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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
HubSpot Architects + HubSpot Developers = PERFECT Custom HubSpot Integrations
HubSpot Architects and HubSpot Developers are the perfect combination for the success of your HubSpot integration. Here's why:
The Do’s and Don’ts of HubSpot Developer Whitelabeling
HubSpot CMS developer white-labeling can be a great way to bring in top talent without having to pay a full salary - but here are the do's and don'ts.
It’s over… a HubSpot CMS developer’s “dear John” letter to WordPress
As a finally-full-time HubSpot CMS developer, this is our "dear John" breakup letter with WordPress.
The Tech Stack Diet: Cutting Back while Reducing Collateral Damage
Looking to cut back on your tech stack? Here's your tech stack diet guide.
The very real cost of a mishandled HubSpot implementation: employees
Mishandled HubSpot implementations are more than headaches, they can annihilate productivity and cause very real issues...
5 regrets you’ll have paying for a Wordpress website and their corresponding timeline.
Considering cheaping out with a WordPress website over HubSpot CMS? Here are 5 regets you'll have paying for a WordPress website.
Why you Might Hate your HubSpot Architect.
Feeling a little hatred towards your HubSpot Architect? Change isn't always easy, but it's always worth it.
Saving the most on HubSpot starts with a Technical Partner
If you want to save money on your HubSpot subscription, start with a technical HubSpot Partner.
Onboarding with HubSpot: Setup vs Implementation - what’s the difference?
The difference between HubSpot Setup and HubSpot Implementation is more than just budget - it's success.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
Related: The Very Real Cost of a Mishandled HubSpot Implementation
\n![](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/know%20my%20calculus-jpg-2.jpeg\")
Your tech stack is probably a little… bloated to say the least. The average tech stack for most small businesses with fewer than 500 employees is 172 apps, according to Zylo’s 2023 Saas Management Index. For mid-market companies up to 2000 employees? 291. The amount of data being collected by these apps, reporting dashboards, and tools and features are largely underutilized and don’t necessarily talk to one another in a way that makes sense for the workflow inside your organization at large.
The logical next step when this happens is to hire a developer to build a custom integration to bridge your data so that you can reduce duplicate data entry and have more visibility inside the different applications that your organization uses to collect and analyze your data. Makes sense, right?
While you might be considering reaching out to a HubSpot Development Partner to help you integrate a major line of business or enterprise application with your HubSpot platform, we have some news for you:
You shouldn’t complete any custom HubSpot integration without a HubSpot Developer AND a HubSpot Architect.
What’s a HubSpot Architect?
\nA HubSpot Architect is a technical strategist that digs into your business processes, your tech stack, your reporting and your goals to come up with the perfect configuration of integration, data reporting and tools to help you make more educated business decisions that will help you deliver on your goals.
\n
Sounds amazing, doesn’t it?
HubSpot Architects and HubSpot Developers are the perfect pairing to deliver you the most impactful custom HubSpot integration. In fact, we’re willing to say that including a HubSpot Architect in your HubSpot integration is a complete game changer across the board … and here’s why:
More insight into the flow of your data.
\n
The right HubSpot Architect will use data mapping tools to help understand how the data inside your organization flows. They’ll dig into your individual systems from sales to marketing and service and export and import data to really determine - how are your tools speaking to one another right now? He or she will dig deep into your tech stack to really understand - how is data flowing? Where are there redundancies in features across applications? What is the total budget spend for the tech stack? How can this be consolidated or reduced?
Customers so often approach us thinking they know exactly what data they need moved from a business application into HubSpot. We’ll hear things like, “Well, accounting just wants to be able to attribute the revenue.” Or “Marketing needs to better understand the ROI of this campaign.”
But less often do we see really comprehensive strategic planning happening with application integrations. And a HubSpot Architect? They're here to do all of that for you - and more.
By executing actual discovery on your full tech stack, the way your data moves and the goals you’re trying to reach in HubSpot, a HubSpot Architect may make some recommendations that you didn’t even consider when it comes to integrated reporting, analytics and data mapping. And if they’re really good at what they do? The discovery process will probably completely transform the way you use HubSpot, look at analytics and data reporting, and make decisions inside your organization.
It avoids costly delays.
\n\n
Quite often, when we allow the client to be in charge of determining what data they want to move over to HubSpot, we end up in integration development delays. What one individual thought was the important integration ends up becoming a rabbit hole of discussion for additional data integration with sometimes completely erroneous data that hasn’t been adequately planned or mapped within the tools and capabilities of HubSpot.
\n
What if, for example, you have a big goal that you really want to achieve, and by using a different feature that’s inside a higher tier of the HubSpot Platform you can achieve that and more? You might not even be aware that this is something HubSpot is capable of, or how big of a game changer it could be towards your data and goals to unlock that feature with your integration.
By enlisting the help of a HubSpot Architect, you map it all out before you even start the conversation of how an integration will be built. It’s strategic movement, skilled planning and it’s a real game changer for how efficiently we can get it done and how happy you’ll be with the result.
You’ll architect a proactive integration strategy… for the long term.
\n
What’s your goal? More insight into your sales pipeline? Understanding the most successful marketing campaigns? Determining your best customers, your highest performing account reps or the products that really move inside your business? Any goal is attainable when you get proactive about how your data moves through your applications and HubSpot.
I don’t know how many different ways I can say the exact same thing, but sometimes repetition is needed. If you don’t have an unbiased party that really understands HubSpot and its features and tools digging into your data and seeing how it fits together like a puzzle, you're likely missing opportunities. Once you put the time in (and let us do the same) to dig into what you really need and what you don’t need, we can eliminate the noise and proactively plan. The data that you thought needed to move through HubSpot might be completely different than what you envisioned. But you won’t know until you complete an integration and tech stack audit.
Listen - We can build simple integrations no problem. All day long. You wanna see a piece of data inside HubSpot? Sure, we can do that. Think you know exactly what you want? Tell us what to do, boss. We have no issues taking direction. But maybe you haven’t thought of everything. Maybe a simple data mapping and discovery by a HubSpot Architect can not only help you reach goals that you’ve been trying to reach, but goals that you haven’t even set yet because you didn’t know how to map them out?
The pairing of a gifted HubSpot Developer and HubSpot Architect are what dreams are made of when it comes to a custom HubSpot integration.
\n
What dreams can we make come true for you?
\n
\n
","rss_summary":"
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
Related: The Very Real Cost of a Mishandled HubSpot Implementation
\nYour tech stack is probably a little… bloated to say the least. The average tech stack for most small businesses with fewer than 500 employees is 172 apps, according to Zylo’s 2023 Saas Management Index. For mid-market companies up to 2000 employees? 291. The amount of data being collected by these apps, reporting dashboards, and tools and features are largely underutilized and don’t necessarily talk to one another in a way that makes sense for the workflow inside your organization at large.
The logical next step when this happens is to hire a developer to build a custom integration to bridge your data so that you can reduce duplicate data entry and have more visibility inside the different applications that your organization uses to collect and analyze your data. Makes sense, right?
While you might be considering reaching out to a HubSpot Development Partner to help you integrate a major line of business or enterprise application with your HubSpot platform, we have some news for you:
You shouldn’t complete any custom HubSpot integration without a HubSpot Developer AND a HubSpot Architect.
What’s a HubSpot Architect?
\nA HubSpot Architect is a technical strategist that digs into your business processes, your tech stack, your reporting and your goals to come up with the perfect configuration of integration, data reporting and tools to help you make more educated business decisions that will help you deliver on your goals.
\n
Sounds amazing, doesn’t it?
HubSpot Architects and HubSpot Developers are the perfect pairing to deliver you the most impactful custom HubSpot integration. In fact, we’re willing to say that including a HubSpot Architect in your HubSpot integration is a complete game changer across the board … and here’s why:
More insight into the flow of your data.
\n
The right HubSpot Architect will use data mapping tools to help understand how the data inside your organization flows. They’ll dig into your individual systems from sales to marketing and service and export and import data to really determine - how are your tools speaking to one another right now? He or she will dig deep into your tech stack to really understand - how is data flowing? Where are there redundancies in features across applications? What is the total budget spend for the tech stack? How can this be consolidated or reduced?
Customers so often approach us thinking they know exactly what data they need moved from a business application into HubSpot. We’ll hear things like, “Well, accounting just wants to be able to attribute the revenue.” Or “Marketing needs to better understand the ROI of this campaign.”
But less often do we see really comprehensive strategic planning happening with application integrations. And a HubSpot Architect? They're here to do all of that for you - and more.
By executing actual discovery on your full tech stack, the way your data moves and the goals you’re trying to reach in HubSpot, a HubSpot Architect may make some recommendations that you didn’t even consider when it comes to integrated reporting, analytics and data mapping. And if they’re really good at what they do? The discovery process will probably completely transform the way you use HubSpot, look at analytics and data reporting, and make decisions inside your organization.
It avoids costly delays.
\n\n
Quite often, when we allow the client to be in charge of determining what data they want to move over to HubSpot, we end up in integration development delays. What one individual thought was the important integration ends up becoming a rabbit hole of discussion for additional data integration with sometimes completely erroneous data that hasn’t been adequately planned or mapped within the tools and capabilities of HubSpot.
\n
What if, for example, you have a big goal that you really want to achieve, and by using a different feature that’s inside a higher tier of the HubSpot Platform you can achieve that and more? You might not even be aware that this is something HubSpot is capable of, or how big of a game changer it could be towards your data and goals to unlock that feature with your integration.
By enlisting the help of a HubSpot Architect, you map it all out before you even start the conversation of how an integration will be built. It’s strategic movement, skilled planning and it’s a real game changer for how efficiently we can get it done and how happy you’ll be with the result.
You’ll architect a proactive integration strategy… for the long term.
\n
What’s your goal? More insight into your sales pipeline? Understanding the most successful marketing campaigns? Determining your best customers, your highest performing account reps or the products that really move inside your business? Any goal is attainable when you get proactive about how your data moves through your applications and HubSpot.
I don’t know how many different ways I can say the exact same thing, but sometimes repetition is needed. If you don’t have an unbiased party that really understands HubSpot and its features and tools digging into your data and seeing how it fits together like a puzzle, you're likely missing opportunities. Once you put the time in (and let us do the same) to dig into what you really need and what you don’t need, we can eliminate the noise and proactively plan. The data that you thought needed to move through HubSpot might be completely different than what you envisioned. But you won’t know until you complete an integration and tech stack audit.
Listen - We can build simple integrations no problem. All day long. You wanna see a piece of data inside HubSpot? Sure, we can do that. Think you know exactly what you want? Tell us what to do, boss. We have no issues taking direction. But maybe you haven’t thought of everything. Maybe a simple data mapping and discovery by a HubSpot Architect can not only help you reach goals that you’ve been trying to reach, but goals that you haven’t even set yet because you didn’t know how to map them out?
The pairing of a gifted HubSpot Developer and HubSpot Architect are what dreams are made of when it comes to a custom HubSpot integration.
\n
What dreams can we make come true for you?
\n
\n
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We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
Related: The Very Real Cost of a Mishandled HubSpot Implementation
\nYour tech stack is probably a little… bloated to say the least. The average tech stack for most small businesses with fewer than 500 employees is 172 apps, according to Zylo’s 2023 Saas Management Index. For mid-market companies up to 2000 employees? 291. The amount of data being collected by these apps, reporting dashboards, and tools and features are largely underutilized and don’t necessarily talk to one another in a way that makes sense for the workflow inside your organization at large.
The logical next step when this happens is to hire a developer to build a custom integration to bridge your data so that you can reduce duplicate data entry and have more visibility inside the different applications that your organization uses to collect and analyze your data. Makes sense, right?
While you might be considering reaching out to a HubSpot Development Partner to help you integrate a major line of business or enterprise application with your HubSpot platform, we have some news for you:
You shouldn’t complete any custom HubSpot integration without a HubSpot Developer AND a HubSpot Architect.
What’s a HubSpot Architect?
\nA HubSpot Architect is a technical strategist that digs into your business processes, your tech stack, your reporting and your goals to come up with the perfect configuration of integration, data reporting and tools to help you make more educated business decisions that will help you deliver on your goals.
\n
Sounds amazing, doesn’t it?
HubSpot Architects and HubSpot Developers are the perfect pairing to deliver you the most impactful custom HubSpot integration. In fact, we’re willing to say that including a HubSpot Architect in your HubSpot integration is a complete game changer across the board … and here’s why:
More insight into the flow of your data.
\n
The right HubSpot Architect will use data mapping tools to help understand how the data inside your organization flows. They’ll dig into your individual systems from sales to marketing and service and export and import data to really determine - how are your tools speaking to one another right now? He or she will dig deep into your tech stack to really understand - how is data flowing? Where are there redundancies in features across applications? What is the total budget spend for the tech stack? How can this be consolidated or reduced?
Customers so often approach us thinking they know exactly what data they need moved from a business application into HubSpot. We’ll hear things like, “Well, accounting just wants to be able to attribute the revenue.” Or “Marketing needs to better understand the ROI of this campaign.”
But less often do we see really comprehensive strategic planning happening with application integrations. And a HubSpot Architect? They're here to do all of that for you - and more.
By executing actual discovery on your full tech stack, the way your data moves and the goals you’re trying to reach in HubSpot, a HubSpot Architect may make some recommendations that you didn’t even consider when it comes to integrated reporting, analytics and data mapping. And if they’re really good at what they do? The discovery process will probably completely transform the way you use HubSpot, look at analytics and data reporting, and make decisions inside your organization.
It avoids costly delays.
\n\n
Quite often, when we allow the client to be in charge of determining what data they want to move over to HubSpot, we end up in integration development delays. What one individual thought was the important integration ends up becoming a rabbit hole of discussion for additional data integration with sometimes completely erroneous data that hasn’t been adequately planned or mapped within the tools and capabilities of HubSpot.
\n
What if, for example, you have a big goal that you really want to achieve, and by using a different feature that’s inside a higher tier of the HubSpot Platform you can achieve that and more? You might not even be aware that this is something HubSpot is capable of, or how big of a game changer it could be towards your data and goals to unlock that feature with your integration.
By enlisting the help of a HubSpot Architect, you map it all out before you even start the conversation of how an integration will be built. It’s strategic movement, skilled planning and it’s a real game changer for how efficiently we can get it done and how happy you’ll be with the result.
You’ll architect a proactive integration strategy… for the long term.
\n
What’s your goal? More insight into your sales pipeline? Understanding the most successful marketing campaigns? Determining your best customers, your highest performing account reps or the products that really move inside your business? Any goal is attainable when you get proactive about how your data moves through your applications and HubSpot.
I don’t know how many different ways I can say the exact same thing, but sometimes repetition is needed. If you don’t have an unbiased party that really understands HubSpot and its features and tools digging into your data and seeing how it fits together like a puzzle, you're likely missing opportunities. Once you put the time in (and let us do the same) to dig into what you really need and what you don’t need, we can eliminate the noise and proactively plan. The data that you thought needed to move through HubSpot might be completely different than what you envisioned. But you won’t know until you complete an integration and tech stack audit.
Listen - We can build simple integrations no problem. All day long. You wanna see a piece of data inside HubSpot? Sure, we can do that. Think you know exactly what you want? Tell us what to do, boss. We have no issues taking direction. But maybe you haven’t thought of everything. Maybe a simple data mapping and discovery by a HubSpot Architect can not only help you reach goals that you’ve been trying to reach, but goals that you haven’t even set yet because you didn’t know how to map them out?
The pairing of a gifted HubSpot Developer and HubSpot Architect are what dreams are made of when it comes to a custom HubSpot integration.
\n
What dreams can we make come true for you?
\n
\n
","postBodyRss":"
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
Related: The Very Real Cost of a Mishandled HubSpot Implementation
\nYour tech stack is probably a little… bloated to say the least. The average tech stack for most small businesses with fewer than 500 employees is 172 apps, according to Zylo’s 2023 Saas Management Index. For mid-market companies up to 2000 employees? 291. The amount of data being collected by these apps, reporting dashboards, and tools and features are largely underutilized and don’t necessarily talk to one another in a way that makes sense for the workflow inside your organization at large.
The logical next step when this happens is to hire a developer to build a custom integration to bridge your data so that you can reduce duplicate data entry and have more visibility inside the different applications that your organization uses to collect and analyze your data. Makes sense, right?
While you might be considering reaching out to a HubSpot Development Partner to help you integrate a major line of business or enterprise application with your HubSpot platform, we have some news for you:
You shouldn’t complete any custom HubSpot integration without a HubSpot Developer AND a HubSpot Architect.
What’s a HubSpot Architect?
\nA HubSpot Architect is a technical strategist that digs into your business processes, your tech stack, your reporting and your goals to come up with the perfect configuration of integration, data reporting and tools to help you make more educated business decisions that will help you deliver on your goals.
\n
Sounds amazing, doesn’t it?
HubSpot Architects and HubSpot Developers are the perfect pairing to deliver you the most impactful custom HubSpot integration. In fact, we’re willing to say that including a HubSpot Architect in your HubSpot integration is a complete game changer across the board … and here’s why:
More insight into the flow of your data.
\n
The right HubSpot Architect will use data mapping tools to help understand how the data inside your organization flows. They’ll dig into your individual systems from sales to marketing and service and export and import data to really determine - how are your tools speaking to one another right now? He or she will dig deep into your tech stack to really understand - how is data flowing? Where are there redundancies in features across applications? What is the total budget spend for the tech stack? How can this be consolidated or reduced?
Customers so often approach us thinking they know exactly what data they need moved from a business application into HubSpot. We’ll hear things like, “Well, accounting just wants to be able to attribute the revenue.” Or “Marketing needs to better understand the ROI of this campaign.”
But less often do we see really comprehensive strategic planning happening with application integrations. And a HubSpot Architect? They're here to do all of that for you - and more.
By executing actual discovery on your full tech stack, the way your data moves and the goals you’re trying to reach in HubSpot, a HubSpot Architect may make some recommendations that you didn’t even consider when it comes to integrated reporting, analytics and data mapping. And if they’re really good at what they do? The discovery process will probably completely transform the way you use HubSpot, look at analytics and data reporting, and make decisions inside your organization.
It avoids costly delays.
\n\n
Quite often, when we allow the client to be in charge of determining what data they want to move over to HubSpot, we end up in integration development delays. What one individual thought was the important integration ends up becoming a rabbit hole of discussion for additional data integration with sometimes completely erroneous data that hasn’t been adequately planned or mapped within the tools and capabilities of HubSpot.
\n
What if, for example, you have a big goal that you really want to achieve, and by using a different feature that’s inside a higher tier of the HubSpot Platform you can achieve that and more? You might not even be aware that this is something HubSpot is capable of, or how big of a game changer it could be towards your data and goals to unlock that feature with your integration.
By enlisting the help of a HubSpot Architect, you map it all out before you even start the conversation of how an integration will be built. It’s strategic movement, skilled planning and it’s a real game changer for how efficiently we can get it done and how happy you’ll be with the result.
You’ll architect a proactive integration strategy… for the long term.
\n
What’s your goal? More insight into your sales pipeline? Understanding the most successful marketing campaigns? Determining your best customers, your highest performing account reps or the products that really move inside your business? Any goal is attainable when you get proactive about how your data moves through your applications and HubSpot.
I don’t know how many different ways I can say the exact same thing, but sometimes repetition is needed. If you don’t have an unbiased party that really understands HubSpot and its features and tools digging into your data and seeing how it fits together like a puzzle, you're likely missing opportunities. Once you put the time in (and let us do the same) to dig into what you really need and what you don’t need, we can eliminate the noise and proactively plan. The data that you thought needed to move through HubSpot might be completely different than what you envisioned. But you won’t know until you complete an integration and tech stack audit.
Listen - We can build simple integrations no problem. All day long. You wanna see a piece of data inside HubSpot? Sure, we can do that. Think you know exactly what you want? Tell us what to do, boss. We have no issues taking direction. But maybe you haven’t thought of everything. Maybe a simple data mapping and discovery by a HubSpot Architect can not only help you reach goals that you’ve been trying to reach, but goals that you haven’t even set yet because you didn’t know how to map them out?
The pairing of a gifted HubSpot Developer and HubSpot Architect are what dreams are made of when it comes to a custom HubSpot integration.
\n
What dreams can we make come true for you?
\n
\n
","postEmailContent":"
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
Related: The Very Real Cost of a Mishandled HubSpot Implementation
\nYour tech stack is probably a little… bloated to say the least. The average tech stack for most small businesses with fewer than 500 employees is 172 apps, according to Zylo’s 2023 Saas Management Index. For mid-market companies up to 2000 employees? 291. The amount of data being collected by these apps, reporting dashboards, and tools and features are largely underutilized and don’t necessarily talk to one another in a way that makes sense for the workflow inside your organization at large.
The logical next step when this happens is to hire a developer to build a custom integration to bridge your data so that you can reduce duplicate data entry and have more visibility inside the different applications that your organization uses to collect and analyze your data. Makes sense, right?
While you might be considering reaching out to a HubSpot Development Partner to help you integrate a major line of business or enterprise application with your HubSpot platform, we have some news for you:
You shouldn’t complete any custom HubSpot integration without a HubSpot Developer AND a HubSpot Architect.
What’s a HubSpot Architect?
\nA HubSpot Architect is a technical strategist that digs into your business processes, your tech stack, your reporting and your goals to come up with the perfect configuration of integration, data reporting and tools to help you make more educated business decisions that will help you deliver on your goals.
\n
Sounds amazing, doesn’t it?
HubSpot Architects and HubSpot Developers are the perfect pairing to deliver you the most impactful custom HubSpot integration. In fact, we’re willing to say that including a HubSpot Architect in your HubSpot integration is a complete game changer across the board … and here’s why:
More insight into the flow of your data.
\n
The right HubSpot Architect will use data mapping tools to help understand how the data inside your organization flows. They’ll dig into your individual systems from sales to marketing and service and export and import data to really determine - how are your tools speaking to one another right now? He or she will dig deep into your tech stack to really understand - how is data flowing? Where are there redundancies in features across applications? What is the total budget spend for the tech stack? How can this be consolidated or reduced?
Customers so often approach us thinking they know exactly what data they need moved from a business application into HubSpot. We’ll hear things like, “Well, accounting just wants to be able to attribute the revenue.” Or “Marketing needs to better understand the ROI of this campaign.”
But less often do we see really comprehensive strategic planning happening with application integrations. And a HubSpot Architect? They're here to do all of that for you - and more.
By executing actual discovery on your full tech stack, the way your data moves and the goals you’re trying to reach in HubSpot, a HubSpot Architect may make some recommendations that you didn’t even consider when it comes to integrated reporting, analytics and data mapping. And if they’re really good at what they do? The discovery process will probably completely transform the way you use HubSpot, look at analytics and data reporting, and make decisions inside your organization.
It avoids costly delays.
\n\n
Quite often, when we allow the client to be in charge of determining what data they want to move over to HubSpot, we end up in integration development delays. What one individual thought was the important integration ends up becoming a rabbit hole of discussion for additional data integration with sometimes completely erroneous data that hasn’t been adequately planned or mapped within the tools and capabilities of HubSpot.
\n
What if, for example, you have a big goal that you really want to achieve, and by using a different feature that’s inside a higher tier of the HubSpot Platform you can achieve that and more? You might not even be aware that this is something HubSpot is capable of, or how big of a game changer it could be towards your data and goals to unlock that feature with your integration.
By enlisting the help of a HubSpot Architect, you map it all out before you even start the conversation of how an integration will be built. It’s strategic movement, skilled planning and it’s a real game changer for how efficiently we can get it done and how happy you’ll be with the result.
You’ll architect a proactive integration strategy… for the long term.
\n
What’s your goal? More insight into your sales pipeline? Understanding the most successful marketing campaigns? Determining your best customers, your highest performing account reps or the products that really move inside your business? Any goal is attainable when you get proactive about how your data moves through your applications and HubSpot.
I don’t know how many different ways I can say the exact same thing, but sometimes repetition is needed. If you don’t have an unbiased party that really understands HubSpot and its features and tools digging into your data and seeing how it fits together like a puzzle, you're likely missing opportunities. Once you put the time in (and let us do the same) to dig into what you really need and what you don’t need, we can eliminate the noise and proactively plan. The data that you thought needed to move through HubSpot might be completely different than what you envisioned. But you won’t know until you complete an integration and tech stack audit.
Listen - We can build simple integrations no problem. All day long. You wanna see a piece of data inside HubSpot? Sure, we can do that. Think you know exactly what you want? Tell us what to do, boss. We have no issues taking direction. But maybe you haven’t thought of everything. Maybe a simple data mapping and discovery by a HubSpot Architect can not only help you reach goals that you’ve been trying to reach, but goals that you haven’t even set yet because you didn’t know how to map them out?
The pairing of a gifted HubSpot Developer and HubSpot Architect are what dreams are made of when it comes to a custom HubSpot integration.
\n
What dreams can we make come true for you?
\n
\n
","rssSummary":"
We’ve talked about love stories before, most recently in our Dear John break up letter with WordPress, but this is a different sort of coupling. We spend a lot of our time working with HubSpot sales reps and client prospects, trying to better understand their tech stack and determine what’s important when it comes to integrating their existing software with HubSpot. Bringing on any new software is daunting and can be disruptive to workflow, impact efficiency and even impact employee happiness, resulting in increased turnover. By vetting HubSpot in advance and discussing how native and custom integrations can help your existing applications work with the HubSpot platform, you can better really change how you look at your data analytics.
\n
![](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/image-png-3.png\")
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
If you don’t let your developer speak to your clients directly, you’re doing your agency and the client a disservice.
Believe me, I get it. King of the castle, keeper of the keys - maintaining a singular contact point can be super valuable when it comes to making things easy for the client. But you know that song?
“Sometimes the hardest thing and the right thing are the same.”
It’s a true statement. We find our most successful white-label relationships happen with agencies that trust us to speak to the client directly. You’d be surprised what we can pick out of a conversation - symptoms of poorly configured reporting, optimization opportunities inside HubSpot portals, integration opportunities, basic department workflow issues with applications, opportunities for integrated data analytics - the sky is the limit. But when a partner that doesn’t have the appropriate technology savvy to explain solutions or offer chances for developers and architects to dig deeply into a client’s tech stack and HubSpot portal? There’s a ton of missed opportunity.
Here’s a little insight on the best way we’ve found for agencies to work with a HubSpot CMS developer in a white-label capacity and how being more flexible on how you work with your white-label developer can actually make you much more money.
Indicate where the needs are, but leave space for more.
\n
So many agencies come to us seeking one time development or integration work, but stop short of understanding that they should really let our developers and architects take a look under the hood of their client’s HubSpot portal and website in a more in-depth way.
We don’t mind being told exactly what needs to be done - it’s often easier to work with a HubSpot-savvy agency that really understands a client’s workflow process and can cut some of the preliminary discussions by providing a lot of that information beforehand. When we’re allowed to really dig in and get strategic, though? That’s where the magic happens.
When you leave the needs and budget parameters so closed with a client, you miss opportunities for both you and the client to benefit from a deeper dive. Let your client know that you’re going to have your development team do a full analysis and come back with a comprehensive list of potential improvements and spaces that can be optimized to best situate them for success. There may be a better way to configure their database or resource center or configure their reporting that they haven’t even considered that an agency that isn’t technically focused may not have seen.
Don’t gatekeep.
\n
This is easily the most frustrating part of taking on white-label work:
“Well, explain this to me in more detail so I can explain it to them.”
We’ve played telephone plenty, but odds are high you’re not going to be able to explain it as well as we will, you might leave out some important details, or you won’t be able to answer the follow-on questions adequately. Rather than gatekeeping or playing telephone here - lets all sit down and have a chat together.
When you gatekeep the client, you might not know what questions to ask, where you can identify processes and other issues inside their HubSpot portal or how you might be able to empower their website beyond the basics of what your agency is good at.
There’s always a way to put agreements and best practices standards in place for how you wish for us to interact with your clients or compensation agreements that we can work out when we quote and upsell strategic technology to your client.
Agree on compensation structures that work for everyone.
\n
One time we discovered that an agency was marking our labor up by 300%.
We didn’t work with that agency again. Maybe that’s not good business, but for us - we like long term, sustainable relationships, and something about that felt… unethical. While we want to help HubSpot Partner agencies out with whitelabel HubSpot CMS development, it needs to make sense for us, financially and for our growth. Something that added insult to injury? At the same time, that agency was also requiring us to work under their company e-mail inside the portal, meaning that the partner got Managed Credit in HubSpot. While some of you may not realize what that means - for us it means that we have to work harder somewhere else to get our Managed Credit up enough to maintain an existing or reach a new tier.
If we don’t adequately benefit from the work we’re doing, it makes us less incentivized to do that kind of work, which brings me to my next point…
Related: Ethical Outsourcing Tips for HubSpot CMS Developer Whitelabeling
\n
True white-label services are going to start costing more money.
\n
It’s not that we don’t love our agency clients, but we’re a business first. As such? We have to do the work that we love while earning money and continuing to tier as a HubSpot Partner to earn the perks that come with that.
Our Agency Partnerships are important to us, but we can only continue them in the way that’s most sustainable for us. We will no longer be able to work in a portal under an agency’s e-mail domain and will expect to share Managed Credit for the work that we do. In doing this we seek to even the playing field, make things more fair, and get credit for the work that we’re doing to show the world - and our other prospects, what we’re capable of.
If you’re a HubSpot client that’s reading this and not an agency, we hope that you do your diligence to understand if the relationship between the developer and the agency that you’re working with is fair and how working with that developer more directly will help you supercharge your technology strategy.
If you’re a HubSport Partner agency that’s reading this and you’re not getting the most out of your whitelabel partner, the points above might be why. Take the time to really analyze the relationship you have with your whitelabel HubSpot CMS developer and determine if they’re benefitting as much as you and where there could be gaps in communication with the client that more direct contact can fill.
At the end of the day, we’re all here for the success of the client and to build incredible marketing and lead generation machines that move forward the missions of our clients. Let’s do that sustainably.
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
If you don’t let your developer speak to your clients directly, you’re doing your agency and the client a disservice.
Believe me, I get it. King of the castle, keeper of the keys - maintaining a singular contact point can be super valuable when it comes to making things easy for the client. But you know that song?
“Sometimes the hardest thing and the right thing are the same.”
It’s a true statement. We find our most successful white-label relationships happen with agencies that trust us to speak to the client directly. You’d be surprised what we can pick out of a conversation - symptoms of poorly configured reporting, optimization opportunities inside HubSpot portals, integration opportunities, basic department workflow issues with applications, opportunities for integrated data analytics - the sky is the limit. But when a partner that doesn’t have the appropriate technology savvy to explain solutions or offer chances for developers and architects to dig deeply into a client’s tech stack and HubSpot portal? There’s a ton of missed opportunity.
