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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
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Blogs Listing - UPDATE 2024 (Jordan)
Web Development for SMBs: A Mobile-First Approach to Web Design
When it comes to web development for SMBs, the best approach to web design is always mobile-first.
Hurricane Ian - The Heights Foundation Matching Donation Drive
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Hurricane Ian Update: How you Can Help
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HubSpot CMS Developer Relationships Like Bert & Ernie
Your relationship with your HubSpot CMS developer should be kinda like Bert and Ernie's friendship...
The ABCs of Better HubSpot CMS Development Projects
Better HubSpot CMS development projects may be as simple as Elmo's ABCs.
HubSpot CMS Website SNAFU: Oscar Loves Trash, but web prospects don't.
Are there parallels between your HubSpot CMS website and Oscar the Grouch's trash collection?
HubSpot API Integrations: FAQs Sunsetting API Keys for Private Apps
HubSpot is sunsetting API keys effective November 30, 2022 and switching to Private Apps, here's what you need to know.
6 Questions to Ask Your HubSpot CMS Developer: Part 3
Here's part 3 with more questions to ask your HubSpot CMS developer.
6 More HubSpot CMS Developer Interview Questions Part 2: The Process
The process that your HubSpot CMS developer uses is extremely important. Check out Part 2 of Interview Questions for your web developers:
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly. ![\"mobile-first-mobile-last-meme\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/mobile-first-mobile-last-meme.jpg\")
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
\n","post_body":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
\n\nWatching the community come together and doing our part to help has been incredible, but we know that our local resources in both manpower and financial assistance are becoming exhausted. With that said, we’re reaching out to our own network of professionals and clients located throughout the country to help.
\n![\"Heights08\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Heights%20Blog/Heights08.webp\")
How we can work together to help:
\ndeckerdevs is doing a donation matching campaign to assist The Heights Foundation in offering much needed assistance to the residents of Harlem Heights, an underprivileged black community in South Fort Myers that was significantly impacted by the hurricane. Most of these residents don't have insurance, savings or any other means to recover their belongings. Most of their vehicles are inoperable and they're actively seeking donations of bikes so residents can go to work and continue to bring income into their homes.
\nFor every dollar you give to this campaign we’ll match it up to $3,000.00 total for the month of October. Simply forward your donation confirmation e-mail that you receive from the Heights Foundation for donations from October 10th - October 31st and we'll tally them up and make a matching contribution!
\nA word from the Heights Foundation
\n![\"Heights04-scaled\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Heights%20Blog/Heights04-scaled.webp\")
“There is much suffering from significant trauma,” said Kathryn Kelly, CEO, president and founder of The Heights Foundation/The Heights Center. “I spoke with a family who thought they could ride out the storm in their home. They crawled out of a window as the waters rose. None of them could swim. They waded to the Kelly field complex and stood on a concrete slab for the remainder of the storm. They lost everything. Both mom and dad work on Fort Myers Beach in the service industry and those jobs are gone for the foreseeable future. There are many stories similar to this one. The residents of Harlem Heights are suffering and need our help.”
\nThe Foundation is monitoring the needs of the community and responding as best as they can. The initial need was food, water and basic supplies. They are now working on helping the families clear the debris from their homes and make them livable, and to connect residents with critical services. The Foundation is asking for cleaning supplies, linens, air mattresses with manual pumps, and bicycles in working condition for adults who have lost their vehicles.
\nThis is an extended effort. It will take a long time for the community to rebuild and The Heights Foundation will be there for families every step of the way.
\nA big need is financial contributions, which gives the Foundation the opportunity to target the areas of most need and respond quickly. You can click here to make a donation online.
\nAbout The Heights Foundation
\nHarlem Heights was originally settled as a rural agricultural community. Approximately 780 children live in a mixture of single-family homes and multi-family apartments. Demographically, the population is approximately 70% Hispanic, 20% African-American, and 8% Caucasian. The poverty rate for children in Harlem Heights is more than twice the county average, with family income 40% below the county average. Families cannot easily access family support services in downtown Fort Myers and benefit greatly from programs within the neighborhood.
\nThe Heights Foundation works to build self-sufficient families in the Harlem Heights neighborhood. The Foundation’s mission is to support education and wellness, promote family and community development, and provide the benefits of enrichment and the arts. The Heights Center, supported by The Heights Foundation, is a place for Education, Opportunity, and Enrichment. Heights Early Learning serves more than 80 babies through 4 years old. The Heights Center serves 150 children in AfterSchool and SummerCamp. The Harlem Heights Community Charter School serves 180 children from kindergarten through fifth grade.
\nMany of the families in Harlem Heights were devastated by the hurricane. Parents have worked hard to have a home and care for their children, and now their lives have been flipped upside down. They have lost their homes, their cars, and their jobs. Many have no savings, no food, no transportation, and no support systems.
\n![\"Heights13-scaled\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Heights%20Blog/Heights13-scaled.webp\")
Image Credit: Kinfay Moroti / Hopeful Images
\nOur community that raised us and that we live and work within is so important, your support of it and us means the world during this.
\n11/17/22
\nUPDATE:
\nWe raised a total of $1900 with our matching donation! These funds will go a long way to helping The Heights Foundation situate the residents of the Harlem Heights community in the coming months.
\nSpecial thanks to the individuals and clients that made donations to help Southwest Florida recover from Hurricane Ian.
\nImportant instructions to ensure your donation is matched:
\n\n
**IN ORDER FOR YOUR DONATION TO BE MATCHED, PLEASE FORWARD YOUR CONFIRMATION E-MAIL TO GIVEBACK@DECKERDEVS.COM***
\n","rss_summary":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
\n","rss_body":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
\n\nWatching the community come together and doing our part to help has been incredible, but we know that our local resources in both manpower and financial assistance are becoming exhausted. With that said, we’re reaching out to our own network of professionals and clients located throughout the country to help.
\n
How we can work together to help:
\ndeckerdevs is doing a donation matching campaign to assist The Heights Foundation in offering much needed assistance to the residents of Harlem Heights, an underprivileged black community in South Fort Myers that was significantly impacted by the hurricane. Most of these residents don't have insurance, savings or any other means to recover their belongings. Most of their vehicles are inoperable and they're actively seeking donations of bikes so residents can go to work and continue to bring income into their homes.
\nFor every dollar you give to this campaign we’ll match it up to $3,000.00 total for the month of October. Simply forward your donation confirmation e-mail that you receive from the Heights Foundation for donations from October 10th - October 31st and we'll tally them up and make a matching contribution!
\nA word from the Heights Foundation
\n
“There is much suffering from significant trauma,” said Kathryn Kelly, CEO, president and founder of The Heights Foundation/The Heights Center. “I spoke with a family who thought they could ride out the storm in their home. They crawled out of a window as the waters rose. None of them could swim. They waded to the Kelly field complex and stood on a concrete slab for the remainder of the storm. They lost everything. Both mom and dad work on Fort Myers Beach in the service industry and those jobs are gone for the foreseeable future. There are many stories similar to this one. The residents of Harlem Heights are suffering and need our help.”
\nThe Foundation is monitoring the needs of the community and responding as best as they can. The initial need was food, water and basic supplies. They are now working on helping the families clear the debris from their homes and make them livable, and to connect residents with critical services. The Foundation is asking for cleaning supplies, linens, air mattresses with manual pumps, and bicycles in working condition for adults who have lost their vehicles.
\nThis is an extended effort. It will take a long time for the community to rebuild and The Heights Foundation will be there for families every step of the way.
\nA big need is financial contributions, which gives the Foundation the opportunity to target the areas of most need and respond quickly. You can click here to make a donation online.
\nAbout The Heights Foundation
\nHarlem Heights was originally settled as a rural agricultural community. Approximately 780 children live in a mixture of single-family homes and multi-family apartments. Demographically, the population is approximately 70% Hispanic, 20% African-American, and 8% Caucasian. The poverty rate for children in Harlem Heights is more than twice the county average, with family income 40% below the county average. Families cannot easily access family support services in downtown Fort Myers and benefit greatly from programs within the neighborhood.
\nThe Heights Foundation works to build self-sufficient families in the Harlem Heights neighborhood. The Foundation’s mission is to support education and wellness, promote family and community development, and provide the benefits of enrichment and the arts. The Heights Center, supported by The Heights Foundation, is a place for Education, Opportunity, and Enrichment. Heights Early Learning serves more than 80 babies through 4 years old. The Heights Center serves 150 children in AfterSchool and SummerCamp. The Harlem Heights Community Charter School serves 180 children from kindergarten through fifth grade.
\nMany of the families in Harlem Heights were devastated by the hurricane. Parents have worked hard to have a home and care for their children, and now their lives have been flipped upside down. They have lost their homes, their cars, and their jobs. Many have no savings, no food, no transportation, and no support systems.
\n
Image Credit: Kinfay Moroti / Hopeful Images
\nOur community that raised us and that we live and work within is so important, your support of it and us means the world during this.
\n11/17/22
\nUPDATE:
\nWe raised a total of $1900 with our matching donation! These funds will go a long way to helping The Heights Foundation situate the residents of the Harlem Heights community in the coming months.
\nSpecial thanks to the individuals and clients that made donations to help Southwest Florida recover from Hurricane Ian.
\nImportant instructions to ensure your donation is matched:
\n\n
**IN ORDER FOR YOUR DONATION TO BE MATCHED, PLEASE FORWARD YOUR CONFIRMATION E-MAIL TO GIVEBACK@DECKERDEVS.COM***
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","metaKeywords":null,"name":"Hurricane Ian - The Heights Foundation Matching Donation Drive","nextPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Hurricane%20Ian.webp","nextPostFeaturedImageAltText":"","nextPostName":"Hurricane Ian Update: How you Can Help","nextPostSlug":"blogs/hurricane-ian-update-how-you-can-help","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Hurricane Ian - The Heights Foundation Matching Donation Drive","parentBlog":{"absoluteUrl":"https://deckerdevs.com/blogs","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":62179259185,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"cb653aa1-3db4-4167-9b59-744c46d49682","commentMaxThreadDepth":3,"commentModeration":false,"commentNotificationEmails":["nicholas@deckerdevs.com","jessica@deckerdevs.com"],"commentShouldCreateContact":true,"commentVerificationText":"Thanks for participating in this conversation! We look forward to responding and to assisting where we can","cosObjectType":"BLOG","created":1639786189589,"createdDateTime":1639786189589,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"rev up your hubspot system to the max! deckerdevs' turbo-charged blog is your ultimate guide to harnessing the full potential of hubspot development. unleash the marketing magic with ingenious tips, tricks, and hacks. get ready to level up your hubspot game!","domain":"","domainWhenPublished":"deckerdevs.com","emailApiSubscriptionId":null,"enableGoogleAmpOutput":false,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"deckerdevs thought nuggets","id":62179259185,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"deckerdevs-theme/templates/blog-content.html","label":"deckerdevs live blog","language":"en","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":62179259186,"listingTemplatePath":"","liveDomain":"deckerdevs.com","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"deckerdevs live blog","parentBlogUpdateTaskId":null,"portalId":6534445,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":9,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"thought nuggets","publishDateFormat":"medium","resolvedDomain":"deckerdevs.com","rootUrl":"https://deckerdevs.com/blogs","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"blogs","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1712344124471,"updatedDateTime":1712344124471,"urlBase":"deckerdevs.com/blogs","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":6534445,"position":null,"postBody":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
\n\nWatching the community come together and doing our part to help has been incredible, but we know that our local resources in both manpower and financial assistance are becoming exhausted. With that said, we’re reaching out to our own network of professionals and clients located throughout the country to help.
\n
How we can work together to help:
\ndeckerdevs is doing a donation matching campaign to assist The Heights Foundation in offering much needed assistance to the residents of Harlem Heights, an underprivileged black community in South Fort Myers that was significantly impacted by the hurricane. Most of these residents don't have insurance, savings or any other means to recover their belongings. Most of their vehicles are inoperable and they're actively seeking donations of bikes so residents can go to work and continue to bring income into their homes.
\nFor every dollar you give to this campaign we’ll match it up to $3,000.00 total for the month of October. Simply forward your donation confirmation e-mail that you receive from the Heights Foundation for donations from October 10th - October 31st and we'll tally them up and make a matching contribution!
\nA word from the Heights Foundation
\n
“There is much suffering from significant trauma,” said Kathryn Kelly, CEO, president and founder of The Heights Foundation/The Heights Center. “I spoke with a family who thought they could ride out the storm in their home. They crawled out of a window as the waters rose. None of them could swim. They waded to the Kelly field complex and stood on a concrete slab for the remainder of the storm. They lost everything. Both mom and dad work on Fort Myers Beach in the service industry and those jobs are gone for the foreseeable future. There are many stories similar to this one. The residents of Harlem Heights are suffering and need our help.”
\nThe Foundation is monitoring the needs of the community and responding as best as they can. The initial need was food, water and basic supplies. They are now working on helping the families clear the debris from their homes and make them livable, and to connect residents with critical services. The Foundation is asking for cleaning supplies, linens, air mattresses with manual pumps, and bicycles in working condition for adults who have lost their vehicles.
\nThis is an extended effort. It will take a long time for the community to rebuild and The Heights Foundation will be there for families every step of the way.
\nA big need is financial contributions, which gives the Foundation the opportunity to target the areas of most need and respond quickly. You can click here to make a donation online.
\nAbout The Heights Foundation
\nHarlem Heights was originally settled as a rural agricultural community. Approximately 780 children live in a mixture of single-family homes and multi-family apartments. Demographically, the population is approximately 70% Hispanic, 20% African-American, and 8% Caucasian. The poverty rate for children in Harlem Heights is more than twice the county average, with family income 40% below the county average. Families cannot easily access family support services in downtown Fort Myers and benefit greatly from programs within the neighborhood.
\nThe Heights Foundation works to build self-sufficient families in the Harlem Heights neighborhood. The Foundation’s mission is to support education and wellness, promote family and community development, and provide the benefits of enrichment and the arts. The Heights Center, supported by The Heights Foundation, is a place for Education, Opportunity, and Enrichment. Heights Early Learning serves more than 80 babies through 4 years old. The Heights Center serves 150 children in AfterSchool and SummerCamp. The Harlem Heights Community Charter School serves 180 children from kindergarten through fifth grade.
\nMany of the families in Harlem Heights were devastated by the hurricane. Parents have worked hard to have a home and care for their children, and now their lives have been flipped upside down. They have lost their homes, their cars, and their jobs. Many have no savings, no food, no transportation, and no support systems.
\n
Image Credit: Kinfay Moroti / Hopeful Images
\nOur community that raised us and that we live and work within is so important, your support of it and us means the world during this.
\n11/17/22
\nUPDATE:
\nWe raised a total of $1900 with our matching donation! These funds will go a long way to helping The Heights Foundation situate the residents of the Harlem Heights community in the coming months.
\nSpecial thanks to the individuals and clients that made donations to help Southwest Florida recover from Hurricane Ian.
