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Some Recent Thoughts...
Juicy Tidbits Without the "Tech Speak"
A compilation of ramblings about everything from HubSpot CMS development to data architecture, integrations and all the tech stuff you never knew you needed to know.
memeify the blog!
Blogs Listing - UPDATE 2024 (Jordan)
New Year, New Website? 6 Signs it’s Time for a Website Redesign
It's the new year - is it time for a new website redesign too? Here are some signs...
2022 Wrap-up: HubSpot Web Development Trends & 2023 Predictions
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Why a HubSpot Mega Menu Should Be Your Next Website Investment
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Upwork Developers : A Tradeoff That’s More Risky Than You Think
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Your Web Development Budget Restrictions are Holding You Back
Your web development budget restrictions will handicap your marketing and sales goals and cost you more than you think.
Web Development for SMBs: A Mobile-First Approach to Web Design
When it comes to web development for SMBs, the best approach to web design is always mobile-first.
HubSpot CMS Developer Relationships Like Bert & Ernie
Your relationship with your HubSpot CMS developer should be kinda like Bert and Ernie's friendship...
The ABCs of Better HubSpot CMS Development Projects
Better HubSpot CMS development projects may be as simple as Elmo's ABCs.
HubSpot CMS Website SNAFU: Oscar Loves Trash, but web prospects don't.
Are there parallels between your HubSpot CMS website and Oscar the Grouch's trash collection?
![\"The](\"https://lolalambchops.com/wp/wp-content/uploads/2020/01/New-Year-New-You-Meme.jpeg\")
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
Related: HubSpot CMS Web Design - The Continuous Improvement Model
\nYour marketing team hates your website
\nWebsite usability and user experience for the people that work behind the scenes uploading content and creating landing pages is one of the most important aspects of the success of your website. Your marketers should be able to add content with ease and easily suggest improvements that make their lives easier. If your marketing team is handicapped by the functionality behind the scenes or has a mile-long list of feature requests, it’s probably time to re-do your website.
\nThe framework and platform that your website is built on is one of the most important aspects of the long term success of your website - if yours is failing your marketing team and they’re becoming increasingly frustrated with the handicaps behind the scenes, it’s time for an upgrade.
Your website is starting to run more slowly or break more often
\nIf you’re on Wordpress, you’ll definitely see this a little more than if you’re on HubSpot. Website bloat is such a huge issue with businesses that start with a simple website and add increasing functionality as they grow. Your WordPress plugins aren’t always properly maintained, they can also bog down your main theme framework and add security holes if the original developer isn’t maintaining and updating them properly.
Lack of updates for your WordPress website plugins can also cause your website to break or go down. Never underestimate how costly it is for a website to go down. Oshyn breaks down the true cost of website downtime here.
We refer back very frequently to this blog that breaks down the factors bogging down your website, and even beyond plugins for WordPress websites, there are a lot of factors like large images, legacy code and scripts that bog down your website over time. We often are asked to perform website speed performance audits to determine what factors are holding a website back from a a better score in Google Core Vitals. If your score is looking a little high, it’s worth exploring a website redesign to get your page speed in line.
Your website is not ranking as well as it used to
\nSearch engine rankings change almost constantly and over the last few years Google has really focused even more on quality original content, organic keyword optimization, page speed, usability and mobile friendliness. If your website is aging, you might not have a mobile optimized menu, your content library might not be very user friendly, your keyword frequency could seem a little unnatural, or your page speed might be suffering.
Finding a website framework on a platform that is simple and can still perform matters. Unfortunately when frameworks and platforms are selected, price and aesthetics are usually the first consideration and those don’t always serve your buyer or give you the best opportunity to succeed.
Related: It’s time to leave WordPress for HubSpot CMS
\nYou’ve been through a few different developers.
\nNot every developer is created equal. It’s the most obvious statement to make, but not many people realize how important it is to find and stick with a skilled developer. Computan.com described it best:
“Asking a new developer to work on an old developer’s code is like asking a cook to continue making a dish that the old cook has left unfinished. There’s so little time and the customer is waiting on the table. The new chef has to figure out what ingredients are in the dish, how much more time it needs in the oven, and what more needs to be added.”
It makes things a little more difficult. Not to mention the previous developer might have had different skills, different coding standards, and their documentation might be inadequate. A gifted chef can easily replicate the recipe if these things are honored, but if the developer that came before them didn’t leave behind proper documentation or didn’t uphold best practice coding standards, things can get complicated quickly.
On many occasions we’ve had projects referred to us that other developers couldn’t get to the finish line. We jokingly say that we’re the final destination for Wordpress and HubSpot projects - in the least cryptic way possible. Our clients and supporters know that we’re more than capable of taking a partially completed dish and turning into a work of art.
If you’ve been through a few different developers with your website, documentation and coding standards may be all over the place. Your framework might be a bit of a mess and it may be best to just start from scratch. It’ll help your new development partner work more efficiently and you’ll get more from your budget as a result.
It no longer reflects your brand
\nBrand transformations happen over time, especially when company leadership changes. Even just a listen to a new inspiring book can send off the executive team into crafting a new vision and mission story. As your business grows, you’ll likely shift who you’re serving, how you’re serving them and how you communicate your brand’s individual story. The website that you started with or even that saw you through the last few years of your journey may not be the website that will get you to the next level.
After you take a deep dive into who your organization is, what needs you serve for your clients and customers and how you want to organize your content and serve your customers moving forward, you may find that a website redesign is not only necessary, but will help you grow into the goals you’re trying to achieve in the next few years.
You’ve re-evaluated your customer journey
\nAs we mentioned above, the evolution of your customer base and product offerings happens over time to any successful business. Evolution in business is as critical as operations management in what our friend Simon Sinek calls The Infinite Game (read this book) of business. Every so often, good marketers know that they need to explore the buyer journey in relation to the entire lifetime of any customer and continue to service needs long after they’ve made a buying decision.
Adding client login portals, special calculators, automations, smart content and other elements to your website is the perfect way to continue to cultivate your customer relationships in a complex customer journey, but that has to be done on a framework and platform that can handle all of that. If you’ve got a WordPress website or poorly coded framework in HubSpot - you’re going to be handicapped.
Related: 5 Things to Add to your Website Budget in 2023
\n
Odds are good that you have some aggressive growth plans for 2023.
“This is the year we _______!” (fill in the blank). After Covid shutdowns, massive supply chain issues, inflation, freight costs and other rising costs, 2020-2022 have been a wild ride for most businesses. But this year is a different story. If you’re getting ready to supercharge your marketing efforts in an attempt to attain your huge goals that you’ve set for this year, you need to make sure that your website is equipped to handle that.
We hope that you’re taking the time to really unpack your existing efforts and website as compared to the goals that you have for this year. Partnering up with a skilled developer, putting your website onto a stable platform and selecting the right framework will do wonders for your 2023 website goals and help you better communicate with your chosen audience.
When it comes to HubSpot CMS, development can be particularly pricey. Thankfully, we’ve developed a more cost effective wireframe option for smaller businesses that want to transfer to HubSpot CMS. The wireframe allows you to choose from a number of extremely versatile modules and can be styled to your unique design. It’s optimized, super fast and will provide you with a great foundation towards optimizing your search rankings. We’re piloting this option for a few of our best clients right now and they’re loving the results.
Thinking of a new website in the new year? We can help with that.
It’s that time of year. Starting January 1 (and even before then) we talk about reinventing our brands, our marketing focus and our vision. We assess whether or not our website messaging is still keeping up with our brand, as well as our traffic and inbound marketing demands that we place on our website.
Around here we are huge advocates for making improvements to your existing website with the continuous improvement model. The idea behind continuous improvement is to create a sustainable monthly budget for your website development work and continue to improve your website over time, rather than doing a full overhaul every few years. However, this requires your website to actually still be functioning for your needs.
That’s what this article is all about - determining whether or not your existing website still serves you. Here are some points to help you determine whether you need a full website redesign or if you can just go ahead and adopt the continuous improvement model.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n\nIntegrations topped the list
\nIntegrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media.
Just a few examples of integrations that we completed this year:
- \n
- We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier. \n
- We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management. \n
- We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made \n
Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well.
Related: HubSpot API Integrations Improve Organizational Health
\nHubSpot consulting was a close second
\nFiguring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.
Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment.
Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\nWebsite updates & website overhauls came in third
\nComing in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign.
A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.
Related: 5 things to add to your website budget in 2023
\nOnline learning upgrades and help with HubSpot
\n10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.
So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources.
However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.
Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.
Resource Center updates
\nNext up? We spent 8% of our time in 2022 on resource center upgrades. ![\"knowledge](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/knowledge%20center.png\")
You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.
\n
This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"
Here are some things we did to help you update your HubSpot resource centers this year:
- \n
- We spent some time rehabbing and optimizing resource centers for load speed issues \n
- We added content drop down filters to allow prospects to browse by content type \n
- We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters \n
- We completely re-faced resource centers that were dated and not displaying data in the best way \n
- We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction \n
Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks.
\n
Related: 5 website optimization tools to boost conversions
\nNavigation Updates
\nThe last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever.
\n\n
![\"deckerdevs-megamenus\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-megamenus.svg\")
This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.
You can read more on why we think a mega menu should be your next website investment in our blog.
\n
\n
\n
Related: HubSpot CMS development trends - mega menus are here to stay
\n\n
So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!
What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure.
Where are you taking your website in 2023? Let us know in the comments.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n","rss_body":"It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n\nIntegrations topped the list
\nIntegrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media.
Just a few examples of integrations that we completed this year:
- \n
- We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier. \n
- We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management. \n
- We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made \n
Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well.
Related: HubSpot API Integrations Improve Organizational Health
\nHubSpot consulting was a close second
\nFiguring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.
Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment.
Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\nWebsite updates & website overhauls came in third
\nComing in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign.
A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.
Related: 5 things to add to your website budget in 2023
\nOnline learning upgrades and help with HubSpot
\n10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.
So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources.
However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.
Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.
Resource Center updates
\nNext up? We spent 8% of our time in 2022 on resource center upgrades. You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.
\n
This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"
Here are some things we did to help you update your HubSpot resource centers this year:
- \n
- We spent some time rehabbing and optimizing resource centers for load speed issues \n
- We added content drop down filters to allow prospects to browse by content type \n
- We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters \n
- We completely re-faced resource centers that were dated and not displaying data in the best way \n
- We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction \n
Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks.
\n
Related: 5 website optimization tools to boost conversions
\nNavigation Updates
\nThe last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever.
\n\n
This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.
You can read more on why we think a mega menu should be your next website investment in our blog.
\n
\n
\n
Related: HubSpot CMS development trends - mega menus are here to stay
\n\n
So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!
What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure.
Where are you taking your website in 2023? Let us know in the comments.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
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We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n\nIntegrations topped the list
\nIntegrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media.
Just a few examples of integrations that we completed this year:
- \n
- We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier. \n
- We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management. \n
- We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made \n
Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well.
Related: HubSpot API Integrations Improve Organizational Health
\nHubSpot consulting was a close second
\nFiguring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.
Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment.
Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\nWebsite updates & website overhauls came in third
\nComing in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign.
A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.
Related: 5 things to add to your website budget in 2023
\nOnline learning upgrades and help with HubSpot
\n10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.
So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources.
However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.
Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.
Resource Center updates
\nNext up? We spent 8% of our time in 2022 on resource center upgrades. You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.
\n
This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"
Here are some things we did to help you update your HubSpot resource centers this year:
- \n
- We spent some time rehabbing and optimizing resource centers for load speed issues \n
- We added content drop down filters to allow prospects to browse by content type \n
- We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters \n
- We completely re-faced resource centers that were dated and not displaying data in the best way \n
- We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction \n
Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks.
\n
Related: 5 website optimization tools to boost conversions
\nNavigation Updates
\nThe last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever.
\n\n
This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.
You can read more on why we think a mega menu should be your next website investment in our blog.
\n
\n
\n
Related: HubSpot CMS development trends - mega menus are here to stay
\n\n
So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!
What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure.
Where are you taking your website in 2023? Let us know in the comments.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n\nIntegrations topped the list
\nIntegrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media.
Just a few examples of integrations that we completed this year:
- \n
- We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier. \n
- We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management. \n
- We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made \n
Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well.
Related: HubSpot API Integrations Improve Organizational Health
\nHubSpot consulting was a close second
\nFiguring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.
Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment.
Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\nWebsite updates & website overhauls came in third
\nComing in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign.
A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.
Related: 5 things to add to your website budget in 2023
\nOnline learning upgrades and help with HubSpot
\n10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.
So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources.
However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.
Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.
Resource Center updates
\nNext up? We spent 8% of our time in 2022 on resource center upgrades. You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.
\n
This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"
Here are some things we did to help you update your HubSpot resource centers this year:
- \n
- We spent some time rehabbing and optimizing resource centers for load speed issues \n
- We added content drop down filters to allow prospects to browse by content type \n
- We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters \n
- We completely re-faced resource centers that were dated and not displaying data in the best way \n
- We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction \n
Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks.
\n
Related: 5 website optimization tools to boost conversions
\nNavigation Updates
\nThe last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever.
\n\n
This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.
You can read more on why we think a mega menu should be your next website investment in our blog.
\n
\n
\n
Related: HubSpot CMS development trends - mega menus are here to stay
\n\n
So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!
What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure.
Where are you taking your website in 2023? Let us know in the comments.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
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","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-hubspot%20web%20development%20trends.png","postSummary":"It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n","postSummaryRss":"It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
","postTemplate":"deckerdevs-theme/templates/blog-content.html","previewImageSrc":null,"previewKey":"ioVTFyVP","previousPostFeaturedImage":"https://lolalambchops.com/wp/wp-content/uploads/2020/01/New-Year-New-You-Meme.jpeg","previousPostFeaturedImageAltText":"new website new year","previousPostName":"New Year, New Website? 6 Signs it’s Time for a Website Redesign","previousPostSlug":"blogs/new-year-new-website-6-surefire-signs-its-time-for-a-website-redesign","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1671744152000,"publishDateLocalTime":1671744152000,"publishDateLocalized":{"date":1671744152000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1722380253527,"publishedByEmail":null,"publishedById":61310730,"publishedByName":null,"publishedUrl":"https://deckerdevs.com/blogs/2022-wrap-up-hubspot-web-development-trends-2023-predictions","resolvedDomain":"deckerdevs.com","resolvedLanguage":null,"rssBody":"It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
\n\nIntegrations topped the list
\nIntegrations were the top demand in 2022 at 16% of our workload. We saw so many projects where our clients were requesting that data be moved more easily between HubSpot and their ERP software, a third party application, or social media.
Just a few examples of integrations that we completed this year:
- \n
- We helped a real estate developer integrate their property sales with contacts in HubSpot and automate the exchange of data with their ERP software to make executing contracts easier. \n
- We assisted a remodeling contractor better manage their remodeling projects and HubSpot sales contacts for improved follow-up and more efficient project management. \n
- We assisted with an integration between Stripe and HubSpot that allowed deal records to be updated when subscription payments were made \n
Most HubSpot customers pay somewhere between a few hundred to tens of thousands and some hundreds of thousands for HubSpot services and software. When you’re making such a massive investment, but still need to manually enter data between your applications, it can interfere with employee productivity and actually cause a lag in the adoption of new technology or under utilization of HubSpot. By paying to integrate your software with HubSpot, you can eliminate employee frustration, increase productivity and seamlessly move data between applications for improved analytics. This not only helps you get the most out of HubSpot, but boosts employee happiness as well.
Related: HubSpot API Integrations Improve Organizational Health
\nHubSpot consulting was a close second
\nFiguring out how to do things in HubSpot is as important to you as actually completing them, according to our workload. More than 15% of our projects this year were HubSpot consulting hours. From helping you organize your workflows, doing discovery on your business processes, understanding the complex integrations you’re considering, choosing the best software applications to help you execute your services on an everyday basis or simply consulting on page speed optimization - consulting was #2 on the list of most popular projects in 2022.
Our experience with HubSpot is longstanding and as a result we do many things that other development agencies won’t even consider or that many marketing agencies aren’t capable of. If you present a problem - there’s always a solution that we can come up with together. Creative development solutions are probably our favorite thing to tackle and we’re always happy to sit down with our prospects and clients and dig in to discuss potential solutions and help them understand their options prior to making a large investment.
Prospects want to understand their options, what the implications of this means and how they can find the middle ground between their wants, needs and budget - but this isn’t always something that can be discussed entirely in an initial call. Getting expertise from an experienced developer will help you avoid some of the pitfalls that can be associated with outsourcing your web development and go into your interviews a bit more educated about your needs. If we end up working with you, great! If not, you’ll be well-equipped to vet whatever developer you do use - and that’s what matters most.
Related: Why an experienced HubSpot CMS developer? Your website isn’t a sub sandwich.
\nWebsite updates & website overhauls came in third
\nComing in 3rd all tied up at 13% of our workload came website updates and website overhauls. This is interesting, because we’ve been making the case for the continuous improvement model for quite some time. While there’s nothing wrong with a complete website overhaul, particularly if you’re switching over platforms or have outgrown your infrastructure, establishing a budget for continuous improvement over time will help save you money in the long term. By moving to a more flexible, scalable platform like HubSpot CMS, you can plan for the growth of your website without bogging it down with additional plugins or add-ons over time. This allows you to focus on growth and making the lives of your marketers easier by constantly looking at data and tweaking your website rather than lumping all the wishlist items into your next redesign.