Here’s a little insight on the best way we’ve found for agencies to work with a HubSpot CMS developer in a white-label capacity and how being more flexible on how you work with your white-label developer can actually make you much more money.
Indicate where the needs are, but leave space for more.
\n
So many agencies come to us seeking one time development or integration work, but stop short of understanding that they should really let our developers and architects take a look under the hood of their client’s HubSpot portal and website in a more in-depth way.
We don’t mind being told exactly what needs to be done - it’s often easier to work with a HubSpot-savvy agency that really understands a client’s workflow process and can cut some of the preliminary discussions by providing a lot of that information beforehand. When we’re allowed to really dig in and get strategic, though? That’s where the magic happens.
When you leave the needs and budget parameters so closed with a client, you miss opportunities for both you and the client to benefit from a deeper dive. Let your client know that you’re going to have your development team do a full analysis and come back with a comprehensive list of potential improvements and spaces that can be optimized to best situate them for success. There may be a better way to configure their database or resource center or configure their reporting that they haven’t even considered that an agency that isn’t technically focused may not have seen.
Don’t gatekeep.
\n
This is easily the most frustrating part of taking on white-label work:
“Well, explain this to me in more detail so I can explain it to them.”
We’ve played telephone plenty, but odds are high you’re not going to be able to explain it as well as we will, you might leave out some important details, or you won’t be able to answer the follow-on questions adequately. Rather than gatekeeping or playing telephone here - lets all sit down and have a chat together.
When you gatekeep the client, you might not know what questions to ask, where you can identify processes and other issues inside their HubSpot portal or how you might be able to empower their website beyond the basics of what your agency is good at.
There’s always a way to put agreements and best practices standards in place for how you wish for us to interact with your clients or compensation agreements that we can work out when we quote and upsell strategic technology to your client.
Agree on compensation structures that work for everyone.
\n
One time we discovered that an agency was marking our labor up by 300%.
We didn’t work with that agency again. Maybe that’s not good business, but for us - we like long term, sustainable relationships, and something about that felt… unethical. While we want to help HubSpot Partner agencies out with whitelabel HubSpot CMS development, it needs to make sense for us, financially and for our growth. Something that added insult to injury? At the same time, that agency was also requiring us to work under their company e-mail inside the portal, meaning that the partner got Managed Credit in HubSpot. While some of you may not realize what that means - for us it means that we have to work harder somewhere else to get our Managed Credit up enough to maintain an existing or reach a new tier.
If we don’t adequately benefit from the work we’re doing, it makes us less incentivized to do that kind of work, which brings me to my next point…
Related: Ethical Outsourcing Tips for HubSpot CMS Developer Whitelabeling
\n
True white-label services are going to start costing more money.
\n
It’s not that we don’t love our agency clients, but we’re a business first. As such? We have to do the work that we love while earning money and continuing to tier as a HubSpot Partner to earn the perks that come with that.
Our Agency Partnerships are important to us, but we can only continue them in the way that’s most sustainable for us. We will no longer be able to work in a portal under an agency’s e-mail domain and will expect to share Managed Credit for the work that we do. In doing this we seek to even the playing field, make things more fair, and get credit for the work that we’re doing to show the world - and our other prospects, what we’re capable of.
If you’re a HubSpot client that’s reading this and not an agency, we hope that you do your diligence to understand if the relationship between the developer and the agency that you’re working with is fair and how working with that developer more directly will help you supercharge your technology strategy.
If you’re a HubSport Partner agency that’s reading this and you’re not getting the most out of your whitelabel partner, the points above might be why. Take the time to really analyze the relationship you have with your whitelabel HubSpot CMS developer and determine if they’re benefitting as much as you and where there could be gaps in communication with the client that more direct contact can fill.
At the end of the day, we’re all here for the success of the client and to build incredible marketing and lead generation machines that move forward the missions of our clients. Let’s do that sustainably.
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
If you don’t let your developer speak to your clients directly, you’re doing your agency and the client a disservice.
Believe me, I get it. King of the castle, keeper of the keys - maintaining a singular contact point can be super valuable when it comes to making things easy for the client. But you know that song?
“Sometimes the hardest thing and the right thing are the same.”
It’s a true statement. We find our most successful white-label relationships happen with agencies that trust us to speak to the client directly. You’d be surprised what we can pick out of a conversation - symptoms of poorly configured reporting, optimization opportunities inside HubSpot portals, integration opportunities, basic department workflow issues with applications, opportunities for integrated data analytics - the sky is the limit. But when a partner that doesn’t have the appropriate technology savvy to explain solutions or offer chances for developers and architects to dig deeply into a client’s tech stack and HubSpot portal? There’s a ton of missed opportunity.
Here’s a little insight on the best way we’ve found for agencies to work with a HubSpot CMS developer in a white-label capacity and how being more flexible on how you work with your white-label developer can actually make you much more money.
Indicate where the needs are, but leave space for more.
\n
So many agencies come to us seeking one time development or integration work, but stop short of understanding that they should really let our developers and architects take a look under the hood of their client’s HubSpot portal and website in a more in-depth way.
We don’t mind being told exactly what needs to be done - it’s often easier to work with a HubSpot-savvy agency that really understands a client’s workflow process and can cut some of the preliminary discussions by providing a lot of that information beforehand. When we’re allowed to really dig in and get strategic, though? That’s where the magic happens.
When you leave the needs and budget parameters so closed with a client, you miss opportunities for both you and the client to benefit from a deeper dive. Let your client know that you’re going to have your development team do a full analysis and come back with a comprehensive list of potential improvements and spaces that can be optimized to best situate them for success. There may be a better way to configure their database or resource center or configure their reporting that they haven’t even considered that an agency that isn’t technically focused may not have seen.
Don’t gatekeep.
\n
This is easily the most frustrating part of taking on white-label work:
“Well, explain this to me in more detail so I can explain it to them.”
We’ve played telephone plenty, but odds are high you’re not going to be able to explain it as well as we will, you might leave out some important details, or you won’t be able to answer the follow-on questions adequately. Rather than gatekeeping or playing telephone here - lets all sit down and have a chat together.
When you gatekeep the client, you might not know what questions to ask, where you can identify processes and other issues inside their HubSpot portal or how you might be able to empower their website beyond the basics of what your agency is good at.
There’s always a way to put agreements and best practices standards in place for how you wish for us to interact with your clients or compensation agreements that we can work out when we quote and upsell strategic technology to your client.
Agree on compensation structures that work for everyone.
\n
One time we discovered that an agency was marking our labor up by 300%.
We didn’t work with that agency again. Maybe that’s not good business, but for us - we like long term, sustainable relationships, and something about that felt… unethical. While we want to help HubSpot Partner agencies out with whitelabel HubSpot CMS development, it needs to make sense for us, financially and for our growth. Something that added insult to injury? At the same time, that agency was also requiring us to work under their company e-mail inside the portal, meaning that the partner got Managed Credit in HubSpot. While some of you may not realize what that means - for us it means that we have to work harder somewhere else to get our Managed Credit up enough to maintain an existing or reach a new tier.
If we don’t adequately benefit from the work we’re doing, it makes us less incentivized to do that kind of work, which brings me to my next point…
Related: Ethical Outsourcing Tips for HubSpot CMS Developer Whitelabeling
\n
True white-label services are going to start costing more money.
\n
It’s not that we don’t love our agency clients, but we’re a business first. As such? We have to do the work that we love while earning money and continuing to tier as a HubSpot Partner to earn the perks that come with that.
Our Agency Partnerships are important to us, but we can only continue them in the way that’s most sustainable for us. We will no longer be able to work in a portal under an agency’s e-mail domain and will expect to share Managed Credit for the work that we do. In doing this we seek to even the playing field, make things more fair, and get credit for the work that we’re doing to show the world - and our other prospects, what we’re capable of.
If you’re a HubSpot client that’s reading this and not an agency, we hope that you do your diligence to understand if the relationship between the developer and the agency that you’re working with is fair and how working with that developer more directly will help you supercharge your technology strategy.
If you’re a HubSport Partner agency that’s reading this and you’re not getting the most out of your whitelabel partner, the points above might be why. Take the time to really analyze the relationship you have with your whitelabel HubSpot CMS developer and determine if they’re benefitting as much as you and where there could be gaps in communication with the client that more direct contact can fill.
At the end of the day, we’re all here for the success of the client and to build incredible marketing and lead generation machines that move forward the missions of our clients. Let’s do that sustainably.
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
If you don’t let your developer speak to your clients directly, you’re doing your agency and the client a disservice.
Believe me, I get it. King of the castle, keeper of the keys - maintaining a singular contact point can be super valuable when it comes to making things easy for the client. But you know that song?
“Sometimes the hardest thing and the right thing are the same.”
It’s a true statement. We find our most successful white-label relationships happen with agencies that trust us to speak to the client directly. You’d be surprised what we can pick out of a conversation - symptoms of poorly configured reporting, optimization opportunities inside HubSpot portals, integration opportunities, basic department workflow issues with applications, opportunities for integrated data analytics - the sky is the limit. But when a partner that doesn’t have the appropriate technology savvy to explain solutions or offer chances for developers and architects to dig deeply into a client’s tech stack and HubSpot portal? There’s a ton of missed opportunity.
Here’s a little insight on the best way we’ve found for agencies to work with a HubSpot CMS developer in a white-label capacity and how being more flexible on how you work with your white-label developer can actually make you much more money.
Indicate where the needs are, but leave space for more.
\n
So many agencies come to us seeking one time development or integration work, but stop short of understanding that they should really let our developers and architects take a look under the hood of their client’s HubSpot portal and website in a more in-depth way.
We don’t mind being told exactly what needs to be done - it’s often easier to work with a HubSpot-savvy agency that really understands a client’s workflow process and can cut some of the preliminary discussions by providing a lot of that information beforehand. When we’re allowed to really dig in and get strategic, though? That’s where the magic happens.
When you leave the needs and budget parameters so closed with a client, you miss opportunities for both you and the client to benefit from a deeper dive. Let your client know that you’re going to have your development team do a full analysis and come back with a comprehensive list of potential improvements and spaces that can be optimized to best situate them for success. There may be a better way to configure their database or resource center or configure their reporting that they haven’t even considered that an agency that isn’t technically focused may not have seen.
Don’t gatekeep.
\n
This is easily the most frustrating part of taking on white-label work:
“Well, explain this to me in more detail so I can explain it to them.”
We’ve played telephone plenty, but odds are high you’re not going to be able to explain it as well as we will, you might leave out some important details, or you won’t be able to answer the follow-on questions adequately. Rather than gatekeeping or playing telephone here - lets all sit down and have a chat together.
When you gatekeep the client, you might not know what questions to ask, where you can identify processes and other issues inside their HubSpot portal or how you might be able to empower their website beyond the basics of what your agency is good at.
There’s always a way to put agreements and best practices standards in place for how you wish for us to interact with your clients or compensation agreements that we can work out when we quote and upsell strategic technology to your client.
Agree on compensation structures that work for everyone.
\n
One time we discovered that an agency was marking our labor up by 300%.
We didn’t work with that agency again. Maybe that’s not good business, but for us - we like long term, sustainable relationships, and something about that felt… unethical. While we want to help HubSpot Partner agencies out with whitelabel HubSpot CMS development, it needs to make sense for us, financially and for our growth. Something that added insult to injury? At the same time, that agency was also requiring us to work under their company e-mail inside the portal, meaning that the partner got Managed Credit in HubSpot. While some of you may not realize what that means - for us it means that we have to work harder somewhere else to get our Managed Credit up enough to maintain an existing or reach a new tier.
If we don’t adequately benefit from the work we’re doing, it makes us less incentivized to do that kind of work, which brings me to my next point…
Related: Ethical Outsourcing Tips for HubSpot CMS Developer Whitelabeling
\n
True white-label services are going to start costing more money.
\n
It’s not that we don’t love our agency clients, but we’re a business first. As such? We have to do the work that we love while earning money and continuing to tier as a HubSpot Partner to earn the perks that come with that.
Our Agency Partnerships are important to us, but we can only continue them in the way that’s most sustainable for us. We will no longer be able to work in a portal under an agency’s e-mail domain and will expect to share Managed Credit for the work that we do. In doing this we seek to even the playing field, make things more fair, and get credit for the work that we’re doing to show the world - and our other prospects, what we’re capable of.
If you’re a HubSpot client that’s reading this and not an agency, we hope that you do your diligence to understand if the relationship between the developer and the agency that you’re working with is fair and how working with that developer more directly will help you supercharge your technology strategy.
If you’re a HubSport Partner agency that’s reading this and you’re not getting the most out of your whitelabel partner, the points above might be why. Take the time to really analyze the relationship you have with your whitelabel HubSpot CMS developer and determine if they’re benefitting as much as you and where there could be gaps in communication with the client that more direct contact can fill.
At the end of the day, we’re all here for the success of the client and to build incredible marketing and lead generation machines that move forward the missions of our clients. Let’s do that sustainably.
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
If you don’t let your developer speak to your clients directly, you’re doing your agency and the client a disservice.
Believe me, I get it. King of the castle, keeper of the keys - maintaining a singular contact point can be super valuable when it comes to making things easy for the client. But you know that song?
“Sometimes the hardest thing and the right thing are the same.”
It’s a true statement. We find our most successful white-label relationships happen with agencies that trust us to speak to the client directly. You’d be surprised what we can pick out of a conversation - symptoms of poorly configured reporting, optimization opportunities inside HubSpot portals, integration opportunities, basic department workflow issues with applications, opportunities for integrated data analytics - the sky is the limit. But when a partner that doesn’t have the appropriate technology savvy to explain solutions or offer chances for developers and architects to dig deeply into a client’s tech stack and HubSpot portal? There’s a ton of missed opportunity.
Here’s a little insight on the best way we’ve found for agencies to work with a HubSpot CMS developer in a white-label capacity and how being more flexible on how you work with your white-label developer can actually make you much more money.
Indicate where the needs are, but leave space for more.
\n
So many agencies come to us seeking one time development or integration work, but stop short of understanding that they should really let our developers and architects take a look under the hood of their client’s HubSpot portal and website in a more in-depth way.
We don’t mind being told exactly what needs to be done - it’s often easier to work with a HubSpot-savvy agency that really understands a client’s workflow process and can cut some of the preliminary discussions by providing a lot of that information beforehand. When we’re allowed to really dig in and get strategic, though? That’s where the magic happens.
When you leave the needs and budget parameters so closed with a client, you miss opportunities for both you and the client to benefit from a deeper dive. Let your client know that you’re going to have your development team do a full analysis and come back with a comprehensive list of potential improvements and spaces that can be optimized to best situate them for success. There may be a better way to configure their database or resource center or configure their reporting that they haven’t even considered that an agency that isn’t technically focused may not have seen.
Don’t gatekeep.
\n
This is easily the most frustrating part of taking on white-label work:
“Well, explain this to me in more detail so I can explain it to them.”
We’ve played telephone plenty, but odds are high you’re not going to be able to explain it as well as we will, you might leave out some important details, or you won’t be able to answer the follow-on questions adequately. Rather than gatekeeping or playing telephone here - lets all sit down and have a chat together.
When you gatekeep the client, you might not know what questions to ask, where you can identify processes and other issues inside their HubSpot portal or how you might be able to empower their website beyond the basics of what your agency is good at.
There’s always a way to put agreements and best practices standards in place for how you wish for us to interact with your clients or compensation agreements that we can work out when we quote and upsell strategic technology to your client.
Agree on compensation structures that work for everyone.
\n
One time we discovered that an agency was marking our labor up by 300%.
We didn’t work with that agency again. Maybe that’s not good business, but for us - we like long term, sustainable relationships, and something about that felt… unethical. While we want to help HubSpot Partner agencies out with whitelabel HubSpot CMS development, it needs to make sense for us, financially and for our growth. Something that added insult to injury? At the same time, that agency was also requiring us to work under their company e-mail inside the portal, meaning that the partner got Managed Credit in HubSpot. While some of you may not realize what that means - for us it means that we have to work harder somewhere else to get our Managed Credit up enough to maintain an existing or reach a new tier.
If we don’t adequately benefit from the work we’re doing, it makes us less incentivized to do that kind of work, which brings me to my next point…
Related: Ethical Outsourcing Tips for HubSpot CMS Developer Whitelabeling
\n
True white-label services are going to start costing more money.
\n
It’s not that we don’t love our agency clients, but we’re a business first. As such? We have to do the work that we love while earning money and continuing to tier as a HubSpot Partner to earn the perks that come with that.
Our Agency Partnerships are important to us, but we can only continue them in the way that’s most sustainable for us. We will no longer be able to work in a portal under an agency’s e-mail domain and will expect to share Managed Credit for the work that we do. In doing this we seek to even the playing field, make things more fair, and get credit for the work that we’re doing to show the world - and our other prospects, what we’re capable of.
If you’re a HubSpot client that’s reading this and not an agency, we hope that you do your diligence to understand if the relationship between the developer and the agency that you’re working with is fair and how working with that developer more directly will help you supercharge your technology strategy.
If you’re a HubSport Partner agency that’s reading this and you’re not getting the most out of your whitelabel partner, the points above might be why. Take the time to really analyze the relationship you have with your whitelabel HubSpot CMS developer and determine if they’re benefitting as much as you and where there could be gaps in communication with the client that more direct contact can fill.
At the end of the day, we’re all here for the success of the client and to build incredible marketing and lead generation machines that move forward the missions of our clients. Let’s do that sustainably.
\n
We talk a lot about strategic development services in our marketing. For our long term clients, it’s a critical element of their overall growth strategy. For us, what starts as a simple website module fix or a HubSpot integration quickly evolves into full technology planning, a new website, tweaking a resource center, optimizing page load speeds, sifting through reporting optimization in HubSpot and more. Making HubSpot work for our clients is something we literally geek out on every day. However, when we do this work through agencies - it can become a little convoluted and a client might not necessarily get the full breadth of services available to them.
It’s extremely important for agencies that white-label their HubSpot development talent to make sure they really have the expertise needed to consult fully when it comes to an organization’s technology. Without a full understanding of the opportunity for data integrations, the intricacies of their workflows and the struggles they face on a day to day basis and how you can optimize their technology to truly fix those struggles - how can you call yourself a Partner?
HubSpot developer white-labeling is a service that we’re struggling with increasingly, depending on which agencies we work with. Here’s the long and short of it (here we go with our bold claims):
\n","post_body":"
\n
\n
Breakups are the pits, aren’t they? But outgrowing something (or someone) you love happens all the time. Needs change, people grow apart and what served someone well for so long just doesn’t get the job done any longer. This is how we’ve been feeling about WordPress for quite some time. I’ve been teetering on the edge of dropping WordPress as a platform for over a year, but hadn’t quite pulled the plug. It’s no secret that many small businesses outgrow WordPress quickly, but previously I wanted to have an option for small businesses that might not have had the budget to move over to HubSpot CMS. But now? With CMS Starter being such a compelling option for small businesses? It’s time, once and for all, it’s time for us to break up with WordPress.
\n\n
![](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/breakup%20copy-jpg.jpeg\")
As finally-full-time HubSpot CMS Developers, this break up has been a long time coming.
Here’s our Dear John letter to WordPress as a platform:
—------------------------------
Dear WordPress:
It was a love story like no other. For decades, you delivered flexible development that I couldn’t get anywhere else. You made dreams come true - and not just mine. You were the foundation by which I judged all other platforms and by and large all of them paled in comparison to your capabilities, for a website platform. They were endless, and I was in awe at my ability to deliver for my small business clients. In the style of Bette Middler, you were the wind beneath my wings in so many ways. We were the power couple, the most dynamic duo. You and I did some incredible things together.
But, maybe I was jaded, in some ways. Maybe I didn’t know what love was supposed to look like, because while we reached so many destinations together, the bumps along the way and after were increasingly noticeable. The shiny newness of everything I delivered with you came to a crashing halt as I encountered more and more prospects that weren’t maintaining you properly, developers whose “best” practices and coding was terrible, leaving clients open to attacks on their website and business. The increased downtime, the decreased page speed as a result of bloated websites patched up in far too many plugins.
Related: 5 Signs You’ve Outgrown WordPress CMS
\n
So much of our small business clients’ valuable technology budget is being dumped into repairs, maintenance and the like, where we know that if we just move them over to HubSpot CMS, they don’t have to constantly pay to repair broken plugins, speed up incredibly slow websites and piece together things in ways that are making website growth and flexibility entirely unattainable. The monthly payment they’re making doesn’t have to go to maintaining the status quo or fixing broken code. Instead, it powers up a far more powerful infrastructure with boosted security and gives them the opportunity to look at the road ahead.
In a world where the freedom exists to do whatever you want, maybe we need more guardrails on our website platform and the people in charge of it. Wordpress is too open and anyone can add to a website. Lacking logic for problem solving and poor coding skills just add website bloat. Sometimes, the people in charge of the website that you’ve entrusted with the livelihood of your internet presence simply don’t know enough about web development to know what’s right.
Related: 7 Developer Interview Questions to ask - Part 1
\n
Or maybe… they haven’t yet discovered that there’s something better out there.
Our path is coming to a close not just because our relationship is over, but because I’ve found something new. Something that delivers in all the same ways… and more. I didn’t realize what I was missing, where a love like this could take me, until I let go of all my preconceptions of what I thought small business website development had to look like.
Related: It’s time to leave WordPress for HubSpot CMS
\n
For a long time the custom development I wanted to do in HubSpot wasn’t viable, but the platform has come so far in the last few years.. I’ve learned through the years that love is an investment. That you can grow together. That there isn’t any such thing as an “expensive” or “budget” website. That you eventually pay later in time, resources and missed opportunities what you’re unwilling to pay for in the initial stages of development.
I mean, the statistics don’t lie…
According to BetterStudio:
13,000 WordPress websites are hacked every day
8% of WordPress sites are hacked due to weak or stolen passwords
Outdated Wordpress websites are blamed for 61% of attacks
Cleaning up a hacked WordPress website can cost upwards of $5,000
More than 99% of all security vulnerabilities in the WordPress ecosystem were found in themes and plugins in 2021.
So many of our clients opt for Wordpress thinking they can have a bare bones custom site and add plugins to add the functionality they need later on… but every new plugin opens up new vulnerabilities and increased urgency for mitigating the risks.
And yet? Plugins and themes sit outdated either because the client isn’t applying them or because they’re abandoned by the developer themselves and not issuing updates - which is an entirely different problem that gets overlooked commonly.
So? It’s time to let go. I’ve already broken down the regrets you have after paying for a WordPress website and I think it’s finally time to end an era. You’ve been good to us, I’ve loved you (and sometimes hated you) for so long, and I’ll never forget all the flexibility (and many of the headaches that came with it) you brought to the table.
Bon voyage, old friend. It’s been a ride. I appreciate the good times and I’ll never forget what we’ve done and helped businesses achieve inside WordPress. But I’m a commitment kinda guy and deckerdevs has made its final decision: we’re all-in HubSpot CMS.
Sincerely,
Nicholas Decker & the deckerdevs dev team
—----------------
Simply put: there’s a better way to website.
And HubSpot CMS development? It doesn’t have to cost you an arm and a leg. Will it be cheap? No. Worth it? Hell yes.
Believe me when I say, this thing we have with HubSpot? It’s the real deal and not any kinda fling. We’ve been in a relationship with HubSpot for over a decade. We’re just going all-in now. 
\n","rss_body":"
\n
\n
Breakups are the pits, aren’t they? But outgrowing something (or someone) you love happens all the time. Needs change, people grow apart and what served someone well for so long just doesn’t get the job done any longer. This is how we’ve been feeling about WordPress for quite some time. I’ve been teetering on the edge of dropping WordPress as a platform for over a year, but hadn’t quite pulled the plug. It’s no secret that many small businesses outgrow WordPress quickly, but previously I wanted to have an option for small businesses that might not have had the budget to move over to HubSpot CMS. But now? With CMS Starter being such a compelling option for small businesses? It’s time, once and for all, it’s time for us to break up with WordPress.
\n\n
As finally-full-time HubSpot CMS Developers, this break up has been a long time coming.
Here’s our Dear John letter to WordPress as a platform:
—------------------------------
Dear WordPress:
It was a love story like no other. For decades, you delivered flexible development that I couldn’t get anywhere else. You made dreams come true - and not just mine. You were the foundation by which I judged all other platforms and by and large all of them paled in comparison to your capabilities, for a website platform. They were endless, and I was in awe at my ability to deliver for my small business clients. In the style of Bette Middler, you were the wind beneath my wings in so many ways. We were the power couple, the most dynamic duo. You and I did some incredible things together.
But, maybe I was jaded, in some ways. Maybe I didn’t know what love was supposed to look like, because while we reached so many destinations together, the bumps along the way and after were increasingly noticeable. The shiny newness of everything I delivered with you came to a crashing halt as I encountered more and more prospects that weren’t maintaining you properly, developers whose “best” practices and coding was terrible, leaving clients open to attacks on their website and business. The increased downtime, the decreased page speed as a result of bloated websites patched up in far too many plugins.
Related: 5 Signs You’ve Outgrown WordPress CMS
\n
So much of our small business clients’ valuable technology budget is being dumped into repairs, maintenance and the like, where we know that if we just move them over to HubSpot CMS, they don’t have to constantly pay to repair broken plugins, speed up incredibly slow websites and piece together things in ways that are making website growth and flexibility entirely unattainable. The monthly payment they’re making doesn’t have to go to maintaining the status quo or fixing broken code. Instead, it powers up a far more powerful infrastructure with boosted security and gives them the opportunity to look at the road ahead.
In a world where the freedom exists to do whatever you want, maybe we need more guardrails on our website platform and the people in charge of it. Wordpress is too open and anyone can add to a website. Lacking logic for problem solving and poor coding skills just add website bloat. Sometimes, the people in charge of the website that you’ve entrusted with the livelihood of your internet presence simply don’t know enough about web development to know what’s right.
Related: 7 Developer Interview Questions to ask - Part 1
\n
Or maybe… they haven’t yet discovered that there’s something better out there.
Our path is coming to a close not just because our relationship is over, but because I’ve found something new. Something that delivers in all the same ways… and more. I didn’t realize what I was missing, where a love like this could take me, until I let go of all my preconceptions of what I thought small business website development had to look like.
Related: It’s time to leave WordPress for HubSpot CMS
\n
For a long time the custom development I wanted to do in HubSpot wasn’t viable, but the platform has come so far in the last few years.. I’ve learned through the years that love is an investment. That you can grow together. That there isn’t any such thing as an “expensive” or “budget” website. That you eventually pay later in time, resources and missed opportunities what you’re unwilling to pay for in the initial stages of development.
I mean, the statistics don’t lie…
According to BetterStudio:
13,000 WordPress websites are hacked every day
8% of WordPress sites are hacked due to weak or stolen passwords
Outdated Wordpress websites are blamed for 61% of attacks
Cleaning up a hacked WordPress website can cost upwards of $5,000
More than 99% of all security vulnerabilities in the WordPress ecosystem were found in themes and plugins in 2021.
So many of our clients opt for Wordpress thinking they can have a bare bones custom site and add plugins to add the functionality they need later on… but every new plugin opens up new vulnerabilities and increased urgency for mitigating the risks.
And yet? Plugins and themes sit outdated either because the client isn’t applying them or because they’re abandoned by the developer themselves and not issuing updates - which is an entirely different problem that gets overlooked commonly.
So? It’s time to let go. I’ve already broken down the regrets you have after paying for a WordPress website and I think it’s finally time to end an era. You’ve been good to us, I’ve loved you (and sometimes hated you) for so long, and I’ll never forget all the flexibility (and many of the headaches that came with it) you brought to the table.
Bon voyage, old friend. It’s been a ride. I appreciate the good times and I’ll never forget what we’ve done and helped businesses achieve inside WordPress. But I’m a commitment kinda guy and deckerdevs has made its final decision: we’re all-in HubSpot CMS.
Sincerely,
Nicholas Decker & the deckerdevs dev team
—----------------
Simply put: there’s a better way to website.
And HubSpot CMS development? It doesn’t have to cost you an arm and a leg. Will it be cheap? No. Worth it? Hell yes.
Believe me when I say, this thing we have with HubSpot? It’s the real deal and not any kinda fling. We’ve been in a relationship with HubSpot for over a decade. We’re just going all-in now.
\n
\n
Breakups are the pits, aren’t they? But outgrowing something (or someone) you love happens all the time. Needs change, people grow apart and what served someone well for so long just doesn’t get the job done any longer. This is how we’ve been feeling about WordPress for quite some time. I’ve been teetering on the edge of dropping WordPress as a platform for over a year, but hadn’t quite pulled the plug. It’s no secret that many small businesses outgrow WordPress quickly, but previously I wanted to have an option for small businesses that might not have had the budget to move over to HubSpot CMS. But now? With CMS Starter being such a compelling option for small businesses? It’s time, once and for all, it’s time for us to break up with WordPress.
\n\n
As finally-full-time HubSpot CMS Developers, this break up has been a long time coming.
Here’s our Dear John letter to WordPress as a platform:
—------------------------------
Dear WordPress:
It was a love story like no other. For decades, you delivered flexible development that I couldn’t get anywhere else. You made dreams come true - and not just mine. You were the foundation by which I judged all other platforms and by and large all of them paled in comparison to your capabilities, for a website platform. They were endless, and I was in awe at my ability to deliver for my small business clients. In the style of Bette Middler, you were the wind beneath my wings in so many ways. We were the power couple, the most dynamic duo. You and I did some incredible things together.
But, maybe I was jaded, in some ways. Maybe I didn’t know what love was supposed to look like, because while we reached so many destinations together, the bumps along the way and after were increasingly noticeable. The shiny newness of everything I delivered with you came to a crashing halt as I encountered more and more prospects that weren’t maintaining you properly, developers whose “best” practices and coding was terrible, leaving clients open to attacks on their website and business. The increased downtime, the decreased page speed as a result of bloated websites patched up in far too many plugins.
Related: 5 Signs You’ve Outgrown WordPress CMS
\n
So much of our small business clients’ valuable technology budget is being dumped into repairs, maintenance and the like, where we know that if we just move them over to HubSpot CMS, they don’t have to constantly pay to repair broken plugins, speed up incredibly slow websites and piece together things in ways that are making website growth and flexibility entirely unattainable. The monthly payment they’re making doesn’t have to go to maintaining the status quo or fixing broken code. Instead, it powers up a far more powerful infrastructure with boosted security and gives them the opportunity to look at the road ahead.
In a world where the freedom exists to do whatever you want, maybe we need more guardrails on our website platform and the people in charge of it. Wordpress is too open and anyone can add to a website. Lacking logic for problem solving and poor coding skills just add website bloat. Sometimes, the people in charge of the website that you’ve entrusted with the livelihood of your internet presence simply don’t know enough about web development to know what’s right.
Related: 7 Developer Interview Questions to ask - Part 1
\n
Or maybe… they haven’t yet discovered that there’s something better out there.