\nImportant instructions to ensure your donation is matched:
\n\n
**IN ORDER FOR YOUR DONATION TO BE MATCHED, PLEASE FORWARD YOUR CONFIRMATION E-MAIL TO GIVEBACK@DECKERDEVS.COM***
\n","postBodyRss":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
\n\nWatching the community come together and doing our part to help has been incredible, but we know that our local resources in both manpower and financial assistance are becoming exhausted. With that said, we’re reaching out to our own network of professionals and clients located throughout the country to help.
\n
How we can work together to help:
\ndeckerdevs is doing a donation matching campaign to assist The Heights Foundation in offering much needed assistance to the residents of Harlem Heights, an underprivileged black community in South Fort Myers that was significantly impacted by the hurricane. Most of these residents don't have insurance, savings or any other means to recover their belongings. Most of their vehicles are inoperable and they're actively seeking donations of bikes so residents can go to work and continue to bring income into their homes.
\nFor every dollar you give to this campaign we’ll match it up to $3,000.00 total for the month of October. Simply forward your donation confirmation e-mail that you receive from the Heights Foundation for donations from October 10th - October 31st and we'll tally them up and make a matching contribution!
\nA word from the Heights Foundation
\n
“There is much suffering from significant trauma,” said Kathryn Kelly, CEO, president and founder of The Heights Foundation/The Heights Center. “I spoke with a family who thought they could ride out the storm in their home. They crawled out of a window as the waters rose. None of them could swim. They waded to the Kelly field complex and stood on a concrete slab for the remainder of the storm. They lost everything. Both mom and dad work on Fort Myers Beach in the service industry and those jobs are gone for the foreseeable future. There are many stories similar to this one. The residents of Harlem Heights are suffering and need our help.”
\nThe Foundation is monitoring the needs of the community and responding as best as they can. The initial need was food, water and basic supplies. They are now working on helping the families clear the debris from their homes and make them livable, and to connect residents with critical services. The Foundation is asking for cleaning supplies, linens, air mattresses with manual pumps, and bicycles in working condition for adults who have lost their vehicles.
\nThis is an extended effort. It will take a long time for the community to rebuild and The Heights Foundation will be there for families every step of the way.
\nA big need is financial contributions, which gives the Foundation the opportunity to target the areas of most need and respond quickly. You can click here to make a donation online.
\nAbout The Heights Foundation
\nHarlem Heights was originally settled as a rural agricultural community. Approximately 780 children live in a mixture of single-family homes and multi-family apartments. Demographically, the population is approximately 70% Hispanic, 20% African-American, and 8% Caucasian. The poverty rate for children in Harlem Heights is more than twice the county average, with family income 40% below the county average. Families cannot easily access family support services in downtown Fort Myers and benefit greatly from programs within the neighborhood.
\nThe Heights Foundation works to build self-sufficient families in the Harlem Heights neighborhood. The Foundation’s mission is to support education and wellness, promote family and community development, and provide the benefits of enrichment and the arts. The Heights Center, supported by The Heights Foundation, is a place for Education, Opportunity, and Enrichment. Heights Early Learning serves more than 80 babies through 4 years old. The Heights Center serves 150 children in AfterSchool and SummerCamp. The Harlem Heights Community Charter School serves 180 children from kindergarten through fifth grade.
\nMany of the families in Harlem Heights were devastated by the hurricane. Parents have worked hard to have a home and care for their children, and now their lives have been flipped upside down. They have lost their homes, their cars, and their jobs. Many have no savings, no food, no transportation, and no support systems.
\n
Image Credit: Kinfay Moroti / Hopeful Images
\nOur community that raised us and that we live and work within is so important, your support of it and us means the world during this.
\n11/17/22
\nUPDATE:
\nWe raised a total of $1900 with our matching donation! These funds will go a long way to helping The Heights Foundation situate the residents of the Harlem Heights community in the coming months.
\nSpecial thanks to the individuals and clients that made donations to help Southwest Florida recover from Hurricane Ian.
\nImportant instructions to ensure your donation is matched:
\n\n
**IN ORDER FOR YOUR DONATION TO BE MATCHED, PLEASE FORWARD YOUR CONFIRMATION E-MAIL TO GIVEBACK@DECKERDEVS.COM***
\n","postEmailContent":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Heights%20Blog/Heights13-scaled.webp","postListContent":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Heights%20Blog/Heights13-scaled.webp","postRssContent":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Heights%20Blog/Heights13-scaled.webp","postSummary":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
\n","postSummaryRss":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"JuBoCQtO","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/mobile-first-mobile-last-meme.jpg","previousPostFeaturedImageAltText":"mobile-first web design","previousPostName":"Web Development for SMBs: A Mobile-First Approach to Web Design","previousPostSlug":"blogs/web-development-for-smb-a-mobile-first-approach-to-web-design","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1665502333000,"publishDateLocalTime":1665502333000,"publishDateLocalized":{"date":1665502333000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1692279820923,"publishedByEmail":null,"publishedById":27630257,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/hurricane-ian-the-heights-foundation-matching-donation-drive","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"As we continue our long road to recovery from Hurricane Ian in Southwest Florida, it occurred to us that our own funds can only travel so far.
\n\nWatching the community come together and doing our part to help has been incredible, but we know that our local resources in both manpower and financial assistance are becoming exhausted. With that said, we’re reaching out to our own network of professionals and clients located throughout the country to help.
\n
How we can work together to help:
\ndeckerdevs is doing a donation matching campaign to assist The Heights Foundation in offering much needed assistance to the residents of Harlem Heights, an underprivileged black community in South Fort Myers that was significantly impacted by the hurricane. Most of these residents don't have insurance, savings or any other means to recover their belongings. Most of their vehicles are inoperable and they're actively seeking donations of bikes so residents can go to work and continue to bring income into their homes.
\nFor every dollar you give to this campaign we’ll match it up to $3,000.00 total for the month of October. Simply forward your donation confirmation e-mail that you receive from the Heights Foundation for donations from October 10th - October 31st and we'll tally them up and make a matching contribution!
\nA word from the Heights Foundation
\n
“There is much suffering from significant trauma,” said Kathryn Kelly, CEO, president and founder of The Heights Foundation/The Heights Center. “I spoke with a family who thought they could ride out the storm in their home. They crawled out of a window as the waters rose. None of them could swim. They waded to the Kelly field complex and stood on a concrete slab for the remainder of the storm. They lost everything. Both mom and dad work on Fort Myers Beach in the service industry and those jobs are gone for the foreseeable future. There are many stories similar to this one. The residents of Harlem Heights are suffering and need our help.”
\nThe Foundation is monitoring the needs of the community and responding as best as they can. The initial need was food, water and basic supplies. They are now working on helping the families clear the debris from their homes and make them livable, and to connect residents with critical services. The Foundation is asking for cleaning supplies, linens, air mattresses with manual pumps, and bicycles in working condition for adults who have lost their vehicles.
\nThis is an extended effort. It will take a long time for the community to rebuild and The Heights Foundation will be there for families every step of the way.
\nA big need is financial contributions, which gives the Foundation the opportunity to target the areas of most need and respond quickly. You can click here to make a donation online.
\nAbout The Heights Foundation
\nHarlem Heights was originally settled as a rural agricultural community. Approximately 780 children live in a mixture of single-family homes and multi-family apartments. Demographically, the population is approximately 70% Hispanic, 20% African-American, and 8% Caucasian. The poverty rate for children in Harlem Heights is more than twice the county average, with family income 40% below the county average. Families cannot easily access family support services in downtown Fort Myers and benefit greatly from programs within the neighborhood.
\nThe Heights Foundation works to build self-sufficient families in the Harlem Heights neighborhood. The Foundation’s mission is to support education and wellness, promote family and community development, and provide the benefits of enrichment and the arts. The Heights Center, supported by The Heights Foundation, is a place for Education, Opportunity, and Enrichment. Heights Early Learning serves more than 80 babies through 4 years old. The Heights Center serves 150 children in AfterSchool and SummerCamp. The Harlem Heights Community Charter School serves 180 children from kindergarten through fifth grade.
\nMany of the families in Harlem Heights were devastated by the hurricane. Parents have worked hard to have a home and care for their children, and now their lives have been flipped upside down. They have lost their homes, their cars, and their jobs. Many have no savings, no food, no transportation, and no support systems.
\n
Image Credit: Kinfay Moroti / Hopeful Images
\nOur community that raised us and that we live and work within is so important, your support of it and us means the world during this.
\n11/17/22
\nUPDATE:
\nWe raised a total of $1900 with our matching donation! These funds will go a long way to helping The Heights Foundation situate the residents of the Harlem Heights community in the coming months.
\nSpecial thanks to the individuals and clients that made donations to help Southwest Florida recover from Hurricane Ian.
\nImportant instructions to ensure your donation is matched:
\n\n
**IN ORDER FOR YOUR DONATION TO BE MATCHED, PLEASE FORWARD YOUR CONFIRMATION E-MAIL TO GIVEBACK@DECKERDEVS.COM***
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Ian Update: How you Can Help","id":87215817732,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Hurricane Ian Update: How you Can Help","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":null,"listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"Hurricane Ian Update: How you Can Help","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_summary":"We’re still in shock at the magnitude of the damage our area of #SWFL is dealing with. While we evacuated safely to the East Coast, we’ve been giving money and resources to those with feet on the ground.
\n","post_body":"We’re still in shock at the magnitude of the damage our area of #SWFL is dealing with. While we evacuated safely to the East Coast, we’ve been giving money and resources to those with feet on the ground.
\n\n![\"Hurricane](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Hurricane%20Ian.webp\")
We were lucky enough to come out of this storm relatively unscathed, but the damage throughout the area is jarring to say the least. Many close friends and family members are without a home due to storm surge flooding, and too many lost loved ones or their lives. Our beautiful beaches are decimated and it is still unknown as to when the residents will recover and businesses rebuilt.
While the majority of power has been restored to the area, there are still thousands of residents without power, and almost all of Lee County is without clean running water 8 days after the storm.
\nEven worse, there are others in the area in underprivileged neighborhoods like Harlem Heights and Suncoast Estates that are still flooded with almost no resources available to them.
\nLocal charities have stepped up take care of these people and the rest of the community and supplies have been coming in waves from people out of the area, residents making trips outside Southwest Florida to get supplies and finally, large relief organizations and corporations lending a hand with resources.
\nThere is still much work to be done, and while we are very lucky the majority of our dev team is remote and still plugging away hard at our work, we find it increasingly hard to ignore the needs around us while we are lucky enough to continue to be in business with minimal hurricane damage and the resources to get what we need.
\nHow you can help:
\nThat said, we hope our friends, clients and fellow HubSpot partners will step up to help our area. There are a number of ways that you can give:
\n- \n
- The Community Cooperative. This organization regularly feeds the residents of Southwest Florida that are struggling and they were one of the first organizations to move after the storm providing meals and supplies to all of the Southwest Florida area.
They have stations set up in almost every area of Southwest Florida where they are distributing supplies like food, water, baby formula, diapers, wipes, clothing, toys, batteries, construction supplies and more to needy residents that are without.
You can give back to Community Cooperative to help them keep giving to the community by donating here:
https://communitycooperative.com/donate/ \n - The Heights Foundation. Harlem Heights is an underprivileged neighborhood in Fort Myers that suffered extensive flooding. While the majority of the water has receded, standing water filled with sewage and bacteria is still in many of the homes.
Heights Foundation and their volunteers have been lucky enough to receive extensive supply donations from the community, but this week they’ve been in the homes in Heights ripping out drywall, moving out ruined personal items and trying to salvage what they can for residents. If you have the resources to organize construction supplies like drywall, tarps, tools, pressure washers, gloves, cleaning products and construction debris bags - these are invaluable for them right now. These can also be sent to their address using Amazon:
The Heights Foundation
15570 Hagie Dr
Fort Myers, FL 33908
Learn more about the foundation and donate here:
https://heightsfoundation.org/hurricanerelief/?fbclid=IwAR3I2hj8_tWCy0cCDrzGquoVjO-Ld-I90HPVHTWSs91QuRAX2az2hUeEnOI \n
Wink News has compiled this list of other local organizations that are working around the clock to provide aide in many different ways. Please review these organizations and give back to one that resounds with you:
\nhttps://www.winknews.com/2022/10/04/heres-how-you-can-help-southwest-floridians-affected-by-ian/
\n*Please note supply donation needs vary by the day and this article was last updated two days ago*
\nWe hope that you’ll consider helping our community during this time.
\nWe’re still in shock at the magnitude of the damage our area of #SWFL is dealing with. While we evacuated safely to the East Coast, we’ve been giving money and resources to those with feet on the ground.
\n","rss_body":"We’re still in shock at the magnitude of the damage our area of #SWFL is dealing with. While we evacuated safely to the East Coast, we’ve been giving money and resources to those with feet on the ground.
\n\nWe were lucky enough to come out of this storm relatively unscathed, but the damage throughout the area is jarring to say the least. Many close friends and family members are without a home due to storm surge flooding, and too many lost loved ones or their lives. Our beautiful beaches are decimated and it is still unknown as to when the residents will recover and businesses rebuilt.
While the majority of power has been restored to the area, there are still thousands of residents without power, and almost all of Lee County is without clean running water 8 days after the storm.
\nEven worse, there are others in the area in underprivileged neighborhoods like Harlem Heights and Suncoast Estates that are still flooded with almost no resources available to them.
\nLocal charities have stepped up take care of these people and the rest of the community and supplies have been coming in waves from people out of the area, residents making trips outside Southwest Florida to get supplies and finally, large relief organizations and corporations lending a hand with resources.
\nThere is still much work to be done, and while we are very lucky the majority of our dev team is remote and still plugging away hard at our work, we find it increasingly hard to ignore the needs around us while we are lucky enough to continue to be in business with minimal hurricane damage and the resources to get what we need.
\nHow you can help:
\nThat said, we hope our friends, clients and fellow HubSpot partners will step up to help our area. There are a number of ways that you can give:
\n- \n
- The Community Cooperative. This organization regularly feeds the residents of Southwest Florida that are struggling and they were one of the first organizations to move after the storm providing meals and supplies to all of the Southwest Florida area.
They have stations set up in almost every area of Southwest Florida where they are distributing supplies like food, water, baby formula, diapers, wipes, clothing, toys, batteries, construction supplies and more to needy residents that are without.
You can give back to Community Cooperative to help them keep giving to the community by donating here:
https://communitycooperative.com/donate/ \n - The Heights Foundation. Harlem Heights is an underprivileged neighborhood in Fort Myers that suffered extensive flooding. While the majority of the water has receded, standing water filled with sewage and bacteria is still in many of the homes.
Heights Foundation and their volunteers have been lucky enough to receive extensive supply donations from the community, but this week they’ve been in the homes in Heights ripping out drywall, moving out ruined personal items and trying to salvage what they can for residents. If you have the resources to organize construction supplies like drywall, tarps, tools, pressure washers, gloves, cleaning products and construction debris bags - these are invaluable for them right now. These can also be sent to their address using Amazon:
The Heights Foundation
15570 Hagie Dr
Fort Myers, FL 33908
Learn more about the foundation and donate here:
https://heightsfoundation.org/hurricanerelief/?fbclid=IwAR3I2hj8_tWCy0cCDrzGquoVjO-Ld-I90HPVHTWSs91QuRAX2az2hUeEnOI \n
Wink News has compiled this list of other local organizations that are working around the clock to provide aide in many different ways. Please review these organizations and give back to one that resounds with you:
\nhttps://www.winknews.com/2022/10/04/heres-how-you-can-help-southwest-floridians-affected-by-ian/
\n*Please note supply donation needs vary by the day and this article was last updated two days ago*
\nWe hope that you’ll consider helping our community during this time.