A website is never finished. The moment you launch, you’ll inevitably have the pangs of regret that come with not requesting additional options. By carving out a website budget every year broken out into a monthly expense you make things much more predictable and ensure that you improve your website over time rather than growing to hate it for everything it can’t do.
Related: 5 things to add to your website budget in 2023
\nOnline learning upgrades and help with HubSpot
\n10% of our development time in 2022 was spent on online learning upgrades and help with HubSpot.
So many organizations have added online learning capabilities and learning management systems to their arsenal of online content since the pandemic. Client and customer portals with online login credentials and learning management applications help organizations execute training programs for online staff, continued education workshops, certification programs or other online learning resources.
However, not all Learning Management Systems are created equal and we encourage you to ask questions prior to purchasing an LMS template in HubSpot or elsewhere to determine if the app suits your needs. It’s likely that you’ll need a little support so be sure to engage the developer or another skilled HubSpot developer to help you customize the LMS and make it your own. We highly recommend HubLMS, a HubSpot Learning Management System built by our friends at Impulse Creative. Be prepared to invest a good amount into this for the futures that you need - and don’t forget, just like with anything else, you get what you pay for. Investing up front in a system that has the features you need and is easy for the end user to navigate will ensure your success down the road and give you much better ROI than purchasing a cheaper one without support.
Across the board - whether it is LMS development, custom workflows, architecting insight for workflows, or help with HubDB, we worked a lot this year on getting you the customized features that you need and helping you organize your HubSpot portals and meet your goals.
Resource Center updates
\nNext up? We spent 8% of our time in 2022 on resource center upgrades. You spend a LOT OF TIME on content. It’s an inbound marketers main focus. You spend the most time strategizing your content, writing blogs, curating downloads, creating landing pages, pillar pages, constantly tweaking and refining your message, begging the other teams to help you create content or provide content ideas, endlessly editing videos, getting buy-in for webinars, interviewing for white papers and case studies… it’s literally limitless. There is no end to the amount of media and content resources that a marketer puts together. When you got started you likely didn’t have a fraction of the amount of content you have now.
\n
This was a top concern for our clients this year:
\"How will we organize this content and make sure that our prospects and customers can access it easily?\"
Here are some things we did to help you update your HubSpot resource centers this year:
- \n
- We spent some time rehabbing and optimizing resource centers for load speed issues \n
- We added content drop down filters to allow prospects to browse by content type \n
- We added checkbox filters to allow prospects to view certain types of content they needed with multiple filters \n
- We completely re-faced resource centers that were dated and not displaying data in the best way \n
- We added new HubSpot custom behavioral events so you can really understand user engagement and to provide for future content direction \n
Making your content more easily accessible to the people that need it is going to do amazing things for your conversion rates. We’ve had really incredible feedback from all the updates that we’ve completed this year and we can’t wait to look back on some of the conversion rate and bounce rate analytics and make ongoing tweaks.
\n
Related: 5 website optimization tools to boost conversions
\nNavigation Updates
\nThe last one we’ll cover, which occupied 6% of our time was navigation updates. We’ve spent a lot of time this year rehabbing menus that needed to be more user friendly or offer different options for featuring new content. As we mentioned above, the content arsenal is ever-increasing for many companies and organizing that content to put it in front of your audience is more important than ever.
\n\n
This is why we’re such huge proponents of the mega menu. You can use mega menus to present content in a more aesthetic way that helps your users easily find what they’re looking for, common actions that are taken or popular pieces of content without having to navigate through your entire site to locate what they need.
You can read more on why we think a mega menu should be your next website investment in our blog.
\n
\n
\n
Related: HubSpot CMS development trends - mega menus are here to stay
\n\n
So there you have it, our personal “wrapped list” for 2022. We took on so many incredible projects, met so many new people and you helped us challenge and refine our expertise even more in pushing the boundaries of what HubSpot can do for your businesses. We couldn’t have asked for a better first official year as a HubSpot Partner!
What’s on the docket for 2023? We think custom web applications, mega menu, superpowered content personalization, and really robust resource centers will top the charts - but integrations aren’t going anywhere for sure.
Where are you taking your website in 2023? Let us know in the comments.
It has been an exciting year of growth for deckerdevs. When we took the leap to make our partnership with HubSpot official, we knew that we would boost the business - but we were genuinely surprised to experience the exponential growth we’ve had this year. We’ve met new agency partners and so many HubSpot customers that we’ve helped integrate data, create custom workflows, work better with HubDB, organize resource centers and so many other cool projects along the way. We took all our projects and put them in a graph to see if we could identify some of the trends for requested projects and maybe even make some predictions for what projects we might see increased demand for in 2023.
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a HubSpot Mega Menu Should Be Your Next Website Investment","id":94368784946,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Why a HubSpot Mega Menu Should Be Your Next Website Investment","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"Why a HubSpot Mega Menu Should Be Your Next Website Investment","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. ![\"deckerdevs-mobile](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/deckerdevs-mobile%20optimization_1.svg\")
With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Mega Menus require Mega Planning
\nWhen your users visit your website, they have a limited amount of information that they view “above the fold” (the real estate located on the screen before they even start scrolling), so it’s important to maximize that real estate as much as you possibly can. Unfortunately, the majority of the time when websites are designed, they come with massive hero images whose goal is to appeal emotionally to the buyer in some way.
Getting your customers on your side by using an image to communicate that worthy mission of your brand is honorable, but let’s be real here - it usually comes in the form of some kind of stock image that doesn’t do the job. We’re gonna be honest with you here: your tired stock photos are driving up your bounce rate. The same tired images of people working at desks smiling or even a photoshoot of your own employees smiling and working — no one cares. You are not just not resonating with your audience, you’re actively boring them. The big hero image isn’t doing it for you. So what will?
Mega menus solve the problem of addressing multiple points in the buyer journey by putting varied content in front of them and eliminating the repetition of the same tired homepage concepts that a prospective customer views over and over again. Instead? Architect a functional menu that gives them the information they need.
Architecting a Mega Menu in HubSpot requires you to have the deepest psychological understanding of your buyers. You should engage an agency or gifted marketing strategist in an exercise to determine who your buyer personas are, what their goals are, what their needs and struggles are and align those items with the products or services that you provide. It isn’t enough just to align your messaging or create a buyer persona in your content strategy and leave it there. You need to also take that buyer persona and buyer journey and apply it to the way that you display the information on your website.
Related: Mega Mistakes with Mega Menus
\n\n
Categorize your data and focus
\nIf you have multiple buyer persona roles, multiple service offerings, subcategories for those offerings and multiple categories of content in many different mediums for your audience to consume, your mega menu could become a little complicated to plan. Getting feedback from an experienced developer and using buyer journey mapping will help exponentially, but you can start by organizing your information.
\n- \n
- Buyer Personas & Industries
Establishing a list of industries that you work with on your navigation will help businesses feel comfortable that you have adequate experience in their industry. If you segment your navigation by industry it is also useful to consider a case study CTA feature or link. \n - Content Categories, Symptoms or Benefits
Listing your categories of service offerings by the symptom or benefit can help move top of the funnel prospects quickly into your educational resources by allowing them to identify the pain points they’re experiencing. \n - Services
Listing your services by the names they’re recognized for in their industry is still important for prospects at the bottom of the funnel or referral resources that need a quick understanding of what you do. If you don’t have enough space in your navigation to address both, you can use some real estate in your mega menu for a short description sentence that outlines the benefits or symptoms associated with your service lines to combine the last point with this one. \n - Icons
Icons are a great way to help a prospect further understand information in the services section if they’re unfamiliar with industry jargon. \n - Tools or Resources
This is usually the most complicated aspect of the mega menu planning process, since the arsenal of content for organizations with a digital strategy is usually quite large. You might have webinars, videos, downloads, case studies or any other number of resources in your content library. A mega menu can change that. Be sure to prioritize your highest converting content in your mega menu using a featured content area, image, CTA or link. \n - Smart Content
Smart content is being used more and more in emails, on website landing pages and inside services pages, but what about navigation? Your development team can create a sophisticated mega menu based on forms that the prospect has filled out previously or content viewed on the website. Content mapping to the buyer journey is much more powerful when you enable smart content. If you’re a HubSpot user, you can even combine smart content with lead scores and custom buyer journey mapping properties in HubSpot. An experienced HubSpot developer can really supercharge what HubSpot provides out of the box.
\nDelve into these bullets even deeper: How to Organize a Mega Menu for IT Managed Services Companies
\n \n
\n
Lay out the goals
\nIt’s important for you to take time to identify the main goals for your website prospects. Are there some high value items that you might want to put into your mega menu? You can add these with graphics, buttons or CTAs. In using our IT company example, these items might be something like “download our disaster recovery checklist” or “malware security webinar” registration link, or something as simple as “request a free technology audit”.
\n\n
These items presented in a different format in a place as frequently visited as navigation is a huge potential conversion boost and boosted exposure for valuable pieces of content that may not be getting the exposure they deserve.
\nHow will this translate to mobile?
\nMany organizations take the time to build out and plan an amazing mega menu only to present the design to us and realize - they never strategized how their mobile mega menu should be laid out. While a mega menu can translate well to mobile, you still have to give a lot of consideration to mobile design and how the decreased real estate can still present valuable information to your prospect. With between 50 and 60% of websites being accessed from mobile devices (your B2B business may be a little more or less depending on your industry and target buyers, a mobile mega menu needs to be as much or an even greater priority than your desktop mega menu. How you’ll address CTA buttons, graphics, category breakdowns and more will be important considerations for your mobile menu. We recommend starting with your mobile design first so you can add on as you like to your desktop design. Doing it the other way around may create some frustration when you discover that you are limited in space.
Related: Mobile First Approach to Web Design
\nExperiment with flexible design and new ideas
\nThe best development partners are pushing the envelope with website design and mega menus are no exception to that rule. Allocate as much budget as possible into making your mega menu unique and flexible to the different content types and ideas as they arise. Sky’s the limit! We see the ability to add short videos, engage chat, customize with smart content and multitudes of other actions inside your mega menu.
You’ll want to be sure to discuss back end design with your developer and ensure that your user interface is flexible enough to allow for the addition or removal of graphical elements, categories, links, buttons and other media inside your mega menu design.
According to WebFX, the average SMB spends between $2000 and $12,000 every month on content marketing. Investing a decent amount into a mega menu to ensure your content is seen is important and equally or more important is how well you plan for the organization of that content. With a little strategy planning, attention to mobile first strategy, exploring your goals, allocating appropriate budget and remaining flexible in design, you can have an incredible mega menu that will service both you and your customers well in the long term.
Got some questions about planning out your mega menu design? We should chat.
There’s an important question that we’re asking when it comes to the content that you’re creating for your website:
Can HubSpot Mega Menus solve your content engagement woes?
According to SeedScientific.com, in 2018 as much as 2.5 quintillion bytes of data were created every day. Content is being created at an alarming rate in multiple mediums and it’s impossible for users to keep up. YouTube, for example, the second most visited website after Google, has 3.7 million new videos uploaded every single day.
Businesses continue to invest in content marketing and are creating content in the form of videos, podcasts, blogs, reels, social media posts and downloads at an alarming rate. According to Gartner, marketing budgets account for more than 6% of a company’s total revenue (down significantly from 11% in 2020) and 25% of that budget is used for content creation. But are users actually seeing that content?
Odds are good that the content you’re working SO hard to cultivate may not be getting the attention it deserves hiding deep within the pages of your website. For this reason, we believe that the UX/UI of your website has a direct effect on the impact of your content.
Mega Menus *can* resolve some of your content engagement woes by helping present your content in a more logical, accessible way that complements the buyer journey - it’s just a matter of architecting them properly. You could say that mega planning is necessary to architect mega menus.
Here are a few things you should know before you start the process of developing a mega menu design for your website:
Websites like Fiverr and Upwork are a great way for small businesses to reach freelancers and cut out the middle man when it comes to hiring for certain types of work that they need completed. In theory, these websites help eliminate the additional costs associated with hiring an agency, since you don’t have the labor markup or overhead that typically comes along with engaging an agency. As a tradeoff, you have to do project management and additional leg work corresponding with the freelancer yourself, but most businesses are happy to do that to make up for budget they may not have.
\n\n![\"Dwight](\"https://www.officetally.com/wp-content/uploads/2015/06/card-would-an-idiot-do-that.jpg\")
It’s important to note that not every experience in Upwork or other web developer freelancing websites is a positive experience. In fact, more often than not, using Upwork developers can be a pretty big risk. We recently took on a project that came from an Upwork developer we lost a prospect to for budget reasons. The prospect resurfaced in the next few months, indicating that they’d selected an Upwork developer and the developer had gotten in over their head, oversold their services and wasn’t able to complete the Wordpress project as promised. Now they were out the majority of the initial budget and we have to work inside code that wasn’t ours, written by an inexperienced developer.
\n
RELATED: So, your developer ghosted you, now what?
\n\n
We don’t have egos when it comes to clients that choose other developers, but as a small business ourselves, it’s so unfortunate to watch the client pay two developers and then ultimately end up with an inferior project because they don’t have the capital to start from scratch. Hiring Upwork web developers is more of a gamble than people realize - and can seem a little like playing roulette.
\n\n
RELATED: The Problem with Cheap Outsourced Web Development
\nYou’ve lost the middle man.
\n\n
While you might be saving a load by managing the project yourself, odds are pretty good you haven’t managed a lot of website projects in the past. By saving money on the middle man, you can’t forget that you’re also losing the middle man.
You’re losing project oversight, the accountability of someone else to bother you about content, images, and timelines. You’ll often get stuck doing quality assurance testing yourself and may end up with an untested website that is full of errors and bugs as a result.
You hire experts not just to avoid doing the work yourself, but because you have your own business to run or job to do. Taking on the management of an entire website when you don’t know exactly what you’re doing.
The odds aren’t in your favor.
\n\n
It’s very possible that you’ll find an incredible developer with the appropriate amount of experience in your industry that can manage a project and craft a vision and rabbit hole into the user experience as effectively as they can write code - but this is not the standard. When it comes to finding developers on Upwork and other web development outsourcing on websites, finding a developer that balances all of these skills that codes with attention to detail without bugs and with the user in mind - it’s not an easy task.
We’ve done a few different write ups on questions to ask when you’re interviewing web developers:
Part 1: Interview questions to ask your web developer
Part 2
Part 3
The interview questions above will prepare you well for your interview process with prospective developers for outsourcing.
\n
You have no idea what you’re getting.
\n\n
The freelance world can get a little wild. In theory you know what you’re paying for - websites like Upwork and Fiverr have review mechanisms, so at minimum you know that they’ve been successful before. We’ve also discussed the importance of requesting referrals and actually contacting those referrals.
Ultimately a developer can list that they have skills in different languages, different CMS platforms and their SEO expertise, but you won’t know exactly how much you’re missing out on until you delve deeply into the project. No one expects a new website project to go perfectly, but the more skilled and experienced your developer is, the smoother the process will go.
\n
RELATED: HubSpot CMS Developer Utopia - What to expect when developing a website
\n\n
Rather than going straight to Upwork or Fiverr to hire a freelance web developer, consider asking for referrals from trusted friends. If you’re a HubSpot user, you can usually ask your HubSpot rep for assistance with this. There is a robust network of professionals that account managers refer out when HubSpot users need assistance with redevelopment of their website.
Alternatively, if you’re looking to redesign a website hosted on Wordpress you can search on LinkedIn for prospective Wordpress developers as well.
Don’t end up like some of the prospects that come back to us to help bail them out of a sticky situation. While it might seem impossible to get a quality developer with a smaller website budget, it’s very possible if you’re willing to be patient. By establishing a larger budget that can be broken down over time and extending your timeline for launch, you can sustainably overhaul your website or execute your development project without sacrificing quality.
Just because you’re a smaller mid-sized business doesn’t mean that you can’t access the same resources without a little additional creativity. Vet your developer carefully and be prepared to pay a little extra so you can be situated as well as possible when your new website or project launches.
INTERVIEW YOUR DEVELOPER.
INTERVIEW YOUR DEVELOPER.
INTERVIEW YOUR DEVELOPER.
","rss_summary":"Websites like Fiverr and Upwork are a great way for small businesses to reach freelancers and cut out the middle man when it comes to hiring for certain types of work that they need completed. In theory, these websites help eliminate the additional costs associated with hiring an agency, since you don’t have the labor markup or overhead that typically comes along with engaging an agency. As a tradeoff, you have to do project management and additional leg work corresponding with the freelancer yourself, but most businesses are happy to do that to make up for budget they may not have.
\n","rss_body":"Websites like Fiverr and Upwork are a great way for small businesses to reach freelancers and cut out the middle man when it comes to hiring for certain types of work that they need completed. In theory, these websites help eliminate the additional costs associated with hiring an agency, since you don’t have the labor markup or overhead that typically comes along with engaging an agency. As a tradeoff, you have to do project management and additional leg work corresponding with the freelancer yourself, but most businesses are happy to do that to make up for budget they may not have.