Our path is coming to a close not just because our relationship is over, but because I’ve found something new. Something that delivers in all the same ways… and more. I didn’t realize what I was missing, where a love like this could take me, until I let go of all my preconceptions of what I thought small business website development had to look like.
Related: It’s time to leave WordPress for HubSpot CMS
\n
For a long time the custom development I wanted to do in HubSpot wasn’t viable, but the platform has come so far in the last few years.. I’ve learned through the years that love is an investment. That you can grow together. That there isn’t any such thing as an “expensive” or “budget” website. That you eventually pay later in time, resources and missed opportunities what you’re unwilling to pay for in the initial stages of development.
I mean, the statistics don’t lie…
According to BetterStudio:
13,000 WordPress websites are hacked every day
8% of WordPress sites are hacked due to weak or stolen passwords
Outdated Wordpress websites are blamed for 61% of attacks
Cleaning up a hacked WordPress website can cost upwards of $5,000
More than 99% of all security vulnerabilities in the WordPress ecosystem were found in themes and plugins in 2021.
So many of our clients opt for Wordpress thinking they can have a bare bones custom site and add plugins to add the functionality they need later on… but every new plugin opens up new vulnerabilities and increased urgency for mitigating the risks.
And yet? Plugins and themes sit outdated either because the client isn’t applying them or because they’re abandoned by the developer themselves and not issuing updates - which is an entirely different problem that gets overlooked commonly.
So? It’s time to let go. I’ve already broken down the regrets you have after paying for a WordPress website and I think it’s finally time to end an era. You’ve been good to us, I’ve loved you (and sometimes hated you) for so long, and I’ll never forget all the flexibility (and many of the headaches that came with it) you brought to the table.
Bon voyage, old friend. It’s been a ride. I appreciate the good times and I’ll never forget what we’ve done and helped businesses achieve inside WordPress. But I’m a commitment kinda guy and deckerdevs has made its final decision: we’re all-in HubSpot CMS.
Sincerely,
Nicholas Decker & the deckerdevs dev team
—----------------
Simply put: there’s a better way to website.
And HubSpot CMS development? It doesn’t have to cost you an arm and a leg. Will it be cheap? No. Worth it? Hell yes.
Believe me when I say, this thing we have with HubSpot? It’s the real deal and not any kinda fling. We’ve been in a relationship with HubSpot for over a decade. We’re just going all-in now.
\n
\n
Breakups are the pits, aren’t they? But outgrowing something (or someone) you love happens all the time. Needs change, people grow apart and what served someone well for so long just doesn’t get the job done any longer. This is how we’ve been feeling about WordPress for quite some time. I’ve been teetering on the edge of dropping WordPress as a platform for over a year, but hadn’t quite pulled the plug. It’s no secret that many small businesses outgrow WordPress quickly, but previously I wanted to have an option for small businesses that might not have had the budget to move over to HubSpot CMS. But now? With CMS Starter being such a compelling option for small businesses? It’s time, once and for all, it’s time for us to break up with WordPress.
\n\n
As finally-full-time HubSpot CMS Developers, this break up has been a long time coming.
Here’s our Dear John letter to WordPress as a platform:
—------------------------------
Dear WordPress:
It was a love story like no other. For decades, you delivered flexible development that I couldn’t get anywhere else. You made dreams come true - and not just mine. You were the foundation by which I judged all other platforms and by and large all of them paled in comparison to your capabilities, for a website platform. They were endless, and I was in awe at my ability to deliver for my small business clients. In the style of Bette Middler, you were the wind beneath my wings in so many ways. We were the power couple, the most dynamic duo. You and I did some incredible things together.
But, maybe I was jaded, in some ways. Maybe I didn’t know what love was supposed to look like, because while we reached so many destinations together, the bumps along the way and after were increasingly noticeable. The shiny newness of everything I delivered with you came to a crashing halt as I encountered more and more prospects that weren’t maintaining you properly, developers whose “best” practices and coding was terrible, leaving clients open to attacks on their website and business. The increased downtime, the decreased page speed as a result of bloated websites patched up in far too many plugins.
Related: 5 Signs You’ve Outgrown WordPress CMS
\n
So much of our small business clients’ valuable technology budget is being dumped into repairs, maintenance and the like, where we know that if we just move them over to HubSpot CMS, they don’t have to constantly pay to repair broken plugins, speed up incredibly slow websites and piece together things in ways that are making website growth and flexibility entirely unattainable. The monthly payment they’re making doesn’t have to go to maintaining the status quo or fixing broken code. Instead, it powers up a far more powerful infrastructure with boosted security and gives them the opportunity to look at the road ahead.
In a world where the freedom exists to do whatever you want, maybe we need more guardrails on our website platform and the people in charge of it. Wordpress is too open and anyone can add to a website. Lacking logic for problem solving and poor coding skills just add website bloat. Sometimes, the people in charge of the website that you’ve entrusted with the livelihood of your internet presence simply don’t know enough about web development to know what’s right.
Related: 7 Developer Interview Questions to ask - Part 1
\n
Or maybe… they haven’t yet discovered that there’s something better out there.
Our path is coming to a close not just because our relationship is over, but because I’ve found something new. Something that delivers in all the same ways… and more. I didn’t realize what I was missing, where a love like this could take me, until I let go of all my preconceptions of what I thought small business website development had to look like.
Related: It’s time to leave WordPress for HubSpot CMS
\n
For a long time the custom development I wanted to do in HubSpot wasn’t viable, but the platform has come so far in the last few years.. I’ve learned through the years that love is an investment. That you can grow together. That there isn’t any such thing as an “expensive” or “budget” website. That you eventually pay later in time, resources and missed opportunities what you’re unwilling to pay for in the initial stages of development.
I mean, the statistics don’t lie…
According to BetterStudio:
13,000 WordPress websites are hacked every day
8% of WordPress sites are hacked due to weak or stolen passwords
Outdated Wordpress websites are blamed for 61% of attacks
Cleaning up a hacked WordPress website can cost upwards of $5,000
More than 99% of all security vulnerabilities in the WordPress ecosystem were found in themes and plugins in 2021.
So many of our clients opt for Wordpress thinking they can have a bare bones custom site and add plugins to add the functionality they need later on… but every new plugin opens up new vulnerabilities and increased urgency for mitigating the risks.
And yet? Plugins and themes sit outdated either because the client isn’t applying them or because they’re abandoned by the developer themselves and not issuing updates - which is an entirely different problem that gets overlooked commonly.
So? It’s time to let go. I’ve already broken down the regrets you have after paying for a WordPress website and I think it’s finally time to end an era. You’ve been good to us, I’ve loved you (and sometimes hated you) for so long, and I’ll never forget all the flexibility (and many of the headaches that came with it) you brought to the table.
Bon voyage, old friend. It’s been a ride. I appreciate the good times and I’ll never forget what we’ve done and helped businesses achieve inside WordPress. But I’m a commitment kinda guy and deckerdevs has made its final decision: we’re all-in HubSpot CMS.
Sincerely,
Nicholas Decker & the deckerdevs dev team
—----------------
Simply put: there’s a better way to website.
And HubSpot CMS development? It doesn’t have to cost you an arm and a leg. Will it be cheap? No. Worth it? Hell yes.
Believe me when I say, this thing we have with HubSpot? It’s the real deal and not any kinda fling. We’ve been in a relationship with HubSpot for over a decade. We’re just going all-in now.
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Breakups are the pits, aren’t they? But outgrowing something (or someone) you love happens all the time. Needs change, people grow apart and what served someone well for so long just doesn’t get the job done any longer. This is how we’ve been feeling about WordPress for quite some time. I’ve been teetering on the edge of dropping WordPress as a platform for over a year, but hadn’t quite pulled the plug. It’s no secret that many small businesses outgrow WordPress quickly, but previously I wanted to have an option for small businesses that might not have had the budget to move over to HubSpot CMS. But now? With CMS Starter being such a compelling option for small businesses? It’s time, once and for all, it’s time for us to break up with WordPress.
\n\n
As finally-full-time HubSpot CMS Developers, this break up has been a long time coming.
Here’s our Dear John letter to WordPress as a platform:
—------------------------------
Dear WordPress:
It was a love story like no other. For decades, you delivered flexible development that I couldn’t get anywhere else. You made dreams come true - and not just mine. You were the foundation by which I judged all other platforms and by and large all of them paled in comparison to your capabilities, for a website platform. They were endless, and I was in awe at my ability to deliver for my small business clients. In the style of Bette Middler, you were the wind beneath my wings in so many ways. We were the power couple, the most dynamic duo. You and I did some incredible things together.
But, maybe I was jaded, in some ways. Maybe I didn’t know what love was supposed to look like, because while we reached so many destinations together, the bumps along the way and after were increasingly noticeable. The shiny newness of everything I delivered with you came to a crashing halt as I encountered more and more prospects that weren’t maintaining you properly, developers whose “best” practices and coding was terrible, leaving clients open to attacks on their website and business. The increased downtime, the decreased page speed as a result of bloated websites patched up in far too many plugins.
Related: 5 Signs You’ve Outgrown WordPress CMS
\n
So much of our small business clients’ valuable technology budget is being dumped into repairs, maintenance and the like, where we know that if we just move them over to HubSpot CMS, they don’t have to constantly pay to repair broken plugins, speed up incredibly slow websites and piece together things in ways that are making website growth and flexibility entirely unattainable. The monthly payment they’re making doesn’t have to go to maintaining the status quo or fixing broken code. Instead, it powers up a far more powerful infrastructure with boosted security and gives them the opportunity to look at the road ahead.
In a world where the freedom exists to do whatever you want, maybe we need more guardrails on our website platform and the people in charge of it. Wordpress is too open and anyone can add to a website. Lacking logic for problem solving and poor coding skills just add website bloat. Sometimes, the people in charge of the website that you’ve entrusted with the livelihood of your internet presence simply don’t know enough about web development to know what’s right.
Related: 7 Developer Interview Questions to ask - Part 1
\n
Or maybe… they haven’t yet discovered that there’s something better out there.
Our path is coming to a close not just because our relationship is over, but because I’ve found something new. Something that delivers in all the same ways… and more. I didn’t realize what I was missing, where a love like this could take me, until I let go of all my preconceptions of what I thought small business website development had to look like.
Related: It’s time to leave WordPress for HubSpot CMS
\n
For a long time the custom development I wanted to do in HubSpot wasn’t viable, but the platform has come so far in the last few years.. I’ve learned through the years that love is an investment. That you can grow together. That there isn’t any such thing as an “expensive” or “budget” website. That you eventually pay later in time, resources and missed opportunities what you’re unwilling to pay for in the initial stages of development.
I mean, the statistics don’t lie…
According to BetterStudio:
13,000 WordPress websites are hacked every day
8% of WordPress sites are hacked due to weak or stolen passwords
Outdated Wordpress websites are blamed for 61% of attacks
Cleaning up a hacked WordPress website can cost upwards of $5,000
More than 99% of all security vulnerabilities in the WordPress ecosystem were found in themes and plugins in 2021.
So many of our clients opt for Wordpress thinking they can have a bare bones custom site and add plugins to add the functionality they need later on… but every new plugin opens up new vulnerabilities and increased urgency for mitigating the risks.
And yet? Plugins and themes sit outdated either because the client isn’t applying them or because they’re abandoned by the developer themselves and not issuing updates - which is an entirely different problem that gets overlooked commonly.
So? It’s time to let go. I’ve already broken down the regrets you have after paying for a WordPress website and I think it’s finally time to end an era. You’ve been good to us, I’ve loved you (and sometimes hated you) for so long, and I’ll never forget all the flexibility (and many of the headaches that came with it) you brought to the table.
Bon voyage, old friend. It’s been a ride. I appreciate the good times and I’ll never forget what we’ve done and helped businesses achieve inside WordPress. But I’m a commitment kinda guy and deckerdevs has made its final decision: we’re all-in HubSpot CMS.
Sincerely,
Nicholas Decker & the deckerdevs dev team
—----------------
Simply put: there’s a better way to website.
And HubSpot CMS development? It doesn’t have to cost you an arm and a leg. Will it be cheap? No. Worth it? Hell yes.
Believe me when I say, this thing we have with HubSpot? It’s the real deal and not any kinda fling. We’ve been in a relationship with HubSpot for over a decade. We’re just going all-in now.
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Managing a growing tech stack as a new CMO or Marketing Director or even in a consulting role can be, well, complicated to say the least. It’s your job to optimize their marketing technology and budget, get more return out of their investments, bridge the gap between sales and marketing and really hone in their messaging, voice and strategy. No pressure. You already know what it’ll take to get this done: Hard conversations, getting as deep into the granular details of existing sales and marketing structures as possible and inevitably - pulling apart that tech stack and sometimes even ruffling feathers in other departments or with the rest of the executive team.
\n","post_body":"Managing a growing tech stack as a new CMO or Marketing Director or even in a consulting role can be, well, complicated to say the least. It’s your job to optimize their marketing technology and budget, get more return out of their investments, bridge the gap between sales and marketing and really hone in their messaging, voice and strategy. No pressure. You already know what it’ll take to get this done: Hard conversations, getting as deep into the granular details of existing sales and marketing structures as possible and inevitably - pulling apart that tech stack and sometimes even ruffling feathers in other departments or with the rest of the executive team.
\n\n![\"tech](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/tech%20stack%20diet.jpg\")
Increasingly, employees and managers inside departments are seeking approval for applications that help make their job easier. While these applications may be inexpensive on their own, they can quickly add up and disrupt workflow, sometimes hiding access to important data for other aligned departments and overlapping features with existing technology inside the organization that isn’t widely adopted.
A bloated tech stack is an issue plaguing so many organizations and those tasked with cutting back the fat often catch the wrath of the employees, management and executives that brought in the application to begin with. In a complicated dance of compromise, here are our best tips for cutting back your tech stack while reducing collateral damage:
Log your calories.
\nAccording to ChiefMarTec.com, The average small business with 500 employees or less has 172 applications. Midmarket? 255 applications, on average. Enterprise organizations? 664 applications. The best way to cut fat is always to consume consciously and just like your calorie counting diet tracker, you need a document that establishes the long list of applications used inside your organization. A simple spreadsheet will do. Once you create it, you’ll want to add the following columns:
\n- \n
- name of the application \n
- the department that uses it \n
- who is in charge of the billing \n
- what role it plays in business processes \n
- number of users \n
- number of app integrations \n
- apps that you own that it integrates with already \n
- number of integrations you’re using \n
- renewal date / contract period \n
- total application cost \n
Through this exercise you’ll have a better understanding of the total budget spend throughout your organization on business applications, which may have overlapping features and learn how widely adopted they are throughout the organization.It is important not to cut applications based on budget spend alone, but to do a comprehensive analysis of the company’s overall application spend and see where consolidation may be available.
\n
Do some research.
\n
Picking the best diet for you requires that you rabbit hole into macro and micronutrients and create a plan and lifestyle around it - this is a great parallel for trimming down your tech stack, as well. By conducting individual interviews with the users of each application, you can gain a better understanding for how deeply this application is ingrained into the day to day lives of your employees.
Questions that you may want to ask:
\n- \n
- How often do you use this application? \n
- Which functions are most important to you? \n
- If you could gain the functionality that you have with this application through another application, would you consider
adopting another application? \n - Are you relying on the apps analytics? \n
- Are the analytics available to you sufficient? \n
- Would it be better to centralize your analytics instead? \n
- What features would you like to see that aren’t included in this app? \n
- What are the biggest workflow redundancies you’re experiencing in your role? \n
- What challenges still exist for you to most effectively execute in your role? \n
By asking questions not just about the application itself and understanding the big picture of the struggles of each individual role inside your organization, you can explore how other applications, integrations or process improvements can optimize while also potentially cutting expenses for underutilized or feature-redundant applications.
Analyze the value of what you’re consuming.
\n
It isn’t the amount of food you consume that causes the extra fat to accumulate, it’s the lacking nutrients in some of the food you’re consuming. So often analysts go into an organization’s technology stack looking to cut as much spend as possible, but we find that quality over quantity is the best approach here.
After you conduct your interviews, you can dig deeply into the ROI and use that you’re seeing from the applications used in each department. You can create test user accounts and dig into the features, create a short list of applications that may be up for renewal that you want to either negotiate down or eliminate entirely.
This is where the hard conversations will come in. Nothing worth having comes easy and there’s plenty of chance here to ruffle feathers and upset people that are responsible for bringing in those applications or who may be adverse to adopting new applications, even if they integrate better or provide the same functionality.
\n
In any difficult conversation, logic and facts are the most important, even though hierarchies and organizational politics have their own role. Present your data logically and unemotionally. While you may not always win, you can always be certain that if you’ve done your diligence in showing which applications are showing ROI and which are unnecessary when you stick to the facts.
Don’t miss hidden calories.
\n
You log all your meals, but might’ve forgotten that gas station candy bar. For the long term success of your technology, you need to catch all the missing pieces. Shadow IT is something that many don’t take into account when they’re performing technology audits, and it’s a very important consideration. Employees persistently pay for technology on their own and submit for reimbursement inside their organizations in the form of an expense report, yet these applications are rarely measured inside an organization’s tech stack.
While individual costs for applications may not be extreme, when small subscription costs for multiple applications multiply across hundreds of employees, they can have a significant impact on a business’ budget and application count. That doesn’t even take into account the potential issue for data privacy and security issues with employee-owned application subscriptions.
Take the time to do an audit of these subscriptions separately and determine where there may be trending needs and whether or not it may make sense to roll out this application companywide or which existing application inside the organization may suit this user’s needs just as well without the added expense.
Create a plan and stick to it.
\n
Take time to establish a strategy surrounding consolidating your technology application list without losing functionality. After analysis, execution will always net you the greatest results. What do you do with a diet plan? You execute it.
The features you need to save you money with one application may sometimes be obtained by upgrading your subscription with another software application. Having a beat on where your subscriptions are at, leveraging exactly what you’re paying for and consolidating where possible is the perfect starting point to reducing your technology spend and optimizing your budget, and potentially ultimately positively impacting data access, efficiency and productivity across your organization as a whole.
While this is a massive undertaking for any individual, especially a brand new CMO that may be new and transitioning from another role, it’s incredibly rewarding. By taking your time, diligently interviewing users, and establishing overall spend and number of applications, you can quickly help your executive team see where a lot of your budget is being spent and how best to optimize it. Always approach any tech stack audit with the company’s long term goals and vision in mind and choose compromise with technology that supports your users and their productivity.
If you encounter issues as you’re digging into your tech stack, and not quite sure where and how to optimize your analytics, or bridge the gap between your applications - a technical partner can help exponentially here.
","rss_summary":"
Managing a growing tech stack as a new CMO or Marketing Director or even in a consulting role can be, well, complicated to say the least. It’s your job to optimize their marketing technology and budget, get more return out of their investments, bridge the gap between sales and marketing and really hone in their messaging, voice and strategy. No pressure. You already know what it’ll take to get this done: Hard conversations, getting as deep into the granular details of existing sales and marketing structures as possible and inevitably - pulling apart that tech stack and sometimes even ruffling feathers in other departments or with the rest of the executive team.
\n","rss_body":"Managing a growing tech stack as a new CMO or Marketing Director or even in a consulting role can be, well, complicated to say the least. It’s your job to optimize their marketing technology and budget, get more return out of their investments, bridge the gap between sales and marketing and really hone in their messaging, voice and strategy. No pressure. You already know what it’ll take to get this done: Hard conversations, getting as deep into the granular details of existing sales and marketing structures as possible and inevitably - pulling apart that tech stack and sometimes even ruffling feathers in other departments or with the rest of the executive team.
\n\n
Increasingly, employees and managers inside departments are seeking approval for applications that help make their job easier. While these applications may be inexpensive on their own, they can quickly add up and disrupt workflow, sometimes hiding access to important data for other aligned departments and overlapping features with existing technology inside the organization that isn’t widely adopted.
A bloated tech stack is an issue plaguing so many organizations and those tasked with cutting back the fat often catch the wrath of the employees, management and executives that brought in the application to begin with. In a complicated dance of compromise, here are our best tips for cutting back your tech stack while reducing collateral damage:
Log your calories.
\nAccording to ChiefMarTec.com, The average small business with 500 employees or less has 172 applications. Midmarket? 255 applications, on average. Enterprise organizations? 664 applications. The best way to cut fat is always to consume consciously and just like your calorie counting diet tracker, you need a document that establishes the long list of applications used inside your organization. A simple spreadsheet will do. Once you create it, you’ll want to add the following columns:
\n- \n
- name of the application \n
- the department that uses it \n
- who is in charge of the billing \n
- what role it plays in business processes \n
- number of users \n
- number of app integrations \n
- apps that you own that it integrates with already \n
- number of integrations you’re using \n
- renewal date / contract period \n
- total application cost \n
Through this exercise you’ll have a better understanding of the total budget spend throughout your organization on business applications, which may have overlapping features and learn how widely adopted they are throughout the organization.It is important not to cut applications based on budget spend alone, but to do a comprehensive analysis of the company’s overall application spend and see where consolidation may be available.
\n
Do some research.
\n
Picking the best diet for you requires that you rabbit hole into macro and micronutrients and create a plan and lifestyle around it - this is a great parallel for trimming down your tech stack, as well. By conducting individual interviews with the users of each application, you can gain a better understanding for how deeply this application is ingrained into the day to day lives of your employees.
Questions that you may want to ask:
\n- \n
- How often do you use this application? \n
- Which functions are most important to you? \n
- If you could gain the functionality that you have with this application through another application, would you consider
adopting another application? \n - Are you relying on the apps analytics? \n
- Are the analytics available to you sufficient? \n
- Would it be better to centralize your analytics instead? \n
- What features would you like to see that aren’t included in this app? \n
- What are the biggest workflow redundancies you’re experiencing in your role? \n
- What challenges still exist for you to most effectively execute in your role? \n
By asking questions not just about the application itself and understanding the big picture of the struggles of each individual role inside your organization, you can explore how other applications, integrations or process improvements can optimize while also potentially cutting expenses for underutilized or feature-redundant applications.
Analyze the value of what you’re consuming.
\n
It isn’t the amount of food you consume that causes the extra fat to accumulate, it’s the lacking nutrients in some of the food you’re consuming. So often analysts go into an organization’s technology stack looking to cut as much spend as possible, but we find that quality over quantity is the best approach here.
After you conduct your interviews, you can dig deeply into the ROI and use that you’re seeing from the applications used in each department. You can create test user accounts and dig into the features, create a short list of applications that may be up for renewal that you want to either negotiate down or eliminate entirely.
This is where the hard conversations will come in. Nothing worth having comes easy and there’s plenty of chance here to ruffle feathers and upset people that are responsible for bringing in those applications or who may be adverse to adopting new applications, even if they integrate better or provide the same functionality.
\n
In any difficult conversation, logic and facts are the most important, even though hierarchies and organizational politics have their own role. Present your data logically and unemotionally. While you may not always win, you can always be certain that if you’ve done your diligence in showing which applications are showing ROI and which are unnecessary when you stick to the facts.
Don’t miss hidden calories.
\n
You log all your meals, but might’ve forgotten that gas station candy bar. For the long term success of your technology, you need to catch all the missing pieces. Shadow IT is something that many don’t take into account when they’re performing technology audits, and it’s a very important consideration. Employees persistently pay for technology on their own and submit for reimbursement inside their organizations in the form of an expense report, yet these applications are rarely measured inside an organization’s tech stack.
While individual costs for applications may not be extreme, when small subscription costs for multiple applications multiply across hundreds of employees, they can have a significant impact on a business’ budget and application count. That doesn’t even take into account the potential issue for data privacy and security issues with employee-owned application subscriptions.
Take the time to do an audit of these subscriptions separately and determine where there may be trending needs and whether or not it may make sense to roll out this application companywide or which existing application inside the organization may suit this user’s needs just as well without the added expense.
Create a plan and stick to it.
\n
Take time to establish a strategy surrounding consolidating your technology application list without losing functionality. After analysis, execution will always net you the greatest results. What do you do with a diet plan? You execute it.
The features you need to save you money with one application may sometimes be obtained by upgrading your subscription with another software application. Having a beat on where your subscriptions are at, leveraging exactly what you’re paying for and consolidating where possible is the perfect starting point to reducing your technology spend and optimizing your budget, and potentially ultimately positively impacting data access, efficiency and productivity across your organization as a whole.
While this is a massive undertaking for any individual, especially a brand new CMO that may be new and transitioning from another role, it’s incredibly rewarding. By taking your time, diligently interviewing users, and establishing overall spend and number of applications, you can quickly help your executive team see where a lot of your budget is being spent and how best to optimize it. Always approach any tech stack audit with the company’s long term goals and vision in mind and choose compromise with technology that supports your users and their productivity.
If you encounter issues as you’re digging into your tech stack, and not quite sure where and how to optimize your analytics, or bridge the gap between your applications - a technical partner can help exponentially here.
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Managing a growing tech stack as a new CMO or Marketing Director or even in a consulting role can be, well, complicated to say the least. It’s your job to optimize their marketing technology and budget, get more return out of their investments, bridge the gap between sales and marketing and really hone in their messaging, voice and strategy. No pressure. You already know what it’ll take to get this done: Hard conversations, getting as deep into the granular details of existing sales and marketing structures as possible and inevitably - pulling apart that tech stack and sometimes even ruffling feathers in other departments or with the rest of the executive team.
\n\n
Increasingly, employees and managers inside departments are seeking approval for applications that help make their job easier. While these applications may be inexpensive on their own, they can quickly add up and disrupt workflow, sometimes hiding access to important data for other aligned departments and overlapping features with existing technology inside the organization that isn’t widely adopted.
A bloated tech stack is an issue plaguing so many organizations and those tasked with cutting back the fat often catch the wrath of the employees, management and executives that brought in the application to begin with. In a complicated dance of compromise, here are our best tips for cutting back your tech stack while reducing collateral damage:
Log your calories.
\nAccording to ChiefMarTec.com, The average small business with 500 employees or less has 172 applications. Midmarket? 255 applications, on average. Enterprise organizations? 664 applications. The best way to cut fat is always to consume consciously and just like your calorie counting diet tracker, you need a document that establishes the long list of applications used inside your organization. A simple spreadsheet will do. Once you create it, you’ll want to add the following columns:
\n- \n
- name of the application \n
- the department that uses it \n
- who is in charge of the billing \n
- what role it plays in business processes \n
- number of users \n
- number of app integrations \n
- apps that you own that it integrates with already \n
- number of integrations you’re using \n
- renewal date / contract period \n
- total application cost \n
Through this exercise you’ll have a better understanding of the total budget spend throughout your organization on business applications, which may have overlapping features and learn how widely adopted they are throughout the organization.It is important not to cut applications based on budget spend alone, but to do a comprehensive analysis of the company’s overall application spend and see where consolidation may be available.
\n
Do some research.
\n
Picking the best diet for you requires that you rabbit hole into macro and micronutrients and create a plan and lifestyle around it - this is a great parallel for trimming down your tech stack, as well. By conducting individual interviews with the users of each application, you can gain a better understanding for how deeply this application is ingrained into the day to day lives of your employees.
Questions that you may want to ask:
\n- \n
- How often do you use this application? \n
- Which functions are most important to you? \n
- If you could gain the functionality that you have with this application through another application, would you consider
adopting another application? \n - Are you relying on the apps analytics? \n
- Are the analytics available to you sufficient? \n
- Would it be better to centralize your analytics instead? \n
- What features would you like to see that aren’t included in this app? \n
- What are the biggest workflow redundancies you’re experiencing in your role? \n
- What challenges still exist for you to most effectively execute in your role? \n
By asking questions not just about the application itself and understanding the big picture of the struggles of each individual role inside your organization, you can explore how other applications, integrations or process improvements can optimize while also potentially cutting expenses for underutilized or feature-redundant applications.
Analyze the value of what you’re consuming.
\n
It isn’t the amount of food you consume that causes the extra fat to accumulate, it’s the lacking nutrients in some of the food you’re consuming. So often analysts go into an organization’s technology stack looking to cut as much spend as possible, but we find that quality over quantity is the best approach here.
After you conduct your interviews, you can dig deeply into the ROI and use that you’re seeing from the applications used in each department. You can create test user accounts and dig into the features, create a short list of applications that may be up for renewal that you want to either negotiate down or eliminate entirely.
This is where the hard conversations will come in. Nothing worth having comes easy and there’s plenty of chance here to ruffle feathers and upset people that are responsible for bringing in those applications or who may be adverse to adopting new applications, even if they integrate better or provide the same functionality.
\n
In any difficult conversation, logic and facts are the most important, even though hierarchies and organizational politics have their own role. Present your data logically and unemotionally. While you may not always win, you can always be certain that if you’ve done your diligence in showing which applications are showing ROI and which are unnecessary when you stick to the facts.
Don’t miss hidden calories.
\n
You log all your meals, but might’ve forgotten that gas station candy bar. For the long term success of your technology, you need to catch all the missing pieces. Shadow IT is something that many don’t take into account when they’re performing technology audits, and it’s a very important consideration. Employees persistently pay for technology on their own and submit for reimbursement inside their organizations in the form of an expense report, yet these applications are rarely measured inside an organization’s tech stack.
While individual costs for applications may not be extreme, when small subscription costs for multiple applications multiply across hundreds of employees, they can have a significant impact on a business’ budget and application count. That doesn’t even take into account the potential issue for data privacy and security issues with employee-owned application subscriptions.
Take the time to do an audit of these subscriptions separately and determine where there may be trending needs and whether or not it may make sense to roll out this application companywide or which existing application inside the organization may suit this user’s needs just as well without the added expense.
Create a plan and stick to it.
\n
Take time to establish a strategy surrounding consolidating your technology application list without losing functionality. After analysis, execution will always net you the greatest results. What do you do with a diet plan? You execute it.
The features you need to save you money with one application may sometimes be obtained by upgrading your subscription with another software application. Having a beat on where your subscriptions are at, leveraging exactly what you’re paying for and consolidating where possible is the perfect starting point to reducing your technology spend and optimizing your budget, and potentially ultimately positively impacting data access, efficiency and productivity across your organization as a whole.
While this is a massive undertaking for any individual, especially a brand new CMO that may be new and transitioning from another role, it’s incredibly rewarding. By taking your time, diligently interviewing users, and establishing overall spend and number of applications, you can quickly help your executive team see where a lot of your budget is being spent and how best to optimize it. Always approach any tech stack audit with the company’s long term goals and vision in mind and choose compromise with technology that supports your users and their productivity.
If you encounter issues as you’re digging into your tech stack, and not quite sure where and how to optimize your analytics, or bridge the gap between your applications - a technical partner can help exponentially here.