\nWe’re still in shock at the magnitude of the damage our area of #SWFL is dealing with. While we evacuated safely to the East Coast, we’ve been giving money and resources to those with feet on the ground.
\n\nWe were lucky enough to come out of this storm relatively unscathed, but the damage throughout the area is jarring to say the least. Many close friends and family members are without a home due to storm surge flooding, and too many lost loved ones or their lives. Our beautiful beaches are decimated and it is still unknown as to when the residents will recover and businesses rebuilt.
While the majority of power has been restored to the area, there are still thousands of residents without power, and almost all of Lee County is without clean running water 8 days after the storm.
\nEven worse, there are others in the area in underprivileged neighborhoods like Harlem Heights and Suncoast Estates that are still flooded with almost no resources available to them.
\nLocal charities have stepped up take care of these people and the rest of the community and supplies have been coming in waves from people out of the area, residents making trips outside Southwest Florida to get supplies and finally, large relief organizations and corporations lending a hand with resources.
\nThere is still much work to be done, and while we are very lucky the majority of our dev team is remote and still plugging away hard at our work, we find it increasingly hard to ignore the needs around us while we are lucky enough to continue to be in business with minimal hurricane damage and the resources to get what we need.
\nHow you can help:
\nThat said, we hope our friends, clients and fellow HubSpot partners will step up to help our area. There are a number of ways that you can give:
\n- \n
- The Community Cooperative. This organization regularly feeds the residents of Southwest Florida that are struggling and they were one of the first organizations to move after the storm providing meals and supplies to all of the Southwest Florida area.
They have stations set up in almost every area of Southwest Florida where they are distributing supplies like food, water, baby formula, diapers, wipes, clothing, toys, batteries, construction supplies and more to needy residents that are without.
You can give back to Community Cooperative to help them keep giving to the community by donating here:
https://communitycooperative.com/donate/ \n - The Heights Foundation. Harlem Heights is an underprivileged neighborhood in Fort Myers that suffered extensive flooding. While the majority of the water has receded, standing water filled with sewage and bacteria is still in many of the homes.
Heights Foundation and their volunteers have been lucky enough to receive extensive supply donations from the community, but this week they’ve been in the homes in Heights ripping out drywall, moving out ruined personal items and trying to salvage what they can for residents. If you have the resources to organize construction supplies like drywall, tarps, tools, pressure washers, gloves, cleaning products and construction debris bags - these are invaluable for them right now. These can also be sent to their address using Amazon:
The Heights Foundation
15570 Hagie Dr
Fort Myers, FL 33908
Learn more about the foundation and donate here:
https://heightsfoundation.org/hurricanerelief/?fbclid=IwAR3I2hj8_tWCy0cCDrzGquoVjO-Ld-I90HPVHTWSs91QuRAX2az2hUeEnOI \n
Wink News has compiled this list of other local organizations that are working around the clock to provide aide in many different ways. Please review these organizations and give back to one that resounds with you:
\nhttps://www.winknews.com/2022/10/04/heres-how-you-can-help-southwest-floridians-affected-by-ian/
\n*Please note supply donation needs vary by the day and this article was last updated two days ago*
\nWe hope that you’ll consider helping our community during this time.
\nWe’re still in shock at the magnitude of the damage our area of #SWFL is dealing with. While we evacuated safely to the East Coast, we’ve been giving money and resources to those with feet on the ground.
\n\nWe were lucky enough to come out of this storm relatively unscathed, but the damage throughout the area is jarring to say the least. Many close friends and family members are without a home due to storm surge flooding, and too many lost loved ones or their lives. Our beautiful beaches are decimated and it is still unknown as to when the residents will recover and businesses rebuilt.
While the majority of power has been restored to the area, there are still thousands of residents without power, and almost all of Lee County is without clean running water 8 days after the storm.
\nEven worse, there are others in the area in underprivileged neighborhoods like Harlem Heights and Suncoast Estates that are still flooded with almost no resources available to them.
\nLocal charities have stepped up take care of these people and the rest of the community and supplies have been coming in waves from people out of the area, residents making trips outside Southwest Florida to get supplies and finally, large relief organizations and corporations lending a hand with resources.
\nThere is still much work to be done, and while we are very lucky the majority of our dev team is remote and still plugging away hard at our work, we find it increasingly hard to ignore the needs around us while we are lucky enough to continue to be in business with minimal hurricane damage and the resources to get what we need.
\nHow you can help:
\nThat said, we hope our friends, clients and fellow HubSpot partners will step up to help our area. There are a number of ways that you can give:
\n- \n
- The Community Cooperative. This organization regularly feeds the residents of Southwest Florida that are struggling and they were one of the first organizations to move after the storm providing meals and supplies to all of the Southwest Florida area.
They have stations set up in almost every area of Southwest Florida where they are distributing supplies like food, water, baby formula, diapers, wipes, clothing, toys, batteries, construction supplies and more to needy residents that are without.
You can give back to Community Cooperative to help them keep giving to the community by donating here:
https://communitycooperative.com/donate/ \n - The Heights Foundation. Harlem Heights is an underprivileged neighborhood in Fort Myers that suffered extensive flooding. While the majority of the water has receded, standing water filled with sewage and bacteria is still in many of the homes.
Heights Foundation and their volunteers have been lucky enough to receive extensive supply donations from the community, but this week they’ve been in the homes in Heights ripping out drywall, moving out ruined personal items and trying to salvage what they can for residents. If you have the resources to organize construction supplies like drywall, tarps, tools, pressure washers, gloves, cleaning products and construction debris bags - these are invaluable for them right now. These can also be sent to their address using Amazon:
The Heights Foundation
15570 Hagie Dr
Fort Myers, FL 33908
Learn more about the foundation and donate here:
https://heightsfoundation.org/hurricanerelief/?fbclid=IwAR3I2hj8_tWCy0cCDrzGquoVjO-Ld-I90HPVHTWSs91QuRAX2az2hUeEnOI \n
Wink News has compiled this list of other local organizations that are working around the clock to provide aide in many different ways. Please review these organizations and give back to one that resounds with you:
\nhttps://www.winknews.com/2022/10/04/heres-how-you-can-help-southwest-floridians-affected-by-ian/
\n*Please note supply donation needs vary by the day and this article was last updated two days ago*
\nWe hope that you’ll consider helping our community during this time.
\nWe’re still in shock at the magnitude of the damage our area of #SWFL is dealing with. While we evacuated safely to the East Coast, we’ve been giving money and resources to those with feet on the ground.
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Hurricane%20Ian.webp","postListContent":"We’re still in shock at the magnitude of the damage our area of #SWFL is dealing with. While we evacuated safely to the East Coast, we’ve been giving money and resources to those with feet on the ground.
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\n\nWe were lucky enough to come out of this storm relatively unscathed, but the damage throughout the area is jarring to say the least. Many close friends and family members are without a home due to storm surge flooding, and too many lost loved ones or their lives. Our beautiful beaches are decimated and it is still unknown as to when the residents will recover and businesses rebuilt.
While the majority of power has been restored to the area, there are still thousands of residents without power, and almost all of Lee County is without clean running water 8 days after the storm.
\nEven worse, there are others in the area in underprivileged neighborhoods like Harlem Heights and Suncoast Estates that are still flooded with almost no resources available to them.
\nLocal charities have stepped up take care of these people and the rest of the community and supplies have been coming in waves from people out of the area, residents making trips outside Southwest Florida to get supplies and finally, large relief organizations and corporations lending a hand with resources.
\nThere is still much work to be done, and while we are very lucky the majority of our dev team is remote and still plugging away hard at our work, we find it increasingly hard to ignore the needs around us while we are lucky enough to continue to be in business with minimal hurricane damage and the resources to get what we need.
\nHow you can help:
\nThat said, we hope our friends, clients and fellow HubSpot partners will step up to help our area. There are a number of ways that you can give:
\n- \n
- The Community Cooperative. This organization regularly feeds the residents of Southwest Florida that are struggling and they were one of the first organizations to move after the storm providing meals and supplies to all of the Southwest Florida area.
They have stations set up in almost every area of Southwest Florida where they are distributing supplies like food, water, baby formula, diapers, wipes, clothing, toys, batteries, construction supplies and more to needy residents that are without.
You can give back to Community Cooperative to help them keep giving to the community by donating here:
https://communitycooperative.com/donate/ \n - The Heights Foundation. Harlem Heights is an underprivileged neighborhood in Fort Myers that suffered extensive flooding. While the majority of the water has receded, standing water filled with sewage and bacteria is still in many of the homes.
Heights Foundation and their volunteers have been lucky enough to receive extensive supply donations from the community, but this week they’ve been in the homes in Heights ripping out drywall, moving out ruined personal items and trying to salvage what they can for residents. If you have the resources to organize construction supplies like drywall, tarps, tools, pressure washers, gloves, cleaning products and construction debris bags - these are invaluable for them right now. These can also be sent to their address using Amazon:
The Heights Foundation
15570 Hagie Dr
Fort Myers, FL 33908
Learn more about the foundation and donate here:
https://heightsfoundation.org/hurricanerelief/?fbclid=IwAR3I2hj8_tWCy0cCDrzGquoVjO-Ld-I90HPVHTWSs91QuRAX2az2hUeEnOI \n
Wink News has compiled this list of other local organizations that are working around the clock to provide aide in many different ways. Please review these organizations and give back to one that resounds with you:
\nhttps://www.winknews.com/2022/10/04/heres-how-you-can-help-southwest-floridians-affected-by-ian/
\n*Please note supply donation needs vary by the day and this article was last updated two days ago*
\nWe hope that you’ll consider helping our community during this time.
\nWe’re still in shock at the magnitude of the damage our area of #SWFL is dealing with. While we evacuated safely to the East Coast, we’ve been giving money and resources to those with feet on the ground.
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CMS Developer Relationships Like Bert & Ernie","id":83820159083,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"HubSpot CMS Developer Relationships Like Bert & Ernie","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"HubSpot CMS Developer Relationships Like Bert & Ernie","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_summary":"No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n","post_body":"No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n![\"bert](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/bert%20and%20ernie.jpg\")
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
","rss_summary":"
No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n","rss_body":"No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
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\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
","post_body":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
\n
Analytics first
\n
For a HubSpot expert, that might be a “no shit” (sorry, Elmo) start, since you have access to one of the most robust analytics programs around, but you’d be surprised how many HubSpot customers approach us for a new project without understanding the analytics behind it. Whether it’s a simple module update to add new features, an entirely new website design or a navigation upgrade, you should have some data backing the ideas in your head.
What problem is this fix trying to solve? Is it simply an aesthetic that one person in the marketing department doesn’t like? Install heat map software like Lucky Orange or Hot Jar that can unlock the insight into how the portions of pages where your module is popping up are performing.
Have a great new design and don’t know what the analytics will look like? Attention Insight is a great tool that uses artificial intelligence to show you where the most attention will be placed on a page on your website.
Beyond the Blog
\n
Blogs will never really die. The concept of a blog allows a quick way to add content to your website in the form of an article… But the needs of our audience are constantly changing and our websites have to change with them. Resource libraries were sort of the next step for many HubSpot customers, as they provide users with a more organized way to sift through blog categories or different content types like videos, webinars, podcasts, galleries and other information in a more organized way.
Now we’re establishing content filters and better navigation in the form of mega menus in totally unique and different ways to really give website prospects the ability to rabbit hole into your extensive content offerings. Advanced filters or mega menus allow users to choose content by industry, topic, medium or other filters you choose based on their relevance.
This allows you to take your users beyond simple “blogs” and filter through all the content that you work so hard to create on a daily basis. The best medium is available to the prospect that wants it and your users are able to sift through information more efficiently, assisting with your conversion rates down the road.
Related: HubSpot CMS development trends - mega menus are here to stay
\nComprehensive Strategy
\n
This sounds really simple and this is the most overused descriptor in the discussion of the plan you’ll have for your next HubSpot project, but it’s very important. Your strategy doesn’t just need to take into account your ideal buyer persona profile and their potential journey with your brand - it needs to go far beyond that. You need to take all those analytics that you gathered and really apply them to your UX and design strategy.
You need to understand not just how this fixes that issue you’re having or placates your boss with a new design, but how this will continue to solve for both the website visitors that will come once it is finished and the marketers that will use it behind the scenes. You need to always be asking yourself in this process, “Well, what’s going to come next” and then plan for that eventuality.
The most important thing? Foster an incredible relationship with a quality HubSpot CMS developer and never let them go. This will ensure that no matter how comprehensive your strategy is, you’re always prepared for the next project or evolution and discussing that with them.
Design that makes sense
\n
So many obvious suggestions here, right? While it’s been talked about, this one still deserves its own point. We are still genuinely surprised sometimes at how often website or web application design is either all about functionality and the user and not about aesthetics or the other way around. We love that massive image header - but what happens when you want to change the image? And do you want your users to actually do anything besides stare at that image? How about adding an opacity filter to your hero image module, the ability to change the size of that image or crop it to suit different needs, and flexibility to add a CTA in the future? Someday you may decide that singular image that you’ve based your entire design around no longer suits you.
Your design has to suit the marketers building and updating your website and all the different versions of your buyer persona that come around at any given time. That means it has to be flexible.
Easy to build
\n
HubSpot CMS is inherently easy, but we spend a lot of time adding features or functionality or building new modules for clients whose developers didn’t think everything through. A design in HubSpot should be stupid simple, but not so imple that you’ve limited the marketers ability to do a lot of different things within that one module.
We believe that modules should be super flexible - allowing for a lot of different ways to use the same module on any given page. If you’ve found yourself becoming frustrated with the limitations that you’re experiencing with your current modules and build or template that you have in HubSpot CMS, it may be time to reconsider what you’re working with and start anew with a better set of tools.
Faster load speeds
\n
Page speed insight and decreasing load speed is one of our biggest requests right now. As competitive marketers look to give themselves an edge, every millisecond matters. Only the best can rise to the top of Google, and small issues like images that aren’t properly scaled down, issues with the infrastructure of your resource library, too many scripts, script errors or a laundry list of other issues can bog down your load speed.
Get a qualified Hubspot developer in to do a few diagnostics and really determine what actions need to be taken so that your website can perform optimally for both your users and search engines.
Related: Page speed optimization - 5 factors bogging down your website
\nTo bring things full circle - Elmo loves the ABCs and you should consider at least a few of them if you want your HubSpot projects to really serve the people you’re after, your marketing team and your goals in the long term.
Bringing the right data to the table, approaching everything with a comprehensive strategy, keeping functional design in mind and making your information available to those trying to access it faster are the foundations for better Hubspot CMS development projects.