\n\n
It’s important to note that not every experience in Upwork or other web developer freelancing websites is a positive experience. In fact, more often than not, using Upwork developers can be a pretty big risk. We recently took on a project that came from an Upwork developer we lost a prospect to for budget reasons. The prospect resurfaced in the next few months, indicating that they’d selected an Upwork developer and the developer had gotten in over their head, oversold their services and wasn’t able to complete the Wordpress project as promised. Now they were out the majority of the initial budget and we have to work inside code that wasn’t ours, written by an inexperienced developer.
\n
RELATED: So, your developer ghosted you, now what?
\n\n
We don’t have egos when it comes to clients that choose other developers, but as a small business ourselves, it’s so unfortunate to watch the client pay two developers and then ultimately end up with an inferior project because they don’t have the capital to start from scratch. Hiring Upwork web developers is more of a gamble than people realize - and can seem a little like playing roulette.
\n\n
RELATED: The Problem with Cheap Outsourced Web Development
\nYou’ve lost the middle man.
\n\n
While you might be saving a load by managing the project yourself, odds are pretty good you haven’t managed a lot of website projects in the past. By saving money on the middle man, you can’t forget that you’re also losing the middle man.
You’re losing project oversight, the accountability of someone else to bother you about content, images, and timelines. You’ll often get stuck doing quality assurance testing yourself and may end up with an untested website that is full of errors and bugs as a result.
You hire experts not just to avoid doing the work yourself, but because you have your own business to run or job to do. Taking on the management of an entire website when you don’t know exactly what you’re doing.
The odds aren’t in your favor.
\n\n
It’s very possible that you’ll find an incredible developer with the appropriate amount of experience in your industry that can manage a project and craft a vision and rabbit hole into the user experience as effectively as they can write code - but this is not the standard. When it comes to finding developers on Upwork and other web development outsourcing on websites, finding a developer that balances all of these skills that codes with attention to detail without bugs and with the user in mind - it’s not an easy task.
We’ve done a few different write ups on questions to ask when you’re interviewing web developers:
Part 1: Interview questions to ask your web developer
Part 2
Part 3
The interview questions above will prepare you well for your interview process with prospective developers for outsourcing.
\n
You have no idea what you’re getting.
\n\n
The freelance world can get a little wild. In theory you know what you’re paying for - websites like Upwork and Fiverr have review mechanisms, so at minimum you know that they’ve been successful before. We’ve also discussed the importance of requesting referrals and actually contacting those referrals.
Ultimately a developer can list that they have skills in different languages, different CMS platforms and their SEO expertise, but you won’t know exactly how much you’re missing out on until you delve deeply into the project. No one expects a new website project to go perfectly, but the more skilled and experienced your developer is, the smoother the process will go.
\n
RELATED: HubSpot CMS Developer Utopia - What to expect when developing a website
\n\n
Rather than going straight to Upwork or Fiverr to hire a freelance web developer, consider asking for referrals from trusted friends. If you’re a HubSpot user, you can usually ask your HubSpot rep for assistance with this. There is a robust network of professionals that account managers refer out when HubSpot users need assistance with redevelopment of their website.
Alternatively, if you’re looking to redesign a website hosted on Wordpress you can search on LinkedIn for prospective Wordpress developers as well.
Don’t end up like some of the prospects that come back to us to help bail them out of a sticky situation. While it might seem impossible to get a quality developer with a smaller website budget, it’s very possible if you’re willing to be patient. By establishing a larger budget that can be broken down over time and extending your timeline for launch, you can sustainably overhaul your website or execute your development project without sacrificing quality.
Just because you’re a smaller mid-sized business doesn’t mean that you can’t access the same resources without a little additional creativity. Vet your developer carefully and be prepared to pay a little extra so you can be situated as well as possible when your new website or project launches.
INTERVIEW YOUR DEVELOPER.
INTERVIEW YOUR DEVELOPER.
INTERVIEW YOUR DEVELOPER.
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In theory, these websites help eliminate the additional costs associated with hiring an agency, since you don’t have the labor markup or overhead that typically comes along with engaging an agency. As a tradeoff, you have to do project management and additional leg work corresponding with the freelancer yourself, but most businesses are happy to do that to make up for budget they may not have.
\n\n
It’s important to note that not every experience in Upwork or other web developer freelancing websites is a positive experience. In fact, more often than not, using Upwork developers can be a pretty big risk. We recently took on a project that came from an Upwork developer we lost a prospect to for budget reasons. The prospect resurfaced in the next few months, indicating that they’d selected an Upwork developer and the developer had gotten in over their head, oversold their services and wasn’t able to complete the Wordpress project as promised. Now they were out the majority of the initial budget and we have to work inside code that wasn’t ours, written by an inexperienced developer.
\n
RELATED: So, your developer ghosted you, now what?
\n\n
We don’t have egos when it comes to clients that choose other developers, but as a small business ourselves, it’s so unfortunate to watch the client pay two developers and then ultimately end up with an inferior project because they don’t have the capital to start from scratch. Hiring Upwork web developers is more of a gamble than people realize - and can seem a little like playing roulette.
\n\n
RELATED: The Problem with Cheap Outsourced Web Development
\nYou’ve lost the middle man.
\n\n
While you might be saving a load by managing the project yourself, odds are pretty good you haven’t managed a lot of website projects in the past. By saving money on the middle man, you can’t forget that you’re also losing the middle man.
You’re losing project oversight, the accountability of someone else to bother you about content, images, and timelines. You’ll often get stuck doing quality assurance testing yourself and may end up with an untested website that is full of errors and bugs as a result.
You hire experts not just to avoid doing the work yourself, but because you have your own business to run or job to do. Taking on the management of an entire website when you don’t know exactly what you’re doing.
The odds aren’t in your favor.
\n\n
It’s very possible that you’ll find an incredible developer with the appropriate amount of experience in your industry that can manage a project and craft a vision and rabbit hole into the user experience as effectively as they can write code - but this is not the standard. When it comes to finding developers on Upwork and other web development outsourcing on websites, finding a developer that balances all of these skills that codes with attention to detail without bugs and with the user in mind - it’s not an easy task.
We’ve done a few different write ups on questions to ask when you’re interviewing web developers:
Part 1: Interview questions to ask your web developer
Part 2
Part 3
The interview questions above will prepare you well for your interview process with prospective developers for outsourcing.
\n
You have no idea what you’re getting.
\n\n
The freelance world can get a little wild. In theory you know what you’re paying for - websites like Upwork and Fiverr have review mechanisms, so at minimum you know that they’ve been successful before. We’ve also discussed the importance of requesting referrals and actually contacting those referrals.
Ultimately a developer can list that they have skills in different languages, different CMS platforms and their SEO expertise, but you won’t know exactly how much you’re missing out on until you delve deeply into the project. No one expects a new website project to go perfectly, but the more skilled and experienced your developer is, the smoother the process will go.
\n
RELATED: HubSpot CMS Developer Utopia - What to expect when developing a website
\n\n
Rather than going straight to Upwork or Fiverr to hire a freelance web developer, consider asking for referrals from trusted friends. If you’re a HubSpot user, you can usually ask your HubSpot rep for assistance with this. There is a robust network of professionals that account managers refer out when HubSpot users need assistance with redevelopment of their website.
Alternatively, if you’re looking to redesign a website hosted on Wordpress you can search on LinkedIn for prospective Wordpress developers as well.
Don’t end up like some of the prospects that come back to us to help bail them out of a sticky situation. While it might seem impossible to get a quality developer with a smaller website budget, it’s very possible if you’re willing to be patient. By establishing a larger budget that can be broken down over time and extending your timeline for launch, you can sustainably overhaul your website or execute your development project without sacrificing quality.
Just because you’re a smaller mid-sized business doesn’t mean that you can’t access the same resources without a little additional creativity. Vet your developer carefully and be prepared to pay a little extra so you can be situated as well as possible when your new website or project launches.
INTERVIEW YOUR DEVELOPER.
INTERVIEW YOUR DEVELOPER.
INTERVIEW YOUR DEVELOPER.
","postBodyRss":"Websites like Fiverr and Upwork are a great way for small businesses to reach freelancers and cut out the middle man when it comes to hiring for certain types of work that they need completed. In theory, these websites help eliminate the additional costs associated with hiring an agency, since you don’t have the labor markup or overhead that typically comes along with engaging an agency. As a tradeoff, you have to do project management and additional leg work corresponding with the freelancer yourself, but most businesses are happy to do that to make up for budget they may not have.
\n\n
It’s important to note that not every experience in Upwork or other web developer freelancing websites is a positive experience. In fact, more often than not, using Upwork developers can be a pretty big risk. We recently took on a project that came from an Upwork developer we lost a prospect to for budget reasons. The prospect resurfaced in the next few months, indicating that they’d selected an Upwork developer and the developer had gotten in over their head, oversold their services and wasn’t able to complete the Wordpress project as promised. Now they were out the majority of the initial budget and we have to work inside code that wasn’t ours, written by an inexperienced developer.
\n
RELATED: So, your developer ghosted you, now what?
\n\n
We don’t have egos when it comes to clients that choose other developers, but as a small business ourselves, it’s so unfortunate to watch the client pay two developers and then ultimately end up with an inferior project because they don’t have the capital to start from scratch. Hiring Upwork web developers is more of a gamble than people realize - and can seem a little like playing roulette.
\n\n
RELATED: The Problem with Cheap Outsourced Web Development
\nYou’ve lost the middle man.
\n\n
While you might be saving a load by managing the project yourself, odds are pretty good you haven’t managed a lot of website projects in the past. By saving money on the middle man, you can’t forget that you’re also losing the middle man.
You’re losing project oversight, the accountability of someone else to bother you about content, images, and timelines. You’ll often get stuck doing quality assurance testing yourself and may end up with an untested website that is full of errors and bugs as a result.
You hire experts not just to avoid doing the work yourself, but because you have your own business to run or job to do. Taking on the management of an entire website when you don’t know exactly what you’re doing.
The odds aren’t in your favor.
\n\n
It’s very possible that you’ll find an incredible developer with the appropriate amount of experience in your industry that can manage a project and craft a vision and rabbit hole into the user experience as effectively as they can write code - but this is not the standard. When it comes to finding developers on Upwork and other web development outsourcing on websites, finding a developer that balances all of these skills that codes with attention to detail without bugs and with the user in mind - it’s not an easy task.
We’ve done a few different write ups on questions to ask when you’re interviewing web developers:
Part 1: Interview questions to ask your web developer
Part 2
Part 3
The interview questions above will prepare you well for your interview process with prospective developers for outsourcing.
\n
You have no idea what you’re getting.
\n\n
The freelance world can get a little wild. In theory you know what you’re paying for - websites like Upwork and Fiverr have review mechanisms, so at minimum you know that they’ve been successful before. We’ve also discussed the importance of requesting referrals and actually contacting those referrals.
Ultimately a developer can list that they have skills in different languages, different CMS platforms and their SEO expertise, but you won’t know exactly how much you’re missing out on until you delve deeply into the project. No one expects a new website project to go perfectly, but the more skilled and experienced your developer is, the smoother the process will go.
\n
RELATED: HubSpot CMS Developer Utopia - What to expect when developing a website
\n\n
Rather than going straight to Upwork or Fiverr to hire a freelance web developer, consider asking for referrals from trusted friends. If you’re a HubSpot user, you can usually ask your HubSpot rep for assistance with this. There is a robust network of professionals that account managers refer out when HubSpot users need assistance with redevelopment of their website.
Alternatively, if you’re looking to redesign a website hosted on Wordpress you can search on LinkedIn for prospective Wordpress developers as well.
Don’t end up like some of the prospects that come back to us to help bail them out of a sticky situation. While it might seem impossible to get a quality developer with a smaller website budget, it’s very possible if you’re willing to be patient. By establishing a larger budget that can be broken down over time and extending your timeline for launch, you can sustainably overhaul your website or execute your development project without sacrificing quality.
Just because you’re a smaller mid-sized business doesn’t mean that you can’t access the same resources without a little additional creativity. Vet your developer carefully and be prepared to pay a little extra so you can be situated as well as possible when your new website or project launches.
INTERVIEW YOUR DEVELOPER.
INTERVIEW YOUR DEVELOPER.
INTERVIEW YOUR DEVELOPER.
","postEmailContent":"Websites like Fiverr and Upwork are a great way for small businesses to reach freelancers and cut out the middle man when it comes to hiring for certain types of work that they need completed. In theory, these websites help eliminate the additional costs associated with hiring an agency, since you don’t have the labor markup or overhead that typically comes along with engaging an agency. As a tradeoff, you have to do project management and additional leg work corresponding with the freelancer yourself, but most businesses are happy to do that to make up for budget they may not have.
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\n","postSummaryRss":"Websites like Fiverr and Upwork are a great way for small businesses to reach freelancers and cut out the middle man when it comes to hiring for certain types of work that they need completed. In theory, these websites help eliminate the additional costs associated with hiring an agency, since you don’t have the labor markup or overhead that typically comes along with engaging an agency. As a tradeoff, you have to do project management and additional leg work corresponding with the freelancer yourself, but most businesses are happy to do that to make up for budget they may not have.
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\n\n
It’s important to note that not every experience in Upwork or other web developer freelancing websites is a positive experience. In fact, more often than not, using Upwork developers can be a pretty big risk. We recently took on a project that came from an Upwork developer we lost a prospect to for budget reasons. The prospect resurfaced in the next few months, indicating that they’d selected an Upwork developer and the developer had gotten in over their head, oversold their services and wasn’t able to complete the Wordpress project as promised. Now they were out the majority of the initial budget and we have to work inside code that wasn’t ours, written by an inexperienced developer.
\n
RELATED: So, your developer ghosted you, now what?
\n\n
We don’t have egos when it comes to clients that choose other developers, but as a small business ourselves, it’s so unfortunate to watch the client pay two developers and then ultimately end up with an inferior project because they don’t have the capital to start from scratch. Hiring Upwork web developers is more of a gamble than people realize - and can seem a little like playing roulette.
\n\n
RELATED: The Problem with Cheap Outsourced Web Development
\nYou’ve lost the middle man.
\n\n
While you might be saving a load by managing the project yourself, odds are pretty good you haven’t managed a lot of website projects in the past. By saving money on the middle man, you can’t forget that you’re also losing the middle man.
You’re losing project oversight, the accountability of someone else to bother you about content, images, and timelines. You’ll often get stuck doing quality assurance testing yourself and may end up with an untested website that is full of errors and bugs as a result.
You hire experts not just to avoid doing the work yourself, but because you have your own business to run or job to do. Taking on the management of an entire website when you don’t know exactly what you’re doing.
The odds aren’t in your favor.
\n\n
It’s very possible that you’ll find an incredible developer with the appropriate amount of experience in your industry that can manage a project and craft a vision and rabbit hole into the user experience as effectively as they can write code - but this is not the standard. When it comes to finding developers on Upwork and other web development outsourcing on websites, finding a developer that balances all of these skills that codes with attention to detail without bugs and with the user in mind - it’s not an easy task.
We’ve done a few different write ups on questions to ask when you’re interviewing web developers:
Part 1: Interview questions to ask your web developer
Part 2
Part 3
The interview questions above will prepare you well for your interview process with prospective developers for outsourcing.
\n
You have no idea what you’re getting.
\n\n
The freelance world can get a little wild. In theory you know what you’re paying for - websites like Upwork and Fiverr have review mechanisms, so at minimum you know that they’ve been successful before. We’ve also discussed the importance of requesting referrals and actually contacting those referrals.
Ultimately a developer can list that they have skills in different languages, different CMS platforms and their SEO expertise, but you won’t know exactly how much you’re missing out on until you delve deeply into the project. No one expects a new website project to go perfectly, but the more skilled and experienced your developer is, the smoother the process will go.
\n
RELATED: HubSpot CMS Developer Utopia - What to expect when developing a website
\n\n
Rather than going straight to Upwork or Fiverr to hire a freelance web developer, consider asking for referrals from trusted friends. If you’re a HubSpot user, you can usually ask your HubSpot rep for assistance with this. There is a robust network of professionals that account managers refer out when HubSpot users need assistance with redevelopment of their website.
Alternatively, if you’re looking to redesign a website hosted on Wordpress you can search on LinkedIn for prospective Wordpress developers as well.
Don’t end up like some of the prospects that come back to us to help bail them out of a sticky situation. While it might seem impossible to get a quality developer with a smaller website budget, it’s very possible if you’re willing to be patient. By establishing a larger budget that can be broken down over time and extending your timeline for launch, you can sustainably overhaul your website or execute your development project without sacrificing quality.
Just because you’re a smaller mid-sized business doesn’t mean that you can’t access the same resources without a little additional creativity. Vet your developer carefully and be prepared to pay a little extra so you can be situated as well as possible when your new website or project launches.
INTERVIEW YOUR DEVELOPER.
INTERVIEW YOUR DEVELOPER.
INTERVIEW YOUR DEVELOPER.
