantly fixing bugs and developers wouldn’t update their plugins and it nearly always resulted in long term strife as clients tried to piecemeal grow their website on framework that wasn’t working for their business as they scaled.
\n\n
We even wrote a whole blog on why we broke up with WordPress.
\n\n
Ultimately, we’ve gone all in on HubSpot. While historically it’s been prohibitive from a budget perspective to get onto HubSpot CMS, or clients have balked at the monthly fee - ultimately you’re paying less and getting more. The maintenance happens automatically and out of the box the platform just WORKS. Not to mention it’s integrated with all your marketing, sales, reporting and analytics already and offers you plenty of room to scale as you want more features and insight into your marketing and data analytics.
\n\n
At some point, you have to scale your website to match your business as it grows. If you’re moving to HubSpot CMS for your website this year, rather than paying tens of thousands for a custom website or compromising on a low budget theme that doesn’t give you what you need - we’ve created a custom HubSpot theme builder that empowers you with a solid infrastructure, super flexible modules and can be custom tailored to the design of your choice. The best part? It starts at $10,000.
\n\n
This year you can keep doing the same thing or you can level up. With a little extra investment and a little hard work partnering with our development team you can take your website, analytics and data to the next level by leaving behind the woes that come with WordPress and the other headaches you’ve been dealing with on your existing website.
\n\n
Let’s start 2024 on the right foot.
\n\n
","post_summary":"
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
\n
Increasingly spend-conscious clients or customers, at any time, can reconfigure and optimize their budgets. In order to make sure that we’re not on the chopping block, we have to deliver value like we’ve never done before. And for some marketing and sales teams? That means we have to get real about the things holding us back.
\n\n
Website refreshes often top the list of “New Year's resolutions” for businesses, but the budget isn’t always there to get them to where they need to be. For so many small and medium-sized businesses, they’ve got big dreams of migrating their website over to HubSpot CMS. But in the past it has remained out of reach from a budget perspective, knowing that the functionality they’ve built on WordPress may be complex to develop in HubSpot CMS and the standard HubSpot theme marketplace just won’t cut it.
\n\n
Sometimes it takes a reminder of how much something is holding us back before we can make the decision to invest in the things we need. So? Here we are. Your friendly neighborhood HubSpot developer, to remind you of all the website woes you need to commit to leaving behind in 2023 as you commit to a HubSpot theme builder that finally fits exactly what you need.
\n\n
Here are the website woes you’re leaving in 2023. For good.
\n\n
Inflexible back end user interfaces
\n\n
Whether you’re on WordPress or another CMS for your website, odds are good that you’re limited by the user interface of plugins that you’ve added or overly simplified content management tools that just don’t give you the flexibility you need. HubSpot CMS is super simple, and with the right developer and a little training, your marketing team can really have some fun. But when they’re hamstrung by a poor UI or coded into a corner and unable to make edits in an efficient way because of a developer that cut corners? They’re going to be less productive and less excited about updating your website content.
\n\n
Having to go back to your developer to make updates halts any progress on work and with so many dependencies when it comes to the intricacies of marketing and workflows, your employees are apt to feel very frustrated and less productive.
\n\n
In 2022, according to Gallup, nearly 1/5th of the workforce (18%) reported feeling disengaged in their jobs. Yet, we’re not doing anything to keep them motivated by introducing the right tools (aka a properly functioning website back end) to help them succeed. Why should you invest in this?
\n\n
Because according to The University of Oxford, happy employees are 13% more productive.
\nEmployee engagement, happiness and productivity go hand and hand, yet we’re actively inhibiting our marketing and website admin employees’ productivity by refusing to invest in the tools they need to be successful. For 2024, you can commit to improved UI by making the decision to migrate over to a more user friendly CMS or investing in the development of an improved user interface on your existing website.
\n\n
Paying more for additional development to fix bugs or make improvements is only adding to your website budget. Add this to the financial impact of less productive employees? You’re taking a hit no matter how you slice it.
\n\n
Slow, bloated and poorly converting websites
\n\n
Why are we even still talking about this? Sometimes I feel like I write about the same topics over and over again. Consider the dead horse beaten. You’d think with the amount of time we spend preaching about slow loading websites, bloated WordPress sites and all of your conversion difficulties, you’d have made a change by now.
\n\n
Do yourself a favor and check out our Page Load Speed Infographic for lots of statistics on how damaging a slow loading website can be.
\n\n
A few factors that contribute to it?