","postBodyRss":"
Managing a growing tech stack as a new CMO or Marketing Director or even in a consulting role can be, well, complicated to say the least. It’s your job to optimize their marketing technology and budget, get more return out of their investments, bridge the gap between sales and marketing and really hone in their messaging, voice and strategy. No pressure. You already know what it’ll take to get this done: Hard conversations, getting as deep into the granular details of existing sales and marketing structures as possible and inevitably - pulling apart that tech stack and sometimes even ruffling feathers in other departments or with the rest of the executive team.
\n\n
Increasingly, employees and managers inside departments are seeking approval for applications that help make their job easier. While these applications may be inexpensive on their own, they can quickly add up and disrupt workflow, sometimes hiding access to important data for other aligned departments and overlapping features with existing technology inside the organization that isn’t widely adopted.
A bloated tech stack is an issue plaguing so many organizations and those tasked with cutting back the fat often catch the wrath of the employees, management and executives that brought in the application to begin with. In a complicated dance of compromise, here are our best tips for cutting back your tech stack while reducing collateral damage:
Log your calories.
\nAccording to ChiefMarTec.com, The average small business with 500 employees or less has 172 applications. Midmarket? 255 applications, on average. Enterprise organizations? 664 applications. The best way to cut fat is always to consume consciously and just like your calorie counting diet tracker, you need a document that establishes the long list of applications used inside your organization. A simple spreadsheet will do. Once you create it, you’ll want to add the following columns:
\n- \n
- name of the application \n
- the department that uses it \n
- who is in charge of the billing \n
- what role it plays in business processes \n
- number of users \n
- number of app integrations \n
- apps that you own that it integrates with already \n
- number of integrations you’re using \n
- renewal date / contract period \n
- total application cost \n
Through this exercise you’ll have a better understanding of the total budget spend throughout your organization on business applications, which may have overlapping features and learn how widely adopted they are throughout the organization.It is important not to cut applications based on budget spend alone, but to do a comprehensive analysis of the company’s overall application spend and see where consolidation may be available.
\n
Do some research.
\n
Picking the best diet for you requires that you rabbit hole into macro and micronutrients and create a plan and lifestyle around it - this is a great parallel for trimming down your tech stack, as well. By conducting individual interviews with the users of each application, you can gain a better understanding for how deeply this application is ingrained into the day to day lives of your employees.
Questions that you may want to ask:
\n- \n
- How often do you use this application? \n
- Which functions are most important to you? \n
- If you could gain the functionality that you have with this application through another application, would you consider
adopting another application? \n - Are you relying on the apps analytics? \n
- Are the analytics available to you sufficient? \n
- Would it be better to centralize your analytics instead? \n
- What features would you like to see that aren’t included in this app? \n
- What are the biggest workflow redundancies you’re experiencing in your role? \n
- What challenges still exist for you to most effectively execute in your role? \n
By asking questions not just about the application itself and understanding the big picture of the struggles of each individual role inside your organization, you can explore how other applications, integrations or process improvements can optimize while also potentially cutting expenses for underutilized or feature-redundant applications.
Analyze the value of what you’re consuming.
\n
It isn’t the amount of food you consume that causes the extra fat to accumulate, it’s the lacking nutrients in some of the food you’re consuming. So often analysts go into an organization’s technology stack looking to cut as much spend as possible, but we find that quality over quantity is the best approach here.
After you conduct your interviews, you can dig deeply into the ROI and use that you’re seeing from the applications used in each department. You can create test user accounts and dig into the features, create a short list of applications that may be up for renewal that you want to either negotiate down or eliminate entirely.
This is where the hard conversations will come in. Nothing worth having comes easy and there’s plenty of chance here to ruffle feathers and upset people that are responsible for bringing in those applications or who may be adverse to adopting new applications, even if they integrate better or provide the same functionality.
\n
In any difficult conversation, logic and facts are the most important, even though hierarchies and organizational politics have their own role. Present your data logically and unemotionally. While you may not always win, you can always be certain that if you’ve done your diligence in showing which applications are showing ROI and which are unnecessary when you stick to the facts.
Don’t miss hidden calories.
\n
You log all your meals, but might’ve forgotten that gas station candy bar. For the long term success of your technology, you need to catch all the missing pieces. Shadow IT is something that many don’t take into account when they’re performing technology audits, and it’s a very important consideration. Employees persistently pay for technology on their own and submit for reimbursement inside their organizations in the form of an expense report, yet these applications are rarely measured inside an organization’s tech stack.
While individual costs for applications may not be extreme, when small subscription costs for multiple applications multiply across hundreds of employees, they can have a significant impact on a business’ budget and application count. That doesn’t even take into account the potential issue for data privacy and security issues with employee-owned application subscriptions.
Take the time to do an audit of these subscriptions separately and determine where there may be trending needs and whether or not it may make sense to roll out this application companywide or which existing application inside the organization may suit this user’s needs just as well without the added expense.
Create a plan and stick to it.
\n
Take time to establish a strategy surrounding consolidating your technology application list without losing functionality. After analysis, execution will always net you the greatest results. What do you do with a diet plan? You execute it.
The features you need to save you money with one application may sometimes be obtained by upgrading your subscription with another software application. Having a beat on where your subscriptions are at, leveraging exactly what you’re paying for and consolidating where possible is the perfect starting point to reducing your technology spend and optimizing your budget, and potentially ultimately positively impacting data access, efficiency and productivity across your organization as a whole.
While this is a massive undertaking for any individual, especially a brand new CMO that may be new and transitioning from another role, it’s incredibly rewarding. By taking your time, diligently interviewing users, and establishing overall spend and number of applications, you can quickly help your executive team see where a lot of your budget is being spent and how best to optimize it. Always approach any tech stack audit with the company’s long term goals and vision in mind and choose compromise with technology that supports your users and their productivity.
If you encounter issues as you’re digging into your tech stack, and not quite sure where and how to optimize your analytics, or bridge the gap between your applications - a technical partner can help exponentially here.
","postEmailContent":"
Managing a growing tech stack as a new CMO or Marketing Director or even in a consulting role can be, well, complicated to say the least. It’s your job to optimize their marketing technology and budget, get more return out of their investments, bridge the gap between sales and marketing and really hone in their messaging, voice and strategy. No pressure. You already know what it’ll take to get this done: Hard conversations, getting as deep into the granular details of existing sales and marketing structures as possible and inevitably - pulling apart that tech stack and sometimes even ruffling feathers in other departments or with the rest of the executive team.
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/tech%20stack%20diet.jpg","postListContent":"Managing a growing tech stack as a new CMO or Marketing Director or even in a consulting role can be, well, complicated to say the least. It’s your job to optimize their marketing technology and budget, get more return out of their investments, bridge the gap between sales and marketing and really hone in their messaging, voice and strategy. No pressure. You already know what it’ll take to get this done: Hard conversations, getting as deep into the granular details of existing sales and marketing structures as possible and inevitably - pulling apart that tech stack and sometimes even ruffling feathers in other departments or with the rest of the executive team.
","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/tech%20stack%20diet.jpg","postRssContent":"Managing a growing tech stack as a new CMO or Marketing Director or even in a consulting role can be, well, complicated to say the least. It’s your job to optimize their marketing technology and budget, get more return out of their investments, bridge the gap between sales and marketing and really hone in their messaging, voice and strategy. No pressure. You already know what it’ll take to get this done: Hard conversations, getting as deep into the granular details of existing sales and marketing structures as possible and inevitably - pulling apart that tech stack and sometimes even ruffling feathers in other departments or with the rest of the executive team.
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\n","postSummaryRss":"Managing a growing tech stack as a new CMO or Marketing Director or even in a consulting role can be, well, complicated to say the least. It’s your job to optimize their marketing technology and budget, get more return out of their investments, bridge the gap between sales and marketing and really hone in their messaging, voice and strategy. No pressure. You already know what it’ll take to get this done: Hard conversations, getting as deep into the granular details of existing sales and marketing structures as possible and inevitably - pulling apart that tech stack and sometimes even ruffling feathers in other departments or with the rest of the executive team.
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\n\n
Increasingly, employees and managers inside departments are seeking approval for applications that help make their job easier. While these applications may be inexpensive on their own, they can quickly add up and disrupt workflow, sometimes hiding access to important data for other aligned departments and overlapping features with existing technology inside the organization that isn’t widely adopted.
A bloated tech stack is an issue plaguing so many organizations and those tasked with cutting back the fat often catch the wrath of the employees, management and executives that brought in the application to begin with. In a complicated dance of compromise, here are our best tips for cutting back your tech stack while reducing collateral damage:
Log your calories.
\nAccording to ChiefMarTec.com, The average small business with 500 employees or less has 172 applications. Midmarket? 255 applications, on average. Enterprise organizations? 664 applications. The best way to cut fat is always to consume consciously and just like your calorie counting diet tracker, you need a document that establishes the long list of applications used inside your organization. A simple spreadsheet will do. Once you create it, you’ll want to add the following columns:
\n- \n
- name of the application \n
- the department that uses it \n
- who is in charge of the billing \n
- what role it plays in business processes \n
- number of users \n
- number of app integrations \n
- apps that you own that it integrates with already \n
- number of integrations you’re using \n
- renewal date / contract period \n
- total application cost \n
Through this exercise you’ll have a better understanding of the total budget spend throughout your organization on business applications, which may have overlapping features and learn how widely adopted they are throughout the organization.It is important not to cut applications based on budget spend alone, but to do a comprehensive analysis of the company’s overall application spend and see where consolidation may be available.
\n
Do some research.
\n
Picking the best diet for you requires that you rabbit hole into macro and micronutrients and create a plan and lifestyle around it - this is a great parallel for trimming down your tech stack, as well. By conducting individual interviews with the users of each application, you can gain a better understanding for how deeply this application is ingrained into the day to day lives of your employees.
Questions that you may want to ask:
\n- \n
- How often do you use this application? \n
- Which functions are most important to you? \n
- If you could gain the functionality that you have with this application through another application, would you consider
adopting another application? \n - Are you relying on the apps analytics? \n
- Are the analytics available to you sufficient? \n
- Would it be better to centralize your analytics instead? \n
- What features would you like to see that aren’t included in this app? \n
- What are the biggest workflow redundancies you’re experiencing in your role? \n
- What challenges still exist for you to most effectively execute in your role? \n
By asking questions not just about the application itself and understanding the big picture of the struggles of each individual role inside your organization, you can explore how other applications, integrations or process improvements can optimize while also potentially cutting expenses for underutilized or feature-redundant applications.
Analyze the value of what you’re consuming.
\n
It isn’t the amount of food you consume that causes the extra fat to accumulate, it’s the lacking nutrients in some of the food you’re consuming. So often analysts go into an organization’s technology stack looking to cut as much spend as possible, but we find that quality over quantity is the best approach here.
After you conduct your interviews, you can dig deeply into the ROI and use that you’re seeing from the applications used in each department. You can create test user accounts and dig into the features, create a short list of applications that may be up for renewal that you want to either negotiate down or eliminate entirely.
This is where the hard conversations will come in. Nothing worth having comes easy and there’s plenty of chance here to ruffle feathers and upset people that are responsible for bringing in those applications or who may be adverse to adopting new applications, even if they integrate better or provide the same functionality.
\n
In any difficult conversation, logic and facts are the most important, even though hierarchies and organizational politics have their own role. Present your data logically and unemotionally. While you may not always win, you can always be certain that if you’ve done your diligence in showing which applications are showing ROI and which are unnecessary when you stick to the facts.
Don’t miss hidden calories.
\n
You log all your meals, but might’ve forgotten that gas station candy bar. For the long term success of your technology, you need to catch all the missing pieces. Shadow IT is something that many don’t take into account when they’re performing technology audits, and it’s a very important consideration. Employees persistently pay for technology on their own and submit for reimbursement inside their organizations in the form of an expense report, yet these applications are rarely measured inside an organization’s tech stack.
While individual costs for applications may not be extreme, when small subscription costs for multiple applications multiply across hundreds of employees, they can have a significant impact on a business’ budget and application count. That doesn’t even take into account the potential issue for data privacy and security issues with employee-owned application subscriptions.
Take the time to do an audit of these subscriptions separately and determine where there may be trending needs and whether or not it may make sense to roll out this application companywide or which existing application inside the organization may suit this user’s needs just as well without the added expense.
Create a plan and stick to it.
\n
Take time to establish a strategy surrounding consolidating your technology application list without losing functionality. After analysis, execution will always net you the greatest results. What do you do with a diet plan? You execute it.
The features you need to save you money with one application may sometimes be obtained by upgrading your subscription with another software application. Having a beat on where your subscriptions are at, leveraging exactly what you’re paying for and consolidating where possible is the perfect starting point to reducing your technology spend and optimizing your budget, and potentially ultimately positively impacting data access, efficiency and productivity across your organization as a whole.
While this is a massive undertaking for any individual, especially a brand new CMO that may be new and transitioning from another role, it’s incredibly rewarding. By taking your time, diligently interviewing users, and establishing overall spend and number of applications, you can quickly help your executive team see where a lot of your budget is being spent and how best to optimize it. Always approach any tech stack audit with the company’s long term goals and vision in mind and choose compromise with technology that supports your users and their productivity.
If you encounter issues as you’re digging into your tech stack, and not quite sure where and how to optimize your analytics, or bridge the gap between your applications - a technical partner can help exponentially here.
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And while that might sound like a no shit statement, clearly we need to iterate the INVESTMENT side of this platform. Last night, I was having a discussion with a friend about some certifications I was taking inside HubSpot Academy to maintain our accreditation and we had the following exchange:
\n","post_body":"We’re not much for talking around the point, so we’re just going to get straight into it: you pay a lot for HubSpot. And while that might sound like a no shit statement, clearly we need to iterate the INVESTMENT side of this platform. Last night, I was having a discussion with a friend about some certifications I was taking inside HubSpot Academy to maintain our accreditation and we had the following exchange:
\n\n![\"HubSpot](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/HubSpot%20is%20a%20pain%20in%20the%20assssss-1.jpg\")
Our resident HubSpot Architect laments often about his belief that only Technical Partners should complete onboarding implementations, but until there are more of us, that may not be a reality that can manifest itself anytime soon. While I won’t share the majority of our conversation, I’ll tell you that this friend is considering leaving this company because they have put implementation on the shoulders of their salespeople. Trying to bring onboarding for one of the most complex automation platforms around is not only the worst case scenario for getting the best ROI from HubSpot, but it’s a guaranteed way to boost your employee turnover and tank employee satisfaction, productivity and efficiency.
When we talk about the cost of mishandled HubSpot implementation - employee satisfaction and increased turnover are near the top of the list as symptoms. Here are a few reasons (with data to back it up) that employees may be frustrated with your mishandled HubSpot implementation and what you can do about it.
Workplace technology needs to work. (duh)
\n
Every single thing we do on a day to day basis is app based and related to fast-moving technology. Users don’t even want to stay longer than 3 seconds for a website to load, yet you’re trying to make your employees take 5 different actions and login to separate software just to do their job properly? Technology that isn’t integrated takes time away from more important tasks and annihilates employee productivity.
According to Freshworks, 91% of employees say they are frustrated with workplace technology. From too many applications to disintegrated applications to impacted productivity, this is a massive issue that businesses can no longer afford to ignore.
And yet, here’s another interesting stat from the same study: 71% of leaders acknowledge that employees will consider looking for a new job if their current employer does not provide access to the tools, technology or information they need to do their jobs well.
We know that our technology is causing frustration and leaders are acknowledging that, yet we continue to not budget to integrate it, cheap out on implementation and lose employees to the productivity gaps we’re creating for them. AND MOST OF LEADERSHIP KNOWS ABOUT IT, YET CHOOSES TO DO NOTHING? Oof. Complacency never wins.
Bogged down employees don’t stick around.
\n
Increasingly, employees are leaving the workforce to start their own thing. 46% of Millennials and 43% of Gen Z are now freelancers as of 2022, according to Statista.
Why are they leaving?
One of the top 10 reasons that employees leave jobs, according to 15Five.com, is due to too much workload — 40% of employees have left their jobs due to burnout.
Society for Human Resource Management states that the average cost to hire an employee is $4,129. And when you lose them? The average cost of replacement can be 50-60% of that lost employees salary and overall cost to the company can be as much as 200% of that salary.
When I heard from a friend that he was leaving his job because they were making them implement HubSpot themselves, my thoughts immediately went to the costs associated with the loss of his position (1 of only 3 customer acquisition roles in the entire organization) and the fallout of additional work that his coworkers would have to take on and additional expenses incurred by the company in the rehire and new employees acquisition process.
Does this organization realize that they’ll pay much more to replace their frustrated employees than they will to actually implement their HubSpot software?
Happier employees are more productive.
\n\n
According to a study from The University of Oxford, happy employees are 13% more productive. And in the realm of sales? Happy salespeople can increase sales by 37%. And we haven’t even dug into the boosted efficiency we usually see with HubSpot Sales Reports.
When you invest in a comprehensive HubSpot implementation, rather than a basic HubSpot onboarding or relying on your salespeople or employees to configure everything for you, you can really benefit from customized reporting, really comprehensive data analytics and insights that can help optimize your efficiency and tell your employee what is working.
A more comprehensive implementation leads to higher adoption inside organizations, the elimination of extraneous tech and a really complete overhaul of your tech stack and processes to make sure that your company is operating with as much agility as it can. This is particularly valuable inside a smaller organization.
Related: API Integrations Improve Organizational Health
\n
The right HubSpot implementation is a total game changer.
Of course you want to get setup on HubSpot and begin using the software as quickly as possible, but HubSpot implementations must be tailored to your business and setup so that your reporting can help you analyze your sales pipeline and configure reports that give you business intelligence to make the best decisions for budget allocation and scalability.
Long story short?
If you don’t spend money setting up HubSpot properly from the get go, you’re not going to get anything out of it, you’re going to have lower adoption rates across your organization and you’re probably not going to keep it around for long.
We’re not much for talking around the point, so we’re just going to get straight into it: you pay a lot for HubSpot. And while that might sound like a no shit statement, clearly we need to iterate the INVESTMENT side of this platform. Last night, I was having a discussion with a friend about some certifications I was taking inside HubSpot Academy to maintain our accreditation and we had the following exchange:
\n","rss_body":"We’re not much for talking around the point, so we’re just going to get straight into it: you pay a lot for HubSpot. And while that might sound like a no shit statement, clearly we need to iterate the INVESTMENT side of this platform. Last night, I was having a discussion with a friend about some certifications I was taking inside HubSpot Academy to maintain our accreditation and we had the following exchange:
\n\n
Our resident HubSpot Architect laments often about his belief that only Technical Partners should complete onboarding implementations, but until there are more of us, that may not be a reality that can manifest itself anytime soon. While I won’t share the majority of our conversation, I’ll tell you that this friend is considering leaving this company because they have put implementation on the shoulders of their salespeople. Trying to bring onboarding for one of the most complex automation platforms around is not only the worst case scenario for getting the best ROI from HubSpot, but it’s a guaranteed way to boost your employee turnover and tank employee satisfaction, productivity and efficiency.
When we talk about the cost of mishandled HubSpot implementation - employee satisfaction and increased turnover are near the top of the list as symptoms. Here are a few reasons (with data to back it up) that employees may be frustrated with your mishandled HubSpot implementation and what you can do about it.
Workplace technology needs to work. (duh)
\n
Every single thing we do on a day to day basis is app based and related to fast-moving technology. Users don’t even want to stay longer than 3 seconds for a website to load, yet you’re trying to make your employees take 5 different actions and login to separate software just to do their job properly? Technology that isn’t integrated takes time away from more important tasks and annihilates employee productivity.
According to Freshworks, 91% of employees say they are frustrated with workplace technology. From too many applications to disintegrated applications to impacted productivity, this is a massive issue that businesses can no longer afford to ignore.
And yet, here’s another interesting stat from the same study: 71% of leaders acknowledge that employees will consider looking for a new job if their current employer does not provide access to the tools, technology or information they need to do their jobs well.
We know that our technology is causing frustration and leaders are acknowledging that, yet we continue to not budget to integrate it, cheap out on implementation and lose employees to the productivity gaps we’re creating for them. AND MOST OF LEADERSHIP KNOWS ABOUT IT, YET CHOOSES TO DO NOTHING? Oof. Complacency never wins.
Bogged down employees don’t stick around.
\n
Increasingly, employees are leaving the workforce to start their own thing. 46% of Millennials and 43% of Gen Z are now freelancers as of 2022, according to Statista.
Why are they leaving?
One of the top 10 reasons that employees leave jobs, according to 15Five.com, is due to too much workload — 40% of employees have left their jobs due to burnout.
Society for Human Resource Management states that the average cost to hire an employee is $4,129. And when you lose them? The average cost of replacement can be 50-60% of that lost employees salary and overall cost to the company can be as much as 200% of that salary.
When I heard from a friend that he was leaving his job because they were making them implement HubSpot themselves, my thoughts immediately went to the costs associated with the loss of his position (1 of only 3 customer acquisition roles in the entire organization) and the fallout of additional work that his coworkers would have to take on and additional expenses incurred by the company in the rehire and new employees acquisition process.
Does this organization realize that they’ll pay much more to replace their frustrated employees than they will to actually implement their HubSpot software?
Happier employees are more productive.
\n\n
According to a study from The University of Oxford, happy employees are 13% more productive. And in the realm of sales? Happy salespeople can increase sales by 37%. And we haven’t even dug into the boosted efficiency we usually see with HubSpot Sales Reports.
When you invest in a comprehensive HubSpot implementation, rather than a basic HubSpot onboarding or relying on your salespeople or employees to configure everything for you, you can really benefit from customized reporting, really comprehensive data analytics and insights that can help optimize your efficiency and tell your employee what is working.
A more comprehensive implementation leads to higher adoption inside organizations, the elimination of extraneous tech and a really complete overhaul of your tech stack and processes to make sure that your company is operating with as much agility as it can. This is particularly valuable inside a smaller organization.
Related: API Integrations Improve Organizational Health
\n
The right HubSpot implementation is a total game changer.
Of course you want to get setup on HubSpot and begin using the software as quickly as possible, but HubSpot implementations must be tailored to your business and setup so that your reporting can help you analyze your sales pipeline and configure reports that give you business intelligence to make the best decisions for budget allocation and scalability.
Long story short?
If you don’t spend money setting up HubSpot properly from the get go, you’re not going to get anything out of it, you’re going to have lower adoption rates across your organization and you’re probably not going to keep it around for long.
We’re not much for talking around the point, so we’re just going to get straight into it: you pay a lot for HubSpot. And while that might sound like a no shit statement, clearly we need to iterate the INVESTMENT side of this platform. Last night, I was having a discussion with a friend about some certifications I was taking inside HubSpot Academy to maintain our accreditation and we had the following exchange:
\n\n
Our resident HubSpot Architect laments often about his belief that only Technical Partners should complete onboarding implementations, but until there are more of us, that may not be a reality that can manifest itself anytime soon. While I won’t share the majority of our conversation, I’ll tell you that this friend is considering leaving this company because they have put implementation on the shoulders of their salespeople. Trying to bring onboarding for one of the most complex automation platforms around is not only the worst case scenario for getting the best ROI from HubSpot, but it’s a guaranteed way to boost your employee turnover and tank employee satisfaction, productivity and efficiency.
When we talk about the cost of mishandled HubSpot implementation - employee satisfaction and increased turnover are near the top of the list as symptoms. Here are a few reasons (with data to back it up) that employees may be frustrated with your mishandled HubSpot implementation and what you can do about it.
Workplace technology needs to work. (duh)
\n
Every single thing we do on a day to day basis is app based and related to fast-moving technology. Users don’t even want to stay longer than 3 seconds for a website to load, yet you’re trying to make your employees take 5 different actions and login to separate software just to do their job properly? Technology that isn’t integrated takes time away from more important tasks and annihilates employee productivity.
According to Freshworks, 91% of employees say they are frustrated with workplace technology. From too many applications to disintegrated applications to impacted productivity, this is a massive issue that businesses can no longer afford to ignore.
And yet, here’s another interesting stat from the same study: 71% of leaders acknowledge that employees will consider looking for a new job if their current employer does not provide access to the tools, technology or information they need to do their jobs well.
We know that our technology is causing frustration and leaders are acknowledging that, yet we continue to not budget to integrate it, cheap out on implementation and lose employees to the productivity gaps we’re creating for them. AND MOST OF LEADERSHIP KNOWS ABOUT IT, YET CHOOSES TO DO NOTHING? Oof. Complacency never wins.
Bogged down employees don’t stick around.
\n
Increasingly, employees are leaving the workforce to start their own thing. 46% of Millennials and 43% of Gen Z are now freelancers as of 2022, according to Statista.
Why are they leaving?
One of the top 10 reasons that employees leave jobs, according to 15Five.com, is due to too much workload — 40% of employees have left their jobs due to burnout.
Society for Human Resource Management states that the average cost to hire an employee is $4,129. And when you lose them? The average cost of replacement can be 50-60% of that lost employees salary and overall cost to the company can be as much as 200% of that salary.
When I heard from a friend that he was leaving his job because they were making them implement HubSpot themselves, my thoughts immediately went to the costs associated with the loss of his position (1 of only 3 customer acquisition roles in the entire organization) and the fallout of additional work that his coworkers would have to take on and additional expenses incurred by the company in the rehire and new employees acquisition process.
Does this organization realize that they’ll pay much more to replace their frustrated employees than they will to actually implement their HubSpot software?
Happier employees are more productive.
\n\n
According to a study from The University of Oxford, happy employees are 13% more productive. And in the realm of sales? Happy salespeople can increase sales by 37%. And we haven’t even dug into the boosted efficiency we usually see with HubSpot Sales Reports.
When you invest in a comprehensive HubSpot implementation, rather than a basic HubSpot onboarding or relying on your salespeople or employees to configure everything for you, you can really benefit from customized reporting, really comprehensive data analytics and insights that can help optimize your efficiency and tell your employee what is working.
A more comprehensive implementation leads to higher adoption inside organizations, the elimination of extraneous tech and a really complete overhaul of your tech stack and processes to make sure that your company is operating with as much agility as it can. This is particularly valuable inside a smaller organization.
Related: API Integrations Improve Organizational Health
\n
The right HubSpot implementation is a total game changer.
Of course you want to get setup on HubSpot and begin using the software as quickly as possible, but HubSpot implementations must be tailored to your business and setup so that your reporting can help you analyze your sales pipeline and configure reports that give you business intelligence to make the best decisions for budget allocation and scalability.
Long story short?
If you don’t spend money setting up HubSpot properly from the get go, you’re not going to get anything out of it, you’re going to have lower adoption rates across your organization and you’re probably not going to keep it around for long.
We’re not much for talking around the point, so we’re just going to get straight into it: you pay a lot for HubSpot. And while that might sound like a no shit statement, clearly we need to iterate the INVESTMENT side of this platform. Last night, I was having a discussion with a friend about some certifications I was taking inside HubSpot Academy to maintain our accreditation and we had the following exchange:
\n\n
Our resident HubSpot Architect laments often about his belief that only Technical Partners should complete onboarding implementations, but until there are more of us, that may not be a reality that can manifest itself anytime soon. While I won’t share the majority of our conversation, I’ll tell you that this friend is considering leaving this company because they have put implementation on the shoulders of their salespeople. Trying to bring onboarding for one of the most complex automation platforms around is not only the worst case scenario for getting the best ROI from HubSpot, but it’s a guaranteed way to boost your employee turnover and tank employee satisfaction, productivity and efficiency.
When we talk about the cost of mishandled HubSpot implementation - employee satisfaction and increased turnover are near the top of the list as symptoms. Here are a few reasons (with data to back it up) that employees may be frustrated with your mishandled HubSpot implementation and what you can do about it.
Workplace technology needs to work. (duh)
\n
Every single thing we do on a day to day basis is app based and related to fast-moving technology. Users don’t even want to stay longer than 3 seconds for a website to load, yet you’re trying to make your employees take 5 different actions and login to separate software just to do their job properly? Technology that isn’t integrated takes time away from more important tasks and annihilates employee productivity.
According to Freshworks, 91% of employees say they are frustrated with workplace technology. From too many applications to disintegrated applications to impacted productivity, this is a massive issue that businesses can no longer afford to ignore.
And yet, here’s another interesting stat from the same study: 71% of leaders acknowledge that employees will consider looking for a new job if their current employer does not provide access to the tools, technology or information they need to do their jobs well.
We know that our technology is causing frustration and leaders are acknowledging that, yet we continue to not budget to integrate it, cheap out on implementation and lose employees to the productivity gaps we’re creating for them. AND MOST OF LEADERSHIP KNOWS ABOUT IT, YET CHOOSES TO DO NOTHING? Oof. Complacency never wins.
Bogged down employees don’t stick around.
\n
Increasingly, employees are leaving the workforce to start their own thing. 46% of Millennials and 43% of Gen Z are now freelancers as of 2022, according to Statista.
Why are they leaving?
One of the top 10 reasons that employees leave jobs, according to 15Five.com, is due to too much workload — 40% of employees have left their jobs due to burnout.
Society for Human Resource Management states that the average cost to hire an employee is $4,129. And when you lose them? The average cost of replacement can be 50-60% of that lost employees salary and overall cost to the company can be as much as 200% of that salary.
When I heard from a friend that he was leaving his job because they were making them implement HubSpot themselves, my thoughts immediately went to the costs associated with the loss of his position (1 of only 3 customer acquisition roles in the entire organization) and the fallout of additional work that his coworkers would have to take on and additional expenses incurred by the company in the rehire and new employees acquisition process.
Does this organization realize that they’ll pay much more to replace their frustrated employees than they will to actually implement their HubSpot software?
Happier employees are more productive.
\n\n
According to a study from The University of Oxford, happy employees are 13% more productive. And in the realm of sales? Happy salespeople can increase sales by 37%. And we haven’t even dug into the boosted efficiency we usually see with HubSpot Sales Reports.
When you invest in a comprehensive HubSpot implementation, rather than a basic HubSpot onboarding or relying on your salespeople or employees to configure everything for you, you can really benefit from customized reporting, really comprehensive data analytics and insights that can help optimize your efficiency and tell your employee what is working.
A more comprehensive implementation leads to higher adoption inside organizations, the elimination of extraneous tech and a really complete overhaul of your tech stack and processes to make sure that your company is operating with as much agility as it can. This is particularly valuable inside a smaller organization.
Related: API Integrations Improve Organizational Health
\n
The right HubSpot implementation is a total game changer.
Of course you want to get setup on HubSpot and begin using the software as quickly as possible, but HubSpot implementations must be tailored to your business and setup so that your reporting can help you analyze your sales pipeline and configure reports that give you business intelligence to make the best decisions for budget allocation and scalability.
Long story short?
If you don’t spend money setting up HubSpot properly from the get go, you’re not going to get anything out of it, you’re going to have lower adoption rates across your organization and you’re probably not going to keep it around for long.