","rss_summary":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
","rss_body":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
\n
Analytics first
\n
For a HubSpot expert, that might be a “no shit” (sorry, Elmo) start, since you have access to one of the most robust analytics programs around, but you’d be surprised how many HubSpot customers approach us for a new project without understanding the analytics behind it. Whether it’s a simple module update to add new features, an entirely new website design or a navigation upgrade, you should have some data backing the ideas in your head.
What problem is this fix trying to solve? Is it simply an aesthetic that one person in the marketing department doesn’t like? Install heat map software like Lucky Orange or Hot Jar that can unlock the insight into how the portions of pages where your module is popping up are performing.
Have a great new design and don’t know what the analytics will look like? Attention Insight is a great tool that uses artificial intelligence to show you where the most attention will be placed on a page on your website.
Beyond the Blog
\n
Blogs will never really die. The concept of a blog allows a quick way to add content to your website in the form of an article… But the needs of our audience are constantly changing and our websites have to change with them. Resource libraries were sort of the next step for many HubSpot customers, as they provide users with a more organized way to sift through blog categories or different content types like videos, webinars, podcasts, galleries and other information in a more organized way.
Now we’re establishing content filters and better navigation in the form of mega menus in totally unique and different ways to really give website prospects the ability to rabbit hole into your extensive content offerings. Advanced filters or mega menus allow users to choose content by industry, topic, medium or other filters you choose based on their relevance.
This allows you to take your users beyond simple “blogs” and filter through all the content that you work so hard to create on a daily basis. The best medium is available to the prospect that wants it and your users are able to sift through information more efficiently, assisting with your conversion rates down the road.
Related: HubSpot CMS development trends - mega menus are here to stay
\nComprehensive Strategy
\n
This sounds really simple and this is the most overused descriptor in the discussion of the plan you’ll have for your next HubSpot project, but it’s very important. Your strategy doesn’t just need to take into account your ideal buyer persona profile and their potential journey with your brand - it needs to go far beyond that. You need to take all those analytics that you gathered and really apply them to your UX and design strategy.
You need to understand not just how this fixes that issue you’re having or placates your boss with a new design, but how this will continue to solve for both the website visitors that will come once it is finished and the marketers that will use it behind the scenes. You need to always be asking yourself in this process, “Well, what’s going to come next” and then plan for that eventuality.
The most important thing? Foster an incredible relationship with a quality HubSpot CMS developer and never let them go. This will ensure that no matter how comprehensive your strategy is, you’re always prepared for the next project or evolution and discussing that with them.
Design that makes sense
\n
So many obvious suggestions here, right? While it’s been talked about, this one still deserves its own point. We are still genuinely surprised sometimes at how often website or web application design is either all about functionality and the user and not about aesthetics or the other way around. We love that massive image header - but what happens when you want to change the image? And do you want your users to actually do anything besides stare at that image? How about adding an opacity filter to your hero image module, the ability to change the size of that image or crop it to suit different needs, and flexibility to add a CTA in the future? Someday you may decide that singular image that you’ve based your entire design around no longer suits you.
Your design has to suit the marketers building and updating your website and all the different versions of your buyer persona that come around at any given time. That means it has to be flexible.
Easy to build
\n
HubSpot CMS is inherently easy, but we spend a lot of time adding features or functionality or building new modules for clients whose developers didn’t think everything through. A design in HubSpot should be stupid simple, but not so imple that you’ve limited the marketers ability to do a lot of different things within that one module.
We believe that modules should be super flexible - allowing for a lot of different ways to use the same module on any given page. If you’ve found yourself becoming frustrated with the limitations that you’re experiencing with your current modules and build or template that you have in HubSpot CMS, it may be time to reconsider what you’re working with and start anew with a better set of tools.
Faster load speeds
\n
Page speed insight and decreasing load speed is one of our biggest requests right now. As competitive marketers look to give themselves an edge, every millisecond matters. Only the best can rise to the top of Google, and small issues like images that aren’t properly scaled down, issues with the infrastructure of your resource library, too many scripts, script errors or a laundry list of other issues can bog down your load speed.
Get a qualified Hubspot developer in to do a few diagnostics and really determine what actions need to be taken so that your website can perform optimally for both your users and search engines.
Related: Page speed optimization - 5 factors bogging down your website
\nTo bring things full circle - Elmo loves the ABCs and you should consider at least a few of them if you want your HubSpot projects to really serve the people you’re after, your marketing team and your goals in the long term.
Bringing the right data to the table, approaching everything with a comprehensive strategy, keeping functional design in mind and making your information available to those trying to access it faster are the foundations for better Hubspot CMS development projects.
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We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
\n
Analytics first
\n
For a HubSpot expert, that might be a “no shit” (sorry, Elmo) start, since you have access to one of the most robust analytics programs around, but you’d be surprised how many HubSpot customers approach us for a new project without understanding the analytics behind it. Whether it’s a simple module update to add new features, an entirely new website design or a navigation upgrade, you should have some data backing the ideas in your head.
What problem is this fix trying to solve? Is it simply an aesthetic that one person in the marketing department doesn’t like? Install heat map software like Lucky Orange or Hot Jar that can unlock the insight into how the portions of pages where your module is popping up are performing.
Have a great new design and don’t know what the analytics will look like? Attention Insight is a great tool that uses artificial intelligence to show you where the most attention will be placed on a page on your website.
Beyond the Blog
\n
Blogs will never really die. The concept of a blog allows a quick way to add content to your website in the form of an article… But the needs of our audience are constantly changing and our websites have to change with them. Resource libraries were sort of the next step for many HubSpot customers, as they provide users with a more organized way to sift through blog categories or different content types like videos, webinars, podcasts, galleries and other information in a more organized way.
Now we’re establishing content filters and better navigation in the form of mega menus in totally unique and different ways to really give website prospects the ability to rabbit hole into your extensive content offerings. Advanced filters or mega menus allow users to choose content by industry, topic, medium or other filters you choose based on their relevance.
This allows you to take your users beyond simple “blogs” and filter through all the content that you work so hard to create on a daily basis. The best medium is available to the prospect that wants it and your users are able to sift through information more efficiently, assisting with your conversion rates down the road.
Related: HubSpot CMS development trends - mega menus are here to stay
\nComprehensive Strategy
\n
This sounds really simple and this is the most overused descriptor in the discussion of the plan you’ll have for your next HubSpot project, but it’s very important. Your strategy doesn’t just need to take into account your ideal buyer persona profile and their potential journey with your brand - it needs to go far beyond that. You need to take all those analytics that you gathered and really apply them to your UX and design strategy.
You need to understand not just how this fixes that issue you’re having or placates your boss with a new design, but how this will continue to solve for both the website visitors that will come once it is finished and the marketers that will use it behind the scenes. You need to always be asking yourself in this process, “Well, what’s going to come next” and then plan for that eventuality.
The most important thing? Foster an incredible relationship with a quality HubSpot CMS developer and never let them go. This will ensure that no matter how comprehensive your strategy is, you’re always prepared for the next project or evolution and discussing that with them.
Design that makes sense
\n
So many obvious suggestions here, right? While it’s been talked about, this one still deserves its own point. We are still genuinely surprised sometimes at how often website or web application design is either all about functionality and the user and not about aesthetics or the other way around. We love that massive image header - but what happens when you want to change the image? And do you want your users to actually do anything besides stare at that image? How about adding an opacity filter to your hero image module, the ability to change the size of that image or crop it to suit different needs, and flexibility to add a CTA in the future? Someday you may decide that singular image that you’ve based your entire design around no longer suits you.
Your design has to suit the marketers building and updating your website and all the different versions of your buyer persona that come around at any given time. That means it has to be flexible.
Easy to build
\n
HubSpot CMS is inherently easy, but we spend a lot of time adding features or functionality or building new modules for clients whose developers didn’t think everything through. A design in HubSpot should be stupid simple, but not so imple that you’ve limited the marketers ability to do a lot of different things within that one module.
We believe that modules should be super flexible - allowing for a lot of different ways to use the same module on any given page. If you’ve found yourself becoming frustrated with the limitations that you’re experiencing with your current modules and build or template that you have in HubSpot CMS, it may be time to reconsider what you’re working with and start anew with a better set of tools.
Faster load speeds
\n
Page speed insight and decreasing load speed is one of our biggest requests right now. As competitive marketers look to give themselves an edge, every millisecond matters. Only the best can rise to the top of Google, and small issues like images that aren’t properly scaled down, issues with the infrastructure of your resource library, too many scripts, script errors or a laundry list of other issues can bog down your load speed.
Get a qualified Hubspot developer in to do a few diagnostics and really determine what actions need to be taken so that your website can perform optimally for both your users and search engines.
Related: Page speed optimization - 5 factors bogging down your website
\nTo bring things full circle - Elmo loves the ABCs and you should consider at least a few of them if you want your HubSpot projects to really serve the people you’re after, your marketing team and your goals in the long term.
Bringing the right data to the table, approaching everything with a comprehensive strategy, keeping functional design in mind and making your information available to those trying to access it faster are the foundations for better Hubspot CMS development projects.
","postBodyRss":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
\n
Analytics first
\n
For a HubSpot expert, that might be a “no shit” (sorry, Elmo) start, since you have access to one of the most robust analytics programs around, but you’d be surprised how many HubSpot customers approach us for a new project without understanding the analytics behind it. Whether it’s a simple module update to add new features, an entirely new website design or a navigation upgrade, you should have some data backing the ideas in your head.
What problem is this fix trying to solve? Is it simply an aesthetic that one person in the marketing department doesn’t like? Install heat map software like Lucky Orange or Hot Jar that can unlock the insight into how the portions of pages where your module is popping up are performing.
Have a great new design and don’t know what the analytics will look like? Attention Insight is a great tool that uses artificial intelligence to show you where the most attention will be placed on a page on your website.
Beyond the Blog
\n
Blogs will never really die. The concept of a blog allows a quick way to add content to your website in the form of an article… But the needs of our audience are constantly changing and our websites have to change with them. Resource libraries were sort of the next step for many HubSpot customers, as they provide users with a more organized way to sift through blog categories or different content types like videos, webinars, podcasts, galleries and other information in a more organized way.
Now we’re establishing content filters and better navigation in the form of mega menus in totally unique and different ways to really give website prospects the ability to rabbit hole into your extensive content offerings. Advanced filters or mega menus allow users to choose content by industry, topic, medium or other filters you choose based on their relevance.
This allows you to take your users beyond simple “blogs” and filter through all the content that you work so hard to create on a daily basis. The best medium is available to the prospect that wants it and your users are able to sift through information more efficiently, assisting with your conversion rates down the road.
Related: HubSpot CMS development trends - mega menus are here to stay
\nComprehensive Strategy
\n
This sounds really simple and this is the most overused descriptor in the discussion of the plan you’ll have for your next HubSpot project, but it’s very important. Your strategy doesn’t just need to take into account your ideal buyer persona profile and their potential journey with your brand - it needs to go far beyond that. You need to take all those analytics that you gathered and really apply them to your UX and design strategy.
You need to understand not just how this fixes that issue you’re having or placates your boss with a new design, but how this will continue to solve for both the website visitors that will come once it is finished and the marketers that will use it behind the scenes. You need to always be asking yourself in this process, “Well, what’s going to come next” and then plan for that eventuality.
The most important thing? Foster an incredible relationship with a quality HubSpot CMS developer and never let them go. This will ensure that no matter how comprehensive your strategy is, you’re always prepared for the next project or evolution and discussing that with them.
Design that makes sense
\n
So many obvious suggestions here, right? While it’s been talked about, this one still deserves its own point. We are still genuinely surprised sometimes at how often website or web application design is either all about functionality and the user and not about aesthetics or the other way around. We love that massive image header - but what happens when you want to change the image? And do you want your users to actually do anything besides stare at that image? How about adding an opacity filter to your hero image module, the ability to change the size of that image or crop it to suit different needs, and flexibility to add a CTA in the future? Someday you may decide that singular image that you’ve based your entire design around no longer suits you.
Your design has to suit the marketers building and updating your website and all the different versions of your buyer persona that come around at any given time. That means it has to be flexible.
Easy to build
\n
HubSpot CMS is inherently easy, but we spend a lot of time adding features or functionality or building new modules for clients whose developers didn’t think everything through. A design in HubSpot should be stupid simple, but not so imple that you’ve limited the marketers ability to do a lot of different things within that one module.
We believe that modules should be super flexible - allowing for a lot of different ways to use the same module on any given page. If you’ve found yourself becoming frustrated with the limitations that you’re experiencing with your current modules and build or template that you have in HubSpot CMS, it may be time to reconsider what you’re working with and start anew with a better set of tools.
Faster load speeds
\n
Page speed insight and decreasing load speed is one of our biggest requests right now. As competitive marketers look to give themselves an edge, every millisecond matters. Only the best can rise to the top of Google, and small issues like images that aren’t properly scaled down, issues with the infrastructure of your resource library, too many scripts, script errors or a laundry list of other issues can bog down your load speed.
Get a qualified Hubspot developer in to do a few diagnostics and really determine what actions need to be taken so that your website can perform optimally for both your users and search engines.
Related: Page speed optimization - 5 factors bogging down your website
\nTo bring things full circle - Elmo loves the ABCs and you should consider at least a few of them if you want your HubSpot projects to really serve the people you’re after, your marketing team and your goals in the long term.
Bringing the right data to the table, approaching everything with a comprehensive strategy, keeping functional design in mind and making your information available to those trying to access it faster are the foundations for better Hubspot CMS development projects.
","postEmailContent":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
\n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.\n
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-abcs.png","postListContent":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
\n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.\n
","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-abcs.png","postRssContent":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
\n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.\n
","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-abcs.png","postSummary":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
","postSummaryRss":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
\n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.\n
","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"QMAUfCCV","previousPostFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-bert%20and%20ernie.png","previousPostFeaturedImageAltText":"","previousPostName":"HubSpot CMS Developer Relationships Like Bert & Ernie","previousPostSlug":"blogs/hubspot-cms-developer-relationships-like-bert-ernie","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1662150173000,"publishDateLocalTime":1662150173000,"publishDateLocalized":{"date":1662150173000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1722382497288,"publishedByEmail":null,"publishedById":61310730,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/the-abcs-of-better-hubspot-cms-development-projects","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
\n
Analytics first
\n
For a HubSpot expert, that might be a “no shit” (sorry, Elmo) start, since you have access to one of the most robust analytics programs around, but you’d be surprised how many HubSpot customers approach us for a new project without understanding the analytics behind it. Whether it’s a simple module update to add new features, an entirely new website design or a navigation upgrade, you should have some data backing the ideas in your head.
What problem is this fix trying to solve? Is it simply an aesthetic that one person in the marketing department doesn’t like? Install heat map software like Lucky Orange or Hot Jar that can unlock the insight into how the portions of pages where your module is popping up are performing.
Have a great new design and don’t know what the analytics will look like? Attention Insight is a great tool that uses artificial intelligence to show you where the most attention will be placed on a page on your website.