\n\n
Oversized images on your website, videos that aren’t configured to load properly, misconfigured scripts, code workarounds, and more.
\n\n
Not only is this a pain in the ass for your employees trying to work on your website, but it’s a pain for the clients and customers that have to sit on that website and wait for it to load. Best practices place optimal website load speeds at 3 seconds, but the average desktop website takes 10.3 seconds to load. It decreases your conversion rate, increases your bounce rate, and decreases the customer’s desire to buy from you.
\n\n
In short? A slow, bloated website isn’t going to get you where you need to go. No matter what your budget is, no matter how much you’re forking over for paid ads, no matter how much focus you put into uploading new content and creating compelling collateral for your prospects. When you do the math on the opportunities you miss out on from a sales perspective when your website is slow loading and holding you back, you should be POURING budget into your migration onto HubSpot CMS.
\n\n
Every missed sale, every failed conversion, every prospect you lose because your website is taking too long to load, and every extra day your marketing team waits because you don’t have the processes, software and website infrastructure in place to support them - you’re losing money.
\n\n
RELATED: 6 things sending users away from your website.
\n\n
Menus or resource libraries that don't provide the whole picture.
\n\n
Your prospect or customer should be able to glance at your menu and find exactly what they need. Marketers are spending hours upon hours to create content that resounds with your audience, and you’re continuing to rely exclusively on organic search to get them there.
\n\n
Mega menus and resource libraries are the key to showcasing all of that valuable content in a central location that’s easy for them to scan, visually appealing and can be found on the most focal area of your website where prospects are already spending their time. Capitalize on their attention by expanding your website’s navigation menu and really ensure that you’re providing a snapshot into the full breadth of information available to them.
\n\n
According to HubSpot, 96% of prospects do research before they talk to a Sales Rep. By putting that information on your mega menu or into a resource library, you can increase the chances that your prospects find the information they’re looking for and spend more time on your website when they discover information they didn’t even realize they needed.
\n\n
RELATED: Why a HubSpot mega menu should be your next website investment
\n\n
Websites that aren't hosted on HubSpot
\n\n
I said what I said. If you’re a HubSpot customer (or even if you’re not a HubSpot customer yet), you’re seriously missing out by not migrating your website to HubSpot CMS. We played the game where we helped small businesses use WordPress because it was “cheaper” - but, ultimately, the cost was too great. We were constantly fixing bugs and developers wouldn’t update their plugins and it nearly always resulted in long term strife as clients tried to piecemeal grow their website on framework that wasn’t working for their business as they scaled.
\n\n
We even wrote a whole blog on why we broke up with WordPress.
\n\n
Ultimately, we’ve gone all in on HubSpot. While historically it’s been prohibitive from a budget perspective to get onto HubSpot CMS, or clients have balked at the monthly fee - ultimately you’re paying less and getting more. The maintenance happens automatically and out of the box the platform just WORKS. Not to mention it’s integrated with all your marketing, sales, reporting and analytics already and offers you plenty of room to scale as you want more features and insight into your marketing and data analytics.
\n\n
At some point, you have to scale your website to match your business as it grows. If you’re moving to HubSpot CMS for your website this year, rather than paying tens of thousands for a custom website or compromising on a low budget theme that doesn’t give you what you need - we’ve created a custom HubSpot theme builder that empowers you with a solid infrastructure, super flexible modules and can be custom tailored to the design of your choice. The best part? It starts at $10,000.
\n\n
This year you can keep doing the same thing or you can level up. With a little extra investment and a little hard work partnering with our development team you can take your website, analytics and data to the next level by leaving behind the woes that come with WordPress and the other headaches you’ve been dealing with on your existing website.
\n\n
Let’s start 2024 on the right foot.
\n\n
","rss_summary":"
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
\n
Increasingly spend-conscious clients or customers, at any time, can reconfigure and optimize their budgets. In order to make sure that we’re not on the chopping block, we have to deliver value like we’ve never done before. And for some marketing and sales teams? That means we have to get real about the things holding us back.
\n\n
Website refreshes often top the list of “New Year's resolutions” for businesses, but the budget isn’t always there to get them to where they need to be. For so many small and medium-sized businesses, they’ve got big dreams of migrating their website over to HubSpot CMS. But in the past it has remained out of reach from a budget perspective, knowing that the functionality they’ve built on WordPress may be complex to develop in HubSpot CMS and the standard HubSpot theme marketplace just won’t cut it.