We’re not much for talking around the point, so we’re just going to get straight into it: you pay a lot for HubSpot. And while that might sound like a no shit statement, clearly we need to iterate the INVESTMENT side of this platform. Last night, I was having a discussion with a friend about some certifications I was taking inside HubSpot Academy to maintain our accreditation and we had the following exchange:
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\n\n
Our resident HubSpot Architect laments often about his belief that only Technical Partners should complete onboarding implementations, but until there are more of us, that may not be a reality that can manifest itself anytime soon. While I won’t share the majority of our conversation, I’ll tell you that this friend is considering leaving this company because they have put implementation on the shoulders of their salespeople. Trying to bring onboarding for one of the most complex automation platforms around is not only the worst case scenario for getting the best ROI from HubSpot, but it’s a guaranteed way to boost your employee turnover and tank employee satisfaction, productivity and efficiency.
When we talk about the cost of mishandled HubSpot implementation - employee satisfaction and increased turnover are near the top of the list as symptoms. Here are a few reasons (with data to back it up) that employees may be frustrated with your mishandled HubSpot implementation and what you can do about it.
Workplace technology needs to work. (duh)
\n
Every single thing we do on a day to day basis is app based and related to fast-moving technology. Users don’t even want to stay longer than 3 seconds for a website to load, yet you’re trying to make your employees take 5 different actions and login to separate software just to do their job properly? Technology that isn’t integrated takes time away from more important tasks and annihilates employee productivity.
According to Freshworks, 91% of employees say they are frustrated with workplace technology. From too many applications to disintegrated applications to impacted productivity, this is a massive issue that businesses can no longer afford to ignore.
And yet, here’s another interesting stat from the same study: 71% of leaders acknowledge that employees will consider looking for a new job if their current employer does not provide access to the tools, technology or information they need to do their jobs well.
We know that our technology is causing frustration and leaders are acknowledging that, yet we continue to not budget to integrate it, cheap out on implementation and lose employees to the productivity gaps we’re creating for them. AND MOST OF LEADERSHIP KNOWS ABOUT IT, YET CHOOSES TO DO NOTHING? Oof. Complacency never wins.
Bogged down employees don’t stick around.
\n
Increasingly, employees are leaving the workforce to start their own thing. 46% of Millennials and 43% of Gen Z are now freelancers as of 2022, according to Statista.
Why are they leaving?
One of the top 10 reasons that employees leave jobs, according to 15Five.com, is due to too much workload — 40% of employees have left their jobs due to burnout.
Society for Human Resource Management states that the average cost to hire an employee is $4,129. And when you lose them? The average cost of replacement can be 50-60% of that lost employees salary and overall cost to the company can be as much as 200% of that salary.
When I heard from a friend that he was leaving his job because they were making them implement HubSpot themselves, my thoughts immediately went to the costs associated with the loss of his position (1 of only 3 customer acquisition roles in the entire organization) and the fallout of additional work that his coworkers would have to take on and additional expenses incurred by the company in the rehire and new employees acquisition process.
Does this organization realize that they’ll pay much more to replace their frustrated employees than they will to actually implement their HubSpot software?
Happier employees are more productive.
\n\n
According to a study from The University of Oxford, happy employees are 13% more productive. And in the realm of sales? Happy salespeople can increase sales by 37%. And we haven’t even dug into the boosted efficiency we usually see with HubSpot Sales Reports.
When you invest in a comprehensive HubSpot implementation, rather than a basic HubSpot onboarding or relying on your salespeople or employees to configure everything for you, you can really benefit from customized reporting, really comprehensive data analytics and insights that can help optimize your efficiency and tell your employee what is working.
A more comprehensive implementation leads to higher adoption inside organizations, the elimination of extraneous tech and a really complete overhaul of your tech stack and processes to make sure that your company is operating with as much agility as it can. This is particularly valuable inside a smaller organization.
Related: API Integrations Improve Organizational Health
\n
The right HubSpot implementation is a total game changer.
Of course you want to get setup on HubSpot and begin using the software as quickly as possible, but HubSpot implementations must be tailored to your business and setup so that your reporting can help you analyze your sales pipeline and configure reports that give you business intelligence to make the best decisions for budget allocation and scalability.
Long story short?
If you don’t spend money setting up HubSpot properly from the get go, you’re not going to get anything out of it, you’re going to have lower adoption rates across your organization and you’re probably not going to keep it around for long.
We’re not much for talking around the point, so we’re just going to get straight into it: you pay a lot for HubSpot. And while that might sound like a no shit statement, clearly we need to iterate the INVESTMENT side of this platform. Last night, I was having a discussion with a friend about some certifications I was taking inside HubSpot Academy to maintain our accreditation and we had the following exchange:
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timeline.","generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_summary":" Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Immediately - you’ll spend more time (and money) on maintenance and security.
\n
One of the biggest brags on HubSpot CMS is that the security, maintenance and updates are included out of the box for every level of the software - so you’ll not find that an app is out of date and the security is compromised. Bugs, updates, maintenance, and all of that stuff just happens in the back end. This is huge and probably one of the biggest headaches for Wordpress users - out of date or broken plugins can take their website down, and if they’re not paying actively for maintenance, tracking down someone to help while their website is done can be difficult, time consuming and costly depending on how long your website is down.
This cost can range from $50 to a few hundred dollars every month just to keep your website up and running. So often people get caught up in the financial contract with HubSpot without factoring in their own budget for ongoing maintenance and security fixes in WordPress. Or, worse, they opt in to Wordpress because they don’t think they have to pay that monthly fee, finish their website and things persistently break, they have to field 60,000 spam comments because there was no captcha or security build around spam comments and across the board it just becomes a massive maintenance pain.
Lack of maintenance on theme and plugin updates can mean security vulnerabilities to hackers. In fact, WPScan reports that 97% of vulnerabilities inside WordPress are not because of the platform itself, but because of the add-on themes and plugins not being updated adequately.
You don’t have to worry about any of that when you sign on with HubSpot, but you pay a subscription fee for that luxury.
A monthly fee for peace of mind? Might be worth it, don’t you think?
Related: HubSpot Blog - 14 WordPress Security Issues & Vulnerabilities you Should Know About
\n
A few months in - you’ll want to add *a lot* more functionality
\n
Designing and building a website is one thing, but actually using it as a marketer? That’s something totally different. More often than not, your web developer will complete a website for you on WordPress and you’ll start working with it, only to realize that you’re missing some functionality. No big deal, Wordpress has over 60,000 apps that allow you to customize the features on your website. The only problem? They all have to be managed separately and have their own settings and some of them are paid.
Not only that, but the plugins often conflict with one another, some are poorly maintained by their developers, and they can leave large security holes in your website at large if they’re not well maintained.
Now we’re adding both cost *and* risk, but also? Weight.
6 months later… your website will be slower.
\n
Each new plugin you add to your website adds in processes and information that have to be loaded in the back end. And because WordPress defaults to querying the database numerous times on every page reload. It only takes a few heavy plugins for this to completely annihilate the user experience. And we’ve talked about this at length in our discussion of factors bogging down your website.
Website bloat is a problem with many Wordpress websites that increases with time. While a developer can manage this more proactively by installing WP Cache and optimizing what they can, largely as your needs grow you’ll either need to completely redesign your website or switch to a better framework that can more adequately handle the needs of your growing business.
8 months in… things may start to break.
\n
When you work inside HubSpot, as long as you’re able to find a really reputable developer, for the most part you can grow your website with that developer. The same person (ideally), then, Is responsible for all the updates and changes on your website and because of how the HubSpot’s CMS works, and how a reputable developer works within it, you’ll not experience broken plugins or apps, or the same kind of website bloat that you might by adding features over time to your WordPress site.
However, when you add tons of different apps and plugins inside WordPress, things may start to break. Whether its from poor maintenance by a developer that needs to be updating your website and plugins, or whether you have a plugin that isn’t being updated by the developer that created it, when you’re relying on so many different plugins for your website, it is common for these plugins to break your website and for you to experience downtime as a result.
Depending on the size of your business, the cost of website downtime can vary from a few hundred dollars to thousands, tens of thousands or hundreds of thousands of dollars in missed revenue. For businesses that do any kind of business online, even if they’re in the business to business realm, the cost of developing and paying for the HubSpot platform has long term benefits that you probably won’t notice, since your website downtime will be much more limited on HubSpot than it will with WordPress.
A year later, spam may become a full time job.
\n
Spam is a problem for many websites, but for so many businesses that use WordPress for their website content management comment and form spam is a huge issue. Even with login and captcha plugins, it can be a full time job just to moderate spam comments and manage the trash that comes into your inbox from your forms. Adding Google or WPForms or another captcha option can be helpful for form spam, but for many business owners they end up turning off comments entirely that use Wordpress.
Spam issues with forms and content are so much less bad on HubSpot CMS. Imagine how much time you could regain not deleting hundreds of spam comments on your blog every few months?
2 years in - you’ll have no website growth strategy and have to start the process all over again.
\n
One of the best parts of working with clients that host their websites with HubSpot is we adopt a continuous improvement model with them and the platform at large and framework we use as a foundation is capable of handling scale. HubSpot’s platform can easily be upgraded to enterprise level, and multiple features like Mega Menus, Resource Centers and ROI calculators can be added on without adding too much bulk to a website load time through management of tools like HubDB.
When you add on to a WordPress website over time, it’s not always capable of handling the additional load and you’ll often find yourself growing frustrated with the load speed, security issues and plugins from different developers that sometimes don’t play together perfectly. Leveraging HubSpot from the get go ensures that you can scale by utilizing a continuous growth model and build your website improvements into a predictable monthly budget that allows you to build the features you need without having to redesign your website entirely every few years.
The bottom line?
Wordpress is great for small businesses, but as your business scales, you’ll quickly outgrow it in functionality or have to redesign your website completely too often to keep it loading fast and get all the features you want. While the cost may be more upfront, you’ll have a secure foundation with HubSpot and a gifted development partner can help you scale over time using a predictable budget that suits your needs.
Can a small budget boost save you a year or two of regret being stuck on WordPress? We say yes.
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Immediately - you’ll spend more time (and money) on maintenance and security.
\n
One of the biggest brags on HubSpot CMS is that the security, maintenance and updates are included out of the box for every level of the software - so you’ll not find that an app is out of date and the security is compromised. Bugs, updates, maintenance, and all of that stuff just happens in the back end. This is huge and probably one of the biggest headaches for Wordpress users - out of date or broken plugins can take their website down, and if they’re not paying actively for maintenance, tracking down someone to help while their website is done can be difficult, time consuming and costly depending on how long your website is down.
This cost can range from $50 to a few hundred dollars every month just to keep your website up and running. So often people get caught up in the financial contract with HubSpot without factoring in their own budget for ongoing maintenance and security fixes in WordPress. Or, worse, they opt in to Wordpress because they don’t think they have to pay that monthly fee, finish their website and things persistently break, they have to field 60,000 spam comments because there was no captcha or security build around spam comments and across the board it just becomes a massive maintenance pain.
Lack of maintenance on theme and plugin updates can mean security vulnerabilities to hackers. In fact, WPScan reports that 97% of vulnerabilities inside WordPress are not because of the platform itself, but because of the add-on themes and plugins not being updated adequately.
You don’t have to worry about any of that when you sign on with HubSpot, but you pay a subscription fee for that luxury.
A monthly fee for peace of mind? Might be worth it, don’t you think?
Related: HubSpot Blog - 14 WordPress Security Issues & Vulnerabilities you Should Know About
\n
A few months in - you’ll want to add *a lot* more functionality
\n
Designing and building a website is one thing, but actually using it as a marketer? That’s something totally different. More often than not, your web developer will complete a website for you on WordPress and you’ll start working with it, only to realize that you’re missing some functionality. No big deal, Wordpress has over 60,000 apps that allow you to customize the features on your website. The only problem? They all have to be managed separately and have their own settings and some of them are paid.
Not only that, but the plugins often conflict with one another, some are poorly maintained by their developers, and they can leave large security holes in your website at large if they’re not well maintained.
Now we’re adding both cost *and* risk, but also? Weight.
6 months later… your website will be slower.
\n
Each new plugin you add to your website adds in processes and information that have to be loaded in the back end. And because WordPress defaults to querying the database numerous times on every page reload. It only takes a few heavy plugins for this to completely annihilate the user experience. And we’ve talked about this at length in our discussion of factors bogging down your website.
Website bloat is a problem with many Wordpress websites that increases with time. While a developer can manage this more proactively by installing WP Cache and optimizing what they can, largely as your needs grow you’ll either need to completely redesign your website or switch to a better framework that can more adequately handle the needs of your growing business.
8 months in… things may start to break.
\n
When you work inside HubSpot, as long as you’re able to find a really reputable developer, for the most part you can grow your website with that developer. The same person (ideally), then, Is responsible for all the updates and changes on your website and because of how the HubSpot’s CMS works, and how a reputable developer works within it, you’ll not experience broken plugins or apps, or the same kind of website bloat that you might by adding features over time to your WordPress site.
However, when you add tons of different apps and plugins inside WordPress, things may start to break. Whether its from poor maintenance by a developer that needs to be updating your website and plugins, or whether you have a plugin that isn’t being updated by the developer that created it, when you’re relying on so many different plugins for your website, it is common for these plugins to break your website and for you to experience downtime as a result.
Depending on the size of your business, the cost of website downtime can vary from a few hundred dollars to thousands, tens of thousands or hundreds of thousands of dollars in missed revenue. For businesses that do any kind of business online, even if they’re in the business to business realm, the cost of developing and paying for the HubSpot platform has long term benefits that you probably won’t notice, since your website downtime will be much more limited on HubSpot than it will with WordPress.
A year later, spam may become a full time job.
\n
Spam is a problem for many websites, but for so many businesses that use WordPress for their website content management comment and form spam is a huge issue. Even with login and captcha plugins, it can be a full time job just to moderate spam comments and manage the trash that comes into your inbox from your forms. Adding Google or WPForms or another captcha option can be helpful for form spam, but for many business owners they end up turning off comments entirely that use Wordpress.
Spam issues with forms and content are so much less bad on HubSpot CMS. Imagine how much time you could regain not deleting hundreds of spam comments on your blog every few months?
2 years in - you’ll have no website growth strategy and have to start the process all over again.
\n
One of the best parts of working with clients that host their websites with HubSpot is we adopt a continuous improvement model with them and the platform at large and framework we use as a foundation is capable of handling scale. HubSpot’s platform can easily be upgraded to enterprise level, and multiple features like Mega Menus, Resource Centers and ROI calculators can be added on without adding too much bulk to a website load time through management of tools like HubDB.
When you add on to a WordPress website over time, it’s not always capable of handling the additional load and you’ll often find yourself growing frustrated with the load speed, security issues and plugins from different developers that sometimes don’t play together perfectly. Leveraging HubSpot from the get go ensures that you can scale by utilizing a continuous growth model and build your website improvements into a predictable monthly budget that allows you to build the features you need without having to redesign your website entirely every few years.
The bottom line?
Wordpress is great for small businesses, but as your business scales, you’ll quickly outgrow it in functionality or have to redesign your website completely too often to keep it loading fast and get all the features you want. While the cost may be more upfront, you’ll have a secure foundation with HubSpot and a gifted development partner can help you scale over time using a predictable budget that suits your needs.
Can a small budget boost save you a year or two of regret being stuck on WordPress? We say yes.
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Immediately - you’ll spend more time (and money) on maintenance and security.
\n
One of the biggest brags on HubSpot CMS is that the security, maintenance and updates are included out of the box for every level of the software - so you’ll not find that an app is out of date and the security is compromised. Bugs, updates, maintenance, and all of that stuff just happens in the back end. This is huge and probably one of the biggest headaches for Wordpress users - out of date or broken plugins can take their website down, and if they’re not paying actively for maintenance, tracking down someone to help while their website is done can be difficult, time consuming and costly depending on how long your website is down.
This cost can range from $50 to a few hundred dollars every month just to keep your website up and running. So often people get caught up in the financial contract with HubSpot without factoring in their own budget for ongoing maintenance and security fixes in WordPress. Or, worse, they opt in to Wordpress because they don’t think they have to pay that monthly fee, finish their website and things persistently break, they have to field 60,000 spam comments because there was no captcha or security build around spam comments and across the board it just becomes a massive maintenance pain.
Lack of maintenance on theme and plugin updates can mean security vulnerabilities to hackers. In fact, WPScan reports that 97% of vulnerabilities inside WordPress are not because of the platform itself, but because of the add-on themes and plugins not being updated adequately.
You don’t have to worry about any of that when you sign on with HubSpot, but you pay a subscription fee for that luxury.
A monthly fee for peace of mind? Might be worth it, don’t you think?
Related: HubSpot Blog - 14 WordPress Security Issues & Vulnerabilities you Should Know About
\n
A few months in - you’ll want to add *a lot* more functionality
\n
Designing and building a website is one thing, but actually using it as a marketer? That’s something totally different. More often than not, your web developer will complete a website for you on WordPress and you’ll start working with it, only to realize that you’re missing some functionality. No big deal, Wordpress has over 60,000 apps that allow you to customize the features on your website. The only problem? They all have to be managed separately and have their own settings and some of them are paid.
Not only that, but the plugins often conflict with one another, some are poorly maintained by their developers, and they can leave large security holes in your website at large if they’re not well maintained.
Now we’re adding both cost *and* risk, but also? Weight.
6 months later… your website will be slower.
\n
Each new plugin you add to your website adds in processes and information that have to be loaded in the back end. And because WordPress defaults to querying the database numerous times on every page reload. It only takes a few heavy plugins for this to completely annihilate the user experience. And we’ve talked about this at length in our discussion of factors bogging down your website.
Website bloat is a problem with many Wordpress websites that increases with time. While a developer can manage this more proactively by installing WP Cache and optimizing what they can, largely as your needs grow you’ll either need to completely redesign your website or switch to a better framework that can more adequately handle the needs of your growing business.
8 months in… things may start to break.
\n
When you work inside HubSpot, as long as you’re able to find a really reputable developer, for the most part you can grow your website with that developer. The same person (ideally), then, Is responsible for all the updates and changes on your website and because of how the HubSpot’s CMS works, and how a reputable developer works within it, you’ll not experience broken plugins or apps, or the same kind of website bloat that you might by adding features over time to your WordPress site.
However, when you add tons of different apps and plugins inside WordPress, things may start to break. Whether its from poor maintenance by a developer that needs to be updating your website and plugins, or whether you have a plugin that isn’t being updated by the developer that created it, when you’re relying on so many different plugins for your website, it is common for these plugins to break your website and for you to experience downtime as a result.
Depending on the size of your business, the cost of website downtime can vary from a few hundred dollars to thousands, tens of thousands or hundreds of thousands of dollars in missed revenue. For businesses that do any kind of business online, even if they’re in the business to business realm, the cost of developing and paying for the HubSpot platform has long term benefits that you probably won’t notice, since your website downtime will be much more limited on HubSpot than it will with WordPress.
A year later, spam may become a full time job.
\n
Spam is a problem for many websites, but for so many businesses that use WordPress for their website content management comment and form spam is a huge issue. Even with login and captcha plugins, it can be a full time job just to moderate spam comments and manage the trash that comes into your inbox from your forms. Adding Google or WPForms or another captcha option can be helpful for form spam, but for many business owners they end up turning off comments entirely that use Wordpress.
Spam issues with forms and content are so much less bad on HubSpot CMS. Imagine how much time you could regain not deleting hundreds of spam comments on your blog every few months?
2 years in - you’ll have no website growth strategy and have to start the process all over again.
\n
One of the best parts of working with clients that host their websites with HubSpot is we adopt a continuous improvement model with them and the platform at large and framework we use as a foundation is capable of handling scale. HubSpot’s platform can easily be upgraded to enterprise level, and multiple features like Mega Menus, Resource Centers and ROI calculators can be added on without adding too much bulk to a website load time through management of tools like HubDB.
When you add on to a WordPress website over time, it’s not always capable of handling the additional load and you’ll often find yourself growing frustrated with the load speed, security issues and plugins from different developers that sometimes don’t play together perfectly. Leveraging HubSpot from the get go ensures that you can scale by utilizing a continuous growth model and build your website improvements into a predictable monthly budget that allows you to build the features you need without having to redesign your website entirely every few years.
The bottom line?
Wordpress is great for small businesses, but as your business scales, you’ll quickly outgrow it in functionality or have to redesign your website completely too often to keep it loading fast and get all the features you want. While the cost may be more upfront, you’ll have a secure foundation with HubSpot and a gifted development partner can help you scale over time using a predictable budget that suits your needs.
Can a small budget boost save you a year or two of regret being stuck on WordPress? We say yes.
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Immediately - you’ll spend more time (and money) on maintenance and security.
\n
One of the biggest brags on HubSpot CMS is that the security, maintenance and updates are included out of the box for every level of the software - so you’ll not find that an app is out of date and the security is compromised. Bugs, updates, maintenance, and all of that stuff just happens in the back end. This is huge and probably one of the biggest headaches for Wordpress users - out of date or broken plugins can take their website down, and if they’re not paying actively for maintenance, tracking down someone to help while their website is done can be difficult, time consuming and costly depending on how long your website is down.
This cost can range from $50 to a few hundred dollars every month just to keep your website up and running. So often people get caught up in the financial contract with HubSpot without factoring in their own budget for ongoing maintenance and security fixes in WordPress. Or, worse, they opt in to Wordpress because they don’t think they have to pay that monthly fee, finish their website and things persistently break, they have to field 60,000 spam comments because there was no captcha or security build around spam comments and across the board it just becomes a massive maintenance pain.
Lack of maintenance on theme and plugin updates can mean security vulnerabilities to hackers. In fact, WPScan reports that 97% of vulnerabilities inside WordPress are not because of the platform itself, but because of the add-on themes and plugins not being updated adequately.
You don’t have to worry about any of that when you sign on with HubSpot, but you pay a subscription fee for that luxury.
A monthly fee for peace of mind? Might be worth it, don’t you think?
Related: HubSpot Blog - 14 WordPress Security Issues & Vulnerabilities you Should Know About
\n
A few months in - you’ll want to add *a lot* more functionality
\n
Designing and building a website is one thing, but actually using it as a marketer? That’s something totally different. More often than not, your web developer will complete a website for you on WordPress and you’ll start working with it, only to realize that you’re missing some functionality. No big deal, Wordpress has over 60,000 apps that allow you to customize the features on your website. The only problem? They all have to be managed separately and have their own settings and some of them are paid.
Not only that, but the plugins often conflict with one another, some are poorly maintained by their developers, and they can leave large security holes in your website at large if they’re not well maintained.
Now we’re adding both cost *and* risk, but also? Weight.
6 months later… your website will be slower.
\n
Each new plugin you add to your website adds in processes and information that have to be loaded in the back end. And because WordPress defaults to querying the database numerous times on every page reload. It only takes a few heavy plugins for this to completely annihilate the user experience. And we’ve talked about this at length in our discussion of factors bogging down your website.
Website bloat is a problem with many Wordpress websites that increases with time. While a developer can manage this more proactively by installing WP Cache and optimizing what they can, largely as your needs grow you’ll either need to completely redesign your website or switch to a better framework that can more adequately handle the needs of your growing business.
8 months in… things may start to break.
\n
When you work inside HubSpot, as long as you’re able to find a really reputable developer, for the most part you can grow your website with that developer. The same person (ideally), then, Is responsible for all the updates and changes on your website and because of how the HubSpot’s CMS works, and how a reputable developer works within it, you’ll not experience broken plugins or apps, or the same kind of website bloat that you might by adding features over time to your WordPress site.
However, when you add tons of different apps and plugins inside WordPress, things may start to break. Whether its from poor maintenance by a developer that needs to be updating your website and plugins, or whether you have a plugin that isn’t being updated by the developer that created it, when you’re relying on so many different plugins for your website, it is common for these plugins to break your website and for you to experience downtime as a result.
Depending on the size of your business, the cost of website downtime can vary from a few hundred dollars to thousands, tens of thousands or hundreds of thousands of dollars in missed revenue. For businesses that do any kind of business online, even if they’re in the business to business realm, the cost of developing and paying for the HubSpot platform has long term benefits that you probably won’t notice, since your website downtime will be much more limited on HubSpot than it will with WordPress.
A year later, spam may become a full time job.
\n
Spam is a problem for many websites, but for so many businesses that use WordPress for their website content management comment and form spam is a huge issue. Even with login and captcha plugins, it can be a full time job just to moderate spam comments and manage the trash that comes into your inbox from your forms. Adding Google or WPForms or another captcha option can be helpful for form spam, but for many business owners they end up turning off comments entirely that use Wordpress.
Spam issues with forms and content are so much less bad on HubSpot CMS. Imagine how much time you could regain not deleting hundreds of spam comments on your blog every few months?
2 years in - you’ll have no website growth strategy and have to start the process all over again.
\n
One of the best parts of working with clients that host their websites with HubSpot is we adopt a continuous improvement model with them and the platform at large and framework we use as a foundation is capable of handling scale. HubSpot’s platform can easily be upgraded to enterprise level, and multiple features like Mega Menus, Resource Centers and ROI calculators can be added on without adding too much bulk to a website load time through management of tools like HubDB.
When you add on to a WordPress website over time, it’s not always capable of handling the additional load and you’ll often find yourself growing frustrated with the load speed, security issues and plugins from different developers that sometimes don’t play together perfectly. Leveraging HubSpot from the get go ensures that you can scale by utilizing a continuous growth model and build your website improvements into a predictable monthly budget that allows you to build the features you need without having to redesign your website entirely every few years.
The bottom line?
Wordpress is great for small businesses, but as your business scales, you’ll quickly outgrow it in functionality or have to redesign your website completely too often to keep it loading fast and get all the features you want. While the cost may be more upfront, you’ll have a secure foundation with HubSpot and a gifted development partner can help you scale over time using a predictable budget that suits your needs.
Can a small budget boost save you a year or two of regret being stuck on WordPress? We say yes.
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
Immediately - you’ll spend more time (and money) on maintenance and security.
\n
One of the biggest brags on HubSpot CMS is that the security, maintenance and updates are included out of the box for every level of the software - so you’ll not find that an app is out of date and the security is compromised. Bugs, updates, maintenance, and all of that stuff just happens in the back end. This is huge and probably one of the biggest headaches for Wordpress users - out of date or broken plugins can take their website down, and if they’re not paying actively for maintenance, tracking down someone to help while their website is done can be difficult, time consuming and costly depending on how long your website is down.
This cost can range from $50 to a few hundred dollars every month just to keep your website up and running. So often people get caught up in the financial contract with HubSpot without factoring in their own budget for ongoing maintenance and security fixes in WordPress. Or, worse, they opt in to Wordpress because they don’t think they have to pay that monthly fee, finish their website and things persistently break, they have to field 60,000 spam comments because there was no captcha or security build around spam comments and across the board it just becomes a massive maintenance pain.
Lack of maintenance on theme and plugin updates can mean security vulnerabilities to hackers. In fact, WPScan reports that 97% of vulnerabilities inside WordPress are not because of the platform itself, but because of the add-on themes and plugins not being updated adequately.
You don’t have to worry about any of that when you sign on with HubSpot, but you pay a subscription fee for that luxury.
A monthly fee for peace of mind? Might be worth it, don’t you think?
Related: HubSpot Blog - 14 WordPress Security Issues & Vulnerabilities you Should Know About
\n
A few months in - you’ll want to add *a lot* more functionality
\n
Designing and building a website is one thing, but actually using it as a marketer? That’s something totally different. More often than not, your web developer will complete a website for you on WordPress and you’ll start working with it, only to realize that you’re missing some functionality. No big deal, Wordpress has over 60,000 apps that allow you to customize the features on your website. The only problem? They all have to be managed separately and have their own settings and some of them are paid.
Not only that, but the plugins often conflict with one another, some are poorly maintained by their developers, and they can leave large security holes in your website at large if they’re not well maintained.
Now we’re adding both cost *and* risk, but also? Weight.
6 months later… your website will be slower.
\n
Each new plugin you add to your website adds in processes and information that have to be loaded in the back end. And because WordPress defaults to querying the database numerous times on every page reload. It only takes a few heavy plugins for this to completely annihilate the user experience. And we’ve talked about this at length in our discussion of factors bogging down your website.
Website bloat is a problem with many Wordpress websites that increases with time. While a developer can manage this more proactively by installing WP Cache and optimizing what they can, largely as your needs grow you’ll either need to completely redesign your website or switch to a better framework that can more adequately handle the needs of your growing business.
8 months in… things may start to break.
\n
When you work inside HubSpot, as long as you’re able to find a really reputable developer, for the most part you can grow your website with that developer. The same person (ideally), then, Is responsible for all the updates and changes on your website and because of how the HubSpot’s CMS works, and how a reputable developer works within it, you’ll not experience broken plugins or apps, or the same kind of website bloat that you might by adding features over time to your WordPress site.
However, when you add tons of different apps and plugins inside WordPress, things may start to break. Whether its from poor maintenance by a developer that needs to be updating your website and plugins, or whether you have a plugin that isn’t being updated by the developer that created it, when you’re relying on so many different plugins for your website, it is common for these plugins to break your website and for you to experience downtime as a result.
Depending on the size of your business, the cost of website downtime can vary from a few hundred dollars to thousands, tens of thousands or hundreds of thousands of dollars in missed revenue. For businesses that do any kind of business online, even if they’re in the business to business realm, the cost of developing and paying for the HubSpot platform has long term benefits that you probably won’t notice, since your website downtime will be much more limited on HubSpot than it will with WordPress.
A year later, spam may become a full time job.
\n
Spam is a problem for many websites, but for so many businesses that use WordPress for their website content management comment and form spam is a huge issue. Even with login and captcha plugins, it can be a full time job just to moderate spam comments and manage the trash that comes into your inbox from your forms. Adding Google or WPForms or another captcha option can be helpful for form spam, but for many business owners they end up turning off comments entirely that use Wordpress.
Spam issues with forms and content are so much less bad on HubSpot CMS. Imagine how much time you could regain not deleting hundreds of spam comments on your blog every few months?
2 years in - you’ll have no website growth strategy and have to start the process all over again.
\n
One of the best parts of working with clients that host their websites with HubSpot is we adopt a continuous improvement model with them and the platform at large and framework we use as a foundation is capable of handling scale. HubSpot’s platform can easily be upgraded to enterprise level, and multiple features like Mega Menus, Resource Centers and ROI calculators can be added on without adding too much bulk to a website load time through management of tools like HubDB.
When you add on to a WordPress website over time, it’s not always capable of handling the additional load and you’ll often find yourself growing frustrated with the load speed, security issues and plugins from different developers that sometimes don’t play together perfectly. Leveraging HubSpot from the get go ensures that you can scale by utilizing a continuous growth model and build your website improvements into a predictable monthly budget that allows you to build the features you need without having to redesign your website entirely every few years.
The bottom line?