Beyond the Blog
\n
Blogs will never really die. The concept of a blog allows a quick way to add content to your website in the form of an article… But the needs of our audience are constantly changing and our websites have to change with them. Resource libraries were sort of the next step for many HubSpot customers, as they provide users with a more organized way to sift through blog categories or different content types like videos, webinars, podcasts, galleries and other information in a more organized way.
Now we’re establishing content filters and better navigation in the form of mega menus in totally unique and different ways to really give website prospects the ability to rabbit hole into your extensive content offerings. Advanced filters or mega menus allow users to choose content by industry, topic, medium or other filters you choose based on their relevance.
This allows you to take your users beyond simple “blogs” and filter through all the content that you work so hard to create on a daily basis. The best medium is available to the prospect that wants it and your users are able to sift through information more efficiently, assisting with your conversion rates down the road.
Related: HubSpot CMS development trends - mega menus are here to stay
\nComprehensive Strategy
\n
This sounds really simple and this is the most overused descriptor in the discussion of the plan you’ll have for your next HubSpot project, but it’s very important. Your strategy doesn’t just need to take into account your ideal buyer persona profile and their potential journey with your brand - it needs to go far beyond that. You need to take all those analytics that you gathered and really apply them to your UX and design strategy.
You need to understand not just how this fixes that issue you’re having or placates your boss with a new design, but how this will continue to solve for both the website visitors that will come once it is finished and the marketers that will use it behind the scenes. You need to always be asking yourself in this process, “Well, what’s going to come next” and then plan for that eventuality.
The most important thing? Foster an incredible relationship with a quality HubSpot CMS developer and never let them go. This will ensure that no matter how comprehensive your strategy is, you’re always prepared for the next project or evolution and discussing that with them.
Design that makes sense
\n
So many obvious suggestions here, right? While it’s been talked about, this one still deserves its own point. We are still genuinely surprised sometimes at how often website or web application design is either all about functionality and the user and not about aesthetics or the other way around. We love that massive image header - but what happens when you want to change the image? And do you want your users to actually do anything besides stare at that image? How about adding an opacity filter to your hero image module, the ability to change the size of that image or crop it to suit different needs, and flexibility to add a CTA in the future? Someday you may decide that singular image that you’ve based your entire design around no longer suits you.
Your design has to suit the marketers building and updating your website and all the different versions of your buyer persona that come around at any given time. That means it has to be flexible.
Easy to build
\n
HubSpot CMS is inherently easy, but we spend a lot of time adding features or functionality or building new modules for clients whose developers didn’t think everything through. A design in HubSpot should be stupid simple, but not so imple that you’ve limited the marketers ability to do a lot of different things within that one module.
We believe that modules should be super flexible - allowing for a lot of different ways to use the same module on any given page. If you’ve found yourself becoming frustrated with the limitations that you’re experiencing with your current modules and build or template that you have in HubSpot CMS, it may be time to reconsider what you’re working with and start anew with a better set of tools.
Faster load speeds
\n
Page speed insight and decreasing load speed is one of our biggest requests right now. As competitive marketers look to give themselves an edge, every millisecond matters. Only the best can rise to the top of Google, and small issues like images that aren’t properly scaled down, issues with the infrastructure of your resource library, too many scripts, script errors or a laundry list of other issues can bog down your load speed.
Get a qualified Hubspot developer in to do a few diagnostics and really determine what actions need to be taken so that your website can perform optimally for both your users and search engines.
Related: Page speed optimization - 5 factors bogging down your website
\nTo bring things full circle - Elmo loves the ABCs and you should consider at least a few of them if you want your HubSpot projects to really serve the people you’re after, your marketing team and your goals in the long term.
Bringing the right data to the table, approaching everything with a comprehensive strategy, keeping functional design in mind and making your information available to those trying to access it faster are the foundations for better Hubspot CMS development projects.
","rssSummary":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
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\n
![\"Oscar+the+Grouch\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Oscar%2Bthe%2BGrouch.png\")
\n
What things do your HubSpot CMS website and Oscar the Grouch’s trash collection have in common? More than you think.
Oscar the Grouch was one of Sesame Street’s most popular characters created by Jim Henson. With a green furry body, bold eyebrows and a permanent frown, he was a fixture on the television screens in many of our childhoods. His most identifying feature? The fact that he lived inside a trash can. One of his most popular songs was titled “I Love Trash”, an ode to all his favorite pieces of garbage.
\n
He held on to a 13-month-old newspaper with a smelly, dead fish wrapped inside it, an old, worn sneaker he got from his mom the day he was born, a defective clock, an old telephone and other random items - and we’re thinking they’re all pretty symbolic of the garbage inside many HubSpot CMS website that you might be holding onto.
While we don’t want to offend you by comparing your website to Oscar the Grouch’s trash collection - there are a few parallels we can draw here that might help put things into perspective.
Your old website and stinky landing pages are no better than a 13-month-old fishy newspaper.
\n
Oscar might love his stinky fish newspaper - but your aging website and outdated landing pages aren’t cutting it anymore. Website design trends change with time and that means updating your navigation for emerging trends (we love mega menus, for example) and refreshing some of those landing pages. When was the last time you did some heat map analysis or took the time to consult with a gifted HubSpot CMS developer to understand what trends they’re seeing and what recommendations they can make when it comes to your existing resources and offers? Been awhile? Never done it? It’s probably time.
Shaking a stinky fish wrapped in old news at your prospects isn’t exactly appealing to your target audience. There are so many ways that you could be repelling your website visitors - and it’s not just stale content. Whether it’s page speed issues sending your bounce rates skyrocketing or ill-conceived design, you need to explore ways to make your website and landing pages more appealing to your audience.
Technical SEO, page speed audits, UX design improvements and more can all go a long way to giving your website and marketing the baseline infrastructure updates it needs to thrive.
The design you loved years ago may not function for you now, just like Oscar’s old shoe 👞
\nI have here a sneaker that's tattered and worn
It's all full of holes and the laces are torn
A gift from my mother the day I was born
I love it because it's trash
We’re all a little nostalgic sometimes, and while Oscar’s old shoe might be something he wants to hold onto, it’s time for you to let that old design go. You may have loved your website 5 years, 3 years or even 1 year ago - but odds are good that if you’re a savvy business leveraging HubSpot software, you’re constantly evolving in the way you deliver your products and services to your audience.
That old design got you by, but you need something more to really move your website prospects into action and an outdated website isn’t gonna cut it. Why? 81% of people think less of a business if its website is outdated, according to SearchEngineJournal.com and 39% would think twice about using a product or service if the website isn’t fresh and current.
The very last thing you need is your salespeople and marketing working hard on your behalf to get people to your website, only for the outdated design, features and information to send them packing. In a world of picky customers, where the smallest issues can repel your customers, don’t hold on to outdated design just because you like it or it worked before.
What’s the point in metrics if you’re obsessed with a broken clock?
\n
Oscar the Grouch’s love for a broken clock might entertain preschoolers, but your website prospects are anything but amused by your failure to acknowledge the most important metrics.
You should be actively exploring metrics like time on page, session duration, interactions per visit, pages viewed and more. This will help you to determine how much time your prospects are spending on your website, what actions they’re taking and what content is sending them away or closer to conversion.
The journey of a buyer once they arrive at your website is so important. Understanding the actions the most qualified leads are taking is critical - and yet you and your development team are ignoring these metrics when designing your new website or making strategic designs for new features.
You can stare all you want at that clock, but the hands won’t move until you fix it. Dig into your metrics and gather intelligent insight from them that’s actionable. You don’t have to generally focus on improving every single one of them, but identifying trends in problematic pages that can be tweaked to help buyers convert better from a technical SEO, UX or content perspective will go a long way.
Broken telephones don't work to reach people
\n
Oscar can hold onto old, broken telephones all he wants inside that trash can of his, but your website lead capture efforts need to be updated regularly, especially if you’re an agency. Take the time to audit old landing page designs, pop ups, chatbots and tweak campaigns to help them work better for your audience.
You also need to start exploring how emerging applications and integrations can help you maximize the reach that you have with your audience. Apps that actively manage phone call and text message campaigns and integrate with HubSpot can help make the lives of your sales team easier and give you much more insight about what’s working and not working. You’d be surprised how much replacing that “old phone” can save you when it comes to automating your outreach and combining it with your inbound efforts with the help of a HubSpot developer.
At the end of the day, you are in control over the performance of your website in the bigger strategy that is your inbound marketing. If you’ve made it this far, we know that you probably agree - it’s long past time to take a look at some of the important metrics and design elements of your website and give it all a much needed facelift.
Oscar the Grouch’s love for trash might have been charming in the context of Sesame Street’s character quirks, but there’s no amount of website trash that will help endear your prospects to you in the same way.
It’s definitely time for an audit.
Let’s sit down and sift through things together to see where we can help.
\n","rss_body":"
\n\n
\n
\n
What things do your HubSpot CMS website and Oscar the Grouch’s trash collection have in common? More than you think.
Oscar the Grouch was one of Sesame Street’s most popular characters created by Jim Henson. With a green furry body, bold eyebrows and a permanent frown, he was a fixture on the television screens in many of our childhoods. His most identifying feature? The fact that he lived inside a trash can. One of his most popular songs was titled “I Love Trash”, an ode to all his favorite pieces of garbage.
\n
He held on to a 13-month-old newspaper with a smelly, dead fish wrapped inside it, an old, worn sneaker he got from his mom the day he was born, a defective clock, an old telephone and other random items - and we’re thinking they’re all pretty symbolic of the garbage inside many HubSpot CMS website that you might be holding onto.
While we don’t want to offend you by comparing your website to Oscar the Grouch’s trash collection - there are a few parallels we can draw here that might help put things into perspective.
Your old website and stinky landing pages are no better than a 13-month-old fishy newspaper.
\n
Oscar might love his stinky fish newspaper - but your aging website and outdated landing pages aren’t cutting it anymore. Website design trends change with time and that means updating your navigation for emerging trends (we love mega menus, for example) and refreshing some of those landing pages. When was the last time you did some heat map analysis or took the time to consult with a gifted HubSpot CMS developer to understand what trends they’re seeing and what recommendations they can make when it comes to your existing resources and offers? Been awhile? Never done it? It’s probably time.
Shaking a stinky fish wrapped in old news at your prospects isn’t exactly appealing to your target audience. There are so many ways that you could be repelling your website visitors - and it’s not just stale content. Whether it’s page speed issues sending your bounce rates skyrocketing or ill-conceived design, you need to explore ways to make your website and landing pages more appealing to your audience.
Technical SEO, page speed audits, UX design improvements and more can all go a long way to giving your website and marketing the baseline infrastructure updates it needs to thrive.
The design you loved years ago may not function for you now, just like Oscar’s old shoe 👞
\nI have here a sneaker that's tattered and worn
It's all full of holes and the laces are torn
A gift from my mother the day I was born
I love it because it's trash
We’re all a little nostalgic sometimes, and while Oscar’s old shoe might be something he wants to hold onto, it’s time for you to let that old design go. You may have loved your website 5 years, 3 years or even 1 year ago - but odds are good that if you’re a savvy business leveraging HubSpot software, you’re constantly evolving in the way you deliver your products and services to your audience.
That old design got you by, but you need something more to really move your website prospects into action and an outdated website isn’t gonna cut it. Why? 81% of people think less of a business if its website is outdated, according to SearchEngineJournal.com and 39% would think twice about using a product or service if the website isn’t fresh and current.
The very last thing you need is your salespeople and marketing working hard on your behalf to get people to your website, only for the outdated design, features and information to send them packing. In a world of picky customers, where the smallest issues can repel your customers, don’t hold on to outdated design just because you like it or it worked before.
What’s the point in metrics if you’re obsessed with a broken clock?
\n
Oscar the Grouch’s love for a broken clock might entertain preschoolers, but your website prospects are anything but amused by your failure to acknowledge the most important metrics.
You should be actively exploring metrics like time on page, session duration, interactions per visit, pages viewed and more. This will help you to determine how much time your prospects are spending on your website, what actions they’re taking and what content is sending them away or closer to conversion.
The journey of a buyer once they arrive at your website is so important. Understanding the actions the most qualified leads are taking is critical - and yet you and your development team are ignoring these metrics when designing your new website or making strategic designs for new features.
You can stare all you want at that clock, but the hands won’t move until you fix it. Dig into your metrics and gather intelligent insight from them that’s actionable. You don’t have to generally focus on improving every single one of them, but identifying trends in problematic pages that can be tweaked to help buyers convert better from a technical SEO, UX or content perspective will go a long way.
Broken telephones don't work to reach people
\n
Oscar can hold onto old, broken telephones all he wants inside that trash can of his, but your website lead capture efforts need to be updated regularly, especially if you’re an agency. Take the time to audit old landing page designs, pop ups, chatbots and tweak campaigns to help them work better for your audience.
You also need to start exploring how emerging applications and integrations can help you maximize the reach that you have with your audience. Apps that actively manage phone call and text message campaigns and integrate with HubSpot can help make the lives of your sales team easier and give you much more insight about what’s working and not working. You’d be surprised how much replacing that “old phone” can save you when it comes to automating your outreach and combining it with your inbound efforts with the help of a HubSpot developer.
At the end of the day, you are in control over the performance of your website in the bigger strategy that is your inbound marketing. If you’ve made it this far, we know that you probably agree - it’s long past time to take a look at some of the important metrics and design elements of your website and give it all a much needed facelift.
Oscar the Grouch’s love for trash might have been charming in the context of Sesame Street’s character quirks, but there’s no amount of website trash that will help endear your prospects to you in the same way.
It’s definitely time for an audit.
Let’s sit down and sift through things together to see where we can help.
\n\n
\n
\n
What things do your HubSpot CMS website and Oscar the Grouch’s trash collection have in common? More than you think.
Oscar the Grouch was one of Sesame Street’s most popular characters created by Jim Henson. With a green furry body, bold eyebrows and a permanent frown, he was a fixture on the television screens in many of our childhoods. His most identifying feature? The fact that he lived inside a trash can. One of his most popular songs was titled “I Love Trash”, an ode to all his favorite pieces of garbage.
\n
He held on to a 13-month-old newspaper with a smelly, dead fish wrapped inside it, an old, worn sneaker he got from his mom the day he was born, a defective clock, an old telephone and other random items - and we’re thinking they’re all pretty symbolic of the garbage inside many HubSpot CMS website that you might be holding onto.
While we don’t want to offend you by comparing your website to Oscar the Grouch’s trash collection - there are a few parallels we can draw here that might help put things into perspective.
Your old website and stinky landing pages are no better than a 13-month-old fishy newspaper.
\n
Oscar might love his stinky fish newspaper - but your aging website and outdated landing pages aren’t cutting it anymore. Website design trends change with time and that means updating your navigation for emerging trends (we love mega menus, for example) and refreshing some of those landing pages. When was the last time you did some heat map analysis or took the time to consult with a gifted HubSpot CMS developer to understand what trends they’re seeing and what recommendations they can make when it comes to your existing resources and offers? Been awhile? Never done it? It’s probably time.
Shaking a stinky fish wrapped in old news at your prospects isn’t exactly appealing to your target audience. There are so many ways that you could be repelling your website visitors - and it’s not just stale content. Whether it’s page speed issues sending your bounce rates skyrocketing or ill-conceived design, you need to explore ways to make your website and landing pages more appealing to your audience.