\n\n
Sometimes it takes a reminder of how much something is holding us back before we can make the decision to invest in the things we need. So? Here we are. Your friendly neighborhood HubSpot developer, to remind you of all the website woes you need to commit to leaving behind in 2023 as you commit to a HubSpot theme builder that finally fits exactly what you need.
\n\n
Here are the website woes you’re leaving in 2023. For good.
\n\n
Inflexible back end user interfaces
\n\n
Whether you’re on WordPress or another CMS for your website, odds are good that you’re limited by the user interface of plugins that you’ve added or overly simplified content management tools that just don’t give you the flexibility you need. HubSpot CMS is super simple, and with the right developer and a little training, your marketing team can really have some fun. But when they’re hamstrung by a poor UI or coded into a corner and unable to make edits in an efficient way because of a developer that cut corners? They’re going to be less productive and less excited about updating your website content.
\n\n
Having to go back to your developer to make updates halts any progress on work and with so many dependencies when it comes to the intricacies of marketing and workflows, your employees are apt to feel very frustrated and less productive.
\n\n
In 2022, according to Gallup, nearly 1/5th of the workforce (18%) reported feeling disengaged in their jobs. Yet, we’re not doing anything to keep them motivated by introducing the right tools (aka a properly functioning website back end) to help them succeed. Why should you invest in this?
\n\n
Because according to The University of Oxford, happy employees are 13% more productive.
\nEmployee engagement, happiness and productivity go hand and hand, yet we’re actively inhibiting our marketing and website admin employees’ productivity by refusing to invest in the tools they need to be successful. For 2024, you can commit to improved UI by making the decision to migrate over to a more user friendly CMS or investing in the development of an improved user interface on your existing website.
\n\n
Paying more for additional development to fix bugs or make improvements is only adding to your website budget. Add this to the financial impact of less productive employees? You’re taking a hit no matter how you slice it.
\n\n
Slow, bloated and poorly converting websites
\n\n
Why are we even still talking about this? Sometimes I feel like I write about the same topics over and over again. Consider the dead horse beaten. You’d think with the amount of time we spend preaching about slow loading websites, bloated WordPress sites and all of your conversion difficulties, you’d have made a change by now.
\n\n
Do yourself a favor and check out our Page Load Speed Infographic for lots of statistics on how damaging a slow loading website can be.
\n\n
A few factors that contribute to it?
\n\n
Oversized images on your website, videos that aren’t configured to load properly, misconfigured scripts, code workarounds, and more.
\n\n
Not only is this a pain in the ass for your employees trying to work on your website, but it’s a pain for the clients and customers that have to sit on that website and wait for it to load. Best practices place optimal website load speeds at 3 seconds, but the average desktop website takes 10.3 seconds to load. It decreases your conversion rate, increases your bounce rate, and decreases the customer’s desire to buy from you.
\n\n
In short? A slow, bloated website isn’t going to get you where you need to go. No matter what your budget is, no matter how much you’re forking over for paid ads, no matter how much focus you put into uploading new content and creating compelling collateral for your prospects. When you do the math on the opportunities you miss out on from a sales perspective when your website is slow loading and holding you back, you should be POURING budget into your migration onto HubSpot CMS.
\n\n
Every missed sale, every failed conversion, every prospect you lose because your website is taking too long to load, and every extra day your marketing team waits because you don’t have the processes, software and website infrastructure in place to support them - you’re losing money.
\n\n
RELATED: 6 things sending users away from your website.
\n\n
Menus or resource libraries that don't provide the whole picture.
\n\n
Your prospect or customer should be able to glance at your menu and find exactly what they need. Marketers are spending hours upon hours to create content that resounds with your audience, and you’re continuing to rely exclusively on organic search to get them there.
\n\n
Mega menus and resource libraries are the key to showcasing all of that valuable content in a central location that’s easy for them to scan, visually appealing and can be found on the most focal area of your website where prospects are already spending their time. Capitalize on their attention by expanding your website’s navigation menu and really ensure that you’re providing a snapshot into the full breadth of information available to them.
\n\n
According to HubSpot, 96% of prospects do research before they talk to a Sales Rep. By putting that information on your mega menu or into a resource library, you can increase the chances that your prospects find the information they’re looking for and spend more time on your website when they discover information they didn’t even realize they needed.