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Web Development Budget Restrictions are Holding You Back","id":89814232487,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Your Web Development Budget Restrictions are Holding You Back","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":null,"listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"Your Web Development Budget Restrictions are Holding You Back","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
![\"no](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/no%20limit.webp\")
Here are a few ways that your web development budget restrictions can potentially hold you back:
Under-budgeting your website is a growth handicap.
\n
Not having the budget you need for the goals you have for your website is probably the biggest problem we run into when we receive new proposal requests. Before you start the process of vetting developers and requesting proposals, you’ll want to identify what your goals are by asking some important questions:
What are your expectations for your website performance from a lead generation perspective?
Are you a small business that just desires a simple, informative website or do you want your website to be a lead generation machine?
Is your website a hub of information?
Does it need to operate as its own location and generate revenue with a retail store presence?
These are incredibly important questions that will help you determine the best platform and host for your website. Choosing a platform and infrastructure that can grow with your needs over time is the best route. Starting with a “low budget” website and then having to switch platforms or code from scratch because you hired an inexperienced developer will just end up costing you more in the long run.
One of the things that drives us crazy is clients approaching us with a tiny budget and big dreams. Do we wish you could have everything you want for the price you’ve imagined? Of course. But we live in the real world where an equitable energetic exchange is required to get the things that you want and need. We don’t mean to sound insensitive, but it’s just the harsh reality. Quality comes at a price. Do yourself and your organization a favor by not tossing out random numbers before you’ve clearly communicated your wants, needs and goals to a skilled web developer. Talking through your list with a developer will help you balance your business’ budget with the realities of your needs as a business owner and marketer.
Once you have a better idea of your total investment to achieve your goals, you can break that down into the appropriate timeline to help bridge the gap between your budget and the website that you want without compromising features or the integrity of the framework that you’re building from.
RELATED: The problem with cheap outsourced web development
\nHiring low budget talent yields low budget results.
\n
A website that takes forever to load due to poorly written code.
A website that is ranking poorly because the developer didn’t populate meta descriptions or other SEO data.
A website whose media library is too big, because the developer failed to resize images.
A website with no capabilities to easy generate content or conversion opportunities.
Did you know that a bounce rate increases by 123% if page loading time takes more than 1 second?
If your website is taking a long time to load, you’re missing opportunity.
Every millisecond matters. An increased bounce rate means less website conversions, which means less sales.
Hiring an inexperienced web developer can literally cost you tens to hundreds of thousands over the lifetime of that website - and you’re going to let a few thousand dollars keep you from the prospect of exponential sales growth?
That’s a lot of power in the hands of your developer and for that reason you should hire an expert.
Some web developers are order takers, but we’ve written about it before: your website isn’t a sub sandwich. You need a web developer that can proactively plan your website with your goals in mind, that understands the complex needs of businesses and the marketers that serve them. Websites go beyond aesthetics and gifted developers understand that the bones and the intricacies of clean code, a kick ass user experience and a back end that marketers love is the secret recipe to meeting your website goals.
Lack of experience can cost you employee productivity.
\n
Just because they didn’t abandon the project and might have taken your website to launch, doesn’t mean your developer served you well. Far too often in the development process, businesses and marketing agencies look at the aesthetics of the front end, but none of the back end user interface.
RELATED: So your developer ghosted you, now what?
\n
Their outsourced developer or freelancer partner will launch the site and make the interface impossible to use for the marketer. The content is all too often not easily modified, or requires some level of coding knowledge to update.
A website should not just be easy for a user to navigate that is considering your products and services, but it also needs to be easy to update. So often we encounter prospects that need better access to their websites or need us to edit or modify things that they cannot access that should have easily been granted to the marketers before the website launched. Lack of access and a poor back end experience lead to frustrated, disengaged marketers.
Why is this a problem?
According to VentureBeat.com, not only are 91% of employees already frustrated with workplace technology but, “a staggering 71% of leaders acknowledge that employees will consider looking for a new job if their current employer does not provide access to the tools, technology or information they need to do their jobs well.” Every new piece of software or technology that you introduce for your marketing team to use should be simpler, user-friendly and efficient. And the top complaint? 51% of the top complaints were related to slow speeds. Frustrated marketers are less efficient. Happy marketers are more productive. Not investing in the right developer can be very costly.
By working with a talented developer, they can proactively discuss what back-end options you’d like to see during the design phase so that once your website is launched you have more flexibility to test different options, change colors, add filters or change content in a truly customizable way. This gives your marketing team flexibility and allows you to create the experience they’re looking for by partnering with a developer that knows how to do that.
RELATED: Developer Utopia - What to expect when you hire an experienced HubSpot Developer
\nBudget efficiency matters.
\n
We want to finish with this one, because we cannot express enough how important it is for you to understand that estimated hours from two different developers are not an apples to apples comparison. What one developer estimates as taking an hour might not include extensive browser and device testing or adding the types of features that marketers like to see in the back end. Effectively you’ve paid for an aesthetic product, but not received one that is also functional for both your customers and prospects and the team that is creating content within it.
The same idea applies to per-hour rates. A developer charging less per hour likely has less experience than a seasoned developer that can code more cleanly with less bugs and still provide you with better functionality that you didn’t even realize you needed.
Losing prospects to budget restrictions is tough for any web development agency, but what’s tougher is when they come back and have to spend even more starting from scratch, or worse, have run out of money and are forced to work with a mess that was left behind by an inexperienced web developer.
Balancing budget in a small business can be difficult, but investing into a powerful, functional website that serves your needs in the long term is incredibly important. There are many ways that websites can be phased over time to accommodate small business budgets and still allow you to hire talented developers.
When you choose your web developer based on experience rather than budget, you set yourself up for success and build the foundation of a powerful website that your customers, employees and executive team will thank you for later.
Don’t know the right questions to ask when you’re vetting developers for your next website project in HubSpot or Wordpress? Check out our blog offering insight on questions to ask when interviewing website developers.
","rss_summary":"
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
Here are a few ways that your web development budget restrictions can potentially hold you back:
Under-budgeting your website is a growth handicap.
\n
Not having the budget you need for the goals you have for your website is probably the biggest problem we run into when we receive new proposal requests. Before you start the process of vetting developers and requesting proposals, you’ll want to identify what your goals are by asking some important questions:
What are your expectations for your website performance from a lead generation perspective?
Are you a small business that just desires a simple, informative website or do you want your website to be a lead generation machine?
Is your website a hub of information?
Does it need to operate as its own location and generate revenue with a retail store presence?
These are incredibly important questions that will help you determine the best platform and host for your website. Choosing a platform and infrastructure that can grow with your needs over time is the best route. Starting with a “low budget” website and then having to switch platforms or code from scratch because you hired an inexperienced developer will just end up costing you more in the long run.
One of the things that drives us crazy is clients approaching us with a tiny budget and big dreams. Do we wish you could have everything you want for the price you’ve imagined? Of course. But we live in the real world where an equitable energetic exchange is required to get the things that you want and need. We don’t mean to sound insensitive, but it’s just the harsh reality. Quality comes at a price. Do yourself and your organization a favor by not tossing out random numbers before you’ve clearly communicated your wants, needs and goals to a skilled web developer. Talking through your list with a developer will help you balance your business’ budget with the realities of your needs as a business owner and marketer.
Once you have a better idea of your total investment to achieve your goals, you can break that down into the appropriate timeline to help bridge the gap between your budget and the website that you want without compromising features or the integrity of the framework that you’re building from.
RELATED: The problem with cheap outsourced web development
\nHiring low budget talent yields low budget results.
\n
A website that takes forever to load due to poorly written code.
A website that is ranking poorly because the developer didn’t populate meta descriptions or other SEO data.
A website whose media library is too big, because the developer failed to resize images.
A website with no capabilities to easy generate content or conversion opportunities.
Did you know that a bounce rate increases by 123% if page loading time takes more than 1 second?
If your website is taking a long time to load, you’re missing opportunity.
Every millisecond matters. An increased bounce rate means less website conversions, which means less sales.
Hiring an inexperienced web developer can literally cost you tens to hundreds of thousands over the lifetime of that website - and you’re going to let a few thousand dollars keep you from the prospect of exponential sales growth?
That’s a lot of power in the hands of your developer and for that reason you should hire an expert.
Some web developers are order takers, but we’ve written about it before: your website isn’t a sub sandwich. You need a web developer that can proactively plan your website with your goals in mind, that understands the complex needs of businesses and the marketers that serve them. Websites go beyond aesthetics and gifted developers understand that the bones and the intricacies of clean code, a kick ass user experience and a back end that marketers love is the secret recipe to meeting your website goals.
Lack of experience can cost you employee productivity.
\n
Just because they didn’t abandon the project and might have taken your website to launch, doesn’t mean your developer served you well. Far too often in the development process, businesses and marketing agencies look at the aesthetics of the front end, but none of the back end user interface.
RELATED: So your developer ghosted you, now what?
\n
Their outsourced developer or freelancer partner will launch the site and make the interface impossible to use for the marketer. The content is all too often not easily modified, or requires some level of coding knowledge to update.
A website should not just be easy for a user to navigate that is considering your products and services, but it also needs to be easy to update. So often we encounter prospects that need better access to their websites or need us to edit or modify things that they cannot access that should have easily been granted to the marketers before the website launched. Lack of access and a poor back end experience lead to frustrated, disengaged marketers.
Why is this a problem?
According to VentureBeat.com, not only are 91% of employees already frustrated with workplace technology but, “a staggering 71% of leaders acknowledge that employees will consider looking for a new job if their current employer does not provide access to the tools, technology or information they need to do their jobs well.” Every new piece of software or technology that you introduce for your marketing team to use should be simpler, user-friendly and efficient. And the top complaint? 51% of the top complaints were related to slow speeds. Frustrated marketers are less efficient. Happy marketers are more productive. Not investing in the right developer can be very costly.
By working with a talented developer, they can proactively discuss what back-end options you’d like to see during the design phase so that once your website is launched you have more flexibility to test different options, change colors, add filters or change content in a truly customizable way. This gives your marketing team flexibility and allows you to create the experience they’re looking for by partnering with a developer that knows how to do that.
RELATED: Developer Utopia - What to expect when you hire an experienced HubSpot Developer
\nBudget efficiency matters.
\n
We want to finish with this one, because we cannot express enough how important it is for you to understand that estimated hours from two different developers are not an apples to apples comparison. What one developer estimates as taking an hour might not include extensive browser and device testing or adding the types of features that marketers like to see in the back end. Effectively you’ve paid for an aesthetic product, but not received one that is also functional for both your customers and prospects and the team that is creating content within it.
The same idea applies to per-hour rates. A developer charging less per hour likely has less experience than a seasoned developer that can code more cleanly with less bugs and still provide you with better functionality that you didn’t even realize you needed.
Losing prospects to budget restrictions is tough for any web development agency, but what’s tougher is when they come back and have to spend even more starting from scratch, or worse, have run out of money and are forced to work with a mess that was left behind by an inexperienced web developer.
Balancing budget in a small business can be difficult, but investing into a powerful, functional website that serves your needs in the long term is incredibly important. There are many ways that websites can be phased over time to accommodate small business budgets and still allow you to hire talented developers.
When you choose your web developer based on experience rather than budget, you set yourself up for success and build the foundation of a powerful website that your customers, employees and executive team will thank you for later.
Don’t know the right questions to ask when you’re vetting developers for your next website project in HubSpot or Wordpress? Check out our blog offering insight on questions to ask when interviewing website developers.
","tag_ids":[62770442823,82133680259,89815248915],"topic_ids":[62770442823,82133680259,89815248915],"post_summary":"
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
Here are a few ways that your web development budget restrictions can potentially hold you back:
Under-budgeting your website is a growth handicap.
\n
Not having the budget you need for the goals you have for your website is probably the biggest problem we run into when we receive new proposal requests. Before you start the process of vetting developers and requesting proposals, you’ll want to identify what your goals are by asking some important questions:
What are your expectations for your website performance from a lead generation perspective?
Are you a small business that just desires a simple, informative website or do you want your website to be a lead generation machine?
Is your website a hub of information?
Does it need to operate as its own location and generate revenue with a retail store presence?
These are incredibly important questions that will help you determine the best platform and host for your website. Choosing a platform and infrastructure that can grow with your needs over time is the best route. Starting with a “low budget” website and then having to switch platforms or code from scratch because you hired an inexperienced developer will just end up costing you more in the long run.
One of the things that drives us crazy is clients approaching us with a tiny budget and big dreams. Do we wish you could have everything you want for the price you’ve imagined? Of course. But we live in the real world where an equitable energetic exchange is required to get the things that you want and need. We don’t mean to sound insensitive, but it’s just the harsh reality. Quality comes at a price. Do yourself and your organization a favor by not tossing out random numbers before you’ve clearly communicated your wants, needs and goals to a skilled web developer. Talking through your list with a developer will help you balance your business’ budget with the realities of your needs as a business owner and marketer.
Once you have a better idea of your total investment to achieve your goals, you can break that down into the appropriate timeline to help bridge the gap between your budget and the website that you want without compromising features or the integrity of the framework that you’re building from.
RELATED: The problem with cheap outsourced web development
\nHiring low budget talent yields low budget results.
\n
A website that takes forever to load due to poorly written code.
A website that is ranking poorly because the developer didn’t populate meta descriptions or other SEO data.
A website whose media library is too big, because the developer failed to resize images.
A website with no capabilities to easy generate content or conversion opportunities.
Did you know that a bounce rate increases by 123% if page loading time takes more than 1 second?
If your website is taking a long time to load, you’re missing opportunity.
Every millisecond matters. An increased bounce rate means less website conversions, which means less sales.
Hiring an inexperienced web developer can literally cost you tens to hundreds of thousands over the lifetime of that website - and you’re going to let a few thousand dollars keep you from the prospect of exponential sales growth?
That’s a lot of power in the hands of your developer and for that reason you should hire an expert.
Some web developers are order takers, but we’ve written about it before: your website isn’t a sub sandwich. You need a web developer that can proactively plan your website with your goals in mind, that understands the complex needs of businesses and the marketers that serve them. Websites go beyond aesthetics and gifted developers understand that the bones and the intricacies of clean code, a kick ass user experience and a back end that marketers love is the secret recipe to meeting your website goals.
Lack of experience can cost you employee productivity.
\n
Just because they didn’t abandon the project and might have taken your website to launch, doesn’t mean your developer served you well. Far too often in the development process, businesses and marketing agencies look at the aesthetics of the front end, but none of the back end user interface.
RELATED: So your developer ghosted you, now what?
\n
Their outsourced developer or freelancer partner will launch the site and make the interface impossible to use for the marketer. The content is all too often not easily modified, or requires some level of coding knowledge to update.
A website should not just be easy for a user to navigate that is considering your products and services, but it also needs to be easy to update. So often we encounter prospects that need better access to their websites or need us to edit or modify things that they cannot access that should have easily been granted to the marketers before the website launched. Lack of access and a poor back end experience lead to frustrated, disengaged marketers.
Why is this a problem?
According to VentureBeat.com, not only are 91% of employees already frustrated with workplace technology but, “a staggering 71% of leaders acknowledge that employees will consider looking for a new job if their current employer does not provide access to the tools, technology or information they need to do their jobs well.” Every new piece of software or technology that you introduce for your marketing team to use should be simpler, user-friendly and efficient. And the top complaint? 51% of the top complaints were related to slow speeds. Frustrated marketers are less efficient. Happy marketers are more productive. Not investing in the right developer can be very costly.
By working with a talented developer, they can proactively discuss what back-end options you’d like to see during the design phase so that once your website is launched you have more flexibility to test different options, change colors, add filters or change content in a truly customizable way. This gives your marketing team flexibility and allows you to create the experience they’re looking for by partnering with a developer that knows how to do that.
RELATED: Developer Utopia - What to expect when you hire an experienced HubSpot Developer
\nBudget efficiency matters.
\n
We want to finish with this one, because we cannot express enough how important it is for you to understand that estimated hours from two different developers are not an apples to apples comparison. What one developer estimates as taking an hour might not include extensive browser and device testing or adding the types of features that marketers like to see in the back end. Effectively you’ve paid for an aesthetic product, but not received one that is also functional for both your customers and prospects and the team that is creating content within it.
The same idea applies to per-hour rates. A developer charging less per hour likely has less experience than a seasoned developer that can code more cleanly with less bugs and still provide you with better functionality that you didn’t even realize you needed.
Losing prospects to budget restrictions is tough for any web development agency, but what’s tougher is when they come back and have to spend even more starting from scratch, or worse, have run out of money and are forced to work with a mess that was left behind by an inexperienced web developer.
Balancing budget in a small business can be difficult, but investing into a powerful, functional website that serves your needs in the long term is incredibly important. There are many ways that websites can be phased over time to accommodate small business budgets and still allow you to hire talented developers.
When you choose your web developer based on experience rather than budget, you set yourself up for success and build the foundation of a powerful website that your customers, employees and executive team will thank you for later.
Don’t know the right questions to ask when you’re vetting developers for your next website project in HubSpot or Wordpress? Check out our blog offering insight on questions to ask when interviewing website developers.
","postBodyRss":"
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
Here are a few ways that your web development budget restrictions can potentially hold you back:
Under-budgeting your website is a growth handicap.