Technical SEO, page speed audits, UX design improvements and more can all go a long way to giving your website and marketing the baseline infrastructure updates it needs to thrive.
The design you loved years ago may not function for you now, just like Oscar’s old shoe 👞
\nI have here a sneaker that's tattered and worn
It's all full of holes and the laces are torn
A gift from my mother the day I was born
I love it because it's trash
We’re all a little nostalgic sometimes, and while Oscar’s old shoe might be something he wants to hold onto, it’s time for you to let that old design go. You may have loved your website 5 years, 3 years or even 1 year ago - but odds are good that if you’re a savvy business leveraging HubSpot software, you’re constantly evolving in the way you deliver your products and services to your audience.
That old design got you by, but you need something more to really move your website prospects into action and an outdated website isn’t gonna cut it. Why? 81% of people think less of a business if its website is outdated, according to SearchEngineJournal.com and 39% would think twice about using a product or service if the website isn’t fresh and current.
The very last thing you need is your salespeople and marketing working hard on your behalf to get people to your website, only for the outdated design, features and information to send them packing. In a world of picky customers, where the smallest issues can repel your customers, don’t hold on to outdated design just because you like it or it worked before.
What’s the point in metrics if you’re obsessed with a broken clock?
\n
Oscar the Grouch’s love for a broken clock might entertain preschoolers, but your website prospects are anything but amused by your failure to acknowledge the most important metrics.
You should be actively exploring metrics like time on page, session duration, interactions per visit, pages viewed and more. This will help you to determine how much time your prospects are spending on your website, what actions they’re taking and what content is sending them away or closer to conversion.
The journey of a buyer once they arrive at your website is so important. Understanding the actions the most qualified leads are taking is critical - and yet you and your development team are ignoring these metrics when designing your new website or making strategic designs for new features.
You can stare all you want at that clock, but the hands won’t move until you fix it. Dig into your metrics and gather intelligent insight from them that’s actionable. You don’t have to generally focus on improving every single one of them, but identifying trends in problematic pages that can be tweaked to help buyers convert better from a technical SEO, UX or content perspective will go a long way.
Broken telephones don't work to reach people
\n
Oscar can hold onto old, broken telephones all he wants inside that trash can of his, but your website lead capture efforts need to be updated regularly, especially if you’re an agency. Take the time to audit old landing page designs, pop ups, chatbots and tweak campaigns to help them work better for your audience.
You also need to start exploring how emerging applications and integrations can help you maximize the reach that you have with your audience. Apps that actively manage phone call and text message campaigns and integrate with HubSpot can help make the lives of your sales team easier and give you much more insight about what’s working and not working. You’d be surprised how much replacing that “old phone” can save you when it comes to automating your outreach and combining it with your inbound efforts with the help of a HubSpot developer.
At the end of the day, you are in control over the performance of your website in the bigger strategy that is your inbound marketing. If you’ve made it this far, we know that you probably agree - it’s long past time to take a look at some of the important metrics and design elements of your website and give it all a much needed facelift.
Oscar the Grouch’s love for trash might have been charming in the context of Sesame Street’s character quirks, but there’s no amount of website trash that will help endear your prospects to you in the same way.
It’s definitely time for an audit.
Let’s sit down and sift through things together to see where we can help.
\n\n
\n
\n
What things do your HubSpot CMS website and Oscar the Grouch’s trash collection have in common? More than you think.
Oscar the Grouch was one of Sesame Street’s most popular characters created by Jim Henson. With a green furry body, bold eyebrows and a permanent frown, he was a fixture on the television screens in many of our childhoods. His most identifying feature? The fact that he lived inside a trash can. One of his most popular songs was titled “I Love Trash”, an ode to all his favorite pieces of garbage.
\n
He held on to a 13-month-old newspaper with a smelly, dead fish wrapped inside it, an old, worn sneaker he got from his mom the day he was born, a defective clock, an old telephone and other random items - and we’re thinking they’re all pretty symbolic of the garbage inside many HubSpot CMS website that you might be holding onto.
While we don’t want to offend you by comparing your website to Oscar the Grouch’s trash collection - there are a few parallels we can draw here that might help put things into perspective.
Your old website and stinky landing pages are no better than a 13-month-old fishy newspaper.
\n
Oscar might love his stinky fish newspaper - but your aging website and outdated landing pages aren’t cutting it anymore. Website design trends change with time and that means updating your navigation for emerging trends (we love mega menus, for example) and refreshing some of those landing pages. When was the last time you did some heat map analysis or took the time to consult with a gifted HubSpot CMS developer to understand what trends they’re seeing and what recommendations they can make when it comes to your existing resources and offers? Been awhile? Never done it? It’s probably time.
Shaking a stinky fish wrapped in old news at your prospects isn’t exactly appealing to your target audience. There are so many ways that you could be repelling your website visitors - and it’s not just stale content. Whether it’s page speed issues sending your bounce rates skyrocketing or ill-conceived design, you need to explore ways to make your website and landing pages more appealing to your audience.
Technical SEO, page speed audits, UX design improvements and more can all go a long way to giving your website and marketing the baseline infrastructure updates it needs to thrive.
The design you loved years ago may not function for you now, just like Oscar’s old shoe 👞
\nI have here a sneaker that's tattered and worn
It's all full of holes and the laces are torn
A gift from my mother the day I was born
I love it because it's trash
We’re all a little nostalgic sometimes, and while Oscar’s old shoe might be something he wants to hold onto, it’s time for you to let that old design go. You may have loved your website 5 years, 3 years or even 1 year ago - but odds are good that if you’re a savvy business leveraging HubSpot software, you’re constantly evolving in the way you deliver your products and services to your audience.
That old design got you by, but you need something more to really move your website prospects into action and an outdated website isn’t gonna cut it. Why? 81% of people think less of a business if its website is outdated, according to SearchEngineJournal.com and 39% would think twice about using a product or service if the website isn’t fresh and current.
The very last thing you need is your salespeople and marketing working hard on your behalf to get people to your website, only for the outdated design, features and information to send them packing. In a world of picky customers, where the smallest issues can repel your customers, don’t hold on to outdated design just because you like it or it worked before.
What’s the point in metrics if you’re obsessed with a broken clock?
\n
Oscar the Grouch’s love for a broken clock might entertain preschoolers, but your website prospects are anything but amused by your failure to acknowledge the most important metrics.
You should be actively exploring metrics like time on page, session duration, interactions per visit, pages viewed and more. This will help you to determine how much time your prospects are spending on your website, what actions they’re taking and what content is sending them away or closer to conversion.
The journey of a buyer once they arrive at your website is so important. Understanding the actions the most qualified leads are taking is critical - and yet you and your development team are ignoring these metrics when designing your new website or making strategic designs for new features.
You can stare all you want at that clock, but the hands won’t move until you fix it. Dig into your metrics and gather intelligent insight from them that’s actionable. You don’t have to generally focus on improving every single one of them, but identifying trends in problematic pages that can be tweaked to help buyers convert better from a technical SEO, UX or content perspective will go a long way.
Broken telephones don't work to reach people
\n
Oscar can hold onto old, broken telephones all he wants inside that trash can of his, but your website lead capture efforts need to be updated regularly, especially if you’re an agency. Take the time to audit old landing page designs, pop ups, chatbots and tweak campaigns to help them work better for your audience.
You also need to start exploring how emerging applications and integrations can help you maximize the reach that you have with your audience. Apps that actively manage phone call and text message campaigns and integrate with HubSpot can help make the lives of your sales team easier and give you much more insight about what’s working and not working. You’d be surprised how much replacing that “old phone” can save you when it comes to automating your outreach and combining it with your inbound efforts with the help of a HubSpot developer.
At the end of the day, you are in control over the performance of your website in the bigger strategy that is your inbound marketing. If you’ve made it this far, we know that you probably agree - it’s long past time to take a look at some of the important metrics and design elements of your website and give it all a much needed facelift.
Oscar the Grouch’s love for trash might have been charming in the context of Sesame Street’s character quirks, but there’s no amount of website trash that will help endear your prospects to you in the same way.
It’s definitely time for an audit.
Let’s sit down and sift through things together to see where we can help.
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What things do your HubSpot CMS website and Oscar the Grouch’s trash collection have in common? More than you think.
Oscar the Grouch was one of Sesame Street’s most popular characters created by Jim Henson. With a green furry body, bold eyebrows and a permanent frown, he was a fixture on the television screens in many of our childhoods. His most identifying feature? The fact that he lived inside a trash can. One of his most popular songs was titled “I Love Trash”, an ode to all his favorite pieces of garbage.
\n
He held on to a 13-month-old newspaper with a smelly, dead fish wrapped inside it, an old, worn sneaker he got from his mom the day he was born, a defective clock, an old telephone and other random items - and we’re thinking they’re all pretty symbolic of the garbage inside many HubSpot CMS website that you might be holding onto.
While we don’t want to offend you by comparing your website to Oscar the Grouch’s trash collection - there are a few parallels we can draw here that might help put things into perspective.
Your old website and stinky landing pages are no better than a 13-month-old fishy newspaper.
\n
Oscar might love his stinky fish newspaper - but your aging website and outdated landing pages aren’t cutting it anymore. Website design trends change with time and that means updating your navigation for emerging trends (we love mega menus, for example) and refreshing some of those landing pages. When was the last time you did some heat map analysis or took the time to consult with a gifted HubSpot CMS developer to understand what trends they’re seeing and what recommendations they can make when it comes to your existing resources and offers? Been awhile? Never done it? It’s probably time.
Shaking a stinky fish wrapped in old news at your prospects isn’t exactly appealing to your target audience. There are so many ways that you could be repelling your website visitors - and it’s not just stale content. Whether it’s page speed issues sending your bounce rates skyrocketing or ill-conceived design, you need to explore ways to make your website and landing pages more appealing to your audience.
Technical SEO, page speed audits, UX design improvements and more can all go a long way to giving your website and marketing the baseline infrastructure updates it needs to thrive.
The design you loved years ago may not function for you now, just like Oscar’s old shoe 👞
\nI have here a sneaker that's tattered and worn
It's all full of holes and the laces are torn
A gift from my mother the day I was born
I love it because it's trash
We’re all a little nostalgic sometimes, and while Oscar’s old shoe might be something he wants to hold onto, it’s time for you to let that old design go. You may have loved your website 5 years, 3 years or even 1 year ago - but odds are good that if you’re a savvy business leveraging HubSpot software, you’re constantly evolving in the way you deliver your products and services to your audience.
That old design got you by, but you need something more to really move your website prospects into action and an outdated website isn’t gonna cut it. Why? 81% of people think less of a business if its website is outdated, according to SearchEngineJournal.com and 39% would think twice about using a product or service if the website isn’t fresh and current.
The very last thing you need is your salespeople and marketing working hard on your behalf to get people to your website, only for the outdated design, features and information to send them packing. In a world of picky customers, where the smallest issues can repel your customers, don’t hold on to outdated design just because you like it or it worked before.
What’s the point in metrics if you’re obsessed with a broken clock?
\n
Oscar the Grouch’s love for a broken clock might entertain preschoolers, but your website prospects are anything but amused by your failure to acknowledge the most important metrics.
You should be actively exploring metrics like time on page, session duration, interactions per visit, pages viewed and more. This will help you to determine how much time your prospects are spending on your website, what actions they’re taking and what content is sending them away or closer to conversion.
The journey of a buyer once they arrive at your website is so important. Understanding the actions the most qualified leads are taking is critical - and yet you and your development team are ignoring these metrics when designing your new website or making strategic designs for new features.
You can stare all you want at that clock, but the hands won’t move until you fix it. Dig into your metrics and gather intelligent insight from them that’s actionable. You don’t have to generally focus on improving every single one of them, but identifying trends in problematic pages that can be tweaked to help buyers convert better from a technical SEO, UX or content perspective will go a long way.
Broken telephones don't work to reach people
\n
Oscar can hold onto old, broken telephones all he wants inside that trash can of his, but your website lead capture efforts need to be updated regularly, especially if you’re an agency. Take the time to audit old landing page designs, pop ups, chatbots and tweak campaigns to help them work better for your audience.
You also need to start exploring how emerging applications and integrations can help you maximize the reach that you have with your audience. Apps that actively manage phone call and text message campaigns and integrate with HubSpot can help make the lives of your sales team easier and give you much more insight about what’s working and not working. You’d be surprised how much replacing that “old phone” can save you when it comes to automating your outreach and combining it with your inbound efforts with the help of a HubSpot developer.
At the end of the day, you are in control over the performance of your website in the bigger strategy that is your inbound marketing. If you’ve made it this far, we know that you probably agree - it’s long past time to take a look at some of the important metrics and design elements of your website and give it all a much needed facelift.
Oscar the Grouch’s love for trash might have been charming in the context of Sesame Street’s character quirks, but there’s no amount of website trash that will help endear your prospects to you in the same way.
It’s definitely time for an audit.
Let’s sit down and sift through things together to see where we can help.
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API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n","post_body":"API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n\n![\"complicated\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/complicated.jpeg\")
How will this affect me?
\n
API keys are the most common way that developers have authenticated private integrations with HubSpot in the past. If you have a private or custom built integration with HubSpot or outside systems that feed data into HubSpot, it was more than likely authenticated with API keys and you probably need to have it reconfigured. Sunsetting HubSpot API keys is going to impact a lot of HubSpot customers, so you’ll want to reach out to your development partner soon to get switched over to private app authentication.
What happens if I don't make the transition in time?
\n
Simply put - your application will stop integrating. Once the API keys expire they’ll no longer authenticate and data will no longer pass through to HubSpot or your third party application. This could impact a number of different departments and employees depending on how your business uses this data and cause workflow issues through the organization.
How long will this take?
\n
In the majority of API integration situations, moving over to Private Apps from API keys shouldn’t take more than a few hours. We did have one situation take as long as 9 hours with a client with legacy integrations handled by multiple different developers and outsourced offshore teams, but most of that was chasing down information.
What if I no longer work with my developer?
\n
If you no longer work with your developer, you can still easily make the transition, it’s just a matter of finding a HubSpot CMS developer to work with and understanding that it may take extra time to find what is needed to make the changes.
Here are a few scenarios we’ve experienced making our own changes and helping clients make the switch:
\n\n
deckerdevs conversion: < 1 hour
\n
For deckerdevs, because we are very familiar with and completed our own integrations, conversion will only take us about 30 minutes, 45 if we get distracted. The more you know about your integrations including where they are located and whether or not you have access, the less time the conversion will take.
Scenario A - A few custom coded workflows: 2 hours
\n
One of our clients has a few custom coded workflows. Each workflow connects different aspects of their hubspot integration with deals and contacts to an outside system. Because everything was inside HubSpot to run this integration, we were able to quickly wrap these up in 2 hours.
Scenario B - PHP Web Application: 2.5 hours
\n
Another of our clients has a PHP web application that reaches out to HubSpot and pushes/pulls different products from their tool and integrates into the blog as well as sales process. They have another cloud server to help push data to their ERP. We were able to provide a simple email to their development team to get this migrated. We emailed back and forth a couple times with the development team and got both of their authentication points updated in a total of 2.5 hours.