\n\n
RELATED: Why a HubSpot mega menu should be your next website investment
\n\n
Websites that aren't hosted on HubSpot
\n\n
I said what I said. If you’re a HubSpot customer (or even if you’re not a HubSpot customer yet), you’re seriously missing out by not migrating your website to HubSpot CMS. We played the game where we helped small businesses use WordPress because it was “cheaper” - but, ultimately, the cost was too great. We were constantly fixing bugs and developers wouldn’t update their plugins and it nearly always resulted in long term strife as clients tried to piecemeal grow their website on framework that wasn’t working for their business as they scaled.
\n\n
We even wrote a whole blog on why we broke up with WordPress.
\n\n
Ultimately, we’ve gone all in on HubSpot. While historically it’s been prohibitive from a budget perspective to get onto HubSpot CMS, or clients have balked at the monthly fee - ultimately you’re paying less and getting more. The maintenance happens automatically and out of the box the platform just WORKS. Not to mention it’s integrated with all your marketing, sales, reporting and analytics already and offers you plenty of room to scale as you want more features and insight into your marketing and data analytics.
\n\n
At some point, you have to scale your website to match your business as it grows. If you’re moving to HubSpot CMS for your website this year, rather than paying tens of thousands for a custom website or compromising on a low budget theme that doesn’t give you what you need - we’ve created a custom HubSpot theme builder that empowers you with a solid infrastructure, super flexible modules and can be custom tailored to the design of your choice. The best part? It starts at $10,000.
\n\n
This year you can keep doing the same thing or you can level up. With a little extra investment and a little hard work partnering with our development team you can take your website, analytics and data to the next level by leaving behind the woes that come with WordPress and the other headaches you’ve been dealing with on your existing website.
\n\n
Let’s start 2024 on the right foot.
\n\n
","postBodyRss":"
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
\n
Increasingly spend-conscious clients or customers, at any time, can reconfigure and optimize their budgets. In order to make sure that we’re not on the chopping block, we have to deliver value like we’ve never done before. And for some marketing and sales teams? That means we have to get real about the things holding us back.
\n\n
Website refreshes often top the list of “New Year's resolutions” for businesses, but the budget isn’t always there to get them to where they need to be. For so many small and medium-sized businesses, they’ve got big dreams of migrating their website over to HubSpot CMS. But in the past it has remained out of reach from a budget perspective, knowing that the functionality they’ve built on WordPress may be complex to develop in HubSpot CMS and the standard HubSpot theme marketplace just won’t cut it.
\n\n
Sometimes it takes a reminder of how much something is holding us back before we can make the decision to invest in the things we need. So? Here we are. Your friendly neighborhood HubSpot developer, to remind you of all the website woes you need to commit to leaving behind in 2023 as you commit to a HubSpot theme builder that finally fits exactly what you need.
\n\n
Here are the website woes you’re leaving in 2023. For good.
\n\n
Inflexible back end user interfaces
\n\n
Whether you’re on WordPress or another CMS for your website, odds are good that you’re limited by the user interface of plugins that you’ve added or overly simplified content management tools that just don’t give you the flexibility you need. HubSpot CMS is super simple, and with the right developer and a little training, your marketing team can really have some fun. But when they’re hamstrung by a poor UI or coded into a corner and unable to make edits in an efficient way because of a developer that cut corners? They’re going to be less productive and less excited about updating your website content.
\n\n
Having to go back to your developer to make updates halts any progress on work and with so many dependencies when it comes to the intricacies of marketing and workflows, your employees are apt to feel very frustrated and less productive.
\n\n
In 2022, according to Gallup, nearly 1/5th of the workforce (18%) reported feeling disengaged in their jobs. Yet, we’re not doing anything to keep them motivated by introducing the right tools (aka a properly functioning website back end) to help them succeed. Why should you invest in this?
\n\n
Because according to The University of Oxford, happy employees are 13% more productive.
\nEmployee engagement, happiness and productivity go hand and hand, yet we’re actively inhibiting our marketing and website admin employees’ productivity by refusing to invest in the tools they need to be successful. For 2024, you can commit to improved UI by making the decision to migrate over to a more user friendly CMS or investing in the development of an improved user interface on your existing website.
\n\n
Paying more for additional development to fix bugs or make improvements is only adding to your website budget. Add this to the financial impact of less productive employees? You’re taking a hit no matter how you slice it.
\n\n
Slow, bloated and poorly converting websites
\n\n
Why are we even still talking about this? Sometimes I feel like I write about the same topics over and over again. Consider the dead horse beaten. You’d think with the amount of time we spend preaching about slow loading websites, bloated WordPress sites and all of your conversion difficulties, you’d have made a change by now.