\n
Not having the budget you need for the goals you have for your website is probably the biggest problem we run into when we receive new proposal requests. Before you start the process of vetting developers and requesting proposals, you’ll want to identify what your goals are by asking some important questions:
What are your expectations for your website performance from a lead generation perspective?
Are you a small business that just desires a simple, informative website or do you want your website to be a lead generation machine?
Is your website a hub of information?
Does it need to operate as its own location and generate revenue with a retail store presence?
These are incredibly important questions that will help you determine the best platform and host for your website. Choosing a platform and infrastructure that can grow with your needs over time is the best route. Starting with a “low budget” website and then having to switch platforms or code from scratch because you hired an inexperienced developer will just end up costing you more in the long run.
One of the things that drives us crazy is clients approaching us with a tiny budget and big dreams. Do we wish you could have everything you want for the price you’ve imagined? Of course. But we live in the real world where an equitable energetic exchange is required to get the things that you want and need. We don’t mean to sound insensitive, but it’s just the harsh reality. Quality comes at a price. Do yourself and your organization a favor by not tossing out random numbers before you’ve clearly communicated your wants, needs and goals to a skilled web developer. Talking through your list with a developer will help you balance your business’ budget with the realities of your needs as a business owner and marketer.
Once you have a better idea of your total investment to achieve your goals, you can break that down into the appropriate timeline to help bridge the gap between your budget and the website that you want without compromising features or the integrity of the framework that you’re building from.
RELATED: The problem with cheap outsourced web development
\nHiring low budget talent yields low budget results.
\n
A website that takes forever to load due to poorly written code.
A website that is ranking poorly because the developer didn’t populate meta descriptions or other SEO data.
A website whose media library is too big, because the developer failed to resize images.
A website with no capabilities to easy generate content or conversion opportunities.
Did you know that a bounce rate increases by 123% if page loading time takes more than 1 second?
If your website is taking a long time to load, you’re missing opportunity.
Every millisecond matters. An increased bounce rate means less website conversions, which means less sales.
Hiring an inexperienced web developer can literally cost you tens to hundreds of thousands over the lifetime of that website - and you’re going to let a few thousand dollars keep you from the prospect of exponential sales growth?
That’s a lot of power in the hands of your developer and for that reason you should hire an expert.
Some web developers are order takers, but we’ve written about it before: your website isn’t a sub sandwich. You need a web developer that can proactively plan your website with your goals in mind, that understands the complex needs of businesses and the marketers that serve them. Websites go beyond aesthetics and gifted developers understand that the bones and the intricacies of clean code, a kick ass user experience and a back end that marketers love is the secret recipe to meeting your website goals.
Lack of experience can cost you employee productivity.
\n
Just because they didn’t abandon the project and might have taken your website to launch, doesn’t mean your developer served you well. Far too often in the development process, businesses and marketing agencies look at the aesthetics of the front end, but none of the back end user interface.
RELATED: So your developer ghosted you, now what?
\n
Their outsourced developer or freelancer partner will launch the site and make the interface impossible to use for the marketer. The content is all too often not easily modified, or requires some level of coding knowledge to update.
A website should not just be easy for a user to navigate that is considering your products and services, but it also needs to be easy to update. So often we encounter prospects that need better access to their websites or need us to edit or modify things that they cannot access that should have easily been granted to the marketers before the website launched. Lack of access and a poor back end experience lead to frustrated, disengaged marketers.
Why is this a problem?
According to VentureBeat.com, not only are 91% of employees already frustrated with workplace technology but, “a staggering 71% of leaders acknowledge that employees will consider looking for a new job if their current employer does not provide access to the tools, technology or information they need to do their jobs well.” Every new piece of software or technology that you introduce for your marketing team to use should be simpler, user-friendly and efficient. And the top complaint? 51% of the top complaints were related to slow speeds. Frustrated marketers are less efficient. Happy marketers are more productive. Not investing in the right developer can be very costly.
By working with a talented developer, they can proactively discuss what back-end options you’d like to see during the design phase so that once your website is launched you have more flexibility to test different options, change colors, add filters or change content in a truly customizable way. This gives your marketing team flexibility and allows you to create the experience they’re looking for by partnering with a developer that knows how to do that.
RELATED: Developer Utopia - What to expect when you hire an experienced HubSpot Developer
\nBudget efficiency matters.
\n
We want to finish with this one, because we cannot express enough how important it is for you to understand that estimated hours from two different developers are not an apples to apples comparison. What one developer estimates as taking an hour might not include extensive browser and device testing or adding the types of features that marketers like to see in the back end. Effectively you’ve paid for an aesthetic product, but not received one that is also functional for both your customers and prospects and the team that is creating content within it.
The same idea applies to per-hour rates. A developer charging less per hour likely has less experience than a seasoned developer that can code more cleanly with less bugs and still provide you with better functionality that you didn’t even realize you needed.
Losing prospects to budget restrictions is tough for any web development agency, but what’s tougher is when they come back and have to spend even more starting from scratch, or worse, have run out of money and are forced to work with a mess that was left behind by an inexperienced web developer.
Balancing budget in a small business can be difficult, but investing into a powerful, functional website that serves your needs in the long term is incredibly important. There are many ways that websites can be phased over time to accommodate small business budgets and still allow you to hire talented developers.
When you choose your web developer based on experience rather than budget, you set yourself up for success and build the foundation of a powerful website that your customers, employees and executive team will thank you for later.
Don’t know the right questions to ask when you’re vetting developers for your next website project in HubSpot or Wordpress? Check out our blog offering insight on questions to ask when interviewing website developers.
","postEmailContent":"
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
Here are a few ways that your web development budget restrictions can potentially hold you back:
Under-budgeting your website is a growth handicap.
\n
Not having the budget you need for the goals you have for your website is probably the biggest problem we run into when we receive new proposal requests. Before you start the process of vetting developers and requesting proposals, you’ll want to identify what your goals are by asking some important questions:
What are your expectations for your website performance from a lead generation perspective?
Are you a small business that just desires a simple, informative website or do you want your website to be a lead generation machine?
Is your website a hub of information?
Does it need to operate as its own location and generate revenue with a retail store presence?
These are incredibly important questions that will help you determine the best platform and host for your website. Choosing a platform and infrastructure that can grow with your needs over time is the best route. Starting with a “low budget” website and then having to switch platforms or code from scratch because you hired an inexperienced developer will just end up costing you more in the long run.
One of the things that drives us crazy is clients approaching us with a tiny budget and big dreams. Do we wish you could have everything you want for the price you’ve imagined? Of course. But we live in the real world where an equitable energetic exchange is required to get the things that you want and need. We don’t mean to sound insensitive, but it’s just the harsh reality. Quality comes at a price. Do yourself and your organization a favor by not tossing out random numbers before you’ve clearly communicated your wants, needs and goals to a skilled web developer. Talking through your list with a developer will help you balance your business’ budget with the realities of your needs as a business owner and marketer.
Once you have a better idea of your total investment to achieve your goals, you can break that down into the appropriate timeline to help bridge the gap between your budget and the website that you want without compromising features or the integrity of the framework that you’re building from.
RELATED: The problem with cheap outsourced web development
\nHiring low budget talent yields low budget results.
\n
A website that takes forever to load due to poorly written code.
A website that is ranking poorly because the developer didn’t populate meta descriptions or other SEO data.
A website whose media library is too big, because the developer failed to resize images.
A website with no capabilities to easy generate content or conversion opportunities.
Did you know that a bounce rate increases by 123% if page loading time takes more than 1 second?
If your website is taking a long time to load, you’re missing opportunity.
Every millisecond matters. An increased bounce rate means less website conversions, which means less sales.
Hiring an inexperienced web developer can literally cost you tens to hundreds of thousands over the lifetime of that website - and you’re going to let a few thousand dollars keep you from the prospect of exponential sales growth?
That’s a lot of power in the hands of your developer and for that reason you should hire an expert.
Some web developers are order takers, but we’ve written about it before: your website isn’t a sub sandwich. You need a web developer that can proactively plan your website with your goals in mind, that understands the complex needs of businesses and the marketers that serve them. Websites go beyond aesthetics and gifted developers understand that the bones and the intricacies of clean code, a kick ass user experience and a back end that marketers love is the secret recipe to meeting your website goals.
Lack of experience can cost you employee productivity.
\n
Just because they didn’t abandon the project and might have taken your website to launch, doesn’t mean your developer served you well. Far too often in the development process, businesses and marketing agencies look at the aesthetics of the front end, but none of the back end user interface.
RELATED: So your developer ghosted you, now what?
\n
Their outsourced developer or freelancer partner will launch the site and make the interface impossible to use for the marketer. The content is all too often not easily modified, or requires some level of coding knowledge to update.
A website should not just be easy for a user to navigate that is considering your products and services, but it also needs to be easy to update. So often we encounter prospects that need better access to their websites or need us to edit or modify things that they cannot access that should have easily been granted to the marketers before the website launched. Lack of access and a poor back end experience lead to frustrated, disengaged marketers.
Why is this a problem?
According to VentureBeat.com, not only are 91% of employees already frustrated with workplace technology but, “a staggering 71% of leaders acknowledge that employees will consider looking for a new job if their current employer does not provide access to the tools, technology or information they need to do their jobs well.” Every new piece of software or technology that you introduce for your marketing team to use should be simpler, user-friendly and efficient. And the top complaint? 51% of the top complaints were related to slow speeds. Frustrated marketers are less efficient. Happy marketers are more productive. Not investing in the right developer can be very costly.
By working with a talented developer, they can proactively discuss what back-end options you’d like to see during the design phase so that once your website is launched you have more flexibility to test different options, change colors, add filters or change content in a truly customizable way. This gives your marketing team flexibility and allows you to create the experience they’re looking for by partnering with a developer that knows how to do that.
RELATED: Developer Utopia - What to expect when you hire an experienced HubSpot Developer
\nBudget efficiency matters.
\n
We want to finish with this one, because we cannot express enough how important it is for you to understand that estimated hours from two different developers are not an apples to apples comparison. What one developer estimates as taking an hour might not include extensive browser and device testing or adding the types of features that marketers like to see in the back end. Effectively you’ve paid for an aesthetic product, but not received one that is also functional for both your customers and prospects and the team that is creating content within it.
The same idea applies to per-hour rates. A developer charging less per hour likely has less experience than a seasoned developer that can code more cleanly with less bugs and still provide you with better functionality that you didn’t even realize you needed.
Losing prospects to budget restrictions is tough for any web development agency, but what’s tougher is when they come back and have to spend even more starting from scratch, or worse, have run out of money and are forced to work with a mess that was left behind by an inexperienced web developer.
Balancing budget in a small business can be difficult, but investing into a powerful, functional website that serves your needs in the long term is incredibly important. There are many ways that websites can be phased over time to accommodate small business budgets and still allow you to hire talented developers.
When you choose your web developer based on experience rather than budget, you set yourself up for success and build the foundation of a powerful website that your customers, employees and executive team will thank you for later.
Don’t know the right questions to ask when you’re vetting developers for your next website project in HubSpot or Wordpress? Check out our blog offering insight on questions to ask when interviewing website developers.
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In the world of construction, building a strong foundation ensures the strength of your structure. David Allan Coe said, “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.”
The same is true for the framework of your website. It’s not enough to pick a solid platform like HubSpot, you need to have a skilled developer that knows their way around those platforms to build your website for performance, security and conversions. All too often, we see companies held back by their web development budget when it comes to redesigning their website. We’ve had countless meetings with prospects that decide to take a less expensive route to develop their website, thinking that they’re comparing apples to apples in the proposal process only to find they’ve been severely oversold.
Allocating the appropriate amount to your web development budget without being taken advantage of is critical. Your website budget should be proportionate to your expectations for performance, lead goals and expectations for features and turnaround. Every website and business is totally different, so there’s really no wrong answer here - it’s just a matter of aligning your expectations with the budget that you have and choosing the right partner to get you there.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly. ![\"mobile-first-mobile-last-meme\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/mobile-first-mobile-last-meme.jpg\")
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
A better user experience is essential:
\n42% of people will leave a website because of poor functionality (Top Design Firms 2021)
\nPeople want what they want when they want it. According to HubSpot, Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. The competition to be placed on the first page of those queries is tight. Imagine reaching the top only to realize that the user experience on your website is pushing half of your audience away?
We discuss it extensively in our blog about website quality assurance testing. Your developer should check and double check every page and every link on your website for functionality to make sure it goes to the right place, no forms are glitching, and everything is rendering properly on multiple different browsers and devices.
A working website is the most basic starting point for businesses, but you should go farther than that to create a website that actually converts by testing your website BEFORE you launch it.
You should run new website concepts through user testing or a platform like Attention Insight to get preliminary data on how users will interact with your design. Attention Insight is an artificial intelligence program that helps determine the prospective performance of a website’s initial design using AI-generated attention analytics. Using AI, you can determine where a user’s attention is going and if the intended CTAs and most important website elements are really the focus based on more than 30,000 images from eye tracking studies.
It might seem like a tedious extra step to have to analyze UX so deeply, but it’s a great way to get insight on preliminary designs and go beyond aesthetics and into functionality.
It doesn’t take much to push away website prospects that you’ve worked hard to get to your site in the first place, so make sure you do what you can to keep them there.
Mobile-first isn’t an option, it’s a requirement.
\nAccording to StatCounter, 60.43% of website traffic was from mobile phones in May 2022. That’s up more than 4% from 2021.
\nFor many years designers utilized a desktop-first approach when they designed websites. The assumption was that most people accessed websites with desktop computers (which was the case for a very long time). This approach worked fine when there wasn’t such a large majority of traffic with expectations for accessing a fully functional version of a website from their mobile devices.
Now, with so many accessing websites remotely and on the go, mobile-first design is the expectation.
Our designers use a mobile-first approach to web design when creating websites for clients. While this is considered best practice, there are still a lot of prospects that come to us to help them get their website to the finish line with websites that already have a desktop design, but no mobile design. While we have accommodated these in the past, we much prefer to design the mobile experience first so that we can easily scale up having more space rather than doing the opposite and cramming all the elements from desktop design into a smaller space.
Here’s what Google Expert Julius Schroder had to say:
Desktop web pages can not and should not just be recreated one to one for mobile devices. Because desktop works very differently – be it with forms, questionnaires, the number of fields or buttons. With mobile, all the relevant features have to be accommodated on a much smaller screen, while at the same time the website needs to be fast and the design user-friendly. It is called with all these factors: Mobile first! Because the first impression counts: A majority of the online buyers, 79%, does not return to the respective website after a bad user experience.
Native apps aren’t always the best approach.
\n
According to Top Design Firms, 32% of businesses already have a mobile app and 42% plan to build one in the future.
However, according to a Google/Ipsos study from 2021, 50% of smartphone users would rather use a mobile site when browsing or shopping than download a mobile app.
\n
We can relate.
Who wants to crowd their home screen with one more app on their phone used every now and then?
Rather than cluttering up the screens of your users, consider a really heavy focus on mobile-first design. Create special navigation, eliminate unnecessary elements and design a functional, yet beautiful interface for your customers to get everything they need and nothing they don’t. This will not only keep people on your website for longer, but very likely increase conversions.
Web Applications are a great way to deliver an app experience through a mobile browser. We’ve developed many different web apps for our customers, including calculators, online shops, message boards, learning centers and more. Maintenance and development time for web apps are much shorter than native apps.
When it comes to creating the experience your clients and customers are looking for, a fast loading website with mobile-first design are probably the two most important aspects of your website redesign. Be strategic about how you approach your online presence and plan web applications in tandem with your website, even if you have to do your development in phases. A phased approach will allow you to extend your budget further and ensure you’re able to take the appropriate time to do UX testing, user surveys and collect other data to make sure that you’re delivering the type of experience that your customers need on their mobile devices when interacting with your brand.
What’s the worst mobile website experience you’ve encountered? Share it in the comments.
There are so many things you should know when delving into web development for SMBs. We see so many clients that get caught up in how they want their website to look, but many seem to ignore how the interface they are envisioning will work best for the website visitors that they attract. Statistics surrounding user behavior and trends associated with this behavior are important for you to understand how to best engage users on your new website. When it comes to web development for SMBs, a mobile-first approach to web design is no longer an option, but a necessity.
Your new website should be fast to load, easy to navigate, with navigation and graphic elements that intentionally move the reader to the information they’re seeking - and in a world that’s operating at a breakneck speed, you’ve got to do it quickly.
According to a Think with Google interview of Mobile Specialists from Google Central Europe, as user expectations increase, many companies lose revenue due to non-performing mobile sites:
“Mobile users have two main needs: They want simplicity and also want to use web pages as intuitively as they are used to on the desktop PC. The customer wants to perform a desired action on the page as quickly as possible, for example, to place an order.”
We’ve gathered up a pretty solid list of user behavior statistics for you to peruse and get an idea of what your prospects might be looking for that supports mobile-first design and web applications.
No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n![\"bert](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/bert%20and%20ernie.jpg\")
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
","rss_summary":"
No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n","rss_body":"No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
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For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
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\n\n
When it comes to relationships with web developers, we’ve heard and seen it all. We’ve seen so many agencies and clients that have been ghosted by their web developer, we’ve seen order takers that treat your website like they’re making a sandwich for you, we’ve seen what happens when HubSpot agencies grow *too* quickly, and we’ve told you many times what you deserve when you’re developing a website.