Wordpress is great for small businesses, but as your business scales, you’ll quickly outgrow it in functionality or have to redesign your website completely too often to keep it loading fast and get all the features you want. While the cost may be more upfront, you’ll have a secure foundation with HubSpot and a gifted development partner can help you scale over time using a predictable budget that suits your needs.
Can a small budget boost save you a year or two of regret being stuck on WordPress? We say yes.
Wordpress has its purpose. It’s great for small and growing businesses to build a customized website with features that they need. While it is debatably a step above a platform like Squarespace and has a significantly lower cost when you add functionality for e-commerce versus added apps on a platform like Shopify, it has problems of its own. Hands down, though, it’s one of the top flexible solutions for small business owners for the price point, flexibility and capabilities.
When we started on as a HubSpot Partner, we made the decision to only develop on WP-Engine and HubSpot CMS. But as we continue to expand the capabilities of HubSpot for its users, we’re moving further and further away from Wordpress as a whole. For many HubSpot customers, migrating over from Wordpress to HubSpot seems daunting and cost prohibitive. While free and inexpensive HubSpot themes are available on Marketplace, they typically don’t serve the needs of a scaling business, for a number of reasons. Check out why scaling organizations need to stop buying HubSpot Marketplace themes.
Recently we completed a HubSpot CMS website development proposal using a framework that we’ve developed that drastically decreases the average price for customer development on HubSpot CMS. The proposal was competitive for HubSpot development, but still more expensive than the Wordpress proposal from the other developer, and while we won’t go back into the problem with cheap outsourced web development, we want to be very clear about the inevitable when you are marketing on the HubSpot platform as a scaling business and choose Wordpress for content management and that’s - you’re gonna regret it. It’s simply a matter of time. Not only are you going to regret it, but you’re going to have a full timeline of regret that we’ve seen countless times for companies that choose to compromise by using Wordpress.
So, here they are - the 5 regrets you’ll have paying for a custom Wordpress website and their corresponding timeline:
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Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
You might’ve been pushed in the wrong direction by another Partner or Consultant and need to change direction.
\n
One time I was incredibly tired and went the wrong way on the interstate for MILES before I realized it. Being pushed in the wrong direction by a well-meaning, but inexperienced consultant only to have to turn around, back track and start again from Mile 0 can be incredibly frustrating and is part of the reason why working with a HubSpot Architect may be a little frustrating at first.
Your Hubspot Architect should be the very first talent acquisition you make long before you start the process of purchasing the HubSpot software for this very reason. It’s so easy to be led astray by consultants that aren’t experienced enough in HubSpot or are only experienced in HubSpot Marketing Hub. It’s a fairly simple process to become a HubSpot partner and even advanced Tier partners, because HubSpot Partners are sometimes too focused on new sales, aren’t necessarily the best fit to get you set up the right way from the start.
Paying for an inexpensive HubSpot setup or onboarding is usually the first step in the wrong direction in implementing your HubSpot portal, but it’s a common mistake that we see. Basic HubSpot setup is great, but you need a really comprehensive implementation to get the most from your HubSpot subscription.
Don’t be frustrated if we’re unwinding some of the work you’ve done in HubSpot and re-configuring it. These are the most important steps for building the foundation that you need inside HubSpot to make the most intelligent business decisions down the road. We’ll try to be as delicate as possible when we tell you how things may be misconfigured, but don’t kill the messenger, we’re here for the same goal.
Related: Onboarding with HubSpot - Setup vs Implementation - what’s the difference?
\nWe’re gonna ask too many questions.
\n
The number of companies that bandwagon themselves into a new technology preemptively without exploring the impact on their organization or how they’ll truly integrate it into their business processes is astounding, but understandable. Millennials have replaced older executives in many organizations and they want agile, cloud-based software that replaces legacy systems and enables flexible work environments, data collection and simple change. But change isn’t always simple.
In an (admittedly dated, but still incredible relevant) article from Harvard Business Review titled, “Why So Many High Profile Digital Transformations Fail”, authors Davenport and Westerman explain this well, stating:
“[…] digital is not just a thing that you can buy and plug into the organization. It is multi-faceted and diffuse, and doesn’t just involve technology. Digital transformation is an ongoing process of changing the way you do business. It requires foundational investments in skills, projects, infrastructure, and, often, in cleaning up IT systems. It requires mixing people, machines, and business processes, with all of the messiness that entails. It also requires continuous monitoring and intervention, from the top, to ensure that both digital leaders and non-digital leaders are making good decisions about their transformation efforts.”
Don’t sign on for an implementation and overhaul project thinking that we’re just going to come, do all the work to overhaul your infrastructure ourselves, and you can continue on your merry way. We’re not able to do all the work for you. Adopting HubSpot into your organization in a truly transformative way that optimizes your processes, delivers the right analytics and ensures the scalability you’re looking for, is a process that requires adoption, buy-in, and an open mind.
We’re going to dive deep into your business processes and we may even have to explore changing some of those processes to help you best scale. Your HubSpot architect isn’t just there to review some data, re-configure some reports and roll out. They’re going to ask why you’re doing everything you’re doing, suggest better ways of doing it and continually challenge and poke at every aspect of your business in every single department and maybe even for every single employee.
You may feel like we’re disrupting your workflow. It might seem a little cumbersome, but this is the information that we need to determine how to implement real change inside your organization. HubSpot isn’t just a software, it’s the adoption of a comprehensive new way of doing business where departments all have access to the same critical information, and they can make more intelligent business decisions as a result. Be patient with the questions, because they’re going to help us do great things together.
You might have to re-learn the way you’re doing things and, in some cases, change them entirely.
\n
It’s not you, it’s just your company’s HubSpot configuration. So often there is frustration around the adoption of a new technology, that employees can be a little… reluctant to change. We get it - you’ve already made changes to adopt a new software into your workflow and the last thing you want to do is change that entire workflow. But the fact of the matter is, it is in your best interest to familiarize yourself with the intricacies of HubSpot configuration.
The World Economic Forum predicted that half of all employees would require significant re-skilling by 2022. Not only that, they predicted that 85% of companies would adopt big data analytics by the same timeframe. Well, we’re here. The time for change has already passed, and if you’re working inside a new tech stack with configuration that isn’t servicing you - you’re not doing much for your marketability as an employee and you’re doing even less for the productivity of that organization as a whole.
It might be a tough pill to swallow, but the fact of the matter is that you hired a HubSpot Architect to overhaul the technology that has already been brought inside your organization. It’s not always easy to change the way that you’re doing things, but when you adopt new processes and configuration reports for your organization with ease, the happier your executive team is going to be and the more likely when that employee review rolls around you’ll be to get that promotion, raise or other bonus that you’ve been hoping for.
HubSpot Architects are hired to make your life easier, so believe me when I say that we are not here with the exclusive purpose to frustrate you, we may just find that along the way we have to make some tweaks so that we can be most successful in the long term.
Our HubSpot Architects are good at what they do and they have logical minds that pick apart workflows and optimize your reporting and data so that every department can operate more efficiently.
Multiple departments performing more efficiently inside a company frees up a lot of time, money and allows organizations to scale - this means less headaches for employees, executives and business owners as a whole.
Long story short? Change is never easy. But if you give your HubSpot Architect the benefit of the doubt and listen to them fully and really embrace the changes they’re suggesting - you’re not going to be disappointed. Trust the process and let’s work together to make your HubSpot portal more efficient and make your organization leaner and better positioned to grow.
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
You might’ve been pushed in the wrong direction by another Partner or Consultant and need to change direction.
\n
One time I was incredibly tired and went the wrong way on the interstate for MILES before I realized it. Being pushed in the wrong direction by a well-meaning, but inexperienced consultant only to have to turn around, back track and start again from Mile 0 can be incredibly frustrating and is part of the reason why working with a HubSpot Architect may be a little frustrating at first.
Your Hubspot Architect should be the very first talent acquisition you make long before you start the process of purchasing the HubSpot software for this very reason. It’s so easy to be led astray by consultants that aren’t experienced enough in HubSpot or are only experienced in HubSpot Marketing Hub. It’s a fairly simple process to become a HubSpot partner and even advanced Tier partners, because HubSpot Partners are sometimes too focused on new sales, aren’t necessarily the best fit to get you set up the right way from the start.
Paying for an inexpensive HubSpot setup or onboarding is usually the first step in the wrong direction in implementing your HubSpot portal, but it’s a common mistake that we see. Basic HubSpot setup is great, but you need a really comprehensive implementation to get the most from your HubSpot subscription.
Don’t be frustrated if we’re unwinding some of the work you’ve done in HubSpot and re-configuring it. These are the most important steps for building the foundation that you need inside HubSpot to make the most intelligent business decisions down the road. We’ll try to be as delicate as possible when we tell you how things may be misconfigured, but don’t kill the messenger, we’re here for the same goal.
Related: Onboarding with HubSpot - Setup vs Implementation - what’s the difference?
\nWe’re gonna ask too many questions.
\n
The number of companies that bandwagon themselves into a new technology preemptively without exploring the impact on their organization or how they’ll truly integrate it into their business processes is astounding, but understandable. Millennials have replaced older executives in many organizations and they want agile, cloud-based software that replaces legacy systems and enables flexible work environments, data collection and simple change. But change isn’t always simple.
In an (admittedly dated, but still incredible relevant) article from Harvard Business Review titled, “Why So Many High Profile Digital Transformations Fail”, authors Davenport and Westerman explain this well, stating:
“[…] digital is not just a thing that you can buy and plug into the organization. It is multi-faceted and diffuse, and doesn’t just involve technology. Digital transformation is an ongoing process of changing the way you do business. It requires foundational investments in skills, projects, infrastructure, and, often, in cleaning up IT systems. It requires mixing people, machines, and business processes, with all of the messiness that entails. It also requires continuous monitoring and intervention, from the top, to ensure that both digital leaders and non-digital leaders are making good decisions about their transformation efforts.”
Don’t sign on for an implementation and overhaul project thinking that we’re just going to come, do all the work to overhaul your infrastructure ourselves, and you can continue on your merry way. We’re not able to do all the work for you. Adopting HubSpot into your organization in a truly transformative way that optimizes your processes, delivers the right analytics and ensures the scalability you’re looking for, is a process that requires adoption, buy-in, and an open mind.
We’re going to dive deep into your business processes and we may even have to explore changing some of those processes to help you best scale. Your HubSpot architect isn’t just there to review some data, re-configure some reports and roll out. They’re going to ask why you’re doing everything you’re doing, suggest better ways of doing it and continually challenge and poke at every aspect of your business in every single department and maybe even for every single employee.
You may feel like we’re disrupting your workflow. It might seem a little cumbersome, but this is the information that we need to determine how to implement real change inside your organization. HubSpot isn’t just a software, it’s the adoption of a comprehensive new way of doing business where departments all have access to the same critical information, and they can make more intelligent business decisions as a result. Be patient with the questions, because they’re going to help us do great things together.
You might have to re-learn the way you’re doing things and, in some cases, change them entirely.
\n
It’s not you, it’s just your company’s HubSpot configuration. So often there is frustration around the adoption of a new technology, that employees can be a little… reluctant to change. We get it - you’ve already made changes to adopt a new software into your workflow and the last thing you want to do is change that entire workflow. But the fact of the matter is, it is in your best interest to familiarize yourself with the intricacies of HubSpot configuration.
The World Economic Forum predicted that half of all employees would require significant re-skilling by 2022. Not only that, they predicted that 85% of companies would adopt big data analytics by the same timeframe. Well, we’re here. The time for change has already passed, and if you’re working inside a new tech stack with configuration that isn’t servicing you - you’re not doing much for your marketability as an employee and you’re doing even less for the productivity of that organization as a whole.
It might be a tough pill to swallow, but the fact of the matter is that you hired a HubSpot Architect to overhaul the technology that has already been brought inside your organization. It’s not always easy to change the way that you’re doing things, but when you adopt new processes and configuration reports for your organization with ease, the happier your executive team is going to be and the more likely when that employee review rolls around you’ll be to get that promotion, raise or other bonus that you’ve been hoping for.
HubSpot Architects are hired to make your life easier, so believe me when I say that we are not here with the exclusive purpose to frustrate you, we may just find that along the way we have to make some tweaks so that we can be most successful in the long term.
Our HubSpot Architects are good at what they do and they have logical minds that pick apart workflows and optimize your reporting and data so that every department can operate more efficiently.
Multiple departments performing more efficiently inside a company frees up a lot of time, money and allows organizations to scale - this means less headaches for employees, executives and business owners as a whole.
Long story short? Change is never easy. But if you give your HubSpot Architect the benefit of the doubt and listen to them fully and really embrace the changes they’re suggesting - you’re not going to be disappointed. Trust the process and let’s work together to make your HubSpot portal more efficient and make your organization leaner and better positioned to grow.
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
You might’ve been pushed in the wrong direction by another Partner or Consultant and need to change direction.
\n
One time I was incredibly tired and went the wrong way on the interstate for MILES before I realized it. Being pushed in the wrong direction by a well-meaning, but inexperienced consultant only to have to turn around, back track and start again from Mile 0 can be incredibly frustrating and is part of the reason why working with a HubSpot Architect may be a little frustrating at first.
Your Hubspot Architect should be the very first talent acquisition you make long before you start the process of purchasing the HubSpot software for this very reason. It’s so easy to be led astray by consultants that aren’t experienced enough in HubSpot or are only experienced in HubSpot Marketing Hub. It’s a fairly simple process to become a HubSpot partner and even advanced Tier partners, because HubSpot Partners are sometimes too focused on new sales, aren’t necessarily the best fit to get you set up the right way from the start.
Paying for an inexpensive HubSpot setup or onboarding is usually the first step in the wrong direction in implementing your HubSpot portal, but it’s a common mistake that we see. Basic HubSpot setup is great, but you need a really comprehensive implementation to get the most from your HubSpot subscription.
Don’t be frustrated if we’re unwinding some of the work you’ve done in HubSpot and re-configuring it. These are the most important steps for building the foundation that you need inside HubSpot to make the most intelligent business decisions down the road. We’ll try to be as delicate as possible when we tell you how things may be misconfigured, but don’t kill the messenger, we’re here for the same goal.
Related: Onboarding with HubSpot - Setup vs Implementation - what’s the difference?
\nWe’re gonna ask too many questions.
\n
The number of companies that bandwagon themselves into a new technology preemptively without exploring the impact on their organization or how they’ll truly integrate it into their business processes is astounding, but understandable. Millennials have replaced older executives in many organizations and they want agile, cloud-based software that replaces legacy systems and enables flexible work environments, data collection and simple change. But change isn’t always simple.
In an (admittedly dated, but still incredible relevant) article from Harvard Business Review titled, “Why So Many High Profile Digital Transformations Fail”, authors Davenport and Westerman explain this well, stating:
“[…] digital is not just a thing that you can buy and plug into the organization. It is multi-faceted and diffuse, and doesn’t just involve technology. Digital transformation is an ongoing process of changing the way you do business. It requires foundational investments in skills, projects, infrastructure, and, often, in cleaning up IT systems. It requires mixing people, machines, and business processes, with all of the messiness that entails. It also requires continuous monitoring and intervention, from the top, to ensure that both digital leaders and non-digital leaders are making good decisions about their transformation efforts.”
Don’t sign on for an implementation and overhaul project thinking that we’re just going to come, do all the work to overhaul your infrastructure ourselves, and you can continue on your merry way. We’re not able to do all the work for you. Adopting HubSpot into your organization in a truly transformative way that optimizes your processes, delivers the right analytics and ensures the scalability you’re looking for, is a process that requires adoption, buy-in, and an open mind.
We’re going to dive deep into your business processes and we may even have to explore changing some of those processes to help you best scale. Your HubSpot architect isn’t just there to review some data, re-configure some reports and roll out. They’re going to ask why you’re doing everything you’re doing, suggest better ways of doing it and continually challenge and poke at every aspect of your business in every single department and maybe even for every single employee.
You may feel like we’re disrupting your workflow. It might seem a little cumbersome, but this is the information that we need to determine how to implement real change inside your organization. HubSpot isn’t just a software, it’s the adoption of a comprehensive new way of doing business where departments all have access to the same critical information, and they can make more intelligent business decisions as a result. Be patient with the questions, because they’re going to help us do great things together.
You might have to re-learn the way you’re doing things and, in some cases, change them entirely.
\n
It’s not you, it’s just your company’s HubSpot configuration. So often there is frustration around the adoption of a new technology, that employees can be a little… reluctant to change. We get it - you’ve already made changes to adopt a new software into your workflow and the last thing you want to do is change that entire workflow. But the fact of the matter is, it is in your best interest to familiarize yourself with the intricacies of HubSpot configuration.
The World Economic Forum predicted that half of all employees would require significant re-skilling by 2022. Not only that, they predicted that 85% of companies would adopt big data analytics by the same timeframe. Well, we’re here. The time for change has already passed, and if you’re working inside a new tech stack with configuration that isn’t servicing you - you’re not doing much for your marketability as an employee and you’re doing even less for the productivity of that organization as a whole.
It might be a tough pill to swallow, but the fact of the matter is that you hired a HubSpot Architect to overhaul the technology that has already been brought inside your organization. It’s not always easy to change the way that you’re doing things, but when you adopt new processes and configuration reports for your organization with ease, the happier your executive team is going to be and the more likely when that employee review rolls around you’ll be to get that promotion, raise or other bonus that you’ve been hoping for.
HubSpot Architects are hired to make your life easier, so believe me when I say that we are not here with the exclusive purpose to frustrate you, we may just find that along the way we have to make some tweaks so that we can be most successful in the long term.
Our HubSpot Architects are good at what they do and they have logical minds that pick apart workflows and optimize your reporting and data so that every department can operate more efficiently.
Multiple departments performing more efficiently inside a company frees up a lot of time, money and allows organizations to scale - this means less headaches for employees, executives and business owners as a whole.
Long story short? Change is never easy. But if you give your HubSpot Architect the benefit of the doubt and listen to them fully and really embrace the changes they’re suggesting - you’re not going to be disappointed. Trust the process and let’s work together to make your HubSpot portal more efficient and make your organization leaner and better positioned to grow.
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
You might’ve been pushed in the wrong direction by another Partner or Consultant and need to change direction.
\n
One time I was incredibly tired and went the wrong way on the interstate for MILES before I realized it. Being pushed in the wrong direction by a well-meaning, but inexperienced consultant only to have to turn around, back track and start again from Mile 0 can be incredibly frustrating and is part of the reason why working with a HubSpot Architect may be a little frustrating at first.
Your Hubspot Architect should be the very first talent acquisition you make long before you start the process of purchasing the HubSpot software for this very reason. It’s so easy to be led astray by consultants that aren’t experienced enough in HubSpot or are only experienced in HubSpot Marketing Hub. It’s a fairly simple process to become a HubSpot partner and even advanced Tier partners, because HubSpot Partners are sometimes too focused on new sales, aren’t necessarily the best fit to get you set up the right way from the start.
Paying for an inexpensive HubSpot setup or onboarding is usually the first step in the wrong direction in implementing your HubSpot portal, but it’s a common mistake that we see. Basic HubSpot setup is great, but you need a really comprehensive implementation to get the most from your HubSpot subscription.
Don’t be frustrated if we’re unwinding some of the work you’ve done in HubSpot and re-configuring it. These are the most important steps for building the foundation that you need inside HubSpot to make the most intelligent business decisions down the road. We’ll try to be as delicate as possible when we tell you how things may be misconfigured, but don’t kill the messenger, we’re here for the same goal.
Related: Onboarding with HubSpot - Setup vs Implementation - what’s the difference?
\nWe’re gonna ask too many questions.
\n
The number of companies that bandwagon themselves into a new technology preemptively without exploring the impact on their organization or how they’ll truly integrate it into their business processes is astounding, but understandable. Millennials have replaced older executives in many organizations and they want agile, cloud-based software that replaces legacy systems and enables flexible work environments, data collection and simple change. But change isn’t always simple.
In an (admittedly dated, but still incredible relevant) article from Harvard Business Review titled, “Why So Many High Profile Digital Transformations Fail”, authors Davenport and Westerman explain this well, stating:
“[…] digital is not just a thing that you can buy and plug into the organization. It is multi-faceted and diffuse, and doesn’t just involve technology. Digital transformation is an ongoing process of changing the way you do business. It requires foundational investments in skills, projects, infrastructure, and, often, in cleaning up IT systems. It requires mixing people, machines, and business processes, with all of the messiness that entails. It also requires continuous monitoring and intervention, from the top, to ensure that both digital leaders and non-digital leaders are making good decisions about their transformation efforts.”
Don’t sign on for an implementation and overhaul project thinking that we’re just going to come, do all the work to overhaul your infrastructure ourselves, and you can continue on your merry way. We’re not able to do all the work for you. Adopting HubSpot into your organization in a truly transformative way that optimizes your processes, delivers the right analytics and ensures the scalability you’re looking for, is a process that requires adoption, buy-in, and an open mind.
We’re going to dive deep into your business processes and we may even have to explore changing some of those processes to help you best scale. Your HubSpot architect isn’t just there to review some data, re-configure some reports and roll out. They’re going to ask why you’re doing everything you’re doing, suggest better ways of doing it and continually challenge and poke at every aspect of your business in every single department and maybe even for every single employee.
You may feel like we’re disrupting your workflow. It might seem a little cumbersome, but this is the information that we need to determine how to implement real change inside your organization. HubSpot isn’t just a software, it’s the adoption of a comprehensive new way of doing business where departments all have access to the same critical information, and they can make more intelligent business decisions as a result. Be patient with the questions, because they’re going to help us do great things together.
You might have to re-learn the way you’re doing things and, in some cases, change them entirely.
\n
It’s not you, it’s just your company’s HubSpot configuration. So often there is frustration around the adoption of a new technology, that employees can be a little… reluctant to change. We get it - you’ve already made changes to adopt a new software into your workflow and the last thing you want to do is change that entire workflow. But the fact of the matter is, it is in your best interest to familiarize yourself with the intricacies of HubSpot configuration.
The World Economic Forum predicted that half of all employees would require significant re-skilling by 2022. Not only that, they predicted that 85% of companies would adopt big data analytics by the same timeframe. Well, we’re here. The time for change has already passed, and if you’re working inside a new tech stack with configuration that isn’t servicing you - you’re not doing much for your marketability as an employee and you’re doing even less for the productivity of that organization as a whole.
It might be a tough pill to swallow, but the fact of the matter is that you hired a HubSpot Architect to overhaul the technology that has already been brought inside your organization. It’s not always easy to change the way that you’re doing things, but when you adopt new processes and configuration reports for your organization with ease, the happier your executive team is going to be and the more likely when that employee review rolls around you’ll be to get that promotion, raise or other bonus that you’ve been hoping for.
HubSpot Architects are hired to make your life easier, so believe me when I say that we are not here with the exclusive purpose to frustrate you, we may just find that along the way we have to make some tweaks so that we can be most successful in the long term.
Our HubSpot Architects are good at what they do and they have logical minds that pick apart workflows and optimize your reporting and data so that every department can operate more efficiently.
Multiple departments performing more efficiently inside a company frees up a lot of time, money and allows organizations to scale - this means less headaches for employees, executives and business owners as a whole.
Long story short? Change is never easy. But if you give your HubSpot Architect the benefit of the doubt and listen to them fully and really embrace the changes they’re suggesting - you’re not going to be disappointed. Trust the process and let’s work together to make your HubSpot portal more efficient and make your organization leaner and better positioned to grow.
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
You might’ve been pushed in the wrong direction by another Partner or Consultant and need to change direction.
\n
One time I was incredibly tired and went the wrong way on the interstate for MILES before I realized it. Being pushed in the wrong direction by a well-meaning, but inexperienced consultant only to have to turn around, back track and start again from Mile 0 can be incredibly frustrating and is part of the reason why working with a HubSpot Architect may be a little frustrating at first.
Your Hubspot Architect should be the very first talent acquisition you make long before you start the process of purchasing the HubSpot software for this very reason. It’s so easy to be led astray by consultants that aren’t experienced enough in HubSpot or are only experienced in HubSpot Marketing Hub. It’s a fairly simple process to become a HubSpot partner and even advanced Tier partners, because HubSpot Partners are sometimes too focused on new sales, aren’t necessarily the best fit to get you set up the right way from the start.
Paying for an inexpensive HubSpot setup or onboarding is usually the first step in the wrong direction in implementing your HubSpot portal, but it’s a common mistake that we see. Basic HubSpot setup is great, but you need a really comprehensive implementation to get the most from your HubSpot subscription.
Don’t be frustrated if we’re unwinding some of the work you’ve done in HubSpot and re-configuring it. These are the most important steps for building the foundation that you need inside HubSpot to make the most intelligent business decisions down the road. We’ll try to be as delicate as possible when we tell you how things may be misconfigured, but don’t kill the messenger, we’re here for the same goal.
Related: Onboarding with HubSpot - Setup vs Implementation - what’s the difference?
\nWe’re gonna ask too many questions.
\n
The number of companies that bandwagon themselves into a new technology preemptively without exploring the impact on their organization or how they’ll truly integrate it into their business processes is astounding, but understandable. Millennials have replaced older executives in many organizations and they want agile, cloud-based software that replaces legacy systems and enables flexible work environments, data collection and simple change. But change isn’t always simple.
In an (admittedly dated, but still incredible relevant) article from Harvard Business Review titled, “Why So Many High Profile Digital Transformations Fail”, authors Davenport and Westerman explain this well, stating:
“[…] digital is not just a thing that you can buy and plug into the organization. It is multi-faceted and diffuse, and doesn’t just involve technology. Digital transformation is an ongoing process of changing the way you do business. It requires foundational investments in skills, projects, infrastructure, and, often, in cleaning up IT systems. It requires mixing people, machines, and business processes, with all of the messiness that entails. It also requires continuous monitoring and intervention, from the top, to ensure that both digital leaders and non-digital leaders are making good decisions about their transformation efforts.”
Don’t sign on for an implementation and overhaul project thinking that we’re just going to come, do all the work to overhaul your infrastructure ourselves, and you can continue on your merry way. We’re not able to do all the work for you. Adopting HubSpot into your organization in a truly transformative way that optimizes your processes, delivers the right analytics and ensures the scalability you’re looking for, is a process that requires adoption, buy-in, and an open mind.
We’re going to dive deep into your business processes and we may even have to explore changing some of those processes to help you best scale. Your HubSpot architect isn’t just there to review some data, re-configure some reports and roll out. They’re going to ask why you’re doing everything you’re doing, suggest better ways of doing it and continually challenge and poke at every aspect of your business in every single department and maybe even for every single employee.
You may feel like we’re disrupting your workflow. It might seem a little cumbersome, but this is the information that we need to determine how to implement real change inside your organization. HubSpot isn’t just a software, it’s the adoption of a comprehensive new way of doing business where departments all have access to the same critical information, and they can make more intelligent business decisions as a result. Be patient with the questions, because they’re going to help us do great things together.
You might have to re-learn the way you’re doing things and, in some cases, change them entirely.
\n
It’s not you, it’s just your company’s HubSpot configuration. So often there is frustration around the adoption of a new technology, that employees can be a little… reluctant to change. We get it - you’ve already made changes to adopt a new software into your workflow and the last thing you want to do is change that entire workflow. But the fact of the matter is, it is in your best interest to familiarize yourself with the intricacies of HubSpot configuration.
The World Economic Forum predicted that half of all employees would require significant re-skilling by 2022. Not only that, they predicted that 85% of companies would adopt big data analytics by the same timeframe. Well, we’re here. The time for change has already passed, and if you’re working inside a new tech stack with configuration that isn’t servicing you - you’re not doing much for your marketability as an employee and you’re doing even less for the productivity of that organization as a whole.
It might be a tough pill to swallow, but the fact of the matter is that you hired a HubSpot Architect to overhaul the technology that has already been brought inside your organization. It’s not always easy to change the way that you’re doing things, but when you adopt new processes and configuration reports for your organization with ease, the happier your executive team is going to be and the more likely when that employee review rolls around you’ll be to get that promotion, raise or other bonus that you’ve been hoping for.
HubSpot Architects are hired to make your life easier, so believe me when I say that we are not here with the exclusive purpose to frustrate you, we may just find that along the way we have to make some tweaks so that we can be most successful in the long term.
Our HubSpot Architects are good at what they do and they have logical minds that pick apart workflows and optimize your reporting and data so that every department can operate more efficiently.
Multiple departments performing more efficiently inside a company frees up a lot of time, money and allows organizations to scale - this means less headaches for employees, executives and business owners as a whole.
Long story short? Change is never easy. But if you give your HubSpot Architect the benefit of the doubt and listen to them fully and really embrace the changes they’re suggesting - you’re not going to be disappointed. Trust the process and let’s work together to make your HubSpot portal more efficient and make your organization leaner and better positioned to grow.
Your HubSpot Partner is here to help you succeed. We have a vested interest in making sure that your technology, HubSpot configuration, and reporting are all working towards your needs - and not just because we’re people pleasers by nature. We geek out on organizational efficiency and whatever we can do to make your life easier, we’re here for.
Working with a HubSpot Architect isn’t always the simplest process, because it requires an open mind and willingness to be flexible on how you’ve always done things. Working with an architect and Technical Partner can be disruptive to your current workflow, require that you learn new skills and mean rethinking the way you use HubSpot. It’s not the easy road, but at the end of it - we think that you’ll be much happier.
If you’re struggling inside HubSpot, or haven’t quite figured out the best way to set up custom objects, reporting, properties, are struggling with organizing your portal across all departments or simply haven’t implemented your Hubs entirely - odds are good you need a HubSpot Architect.
A HubSpot Architect will help you run through your organizational processes and dissect them all to optimize the configuration of your contact records, deals, properties, custom objects and reporting so that you can get the most intelligible information from your HubSpot analytics and reports.
What you might not realize is that this process, while critical to the success of your organization inside HubSpot, will never be simple - but it’s always worth it.
Here are a few reasons you might hate your HubSpot Architect:
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
![\"saving](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/saving%20money.jpeg\")
Because HubSpot isn’t a cheap product, many companies go directly to the source, thinking that will yield them the best price. While it can be good to go directly to HubSpot to get your HubSpot subscription or receive bundle pricing for multiple Hubs, it’s not the way to get the best value. HubSpot’s direct reps don’t have any more information than a certified HubSpot Partner. In fact, few of them are qualified to make deep consulting decisions like how your data should be configured in HubSpot and which Hubs are ideal for you based on your organization's infrastructure. And? You can’t always guarantee the best price when going direct. All HubSpot Partners have channel account managers (CAMs) whose job it is to play the middleman and make sure that we can get our clients the best deal for our customers on that monthly or annual subscription price that they pay.
It’s worthwhile to note, the most important way to save money on HubSpot isn’t on your software subscription itself - the way to save money is by purchasing the right products, leveraging all their features and optimizing what you have so that you can make the most of what you’re paying for. Maybe we’re talking value over purchase price, but ultimately - it all matters for the bottom line.