\n\n
Do yourself a favor and check out our Page Load Speed Infographic for lots of statistics on how damaging a slow loading website can be.
\n\n
A few factors that contribute to it?
\n\n
Oversized images on your website, videos that aren’t configured to load properly, misconfigured scripts, code workarounds, and more.
\n\n
Not only is this a pain in the ass for your employees trying to work on your website, but it’s a pain for the clients and customers that have to sit on that website and wait for it to load. Best practices place optimal website load speeds at 3 seconds, but the average desktop website takes 10.3 seconds to load. It decreases your conversion rate, increases your bounce rate, and decreases the customer’s desire to buy from you.
\n\n
In short? A slow, bloated website isn’t going to get you where you need to go. No matter what your budget is, no matter how much you’re forking over for paid ads, no matter how much focus you put into uploading new content and creating compelling collateral for your prospects. When you do the math on the opportunities you miss out on from a sales perspective when your website is slow loading and holding you back, you should be POURING budget into your migration onto HubSpot CMS.
\n\n
Every missed sale, every failed conversion, every prospect you lose because your website is taking too long to load, and every extra day your marketing team waits because you don’t have the processes, software and website infrastructure in place to support them - you’re losing money.
\n\n
RELATED: 6 things sending users away from your website.
\n\n
Menus or resource libraries that don't provide the whole picture.
\n\n
Your prospect or customer should be able to glance at your menu and find exactly what they need. Marketers are spending hours upon hours to create content that resounds with your audience, and you’re continuing to rely exclusively on organic search to get them there.
\n\n
Mega menus and resource libraries are the key to showcasing all of that valuable content in a central location that’s easy for them to scan, visually appealing and can be found on the most focal area of your website where prospects are already spending their time. Capitalize on their attention by expanding your website’s navigation menu and really ensure that you’re providing a snapshot into the full breadth of information available to them.
\n\n
According to HubSpot, 96% of prospects do research before they talk to a Sales Rep. By putting that information on your mega menu or into a resource library, you can increase the chances that your prospects find the information they’re looking for and spend more time on your website when they discover information they didn’t even realize they needed.
\n\n
RELATED: Why a HubSpot mega menu should be your next website investment
\n\n
Websites that aren't hosted on HubSpot
\n\n
I said what I said. If you’re a HubSpot customer (or even if you’re not a HubSpot customer yet), you’re seriously missing out by not migrating your website to HubSpot CMS. We played the game where we helped small businesses use WordPress because it was “cheaper” - but, ultimately, the cost was too great. We were constantly fixing bugs and developers wouldn’t update their plugins and it nearly always resulted in long term strife as clients tried to piecemeal grow their website on framework that wasn’t working for their business as they scaled.
\n\n
We even wrote a whole blog on why we broke up with WordPress.
\n\n
Ultimately, we’ve gone all in on HubSpot. While historically it’s been prohibitive from a budget perspective to get onto HubSpot CMS, or clients have balked at the monthly fee - ultimately you’re paying less and getting more. The maintenance happens automatically and out of the box the platform just WORKS. Not to mention it’s integrated with all your marketing, sales, reporting and analytics already and offers you plenty of room to scale as you want more features and insight into your marketing and data analytics.
\n\n
At some point, you have to scale your website to match your business as it grows. If you’re moving to HubSpot CMS for your website this year, rather than paying tens of thousands for a custom website or compromising on a low budget theme that doesn’t give you what you need - we’ve created a custom HubSpot theme builder that empowers you with a solid infrastructure, super flexible modules and can be custom tailored to the design of your choice. The best part? It starts at $10,000.
\n\n
This year you can keep doing the same thing or you can level up. With a little extra investment and a little hard work partnering with our development team you can take your website, analytics and data to the next level by leaving behind the woes that come with WordPress and the other headaches you’ve been dealing with on your existing website.
\n\n
Let’s start 2024 on the right foot.
\n\n
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It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/custom%20development.png","postListContent":"It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/custom%20development.png","postRssContent":"It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/custom%20development.png","postSummary":"It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
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\n
Increasingly spend-conscious clients or customers, at any time, can reconfigure and optimize their budgets. In order to make sure that we’re not on the chopping block, we have to deliver value like we’ve never done before. And for some marketing and sales teams? That means we have to get real about the things holding us back.