\n
We’ve decided we need to draw some parallels to make the comparison make more sense for you and it doesn’t get more wholesome or relatable than the friendship or Bert and Ernie. Here are a few reasons why when it comes to your relationship with your HubSpot CMS developer, Bert and Ernie are the goal:
They have different opinions, but they still care
\nYou’re not always going to see eye to eye with your developer and that’s important. Bert and Ernie are a great example of this. Ernie is more fun-loving and easygoing while Bert is more serious and pensive. You can see what I mean in the video embedded below. Can Ernie be a little much sometimes? Absolutely. But Ernie very clearly tells him, he’ll be his friend no matter what.
\n\n
\n
Your developer doesn’t have to be a carbon copy of everything you believe, want and aspire to, they just have to understand you, let you be you, and get things done. Knowing that they’re there no matter what happens is important. They should be responsive, prioritize your needs and have the care and talent to deliver on your behalf. This sounds like such a basic list of items, but good developers that treat you well and know what they’re doing in HubSpot are very hard to find.
They're consistent
\nBert and Ernie have been going on Sesame Street for almost 30 years and they’re still besties - that’s a relationship with staying power. While it’s not necessarily important when your relationship begins with your developer, you need to know that they have the necessary skills and expertise to be consistent in the delivery of your projects. Ask the right questions (we’ve got a great series of blogs with HubSpot CMS developer interview questions) in the interview process when you’re vetting your candidates to ensure that you’ll have someone with a history of consistently delivering awesome projects for their clients.
They go above and beyond
\nThere is nothing more adorable than this “Gift of the Magi” scene with Bert and Ernie.
\n
In the video (embedded above), Bert and Ernie give up their most prized possessions to barter for a gift that helps out with the other’s most prized possession. This is a great example of going above and beyond - and finding the kind of developer that honors your relationship enough to do that is rare. Many are lucky to even locate a qualified and responsive HubSpot developer, so to find a developer that will go above and beyond is pretty rare, but they’re out there!
While any skilled, experienced developer will have hard boundaries and not allow themselves to be taken advantage of, a developer that goes above and beyond will act as a consultant of sorts. They’ll look out for your best interests and let you know when there are aspects of your website that are problematic for you. They’ll spend time with you to lay out your strategy and really provide valuable insight on the best course of action.
Bert and Ernie are an iconic pair whose close friendship continually has them referenced as a dynamic duo. There’s no reason you shouldn’t have the same close relationship with your developer. While you don’t necessarily have to be *best* friends, it’s still the little things that make your relationship with your HubSpot CMS developer really great. Find a partner that is consistent, continually over delivers and really cares about you and your business enough to give it to you straight. While it might feel like developer partners are hard to come by, when you’re willing to pay for better service, experience and care, you’ll foster the right dynamic and longevity in your relationship with your HubSpot developer.
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No relationship is perfect all the time, but the best ones stand the test of time. For nearly 30 years, Bert and Ernie have been depicted as best friends on Sesame Street, and while it hasn’t always been perfect, their longevity is definitely something admirable. In the same way, we think that your relationship with your HubSpot CMS developer should be no different. But all too often - that just isn’t the case.
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We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
\n
Analytics first
\n
For a HubSpot expert, that might be a “no shit” (sorry, Elmo) start, since you have access to one of the most robust analytics programs around, but you’d be surprised how many HubSpot customers approach us for a new project without understanding the analytics behind it. Whether it’s a simple module update to add new features, an entirely new website design or a navigation upgrade, you should have some data backing the ideas in your head.
What problem is this fix trying to solve? Is it simply an aesthetic that one person in the marketing department doesn’t like? Install heat map software like Lucky Orange or Hot Jar that can unlock the insight into how the portions of pages where your module is popping up are performing.
Have a great new design and don’t know what the analytics will look like? Attention Insight is a great tool that uses artificial intelligence to show you where the most attention will be placed on a page on your website.
Beyond the Blog
\n
Blogs will never really die. The concept of a blog allows a quick way to add content to your website in the form of an article… But the needs of our audience are constantly changing and our websites have to change with them. Resource libraries were sort of the next step for many HubSpot customers, as they provide users with a more organized way to sift through blog categories or different content types like videos, webinars, podcasts, galleries and other information in a more organized way.
Now we’re establishing content filters and better navigation in the form of mega menus in totally unique and different ways to really give website prospects the ability to rabbit hole into your extensive content offerings. Advanced filters or mega menus allow users to choose content by industry, topic, medium or other filters you choose based on their relevance.
This allows you to take your users beyond simple “blogs” and filter through all the content that you work so hard to create on a daily basis. The best medium is available to the prospect that wants it and your users are able to sift through information more efficiently, assisting with your conversion rates down the road.
Related: HubSpot CMS development trends - mega menus are here to stay
\nComprehensive Strategy
\n
This sounds really simple and this is the most overused descriptor in the discussion of the plan you’ll have for your next HubSpot project, but it’s very important. Your strategy doesn’t just need to take into account your ideal buyer persona profile and their potential journey with your brand - it needs to go far beyond that. You need to take all those analytics that you gathered and really apply them to your UX and design strategy.
You need to understand not just how this fixes that issue you’re having or placates your boss with a new design, but how this will continue to solve for both the website visitors that will come once it is finished and the marketers that will use it behind the scenes. You need to always be asking yourself in this process, “Well, what’s going to come next” and then plan for that eventuality.
The most important thing? Foster an incredible relationship with a quality HubSpot CMS developer and never let them go. This will ensure that no matter how comprehensive your strategy is, you’re always prepared for the next project or evolution and discussing that with them.
Design that makes sense
\n
So many obvious suggestions here, right? While it’s been talked about, this one still deserves its own point. We are still genuinely surprised sometimes at how often website or web application design is either all about functionality and the user and not about aesthetics or the other way around. We love that massive image header - but what happens when you want to change the image? And do you want your users to actually do anything besides stare at that image? How about adding an opacity filter to your hero image module, the ability to change the size of that image or crop it to suit different needs, and flexibility to add a CTA in the future? Someday you may decide that singular image that you’ve based your entire design around no longer suits you.
Your design has to suit the marketers building and updating your website and all the different versions of your buyer persona that come around at any given time. That means it has to be flexible.
Easy to build
\n
HubSpot CMS is inherently easy, but we spend a lot of time adding features or functionality or building new modules for clients whose developers didn’t think everything through. A design in HubSpot should be stupid simple, but not so imple that you’ve limited the marketers ability to do a lot of different things within that one module.
We believe that modules should be super flexible - allowing for a lot of different ways to use the same module on any given page. If you’ve found yourself becoming frustrated with the limitations that you’re experiencing with your current modules and build or template that you have in HubSpot CMS, it may be time to reconsider what you’re working with and start anew with a better set of tools.
Faster load speeds
\n
Page speed insight and decreasing load speed is one of our biggest requests right now. As competitive marketers look to give themselves an edge, every millisecond matters. Only the best can rise to the top of Google, and small issues like images that aren’t properly scaled down, issues with the infrastructure of your resource library, too many scripts, script errors or a laundry list of other issues can bog down your load speed.
Get a qualified Hubspot developer in to do a few diagnostics and really determine what actions need to be taken so that your website can perform optimally for both your users and search engines.
Related: Page speed optimization - 5 factors bogging down your website
\nTo bring things full circle - Elmo loves the ABCs and you should consider at least a few of them if you want your HubSpot projects to really serve the people you’re after, your marketing team and your goals in the long term.
Bringing the right data to the table, approaching everything with a comprehensive strategy, keeping functional design in mind and making your information available to those trying to access it faster are the foundations for better Hubspot CMS development projects.
","rss_summary":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
","rss_body":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
\n
Analytics first
\n
For a HubSpot expert, that might be a “no shit” (sorry, Elmo) start, since you have access to one of the most robust analytics programs around, but you’d be surprised how many HubSpot customers approach us for a new project without understanding the analytics behind it. Whether it’s a simple module update to add new features, an entirely new website design or a navigation upgrade, you should have some data backing the ideas in your head.
What problem is this fix trying to solve? Is it simply an aesthetic that one person in the marketing department doesn’t like? Install heat map software like Lucky Orange or Hot Jar that can unlock the insight into how the portions of pages where your module is popping up are performing.
Have a great new design and don’t know what the analytics will look like? Attention Insight is a great tool that uses artificial intelligence to show you where the most attention will be placed on a page on your website.
Beyond the Blog
\n
Blogs will never really die. The concept of a blog allows a quick way to add content to your website in the form of an article… But the needs of our audience are constantly changing and our websites have to change with them. Resource libraries were sort of the next step for many HubSpot customers, as they provide users with a more organized way to sift through blog categories or different content types like videos, webinars, podcasts, galleries and other information in a more organized way.
Now we’re establishing content filters and better navigation in the form of mega menus in totally unique and different ways to really give website prospects the ability to rabbit hole into your extensive content offerings. Advanced filters or mega menus allow users to choose content by industry, topic, medium or other filters you choose based on their relevance.
This allows you to take your users beyond simple “blogs” and filter through all the content that you work so hard to create on a daily basis. The best medium is available to the prospect that wants it and your users are able to sift through information more efficiently, assisting with your conversion rates down the road.
Related: HubSpot CMS development trends - mega menus are here to stay
\nComprehensive Strategy
\n
This sounds really simple and this is the most overused descriptor in the discussion of the plan you’ll have for your next HubSpot project, but it’s very important. Your strategy doesn’t just need to take into account your ideal buyer persona profile and their potential journey with your brand - it needs to go far beyond that. You need to take all those analytics that you gathered and really apply them to your UX and design strategy.
You need to understand not just how this fixes that issue you’re having or placates your boss with a new design, but how this will continue to solve for both the website visitors that will come once it is finished and the marketers that will use it behind the scenes. You need to always be asking yourself in this process, “Well, what’s going to come next” and then plan for that eventuality.
The most important thing? Foster an incredible relationship with a quality HubSpot CMS developer and never let them go. This will ensure that no matter how comprehensive your strategy is, you’re always prepared for the next project or evolution and discussing that with them.
Design that makes sense
\n
So many obvious suggestions here, right? While it’s been talked about, this one still deserves its own point. We are still genuinely surprised sometimes at how often website or web application design is either all about functionality and the user and not about aesthetics or the other way around. We love that massive image header - but what happens when you want to change the image? And do you want your users to actually do anything besides stare at that image? How about adding an opacity filter to your hero image module, the ability to change the size of that image or crop it to suit different needs, and flexibility to add a CTA in the future? Someday you may decide that singular image that you’ve based your entire design around no longer suits you.
Your design has to suit the marketers building and updating your website and all the different versions of your buyer persona that come around at any given time. That means it has to be flexible.
Easy to build
\n
HubSpot CMS is inherently easy, but we spend a lot of time adding features or functionality or building new modules for clients whose developers didn’t think everything through. A design in HubSpot should be stupid simple, but not so imple that you’ve limited the marketers ability to do a lot of different things within that one module.
We believe that modules should be super flexible - allowing for a lot of different ways to use the same module on any given page. If you’ve found yourself becoming frustrated with the limitations that you’re experiencing with your current modules and build or template that you have in HubSpot CMS, it may be time to reconsider what you’re working with and start anew with a better set of tools.
Faster load speeds
\n
Page speed insight and decreasing load speed is one of our biggest requests right now. As competitive marketers look to give themselves an edge, every millisecond matters. Only the best can rise to the top of Google, and small issues like images that aren’t properly scaled down, issues with the infrastructure of your resource library, too many scripts, script errors or a laundry list of other issues can bog down your load speed.
Get a qualified Hubspot developer in to do a few diagnostics and really determine what actions need to be taken so that your website can perform optimally for both your users and search engines.
Related: Page speed optimization - 5 factors bogging down your website
\nTo bring things full circle - Elmo loves the ABCs and you should consider at least a few of them if you want your HubSpot projects to really serve the people you’re after, your marketing team and your goals in the long term.
Bringing the right data to the table, approaching everything with a comprehensive strategy, keeping functional design in mind and making your information available to those trying to access it faster are the foundations for better Hubspot CMS development projects.
","tag_ids":[62770442823],"topic_ids":[62770442823],"post_summary":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
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We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
\n
Analytics first
\n
For a HubSpot expert, that might be a “no shit” (sorry, Elmo) start, since you have access to one of the most robust analytics programs around, but you’d be surprised how many HubSpot customers approach us for a new project without understanding the analytics behind it. Whether it’s a simple module update to add new features, an entirely new website design or a navigation upgrade, you should have some data backing the ideas in your head.
What problem is this fix trying to solve? Is it simply an aesthetic that one person in the marketing department doesn’t like? Install heat map software like Lucky Orange or Hot Jar that can unlock the insight into how the portions of pages where your module is popping up are performing.
Have a great new design and don’t know what the analytics will look like? Attention Insight is a great tool that uses artificial intelligence to show you where the most attention will be placed on a page on your website.
Beyond the Blog
\n
Blogs will never really die. The concept of a blog allows a quick way to add content to your website in the form of an article… But the needs of our audience are constantly changing and our websites have to change with them. Resource libraries were sort of the next step for many HubSpot customers, as they provide users with a more organized way to sift through blog categories or different content types like videos, webinars, podcasts, galleries and other information in a more organized way.
Now we’re establishing content filters and better navigation in the form of mega menus in totally unique and different ways to really give website prospects the ability to rabbit hole into your extensive content offerings. Advanced filters or mega menus allow users to choose content by industry, topic, medium or other filters you choose based on their relevance.
This allows you to take your users beyond simple “blogs” and filter through all the content that you work so hard to create on a daily basis. The best medium is available to the prospect that wants it and your users are able to sift through information more efficiently, assisting with your conversion rates down the road.
Related: HubSpot CMS development trends - mega menus are here to stay
\nComprehensive Strategy
\n
This sounds really simple and this is the most overused descriptor in the discussion of the plan you’ll have for your next HubSpot project, but it’s very important. Your strategy doesn’t just need to take into account your ideal buyer persona profile and their potential journey with your brand - it needs to go far beyond that. You need to take all those analytics that you gathered and really apply them to your UX and design strategy.
You need to understand not just how this fixes that issue you’re having or placates your boss with a new design, but how this will continue to solve for both the website visitors that will come once it is finished and the marketers that will use it behind the scenes. You need to always be asking yourself in this process, “Well, what’s going to come next” and then plan for that eventuality.
The most important thing? Foster an incredible relationship with a quality HubSpot CMS developer and never let them go. This will ensure that no matter how comprehensive your strategy is, you’re always prepared for the next project or evolution and discussing that with them.
Design that makes sense
\n
So many obvious suggestions here, right? While it’s been talked about, this one still deserves its own point. We are still genuinely surprised sometimes at how often website or web application design is either all about functionality and the user and not about aesthetics or the other way around. We love that massive image header - but what happens when you want to change the image? And do you want your users to actually do anything besides stare at that image? How about adding an opacity filter to your hero image module, the ability to change the size of that image or crop it to suit different needs, and flexibility to add a CTA in the future? Someday you may decide that singular image that you’ve based your entire design around no longer suits you.
Your design has to suit the marketers building and updating your website and all the different versions of your buyer persona that come around at any given time. That means it has to be flexible.
Easy to build
\n
HubSpot CMS is inherently easy, but we spend a lot of time adding features or functionality or building new modules for clients whose developers didn’t think everything through. A design in HubSpot should be stupid simple, but not so imple that you’ve limited the marketers ability to do a lot of different things within that one module.
We believe that modules should be super flexible - allowing for a lot of different ways to use the same module on any given page. If you’ve found yourself becoming frustrated with the limitations that you’re experiencing with your current modules and build or template that you have in HubSpot CMS, it may be time to reconsider what you’re working with and start anew with a better set of tools.
Faster load speeds
\n
Page speed insight and decreasing load speed is one of our biggest requests right now. As competitive marketers look to give themselves an edge, every millisecond matters. Only the best can rise to the top of Google, and small issues like images that aren’t properly scaled down, issues with the infrastructure of your resource library, too many scripts, script errors or a laundry list of other issues can bog down your load speed.
Get a qualified Hubspot developer in to do a few diagnostics and really determine what actions need to be taken so that your website can perform optimally for both your users and search engines.
Related: Page speed optimization - 5 factors bogging down your website
\nTo bring things full circle - Elmo loves the ABCs and you should consider at least a few of them if you want your HubSpot projects to really serve the people you’re after, your marketing team and your goals in the long term.
Bringing the right data to the table, approaching everything with a comprehensive strategy, keeping functional design in mind and making your information available to those trying to access it faster are the foundations for better Hubspot CMS development projects.
","postBodyRss":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
\n
Analytics first
\n
For a HubSpot expert, that might be a “no shit” (sorry, Elmo) start, since you have access to one of the most robust analytics programs around, but you’d be surprised how many HubSpot customers approach us for a new project without understanding the analytics behind it. Whether it’s a simple module update to add new features, an entirely new website design or a navigation upgrade, you should have some data backing the ideas in your head.
What problem is this fix trying to solve? Is it simply an aesthetic that one person in the marketing department doesn’t like? Install heat map software like Lucky Orange or Hot Jar that can unlock the insight into how the portions of pages where your module is popping up are performing.