Here’s why we think you can save the most on your HubSpot subscription by working with a technical partner:
Your interests are most considered with a Technical HubSpot Partner.
\n
For any agency, but particularly a specialized technical HubSpot Partner, we want to make the most of your budget. Every dollar you save on your HubSpot subscription is another dollar you can invest in your marketing, reporting and technology strategy. For that reason, an agency has much more vested interest in making sure that you get the best deal than a HubSpot representative does - particularly because the higher the contract value, the more the HubSpot sales representative gets paid. But using a Technical Partner with an on-staff HubSpot architect stands to ensure you save the most money. How?
When HubSpot reps sell HubSpot, their biggest focus is on the number of deals and value of those deals that they can get by the end of the month or quarter. I don’t think this is anything that we need to hide at this point, as HubSpot has made it clear in how they’ve restructured partner tiers and shifted the availability to certain perks so that new account sales are HubSpot’s focus when it comes to their reps and even agency partners.
The culture that this focus on sales fosters is competitive and garners results, but isn’t always what every customer needs. There have been many times when a customer wasn’t ready to close the deal with HubSpot, but we’ve seen pressure come from direct reps to make sure that the deal is closed. Last month, for example, we received an e-mail on June 30th at 5:03pm from a HubSpot rep, asking if they should kill a deal because a prospective customer was sitting on the contract for a few days. Needless to say, it was both frustrating and shocking, and while we were able to insulate the client from the pressure of that experience, it created an awareness that the best interest of the customer isn’t the biggest priority for everyone.
Additionally, bundling Hubs that sometimes won’t be leveraged properly, or are simply not needed is another way that customers can get the perception of savings without the actual benefit. For an organization getting started on HubSpot, it can be valuable to purchase multiple hubs to fully integrate your business processes into HubSpot and get the most detailed reporting, but properly integrating those departments can take time, training, custom integration builds and a lot of patience and company wide adoption, which is not something that is easy to garner. Purchasing these bundles without first consulting a Technical HubSpot Partner and HubSpot Architect can set you up for failure, frustration and a ton of wasted money because of the perceived deal that was marketed to you without taking a deep dive into your data, processes and business structure.
You’ll get set up properly from the start and avoid costly delays.
\n
One of the biggest complaints that we get from HubSpot customers that are engaging our assistance is that they’ve been paying for HubSpot for months, but they haven’t fully completed onboarding or been set up in a way that really makes sense for their goals. This is usually a symptom of being sold too quickly before your organization has the time to break down their timelines, goals, data structure and other elements of how your business will best integrate with HubSpot. It can also be a symptom of investing in the wrong company and not paying for a comprehensive implementation versus a basic HubSpot Onboarding. (You can learn about the difference here.)
You may want to get setup on HubSpot quickly, but how quickly your onboarding is completed is less important than what is included in that onboarding. A basic HubSpot setup is nothing like a comprehensive implementation and it pays companies back tenfold to invest in a HubSpot architect. Going beyond the basics and understanding not only how HubSpot’s robust features can help your workflow, but how they can help you learn (through more customized reporting configuration) what elements of your marketing and business processes are most successful is invaluable from a cost savings perspective.
According to Userlane.com, organizations worldwide waste $1.4 Trillion annually on digital transformation projects that have no actual impact on business operations and the bottom line. The article goes on to say that, “Low digital adoption derives from lack of continuous training and performance support.”
Don’t get caught up in a quick setup and onboarding to get started quickly, take the time to hire a HubSpot Architect and Technical Partner before you even purchase HubSpot so that you can implement training across departments, get your reporting and custom objects configured properly and make sure you have the data you need to make the decisions that will help you scale in the long term. It’s part of why you’re paying for HubSpot in the first place, right?
Related: Signs your HubSpot configuration isn’t helping you scale
\n
You have a full on consultant at your disposal to help you hone in your budget.
\n
Over time in your journey with HubSpot, you’ll start to realize that where you started is not where you’ll need to end up. Purchasing HubSpot (even if you purchase multiple Hubs from the outset) and starting your journey into the analytics of marketing automation isn’t even close to the final iteration of what your marketing, sales, operations and services processes will look like over time.
Ideally, you’ll be successful in optimizing all your departments and need to scale over time. You might need to complete integrations with your accounting software or find that an external line of business project management software is no longer suited for your team as it grows. You might need ongoing technical consulting and find that you want to do more with HubSpot, but aren’t sure how to configure it.
By partnering with a technical partner that has your best interests in mind from the start, you make sure that you’re setup properly so that when it comes time to work together on scaling, integrations, and big picture business decisions, your foundation is solid and your HubSpot Architect and Technical Partner can act in a more informed way.
Think of partnering with a Technical Partner from the start like an extension of your company. We’re a full on technology department that isn’t just there for fire drills and one-time projects, but the long haul. The fact that we’ll already have a deep understanding of your data management and processes only means that we can make faster, more informed decisions on your behalf when it comes time for your organization to scale.
Working with a technical partner long term means that you save money on the front end with HubSpot, ensure that you have the right Hubs to get started with and configure everything properly the first time. It means that you have the ability to regularly consult with and grow with a partner that has laid your foundation and really understands your everyday challenges and goals. It means that you’ll be set up on HubSpot properly and not pay for months of your subscription license totally unused because you’re not configured properly. It means that you’ll have better adoption across all departments because you’ve paid someone to give you the expertise, training and support that you need.
Saving money on your HubSpot subscription matters, but you’ll save exponentially more when you engage a HubSpot Architect and Technical Partner to work in tandem towards your goals.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
Because HubSpot isn’t a cheap product, many companies go directly to the source, thinking that will yield them the best price. While it can be good to go directly to HubSpot to get your HubSpot subscription or receive bundle pricing for multiple Hubs, it’s not the way to get the best value. HubSpot’s direct reps don’t have any more information than a certified HubSpot Partner. In fact, few of them are qualified to make deep consulting decisions like how your data should be configured in HubSpot and which Hubs are ideal for you based on your organization's infrastructure. And? You can’t always guarantee the best price when going direct. All HubSpot Partners have channel account managers (CAMs) whose job it is to play the middleman and make sure that we can get our clients the best deal for our customers on that monthly or annual subscription price that they pay.
It’s worthwhile to note, the most important way to save money on HubSpot isn’t on your software subscription itself - the way to save money is by purchasing the right products, leveraging all their features and optimizing what you have so that you can make the most of what you’re paying for. Maybe we’re talking value over purchase price, but ultimately - it all matters for the bottom line.
Here’s why we think you can save the most on your HubSpot subscription by working with a technical partner:
Your interests are most considered with a Technical HubSpot Partner.
\n
For any agency, but particularly a specialized technical HubSpot Partner, we want to make the most of your budget. Every dollar you save on your HubSpot subscription is another dollar you can invest in your marketing, reporting and technology strategy. For that reason, an agency has much more vested interest in making sure that you get the best deal than a HubSpot representative does - particularly because the higher the contract value, the more the HubSpot sales representative gets paid. But using a Technical Partner with an on-staff HubSpot architect stands to ensure you save the most money. How?
When HubSpot reps sell HubSpot, their biggest focus is on the number of deals and value of those deals that they can get by the end of the month or quarter. I don’t think this is anything that we need to hide at this point, as HubSpot has made it clear in how they’ve restructured partner tiers and shifted the availability to certain perks so that new account sales are HubSpot’s focus when it comes to their reps and even agency partners.
The culture that this focus on sales fosters is competitive and garners results, but isn’t always what every customer needs. There have been many times when a customer wasn’t ready to close the deal with HubSpot, but we’ve seen pressure come from direct reps to make sure that the deal is closed. Last month, for example, we received an e-mail on June 30th at 5:03pm from a HubSpot rep, asking if they should kill a deal because a prospective customer was sitting on the contract for a few days. Needless to say, it was both frustrating and shocking, and while we were able to insulate the client from the pressure of that experience, it created an awareness that the best interest of the customer isn’t the biggest priority for everyone.
Additionally, bundling Hubs that sometimes won’t be leveraged properly, or are simply not needed is another way that customers can get the perception of savings without the actual benefit. For an organization getting started on HubSpot, it can be valuable to purchase multiple hubs to fully integrate your business processes into HubSpot and get the most detailed reporting, but properly integrating those departments can take time, training, custom integration builds and a lot of patience and company wide adoption, which is not something that is easy to garner. Purchasing these bundles without first consulting a Technical HubSpot Partner and HubSpot Architect can set you up for failure, frustration and a ton of wasted money because of the perceived deal that was marketed to you without taking a deep dive into your data, processes and business structure.
You’ll get set up properly from the start and avoid costly delays.
\n
One of the biggest complaints that we get from HubSpot customers that are engaging our assistance is that they’ve been paying for HubSpot for months, but they haven’t fully completed onboarding or been set up in a way that really makes sense for their goals. This is usually a symptom of being sold too quickly before your organization has the time to break down their timelines, goals, data structure and other elements of how your business will best integrate with HubSpot. It can also be a symptom of investing in the wrong company and not paying for a comprehensive implementation versus a basic HubSpot Onboarding. (You can learn about the difference here.)
You may want to get setup on HubSpot quickly, but how quickly your onboarding is completed is less important than what is included in that onboarding. A basic HubSpot setup is nothing like a comprehensive implementation and it pays companies back tenfold to invest in a HubSpot architect. Going beyond the basics and understanding not only how HubSpot’s robust features can help your workflow, but how they can help you learn (through more customized reporting configuration) what elements of your marketing and business processes are most successful is invaluable from a cost savings perspective.
According to Userlane.com, organizations worldwide waste $1.4 Trillion annually on digital transformation projects that have no actual impact on business operations and the bottom line. The article goes on to say that, “Low digital adoption derives from lack of continuous training and performance support.”
Don’t get caught up in a quick setup and onboarding to get started quickly, take the time to hire a HubSpot Architect and Technical Partner before you even purchase HubSpot so that you can implement training across departments, get your reporting and custom objects configured properly and make sure you have the data you need to make the decisions that will help you scale in the long term. It’s part of why you’re paying for HubSpot in the first place, right?
Related: Signs your HubSpot configuration isn’t helping you scale
\n
You have a full on consultant at your disposal to help you hone in your budget.
\n
Over time in your journey with HubSpot, you’ll start to realize that where you started is not where you’ll need to end up. Purchasing HubSpot (even if you purchase multiple Hubs from the outset) and starting your journey into the analytics of marketing automation isn’t even close to the final iteration of what your marketing, sales, operations and services processes will look like over time.
Ideally, you’ll be successful in optimizing all your departments and need to scale over time. You might need to complete integrations with your accounting software or find that an external line of business project management software is no longer suited for your team as it grows. You might need ongoing technical consulting and find that you want to do more with HubSpot, but aren’t sure how to configure it.
By partnering with a technical partner that has your best interests in mind from the start, you make sure that you’re setup properly so that when it comes time to work together on scaling, integrations, and big picture business decisions, your foundation is solid and your HubSpot Architect and Technical Partner can act in a more informed way.
Think of partnering with a Technical Partner from the start like an extension of your company. We’re a full on technology department that isn’t just there for fire drills and one-time projects, but the long haul. The fact that we’ll already have a deep understanding of your data management and processes only means that we can make faster, more informed decisions on your behalf when it comes time for your organization to scale.
Working with a technical partner long term means that you save money on the front end with HubSpot, ensure that you have the right Hubs to get started with and configure everything properly the first time. It means that you have the ability to regularly consult with and grow with a partner that has laid your foundation and really understands your everyday challenges and goals. It means that you’ll be set up on HubSpot properly and not pay for months of your subscription license totally unused because you’re not configured properly. It means that you’ll have better adoption across all departments because you’ve paid someone to give you the expertise, training and support that you need.
Saving money on your HubSpot subscription matters, but you’ll save exponentially more when you engage a HubSpot Architect and Technical Partner to work in tandem towards your goals.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
Because HubSpot isn’t a cheap product, many companies go directly to the source, thinking that will yield them the best price. While it can be good to go directly to HubSpot to get your HubSpot subscription or receive bundle pricing for multiple Hubs, it’s not the way to get the best value. HubSpot’s direct reps don’t have any more information than a certified HubSpot Partner. In fact, few of them are qualified to make deep consulting decisions like how your data should be configured in HubSpot and which Hubs are ideal for you based on your organization's infrastructure. And? You can’t always guarantee the best price when going direct. All HubSpot Partners have channel account managers (CAMs) whose job it is to play the middleman and make sure that we can get our clients the best deal for our customers on that monthly or annual subscription price that they pay.
It’s worthwhile to note, the most important way to save money on HubSpot isn’t on your software subscription itself - the way to save money is by purchasing the right products, leveraging all their features and optimizing what you have so that you can make the most of what you’re paying for. Maybe we’re talking value over purchase price, but ultimately - it all matters for the bottom line.
Here’s why we think you can save the most on your HubSpot subscription by working with a technical partner:
Your interests are most considered with a Technical HubSpot Partner.
\n
For any agency, but particularly a specialized technical HubSpot Partner, we want to make the most of your budget. Every dollar you save on your HubSpot subscription is another dollar you can invest in your marketing, reporting and technology strategy. For that reason, an agency has much more vested interest in making sure that you get the best deal than a HubSpot representative does - particularly because the higher the contract value, the more the HubSpot sales representative gets paid. But using a Technical Partner with an on-staff HubSpot architect stands to ensure you save the most money. How?
When HubSpot reps sell HubSpot, their biggest focus is on the number of deals and value of those deals that they can get by the end of the month or quarter. I don’t think this is anything that we need to hide at this point, as HubSpot has made it clear in how they’ve restructured partner tiers and shifted the availability to certain perks so that new account sales are HubSpot’s focus when it comes to their reps and even agency partners.
The culture that this focus on sales fosters is competitive and garners results, but isn’t always what every customer needs. There have been many times when a customer wasn’t ready to close the deal with HubSpot, but we’ve seen pressure come from direct reps to make sure that the deal is closed. Last month, for example, we received an e-mail on June 30th at 5:03pm from a HubSpot rep, asking if they should kill a deal because a prospective customer was sitting on the contract for a few days. Needless to say, it was both frustrating and shocking, and while we were able to insulate the client from the pressure of that experience, it created an awareness that the best interest of the customer isn’t the biggest priority for everyone.
Additionally, bundling Hubs that sometimes won’t be leveraged properly, or are simply not needed is another way that customers can get the perception of savings without the actual benefit. For an organization getting started on HubSpot, it can be valuable to purchase multiple hubs to fully integrate your business processes into HubSpot and get the most detailed reporting, but properly integrating those departments can take time, training, custom integration builds and a lot of patience and company wide adoption, which is not something that is easy to garner. Purchasing these bundles without first consulting a Technical HubSpot Partner and HubSpot Architect can set you up for failure, frustration and a ton of wasted money because of the perceived deal that was marketed to you without taking a deep dive into your data, processes and business structure.
You’ll get set up properly from the start and avoid costly delays.
\n
One of the biggest complaints that we get from HubSpot customers that are engaging our assistance is that they’ve been paying for HubSpot for months, but they haven’t fully completed onboarding or been set up in a way that really makes sense for their goals. This is usually a symptom of being sold too quickly before your organization has the time to break down their timelines, goals, data structure and other elements of how your business will best integrate with HubSpot. It can also be a symptom of investing in the wrong company and not paying for a comprehensive implementation versus a basic HubSpot Onboarding. (You can learn about the difference here.)
You may want to get setup on HubSpot quickly, but how quickly your onboarding is completed is less important than what is included in that onboarding. A basic HubSpot setup is nothing like a comprehensive implementation and it pays companies back tenfold to invest in a HubSpot architect. Going beyond the basics and understanding not only how HubSpot’s robust features can help your workflow, but how they can help you learn (through more customized reporting configuration) what elements of your marketing and business processes are most successful is invaluable from a cost savings perspective.
According to Userlane.com, organizations worldwide waste $1.4 Trillion annually on digital transformation projects that have no actual impact on business operations and the bottom line. The article goes on to say that, “Low digital adoption derives from lack of continuous training and performance support.”
Don’t get caught up in a quick setup and onboarding to get started quickly, take the time to hire a HubSpot Architect and Technical Partner before you even purchase HubSpot so that you can implement training across departments, get your reporting and custom objects configured properly and make sure you have the data you need to make the decisions that will help you scale in the long term. It’s part of why you’re paying for HubSpot in the first place, right?
Related: Signs your HubSpot configuration isn’t helping you scale
\n
You have a full on consultant at your disposal to help you hone in your budget.
\n
Over time in your journey with HubSpot, you’ll start to realize that where you started is not where you’ll need to end up. Purchasing HubSpot (even if you purchase multiple Hubs from the outset) and starting your journey into the analytics of marketing automation isn’t even close to the final iteration of what your marketing, sales, operations and services processes will look like over time.
Ideally, you’ll be successful in optimizing all your departments and need to scale over time. You might need to complete integrations with your accounting software or find that an external line of business project management software is no longer suited for your team as it grows. You might need ongoing technical consulting and find that you want to do more with HubSpot, but aren’t sure how to configure it.
By partnering with a technical partner that has your best interests in mind from the start, you make sure that you’re setup properly so that when it comes time to work together on scaling, integrations, and big picture business decisions, your foundation is solid and your HubSpot Architect and Technical Partner can act in a more informed way.
Think of partnering with a Technical Partner from the start like an extension of your company. We’re a full on technology department that isn’t just there for fire drills and one-time projects, but the long haul. The fact that we’ll already have a deep understanding of your data management and processes only means that we can make faster, more informed decisions on your behalf when it comes time for your organization to scale.
Working with a technical partner long term means that you save money on the front end with HubSpot, ensure that you have the right Hubs to get started with and configure everything properly the first time. It means that you have the ability to regularly consult with and grow with a partner that has laid your foundation and really understands your everyday challenges and goals. It means that you’ll be set up on HubSpot properly and not pay for months of your subscription license totally unused because you’re not configured properly. It means that you’ll have better adoption across all departments because you’ve paid someone to give you the expertise, training and support that you need.
Saving money on your HubSpot subscription matters, but you’ll save exponentially more when you engage a HubSpot Architect and Technical Partner to work in tandem towards your goals.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
Because HubSpot isn’t a cheap product, many companies go directly to the source, thinking that will yield them the best price. While it can be good to go directly to HubSpot to get your HubSpot subscription or receive bundle pricing for multiple Hubs, it’s not the way to get the best value. HubSpot’s direct reps don’t have any more information than a certified HubSpot Partner. In fact, few of them are qualified to make deep consulting decisions like how your data should be configured in HubSpot and which Hubs are ideal for you based on your organization's infrastructure. And? You can’t always guarantee the best price when going direct. All HubSpot Partners have channel account managers (CAMs) whose job it is to play the middleman and make sure that we can get our clients the best deal for our customers on that monthly or annual subscription price that they pay.
It’s worthwhile to note, the most important way to save money on HubSpot isn’t on your software subscription itself - the way to save money is by purchasing the right products, leveraging all their features and optimizing what you have so that you can make the most of what you’re paying for. Maybe we’re talking value over purchase price, but ultimately - it all matters for the bottom line.
Here’s why we think you can save the most on your HubSpot subscription by working with a technical partner:
Your interests are most considered with a Technical HubSpot Partner.
\n
For any agency, but particularly a specialized technical HubSpot Partner, we want to make the most of your budget. Every dollar you save on your HubSpot subscription is another dollar you can invest in your marketing, reporting and technology strategy. For that reason, an agency has much more vested interest in making sure that you get the best deal than a HubSpot representative does - particularly because the higher the contract value, the more the HubSpot sales representative gets paid. But using a Technical Partner with an on-staff HubSpot architect stands to ensure you save the most money. How?
When HubSpot reps sell HubSpot, their biggest focus is on the number of deals and value of those deals that they can get by the end of the month or quarter. I don’t think this is anything that we need to hide at this point, as HubSpot has made it clear in how they’ve restructured partner tiers and shifted the availability to certain perks so that new account sales are HubSpot’s focus when it comes to their reps and even agency partners.
The culture that this focus on sales fosters is competitive and garners results, but isn’t always what every customer needs. There have been many times when a customer wasn’t ready to close the deal with HubSpot, but we’ve seen pressure come from direct reps to make sure that the deal is closed. Last month, for example, we received an e-mail on June 30th at 5:03pm from a HubSpot rep, asking if they should kill a deal because a prospective customer was sitting on the contract for a few days. Needless to say, it was both frustrating and shocking, and while we were able to insulate the client from the pressure of that experience, it created an awareness that the best interest of the customer isn’t the biggest priority for everyone.
Additionally, bundling Hubs that sometimes won’t be leveraged properly, or are simply not needed is another way that customers can get the perception of savings without the actual benefit. For an organization getting started on HubSpot, it can be valuable to purchase multiple hubs to fully integrate your business processes into HubSpot and get the most detailed reporting, but properly integrating those departments can take time, training, custom integration builds and a lot of patience and company wide adoption, which is not something that is easy to garner. Purchasing these bundles without first consulting a Technical HubSpot Partner and HubSpot Architect can set you up for failure, frustration and a ton of wasted money because of the perceived deal that was marketed to you without taking a deep dive into your data, processes and business structure.
You’ll get set up properly from the start and avoid costly delays.
\n
One of the biggest complaints that we get from HubSpot customers that are engaging our assistance is that they’ve been paying for HubSpot for months, but they haven’t fully completed onboarding or been set up in a way that really makes sense for their goals. This is usually a symptom of being sold too quickly before your organization has the time to break down their timelines, goals, data structure and other elements of how your business will best integrate with HubSpot. It can also be a symptom of investing in the wrong company and not paying for a comprehensive implementation versus a basic HubSpot Onboarding. (You can learn about the difference here.)
You may want to get setup on HubSpot quickly, but how quickly your onboarding is completed is less important than what is included in that onboarding. A basic HubSpot setup is nothing like a comprehensive implementation and it pays companies back tenfold to invest in a HubSpot architect. Going beyond the basics and understanding not only how HubSpot’s robust features can help your workflow, but how they can help you learn (through more customized reporting configuration) what elements of your marketing and business processes are most successful is invaluable from a cost savings perspective.
According to Userlane.com, organizations worldwide waste $1.4 Trillion annually on digital transformation projects that have no actual impact on business operations and the bottom line. The article goes on to say that, “Low digital adoption derives from lack of continuous training and performance support.”
Don’t get caught up in a quick setup and onboarding to get started quickly, take the time to hire a HubSpot Architect and Technical Partner before you even purchase HubSpot so that you can implement training across departments, get your reporting and custom objects configured properly and make sure you have the data you need to make the decisions that will help you scale in the long term. It’s part of why you’re paying for HubSpot in the first place, right?
Related: Signs your HubSpot configuration isn’t helping you scale
\n
You have a full on consultant at your disposal to help you hone in your budget.
\n
Over time in your journey with HubSpot, you’ll start to realize that where you started is not where you’ll need to end up. Purchasing HubSpot (even if you purchase multiple Hubs from the outset) and starting your journey into the analytics of marketing automation isn’t even close to the final iteration of what your marketing, sales, operations and services processes will look like over time.
Ideally, you’ll be successful in optimizing all your departments and need to scale over time. You might need to complete integrations with your accounting software or find that an external line of business project management software is no longer suited for your team as it grows. You might need ongoing technical consulting and find that you want to do more with HubSpot, but aren’t sure how to configure it.
By partnering with a technical partner that has your best interests in mind from the start, you make sure that you’re setup properly so that when it comes time to work together on scaling, integrations, and big picture business decisions, your foundation is solid and your HubSpot Architect and Technical Partner can act in a more informed way.
Think of partnering with a Technical Partner from the start like an extension of your company. We’re a full on technology department that isn’t just there for fire drills and one-time projects, but the long haul. The fact that we’ll already have a deep understanding of your data management and processes only means that we can make faster, more informed decisions on your behalf when it comes time for your organization to scale.
Working with a technical partner long term means that you save money on the front end with HubSpot, ensure that you have the right Hubs to get started with and configure everything properly the first time. It means that you have the ability to regularly consult with and grow with a partner that has laid your foundation and really understands your everyday challenges and goals. It means that you’ll be set up on HubSpot properly and not pay for months of your subscription license totally unused because you’re not configured properly. It means that you’ll have better adoption across all departments because you’ve paid someone to give you the expertise, training and support that you need.
Saving money on your HubSpot subscription matters, but you’ll save exponentially more when you engage a HubSpot Architect and Technical Partner to work in tandem towards your goals.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
Because HubSpot isn’t a cheap product, many companies go directly to the source, thinking that will yield them the best price. While it can be good to go directly to HubSpot to get your HubSpot subscription or receive bundle pricing for multiple Hubs, it’s not the way to get the best value. HubSpot’s direct reps don’t have any more information than a certified HubSpot Partner. In fact, few of them are qualified to make deep consulting decisions like how your data should be configured in HubSpot and which Hubs are ideal for you based on your organization's infrastructure. And? You can’t always guarantee the best price when going direct. All HubSpot Partners have channel account managers (CAMs) whose job it is to play the middleman and make sure that we can get our clients the best deal for our customers on that monthly or annual subscription price that they pay.
It’s worthwhile to note, the most important way to save money on HubSpot isn’t on your software subscription itself - the way to save money is by purchasing the right products, leveraging all their features and optimizing what you have so that you can make the most of what you’re paying for. Maybe we’re talking value over purchase price, but ultimately - it all matters for the bottom line.
Here’s why we think you can save the most on your HubSpot subscription by working with a technical partner:
Your interests are most considered with a Technical HubSpot Partner.
\n
For any agency, but particularly a specialized technical HubSpot Partner, we want to make the most of your budget. Every dollar you save on your HubSpot subscription is another dollar you can invest in your marketing, reporting and technology strategy. For that reason, an agency has much more vested interest in making sure that you get the best deal than a HubSpot representative does - particularly because the higher the contract value, the more the HubSpot sales representative gets paid. But using a Technical Partner with an on-staff HubSpot architect stands to ensure you save the most money. How?
When HubSpot reps sell HubSpot, their biggest focus is on the number of deals and value of those deals that they can get by the end of the month or quarter. I don’t think this is anything that we need to hide at this point, as HubSpot has made it clear in how they’ve restructured partner tiers and shifted the availability to certain perks so that new account sales are HubSpot’s focus when it comes to their reps and even agency partners.
The culture that this focus on sales fosters is competitive and garners results, but isn’t always what every customer needs. There have been many times when a customer wasn’t ready to close the deal with HubSpot, but we’ve seen pressure come from direct reps to make sure that the deal is closed. Last month, for example, we received an e-mail on June 30th at 5:03pm from a HubSpot rep, asking if they should kill a deal because a prospective customer was sitting on the contract for a few days. Needless to say, it was both frustrating and shocking, and while we were able to insulate the client from the pressure of that experience, it created an awareness that the best interest of the customer isn’t the biggest priority for everyone.
Additionally, bundling Hubs that sometimes won’t be leveraged properly, or are simply not needed is another way that customers can get the perception of savings without the actual benefit. For an organization getting started on HubSpot, it can be valuable to purchase multiple hubs to fully integrate your business processes into HubSpot and get the most detailed reporting, but properly integrating those departments can take time, training, custom integration builds and a lot of patience and company wide adoption, which is not something that is easy to garner. Purchasing these bundles without first consulting a Technical HubSpot Partner and HubSpot Architect can set you up for failure, frustration and a ton of wasted money because of the perceived deal that was marketed to you without taking a deep dive into your data, processes and business structure.
You’ll get set up properly from the start and avoid costly delays.
\n
One of the biggest complaints that we get from HubSpot customers that are engaging our assistance is that they’ve been paying for HubSpot for months, but they haven’t fully completed onboarding or been set up in a way that really makes sense for their goals. This is usually a symptom of being sold too quickly before your organization has the time to break down their timelines, goals, data structure and other elements of how your business will best integrate with HubSpot. It can also be a symptom of investing in the wrong company and not paying for a comprehensive implementation versus a basic HubSpot Onboarding. (You can learn about the difference here.)
You may want to get setup on HubSpot quickly, but how quickly your onboarding is completed is less important than what is included in that onboarding. A basic HubSpot setup is nothing like a comprehensive implementation and it pays companies back tenfold to invest in a HubSpot architect. Going beyond the basics and understanding not only how HubSpot’s robust features can help your workflow, but how they can help you learn (through more customized reporting configuration) what elements of your marketing and business processes are most successful is invaluable from a cost savings perspective.
According to Userlane.com, organizations worldwide waste $1.4 Trillion annually on digital transformation projects that have no actual impact on business operations and the bottom line. The article goes on to say that, “Low digital adoption derives from lack of continuous training and performance support.”
Don’t get caught up in a quick setup and onboarding to get started quickly, take the time to hire a HubSpot Architect and Technical Partner before you even purchase HubSpot so that you can implement training across departments, get your reporting and custom objects configured properly and make sure you have the data you need to make the decisions that will help you scale in the long term. It’s part of why you’re paying for HubSpot in the first place, right?
Related: Signs your HubSpot configuration isn’t helping you scale
\n
You have a full on consultant at your disposal to help you hone in your budget.
\n
Over time in your journey with HubSpot, you’ll start to realize that where you started is not where you’ll need to end up. Purchasing HubSpot (even if you purchase multiple Hubs from the outset) and starting your journey into the analytics of marketing automation isn’t even close to the final iteration of what your marketing, sales, operations and services processes will look like over time.
Ideally, you’ll be successful in optimizing all your departments and need to scale over time. You might need to complete integrations with your accounting software or find that an external line of business project management software is no longer suited for your team as it grows. You might need ongoing technical consulting and find that you want to do more with HubSpot, but aren’t sure how to configure it.
By partnering with a technical partner that has your best interests in mind from the start, you make sure that you’re setup properly so that when it comes time to work together on scaling, integrations, and big picture business decisions, your foundation is solid and your HubSpot Architect and Technical Partner can act in a more informed way.
Think of partnering with a Technical Partner from the start like an extension of your company. We’re a full on technology department that isn’t just there for fire drills and one-time projects, but the long haul. The fact that we’ll already have a deep understanding of your data management and processes only means that we can make faster, more informed decisions on your behalf when it comes time for your organization to scale.
Working with a technical partner long term means that you save money on the front end with HubSpot, ensure that you have the right Hubs to get started with and configure everything properly the first time. It means that you have the ability to regularly consult with and grow with a partner that has laid your foundation and really understands your everyday challenges and goals. It means that you’ll be set up on HubSpot properly and not pay for months of your subscription license totally unused because you’re not configured properly. It means that you’ll have better adoption across all departments because you’ve paid someone to give you the expertise, training and support that you need.
Saving money on your HubSpot subscription matters, but you’ll save exponentially more when you engage a HubSpot Architect and Technical Partner to work in tandem towards your goals.
“How can I save money on my HubSpot subscription?”