\n\n
Website refreshes often top the list of “New Year's resolutions” for businesses, but the budget isn’t always there to get them to where they need to be. For so many small and medium-sized businesses, they’ve got big dreams of migrating their website over to HubSpot CMS. But in the past it has remained out of reach from a budget perspective, knowing that the functionality they’ve built on WordPress may be complex to develop in HubSpot CMS and the standard HubSpot theme marketplace just won’t cut it.
\n\n
Sometimes it takes a reminder of how much something is holding us back before we can make the decision to invest in the things we need. So? Here we are. Your friendly neighborhood HubSpot developer, to remind you of all the website woes you need to commit to leaving behind in 2023 as you commit to a HubSpot theme builder that finally fits exactly what you need.
\n\n
Here are the website woes you’re leaving in 2023. For good.
\n\n
Inflexible back end user interfaces
\n\n
Whether you’re on WordPress or another CMS for your website, odds are good that you’re limited by the user interface of plugins that you’ve added or overly simplified content management tools that just don’t give you the flexibility you need. HubSpot CMS is super simple, and with the right developer and a little training, your marketing team can really have some fun. But when they’re hamstrung by a poor UI or coded into a corner and unable to make edits in an efficient way because of a developer that cut corners? They’re going to be less productive and less excited about updating your website content.
\n\n
Having to go back to your developer to make updates halts any progress on work and with so many dependencies when it comes to the intricacies of marketing and workflows, your employees are apt to feel very frustrated and less productive.
\n\n
In 2022, according to Gallup, nearly 1/5th of the workforce (18%) reported feeling disengaged in their jobs. Yet, we’re not doing anything to keep them motivated by introducing the right tools (aka a properly functioning website back end) to help them succeed. Why should you invest in this?
\n\n
Because according to The University of Oxford, happy employees are 13% more productive.
\nEmployee engagement, happiness and productivity go hand and hand, yet we’re actively inhibiting our marketing and website admin employees’ productivity by refusing to invest in the tools they need to be successful. For 2024, you can commit to improved UI by making the decision to migrate over to a more user friendly CMS or investing in the development of an improved user interface on your existing website.
\n\n
Paying more for additional development to fix bugs or make improvements is only adding to your website budget. Add this to the financial impact of less productive employees? You’re taking a hit no matter how you slice it.
\n\n
Slow, bloated and poorly converting websites
\n\n
Why are we even still talking about this? Sometimes I feel like I write about the same topics over and over again. Consider the dead horse beaten. You’d think with the amount of time we spend preaching about slow loading websites, bloated WordPress sites and all of your conversion difficulties, you’d have made a change by now.
\n\n
Do yourself a favor and check out our Page Load Speed Infographic for lots of statistics on how damaging a slow loading website can be.
\n\n
A few factors that contribute to it?
\n\n
Oversized images on your website, videos that aren’t configured to load properly, misconfigured scripts, code workarounds, and more.
\n\n
Not only is this a pain in the ass for your employees trying to work on your website, but it’s a pain for the clients and customers that have to sit on that website and wait for it to load. Best practices place optimal website load speeds at 3 seconds, but the average desktop website takes 10.3 seconds to load. It decreases your conversion rate, increases your bounce rate, and decreases the customer’s desire to buy from you.
\n\n
In short? A slow, bloated website isn’t going to get you where you need to go. No matter what your budget is, no matter how much you’re forking over for paid ads, no matter how much focus you put into uploading new content and creating compelling collateral for your prospects. When you do the math on the opportunities you miss out on from a sales perspective when your website is slow loading and holding you back, you should be POURING budget into your migration onto HubSpot CMS.
\n\n
Every missed sale, every failed conversion, every prospect you lose because your website is taking too long to load, and every extra day your marketing team waits because you don’t have the processes, software and website infrastructure in place to support them - you’re losing money.
\n\n
RELATED: 6 things sending users away from your website.
\n\n
Menus or resource libraries that don't provide the whole picture.
\n\n
Your prospect or customer should be able to glance at your menu and find exactly what they need. Marketers are spending hours upon hours to create content that resounds with your audience, and you’re continuing to rely exclusively on organic search to get them there.
\n\n
Mega menus and resource libraries are the key to showcasing all of that valuable content in a central location that’s easy for them to scan, visually appealing and can be found on the most focal area of your website where prospects are already spending their time. Capitalize on their attention by expanding your website’s navigation menu and really ensure that you’re providing a snapshot into the full breadth of information available to them.