Scenario C - Legacy Integrations by Multiple Developers, Access Issues: 8.5 hours
\n
A more complicated situation we encountered with a client included a legacy integration that was led by people no longer employed at the organization and was completed by an offshore outsourced team. The majority of our time was spent doing research on items and guiding the client on what they should be searching for in their email and invoices. Once we finally drilled down and found out who we needed to talk to, it took a couple hours trying to locate the account so we could gain access to where the integration takes place. We chased after a few rabbits on this one and spent about 8.5 hours working through these issues.
What's the bottom line?
\n
It’s hard to say how long your conversion to Private Apps will take, but if your company’s approach to technology is anything like Scenario C and has a complicated or mismanaged tech stack, we encourage you to reach out to a HubSpot API Integration specialist as soon as possible.
Don't have anyone to help you with your conversion? We're happy to help.
get help with your api integration
\n","rss_summary":"
API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n","rss_body":"API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n\n
How will this affect me?
\n
API keys are the most common way that developers have authenticated private integrations with HubSpot in the past. If you have a private or custom built integration with HubSpot or outside systems that feed data into HubSpot, it was more than likely authenticated with API keys and you probably need to have it reconfigured. Sunsetting HubSpot API keys is going to impact a lot of HubSpot customers, so you’ll want to reach out to your development partner soon to get switched over to private app authentication.
What happens if I don't make the transition in time?
\n
Simply put - your application will stop integrating. Once the API keys expire they’ll no longer authenticate and data will no longer pass through to HubSpot or your third party application. This could impact a number of different departments and employees depending on how your business uses this data and cause workflow issues through the organization.
How long will this take?
\n
In the majority of API integration situations, moving over to Private Apps from API keys shouldn’t take more than a few hours. We did have one situation take as long as 9 hours with a client with legacy integrations handled by multiple different developers and outsourced offshore teams, but most of that was chasing down information.
What if I no longer work with my developer?
\n
If you no longer work with your developer, you can still easily make the transition, it’s just a matter of finding a HubSpot CMS developer to work with and understanding that it may take extra time to find what is needed to make the changes.
Here are a few scenarios we’ve experienced making our own changes and helping clients make the switch:
\n\n
deckerdevs conversion: < 1 hour
\n
For deckerdevs, because we are very familiar with and completed our own integrations, conversion will only take us about 30 minutes, 45 if we get distracted. The more you know about your integrations including where they are located and whether or not you have access, the less time the conversion will take.
Scenario A - A few custom coded workflows: 2 hours
\n
One of our clients has a few custom coded workflows. Each workflow connects different aspects of their hubspot integration with deals and contacts to an outside system. Because everything was inside HubSpot to run this integration, we were able to quickly wrap these up in 2 hours.
Scenario B - PHP Web Application: 2.5 hours
\n
Another of our clients has a PHP web application that reaches out to HubSpot and pushes/pulls different products from their tool and integrates into the blog as well as sales process. They have another cloud server to help push data to their ERP. We were able to provide a simple email to their development team to get this migrated. We emailed back and forth a couple times with the development team and got both of their authentication points updated in a total of 2.5 hours.
Scenario C - Legacy Integrations by Multiple Developers, Access Issues: 8.5 hours
\n
A more complicated situation we encountered with a client included a legacy integration that was led by people no longer employed at the organization and was completed by an offshore outsourced team. The majority of our time was spent doing research on items and guiding the client on what they should be searching for in their email and invoices. Once we finally drilled down and found out who we needed to talk to, it took a couple hours trying to locate the account so we could gain access to where the integration takes place. We chased after a few rabbits on this one and spent about 8.5 hours working through these issues.
What's the bottom line?
\n
It’s hard to say how long your conversion to Private Apps will take, but if your company’s approach to technology is anything like Scenario C and has a complicated or mismanaged tech stack, we encourage you to reach out to a HubSpot API Integration specialist as soon as possible.
Don't have anyone to help you with your conversion? We're happy to help.
get help with your api integration
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API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n\n
How will this affect me?
\n
API keys are the most common way that developers have authenticated private integrations with HubSpot in the past. If you have a private or custom built integration with HubSpot or outside systems that feed data into HubSpot, it was more than likely authenticated with API keys and you probably need to have it reconfigured. Sunsetting HubSpot API keys is going to impact a lot of HubSpot customers, so you’ll want to reach out to your development partner soon to get switched over to private app authentication.
What happens if I don't make the transition in time?
\n
Simply put - your application will stop integrating. Once the API keys expire they’ll no longer authenticate and data will no longer pass through to HubSpot or your third party application. This could impact a number of different departments and employees depending on how your business uses this data and cause workflow issues through the organization.
How long will this take?
\n
In the majority of API integration situations, moving over to Private Apps from API keys shouldn’t take more than a few hours. We did have one situation take as long as 9 hours with a client with legacy integrations handled by multiple different developers and outsourced offshore teams, but most of that was chasing down information.
What if I no longer work with my developer?
\n
If you no longer work with your developer, you can still easily make the transition, it’s just a matter of finding a HubSpot CMS developer to work with and understanding that it may take extra time to find what is needed to make the changes.
Here are a few scenarios we’ve experienced making our own changes and helping clients make the switch:
\n\n
deckerdevs conversion: < 1 hour
\n
For deckerdevs, because we are very familiar with and completed our own integrations, conversion will only take us about 30 minutes, 45 if we get distracted. The more you know about your integrations including where they are located and whether or not you have access, the less time the conversion will take.
Scenario A - A few custom coded workflows: 2 hours
\n
One of our clients has a few custom coded workflows. Each workflow connects different aspects of their hubspot integration with deals and contacts to an outside system. Because everything was inside HubSpot to run this integration, we were able to quickly wrap these up in 2 hours.
Scenario B - PHP Web Application: 2.5 hours
\n
Another of our clients has a PHP web application that reaches out to HubSpot and pushes/pulls different products from their tool and integrates into the blog as well as sales process. They have another cloud server to help push data to their ERP. We were able to provide a simple email to their development team to get this migrated. We emailed back and forth a couple times with the development team and got both of their authentication points updated in a total of 2.5 hours.
Scenario C - Legacy Integrations by Multiple Developers, Access Issues: 8.5 hours
\n
A more complicated situation we encountered with a client included a legacy integration that was led by people no longer employed at the organization and was completed by an offshore outsourced team. The majority of our time was spent doing research on items and guiding the client on what they should be searching for in their email and invoices. Once we finally drilled down and found out who we needed to talk to, it took a couple hours trying to locate the account so we could gain access to where the integration takes place. We chased after a few rabbits on this one and spent about 8.5 hours working through these issues.
What's the bottom line?
\n
It’s hard to say how long your conversion to Private Apps will take, but if your company’s approach to technology is anything like Scenario C and has a complicated or mismanaged tech stack, we encourage you to reach out to a HubSpot API Integration specialist as soon as possible.
Don't have anyone to help you with your conversion? We're happy to help.
get help with your api integration
\n","postBodyRss":"
API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
\n\n
How will this affect me?
\n
API keys are the most common way that developers have authenticated private integrations with HubSpot in the past. If you have a private or custom built integration with HubSpot or outside systems that feed data into HubSpot, it was more than likely authenticated with API keys and you probably need to have it reconfigured. Sunsetting HubSpot API keys is going to impact a lot of HubSpot customers, so you’ll want to reach out to your development partner soon to get switched over to private app authentication.
What happens if I don't make the transition in time?
\n
Simply put - your application will stop integrating. Once the API keys expire they’ll no longer authenticate and data will no longer pass through to HubSpot or your third party application. This could impact a number of different departments and employees depending on how your business uses this data and cause workflow issues through the organization.
How long will this take?
\n
In the majority of API integration situations, moving over to Private Apps from API keys shouldn’t take more than a few hours. We did have one situation take as long as 9 hours with a client with legacy integrations handled by multiple different developers and outsourced offshore teams, but most of that was chasing down information.
What if I no longer work with my developer?
\n
If you no longer work with your developer, you can still easily make the transition, it’s just a matter of finding a HubSpot CMS developer to work with and understanding that it may take extra time to find what is needed to make the changes.
Here are a few scenarios we’ve experienced making our own changes and helping clients make the switch:
\n\n
deckerdevs conversion: < 1 hour
\n
For deckerdevs, because we are very familiar with and completed our own integrations, conversion will only take us about 30 minutes, 45 if we get distracted. The more you know about your integrations including where they are located and whether or not you have access, the less time the conversion will take.
Scenario A - A few custom coded workflows: 2 hours
\n
One of our clients has a few custom coded workflows. Each workflow connects different aspects of their hubspot integration with deals and contacts to an outside system. Because everything was inside HubSpot to run this integration, we were able to quickly wrap these up in 2 hours.
Scenario B - PHP Web Application: 2.5 hours
\n
Another of our clients has a PHP web application that reaches out to HubSpot and pushes/pulls different products from their tool and integrates into the blog as well as sales process. They have another cloud server to help push data to their ERP. We were able to provide a simple email to their development team to get this migrated. We emailed back and forth a couple times with the development team and got both of their authentication points updated in a total of 2.5 hours.
Scenario C - Legacy Integrations by Multiple Developers, Access Issues: 8.5 hours
\n
A more complicated situation we encountered with a client included a legacy integration that was led by people no longer employed at the organization and was completed by an offshore outsourced team. The majority of our time was spent doing research on items and guiding the client on what they should be searching for in their email and invoices. Once we finally drilled down and found out who we needed to talk to, it took a couple hours trying to locate the account so we could gain access to where the integration takes place. We chased after a few rabbits on this one and spent about 8.5 hours working through these issues.
What's the bottom line?
\n
It’s hard to say how long your conversion to Private Apps will take, but if your company’s approach to technology is anything like Scenario C and has a complicated or mismanaged tech stack, we encourage you to reach out to a HubSpot API Integration specialist as soon as possible.
Don't have anyone to help you with your conversion? We're happy to help.
get help with your api integration
\n","postEmailContent":"
API (Application Programming Interface) keys are codes that are used to identify and authenticate an application or user. HubSpot currently uses API keys as one of three authentication methods when it comes to application integrations. However, HubSpot published a blog in June stating they would be eliminating API keys in favor of Private Apps. API keys will no longer be recognized as of November 30, 2022. The last day to request an extension after this date will be October 1, 2022 - and this is all important for anyone dealing with custom integrations or web application that use API keys for authentication.
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\n\n
How will this affect me?
\n
API keys are the most common way that developers have authenticated private integrations with HubSpot in the past. If you have a private or custom built integration with HubSpot or outside systems that feed data into HubSpot, it was more than likely authenticated with API keys and you probably need to have it reconfigured. Sunsetting HubSpot API keys is going to impact a lot of HubSpot customers, so you’ll want to reach out to your development partner soon to get switched over to private app authentication.
What happens if I don't make the transition in time?
\n
Simply put - your application will stop integrating. Once the API keys expire they’ll no longer authenticate and data will no longer pass through to HubSpot or your third party application. This could impact a number of different departments and employees depending on how your business uses this data and cause workflow issues through the organization.
How long will this take?
\n
In the majority of API integration situations, moving over to Private Apps from API keys shouldn’t take more than a few hours. We did have one situation take as long as 9 hours with a client with legacy integrations handled by multiple different developers and outsourced offshore teams, but most of that was chasing down information.
What if I no longer work with my developer?
\n
If you no longer work with your developer, you can still easily make the transition, it’s just a matter of finding a HubSpot CMS developer to work with and understanding that it may take extra time to find what is needed to make the changes.
Here are a few scenarios we’ve experienced making our own changes and helping clients make the switch:
\n\n
deckerdevs conversion: < 1 hour
\n
For deckerdevs, because we are very familiar with and completed our own integrations, conversion will only take us about 30 minutes, 45 if we get distracted. The more you know about your integrations including where they are located and whether or not you have access, the less time the conversion will take.
Scenario A - A few custom coded workflows: 2 hours
\n
One of our clients has a few custom coded workflows. Each workflow connects different aspects of their hubspot integration with deals and contacts to an outside system. Because everything was inside HubSpot to run this integration, we were able to quickly wrap these up in 2 hours.
Scenario B - PHP Web Application: 2.5 hours
\n
Another of our clients has a PHP web application that reaches out to HubSpot and pushes/pulls different products from their tool and integrates into the blog as well as sales process. They have another cloud server to help push data to their ERP. We were able to provide a simple email to their development team to get this migrated. We emailed back and forth a couple times with the development team and got both of their authentication points updated in a total of 2.5 hours.
Scenario C - Legacy Integrations by Multiple Developers, Access Issues: 8.5 hours
\n
A more complicated situation we encountered with a client included a legacy integration that was led by people no longer employed at the organization and was completed by an offshore outsourced team. The majority of our time was spent doing research on items and guiding the client on what they should be searching for in their email and invoices. Once we finally drilled down and found out who we needed to talk to, it took a couple hours trying to locate the account so we could gain access to where the integration takes place. We chased after a few rabbits on this one and spent about 8.5 hours working through these issues.
What's the bottom line?
\n
It’s hard to say how long your conversion to Private Apps will take, but if your company’s approach to technology is anything like Scenario C and has a complicated or mismanaged tech stack, we encourage you to reach out to a HubSpot API Integration specialist as soon as possible.
Don't have anyone to help you with your conversion? We're happy to help.
get help with your api integration
\n","rssSummary":"
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CMS Developer: Part 3","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_summary":"We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
Can you provide me with references?
\n![\"job-interview-memes-1-5d14a7ea1163a__700\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/job-interview-memes-1-5d14a7ea1163a__700.jpeg\")
This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.
Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.
If we are lower budget, can you work with us?
\n
Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.
Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.
Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.
Related: Agencies Should Pay More for Web Development Outsourcing
\n
Will you be able to provide open an honest feedback on our ideas and designs?
\n
Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.
Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.
Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.
Can you give more details on the developers that will be part of the project?
\n
Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.
Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.
What is the anticipated timeline?
\n
We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.
If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.
All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.
How will we communicate?
\n
Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.
Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.
Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel
\n\n
There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.
What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?
- \n
- Determine your priorities \n
- Work with a developer that you LIKE \n
- Expect to get back out exactly what you put in \n
- Stick to deadlines to help your project run on time \n
- Communicate changes that impact the project ASAP! \n
For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.
\nWe hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.
\nBe sure to check out Part 1 and Part 2.
\n\n
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
Can you provide me with references?
\n
This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.
Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.
If we are lower budget, can you work with us?
\n
Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.
Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.
Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.
Related: Agencies Should Pay More for Web Development Outsourcing
\n
Will you be able to provide open an honest feedback on our ideas and designs?
\n
Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.
Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.
Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.
Can you give more details on the developers that will be part of the project?
\n
Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.
Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.
What is the anticipated timeline?
\n
We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.
If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.
All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.
How will we communicate?
\n
Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.
Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.
Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel
\n\n
There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.
What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?
- \n
- Determine your priorities \n
- Work with a developer that you LIKE \n
- Expect to get back out exactly what you put in \n
- Stick to deadlines to help your project run on time \n
- Communicate changes that impact the project ASAP! \n
For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.