Have a great new design and don’t know what the analytics will look like? Attention Insight is a great tool that uses artificial intelligence to show you where the most attention will be placed on a page on your website.
Beyond the Blog
\n
Blogs will never really die. The concept of a blog allows a quick way to add content to your website in the form of an article… But the needs of our audience are constantly changing and our websites have to change with them. Resource libraries were sort of the next step for many HubSpot customers, as they provide users with a more organized way to sift through blog categories or different content types like videos, webinars, podcasts, galleries and other information in a more organized way.
Now we’re establishing content filters and better navigation in the form of mega menus in totally unique and different ways to really give website prospects the ability to rabbit hole into your extensive content offerings. Advanced filters or mega menus allow users to choose content by industry, topic, medium or other filters you choose based on their relevance.
This allows you to take your users beyond simple “blogs” and filter through all the content that you work so hard to create on a daily basis. The best medium is available to the prospect that wants it and your users are able to sift through information more efficiently, assisting with your conversion rates down the road.
Related: HubSpot CMS development trends - mega menus are here to stay
\nComprehensive Strategy
\n
This sounds really simple and this is the most overused descriptor in the discussion of the plan you’ll have for your next HubSpot project, but it’s very important. Your strategy doesn’t just need to take into account your ideal buyer persona profile and their potential journey with your brand - it needs to go far beyond that. You need to take all those analytics that you gathered and really apply them to your UX and design strategy.
You need to understand not just how this fixes that issue you’re having or placates your boss with a new design, but how this will continue to solve for both the website visitors that will come once it is finished and the marketers that will use it behind the scenes. You need to always be asking yourself in this process, “Well, what’s going to come next” and then plan for that eventuality.
The most important thing? Foster an incredible relationship with a quality HubSpot CMS developer and never let them go. This will ensure that no matter how comprehensive your strategy is, you’re always prepared for the next project or evolution and discussing that with them.
Design that makes sense
\n
So many obvious suggestions here, right? While it’s been talked about, this one still deserves its own point. We are still genuinely surprised sometimes at how often website or web application design is either all about functionality and the user and not about aesthetics or the other way around. We love that massive image header - but what happens when you want to change the image? And do you want your users to actually do anything besides stare at that image? How about adding an opacity filter to your hero image module, the ability to change the size of that image or crop it to suit different needs, and flexibility to add a CTA in the future? Someday you may decide that singular image that you’ve based your entire design around no longer suits you.
Your design has to suit the marketers building and updating your website and all the different versions of your buyer persona that come around at any given time. That means it has to be flexible.
Easy to build
\n
HubSpot CMS is inherently easy, but we spend a lot of time adding features or functionality or building new modules for clients whose developers didn’t think everything through. A design in HubSpot should be stupid simple, but not so imple that you’ve limited the marketers ability to do a lot of different things within that one module.
We believe that modules should be super flexible - allowing for a lot of different ways to use the same module on any given page. If you’ve found yourself becoming frustrated with the limitations that you’re experiencing with your current modules and build or template that you have in HubSpot CMS, it may be time to reconsider what you’re working with and start anew with a better set of tools.
Faster load speeds
\n
Page speed insight and decreasing load speed is one of our biggest requests right now. As competitive marketers look to give themselves an edge, every millisecond matters. Only the best can rise to the top of Google, and small issues like images that aren’t properly scaled down, issues with the infrastructure of your resource library, too many scripts, script errors or a laundry list of other issues can bog down your load speed.
Get a qualified Hubspot developer in to do a few diagnostics and really determine what actions need to be taken so that your website can perform optimally for both your users and search engines.
Related: Page speed optimization - 5 factors bogging down your website
\nTo bring things full circle - Elmo loves the ABCs and you should consider at least a few of them if you want your HubSpot projects to really serve the people you’re after, your marketing team and your goals in the long term.
Bringing the right data to the table, approaching everything with a comprehensive strategy, keeping functional design in mind and making your information available to those trying to access it faster are the foundations for better Hubspot CMS development projects.
","postEmailContent":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
\n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.\n
","postFeaturedImageIfEnabled":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-abcs.png","postListContent":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
\n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.\n
","postListSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-abcs.png","postRssContent":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
\n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.\n
","postRssSummaryFeaturedImage":"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/deckerdevs-abcs.png","postSummary":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
","postSummaryRss":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
\n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.\n
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We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
\n
Analytics first
\n
For a HubSpot expert, that might be a “no shit” (sorry, Elmo) start, since you have access to one of the most robust analytics programs around, but you’d be surprised how many HubSpot customers approach us for a new project without understanding the analytics behind it. Whether it’s a simple module update to add new features, an entirely new website design or a navigation upgrade, you should have some data backing the ideas in your head.
What problem is this fix trying to solve? Is it simply an aesthetic that one person in the marketing department doesn’t like? Install heat map software like Lucky Orange or Hot Jar that can unlock the insight into how the portions of pages where your module is popping up are performing.
Have a great new design and don’t know what the analytics will look like? Attention Insight is a great tool that uses artificial intelligence to show you where the most attention will be placed on a page on your website.
Beyond the Blog
\n
Blogs will never really die. The concept of a blog allows a quick way to add content to your website in the form of an article… But the needs of our audience are constantly changing and our websites have to change with them. Resource libraries were sort of the next step for many HubSpot customers, as they provide users with a more organized way to sift through blog categories or different content types like videos, webinars, podcasts, galleries and other information in a more organized way.
Now we’re establishing content filters and better navigation in the form of mega menus in totally unique and different ways to really give website prospects the ability to rabbit hole into your extensive content offerings. Advanced filters or mega menus allow users to choose content by industry, topic, medium or other filters you choose based on their relevance.
This allows you to take your users beyond simple “blogs” and filter through all the content that you work so hard to create on a daily basis. The best medium is available to the prospect that wants it and your users are able to sift through information more efficiently, assisting with your conversion rates down the road.
Related: HubSpot CMS development trends - mega menus are here to stay
\nComprehensive Strategy
\n
This sounds really simple and this is the most overused descriptor in the discussion of the plan you’ll have for your next HubSpot project, but it’s very important. Your strategy doesn’t just need to take into account your ideal buyer persona profile and their potential journey with your brand - it needs to go far beyond that. You need to take all those analytics that you gathered and really apply them to your UX and design strategy.
You need to understand not just how this fixes that issue you’re having or placates your boss with a new design, but how this will continue to solve for both the website visitors that will come once it is finished and the marketers that will use it behind the scenes. You need to always be asking yourself in this process, “Well, what’s going to come next” and then plan for that eventuality.
The most important thing? Foster an incredible relationship with a quality HubSpot CMS developer and never let them go. This will ensure that no matter how comprehensive your strategy is, you’re always prepared for the next project or evolution and discussing that with them.
Design that makes sense
\n
So many obvious suggestions here, right? While it’s been talked about, this one still deserves its own point. We are still genuinely surprised sometimes at how often website or web application design is either all about functionality and the user and not about aesthetics or the other way around. We love that massive image header - but what happens when you want to change the image? And do you want your users to actually do anything besides stare at that image? How about adding an opacity filter to your hero image module, the ability to change the size of that image or crop it to suit different needs, and flexibility to add a CTA in the future? Someday you may decide that singular image that you’ve based your entire design around no longer suits you.
Your design has to suit the marketers building and updating your website and all the different versions of your buyer persona that come around at any given time. That means it has to be flexible.
Easy to build
\n
HubSpot CMS is inherently easy, but we spend a lot of time adding features or functionality or building new modules for clients whose developers didn’t think everything through. A design in HubSpot should be stupid simple, but not so imple that you’ve limited the marketers ability to do a lot of different things within that one module.
We believe that modules should be super flexible - allowing for a lot of different ways to use the same module on any given page. If you’ve found yourself becoming frustrated with the limitations that you’re experiencing with your current modules and build or template that you have in HubSpot CMS, it may be time to reconsider what you’re working with and start anew with a better set of tools.
Faster load speeds
\n
Page speed insight and decreasing load speed is one of our biggest requests right now. As competitive marketers look to give themselves an edge, every millisecond matters. Only the best can rise to the top of Google, and small issues like images that aren’t properly scaled down, issues with the infrastructure of your resource library, too many scripts, script errors or a laundry list of other issues can bog down your load speed.
Get a qualified Hubspot developer in to do a few diagnostics and really determine what actions need to be taken so that your website can perform optimally for both your users and search engines.
Related: Page speed optimization - 5 factors bogging down your website
\nTo bring things full circle - Elmo loves the ABCs and you should consider at least a few of them if you want your HubSpot projects to really serve the people you’re after, your marketing team and your goals in the long term.
Bringing the right data to the table, approaching everything with a comprehensive strategy, keeping functional design in mind and making your information available to those trying to access it faster are the foundations for better Hubspot CMS development projects.
","rssSummary":"
We’re on a roll with our Sesame Street blogs, so it’s about time we addressed the ABC’s of better HubSpot development projects. We take on redesign projects, modules, landing pages, and custom integrations projects all the time - and so often all the client knows is that they want to do something.
\n
The drivers for this project are usually one of the following:
\n- \n
- They’re limited in their current module or website functionality \n
- Their past website isn’t serving their current customer base \n
- The executive team wants a redesign \n
Let’s explore how knowing the ABC’s of better HubSpot development projects can not only set you up for greater success with your next website, module or integration but set you up for a more sustainable future with your website and marketing as a whole.
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CMS Website SNAFU: Oscar Loves Trash, but web prospects don't.","id":83819013967,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"HubSpot CMS Website SNAFU: Oscar Loves Trash, but web prospects don't.","language":"en","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"deckerdevs.com","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"HubSpot CMS Website SNAFU: Oscar Loves Trash, but web prospects don't.","public_access_rules":[],"public_access_rules_enabled":false,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"use_featured_image":true,"post_body":"
\n\n
\n
![\"Oscar+the+Grouch\"](\"https://6534445.fs1.hubspotusercontent-na1.net/hubfs/6534445/BLOG%20Images/Oscar%2Bthe%2BGrouch.png\")
\n
What things do your HubSpot CMS website and Oscar the Grouch’s trash collection have in common? More than you think.
Oscar the Grouch was one of Sesame Street’s most popular characters created by Jim Henson. With a green furry body, bold eyebrows and a permanent frown, he was a fixture on the television screens in many of our childhoods. His most identifying feature? The fact that he lived inside a trash can. One of his most popular songs was titled “I Love Trash”, an ode to all his favorite pieces of garbage.
\n
He held on to a 13-month-old newspaper with a smelly, dead fish wrapped inside it, an old, worn sneaker he got from his mom the day he was born, a defective clock, an old telephone and other random items - and we’re thinking they’re all pretty symbolic of the garbage inside many HubSpot CMS website that you might be holding onto.
While we don’t want to offend you by comparing your website to Oscar the Grouch’s trash collection - there are a few parallels we can draw here that might help put things into perspective.
Your old website and stinky landing pages are no better than a 13-month-old fishy newspaper.
\n
Oscar might love his stinky fish newspaper - but your aging website and outdated landing pages aren’t cutting it anymore. Website design trends change with time and that means updating your navigation for emerging trends (we love mega menus, for example) and refreshing some of those landing pages. When was the last time you did some heat map analysis or took the time to consult with a gifted HubSpot CMS developer to understand what trends they’re seeing and what recommendations they can make when it comes to your existing resources and offers? Been awhile? Never done it? It’s probably time.
Shaking a stinky fish wrapped in old news at your prospects isn’t exactly appealing to your target audience. There are so many ways that you could be repelling your website visitors - and it’s not just stale content. Whether it’s page speed issues sending your bounce rates skyrocketing or ill-conceived design, you need to explore ways to make your website and landing pages more appealing to your audience.
Technical SEO, page speed audits, UX design improvements and more can all go a long way to giving your website and marketing the baseline infrastructure updates it needs to thrive.
The design you loved years ago may not function for you now, just like Oscar’s old shoe 👞
\nI have here a sneaker that's tattered and worn
It's all full of holes and the laces are torn
A gift from my mother the day I was born
I love it because it's trash
We’re all a little nostalgic sometimes, and while Oscar’s old shoe might be something he wants to hold onto, it’s time for you to let that old design go. You may have loved your website 5 years, 3 years or even 1 year ago - but odds are good that if you’re a savvy business leveraging HubSpot software, you’re constantly evolving in the way you deliver your products and services to your audience.
That old design got you by, but you need something more to really move your website prospects into action and an outdated website isn’t gonna cut it. Why? 81% of people think less of a business if its website is outdated, according to SearchEngineJournal.com and 39% would think twice about using a product or service if the website isn’t fresh and current.
The very last thing you need is your salespeople and marketing working hard on your behalf to get people to your website, only for the outdated design, features and information to send them packing. In a world of picky customers, where the smallest issues can repel your customers, don’t hold on to outdated design just because you like it or it worked before.
What’s the point in metrics if you’re obsessed with a broken clock?
\n
Oscar the Grouch’s love for a broken clock might entertain preschoolers, but your website prospects are anything but amused by your failure to acknowledge the most important metrics.
You should be actively exploring metrics like time on page, session duration, interactions per visit, pages viewed and more. This will help you to determine how much time your prospects are spending on your website, what actions they’re taking and what content is sending them away or closer to conversion.
The journey of a buyer once they arrive at your website is so important. Understanding the actions the most qualified leads are taking is critical - and yet you and your development team are ignoring these metrics when designing your new website or making strategic designs for new features.
You can stare all you want at that clock, but the hands won’t move until you fix it. Dig into your metrics and gather intelligent insight from them that’s actionable. You don’t have to generally focus on improving every single one of them, but identifying trends in problematic pages that can be tweaked to help buyers convert better from a technical SEO, UX or content perspective will go a long way.
Broken telephones don't work to reach people
\n
Oscar can hold onto old, broken telephones all he wants inside that trash can of his, but your website lead capture efforts need to be updated regularly, especially if you’re an agency. Take the time to audit old landing page designs, pop ups, chatbots and tweak campaigns to help them work better for your audience.
You also need to start exploring how emerging applications and integrations can help you maximize the reach that you have with your audience. Apps that actively manage phone call and text message campaigns and integrate with HubSpot can help make the lives of your sales team easier and give you much more insight about what’s working and not working. You’d be surprised how much replacing that “old phone” can save you when it comes to automating your outreach and combining it with your inbound efforts with the help of a HubSpot developer.
At the end of the day, you are in control over the performance of your website in the bigger strategy that is your inbound marketing. If you’ve made it this far, we know that you probably agree - it’s long past time to take a look at some of the important metrics and design elements of your website and give it all a much needed facelift.
Oscar the Grouch’s love for trash might have been charming in the context of Sesame Street’s character quirks, but there’s no amount of website trash that will help endear your prospects to you in the same way.
It’s definitely time for an audit.
Let’s sit down and sift through things together to see where we can help.
\n","rss_body":"
\n\n
\n
\n
What things do your HubSpot CMS website and Oscar the Grouch’s trash collection have in common? More than you think.
Oscar the Grouch was one of Sesame Street’s most popular characters created by Jim Henson. With a green furry body, bold eyebrows and a permanent frown, he was a fixture on the television screens in many of our childhoods. His most identifying feature? The fact that he lived inside a trash can. One of his most popular songs was titled “I Love Trash”, an ode to all his favorite pieces of garbage.
\n
He held on to a 13-month-old newspaper with a smelly, dead fish wrapped inside it, an old, worn sneaker he got from his mom the day he was born, a defective clock, an old telephone and other random items - and we’re thinking they’re all pretty symbolic of the garbage inside many HubSpot CMS website that you might be holding onto.
While we don’t want to offend you by comparing your website to Oscar the Grouch’s trash collection - there are a few parallels we can draw here that might help put things into perspective.
Your old website and stinky landing pages are no better than a 13-month-old fishy newspaper.
\n
Oscar might love his stinky fish newspaper - but your aging website and outdated landing pages aren’t cutting it anymore. Website design trends change with time and that means updating your navigation for emerging trends (we love mega menus, for example) and refreshing some of those landing pages. When was the last time you did some heat map analysis or took the time to consult with a gifted HubSpot CMS developer to understand what trends they’re seeing and what recommendations they can make when it comes to your existing resources and offers? Been awhile? Never done it? It’s probably time.
Shaking a stinky fish wrapped in old news at your prospects isn’t exactly appealing to your target audience. There are so many ways that you could be repelling your website visitors - and it’s not just stale content. Whether it’s page speed issues sending your bounce rates skyrocketing or ill-conceived design, you need to explore ways to make your website and landing pages more appealing to your audience.
Technical SEO, page speed audits, UX design improvements and more can all go a long way to giving your website and marketing the baseline infrastructure updates it needs to thrive.
The design you loved years ago may not function for you now, just like Oscar’s old shoe 👞
\nI have here a sneaker that's tattered and worn
It's all full of holes and the laces are torn
A gift from my mother the day I was born
I love it because it's trash
We’re all a little nostalgic sometimes, and while Oscar’s old shoe might be something he wants to hold onto, it’s time for you to let that old design go. You may have loved your website 5 years, 3 years or even 1 year ago - but odds are good that if you’re a savvy business leveraging HubSpot software, you’re constantly evolving in the way you deliver your products and services to your audience.