This is something that many businesses considering HubSpot for the first time or customers that have been with HubSpot for a while find themselves asking. HubSpot is one of the most robust marketing automation and process management tools on the market. There are very few pieces of software that do what HubSpot does or integrate as deeply into your business processes. All that functionality comes with a price tag.
![\"Comparing](\"https://d3gqasl9vmjfd8.cloudfront.net/876e36d9-3c32-4314-b945-9b37324947a6.png\")
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
HubSpot Setup is sometimes just HubSpot technical configuration.
\nGetting setup properly in HubSpot is one of the most critical factors when it comes to setting yourself up for success. Do it wrong and not only could you foil adoption across your organization and waste lots of money, but you could negatively impact your business’ ability to grow and scale long term, too. Why? HubSpot is a BEAST of a software platform, and in order to best take advantage of it, it’s really ideal to have a HubSpot architect configure your portal in advance of you working within it. He or she will know how HubSpot works, what options and tools are available inside your subscription tier and best guide you on how to set things up so that you can get the best analytics to influence your business processes.
Right now, marketing agencies (many of whom don’t specialize in technical architecture or business process consulting) handle much of what HubSpot and marketing agencies refer to as “onboarding”. When you look at many of their services pages that market “getting you started on the right foot in HubSpot Marketing software” it appears to be a laundry list of comprehensive services. Checkboxes galore indicate 12-20 things they include in their basic HubSpot Onboarding services, often touting that you can save thousands by not going with HubSpot for your onboarding. But what are these items?
Checkbox items like “setup subdomain” or “import contacts” or “install tracking code” or “configure social media connections” are very simple steps that don't require technical skills to complete. If you have a few hours, many people can complete their entire HubSpot setup themselves. It doesn’t require a specialized rocket scientist to do it. What is the more complicated aspect of HubSpot Setup is training and configuration. It’s taking the tools and properties in HubSpot and getting your forms setup so that your contact records actually help your sales staff close deals. It’s managing custom objects in the same way. It’s configuring your workflows and processes inside HubSpot to best match your organization’s workflow and provide you with adequate reporting. If your HubSpot portal isn’t configured properly relative to your business processes by a HubSpot architect, you’ll notice some of the following symptoms:
Lack of adoption across your organization.
\nA comprehensive HubSpot implementation includes comprehensive onboarding and training services across departments to help your entire organization embrace HubSpot. We’ll assist in the restructuring of workflows and processes and train your staff to use HubSpot while answering any questions they may have along the way.
We’ll make sure that service, sales, marketing and operations all work inside HubSpot and understand exactly how to interact with the software, eliminating excuses and providing your other departments with a centralized source of data collection and reporting. Rather than excuses, you’ll be met with enthusiasm from the start. If you've ever implemented a new application inside your organization, you're probably already starting to see the value of a comprehensive HubSpot implementation.
Sticking with out of the box reports will inhibit your ability to measure ROI
\nHubSpot reports are great, but they’re not necessarily tailor-made to fit with your organization’s data structure or processes. HubSpot basic setup that you get with a marketing agency might run through some of the reports with you, but it almost never includes setting up custom reports based on the data that you need to make intelligent business decisions.
When you pay for basic HubSpot setup, you’re going to be limited in what your dashboards and reporting provide. You won’t necessarily be able to identify and predict your sales pipeline, understand operational efficiency, or determine which campaigns are truly netting you the most ROI.
A comprehensive HubSpot onboarding and implementation with a HubSpot Architect will have you going beyond basic reporting. It’ll have you sifting through the noise and into the most important data to pull out the critical pieces of information that help you make intelligent business decisions.
What are some of the benefits of better reporting?
- \n
- Operational efficiency. \n
- Happier, less frustrated employees. \n
- Improved customer experience. \n
- Better sales reporting and pipeline predicting. \n
- Optimized marketing spend. \n
Can you accomplish this without a HubSpot Architect providing custom HubSpot onboarding and implementation? Sure. But you’d never put regular gas in a race car or use a sub-par mechanic to maintain it and still expect to win the race, would you? Getting to the finish line faster than your competition and maintaining your vehicle along the way are the better, more sustainable ways to win in the long term. Apply that logic universally by planning for your implementation with a HubSpot Architect.
\nLacking integration might cause rifts between departments.
\nDouble duty data entry is the worst for a busy employee. When a company blindly adopts a new software without getting the buy-in or executing training and refinement throughout each individual department, chaos can ensue. It can add workload to already overwhelmed departments and cause unnecessary rifts. For example, if an organization buys in to HubSpot Marketing Hub Professional and starts focusing heavily on their marketing without also implementing an integrated CRM solution to funnel data, configure lead scoring and setup contact records properly for the betterment of the sales process - marketing may just blindly be getting leads for sales and wondering why they’re not closing the deal. This is a common issue inside organizations that use HubSpot Marketing Hub and one of the main reasons that HubSpot has launched so many new Hubs since.
A HubSpot Architect doing a comprehensive implementation will identify where and how you can avoid double data entry with native integrations and reporting configurations or make suggestions for custom integrations where they may be necessary. At minimum, they’re able to inform and educate all departments on expectations and why the additional items or new reports and data entry stand to benefit all departments inside an organization at large. If accounting staff knows, for example, that until a custom integration is completed, they’ll need to update contact records and deal amounts in the software to help optimize total budget spend across the board - they might be less adverse to contributing more to help the company at large be more successful.
These are the types of things that come up in a customized implementation where training and custom reports and integrations can be discussed and built out or planned for in the future. Getting all departments on the same team when it comes to fully adopting the software into your organization proactively will avoid rifts and situate your organization for better long term integration with HubSpot, which will only improve the amount of data you have to work with.
Now you know. When you pay a couple thousand dollars for HubSpot “Onboarding” that is really just setup, you shouldn’t expect comprehensive adoption, full employee training and customized configuration and integration into your organization’s processes with structured data planning. You should literally just expect to pay an inflated fee to do some basic technical setup and admin work on the back end. They’ll upload some contacts, configure your subdomains, setup your social media profiles in the social media tool, and do a few other things to make sure you can operate - but it’ll not even come close to situate your business to be truly successful inside HubSpot, particularly if you have multiple Hubs. Paying for a customized HubSpot Implementation should take a few months, be a relatively sizable investment, and pay dividends long term.
Don’t “onboard” with a marketing company that doesn’t understand complex data architecture or offer truly expert consulting and training with HubSpot.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
HubSpot Setup is sometimes just HubSpot technical configuration.
\nGetting setup properly in HubSpot is one of the most critical factors when it comes to setting yourself up for success. Do it wrong and not only could you foil adoption across your organization and waste lots of money, but you could negatively impact your business’ ability to grow and scale long term, too. Why? HubSpot is a BEAST of a software platform, and in order to best take advantage of it, it’s really ideal to have a HubSpot architect configure your portal in advance of you working within it. He or she will know how HubSpot works, what options and tools are available inside your subscription tier and best guide you on how to set things up so that you can get the best analytics to influence your business processes.
Right now, marketing agencies (many of whom don’t specialize in technical architecture or business process consulting) handle much of what HubSpot and marketing agencies refer to as “onboarding”. When you look at many of their services pages that market “getting you started on the right foot in HubSpot Marketing software” it appears to be a laundry list of comprehensive services. Checkboxes galore indicate 12-20 things they include in their basic HubSpot Onboarding services, often touting that you can save thousands by not going with HubSpot for your onboarding. But what are these items?
Checkbox items like “setup subdomain” or “import contacts” or “install tracking code” or “configure social media connections” are very simple steps that don't require technical skills to complete. If you have a few hours, many people can complete their entire HubSpot setup themselves. It doesn’t require a specialized rocket scientist to do it. What is the more complicated aspect of HubSpot Setup is training and configuration. It’s taking the tools and properties in HubSpot and getting your forms setup so that your contact records actually help your sales staff close deals. It’s managing custom objects in the same way. It’s configuring your workflows and processes inside HubSpot to best match your organization’s workflow and provide you with adequate reporting. If your HubSpot portal isn’t configured properly relative to your business processes by a HubSpot architect, you’ll notice some of the following symptoms:
Lack of adoption across your organization.
\nA comprehensive HubSpot implementation includes comprehensive onboarding and training services across departments to help your entire organization embrace HubSpot. We’ll assist in the restructuring of workflows and processes and train your staff to use HubSpot while answering any questions they may have along the way.
We’ll make sure that service, sales, marketing and operations all work inside HubSpot and understand exactly how to interact with the software, eliminating excuses and providing your other departments with a centralized source of data collection and reporting. Rather than excuses, you’ll be met with enthusiasm from the start. If you've ever implemented a new application inside your organization, you're probably already starting to see the value of a comprehensive HubSpot implementation.
Sticking with out of the box reports will inhibit your ability to measure ROI
\nHubSpot reports are great, but they’re not necessarily tailor-made to fit with your organization’s data structure or processes. HubSpot basic setup that you get with a marketing agency might run through some of the reports with you, but it almost never includes setting up custom reports based on the data that you need to make intelligent business decisions.
When you pay for basic HubSpot setup, you’re going to be limited in what your dashboards and reporting provide. You won’t necessarily be able to identify and predict your sales pipeline, understand operational efficiency, or determine which campaigns are truly netting you the most ROI.
A comprehensive HubSpot onboarding and implementation with a HubSpot Architect will have you going beyond basic reporting. It’ll have you sifting through the noise and into the most important data to pull out the critical pieces of information that help you make intelligent business decisions.
What are some of the benefits of better reporting?
- \n
- Operational efficiency. \n
- Happier, less frustrated employees. \n
- Improved customer experience. \n
- Better sales reporting and pipeline predicting. \n
- Optimized marketing spend. \n
Can you accomplish this without a HubSpot Architect providing custom HubSpot onboarding and implementation? Sure. But you’d never put regular gas in a race car or use a sub-par mechanic to maintain it and still expect to win the race, would you? Getting to the finish line faster than your competition and maintaining your vehicle along the way are the better, more sustainable ways to win in the long term. Apply that logic universally by planning for your implementation with a HubSpot Architect.
\nLacking integration might cause rifts between departments.
\nDouble duty data entry is the worst for a busy employee. When a company blindly adopts a new software without getting the buy-in or executing training and refinement throughout each individual department, chaos can ensue. It can add workload to already overwhelmed departments and cause unnecessary rifts. For example, if an organization buys in to HubSpot Marketing Hub Professional and starts focusing heavily on their marketing without also implementing an integrated CRM solution to funnel data, configure lead scoring and setup contact records properly for the betterment of the sales process - marketing may just blindly be getting leads for sales and wondering why they’re not closing the deal. This is a common issue inside organizations that use HubSpot Marketing Hub and one of the main reasons that HubSpot has launched so many new Hubs since.
A HubSpot Architect doing a comprehensive implementation will identify where and how you can avoid double data entry with native integrations and reporting configurations or make suggestions for custom integrations where they may be necessary. At minimum, they’re able to inform and educate all departments on expectations and why the additional items or new reports and data entry stand to benefit all departments inside an organization at large. If accounting staff knows, for example, that until a custom integration is completed, they’ll need to update contact records and deal amounts in the software to help optimize total budget spend across the board - they might be less adverse to contributing more to help the company at large be more successful.
These are the types of things that come up in a customized implementation where training and custom reports and integrations can be discussed and built out or planned for in the future. Getting all departments on the same team when it comes to fully adopting the software into your organization proactively will avoid rifts and situate your organization for better long term integration with HubSpot, which will only improve the amount of data you have to work with.
Now you know. When you pay a couple thousand dollars for HubSpot “Onboarding” that is really just setup, you shouldn’t expect comprehensive adoption, full employee training and customized configuration and integration into your organization’s processes with structured data planning. You should literally just expect to pay an inflated fee to do some basic technical setup and admin work on the back end. They’ll upload some contacts, configure your subdomains, setup your social media profiles in the social media tool, and do a few other things to make sure you can operate - but it’ll not even come close to situate your business to be truly successful inside HubSpot, particularly if you have multiple Hubs. Paying for a customized HubSpot Implementation should take a few months, be a relatively sizable investment, and pay dividends long term.
Don’t “onboard” with a marketing company that doesn’t understand complex data architecture or offer truly expert consulting and training with HubSpot.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
HubSpot Setup is sometimes just HubSpot technical configuration.
\nGetting setup properly in HubSpot is one of the most critical factors when it comes to setting yourself up for success. Do it wrong and not only could you foil adoption across your organization and waste lots of money, but you could negatively impact your business’ ability to grow and scale long term, too. Why? HubSpot is a BEAST of a software platform, and in order to best take advantage of it, it’s really ideal to have a HubSpot architect configure your portal in advance of you working within it. He or she will know how HubSpot works, what options and tools are available inside your subscription tier and best guide you on how to set things up so that you can get the best analytics to influence your business processes.
Right now, marketing agencies (many of whom don’t specialize in technical architecture or business process consulting) handle much of what HubSpot and marketing agencies refer to as “onboarding”. When you look at many of their services pages that market “getting you started on the right foot in HubSpot Marketing software” it appears to be a laundry list of comprehensive services. Checkboxes galore indicate 12-20 things they include in their basic HubSpot Onboarding services, often touting that you can save thousands by not going with HubSpot for your onboarding. But what are these items?
Checkbox items like “setup subdomain” or “import contacts” or “install tracking code” or “configure social media connections” are very simple steps that don't require technical skills to complete. If you have a few hours, many people can complete their entire HubSpot setup themselves. It doesn’t require a specialized rocket scientist to do it. What is the more complicated aspect of HubSpot Setup is training and configuration. It’s taking the tools and properties in HubSpot and getting your forms setup so that your contact records actually help your sales staff close deals. It’s managing custom objects in the same way. It’s configuring your workflows and processes inside HubSpot to best match your organization’s workflow and provide you with adequate reporting. If your HubSpot portal isn’t configured properly relative to your business processes by a HubSpot architect, you’ll notice some of the following symptoms:
Lack of adoption across your organization.
\nA comprehensive HubSpot implementation includes comprehensive onboarding and training services across departments to help your entire organization embrace HubSpot. We’ll assist in the restructuring of workflows and processes and train your staff to use HubSpot while answering any questions they may have along the way.
We’ll make sure that service, sales, marketing and operations all work inside HubSpot and understand exactly how to interact with the software, eliminating excuses and providing your other departments with a centralized source of data collection and reporting. Rather than excuses, you’ll be met with enthusiasm from the start. If you've ever implemented a new application inside your organization, you're probably already starting to see the value of a comprehensive HubSpot implementation.
Sticking with out of the box reports will inhibit your ability to measure ROI
\nHubSpot reports are great, but they’re not necessarily tailor-made to fit with your organization’s data structure or processes. HubSpot basic setup that you get with a marketing agency might run through some of the reports with you, but it almost never includes setting up custom reports based on the data that you need to make intelligent business decisions.
When you pay for basic HubSpot setup, you’re going to be limited in what your dashboards and reporting provide. You won’t necessarily be able to identify and predict your sales pipeline, understand operational efficiency, or determine which campaigns are truly netting you the most ROI.
A comprehensive HubSpot onboarding and implementation with a HubSpot Architect will have you going beyond basic reporting. It’ll have you sifting through the noise and into the most important data to pull out the critical pieces of information that help you make intelligent business decisions.
What are some of the benefits of better reporting?
- \n
- Operational efficiency. \n
- Happier, less frustrated employees. \n
- Improved customer experience. \n
- Better sales reporting and pipeline predicting. \n
- Optimized marketing spend. \n
Can you accomplish this without a HubSpot Architect providing custom HubSpot onboarding and implementation? Sure. But you’d never put regular gas in a race car or use a sub-par mechanic to maintain it and still expect to win the race, would you? Getting to the finish line faster than your competition and maintaining your vehicle along the way are the better, more sustainable ways to win in the long term. Apply that logic universally by planning for your implementation with a HubSpot Architect.
\nLacking integration might cause rifts between departments.
\nDouble duty data entry is the worst for a busy employee. When a company blindly adopts a new software without getting the buy-in or executing training and refinement throughout each individual department, chaos can ensue. It can add workload to already overwhelmed departments and cause unnecessary rifts. For example, if an organization buys in to HubSpot Marketing Hub Professional and starts focusing heavily on their marketing without also implementing an integrated CRM solution to funnel data, configure lead scoring and setup contact records properly for the betterment of the sales process - marketing may just blindly be getting leads for sales and wondering why they’re not closing the deal. This is a common issue inside organizations that use HubSpot Marketing Hub and one of the main reasons that HubSpot has launched so many new Hubs since.
A HubSpot Architect doing a comprehensive implementation will identify where and how you can avoid double data entry with native integrations and reporting configurations or make suggestions for custom integrations where they may be necessary. At minimum, they’re able to inform and educate all departments on expectations and why the additional items or new reports and data entry stand to benefit all departments inside an organization at large. If accounting staff knows, for example, that until a custom integration is completed, they’ll need to update contact records and deal amounts in the software to help optimize total budget spend across the board - they might be less adverse to contributing more to help the company at large be more successful.
These are the types of things that come up in a customized implementation where training and custom reports and integrations can be discussed and built out or planned for in the future. Getting all departments on the same team when it comes to fully adopting the software into your organization proactively will avoid rifts and situate your organization for better long term integration with HubSpot, which will only improve the amount of data you have to work with.
Now you know. When you pay a couple thousand dollars for HubSpot “Onboarding” that is really just setup, you shouldn’t expect comprehensive adoption, full employee training and customized configuration and integration into your organization’s processes with structured data planning. You should literally just expect to pay an inflated fee to do some basic technical setup and admin work on the back end. They’ll upload some contacts, configure your subdomains, setup your social media profiles in the social media tool, and do a few other things to make sure you can operate - but it’ll not even come close to situate your business to be truly successful inside HubSpot, particularly if you have multiple Hubs. Paying for a customized HubSpot Implementation should take a few months, be a relatively sizable investment, and pay dividends long term.
Don’t “onboard” with a marketing company that doesn’t understand complex data architecture or offer truly expert consulting and training with HubSpot.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
HubSpot Setup is sometimes just HubSpot technical configuration.
\nGetting setup properly in HubSpot is one of the most critical factors when it comes to setting yourself up for success. Do it wrong and not only could you foil adoption across your organization and waste lots of money, but you could negatively impact your business’ ability to grow and scale long term, too. Why? HubSpot is a BEAST of a software platform, and in order to best take advantage of it, it’s really ideal to have a HubSpot architect configure your portal in advance of you working within it. He or she will know how HubSpot works, what options and tools are available inside your subscription tier and best guide you on how to set things up so that you can get the best analytics to influence your business processes.
Right now, marketing agencies (many of whom don’t specialize in technical architecture or business process consulting) handle much of what HubSpot and marketing agencies refer to as “onboarding”. When you look at many of their services pages that market “getting you started on the right foot in HubSpot Marketing software” it appears to be a laundry list of comprehensive services. Checkboxes galore indicate 12-20 things they include in their basic HubSpot Onboarding services, often touting that you can save thousands by not going with HubSpot for your onboarding. But what are these items?
Checkbox items like “setup subdomain” or “import contacts” or “install tracking code” or “configure social media connections” are very simple steps that don't require technical skills to complete. If you have a few hours, many people can complete their entire HubSpot setup themselves. It doesn’t require a specialized rocket scientist to do it. What is the more complicated aspect of HubSpot Setup is training and configuration. It’s taking the tools and properties in HubSpot and getting your forms setup so that your contact records actually help your sales staff close deals. It’s managing custom objects in the same way. It’s configuring your workflows and processes inside HubSpot to best match your organization’s workflow and provide you with adequate reporting. If your HubSpot portal isn’t configured properly relative to your business processes by a HubSpot architect, you’ll notice some of the following symptoms:
Lack of adoption across your organization.
\nA comprehensive HubSpot implementation includes comprehensive onboarding and training services across departments to help your entire organization embrace HubSpot. We’ll assist in the restructuring of workflows and processes and train your staff to use HubSpot while answering any questions they may have along the way.
We’ll make sure that service, sales, marketing and operations all work inside HubSpot and understand exactly how to interact with the software, eliminating excuses and providing your other departments with a centralized source of data collection and reporting. Rather than excuses, you’ll be met with enthusiasm from the start. If you've ever implemented a new application inside your organization, you're probably already starting to see the value of a comprehensive HubSpot implementation.
Sticking with out of the box reports will inhibit your ability to measure ROI
\nHubSpot reports are great, but they’re not necessarily tailor-made to fit with your organization’s data structure or processes. HubSpot basic setup that you get with a marketing agency might run through some of the reports with you, but it almost never includes setting up custom reports based on the data that you need to make intelligent business decisions.
When you pay for basic HubSpot setup, you’re going to be limited in what your dashboards and reporting provide. You won’t necessarily be able to identify and predict your sales pipeline, understand operational efficiency, or determine which campaigns are truly netting you the most ROI.
A comprehensive HubSpot onboarding and implementation with a HubSpot Architect will have you going beyond basic reporting. It’ll have you sifting through the noise and into the most important data to pull out the critical pieces of information that help you make intelligent business decisions.
What are some of the benefits of better reporting?
- \n
- Operational efficiency. \n
- Happier, less frustrated employees. \n
- Improved customer experience. \n
- Better sales reporting and pipeline predicting. \n
- Optimized marketing spend. \n
Can you accomplish this without a HubSpot Architect providing custom HubSpot onboarding and implementation? Sure. But you’d never put regular gas in a race car or use a sub-par mechanic to maintain it and still expect to win the race, would you? Getting to the finish line faster than your competition and maintaining your vehicle along the way are the better, more sustainable ways to win in the long term. Apply that logic universally by planning for your implementation with a HubSpot Architect.
\nLacking integration might cause rifts between departments.
\nDouble duty data entry is the worst for a busy employee. When a company blindly adopts a new software without getting the buy-in or executing training and refinement throughout each individual department, chaos can ensue. It can add workload to already overwhelmed departments and cause unnecessary rifts. For example, if an organization buys in to HubSpot Marketing Hub Professional and starts focusing heavily on their marketing without also implementing an integrated CRM solution to funnel data, configure lead scoring and setup contact records properly for the betterment of the sales process - marketing may just blindly be getting leads for sales and wondering why they’re not closing the deal. This is a common issue inside organizations that use HubSpot Marketing Hub and one of the main reasons that HubSpot has launched so many new Hubs since.
A HubSpot Architect doing a comprehensive implementation will identify where and how you can avoid double data entry with native integrations and reporting configurations or make suggestions for custom integrations where they may be necessary. At minimum, they’re able to inform and educate all departments on expectations and why the additional items or new reports and data entry stand to benefit all departments inside an organization at large. If accounting staff knows, for example, that until a custom integration is completed, they’ll need to update contact records and deal amounts in the software to help optimize total budget spend across the board - they might be less adverse to contributing more to help the company at large be more successful.
These are the types of things that come up in a customized implementation where training and custom reports and integrations can be discussed and built out or planned for in the future. Getting all departments on the same team when it comes to fully adopting the software into your organization proactively will avoid rifts and situate your organization for better long term integration with HubSpot, which will only improve the amount of data you have to work with.
Now you know. When you pay a couple thousand dollars for HubSpot “Onboarding” that is really just setup, you shouldn’t expect comprehensive adoption, full employee training and customized configuration and integration into your organization’s processes with structured data planning. You should literally just expect to pay an inflated fee to do some basic technical setup and admin work on the back end. They’ll upload some contacts, configure your subdomains, setup your social media profiles in the social media tool, and do a few other things to make sure you can operate - but it’ll not even come close to situate your business to be truly successful inside HubSpot, particularly if you have multiple Hubs. Paying for a customized HubSpot Implementation should take a few months, be a relatively sizable investment, and pay dividends long term.
Don’t “onboard” with a marketing company that doesn’t understand complex data architecture or offer truly expert consulting and training with HubSpot.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.
HubSpot Setup is sometimes just HubSpot technical configuration.
\nGetting setup properly in HubSpot is one of the most critical factors when it comes to setting yourself up for success. Do it wrong and not only could you foil adoption across your organization and waste lots of money, but you could negatively impact your business’ ability to grow and scale long term, too. Why? HubSpot is a BEAST of a software platform, and in order to best take advantage of it, it’s really ideal to have a HubSpot architect configure your portal in advance of you working within it. He or she will know how HubSpot works, what options and tools are available inside your subscription tier and best guide you on how to set things up so that you can get the best analytics to influence your business processes.
Right now, marketing agencies (many of whom don’t specialize in technical architecture or business process consulting) handle much of what HubSpot and marketing agencies refer to as “onboarding”. When you look at many of their services pages that market “getting you started on the right foot in HubSpot Marketing software” it appears to be a laundry list of comprehensive services. Checkboxes galore indicate 12-20 things they include in their basic HubSpot Onboarding services, often touting that you can save thousands by not going with HubSpot for your onboarding. But what are these items?
Checkbox items like “setup subdomain” or “import contacts” or “install tracking code” or “configure social media connections” are very simple steps that don't require technical skills to complete. If you have a few hours, many people can complete their entire HubSpot setup themselves. It doesn’t require a specialized rocket scientist to do it. What is the more complicated aspect of HubSpot Setup is training and configuration. It’s taking the tools and properties in HubSpot and getting your forms setup so that your contact records actually help your sales staff close deals. It’s managing custom objects in the same way. It’s configuring your workflows and processes inside HubSpot to best match your organization’s workflow and provide you with adequate reporting. If your HubSpot portal isn’t configured properly relative to your business processes by a HubSpot architect, you’ll notice some of the following symptoms:
Lack of adoption across your organization.
\nA comprehensive HubSpot implementation includes comprehensive onboarding and training services across departments to help your entire organization embrace HubSpot. We’ll assist in the restructuring of workflows and processes and train your staff to use HubSpot while answering any questions they may have along the way.
We’ll make sure that service, sales, marketing and operations all work inside HubSpot and understand exactly how to interact with the software, eliminating excuses and providing your other departments with a centralized source of data collection and reporting. Rather than excuses, you’ll be met with enthusiasm from the start. If you've ever implemented a new application inside your organization, you're probably already starting to see the value of a comprehensive HubSpot implementation.
Sticking with out of the box reports will inhibit your ability to measure ROI
\nHubSpot reports are great, but they’re not necessarily tailor-made to fit with your organization’s data structure or processes. HubSpot basic setup that you get with a marketing agency might run through some of the reports with you, but it almost never includes setting up custom reports based on the data that you need to make intelligent business decisions.
When you pay for basic HubSpot setup, you’re going to be limited in what your dashboards and reporting provide. You won’t necessarily be able to identify and predict your sales pipeline, understand operational efficiency, or determine which campaigns are truly netting you the most ROI.
A comprehensive HubSpot onboarding and implementation with a HubSpot Architect will have you going beyond basic reporting. It’ll have you sifting through the noise and into the most important data to pull out the critical pieces of information that help you make intelligent business decisions.
What are some of the benefits of better reporting?
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- Operational efficiency. \n
- Happier, less frustrated employees. \n
- Improved customer experience. \n
- Better sales reporting and pipeline predicting. \n
- Optimized marketing spend. \n
Can you accomplish this without a HubSpot Architect providing custom HubSpot onboarding and implementation? Sure. But you’d never put regular gas in a race car or use a sub-par mechanic to maintain it and still expect to win the race, would you? Getting to the finish line faster than your competition and maintaining your vehicle along the way are the better, more sustainable ways to win in the long term. Apply that logic universally by planning for your implementation with a HubSpot Architect.
\nLacking integration might cause rifts between departments.
\nDouble duty data entry is the worst for a busy employee. When a company blindly adopts a new software without getting the buy-in or executing training and refinement throughout each individual department, chaos can ensue. It can add workload to already overwhelmed departments and cause unnecessary rifts. For example, if an organization buys in to HubSpot Marketing Hub Professional and starts focusing heavily on their marketing without also implementing an integrated CRM solution to funnel data, configure lead scoring and setup contact records properly for the betterment of the sales process - marketing may just blindly be getting leads for sales and wondering why they’re not closing the deal. This is a common issue inside organizations that use HubSpot Marketing Hub and one of the main reasons that HubSpot has launched so many new Hubs since.
A HubSpot Architect doing a comprehensive implementation will identify where and how you can avoid double data entry with native integrations and reporting configurations or make suggestions for custom integrations where they may be necessary. At minimum, they’re able to inform and educate all departments on expectations and why the additional items or new reports and data entry stand to benefit all departments inside an organization at large. If accounting staff knows, for example, that until a custom integration is completed, they’ll need to update contact records and deal amounts in the software to help optimize total budget spend across the board - they might be less adverse to contributing more to help the company at large be more successful.
These are the types of things that come up in a customized implementation where training and custom reports and integrations can be discussed and built out or planned for in the future. Getting all departments on the same team when it comes to fully adopting the software into your organization proactively will avoid rifts and situate your organization for better long term integration with HubSpot, which will only improve the amount of data you have to work with.
Now you know. When you pay a couple thousand dollars for HubSpot “Onboarding” that is really just setup, you shouldn’t expect comprehensive adoption, full employee training and customized configuration and integration into your organization’s processes with structured data planning. You should literally just expect to pay an inflated fee to do some basic technical setup and admin work on the back end. They’ll upload some contacts, configure your subdomains, setup your social media profiles in the social media tool, and do a few other things to make sure you can operate - but it’ll not even come close to situate your business to be truly successful inside HubSpot, particularly if you have multiple Hubs. Paying for a customized HubSpot Implementation should take a few months, be a relatively sizable investment, and pay dividends long term.
Don’t “onboard” with a marketing company that doesn’t understand complex data architecture or offer truly expert consulting and training with HubSpot.
Knowing what you get when you’re making a purchase is important, particularly when it is a service that comes with a software that is going to become an integral part of your business. So many businesses invest a significant amount into HubSpot only to pay for basic HubSpot \"onboarding\" that doesn’t situate them for success. To get the most out of HubSpot, it really has to become deeply integrated into your organization. From marketing to sales to service - the clients we work with that get the most out of HubSpot have really taken the time to dive deeply into the platform and integrate it into every department to unlock the data that they need to make scalable business decisions.
However, with so many terms floating around - it’s hard for a business starting out on HubSpot or vetting whether HubSpot is the solution for their business to make apples-to-apples comparisons when it comes to the best onboarding solution.
HubSpot onboarding is a requirement for any customer that purchases a HubSpot license. Onboarding can be purchased through a Certified HubSpot Partner agency or HubSpot. The goal of onboarding is essentially to get your business setup on HubSpot and to familiarize your team with the software as well as identify your key goals.
The price of onboarding and what each agency includes can vary widely between partners. While it might be tempting to opt for the least expensive solution that gets you setup and onto the platform as quickly as possible, we want to make sure you understand the difference between HubSpot setup and HubSpot implementation - which are completely different, but sometimes both labeled as HubSpot onboarding.