\n\n
According to HubSpot, 96% of prospects do research before they talk to a Sales Rep. By putting that information on your mega menu or into a resource library, you can increase the chances that your prospects find the information they’re looking for and spend more time on your website when they discover information they didn’t even realize they needed.
\n\n
RELATED: Why a HubSpot mega menu should be your next website investment
\n\n
Websites that aren't hosted on HubSpot
\n\n
I said what I said. If you’re a HubSpot customer (or even if you’re not a HubSpot customer yet), you’re seriously missing out by not migrating your website to HubSpot CMS. We played the game where we helped small businesses use WordPress because it was “cheaper” - but, ultimately, the cost was too great. We were constantly fixing bugs and developers wouldn’t update their plugins and it nearly always resulted in long term strife as clients tried to piecemeal grow their website on framework that wasn’t working for their business as they scaled.
\n\n
We even wrote a whole blog on why we broke up with WordPress.
\n\n
Ultimately, we’ve gone all in on HubSpot. While historically it’s been prohibitive from a budget perspective to get onto HubSpot CMS, or clients have balked at the monthly fee - ultimately you’re paying less and getting more. The maintenance happens automatically and out of the box the platform just WORKS. Not to mention it’s integrated with all your marketing, sales, reporting and analytics already and offers you plenty of room to scale as you want more features and insight into your marketing and data analytics.
\n\n
At some point, you have to scale your website to match your business as it grows. If you’re moving to HubSpot CMS for your website this year, rather than paying tens of thousands for a custom website or compromising on a low budget theme that doesn’t give you what you need - we’ve created a custom HubSpot theme builder that empowers you with a solid infrastructure, super flexible modules and can be custom tailored to the design of your choice. The best part? It starts at $10,000.
\n\n
This year you can keep doing the same thing or you can level up. With a little extra investment and a little hard work partnering with our development team you can take your website, analytics and data to the next level by leaving behind the woes that come with WordPress and the other headaches you’ve been dealing with on your existing website.
\n\n
Let’s start 2024 on the right foot.
\n\n
","rssSummary":"
It’s 2024. This is the year we finally get our shit together, right? No more messing around with technology that isn’t working for us. Nope. This year, we’re streamlining our operations, empowering our sales team, fueling up customer service and maximizing our potential. Why? Because, to be completely honest with you, we don’t have a choice. We’d have to be delusional to think that in a climate where housing, insurance, and food costs are at all time high, that we don’t need to do everything we possibly can to ensure that we’re delivering big in business.
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For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
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For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.
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\n
This approach, while guaranteeing quality custom websites in HubSpot CMS, created some barricades for mid-sized businesses seeking to get away from WordPress and onto HubSpot CMS. They just couldn’t swing it. While we brought clean code, strategic technical insight, and flexible user interfaces to the table that easily integrated with the client’s internal line of business applications, not every mid-sized business had the money to invest $20,000 to $50,000 for a custom HubSpot website with all the bells and whistles.
\n\n
We painted ourselves into a corner, so to speak, because our mid-sized business clients were still hosting their websites on WordPress and it wasn’t ideal for helping them scale. Bloated, slow websites bogged down with too many plugins and lacking integration options were plaguing our mid-sized business customers and it was becoming clear that we needed a solution.
\n\n
RELATED: Why it's time to switch to HubSpot from WordPress
\n\n
So? We broke up with WordPress and guided our clients away from the HubSpot Marketplace themes. Instead, we came up with a solution: a custom HubSpot CMS theme builder.
\n\n
We’ve consolidated every single module feature use case that we’ve developed over the years we’ve worked in HubSpot CMS and created a collection of super-powered, incredibly flexible and feature-rich modules to accomplish everything you want.
\n\n
Here are a few reasons you should choose a HubSpot CMS theme builder over boxed HubSpot Marketplace themes and templates:
\n\n
You get all the benefits of HubSpot without the price tag of a custom website.
\n\n
Custom websites on HubSpot CMS are expensive. Like tens of thousands of dollars expensive. Deckerdevs Wireframe websites out of the box can cost as little as $10,000 - and they come customized with the look and feel you’re going for, you start out with more and you’re empowered and trained to build your website with access to your developer for help along the way. For so long the HubSpot theme marketplace has been touted as a viable solution for an inexpensive website on HubSpot CMS, but the ability to customize is so limited. With our HubSpot CMS custom theme builder you’re not just changing settings and adding photos - you’re getting buttons, colors, and branding that look like you want them to within parameters of the endless design capabilities we’ve created for our modules and a developer to help you through it.