That old design got you by, but you need something more to really move your website prospects into action and an outdated website isn’t gonna cut it. Why? 81% of people think less of a business if its website is outdated, according to SearchEngineJournal.com and 39% would think twice about using a product or service if the website isn’t fresh and current.
The very last thing you need is your salespeople and marketing working hard on your behalf to get people to your website, only for the outdated design, features and information to send them packing. In a world of picky customers, where the smallest issues can repel your customers, don’t hold on to outdated design just because you like it or it worked before.
What’s the point in metrics if you’re obsessed with a broken clock?
\n
Oscar the Grouch’s love for a broken clock might entertain preschoolers, but your website prospects are anything but amused by your failure to acknowledge the most important metrics.
You should be actively exploring metrics like time on page, session duration, interactions per visit, pages viewed and more. This will help you to determine how much time your prospects are spending on your website, what actions they’re taking and what content is sending them away or closer to conversion.
The journey of a buyer once they arrive at your website is so important. Understanding the actions the most qualified leads are taking is critical - and yet you and your development team are ignoring these metrics when designing your new website or making strategic designs for new features.
You can stare all you want at that clock, but the hands won’t move until you fix it. Dig into your metrics and gather intelligent insight from them that’s actionable. You don’t have to generally focus on improving every single one of them, but identifying trends in problematic pages that can be tweaked to help buyers convert better from a technical SEO, UX or content perspective will go a long way.
Broken telephones don't work to reach people
\n
Oscar can hold onto old, broken telephones all he wants inside that trash can of his, but your website lead capture efforts need to be updated regularly, especially if you’re an agency. Take the time to audit old landing page designs, pop ups, chatbots and tweak campaigns to help them work better for your audience.
You also need to start exploring how emerging applications and integrations can help you maximize the reach that you have with your audience. Apps that actively manage phone call and text message campaigns and integrate with HubSpot can help make the lives of your sales team easier and give you much more insight about what’s working and not working. You’d be surprised how much replacing that “old phone” can save you when it comes to automating your outreach and combining it with your inbound efforts with the help of a HubSpot developer.
At the end of the day, you are in control over the performance of your website in the bigger strategy that is your inbound marketing. If you’ve made it this far, we know that you probably agree - it’s long past time to take a look at some of the important metrics and design elements of your website and give it all a much needed facelift.
Oscar the Grouch’s love for trash might have been charming in the context of Sesame Street’s character quirks, but there’s no amount of website trash that will help endear your prospects to you in the same way.
It’s definitely time for an audit.
Let’s sit down and sift through things together to see where we can help.
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What things do your HubSpot CMS website and Oscar the Grouch’s trash collection have in common? More than you think.
Oscar the Grouch was one of Sesame Street’s most popular characters created by Jim Henson. With a green furry body, bold eyebrows and a permanent frown, he was a fixture on the television screens in many of our childhoods. His most identifying feature? The fact that he lived inside a trash can. One of his most popular songs was titled “I Love Trash”, an ode to all his favorite pieces of garbage.
\n
He held on to a 13-month-old newspaper with a smelly, dead fish wrapped inside it, an old, worn sneaker he got from his mom the day he was born, a defective clock, an old telephone and other random items - and we’re thinking they’re all pretty symbolic of the garbage inside many HubSpot CMS website that you might be holding onto.
While we don’t want to offend you by comparing your website to Oscar the Grouch’s trash collection - there are a few parallels we can draw here that might help put things into perspective.
Your old website and stinky landing pages are no better than a 13-month-old fishy newspaper.
\n
Oscar might love his stinky fish newspaper - but your aging website and outdated landing pages aren’t cutting it anymore. Website design trends change with time and that means updating your navigation for emerging trends (we love mega menus, for example) and refreshing some of those landing pages. When was the last time you did some heat map analysis or took the time to consult with a gifted HubSpot CMS developer to understand what trends they’re seeing and what recommendations they can make when it comes to your existing resources and offers? Been awhile? Never done it? It’s probably time.
Shaking a stinky fish wrapped in old news at your prospects isn’t exactly appealing to your target audience. There are so many ways that you could be repelling your website visitors - and it’s not just stale content. Whether it’s page speed issues sending your bounce rates skyrocketing or ill-conceived design, you need to explore ways to make your website and landing pages more appealing to your audience.
Technical SEO, page speed audits, UX design improvements and more can all go a long way to giving your website and marketing the baseline infrastructure updates it needs to thrive.
The design you loved years ago may not function for you now, just like Oscar’s old shoe 👞
\nI have here a sneaker that's tattered and worn
It's all full of holes and the laces are torn
A gift from my mother the day I was born
I love it because it's trash
We’re all a little nostalgic sometimes, and while Oscar’s old shoe might be something he wants to hold onto, it’s time for you to let that old design go. You may have loved your website 5 years, 3 years or even 1 year ago - but odds are good that if you’re a savvy business leveraging HubSpot software, you’re constantly evolving in the way you deliver your products and services to your audience.
That old design got you by, but you need something more to really move your website prospects into action and an outdated website isn’t gonna cut it. Why? 81% of people think less of a business if its website is outdated, according to SearchEngineJournal.com and 39% would think twice about using a product or service if the website isn’t fresh and current.
The very last thing you need is your salespeople and marketing working hard on your behalf to get people to your website, only for the outdated design, features and information to send them packing. In a world of picky customers, where the smallest issues can repel your customers, don’t hold on to outdated design just because you like it or it worked before.
What’s the point in metrics if you’re obsessed with a broken clock?
\n
Oscar the Grouch’s love for a broken clock might entertain preschoolers, but your website prospects are anything but amused by your failure to acknowledge the most important metrics.
You should be actively exploring metrics like time on page, session duration, interactions per visit, pages viewed and more. This will help you to determine how much time your prospects are spending on your website, what actions they’re taking and what content is sending them away or closer to conversion.
The journey of a buyer once they arrive at your website is so important. Understanding the actions the most qualified leads are taking is critical - and yet you and your development team are ignoring these metrics when designing your new website or making strategic designs for new features.
You can stare all you want at that clock, but the hands won’t move until you fix it. Dig into your metrics and gather intelligent insight from them that’s actionable. You don’t have to generally focus on improving every single one of them, but identifying trends in problematic pages that can be tweaked to help buyers convert better from a technical SEO, UX or content perspective will go a long way.
Broken telephones don't work to reach people
\n
Oscar can hold onto old, broken telephones all he wants inside that trash can of his, but your website lead capture efforts need to be updated regularly, especially if you’re an agency. Take the time to audit old landing page designs, pop ups, chatbots and tweak campaigns to help them work better for your audience.
You also need to start exploring how emerging applications and integrations can help you maximize the reach that you have with your audience. Apps that actively manage phone call and text message campaigns and integrate with HubSpot can help make the lives of your sales team easier and give you much more insight about what’s working and not working. You’d be surprised how much replacing that “old phone” can save you when it comes to automating your outreach and combining it with your inbound efforts with the help of a HubSpot developer.
At the end of the day, you are in control over the performance of your website in the bigger strategy that is your inbound marketing. If you’ve made it this far, we know that you probably agree - it’s long past time to take a look at some of the important metrics and design elements of your website and give it all a much needed facelift.
Oscar the Grouch’s love for trash might have been charming in the context of Sesame Street’s character quirks, but there’s no amount of website trash that will help endear your prospects to you in the same way.
It’s definitely time for an audit.
Let’s sit down and sift through things together to see where we can help.
\n\n
\n
\n
What things do your HubSpot CMS website and Oscar the Grouch’s trash collection have in common? More than you think.
Oscar the Grouch was one of Sesame Street’s most popular characters created by Jim Henson. With a green furry body, bold eyebrows and a permanent frown, he was a fixture on the television screens in many of our childhoods. His most identifying feature? The fact that he lived inside a trash can. One of his most popular songs was titled “I Love Trash”, an ode to all his favorite pieces of garbage.
\n
He held on to a 13-month-old newspaper with a smelly, dead fish wrapped inside it, an old, worn sneaker he got from his mom the day he was born, a defective clock, an old telephone and other random items - and we’re thinking they’re all pretty symbolic of the garbage inside many HubSpot CMS website that you might be holding onto.
While we don’t want to offend you by comparing your website to Oscar the Grouch’s trash collection - there are a few parallels we can draw here that might help put things into perspective.
Your old website and stinky landing pages are no better than a 13-month-old fishy newspaper.
\n
Oscar might love his stinky fish newspaper - but your aging website and outdated landing pages aren’t cutting it anymore. Website design trends change with time and that means updating your navigation for emerging trends (we love mega menus, for example) and refreshing some of those landing pages. When was the last time you did some heat map analysis or took the time to consult with a gifted HubSpot CMS developer to understand what trends they’re seeing and what recommendations they can make when it comes to your existing resources and offers? Been awhile? Never done it? It’s probably time.
Shaking a stinky fish wrapped in old news at your prospects isn’t exactly appealing to your target audience. There are so many ways that you could be repelling your website visitors - and it’s not just stale content. Whether it’s page speed issues sending your bounce rates skyrocketing or ill-conceived design, you need to explore ways to make your website and landing pages more appealing to your audience.
Technical SEO, page speed audits, UX design improvements and more can all go a long way to giving your website and marketing the baseline infrastructure updates it needs to thrive.
The design you loved years ago may not function for you now, just like Oscar’s old shoe 👞
\nI have here a sneaker that's tattered and worn
It's all full of holes and the laces are torn
A gift from my mother the day I was born
I love it because it's trash
We’re all a little nostalgic sometimes, and while Oscar’s old shoe might be something he wants to hold onto, it’s time for you to let that old design go. You may have loved your website 5 years, 3 years or even 1 year ago - but odds are good that if you’re a savvy business leveraging HubSpot software, you’re constantly evolving in the way you deliver your products and services to your audience.
That old design got you by, but you need something more to really move your website prospects into action and an outdated website isn’t gonna cut it. Why? 81% of people think less of a business if its website is outdated, according to SearchEngineJournal.com and 39% would think twice about using a product or service if the website isn’t fresh and current.
The very last thing you need is your salespeople and marketing working hard on your behalf to get people to your website, only for the outdated design, features and information to send them packing. In a world of picky customers, where the smallest issues can repel your customers, don’t hold on to outdated design just because you like it or it worked before.
What’s the point in metrics if you’re obsessed with a broken clock?
\n
Oscar the Grouch’s love for a broken clock might entertain preschoolers, but your website prospects are anything but amused by your failure to acknowledge the most important metrics.
You should be actively exploring metrics like time on page, session duration, interactions per visit, pages viewed and more. This will help you to determine how much time your prospects are spending on your website, what actions they’re taking and what content is sending them away or closer to conversion.
The journey of a buyer once they arrive at your website is so important. Understanding the actions the most qualified leads are taking is critical - and yet you and your development team are ignoring these metrics when designing your new website or making strategic designs for new features.
You can stare all you want at that clock, but the hands won’t move until you fix it. Dig into your metrics and gather intelligent insight from them that’s actionable. You don’t have to generally focus on improving every single one of them, but identifying trends in problematic pages that can be tweaked to help buyers convert better from a technical SEO, UX or content perspective will go a long way.
Broken telephones don't work to reach people
\n
Oscar can hold onto old, broken telephones all he wants inside that trash can of his, but your website lead capture efforts need to be updated regularly, especially if you’re an agency. Take the time to audit old landing page designs, pop ups, chatbots and tweak campaigns to help them work better for your audience.
You also need to start exploring how emerging applications and integrations can help you maximize the reach that you have with your audience. Apps that actively manage phone call and text message campaigns and integrate with HubSpot can help make the lives of your sales team easier and give you much more insight about what’s working and not working. You’d be surprised how much replacing that “old phone” can save you when it comes to automating your outreach and combining it with your inbound efforts with the help of a HubSpot developer.
At the end of the day, you are in control over the performance of your website in the bigger strategy that is your inbound marketing. If you’ve made it this far, we know that you probably agree - it’s long past time to take a look at some of the important metrics and design elements of your website and give it all a much needed facelift.
Oscar the Grouch’s love for trash might have been charming in the context of Sesame Street’s character quirks, but there’s no amount of website trash that will help endear your prospects to you in the same way.
It’s definitely time for an audit.
Let’s sit down and sift through things together to see where we can help.
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\n\n
\n
\n
What things do your HubSpot CMS website and Oscar the Grouch’s trash collection have in common? More than you think.
Oscar the Grouch was one of Sesame Street’s most popular characters created by Jim Henson. With a green furry body, bold eyebrows and a permanent frown, he was a fixture on the television screens in many of our childhoods. His most identifying feature? The fact that he lived inside a trash can. One of his most popular songs was titled “I Love Trash”, an ode to all his favorite pieces of garbage.
\n
He held on to a 13-month-old newspaper with a smelly, dead fish wrapped inside it, an old, worn sneaker he got from his mom the day he was born, a defective clock, an old telephone and other random items - and we’re thinking they’re all pretty symbolic of the garbage inside many HubSpot CMS website that you might be holding onto.
While we don’t want to offend you by comparing your website to Oscar the Grouch’s trash collection - there are a few parallels we can draw here that might help put things into perspective.
Your old website and stinky landing pages are no better than a 13-month-old fishy newspaper.
\n
Oscar might love his stinky fish newspaper - but your aging website and outdated landing pages aren’t cutting it anymore. Website design trends change with time and that means updating your navigation for emerging trends (we love mega menus, for example) and refreshing some of those landing pages. When was the last time you did some heat map analysis or took the time to consult with a gifted HubSpot CMS developer to understand what trends they’re seeing and what recommendations they can make when it comes to your existing resources and offers? Been awhile? Never done it? It’s probably time.
Shaking a stinky fish wrapped in old news at your prospects isn’t exactly appealing to your target audience. There are so many ways that you could be repelling your website visitors - and it’s not just stale content. Whether it’s page speed issues sending your bounce rates skyrocketing or ill-conceived design, you need to explore ways to make your website and landing pages more appealing to your audience.
Technical SEO, page speed audits, UX design improvements and more can all go a long way to giving your website and marketing the baseline infrastructure updates it needs to thrive.
The design you loved years ago may not function for you now, just like Oscar’s old shoe 👞
\nI have here a sneaker that's tattered and worn
It's all full of holes and the laces are torn
A gift from my mother the day I was born
I love it because it's trash
We’re all a little nostalgic sometimes, and while Oscar’s old shoe might be something he wants to hold onto, it’s time for you to let that old design go. You may have loved your website 5 years, 3 years or even 1 year ago - but odds are good that if you’re a savvy business leveraging HubSpot software, you’re constantly evolving in the way you deliver your products and services to your audience.
That old design got you by, but you need something more to really move your website prospects into action and an outdated website isn’t gonna cut it. Why? 81% of people think less of a business if its website is outdated, according to SearchEngineJournal.com and 39% would think twice about using a product or service if the website isn’t fresh and current.
The very last thing you need is your salespeople and marketing working hard on your behalf to get people to your website, only for the outdated design, features and information to send them packing. In a world of picky customers, where the smallest issues can repel your customers, don’t hold on to outdated design just because you like it or it worked before.
What’s the point in metrics if you’re obsessed with a broken clock?
\n
Oscar the Grouch’s love for a broken clock might entertain preschoolers, but your website prospects are anything but amused by your failure to acknowledge the most important metrics.
You should be actively exploring metrics like time on page, session duration, interactions per visit, pages viewed and more. This will help you to determine how much time your prospects are spending on your website, what actions they’re taking and what content is sending them away or closer to conversion.
The journey of a buyer once they arrive at your website is so important. Understanding the actions the most qualified leads are taking is critical - and yet you and your development team are ignoring these metrics when designing your new website or making strategic designs for new features.
You can stare all you want at that clock, but the hands won’t move until you fix it. Dig into your metrics and gather intelligent insight from them that’s actionable. You don’t have to generally focus on improving every single one of them, but identifying trends in problematic pages that can be tweaked to help buyers convert better from a technical SEO, UX or content perspective will go a long way.
Broken telephones don't work to reach people
\n
Oscar can hold onto old, broken telephones all he wants inside that trash can of his, but your website lead capture efforts need to be updated regularly, especially if you’re an agency. Take the time to audit old landing page designs, pop ups, chatbots and tweak campaigns to help them work better for your audience.
You also need to start exploring how emerging applications and integrations can help you maximize the reach that you have with your audience. Apps that actively manage phone call and text message campaigns and integrate with HubSpot can help make the lives of your sales team easier and give you much more insight about what’s working and not working. You’d be surprised how much replacing that “old phone” can save you when it comes to automating your outreach and combining it with your inbound efforts with the help of a HubSpot developer.
At the end of the day, you are in control over the performance of your website in the bigger strategy that is your inbound marketing. If you’ve made it this far, we know that you probably agree - it’s long past time to take a look at some of the important metrics and design elements of your website and give it all a much needed facelift.
Oscar the Grouch’s love for trash might have been charming in the context of Sesame Street’s character quirks, but there’s no amount of website trash that will help endear your prospects to you in the same way.
It’s definitely time for an audit.
Let’s sit down and sift through things together to see where we can help.
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