\nWe hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.
\nBe sure to check out Part 1 and Part 2.
\n\n
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
Can you provide me with references?
\n
This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.
Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.
If we are lower budget, can you work with us?
\n
Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.
Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.
Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.
Related: Agencies Should Pay More for Web Development Outsourcing
\n
Will you be able to provide open an honest feedback on our ideas and designs?
\n
Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.
Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.
Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.
Can you give more details on the developers that will be part of the project?
\n
Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.
Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.
What is the anticipated timeline?
\n
We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.
If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.
All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.
How will we communicate?
\n
Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.
Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.
Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel
\n\n
There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.
What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?
- \n
- Determine your priorities \n
- Work with a developer that you LIKE \n
- Expect to get back out exactly what you put in \n
- Stick to deadlines to help your project run on time \n
- Communicate changes that impact the project ASAP! \n
For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.
\nWe hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.
\nBe sure to check out Part 1 and Part 2.
\n\n
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
Can you provide me with references?
\n
This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.
Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.
If we are lower budget, can you work with us?
\n
Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.
Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.
Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.
Related: Agencies Should Pay More for Web Development Outsourcing
\n
Will you be able to provide open an honest feedback on our ideas and designs?
\n
Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.
Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.
Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.
Can you give more details on the developers that will be part of the project?
\n
Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.
Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.
What is the anticipated timeline?
\n
We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.
If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.
All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.
How will we communicate?
\n
Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.
Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.
Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel
\n\n
There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.
What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?
- \n
- Determine your priorities \n
- Work with a developer that you LIKE \n
- Expect to get back out exactly what you put in \n
- Stick to deadlines to help your project run on time \n
- Communicate changes that impact the project ASAP! \n
For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.
\nWe hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.
\nBe sure to check out Part 1 and Part 2.
\n\n
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
Can you provide me with references?
\n
This should be an easy one. Any developer that has experience in HubSpot CMS will be able to provide references of businesses or agencies that they’ve worked with to sing their praises as a developer.
Be sure to actually contact the references that you request. You’ll want to ask the references when they worked together and how the process went, as well as what they struggled with in the process and what went well. Struggles aren’t necessarily red flags, but how that developer handled the struggles could be, so make sure to ask about them.
If we are lower budget, can you work with us?
\n
Some developers won’t work with certain budgets - and that’s important to know in advance. This is a really good question to ask your developer so that you can plan appropriately. It’s important to make sure you are realistic about what a lower budget can fetch you.
Many developers can make a smaller budget work, but you’ll almost always have to compromise features in the immediate. Some HubSpot developers (like us) get creative when clients have a lower budget and break down a website project into phases to help with the expense over time. We refer to this as growth-driven design. Growth-driven design allows you to get all the features and functions that you want in a huge website project by breaking out those features into a predictable monthly budget over a longer time period to soften the financial blow of a robust website.
Growth-driven design is the best approach to maximizing your return on investment with HubSpot and really making your website into a lead-generation machine. Choosing a web developer based on price or paying less for cheap, outsourced development will usually come back to bite you somewhere else along the way, so be sure that you’re being realistic when it comes to your goals and what will be required in order to achieve them.
Related: Agencies Should Pay More for Web Development Outsourcing
\n
Will you be able to provide open an honest feedback on our ideas and designs?
\n
Having hard conversations is a skill set that’s extremely critical for a development partner, but one that isn’t often found, particularly when there are many layers of communication to pass through. A developer may become complacent and prone to order taking (we’ll keep saying it - your website isn’t a sub sandwich), especially when they’re bogged down with a lot of projects or just want to take a job for the money.
Other developers are here to make amazing websites that really deliver on a client’s behalf and help them reach their goals. They’re the type to geek out on page speed optimization and UX and A/B testing. They’re probably going to install a tool like Hotjar or Lucky Orange onto your website to understand user behavior.
Just because a design looks pretty, doesn’t mean that you’ve conceived exactly what a user might do when they interact with that information or planned that design out according to the buyer journey of your website visitors. An experienced developer has done this a few different times and they’re willing to say what will work and won’t work. At times we’ve been hamstrung when our agency clients are firm on a design, but that doesn’t mean we don’t speak up. Hire a developer that’s willing to say something and be willing to consider their opinion and feedback seriously when it comes to design changes, potential for design elements to cause website bloat and potential UX issues.
Can you give more details on the developers that will be part of the project?
\n
Our owner, technical director, lead developer and all around do-everything guy is the one on our sales calls - but in larger organizations, that’s not always the case. You’re usually dealing with a sales rep and there’s an entire hive of people dedicated to delivering on your behalf. This can be great in some ways, but in others it can be a bit like a game of telephone. Organizations, especially HubSpot Partners, are usually pretty good at hiring developers that align with their mission. However, this isn’t always the case and getting to know more about the person behind the development of your website can be helpful.
Dig into who they are, where they came from, who they’ve worked with in the past. An agency’s experience isn’t necessarily an individual developer’s experience. The more you learn about the projects your individual developer (or team of developers) has worked on and how that can contribute to the success of your site, the more you’ll understand about their mentality in the development of your website project.
What is the anticipated timeline?
\n
We hate “deadlines” - we prefer timelines. There are so many factors that can go into a website not being delivered on an exact date, and we think that choosing a random date for the completion for a huge project can set you up for disappointment. Your website isn’t a rocketship that’s launching into space. It’s not a one-and-done - it’s the delivery of something amazing. Almost like a child, you don’t want it coming out before it’s ready and you definitely want to make sure it’s fully developed. Having a “due date” rather than an expected timeframe can sometimes be unrealistic. We never make launch date promises, because there are too many factors outside of our control.
If, for some reason, you find yourself in a time crunch where you need a new website done quickly, keep in mind that you’ll have to compromise. A stripped back version of your website can likely be launched under a time crunch, but if you’re paying a premium for this, the very last thing you want is to rush it along.
All the best things take time. You have to keep in mind that you’re not the only project your developers are working on and if you want something now-now-now, you might have to sacrifice on things we never like to sacrifice on, like diligent quality assurance testing or superior back end functionality. Take your time. Realign your expectations with reasonable time frames rather than singular dates. We promise it’ll be worth it, and a good developer is almost always trying to overdeliver, so you may be pleasantly surprised by the date you end up launching on.
How will we communicate?
\n
Different agencies communicate in different ways. Some include the client in their project management software for the granular details of their projects, while others prefer to correspond via e-mail. We’re pretty flexible and fit into the processes that exist with the different agency partners we work with. For our direct business clients, we typically use a combination of Slack and e-mail. E-mail is our go-to, but Slack helps us communicate quickly if we need an answer to something time sensitive. Feedback gets run through Pastel (our favorite collaboration and QA software), which makes things really efficient and seamless for us. We’ll take to Zoom for reviewing designs or running through screen-share scenarios as well.
Overall, you can probably expect a few different communication methods and none of them are wrong - but your developer will be able to give you the correct platform for communication in different scenarios. This is also a good time to mention any preferred communication methods you have. Your developer partner should be flexible, but still have boundaries and processes for regular communication and the best ways to submit requested edits.
Related: HubSpot CMS Developer Quality Assurance - Why we Love Pastel
\n\n
There they are - 6 more of our 18 interview questions to ask your HubSpot CMS developer during your interviews. While this is by no means a comprehensive list, we think it’ll get a really great dialogue going and help you prioritize what matters most. Take these questions and consider your biggest priorities when it comes to a web developer. Don’t forget that you always get what you pay for. The answers to these questions will show you exactly why some development agencies charge what they charge for development. And no matter what the agency you’re talking to charges? You can rest assured that they’re worth exactly that.
What are our final thoughts on the web development interviewing process when it comes to HubSpot CMS?
- \n
- Determine your priorities \n
- Work with a developer that you LIKE \n
- Expect to get back out exactly what you put in \n
- Stick to deadlines to help your project run on time \n
- Communicate changes that impact the project ASAP! \n
For businesses on HubSpot, your website is everything to you. This means that selecting your web developer is one of the most critical decisions that you’re going to make for your business’ growth.
\nWe hope our list of questions helps you choose wisely and make the most educated decision based on your business and priorities.
\nBe sure to check out Part 1 and Part 2.
\n\n
We’ve discussed this many times before - but it’s always worth mentioning again: the HubSpot CMS developer that you choose will make or break (literally) your website or the websites of your clients, if you’re an agency. We’ve had so many clients come to us in bad situations after being let down by their developer partners. We think it’s important that agencies and businesses alike be able to understand exactly what to look for in an ideal development partner. For this reason, we’ve been offering up a little insight on things to address in your developer interview process.
There are a LOT of questions that you should ask a prospective HubSpot CMS developer before you decide to work with them. We’ve already taken time to outline 12 different questions in part one and part two of this series. We’re hoping that after part three that you’ll be armed with enough questions to adequately interview and qualify your HubSpot developer.
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
need a second opinion? book a 30-min free audit.
\n\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","rss_summary":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
need a second opinion? book a 30-min free audit.
\n\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
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We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
need a second opinion? book a 30-min free audit.
\n\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","postBodyRss":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
\n
You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
\n
Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
\n
Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
\n
Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
\n
There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
\n
When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
\n
For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
need a second opinion? book a 30-min free audit.
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Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","postEmailContent":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…
Can you show me something you've completed recently that you're proud of?
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You’d be surprised how often, especially being an agency-focused development shop, we take on the development of designs that we don’t love. While we know better than to ever be order takers (everyone knows your website isn’t a sub sandwich), at the end of the day our recommendations may be hampered by budget or stubborn clients. There are some projects that we’ve completed that we’re proud of - but there are other projects that we championed from start to finish to deliver something truly amazing - and those are the ones that we want to show our prospects.
A qualified web development partner will not just be happy to show you his or her most prized projects, but they’ll be enthusiastic about it. An experienced development partner will have a lot of different projects in HubSpot CMS and be able to talk about the obstacles they overcame to create them. Showcasing work they’re proud of will tell you a lot about the agency or developer you’re selecting. You’ll want your developer to approach your project with the amount of passion they’ve shown to their favorite projects.
What should we expect if we work together? Tell me about your process.
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Typically, once a website project is discussed with a prospect, it will be scoped out and broken into different modules, pages and feature functionality so that it can be approved by the development team. The dev team will provide a number of hours for scope and that will be drafted into a proposal or quote.
Once the quote is accepted by the client, the kickoff meeting will be scheduled and the preliminary project kickoff worksheets and information requests will be sent to the client. Once the information is received, it will be reviewed internally and a kickoff call will be scheduled.
They will probably provide a timeline for development and when to expect design as well as how things will work once development begins. This process will differ between each agency, but you’ll want to get a timeline, understand your responsibilities and manage your expectations accordingly. Record calls or take detailed notes to refer back to in case the project becomes delayed.
What is the QA process once a page is built? Do you test across devices and browsers?
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Two for one! While this may be two questions, it gives you more insight into what to ask when it comes to the QA process. QA stands for quality assurance, which refers to the rigorous testing period that takes place after a page or module is developed. For us that means testing all elements, links, checking information, testing responsiveness, browser compatibility testing, testing across multiple different devices and offering feedback to our design team.
Our agency uses Pastel for design feedback internally and with our clients. It’s a great tool for collaboration, especially when our development team and clients are spread across many remote locations.
Related: HubSpot CMS Development Quality Assurance: Why We Love Pastel
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Understanding how your agency or developer approaches the review process is really important. We recently took on a project that came from a large agency who wasn’t taking the time to perform QA testing prior to delivering draft pages to the client and it was making things very difficult for them. Understanding how QA is handled in advance will give you a better idea for what to expect and an understanding of who is responsible for what along the way. Check out this blog to understand more about why website QA is so important in HubSpot CMS.
Will anything be hard-coded?
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There will be some aspects of your website that a developer must update and change, but those items should be minimal, particularly if you’re working within HubSpot CMS. You’ll want to ask this question to understand when you’ll need to contact your developer partner. Inside HubSpot CMS the days of needing to send information to your developer to update should be gone for the most part.
Most of your website elements, including headers, footers, CTA buttons, your blog, and other website content should easily be able to be updated from your HubSpot login. Understanding which elements require hard coding will help you plan better for updates and costs associated with making those updates.
How will the revision process work?
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When not handled properly, revisions can cause so many delays in project launches. An experienced development agency will have strict parameters associated with website reviews and revisions on behalf of the client. They’ll clearly outline what is included in scope, and address how new features will be handled.
Frequently in the development process clients request additions to functionality on the back end or additional design elements to be implemented on the front end. Your developer will discuss these with you, how they impact the overall budget and whether they’re pre-launch updates or post-launch updates. They’ll also discuss how they’ll impact launch timelines.
Revisions during the development process will often have deadlines attached and typically these will need to be submitted by a single point of contact.
How long after the process is completed will you support your work?
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For all projects in HubSpot CMS, we typically support bug fixes and revisions for one week after the project is launched. When we have long standing relationships with our clients or growth-driven design retainers, there is some flexibility here. You should understand your developer’s policy towards bug fixes and revisions, as it can sometimes be difficult to get developers to make updates and fixes once a certain amount of time has passed.
For the most part, a reputable HubSpot developer will be supportive of their work to a point. Many excellent developers have been taken advantage of when they have not taken the time to clearly communicate how long they’ll support their website projects after launch. Understanding these expectations in advance will help you be more proactive after launch and ensure that your developer is able to support your expectations once your project reaches the finish line.
We hope that these 6 questions give you more to think about when you’re interviewing prospective development agencies for your next project. The more questions you ask, the more you’ll understand about how your developer handles things and the more likely you are to match up with the perfect developer.
While it may seem cumbersome to have such a long list of questions, it’s much better to ask more questions than less. A well-established, experienced development agency will understand this and easily be able to answer any questions you have and address other concerns associated with your website.
Be sure to check out Part 1 and Part 3!
What has helped you in vetting developers during the interview process? Share your tips in the comments.
need a second opinion? book a 30-min free audit.
\n\n
Also check out:
7 HubSpot CMS Developer Interview Questions to Ask: Part 1
","rssSummary":"The most critical aspect of your entire HubSpot CMS project isn’t the day that you launch it, but the day you choose your HubSpot CMS developer. We’ve witnessed agencies being ghosted by their HubSpot developer, businesses that had to perform their own quality assurance testing despite contracting large agencies and so many other misadventures when it comes to HubSpot development over the years. We’ve lost projects to budget-conscious companies only for them to come back and tell us how paying less ended up costing them more in the long run.
We wish that we could be there to help you vet your HubSpot developer ourselves, because what is most important to us isn’t getting the work ourselves. What is most important to us is that amazing, beautiful projects are created on HubSpot CMS by gifted developers that allow marketers and business owners to really leverage the platform and meet their goals. Maybe it’s idealistic - but that’s what we’re really about.
We’re still a small shop and while we cannot take on every project that comes our way, we want you to have the tools at your disposal to make sure you ask the right questions to qualify the HubSpot CMS development partner that you’re vetting. While we’ve already taken the time to break down Part 1 of 6 HubSpot CMS developer interview questions, the list is long and we need to tell you 6 more…