\n\n
When you go to the HubSpot Theme Marketplace - agencies market that you have the capability to effectively re-dress the template that they’re showing you. The demo versions of the templates are almost never as easy to configure as they’re marketed and on top of it? You pay a premium to access support and customization that you hadn’t planned on - and didn’t vet out in advance.
\n\n
Once you buy a theme, you’re effectively locked into that developer. It’s most efficient to use the same developer that initially wrote your website to make modifications and improvements to that website. But that’s not always attainable for a business depending on what that agency charges for their development work. Not knowing in advance exactly who you’ll need to turn to when you need help customizing a theme is a huge issue that is costing HubSpot customers a lot of money they could’ve just used to create something much more suited for their needs in the long term.
\n\n
RELATED: Scaling organizations need to stop buying HubSpot Marketplace themes
\n\n
You still get to work with a developer
\n\n
One of the biggest fails when it comes to purchasing a template in the HubSpot marketplace, is that you don’t get the expertise of knowing — is this really a viable solution for my business? Having someone that can look at your existing website and your goals and help you determine how a transitional template can service your business’ needs as its scales is invaluable. It’s something that you don’t get when you just purchase a template on HubSpot’s marketplace. Of course, HubSpot has high standards and extensive requirements for documentation, but you don’t get a real idea of how a template and the developer associated with it can scale with your business over time.
\n\n
In fact, the transitional nature of HubSpot Marketplace templates almost always means that you have to build from scratch when you begin the process of really scaling your business.
\n\n
Choosing a customized theme builder project, however, you get a dedicated account manager, a designer to help you work through the kinks of exactly what you want in your website and a simplified, streamlined process. You pick from the modules available and choose what elements you’d like on your pages. We style it for you, we work out the cost of any additional features or customizations you might decide you want on the front end and we create a sustainable long term relationship for scaling that website and adding or updating modules as needed based on your changing needs.
\n\n
We keep it real and tell you, based on your business goals, how you might need to invest money over time into the wireframe structure to ensure your business can scale with it.
\n\n
You have infinite* flexibility
\n\n
I had to asterisk* that because infinite is… well, infinite. But let’s just say we used the hyperbole to suggest that the flexibility with a wireframe is far greater than the flexibility of WordPress or a HubSpot marketplace theme. By starting out with the wireframe website and having access to developers and HubSpot Architects, you can plan for the long term from the start, while still having the control you want to customize and design yourself from start to finish. No gatekeeping whatsoever. So many HubSpot Partners talk about the importance of continuous improvement when it comes to your website, but so many mid-sized businesses are stuck with HubSpot Marketplace themes or WordPress websites when they can’t find the budget to go custom with HubSpot or don’t have modules that are flexible enough to accomplish what they need.
\n\n
When you’re just choosing a theme based on some initial features and aesthetics, you lack the ability to approach things strategically. You have no idea what it will look like from a cost perspective to add things like custom behavioral events. While you might not be ready for the Enterprise HubSpot license yet, knowing where you plan to grow and which features can help you along the way is critical to determining how you’ll build your website.
\n\n
Foundationally, establishing a close relationship with your developer at the outset will save you tens of thousands down the road. Using the HubSpot custom theme builder we can add or remove features and modules simply and expand upon what you’ve created without having to start from scratch.
\n\n
It seems cliche to say that your website is the bottom line when it comes to your marketing, but for so many, it’s true. Arguably a little less than 70% of the buyer’s journey happens online, and according to a study from Gartner: 83% of B2B buyers prefer ordering or paying through digital commerce.
\n\n
By choosing a partner to work with along with a most customized template experience, you can empower your organization to build a website that is worth investing in long term that can grow alongside your business growth and any feature upgrades inside HubSpot.
\n\n
At the risk of becoming entirely inundated with HubSpot custom theme builder jobs, and as long as we can possibly afford to keep it attainable for the mid-sized business, we will be offering up our custom HubSpot CMS theme builder.
\n\n
For the longest time, HubSpot custom CMS websites have come with a high price point. The mantra between developers and Elite agencies has been: You get what you pay for, so save up, because to get a website that’s really going to be powerful and work long term, you’re going to need to shell it out. It was what it was. We were sick of cleaning up messes from developers that charged less and did poor work. We wanted our clients to bring their initial budget to us to do the job right from the start.